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29                <title>Associated Supermarket Group Corporate Site | The corporate site of Associated Supermarket Group</title>
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193        <a class="responsive featured-post card" href="https://www.asghq.com/2026/09/28/bread-butter-market-brings-elevated-neighborhood-food-experience-to-williamsburg/" title="Read More">
194        <div class="bg-img"></div>
195        <div class="text card">
196            <p>September 28, 2026</p>
197            <h2>Bread &amp; Butter Market Brings Elevated Neighborhood Food Experience to Williamsburg</h2>
198            <p class="content">Designed to reflect the way Brooklyn eats, shops, and gathers
199
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202
203
204
205
206BROOKLYN, NY — September 21, 2026 — Bread &amp; Butter Market opened its newest location at 460 Driggs Avenue, Brooklyn, NY 11211, bringing Williamsburg a modern neighborhood...</p>
207            <div class="button white">Read more</div>
208        </div>
209    </a>
210    <div class="responsive about-us">
211        <h1>About Us</h1>
212        <p>Associated Supermarket Group provides retail solutions to independently owned grocery stores in the Northeast and Mid-Atlantic regions, providing distribution, marketing, merchandising, promotional services, and store financing. A relationship with ASG allows independently owned and operated stores to take advantage of the economies of scale normally available only to larger supermarket chains. ASG’s supermarket banners include Associated, Associated Fresh, Compare, Compare Fresh, Met Foods, Met Fresh, Pioneer, and other independently named stores.</p>
213        <div class="grid">
214            <div class="card">
215                <img alt=""
216                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Central Bills 1.png" />
217                <P>50+ Central Bill Vendors</P>
218            </div>
219            <div class="card">
220                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Skus 1.png" />
221                <P>60K+ SKUs Available</P>
222            </div>
223            <div class="card">
224                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Financing 1.png" />
225                <P>Competitive Financing</P>
226            </div>
227            <div class="card">
228                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Store.png" />
229                <P>275+ Stores</P>
230            </div>
231            <div class="card">
232                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Years.png" />
233                <P>70+ Years in the Market</P>
234            </div>
235            <div class="card">
236                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Locations-new.png" />
237                <P>Serving 8 States</P>
238            </div>
239            <div class="card">
240                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Group.png" />
241                <P>80% of Stores in the NY Metro</P>
242            </div>
243            <div class="card">
244                <img alt=""
245                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Retail Sales 2.png" />
246                <P>$2.5B Retail Sales Network</P>
247            </div>
248            <div class="card">
249                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Avenue A 1.png" />
250                <P>370+ Avenue A Products</P>
251            </div>
252            <div class="card">
253                <img alt=""
254                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/International products 1.png" />
255                <P>1,000+ International Products</P>
256                </div>
257        </div>
258    </div>
259    <div class="leadership">
260        <div class="content responsive">
261            <h1 class="content-title">Leadership Team</h1>
262            <p>ASG’s experienced leadership team brings deep expertise across operations, merchandising, marketing, technology, and advocacy. Their diverse backgrounds drive a sharp understanding of market dynamics, empower family businesses, and foster entrepreneurial success.</p>
263        </div>
264        <div class="people responsive">
265            <div class="person">
266                <img alt="Joe Garcia" title="Joe Garcia"
267                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_01.png" />
268                <h2 class="name text">Joe Garcia</h2>
269                <h4 class="title text">Co-CEO & Co-President</h4>
270            </div>
271            <div class="person">
272                <img alt="Zulema Wiscovitch" title="Zulema Wiscovitch"
273                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_02.jpg" />
274                <h2 class="name text">Zulema Wiscovitch</h2>
275                <h4 class="title text">Co-CEO & Co-President</h4>
276            </div>
277            <div class="person">
278                <img alt="Pema Tshering" title="Pema Tshering"
279                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_08.png" />
280                <h2 class="name text">Pema Tshering</h2>
281                <h4 class="title text">Chief Financial Officer</h4>
282            </div>
283            <div class="person">
284                <img alt="Erin Tregarthen" title="Erin Tregarthen"
285                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/Leadership_Erin617.png" />
286                <h2 class="name text">Erin Tregarthen</h2>
287                <h4 class="title text">General Counsel</h4>
288            </div>
289            <div class="person">
290                <img alt="Jonathan D'Onofrio" title="Jonathan D'Onofrio"
291                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_05.png" />
292                <h2 class="name text">Jonathan D'Onofrio</h2>
293                <h4 class="title text">Executive Vice President of Operations</h4>
294            </div>
295            <div class="person">
296                <img alt="Ken Scher" title="Ken Scher"
297                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_03.png" />
298                <h2 class="name text">Ken Scher</h2>
299                <h4 class="title text">SVP of Business Development</h4>
300            </div>
301            <div class="person">
302                <img alt="Michelle Mendoza" title="Michelle Mendoza"
303                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_06.png?v=3" />
304                <h2 class="name text">Michelle Mendoza</h2>
305                <h4 class="title text">VP of Marketing & Customer Experience</h4>
306            </div>
307            <div class="person">
308                <img alt="Francisco Nieves" title="Francisco Nieves"
309                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/Francisco Nieves Headshot.png" />
310                <h2 class="name text">Francisco Nieves</h2>
311                <h4 class="title text">Senior Vice President of Sales</h4>
312            </div>
313            <div class="person">
314                <img alt="Ladwina Isaac" title="Ladwina Isaac"
315                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/About_Leadership_07.png" />
316                <h2 class="name text">Ladwina Isaac</h2>
317                <h4 class="title text">VP of Information Technology</h4>
318            </div>
319            <div class="person">
320                <img alt="Magda DeSimone" title="Magda DeSimone"
321                    src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/people/MagdalenaDeSimone_4T7A1940.jpg" />
322                <h2 class="name text">Magda DeSimone</h2>
323                <h4 class="title text">VP of Retail Technology</h4>
324            </div>
325        </div>
326        <div class="controls">
327            <div class="button left"><i class="fa-thin fa-circle-arrow-left"></i></div>
328            <div class="button right"><i class="fa-thin fa-circle-arrow-right"></i></div>
329        </div>
330    </div>
331    <div class="why-asg responsive card">
332        <h1 class="content-title">Why Join ASG?</h1>
333        <p>ASG gives independent supermarkets the scale, resources, and flexibility of larger chains while preserving their independence with flexibility and freedom to meet their individual consumer and store needs. Whether opening new locations or upgrading existing stores, ASG delivers tailored services and technology for lasting success.</p>
334        <div class="grid">
335            <div class="card">
336                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 7.png" />
337                <P>Experience exceptional customer service and retail solutions.</P>
338            </div>
339            <div class="card">
340                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 4.png" />
341                <P>Access our powerful partners through central bill, and C&S Wholesale.</P>
342            </div>
343            <div class="card">
344                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 8.png" />
345                <P>Explore our full business services: favorable financing, five ad plans, and Insider Deals.</P>
346            </div>
347            <div class="card">
348                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 5.png" />
349                <P>Modernize your store with our technology: digital signs, Instacart, and loyalty programs.</P>
350            </div>
351            <div class="card">
352                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 3.png" />
353                <P>Plan your next venture with our data-driven retail services team; new store setups, resets, and
354                    layouts.</P>
355            </div>
356            <div class="card">
357                <img alt="" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/icons/Frame 6.png" />
358                <P>Connect with your customers through our marketing and digital advertising services.</P>
359            </div>
360        </div>
361        <a class="button trans" href="/join-our-network/" title="Join Our Network">Join our network</a>
362    </div>
363    <div class="bottom-info responsive">
364        <div class="network card">
365            <h2 class="content-title">Our Supermarket Network</h2>
366            <div class="callouts">
367                <div class="callout left">
368                    <span>$2.5B</span>
369                    <p>Retail Sales Network</p>
370                </div>
371                <div class="callout right">
372                    <span>275+</span>
373                    <p>Stores</p>
374                </div>
375            </div>
376            <p>Associated Supermarket Group (ASG) was founded in 1939 as Queens Food Dealers to support small, independent grocers. In 1954, the organization became Associated Food Stores, marking the start of its expansion. By 1987, the Compare Foods supermarket banner was added, further strengthening its presence in the industry.
377            <p>In 2012, AUA Private Equity acquired Associated Food Stores, and by 2014, the company expanded its portfolio with the addition of Met Food and Pioneer supermarket banners. In 2015, Associated Food Stores officially rebranded as Associated Supermarket Group (ASG), ushering in a new era of innovation. The company introduced its Avenue A private label in 2017 and launched the ASG Supermarket Academy in 2019 to support the growth of independent grocers.</p>
378            <p>In December 2020, ASG was acquired by its senior management team, Joe Garcia and Zulema Wiscovitch, further strengthening its commitment to independent supermarkets and expanding its services. Today, ASG proudly serves supermarkets across the Northeast and mid-Atlantic regions, providing the resources and expertise to help independent grocers compete and thrive in an ever-evolving market.</p>
379            <a class="button white" href="/supermarket-network/" title="More About the Network">More about the network</a>
380        </div>
381        <div class="avenue-a card">
382            <h2 class="content-title">Discover Avenue A</h2>
383            <p>Avenue A is ASG’s exclusive private label brand, crafted to reflect the vibrant diversity of the neighborhoods we serve.</p>
384            <p>Offering over 250 products — from pantry staples and frozen foods to household essentials — Avenue A delivers national brand quality at a value price.</p>
385            <p>Each item embodies the spirit of our communities, providing customers with trusted, affordable choices that resonate with their tastes and traditions.</p>
386            <p>Available at independent supermarkets throughout the ASG network, Avenue A brings the essence of local flavor to every aisle. Avenue A, your road to savings and quality.</p>
387            <a class="button white" href="https://www.shopavenuea.com/" title="More About the Brand">More about the brand</a>
388        </div>
389    </div>
390</div>
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424</div><!-- .site-shadow -->
425</div><!-- .responsive -->
426<div class="footer-wrapper color-footer-bg">
427    <div id="footer" class="footer"><!-- This is for the scrolling shopping list -->
428        <footer class="site-footer responsive" role="contentinfo">
429            <div class="footer-column column-logo logo">
430                <a class="footer-logo" href="/" title="Home"><img alt="ASG Logo"
431                        src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/ASG - Logo - Stacked - White.png" /></a>
432            </div>
433            <div class="footer-column column-sitemap">
434                <h2>Sitemap</h2>
435                <a href="/">Home</a>
436                <a href="/supermarket-network/">Supermarket Network</a>
437                <a href="/announcements/">Announcements</a>
438                <a href="/join-our-network/">Join Our Network</a>
439                <a href="/privacy-policy/">Privacy Policy</a>
440                <a href="/terms-conditions/">Terms and Conditions</a>
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442            <div class="footer-column column-login">
443                <h2>Access</h2>
444                <!-- <a href="/wp-admin/">Vendor Log In</a> -->
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446                <a href="https://asg.careerplug.com/jobs" title="Careers (Opens in new window)"
447                    target="_blank">Careers</a>
448                <h2 class="social-header">Social Media</h2>
449                <a href="https://www.linkedin.com/company/associated-supermarket-group/" target="_blank">LinkedIn</a>
450            </div>
451            <div class="footer-column column-banners">
452                <h2>Banners</h2>
453                <div class="banners">
454                    <a href="https://www.pioneersupermarkets.com/" target="_blank"><img alt="Pioneer Supermarkets Logo"
455                            title="Pioneer Supermarkets"
456                            src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/Pioneer_Logo_white.png" /></a>
457                    <a href="https://www.shopassociated.com/" target="_blank" class="shrink"><img
458                            alt="Associated Supermarkets Logo" style="max-height: 70px;" title="Associated Supermarkets"
459                            src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/5w0OQFKQ.png" /></a>
460                    <a href="https://www.metfoods.com/" target="_blank" class="shrink" style="max-width:98px;"><img
461                            alt="Met Foods Logo" title="Met Foods"
462                            src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/met-food-white.png" /></a>
463                    <a href="https://www.shopcomparefoods.com/" target="_blank" style="max-width:120px;"><img
464                            alt="Compare Foods Logo" title="Compare Foods"
465                            src="https://www.asghq.com/wp-content/themes/shoptocook-responsive-asghq-2/images/Compare_Logo_white.png" /></a>
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477        <div id="privacy-banner" class="privacy-banner">
478            <div class="privacy-inner">
479                <p class="privacy-text">
480                    <strong>
481                        We use cookies to power our site and for advertising. Click 'Accept' to agree or 'Decline' to opt-out.
482                                                For more details or to exercise your privacy rights, see our
483                        <a href="https://www.asghq.com/privacy-policy/" rel="noopener">Privacy Policy</a>.
484                                            </strong>
485                </p>
486                <div class="privacy-buttons">
487                    <button class="privacy-accept btn btn-primary">Accept</button>
488                    <button class="privacy-decline btn btn-primary">Decline</button>
489                </div>
490            </div>
491        </div>
492            
492<script>
vendor: 468 bytes, lines 492-500
492
493        (function (i, s, o, g, r, a, m) {
494            i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () {
495                (i[r].q = i[r].q || []).push(arguments)
496            }, i[r].l = 1 * new Date(); a = s.createElement(o),
497                m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m)
498        })(window, document, 'script', 'https://www.google-analytics.com/analytics.js', 'ga');
499
500        ga('create', '
500UA-41792220-42
vendor: 52 bytes, lines 500-503
500', 'auto');
501        ga('send', 'pageview');
502
503    
503</script>
503
504    
504<script id="slick-js-js" src="//cdn.jsdelivr.net/npm/[email protected]/slick/slick.min.js?ver=7.1.2"></script>
vendor: 1 bytes, line 504
504
505<script id="expound-navigation-js" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive/js/navigation.js?ver=1662644849"></script>
vendor: 1 bytes, line 505
505
506<script id="expound-skip-link-focus-fix-js" src="https://www.asghq.com/wp-content/themes/shoptocook-responsive/js/skip-link-focus-fix.js?ver=20130115"></script>
vendor: 1 bytes, line 506
506
507<script id="jquery-cycle2-js" src="https://www.asghq.com/wp-content/plugins/cyclone-slider-2/libs/cycle2/jquery.cycle2.min.js?ver=2.10.2"></script>
vendor: 1 bytes, line 507
507
508<script id="cyclone-client-js" src="https://www.asghq.com/wp-content/plugins/cyclone-slider-2/js/client.js?ver=2.10.2"></script>
vendor: 1 bytes, line 508
508
509<script id="wp-emoji-settings" type="application/json">
510{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://www.asghq.com/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}}
511</script>
vendor: 1 bytes, line 511
511
512<script type="module">
513/*! This file is auto-generated */
514var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))});
515//# sourceURL=https://www.asghq.com/wp-includes/js/wp-emoji-loader.min.js
516</script>
516
517
518<div id="adpopup"></div>
519<div id="adrecipelinkpopup"></div>
520<div id="adblackout"></div>
521<div id="adrecipe"></div>
522<div class="shopping-list" id="aditemadded"></div>
523
524
525<script>
526    var shoppingListBaseY = getObjYPos(document.getElementById("shoppinglistpadding"));
527    var shoppingListFooterY = getObjYPos(document.getElementById("footer"));
528    var yScroll = 0 - shoppingListBaseY;
529
530
531    function setShoppingListPadding() {
532        if (document.getElementById("shoppinglistbottomy") == null) {return;}
533
534        var tempYScroll = getScrollXY()[1] - shoppingListBaseY;
535        if (tempYScroll < 0) {tempYScroll = Math.floor(tempYScroll);} else {tempYScroll = Math.ceil(tempYScroll);}
536
537        var shoppingListBottomY = getObjYPos(document.getElementById("shoppinglistbottomy"));
538        var shoppingListTopY = getObjYPos(document.getElementById("shoppinglisttopy"));
539
540        if (tempYScroll != yScroll) {
541            var tempScroll = (tempYScroll - yScroll) / 8;
542
543            if (tempScroll < 0) {yScroll += Math.floor(tempScroll);} else {yScroll += Math.ceil(tempScroll);}
544
545            if (yScroll < -40) {
546                document.getElementById("shoppinglistpadding").innerHTML = "<div style=\"height: 0px; line-height: 0px;\"></div>";
547
548            } else if (((yScroll + 50) + shoppingListBaseY + (shoppingListBottomY - shoppingListTopY)) > (shoppingListFooterY - 20)) {
549                var yHeight = (shoppingListFooterY - 20) - (shoppingListBottomY - shoppingListTopY) - shoppingListBaseY;
550                document.getElementById("shoppinglistpadding").innerHTML = "<div style=\"height: " + yHeight + "px; line-height: " + yHeight + "px;\">&nbsp;</div>";
551
552            } else {
553                document.getElementById("shoppinglistpadding").innerHTML = "<div style=\"height: " + (yScroll + 50) + "px; line-height: " + (yScroll + 50) + "px;\">&nbsp;</div>";
554            }
555        }
556
557        setTimeout("setShoppingListPadding()", 10);
558    }
559
560    setShoppingListPadding();
561</script>
561
562</body>
563</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.