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85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-best-marketers-reverse-engineer-everything"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-06-28T18:13:26.669Z">Jun 28, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The Best Marketers Reverse Engineer Everything</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">I traced one viral creator's workflow, and it changed how I build.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-new-b2b-funnel-is-memory"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1598623549917-a38dc6cd19b5?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzMHx8bWVtb3J5fGVufDB8fHx8MTc4MDgzODgxNnww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The New B2B Funnel is Memory" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-new-b2b-funnel-is-memory"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-06-07T15:11:00.000Z">Jun 07, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The New B2B Funnel is Memory</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Most companies are still trying to capture demand. The better ones are building memory before the buyer ever enters the market.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/engineers-are-coming-for-your-marketing-job"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1599651971621-7c42aaa20cd2?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyNnx8dG9vbHN8ZW58MHx8fHwxNzc3Nzc4MTcxfDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="Engineers are Coming for Your Marketing Job" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/engineers-are-coming-for-your-marketing-job"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-05-03T15:11:00.000Z">May 03, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">Engineers are Coming for Your Marketing Job</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Four predictions on what marketing looks like in 18 months.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-two-lies-b2b-marketers-keep-falling-for"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1740479049014-274a2c756317?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxzY2FtfGVufDB8fHx8MTc3NzE2NzEzNHww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The Two Lies B2B Marketers Keep Falling For" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-two-lies-b2b-marketers-keep-falling-for"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-04-26T15:11:00.000Z">Apr 26, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The Two Lies B2B Marketers Keep Falling For</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Every "email is dead" take has a product page attached.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/stop-making-educational-content"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1521587760476-6c12a4b040da?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxfHxlZHVjYXRpb25hbHxlbnwwfHx8fDE3NzY2MDkxMTJ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="Stop Making "Educational"
85 Content" class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/stop-making-educational-content"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-04-19T15:11:00.000Z">Apr 19, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">Stop Making "Educational" Content</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Education is a byproduct. This is what you should be optimizing for instead.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-best-marketing-move-you-can-make-right-now-is-to-repel-people"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1581832098105-51824c721c2d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyfHxzYXklMjBub3xlbnwwfHx8fDE3NzYwMDEzNjZ8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The Best Marketing Move You Can Make Right Now is to Repel People." class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-best-marketing-move-you-can-make-right-now-is-to-repel-people"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-04-12T13:44:12.108Z">Apr 12, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The Best Marketing Move You Can Make Right Now is to Repel People.</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">The most counterintuitive growth strategy in B2B right now, and why it works.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/openai-just-bought-a-media-company-pay-attention"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1600096194534-95cf5ece04cf?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwxNXx8bWVkaWF8ZW58MHx8fHwxNzc1MzU5MDc4fDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="OpenAI just bought a Media Company. Pay attention."
85class="absolute inset-0 h-full w-full object-cover"/></figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/openai-just-bought-a-media-company-pay-attention"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-04-05T15:11:00.000Z">Apr 05, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">OpenAI just bought a Media Company. Pay attention.</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">This is not a coincidence. It's a strategy.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/linkedin-got-smarter-but-your-reach-is-suppressed"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1611944212129-29977ae1398c?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzfHxsaW5rZWRpbnxlbnwwfHx8fDE3NzQ3OTY4NDB8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="LinkedIn got smarter. But your reach is suppressed." class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/linkedin-got-smarter-but-your-reach-is-suppressed"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-03-29T15:09:45.618Z">Mar 29, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">LinkedIn got smarter. But your reach is suppressed.</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Brutal, but fixable.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-marketing-job-of-the-future"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1511367461989-f85a21fda167?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwyMXx8ZnV0dXJlfGVufDB8fHx8MTc3NDE5MTU2M3ww&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The Marketing Job of the Future" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-marketing-job-of-the-future"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-03-22T15:06:46.119Z">Mar 22, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The Marketing Job of the Future</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">The job changed. Quietly. Permanently.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-new-rules-of-b2b-media-marketing"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1759542877813-0f29dfe4f6b0?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw4Mnx8b3BlcmF0b3J8ZW58MHx8fHwxNzcyOTUyNjY5fDA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The New Rules of B2B Media Marketing" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-new-rules-of-b2b-media-marketing"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-03-08T15:11:00.000Z">Mar 08, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The New Rules of B2B Media Marketing</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Operator content, media infrastructure, and the death of one-off marketing.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/the-3-5-year-attention-arbitrage-in-b2b"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1492540747731-d05a66dc2461?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHwzMHx8c3lzdGVtc3xlbnwwfHx8fDE3NzA1MjY4NjB8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="The 3-5 Year Attention Arbitrage in B2B" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/the-3-5-year-attention-arbitrage-in-b2b"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-02-22T16:11:00.000Z">Feb 22, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">The 3-5 Year Attention Arbitrage in B2B</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Most companies are missing it. The ones who donât will dominate.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div><div class="transparent h-full cursor-pointer overflow-hidden rounded-lg flex flex-col border" style="background-color:#333333;border-color:#c1ff72"><div class="relative w-full"><div class="flex items-center gap-1 absolute left-4 top-4 z-10"></div><a class="" data-discover="true" href="/p/ai-in-sales-marketing-the-reckoning-is-here"><div class="w-full"><figure class="aspect-social relative h-full overflow-hidden w-full"><img loading="eager" width="800" height="421" src="https://images.unsplash.com/photo-1511447333015-45b65e60f6d5?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3w0ODM4NTF8MHwxfHNlYXJjaHw2OHx8dGVjaG5vbG9neXxlbnwwfHx8fDE3NzExMzM0Mzl8MA&ixlib=rb-4.1.0&q=80&w=1080&utm_source=beehiiv&utm_medium=referral" alt="AI in Sales & Marketing: The Reckoning Is Here" class="absolute inset-0 h-full w-full object-cover"/>
85</figure></div></a></div><div class="w-full p-3"><div class="space-y-3"><a class="" data-discover="true" href="/p/ai-in-sales-marketing-the-reckoning-is-here"><div class="space-y-2"><div class="flex flex-wrap-reverse items-center justify-between"><div class="flex items-center space-x-1"><span style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="!text-xs text-gray-600 text-xs sm:text-sm font-light font-poppins"><time dateTime="2026-02-15T16:11:06.027Z">Feb 15, 2026</time></span></div><div class="flex items-center space-x-3"><span style="color:#ffffff" class="flex items-center space-x-0.5 text-sm font-regular font-ariel"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" data-slot="icon" class="h-4 w-4"><path d="m11.645 20.91-.007-.003-.022-.012a15.247 15.247 0 0 1-.383-.218 25.18 25.18 0 0 1-4.244-3.17C4.688 15.36 2.25 12.174 2.25 8.25 2.25 5.322 4.714 3 7.688 3A5.5 5.5 0 0 1 12 5.052 5.5 5.5 0 0 1 16.313 3c2.973 0 5.437 2.322 5.437 5.25 0 3.925-2.438 7.111-4.739 9.256a25.175 25.175 0 0 1-4.244 3.17 15.247 15.247 0 0 1-.383.219l-.022.012-.007.004-.003.001a.752.752 0 0 1-.704 0l-.003-.001Z"></path></svg></span></div></div><div class="cursor-pointer space-y-1"><h2 style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 hover:underline sm:line-clamp-3 text-lg sm:text-xl font-semibold font-poppins">AI in Sales & Marketing: The Reckoning Is Here</h2><p style="color:#ffffff;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="line-clamp-2 sm:line-clamp-3 text-md font-light font-poppins">Whatâs working, what backfired, and where the real advantage now lives.</p></div></div></a><a class="group flex flex-col items-start space-x-0 space-y-1 sm:flex-row sm:items-center sm:space-x-2 sm:space-y-0" data-discover="true" href="/authors"><div class="flex -space-x-1.5 overflow-hidden"><div class="h-7 w-7 rounded-full"><img class="inline-block h-7 w-7 rounded-full" src="https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/ca2a70f6-d6b9-492f-957a-0589384e1723/2Bt_9xAX_400x400.jpeg" alt="Vivek Nanda" style="border:1px solid #333333"/></div></div><div class="flex items-center"><span style="color:#2C81E5;font-family:Poppins, sans-ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,"Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"" class="group-hover:underline text-xs sm:text-sm font-semibold font-poppins">Vivek Nanda</span></div></a></div></div></div></div><div class="col-span-12 mx-auto mt-12 grid grid-cols-4 grid-rows-2 items-center gap-3 px-4 py-4 pb-8 sm:flex sm:justify-center"><div class="wt-button-font order-2 col-span-2 flex justify-end gap-2"><a class="rounded-lg flex items-center gap-2 border border-transparent px-3 py-1 transition duration-150 ease-in-out hover:border-wt-primary pointer-events-none cursor-not-allowed opacity-40" style="color:#030712;border:1px solid #c1ff72;background-color:#F9FAFB" data-discover="true" href="/archive?page=1">First</a><a class="rounded-lg flex items-center gap-2 border border-transparent px-3 py-1 transition duration-150 ease-in-out hover:border-wt-primary pointer-events-none cursor-not-allowed opacity-40" style="color:#030712;border:1px solid #c1ff72;background-color:#F9FAFB" data-discover="true" 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