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542ssl=1 768w" sizes="(max-width: 1200px) 100vw, 1200px" data-attachment-id="36962" data-permalink="https://www.designative.info/blog_designative_featureimage_recife_lettering/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/09/blog_designative_featureimage_recife_lettering.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-title="blog_designative_featureimage_recife_lettering" data-image-description="<p>Homenagem ao Recife, by Itamar Medeiros, designer from Brazil, currently living in Germany</p> 543" data-image-caption="<p>Homenagem ao Recife</p> 544" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/09/blog_designative_featureimage_recife_lettering.png?fit=580%2C327&ssl=1" /> 545 <figcaption class="wp-caption-text">Homenagem ao Recife</figcaption> 546 547 548 </div><!-- .featured-media-inner --> 549 550 </figure><!-- .featured-media --> 551 552 553 <div class="post-inner thin "> 554 555 <div class="entry-content"> 556 557 <div class="wp-block-image is-resized is-style-rounded"> 558<figure class="alignright size-thumbnail"><img data-recalc-dims="1" decoding="async" width="145" height="145" data-attachment-id="18527" data-permalink="https://www.designative.info/home/ec_teampictures_itamar_square/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?fit=1786%2C1787&ssl=1" data-orig-size="1786,1787" data-comments-opened="1" data-image-title="EC_TeamPictures_Itamar_square" data-image-description="<p>Itamar Medeiros</p> 559" data-image-caption="<p>Itamar Medeiros</p> 560" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?fit=580%2C580&ssl=1" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=145%2C145&ssl=1" alt="Itamar Medeiros" class="wp-image-18527" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=145%2C145&ssl=1 145w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=690%2C690&ssl=1 690w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=768%2C768&ssl=1 768w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=1536%2C1536&ssl=1 1536w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?resize=1200%2C1201&ssl=1 1200w, https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2020/05/EC_TeamPictures_Itamar_square.jpg?w=1786&ssl=1 1786w" sizes="(max-width: 145px) 100vw, 145px" /></figure> 561</div> 562 563 564<p class="wp-block-paragraph">Originally from Brazil, I currently live in the Heidelberg Area (Germany), where I work as VP of Design Strategy at <a href="https://www.sap.com/" target="_blank" rel="noreferrer noopener">SAP</a> and promote User Experience Design as a Project Management for UX lecturer at <a href="https://www.hochschule-rhein-waal.de/en/faculties/communication-and-environment/degree-programmes/master-degree-programmes/usability" target="_blank" rel="noreferrer noopener">M.Sc. Usability Engineering</a> at the <a href="https://www.hochschule-rhein-waal.de/en" target="_blank" rel="noreferrer noopener">Rhein-Waal University of Applied Sciences</a>.</p> 565 566 567 568<p class="wp-block-paragraph">Working in the <a href="https://www.linkedin.com/in/designative" target="_blank" rel="noreferrer noopener">Information Technology</a> industry since 1998, Iâve been a juror for several international design competitions, including the <a href="https://awards.ixda.org/2016-interaction-awards/" target="_blank" rel="noreferrer noopener">IxDA Interaction Awards 2016</a>, the 13th, 12th, 11th, and <a href="https://www.designative.info/portfolio/honors-awards/10th-brazilian-graphic-design-biennial-jury/">10th</a> editions of the <a href="http://adg.org.br" target="_blank" rel="noreferrer noopener">Brazilian Graphic Design Association</a> Biennial, and the IxDA Global Student Design Challenge in 2010 amongst others.</p> 569 570 571 572<p class="wp-block-paragraph">I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles.</p> 573 574 575 576<p class="wp-block-paragraph">During my 7 years in China, I championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.</p> 577 578 579 580<p class="wp-block-paragraph">As an <a href="https://www.designative.info/about/what-is-information-design/">Information Design</a> specialist, I served as a board member of the Brazilian Society of Information Design and held several lecturing positions, including Lecturer of Hypermedia at the <a rel="noreferrer noopener" href="https://www.ufpe.br/dep-design" target="_blank">Department of Design</a> of <a rel="noopener noreferrer" href="http://www.ufpe.br/english/" target="_blank">Universidade Federal de Pernambuco</a> (Brazil), <a href="https://www.designative.info/about/resume#Assistant_Professor">Assistant Professor</a> of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria (Brazil), Visiting Lecturer of Design Practice at <
580a rel="noreferrer noopener" href="https://lecolededesign.com/en" target="_blank">Ãcole de Design Nantes Atlantique</a> (France), Guest Lecturer of Design Thinking at <a rel="noreferrer noopener" href="https://www.lcimonterrey.com.mx/" target="_blank">Universidad LCI Monterey</a> (Mexico), Visiting Lecturer of User Experience Design at the <a rel="noreferrer noopener" href="https://kisd.de/news/m-a-integrated-design/" target="_blank">MA Integrated Design</a> at <a rel="noreferrer noopener" href="https://kisd.de" target="_blank">Köln International School of Design</a>, and <a href="https://www.designative.info/about/resume#Assistant_Program_Director">Assistant Program Director</a> of the Visual Communication Department of <a rel="noreferrer noopener" href="https://raffles-iao.com/raffles-design-institute-shanghai/" target="_blank">Raffles Design Institute</a> at <a rel="noreferrer noopener" href="https://english.dhu.edu.cn/" target="_blank">DongHua University</a> (China).</p> 581 582 583 584<p class="wp-block-paragraph">I hold a <a href="https://www.northumbria.ac.uk/about-us/alumni-profiles/profiles/m/itamar-medeiros/" target="_blank" rel="noreferrer noopener">MA in Design Practice</a> from <a href="https://www.northumbria.ac.uk/about-us/academic-departments/northumbria-school-of-design/" target="_blank" rel="noreferrer noopener">Northumbria University</a> (Newcastle, UK), for which I received a Distinction Award for my thesis âDesigning the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environmentsâ.</p> 585 586 587 588<p class="wp-block-paragraph">You can support my work by spreading the word on social media (I’m pretty active on <a href="https://www.linkedin.com/in/designative/" target="_blank" rel="noreferrer noopener">LinkedIn</a> and <a href="https://mastodon.social/@designative" rel="me">Mastodon</a>)</p> 589 590 591 592<ul class="wp-block-social-links aligncenter is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex"><li class="wp-social-link wp-social-link-youtube wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://www.youtube.com/designative" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z"></path></svg><span class="wp-block-social-link-label screen-reader-text">Check my lectures on YouTube</span></a></li> 593 594<li class="wp-social-link wp-social-link-linkedin wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://www.linkedin.com/in/designative/" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z"></path></svg><span class="wp-block-social-link-label screen-reader-text">Follow me on LinkedIn</span></a></li> 595 596<li class="wp-social-link wp-social-link-twitter wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://twitter.com/designative" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false">
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class="uagb-ifb-left-title-image"><div class="uagb-ifb-title-wrap"><h3 class="uagb-ifb-title">Resumé</h3></div></div><div class="uagb-ifb-separator"></div><p class="uagb-ifb-desc">Working in the <a href="https://www.linkedin.com/in/designative" target="_blank" rel="noreferrer noopener">Information Technology</a> industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil..</p><div class="uagb-ifb-button-wrapper wp-block-button"><a href="https://www.designative.info/about/resume/" class="uagb-infobox-cta-link wp-block-button__link" target="_self" rel="noopener noreferrer" onclick="return true;"><span class="uagb-inline-editing">learn more</span><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z"></path></svg></a></div></div></div> 611 612 613 614<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 615 616 617 618<div class="wp-block-uagb-info-box uagb-block-09f76256 uagb-infobox__content-wrap uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-top"><div class="uagb-ifb-content"><div class="uagb-ifb-left-title-image"><div class="uagb-ifb-title-wrap"><h3 class="uagb-ifb-title">Philosophy</h3></div></div><div class="uagb-ifb-separator"></div><p class="uagb-ifb-desc">Learn how I’ve blended the different lenses of <a href="https://www.designative.info/about/what-is-information-design/">information design</a>
618 with the different variables of <a href="https://www.designative.info/portfolio/user-experience/">user experience</a> into a Design Philosophy.</p><div class="uagb-ifb-button-wrapper wp-block-button"><a href="https://www.designative.info/about/philosophy/" class="uagb-infobox-cta-link wp-block-button__link" target="_self" rel="noopener noreferrer" onclick="return true;"><span class="uagb-inline-editing">learn more</span><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z"></path></svg></a></div></div></div> 619 620 621 622<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 623 624 625 626<div class="wp-block-uagb-info-box uagb-block-83970c8c uagb-infobox__content-wrap uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-top"><div class="uagb-ifb-content"><div class="uagb-ifb-left-title-image"><div class="uagb-ifb-title-wrap"><h3 class="uagb-ifb-title">What is Information Design?</h3></div></div><div class="uagb-ifb-separator"></div><p class="uagb-ifb-desc">Coined by Richard Saul Wurman in 1976, <a href="http://designative.info/about/what-is-information-design/">Information Design</a> is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible.</p><div class="uagb-ifb-button-wrapper wp-block-button"><a href="https://www.designative.info/about/what-is-information-design/" class="uagb-infobox-cta-link wp-block-button__link" target="_self" rel="noopener noreferrer" onclick="return true;"><span class="uagb-inline-editing">learn more</span><svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M504.3 273.6l-112.1 104c-6.992 6.484-17.18 8.218-25.94 4.406c-8.758-3.812-14.42-12.45-14.42-21.1L351.9 288H32C14.33 288 .0002 273.7 .0002 255.1S14.33 224 32 224h319.9l0-72c0-9.547 5.66-18.19 14.42-22c8.754-3.809 18.95-2.075 25.94 4.41l112.1 104C514.6 247.9 514.6 264.1 504.3 273.6z"></path></svg></a></div></div></div> 627 628 629 630<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 631 632 633 634<div class="wp-block-uagb-info-box uagb-block-5990c4fe uagb-infobox__content-wrap uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-top"><div class="uagb-ifb-content"><div class="uagb-ifb-left-title-image"><div class="uagb-ifb-title-wrap"><h3 class="uagb-ifb-title">Living in China</h3></div></div><div class="uagb-ifb-separator"></div><p class="uagb-ifb-desc">With a curious mindset, inspiration and new perspectives can be found in many places and without much preparation. Living in China can <a href="https://www.designative.info/2011/09/16/design-thinking-logistics-of-discovery/">sharpen your skills</a> in observing the world around you.</p></div></div> 635 636 637 638<div data-carousel-extra='{"blog_id":1,"permalink":"https://www.designative.info/about/"}' class="wp-block-jetpack-tiled-gallery alignwide is-style-rectangular"><div class=""><div class="tiled-gallery__gallery"><div class="tiled-gallery__row"><div class="tiled-gallery__col" style="flex-basis:100%"><figure class="tiled-gallery__item"><img decoding="async" data-attachment-id="8020" data-permalink="https://www.designative.info/about/designative_about_fabi/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?fit=920%2C345&ssl=1" data-orig-size="920,345" data-comments-opened="1" data-image-title="Living in China since 2005 with my wife, Fabiane" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?fit=580%2C217&ssl=1" role="button" tabindex="0" aria-label="Open image 1 of 5 in full-screen" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?strip=info&w=600&ssl=1 600w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?strip=info&w=900&ssl=1 900w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?strip=info&w=920&ssl=1 920w" alt="Living in China since 2005 with my wife, Fabiane" data-height="345" data-id="8020" data-link="https://www.designative.info/about/designative_about_fabi/" data-url="https://www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg" data-width="920" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_fabi.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 1 of 5 in full-screen"/></figure></div><div class="tiled-gallery__col"><figure class="tiled-gallery__item"><img decoding="async" data-attachment-id="8019" data-permalink="https://www.designative.info/about/designative_about_itamar/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?fit=920%2C345&ssl=1" data-orig-size="920,345" data-comments-opened="1" data-image-title="Living in China since 2005" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?fit=580%2C217&ssl=1" role="button" tabindex="0" aria-label="Open image 2 of 5 in full-screen" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?strip=info&w=600&ssl=1 600w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?strip=info&w=900&ssl=1 900w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?strip=info&w=920&ssl=1 920w" alt="Living in China since 2005" data-height="345" data-id="8019" data-link="https://www.designative.info/about/designative_about_itamar/" data-url="https://www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg" data-width="920" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_itamar.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 2 of 5 in full-screen"/></figure></div><div class="tiled-gallery__col"><figure class="tiled-gallery__item"><img decoding="async" data-attachment-id="8024" data-permalink="https://www.designative.info/about/designative_about_chronicler_01/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?fit=920%2C690&ssl=1" data-orig-size="920,690" data-comments-opened="1" data-image-title="Visual Communication in China: &#8220;You are here&#8221;?" data-image-description="<p>Visual Communication in China: &#8220;You are here&#8221;?</p> 639" data-image-caption="" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?fit=580%2C435&ssl=1" role="button" tabindex="0" aria-label="Open image 3 of 5 in full-screen" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?strip=info&w=600&ssl=1 600w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?strip=info&w=900&ssl=1 900w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?strip=info&w=920&ssl=1 920w" alt="Visual Communication in China: "You are here"?" data-height="690" data-id="8024" data-link="https://www.designative.info/about/designative_about_chronicler_01/" data-url="https://www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg" data-width="920" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_01.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 3 of 5 in full-screen"/></figure></div></div><div class="tiled-gallery__row"><div class="tiled-gallery__col" style="flex-basis:39.83050847457627%"><figure class="tiled-gallery__item"><img decoding="async" data-attachment-id="8025" data-permalink="https://www.designative.info/about/designative_about_chronicler_02/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?fit=920%2C690&ssl=1" data-orig-size="920,690" data-comments-opened="1" data-image-title="Visual Communication in China: &#8220;For Weak Only&#8221;" data-image-description="<p>Visual Communication in China: &#8220;For Weak Only&#8221;</p> 640" data-image-caption="" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?fit=580%2C435&ssl=1" role="button" tabindex="0" aria-label="Open image 4 of 5 in full-screen" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?strip=info&w=600&ssl=1 600w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?strip=info&w=900&ssl=1 900w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?strip=info&w=920&ssl=1 920w" alt="Visual Communication in China: "For Weak Only"" data-height="690" data-id="8025" data-link="https://www.designative.info/about/designative_about_chronicler_02/" data-url="https://www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg" data-width="920" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2007/07/designative_about_chronicler_02.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 4 of 5 in full-screen"/></figure></div><div class="tiled-gallery__col" style="flex-basis:20.05649717514124%"><figure class="tiled-gallery__item"><img decoding="async" data-attachment-id="7823" data-permalink="https://www.designative.info/portfolio/honors-awards/bringing-design-education-china/designative_portfolio_honors_china_02/" data-orig-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?fit=920%2C690&ssl=1" data-orig-size="920,690" data-comments-opened="1" data-image-title="designative_portfolio_honors_china_02" data-image-description="" data-image-caption="<p>Article on &#8220;Art &#038; Design&#8221; magazine (April 2007)</p> 641" data-large-file="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?fit=580%2C435&ssl=1" role="button" tabindex="0" aria-label="Open image 5 of 5 in full-screen" srcset="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?strip=info&w=600&ssl=1 600w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?strip=info&w=900&ssl=1 900w,https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?strip=info&w=920&ssl=1 920w" alt=""Design Education in China" (April 2007)" data-height="690" data-id="7823" data-link="https://www.designative.info/home/portfolio/honors-awards/bringing-design-education-china/designative_portfolio_honors_china_02/" data-url="https://www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg" data-width="920" src="https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2012/08/designative_portfolio_honors_china_02.jpg?ssl=1" data-amp-layout="responsive" tabindex="0" role="button" aria-label="Open image 5 of 5 in full-screen"/></figure></div></div></div></div></div> 642 643 644 645<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> 646 647 648 649<h3 class="wp-block-heading" id="why-designative">Why “designative”?</h3> 650 651 652 653<blockquote class="wp-block-quote 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654The etymology of the word design goes back to the Latin ‘designare’ which means to <strong>designate</strong>, to give meaning to things… Design is not about styling. Itâs not about technology. Itâs about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell in love.</p> 655<cite>from Roberto Verganti’s “<a href="http://www.designcouncil.org.uk/our-work/Insight/The-Big-Rethink/Redesigning-business-summit/Roberto-Verganti/?WT.dcsvid=NDA5OTYwNDUwMwS2&WT.mc_id=">Changing the rules of innovation by radically innovating what things mean talk</a>” at <a href="http://www.designcouncil.org.uk/">Design Council</a></cite></blockquote> 656<div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share This</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" 657 data-shared="sharing-linkedin-9" 658 class="share-linkedin sd-button share-icon" 659 href="https://www.designative.info/about/?share=linkedin" 660 target="_blank" 661 aria-labelledby="sharing-linkedin-9" 662 > 663 <span id="sharing-linkedin-9" hidden>Share on LinkedIn (Opens in new window)</span> 664 <span>LinkedIn</span> 665 </a></li><li class="share-mastodon"><a rel="nofollow noopener noreferrer" 666 data-shared="sharing-mastodon-9" 667 class="share-mastodon sd-button share-icon" 668 href="https://www.designative.info/about/?share=mastodon" 669 target="_blank" 670 aria-labelledby="sharing-mastodon-9" 671 > 672 <span id="sharing-mastodon-9" hidden>Share on Mastodon (Opens in new window)</span> 673 <span>Mastodon</span> 674 </a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" 675 data-shared="sharing-facebook-9" 676 class="share-facebook sd-button share-icon" 677 href="https://www.designative.info/about/?share=facebook" 678 target="_blank" 679 aria-labelledby="sharing-facebook-9" 680 > 681 <span id="sharing-facebook-9" hidden>Share on Facebook (Opens in new window)</span> 682 <span>Facebook</span> 683 </a></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" 684 data-shared="sharing-telegram-9" 685 class="share-telegram sd-button share-icon" 686 href="https://www.designative.info/about/?share=telegram" 687 target="_blank" 688 aria-labelledby="sharing-telegram-9" 689 > 690 <span id="sharing-telegram-9" hidden>Share on Telegram (Opens in new window)</span> 691 <span>Telegram</span> 692 </a></li><li class="share-reddit"><a rel="nofollow noopener noreferrer" 693 data-shared="sharing-reddit-9" 694 class="share-reddit sd-button share-icon" 695 href="https://www.designative.info/about/?share=reddit" 696 target="_blank" 697 aria-labelledby="sharing-reddit-9" 698 > 699 <span id="sharing-reddit-9" hidden>Share on Reddit (Opens in new window)</span> 700 <span>Reddit</span> 701 </a></li><li class="share-pinterest"><a rel="nofollow noopener noreferrer" 702 data-shared="sharing-pinterest-9" 703 class="share-pinterest sd-button share-icon" 704 href="https://www.designative.info/about/?share=pinterest" 705 target="_blank" 706 aria-labelledby="sharing-pinterest-9" 707 > 708 <span id="sharing-pinterest-9" hidden>Share on Pinterest (Opens in new window)</span> 709 <span>Pinterest</span> 710 </a></li><li class="share-jetpack-whatsapp"><a rel="nofollow noopener noreferrer" 711 data-shared="sharing-whatsapp-9" 712 class="share-jetpack-whatsapp sd-button share-icon" 713 href="https://www.designative.info/about/?share=jetpack-whatsapp" 714 target="_blank" 715 aria-labelledby="sharing-whatsapp-9" 716 > 717 <span id="sharing-whatsapp-9" hidden>Share on WhatsApp (Opens in new window)</span> 718 <span>WhatsApp</span> 719 </a></li><li class="share-threads"><a rel="nofollow noopener noreferrer" 720 data-shared="sharing-threads-9" 721 class="share-threads sd-button share-icon" 722 href="https://www.designative.info/about/?share=threads" 723 target="_blank" 724 aria-labelledby="sharing-threads-9" 725 > 726 <span id="sharing-threads-9" hidden>Share on Threads (Opens in new window)</span> 727 <span>Threads</span> 728 </a></li><li class="share-bluesky"><a rel="nofollow noopener noreferrer" 729 data-shared="sharing-bluesky-9" 730 class="share-bluesky sd-button share-icon" 731 href="https://www.designative.info/about/?share=bluesky" 732 target="_blank" 733 aria-labelledby="sharing-bluesky-9" 734 > 735 <span id="sharing-bluesky-9" hidden>Share on Bluesky (Opens in new window)</span> 736 <span>Bluesky</span> 737 </a></li><li class="share-nextdoor"><a rel="nofollow noopener noreferrer" 738 data-shared="sharing-nextdoor-9" 739 class="share-nextdoor sd-button share-icon" 740 href="https://www.designative.info/about/?share=nextdoor" 741 target="_blank" 742 aria-labelledby="sharing-nextdoor-9" 743 > 744 <span id="sharing-nextdoor-9" hidden>
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823Mission: Impossible III" Main Titles » { design@tive } information design</span><span class="screen-reader-text says">says:</span></a> </div><!-- .comment-author --> 824 825 <div class="comment-metadata"> 826 <a href="https://www.designative.info/about/#comment-45455"><time datetime="2025-06-27T16:36:23+02:00">June 27, 2025 at 4:36 PM</time></a> </div><!-- .comment-metadata --> 827 828 </footer><!-- .comment-meta --> 829 830 <div class="comment-content entry-content"> 831 832 <p>[…] About […]</p> 833 834 </div><!-- .comment-content --> 835 836 837 </article><!-- .comment-body --> 838 839 </div><!-- #comment-## --> 840 <div id="comment-17903" class="pingback even thread-even depth-1"> 841 <article id="div-comment-17903" class="comment-body"> 842 <footer class="comment-meta"> 843 <div class="comment-author vcard"> 844 <a href="http://designative.info/2010/09/07/digital-culture-in-china-interaction-design/" rel="external nofollow" class="url"><span class="fn">Digital Culture in China: INTERACTION DESIGN « { design@tive } information design</span><span class="screen-reader-text says">says:</span></a> </div><!-- .comment-author --> 845 846 <div class="comment-metadata"> 847 <a href="https://www.designative.info/about/#comment-17903"><time datetime="2011-06-26T12:47:00+02:00">June 26, 2011 at 12:47 PM</time></a> </div><!-- .comment-metadata --> 848 849 </footer><!-- .comment-meta --> 850 851 <div class="comment-content entry-content"> 852 853 <p>[…] About […]</p> 854 855 </div><!-- .comment-content --> 856 857 858 </article><!-- .comment-body --> 859 860 </div><!-- #comment-## --> 861 <div id="comment-5696" class="pingback odd alt thread-odd thread-alt depth-1"> 862 <article id="div-comment-5696" class="comment-body"> 863 <footer class="comment-meta"> 864 <div class="comment-author vcard"> 865 <a href="http://www.braziliangraphicdesign.com/2009/10/02/mostra-foco-brasil-selected-for-the-9th-brazilian-graphic-design-biennial/" rel="external nofollow" class="url"><span class="fn">Discover the Brazilian Cinema | Brazilian Graphic Design</span><span class="screen-reader-text says">says:</span></a> </div><!-- .comment-author --> 866 867 <div class="comment-metadata"> 868 <a href="https://www.designative.info/about/#comment-5696"><time datetime="2009-10-19T15:26:24+02:00">October 19, 2009 at 3:26 PM</time></a> </div><!-- .comment-metadata --> 869 870 </footer><!-- .comment-meta --> 871 872 <div class="comment-content entry-content"> 873 874 <p>[…] in the designs, which includes interpretations of a projection room light b
874y Shanghai based Itamar Medeiros and São Paulo visual designer André Stolarski. In others, symbols such as classic 1950s 3D effect […]</p> 875 876 </div><!-- .comment-content --> 877 878 879 </article><!-- .comment-body --> 880 881 </div><!-- #comment-## --> 882 <div id="comment-1172" class="pingback even thread-even depth-1"> 883 <article id="div-comment-1172" class="comment-body"> 884 <footer class="comment-meta"> 885 <div class="comment-author vcard"> 886 <a href="http://designative.info/2008/11/08/autodesk-university-china-2008-first-day/" rel="external nofollow" class="url"><span class="fn">{ design@tive } information design » Blog Archive » Autodesk University China 2008: First Day</span><span class="screen-reader-text says">says:</span></a> </div><!-- .comment-author --> 887 888 <div class="comment-metadata"> 889 <a href="https://www.designative.info/about/#comment-1172"><time datetime="2008-11-08T10:39:40+01:00">November 8, 2008 at 10:39 AM</time></a> </div><!-- .comment-metadata --> 890 891 </footer><!-- .comment-meta --> 892 893 <div class="comment-content entry-content"> 894 895 <p>[…] (AEC) products for future usability testing and concept validation sessions. From left to right: Myself, Yuki Yu, Maggie Liu, and Na Hao, at the ACRD Product Design booth at Autodesk University China […]</p> 896 897 </div><!-- .comment-content --> 898 899 900 </article><!-- .comment-body --> 901 902 </div><!-- #comment-## --> 903 904 </div><!-- .comments-inner --> 905 906 </div><!-- comments --> 907 908 <hr class="styled-separator is-style-wide" aria-hidden="true" /> 909 </div><!-- .comments-wrapper --> 910 911 912</article><!-- .post --> 913 914</main><!-- #site-content --> 915 916 917 <div class="footer-nav-widgets-wrapper header-footer-group"> 918 919 <div class="footer-inner section-inner"> 920 921 <div class="footer-top has-footer-menu has-social-menu"> 922 923 <nav aria-label="Footer" class="footer-menu-wrapper"> 924 925 <ul class="footer-menu reset-list-style"> 926 <li id="menu-item-10559" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-10559"><a href="https://www.designative.info/">Home</a></li> 927<li id="menu-item-69614" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-69614"><a href="https://www.designative.info/blog/">Blog</a></li> 928<li id="menu-item-69615" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-69615"><a href="https://www.designative.info/portfolio/">Portfolio</a></li> 929<li id="menu-item-18791" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18791"><a href="https://www.designative.info/subscribe/" title="Subscribe by email">Subscribe</a></li> 930<li id="menu-item-10561" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10561"><a href="https://www.designative.info/about/contact/" title="Want to drop me a line?">Contact</a></li> 931 </ul> 932 933 </nav><!-- .site-nav --> 934 935 936 <nav aria-label="Social links" class="footer-social-wrapper"> 937 938 <ul class="social-menu footer-social reset-list-style social-icons fill-children-current-color"> 939 940 <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18520"><a target="_blank" href="https://www.designative.info/feed"><span class="screen-reader-text">Follow my RSS feed</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" width="24" height="24" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M2,8.667V12c5.515,0,10,4.485,10,10h3.333C15.333,14.637,9.363,8.667,2,8.667z M2,2v3.333 c9.19,0,16.667,7.477,16.667,16.667H22C22,10.955,13.045,2,2,2z M4.5,17C3.118,17,2,18.12,2,19.5S3.118,22,4.5,22S7,20.88,7,19.5 S5.882,17,4.5,17z"></path></svg></a></li> 941<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-73198"><a href="https://mastodon.social/@designative"><span class="screen-reader-text">Follow me on Mastodon</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" width="24" height="24" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M23.193 7.879c0-5.206-3.411-6.732-3.411-6.732C18.062.357 15.108.025 12.041 0h-.076c-3.068.025-6.02.357-7.74 1.147 0 0-3.411 1.526-3.411 6.732 0 1.192-.023 2.618.015 4.129.124 5.092.934 10.109 5.641 11.355 2.17.574 4.034.695 5.535.612 2.722-.15 4.25-.972 4.25-.972l-.09-1.975s-1.945.613-4.129.539c-2.165-.074-4.449-.233-4.799-2.891a5.499 5.499 0 0 1-.048-.745s2.125.52 4.817.643c1.646.075 3.19-.097 4.758-.283 3.007-.359 5.625-2.212 5.954-3.905.517-2.665.475-6.507.475-6.507zm-4.024 6.709h-2.497V8.469c0-1.29-.543-1.944-1.628-1.944-1.2 0-1.802.776-1.802 2.312v3.349h-2.483v-3.35c0-1.536-.602-2.312-1.802-2.312-1.085 0-1.628.655-1.628 1.944v6.119H4.832V8.284c0-1.289.328-2.313.987-3.07.68-.758 1.569-1.146 2.674-1.146 1.278 0 2.246.491 2.886 1.474L12 6.585l.622-1.043c.64-.983 1.608-1.474 2.886-1.474 1.104 0 1.994.388 2.674 1.146.658.757.986 1.781.986 3.07v6.304z" /></svg></a></li> 942<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18518"><a target="_blank" href="https://www.linkedin.com/in/designative/"><span class="screen-reader-text">Follow me on LinkedIn</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" width="24" height="24" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,
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