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1<script>self.__next_f.push([1,"Our company started with a bar-hopping tour in the alleyways of Shinjuku.\nFrom our very first participant, an American customer, we received the following words:\n\n“The most memorable experience of our Japan trip was meeting and interacting with the guide who accompanied us on MagicalTrip’s bar-hopping tour.”\n(Meeting and connecting with the guide on MagicalTrip’s bar-hopping tour was the most moving and unforgettable memory of the trip.)\n\nEven now, as we provide over 60 types of tours together with hundreds of local guides across Japan, those words remain our foundation.\nTravel is not just about taking photos with beautiful scenery or eating delicious food.\n\nWe believe the true essence of travel lies in directly interacting with the people who live in each place, getting to know them, and experiencing their culture firsthand.\nFor the locals who welcome travelers, these encounters and connections also become deeply moving and memorable experiences.\nWe believe that this very experience is the 'new value of travel' that MagicalTrip aims to create.\n\nTogether with local guides and residents, our mission and pride is to build 'local experiences' that allow travelers to truly feel the connection with a place and its people.\n\nThrough travel, we will continue striving to deliver this wonderful 'local experience' to more travelers and local guides all around the world.\n\nHaving operated our own guided tours, we have experienced firsthand the complexity and heavy workload involved.\nWe realized that these operational challenges are the very barriers preventing suppliers worldwide from scaling.\n\nWith new ideas and our strength in development, we are taking on the challenge of overcoming them.\n\n"])</script>
1<script>self.__next_f.push([1,"10:[\"$\",\"$L11\",null,{\"formats\":\"$undefined\",\"locale\":\"en\",\"messages\":{\"HomePage\":{\"serviceIntro\":\"Unlike traditional group tours that visit popular tourist spots, Magical Trip offers local tours that let travelers dive deep into hidden local gems not found in guidebooks, connecting them directly with local communities and guides.\",\"systemIntro\":\"Through offering tours to hundreds of thousands of travelers, we’ve developed our own best practices. Our proprietary system centralizes everything from guide assignments to group and facility booking management, dramatically improving productivity. We also provide a dedicated app for guides, enabling a seamless experience from receiving offers to tour check-in and check-out.\",\"systemStandard\":\"Setting new standards for productivity in the travel industry\",\"reputationDesc\":\"Evaluations from external media and customers\",\"reputationEval\":\"Aiming to offer the most authentic local experiences\",\"numReviews\":\"Number of reviews received for Magical Trip tours\",\"numGuides\":\"Total number of unique Magical Trip guides\",\"reviews\":\"reviews\",\"guides\":\"guides\",\"featured\":\"Featured Media\",\"missionStatement\":\"MagicalTrip has introduced the concept of 'local tours' to Japan’s tourism industry, inspiring many followers.\\n\\n Guided by the 'Guide First' philosophy, we have transformed the work of tour guides. Our passionate and friendly MagicalTrip guides bring tours to life, delivering unique local experiences that only we can offer.\\n\\nToday, we are one of Japan’s largest tour suppliers, and we aim to expand our operations to deliver exceptional local tour experiences in even more countries and regions around the world.\"},\"Navigation\":{\"aboutUs\":\"About Magical Trip\",\"company\":\"Company\",\"philosophy\":\"Philosophy\",\"system\":\"System\",\"news\":\"News\",\"support\":\"Support\",\"contactUs\":\"Contact Us\",\"privacyPolicy\":\"Privacy Policy\",\"career\":\"Career\",\"ceoMessage\":\"CEO Message\",\"website\":\"Online Store\"},\"CEOPage\":{\"messageFrom\":\"Message from Our CEO\",\"vision\":[{\"title\":\"The 'New Value of Travel' Born from Local Connections\",\"body\":\"$12\"},{\"title\":\"Toward Even Greater Challenges\",\"body\":\"Since its founding, MagicalTrip has consistently embraced the ambitious goal of 'global expansion.'\\nIn 2025, we took our first step by expanding into Thailand, and our challenge has entered a new stage.\\n\\nOf course, many challenges still lie ahead of us.\\nBut those challenges are exactly what drive us forward, and we are excited to take on unprecedented challenges in the industry.\\n\\nGoing beyond the boundaries of a traditional travel company, we will use the power of technology to tackle unresolved issues in the industry.\\nAnd as a pioneer shaping the 'future of travel,' we will continue delivering the 'new value of travel' to people all around the world.\"}]},\"RecruitPage\":{\"title\":\"Recruitment\",\"intro\":\"Thank you for your interest in joining MagicalTrip Inc.\",\"status\":\"No Full-time Openings\",\"excited\":\"While there are currently no full-time positions available, we’re always excited to meet passionate people who love sharing local culture.\",\"guideOpportunity\":\"Interested in becoming a tour guide?\",\"linkText\":\"Become a Tour Guide\",\"applyHere\":\" You can apply here:\"},\"CompanyPage\":{\"title\":\"Company Overview\",\"company\":\"Company\",\"companyName\":\"MagicalTrip Inc.\",\"location\":\"Location\",\"website\":\"Website\",\"websiteSales\":\"https://www.magical-trip.com\",\"websiteCompany\":\"https://www.magical-trip.co.jp\",\"board\":\"Management\",\"management\":{\"representativeDirector\":\"Representative Director: Ryosuke Iwase\",\"founder\":\"Founder \u0026 Chairman: Yasuhiro Suzuki\"},\"founded\":\"Established\",\"established\":\"August 8, 2019 (Spun off from Libra Inc.)\",\"money\":\"Capital\",\"capital\":\"37,619,000円\",\"clientTitle\":\"Clients\",\"clients\":\"TripAdvisor, JTB Australia, H.I.S. Co., Ltd., others\",\"registry\":\"Registered Associations\",\"associations\":\"Registered Travel Agency by Tokyo Governor, Type 2 (No. 2-7941)\",\"history\":{\"title\":\"History\",\"events\":{\"2018\":[\"Launched inbou
1nd tour service 'MagicalTrip'\",\"Started selling Bar Hopping Tours in Shinjuku, Tokyo\",\"Ranked #1 in TripAdvisor’s Tokyo Nightlife category\",\"Reached 500 registered guides\",\"Started tours in Osaka\",\"Started tours in Kyoto\"],\"2019\":[\"Started tours in Hiroshima\",\"Received TripAdvisor’s 2019 Certificate of Excellence\",\"Started tours in Nara, Hyogo, and Hokkaido\",\"Established MagicalTrip Inc. (spinning off the travel division from Libra Inc.)\"],\"2020\":[\"Launched online tours\"],\"2023\":[\"Started tours in Okinawa\",\"Received TripAdvisor Travelers' Choice Best of the Best\"],\"2024\":[\"Launched MagicalTrip cooking experiences\",\"Reached 400 active guides\",\"Ranked 1st and 3rd in TripAdvisor Travelers' Choice Best of the Best\"],\"2025\":[\"Obtained Category-2 Travel License, started chauffeured tours\",\"Established MagicalTrip Thailand, launched tours in Thailand\"]}}},\"MemberRecruitment\":{\"subtitle\":\"MagicalTrip is looking for people who want to energize the travel industry and work in more creative roles. Please check the Job page for details.\",\"textOne\":\"Magical Trip is fully remote, so there are no restrictions on where you live. To see what kind of systems we use and who our team members are, please visit the Members page.\",\"textTwo\":\"We welcome people who are passionate about global work and revitalizing the travel industry. For more about Magical Trip’s culture, please visit the Culture page.\",\"textThree\":\"Our work is closely connected with our guides. Working in guide-related roles or guide management allows you to communicate directly with both customers and guides in a friendly, collaborative environment.\",\"together\":\"Would you like to work with us at Magical Trip?\",\"employment\":\"No full-time positions available\",\"guideOpportunity\":\"Guide Recruitment Page\"},\"System\":{\"textOne\":\"Since its launch, MagicalTrip has consistently worked to improve productivity, with many engineers and operations team members developing best practices to enhance efficiency in the travel industry.\",\"textTwo\":\"This effort has been key to building one of Japan's largest guide communities, collaborating with numerous partner companies, attracting passionate locals to the guide profession, and developing compelling tour products.\",\"platform\":\"A platform for customers to browse and purchase tours.\",\"backoffice\":\"An administrative tool for managing tour operations.\",\"partner\":\"An external portal for collaboration with partners and venues.\",\"guideApp\":\"An app for guides to conduct tours efficiently.\"},\"PhilosophyPage\":{\"introOne\":\"MagicalTrip has introduced the concept of 'local tours' to Japan’s tourism industry, attracting a large following.\",\"introTwo\":\"Through our 'Guide First' philosophy, we have transformed the role of guides, and our passionate, friendly MagicalTrip guides make tours even more engaging, delivering unique local experiences that can only be found with us.\",\"introThree\":\"Today, we have become one of Japan’s largest tour suppliers. Moving forward, we aim to expand our business to more countries and regions, providing exceptional local tour experiences worldwide.\",\"encourageLocals\":\"After the COVID-19 pandemic, inbound tourism to Japan has recovered rapidly and is now showing momentum to surpass previous records.\\n\\nHowever, Japan’s inbound market still lacks sufficient infrastru
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