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128/*# sourceURL=global-styles-inline-css */
129</style>
130
131<link rel='stylesheet' id='contact-form-7-css' href='https://www.lamagnetica.com/wp-content/plugins/contact-form-7/includes/css/styles.css' media='all' />
132<link rel='stylesheet' id='wpcf7-redirect-script-frontend-css' href='https://www.lamagnetica.com/wp-content/plugins/wpcf7-redirect/build/assets/frontend-script.css' media='all' />
133<link rel='stylesheet' id='bones-stylesheet-css' href='https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/css/style.css?v=1.0.22' media='all' />
134<link rel='stylesheet' id='cdfc-stylesheet-css' href='https://www.lamagnetica.com/wp-content/themes/lamagnetica/cdfc.css?v=1.0.22' media='all' />
135<style id="block-visibility-screen-size-styles-inline-css">
136/* Large screens (desktops, 992px and up) */
137@media ( min-width: 992px ) {
138	.block-visibility-hide-large-screen {
139		display: none !important;
140	}
141}
142
143/* Medium screens (tablets, between 768px and 992px) */
144@media ( min-width: 768px ) and ( max-width: 991.98px ) {
145	.block-visibility-hide-medium-screen {
146		display: none !important;
147	}
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149
150/* Small screens (mobile devices, less than 768px) */
151@media ( max-width: 767.98px ) {
152	.block-visibility-hide-small-screen {
153		display: none !important;
154	}
155}
156/*# sourceURL=block-visibility-screen-size-styles-inline-css */
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158<script id="wpml-cookie-js-extra">
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163
164<script id="jquery-js" src="//ajax.googleapis.com/ajax/libs/jquery/3.2.1/jquery.min.js"></script>
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165<script id="bones-modernizr-js" src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/js/libs/modernizr.custom.26758-respond-1.4.2.min.js"></script>
165
166<link rel="https://api.w.org/" href="https://www.lamagnetica.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.lamagnetica.com/wp-json/wp/v2/pages/340" /><link rel='shortlink' href='https://www.lamagnetica.com/' />
167<meta name="generator" content="WPML ver:4.9.7 stt:8,1,2;" />
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172<style id="wp-custom-css">
173@media (min-width: 1040px) {
174#project-fitxa .sidebar h1 {
175	font-size:62px;
176	}
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179.page-id-4022 h1.page-title {
180    display: none;
181}
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183.page-id-4965 h1.page-title {
184    display: none;
185}
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187.bckgray {
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190    margin-top: -200px;
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193}
194.footer-logo-landing {
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203  
203<script src="https://use.typekit.net/ddn7ejq.js"></script>
203
204	
204<script>try{Typekit.load({ async: true });}catch(e){}</script>
204
205	
206
207	
207<script>
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217	<!-- Google Tag Manager (noscript) -->
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225	<div class="main-wrapper">
226		<header>
227			<div class="header__logo">
228				<a href="https://www.lamagnetica.com" id="logo" class="in" title="La Magnética"><svg width="248" height="44" viewBox="-129 390.6 336.6 61.3">
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267				</a>
268				<a href="/" id="logo-mini" title="La Magnética"><svg width="36.1" height="36.1" viewBox="56 403.1 36.1 36.1"><rect x="56" y="421" fill="#1D1D1B" width="18.2" height="18.2"/><rect x="74.2" y="403.1" fill="#1D1D1B" width="17.9" height="17.9"/></svg></a>
269			</div>
270			<div class="header__menu">
271				<ul id="menu-ingles" class=""><li id="menu-item-1110" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1110"><a href="https://www.lamagnetica.com/what-we-do/">What we do</a></li>
272<li id="menu-item-462" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-462"><a href="https://www.lamagnetica.com/how-we-work/">How we work</a></li>
273<li id="menu-item-515" class="menu-item menu-item-type-post_type_archive menu-item-object-projectes menu-item-515"><a href="https://www.lamagnetica.com/projects/">Projects</a></li>
274<li id="menu-item-465" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-465"><a href="https://www.lamagnetica.com/team/">Team</a></li>
275<li id="menu-item-517" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-517"><a href="/es/blog">Blog</a></li>
276<li id="menu-item-464" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-464"><a href="https://www.lamagnetica.com/contact/">Contact</a></li>
277</ul>			</div>
278			<div class="header__languages">
279				<ul>
280					<li><a href="https://www.lamagnetica.com/ca/">ca</a></li><li><a href="https://www.lamagnetica.com/es/">es</a></li><li class="active"><a href="https://www.lamagnetica.com/">en</a></li>				</ul>
281			</div>
282			<a href="#" id="toggle-menu">
283				<span></span>
284				<span></span>
285				<span></span>
286			</a>
287		</header>
288
289		<main>
290<section id="intro">
291			<div class="bg"></div>
292			<div id="dots">
293				<div id="dot1" class="dot"></div>
294				<div id="dot2" class="dot"></div>
295				<div id="dot3" class="dot"></div>
296				<div id="dot4" class="dot"></div>
297			</div><h1 style="text-align: center;">digital strategies<br />
298<em>based on data analysis</em></h1>
299<a href="#content-start" class="scroll-down"><span>SCROLL DOWN</span></a></section>
299<script>
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322<a id="content-start"></a>		<section id="metodologia">
323			<div class="container-fluid">
324				<div class="section-bg"></div>
325				<h2>methodology</h2>
326
327				<div class="row is-flex">
328					<div class="col-md-4">
329						<div class="column-inner">
330							<h3><img decoding="async" class="alignnone wp-image-39 size-full" src="https://www.lamagnetica.com/wp-content/uploads/2017/08/metodologia-1.png" alt="Logo digital transformation" width="170" height="129" /></h3>
331<h3><strong>digital transformation</strong></h3>
332<hr />
333<p>We bring our vision and digital knowledge to all areas of your business or project.</p>
334						</div>
335						<div class="column-button">
336							<a href="https://www.lamagnetica.com/what-we-do/digital-transformation/" class="btn">VIEW MORE</a>						</div>
337					</div>
338					<div class="col-md-4">
339						<div class="column-inner">
340							<h3><img decoding="async" class="alignnone wp-image-40 size-full" src="https://www.lamagnetica.com/wp-content/uploads/2017/08/metodologia-2.png" alt="Logo web analytics" width="155" height="129" /></h3>
341<h3><strong>web analytics &amp; strategy</strong></h3>
342<hr />
343<p>Data-driven strategies. We help you to detect and analyse key data to improve the competitiveness of your business.</p>
344						</div>
345						<div class="column-button">
346							<a href="https://www.lamagnetica.com/what-we-do/web-analytics-and-business-intelligence/" class="btn">VIEW MORE</a>						</div>
347					</div>
348					<div class="col-md-4">
349						<div class="column-inner">
350							<h3><img decoding="async" class="alignnone wp-image-41 size-full" src="https://www.lamagnetica.com/wp-content/uploads/2017/08/metodologia-3.png" alt="Inbound marketing logo" width="197" height="129" /></h3>
351<h3><strong>outbound &amp; inbound marketing</strong></h3>
352<hr />
353<p>We want to be your digital marketing firm and follow you through the entire process, from strategy formation to planning and implementation.</p>
354						</div>
355						<div class="column-button">
356							<a href="https://www.lamagnetica.com/what-we-do/outbound-and-inbound-marketing/" class="btn">VIEW MORE</a>						</div>
357					</div>
358				</div>
359			</div>
360		</section>
361		<section id="projectes">
362		<div class="row">
363						<div class="col-md-6 projecte-item-container half">
364				<div id="projecte2740" class="projecte-item">
365					<a href="https://www.lamagnetica.com/projects/campings-in-girona/" class="the-link">
366						<div class="bg" style="background-color: #FFFFFF; background-image: url(https://www.lamagnetica.com/wp-content/uploads/2022/01/Fons-Campings-in-Girona.jpg);"></div>
367						<div class="img" style=" background-image: url(https://www.lamagnetica.com/wp-content/uploads/2022/01/imatge-Campings-in-Girona.webp);"></div>
368						<div class="projecte-item-content">
369							<h3>Campings In Girona</h3>
370							<h5>Web development and international customer acquisition strategy</h5>
371						</div>
372					</a>
373				</div>
374			</div>
375						<div class="col-md-6 projecte-item-container quarter">
376				<div id="projecte2722" class="projecte-item">
377					<a href="https://www.lamagnetica.com/projects/biomarket/" class="the-link">
378						<div class="bg" style="background-color: #FFFFFF; background-image: url(https://www.lamagnetica.com/wp-content/uploads/2021/12/fons-biomarket.jpg);"></div>
379						<div class="img" style=" background-image: url(https://www.lamagnetica.com/wp-content/uploads/2021/12/biomarket-1.png);"></div>
380						<div class="projecte-item-content">
381							<h3>BioMarket</h3>
382							<h5>Awarness Campaigns</h5>
383						</div>
384					</a>
385				</div>
386			</div>
387						<div class="col-md-6 projecte-item-container quarter">
388				<div id="projecte2746" class="projecte-item">
389					<a href="https://www.lamagnetica.com/projects/barcelona-activa/" class="the-link">
390						<div class="bg" style="background-color: #FFFFFF; background-image: url(https://www.lamagnetica.com/wp-content/uploads/2022/01/Bcn-activa.jpg);"></div>
391						<div class="img" style=" background-image: url(https://www.lamagnetica.com/wp-content/uploads/2022/01/Bcn-activa-1.png);"></div>
392						<div class="projecte-item-content">
393							<h3>Barcelona Activa</h3>
394							<h5>UI/UX and Front End design</h5>
395						</div>
396					</a>
397				</div>
398			</div>
399					</div>
400	</section>
401	
402	<section id="equip">
403		<div class="container">
404			<div class="row">
405				<div class="col-sm-2">
406					<h2>team</h2>
407				</div>
408				<div class="col-sm-2 equip-logo">
409					<img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/logo-mini.svg" width="66" height="66" alt="La Magnética" style="margin-top: 25px;">
410				</div>
411				<div class="col-sm-7 col-sm-offset-1">
412					<p>We are a team of digital marketing and digital analytics specialists who work closely together to grant maximum value to our projects. Our focus is the client, with whom we work as partners to provide the best solutions for the various areas of their business.</p>
413					<a href="https://www.lamagnetica.com/team/" class="pull-right"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
414				</div>
415			</div>
416		</div>
417	</section>
418
419		<section id="blog">
420		<h2>blog</h2>
421		<div class="page-content">
422			<div class="post-grid">
423										<div class="post-item post-item--half post-item--framed">
424							<div class="inner">
425								<div class="post-item__content">
426									<div class="post-item__date">02/06/2026</div>
427									<div class="post-item__text">
428										<div class="post-item__title">When AI handles the tactical work, the advantage lies in your data: what’s new at Google in 2026</div>
429										<div class="post-item__excerpt">
430											<p class="wp-block-paragraph">At <a href="https://blog.google/products/ads-commerce/google-marketing-live-2026-collection/" target="_blank" rel="noreferrer noopener">Google Marketing Live in May 2026</a>, Google is unequivocal: <em>“the only way to win in the age of AI is with AI</em>”. Gemini has gone from being just another feature to becoming the system that underpins the company’s entire advertising, commercial and measurement architecture.</p>
431<p class="wp-block-paragraph">At LaMagnética, we’ve been watching this change unfold in our clients’ accounts for months. This post is a roadmap of what’s happening — and what you should act on now.</p>
432										</div>
433									</div>
434									<!--div class="post-item__category">
435										<a href="#">SNA & Networks</a>
436									</div-->
437									<a href="https://www.lamagnetica.com/blog/when-ai-handles-the-tactical-work-the-advantage-lies-in-your-data-whats-new-at-google-in-2026/" class="post-item__link"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
438								</div>
439							</div>
440						</div>
441												<div class="post-item post-item--half post-item--framed">
442							<div class="inner">
443								<div class="post-item__content">
444									<div class="post-item__date">25/02/2026</div>
445									<div class="post-item__text">
446										<div class="post-item__title">From trend to execution: the post-MWC 2026 action plan for technology leaders</div>
447										<div class="post-item__excerpt">
448											<p>
448Innovation without measurement is not an investment—it’s an IT expense. At LaMagnética, we emphasize that any technological advance must be accompanied by an executive dashboard showing business indicators: sales costs, customer lifetime value, and contribution margin per channel.</p>
449										</div>
450									</div>
451									<!--div class="post-item__category">
452										<a href="#">SNA & Networks</a>
453									</div-->
454									<a href="https://www.lamagnetica.com/blog/from-trend-to-execution-the-post-mwc-2026-action-plan-for-technology-leaders/" class="post-item__link"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
455								</div>
456							</div>
457						</div>
458						<div class="clearfix"></div>						<div class="post-item post-item--half post-item--framed">
459							<div class="inner">
460								<div class="post-item__content">
461									<div class="post-item__date">24/02/2026</div>
462									<div class="post-item__text">
463										<div class="post-item__title">AI 4 Enterprise: From experimentation to operational and ethical profitability</div>
464										<div class="post-item__excerpt">
465											<p>The discourse on artificial intelligence at MWC 2026 has evolved from fascination with novelty to a demand for results. Under the <em>AI 4 Enterprise</em> theme, the congress focuses on integrating language models and predictive systems into corporate workflows.</p>
466										</div>
467									</div>
468									<!--div class="post-item__category">
469										<a href="#">SNA & Networks</a>
470									</div-->
471									<a href="https://www.lamagnetica.com/blog/ai-4-enterprise-from-experimentation-to-operational-and-ethical-profitability/" class="post-item__link"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
472								</div>
473							</div>
474						</div>
475												<div class="post-item post-item--half post-item--framed">
476							<div class="inner">
477								<div class="post-item__content">
478									<div class="post-item__date">23/02/2026</div>
479									<div class="post-item__text">
480										<div class="post-item__title">
480Intelligent infrastructure: the foundation of measurement and commercial performance</div>
481										<div class="post-item__excerpt">
482											<p>At LaMagnética, we have developed MMM-lite methodologies that enable analysis of each investment channel’s impact without relying on individual user traceability.</p>
483										</div>
484									</div>
485									<!--div class="post-item__category">
486										<a href="#">SNA & Networks</a>
487									</div-->
488									<a href="https://www.lamagnetica.com/blog/intelligent-infrastructure-the-foundation-of-measurement-and-commercial-performance/" class="post-item__link"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
489								</div>
490							</div>
491						</div>
492						<div class="clearfix"></div>						<div class="post-item post-item--half post-item--framed">
493							<div class="inner">
494								<div class="post-item__content">
495									<div class="post-item__date">22/02/2026</div>
496									<div class="post-item__text">
497										<div class="post-item__title">The IQ era at MWC Barcelona 2026: From accumulating data to building competitive advantage</div>
498										<div class="post-item__excerpt">
499											<p>At LaMagnética we defend that competitive advantage does not come from the adoption of an artificial intelligence tool, but from the maturity of the data ecosystem that feeds it.</p>
500<p>Enter here and discover more!</p>
501										</div>
502									</div>
503									<!--div class="post-item__category">
504										<a href="#">SNA & Networks</a>
505									</div-->
506									<a href="https://www.lamagnetica.com/blog/the-iq-era-at-mwc-barcelona-2026-from-accumulating-data-to-building-competitive-advantage/" class="post-item__link"><img src="https://www.lamagnetica.com/wp-content/themes/lamagnetica/library/images/arrow.svg" width="36" height="14"></a>
507								</div>
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