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1<meta name="next-size-adjust" content=""/><title>Our Story | Kitsu Nori</title><meta name="description" content="A twenty-year vision realized on South Lamar. Chef Paul Qui&#x27;s handroll bar, inspired by ikebana, kintsugi, and the discipline of one thing done well."/><link rel="canonical" href="https://kitsunori.com/story"/><meta property="og:title" content="Kitsu Nori | Handroll Bar in Zilker, Austin TX"/><meta property="og:description" content="Chef Paul Qui&#x27;s handroll bar on South Lamar, balance, restraint, and craft in every bite."/><meta property="og:url" content="https://kitsunori.com"/><meta property="og:site_name" content="Kitsu Nori"/><meta property="og:locale" content="en_US"/><meta property="og:image" content="https://kitsunori.com/story/opengraph-image?67533ee88367ec19"/><meta property="og:image:type" content="image/png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="The story of Kitsu Nori and Chef Paul Qui"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Kitsu Nori | Handroll Bar in Zilker, Austin TX"/><meta name="twitter:description" content="Chef Paul Qui&#x27;s handroll bar on South Lamar."/><meta name="twitter:image" content="https://kitsunori.com/story/opengraph-image?67533ee88367ec19"/><meta name="twitter:image:alt" content="The story of Kitsu Nori and Chef Paul Qui"/><meta name="twitter:image:type" content="image/png"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/icon.png?icon.0na~wunj9~kca.png?dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9" sizes="512x512" type="image/png"/><link rel="apple-touch-icon" href="/apple-icon.png?apple-icon.18ajqin20tz4l.png?dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9" sizes="180x180" type="image/png"/>
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1</head><body><div hidden=""><!--$--><!--/$--></div><header class="site-header"><div class="site-header-inner"><a class="site-logo" aria-label="Kitsu Nori, Home" href="/"><img alt="Kitsu Nori" width="220" height="48" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 220 48&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAICAIAAABLbSncAAAAEUlEQVR42mN4cfc4VsQwtCQAuLmjAaAj7VsAAAAASUVORK5CYII=&#x27;/%3E%3C/svg%3E&quot;)" srcSet="/_next/image?url=%2Fbrand%2Flogo.png&amp;w=256&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 1x, /_next/image?url=%2Fbrand%2Flogo.png&amp;w=640&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 2x" src="/_next/image?url=%2Fbrand%2Flogo.png&amp;w=640&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9"/></a><nav class="site-nav" aria-label="Primary"><a href="/">Home</a><a aria-current="page" href="/story">Story</a><a href="/menu">Menu</a><a href="/events">Events</a><a href="/contact">Visit</a></nav><div class="site-header-cta"><a href="https://www.toasttab.com/local/order/foxtail-2310-south-lamar-suite-100" target="_blank" rel="noopener noreferrer" class="btn btn-ghost">Order online</a><a href="https://www.opentable.com/r/kitsu-nori-austin" target="_blank" rel="noopener noreferrer" class="btn btn-primary">Reserve</a><button type="button" class="menu-toggle" aria-label="Open menu" aria-expanded="false" aria-controls="mobile-nav"><span></span><span></span><span></span></button></div></div></header><main><section class="page-intro"><div class="container"><span class="eyebrow">Our Story</span><h1 class="display">Twenty years in the making. <em>Now on South Lamar.</em></h1><p>Kitsu Nori is the realization of an idea Chef Paul Qui has carried since his earliest days at Uchi: sushi as both craft and visual experience, closer to art than to dinner.</p></div></section><section class="section"><div class="container"><div class="two-up"><figure><img alt="Chef Paul Qui" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 900 900&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAICAIAAABLbSncAAAAEUlEQVR42mN4cfc4VsQwtCQAuLmjAaAj7VsAAAAASUVORK5CYII=&#x27;/%3E%3C/svg%3E&quot;)" srcSet="/_next/image?url=%2Ffood%2Fbeautiful-intentional.jpg&amp;w=1080&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 1x, /_next/image?url=%2Ffood%2Fbeautiful-intentional.jpg&amp;w=1920&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 2x" src="/_next/image?url=%2Ffood%2Fbeautiful-intentional.jpg&amp;w=1920&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9"/>
1</figure><div class="copy prose"><h2>Beautiful and intentional.</h2><p>The restaurant draws from ikebana, the Japanese discipline of floral arrangement, and its insistence on balance, restraint, and intentionality in composition. Every dish is built to that rule. Nothing accidental. Nothing extra.</p><p>The design philosophy borrows from kintsugi, the practice of repairing broken vessels with gold. Natural-edged wood tables are sealed with gold epoxy. Plates broken in other restaurants are rebuilt the same way and given another life on our shelves. The room tells you what the food intends.</p><blockquote>Our goal with Kitsu Nori is to serve something beautiful and intentional. Sushi could be more than just food, it could be an experience of balance, care, and craft.<cite>Chef Paul Qui</cite></blockquote></div></div></div></section><section class="section" style="background:var(--washi-deep)"><div class="container"><div class="two-up reverse"><figure><img alt="Handroll built to order at the counter" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 900 900&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAICAIAAABLbSncAAAAEUlEQVR42mN4cfc4VsQwtCQAuLmjAaAj7VsAAAAASUVORK5CYII=&#x27;/%3E%3C/svg%3E&quot;)" srcSet="/_next/image?url=%2Ffood%2Fclassic-creative.jpg&amp;w=1080&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 1x, /_next/image?url=%2Ffood%2Fclassic-creative.jpg&amp;w=1920&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9 2x" src="/_next/image?url=%2Ffood%2Fclassic-creative.jpg&amp;w=1920&amp;q=75&amp;dpl=dpl_8KRqBFcRmsKBHprm6TPWFgUaWLM9"/></figure><div class="copy prose"><h2>Classical technique. Japanese precision.</h2><p>The kitchen merges classical French method, sake au poivre, brown butter meunière, with Japanese discipline. Rice is tinted naturally with beet juice. Sauces are served tableside so the nori never softens. Thirty interior seats. A short, manicured patio. A full bar.</p><p>Bill Norris leads the beverage program: a curated sake list, Japanese whisky highballs on draft, and precision cocktails.</p></div></div></div></section><section class="section"><div class="container" style="max-width:760px"><div class="prose"><h2>About Chef Paul Qui.</h2><p>Paul Qui is an Austin-based chef recognized with a James Beard Award and the winning title of Top Chef. His background spans Uchi, East Side King, and Thai Kun, a chef fluent across Japanese, French, and Filipino traditions. Kitsu Nori is the first restaurant built entirely around an idea he&#x27;s carried for two decades.</p><p><strong>Credentials:</strong> James Beard Award · Uchi Alumni · Top Chef Winner · East Side King · Thai Kun</p></div><div style="margin-top:2.5rem;display:flex;gap:0.75rem;flex-wrap:wrap"><a class="btn btn-primary" href="/menu">View the menu</a><a class="btn btn-ghost" href="/events">Plan a private event</a></div></div></section><!--$--><!--/$--></main><footer class="site-footer"><div class="footer-grid"><div class="footer-brand"><div class="display-mark">Kitsu Nori</div><p>A handroll bar rooted in balance, restraint, and craft. James Beard Award to winning Chef Paul Qui&#x27;s vision, alive on South Lamar.</p></div><div class="footer-col"><h2>Visit</h2><ul><li>2310 S Lamar Blvd, Suite 102</li><li>Austin, TX 78704</li><li><a href="tel:+15127396280">(512) 739-6280</a></li><li><a href="mailto:[email protected]">[email protected]</a></li></ul></div><div class="footer-col"><h2>Explore</h2><ul><li><a href="/menu">Menu</a></li><li><a href="/story">Our Story</a></li><li><a href="/events">Private Events</a></li><li><a href="/happy-hour">Happy Hour</a></li><li><a href="https://order.toasttab.com/egiftcards/foxtail-2310-south-lamar-suite-100" target="_blank" rel="noopener noreferrer">Gift Cards</a></li></ul></div><div class="footer-col"><h2>Follow</h2><ul><li><a href="https://www.instagram.com/kitsunori_/" target="_blank" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@kitsu.nori" target="_blank" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.facebook.com/profile.php?id=61576414808882" target="_blank" rel="noopener noreferrer">Facebook</a></li></ul></div></div><div class="footer-bottom"><span>© <!-- -->2026<!-- --> Foxtail Restaurants LLC. All rights reserved.</span><span>Austin, Texas</span></div></footer><div class="order-bar" role="region" aria-label="Order online or reserve a table"><div class="info"><strong>Open today</strong>11:00 AM to 10:00 PM</div><div class="order-bar-actions"><a class="btn btn-ghost" href="/menu">Order</a><a href="https://www.opentable.com/r/kitsu-nori-austin" target="_blank" rel="noopener noreferrer" class="btn">Reserve</a></div></div><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$-->
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