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img{max-width:none;position:relative;z-index:100;margin-bottom:0!important;border-radius:50%!important;width:45px;height:45px;margin:0;}@media (min-width: 768px){.css-pp7bz9 .sc-brians-take .sc-picture img{width:70px;height:70px;}}.css-pp7bz9 .sc-brians-take .sc-picture:after{content:"";position:absolute;top:1px;left:0;border-radius:50%;width:45px;height:45px;}@media (min-width: 768px){.css-pp7bz9 .sc-brians-take .sc-picture:after{width:70px;height:70px;}}@media (min-width: 540px){.css-pp7bz9 .sc-brians-take p:first-of-type{padding-left:94px;}}.css-pp7bz9 .sc-brians-take.alert-success .sc-picture:after{background-color:#abc97b;}.css-pp7bz9 .sc-brians-take.alert-info .sc-picture:after{background-color:#d0d0d0;}.css-pp7bz9 .sc-brians-take.alert-warning .sc-picture:after{background-color:#c7be9d;}.css-pp7bz9 .sc-brians-take.alert-danger .sc-picture:after{background-color:#e8a59b;}.css-pp7bz9 .sc-brians-take.alert-yellow .sc-picture:after{background-color:#d7db97;}.post-template-template-jumbo-guide .css-pp7bz9 .sc-brians-take{border-radius:3.5px!important;border-color:#dddddd!important;padding:2rem!important;}.post-template-template-jumbo-guide .css-pp7bz9 .sc-brians-take p:first-of-type{padding-left:0!important;}.post-template-template-jumbo-guide .css-pp7bz9 .sc-brians-take .sc-picture{display:none;}@media (min-width: 768px){.post-template-template-jumbo-guide .css-pp7bz9 .sc-brians-take .sc-picture{display:block;}}.post-template-template-jumbo-guide .css-pp7bz9 .sc-brians-take .sc-title{margin-bottom:1rem!important;}.css-pp7bz9 .sc-brians-take p:first-of-type{padding-left:0!important;}.css-pp7bz9 .sc-brians-take .sc-picture{display:none;}@media (min-width: 768px){.css-pp7bz9 .sc-brians-take .sc-picture{display:block;}}.css-pp7bz9 .sc-brians-take .sc-title{margin-bottom:1rem!important;}.css-pp7bz9 .sc-check-item{font-size:1.5rem!important;}.css-pp7bz9 .sc-check-item span{vertical-align:middle;}.css-pp7bz9 .sc-check-item .sc-check-item-number{color:#0fb5b0;}.css-pp7bz9 .sc-check-item .sc-check-item-icon{vertical-align:middle;width:40px;height:40px;border-radius:20px;background-color:#0fb5b0;color:#fff;position:relative;display:inline-block;}.css-pp7bz9 .sc-check-item .sc-check-item-icon:before{text-shadow:1px 1px 1px rgba(118, 118, 118, 0.5);position:absolute;

1left:50%;top:50%;-webkit-transform:translate3d(-50%, -50%, 0);-moz-transform:translate3d(-50%, -50%, 0);-ms-transform:translate3d(-50%, -50%, 0);transform:translate3d(-50%, -50%, 0);font-size:24px;margin-top:2px;}.css-pp7bz9 .sc-code{background-color:#f6f6f6;border:1px solid #d0d0d0;border-radius:0.3rem;overflow:hidden;line-height:inherit!important;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0!important;padding-left:1.25rem!important;}.css-pp7bz9 .sc-code >figure{margin:0 1.5rem 0 0;width:58px;min-width:58px;padding:0 6px 0 14px;}.css-pp7bz9 .sc-code >figure img{width:100%;height:auto;}.css-pp7bz9 .sc-code >div{max-height:300px;width:100%;overflow:auto;padding:1.25rem 1.25rem 1.25rem 0;}.css-pp7bz9 .sc-code >div pre{background-color:transparent!important;margin-bottom:0!important;padding:0!important;}.css-pp7bz9 .sc-code >div pre code{overflow-wrap:break-word;text-align:initial;white-space:pre-wrap;font-size:16px;}.css-pp7bz9 .sc-click-tweet >span{pointer-events:none;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-bottom:1rem;width:100%;max-width:100%;background-color:#4099ff;font-size:0.85rem;font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";letter-spacing:0.05rem;color:#ffffff;text-transform:uppercase;-webkit-text-decoration:none;text-decoration:none;overflow:hidden;font-weight:600;border-radius:4px;-webkit-transition:background-color 0.2s ease-in;transition:background-color 0.2s ease-in;padding:1.25rem 1.25rem 1.875rem 1.25rem;-webkit-background-position:center bottom;background-position:center bottom;-webkit-background-size:25.625rem auto;background-size:25.625rem auto;}@media (max-width: 767.98px){.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text{-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}}@media (min-width: 768px){.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text{-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-background-position:right center;background-position:right center;-webkit-background-size:17.5rem auto;background-size:17.5rem auto;padding:0 0.625rem 0.0625rem 1.875rem;}}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text:hover{background-color:#4a9eff;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text:active{background-color:#3e95f9;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text:active,.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text:hover,.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text:visited{-webkit-text-decoration:none;text-decoration:none;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-content,.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon{line-height:normal;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-content{padding-bottom:0;padding-top:0;line-height:1.8;text-align:center;}@media (min-width: 768px){.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-content{padding-bottom:0.625rem;padding-top:0.625rem;line-height:inherit;text-align:left;}}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon{font-size:2rem;width:4rem;height:4rem;min-width:4rem;min-height:4rem;position:relative;border-radius:2.1875rem;text-align:center;line-height:3.9375rem;box-shadow:0 1px 0 rgba(0, 0, 0, 0.15);margin-bottom:auto;margin-top:1.2rem;}@media (min-width: 768px){.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon{margin-top:auto;}}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon.icon-twitter{padding-top:1px;padding-left:0.375rem;background:#55aaff;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;

1-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon.icon-twitter::before{content:"";background:url(data:image/svg+xml;base64,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);width:32px;height:30px;background-repeat:no-repeat;display:block;margin-top:-4px;margin-left:2px;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-one,.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-three,.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-two{position:absolute;border-radius:50%;left:50%;top:50%;opacity:0.1;background-image:linear-gradient(
2            to bottom,
3            rgba(255, 255, 255, 0) 0%,
4            rgba(255, 255, 255, 1) 100%
5          );}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-one{height:7.875rem;width:7.875rem;margin-left:-3.9375rem;margin-top:-3.9375rem;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-two{height:13.5rem;width:13.5rem;margin-left:-6.75rem;margin-top:-6.75rem;}.css-pp7bz9 .sc-click-tweet.sc-click-tweet-stylised-text .sc-click-tweet-icon .ring-three{height:25.625rem;width:25.625rem;margin-left:12.8125rem;margin-top:12.8125rem;}.css-pp7bz9 .sc-definition-box .sc-image{padding-right:1rem;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box .sc-image{padding-right:1.5rem;}}.css-pp7bz9 .sc-definition-box .sc-image img{height:auto;max-width:45px!important;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box .sc-image img{max-width:70px!important;}}.css-pp7bz9 .sc-definition-box .sc-header{padding-bottom:1.25rem;}.css-pp7bz9 .sc-definition-box .sc-header .sc-term{font-size:22px;margin:0.2rem 0 1rem;}.css-pp7bz9 .sc-definition-box .sc-header .sc-type,.css-pp7bz9 .sc-definition-box .sc-header .sc-pronunciation{margin-bottom:0;}.css-pp7bz9 .sc-definition-box .sc-definition{margin:0 -1.25rem -1.25rem;padding:1.25 1.25;background-color:#e8e8e8;border-top:1px solid #d8d8d8;}.css-pp7bz9 .sc-definition-box .sc-definition >:last-child{margin-bottom:0;}.css-pp7bz9 .sc-definition-box .sc-definition .sc-definition-title{margin-bottom:1rem;}.css-pp7bz9 .sc-definition-box.font-gotham{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";font-weight:300;line-height:1.5;font-size:0.875rem;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.font-gotham{line-height:2;font-size:1rem;}}.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header{width:auto;padding-bottom:10px;}.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-term,.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-type{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"rem;color:#fff;}.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-term{font-weight:600;margin:0rem 0rem 0.5rem 0rem;font-size:1.5rem;}@media (min-width: 992px){.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-term{font-size:1.75rem;}}.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-type{font-weight:300;font-style:italic;font-size:0.9rem;}@media (min-width: 992px){.css-pp7bz9 .sc-definition-box.font-gotham .media .sc-header .sc-type{font-size:1rem;}}.css-pp7bz9 .sc-definition-box.font-gotham .media p{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";font-size:1rem;font-weight:300;}.css-pp7bz9 .sc-definition-box.font-gotham .sc-definition{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";color:#fff;}.css-pp7bz9 .sc-definition-box.font-gotham .sc-definition p{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";font-size:1rem;font-weight:300;}.css-pp7bz9 .sc-definition-box.font-gotham .sc-further-text{color:#fff;font-size:0.9rem;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.font-gotham .sc-further-text{font-size:1.125rem;}}.css-pp7bz9 .sc-definition-box.blue-style{background-color:#168de9;border:0px none!important;border-radius:4px;padding:30px;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.blue-style{padding:1.5625rem 1.5625rem 1.5625rem 2.5rem;}}.css-pp7bz9 .sc-definition-box.blue-style .media{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row-reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;

5-webkit-justify-content:space-between;justify-content:space-between;}.css-pp7bz9 .sc-definition-box.blue-style .media .sc-initials{background-color:#fff;color:#168de9;border-radius:50%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:2.5rem;height:2.5rem;min-width:2.5rem;min-height:2.5rem;max-width:2.5rem;}@media (min-width: 992px){.css-pp7bz9 .sc-definition-box.blue-style .media .sc-initials{width:3.40625rem;height:3.40625rem;min-width:3.40625rem;min-height:3.40625rem;max-width:3.40625rem;}}.css-pp7bz9 .sc-definition-box.blue-style .media .sc-initials span{font-weight:400;line-height:normal;text-align:center;font-size:0.85rem;}@media (min-width: 992px){.css-pp7bz9 .sc-definition-box.blue-style .media .sc-initials span{font-size:1.1875rem;}}.css-pp7bz9 .sc-definition-box.blue-style .sc-definition{padding:0;background-color:transparent;border:0px none;margin:auto;font-size:0.9rem;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.blue-style .sc-definition{margin:0 10px 0 40px;}}@media (min-width: 992px){.css-pp7bz9 .sc-definition-box.blue-style .sc-definition{font-size:1rem;}}.css-pp7bz9 .sc-definition-box.blue-style .sc-further-text{background-color:#1686dc;margin:0;padding:0;border-radius:0 0 4px 4px;}.css-pp7bz9 .sc-definition-box.blue-style .sc-further-text ul,.css-pp7bz9 .sc-definition-box.blue-style .sc-further-text ol{padding:0;list-style-type:none;}.css-pp7bz9 .sc-definition-box.blue-style .sc-further-text ul li:before,.css-pp7bz9 .sc-definition-box.blue-style .sc-further-text ol li:before{content:"â¢";font-size:0.9375rem;padding-right:6px;}.css-pp7bz9 .sc-definition-box.blue-style.has-further-text{padding:0;}.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .media{padding:30px 30px 0 30px;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .media{padding:1.5625rem 1.5625rem 0 2.5rem;}}.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .sc-definition{padding:0 30px 30px 30px;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .sc-definition{padding:0 1.5625rem 1.5625rem 2.5rem;}}.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .sc-further-text{padding:30px;}@media (min-width: 768px){.css-pp7bz9 .sc-definition-box.blue-style.has-further-text .sc-further-text{padding:1.5625rem 2.5rem;}}.css-pp7bz9 .sc-email-script .orange,.css-pp7bz9 .sc-email-script-grey .orange,.css-pp7bz9 .sc-email-script-white .orange,.css-pp7bz9 .sc-email-script-light-grey .orange{color:#ee4a03;}.css-pp7bz9 .sc-email-script .green,.css-pp7bz9 .sc-email-script-grey .green,.css-pp7bz9 .sc-email-script-white .green,.css-pp7bz9 .sc-email-script-light-grey .green{color:#8dbb48;}

5.css-pp7bz9 .sc-email-script .turquoise,.css-pp7bz9 .sc-email-script-grey .turquoise,.css-pp7bz9 .sc-email-script-white .turquoise,.css-pp7bz9 .sc-email-script-light-grey .turquoise{color:#348099;}.css-pp7bz9 .sc-email-script .medblue,.css-pp7bz9 .sc-email-script-grey .medblue,.css-pp7bz9 .sc-email-script-white .medblue,.css-pp7bz9 .sc-email-script-light-grey .medblue{color:#2280cd;}.css-pp7bz9 .sc-email-script.br-4,.css-pp7bz9 .sc-email-script-grey.br-4,.css-pp7bz9 .sc-email-script-white.br-4,.css-pp7bz9 .sc-email-script-light-grey.br-4{border-radius:4px;}.css-pp7bz9 .sc-email-script{margin-bottom:1rem;padding-left:1rem;color:#767676;font-weight:400;border-left:4px solid #ebebeb;}.css-pp7bz9 .sc-email-script-grey,.css-pp7bz9 .sc-email-script-white,.css-pp7bz9 .sc-email-script-light-grey{font-size:inherit;color:inherit;font-weight:inherit;padding:1.75rem;margin-bottom:1rem;}.css-pp7bz9 .sc-email-script-grey p:last-of-type,.css-pp7bz9 .sc-email-script-white p:last-of-type,.css-pp7bz9 .sc-email-script-light-grey p:last-of-type{margin-bottom:0!important;}.css-pp7bz9 .sc-email-script-grey{background-color:#f7f7f7;}.css-pp7bz9 .sc-email-script-white{background-color:#fff;}.css-pp7bz9 .sc-email-script-light-grey{background-color:#ffffff;}.css-pp7bz9 .sc-embed-youtube,.css-pp7bz9 .sc-wistia-embed{margin-bottom:1.3rem;}.css-pp7bz9 .sc-embed-youtube.remove-click-to-play div[data-handle="clickForSoundButton"],.css-pp7bz9 .sc-wistia-embed.remove-click-to-play div[data-handle="clickForSoundButton"]{display:none!important;}.css-pp7bz9 .sc-embed-youtube.remove-click-to-play button[aria-label="Pause"],.css-pp7bz9 .sc-wistia-embed.remove-click-to-play button[aria-label="Pause"]{display:none!important;}.css-pp7bz9 .sc-embed-youtube.image-border,.css-pp7bz9 .sc-wistia-embed.image-border{border:2px solid #eaebf1;border-radius:5px;}.css-pp7bz9 .sc-embed-youtube.w-30,.css-pp7bz9 .sc-wistia-embed.w-30,.css-pp7bz9 .sc-embed-youtube.w-30-sm-up,.css-pp7bz9 .sc-wistia-embed.w-30-sm-up,.css-pp7bz9 .sc-embed-youtube.w-30-md-up,.css-pp7bz9 .sc-wistia-embed.w-30-md-up,.css-pp7bz9 .sc-embed-youtube.w-75,.css-pp7bz9 .sc-wistia-embed.w-75,.css-pp7bz9 .sc-embed-youtube.w-75-sm-up,.css-pp7bz9 .sc-wistia-embed.w-75-sm-up,.css-pp7bz9 .sc-embed-youtube.w-75-md-up,.css-pp7bz9 .sc-wistia-embed.w-75-md-up{width:auto;height:auto;margin-left:auto;margin-right:auto;}.css-pp7bz9 .sc-embed-youtube.w-30,.css-pp7bz9 .sc-wistia-embed.w-30{width:100%!important;max-width:275px!important;}.css-pp7bz9 .sc-embed-youtube.w-75,.css-pp7bz9 .sc-wistia-embed.w-75{width:100%!important;max-width:700px!important;}@media (min-width: 540px){.css-pp7bz9 .sc-embed-youtube.w-30-sm-up,.css-pp7bz9 .sc-wistia-embed.w-30-sm-up{width:100%!important;max-width:275px!important;}}@media (min-width: 540px){.css-pp7bz9 .sc-embed-youtube.w-75-sm-up,.css-pp7bz9 .sc-wistia-embed.w-75-sm-up{width:100%!important;max-width:700px!important;}}@media (min-width: 768px){.css-pp7bz9 .sc-embed-youtube.w-30-md-up,.css-pp7bz9 .sc-wistia-embed.w-30-md-up{width:100%!important;max-width:275px!important;}}@media (min-width: 768px){.css-pp7bz9 .sc-embed-youtube.w-75-md-up,.css-pp7bz9 .sc-wistia-embed.w-75-md-up{width:100%!important;max-width:700px!important;}}.css-pp7bz9 .sc-wistia-embed{padding:0!important;}.css-pp7bz9 .sc-wistia-embed.image-border{margin-bottom:1.3rem;}.css-pp7bz9 .small-youtube{width:auto;height:auto;margin:0 auto;}@media (min-width: 768px){.css-pp7bz9 .small-youtube{width:70%!important;}}.css-pp7bz9 .small-wistia{width:auto;height:auto;margin:0 auto;}@media (min-width: 768px){.css-pp7bz9 .small-wistia{width:37.5rem!important;padding:21rem 0 0 0!important;}}.css-pp7bz9 .embed-responsive{position:relative;display:block;width:100%;padding:0;overflow:hidden;}.css-pp7bz9 .embed-responsive:before{display:block;content:"";}.css-pp7bz9 .embed-responsive .embed-responsive-item,.css-pp7bz9 .embed-responsive embed,.css-pp7bz9 .embed-responsive iframe,.css-pp7bz9 .embed-responsive object,.css-pp7bz9 .embed-responsive video{position:absolute;top:0;bottom:0;left:0;width:100%;height:100%;border:0;}.css-pp7bz9 .embed-responsive-21by9:before{padding-top:42.85714%;}.css-pp7bz9 .embed-responsive-16by9:before{padding-top:56.25%;}.css-pp7bz9 .embed-responsive-4by3:before{padding-top:75%;}.css-pp7bz9 .embed-responsive-1by1:before{padding-top:100%;}.css-pp7bz9 .sc-golden-rule{position:relative;padding-left:40px;margin-bottom:1rem;}.css-pp7bz9 .sc-golden-rule .sc-golden-rule-icon{position:absolute;top:0;left:0;height:30px;width:30px;border-radius:15px;background-color:#ffc107;color:rgba(255, 255, 255, 0.7);font-size:18px;}.css-pp7bz9 .sc-golden-rule .sc-golden-rule-icon:before{position:absolute;

5left:50%;top:50%;-webkit-transform:translate3d(-50%, -50%, 0);-moz-transform:translate3d(-50%, -50%, 0);-ms-transform:translate3d(-50%, -50%, 0);transform:translate3d(-50%, -50%, 0);}.css-pp7bz9 .sc-golden-rule .sc-golden-rule-title{color:#ffc107;padding-top:0.2rem;margin-bottom:0;font-weight:700;text-transform:none;font-size:1.25rem!important;}.css-pp7bz9 .sc-green-newsletter-signup{max-width:100%;background-color:#00bc98;padding:2rem;}.css-pp7bz9 .sc-green-newsletter-signup .sc-green-newsletter-signup-title{font-weight:700;font-size:1.25rem;}.css-pp7bz9 .sc-keyword-box{background-color:#daf2c8;border:1px solid #c5eaa8;border-radius:4px;font-weight:700;padding:10px 20px;text-align:center;margin:0 auto 1rem;display:block;}@media (min-width: 992px){.css-pp7bz9 .sc-keyword-box{display:inline-block;}}@media (max-width: 991.98px){.css-pp7bz9 .sc-keyword-box{width:80%;}}.css-pp7bz9 .sc-large-btn{padding-bottom:1rem;text-align:center;}.css-pp7bz9 .sc-large-btn.align-left{text-align:left;}.css-pp7bz9 .sc-large-btn.align-right{text-align:right;}.css-pp7bz9 .sc-large-btn .btn{border-radius:0;text-transform:uppercase;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;font-style:normal;white-space:normal;letter-spacing:0;cursor:pointer;font-weight:600;min-height:3.7875rem;padding:1.05rem 1.2rem;-webkit-text-decoration:none!important;text-decoration:none!important;font-size:16px;}.css-pp7bz9 .sc-large-btn .btn.btn-success{color:#fff;background-color:#00bc98;border-color:#00bc98;}.css-pp7bz9 .sc-large-btn .btn.btn-success:hover{background-color:#00ad8c;border-color:#00a988;}.css-pp7bz9 .sc-large-btn .btn.btn-success:active{background-color:#00a988;border-color:#00a485;}.css-pp7bz9 .sc-large-btn .btn.btn-danger{color:#fff;background-color:#dc3545;border-color:#dc3545;}.css-pp7bz9 .sc-large-btn .btn.btn-danger:hover{background-color:#cb313f;border-color:#c62f3e;}.css-pp7bz9 .sc-large-btn .btn.btn-danger:active{background-color:#c62f3e;border-color:#c02e3c;}.css-pp7bz9 .sc-large-btn .btn.btn-warning{color:#fff;background-color:#ff642d;border-color:#ff642d;}.css-pp7bz9 .sc-large-btn .btn.btn-warning:hover{background-color:#eb5c29;border-color:#e55a28;}.css-pp7bz9 .sc-large-btn .btn.btn-warning:active{background-color:#e55a28;border-color:#df5727;}.css-pp7bz9 .sc-large-btn .btn.btn-info{color:#fff;background-color:#0077cc;border-color:#0077cc;}.css-pp7bz9 .sc-large-btn .btn.btn-info:hover{background-color:#006ebc;border-color:#006bb7;}.css-pp7bz9 .sc-large-btn .btn.btn-info:active{background-color:#006bb7;border-color:#0068b2;}.css-pp7bz9 .sc-large-btn .btn.btn-rounded{border-radius:9999px;font-weight:700;text-transform:none;}.css-pp7bz9 .sc-large-btn.has-icon .btn{position:relative;border-radius:0;}@media (max-width: 767.98px){.css-pp7bz9 .sc-large-btn.has-icon .btn{white-space:normal;}}@media (min-width: 1px){.css-pp7bz9 .sc-large-btn.has-icon .btn{padding-left:3.5rem;}}@media (min-width: 992px){.css-pp7bz9 .sc-large-btn.has-icon .btn{padding-left:4rem;}}.css-pp7bz9 .sc-large-btn.has-icon .btn i{position:absolute;left:0.5rem;top:50%;font-size:3rem;-webkit-transform:translateY(-50%);-moz-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.css-pp7bz9 .sc-list-item{color:#1d4477;margin:1.5rem 0;}.css-pp7bz9 .sc-list-item .sc-list-item-number{display:block;width:46px;height:46px;line-height:40px;border-radius:23px;background-color:#c8daf2;border:3px solid #fff;position:relative;text-align:center;font-size:1.25rem;margin:0 0 1rem 6px;}.css-pp7bz9 .sc-list-item .sc-list-item-number:before{content:"";border:4px solid #1d4477;width:54px;height:54px;border-radius:27px;left:-7px;top:-7px;position:absolute;}.css-pp7bz9 .sc-list-item .sc-list-item-number.green{background-color:#d0eeb8;}.css-pp7bz9 .sc-list-item .sc-list-item-number.green:before{border-color:#426528;}.css-pp7bz9 .sc-list-item .sc-list-item-content{font-size:0.875rem;}.css-pp7bz9 .sc-list-item .sc-list-item-content.green{color:#325715;}.css-pp7bz9 .sc-list-item .sc-list-item-content.white{color:#fff;}.css-pp7bz9 .sc-number-circle-box-title{position:relative;background:#334275;color:#ffffff;font-weight:600;font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";text-align:center;line-height:1.55;margin-top:4.375rem;margin-bottom:1.5rem;border-radius:4px;padding:3.125rem 1.25rem 1.875rem 1.25rem;font-size:1.25rem;}@media (min-width: 768px){.css-pp7bz9 .sc-number-circle-box-title{padding:3.4375rem 2.5rem 1.875rem 2.5rem;font-size:1.625rem;}}.css-pp7bz9 .sc-number-circle-box-title__number{position:absolute;color:#ffffff;background-color:#5e6980;top:0;font-weight:100;left:50%;width:3.75rem;height:3.75rem;line-height:3.75rem;font-size:1.875rem;margin-left:-1.875rem;margin-top:-1.875rem;border-radius:2.5rem;}@media (min-width: 768px){.css-pp7bz9 .sc-number-circle-box-title__number{width:5rem;height:5rem;line-height:5rem;font-size:2.6875rem;margin-left:-2.5rem;margin-top:-2.5rem;}}.css-pp7bz9 .sc-number-circle-box-title__hide{display:none;}.css-pp7bz9 .sc-number-circle-box-title__anchorlink{-webkit-text-decoration:none;text-decoration:none;cursor:default;color:inherit;}.css-pp7bz9 .sc-number-circle-box-title__anchorlink:active,.css-pp7bz9 .sc-number-circle-box-title__anchorlink:hover,.css-pp7bz9 .sc-number-circle-box-title__anchorlink:visited{-webkit-text-decoration:none;text-decoration:none;color:inherit;}.css-pp7bz9 .sc-optin-form{width:480px;max-width:100%;margin-left:auto;margin-right:auto;background-color:#00bc98;text-align:center;padding:2rem;}.css-pp7bz9 .sc-optin-form .sc-optin-form-title{color:#fff;font-size:1.25rem;}.css-pp7bz9 .sc-optin-form .form-control{text-align:center;}.css-pp7bz9 .sc-optin-form.gray{background-color:#ebebeb;}.css-pp7bz9 .sc-optin-form.gray .sc-optin-form-title{color:black;}.css-pp7bz9 .sc-post-summary{background-color:#f1f6fa;border:2px solid #178eea;color:#000;width:auto;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;margin-bottom:1.5rem;padding:1rem;}@media (min-width: 768px){.css-pp7bz9 .sc-post-summary{padding:1.75rem;}}@media (min-width: 992px){.css-pp7bz9 .sc-post-summary{-webkit-box-flex:2;-webkit-flex-grow:2;-ms-flex-positive:2;flex-grow:2;}}.css-pp7bz9 .sc-post-summary .sc-post-summary-inner{margin-bottom:0!important;margin-top:0;width:100%;}@media (min-width: 768px){.css-pp7bz9 .sc-post-summary .sc-post-summary-inner{margin-top:-0.25rem!important;width:auto;}}.css-pp7bz9 .sc-post-summary .sc-post-summary-inner >:last-child{margin-bottom:0!important;}.css-pp7bz9 .sc-post-summary .sc-post-summary-inner h2.sc-post-summary-inner_title{text-align:center;}.css-pp7bz9 .sc-post-summary.font-georgia{font-family:"Georgia",serif;font-weight:400;}.css-pp7bz9 .sc-post-summary.font-gotham *{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji"!important;font-weight:300;line-height:1.5;font-size:0.875rem;}@media (min-width: 768px){.css-pp7bz9 .sc-post-summary.font-gotham *{line-height:2;font-size:1rem;}}.css-pp7bz9 .sc-pro-tip{background-color:#219bcf;color:#fff;border-radius:6px;padding:1.5rem;margin-left:1rem;margin-right:1rem;}@media (min-width: 768px){.css-pp7bz9 .sc-pro-tip{margin-left:2rem;margin-right:2rem;}}.css-pp7bz9 .sc-pro-tip .sc-pro-tip-icon{float:left;position:relative;margin:-0.75rem 1rem 0.75rem (60px / -1);background-color:#ffc107;width:74px;height:74px;border-radius:37px;border:6px solid #fff;}.css-pp7bz9 .sc-pro-tip .sc-pro-tip-icon:before{position:absolute;

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.sc-step-list-step-title:before{content:"";width:32px;height:32px;position:absolute;left:-60px;top:50%;background-color:#d9f0c4;border-radius:16px;-webkit-transform:translateY(-50%);-moz-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);display:none;}.css-pp7bz9 .sc-step-list-step-title:after{content:"";position:absolute;height:0;width:0;left:0;top:50%;border-right:10px solid #82cd3d;border-top:8px solid transparent;border-bottom:8px solid transparent;margin-left:-10px;-webkit-transform:translateY(-50%);-moz-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.css-pp7bz9 .sc-step-list-text-with-bullet{position:relative;padding-left:65px;}.css-pp7bz9 .sc-step-list-text-with-bullet:before{content:attr(data-bulletid);text-align:center;font-size:14px;left:15px;width:32px;height:32px;line-height:24px;top:-5px;position:absolute;border:4px solid #82cd3d;background-color:#d9f0c4;border-radius:16px;}.css-pp7bz9 .sc-three-steps{margin:5.5rem 0 2rem;}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-header{position:relative;margin:0 -10px 2rem;}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-header:before{content:"Step";background:#c63930;color:#fff;display:block;border-radius:2px;line-height:30px;height:30px;left:50%;margin-left:-38px;width:72px;position:absolute;top:-57px;}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-header:after{content:"";display:block;position:absolute;top:-27px;left:50%;margin-left:-8px;border-top:8px solid #c63930;border-left:7px solid transparent;border-right:7px solid transparent;width:0;height:0;}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-header .sc-three-step-index{display:block;width:44px;height:44px;line-height:44px;border-radius:22px;background-color:#c63930;color:#fff;font-size:1.25rem;position:absolute;left:50%;top:50%;-webkit-transform:translate3d(-50%, -50%, 0);-moz-transform:translate3d(-50%, -50%, 0);-ms-transform:translate3d(-50%, -50%, 0);transform:translate3d(-50%, -50%, 0);}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-header .sc-three-step-line{display:block;width:100%;background-color:rgba(198, 57, 48, 0.75);height:1rem;}.css-pp7bz9 .sc-three-steps .sc-three-step .sc-three-step-content{color:#c63930;font-size:1.125rem;}@media (max-width: 767.98px){.css-pp7bz9 .sc-three-steps .sc-three-step +.sc-three-step{margin-top:5.5rem;}}.css-pp7bz9 .sc-title-with-icon{position:relative;padding-left:40px;}.css-pp7bz9 .sc-title-with-icon .sc-title-with-icon-icon{position:absolute;top:0;left:0;width:30px;height:30px;border-radius:15px;font-size:18px;color:#fff;}.css-pp7bz9 .sc-title-with-icon .sc-title-with-icon-icon.icon-problem{background-color:#dc3545;}.css-pp7bz9 .sc-title-with-icon .sc-title-with-icon-icon.icon-question{background-color:#ffc107;}.css-pp7bz9 .sc-title-with-icon .sc-title-with-icon-icon.icon-check-mark{background-color:#00bc98;}.css-pp7bz9 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.aligncenter{display:block;margin:1rem auto;height:auto;}.css-pp7bz9 .alignleft{margin-bottom:1rem;height:auto;}@media (min-width: 540px){.css-pp7bz9 .alignleft{float:left;margin-left:1rem;}}.css-pp7bz9 .alignright{margin-bottom:1rem;height:auto;}@media (min-width: 540px){.css-pp7bz9 .alignright{float:right;margin-left:1rem;}}.css-pp7bz9 .backlinko-image__centered-image img{margin:0 auto!important;}.css-pp7bz9 .backlinko-image__img-explicit-no-border:not(.backlinko-has-border) img{border:0 none!important;border-radius:0!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-1-xs-up img{margin-top:-1rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-1-point-5-xs-up img{margin-top:-1.5rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-2-xs-up img{margin-top:-2rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-5-xs-up img{margin-top:-2.5rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-75-xs-up img{margin-top:-2.75rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-3-xs-up img{margin-top:-3rem!important;}.css-pp7bz9 .backlinko-image__img-mt-minus-4-point-5-xs-up img{margin-top:-4.5rem!important;}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-sm-up img{margin-top:-1rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-point-5-sm-up img{margin-top:-1.5rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-sm-up img{margin-top:-2rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-5-sm-up img{margin-top:-2.5rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-75-sm-up img{margin-top:-2.75rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-3-sm-up img{margin-top:-3rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mt-minus-4-point-5-sm-up img{margin-top:-4.5rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-md-up img{margin-top:-1rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-point-5-md-up img{margin-top:-1.5rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-md-up img{margin-top:-2rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-5-md-up img{margin-top:-2.5rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-75-md-up img{margin-top:-2.75rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-3-md-up img{margin-top:-3rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mt-minus-4-point-5-md-up img{margin-top:-4.5rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-lg-up img{margin-top:-1rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-1-point-5-lg-up img{margin-top:-1.5rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-lg-up img{margin-top:-2rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-5-lg-up img{margin-top:-2.5rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-2-point-75-lg-up img{margin-top:-2.75rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-3-lg-up img{margin-top:-3rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mt-minus-4-point-5-lg-up img{margin-top:-4.5rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mb-minus-1-sm-up img{margin-bottom:-1rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-sm-up img{margin-bottom:-2rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-point-5-sm-up img{margin-bottom:-2.5rem!important;}}@media (min-width: 540px){.css-pp7bz9 .backlinko-image__img-mb-minus-3-sm-up img{margin-bottom:-3rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mb-minus-1-md-up img{margin-bottom:-1rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-md-up img{margin-bottom:-2rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-point-5-md-up img{margin-bottom:-2.5rem!important;}}@media (min-width: 768px){.css-pp7bz9 .backlinko-image__img-mb-minus-3-md-up img{margin-bottom:-3rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mb-minus-1-lg-up img{margin-bottom:-1rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-lg-up img{margin-bottom:-2rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mb-minus-2-point-5-lg-up img{margin-bottom:-2.5rem!important;}}@media (min-width: 992px){.css-pp7bz9 .backlinko-image__img-mb-minus-3-lg-up img{margin-bottom:-3rem!important;}}.css-pp7bz9 .backlinko-image__img-mb-0 img{margin-bottom:0!important;}.css-pp7bz9 .backlinko-image__img-border-radius-4 img,.css-pp7bz9 .visual>img{border:0 none!important;border-radius:0.25rem!important;}.css-pp7bz9 .backlinko-image__img-hub-rounded img,.css-pp7bz9 .backlinko-image__rounded img{border:0 none!important;border-radius:0.5rem!important;}.css-pp7bz9 .backlinko-image__screenshot img{outline:none!important;margin:0 auto!important;border:2px solid #eaebf1!important;border-radius:5px!important;}.css-pp7bz9 .backlinko-image__visual-chart img{outline:none!important;margin:0 auto!important;border:0 none!important;border-radius:0.3rem!important;}.css-pp7bz9 .backlinko-image__bg-white img{background-color:#fff!important;}.css-pp7bz9 .backlinko-image__bg-light-gray-lighter img{background-color:#f8f8f8!important;}.css-pp7bz9 .backlinko-image__bg-light-gray-darker img{background-color:#f4f4f4!important;}.css-pp7bz9 .sc-semrush-cta{margin-bottom:1.5rem;}.css-pp7bz9 .sc-semrush-cta.semrush-button{font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,"Helvetica Neue",Arial,"Noto Sans",sans-serif,"Apple Color Emoji","Segoe UI Emoji","Segoe UI Symbol","Noto Color Emoji";border-radius:6px;background-color:#421983;color:#fff;text-align:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;

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9<path fill="currentColor" d="M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z"></path></svg></button></li><li><button class="">Tool Guides<svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-right" class="svg-inline--fa fa-chevron-right " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z"></path></svg></button></li><li><button class="">Tool Reviews<svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-right" class="svg-inline--fa fa-chevron-right " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 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tabindex="0">Enter a domain to evaluate its overall quality and SEO performance.</span></li><li><a href="/tools/website-traffic-checker"><span>Website Traffic Checker</span></a><span tabindex="0">Enter a domain and explore all of the traffic sources.</span></li><li><a href="/tools/keyword"><span>Keyword Research Tool</span></a><span tabindex="0">Discover new keywords and performance data to use in your site content.</span></li><li><a href="/tools/keyword-difficulty-checker"><span>Keyword Difficulty Checker</span></a><span tabindex="0">Evaluate how hard it is to rank for specific keywords.</span></li><li><a href="/tools/competitor-analysis"><span>Competitor Analysis</span></a><span tabindex="0">Uncover the top pages, keywords, and backlinks for competitors.</span></li><li><a href="https://backlinko.com/tools/schema-markup-generator"><span>Schema Markup Generator</span></a><span tabindex="0">Create JSON-LD structured data for any page to earn rich results in Google.</span></li><li><a href="/tools/ai-visibility-checker"><span>AI Visibility Checker</span></a><span tabindex="0">See if AI platforms mention and recommend your brand.</span></li><li><a href="/tools/ai-agent-readiness"><span>AI Agent Readiness Checker</span></a><span tabindex="0">Check whether AI systems can access, understand, and cite your site.</span></li><li><a href="/tools/agentic-browsing-readiness"><span>Agentic Browsing Readiness Checker</span></a><span tabindex="0">See if AI agents can reach, read, and interact with any page.</span></li></ul><ul class=""><li><a href="/best-free-seo-tools"><span>SEO Tools</span></a><span tabindex="0">Our top picks for optimizing your site.</span></li><li><a href="/llm-tracking-tools"><span>LLM Visibility Tools</span></a><span tabindex="0">Monitor your AI search visibility</span></li><li><a href="/keyword-research-tools"><span>Keyword Research Tools</span></a><span tabindex="0">Best tools for uncovering keywords.</span></li><li><a 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97.62.52 19.16 0 20.57 0M43 1.2c3.62 0 6.7 2 7.14 5.43h-3.45c-.23-1.78-1.74-2.6-3.73-2.6-2.55 0-4.02.71-4.02 1.89 0 3.1 11.44-.4 11.44 6.46 0 4.1-3.74 5.12-7.33 5.12-4.5 0-7.68-2.23-7.76-5.97h3.39c.06 2.03 1.8 3.14 4.37 3.14 2.36 0 4.03-.64 4.03-2.29 0-2.87-11.44.25-11.44-6.32 0-3.36 3.43-4.86 7.37-4.86m62.62 9.24c0 2.79 1.82 4.13 4.18 4.13s4.18-1.34 4.18-4.13V1.55h3.2v8.89c0 4.4-3.02 7.06-7.37 7.06s-7.37-2.65-7.37-7.06V1.55h3.19v8.89ZM126.2 1.2c3.6 0 6.69 2 7.13 5.43h-3.46c-.22-1.78-1.73-2.6-3.72-2.6-2.55 0-4.03.71-4.03 1.89 0 3.1 11.44-.4 11.44 6.46 0 4.1-3.73 5.12-7.32 5.12-4.51 0-7.68-2.23-7.76-5.97h3.38c.07 2.03 1.8 3.14 4.38 3.14 2.35 0 4.03-.64 4.03-2.29 0-2.87-11.44.25-11.44-6.32 0-3.36 3.43-4.86 7.37-4.86M65.08 4.4H55v3.41h8.82v2.85H55v3.64h10.2v2.84H51.81V1.55h13.27zm10.91 8.85 4.29-11.7h4.7v15.6h-3.12V6.2l-4.05 10.93h-3.65l-4.05-10.9v10.9H67V1.55h4.7z" class="semrush_svg__cls-2"></path><path d="M95.18 1.55c3.1 0 5.8 1.03 5.8 4.28 0 1.98-.92 2.87-2.33 3.28h1.94v8.04h-3.2v-5.7h-7.01v5.7h-3.2V1.55zm-4.8 7.04h4.8c1.53 0 2.59-.58 2.59-2.1s-1.06-2.09-2.6-2.09h-4.8v4.19Z" style="fill-rule:evenodd;fill:#181e15"></path><path d="M138.19 7.81h8.62V1.55h3.2v15.6h-3.2v-6.49h-8.62v6.48h-3.2V1.55h3.2z" class="semrush_svg__cls-2"></path></g></svg><span class="sr-only">Semrush</span> <span>helps you:</span></h3><button><svg xmlns="http://www.w3.org/2000/svg" width="14" height="13" viewBox="0 0 14 13"><path d="M12.156 12.594 7 7.398l-5.195 5.196c-.235.234-.625.234-.899 0-.234-.274-.234-.664 0-.899L6.102 6.5.906 1.344C.672 1.109.672.719.906.445c.274-.234.664-.234.899 0L7 5.641 12.156.445c.235-.234.625-.234.899 0 .234.274.234.664 0 .899L7.859 6.5l5.196 5.195c.234.235.234.625 0 .899-.274.234-.664.234-.899 0"></path></svg><span class="sr-only">Close</span></button></header><ul><li><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="m10.869 27.463-10.4-10.4a1.6 1.6 0 0 1 0-2.263l2.263-2.263a1.6 1.6 0 0 1 2.263 0l7.006 7.006L27.007 4.537a1.6 1.6 0 0 1 2.263 0L31.533 6.8a1.6 1.6 0 0 1 0 2.263l-18.4 18.4a1.6 1.6 0 0 1-2.263 0z"></path></svg><span>Do keyword research</span></li><li><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="m10.869 27.463-10.4-10.4a1.6 1.6 0 0 1 0-2.263l2.263-2.263a1.6 1.6 0 0 1 2.263 0l7.006 7.006L27.007 4.537a1.6 1.6 0 0 1 2.263 0L31.533 6.8a1.6 1.6 0 0 1 0 2.263l-18.4 18.4a1.6 1.6 0 0 1-2.263 0z"></path></svg><span>Audit your local listings</span></li><li><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="m10.869 27.463-10.4-10.4a1.6 1.6 0 0 1 0-2.263l2.263-2.263a1.6 1.6 0 0 1 2.263 0l7.006 7.006L27.007 4.537a1.6 1.6 0 0 1 2.263 0L31.533 6.8a1.6 1.6 0 0 1 0 2.263l-18.4 18.4a1.6 1.6 0 0 1-2.263 0z"></path></svg><span>Perform competitor analyses</span></li><li><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="m10.869 27.463-10.4-10.4a1.6 1.6 0 0 1 0-2.263l2.263-2.263a1.6 1.6 0 0 1 2.263 0l7.006 7.006L27.007 4.537a1.6 1.6 0 0 1 2.263 0L31.533 6.8a1.6 1.6 0 0 1 0 2.263l-18.4 18.4a1.6 1.6 0 0 1-2.263 0z"></path></svg><span>Manage social media accounts</span></li><li><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><path d="m10.869 27.463-10.4-10.4a1.6 1.6 0 0 1 0-2.263l2.263-2.263a1.6 1.6 0 0 1 2.263 0l7.006 7.006L27.007 4.537a1.6 1.6 0 0 1 2.263 0L31.533 6.8a1.6 1.6 0 0 1 0 2.263l-18.4 18.4a1.6 1.6 0 0 1-2.263 0z"></path></svg><span>And much more!</span></li></ul><footer><h3>Backlinko readers get:</h3><p>A 14-day trial for premium features. 55+ tools.<br/><a href="https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/?utm_source=backlinko.com&amp;utm_medium=referral&amp;utm_campaign=navigation" target="_blank" rel="noreferrer">Free access</a> <!-- -->for core features.</p></footer></div></div></div></div><button class="header-toggle css-q8949f" title="Menu" data-toggle="header-mobile-drop"><i aria-hidden="true" class="css-0"></i><span class="sr-only">Menu</span></button></div></div><div id="header-m-drop" class="css-148b88c"><div class="css-hzb484"><div class="css-papo6t"><div class="main css-1gmiqn5"><nav class="css-79nfjz"><ul><li class="has-children"><button>

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9<path fill="currentColor" d="M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z"></path></svg></a></li><li class=""><a href="/newsletter">Newsletter<svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="chevron-right" class="svg-inline--fa fa-chevron-right " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M310.6 233.4c12.5 12.5 12.5 32.8 0 45.3l-192 192c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3L242.7 256 73.4 86.6c-12.5-12.5-12.5-32.8 0-45.3s32.8-12.5 45.3 0l192 192z"></path></svg></a></li></ul></nav><div class="css-1ty9osh"><a href="https://backlinko.com/newsletter" target="_self" class="purple">Newsletter Sign Up</a><button>Try Semrush â Free Trial</button><p>Backlinko readers get<br/>access for 14 days. 55+ tools.</p></div></div></div></div></div></div></div></header><div class="wrap css-w368ic" role="document"><main class="main css-1avyp1d"><article data-clarity-region="article" class="css-1v3c6n7"><header class="css-1lfbvo3"><div class="css-1g6p4ok"><div class="css-wkzmr4"><div><h1>How to Rank in AI Search (New Strategy & Framework)</h1><div class="css-1qid50k"><div class="css-pp785y"><figure><img alt="leigh-profile-pic" loading="lazy" width="4000" height="4000" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" sizes="(max-width: 150px) 100vw, 150px" srcSet="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F11%2Fleigh-profile-pic.jpg&amp;w=3840&amp;q=75"/></figure><figure><img alt="Asif Ali" loading="lazy" width="2500" height="2500" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;height:auto" sizes="(max-width: 150px) 100vw, 150px" srcSet="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F07%2Fasif-ali.png&amp;w=3840&amp;q=75"/></figure></div><div class="css-1ou93e3"><p>Written by<!-- --> <a href="/blog/authors/leigh-mckenzie">Leigh McKenzie</a> &amp;  <a href="/blog/authors/asif-ali">Asif Ali</a></p><time class="updated" dateTime="2026-06-02T02:35:30">Last updated on <!-- -->Jun. 02, 2026</time></div></div><figure class="css-7ouj0r"><img alt="AI Search New Reality â Featured image" loading="eager" width="2500" height="1402" decoding="async" data-nimg="1" style="color:transparent;max-width:100%;

9height:auto" sizes="(max-width: 960px) 100vw, 960px" srcSet="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=1920&amp;q=75 1920w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=2048&amp;q=75 2048w, /_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=3840&amp;q=75 3840w" src="/_next/image?url=https%3A%2F%2Fapi.backlinko.com%2Fapp%2Fuploads%2F2025%2F09%2Fai-search-new-reality-featured-image.png&amp;w=3840&amp;q=75"/></figure></div></div></div></header><div class="css-1g6p4ok"><div class="css-v7klxw"><div class="entry-sticky-shares-wrap container css-m9c36i"><div class="entry-sticky-shares"><ul class="entry-shares"><li><a href="https://twitter.com/share?text=How%20to%20Rank%20in%20AI%20Search%20(New%20Strategy%20%26%20Framework)&amp;url=https%3A%2F%2Fbacklinko.com%2Fai-search-strategy&amp;via=Backlinko" title="Share on Twitter" rel="nofollow noreferrer" target="_blank" class="share-btn"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="icon-twitter"><path d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8l164.9-188.5L26.8 48h145.6l100.5 132.9zm-24.8 373.8h39.1L151.1 88h-42z"></path></svg></a></li><li><a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fbacklinko.com%2Fai-search-strategy" title="Share on Facebook" rel="nofollow noreferrer" target="_blank" class="share-btn"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512" class="icon-facebook"><path d="M80 299.3V512h116V299.3h86.5l18-97.8H196v-34.6c0-51.7 20.3-71.5 72.7-71.5 16.3 0 29.4.4 37 1.2V7.9C291.4 4 256.4 0 236.2 0 129.3 0 80 50.5 80 159.4v42.1H14v97.8z"></path></svg></a></li><li><a href="https://www.reddit.com/submit?url=https%3A%2F%2Fbacklinko.com%2Fai-search-strategy&amp;title=How%20to%20Rank%20in%20AI%20Search%20(New%20Strategy%20%26%20Framework)" title="Share on Reddit" rel="nofollow noreferrer" target="_blank" class="share-btn"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" class="icon-reddit"><path d="M0 256C0 114.6 114.6 0 256 0s256 114.6 256 256-114.6 256-256 256H37.1c-13.7 0-20.5-16.5-10.9-26.2L75 437C28.7 390.7 0 326.7 0 256m349.6-102.4c23.6 0 42.7-19.1 42.7-42.7s-19.1-42.7-42.7-42.7c-20.6 0-37.8 14.6-41.8 34-34.5 3.7-61.4 33-61.4 68.4v.2c-37.5 1.6-71.8 12.3-99 29.1-10.1-7.8-22.8-12.5-36.5-12.5-33 0-59.8 26.8-59.8 59.8 0 24 14.1 44.6 34.4 54.1 2 69.4 77.6 125.2 170.6 125.2s168.7-55.9 170.6-125.3c20.2-9.6 34.1-30.2 34.1-54 0-33-26.8-59.8-59.8-59.8-13.7 0-26.3 4.6-36.4 12.4-27.4-17-62.1-27.7-100-29.1v-.2c0-25.4 18.9-46.5 43.4-49.9 4.4 18.8 21.3 32.8 41.5 32.8zm-172.5 93.3c16.7 0 29.5 17.6 28.5 39.3s-13.5 29.6-30.3 29.6-31.4-8.8-30.4-30.5S160.3 247 177 247zm190.1 38.3c1 21.7-13.7 30.5-30.4 30.5s-29.3-7.9-30.3-29.6 11.8-39.3 28.5-39.3 31.2 16.6 32.1 38.3zm-48.1 56.7c-10.3 24.6-34.6 41.9-63 41.9s-52.7-17.3-63-41.9c-1.2-2.9.8-6.2 3.9-6.5 18.4-1.9 38.3-2.9 59.1-2.9s40.7 1 59.1 2.9c3.1.3 5.1 3.6 3.9 6.5"></path></svg></a></li><li><a href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fbacklinko.com%2Fai-search-strategy&amp;summary=How%20to%20Rank%20in%20AI%20Search%20(New%20Strategy%20%26%20Framework)" title="Share on LinkedIn" rel="nofollow noreferrer" target="_blank" class="share-btn"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="icon-linkedin"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3M447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"></path></svg></a></li></ul></div></div><div class="css-yaer3c">

9<div id="content" class="css-pp7bz9"><p>AI is already reshaping how buyers discover and choose brands.</p>
10<p>When someone asks ChatGPT or Google AI Mode about your category, two things happen:</p>
11<ul>
12<li>Brands are <strong>mentioned</strong> in the answer</li>
13<li>Sources are <strong>cited</strong> as proof</li>
14</ul>
15<figure style="max-width: 700px" class="backlinko-image__visual-chart backlinko-image"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 86.12%"></div><picture><img decoding="async" style="max-width: 700px !important" title="AI Search Visibility" alt="AI Search Visibility" data-aspect-ratio="0.86142857142857" src="https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility.png" srcset="https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-300x258.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1280x1102.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-768x661.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1536x1323.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-2048x1764.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-480x413.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-640x551.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-960x827.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1440x1240.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1600x1378.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1920x1654.png 1920w" sizes="(max-width: 700px) 100v

15w, 700px" loading="lazy"></picture></figure>
16<p>Most companies get one or the other. Very few win both.</p>
17<p>And thatâs the problem.</p>
18<p>According to the latest <a title="AI Visibility Index" href="https://ai-visibility-index.semrush.com/?utm_campaign=ai-search-strategy&utm_source=backlinko.com&utm_medium=referral" target="_blank" rel="noopener">Semrush Enterprise AI Visibility Index</a>, only a small fraction of companies appear in AI answers as both seen (mentions) and trusted (citations).</p>
19<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 55.16%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-300x165.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1280x706.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-768x424.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1536x847.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-2048x1130.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-480x265.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-640x353.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-960x530.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1440x794.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1600x883.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1920x1059.webp 1920w" sizes="(max-width: 700px) 100v

19w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush &ndash; AI Visibility Index Study &ndash; Source-Mention Overlap" alt="Semrush &ndash; AI Visibility Index Study &ndash; Source-Mention Overlap" data-aspect-ratio="0.55142857142857" src="https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-300x165.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1280x706.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-768x424.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1536x847.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-2048x1130.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-480x265.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-640x353.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-960x530.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1440x794.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1600x883.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1920x1059.png 1920w" sizes="(max-width: 700px) 100v

19w, 700px" loading="lazy"></picture></figure>
20<p>That gap is the opportunity.</p>
21<p>Weâre proposing the <strong>Seen &amp; Trusted (S&amp;T) Framework</strong> â a systematic approach to help your brand earn mentions in <a href="https://backlinko.com/answer-engine-optimization-aeo">AI answers</a> and citations as a trusted source.</p>
22<p>Do both, and you multiply visibility, trust, and conversions across platforms like ChatGPT, Google AI Mode, and Perplexity.</p>
23<p>SEO remains the foundation.</p>
24<p>But AI doesn&#8217;t just look at your site. It pulls signals from review platforms, Reddit threads, news coverage, support docs, and community discussions.</p>
25<p>When those signals are fragmented, your competitors will own the conversation.</p>
26<p>This guide shows you exactly how to fix that with two playbooks:</p>
27<ul>
28<li><strong>Get Seen:</strong> Win favorable mentions in AI answers</li>
29<li><strong>Be Trusted:</strong> Earn citations as a reliable source</li>
30</ul>
31<p>Run them together and you give AI no choice but to recognize, reference, and recommend your brand.</p>
32  
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64  
65<h2>Why AI Search Strategy Isnât Just SEOâs Job</h2>
66<p>Your SEO team can optimize every page on your site and still lose AI visibility to a competitor with weaker rankings but stronger brand signals.</p>
67<p>Why? Because AI systems pull signals from everywhere, not just your website.</p>
68<figure style="max-width: 700px" class="backlinko-image__visual-chart backlinko-image"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 84.12%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.webp 2500w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-300x252.webp 300w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1280x1077.webp 1280w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-768x646.webp 768w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1536x1292.webp 1536w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-2048x1723.webp 2048w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-480x404.webp 480w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-640x538.webp 640w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-960x808.webp 960w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1440x1211.webp 1440w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1600x1346.webp 1600w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1920x1615.webp 1920w" sizes="(max-width: 700px) 100v

68w, 700px"><img decoding="async" style="max-width: 700px !important" title="What SEOs Optimize for vs What ChatGPT Actually Cites" alt="What SEOs Optimize for vs What ChatGPT Actually Cites" data-aspect-ratio="0.84142857142857" src="https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.png" srcset="https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.png 2500w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-300x252.png 300w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1280x1077.png 1280w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-768x646.png 768w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1536x1292.png 1536w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-2048x1723.png 2048w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-480x404.png 480w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-640x538.png 640w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-960x808.png 960w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1440x1211.png 1440w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1600x1346.png 1600w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1920x1615.png 1920w" sizes="(max-width: 700px) 100v

68w, 700px" loading="lazy"></picture></figure>
69<p>The data supports this.</p>
70<p>According to Kevin Indigâs State of AI Search report, brands are 6.5x more likely to be cited in AI answers <a href="https://www.growth-memo.com/p/state-of-ai-search-optimization-2026" title="State of AI Search Optimization - by Kevin Indig" target="_blank" rel="noopener">through third-party sources</a> than through their own website.</p>
71<p>When AI generates responses, it mines:</p>
72<ul>
73<li>Review platforms for product comparisons</li>
74<li>Reddit threads for pricing complaints</li>
75<li>Developer forums for implementation details</li>
76<li>News sites for company credibility</li>
77<li>Support docs for feature explanations</li>
78</ul>
79<p>The challenge is that these signals live across different teams.</p>
80<p>For instance, your <strong>customer success team</strong> drives customer reviews on G2 and Capterra. But if they&#8217;re not tracking review quality and detail, AI has nothing substantive to cite when comparing products.</p>
81<p>Similarly, your <strong>product team</strong> controls whether pricing and features are actually findable. Hide everything behind &#8220;Contact Sales&#8221; forms, and AI will either skip you entirely or make assumptions based on old Reddit threads.</p>
82<p>Your <strong>PR team</strong> lands media coverage and analyst reports. These third-party mentions build the trust signals AI systems use to determine authority.</p>
83<p>Your <strong>support and community teams</strong> shape what gets said in forums and Discord servers. Their responses (or silence) directly influence how AI understands your product.</p>
84<p><strong>SEO and content teams</strong> own the site structure and content creation. But that&#8217;s just one piece now.</p>
85<p>Without coordination, you get strong performance in one area, killed by weakness in another.</p>
86<figure style="max-width: 700px" class="backlinko-image__visual-chart backlinko-image"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 82.12%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-300x246.webp 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1280x1051.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-768x631.webp 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1536x1261.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-2048x1682.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-480x394.webp 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-640x526.webp 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-960x788.webp 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1440x1183.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1600x1314.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1920x1577.webp 1920w" sizes="(max-width: 700px) 100v

86w, 700px"><img decoding="async" style="max-width: 700px !important" title="AI Search Strategy" alt="AI Search Strategy" data-aspect-ratio="0.82142857142857" src="https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.png" srcset="https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-300x246.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1280x1051.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-768x631.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1536x1261.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-2048x1682.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-480x394.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-640x526.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-960x788.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1440x1183.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1600x1314.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1920x1577.png 1920w" sizes="(max-width: 700px) 100v

86w, 700px" loading="lazy"></picture></figure>
87<p>To grow AI visibility, you need synchronized campaigns â not just an âoptimize for AIâ line item tacked onto everyoneâs OKRs.</p>
88<p>Thatâs where the <strong>Seen &amp; Trusted Framework</strong> comes in. It gives every team a role in building the signals AI depends on.</p>
89
90<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
91    <div class="media">
92                <figure class="sc-picture media-left hidden-sm-down">
93            <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-note.png" alt="" loading="lazy">        </figure>
94                <div class="media-body">
95            <blockquote class="sc-quote">
96                <p><strong>Note for enterprises:</strong> Cross-departmental coordination is challenging.</p>
97<p>Fortunately, any progress each team makes in their area directly improves AI visibility.</p>
98<p>Better reviews? You win. More transparent pricing? You win. Active forum engagement? You win. It all compounds.</p>
99<p>This guide can be your internal business case. Forward the data on AI visibility gaps to stakeholders who need to see the competitive threat.</p>
100<p>Solve this, and you&#8217;ll gain a big edge over competitors who are stuck in silos.</p>
101            </blockquote>
102            <div class="media">
103                                <figure class="sc-picture media-left hidden-md-up">
104                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-note.png" alt="" loading="lazy">                </figure>
105                                <cite class="sc-name media-body media-middle">
106                                    </cite>
107            </div>
108        </div>
109    </div>
110</div>
111
112
113<h2>Playbook 1 â How to Get Seen (The Sentiment Battle)</h2>
114<p>Getting &#8220;seen&#8221; means showing up in AI responses as a mentioned brand, even without a citation link.</p>
115<p>When a user asks ChatGPT, &#8220;What are the best email marketing tools?&#8221; they get names like HubSpot, ActiveCampaign, and MailChimp.</p>
116<p>These brands just won visibility without anyone clicking through.</p>
117<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 80.92%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-300x243.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1280x1036.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-768x621.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1536x1243.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-2048x1657.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-480x388.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-640x518.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-960x777.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1440x1165.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1600x1295.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1920x1554.webp 1920w" sizes="(max-width: 700px) 100v

117w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Brands won visibility" alt="ChatGPT &ndash; Brands won visibility" data-aspect-ratio="0.80857142857143" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-300x243.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1280x1036.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-768x621.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1536x1243.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-2048x1657.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-480x388.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-640x518.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-960x777.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1440x1165.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1600x1295.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1920x1554.png 1920w" sizes="(max-width: 700px) 100v

117w, 700px" loading="lazy"></picture></figure>
118<p>But hereâs a challenge:</p>
119<p>You&#8217;re fighting for favorable mentions against every competitor and alternative solution.</p>
120<p>This is the <strong>sentiment battle</strong>.</p>
121<p>Because AI doesn&#8217;t just list brands. It characterizes them.</p>
122<p>You might get mentioned as &#8220;expensive but comprehensive&#8221; or &#8220;affordable but limited.&#8221;</p>
123<p>Like here, when I asked ChatGPT if ActiveCampaign is a good option:</p>
124<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 52.36%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-300x157.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1280x670.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-768x402.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1536x804.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-2048x1072.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-480x251.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-640x335.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-960x503.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1440x754.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1600x838.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1920x1005.webp 1920w" sizes="(max-width: 700px) 100v

124w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Prompt for email marketing" alt="ChatGPT &ndash; Prompt for email marketing" data-aspect-ratio="0.52428571428571" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-300x157.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1280x670.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-768x402.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1536x804.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-2048x1072.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-480x251.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-640x335.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-960x503.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1440x754.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1600x838.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1920x1005.png 1920w" sizes="(max-width: 700px) 100v

124w, 700px" loading="lazy"></picture></figure>
125<p>In some cases, the response could be more negative than neutral. Like this:</p>
126<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 87.36%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-300x262.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1280x1118.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-768x671.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1536x1342.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-2048x1789.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-480x419.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-640x559.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-960x839.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1440x1258.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1600x1398.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1920x1677.webp 1920w" sizes="(max-width: 700px) 100v

126w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Respond is more negative than neutral" alt="ChatGPT &ndash; Respond is more negative than neutral" data-aspect-ratio="0.87428571428571" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-300x262.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1280x1118.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-768x671.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1536x1342.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-2048x1789.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-480x419.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-640x559.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-960x839.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1440x1258.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1600x1398.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1920x1677.png 1920w" sizes="(max-width: 700px) 100v

126w, 700px" loading="lazy"></picture></figure>
127<p>These characterizations stick.</p>
128<p>So, how can your brand get more mentions and have a positive sentiment around?</p>
129<p>There are four main sources that AI systems mine for context.</p>
130
131<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
132    <div class="media">
133                <figure class="sc-picture media-left hidden-sm-down">
134            <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-tip.png" alt="" loading="lazy">        </figure>
135                <div class="media-body">
136            <blockquote class="sc-quote">
137                <p><strong>Pro tip:</strong> Track how AI platforms perceive your brand using <a title="Semrushâs Enterprise AIO" href="https://www.semrush.com/lp/enterprise-aio/en/?utm_campaign=llm-tracking-tools&amp;utm_source=backlinko.com&amp;utm_medium=referral&amp;_gl=1*101702t*_gcl_au*MTYxNTM0NDc4LjE3NTY3MDM4NjA.*_ga*MTEyNTk1MzYzOS4xNzQ4NDY4MTE1*_ga_HYWKMHR981*czE3NTcxMTI2NDgkbzE2OCRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDA.*_ga_BPNLXP3JQG*czE3NTcxMTI2NDgkbzEzMSRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDM4MTkzMTcyOQ.." target="_blank" rel="noopener">Semrushâs Enterprise AIO</a> sentiment analysis.</p>
138<p>It shows whether mentions across ChatGPT, Claude, and other LLMs are positive, neutral, or negative.</p>
139<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border">
140<div class="backlinko-img-placeholder" style="display: none; padding-bottom: 94.72%"></div>
141<picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.webp 2500w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-300x284.webp 300w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1280x1212.webp 1280w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-768x727.webp 768w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1536x1455.webp 1536w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-2048x1940.webp 2048w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-480x455.webp 480w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-640x606.webp 640w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-960x909.webp 960w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1440x1364.webp 1440w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1600x1516.webp 1600w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1920x1819.webp 1920w" sizes="(max-width: 700px) 100v

141w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush AIO &ndash; Backlinko &ndash; AIO Overview" alt="Semrush AIO &ndash; Backlinko &ndash; AIO Overview" data-aspect-ratio="0.94714285714286" src="https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.png" srcset="https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.png 2500w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-300x284.png 300w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1280x1212.png 1280w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-768x727.png 768w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1536x1455.png 1536w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-2048x1940.png 2048w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-480x455.png 480w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-640x606.png 640w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-960x909.png 960w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1440x1364.png 1440w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1600x1516.png 1600w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1920x1819.png 1920w" sizes="(max-width: 700px) 100v

141w, 700px" loading="lazy"></picture></figure>
142            </blockquote>
143            <div class="media">
144                                <figure class="sc-picture media-left hidden-md-up">
145                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-tip.png" alt="" loading="lazy">                </figure>
146                                <cite class="sc-name media-body media-middle">
147                                    </cite>
148            </div>
149        </div>
150    </div>
151</div>
152
153
154<h3>Step 1. Build Presence on the Right Review Sites</h3>
155<p>AI systems heavily weigh review platforms when comparing products. But not all reviews are equal.</p>
156<p>A detailed review explaining your onboarding process carries more weight than fifty &#8220;Great product!&#8221; ratings.</p>
157<p>AI needs substance, like specific features, use cases, and outcomes it can reference when answering queries.</p>
158<figure style="max-width: 700px" class="backlinko-image__visual-chart backlinko-image"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 56.76%"></div><picture><img decoding="async" style="max-width: 700px !important" title="reviews" alt="reviews" data-aspect-ratio="0.56714285714286" src="https://api.backlinko.com/app/uploads/2025/09/reviews.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reviews.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reviews-300x170.png 300w, https://api.backlinko.com/app/uploads/2025/09/reviews-1280x727.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reviews-768x436.png 768w, https://api.backlinko.com/app/uploads/2025/09/reviews-1536x872.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reviews-2048x1162.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reviews-480x272.png 480w, https://api.backlinko.com/app/uploads/2025/09/reviews-640x363.png 640w, https://api.backlinko.com/app/uploads/2025/09/reviews-960x545.png 960w, https://api.backlinko.com/app/uploads/2025/09/reviews-1440x817.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reviews-1600x908.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reviews-1920x1090.png 1920w" sizes="(max-width: 700px) 100v

158w, 700px" loading="lazy"></picture></figure>
159<p>G2 is one of the top sources for ChatGPT and Google AI Mode in the Digital Technology vertical, according to Semrush&#8217;s AI Visibility Index.</p>
160<p>The platform gives AI everything it needs: reviews, features, pricing, and category comparisons all in one place.</p>
161<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 151.6%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-300x455.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1280x1940.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-768x1164.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1013x1536.webp 1013w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1351x2048.webp 1351w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-480x728.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-640x970.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-960x1455.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1440x2183.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1600x2426.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1920x2911.webp 1920w" sizes="(max-width: 700px) 100v

161w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Digital technology &ndash; G2" alt="Semrush Enterprise &ndash; Digital technology &ndash; G2" data-aspect-ratio="1.5157142857143" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-300x455.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1280x1940.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-768x1164.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1013x1536.png 1013w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1351x2048.png 1351w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-480x728.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-640x970.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-960x1455.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1440x2183.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1600x2426.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1920x2911.png 1920w" sizes="(max-width: 700px) 100v

161w, 700px" loading="lazy"></picture></figure>
162<p>Slack ranks among the top 20 brands by share of voice in AI responses for the Digital Technology vertical.</p>
163
164<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
165    <div class="media">
166                <figure class="sc-picture media-left hidden-sm-down">
167            <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png" alt="" loading="lazy">        </figure>
168                <div class="media-body">
169            <blockquote class="sc-quote">
170                <p>Share of voice is a weighted metric from Semrush that reflects how often and how prominently a brand is mentioned across AI responses.</p>
171<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border">
172<div class="backlinko-img-placeholder" style="display: none; padding-bottom: 87.32%"></div>
173<picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-300x262.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1280x1118.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-768x671.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1536x1341.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-2048x1788.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-480x419.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-640x559.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-960x838.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1440x1257.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1600x1397.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1920x1677.webp 1920w" sizes="(max-width: 700px) 100v

173w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Brand mentions &ndash; Digital technology" alt="Semrush Enterprise &ndash; Brand mentions &ndash; Digital technology" data-aspect-ratio="0.87285714285714" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-300x262.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1280x1118.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-768x671.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1536x1341.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-2048x1788.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-480x419.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-640x559.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-960x838.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1440x1257.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1600x1397.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1920x1677.png 1920w" sizes="(max-width: 700px) 100v

173w, 700px" loading="lazy"></picture></figure>
174            </blockquote>
175            <div class="media">
176                                <figure class="sc-picture media-left hidden-md-up">
177                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png" alt="" loading="lazy">                </figure>
178                                <cite class="sc-name media-body media-middle">
179                                    </cite>
180            </div>
181        </div>
182    </div>
183</div>
184
185
186<p>Part of that success comes from their G2 strategy.</p>
187<p>When I ask ChatGPT, &#8220;Is Slack worth it?&#8221; it cites G2 as one of the sources.</p>
188<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 75.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-300x226.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1280x964.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-768x578.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1536x1157.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-2048x1543.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-480x362.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-640x482.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-960x723.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1440x1085.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1600x1205.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1920x1446.webp 1920w" sizes="(max-width: 700px) 100v

188w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash; Is Slack worth it &ndash; G2 citation" alt="ChatGPT &ndash; Is Slack worth it &ndash; G2 citation" data-aspect-ratio="0.75285714285714" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-300x226.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1280x964.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-768x578.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1536x1157.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-2048x1543.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-480x362.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-640x482.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-960x723.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1440x1085.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1600x1205.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1920x1446.png 1920w" sizes="(max-width: 700px) 100v

188w, 700px" loading="lazy"></picture></figure>
189<p>Look at Slack&#8217;s G2 reviews and you&#8217;ll see why.</p>
190<p>Its pricing, features, and other information are properly listed and up-to-date</p>
191<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 55.4%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-300x166.webp 300w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1280x709.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-768x425.webp 768w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1536x851.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-2048x1135.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-480x266.webp 480w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-640x355.webp 640w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-960x532.webp 960w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1440x798.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1600x886.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1920x1064.webp 1920w" sizes="(max-width: 700px) 100v

191w, 700px"><img decoding="async" style="max-width: 700px !important" title="Slack G2 &ndash; Pricing options" alt="Slack G2 &ndash; Pricing options" data-aspect-ratio="0.55428571428571" src="https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.png" srcset="https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.png 2500w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-300x166.png 300w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1280x709.png 1280w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-768x425.png 768w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1536x851.png 1536w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-2048x1135.png 2048w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-480x266.png 480w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-640x355.png 640w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-960x532.png 960w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1440x798.png 1440w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1600x886.png 1600w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1920x1064.png 1920w" sizes="(max-width: 700px) 100v

191w, 700px" loading="lazy"></picture></figure>
192<p>Users write detailed reviews about channel organization, workflow automation, and integration setups.</p>
193<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 145.72%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-300x437.webp 300w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1280x1865.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-768x1119.webp 768w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1054x1536.webp 1054w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1405x2048.webp 1405w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-480x699.webp 480w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-640x933.webp 640w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-960x1399.webp 960w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1440x2098.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1600x2332.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1920x2798.webp 1920w" sizes="(max-width: 700px) 100v

193w, 700px"><img decoding="async" style="max-width: 700px !important" title="Slack&rsquo;s G2 review" alt="Slack&#039;s G2 review" data-aspect-ratio="1.4571428571429" src="https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.png" srcset="https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.png 2500w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-300x437.png 300w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1280x1865.png 1280w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-768x1119.png 768w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1054x1536.png 1054w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1405x2048.png 1405w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-480x699.png 480w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-640x933.png 640w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-960x1399.png 960w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1440x2098.png 1440w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1600x2332.png 1600w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1920x2798.png 1920w" sizes="(max-width: 700px) 100v

193w, 700px" loading="lazy"></picture></figure>
194<p>G2 isnât the only platform that matters.</p>
195<ul>
196<li><strong>For B2B SaaS:</strong> G2, Capterra, and GetApp</li>
197<li><strong>For ecommerce:</strong> Amazon reviews</li>
198<li><strong>For local/service businesses:</strong> Yelp and Google Reviews</li>
199</ul>
200<p>In my experience, the depth of the review matters just as much as the platform â if not more.</p>
201<p>Youâll see many very detailed product reviews as a source in AI answers from sites with low domain authority.</p>
202<p>So, what does this mean in practice?</p>
203<p>You need reviews from customers. And your review strategy needs four components:</p>
204<ul>
205<li><strong>Timing:</strong> Email customers after they&#8217;ve used your product enough to give meaningful feedbac, but while the experience is still fresh</li>
206<li><strong>Templates:</strong> Provide prompts highlighting specific features to discuss. &#8220;How did our API save you development time?&#8221; beats &#8220;Please review us.&#8221;</li>
207<li><strong>Incentives:</strong> Reward detail over ratings. A $XX credit for reviews over 200 words can generate more AI-friendly content</li>
208<li><strong>Engagement:</strong> Respond to every review. AI systems recognize vendor engagement as a trust signal.</li>
209</ul>
210
211            <div class="sc-embed-youtube embed-responsive embed-responsive-16by9 w-75-md-up">
212            <iframe class="embed-responsive-item" data-consent="analytics" data-src="//www.youtube.com/embed/eLrNmra_xyU?rel=0" allowfullscreen loading="lazy" decoding="async">
213            </iframe>
214        </div>
215    
216    
217<h3>Step 2. Participate in Community Discussions</h3>
218<p>Community platforms are where real product conversations happen. And AI systems are listening.</p>
219<ul>
220<li>Reddit threads comparing alternatives</li>
221<li>Stack Overflow discussions about implementation</li>
222<li>Quora answers explaining use cases</li>
223</ul>
224<p>These unfiltered conversations shape how AI understands and recommends products.</p>
225<p>Reddit and Quora consistently rank among the top sources cited by ChatGPT and Google AI Mode across industries.</p>
226<p>Like in the Business &amp; Professional Services vertical here:</p>
227<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 164.88%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-300x495.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1280x2110.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-768x1266.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-932x1536.webp 932w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1242x2048.webp 1242w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-480x791.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-640x1055.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-960x1583.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1440x2374.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1600x2638.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1920x3166.webp 1920w" sizes="(max-width: 700px) 100v

227w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Business and professional services" alt="Semrush Enterprise &ndash; Business and professional services" data-aspect-ratio="1.6485714285714" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-300x495.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1280x2110.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-768x1266.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-932x1536.png 932w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1242x2048.png 1242w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-480x791.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-640x1055.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-960x1583.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1440x2374.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1600x2638.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1920x3166.png 1920w" sizes="(max-width: 700px) 100v

227w, 700px" loading="lazy"></picture></figure>
228<p>Online form builder Tally is a great example of dominating community discussions and winning the AI search.</p>
229<p>AI-powered search is now their biggest acquisition channel, with ChatGPT being their top referrer.</p>
230<p>This is their weekly signup growth of the past year, driven by AI search:</p>
231<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 50.44%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-300x151.webp 300w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1280x646.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-768x387.webp 768w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1536x775.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-2048x1033.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-480x242.webp 480w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-640x323.webp 640w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-960x484.webp 960w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1440x726.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1600x807.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1920x968.webp 1920w" sizes="(max-width: 700px) 100v

231w, 700px"><img decoding="async" style="max-width: 700px !important" title="Tally &ndash; AI powered search" alt="Tally &ndash; AI powered search" data-aspect-ratio="0.50428571428571" src="https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.png" srcset="https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.png 2500w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-300x151.png 300w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1280x646.png 1280w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-768x387.png 768w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1536x775.png 1536w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-2048x1033.png 2048w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-480x242.png 480w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-640x323.png 640w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-960x484.png 960w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1440x726.png 1440w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1600x807.png 1600w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1920x968.png 1920w" sizes="(max-width: 700px) 100v

231w, 700px" loading="lazy"></picture></figure>
232<p>How are they doing this?</p>
233<p>Marie Martens, co-founder of Tally, <a title="From 2 to $3M ARR: How We Bootstrapped Tally With a Tiny Team" href="https://blog.tally.so/from-2-to-3m-arr-how-we-bootstrapped-tally-with-a-tiny-team/" target="_blank" rel="noopener">writes</a>:</p>
234
235<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
236    <div class="media">
237                <figure class="sc-picture media-left hidden-sm-down">
238            <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/09/marie-martens.png" alt="" loading="lazy">        </figure>
239                <div class="media-body">
240            <blockquote class="sc-quote">
241                <p>âInclusion of web browsing is turned on by default, which made forums, Reddit posts, blog mentions, and authentic UGC part of the AIâs source materialâ¦ Weâve invested for years in showing up in those places by sharing what we learn, answering questions, and being human.â</p>
242            </blockquote>
243            <div class="media">
244                                <figure class="sc-picture media-left hidden-md-up">
245                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/09/marie-martens.png" alt="" loading="lazy">                </figure>
246                                <cite class="sc-name media-body media-middle">
247                                    </cite>
248            </div>
249        </div>
250    </div>
251</div>
252
253
254<p>Hereâs Marie talking about her product on Reddit:</p>
255<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 139.72%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-300x419.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1280x1788.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-768x1073.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1099x1536.webp 1099w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1466x2048.webp 1466w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-480x671.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-640x894.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-960x1341.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1440x2012.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1600x2236.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1920x2683.webp 1920w" sizes="(max-width: 700px) 100v

255w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Marie talking about her product" alt="Reddit &ndash; Marie talking about her product" data-aspect-ratio="1.3971428571429" src="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-300x419.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1280x1788.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-768x1073.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1099x1536.png 1099w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1466x2048.png 1466w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-480x671.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-640x894.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-960x1341.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1440x2012.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1600x2236.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1920x2683.png 1920w" sizes="(max-width: 700px) 100v

255w, 700px" loading="lazy"></picture></figure>
256<p>And answering usersâ questions:</p>
257<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 61.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-300x184.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1280x785.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-768x471.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1536x942.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-2048x1256.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-480x294.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-640x392.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-960x589.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1440x883.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1600x981.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1920x1177.webp 1920w" sizes="(max-width: 700px) 100v

257w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Marie answering users question" alt="Reddit &ndash; Marie answering users question" data-aspect-ratio="0.61285714285714" src="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-300x184.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1280x785.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-768x471.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1536x942.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-2048x1256.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-480x294.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-640x392.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-960x589.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1440x883.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1600x981.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1920x1177.png 1920w" sizes="(max-width: 700px) 100v

257w, 700px" loading="lazy"></picture></figure>
258<p>And partaking in ongoing conversations:</p>
259<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 113.16%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-300x339.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1280x1448.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-768x869.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1357x1536.webp 1357w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1810x2048.webp 1810w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-480x543.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-640x724.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-960x1086.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1440x1630.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1600x1811.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1920x2173.webp 1920w" sizes="(max-width: 700px) 100v

259w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Marie partaking in ongoing conversation" alt="Reddit &ndash; Marie partaking in ongoing conversation" data-aspect-ratio="1.1314285714286" src="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-300x339.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1280x1448.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-768x869.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1357x1536.png 1357w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1810x2048.png 1810w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-480x543.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-640x724.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-960x1086.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1440x1630.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1600x1811.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1920x2173.png 1920w" sizes="(max-width: 700px) 100v

259w, 700px" loading="lazy"></picture></figure>
260<p>This authentic engagement creates the context AI needs.</p>
261<p>So, when I ask ChatGPT whatâs the best free online form builder, it mentions (and recommends) Tally.</p>
262<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 92.8%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-300x278.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1280x1188.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-768x713.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1536x1425.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-2048x1901.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-480x445.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-640x594.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-960x891.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1440x1336.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1600x1485.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1920x1782.webp 1920w" sizes="(max-width: 700px) 100v

262w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Best free online form builder" alt="ChatGPT &ndash; Best free online form builder" data-aspect-ratio="0.92857142857143" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-300x278.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1280x1188.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-768x713.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1536x1425.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-2048x1901.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-480x445.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-640x594.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-960x891.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1440x1336.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1600x1485.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1920x1782.png 1920w" sizes="(max-width: 700px) 100v

262w, 700px" loading="lazy"></picture></figure>
263<p>Big brands like Zoho take part in Reddit discussions as well. To answer questions, address concerns, and control their brand sentiment.</p>
264<p>Like here:</p>
265<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 131.96%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-300x396.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1280x1689.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-768x1013.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1164x1536.webp 1164w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1552x2048.webp 1552w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-480x633.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-640x845.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-960x1267.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1440x1900.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1600x2111.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1920x2534.webp 1920w" sizes="(max-width: 700px) 100v

265w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Zoho take part in discussions" alt="Reddit &ndash; Zoho take part in discussions" data-aspect-ratio="1.32" src="https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-300x396.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1280x1689.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-768x1013.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1164x1536.png 1164w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1552x2048.png 1552w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-480x633.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-640x845.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-960x1267.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1440x1900.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1600x2111.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1920x2534.png 1920w" sizes="(max-width: 700px) 100v

265w, 700px" loading="lazy"></picture></figure>
266<p>Zoho ranks among the top brands by share of voice in ChatGPT and Google AI Mode responses. Just behind Google.</p>
267<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 56.92%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-300x171.webp 300w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x729.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-768x437.webp 768w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x874.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1166.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-480x273.webp 480w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-640x364.webp 640w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-960x546.webp 960w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x820.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x911.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1093.webp 1920w" sizes="(max-width: 700px) 100v

267w, 700px"><img decoding="async" style="max-width: 700px !important" title="Top Brands by Share of voice in ChatGPT &amp; Google AI Mode &ndash; Responses" alt="Top Brands by Share of voice in ChatGPT &amp; Google AI Mode &ndash; Responses" data-aspect-ratio="0.56857142857143" src="https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.png" srcset="https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-300x171.png 300w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x729.png 1280w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-768x437.png 768w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x874.png 1536w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1166.png 2048w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-480x273.png 480w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-640x364.png 640w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-960x546.png 960w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x820.png 1440w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x911.png 1600w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1093.png 1920w" sizes="(max-width: 700px) 100v

267w, 700px" loading="lazy"></picture></figure>
268<p>The community platforms like Reddit, Overflow, Quora, and even LinkedIn matter a lot in AI visibility:</p>
269<p>Your community and customer success teams should be active on these platforms.</p>
270<p>But presence alone isn&#8217;t enough.</p>
271<p>Your strategy needs authenticity.</p>
272<p>How?</p>
273<ul>
274<li>Answer questions even when you&#8217;re not the solution</li>
275<li>Address common misconceptions about your product (donât let misinformation take over threads)</li>
276<li>Share your actual product roadmap, including what you won&#8217;t build</li>
277<li>Give detailed, honest responses to user complaints, even if it means acknowledging past mistakes</li>
278<li>Encourage your product, support, or founder teams to answer technical or niche questions directly</li>
279</ul>
280<p>AI systems can detect promotional language. They prioritize helpful responses over sales pitches.</p>
281<p>The brands winning community presence treat forums like customer support, not marketing channels.</p>
282  
283    
284    <aside class="sc-semrush-cta semrush-form">
285      
286      <header>
287        <div>
288                      <p class="h3">Donât Let Competitors Own the AI Conversation</p>
289          
290                      <p>Enter your domain to see the signals AI platforms use today. Then apply the Seen &amp; Trusted Framework to start winning visibility.</p>
291                  </div>
292
293              </header>
294
295      <form action="https://www.semrush.com/ai-seo/overview/" method="get" target="_blank">
296        <input class="form-control" type="text" name="q" placeholder="Enter your domain">
297        <input type="hidden" name="utm_campaign" value="ai-search-strategy">
298        <input type="hidden" name="utm_source" value="backlinko.com">
299        <input type="hidden" name="utm_medium" value="referral">
300        <button id="send-to-semrush" class="btn btn-orange" type="submit">Check Visibility</button>
301      </form>
302
303              <footer>
304          <figure>
305            <img decoding="async" src="https://api.backlinko.com/app/themes/backlinko/dist/images/semrush-logo_50c66e41.svg" alt="Semrush Logo" loading="lazy">
306          </figure>
307
308          <figure>
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311        </footer>
312          </aside>
313
314  
315<h3>Step 3. Engineer UGC and Social Proof</h3>
316<p>User-generated content and social proof create a feedback loop that AI systems amplify.</p>
317<ul>
318<li>When customers share their wins on LinkedIn</li>
319<li>When users post before-and-after case studies</li>
320<li>When teams document their workflows publicly</li>
321</ul>
322<p>â¦all of this becomes training data.</p>
323<p>Brands with strong community engagement and visible social proof see higher mention rates across AI platforms.</p>
324<p>Patagonia is a fitting example here.</p>
325<p>When I ask ChatGPT about sustainable outdoor brands, Patagonia dominates the response.</p>
326<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 71.24%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-300x214.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1280x912.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-768x547.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1536x1094.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-2048x1459.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-480x342.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-640x456.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-960x684.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1440x1026.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1600x1140.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1920x1368.webp 1920w" sizes="(max-width: 700px) 100v

326w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Sustainable outdoor brands" alt="ChatGPT &ndash; Sustainable outdoor brands" data-aspect-ratio="0.71285714285714" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-300x214.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1280x912.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-768x547.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1536x1094.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-2048x1459.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-480x342.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-640x456.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-960x684.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1440x1026.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1600x1140.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1920x1368.png 1920w" sizes="(max-width: 700px) 100v

326w, 700px" loading="lazy"></picture></figure>
327<p>In fact, Patagonia holds the highest share of voice in AI responses for the Fashion and Apparel vertical.</p>
328<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 73.36%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-300x220.webp 300w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1280x939.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-768x563.webp 768w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1536x1127.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-2048x1502.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-480x352.webp 480w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-640x470.webp 640w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-960x704.webp 960w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1440x1056.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1600x1174.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1920x1409.webp 1920w" sizes="(max-width: 700px) 100v

328w, 700px"><img decoding="async" style="max-width: 700px !important" title="Fashion &amp; Apparel &ndash; Share of voice in AI responses" alt="Fashion &amp; Apparel &ndash; Share of voice in AI responses" data-aspect-ratio="0.73428571428571" src="https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.png" srcset="https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-300x220.png 300w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1280x939.png 1280w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-768x563.png 768w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1536x1127.png 1536w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-2048x1502.png 2048w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-480x352.png 480w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-640x470.png 640w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-960x704.png 960w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1440x1056.png 1440w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1600x1174.png 1600w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1920x1409.png 1920w" sizes="(max-width: 700px) 100v

328w, 700px" loading="lazy"></picture></figure>
329<p>They consistently appear in discussions around &#8220;ethical fashion&#8221; and &#8220;sustainable brands.&#8221;</p>
330<p>Not because they advertise, but because customers evangelize. And that advocacy is visible everywhere.</p>
331<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 129.04%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-300x387.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1280x1652.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-768x991.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1190x1536.webp 1190w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1587x2048.webp 1587w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-480x619.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-640x826.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-960x1239.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1440x1858.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1600x2065.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1920x2478.webp 1920w" sizes="(max-width: 700px) 100v

331w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Patagonia in discussions" alt="Reddit &ndash; Patagonia in discussions" data-aspect-ratio="1.29" src="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-300x387.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1280x1652.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-768x991.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1190x1536.png 1190w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1587x2048.png 1587w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-480x619.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-640x826.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-960x1239.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1440x1858.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1600x2065.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1920x2478.png 1920w" sizes="(max-width: 700px) 100v

331w, 700px" loading="lazy"></picture></figure>
332<p>Customers regularly mention their positive experience with Patagoniaâs exchange policy.</p>
333<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 64.6%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-300x194.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1280x827.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-768x496.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1536x992.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-2048x1323.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-480x310.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-640x413.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-960x620.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1440x930.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1600x1034.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1920x1240.webp 1920w" sizes="(max-width: 700px) 100v

333w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Patagonia&rsquo;s exchange policy" alt="Reddit &ndash; Patagonia&#039;s exchange policy" data-aspect-ratio="0.64571428571429" src="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-300x194.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1280x827.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-768x496.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1536x992.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-2048x1323.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-480x310.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-640x413.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-960x620.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1440x930.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1600x1034.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1920x1240.png 1920w" sizes="(max-width: 700px) 100v

333w, 700px" loading="lazy"></picture></figure>
334<p>There are countless positive articles written on third-party platforms about their products.</p>
335<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 120.48%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-300x361.webp 300w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1280x1542.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-768x925.webp 768w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1275x1536.webp 1275w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1700x2048.webp 1700w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-480x578.webp 480w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-640x771.webp 640w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-960x1157.webp 960w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1440x1735.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1600x1928.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1920x2313.webp 1920w" sizes="(max-width: 700px) 100v

335w, 700px"><img decoding="async" style="max-width: 700px !important" title="FashionBeans &ndash; Is Patagonia a good brand" alt="FashionBeans &ndash; Is Patagonia a good brand" data-aspect-ratio="1.2042857142857" src="https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.png" srcset="https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.png 2500w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-300x361.png 300w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1280x1542.png 1280w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-768x925.png 768w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1275x1536.png 1275w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1700x2048.png 1700w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-480x578.png 480w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-640x771.png 640w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-960x1157.png 960w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1440x1735.png 1440w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1600x1928.png 1600w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1920x2313.png 1920w" sizes="(max-width: 700px) 100v

335w, 700px" loading="lazy"></picture></figure>
336<p>And on social platforms like Instagram.</p>
337<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 83.76%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-300x251.webp 300w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1280x1072.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-768x643.webp 768w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1536x1287.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-2048x1715.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-480x402.webp 480w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-640x536.webp 640w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-960x804.webp 960w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1440x1206.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1600x1340.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1920x1608.webp 1920w" sizes="(max-width: 700px) 100v

337w, 700px"><img decoding="async" style="max-width: 700px !important" title="Instagram &ndash; About Patagonia" alt="Instagram &ndash; About Patagonia" data-aspect-ratio="0.83714285714286" src="https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.png" srcset="https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.png 2500w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-300x251.png 300w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1280x1072.png 1280w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-768x643.png 768w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1536x1287.png 1536w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-2048x1715.png 2048w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-480x402.png 480w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-640x536.png 640w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-960x804.png 960w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1440x1206.png 1440w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1600x1340.png 1600w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1920x1608.png 1920w" sizes="(max-width: 700px) 100v

337w, 700px" loading="lazy"></picture></figure>
338<p>These real-world endorsements are the kind of social proof AI recognizes and amplifies.</p>
339<p>No wonder Patagonia has a highly favorable sentiment score (according to the âPerceptionâ report of the <a title="The Semrush AI Toolkit: Turn AI Mentions Into Business Wins" href="https://www.semrush.com/ai-seo/brand-performance/?utm_campaign=ai-search-strategy&utm_source=backlinko.com&utm_medium=referral" target="_blank" rel="noopener">AI SEO Toolkit</a>).</p>
340<figure style="max-width: 600px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 72.52%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-300x218.webp 300w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1280x928.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-768x557.webp 768w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1536x1114.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-2048x1485.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-480x348.webp 480w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-640x464.webp 640w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-960x696.webp 960w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1440x1044.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1600x1160.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1920x1392.webp 1920w" sizes="(max-width: 600px) 100vw, 600px"><img decoding="async" style="max-width: 600px !important" title="AI SEO Toolkit &ndash; Patagonia &ndash; Overall Sentiment" alt="AI SEO Toolkit &ndash; Patagonia &ndash; Overall Sentiment" data-aspect-ratio="0.725" src="https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.png" srcset="https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-300x218.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1280x928.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-768x557.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1536x1114.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-2048x1485.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-480x348.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-640x464.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-960x696.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1440x1044.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1600x1160.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1920x1392.png 1920w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy"></picture></figure>
341<p>So, how do you get people creating content (and proof) that AI pays attention to?</p>
342<ul>
343<li>Encourage customers to leave ratings on trusted third-party sites</li>
344<li>Partner with micro-influencers to share authentic product stories, tips, and reviews in their own voice</li>
345<li>Invite users to post before-and-after results or creative use cases</li>
346<li>Design features or experiences users want to show off (like Spotify Wrapped)</li>
347<li>Reward customers who share feedback or use cases publicly (early access, shoutouts, or swag)</li>
348<li>Reply to every public mention or tag because AI recognizes visible engagement</li>
349</ul>
350<p>The mistake most brands make?</p>
351<p>

351Asking for just testimonials instead of conversations.</p>
352<p>Don&#8217;t ask customers to &#8220;share their success story.&#8221; Ask them to help others solve the same problem they faced.</p>
353<p>The resulting content is authentic, detailed, and exactly what AI systems look for.</p>
354<h3>Step 4. Secure âBest ofâ List Inclusions</h3>
355<p>Comparison articles and &#8216;best of&#8217; lists are key sources for AI citations.</p>
356<p>When TechRadar publishes an article on top âProject Management Tools for Remote Teams,â that article becomes source material for hundreds of AI responses.</p>
357<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 84.04%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-300x252.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1280x1076.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-768x645.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1536x1291.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-2048x1721.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-480x403.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-640x538.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-960x807.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1440x1210.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1600x1345.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1920x1614.webp 1920w" sizes="(max-width: 700px) 100v

357w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash; TechRadar &ndash; Citation" alt="ChatGPT &ndash; TechRadar &ndash; Citation" data-aspect-ratio="0.84" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-300x252.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1280x1076.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-768x645.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1536x1291.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-2048x1721.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-480x403.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-640x538.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-960x807.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1440x1210.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1600x1345.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1920x1614.png 1920w" sizes="(max-width: 700px) 100v

357w, 700px" loading="lazy"></picture></figure>
358<p>When Live Science reviews running watches, those comparisons train AI&#8217;s product recommendations.</p>
359<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 83.44%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-300x250.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1280x1068.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-768x641.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1536x1282.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-2048x1709.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-480x401.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-640x534.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-960x801.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1440x1202.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1600x1335.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1920x1602.webp 1920w" sizes="(max-width: 700px) 100v

359w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash; Running watches &ndash; Live Science reviews" alt="ChatGPT &ndash; Running watches &ndash; Live Science reviews" data-aspect-ratio="0.83428571428571" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-300x250.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1280x1068.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-768x641.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1536x1282.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-2048x1709.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-480x401.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-640x534.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-960x801.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1440x1202.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1600x1335.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1920x1602.png 1920w" sizes="(max-width: 700px) 100v

359w, 700px" loading="lazy"></picture></figure>
360<p>These third-party validations carry more weight than your own content ever could.</p>
361<p>In fact, sites that publish âbest ofâ listicles consistently appear as top sources for AI platforms â including Forbes, Business Insider, NerdWallet, and Tech Radar.</p>
362<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 158.92%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-300x477.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1280x2034.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-768x1221.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-967x1536.webp 967w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1289x2048.webp 1289w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-480x763.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-640x1017.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-960x1526.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1440x2288.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1600x2543.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1920x3051.webp 1920w" sizes="(max-width: 700px) 100v

362w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Overall" alt="Semrush Enterprise &ndash; Overall" data-aspect-ratio="1.5885714285714" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-300x477.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1280x2034.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-768x1221.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-967x1536.png 967w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1289x2048.png 1289w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-480x763.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-640x1017.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-960x1526.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1440x2288.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1600x2543.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1920x3051.png 1920w" sizes="(max-width: 700px) 100v

362w, 700px" loading="lazy"></picture></figure>
363<p>Garmin is a perfect example.</p>
364<p>Their products appear in virtually every &#8220;best GPS watch&#8221; article across running, cycling, and outdoor publications.</p>
365<p>Like in this Runnerâs World article:</p>
366<figure style="max-width: 650px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 92.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-300x277.webp 300w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1280x1182.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-768x709.webp 768w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1536x1418.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-2048x1891.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-480x443.webp 480w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-640x591.webp 640w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-960x886.webp 960w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1440x1329.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1600x1477.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1920x1773.webp 1920w" sizes="(max-width: 650px) 100vw, 650px"><img decoding="async" style="max-width: 650px !important" title="Runner&rsquo;s World &ndash; Best running watches" alt="Runner&#039;s World &ndash; Best running watches" data-aspect-ratio="0.92307692307692" src="https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.png" srcset="https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.png 2500w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-300x277.png 300w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1280x1182.png 1280w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-768x709.png 768w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1536x1418.png 1536w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-2048x1891.png 2048w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-480x443.png 480w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-640x591.png 640w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-960x886.png 960w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1440x1329.png 1440w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1600x1477.png 1600w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1920x1773.png 1920w" sizes="(max-width: 650px) 100vw, 650px" loading="lazy"></picture></figure>
367<p>Or this piece in The Great Outdoors:</p>
368<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 76.64%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-300x230.webp 300w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1280x981.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-768x589.webp 768w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1536x1177.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-2048x1570.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-480x368.webp 480w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-640x490.webp 640w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-960x736.webp 960w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1440x1104.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1600x1226.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1920x1471.webp 1920w" sizes="(max-width: 700px) 100v

368w, 700px"><img decoding="async" style="max-width: 700px !important" title="TGO Magazine &ndash; Best GPS watches" alt="TGO Magazine &ndash; Best GPS watches" data-aspect-ratio="0.76571428571429" src="https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.png" srcset="https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.png 2500w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-300x230.png 300w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1280x981.png 1280w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-768x589.png 768w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1536x1177.png 1536w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-2048x1570.png 2048w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-480x368.png 480w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-640x490.png 640w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-960x736.png 960w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1440x1104.png 1440w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1600x1226.png 1600w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1920x1471.png 1920w" sizes="(max-width: 700px) 100v

368w, 700px" loading="lazy"></picture></figure>
369<p>But what makes their strategy work is consistency across platforms.</p>
370<p>Yes, the specs are the same by nature.</p>
371<p>But what stands out is how consistently those specs, features, and images appear across independent sites.</p>
372<p>That repetition reinforces trust for AI systems, which see the same details confirmed again and again.</p>
373<p>So, when I ask ChatGPT, âWhich is the best GPS watch?â it mentions Garmin.</p>
374<p>And it doesnât stop there. It highlights features that other third-party articles emphasize, like battery life, accuracy, solar charging, and water resistance.</p>
375<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 84.88%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-300x255.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1280x1086.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-768x652.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1536x1304.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-2048x1738.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-480x407.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-640x543.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-960x815.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1440x1222.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1600x1358.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1920x1630.webp 1920w" sizes="(max-width: 700px) 100v

375w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Best GPS Watch" alt="ChatGPT &ndash; Best GPS Watch" data-aspect-ratio="0.84857142857143" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-300x255.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1280x1086.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-768x652.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1536x1304.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-2048x1738.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-480x407.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-640x543.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-960x815.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1440x1222.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1600x1358.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1920x1630.png 1920w" sizes="(max-width: 700px) 100v

375w, 700px" loading="lazy"></picture></figure>
376<p>This consistency across independent sources is why Garmin holds one of the highest shares of voice in ChatGPT and Google AI Mode responses for the Consumer Electronics vertical.</p>
377<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 80.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-300x241.webp 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x1028.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-768x617.webp 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x1234.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1645.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-480x386.webp 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-640x514.webp 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-960x771.webp 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x1157.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x1285.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1542.webp 1920w" sizes="(max-width: 700px) 100v

377w, 700px"><img decoding="async" style="max-width: 700px !important" title="Consumer Electronics &ndash; Shares of voice &ndash; ChatGPT &amp; Google AI Mode &ndash; Responses" alt="Consumer Electronics &ndash; Shares of voice &ndash; ChatGPT &amp; Google AI Mode &ndash; Responses" data-aspect-ratio="0.80285714285714" src="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.png" srcset="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-300x241.png 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x1028.png 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-768x617.png 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x1234.png 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1645.png 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-480x386.png 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-640x514.png 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-960x771.png 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x1157.png 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x1285.png 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1542.png 1920w" sizes="(max-width: 700px) 100v

377w, 700px" loading="lazy"></picture></figure>
378<p>So, how do you land in these âbest ofâ lists?</p>
379<p>It starts with a great product. Without that, no list will save you.</p>
380<p>That aside, you need to make journalists&#8217; jobs easier. Most writers work under tight deadlines and will choose brands that provide ready-to-use assets over those that make them hunt.</p>
381<p>So build a dedicated press kit page with specs, pricing, high-res images, and other assets.</p>
382<p>Like Garmin does here:</p>
383<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 128.44%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-300x385.webp 300w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1280x1644.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-768x986.webp 768w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1196x1536.webp 1196w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1595x2048.webp 1595w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-480x617.webp 480w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-640x822.webp 640w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-960x1233.webp 960w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1440x1850.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1600x2055.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1920x2466.webp 1920w" sizes="(max-width: 700px) 100v

383w, 700px"><img decoding="async" style="max-width: 700px !important" title="Garmin &ndash; Press kit" alt="Garmin &ndash; Press kit" data-aspect-ratio="1.2842857142857" src="https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.png" srcset="https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.png 2500w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-300x385.png 300w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1280x1644.png 1280w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-768x986.png 768w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1196x1536.png 1196w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1595x2048.png 1595w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-480x617.png 480w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-640x822.png 640w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-960x1233.png 960w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1440x1850.png 1440w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1600x2055.png 1600w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1920x2466.png 1920w" sizes="(max-width: 700px) 100v

383w, 700px" loading="lazy"></picture></figure>
384<p>Next, <strong>reach out to journalists</strong> and niche publications. Donât wait for them to find you.</p>
385<p>Timing matters a lot as well.</p>
386<p>Most âbest ofâ lists update annually. So, pitch your updates a few months before refreshes.</p>
387<p>Also, don&#8217;t just target obvious lists. Focus on <strong>category expansion</strong>.</p>
388<p>For instance, Garmin doesnât just appear in âbest GPS watchâ roundups. They also feature in broader outdoor and fitness lists that cover running, cycling, and multisport gear.</p>
389<p>That reach multiplies the mentions AI systems can cite.</p>
390<p>The bottom line: AI visibility favors the brands that keep showing up in independent comparisons.</p>
391<p>Secure those âbest ofâ inclusions, and you increase your chances of being mentioned in AI answers.</p>
392  
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424  
425<h2>Playbook 2 â How to Be Trusted (The Authority Game)</h2>
426<p>Getting mentioned is half the battle. Getting cited is the other half.</p>
427<p>When AI systems cite your content, they&#8217;re not just naming you. They&#8217;re using you as evidence to support their answers.</p>
428<p>Look at any ChatGPT or Google AI Mode response.</p>
429<p>At the bottom or side, you&#8217;ll see a list of sources. These citations are what AI considers trustworthy enough to reference.</p>
430<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 83.12%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-300x249.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1280x1064.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-768x638.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1536x1277.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-2048x1702.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-480x399.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-640x532.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-960x798.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1440x1197.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1600x1330.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1920x1596.webp 1920w" sizes="(max-width: 700px) 100v

430w, 700px"><img decoding="async" style="max-width: 700px !important" title="Google AI Mode &ndash; Which is the best SEO tool" alt="Google AI Mode &ndash; Which is the best SEO tool" data-aspect-ratio="0.83142857142857" src="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.png" srcset="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-300x249.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1280x1064.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-768x638.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1536x1277.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-2048x1702.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-480x399.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-640x532.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-960x798.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1440x1197.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1600x1330.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1920x1596.png 1920w" sizes="(max-width: 700px) 100v

430w, 700px" loading="lazy"></picture></figure>
431<p>According to Semrush&#8217;s AI Visibility Index, certain sources dominate AI citations across industries. Like Wikipedia, Reddit, Forbes, TechRadar, Bankrate, and Tomâs Guide.</p>
432<p>They have achieved, what I call, the âCitation Coreâ status.</p>
433
434<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
435    <div class="media">
436                <figure class="sc-picture media-left hidden-sm-down">
437            <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png" alt="" loading="lazy">        </figure>
438                <div class="media-body">
439            <blockquote class="sc-quote">
440                <p><strong>Citation core (n.):</strong> A small group of sites and brands that every major AI platform trusts, cites, and uses as default sources.</p>
441            </blockquote>
442            <div class="media">
443                                <figure class="sc-picture media-left hidden-md-up">
444                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png" alt="" loading="lazy">                </figure>
445                                <cite class="sc-name media-body media-middle">
446                                    </cite>
447            </div>
448        </div>
449    </div>
450</div>
451
452
453<p><em>Why do these platforms get cited so often?</em></p>
454<p>AI systems trust sources with verified information, structured data, and established credibility. They need confidence in what they&#8217;re citing.</p>
455<p>This is the authority game.</p>
456<p>You&#8217;ve earned mentions through the sentiment battle. Now you need to build the trust that also earns you citations.</p>
457<p>This is how you maximize your AI visibility.</p>
458<p>Here are five ways to build that authority.</p>
459<h3>Step 1. Optimize Your Official Site for AI</h3>
460<p>AI platforms can only cite what they can crawl, parse, and understand.</p>
461<p>If your details arenât exposed in clean, readable code, youâre invisible. No matter how good your content is.</p>
462<p>Use semantic HTML to structure your content.</p>
463<p>That means marking up pricing tables, product specs, and feature lists with tags like &lt;table&gt;, &lt;ul&gt;, and &lt;h2&gt;.</p>
464<p>Donât tuck information inside endless &lt;div&gt;s or custom layouts that hide meaning.</p>
465<figure style="max-width: 700px" class="backlinko-image__visual-chart backlinko-image"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 67.6%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-300x203.webp 300w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1280x865.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-768x519.webp 768w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1536x1038.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-2048x1384.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-480x324.webp 480w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-640x433.webp 640w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-960x649.webp 960w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1440x973.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1600x1082.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1920x1298.webp 1920w" sizes="(max-width: 700px) 100v

465w, 700px"><img decoding="async" style="max-width: 700px !important" title="Non-sematic and sematic HTML" alt="Non-sematic and sematic HTML" data-aspect-ratio="0.67571428571429" src="https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.png" srcset="https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.png 2500w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-300x203.png 300w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1280x865.png 1280w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-768x519.png 768w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1536x1038.png 1536w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-2048x1384.png 2048w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-480x324.png 480w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-640x433.png 640w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-960x649.png 960w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1440x973.png 1440w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1600x1082.png 1600w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1920x1298.png 1920w" sizes="(max-width: 700px) 100v

465w, 700px" loading="lazy"></picture></figure>
466<p>Also, avoid relying on JavaScript to render your main content.</p>
467<p>AI crawlers canât read JavaScript.</p>
468<p>If your pricing or docs load only after scripts fire or buttons click, those details will be skipped.</p>
469<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 77.28%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.webp 2500w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-300x232.webp 300w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1280x989.webp 1280w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-768x594.webp 768w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1536x1187.webp 1536w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-2048x1583.webp 2048w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-480x371.webp 480w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-640x495.webp 640w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-960x742.webp 960w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1440x1113.webp 1440w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1600x1236.webp 1600w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1920x1484.webp 1920w" sizes="(max-width: 700px) 100v

469w, 700px"><img decoding="async" style="max-width: 700px !important" title="Nothing appears with JavaScript disabled" alt="Nothing appears with JavaScript disabled" data-aspect-ratio="0.77285714285714" src="https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.png" srcset="https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.png 2500w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-300x232.png 300w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1280x989.png 1280w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-768x594.png 768w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1536x1187.png 1536w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-2048x1583.png 2048w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-480x371.png 480w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-640x495.png 640w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-960x742.png 960w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1440x1113.png 1440w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1600x1236.png 1600w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1920x1484.png 1920w" sizes="(max-width: 700px) 100v

469w, 700px" loading="lazy"></picture></figure>
470<p>Almost every top-cited site in AI answers passes the Core Web Vitals assessment, which signals that the page loads fast, stays stable, and presents content in a clean structure.</p>
471<p>Like Bankrate â the most cited source in Google AI Mode for the Finance vertical:</p>
472<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 99.2%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-300x298.webp 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1280x1270.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-150x150.webp 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-768x762.webp 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1536x1524.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-2048x2032.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-480x476.webp 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-640x635.webp 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-960x952.webp 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1440x1428.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1600x1587.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1920x1905.webp 1920w" sizes="(max-width: 700px) 100v

472w, 700px"><img decoding="async" style="max-width: 700px !important" title="PageSpeed Insights &ndash; Bankrate &ndash; Mobile" alt="PageSpeed Insights &ndash; Bankrate &ndash; Mobile" data-aspect-ratio="0.99142857142857" src="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.png" srcset="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.png 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-300x298.png 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1280x1270.png 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-150x150.png 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-768x762.png 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1536x1524.png 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-2048x2032.png 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-480x476.png 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-640x635.png 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-960x952.png 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1440x1428.png 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1600x1587.png 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1920x1905.png 1920w" sizes="(max-width: 700px) 100v

472w, 700px" loading="lazy"></picture></figure>
473<p>Or InStyle â the 8th most cited source on ChatGPT in the Fashion &amp; Apparel vertical.</p>
474<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 99.92%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-300x300.webp 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1280x1279.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-150x150.webp 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-768x767.webp 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1536x1536.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-2048x2046.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-480x480.webp 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-640x639.webp 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-960x959.webp 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1440x1439.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1600x1599.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1920x1918.webp 1920w" sizes="(max-width: 700px) 100v

474w, 700px"><img decoding="async" style="max-width: 700px !important" title="PageSpeed Insights &ndash; InStyle &ndash; Mobile" alt="PageSpeed Insights &ndash; InStyle &ndash; Mobile" data-aspect-ratio="0.99857142857143" src="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.png" srcset="https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.png 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-300x300.png 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1280x1279.png 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-150x150.png 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-768x767.png 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1536x1536.png 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-2048x2046.png 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-480x480.png 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-640x639.png 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-960x959.png 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1440x1439.png 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1600x1599.png 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1920x1918.png 1920w" sizes="(max-width: 700px) 100v

474w, 700px" loading="lazy"></picture></figure>
475<p>These sites consistently surface in AI responses because their pages are easy to crawl, fast to load, and simple to extract structured information from.</p>
476<p>A lot of what youâll do to optimize your site for AI is SEO 101.</p>
477<ul>
478<li>Structure all key information in native HTML elements (no custom wrappers)</li>
479<li>Keep important content visible on initial load (no tabs, accordions, or lazy-loaded sections)</li>
480<li>Use schema where it reinforces facts: pricing, product, FAQ, organization</li>
481<li>Run regular audits with JavaScript disabled to see what AI sees</li>
482<li>Minimize layout shifts and script dependencies that delay full render</li>
483</ul>
484<p>For page-by-page analysis, you can use Googleâs <a title="PageSpeed Insights" href="https://pagespeed.web.dev/" target="_blank" rel="noopener">PageSpeed Insights</a>.</p>
485<p>To check your entire siteâs health and performance, use Semrushâs <a title="SEO Checker &amp; Site Audit: Analyze Your Websiteâs SEO for Free" href="https://www.semrush.com/siteaudit/?utm_campaign=ai-search-strategy&utm_source=backlinko.com&utm_medium=referral" target="_blank" rel="noopener">Site Audit</a> tool.</p>
486<p>Get a detailed report showing technical issues on your website and how you can fix them.</p>
487<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 72.64%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.webp 2500w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-300x218.webp 300w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1280x930.webp 1280w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-768x558.webp 768w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1536x1116.webp 1536w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-2048x1488.webp 2048w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-480x349.webp 480w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-640x465.webp 640w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-960x697.webp 960w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1440x1046.webp 1440w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1600x1162.webp 1600w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1920x1395.webp 1920w" sizes="(max-width: 700px) 100v

487w, 700px"><img decoding="async" style="max-width: 700px !important" title="Site Audit &ndash;  Backlinko &ndash; Overview" alt="Site Audit &ndash; Backlinko &ndash; Overview" data-aspect-ratio="0.72571428571429" src="https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.png" srcset="https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.png 2500w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-300x218.png 300w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1280x930.png 1280w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-768x558.png 768w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1536x1116.png 1536w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-2048x1488.png 2048w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-480x349.png 480w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-640x465.png 640w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-960x697.png 960w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1440x1046.png 1440w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1600x1162.png 1600w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1920x1395.png 1920w" sizes="(max-width: 700px) 100v

487w, 700px" loading="lazy"></picture></figure>
488<p>At the end, you want a fast, stable, and easy-to-parse website.</p>
489<p>Thatâs what earns AI citations.</p>
490<h3>Step 2. Maintain Wikipedia + Knowledge Graph Accuracy</h3>
491<p>AI systems rely on public data sources to build their understanding of your brand.</p>
492<p>If that information is wrong, every answer AI generates about you will be too.</p>
493<p>Wikipedia is one of the most cited sources on ChatGPT for all industries covered in Semrushâs AI Visibility Index.</p>
494<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 79.48%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-300x238.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1280x1017.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-768x610.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1536x1221.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-2048x1628.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-480x382.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-640x509.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-960x763.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1440x1145.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1600x1272.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1920x1526.webp 1920w" sizes="(max-width: 700px) 100v

494w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Overall &ndash; ChatGPT &amp; Wikipedia" alt="Semrush Enterprise &ndash; Overall &ndash; ChatGPT &amp; Wikipedia" data-aspect-ratio="0.79428571428571" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-300x238.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1280x1017.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-768x610.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1536x1221.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-2048x1628.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-480x382.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-640x509.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-960x763.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1440x1145.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1600x1272.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1920x1526.png 1920w" sizes="(max-width: 700px) 100v

494w, 700px" loading="lazy"></picture></figure>
495<p>Interestingly, Google AI Mode leans heavily on its Knowledge Graph to validate facts about companies and products.</p>
496<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 81.48%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-300x244.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1280x1043.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-768x626.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1536x1252.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-2048x1669.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-480x391.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-640x521.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-960x782.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1440x1173.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1600x1304.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1920x1564.webp 1920w" sizes="(max-width: 700px) 100v

496w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise &ndash; Overall &ndash; Google AI Mode" alt="Semrush Enterprise &ndash; Overall &ndash; Google AI Mode" data-aspect-ratio="0.81428571428571" src="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.png" srcset="https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-300x244.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1280x1043.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-768x626.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1536x1252.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-2048x1669.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-480x391.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-640x521.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-960x782.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1440x1173.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1600x1304.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1920x1564.png 1920w" sizes="(max-width: 700px) 100v

496w, 700px" loading="lazy"></picture></figure>
497<p>When your Wikipedia page contains outdated info â or your Knowledge Graph shows old details â those inaccuracies get baked into AI responses.</p>
498<p>That hurts trust, sentiment, and your chance of being cited in the long-term.</p>
499<p>So your job is twofold:</p>
500<ol>
501<li>Make sure your brand exists in these systems</li>
502<li>Keep the data clean and current</li>
503</ol>
504<p>Start with your Wikipedia page.</p>
505<p>If you have one, audit it quarterly.</p>
506<p>Fix factual errors, like outdated product names, revenue ranges, or leadership bios.</p>
507<p>Support every edit with a credible third-party source: news coverage, analyst reports, or industry publications.</p>
508<p>Wikipedia doesnât allow brands to directly promote themselves. And promotional edits get removed.</p>
509<figure style="max-width: 650px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 86.6%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-300x260.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1280x1108.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-768x665.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1536x1330.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-2048x1774.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-480x416.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-640x554.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-960x831.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1440x1247.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1600x1386.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1920x1663.webp 1920w" sizes="(max-width: 650px) 100vw, 650px"><img decoding="async" style="max-width: 650px !important" title="Wikipedia &ndash; Yes, it is promotion" alt="Wikipedia &ndash; Yes, it is promotion" data-aspect-ratio="0.86615384615385" src="https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.png" srcset="https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-300x260.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1280x1108.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-768x665.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1536x1330.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-2048x1774.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-480x416.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-640x554.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-960x831.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1440x1247.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1600x1386.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1920x1663.png 1920w" sizes="(max-width: 650px) 100vw, 650px" loading="lazy"></picture></figure>
510<p>But updates to fix factual errors usually stick. As long as you provide solid citations.</p>
511<p>You can use the âTalkâ page of your Wikipedia entry to propose corrections.</p>
512<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 72.36%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-300x217.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1280x926.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-768x556.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1536x1111.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-2048x1482.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-480x347.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-640x463.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-960x695.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1440x1042.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1600x1158.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1920x1389.webp 1920w" sizes="(max-width: 700px) 100v

512w, 700px"><img decoding="async" style="max-width: 700px !important" title="Wikipedia &ndash; Talk page" alt="Wikipedia &ndash; Talk page" data-aspect-ratio="0.72428571428571" src="https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.png" srcset="https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-300x217.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1280x926.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-768x556.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1536x1111.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-2048x1482.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-480x347.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-640x463.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-960x695.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1440x1042.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1600x1158.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1920x1389.png 1920w" sizes="(max-width: 700px) 100v

512w, 700px" loading="lazy"></picture></figure>
513<p>If you donât have a Wikipedia page, youâll need to meet notability guidelines.</p>
514<p>That typically means coverage in multiple independent, well-known publications.</p>
515<p>Once thatâs in place, a neutral editor (not on your payroll) can create the page.</p>
516<p>Next, fix your Knowledge Graph.</p>
517<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 92.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-300x277.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1280x1182.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-768x709.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1536x1418.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-2048x1891.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-480x443.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-640x591.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-960x886.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1440x1329.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1600x1477.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1920x1773.webp 1920w" sizes="(max-width: 700px) 100v

517w, 700px"><img decoding="async" style="max-width: 700px !important" title="Google SERP &ndash; Semrush &ndash; Knowledge graph" alt="Google SERP &ndash; Semrush &ndash; Knowledge graph" data-aspect-ratio="0.92285714285714" src="https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.png" srcset="https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-300x277.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1280x1182.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-768x709.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1536x1418.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-2048x1891.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-480x443.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-640x591.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-960x886.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1440x1329.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1600x1477.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1920x1773.png 1920w" sizes="(max-width: 700px) 100v

517w, 700px" loading="lazy"></picture></figure>
518<p>Google pulls its brand facts for its knowledge graph from multiple sources. Like Wikidata, Wikipedia, Crunchbase, social profiles, and your own schema markup.</p>
519<p>Start by âclaimingâ your Knowledge Panel.</p>
520<p>This means a knowledge panel already exists for your company when you search its name. You just have to claim it by verifying your identity.</p>
521<figure style="max-width: 600px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 116.28%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-300x349.webp 300w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1280x1488.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-768x893.webp 768w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1321x1536.webp 1321w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1761x2048.webp 1761w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-480x558.webp 480w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-640x744.webp 640w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-960x1116.webp 960w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1440x1674.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1600x1860.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1920x2233.webp 1920w" sizes="(max-width: 600px) 100vw, 600px"><img decoding="async" style="max-width: 600px !important" title="Claim this knowledge panel" alt="Claim this knowledge panel" data-aspect-ratio="1.1633333333333" src="https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.png" srcset="https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.png 2500w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-300x349.png 300w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1280x1488.png 1280w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-768x893.png 768w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1321x1536.png 1321w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1761x2048.png 1761w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-480x558.png 480w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-640x744.png 640w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-960x1116.png 960w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1440x1674.png 1440w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1600x1860.png 1600w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1920x2233.png 1920w" sizes="(max-width: 600px) 100vw, 600px" loading="lazy"></picture></figure>
522<p>If you donât see one, youâll need to feed Google more structured signals.</p>
523<p>Start by adding or improving your Organization schema on your homepage.</p>
524<figure style="max-width: 650px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 126.04%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2024/03/schema-organization.webp 2500w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-300x378.webp 300w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1280x1613.webp 1280w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-768x968.webp 768w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1219x1536.webp 1219w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1625x2048.webp 1625w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-480x605.webp 480w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-640x807.webp 640w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-960x1210.webp 960w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1440x1815.webp 1440w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1600x2017.webp 1600w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1920x2420.webp 1920w" sizes="(max-width: 650px) 100v

524w, 650px"><img decoding="async" style="max-width: 650px !important" title="Schema &ndash; Organization" alt="Schema &ndash; Organization" data-aspect-ratio="1.26" src="https://api.backlinko.com/app/uploads/2024/03/schema-organization.png" srcset="https://api.backlinko.com/app/uploads/2024/03/schema-organization.png 2500w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-300x378.png 300w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1280x1613.png 1280w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-768x968.png 768w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1219x1536.png 1219w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1625x2048.png 1625w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-480x605.png 480w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-640x807.png 640w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-960x1210.png 960w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1440x1815.png 1440w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1600x2017.png 1600w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1920x2420.png 1920w" sizes="(max-width: 650px) 100vw, 650px" loading="lazy"></picture></figure>
525<p>Then, make sure your company has a proper Wikidata entry. Google may use this to build its Knowledge Graph.</p>
526
527<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
528    <div class="media">
529                <figure class="sc-picture media-left hidden-sm-down">
530            <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-note.png" alt="" loading="lazy">        </figure>
531                <div class="media-body">
532            <blockquote class="sc-quote">
533                <p><strong>Note:</strong> Adding your company to Wikidata is much easier than getting a full Wikipedia entry. But you still need to follow the guidelines. Stick to neutral language, avoid any promotional tone, and cite credible third-party sources.</p>
534<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border">
535<div class="backlinko-img-placeholder" style="display: none; padding-bottom: 81%"></div>
536<picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-300x243.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1280x1037.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-768x622.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1536x1244.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-2048x1659.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-480x389.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-640x518.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-960x778.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1440x1166.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1600x1296.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1920x1555.webp 1920w" sizes="(max-width: 700px) 100v

536w, 700px"><img decoding="async" style="max-width: 700px !important" title="Wikidata &ndash; Zoho Corporation" alt="Wikidata &ndash; Zoho Corporation" data-aspect-ratio="0.81" src="https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.png" srcset="https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-300x243.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1280x1037.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-768x622.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1536x1244.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-2048x1659.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-480x389.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-640x518.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-960x778.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1440x1166.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1600x1296.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1920x1555.png 1920w" sizes="(max-width: 700px) 100v

536w, 700px" loading="lazy"></picture></figure>
537            </blockquote>
538            <div class="media">
539                                <figure class="sc-picture media-left hidden-md-up">
540                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-note.png" alt="" loading="lazy">                </figure>
541                                <cite class="sc-name media-body media-middle">
542                                    </cite>
543            </div>
544        </div>
545    </div>
546</div>
547
548
549<p>A strong Wikipedia page and Google knowledge panel shape how AI understands your brand.</p>
550<p>Get them right, and you build a foundation of factual authority that AI systems can trust.</p>
551<h3>Step 3. Publish Transparent Pricing</h3>
552<p>Hidden pricing creates negative sentiment that AI systems pick up and amplify.</p>
553<p>When users can&#8217;t find your pricing, they turn to Reddit and LinkedIn. And the speculation isn&#8217;t always favorable.</p>
554<p>For instance, Workaday doesnât show its pricing.</p>
555<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 72.36%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.

555webp 2500w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-300x217.webp 300w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1280x926.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-768x556.webp 768w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1536x1111.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-2048x1482.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-480x347.webp 480w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-640x463.webp 640w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-960x695.webp 960w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1440x1042.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1600x1158.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1920x1389.webp 1920w" sizes="(max-width: 700px) 100v

555w, 700px"><img decoding="async" style="max-width: 700px !important" title="Workday doesn&rsquo;t show it&rsquo;s pricing" alt="Workday doesn&#039;t show it&#039;s pricing" data-aspect-ratio="0.72428571428571" src="https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.png" srcset="https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.png 2500w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-300x217.png 300w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1280x926.png 1280w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-768x556.png 768w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1536x1111.png 1536w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-2048x1482.png 2048w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-480x347.png 480w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-640x463.png 640w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-960x695.png 960w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1440x1042.png 1440w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1600x1158.png 1600w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1920x1389.png 1920w" sizes="(max-width: 700px) 100v

555w, 700px" loading="lazy"></picture></figure>
556<p>And the Reddit comments arenât helpful to its potential customers.</p>
557<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 41.56%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-300x125.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1280x532.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-768x319.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1536x638.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-2048x851.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-480x199.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-640x266.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-960x399.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1440x598.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1600x665.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1920x798.webp 1920w" sizes="(max-width: 700px) 100v

557w, 700px"><img decoding="async" style="max-width: 700px !important" title="Reddit &ndash; Workday comments aren&rsquo;t helpful" alt="Reddit &ndash; Workday comments aren&#039;t helpful" data-aspect-ratio="0.41571428571429" src="https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.png" srcset="https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-300x125.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1280x532.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-768x319.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1536x638.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-2048x851.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-480x199.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-640x266.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-960x399.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1440x598.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1600x665.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1920x798.png 1920w" sizes="(max-width: 700px) 100v

557w, 700px" loading="lazy"></picture></figure>
558<p>According to Semrush&#8217;s AI Visibility Index, when enterprise software hides pricing behind &#8220;Contact Sales,&#8221; AI uses speculative data points from Reddit and LinkedIn.</p>
559<p>And it often links that brand with <strong>negative price sentiment</strong>.</p>
560<p>Because AI systems are biased toward answering, even if it means citing speculation.</p>
561<p>They&#8217;d rather quote a complaint from third-party sites about &#8220;probably expensive&#8221; than admit they don&#8217;t know.</p>
562<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 59%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-300x177.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1280x755.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-768x453.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1536x906.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-2048x1208.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-480x283.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-640x378.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-960x566.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1440x850.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1600x944.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1920x1133.webp 1920w" sizes="(max-width: 700px) 100v

562w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  Quote a complaint" alt="ChatGPT &ndash; Quote a complaint" data-aspect-ratio="0.59" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-300x177.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1280x755.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-768x453.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1536x906.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-2048x1208.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-480x283.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-640x378.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-960x566.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1440x850.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1600x944.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1920x1133.png 1920w" sizes="(max-width: 700px) 100v

562w, 700px" loading="lazy"></picture></figure>
563<p>Without clear pricing, you&#8217;re also excluded from value-comparison queries like &#8220;best budget option&#8221; or &#8220;most cost-effective for enterprises.&#8221;</p>
564<p>Publishing transparent pricing creates reliable data that AI trusts over speculation.</p>
565<p>Now I understand this isnât always possible for every brand. Whether to show pricing depends on various other decisions and strategies.</p>
566<p>But if you want to build trust for higher AI visibility and positive sentiment, transparent pricing is important.</p>
567<p>Which means:</p>
568<ul>
569<li>Include tier breakdowns with feature comparisons</li>
570<li>Spell out annual vs. monthly options</li>
571<li>List any limitations or user caps</li>
572<li>Update your pricing on G2, Capterra, and other review sites</li>
573</ul>
574<p>When reliable sources like your pricing page and G2 have clear information, AI stops turning to speculation.</p>
575<p>That transparency becomes part of your brand identity and authority.</p>
576<h3>Step 4. Expand Documentation &amp; FAQs</h3>
577<p>Your support docs and help center often get cited more than your homepage.</p>
578<p>Because AI systems look for detailed, problem-solving content. Not marketing copy.</p>
579<p>Apple holds one of the highest shares of voice in ChatGPT and Google AI Mode responses for the Consumer Electronics vertical.</p>
580<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 80.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-300x241.webp 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1280x1028.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-768x617.webp 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1536x1234.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-2048x1645.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-480x386.webp 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-640x514.webp 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-960x771.webp 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1440x1157.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1600x1285.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1920x1542.webp 1920w" sizes="(max-width: 700px) 100v

580w, 700px"><img decoding="async" style="max-width: 700px !important" title="Consumer Electronics &ndash; Shares of voice &ndash; Apple" alt="Consumer Electronics &ndash; Shares of voice &ndash; Apple" data-aspect-ratio="0.80285714285714" src="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.png" srcset="https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.png 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-300x241.png 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1280x1028.png 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-768x617.png 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1536x1234.png 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-2048x1645.png 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-480x386.png 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-640x514.png 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-960x771.png 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1440x1157.png 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1600x1285.png 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1920x1542.png 1920w" sizes="(max-width: 700px) 100v

580w, 700px" loading="lazy"></picture></figure>
581<p>Its support documentation appears consistently in AI citations across tech queries.</p>
582<p>When I ask ChatGPT how to fix an iPhone issue, it cites support.apple.com.</p>
583<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 88.92%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-300x267.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1280x1138.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-768x683.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1536x1366.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-2048x1821.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-480x427.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-640x569.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-960x854.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1440x1280.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1600x1423.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1920x1707.webp 1920w" sizes="(max-width: 700px) 100v

583w, 700px"><img decoding="async" style="max-width: 700px !important" title="Google AI Mode &ndash; Apple support" alt="Google AI Mode &ndash; Apple support" data-aspect-ratio="0.88857142857143" src="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.png" srcset="https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-300x267.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1280x1138.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-768x683.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1536x1366.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-2048x1821.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-480x427.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-640x569.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-960x854.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1440x1280.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1600x1423.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1920x1707.png 1920w" sizes="(max-width: 700px) 100v

583w, 700px" loading="lazy"></picture></figure>
584<p>Product documentation dominates citations in technical verticals.</p>
585<p><em>Why?</em></p>
586<p>Because it answers specific questions with step-by-step clarity.</p>
587<p>Your product documentation is a citation goldmine if you structure it right.</p>
588<p>Start by creating dedicated pages for common problems. &#8220;How to integrate [Product] with [Product]&#8221; beats a generic integrations page.</p>
589<p>For example, Dialpad has dedicated pages for each app it integrates with.</p>
590<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 119.32%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-300x358.webp 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1280x1527.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-768x916.webp 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1287x1536.webp 1287w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1716x2048.webp 1716w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-480x573.webp 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-640x764.webp 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-960x1145.webp 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1440x1718.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1600x1909.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1920x2291.webp 1920w" sizes="(max-width: 700px) 100v

590w, 700px"><img decoding="async" style="max-width: 700px !important" title="Dialpad &ndash; All Aps" alt="Dialpad &ndash; All Aps" data-aspect-ratio="1.1928571428571" src="https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.png" srcset="https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.png 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-300x358.png 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1280x1527.png 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-768x916.png 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1287x1536.png 1287w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1716x2048.png 1716w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-480x573.png 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-640x764.png 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-960x1145.png 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1440x1718.png 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1600x1909.png 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1920x2291.png 1920w" sizes="(max-width: 700px) 100v

590w, 700px" loading="lazy"></picture></figure>
591<p>And each page clearly explains how to connect both apps.</p>
592<figure style="max-width: 650px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 82.72%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-300x248.webp 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1280x1059.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-768x635.webp 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1536x1271.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-2048x1694.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-480x397.webp 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-640x529.webp 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-960x794.webp 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1440x1191.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1600x1324.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1920x1588.webp 1920w" sizes="(max-width: 650px) 100vw, 650px"><img decoding="async" style="max-width: 650px !important" title="Dialpad &ndash; App Marketplace" alt="Dialpad &ndash; App Marketplace" data-aspect-ratio="0.82769230769231" src="https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.png" srcset="https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.png 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-300x248.png 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1280x1059.png 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-768x635.png 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1536x1271.png 1536w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-2048x1694.png 2048w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-480x397.png 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-640x529.png 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-960x794.png 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1440x1191.png 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1600x1324.png 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1920x1588.png 1920w" sizes="(max-width: 650px) 100vw, 650px" loading="lazy"></picture></figure>
593<p>Next, write troubleshooting guides that address real user issues.</p>
594<p>(You can learn about these issues from your sales teams, account managers, and social media conversations.)</p>
595<p>Also, build a comprehensive FAQ library that actually answers questions. Not marketing-friendly softballs, but the hard questions users really ask.</p>
596<p>Make sure every page is crawlable:</p>
597<ul>
598<li>Use static HTML for all documentation</li>
599<li>Create XML sitemaps specifically for docs</li>
600<li>Implement breadcrumb navigation</li>
601<li>Add schema markup for HowTo and FAQ content</li>
602</ul>
603<p>The goal is to become the default source when AI needs to explain how your product works.</p>
604<p>Not through SEO tricks, but by publishing the most helpful, detailed, accessible documentation in your space.</p>
605<h3>Step 5. Create Original Research That AI Wants to Cite</h3>
606<p>Original research gives AI systems something they can&#8217;t find anywhere else. Your data becomes the evidence they need.</p>
607<p>Take SentinelOne as an example. Itâs a well-known brand in cybersecurity.</p>
608<p>They regularly publish threat reports, original data, and technical insights.</p>
609<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 62.28%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-300x187.webp 300w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1280x797.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-768x478.webp 768w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1536x957.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-2048x1275.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-480x299.webp 480w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-640x399.webp 640w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-960x598.webp 960w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1440x897.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1600x996.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1920x1196.webp 1920w" sizes="(max-width: 700px) 100v

609w, 700px"><img decoding="async" style="max-width: 700px !important" title="SentinelOne &ndash; Original research" alt="SentinelOne &ndash; Original research" data-aspect-ratio="0.62285714285714" src="https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.png" srcset="https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.png 2500w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-300x187.png 300w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1280x797.png 1280w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-768x478.png 768w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1536x957.png 1536w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-2048x1275.png 2048w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-480x299.png 480w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-640x399.png 640w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-960x598.png 960w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1440x897.png 1440w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1600x996.png 1600w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1920x1196.png 1920w" sizes="(max-width: 700px) 100v

609w, 700px" loading="lazy"></picture></figure>
610<p>This is one of the reasons they often get cited as a source in AI responses.</p>
611<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 60.04%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-300x180.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1280x769.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-768x461.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1536x922.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-2048x1230.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-480x288.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-640x384.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-960x576.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1440x865.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1600x961.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1920x1153.webp 1920w" sizes="(max-width: 700px) 100v

611w, 700px"><img decoding="async" style="max-width: 700px !important" title="ChatGPT &ndash;  SentinelOne as source" alt="ChatGPT &ndash; SentinelOne as source" data-aspect-ratio="0.6" src="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.png" srcset="https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-300x180.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1280x769.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-768x461.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1536x922.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-2048x1230.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-480x288.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-640x384.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-960x576.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1440x865.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1600x961.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1920x1153.png 1920w" sizes="(max-width: 700px) 100v

611w, 700px" loading="lazy"></picture></figure>
612<p>In the intro, I said very few brands are both mentioned and cited by AI. Remember?</p>
613<p>SentinelOne is one of those brands that has built dual authority.</p>
614<p>According to Semrushâs AI Visibility Index, itâs the 15th most cited and 19th most mentioned brand in the Digital Technology vertical.</p>
615<p>Because it publishes original insights that arenât available anywhere.</p>
616<p>And AI systems want: verified data, industry insights, and quotable statistics.</p>
617<p>But not all research gets cited equally.</p>
618<ul>
619<li>Annual surveys with significant sample sizes (think: 500+) carry weight. But &#8220;State of [Industry]&#8221; reports based on 50 responses might not.</li>
620<li>Benchmark studies comparing real performance data become go-to references. But thinly-veiled sales pitches disguised as research might get ignored.</li>
621</ul>
622<p>You can use your proprietary data to create original research reports.</p>
623<p>Or team up with market research companies like Centiment that can help you collect data through surveys.</p>
624<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 61%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-300x183.webp 300w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1280x781.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-768x468.webp 768w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1536x937.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-2048x1249.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-480x293.webp 480w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-640x390.webp 640w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-960x586.webp 960w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1440x878.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1600x976.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1920x1171.webp 1920w" sizes="(max-width: 700px) 100v

624w, 700px"><img decoding="async" style="max-width: 700px !important" title="Centiment &ndash; Survey Lifecycle" alt="Centiment &ndash; Survey Lifecycle" data-aspect-ratio="0.61" src="https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.png" srcset="https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.png 2500w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-300x183.png 300w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1280x781.png 1280w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-768x468.png 768w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1536x937.png 1536w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-2048x1249.png 2048w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-480x293.png 480w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-640x390.png 640w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-960x586.png 960w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1440x878.png 1440w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1600x976.png 1600w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1920x1171.png 1920w" sizes="(max-width: 700px) 100v

624w, 700px" loading="lazy"></picture></figure>
625<p>When creating these reports:</p>
626<ul>
627<li>Lead with key findings in bullet points</li>
628<li>Include methodology details for credibility</li>
629<li>Provide downloadable data sets when possible</li>
630<li>Add structured data markup for datasets</li>
631</ul>
632<p>Also, promote findings through press releases and industry publications.</p>
633<p>When Forbes, TechCrunch, and other leading publications cover your research, AI systems are more likely to notice.</p>
634<p>Like this SentinelOne report covered by Forbes:</p>
635<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 55.04%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-300x165.webp 300w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1280x705.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-768x423.webp 768w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1536x845.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-2048x1127.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-480x264.webp 480w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-640x352.webp 640w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-960x528.webp 960w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1440x793.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1600x881.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1920x1057.webp 1920w" sizes="(max-width: 700px) 100v

635w, 700px"><img decoding="async" style="max-width: 700px !important" title="Forbes &ndash; SentinelOne &ndash; Report" alt="Forbes &ndash; SentinelOne &ndash; Report" data-aspect-ratio="0.55" src="https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.png" srcset="https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.png 2500w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-300x165.png 300w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1280x705.png 1280w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-768x423.png 768w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1536x845.png 1536w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-2048x1127.png 2048w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-480x264.png 480w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-640x352.png 640w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-960x528.png 960w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1440x793.png 1440w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1600x881.png 1600w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1920x1057.png 1920w" sizes="(max-width: 700px) 100v

635w, 700px" loading="lazy"></picture></figure>
636<p>The compound effect here is powerful.</p>
637<p>Your research gets cited by news outlets â which gets cited by AI â which drives more coverage â which builds more authority.</p>
638<p>That&#8217;s how you go from being mentioned to being the source everyone (including AI) trusts.</p>
639<h2>Pulling It All Together â Running Both Playbooks</h2>
640<p>You&#8217;ve seen the framework. Now it&#8217;s time to execute.</p>
641<h3>Step 1. Audit Your Current AI Visibility</h3>
642<p>Start by understanding your baseline.</p>
643<p>Run test queries in ChatGPT and Google AI Mode or use an <a href="https://backlinko.com/tools/ai-visibility-checker">AI visibility checker</a>. Search for your brand, your category, your product, and the problems you solve.</p>
644<p>Note where youâre mentioned (in the answer itself) and where you&#8217;re cited (in the source list). Screenshot everything.</p>
645<p>If you&#8217;re using <a title="Semrush's Enterprise AIO" href="https://www.semrush.com/lp/enterprise-aio/en/?utm_campaign=llm-tracking-tools&amp;utm_source=backlinko.com&amp;utm_medium=referral&amp;_gl=1*101702t*_gcl_au*MTYxNTM0NDc4LjE3NTY3MDM4NjA.*_ga*MTEyNTk1MzYzOS4xNzQ4NDY4MTE1*_ga_HYWKMHR981*czE3NTcxMTI2NDgkbzE2OCRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDA.*_ga_BPNLXP3JQG*czE3NTcxMTI2NDgkbzEzMSRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDM4MTkzMTcyOQ.." target="_blank" rel="noopener">Semrush&#8217;s Enterprise AIO</a>, you can use Competitor Rankings to see how often your brand shows up in AI answers compared to your competitors.</p>
646<figure style="max-width: 700px" class="backlinko-image__screenshot backlinko-image backlinko-has-border"><div class="backlinko-img-placeholder" style="display: none; padding-bottom: 77.56%"></div><picture><source type="image/webp" srcset="https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.webp 2500w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-300x233.webp 300w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1280x993.webp 1280w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-768x596.webp 768w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1536x1191.webp 1536w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-2048x1588.webp 2048w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-480x372.webp 480w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-640x496.webp 640w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-960x745.webp 960w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1440x1117.webp 1440w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1600x1241.webp 1600w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1920x1489.webp 1920w" sizes="(max-width: 700px) 100v

646w, 700px"><img decoding="async" style="max-width: 700px !important" title="Semrush Enterprise AIO &ndash; Backlinko &ndash; Brand Changes &amp; Rankings" alt="Semrush Enterprise AIO &ndash; Backlinko &ndash; Brand Changes &amp; Rankings" data-aspect-ratio="0.77571428571429" src="https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.png" srcset="https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.png 2500w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-300x233.png 300w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1280x993.png 1280w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-768x596.png 768w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1536x1191.png 1536w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-2048x1588.png 2048w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-480x372.png 480w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-640x496.png 640w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-960x745.png 960w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1440x1117.png 1440w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1600x1241.png 1600w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1920x1489.png 1920w" sizes="(max-width: 700px) 100v

646w, 700px" loading="lazy"></picture></figure>
647<h3>Step 2. Build Parallel Campaigns</h3>
648<p>Both playbooks need to run simultaneously.</p>
649<p>You can&#8217;t wait to be &#8220;seen&#8221; before building trust.</p>
650<ul>
651<li><strong>Playbook 1 (Seen):</strong> Customer success drives review campaigns. Community managers engage in forums. PR pushes for &#8220;best of&#8221; list inclusion.</li>
652<li><strong>Playbook 2 (Trusted):</strong> Product publishes transparent pricing. SEO and engineering improve site structure. Support expands help content. Marketing creates original research.</li>
653</ul>
654<p>The key is coordination.</p>
655<p>Create a shared dashboard to track each teamâs contributions to AI visibility.</p>
656<h3>Step 3. Monitor and Iterate</h3>
657<p>AI visibility shifts fast. What worked last month might not work today.</p>
658<p>Track your mentions and citations monthly.</p>
659<p>Use an LLM tracking tool like Semrush or a manual prompt list to see how you&#8217;re showing up (and how often).</p>
660
661<div class="sc-quote alert blue-box font-georgia type-normal transparent-img-bg">
662    <div class="media">
663                <figure class="sc-picture media-left hidden-sm-down">
664            <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-further-reading.png" alt="" loading="lazy">        </figure>
665                <div class="media-body">
666            <blockquote class="sc-quote">
667                <p><strong>Further reading:</strong> <a title="5 LLM Visibility Tools to Track Your Brand in AI Search" href="https://backlinko.com/llm-tracking-tools" target="_blank" rel="noopener">5 LLM Visibility Tools to Track Your Brand in AI Search</a></p>
668            </blockquote>
669            <div class="media">
670                                <figure class="sc-picture media-left hidden-md-up">
671                    <img decoding="async" src="https://api.backlinko.com/app/uploads/2024/06/icon-further-reading.png" alt="" loading="lazy">                </figure>
672                                <cite class="sc-name media-body media-middle">
673                                    </cite>
674            </div>
675        </div>
676    </div>
677</div>
678
679
680<p>Watch for imbalances.</p>
681<p>Strong mentions but weak citations? Focus on authority signals from Playbook 2.</p>
682<p>Cited often but rarely mentioned? Ramp up your community and sentiment work.</p>
683<p>Also: watch your competitors. When someone jumps in AI visibility, reverse-engineer what changed.</p>
684<p>New PR coverage? More reviews? A pricing update?</p>
685<p>The brands winning AI search aren&#8217;t waiting for perfect strategies. They&#8217;re testing, learning, and adjusting faster than their competition.</p>
686<h2>The AI Visibility Window is Open</h2>
687<p>In addition to listing your brand, AI platforms influence what buyers see, trust, and choose.</p>
688<p>And right now, AI visibility is anyone&#8217;s game. Only a few brands in each industry have cracked the code of being both mentioned and cited.</p>
689<p>That means even established giants can be outmaneuvered if you move faster on AI strategy.</p>
690<p>So while competitors debate whether AI search matters, you can build the presence that captures tomorrow&#8217;s buyers.</p>
691<p>The Seen &amp; Trusted Framework gives you the direction.</p>
692<p>Run both playbooks. At once.</p></div><div class="css-bdbbyj"><p>Backlinko is owned by Semrush. Weâre still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.</p>
693</div></div><aside class="css-1sc3ikw"><div><div class="css-157tl12"><div style="background-color:#f2f2ff" class="css-4psldr"><h3>See How AI Talks About Your Brand</h3><p>Discover how ChatGPT, Google AI Mode, and Perplexity mention, position, and frame your brand â including share of voice and sentiment.</p><div><a href="https://www.semrush.com/ai-seo/brand-performance/?utm_source=backlinko.com&amp;utm_medium=referral&amp;utm_campaign=ai-search-strategy" target="_self" class="css-tblkmu">Check My AI Visibility</a><a href="https://www.semrush.com/ai-seo/brand-performance/?utm_source=backlinko.com&amp;utm_medium=referral&amp;utm_campaign=ai-search-strategy" target="_self" class="css-tblkmu">Compare With Competitors</a></div></div></div></div></aside></div></div></article></main></div><footer class="css-160f2kj"><div class="css-zit9dk"><div class="css-y0yqp8"><div class="css-1bt10q5"><div class="css-atrq9l"><div class="css-1bt10q5"><div class="css-wrreui"><a title="Backlinko" class="css-1rd24e5" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="188" height="25" viewB

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694<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"criticalImage":null,"preview":false,"page":null,"post":{"id":"cG9zdDoxOTE4MzQ=","title":"How to Rank in AI Search (New Strategy \u0026 Framework)","slug":"ai-search-strategy","uri":"/ai-search-strategy","postId":191834,"content":"\u003cp\u003eAI is already reshaping how buyers discover and choose brands.\u003c/p\u003e\n\u003cp\u003eWhen someone asks ChatGPT or Google AI Mode about your category, two things happen:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBrands are \u003cstrong\u003ementioned\u003c/strong\u003e in the answer\u003c/li\u003e\n\u003cli\u003eSources are \u003cstrong\u003ecited\u003c/strong\u003e as proof\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 86.12%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"AI Search Visibility\" alt=\"AI Search Visibility\" data-aspect-ratio=\"0.86142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-300x258.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1280x1102.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-768x661.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1536x1323.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-2048x1764.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-480x413.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-640x551.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-960x827.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1440x1240.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1600x1378.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-visibility-1920x1654.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eMost companies get one or the other. Very few win both.\u003c/p\u003e\n\u003cp\u003eAnd thatâs the problem.\u003c/p\u003e\n\u003cp\u003eAccording to the latest \u003ca title=\"AI Visibility Index\" href=\"https://ai-visibility-index.semrush.com/?utm_campaign=ai-search-strategy\u0026utm_source=backlinko.com\u0026utm_medium=referral\" target=\"_blank\" rel=\"noopener\"\u003eSemrush Enterprise AI Visibility Index\u003c/a\u003e, only a small fraction of companies appear in AI answers as both seen (mentions) and trusted (citations).\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 55.16%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-300x165.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1280x706.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-768x424.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1536x847.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-2048x1130.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-480x265.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-640x353.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-960x530.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1440x794.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1600x883.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1920x1059.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush \u0026ndash; AI Visibility Index Study \u0026ndash; Source-Mention Overlap\" alt=\"Semrush \u0026ndash; AI Visibility Index Study \u0026ndash; Source-Mention Overlap\" data-aspect-ratio=\"0.55142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-300x165.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1280x706.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-768x424.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1536x847.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-2048x1130.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-480x265.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-640x353.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-960x530.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1440x794.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1600x883.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-ai-visibility-index-study-source-mention-overlap-1920x1059.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThat gap is the opportunity.\u003c/p\u003e\n\u003cp\u003eWeâre proposing the \u003cstrong\u003eSeen \u0026amp; Trusted (S\u0026amp;T) Framework\u003c/strong\u003e â a systematic approach to help your brand earn mentions in \u003ca href=\"https://backlinko.com/answer-engine-optimization-aeo\"\u003eAI answers\u003c/a\u003e and citations as a trusted source.\u003c/p\u003e\n\u003cp\u003eDo both, and you multiply visibility, trust, and conversions across platforms like ChatGPT, Google AI Mode, and Perplexity.\u003c/p\u003e\n\u003cp\u003eSEO remains the foundation.\u003c/p\u003e\n\u003cp\u003eBut AI doesn\u0026#8217;t just look at your site. It pulls signals from review platforms, Reddit threads, news coverage, support docs, and community discussions.\u003c/p\u003e\n\u003cp\u003eWhen those signals are fragmented, your competitors will own the conversation.\u003c/p\u003e\n\u003cp\u003eThis guide shows you exactly how to fix that with two playbooks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGet Seen:\u003c/strong\u003e Win favorable mentions in AI answers\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBe Trusted:\u003c/strong\u003e Earn citations as a reliable source\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eRun them together and you give AI no choice but to recognize, reference, and recommend your brand.\u003c/p\u003e\n  \n    \n    \u003caside class=\"sc-semrush-cta semrush-form\"\u003e\n      \n      \u003cheader\u003e\n        \u003cdiv\u003e\n                      \u003cp class=\"h3\"\u003eReady to Build Your AI Search Strategy?\u003c/p\u003e\n          \n                      \u003cp\u003eAnalyze your current AI visibility. See how often your brand is mentioned and cited in ChatGPT, Google AI Mode, and more.\u003c/p\u003e\n                  \u003c/div\u003e\n\n              \u003c/header\u003e\n\n      \u003cform action=\"https://www.semrush.com/ai-seo/overview/\" method=\"get\" target=\"_blank\"\u003e\n        \u003cinput class=\"form-control\" type=\"text\" name=\"q\" placeholder=\"Enter your domain\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_campaign\" value=\"ai-search-strategy\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_source\" value=\"backlinko.com\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_medium\" value=\"referral\"\u003e\n        \u003cbutton id=\"send-to-semrush\" class=\"btn btn-orange\" type=\"submit\"\u003eCheck Visibility\u003c/button\u003e\n      \u003c/form\u003e\n\n              \u003cfooter\u003e\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/semrush-logo_50c66e41.svg\" alt=\"Semrush Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/backlinko-logo_fcd71cff.svg\" alt=\"Backlinko Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n        \u003c/footer\u003e\n          \u003c/aside\u003e\n\n  \n\u003ch2\u003eWhy AI Search Strategy Isnât Just SEOâs Job\u003c/h2\u003e\n\u003cp\u003eYour SEO team can optimize every page on your site and still lose AI visibility to a competitor with weaker rankings but stronger brand signals.\u003c/p\u003e\n\u003cp\u003eWhy? Because AI systems pull signals from everywhere, not just your website.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 84.12%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.webp 2500w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-300x252.webp 300w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1280x1077.webp 1280w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-768x646.webp 768w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1536x1292.webp 1536w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-2048x1723.webp 2048w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-480x404.

694webp 480w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-640x538.webp 640w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-960x808.webp 960w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1440x1211.webp 1440w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1600x1346.webp 1600w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1920x1615.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"What SEOs Optimize for vs What ChatGPT Actually Cites\" alt=\"What SEOs Optimize for vs What ChatGPT Actually Cites\" data-aspect-ratio=\"0.84142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites.png 2500w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-300x252.png 300w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1280x1077.png 1280w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-768x646.png 768w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1536x1292.png 1536w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-2048x1723.png 2048w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-480x404.png 480w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-640x538.png 640w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-960x808.png 960w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1440x1211.png 1440w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1600x1346.png 1600w, https://api.backlinko.com/app/uploads/2025/06/what-seos-optimize-for-vs-what-chatgpt-actually-cites-1920x1615.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThe data supports this.\u003c/p\u003e\n\u003cp\u003eAccording to Kevin Indigâs State of AI Search report, brands are 6.5x more likely to be cited in AI answers \u003ca href=\"https://www.growth-memo.com/p/state-of-ai-search-optimization-2026\" title=\"State of AI Search Optimization - by Kevin Indig\" target=\"_blank\" rel=\"noopener\"\u003ethrough third-party sources\u003c/a\u003e than through their own website.\u003c/p\u003e\n\u003cp\u003eWhen AI generates responses, it mines:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReview platforms for product comparisons\u003c/li\u003e\n\u003cli\u003eReddit threads for pricing complaints\u003c/li\u003e\n\u003cli\u003eDeveloper forums for implementation details\u003c/li\u003e\n\u003cli\u003eNews sites for company credibility\u003c/li\u003e\n\u003cli\u003eSupport docs for feature explanations\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe challenge is that these signals live across different teams.\u003c/p\u003e\n\u003cp\u003eFor instance, your \u003cstrong\u003ecustomer success team\u003c/strong\u003e drives customer reviews on G2 and Capterra. But if they\u0026#8217;re not tracking review quality and detail, AI has nothing substantive to cite when comparing products.\u003c/p\u003e\n\u003cp\u003eSimilarly, your \u003cstrong\u003eproduct team\u003c/strong\u003e controls whether pricing and features are actually findable. Hide everything behind \u0026#8220;Contact Sales\u0026#8221; forms, and AI will either skip you entirely or make assumptions based on old Reddit threads.\u003c/p\u003e\n\u003cp\u003eYour \u003cstrong\u003ePR team\u003c/strong\u003e lands media coverage and analyst reports. These third-party mentions build the trust signals AI systems use to determine authority.\u003c/p\u003e\n\u003cp\u003eYour \u003cstrong\u003esupport and community teams\u003c/strong\u003e shape what gets said in forums and Discord servers. Their responses (or silence) directly influence how AI understands your product.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSEO and content teams\u003c/strong\u003e own the site structure and content creation. But that\u0026#8217;s just one piece now.\u003c/p\u003e\n\u003cp\u003eWithout coordination, you get strong performance in one area, killed by weakness in another.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 82.12%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-300x246.webp 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1280x1051.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-768x631.webp 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1536x1261.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-2048x1682.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-480x394.webp 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-640x526.webp 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-960x788.webp 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1440x1183.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1600x1314.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1920x1577.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"AI Search Strategy\" alt=\"AI Search Strategy\" data-aspect-ratio=\"0.82142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-300x246.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1280x1051.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-768x631.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1536x1261.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-2048x1682.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-480x394.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-640x526.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-960x788.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1440x1183.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1600x1314.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-search-strategy-1920x1577.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eTo grow AI visibility, you need synchronized campaigns â not just an âoptimize for AIâ line item tacked onto everyoneâs OKRs.\u003c/p\u003e\n\u003cp\u003eThatâs where the \u003cstrong\u003eSeen \u0026amp; Trusted Framework\u003c/strong\u003e comes in. It gives every team a role in building the signals AI depends on.\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-note.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003e\u003cstrong\u003eNote for enterprises:\u003c/strong\u003e Cross-departmental coordination is challenging.\u003c/p\u003e\n\u003cp\u003eFortunately, any progress each team makes in their area directly improves AI visibility.\u003c/p\u003e\n\u003cp\u003eBetter reviews? You win. More transparent pricing? You win. Active forum engagement? You win. It all compounds.\u003c/p\u003e\n\u003cp\u003eThis guide can be your internal business case. Forward the data on AI visibility gaps to stakeholders who need to see the competitive threat.\u003c/p\u003e\n\u003cp\u003eSolve this, and you\u0026#8217;ll gain a big edge over competitors who are stuck in silos.\u003c/p\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-note.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003ch2\u003ePlaybook 1 â How to Get Seen (The Sentiment Battle)\u003c/h2\u003e\n\u003cp\u003eGetting \u0026#8220;seen\u0026#8221; means showing up in AI responses as a mentioned brand, even without a citation link.\u003c/p\u003e\n\u003cp\u003eWhen a user asks ChatGPT, \u0026#8220;What are the best email marketing tools?\u0026#8221; they get names like HubSpot, ActiveCampaign, and MailChimp.\u003c/p\u003e\n\u003cp\u003eThese brands just won visibility without anyone clicking through.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 80.92%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-300x243.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1280x1036.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-768x621.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1536x1243.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-2048x1657.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-480x388.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-640x518.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-960x777.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1440x1165.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1600x1295.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1920x1554.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Brands won visibility\" alt=\"ChatGPT \u0026ndash; Brands won visibility\" data-aspect-ratio=\"0.80857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-300x243.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1280x1036.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-768x621.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1536x1243.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-2048x1657.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-480x388.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-640x518.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-960x777.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1440x1165.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1600x1295.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-brands-won-visibility-1920x1554.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eBut hereâs a challenge:\u003c/p\u003e\n\u003cp\u003eYou\u0026#8217;re fighting for favorable mentions against every competitor and alternative solution.\u003c/p\u003e\n\u003cp\u003eThis is the \u003cstrong\u003esentiment battle\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003eBecause AI doesn\u0026#8217;t just list brands. It characterizes them.\u003c/p\u003e\n\u003cp\u003eYou might get mentioned as \u0026#8220;expensive but comprehensive\u0026#8221; or \u0026#8220;affordable but limited.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eLike here, when I asked ChatGPT if ActiveCampaign is a good option:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 52.36%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-300x157.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1280x670.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-768x402.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1536x804.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-2048x1072.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-480x251.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-640x335.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-960x503.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1440x754.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1600x838.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1920x1005.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Prompt for email marketing\" alt=\"ChatGPT \u0026ndash; Prompt for email marketing\" data-aspect-ratio=\"0.52428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-300x157.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1280x670.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-768x402.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1536x804.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-2048x1072.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-480x251.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-640x335.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-960x503.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1440x754.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1600x838.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-prompt-for-email-marketing-1920x1005.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIn some cases, the response could be more negative than neutral. Like this:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 87.36%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-300x262.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1280x1118.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-768x671.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1536x1342.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-2048x1789.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-480x419.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-640x559.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-960x839.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1440x1258.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1600x1398.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1920x1677.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Respond is more negative than neutral\" alt=\"ChatGPT \u0026ndash; Respond is more negative than neutral\" data-aspect-ratio=\"0.87428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-300x262.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1280x1118.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-768x671.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1536x1342.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-2048x1789.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-480x419.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-640x559.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-960x839.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1440x1258.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1600x1398.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-respond-more-negative-than-neutral-1920x1677.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThese characterizations stick.\u003c/p\u003e\n\u003cp\u003eSo, how can your brand get more mentions and have a positive sentiment around?\u003c/p\u003e\n\u003cp\u003eThere are four main sources that AI systems mine for context.\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-tip.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003e\u003cstrong\u003ePro tip:\u003c/strong\u003e Track how AI platforms perceive your brand using \u003ca title=\"Semrushâs Enterprise AIO\" href=\"https://www.semrush.com/lp/enterprise-aio/en/?utm_campaign=llm-tracking-tools\u0026amp;utm_source=backlinko.com\u0026amp;utm_medium=referral\u0026amp;_gl=1*101702t*_gcl_au*MTYxNTM0NDc4LjE3NTY3MDM4NjA.*_ga*MTEyNTk1MzYzOS4xNzQ4NDY4MTE1*_ga_HYWKMHR981*czE3NTcxMTI2NDgkbzE2OCRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDA.*_ga_BPNLXP3JQG*czE3NTcxMTI2NDgkbzEzMSRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDM4MTkzMTcyOQ..\" target=\"_blank\" rel=\"noopener\"\u003eSemrushâs Enterprise AIO\u003c/a\u003e sentiment analysis.\u003c/p\u003e\n\u003cp\u003eIt shows whether mentions across ChatGPT, Claude, and other LLMs are positive, neutral, or negative.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\n\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 94.72%\"\u003e\u003c/div\u003e\n\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.webp 2500w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-300x284.webp 300w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1280x1212.webp 1280w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-768x727.webp 768w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1536x1455.webp 1536w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-2048x1940.webp 2048w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-480x455.webp 480w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-640x606.webp 640w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-960x909.webp 960w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1440x1364.webp 1440w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1600x1516.webp 1600w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1920x1819.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush AIO \u0026ndash; Backlinko \u0026ndash; AIO Overview\" alt=\"Semrush AIO \u0026ndash; Backlinko \u0026ndash; AIO Overview\" data-aspect-ratio=\"0.94714285714286\" src=\"https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview.png 2500w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-300x284.png 300w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1280x1212.png 1280w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-768x727.png 768w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1536x1455.png 1536w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-2048x1940.png 2048w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-480x455.png 480w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-640x606.png 640w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-960x909.png 960w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1440x1364.png 1440w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1600x1516.png 1600w, https://api.backlinko.com/app/uploads/2025/08/semrush-aio-backlinko-aio-overview-1920x1819.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-tip.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003ch3\u003eStep 1. Build Presence on the Right Review Sites\u003c/h3\u003e\n\u003cp\u003eAI systems heavily weigh review platforms when comparing products. But not all reviews are equal.\u003c/p\u003e\n\u003cp\u003eA detailed review explaining your onboarding process carries more weight than fifty \u0026#8220;Great product!\u0026#8221; ratings.\u003c/p\u003e\n\u003cp\u003eAI needs substance, like specific features, use cases, and outcomes it can reference when answering queries.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 56.76%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"reviews\" alt=\"reviews\" data-aspect-ratio=\"0.56714285714286\" src=\"https://api.backlinko.com/app/uploads/2025/09/reviews.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reviews.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reviews-300x170.png 300w, https://api.backlinko.com/app/uploads/2025/09/reviews-1280x727.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reviews-768x436.png 768w, https://api.backlinko.com/app/uploads/2025/09/reviews-1536x872.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reviews-2048x1162.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reviews-480x272.png 480w, https://api.backlinko.com/app/uploads/2025/09/reviews-640x363.png 640w, https://api.backlinko.com/app/uploads/2025/09/reviews-960x545.png 960w, https://api.backlinko.com/app/uploads/2025/09/reviews-1440x817.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reviews-1600x908.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reviews-1920x1090.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eG2 is one of the top sources for ChatGPT and Google AI Mode in the Digital Technology vertical, according to Semrush\u0026#8217;s AI Visibility Index.\u003c/p\u003e\n\u003cp\u003eThe platform gives AI everything it needs: reviews, features, pricing, and category comparisons all in one place.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 151.6%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-300x455.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1280x1940.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-768x1164.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1013x1536.webp 1013w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1351x2048.webp 1351w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-480x728.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-640x970.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-960x1455.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1440x2183.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1600x2426.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1920x2911.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Digital technology \u0026ndash; G2\" alt=\"Semrush Enterprise \u0026ndash; Digital technology \u0026ndash; G2\" data-aspect-ratio=\"1.5157142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-300x455.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1280x1940.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-768x1164.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1013x1536.png 1013w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1351x2048.png 1351w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-480x728.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-640x970.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-960x1455.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1440x2183.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1600x2426.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-digital-technology-g2com-1920x2911.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eSlack ranks among the top 20 brands by share of voice in AI responses for the Digital Technology vertical.\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003eShare of voice is a weighted metric from Semrush that reflects how often and how prominently a brand is mentioned across AI responses.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\n\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 87.32%\"\u003e\u003c/div\u003e\n\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-300x262.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1280x1118.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-768x671.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1536x1341.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-2048x1788.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-480x419.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-640x559.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-960x838.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1440x1257.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1600x1397.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1920x1677.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Brand mentions \u0026ndash; Digital technology\" alt=\"Semrush Enterprise \u0026ndash; Brand mentions \u0026ndash; Digital technology\" data-aspect-ratio=\"0.87285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-300x262.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1280x1118.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-768x671.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1536x1341.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-2048x1788.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-480x419.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-640x559.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-960x838.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1440x1257.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1600x1397.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-brand-mentions-digital-technology-1920x1677.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003ePart of that success comes from their G2 strategy.\u003c/p\u003e\n\u003cp\u003eWhen I ask ChatGPT, \u0026#8220;Is Slack worth it?\u0026#8221; it cites G2 as one of the sources.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 75.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-300x226.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1280x964.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-768x578.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1536x1157.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-2048x1543.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-480x362.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-640x482.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-960x723.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1440x1085.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1600x1205.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1920x1446.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash; Is Slack worth it \u0026ndash; G2 citation\" alt=\"ChatGPT \u0026ndash; Is Slack worth it \u0026ndash; G2 citation\" data-aspect-ratio=\"0.75285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-300x226.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1280x964.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-768x578.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1536x1157.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-2048x1543.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-480x362.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-640x482.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-960x723.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1440x1085.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1600x1205.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-is-slack-worth-it-g2-citation-1920x1446.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eLook at Slack\u0026#8217;s G2 reviews and you\u0026#8217;ll see why.\u003c/p\u003e\n\u003cp\u003eIts pricing, features, and other information are properly listed and up-to-date\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 55.4%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-300x166.webp 300w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1280x709.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-768x425.webp 768w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1536x851.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-2048x1135.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-480x266.webp 480w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-640x355.webp 640w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-960x532.webp 960w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1440x798.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1600x886.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1920x1064.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Slack G2 \u0026ndash; Pricing options\" alt=\"Slack G2 \u0026ndash; Pricing options\" data-aspect-ratio=\"0.55428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options.png 2500w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-300x166.png 300w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1280x709.png 1280w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-768x425.png 768w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1536x851.png 1536w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-2048x1135.png 2048w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-480x266.png 480w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-640x355.png 640w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-960x532.png 960w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1440x798.png 1440w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1600x886.png 1600w, https://api.backlinko.com/app/uploads/2025/09/slack-g2-pricing-options-1920x1064.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eUsers write detailed reviews about channel organization, workflow automation, and integration setups.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 145.72%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-300x437.webp 300w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1280x1865.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-768x1119.webp 768w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1054x1536.webp 1054w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1405x2048.webp 1405w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-480x699.webp 480w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-640x933.webp 640w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-960x1399.webp 960w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1440x2098.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1600x2332.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1920x2798.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Slack\u0026rsquo;s G2 review\" alt=\"Slack\u0026#039;s G2 review\" data-aspect-ratio=\"1.4571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review.png 2500w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-300x437.png 300w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1280x1865.png 1280w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-768x1119.png 768w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1054x1536.png 1054w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1405x2048.png 1405w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-480x699.png 480w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-640x933.png 640w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-960x1399.png 960w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1440x2098.png 1440w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1600x2332.png 1600w, https://api.backlinko.com/app/uploads/2025/09/slacks-g2-review-1920x2798.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eG2 isnât the only platform that matters.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFor B2B SaaS:\u003c/strong\u003e G2, Capterra, and GetApp\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFor ecommerce:\u003c/strong\u003e Amazon reviews\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFor local/service businesses:\u003c/strong\u003e Yelp and Google Reviews\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIn my experience, the depth of the review matters just as much as the platform â if not more.\u003c/p\u003e\n\u003cp\u003eYouâll see many very detailed product reviews as a source in AI answers from sites with low domain authority.\u003c/p\u003e\n\u003cp\u003eSo, what does this mean in practice?\u003c/p\u003e\n\u003cp\u003eYou need reviews from customers. And your review strategy needs four components:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTiming:\u003c/strong\u003e Email customers after they\u0026#8217;ve used your product enough to give meaningful feedbac, but while the experience is still fresh\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eTemplates:\u003c/strong\u003e Provide prompts highlighting specific features to discuss. \u0026#8220;How did our API save you development time?\u0026#8221; beats \u0026#8220;Please review us.\u0026#8221;\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eIncentives:\u003c/strong\u003e Reward detail over ratings. A $XX credit for reviews over 200 words can generate more AI-friendly content\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eEngagement:\u003c/strong\u003e Respond to every review. AI systems recognize vendor engagement as a trust signal.\u003c/li\u003e\n\u003c/ul\u003e\n\n            \u003cdiv class=\"sc-embed-youtube embed-responsive embed-responsive-16by9 w-75-md-up\"\u003e\n            \u003ciframe class=\"embed-responsive-item\" data-consent=\"analytics\" data-src=\"//www.youtube.com/embed/eLrNmra_xyU?rel=0\" allowfullscreen loading=\"lazy\" decoding=\"async\"\u003e\n            \u003c/iframe\u003e\n        \u003c/div\u003e\n    \n    \n\u003ch3\u003eStep 2. Participate in Community Discussions\u003c/h3\u003e\n\u003cp\u003eCommunity platforms are where real product conversations happen. And AI systems are listening.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eReddit threads comparing alternatives\u003c/li\u003e\n\u003cli\u003eStack Overflow discussions about implementation\u003c/li\u003e\n\u003cli\u003eQuora answers explaining use cases\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThese unfiltered conversations shape how AI understands and recommends products.\u003c/p\u003e\n\u003cp\u003eReddit and Quora consistently rank among the top sources cited by ChatGPT and Google AI Mode across industries.\u003c/p\u003e\n\u003cp\u003eLike in the Business \u0026amp; Professional Services vertical here:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 164.88%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-300x495.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1280x2110.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-768x1266.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-932x1536.webp 932w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1242x2048.webp 1242w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-480x791.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-640x1055.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-960x1583.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1440x2374.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1600x2638.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1920x3166.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Business and professional services\" alt=\"Semrush Enterprise \u0026ndash; Business and professional services\" data-aspect-ratio=\"1.6485714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-300x495.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1280x2110.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-768x1266.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-932x1536.png 932w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1242x2048.png 1242w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-480x791.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-640x1055.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-960x1583.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1440x2374.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1600x2638.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-business-and-professional-services-1920x3166.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eOnline form builder Tally is a great example of dominating community discussions and winning the AI search.\u003c/p\u003e\n\u003cp\u003eAI-powered search is now their biggest acquisition channel, with ChatGPT being their top referrer.\u003c/p\u003e\n\u003cp\u003eThis is their weekly signup growth of the past year, driven by AI search:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 50.44%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-300x151.webp 300w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1280x646.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-768x387.webp 768w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1536x775.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-2048x1033.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-480x242.webp 480w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-640x323.webp 640w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-960x484.webp 960w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1440x726.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1600x807.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1920x968.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Tally \u0026ndash; AI powered search\" alt=\"Tally \u0026ndash; AI powered search\" data-aspect-ratio=\"0.50428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search.png 2500w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-300x151.png 300w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1280x646.png 1280w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-768x387.png 768w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1536x775.png 1536w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-2048x1033.png 2048w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-480x242.png 480w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-640x323.png 640w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-960x484.png 960w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1440x726.png 1440w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1600x807.png 1600w, https://api.backlinko.com/app/uploads/2025/09/tally-ai-powered-search-1920x968.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eHow are they doing this?\u003c/p\u003e\n\u003cp\u003eMarie Martens, co-founder of Tally, \u003ca title=\"From 2 to $3M ARR: How We Bootstrapped Tally With a Tiny Team\" href=\"https://blog.tally.so/from-2-to-3m-arr-how-we-bootstrapped-tally-with-a-tiny-team/\" target=\"_blank\" rel=\"noopener\"\u003ewrites\u003c/a\u003e:\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/09/marie-martens.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003eâInclusion of web browsing is turned on by default, which made forums, Reddit posts, blog mentions, and authentic UGC part of the AIâs source materialâ¦ Weâve invested for years in showing up in those places by sharing what we learn, answering questions, and being human.â\u003c/p\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/09/marie-martens.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003eHereâs Marie talking about her product on Reddit:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 139.72%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-300x419.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1280x1788.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-768x1073.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1099x1536.webp 1099w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1466x2048.webp 1466w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-480x671.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-640x894.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-960x1341.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1440x2012.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1600x2236.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1920x2683.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Marie talking about her product\" alt=\"Reddit \u0026ndash; Marie talking about her product\" data-aspect-ratio=\"1.3971428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-300x419.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1280x1788.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-768x1073.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1099x1536.png 1099w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1466x2048.png 1466w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-480x671.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-640x894.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-960x1341.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1440x2012.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1600x2236.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-talking-about-her-product-1920x2683.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAnd answering usersâ questions:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 61.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-300x184.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1280x785.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-768x471.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1536x942.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-2048x1256.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-480x294.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-640x392.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-960x589.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1440x883.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1600x981.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1920x1177.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Marie answering users question\" alt=\"Reddit \u0026ndash; Marie answering users question\" data-aspect-ratio=\"0.61285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-300x184.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1280x785.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-768x471.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1536x942.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-2048x1256.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-480x294.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-640x392.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-960x589.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1440x883.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1600x981.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-answering-users-question-1920x1177.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAnd partaking in ongoing conversations:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 113.16%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-300x339.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1280x1448.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-768x869.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1357x1536.webp 1357w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1810x2048.webp 1810w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-480x543.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-640x724.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-960x1086.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1440x1630.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1600x1811.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1920x2173.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Marie partaking in ongoing conversation\" alt=\"Reddit \u0026ndash; Marie partaking in ongoing conversation\" data-aspect-ratio=\"1.1314285714286\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-300x339.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1280x1448.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-768x869.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1357x1536.png 1357w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1810x2048.png 1810w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-480x543.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-640x724.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-960x1086.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1440x1630.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1600x1811.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-marie-partaking-in-ongoing-conversation-1920x2173.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThis authentic engagement creates the context AI needs.\u003c/p\u003e\n\u003cp\u003eSo, when I ask ChatGPT whatâs the best free online form builder, it mentions (and recommends) Tally.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 92.8%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-300x278.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1280x1188.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-768x713.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1536x1425.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-2048x1901.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-480x445.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-640x594.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-960x891.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1440x1336.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1600x1485.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1920x1782.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Best free online form builder\" alt=\"ChatGPT \u0026ndash; Best free online form builder\" data-aspect-ratio=\"0.92857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-300x278.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1280x1188.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-768x713.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1536x1425.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-2048x1901.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-480x445.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-640x594.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-960x891.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1440x1336.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1600x1485.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-free-online-form-builder-1920x1782.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eBig brands like Zoho take part in Reddit discussions as well. To answer questions, address concerns, and control their brand sentiment.\u003c/p\u003e\n\u003cp\u003eLike here:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 131.96%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-300x396.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1280x1689.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-768x1013.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1164x1536.webp 1164w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1552x2048.webp 1552w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-480x633.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-640x845.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-960x1267.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1440x1900.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1600x2111.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1920x2534.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Zoho take part in discussions\" alt=\"Reddit \u0026ndash; Zoho take part in discussions\" data-aspect-ratio=\"1.32\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-300x396.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1280x1689.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-768x1013.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1164x1536.png 1164w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1552x2048.png 1552w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-480x633.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-640x845.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-960x1267.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1440x1900.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1600x2111.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-zoho-take-part-in-discussions-1920x2534.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eZoho ranks among the top brands by share of voice in ChatGPT and Google AI Mode responses. Just behind Google.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 56.92%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-300x171.webp 300w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x729.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-768x437.webp 768w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x874.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1166.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-480x273.webp 480w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-640x364.webp 640w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-960x546.webp 960w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x820.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x911.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1093.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Top Brands by Share of voice in ChatGPT \u0026amp; Google AI Mode \u0026ndash; Responses\" alt=\"Top Brands by Share of voice in ChatGPT \u0026amp; Google AI Mode \u0026ndash; Responses\" data-aspect-ratio=\"0.56857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-300x171.png 300w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x729.png 1280w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-768x437.png 768w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x874.png 1536w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1166.png 2048w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-480x273.png 480w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-640x364.png 640w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-960x546.png 960w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x820.png 1440w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x911.png 1600w, https://api.backlinko.com/app/uploads/2025/09/top-brands-by-share-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1093.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThe community platforms like Reddit, Overflow, Quora, and even LinkedIn matter a lot in AI visibility:\u003c/p\u003e\n\u003cp\u003eYour community and customer success teams should be active on these platforms.\u003c/p\u003e\n\u003cp\u003eBut presence alone isn\u0026#8217;t enough.\u003c/p\u003e\n\u003cp\u003eYour strategy needs authenticity.\u003c/p\u003e\n\u003cp\u003eHow?\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnswer questions even when you\u0026#8217;re not the solution\u003c/li\u003e\n\u003cli\u003eAddress common misconceptions about your product (donât let misinformation take over threads)\u003c/li\u003e\n\u003cli\u003eShare your actual product roadmap, including what you won\u0026#8217;t build\u003c/li\u003e\n\u003cli\u003eGive detailed, honest responses to user complaints, even if it means acknowledging past mistakes\u003c/li\u003e\n\u003cli\u003eEncourage your product, support, or founder teams to answer technical or niche questions directly\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAI systems can detect promotional language. They prioritize helpful responses over sales pitches.\u003c/p\u003e\n\u003cp\u003eThe brands winning community presence treat forums like customer support, not marketing channels.\u003c/p\u003e\n  \n    \n    \u003caside class=\"sc-semrush-cta semrush-form\"\u003e\n      \n      \u003cheader\u003e\n        \u003cdiv\u003e\n                      \u003cp class=\"h3\"\u003eDonât Let Competitors Own the AI Conversation\u003c/p\u003e\n          \n                      \u003cp\u003eEnter your domain to see the signals AI platforms use today. Then apply the Seen \u0026amp; Trusted Framework to start winning visibility.\u003c/p\u003e\n                  \u003c/div\u003e\n\n              \u003c/header\u003e\n\n      \u003cform action=\"https://www.semrush.com/ai-seo/overview/\" method=\"get\" target=\"_blank\"\u003e\n        \u003cinput class=\"form-control\" type=\"text\" name=\"q\" placeholder=\"Enter your domain\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_campaign\" value=\"ai-search-strategy\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_source\" value=\"backlinko.com\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_medium\" value=\"referral\"\u003e\n        \u003cbutton id=\"send-to-semrush\" class=\"btn btn-orange\" type=\"submit\"\u003eCheck Visibility\u003c/button\u003e\n      \u003c/form\u003e\n\n              \u003cfooter\u003e\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/semrush-logo_50c66e41.svg\" alt=\"Semrush Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/backlinko-logo_fcd71cff.svg\" alt=\"Backlinko Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n        \u003c/footer\u003e\n          \u003c/aside\u003e\n\n  \n\u003ch3\u003eStep 3. Engineer UGC and Social Proof\u003c/h3\u003e\n\u003cp\u003eUser-generated content and social proof create a feedback loop that AI systems amplify.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhen customers share their wins on LinkedIn\u003c/li\u003e\n\u003cli\u003eWhen users post before-and-after case studies\u003c/li\u003e\n\u003cli\u003eWhen teams document their workflows publicly\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eâ¦all of this becomes training data.\u003c/p\u003e\n\u003cp\u003eBrands with strong community engagement and visible social proof see higher mention rates across AI platforms.\u003c/p\u003e\n\u003cp\u003ePatagonia is a fitting example here.\u003c/p\u003e\n\u003cp\u003eWhen I ask ChatGPT about sustainable outdoor brands, Patagonia dominates the response.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 71.24%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-300x214.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1280x912.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-768x547.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1536x1094.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-2048x1459.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-480x342.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-640x456.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-960x684.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1440x1026.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1600x1140.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1920x1368.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Sustainable outdoor brands\" alt=\"ChatGPT \u0026ndash; Sustainable outdoor brands\" data-aspect-ratio=\"0.71285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-300x214.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1280x912.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-768x547.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1536x1094.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-2048x1459.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-480x342.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-640x456.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-960x684.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1440x1026.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1600x1140.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sustainable-outdoor-brands-1920x1368.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIn fact, Patagonia holds the highest share of voice in AI responses for the Fashion and Apparel vertical.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 73.36%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-300x220.webp 300w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1280x939.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-768x563.webp 768w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1536x1127.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-2048x1502.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-480x352.webp 480w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-640x470.webp 640w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-960x704.webp 960w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1440x1056.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1600x1174.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1920x1409.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Fashion \u0026amp; Apparel \u0026ndash; Share of voice in AI responses\" alt=\"Fashion \u0026amp; Apparel \u0026ndash; Share of voice in AI responses\" data-aspect-ratio=\"0.73428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-300x220.png 300w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1280x939.png 1280w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-768x563.png 768w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1536x1127.png 1536w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-2048x1502.png 2048w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-480x352.png 480w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-640x470.png 640w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-960x704.png 960w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1440x1056.png 1440w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1600x1174.png 1600w, https://api.backlinko.com/app/uploads/2025/09/fashion-and-apparel-share-of-voice-in-ai-responses-1920x1409.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThey consistently appear in discussions around \u0026#8220;ethical fashion\u0026#8221; and \u0026#8220;sustainable brands.\u0026#8221;\u003c/p\u003e\n\u003cp\u003eNot because they advertise, but because customers evangelize. And that advocacy is visible everywhere.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 129.04%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-300x387.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1280x1652.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-768x991.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1190x1536.webp 1190w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1587x2048.webp 1587w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-480x619.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-640x826.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-960x1239.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1440x1858.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1600x2065.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1920x2478.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Patagonia in discussions\" alt=\"Reddit \u0026ndash; Patagonia in discussions\" data-aspect-ratio=\"1.29\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-300x387.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1280x1652.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-768x991.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1190x1536.png 1190w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1587x2048.png 1587w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-480x619.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-640x826.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-960x1239.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1440x1858.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1600x2065.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonia-in-discussions-1920x2478.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eCustomers regularly mention their positive experience with Patagoniaâs exchange policy.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 64.6%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-300x194.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1280x827.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-768x496.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1536x992.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-2048x1323.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-480x310.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-640x413.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-960x620.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1440x930.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1600x1034.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1920x1240.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Patagonia\u0026rsquo;s exchange policy\" alt=\"Reddit \u0026ndash; Patagonia\u0026#039;s exchange policy\" data-aspect-ratio=\"0.64571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-300x194.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1280x827.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-768x496.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1536x992.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-2048x1323.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-480x310.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-640x413.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-960x620.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1440x930.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1600x1034.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-patagonias-exchange-policy-1920x1240.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThere are countless positive articles written on third-party platforms about their products.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 120.48%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-300x361.webp 300w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1280x1542.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-768x925.webp 768w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1275x1536.webp 1275w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1700x2048.webp 1700w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-480x578.webp 480w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-640x771.webp 640w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-960x1157.webp 960w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1440x1735.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1600x1928.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1920x2313.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"FashionBeans \u0026ndash; Is Patagonia a good brand\" alt=\"FashionBeans \u0026ndash; Is Patagonia a good brand\" data-aspect-ratio=\"1.2042857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand.png 2500w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-300x361.png 300w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1280x1542.png 1280w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-768x925.png 768w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1275x1536.png 1275w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1700x2048.png 1700w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-480x578.png 480w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-640x771.png 640w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-960x1157.png 960w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1440x1735.png 1440w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1600x1928.png 1600w, https://api.backlinko.com/app/uploads/2025/09/fashionbeans-is-patagonia-a-good-brand-1920x2313.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAnd on social platforms like Instagram.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 83.76%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-300x251.webp 300w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1280x1072.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-768x643.webp 768w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1536x1287.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-2048x1715.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-480x402.webp 480w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-640x536.webp 640w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-960x804.webp 960w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1440x1206.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1600x1340.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1920x1608.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Instagram \u0026ndash; About Patagonia\" alt=\"Instagram \u0026ndash; About Patagonia\" data-aspect-ratio=\"0.83714285714286\" src=\"https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia.png 2500w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-300x251.png 300w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1280x1072.png 1280w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-768x643.png 768w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1536x1287.png 1536w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-2048x1715.png 2048w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-480x402.png 480w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-640x536.png 640w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-960x804.png 960w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1440x1206.png 1440w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1600x1340.png 1600w, https://api.backlinko.com/app/uploads/2025/09/instagram-about-patagonia-1920x1608.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThese real-world endorsements are the kind of social proof AI recognizes and amplifies.\u003c/p\u003e\n\u003cp\u003eNo wonder Patagonia has a highly favorable sentiment score (according to the âPerceptionâ report of the \u003ca title=\"The Semrush AI Toolkit: Turn AI Mentions Into Business Wins\" href=\"https://www.semrush.com/ai-seo/brand-performance/?utm_campaign=ai-search-strategy\u0026utm_source=backlinko.com\u0026utm_medium=referral\" target=\"_blank\" rel=\"noopener\"\u003eAI SEO Toolkit\u003c/a\u003e).\u003c/p\u003e\n\u003cfigure style=\"max-width: 600px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 72.52%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-300x218.webp 300w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1280x928.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-768x557.webp 768w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1536x1114.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-2048x1485.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-480x348.webp 480w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-640x464.webp 640w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-960x696.webp 960w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1440x1044.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1600x1160.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1920x1392.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 600px !important\" title=\"AI SEO Toolkit \u0026ndash; Patagonia \u0026ndash; Overall Sentiment\" alt=\"AI SEO Toolkit \u0026ndash; Patagonia \u0026ndash; Overall Sentiment\" data-aspect-ratio=\"0.725\" src=\"https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment.png 2500w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-300x218.png 300w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1280x928.png 1280w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-768x557.png 768w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1536x1114.png 1536w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-2048x1485.png 2048w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-480x348.png 480w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-640x464.png 640w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-960x696.png 960w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1440x1044.png 1440w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1600x1160.png 1600w, https://api.backlinko.com/app/uploads/2025/09/ai-seo-toolkit-patagonia-overall-sentiment-1920x1392.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eSo, how do you get people creating content (and proof) that AI pays attention to?\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eEncourage customers to leave ratings on trusted third-party sites\u003c/li\u003e\n\u003cli\u003ePartner with micro-influencers to share authentic product stories, tips, and reviews in their own voice\u003c/li\u003e\n\u003cli\u003eInvite users to post before-and-after results or creative use cases\u003c/li\u003e\n\u003cli\u003eDesign features or experiences users want to show off (like Spotify Wrapped)\u003c/li\u003e\n\u003cli\u003eReward customers who share feedback or use cases publicly (early access, shoutouts, or swag)\u003c/li\u003e\n\u003cli\u003eReply to every public mention or tag because AI recognizes visible engagement\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe mistake most brands make?\u003c/p\u003e\n\u003cp\u003eAsking for just testimonials instead of conversations.\u003c/p\u003e\n\u003cp\u003eDon\u0026#8217;t ask customers to \u0026#8220;share their success story.\u0026#8221; Ask them to help others solve the same problem they faced.\u003c/p\u003e\n\u003cp\u003eThe resulting content is authentic, detailed, and exactly what AI systems look for.\u003c/p\u003e\n\u003ch3\u003eStep 4. Secure âBest ofâ List Inclusions\u003c/h3\u003e\n\u003cp\u003eComparison articles and \u0026#8216;best of\u0026#8217; lists are key sources for AI citations.\u003c/p\u003e\n\u003cp\u003eWhen TechRadar publishes an article on top âProject Management Tools for Remote Teams,â that article becomes source material for hun

694dreds of AI responses.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 84.04%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-300x252.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1280x1076.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-768x645.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1536x1291.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-2048x1721.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-480x403.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-640x538.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-960x807.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1440x1210.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1600x1345.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1920x1614.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash; TechRadar \u0026ndash; Citation\" alt=\"ChatGPT \u0026ndash; TechRadar \u0026ndash; Citation\" data-aspect-ratio=\"0.84\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-300x252.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1280x1076.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-768x645.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1536x1291.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-2048x1721.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-480x403.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-640x538.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-960x807.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1440x1210.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1600x1345.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-techradar-citation-1920x1614.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eWhen Live Science reviews running watches, those comparisons train AI\u0026#8217;s product recommendations.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 83.44%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-300x250.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1280x1068.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-768x641.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1536x1282.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-2048x1709.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-480x401.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-640x534.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-960x801.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1440x1202.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1600x1335.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1920x1602.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash; Running watches \u0026ndash; Live Science reviews\" alt=\"ChatGPT \u0026ndash; Running watches \u0026ndash; Live Science reviews\" data-aspect-ratio=\"0.83428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-300x250.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1280x1068.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-768x641.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1536x1282.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-2048x1709.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-480x401.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-640x534.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-960x801.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1440x1202.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1600x1335.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-live-science-reviews-running-watches-1920x1602.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThese third-party validations carry more weight than your own content ever could.\u003c/p\u003e\n\u003cp\u003eIn fact, sites that publish âbest ofâ listicles consistently appear as top sources for AI platforms â including Forbes, Business Insider, NerdWallet, and Tech Radar.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 158.92%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-300x477.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1280x2034.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-768x1221.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-967x1536.webp 967w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1289x2048.webp 1289w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-480x763.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-640x1017.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-960x1526.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1440x2288.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1600x2543.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1920x3051.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Overall\" alt=\"Semrush Enterprise \u0026ndash; Overall\" data-aspect-ratio=\"1.5885714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-300x477.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1280x2034.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-768x1221.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-967x1536.png 967w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1289x2048.png 1289w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-480x763.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-640x1017.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-960x1526.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1440x2288.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1600x2543.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-1920x3051.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eGarmin is a perfect example.\u003c/p\u003e\n\u003cp\u003eTheir products appear in virtually every \u0026#8220;best GPS watch\u0026#8221; article across running, cycling, and outdoor publications.\u003c/p\u003e\n\u003cp\u003eLike in this Runnerâs World article:\u003c/p\u003e\n\u003cfigure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 92.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-300x277.webp 300w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1280x1182.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-768x709.webp 768w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1536x1418.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-2048x1891.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-480x443.webp 480w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-640x591.webp 640w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-960x886.webp 960w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1440x1329.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1600x1477.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1920x1773.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 650px !important\" title=\"Runner\u0026rsquo;s World \u0026ndash; Best running watches\" alt=\"Runner\u0026#039;s World \u0026ndash; Best running watches\" data-aspect-ratio=\"0.92307692307692\" src=\"https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches.png 2500w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-300x277.png 300w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1280x1182.png 1280w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-768x709.png 768w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1536x1418.png 1536w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-2048x1891.png 2048w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-480x443.png 480w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-640x591.png 640w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-960x886.png 960w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1440x1329.png 1440w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1600x1477.png 1600w, https://api.backlinko.com/app/uploads/2025/09/runnersworld-best-running-watches-1920x1773.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eOr this piece in The Great Outdoors:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 76.64%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-300x230.webp 300w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1280x981.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-768x589.webp 768w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1536x1177.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-2048x1570.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-480x368.webp 480w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-640x490.webp 640w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-960x736.webp 960w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1440x1104.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1600x1226.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1920x1471.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"TGO Magazine \u0026ndash; Best GPS watches\" alt=\"TGO Magazine \u0026ndash; Best GPS watches\" data-aspect-ratio=\"0.76571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece.png 2500w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-300x230.png 300w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1280x981.png 1280w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-768x589.png 768w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1536x1177.png 1536w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-2048x1570.png 2048w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-480x368.png 480w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-640x490.png 640w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-960x736.png 960w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1440x1104.png 1440w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1600x1226.png 1600w, https://api.backlinko.com/app/uploads/2025/09/thegreatoutdoorsmag-piiece-1920x1471.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eBut what makes their strategy work is consistency across platforms.\u003c/p\u003e\n\u003cp\u003eYes, the specs are the same by nature.\u003c/p\u003e\n\u003cp\u003eBut what stands out is how consistently those specs, features, and images appear across independent sites.\u003c/p\u003e\n\u003cp\u003eThat repetition reinforces trust for AI systems, which see the same details confirmed again and again.\u003c/p\u003e\n\u003cp\u003eSo, when I ask ChatGPT, âWhich is the best GPS watch?â it mentions Garmin.\u003c/p\u003e\n\u003cp\u003eAnd it doesnât stop there. It highlights features that other third-party articles emphasize, like battery life, accuracy, solar charging, and water resistance.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 84.88%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-300x255.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1280x1086.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-768x652.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1536x1304.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-2048x1738.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-480x407.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-640x543.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-960x815.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1440x1222.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1600x1358.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1920x1630.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Best GPS Watch\" alt=\"ChatGPT \u0026ndash; Best GPS Watch\" data-aspect-ratio=\"0.84857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-300x255.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1280x1086.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-768x652.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1536x1304.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-2048x1738.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-480x407.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-640x543.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-960x815.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1440x1222.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1600x1358.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-best-gps-watch-1920x1630.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThis consistency across independent sources is why Garmin holds one of the highest shares of voice in ChatGPT and Google AI Mode responses for the Consumer Electronics vertical.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 80.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-300x241.webp 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x1028.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-768x617.webp 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x1234.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1645.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-480x386.webp 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-640x514.webp 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-960x771.webp 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x1157.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x1285.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1542.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Consumer Electronics \u0026ndash; Shares of voice \u0026ndash; ChatGPT \u0026amp; Google AI Mode \u0026ndash; Responses\" alt=\"Consumer Electronics \u0026ndash; Shares of voice \u0026ndash; ChatGPT \u0026amp; Google AI Mode \u0026ndash; Responses\" data-aspect-ratio=\"0.80285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses.png 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-300x241.png 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1280x1028.png 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-768x617.png 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1536x1234.png 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-2048x1645.png 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-480x386.png 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-640x514.png 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-960x771.png 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1440x1157.png 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1600x1285.png 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-in-chatgpt-and-google-ai-mode-responses-1920x1542.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eSo, how do you land in these âbest ofâ lists?\u003c/p\u003e\n\u003cp\u003eIt starts with a great product. Without that, no list will save you.\u003c/p\u003e\n\u003cp\u003eThat aside, you need to make journalists\u0026#8217; jobs easier. Most writers work under tight deadlines and will choose brands that provide ready-to-use assets over those that make them hunt.\u003c/p\u003e\n\u003cp\u003eSo build a dedicated press kit page with specs, pricing, high-res images, and other assets.\u003c/p\u003e\n\u003cp\u003eLike Garmin does here:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 128.44%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-300x385.webp 300w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1280x1644.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-768x986.webp 768w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1196x1536.webp 1196w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1595x2048.webp 1595w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-480x617.webp 480w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-640x822.webp 640w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-960x1233.webp 960w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1440x1850.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1600x2055.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1920x2466.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Garmin \u0026ndash; Press kit\" alt=\"Garmin \u0026ndash; Press kit\" data-aspect-ratio=\"1.2842857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit.png 2500w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-300x385.png 300w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1280x1644.png 1280w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-768x986.png 768w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1196x1536.png 1196w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1595x2048.png 1595w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-480x617.png 480w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-640x822.png 640w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-960x1233.png 960w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1440x1850.png 1440w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1600x2055.png 1600w, https://api.backlinko.com/app/uploads/2025/09/garmin-press-kit-1920x2466.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eNext, \u003cstrong\u003ereach out to journalists\u003c/strong\u003e and niche publications. Donât wait for them to find you.\u003c/p\u003e\n\u003cp\u003eTiming matters a lot as well.\u003c/p\u003e\n\u003cp\u003eMost âbest ofâ lists update annually. So, pitch your updates a few months before refreshes.\u003c/p\u003e\n\u003cp\u003eAlso, don\u0026#8217;t just target obvious lists. Focus on \u003cstrong\u003ecategory expansion\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003eFor instance, Garmin doesnât just appear in âbest GPS watchâ roundups. They also feature in broader outdoor and fitness lists that cover running, cycling, and multisport gear.\u003c/p\u003e\n\u003cp\u003eThat reach multiplies the mentions AI systems can cite.\u003c/p\u003e\n\u003cp\u003eThe bottom line: AI visibility favors the brands that keep showing up in independent comparisons.\u003c/p\u003e\n\u003cp\u003eSecure those âbest ofâ inclusions, and you increase your chances of being mentioned in AI answers.\u003c/p\u003e\n  \n    \n    \u003caside class=\"sc-semrush-cta semrush-form\"\u003e\n      \n      \u003cheader\u003e\n        \u003cdiv\u003e\n                      \u003cp class=\"h3\"\u003eFrom SEO to AI Search Strategy\u003c/p\u003e\n          \n                      \u003cp\u003eAudit your site for the mentions, citations, and trust signals that AI platforms look for â then turn insights into action.\u003c/p\u003e\n                  \u003c/div\u003e\n\n              \u003c/header\u003e\n\n      \u003cform action=\"https://www.semrush.com/ai-seo/overview/\" method=\"get\" target=\"_blank\"\u003e\n        \u003cinput class=\"form-control\" type=\"text\" name=\"q\" placeholder=\"Enter your domain\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_campaign\" value=\"ai-search-strategy\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_source\" value=\"backlinko.com\"\u003e\n        \u003cinput type=\"hidden\" name=\"utm_medium\" value=\"referral\"\u003e\n        \u003cbutton id=\"send-to-semrush\" class=\"btn btn-orange\" type=\"submit\"\u003eCheck Visibility\u003c/button\u003e\n      \u003c/form\u003e\n\n              \u003cfooter\u003e\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/semrush-logo_50c66e41.svg\" alt=\"Semrush Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n\n          \u003cfigure\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/themes/backlinko/dist/images/backlinko-logo_fcd71cff.svg\" alt=\"Backlinko Logo\" loading=\"lazy\"\u003e\n          \u003c/figure\u003e\n        \u003c/footer\u003e\n          \u003c/aside\u003e\n\n  \n\u003ch2\u003ePlaybook 2 â How to Be Trusted (The Authority Game)\u003c/h2\u003e\n\u003cp\u003eGetting mentioned is half the battle. Getting cited is the other half.\u003c/p\u003e\n\u003cp\u003eWhen AI systems cite your content, they\u0026#8217;re not just naming you. They\u0026#8217;re using you as evidence to support their answers.\u003c/p\u003e\n\u003cp\u003eLook at any ChatGPT or Google AI Mode response.\u003c/p\u003e\n\u003cp\u003eAt the bottom or side, you\u0026#8217;ll see a list of sources. These citations are what AI considers trustworthy enough to reference.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 83.12%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-300x249.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1280x1064.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-768x638.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1536x1277.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-2048x1702.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-480x399.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-640x532.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-960x798.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1440x1197.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1600x1330.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1920x1596.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google AI Mode \u0026ndash; Which is the best SEO tool\" alt=\"Google AI Mode \u0026ndash; Which is the best SEO tool\" data-aspect-ratio=\"0.83142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-300x249.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1280x1064.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-768x638.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1536x1277.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-2048x1702.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-480x399.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-640x532.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-960x798.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1440x1197.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1600x1330.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-which-is-the-best-seo-tool-1920x1596.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAccording to Semrush\u0026#8217;s AI Visibility Index, certain sources dominate AI citations across industries. Like Wikipedia, Reddit, Forbes, TechRadar, Bankrate, and Tomâs Guide.\u003c/p\u003e\n\u003cp\u003eThey have achieved, what I call, the âCitation Coreâ status.\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003e\u003cstrong\u003eCitation core (n.):\u003c/strong\u003e A small group of sites and brands that every major AI platform trusts, cites, and uses as default sources.\u003c/p\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2025/03/icon-remember-v2.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003e\u003cem\u003eWhy do these platforms get cited so often?\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAI systems trust sources with verified information, structured data, and established credibility. They need confidence in what they\u0026#8217;re citing.\u003c/p\u003e\n\u003cp\u003eThis is the authority game.\u003c/p\u003e\n\u003cp\u003eYou\u0026#8217;ve earned mentions through the sentiment battle. Now you need to build the trust that also earns you citations.\u003c/p\u003e\n\u003cp\u003eThis is how you maximize your AI visibility.\u003c/p\u003e\n\u003cp\u003eHere are five ways to build that authority.\u003c/p\u003e\n\u003ch3\u003eStep 1. Optimize Your Official Site for AI\u003c/h3\u003e\n\u003cp\u003eAI platforms can only cite what they can crawl, parse, and understand.\u003c/p\u003e\n\u003cp\u003eIf your details arenât exposed in clean, readable code, youâre invisible. No matter how good your content is.\u003c/p\u003e\n\u003cp\u003eUse semantic HTML to structure your content.\u003c/p\u003e\n\u003cp\u003eThat means marking up pricing tables, product specs, and feature lists with tags like \u0026lt;table\u0026gt;, \u0026lt;ul\u0026gt;, and \u0026lt;h2\u0026gt;.\u003c/p\u003e\n\u003cp\u003eDonât tuck information inside endless \u0026lt;div\u0026gt;s or custom layouts that hide meaning.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 67.6%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-300x203.webp 300w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1280x865.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-768x519.webp 768w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1536x1038.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-2048x1384.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-480x324.webp 480w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-640x433.webp 640w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-960x649.webp 960w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1440x973.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1600x1082.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1920x1298.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Non-sematic and sematic HTML\" alt=\"Non-sematic and sematic HTML\" data-aspect-ratio=\"0.67571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html.png 2500w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-300x203.png 300w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1280x865.png 1280w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-768x519.png 768w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1536x1038.png 1536w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-2048x1384.png 2048w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-480x324.png 480w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-640x433.png 640w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-960x649.png 960w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1440x973.png 1440w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1600x1082.png 1600w, https://api.backlinko.com/app/uploads/2025/09/non-sematic-and-sematic-html-1920x1298.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAlso, avoid relying on JavaScript to render your main content.\u003c/p\u003e\n\u003cp\u003eAI crawlers canât read JavaScript.\u003c/p\u003e\n\u003cp\u003eIf your pricing or docs load only after scripts fire or buttons click, those details will be skipped.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 77.28%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.webp 2500w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-300x232.webp 300w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1280x989.webp 1280w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-768x594.webp 768w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1536x1187.webp 1536w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-2048x1583.webp 2048w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-480x371.webp 480w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-640x495.webp 640w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-960x742.webp 960w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1440x1113.webp 1440w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1600x1236.webp 1600w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1920x1484.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Nothing appears with JavaScript disabled\" alt=\"Nothing appears with JavaScript disabled\" data-aspect-ratio=\"0.77285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled.png 2500w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-300x232.png 300w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1280x989.png 1280w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-768x594.png 768w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1536x1187.png 1536w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-2048x1583.png 2048w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-480x371.png 480w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-640x495.png 640w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-960x742.png 960w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1440x1113.png 1440w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1600x1236.png 1600w, https://api.backlinko.com/app/uploads/2025/08/nothing-appears-with-javascript-disabled-1920x1484.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAlmost every top-cited site in AI answers passes the Core Web Vitals assessment, which signals that the page loads fast, stays stable, and presents content in a clean structure.\u003c/p\u003e\n\u003cp\u003eLike Bankrate â the most cited source in Google AI Mode for the Finance vertical:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 99.2%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-300x298.webp 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1280x1270.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-150x150.webp 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-768x762.webp 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1536x1524.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-2048x2032.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-480x476.webp 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-640x635.webp 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-960x952.webp 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1440x1428.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1600x1587.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1920x1905.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"PageSpeed Insights \u0026ndash; Bankrate \u0026ndash; Mobile\" alt=\"PageSpeed Insights \u0026ndash; Bankrate \u0026ndash; Mobile\" data-aspect-ratio=\"0.99142857142857\" src=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile.png 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-300x298.png 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1280x1270.png 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-150x150.png 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-768x762.png 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1536x1524.png 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-2048x2032.png 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-480x476.png 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-640x635.png 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-960x952.png 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1440x1428.png 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1600x1587.png 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-bankrate-mobile-1920x1905.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eOr InStyle â the 8th most cited source on ChatGPT in the Fashion \u0026amp; Apparel vertical.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 99.92%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-300x300.webp 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1280x1279.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-150x150.webp 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-768x767.webp 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1536x1536.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-2048x2046.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-480x480.webp 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-640x639.webp 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-960x959.webp 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1440x1439.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1600x1599.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1920x1918.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"PageSpeed Insights \u0026ndash; InStyle \u0026ndash; Mobile\" alt=\"PageSpeed Insights \u0026ndash; InStyle \u0026ndash; Mobile\" data-aspect-ratio=\"0.99857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile.png 2500w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-300x300.png 300w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1280x1279.png 1280w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-150x150.png 150w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-768x767.png 768w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1536x1536.png 1536w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-2048x2046.png 2048w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-480x480.png 480w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-640x639.png 640w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-960x959.png 960w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1440x1439.png 1440w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1600x1599.png 1600w, https://api.backlinko.com/app/uploads/2025/09/pagespeed-insights-instyle-mobile-1920x1918.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThese sites consistently surface in AI responses because their pages are easy to crawl, fast to load, and simple to extract structured information from.\u003c/p\u003e\n\u003cp\u003eA lot of what youâll do to optimize your site for AI is SEO 101.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eStructure all key information in native HTML elements (no custom wrappers)\u003c/li\u003e\n\u003cli\u003eKeep important content visible on initial load (no tabs, accordions, or lazy-loaded sections)\u003c/li\u003e\n\u003cli\u003eUse schema where it reinforces facts: pricing, product, FAQ, organization\u003c/li\u003e\n\u003cli\u003eRun regular audits with JavaScript disabled to see what AI sees\u003c/li\u003e\n\u003cli\u003eMinimize layout shifts and script dependencies that delay full render\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor page-by-page analysis, you can use Googleâs \u003ca title=\"PageSpeed Insights\" href=\"https://pagespeed.web.dev/\" target=\"_blank\" rel=\"noopener\"\u003ePageSpeed Insights\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eTo check your entire siteâs health and performance, use Semrushâs \u003ca title=\"SEO Checker \u0026amp; Site Audit: Analyze Your Websiteâs SEO for Free\" href=\"https://www.semrush.com/siteaudit/?utm_campaign=ai-search-strategy\u0026utm_source=backlinko.com\u0026utm_medium=referral\" target=\"_blank\" rel=\"noopener\"\u003eSite Audit\u003c/a\u003e tool.\u003c/p\u003e\n\u003cp\u003eGet a detailed report showing technical issues on your website and how you can fix them.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 72.64%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.webp 2500w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-300x218.webp 300w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1280x930.webp 1280w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-768x558.webp 768w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1536x1116.webp 1536w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-2048x1488.webp 2048w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-480x349.webp 480w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-640x465.webp 640w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-960x697.webp 960w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1440x1046.webp 1440w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1600x1162.webp 1600w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1920x1395.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Site Audit \u0026ndash;  Backlinko \u0026ndash; Overview\" alt=\"Site Audit \u0026ndash; Backlinko \u0026ndash; Overview\" data-aspect-ratio=\"0.72571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview.png 2500w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-300x218.png 300w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1280x930.png 1280w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-768x558.png 768w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1536x1116.png 1536w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-2048x1488.png 2048w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-480x349.png 480w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-640x465.png 640w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-960x697.png 960w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1440x1046.png 1440w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1600x1162.png 1600w, https://api.backlinko.com/app/uploads/2025/07/site-audit-backlinko-overview-1920x1395.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAt the end, you want a fast, stable, and easy-to-parse website.\u003c/p\u003e\n\u003cp\u003eThatâs what earns AI citations.\u003c/p\u003e\n\u003ch3\u003eStep 2. Maintain Wikipedia + Knowledge Graph Accuracy\u003c/h3\u003e\n\u003cp\u003eAI systems rely on public data sources to build their understanding of your brand.\u003c/p\u003e\n\u003cp\u003eIf that information is wrong, every answer AI generates about you will be too.\u003c/p\u003e\n\u003cp\u003eWikipedia is one of the most cited sources on ChatGPT for all industries covered in Semrushâs AI Visibility Index.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 79.48%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-300x238.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1280x1017.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-768x610.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1536x1221.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-2048x1628.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-480x382.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-640x509.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-960x763.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1440x1145.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1600x1272.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1920x1526.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Overall \u0026ndash; ChatGPT \u0026amp; Wikipedia\" alt=\"Semrush Enterprise \u0026ndash; Overall \u0026ndash; ChatGPT \u0026amp; Wikipedia\" data-aspect-ratio=\"0.79428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-300x238.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1280x1017.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-768x610.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1536x1221.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-2048x1628.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-480x382.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-640x509.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-960x763.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1440x1145.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1600x1272.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-chatgpt-and-wikipedia-1920x1526.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eInterestingly, Google AI Mode leans heavily on its Knowledge Graph to validate facts about companies and products.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 81.48%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-300x244.webp 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1280x1043.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-768x626.webp 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1536x1252.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-2048x1669.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-480x391.webp 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-640x521.webp 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-960x782.webp 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1440x1173.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1600x1304.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1920x1564.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise \u0026ndash; Overall \u0026ndash; Google AI Mode\" alt=\"Semrush Enterprise \u0026ndash; Overall \u0026ndash; Google AI Mode\" data-aspect-ratio=\"0.81428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode.png 2500w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-300x244.png 300w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1280x1043.png 1280w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-768x626.png 768w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1536x1252.png 1536w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-2048x1669.png 2048w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-480x391.png 480w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-640x521.png 640w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-960x782.png 960w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1440x1173.png 1440w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1600x1304.png 1600w, https://api.backlinko.com/app/uploads/2025/09/semrush-enterprise-overall-google-ai-mode-1920x1564.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eWhen your Wikipedia page contains outdated info â or your Knowledge Graph shows old details â those inaccuracies get baked into AI responses.\u003c/p\u003e\n\u003cp\u003eThat hurts trust, sentiment, and your chance of being cited in the long-term.\u003c/p\u003e\n\u003cp\u003eSo your job is twofold:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eMake sure your brand exists in these systems\u003c/li\u003e\n\u003cli\u003eKeep the data clean and current\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eStart with your Wikipedia page.\u003c/p\u003e\n\u003cp\u003eIf you have one, audit it quarterly.\u003c/p\u003e\n\u003cp\u003eFix factual errors, like outdated product names, revenue ranges, or leadership bios.\u003c/p\u003e\n\u003cp\u003eSupport every edit with a credible third-party source: news coverage, analyst reports, or industry publications.\u003c/p\u003e\n\u003cp\u003eWikipedia doesnât allow brands to directly promote themselves. And promotional edits get removed.\u003c/p\u003e\n\u003cfigure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 86.6%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-300x260.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1280x1108.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-768x665.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1536x1330.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-2048x1774.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-480x416.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-640x554.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-960x831.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1440x1247.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1600x1386.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1920x1663.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 650px !important\" title=\"Wikipedia \u0026ndash; Yes, it is promotion\" alt=\"Wikipedia \u0026ndash; Yes, it is promotion\" data-aspect-ratio=\"0.86615384615385\" src=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-300x260.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1280x1108.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-768x665.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1536x1330.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-2048x1774.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-480x416.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-640x554.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-960x831.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1440x1247.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1600x1386.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-yes-it-is-promotion-1920x1663.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eBut updates to fix factual errors usually stick. As long as you provide solid citations.\u003c/p\u003e\n\u003cp\u003eYou can use the âTalkâ page of your Wikipedia entry to propose corrections.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 72.36%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-300x217.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1280x926.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-768x556.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1536x1111.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-2048x1482.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-480x347.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-640x463.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-960x695.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1440x1042.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1600x1158.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1920x1389.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Wikipedia \u0026ndash; Talk page\" alt=\"Wikipedia \u0026ndash; Talk page\" data-aspect-ratio=\"0.72428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-300x217.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1280x926.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-768x556.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1536x1111.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-2048x1482.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-480x347.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-640x463.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-960x695.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1440x1042.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1600x1158.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikipedia-talk-page-1920x1389.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIf you donât have a Wikipedia page, youâll need to meet notability guidelines.\u003c/p\u003e\n\u003cp\u003eThat typically means coverage in multiple independent, well-known publications.\u003c/p\u003e\n\u003cp\u003eOnce thatâs in place, a neutral editor (not on your payroll) can create the page.\u003c/p\u003e\n\u003cp\u003eNext, fix your Knowledge Graph.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 92.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-300x277.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1280x1182.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-768x709.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1536x1418.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-2048x1891.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-480x443.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-640x591.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-960x886.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1440x1329.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1600x1477.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1920x1773.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google SERP \u0026ndash; Semrush \u0026ndash; Knowledge graph\" alt=\"Google SERP \u0026ndash; Semrush \u0026ndash; Knowledge graph\" data-aspect-ratio=\"0.92285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-300x277.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1280x1182.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-768x709.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1536x1418.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-2048x1891.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-480x443.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-640x591.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-960x886.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1440x1329.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1600x1477.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-serp-semrush-knowledge-graph-1920x1773.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eGoogle pulls its brand facts for its knowledge graph from multiple sources. Like Wikidata, Wikipedia, Crunchbase, social profiles, and your own schema markup.\u003c/p\u003e\n\u003cp\u003eStart by âclaimingâ your Knowledge Panel.\u003c/p\u003e\n\u003cp\u003eThis means a knowledge panel already exists for your company when you search its name. You just have to claim it by verifying your identity.\u003c/p\u003e\n\u003cfigure style=\"max-width: 600px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 116.28%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-300x349.webp 300w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1280x1488.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-768x893.webp 768w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1321x1536.webp 1321w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1761x2048.webp 1761w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-480x558.webp 480w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-640x744.webp 640w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-960x1116.webp 960w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1440x1674.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1600x1860.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1920x2233.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 600px !important\" title=\"Claim this knowledge panel\" alt=\"Claim this knowledge panel\" data-aspect-ratio=\"1.1633333333333\" src=\"https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel.png 2500w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-300x349.png 300w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1280x1488.png 1280w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-768x893.png 768w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1321x1536.png 1321w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1761x2048.png 1761w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-480x558.png 480w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-640x744.png 640w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-960x1116.png 960w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1440x1674.png 1440w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1600x1860.png 1600w, https://api.backlinko.com/app/uploads/2025/09/claim-this-knowledge-panel-1920x2233.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIf you donât see one, youâll need to feed Google more structured signals.\u003c/p\u003e\n\u003cp\u003eStart by adding or improving your Organization schema on your homepage.\u003c/p\u003e\n\u003cfigure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 126.04%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2024/03/schema-organization.webp 2500w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-300x378.webp 300w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1280x1613.webp 1280w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-768x968.webp 768w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1219x1536.webp 1219w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1625x2048.webp 1625w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-480x605.webp 480w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-640x807.webp 640w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-960x1210.webp 960w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1440x1815.webp 1440w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1600x2017.webp 1600w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1920x2420.webp 1920w\" sizes=\"(max-width: 650px) 100v

694w, 650px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 650px !important\" title=\"Schema \u0026ndash; Organization\" alt=\"Schema \u0026ndash; Organization\" data-aspect-ratio=\"1.26\" src=\"https://api.backlinko.com/app/uploads/2024/03/schema-organization.png\" srcset=\"https://api.backlinko.com/app/uploads/2024/03/schema-organization.png 2500w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-300x378.png 300w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1280x1613.png 1280w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-768x968.png 768w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1219x1536.png 1219w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1625x2048.png 1625w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-480x605.png 480w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-640x807.png 640w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-960x1210.png 960w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1440x1815.png 1440w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1600x2017.png 1600w, https://api.backlinko.com/app/uploads/2024/03/schema-organization-1920x2420.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThen, make sure your company has a proper Wikidata entry. Google may use this to build its Knowledge Graph.\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-note.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003e\u003cstrong\u003eNote:\u003c/strong\u003e Adding your company to Wikidata is much easier than getting a full Wikipedia entry. But you still need to follow the guidelines. Stick to neutral language, avoid any promotional tone, and cite credible third-party sources.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\n\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 81%\"\u003e\u003c/div\u003e\n\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-300x243.webp 300w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1280x1037.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-768x622.webp 768w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1536x1244.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-2048x1659.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-480x389.webp 480w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-640x518.webp 640w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-960x778.webp 960w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1440x1166.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1600x1296.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1920x1555.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Wikidata \u0026ndash; Zoho Corporation\" alt=\"Wikidata \u0026ndash; Zoho Corporation\" data-aspect-ratio=\"0.81\" src=\"https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation.png 2500w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-300x243.png 300w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1280x1037.png 1280w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-768x622.png 768w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1536x1244.png 1536w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-2048x1659.png 2048w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-480x389.png 480w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-640x518.png 640w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-960x778.png 960w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1440x1166.png 1440w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1600x1296.png 1600w, https://api.backlinko.com/app/uploads/2025/09/wikidata-zoho-corporation-1920x1555.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-note.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003eA strong Wikipedia page and Google knowledge panel shape how AI understands your brand.\u003c/p\u003e\n\u003cp\u003eGet them right, and you build a foundation of factual authority that AI systems can trust.\u003c/p\u003e\n\u003ch3\u003eStep 3. Publish Transparent Pricing\u003c/h3\u003e\n\u003cp\u003eHidden pricing creates negative sentiment that AI systems pick up and amplify.\u003c/p\u003e\n\u003cp\u003eWhen users can\u0026#8217;t find your pricing, they turn to Reddit and LinkedIn. And the speculation isn\u0026#8217;t always favorable.\u003c/p\u003e\n\u003cp\u003eFor instance, Workaday doesnât show its pricing.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 72.36%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.

694webp 2500w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-300x217.webp 300w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1280x926.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-768x556.webp 768w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1536x1111.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-2048x1482.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-480x347.webp 480w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-640x463.webp 640w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-960x695.webp 960w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1440x1042.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1600x1158.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1920x1389.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Workday doesn\u0026rsquo;t show it\u0026rsquo;s pricing\" alt=\"Workday doesn\u0026#039;t show it\u0026#039;s pricing\" data-aspect-ratio=\"0.72428571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing.png 2500w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-300x217.png 300w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1280x926.png 1280w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-768x556.png 768w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1536x1111.png 1536w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-2048x1482.png 2048w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-480x347.png 480w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-640x463.png 640w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-960x695.png 960w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1440x1042.png 1440w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1600x1158.png 1600w, https://api.backlinko.com/app/uploads/2025/09/workaday-doesnt-show-its-pricing-1920x1389.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAnd the Reddit comments arenât helpful to its potential customers.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 41.56%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-300x125.webp 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1280x532.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-768x319.webp 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1536x638.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-2048x851.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-480x199.webp 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-640x266.webp 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-960x399.webp 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1440x598.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1600x665.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1920x798.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u0026ndash; Workday comments aren\u0026rsquo;t helpful\" alt=\"Reddit \u0026ndash; Workday comments aren\u0026#039;t helpful\" data-aspect-ratio=\"0.41571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful.png 2500w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-300x125.png 300w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1280x532.png 1280w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-768x319.png 768w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1536x638.png 1536w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-2048x851.png 2048w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-480x199.png 480w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-640x266.png 640w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-960x399.png 960w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1440x598.png 1440w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1600x665.png 1600w, https://api.backlinko.com/app/uploads/2025/09/reddit-workaday-comments-arent-helpful-1920x798.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAccording to Semrush\u0026#8217;s AI Visibility Index, when enterprise software hides pricing behind \u0026#8220;Contact Sales,\u0026#8221; AI uses speculative data points from Reddit and LinkedIn.\u003c/p\u003e\n\u003cp\u003eAnd it often links that brand with \u003cstrong\u003enegative price sentiment\u003c/strong\u003e.\u003c/p\u003e\n\u003cp\u003eBecause AI systems are biased toward answering, even if it means citing speculation.\u003c/p\u003e\n\u003cp\u003eThey\u0026#8217;d rather quote a complaint from third-party sites about \u0026#8220;probably expensive\u0026#8221; than admit they don\u0026#8217;t know.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 59%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-300x177.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1280x755.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-768x453.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1536x906.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-2048x1208.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-480x283.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-640x378.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-960x566.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1440x850.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1600x944.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1920x1133.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  Quote a complaint\" alt=\"ChatGPT \u0026ndash; Quote a complaint\" data-aspect-ratio=\"0.59\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-300x177.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1280x755.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-768x453.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1536x906.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-2048x1208.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-480x283.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-640x378.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-960x566.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1440x850.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1600x944.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-quote-a-complaint-1920x1133.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eWithout clear pricing, you\u0026#8217;re also excluded from value-comparison queries like \u0026#8220;best budget option\u0026#8221; or \u0026#8220;most cost-effective for enterprises.\u0026#8221;\u003c/p\u003e\n\u003cp\u003ePublishing transparent pricing creates reliable data that AI trusts over speculation.\u003c/p\u003e\n\u003cp\u003eNow I understand this isnât always possible for every brand. Whether to show pricing depends on various other decisions and strategies.\u003c/p\u003e\n\u003cp\u003eBut if you want to build trust for higher AI visibility and positive sentiment, transparent pricing is important.\u003c/p\u003e\n\u003cp\u003eWhich means:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInclude tier breakdowns with feature comparisons\u003c/li\u003e\n\u003cli\u003eSpell out annual vs. monthly options\u003c/li\u003e\n\u003cli\u003eList any limitations or user caps\u003c/li\u003e\n\u003cli\u003eUpdate your pricing on G2, Capterra, and other review sites\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eWhen reliable sources like your pricing page and G2 have clear information, AI stops turning to speculation.\u003c/p\u003e\n\u003cp\u003eThat transparency becomes part of your brand identity and authority.\u003c/p\u003e\n\u003ch3\u003eStep 4. Expand Documentation \u0026amp; FAQs\u003c/h3\u003e\n\u003cp\u003eYour support docs and help center often get cited more than your homepage.\u003c/p\u003e\n\u003cp\u003eBecause AI systems look for detailed, problem-solving content. Not marketing copy.\u003c/p\u003e\n\u003cp\u003eApple holds one of the highest shares of voice in ChatGPT and Google AI Mode responses for the Consumer Electronics vertical.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 80.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-300x241.webp 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1280x1028.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-768x617.webp 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1536x1234.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-2048x1645.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-480x386.webp 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-640x514.webp 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-960x771.webp 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1440x1157.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1600x1285.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1920x1542.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Consumer Electronics \u0026ndash; Shares of voice \u0026ndash; Apple\" alt=\"Consumer Electronics \u0026ndash; Shares of voice \u0026ndash; Apple\" data-aspect-ratio=\"0.80285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple.png 2500w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-300x241.png 300w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1280x1028.png 1280w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-768x617.png 768w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1536x1234.png 1536w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-2048x1645.png 2048w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-480x386.png 480w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-640x514.png 640w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-960x771.png 960w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1440x1157.png 1440w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1600x1285.png 1600w, https://api.backlinko.com/app/uploads/2025/09/consumer-electronics-shares-of-voice-apple-1920x1542.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIts support documentation appears consistently in AI citations across tech queries.\u003c/p\u003e\n\u003cp\u003eWhen I ask ChatGPT how to fix an iPhone issue, it cites support.apple.com.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 88.92%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-300x267.webp 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1280x1138.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-768x683.webp 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1536x1366.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-2048x1821.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-480x427.webp 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-640x569.webp 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-960x854.webp 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1440x1280.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1600x1423.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1920x1707.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google AI Mode \u0026ndash; Apple support\" alt=\"Google AI Mode \u0026ndash; Apple support\" data-aspect-ratio=\"0.88857142857143\" src=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support.png 2500w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-300x267.png 300w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1280x1138.png 1280w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-768x683.png 768w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1536x1366.png 1536w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-2048x1821.png 2048w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-480x427.png 480w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-640x569.png 640w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-960x854.png 960w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1440x1280.png 1440w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1600x1423.png 1600w, https://api.backlinko.com/app/uploads/2025/09/google-ai-mode-apple-support-1920x1707.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eProduct documentation dominates citations in technical verticals.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eWhy?\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eBecause it answers specific questions with step-by-step clarity.\u003c/p\u003e\n\u003cp\u003eYour product documentation is a citation goldmine if you structure it right.\u003c/p\u003e\n\u003cp\u003eStart by creating dedicated pages for common problems. \u0026#8220;How to integrate [Product] with [Product]\u0026#8221; beats a generic integrations page.\u003c/p\u003e\n\u003cp\u003eFor example, Dialpad has dedicated pages for each app it integrates with.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 119.32%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-300x358.webp 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1280x1527.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-768x916.webp 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1287x1536.webp 1287w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1716x2048.webp 1716w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-480x573.webp 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-640x764.webp 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-960x1145.webp 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1440x1718.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1600x1909.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1920x2291.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Dialpad \u0026ndash; All Aps\" alt=\"Dialpad \u0026ndash; All Aps\" data-aspect-ratio=\"1.1928571428571\" src=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps.png 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-300x358.png 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1280x1527.png 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-768x916.png 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1287x1536.png 1287w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1716x2048.png 1716w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-480x573.png 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-640x764.png 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-960x1145.png 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1440x1718.png 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1600x1909.png 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-all-aps-1920x2291.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eAnd each page clearly explains how to connect both apps.\u003c/p\u003e\n\u003cfigure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 82.72%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-300x248.webp 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1280x1059.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-768x635.webp 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1536x1271.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-2048x1694.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-480x397.webp 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-640x529.webp 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-960x794.webp 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1440x1191.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1600x1324.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1920x1588.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 650px !important\" title=\"Dialpad \u0026ndash; App Marketplace\" alt=\"Dialpad \u0026ndash; App Marketplace\" data-aspect-ratio=\"0.82769230769231\" src=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace.png 2500w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-300x248.png 300w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1280x1059.png 1280w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-768x635.png 768w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1536x1271.png 1536w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-2048x1694.png 2048w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-480x397.png 480w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-640x529.png 640w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-960x794.png 960w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1440x1191.png 1440w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1600x1324.png 1600w, https://api.backlinko.com/app/uploads/2025/09/dialpad-app-marketplace-1920x1588.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eNext, write troubleshooting guides that address real user issues.\u003c/p\u003e\n\u003cp\u003e(You can learn about these issues from your sales teams, account managers, and social media conversations.)\u003c/p\u003e\n\u003cp\u003eAlso, build a comprehensive FAQ library that actually answers questions. Not marketing-friendly softballs, but the hard questions users really ask.\u003c/p\u003e\n\u003cp\u003eMake sure every page is crawlable:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse static HTML for all documentation\u003c/li\u003e\n\u003cli\u003eCreate XML sitemaps specifically for docs\u003c/li\u003e\n\u003cli\u003eImplement breadcrumb navigation\u003c/li\u003e\n\u003cli\u003eAdd schema markup for HowTo and FAQ content\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe goal is to become the default source when AI needs to explain how your product works.\u003c/p\u003e\n\u003cp\u003eNot through SEO tricks, but by publishing the most helpful, detailed, accessible documentation in your space.\u003c/p\u003e\n\u003ch3\u003eStep 5. Create Original Research That AI Wants to Cite\u003c/h3\u003e\n\u003cp\u003eOriginal research gives AI systems something they can\u0026#8217;t find anywhere else. Your data becomes the evidence they need.\u003c/p\u003e\n\u003cp\u003eTake SentinelOne as an example. Itâs a well-known brand in cybersecurity.\u003c/p\u003e\n\u003cp\u003eThey regularly publish threat reports, original data, and technical insights.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 62.28%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-300x187.webp 300w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1280x797.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-768x478.webp 768w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1536x957.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-2048x1275.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-480x299.webp 480w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-640x399.webp 640w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-960x598.webp 960w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1440x897.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1600x996.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1920x1196.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"SentinelOne \u0026ndash; Original research\" alt=\"SentinelOne \u0026ndash; Original research\" data-aspect-ratio=\"0.62285714285714\" src=\"https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research.png 2500w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-300x187.png 300w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1280x797.png 1280w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-768x478.png 768w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1536x957.png 1536w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-2048x1275.png 2048w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-480x299.png 480w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-640x399.png 640w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-960x598.png 960w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1440x897.png 1440w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1600x996.png 1600w, https://api.backlinko.com/app/uploads/2025/09/sentinel-one-original-research-1920x1196.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThis is one of the reasons they often get cited as a source in AI responses.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 60.04%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-300x180.webp 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1280x769.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-768x461.webp 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1536x922.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-2048x1230.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-480x288.webp 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-640x384.webp 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-960x576.webp 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1440x865.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1600x961.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1920x1153.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u0026ndash;  SentinelOne as source\" alt=\"ChatGPT \u0026ndash; SentinelOne as source\" data-aspect-ratio=\"0.6\" src=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source.png 2500w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-300x180.png 300w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1280x769.png 1280w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-768x461.png 768w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1536x922.png 1536w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-2048x1230.png 2048w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-480x288.png 480w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-640x384.png 640w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-960x576.png 960w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1440x865.png 1440w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1600x961.png 1600w, https://api.backlinko.com/app/uploads/2025/09/chatgpt-sentinel-one-as-source-1920x1153.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eIn the intro, I said very few brands are both mentioned and cited by AI. Remember?\u003c/p\u003e\n\u003cp\u003eSentinelOne is one of those brands that has built dual authority.\u003c/p\u003e\n\u003cp\u003eAccording to Semrushâs AI Visibility Index, itâs the 15th most cited and 19th most mentioned brand in the Digital Technology vertical.\u003c/p\u003e\n\u003cp\u003eBecause it publishes original insights that arenât available anywhere.\u003c/p\u003e\n\u003cp\u003eAnd AI systems want: verified data, industry insights, and quotable statistics.\u003c/p\u003e\n\u003cp\u003eBut not all research gets cited equally.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnnual surveys with significant sample sizes (think: 500+) carry weight. But \u0026#8220;State of [Industry]\u0026#8221; reports based on 50 responses might not.\u003c/li\u003e\n\u003cli\u003eBenchmark studies comparing real performance data become go-to references. But thinly-veiled sales pitches disguised as research might get ignored.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can use your proprietary data to create original research reports.\u003c/p\u003e\n\u003cp\u003eOr team up with market research companies like Centiment that can help you collect data through surveys.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 61%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-300x183.webp 300w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1280x781.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-768x468.webp 768w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1536x937.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-2048x1249.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-480x293.webp 480w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-640x390.webp 640w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-960x586.webp 960w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1440x878.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1600x976.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1920x1171.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Centiment \u0026ndash; Survey Lifecycle\" alt=\"Centiment \u0026ndash; Survey Lifecycle\" data-aspect-ratio=\"0.61\" src=\"https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle.png 2500w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-300x183.png 300w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1280x781.png 1280w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-768x468.png 768w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1536x937.png 1536w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-2048x1249.png 2048w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-480x293.png 480w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-640x390.png 640w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-960x586.png 960w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1440x878.png 1440w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1600x976.png 1600w, https://api.backlinko.com/app/uploads/2025/09/centiment-survey-lifecycle-1920x1171.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eWhen creating these reports:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eLead with key findings in bullet points\u003c/li\u003e\n\u003cli\u003eInclude methodology details for credibility\u003c/li\u003e\n\u003cli\u003eProvide downloadable data sets when possible\u003c/li\u003e\n\u003cli\u003eAdd structured data markup for datasets\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAlso, promote findings through press releases and industry publications.\u003c/p\u003e\n\u003cp\u003eWhen Forbes, TechCrunch, and other leading publications cover your research, AI systems are more likely to notice.\u003c/p\u003e\n\u003cp\u003eLike this SentinelOne report covered by Forbes:\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 55.04%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.webp 2500w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-300x165.webp 300w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1280x705.webp 1280w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-768x423.webp 768w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1536x845.webp 1536w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-2048x1127.webp 2048w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-480x264.webp 480w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-640x352.webp 640w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-960x528.webp 960w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1440x793.webp 1440w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1600x881.webp 1600w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1920x1057.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Forbes \u0026ndash; SentinelOne \u0026ndash; Report\" alt=\"Forbes \u0026ndash; SentinelOne \u0026ndash; Report\" data-aspect-ratio=\"0.55\" src=\"https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report.png 2500w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-300x165.png 300w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1280x705.png 1280w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-768x423.png 768w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1536x845.png 1536w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-2048x1127.png 2048w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-480x264.png 480w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-640x352.png 640w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-960x528.png 960w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1440x793.png 1440w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1600x881.png 1600w, https://api.backlinko.com/app/uploads/2025/09/forbes-sentinel-one-report-1920x1057.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eThe compound effect here is powerful.\u003c/p\u003e\n\u003cp\u003eYour research gets cited by news outlets â which gets cited by AI â which drives more coverage â which builds more authority.\u003c/p\u003e\n\u003cp\u003eThat\u0026#8217;s how you go from being mentioned to being the source everyone (including AI) trusts.\u003c/p\u003e\n\u003ch2\u003ePulling It All Together â Running Both Playbooks\u003c/h2\u003e\n\u003cp\u003eYou\u0026#8217;ve seen the framework. Now it\u0026#8217;s time to execute.\u003c/p\u003e\n\u003ch3\u003eStep 1. Audit Your Current AI Visibility\u003c/h3\u003e\n\u003cp\u003eStart by understanding your baseline.\u003c/p\u003e\n\u003cp\u003eRun test queries in ChatGPT and Google AI Mode or use an \u003ca href=\"https://backlinko.com/tools/ai-visibility-checker\"\u003eAI visibility checker\u003c/a\u003e. Search for your brand, your category, your product, and the problems you solve.\u003c/p\u003e\n\u003cp\u003eNote where youâre mentioned (in the answer itself) and where you\u0026#8217;re cited (in the source list). Screenshot everything.\u003c/p\u003e\n\u003cp\u003eIf you\u0026#8217;re using \u003ca title=\"Semrush's Enterprise AIO\" href=\"https://www.semrush.com/lp/enterprise-aio/en/?utm_campaign=llm-tracking-tools\u0026amp;utm_source=backlinko.com\u0026amp;utm_medium=referral\u0026amp;_gl=1*101702t*_gcl_au*MTYxNTM0NDc4LjE3NTY3MDM4NjA.*_ga*MTEyNTk1MzYzOS4xNzQ4NDY4MTE1*_ga_HYWKMHR981*czE3NTcxMTI2NDgkbzE2OCRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDA.*_ga_BPNLXP3JQG*czE3NTcxMTI2NDgkbzEzMSRnMSR0MTc1NzExMjg1MiRqMTgkbDAkaDM4MTkzMTcyOQ..\" target=\"_blank\" rel=\"noopener\"\u003eSemrush\u0026#8217;s Enterprise AIO\u003c/a\u003e, you can use Competitor Rankings to see how often your brand shows up in AI answers compared to your competitors.\u003c/p\u003e\n\u003cfigure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"\u003e\u003cdiv class=\"backlinko-img-placeholder\" style=\"display: none; padding-bottom: 77.56%\"\u003e\u003c/div\u003e\u003cpicture\u003e\u003csource type=\"image/webp\" srcset=\"https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.webp 2500w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-300x233.webp 300w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1280x993.webp 1280w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-768x596.webp 768w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1536x1191.webp 1536w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-2048x1588.webp 2048w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-480x372.webp 480w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-640x496.webp 640w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-960x745.webp 960w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1440x1117.webp 1440w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1600x1241.webp 1600w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1920x1489.webp 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\"\u003e\u003cimg decoding=\"async\" style=\"max-width: 700px !important\" title=\"Semrush Enterprise AIO \u0026ndash; Backlinko \u0026ndash; Brand Changes \u0026amp; Rankings\" alt=\"Semrush Enterprise AIO \u0026ndash; Backlinko \u0026ndash; Brand Changes \u0026amp; Rankings\" data-aspect-ratio=\"0.77571428571429\" src=\"https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.png\" srcset=\"https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings.png 2500w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-300x233.png 300w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1280x993.png 1280w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-768x596.png 768w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1536x1191.png 1536w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-2048x1588.png 2048w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-480x372.png 480w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-640x496.png 640w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-960x745.png 960w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1440x1117.png 1440w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1600x1241.png 1600w, https://api.backlinko.com/app/uploads/2025/07/semrush-aio-backlinko-brand-changes-and-rankings-1920x1489.png 1920w\" sizes=\"(max-width: 700px) 100v

694w, 700px\" loading=\"lazy\"\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003ch3\u003eStep 2. Build Parallel Campaigns\u003c/h3\u003e\n\u003cp\u003eBoth playbooks need to run simultaneously.\u003c/p\u003e\n\u003cp\u003eYou can\u0026#8217;t wait to be \u0026#8220;seen\u0026#8221; before building trust.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003ePlaybook 1 (Seen):\u003c/strong\u003e Customer success drives review campaigns. Community managers engage in forums. PR pushes for \u0026#8220;best of\u0026#8221; list inclusion.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003ePlaybook 2 (Trusted):\u003c/strong\u003e Product publishes transparent pricing. SEO and engineering improve site structure. Support expands help content. Marketing creates original research.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe key is coordination.\u003c/p\u003e\n\u003cp\u003eCreate a shared dashboard to track each teamâs contributions to AI visibility.\u003c/p\u003e\n\u003ch3\u003eStep 3. Monitor and Iterate\u003c/h3\u003e\n\u003cp\u003eAI visibility shifts fast. What worked last month might not work today.\u003c/p\u003e\n\u003cp\u003eTrack your mentions and citations monthly.\u003c/p\u003e\n\u003cp\u003eUse an LLM tracking tool like Semrush or a manual prompt list to see how you\u0026#8217;re showing up (and how often).\u003c/p\u003e\n\n\u003cdiv class=\"sc-quote alert blue-box font-georgia type-normal transparent-img-bg\"\u003e\n    \u003cdiv class=\"media\"\u003e\n                \u003cfigure class=\"sc-picture media-left hidden-sm-down\"\u003e\n            \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-further-reading.png\" alt=\"\" loading=\"lazy\"\u003e        \u003c/figure\u003e\n                \u003cdiv class=\"media-body\"\u003e\n            \u003cblockquote class=\"sc-quote\"\u003e\n                \u003cp\u003e\u003cstrong\u003eFurther reading:\u003c/strong\u003e \u003ca title=\"5 LLM Visibility Tools to Track Your Brand in AI Search\" href=\"https://backlinko.com/llm-tracking-tools\" target=\"_blank\" rel=\"noopener\"\u003e5 LLM Visibility Tools to Track Your Brand in AI Search\u003c/a\u003e\u003c/p\u003e\n            \u003c/blockquote\u003e\n            \u003cdiv class=\"media\"\u003e\n                                \u003cfigure class=\"sc-picture media-left hidden-md-up\"\u003e\n                    \u003cimg decoding=\"async\" src=\"https://api.backlinko.com/app/uploads/2024/06/icon-further-reading.png\" alt=\"\" loading=\"lazy\"\u003e                \u003c/figure\u003e\n                                \u003ccite class=\"sc-name media-body media-middle\"\u003e\n                                    \u003c/cite\u003e\n            \u003c/div\u003e\n        \u003c/div\u003e\n    \u003c/div\u003e\n\u003c/div\u003e\n\n\n\u003cp\u003eWatch for imbalances.\u003c/p\u003e\n\u003cp\u003eStrong mentions but weak citations? Focus on authority signals from Playbook 2.\u003c/p\u003e\n\u003cp\u003eCited often but rarely mentioned? Ramp up your community and sentiment work.\u003c/p\u003e\n\u003cp\u003eAlso: watch your competitors. When someone jumps in AI visibility, reverse-engineer what changed.\u003c/p\u003e\n\u003cp\u003eNew PR coverage? More reviews? A pricing update?\u003c/p\u003e\n\u003cp\u003eThe brands winning AI search aren\u0026#8217;t waiting for perfect strategies. They\u0026#8217;re testing, learning, and adjusting faster than their competition.\u003c/p\u003e\n\u003ch2\u003eThe AI Visibility Window is Open\u003c/h2\u003e\n\u003cp\u003eIn addition to listing your brand, AI platforms influence what buyers see, trust, and choose.\u003c/p\u003e\n\u003cp\u003eAnd right now, AI visibility is anyone\u0026#8217;s game. Only a few brands in each industry have cracked the code of being both mentioned and cited.\u003c/p\u003e\n\u003cp\u003eThat means even established giants can be outmaneuvered if you move faster on AI strategy.\u003c/p\u003e\n\u003cp\u003eSo while competitors debate whether AI search matters, you can build the presence that captures tomorrow\u0026#8217;s buyers.\u003c/p\u003e\n\u003cp\u003eThe Seen \u0026amp; Trusted Framework gives you the direction.\u003c/p\u003e\n\u003cp\u003eRun both playbooks. At once.\u003c/p\u003e","categories":{"nodes":[{"name":"General SEO","slug":"seo"}]},"featuredImage":{"node":{"title":"AI Search New Reality â Featured image","sourceUrl":"https://api.backlinko.com/app/uploads/2025/09/ai-search-new-reality-featured-image.png","sizes":"(max-width: 960px) 100v

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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.