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1.708.293L10 8.586 18.293.293a1 1 0 1 1 1.415 1.415L11.414 10z"/></svg> </span> 123 </button> 124 </div> 125</header> 126<main id="main" role="main" class="single-news-item"> 127 128 <p class="single-news-item__back container wp-block-button is-style-tertiary-reversed"><a class="wp-block-button__link" href="https://zenseact.com/insights/">Insights</a></p> <p class="single-news-item__meta container container--mid">Podcast - September 2, 2026</p> <h1 class="single-news-item__title wp-block-heading container container--mid">Between hype, hope and humility</h1> 129 <section id="news-item-preamble-block_fc26f1a8133fe80a9e319333319160a8" class="block single-news-item__preamble"> 130 <div class="container container--mid"> 131 132 <div class="news-item-preamble__inner editor-content"> 133 134<p class="is-style-preamble wp-block-paragraph">AI is full of promise â but itâs surrounded by noise. In this episode, Veronika Nihlén talks with Petter Ahlén and Christian Gustavsson from AIXIA about what it takes to make AI useful in the real world: from infrastru
134cture and software to self-reliance, efficiency, and the trade-offs among innovation, cost, scale, and control. Tune in for a grounded conversation about how to stay ambitious without losing sight of practical realities.</p> 135 136</div> 137 138 </div> 139</section> 140 141 142 143 144 145<div id="news-item-share-block_da9e26bcd8b4c7ea5e716a2b67409e68" class="block single-news-item__share share-post"> 146 <div class="container container--mid"> 147 <ul class="share-post__list"> 148 <li> 149 <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fzenseact.com%2Fnews%2Fbetween-hype-hope-and-humility%2F&title=Between%20hype%2C%20hope%20and%20humility" 150 aria-label="Share this post on LinkedIn" 151 target="_blank" 152 rel="noopener noreferrer"> 153 <svg xmlns="http://www.w3.org/2000/svg" width="27" height="27" fill="none"><path fill="#0A0A0A" d="M23.786 0H3.214A3.215 3.215 0 0 0 0 3.214v20.572A3.215 3.215 0 0 0 3.214 27h20.572A3.215 3.215 0 0 0 27 23.786V3.214A3.215 3.215 0 0 0 23.786 0M8.357 10.286V22.5H4.5V10.286zM4.5 6.73c0-.9.771-1.588 1.929-1.588s1.883.688 1.928 1.588c0 .9-.72 1.626-1.928 1.626C5.271 8.356 4.5 7.63 4.5 6.73m18 15.769h-3.857V16.07c0-1.285-.643-2.571-2.25-2.597h-.052c-1.555 0-2.198 1.325-2.198 2.597v6.43h-3.857V10.286h3.857v1.645s1.24-1.645 3.735-1.645c2.552 0 4.622 1.755 4.622 5.31z"/></svg> </a> 154 </li> 155 <li> 156 <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fzenseact.com%2Fnews%2Fbetween-hype-hope-and-humility%2F" 157 aria-label="Share this post on Facebook" 158 target="_blank" 159 rel="noopener noreferrer"> 160 <svg xmlns="http://www.w3.org/2000/svg" width="30" height="28" fill="none"><path fill="#0A0A0A" d="M15 0C7.228 0 .928 6.3.928 14.072c0 7.055 5.197 12.88 11.969 13.898V17.802H9.415v-3.7h3.482v-2.46c0-4.076 1.985-5.865 5.372-5.865 1.622 0 2.48.12 2.886.175v3.23h-2.31c-1.438 0-1.94 1.362-1.94 2.899v2.022h4.214l-.572 3.699h-3.642V28c6.868-.932 12.167-6.804 12.167-13.928C29.072 6.3 22.772 0 15 0"/></svg> </a> 161 </li> 162 <li> 163 <a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fzenseact.com%2Fnews%2Fbetween-hype-hope-and-humility%2F&text=Between%20hype%2C%20hope%20and%20humility" 164 aria-label="Share this post on X (Twitter)" 165 target="_blank" 166 rel="noopener noreferrer"> 167 <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#0A0A0A" d="M14.283 10.162 23.218 0H21.1l-7.758 8.824L7.147 0H0l9.37 13.343L0 24h2.117l8.193-9.318L16.853 24H24zm-2.9 3.299-.95-1.329L2.88 1.56h3.252l6.096 8.532.95 1.329 7.924 11.09h-3.253z"/></svg> </a> 168 </li> 169 <li> 170 <a href="mailto:?subject=Between%20hype%2C%20hope%20and%20humility&body=https%3A%2F%2Fzenseact.com%2Fnews%2Fbetween-hype-hope-and-humility%2F" 171 aria-label="Share this post via email" 172 target="_blank" 173 rel="noopener noreferrer"> 174 <svg xmlns="http://www.w3.org/2000/svg" width="26" height="20" fill="none"><path fill="#0A0A0A" d="M25 0H1a1 1 0 0 0-1 1v17a2 2 0 0 0 2 2h22a2 2 0 0 0 2-2V1a1 1 0 0 0-1-1M13 10.644 3.571 2H22.43zM9.339 10 2 16.726V3.274zm1.48 1.356 1.5 1.382a1 1 0 0 0 1.352 0l1.5-1.382L22.421 18H3.571zM16.66 10 24 3.273v13.454z"/></svg> </a> 175 </li> 176 <li> 177 <button class="js-copy-link" aria-label="Copy link to this post" data-url="https://zenseact.com/news/between-hype-hope-and-humility/"> 178 <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none"><path fill="#0A0A0A" d="M13.193 19.295a1 1 0 0 1 0 1.414l-1.243 1.25a7.004 7.004 0 1 1-9.903-9.909l3.015-3.015a7 7 0 0 1 9.602-.285 1.003 1.003 0 0 1-1.33 1.5 5 5 0 0 0-6.857.204l-3.015 3.011a5.001 5.001 0 0 0 7.073 7.073l1.242-1.243a1 1 0 0 1 1.416 0m8.76-17.25a7.01 7.01 0 0 0-9.903 0l-1.243 1.244a1 1 0 1 0 1.415 1.413l1.243-1.242a5 5 0 1 1 7.073 7.073l-3.015 3.017a5 5 0 0 1-6.857.2 1.003 1.003 0 0 0-1.33 1.5 7 7 0 0 0 9.602-.283l3.015-3.014a7.01 7.01 0 0 0 0-9.906z"/></svg> </button> 179 </li> 180 </ul> 181 </div> 182</div> 183 184 185 186<section id="text-block_10416c95380aa16c9b0c981c9868eb99" class="block text"> 187 <div class="container container--small"> 188 <div class="text__inner editor-content"> 189 190<figure class="wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-h
190as-aspect-ratio"><div class="wp-block-embed__wrapper"> 191<iframe title="Spotify Embed: Episode 1: Between hype, hope and humility" style="border-radius: 12px" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy" src="https://open.spotify.com/embed/episode/4CJ9FxlrBNCOm1r6ymCg5E?si=a40a70c081034a01&utm_source=oembed"></iframe> 192</div></figure> 193 194 195<section id="apple-podcast-embed-block_9490b5c268c9abee3a8f015c59458513" class="block apple-podcast-embed"> 196 <div class="container"> 197 <div class="apple-podcast-embed__wrapper"> 198 <iframe src="https://embed.podcasts.apple.com/us/podcast/episode-1-between-hype-hope-and-humility/id1696562012?i=1000787420910" width="100%" height="175px" frameborder="0" allow="autoplay; encrypted-media" loading="lazy" title="Apple Podcasts player"></iframe> </div> 199 </div> 200</section> 201</div> 202 203 </div> 204</section> 205 206 207 208<section id="news-item-editorial-contact-block_091386aaccd21f98948d123486d7b124" class="block single-news-item__editorial-contact"> 209 <div class="container container--small"> 210 <h2 class="single-news-item__editorial-contact-title">Want to get in touch with AIXIA? 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