1<!doctype html> 2<!--[if lt IE 9]><html class="no-js no-svg ie lt-ie9 lt-ie8 lt-ie7" lang="en-US"> <![endif]--> 3<!--[if IE 9]><html class="no-js no-svg ie ie9 lt-ie9 lt-ie8" lang="en-US"> <![endif]--> 4<!--[if gt IE 9]><!--> 5 <html 6 class="no-js no-svg" lang="en-US" lang="en"> <!--<![endif]--> 7 <head> 8 <meta charset="UTF-8"/>
9<script> 10var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),document.addEventListener("gform/theme/scripts_loaded",function(){gform.themeScriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>"function"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn("The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1."),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener("gform_main_scripts_loaded",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener("gform/theme/scripts_loaded",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener("DOMContentLoaded",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook("action",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook("filter",o,r,e,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,r){gform.removeHook("action",o,r)},removeFilter:function(o,r,e){gform.removeHook("filter",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+"_"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==r?t.apply(null,e):e[0]=t.apply(null,e)})),"filter"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}}); 11</script>
11 12 13 <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> 14 <meta http-equiv="X-UA-Compatible" content="IE=edge"> 15 <meta name="viewport" content="width=device-width, initial-scale=1"> 16 <link rel="profile" href="http://gmpg.org/xfn/11"> 17 18 19 <link rel="stylesheet" href="https://www.materialplus.io/wp-content/themes/materialplus/dist/style.css?1254742839" type="text/css" media="screen"/> 20
20<script type="text/javascript">!function(){var b=function(){window.__AudioEyeInstallSource="wordpress"; window.__AudioEyeSiteHash="0f04136c4051645c37420db788d301a4"; var a=document.createElement("script");a.src="https://wsv3cdn.audioeye-services.com/aem.js";a.type="text/javascript";a.setAttribute("async","");document.getElementsByTagName("body")[0].appendChild(a)};"complete"!==document.readyState?window.addEventListener?window.addEventListener("load",b):window.attachEvent&&window.attachEvent("onload",b):b()}();</script>
20 21 <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> 22 23 <!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https://yoast.com/product/yoast-seo-premium-wordpress/ --> 24 <title>Wine Reframed: New Study from Material & WMC | Material</title> 25 <meta name="description" content="See what Material and Wine Market Council's national study reveals about wine's relevance across Gen Z, Millennial and Gen X audiences. Read the announcement" /> 26 <link rel="canonical" href="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" /> 27 <meta property="og:locale" content="en_US" /> 28 <meta property="og:type" content="article" /> 29 <meta property="og:title" content="Material and Wine Market Council Release New National Study Showing Where Wine Connects â and Where It Doesnât â in Online Media" /> 30 <meta property="og:description" content="See what Material and Wine Market Council's national study reveals about wine's relevance across Gen Z, Millennial and Gen X audiences. Read the announcement" /> 31 <meta property="og:url" content="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" /> 32 <meta property="og:site_name" content="Material" /> 33 <meta property="og:image" content="https://www.materialplus.io/wp-content/uploads/2026/09/Web_WMC_Press-Release_LP.jpg" /> 34 <meta property="og:image:width" content="1638" /> 35 <meta property="og:image:height" content="1092" /> 36 <meta property="og:image:type" content="image/jpeg" /> 37 <meta name="twitter:card" content="summary_large_image" /> 38 <meta name="twitter:label1" content="Est. reading time" /> 39 <meta name="twitter:data1" content="1 minute" /> 40 <!-- / Yoast SEO Premium plugin. --> 41 42 43 <style> 44 .lazyload, 45 .lazyloading { 46 max-width: 100%; 47 } 48 </style> 49 <style id="wp-img-auto-sizes-contain-inline-css"> 50img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px} 51/*# sourceURL=wp-img-auto-sizes-contain-inline-css */ 52</style> 53<link rel='stylesheet' id='genesis-blocks-style-css-css' href='https://www.materialplus.io/wp-content/plugins/genesis-blocks/dist/style-blocks.build.css?ver=1787808368' media='all' /> 54<link rel='stylesheet' id='gform_basic-css' href='https://www.materialplus.io/wp-content/plugins/gravityforms/assets/css/dist/basic.min.css?ver=3.1.2' media='all' /> 55<link rel='stylesheet' id='gform_theme_components-css' href='https://www.materialplus.io/wp-content/plugins/gravityforms/assets/css/dist/theme-components.min.css?ver=3.1.2' media='all' /> 56<link rel='stylesheet' id='gform_theme-css' href='https://www.materialplus.io/wp-content/plugins/gravityforms/assets/css/dist/theme.min.css?ver=3.1.2' media='all' /> 57<style id="wp-emoji-styles-inline-css"> 58 59 img.wp-smiley, img.emoji { 60 display: inline !important; 61 border: none !important; 62 box-shadow: none !important; 63 height: 1em !important; 64 width: 1em !important; 65 margin: 0 0.07em !important; 66 vertical-align: -0.1em !important; 67 background: none !important; 68 padding: 0 !important; 69 } 70/*# sourceURL=wp-emoji-styles-inline-css */ 71</style> 72<style id="wp-block-library-inline-css"> 73:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;
73--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-break:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} 74/*wp_block_styles_on_demand_placeholder:6abba95e9639f*/ 75/*# sourceURL=wp-block-library-inline-css */ 76</style> 77<style id="classic-theme-styles-inline-css"> 78/*! This file is auto-generated */ 79.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} 80/*# sourceURL=/wp-includes/css/classic-themes.min.css */ 81</style> 82<style id="wp-block-styles-placeholder-inline-css"> 83:root { --wp-internal-comment: "Placeholder for wp_hoist_late_printed_styles() to replace with the block styles printed at wp_footer." } 84/*# sourceURL=wp-block-styles-placeholder-inline-css */ 85</style> 86<style id="wp-global-styles-placeholder-inline-css"> 87:root { --wp-internal-comment: "Placeholder for wp_hoist_late_printed_styles() to replace with the global-styles printed at wp_footer." } 88/*# sourceURL=wp-global-styles-placeholder-inline-css */ 89</style> 90<link rel='stylesheet' id='super-web-share-css' href='https://www.materialplus.io/wp-content/plugins/super-web-share/public/css/super-web-share-public.min.css?ver=2.5.2' media='all' /> 91<link rel='stylesheet' id='gravity-forms-tooltip-public-css' href='https://www.materialplus.io/wp-content/plugins/tooltip-for-gravity-forms/public/css/gravity-forms-tooltip-public.css?ver=3.0.2' media='all' /> 92<link rel='stylesheet' id='megamenu-css' href='https://www.materialplus.io/wp-content/uploads/maxmegamenu/style.css?ver=b3de31' media='all' /> 93<link rel='stylesheet' id='dashicons-css' href='https://www.materialplus.io/wp-includes/css/dashicons.min.css?ver=7.1.2' media='all' />
94<script id="jquery-core-js" src="https://www.materialplus.io/wp-includes/js/jquery/jquery.min.js?ver=3.7.1"></script>
vendor: 1 bytes, line 94
94
95<script id="jquery-migrate-js" src="https://www.materialplus.io/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1"></script>
vendor: 1 bytes, line 95
95
96<script id="gform_json-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=3.1.2"></script>
vendor: 1 bytes, line 96
96
97<script id="gform_gravityforms-js-extra"> 98var gf_global = {"gf_currency_config":{"name":"U.S. Dollar","symbol_left":"$","symbol_right":"","symbol_padding":"","thousand_separator":",","decimal_separator":".","decimals":2,"code":"USD"},"base_url":"https://www.materialplus.io/wp-content/plugins/gravityforms","number_formats":[],"version_hash":"a641571ca65cff0b9a0c3287c5c304d1","countries":{"AF":"Afghanistan","AX":"\u00c5land Islands","AL":"Albania","DZ":"Algeria","AS":"American Samoa","AD":"Andorra","AO":"Angola","AI":"Anguilla","AQ":"Antarctica","AG":"Antigua and Barbuda","AR":"Argentina","AM":"Armenia","AW":"Aruba","AU":"Australia","AT":"Austria","AZ":"Azerbaijan","BS":"Bahamas","BH":"Bahrain","BD":"Bangladesh","BB":"Barbados","BY":"Belarus","BE":"Belgium","BZ":"Belize","BJ":"Benin","BM":"Bermuda","BT":"Bhutan","BO":"Bolivia","BQ":"Bonaire, Sint Eustatius and Saba","BA":"Bosnia and Herzegovina","BW":"Botswana","BV":"Bouvet Island","BR":"Brazil","IO":"British Indian Ocean Territory","BN":"Brunei Darussalam","BG":"Bulgaria","BF":"Burkina Faso","BI":"Burundi","CV":"Cabo Verde","KH":"Cambodia","CM":"Cameroon","CA":"Canada","KY":"Cayman Islands","CF":"Central African Republic","TD":"Chad","CL":"Chile","CN":"China","CX":"Christmas Island","CC":"Cocos Islands","CO":"Colombia","KM":"Comoros","CD":"Congo, Democratic Republic of the","CG":"Congo","CK":"Cook Islands","CR":"Costa Rica","CI":"C\u00f4te d'Ivoire","HR":"Croatia","CU":"Cuba","CW":"Cura\u00e7ao","CY":"Cyprus","CZ":"Czechia","DK":"Denmark","DJ":"Djibouti","DM":"Dominica","DO":"Dominican Republic","EC":"Ecuador","EG":"Egypt","SV":"El Salvador","GQ":"Equatorial Guinea","ER":"Eritrea","EE":"Estonia","SZ":"Eswatini","ET":"Ethiopia","FK":"Falkland Islands","FO":"Faroe Islands","FJ":"Fiji","FI":"Finland","FR":"France","GF":"French Guiana","PF":"French Polynesia","TF":"French Southern Territories","GA":"Gabon","GM":"Gambia","GE":"Georgia","DE":"Germany","GH":"Ghana","GI":"Gibraltar","GR":"Greece","GL":"Greenland","GD":"Grenada","GP":"Guadeloupe","GU":"Guam","GT":"Guatemala","GG":"Guernsey","GN":"Guinea","GW":"Guinea-Bissau","GY":"Guyana","HT":"Haiti","HM":"Heard Island and McDonald Islands","VA":"Holy See","HN":"Honduras","HK":"Hong Kong","HU":"Hungary","IS":"Iceland","IN":"India","ID":"Indonesia","IR":"Iran","IQ":"Iraq","IE":"Ireland","IM":"Isle of Man","IL":"Israel","IT":"Italy","JM":"Jamaica","JP":"Japan","JE":"Jersey","JO":"Jordan","KZ":"Kazakhstan","KE":"Kenya","KI":"Kiribati","KP":"Korea, Democratic People's Republic of","KR":"Korea, Republic of","KW":"Kuwait","KG":"Kyrgyzstan","LA":"Lao People's Democratic Republic","LV":"Latvia","LB":"Lebanon","LS":"Lesotho","LR":"Liberia","LY":"Libya","LI":"Liechtenstein","LT":"Lithuania","LU":"Luxembourg","MO":"Macao","MG":"Madagascar","MW":"Malawi","MY":"Malaysia","MV":"Maldives","ML":"Mali","MT":"Malta","MH":"Marshall Islands","MQ":"Martinique","MR":"Mauritania","MU":"Mauritius","YT":"Mayotte","MX":"Mexico","FM":"Micronesia","MD":"Moldova","MC":"Monaco","MN":"Mongolia","ME":"Montenegro","MS":"Montserrat","MA":"Morocco","MZ":"Mozambique","MM":"Myanmar","NA":"Namibia","NR":"Nauru","NP":"Nepal","NL":"Netherlands","NC":"New Caledonia","NZ":"New Zealand","NI":"Nicaragua","NE":"Niger","NG":"Nigeria","NU":"Niue","NF":"Norfolk Island","MK":"North Macedonia","MP":"Northern Mariana Islands","NO":"Norway","OM":"Oman","PK":"Pakistan","PW":"Palau","PS":"Palestine, State of","PA":"Panama","PG":"Papua New Guinea","PY":"Paraguay","PE":"Peru","PH":"Philippines","PN":"Pitcairn","PL":"Poland","PT":"Portugal","PR":"Puerto Rico","QA":"Qatar","RE":"R\u00e9union","RO":"Romania","RU":"Russian Federation","RW":"Rwanda","BL":"Saint Barth\u00e9lemy","SH":"Saint Helena, Ascension and Tristan da Cunha","KN":"Saint Kitts and Nevis","LC":"Saint Lucia","MF":"Saint Martin","PM":"Saint Pierre and Miquelon","VC":"Saint Vincent and the Grenadines","WS":"Samoa","SM":"San Marino","ST":"Sao Tome and Principe","SA":"Saudi Arabia","SN":"Senegal","RS":"Serbia","SC":"Seychelles","SL":"Sierra Leone","SG":"Singapore","SX":"Sint Maarten","SK":"Slovakia","SI":"Slovenia","SB":"Solomon Islands","SO":"Somalia","ZA":"South Africa","GS":"South Georgia and the South Sandwich Islands","SS":"South Sudan","ES":"Spain","LK":"Sri Lanka","SD":"Sudan","SR":"Suriname","SJ":"Svalbard and Jan Mayen","SE":"Sweden","CH":"Switzerland","SY":"Syria Arab Republic","TW":"Taiwan","TJ":"Tajikistan","TZ":"Tanzania, the United Republic of","TH":"Thailand","TL":"Timor-Leste","TG":"Togo","TK":"Tokelau","TO":"Tonga","TT":"Trinidad and Tobago","TN":"Tunisia","TR":"T\u00fcrkiye","TM":"Turkmenistan","TC":"Turks and Caicos Islands","TV":"Tuvalu","UG":"Uganda","UA":"Ukraine","AE":"United Arab Emirates","GB":"United Kingdom","US":"United States","UY":"Uruguay","UM":"US Minor Outlying Islands","UZ":"Uzbekistan","VU":"Vanuatu","VE":"Venezuela","VN":"Viet Nam","VG":"Virgin Islands, British","VI":"Virgin Islands, U.S.","WF":"Wallis and Futuna","EH":"Western Sahara","YE":"Yemen","ZM":"Zambia","ZW":"Zimbabwe"},"strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; 99var gform_i18n = {"datepicker":{"wdOffset":1,"helpTextShort":"Press F1 for help","helpText":"Press the arrow keys to navigate by day, PageUp and PageDown to navigate by month, Alt+PageUp and Alt+PageDown to navigate by year, or Escape to cancel.","openOnFocusHelpText":"Press Down arrow to browse the calendar, or Escape to close.","tooltipTxt":"Press Escape to cancel","disabledTxt":"Disabled","markedTxt":"Selected","prevTxt":"Previous","nextTxt":"Next","monthTxt":"Month","yearTxt":"Year","months":["January","February","March","April","May","June","July","August","September","October","November","December"],"days":[{"s":"S","l":"Sunday"},{"s":"M","l":"Monday"},{"s":"T","l":"Tuesday"},{"s":"W","l":"Wednesday"},{"s":"T","l":"Thursday"},{"s":"F","l":"Friday"},{"s":"S","l":"Saturday"}]}}; 100var gf_legacy_multi = {"4":""};
101var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","file_uploaded":"File uploaded","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled","error":"Error","message":"Message"},"vars":{"images_url":"https://www.materialplus.io/wp-content/plugins/gravityforms/images"}}; 102//# sourceURL=gform_gravityforms-js-extra 103</script>
vendor: 1 bytes, line 103
103
104<script id="gform_gravityforms-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=3.1.2"></script>
vendor: 1 bytes, line 104
104
105<script id="gform_gravityforms_utils-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=69a9db57304a9f86c3d1a0bea5fd2cf9"></script>
vendor: 1 bytes, line 105
105
106<script id="popper-js-for-tippy-js" src="https://www.materialplus.io/wp-content/plugins/tooltip-for-gravity-forms/public/js/popper.min.js"></script>
106 107
108<script id="tippy-js" src="https://www.materialplus.io/wp-content/plugins/tooltip-for-gravity-forms/public/js/tippy.min.js"></script>
vendor: 1 bytes, line 108
108
109<script id="gravity-forms-tooltip-public-js" src="https://www.materialplus.io/wp-content/plugins/tooltip-for-gravity-forms/public/js/gravity-forms-tooltip-public.js?ver=3.0.2"></script>
109 110<!-- HFCM by 99 Robots - Snippet # 8: Google Tag Manager(Head) --> 111<!-- Google Tag Manager -->
112<script>
vendor: 327 bytes, lines 112-116
112(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 113new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], 114j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 115'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 116})(window,document,'script','dataLayer','
116GTM-W2T72FW
vendor: 3 bytes, line 116
116');
116</script>
116 117<!-- End Google Tag Manager --> 118<!-- /end HFCM by 99 Robots --> 119<!-- HFCM by 99 Robots - Snippet # 66: 6senseWebTag -->
120<script id="6senseWebTag" src="https://j.6sc.co/j/99412b11-d9e6-4170-94fb-4856a9e4385f.js"></script>
120 121<!-- /end HFCM by 99 Robots --> 122<!-- HFCM by 99 Robots - Snippet # 69: CMP - Geolocation -->
123<script id="usercentrics-cmp" src="https://app.usercentrics.eu/browser-ui/latest/loader.js" data-ruleset-id="lpRrVNOdJS7EJ1" async></script>
123 124<!-- /end HFCM by 99 Robots --> 125<!-- HFCM by 99 Robots - Snippet # 71: Microsoft Clarity Script -->
126<script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "m5yxzadz75"); </script>
126 127<!-- /end HFCM by 99 Robots --> 128<!-- HFCM by 99 Robots - Snippet # 85: Mega Menu --> 129<style> 130@media screen and (min-width: 1440px) { 131 .header__mega-menu .mega-menu-wrap .mega-menu>.mega-menu-item>.mega-menu-link .mega-indicator::after { 132 width: 13.576px!important; 133 height: 8px!important; 134 } 135#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu > ul.mega-sub-menu li.mega-menu-column > ul.mega-sub-menu > li.mega-menu-item li.mega-menu-item > a.mega-menu-link { 136line-height:200%!important; 137} 138 #mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-item > a.mega-menu-link { 139 padding: 4px 0px 20px 0px; 140 } 141 #mega-menu-wrap-primary_navigation #mega-menu-primary_navigation li.mega-menu-item-has-children > a.mega-menu-link > span.mega-indicator { 142 margin: 0 0 0 8px; 143 } 144} 145 146@media screen and (max-width: 835px) { 147 #mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu.mega-menu-item:first-child ul.mega-sub-menu ul.mega-sub-menu { 148 margin-bottom: -8px; 149} 150} 151 152@media screen and (max-width: 835px) { 153#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu:first-child > ul.mega-sub-menu > li.mega-menu-row .mega-menu-column > ul.mega-sub-menu > li.mega-menu-item { 154 padding-bottom: 0; 155} 156} 157 158@media (min-width: 992px) { 159 .new-brand-investment__right .new-brand-investment__right__content p { 160 max-width: 637px; 161 } 162} 163@media (min-width: 992px) { 164 .new-brand-investment__left__heading { 165 max-width: 479px; 166 } 167} 168 .brand-fidelity-performance__description P { 169 margin: 0px; 170 } 171@media (min-width: 992px) { 172 .brand-fidelity-performance__container.container { 173 padding: 0px; 174 } 175} 176</style> 177<!-- /end HFCM by 99 Robots --> 178<!-- HFCM by 99 Robots - Snippet # 88: ChatGPT Pixel Code -->
179<script> 180 (function (w, d, s, u) { 181 if (w.oaiq) return; 182 var q = function () { 183 q.q.push(arguments); 184 }; 185 q.q = []; 186 w.oaiq = q; 187 var js = d.createElement(s); 188 js.async = true; 189 js.src = u; 190 var f = d.getElementsByTagName(s)[0]; 191 f.parentNode.insertBefore(js, f); 192 })(window, document, "script", "https://bzrcdn.openai.com/sdk/oaiq.min.js"); 193 194 // Set default consent state to false until the user opts in 195 oaiq("consent", false); 196 197 oaiq("init", { 198 pixelId: "<YOUR-PIXEL-ID>", // Be sure to update this! 199 }); 200</script>
200 201<!-- /end HFCM by 99 Robots --> 202<link rel="alternate" hreflang="x-default" href="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" /> 203<link rel="alternate" hreflang="en-US" href="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" /> 204
204<script> 205 document.documentElement.className = document.documentElement.className.replace('no-js', 'js'); 206 </script>
206 207 <style> 208 .no-js img.lazyload { 209 display: none; 210 } 211 212 figure.wp-block-image img.lazyloading { 213 min-width: 150px; 214 } 215 216 .lazyload, 217 .lazyloading { 218 --smush-placeholder-width: 100px; 219 --smush-placeholder-bg-max-width: 120px; 220 --smush-placeholder-aspect-ratio: 1/1; 221 width: var(--smush-image-width, var(--smush-placeholder-width)) !important; 222 aspect-ratio: var(--smush-image-aspect-ratio, var(--smush-placeholder-aspect-ratio)) !important; 223 } 224 225 .lazyload, .lazyloading { 226 opacity: 0; 227 } 228 229 .lazyloaded { 230 opacity: 1; 231 transition: opacity 400ms; 232 transition-delay: 0ms; 233 } 234 235 </style> 236
236<script type="application/ld+json">{ 237 "@context": "https://schema.org", 238 "@type": "Article", 239 "mainEntityOfPage": { 240 "@type": "WebPage", 241 "@id": "https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" 242 }, 243 "headline": "Material and Wine Market Council Release New National Study Showing Where Wine Connects â and Where It Doesnât â in Online Media", 244 "description": "See what Material and Wine Market Council's national study reveals about wine's relevance across Gen Z, Millennial and Gen X audiences. Read the announcement", 245 "image": "https://www.materialplus.io/wp-content/uploads/2026/09/Web_WMC_Press-Release_LP.jpg", 246 "author": { 247 "@type": "Organization", 248 "name": "Material", 249 "url": "https://www.materialplus.io" 250 }, 251 "publisher": { 252 "@type": "Organization", 253 "name": "Material", 254 "logo": { 255 "@type": "ImageObject", 256 "url": "https://www.materialplus.io/wp-content/uploads/2023/06/Logo.png" 257 }, 258 "url": "https://www.materialplus.io" 259 }, 260 "inLanguage": [], 261 "articleSection": "News", 262 "about": [ 263 { 264 "@type": "Thing", 265 "name": "material" 266 }, 267 { 268 "@type": "Thing", 269 "name": "wine" 270 }, 271 { 272 "@type": "Thing", 273 "name": "market" 274 }, 275 { 276 "@type": "Thing", 277 "name": "council" 278 } 279 ], 280 "datePublished": "2026-09-02T20:18:16+00:00" 281}</script>
281<script type="application/ld+json">{ 282 "@context": "https://schema.org", 283 "@type": "BreadcrumbList", 284 "itemListElement": [ 285 { 286 "@type": "ListItem", 287 "position": 1, 288 "name": "Home", 289 "item": "https://www.materialplus.io/" 290 }, 291 { 292 "@type": "ListItem", 293 "position": 2, 294 "name": "News", 295 "item": "https://www.materialplus.io/news/" 296 }, 297 { 298 "@type": "ListItem", 299 "position": 3, 300 "name": "Material and Wine Market Council Release New National Study Showing Where Wine Connects â and Where It Doesnât â in Online Media", 301 "item": "https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" 302 } 303 ] 304}</script>
304<script type='text/javascript'>window.superWebShareFallback = {"superwebshare_fallback_enable":"enable","fallback_title":"Share","fallback_modal_background":"#ffffff","fallback_layout":"1","fallback_twitter_via":"","fallback_text_color":"#000000","fallback_show_in_desktop":"false","fallback_social_networks":["facebook","twitter","linkedin","whatsapp"]} </script>
304<link rel="icon" href="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-32x32.png" sizes="32x32" /> 305<link rel="icon" href="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-192x192.png" sizes="192x192" /> 306<link rel="apple-touch-icon" href="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-180x180.png" /> 307<meta name="msapplication-TileImage" content="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-270x270.png" /> 308<style id="wp-custom-css"> 309.page-id-9315 p, .page-id-9315 ol li, .page-id-10330 p, .page-id-10330 ol li { 310 font-size: 24px; 311 margin-bottom: 16px !important; 312} 313.page-id-9315 ol, .page-id-10330 ol { 314 margin-bottom: 16px; 315} 316 317.page-id-9555.page-template-page-showcase .container { 318 max-width: 1440px; 319 padding: 0 40px; 320} 321/* .page-template-page-showcase .fullwidth-video { 322 max-width: 1440px; 323 margin: 0 auto; 324} */ 325.page-template-page-showcase .fullwidth-video .container{ 326padding: 0 !important; 327 max-width: 1360px; 328} 329.page-id-9555.page-template-page-showcase .header__inner { 330 max-width: 1440px; 331} 332 333@media only screen and (max-width: 767px) { 334 .page-id-9555.page-template-page-showcase .container { 335 padding: 0 16px; 336 } 337} 338 339 340/* Service page start */ 341.postid-9646 .two-column-roadmap__inner { 342 display: flex; 343 flex-direction: column; 344} 345 346.postid-9646 .two-column-roadmap__inner__title { 347 width: 100%; 348} 349 350.postid-9646 .two-column-roadmap__inner__grids { 351 width: 100%; 352 column-gap: 28px; 353 row-gap: 50px; 354} 355 356.postid-9646 .two-column-roadmap__inner__grids__box.grids_four { 357 border-top: 0.25px solid grey; 358 padding-top: 16px; 359 flex-basis: 100%; 360} 361 362.postid-9646 .two-column-roadmap__inner__grids__box__content_wrapper__title, 363.postid-9646 364 .two-column-roadmap__inner__grids__box__content_wrapper__description { 365 padding: 0 2rem 0 0.9375rem; 366} 367 368.postid-9646 .two-column-roadmap__inner__grids__box__content_wrapper { 369 padding: 0; 370} 371 372@media (min-width: 480px) { 373 .postid-9646 .two-column-roadmap__inner__grids__box.grids_four { 374 flex-basis: calc(50% - 14px); 375 } 376} 377 378@media (min-width: 768px) { 379 .postid-9646 .two-column-roadmap__inner { 380 flex-direction: row; 381 gap: 32px; 382 } 383 384 .postid-9646 .two-column-roadmap__inner__grids { 385 width: calc(100% - 32%); 386 } 387 388 .postid-9646 .two-column-roadmap__inner__title { 389 width: 46%; 390 } 391} 392 393@media (min-width: 992px) { 394 .postid-9646 .two-column-roadmap__inner__title { 395 width: 32%; 396 } 397} 398 399@media (min-width: 1280px) { 400 .postid-9646 .two-column-roadmap__inner__grids { 401 row-gap: 70.45px; 402 } 403} 404 405.direction-slider-main .direction-swiper-container .directionSlider .swiper-wrapper .swiper-slide .direction-image img.direction-image-img { 406 max-width: 100%; 407} 408 409/* .page-id-9960 .landing-banner { 410 background: linear-gradient(90deg, #e3ffe7 0%, #d9e7ff 100%); 411} */ 412 413.page-id-9960 .landing-banner__inner__overlaytext ul, .page-id-9901 .landing-banner__inner__overlaytext ul { 414 list-style-type: disclosure-closed; 415} 416 417.page-id-9901 .landing-banner { 418 background-color: #e6e6e6; 419} 420 421/* .page-id-9901 .landing-banner { 422 background-image: linear-gradient( 90.5deg, rgba(112,181,176,1) 1.9%, rgba(220,244,241,1) 87.7% ); 423} */ 424 425.page-id-9960 .two-column-grids.horizontal-view { 426 padding-top: 0; 427} 428 429@media screen and (min-width: 992px) { 430.page-id-9960.page-template-page-campaign-marketing .landing-banner h6 { 431 line-height: 32.4px; 432} 433} 434 435body.page-template-page-featured .swiper-pagination-bullet { 436 opacity: 0.2; 437} 438 439body.page-template-page-featured .swiper-pagination-bullet-active { 440 opacity: 1; 441} 442 443.page-id-12721 section a { 444 text-decoration: underline; 445 text-decoration-thickness: 2px; 446 text-underline-offset: 5px; 447 color: #fff; 448 font-weight: 600; 449} 450 451/* .light-mode a { 452 color: #000; 453 } */ 454 455.service-detail-accordion-pro-wrapper.light-mode a { 456 text-underline-offset: 2px; 457 color: #000; 458} 459 460.postid-13751 .service-get-in-touch__section__left { 461 display: none; 462} 463 464.postid-13751 .service-get-in-touch__section { 465 justify-content: center; 466} 467 468.postid-13751 .service-get-in-touch__section__right { 469 justify-content: center; 470} 471</style> 472 473
473<script type="text/javascript"> 474 var wp_ajaxurl = "https://www.materialplus.io/wp-admin/admin-ajax.php"; 475 </script>
475 476
476<script src="https://www.materialplus.io/wp-content/themes/materialplus/static/jquery.min.js?1876895074"></script>
476 477 478 </head> 479</html> 480 481<body 482 class="wp-singular news-template-default single single-news postid-14530 wp-theme-materialplus mega-menu-primary-navigation " data-template="base.twig"> 483 <!-- HFCM by 99 Robots - Snippet # 9: GTM(body) --> 484<!-- Google Tag Manager (noscript) --> 485 486<noscript> 487 <iframe data-src="https://www.googletagmanager.com/ns.html?id=GTM-W2T72FW" height="0" width="0" style="display:none;visibility:hidden" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" class="lazyload" data-load-mode="0"></iframe></noscript> 488 489<!-- End Google Tag Manager (noscript) --> 490<!-- /end HFCM by 99 Robots --> 491 492 493 <a class="skip-link screen-reader-text visually-hidden" href="#main-content">Skip to content</a> 494 495<header class="header"> 496 <div class="header__inner"> 497 <div class="header__primary"> 498 <div class="header__branding"> 499 500 <a class="header__logo" href="https://www.materialplus.io/ " aria-current="page"> 501 502 503 504<img class="logo-short__image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2026/07/Growth-Intelligence.svg" alt="Material+" width="87" height="26" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 87px; --smush-placeholder-aspect-ratio: 87/26;" /> 505 506 507 508 509<img class="logo-plus__image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2023/07/plus.png" alt="Plus" width="25" height="24" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 25px; --smush-placeholder-aspect-ratio: 25/24;" /> 510 511 512 513 514<img class="logo-full__image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2023/06/Logo.png" alt="Material+" width="138" height="24" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 138px; --smush-placeholder-aspect-ratio: 138/24;" /> 515 </a> 516 </div> 517 <div id="mega-menu" class="header__mega-menu desktop_mega-menu"> 518 <div id="mega-menu-wrap-primary_navigation" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-controls="mega-menu-primary_navigation" aria-expanded="false" aria-haspopup="true" class='mega-toggle-standard mega-toggle-label'><span class='mega-toggle-label-closed'></span><span class='mega-toggle-label-open'></span></button></div></div></div><ul id="mega-menu-primary_navigation" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="slide_right" data-effect-speed-mobile="200" data-mobile-force-width="false" data-second-click="disabled" data-document-click="collapse" data-vertical-behaviour="accordion" data-breakpoint="1199" data-unbind="true" data-mobile-state="expand_active" data-mobile-direction="vertical"><li class="mega-hideme mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-14730 hideme" id="mega-menu-item-14730"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-14730">INDUSTRIES<span class="mega-indicator" aria-hidden="true"></span></a> 519<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-14730'> 520<li class="mega-menu-row" id="mega-menu-14730-0"> 521 <ul class="mega-sub-menu" style='--columns:12' role='presentation'> 522<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-0"> 523 <ul class="mega-sub-menu"> 524<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14734" id="mega-menu-item-14734"><a class="mega-menu-link" href="#" aria-label="Group 1"><span class="mega-indicator" aria-hidden="true"></span></a> 525 <ul class="mega-sub-menu" id='mega-sub-menu-14734'> 526<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14736" id="mega-menu-item-14736"><a class="mega-menu-link" href="https://www.materialplus.io/industry/consumer-products">Consumer Products</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14737" id="mega-menu-item-14737"><a class="mega-menu-link" href="https://www.materialplus.io/industry/enterprise-consumer-technology">Enterprise + Consumer Technology</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14738" id="mega-menu-item-14738"><a class="mega-menu-link" href="https://www.materialplus.io/industry/financial-services">Financial Services</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14739" id="mega-menu-item-14739"><a class="mega-menu-link" href="https://www.materialplus.io/industry/healthcare">Healthcare</a></li> </ul> 527</li>
527 </ul> 528</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-1"> 529 <ul class="mega-sub-menu"> 530<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14735" id="mega-menu-item-14735"><a class="mega-menu-link" href="#" aria-label="Group 2"><span class="mega-indicator" aria-hidden="true"></span></a> 531 <ul class="mega-sub-menu" id='mega-sub-menu-14735'> 532<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14740" id="mega-menu-item-14740"><a class="mega-menu-link" href="https://www.materialplus.io/industry/media-entertainment">Media + Entertainment</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14742" id="mega-menu-item-14742"><a class="mega-menu-link" href="https://www.materialplus.io/industry/mission-driven-and-nonprofit">Mission-Driven + Nonprofit</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14743" id="mega-menu-item-14743"><a class="mega-menu-link" href="https://www.materialplus.io/industry/pharma-biotech">Pharma + Biotech</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14744" id="mega-menu-item-14744"><a class="mega-menu-link" href="https://www.materialplus.io/industry/travel-hospitality">Travel + Hospitality</a></li> </ul> 533</li> </ul> 534</li> </ul> 535</li></ul> 536</li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-8657" id="mega-menu-item-8657"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-8657">SERVICES<span class="mega-indicator" aria-hidden="true"></span></a> 537<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-8657'> 538<li class="mega-menu-row" id="mega-menu-8657-0"> 539 <ul class="mega-sub-menu" style='--columns:12' role='presentation'> 540<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-0"> 541 <ul class="mega-sub-menu"> 542<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8658" id="mega-menu-item-8658"><a class="mega-menu-link" href="#">GROWTH STRATEGY<span class="mega-indicator" aria-hidden="true"></span></a> 543 <ul class="mega-sub-menu" id='mega-sub-menu-8658'> 544<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8664" id="mega-menu-item-8664"><a class="dashicons-plus mega-menu-link" href="/services/consumer-insights">Customer + Consumer Insights</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8665" id="mega-menu-item-8665"><a class="dashicons-plus mega-menu-link" href="/services/market-strategy">Market Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8666" id="mega-menu-item-8666"><a class="dashicons-plus mega-menu-link" href="/services/data-analytics-ai">Data, Analytics + AI</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8667" id="mega-menu-item-8667"><a class="dashicons-plus mega-menu-link" href="/services/brand-measurement">Brand Measurement</a></li> </ul> 545</li> </ul> 546</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-1"> 547 <ul class="mega-sub-menu"> 548<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8659" id="mega-menu-item-8659"><a class="mega-menu-link" href="#">MARKET ACTIVATION<span class="mega-indicator" aria-hidden="true"></span></a> 549 <ul class="mega-sub-menu" id='mega-sub-menu-8659'> 550<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8668" id="mega-menu-item-8668"><a class="dashicons-plus mega-menu-link" href="/services/brand-strategy">Brand Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8672" id="mega-menu-item-8672"><a class="dashicons-plus mega-menu-link" href="/services/brand-design">Brand Transformation + Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8669" id="mega-menu-item-8669"><a class="dashicons-plus mega-menu-link" href="/services/marketing-channel-strategy">Marketing + Channel Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8670" id="mega-menu-item-8670"><a class="dashicons-plus mega-menu-link" href="/services/content-creative">Content + Creative</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8671" id="mega-menu-item-8671"><a class="dashicons-plus mega-menu-link" href="/services/loyalty">Loyalty</a></li> </ul> 551</li>
551 </ul> 552</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-2"> 553 <ul class="mega-sub-menu"> 554<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8660" id="mega-menu-item-8660"><a class="mega-menu-link" href="#">PRODUCTS + PLATFORMS<span class="mega-indicator" aria-hidden="true"></span></a> 555 <ul class="mega-sub-menu" id='mega-sub-menu-8660'> 556<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8673" id="mega-menu-item-8673"><a class="dashicons-plus mega-menu-link" href="/services/product-experience-design">Product + Experience Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8674" id="mega-menu-item-8674"><a class="dashicons-plus mega-menu-link" href="/services/industrial-design">Industrial Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8675" id="mega-menu-item-8675"><a class="dashicons-plus mega-menu-link" href="/services/product-platform-engineering">Product + Platform Engineering</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8676" id="mega-menu-item-8676"><a class="dashicons-plus mega-menu-link" href="/services/digital-experience-services">Omnichannel Experience</a></li> </ul> 557</li> </ul> 558</li> </ul> 559</li></ul> 560</li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8661" id="mega-menu-item-8661"><a class="mega-menu-link" href="/perspectives">PERSPECTIVES</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8662" id="mega-menu-item-8662"><a class="mega-menu-link" href="/case-study">CLIENT STORIES</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8663" id="mega-menu-item-8663"><a class="mega-menu-link" href="/about-us">ABOUT US</a></li></ul><button aria-controls="mega-menu-primary_navigation" aria-label="Close" class='mega-close'></button></div> 561 </div> 562 <div class="header__right"> 563 <div class="header__right__regions"> 564 <div class="region-selection"> 565 <div class="region-selection__text-and-icon"> 566 <p class="region-selection__text-and-icon__text">Select a region</p> 567 <img class="region-selection__text-and-icon__icon lazyload" data-src="https://www.materialplus.io/wp-content/themes/materialplus/images/icons/globe-icon.svg" alt="region-selection" title="Region Selection" width= "22" height="22" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 22px; --smush-placeholder-aspect-ratio: 22/22;" /> 568 </div> 569 <div class="region-selection__list"> 570 <div class="region-selection__list__title"> 571 <a href="/au" aria-label="Region Selection"> 572 <input class="region-selection-input" type="radio" name="region" value="/au" onclick="window.location.href = '/au'"> 573 <label>AU Region</label> 574 </a> 575 </div> 576 <div class="region-selection__list__title"> 577 <a href="/sg" aria-label="Region Selection"> 578 <input class="region-selection-input" type="radio" name="region" value="/sg" onclick="window.location.href = '/sg'"> 579 <label>SEA Region</label> 580 </a> 581 </div> 582 <div class="region-selection__list__title"> 583 <a href="/" aria-label="Region Selection"> 584 <input class="region-selection-input" type="radio" name="region" value="/" checked onclick="window.location.href = '/'"> 585 <label>Global Region</label> 586 </a> 587 </div> 588 </div> 589 </div> 590 </div> 591 <a href="https://www.materialplus.io/contact" class="header__right__contact" role="button" title="Contact Us"> 592 <img data-src="https://www.materialplus.io/wp-content/themes/materialplus/images/icons/mail-icon.svg" alt="contact-us" width="24" height="22" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" class="lazyload" style="--smush-placeholder-width: 24px; --smush-placeholder-aspect-ratio: 24/22;" /> 593 </a> 594 <div class="header__search"> 595 <div class="search-form"> 596 <form action="https://go.materialplus.io/s/939073/BZ9hUYmEpZiDUd0653M50AyfLgG2qhNb" class="search-box" id="global-search-form"> 597 <input type="text" name="s" id="txtSearchBox" class="search-form-txt" placeholder="Search" autocomplete="off"> 598 <a href="#" class="submit-btn global-search-btn" title="Search"> 599 600 601<svg class="black-arrow-img " 602 603 604 605 > 606 <use xlink:href="https://www.materialplus.io/wp-content/themes/materialplus/dist/icons.svg#transparent-right-icon"></use> 607</svg> 608 609 610<svg class="white-arrow-img " 611 612 613 614 > 615 <use xlink:href="https://www.materialplus.io/wp-content/themes/materialplus/dist/icons.svg#white-right-icon"></use> 616</svg> 617 </a> 618 <a href="#" class="search-icon" title="Search"> 619 <img class="search-icon-img lazyload" data-src="https://www.materialplus.io/wp-content/themes/materialplus/images/icons/search-icon.svg" alt="search" width="24" height="24" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 24px; --smush-placeholder-aspect-ratio: 24/24;" /> 620 </a> 621 <a href="#" class="search-close" title="Close"> 622 623 624<svg class="search-close-img " 625 626 627 628 > 629 <use xlink:href="https://www.materialplus.io/wp-content/themes/materialplus/dist/icons.svg#search-close"></use> 630</svg> 631 </a> 632 <div class="underline-animation"></div> 633 </form> 634 635 <div id="txtSearchResult" class="search-result"> 636 637 <div class="search-result__content"> 638 <p class="search-result__heading">Search Results</p> 639 <ul class="search-result__list"> 640 <li class="search-result__text"> 641 <div class="hover-box">There are no results for <span class="highlight bold">""</span></a></div> 642 </li> 643 </ul> 644 </div> 645 646 </div> 647 648</div> 649 650 </div> 651 <div id="mega-menu" class="header__mega-menu mobile_mega-menu"> 652 <div id="mega-menu-wrap-primary_navigation" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-controls="mega-menu-primary_navigation" aria-expanded="false" aria-haspopup="true" class='mega-toggle-standard mega-toggle-label'><span class='mega-toggle-label-closed'></span><span class='mega-toggle-label-open'></span></button></div></div></div><ul id="mega-menu-primary_navigation" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="slide_right" data-effect-speed-mobile="200" data-mobile-force-width="false" data-second-click="disabled" data-document-click="collapse" data-vertical-behaviour="accordion" data-breakpoint="1199" data-unbind="true" data-mobile-state="expand_active" data-mobile-direction="vertical"><li class="mega-hideme mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-14730 hideme" id="mega-menu-item-14730"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-14730">INDUSTRIES<span class="mega-indicator" aria-hidden="true"></span></a> 653<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-14730'> 654<li class="mega-menu-row" id="mega-menu-14730-0"> 655 <ul class="mega-sub-menu" style='--columns:12' role='presentation'> 656<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-0"> 657 <ul class="mega-sub-menu"> 658<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14734" id="mega-menu-item-14734"><a class="mega-menu-link" href="#" aria-label="Group 1"><span class="mega-indicator" aria-hidden="true"></span></a> 659 <ul class="mega-sub-menu" id='mega-sub-menu-14734'> 660<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14736" id="mega-menu-item-14736"><a class="mega-menu-link" href="https://www.materialplus.io/industry/consumer-products">Consumer Products</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14737" id="mega-menu-item-14737"><a class="mega-menu-link" href="https://www.materialplus.io/industry/enterprise-consumer-technology">Enterprise + Consumer Technology</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14738" id="mega-menu-item-14738"><a class="mega-menu-link" href="https://www.materialplus.io/industry/financial-services">Financial Services</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14739" id="mega-menu-item-14739"><a class="mega-menu-link" href="https://www.materialplus.io/industry/healthcare">Healthcare</a></li> </ul> 661</li>
661 </ul> 662</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-1"> 663 <ul class="mega-sub-menu"> 664<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14735" id="mega-menu-item-14735"><a class="mega-menu-link" href="#" aria-label="Group 2"><span class="mega-indicator" aria-hidden="true"></span></a> 665 <ul class="mega-sub-menu" id='mega-sub-menu-14735'> 666<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14740" id="mega-menu-item-14740"><a class="mega-menu-link" href="https://www.materialplus.io/industry/media-entertainment">Media + Entertainment</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14742" id="mega-menu-item-14742"><a class="mega-menu-link" href="https://www.materialplus.io/industry/mission-driven-and-nonprofit">Mission-Driven + Nonprofit</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14743" id="mega-menu-item-14743"><a class="mega-menu-link" href="https://www.materialplus.io/industry/pharma-biotech">Pharma + Biotech</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14744" id="mega-menu-item-14744"><a class="mega-menu-link" href="https://www.materialplus.io/industry/travel-hospitality">Travel + Hospitality</a></li> </ul> 667</li> </ul> 668</li> </ul> 669</li></ul> 670</li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-8657" id="mega-menu-item-8657"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-8657">SERVICES<span class="mega-indicator" aria-hidden="true"></span></a> 671<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-8657'> 672<li class="mega-menu-row" id="mega-menu-8657-0"> 673 <ul class="mega-sub-menu" style='--columns:12' role='presentation'> 674<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-0"> 675 <ul class="mega-sub-menu"> 676<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8658" id="mega-menu-item-8658"><a class="mega-menu-link" href="#">GROWTH STRATEGY<span class="mega-indicator" aria-hidden="true"></span></a> 677 <ul class="mega-sub-menu" id='mega-sub-menu-8658'> 678<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8664" id="mega-menu-item-8664"><a class="dashicons-plus mega-menu-link" href="/services/consumer-insights">Customer + Consumer Insights</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8665" id="mega-menu-item-8665"><a class="dashicons-plus mega-menu-link" href="/services/market-strategy">Market Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8666" id="mega-menu-item-8666"><a class="dashicons-plus mega-menu-link" href="/services/data-analytics-ai">Data, Analytics + AI</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8667" id="mega-menu-item-8667"><a class="dashicons-plus mega-menu-link" href="/services/brand-measurement">Brand Measurement</a></li> </ul> 679</li> </ul> 680</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-1"> 681 <ul class="mega-sub-menu"> 682<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8659" id="mega-menu-item-8659"><a class="mega-menu-link" href="#">MARKET ACTIVATION<span class="mega-indicator" aria-hidden="true"></span></a> 683 <ul class="mega-sub-menu" id='mega-sub-menu-8659'> 684<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8668" id="mega-menu-item-8668"><a class="dashicons-plus mega-menu-link" href="/services/brand-strategy">Brand Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8672" id="mega-menu-item-8672"><a class="dashicons-plus mega-menu-link" href="/services/brand-design">Brand Transformation + Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8669" id="mega-menu-item-8669"><a class="dashicons-plus mega-menu-link" href="/services/marketing-channel-strategy">Marketing + Channel Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8670" id="mega-menu-item-8670"><a class="dashicons-plus mega-menu-link" href="/services/content-creative">Content + Creative</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8671" id="mega-menu-item-8671"><a class="dashicons-plus mega-menu-link" href="/services/loyalty">Loyalty</a></li> </ul> 685</li>
685 </ul> 686</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-2"> 687 <ul class="mega-sub-menu"> 688<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8660" id="mega-menu-item-8660"><a class="mega-menu-link" href="#">PRODUCTS + PLATFORMS<span class="mega-indicator" aria-hidden="true"></span></a> 689 <ul class="mega-sub-menu" id='mega-sub-menu-8660'> 690<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8673" id="mega-menu-item-8673"><a class="dashicons-plus mega-menu-link" href="/services/product-experience-design">Product + Experience Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8674" id="mega-menu-item-8674"><a class="dashicons-plus mega-menu-link" href="/services/industrial-design">Industrial Design</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8675" id="mega-menu-item-8675"><a class="dashicons-plus mega-menu-link" href="/services/product-platform-engineering">Product + Platform Engineering</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8676" id="mega-menu-item-8676"><a class="dashicons-plus mega-menu-link" href="/services/digital-experience-services">Omnichannel Experience</a></li> </ul> 691</li> </ul> 692</li> </ul> 693</li></ul> 694</li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8661" id="mega-menu-item-8661"><a class="mega-menu-link" href="/perspectives">PERSPECTIVES</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8662" id="mega-menu-item-8662"><a class="mega-menu-link" href="/case-study">CLIENT STORIES</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-8663" id="mega-menu-item-8663"><a class="mega-menu-link" href="/about-us">ABOUT US</a></li></ul><button aria-controls="mega-menu-primary_navigation" aria-label="Close" class='mega-close'></button></div> 695 </div> 696 </div> 697 </div> 698 <div class="header__secondary"></div> 699 </div> 700</header> 701 702 <div class="main"> 703 <span id="main-content" tabindex="-1"></span> 704 <main role="main" class="main-content"> 705 706 <nav role='navigation' aria-labelledby='system-breadcrumb' class=""> 707 <div class="container"> 708 <p class="visually-hidden" id='system-breadcrumb'>Breadcrumb</p> 709 <ol class="breadcrumb"> 710 <li class="breadcrumb__item breadcrumb__item--"> 711 <a class="breadcrumb__link" href="https://www.materialplus.io">Home</a> 712 </li> 713 <li class="breadcrumb__item breadcrumb__item--"> 714 <a class="breadcrumb__link" href="https://www.materialplus.io/news">News</a> 715 </li> 716 <li class="breadcrumb__item breadcrumb__item--"> 717 Material and Wine Market Council Release New National Study Showing Where Wine Connects â and Where It Doesnât â in Online Media 718 </li> 719 </ol> 720 </div> 721 </nav> 722 <div class="content-wrapper container post-type__"> 723 <h1 class="article-h1">Material and Wine Market Council Release New National Study Showing Where Wine Connects â and Where It Doesnât â in Online Media</h1> 724 <article 725 class="post-type-news" id="post-14530"> 726 <div class="article-body"> 727 <h2></h2> 728 </div> 729 <section class="article-content"> 730 <p class="color-switcher"> 731 <span class="color-switcher__cover"> 732 <span>Light</span> 733 <label class="toggle-btn toggle-btn--medium"> 734 <input type="checkbox" aria-label="toggle-btn"> 735 <span class="toggle-btn__slider"></span> 736 </label> 737 </span> 738 </p> 739 </section> 740 <div class="post-type_banner hero-image"> 741 742 743 744<img class="image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2026/09/Web_WMC_Press-Release_LP.jpg" alt="post-banner" width="1920" height="1280" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920/1280;" /> 745 </div> 746 747 <section class="detail-content"> 748 749 <section class="text-block-secondary"> 750 <h6><i><span data-contrast="auto">â</span></i><i><span data-contrast="none">Â </span></i><i><span data-contrast="auto">
750âWine, Reframedâ study identifies where consumers discover wine, what content resonates across generations and how it can be more relevant in everyday life â</span></i><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></h6> 751<p> </p> 752<h6><b><span data-contrast="none">New York, NY â September 2, 2026 â</span></b><span data-contrast="none"> Today, </span><a href="https://www.materialplus.io/"><span data-contrast="none">Material,</span></a><span data-contrast="none"> an intelligent growth company, and the </span><a href="https://winemarketcouncil.com/"><span data-contrast="none">Wine Market Council</span></a><span data-contrast="none"> (WMC), the wine industryâs leading nonprofi</span><span data-contrast="auto">t consumer market res</span><span data-contrast="none">earch organization, released a new national study, âWine, Reframed: Making the Category More Relevant for Todayâs Consumers,â revealing that wine has an image most consumers already like, but its relevance in daily life needs improvement. </span><span data-ccp-props="{}"> </span></h6> 753<h6><span data-contrast="auto">
753The study paired a national consumer survey with a quantitative content analysis of major online media channels. Material surveyed 900 U.S. alcohol consumers ages 21-65, segmented into core wine drinkers, marginal drinkers and non-adopters across Gen Z, Millennial and Gen X+ audiences. The goal was to examine how consumers across generations perceive and interact with wine online. </span><span data-ccp-props="{}"> </span></h6> 754<h6><span data-contrast="none">Research shows that across every generation wine is viewed as welcoming and approachable, but is often rooted in perceptions of being traditional, for special occasions or for older generations. The study found the opportunity with younger generations, specifically Millennials and Gen Z, to reframe wine as something that is simple, easy to enjoy and relatable versus something to be learned and understood before it can be enjoyed.</span><span data-ccp-props="{}"> </span></h6> 755<h6><span data-contrast="auto">The report shares insights on how the industry and brands can tailor communications strategies, with references to specific channels and types of content, to effectively engage distinct audiences.</span><span data-ccp-props="{}"> </span></h6> 756<p> </p> 757<h6><strong>Additional key findings from the research include: </strong></h6> 758<ul> 759<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"> 760<h6><b><span data-contrast="none">Occasion: </span></b><span data-contrast="none">While wine is s</span><span data-contrast="auto">till seen by many as reserved</span><span data-contrast="none"> for special occasions, normalizing more casual occasions for it to be served gives consumers permission to enjoy it on their own terms.</span><span data-ccp-props="{}"> </span></h6> 761</li> 762</ul> 763<ul> 764<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"> 765<h6><b><span data-contrast="none">Versatility:</span></b><span data-contrast="none"> Young drinkers are experimenting with how they serve and enjoy wine, from over ice to mixed fo</span><span data-contrast="auto">rmats to new occasions. Brand</span><span data-contrast="none">s and the broader industry that embrace versatility stand to stay more relevant. </span><span data-ccp-props="{}"> </span></h6> 766</li> 767</ul> 768<ul> 769<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"> 770<h6><b><span data-contrast="none">Visibility:</span></b><span data-contrast="none"> W</span><span data-contrast="auto">ine has lower online visibility than ot</span><span data-contrast="none">her alcoholic beverages across major media channels. The opportunity is to increase its presence on platforms where consumers already look for inspiration.</span><span data-ccp-props="{}"> </span></h6> 771</li> 772</ul> 773<ul> 774<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"> 775<h6><b><span data-contrast="none">Confidence:</span></b> <span data-contrast="auto">Consumers generally do not see wine as exclusive or overly serious.</span><span data-contrast="auto"> However,</span> <span data-contrast="auto">many still donât know what </span><span data-contrast="auto">to choose in everyday moments. Consumers need confidence, not complexity. Guidance, sampling, pairings and approachable experiences lower the barrier to exploration, making wine more accessible. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></h6> 776</li> 777</ul> 778<ul> 779<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"> 780<h6><b><span data-contrast="none">Discovery:</span></b><span data-contrast="none"> Wine content needs to do a different job for different generations. Gen Z responds to relatable, human content that is approachable and appeals to their sense of humor; Millennials want personalized, exploratory content; and Gen X+ wants practical pairing and selection guides. A one-size-fits-all message wonât work across audie
780nces. </span><span data-ccp-props="{}"> </span></h6> 781</li> 782</ul> 783<ul> 784<li data-leveltext="ï·" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"ï·","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"> 785<h6><b><span data-contrast="none">Wellness:</span></b><span data-contrast="none"> Health and wellness remain a top priority for the Gen Z audience, so transparency around sourcing, nutrition, ingredients and how wine is made is a meaningful opportunity for the industry and its brands. </span><span data-ccp-props="{}"> </span></h6> 786</li> 787</ul> 788<p> </p> 789<h6><span data-contrast="none">âOur research found that wine doesnât need reinventing; it needs to be recognized as something people can reach for more often than they do right now,â said Machias Turner, director at Material. âGen Z is experimenting with wine in non-traditional, creative ways and discovering through social media, while older generations are leaning on more traditional, established sources. This research shows where those opportunities live and how to capitalize on them, generation by generation.â </span><span data-ccp-props="{}"> </span></h6> 790<h6><span data-contrast="auto">âThis research gives our industry a clear and encouraging direction. Consumers already see wine as welcoming and approachable. Now we have a better understanding of where they are discovering wine, what content resonates across generations, and where wine has an opportunity to be more visible. By meeting consumers in the channels they already use with practical, relatable guidance, we can broaden wineâs role in everyday life without losing what makes it special,â said Michelle Egan, President, Wine Market Council.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></h6> 791<h6><span data-contrast="auto">The full report is available exclusively to Wine Market Council members. To access the findings and learn more about membership, visit </span><a href="https://winemarketcouncil.com/join/"><span data-contrast="none">https://winemarketcouncil.com/join/</span></a><span data-ccp-props="{}"> </span></h6> 792<p> </p> 793<h6><b><span data-contrast="none">About Material</span></b><span data-ccp-props="{"335559739":0}"> </span></h6> 794<h6><span data-contrast="none">Material is an intelligent growth company that is part of the Blackstone portfolio. Material has a 50-year history of helping clients build customer intelligence into brands, experiences and digital platforms that compete and win. Material works with world-class companies to drive demand-centric growth through integrated capabilities including insights-driven strategy, product design and innovation, customer engagement and digital platform engineering. In addition to serving the corporate market, through its subsidiary, Aruliden, Material has helped some of the worldâs most celebrated cultural icons extend their personal brands into new product lines. Learn more at </span><a href="https://www.materialgrowth.com/"><span data-contrast="none">www.materialgrowth.com</span></a><span data-contrast="auto">. </span><span data-ccp-props="{"335559739":0}"> </span></h6> 795<p><span data-ccp-props="{"335559739":0}"> </span></p> 796<h6><b><span data-contrast="auto">About Wine Market Council</span></b><span data-ccp-props="{"335559739":0}"> </span></h6> 797<h6><span data-contrast="auto">Wine Market Council is a nonprofit organization founded in 1996 and supported by members committed to advancing the U.S. wine market through research and education. Its mission is “to conduct forward-looking market research on U.S. wine consumer buying habits, attitudes, and trends.”</span><span data-ccp-props="{"335559739":0}"> </span></h6> 798<h6><span data-contrast="auto">Membership provides access to cutting-edge research on U.S. wine consumers, exclusive webinars, newsletters, data resources, industry statistics, and complimentary registration to the annual Wine Market Council Research Conference. Members include wineries, growers, distributors, importers, regional, national, and international trade associations, and affiliated businesses throughout the wine value chain. For membership information, visit: </span><a href="https://winemarketcouncil.com/join/"><span data-contrast="none">https://winemarketcouncil.com/join/</span></a><span data-contrast="auto">. </span><span data-ccp-props="{"335559739":0}"> </span></h6> 799<h6><span data-ccp-props="{"335559739":0}"> </span></h6> 800<h6 style="text-align: center"><span data-contrast="none">
800###</span><span data-ccp-props="{"335551550":2,"335551620":2}">Â </span></h6> 801 802 </section> 803 804 805 </section> 806 807 </article> 808 </div> 809 <div class="related-posts-wrapper related-posts-wrapper--card-with-image"> 810 <div class="container"> 811 <h2 class="h2 related-posts-wrapper__title mb-0">Related News</h2> 812 <div class="row"> 813 <div class="col-sm-6"> 814 <div class="card-with-image"> 815 <div class="card-with-image__img-box"> 816 <a href="https://www.materialplus.io/news/material-named-a-2026-north-america-esomar-award-finalist-for-qualitative-excellence" title="Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence"> 817 818 819 820<img class="image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2026/09/Web_WMC_Press-Release_LP-1.jpg" alt="Material+" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1638px; --smush-placeholder-aspect-ratio: 1638/1092;" /> 821 </a> 822 </div> 823 <div 824 class="card-with-image__desc"> 825 <div class="card-with-image__desc__bottom"> 826 <div class="card-with-image__desc__bottom__left"> 827 <h3 class="h3 mb-0"> 828 <a href="https://www.materialplus.io/news/material-named-a-2026-north-america-esomar-award-finalist-for-qualitative-excellence" title="Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence" class="link-title"> 829 Material Named a 2026 North America ESOMAR Award Finalist for Qualitative Excellence 830 </a> 831 </h3> 832 </div> 833 </div> 834 </div> 835 </div> 836 </div> 837 <div class="col-sm-6"> 838 <div class="card-with-image"> 839 <div class="card-with-image__img-box"> 840 <a href="https://www.materialplus.io/news/material-honored-with-business-impact-award-at-2026-medallia-experience-conference" title="Material Honored with Business Impact Award at 2026 Medallia Experience Conference"> 841 842 843 844<img class="image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2026/02/News-MAin-Image-15.jpg" alt="Material+" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200/700;" /> 845 </a> 846 </div> 847 <div 848 class="card-with-image__desc"> 849 <div class="card-with-image__desc__bottom"> 850 <div class="card-with-image__desc__bottom__left"> 851 <h3 class="h3 mb-0"> 852 <a href="https://www.materialplus.io/news/material-honored-with-business-impact-award-at-2026-medallia-experience-conference" title="Material Honored with Business Impact Award at 2026 Medallia Experience Conference" class="link-title"> 853 Material Honored with Business Impact Award at 2026 Medallia Experience Conference 854 </a> 855 </h3> 856 </div> 857 </div> 858 </div> 859 </div> 860 </div> 861 </div> 862 </div> 863 </div> 864 <div class="footer-cta"> 865 <div class="container"> 866 <h3 class="footer-cta__text">Get in touch with us.</h3> 867 <a class="footer-cta__link" href="https://www.materialplus.io/contact">Letâs talk</a> 868 </div> 869</div> <!-- /content-wrapper --> 870 </main> 871 </div> 872 873 <footer class="footer"> 874 <div class="container"> 875 <div class="footer__top"> 876 <div class="footer__desc"><p style="text-align: left"><span data-teams="true">We connect consumer intelligence with customer demand generation to build lasting, profitable relationships for the world’s leading brands.</span></p> 877</div> 878 879 <div class="footer__menu"> 880 <div class="footer__newsletter"> 881 <div class="footer__newsletter-wrapper"> 882 883 <div class='gf_browser_unknown gform_wrapper gravity-theme gform-theme--no-framework newsletter-form_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_4' ><div id='gf_4' class='gform_anchor' tabindex='-1'></div> 884 <div class='gform_heading'> 885 <h2 class="gform_title">Newsletter</h2> 886 <p class='gform_description'></p> 887 </div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_4' id='gform_4' class='newsletter-form' action='/news/material-and-wine-market-council-release-new-national-study#gf_4' data-formid='4' novalidate> 888 <div class='gform-body gform_body'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id="field_4_3" class="gfield gfield--type-hidden gfield--in
888put-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_8" class="gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_4_8' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_7" class="gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_4_7' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_6" class="gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_4_6' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_5" class="gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_5' id='input_4_5' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_4" class="gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_4' id='input_4_4' type='hidden' class='gform_hidden' aria-invalid="false" value='' /></div></div><div id="field_4_2" class="gfield gfield--type-email gfield--input-type-email gfield--width-half form-item__textfield field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible" ><label class='gfield_label gform-field-label' for='input_4_2'><span class='gform-field-label__text'>Get the latest news:</span></label><div class='ginput_container ginput_container_email'> 889 <input name='input_2' id='input_4_2' type='email' value='' class='medium' placeholder='Email' aria-invalid="false" aria-describedby="gfield_description_4_2" /> 890 </div><div class='gfield_description' id='gfield_description_4_2'>Submit your email to receive marketing, promotional and other news about Material. You may unsubscribe at any time.</div></div><div id="field_submit_4" class="gfield gfield--type-submit gfield--width-one-sixth field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-field-class="gform_editor_submit_container" data-field-position="inline" ><button type='submit' id='gform_submit_button_4' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' class='gform-button gform-button--white button gform_image_button' ><img data-src='https://www.materialplus.io/wp-content/themes/materialplus/images/icons/arrow-right.svg' alt='Submit' src='data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==' class='lazyload'></button></div></div></div> 891 <div class='gform-footer gform_footer top_label'> <input type='hidden' name='gform_ajax' value='form_id=4&title=1&description=1&tabindex=0&theme=gravity-theme&styles=[]&hash=68cb0ac0b11f2ac70ae9fe12745912a7' /> 892 <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_4' value='iframe' /> 893 <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_4' id='gform_theme_4' value='gravity-theme' /> 894 <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_4' id='gform_style_settings_4' value='[]' /> 895 <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> 896 <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> 897 898 <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='nA9d8TA2SvcVCT2UOHYO45Nh0JUTm0Xq9Z+DdE4Rw0toDknS1LltvuLzITMS2e6j0E1A+Ki53pdEryP58wL3n/r62hbMxmEoQH0/1ASHSC
8985/HCk=' /> 899 <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> 900 <input type='hidden' class='gform_hidden' name='state_4' value='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' /> 901 <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> 902 <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> 903 <input type='hidden' name='gform_field_values' value='' /> 904 905 </div> 906 <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="124"/>
906<script> 907document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 908</script>
908 909</p></form> 910 </div> 911 <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> 912
912<script> 913gform.initializeOnLoaded( function() {jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );var current_page = jQuery('#gform_source_page_number_4').val();jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "4", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_4" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_4"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_4" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 4, current_page ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); 914</script>
914 915 916 917 </div> 918 </div> 919 <div class="footer__menu-inner"> 920 <ul class="footer__sub-menu footer-menu-left list-unstyled"> 921 <li> 922 <a href="https://www.materialplus.io/about-us" target="_self"> 923 <span>About Us</span> 924 </a> 925 </li> 926 <li> 927 <a href="/industries" target="_self"> 928 <span>Industries</span> 929 </a> 930 </li> 931 <li> 932 <a href="/services" target="_self"> 933 <span>Services</span> 934 </a> 935 </li> 936 <li> 937 <a href="https://www.materialplus.io/case-study" target="_self"> 938 <span>Client stories</span> 939 </a> 940 </li> 941 <li> 942 <a href="https://www.materialplus.io/perspectives" target="_self"> 943 <span>Perspectives</span> 944 </a> 945 </li> 946 <li> 947 <a href="https://www.materialplus.io/partners" target="_self"> 948 <span>Partners</span> 949 </a> 950 </li> 951 <li> 952 <a href="https://www.materialplus.io/news" target="_self"> 953 <span>News</span> 954 </a> 955 </li> 956 <li> 957 <a href="https://www.materialplus.io/careers" target="_self"> 958 <span>Careers</span> 959 </a> 960 </li> 961 <li> 962 <a href="https://www.materialplus.io/contact" target="_self"> 963 <span>Contact</span> 964 </a> 965 </li> 966 </ul> 967 968 <ul class="footer__sub-menu social-links-menu list-unstyled"> 969 <li> 970 <a href="https://www.instagram.com/materialgrowth/" target="_blank"> 971 <span>Instagram</span> 972 </a> 973 </li> 974 <li> 975 <a href="https://www.linkedin.com/company/materialgrowth" target="_blank"> 976 <span>LinkedIn</span> 977 </a> 978 </li> 979 </ul> 980 981 <ul class="footer__sub-menu other-footer-menu list-unstyled"> 982 <li> 983 <a href="https://www.materialgrowth.com/privacy-policy" target="_self"> 984 <span>Privacy Policy</span> 985 </a> 986 </li> 987 <li> 988 <a href="https://www.materialgrowth.com/informationsecurity" target="_blank"> 989 <span>Information Security</span> 990 </a> 991 </li> 992 </ul> 993 </div> 994 </div> 995 </div> 996 997 <div class="footer__bottom"> 998 <div class="footer__logo"> 999 1000<a 1001 class="logo-link" 1002 href="https://www.materialplus.io/" 1003 title="" 1004 1005> 1006 <span> 1007 1008 1009 1010<img class="logo__image lazyload" data-src="https://www.materialplus.io/wp-content/uploads/2026/06/M-logo-footer-1-scaled.png" alt="Material+" width="1840" height="320" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1840px; --smush-placeholder-aspect-ratio: 1840/320;" /> 1011 </span> 1012</a> 1013 </div> 1014 1015 <div class="footer__copyright"><p>⸠2026 Material Holdings, LLC. All rights reserved | <a href="https://www.materialplus.io/material-history" target="_blank" rel="noopener">Material History</a> | <a href="https://materialplus-2.privacy.saymine.io/materialplus-2" target="_blank" rel="noopener">CCPA â Do Not Sell/Share My Information.</a> | <a href="https://materialplus-2.privacy.saymine.io/materialplus-2" target="_blank" rel="noopener">Limit the Use of My Sensitive Personal Information</a></p> 1016</div> 1017 </div> 1018 </div> 1019 </footer> 1020
1020<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/menus/hamburger/hamburger.js?789145097"></script>
1020 1021
1021<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/03-organisms/site/site-header/site-header.js?1363629157"></script>
1021 1022
1022<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/00-base/03-site/common.js?1353570919"></script>
1022 1023
1023<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/home-search/home-search.js?2027124534"></script>
1023 1024
1024<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/00-base/00-defaults/animation.js?243741612"></script>
1024 1025
1025<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/two-col-layout-detail-page/two-col-layout-detail-page.js?506603247"></script>
1025 1026
1026<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/scroll-expand-video/scroll-expand-video.js?794337034"></script>
1026 1027
1027<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/03-organisms/site/interactive-outcomes/interactive-outcomes.js?641364859"></script>
1027 1028 1029 1030 1031 1032 1033 1034 1035
1035<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/article-audio/article-audio.js?1886262707"></script>
1035 1036
1036<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/article-audio/article-audio-speed.js?416362442"></script>
1036 1037 1038 1039 1040 1041 1042 1043 1044
1045<script type="speculationrules"> 1046{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/materialplus/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} 1047</script>
1047 1048<!-- HFCM by 99 Robots - Snippet # 75: Conditional UTMs Footer -->
1049<script type="text/plain" data-usercentrics="Google Analytics"> 1050 // --- PART 1: CAPTURE AND STORE UTMS & GCLID (Site Wide) --- 1051 function getQueryParam(param) { 1052 const urlParams = new URLSearchParams(window.location.search); 1053 return urlParams.get(param); 1054 } 1055 1056 function setCookie(name, value, days) { 1057 let expires = ""; 1058 if (days) { 1059 let date = new Date(); 1060 date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000)); 1061 expires = "; expires=" + date.toUTCString(); 1062 } 1063 document.cookie = name + "=" + (value || "") + expires + "; path=/; domain=" + window.location.hostname; 1064 } 1065 1066 const utm_source = getQueryParam('utm_source'); 1067 const utm_medium = getQueryParam('utm_medium'); 1068 const utm_campaign = getQueryParam('utm_campaign'); 1069 const utm_term = getQueryParam('utm_term'); 1070 const utm_content = getQueryParam('utm_content'); 1071 const gclid = getQueryParam('gclid'); 1072 1073 if (utm_source && !document.cookie.includes('utm_source=')) setCookie('utm_source', utm_source, 30); 1074 if (utm_medium && !document.cookie.includes('utm_medium=')) setCookie('utm_medium', utm_medium, 30); 1075 if (utm_campaign && !document.cookie.includes('utm_campaign=')) setCookie('utm_campaign', utm_campaign, 30); 1076 if (utm_term && !document.cookie.includes('utm_term=')) setCookie('utm_term', utm_term, 30); 1077 if (utm_content && !document.cookie.includes('utm_content=')) setCookie('utm_content', utm_content, 30); 1078 if (gclid && !document.cookie.includes('gclid=')) setCookie('gclid', gclid, 30); 1079 1080 // --- PART 2: INJECT COOKIES INTO *ALL* PARDOT IFRAMES --- 1081 function getCookie(name) { 1082 let value = "; " + document.cookie; 1083 let parts = value.split("; " + name + "="); 1084 if (parts.length === 2) return parts.pop().split(";").shift(); 1085 return ""; 1086 } 1087 1088 function injectPardotUTMs() { 1089 const savedSource = getCookie('utm_source'); 1090 const savedMedium = getCookie('utm_medium'); 1091 const savedCampaign = getCookie('utm_campaign'); 1092 const savedTerm = getCookie('utm_term'); 1093 const savedContent = getCookie('utm_content'); 1094 const savedGclid = getCookie('gclid'); 1095 1096 // Target ANY iframe coming from your Pardot domain 1097 const iframes = document.querySelectorAll('iframe[src*="go.materialplus.io"]'); 1098 1099 iframes.forEach(function(iframe) { 1100 // Only update the iframe if we haven't already done it (prevents infinite reload loops) 1101 if (iframe.getAttribute('data-utm-injected') !== 'true') { 1102 if (savedSource || savedMedium || savedCampaign || savedTerm || savedContent || savedGclid) { 1103 let iframeUrl = new URL(iframe.src); 1104 1105 if (savedSource) iframeUrl.searchParams.set('utm_source', savedSource); 1106 if (savedMedium) iframeUrl.searchParams.set('utm_medium', savedMedium); 1107 if (savedCampaign) iframeUrl.searchParams.set('utm_campaign', savedCampaign); 1108 if (savedTerm) iframeUrl.searchParams.set('utm_term', savedTerm); 1109 if (savedContent) iframeUrl.searchParams.set('utm_content', savedContent); 1110 if (savedGclid) iframeUrl.searchParams.set('GCLID', savedGclid); 1111 1112 iframe.src = iframeUrl.toString(); 1113 iframe.setAttribute('data-utm-injected', 'true'); // Flag it as successfully injected 1114 } 1115 } 1116 }); 1117 } 1118 1119 // Run the injection logic immediately, and then check every 500ms for 5 seconds 1120 // This guarantees we catch slow-loading or lazy-loaded iframes on heavy blog posts 1121 injectPardotUTMs(); 1122 let checkCount = 0; 1123 let iframeInterval = setInterval(function() { 1124 injectPardotUTMs(); 1125 checkCount++; 1126 if (checkCount > 10) clearInterval(iframeInterval); 1127 }, 500); 1128 1129</script>
1129 1130<!-- /end HFCM by 99 Robots --> 1131<!-- HFCM by 99 Robots - Snippet # 76: Video Controls Safari JS -->
1132<script> 1133document.addEventListener("DOMContentLoaded", function() { 1134 // 1. Find every video on the page nested inside an <a> tag 1135 const linkedVideos = document.querySelectorAll('a video'); 1136 1137 linkedVideos.forEach(video => { 1138 // 2. Identify the parent <a> tag wrapping this specific video 1139 const parentAnchor = video.closest('a'); 1140 1141 if (parentAnchor) { 1142 // 3. Remove the link destination so it becomes a dead container 1143 parentAnchor.removeAttribute('href'); 1144 parentAnchor.removeAttribute('target'); 1145 1146 // 4. Change the cursor so users know it's no longer a link 1147 parentAnchor.style.cursor = 'default'; 1148 } 1149 }); 1150}); 1151</script>
1151 1152<!-- /end HFCM by 99 Robots --> 1153<!-- HFCM by 99 Robots - Snippet # 83: Footer news letter css --> 1154<style> 1155 .footer__newsletter .gfield--input-type-hidden { 1156 display: none; 1157 } 1158</style> 1159<!-- /end HFCM by 99 Robots --> 1160<!-- HFCM by 99 Robots - Snippet # 84: Adding ID to Expand Card component --> 1161<style> 1162html { 1163 scroll-behavior: smooth; 1164} 1165</style>
1166<script> 1167document.addEventListener("DOMContentLoaded", function() { 1168 // 1. Find the specific div using your class name 1169 const targetDiv = document.querySelector('.expand-card'); 1170 1171 // 2. If the div is found on the page, add the ID to it 1172 if (targetDiv) { 1173 targetDiv.setAttribute('id', 'expand-card'); 1174 } 1175}); 1176</script>
1176 1177<!-- /end HFCM by 99 Robots --> 1178<div class="sws_superaction" style="right:24px"> 1179 <button class="superwebshare_tada superwebshare_button superwebshare_button_svg superwebshare_prompt superwebshare-button-large superwebshare-button-curved " style="background-color: #ffffff; right:px; bottom:px;color: #000000 " aria-label="Share"><svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="currentColor" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M863.85,899.9c0-78.74,0-157.47,0-236.21c0-86.74,0-173.49,0-260.23c0-32.79,3.08-68.99-34.11-85.1 1180 c-16.75-7.26-36.77-5.03-54.67-5.03c-24.45,0-48.9,0-73.35,0c-13.09,0-26.18,0-39.26,0c-18.61,0-36.44,16.37-35.58,35.58 1181 c0.86,19.28,15.63,35.58,35.58,35.58c36.52,0,73.04,0,109.57,0c6.89,0,13.78,0,20.66,0c0,70.64,0,141.28,0,211.92 1182 c0,87.97,0,175.94,0,263.91c0,12.61,0,25.22,0,37.84c0,0.61-0.04,1.35-0.1,2.13c-5.37,0-10.75,0-16.12,0 1183 c-78.99,0-157.98,0-236.98,0c-89.55,0-179.1,0-268.64,0c-20.87,0-41.73,0-62.6,0c-0.01-0.18-0.01-0.32-0.01-0.41 1184 c0-75.2,0-150.4,0-225.59c0-86.39,0-172.78,0-259.17c0-10.21,0-20.43,0-30.64c5.83,0,11.67,0,17.5,0c23.42,0,46.85,0,70.27,0 1185 c12.72,0,25.44,0,38.16,0c18.61,0,36.44-16.37,35.58-35.58c-0.86-19.28-15.63-35.58-35.58-35.58c-38.41,0-76.82,0-115.24,0 1186 c-22.75,0-46.16-1.79-64.15,15.61c-13.61,13.16-17.7,30.34-17.7,48.37c0,73.04,0,146.07,0,219.11c0,90.62,0,181.24,0,271.86 1187 c0,18.93-3.16,41.88,1.83,60.52c7.31,27.28,31.59,42.36,58.74,42.66c8.03,0.09,16.06,0,24.09,0c81.86,0,163.72,0,245.59,0 1188 c91.29,0,182.58,0,273.87,0c21.18,0,42.41,0.41,63.58,0c32.43-0.63,57.88-23.83,59.08-56.77 1189 C864.02,909.78,863.85,904.82,863.85,899.9z M195.24,384.69c0.03,0,0.06,0.01,0.09,0.01C195.3,384.69,195.27,384.69,195.24,384.69z 1190 M208.22,372.74C208.07,369.12,209.05,370.81,208.22,372.74L208.22,372.74z M193.8,900.31c0-0.06,0.25-0.05,0.61,0 1191 C194.19,900.31,193.8,900.3,193.8,900.31z M792.69,370.29c-0.17,0.13,0.01,1.68,0,1.88c-0.03,0.42-0.04,0.84-0.05,1.26 1192 C792.01,372.05,791.88,370.89,792.69,370.29z M805.73,900.12c0.36,0.01,0.71,0.07,1.01,0.19 1193 C806.46,900.19,806.11,900.14,805.73,900.12z" /><path stroke-linecap="round" stroke-linejoin="round" d="M372.33,243.92c30.85-31.2,61.7-62.4,92.54-93.6c0,36.7,0,73.39,0,110.09c0,93.09,0,186.17,0,279.26 1194 c0,21.53,0,43.07,0,64.6c0,18.61,16.37,36.44,35.58,35.58c19.28-0.86,35.58-15.63,35.58-35.58c0-58.65,0-117.3,0-175.95 1195 c0-92.69,0-185.38,0-278.07c24.52,24.77,49.03,49.53,73.55,74.3c6.39,6.46,12.79,12.92,19.18,19.37 1196 c13.52,13.66,36.78,13.54,50.32,0c13.69-13.69,13.56-36.62,0-50.32c-44.76-45.22-89.52-90.44-134.29-135.66 1197 c-6.39-6.46-12.79-12.92-19.18-19.37c-13.46-13.6-36.83-13.64-50.32,0C430.59,83.78,385.88,129,341.17,174.22 1198 c-6.39,6.46-12.77,12.92-19.16,19.37c-13.51,13.66-13.64,36.68,0,50.32C335.58,257.49,358.78,257.62,372.33,243.92z" /></svg> <span> Share </span></button></div> 1199<!-- Floating Button by SuperWebShare - Native Share Plugin for WordPress --> 1200 <div class="sws-modal-bg sws-layout-1"> 1201 <div class="modal-container" style="background-color: #ffffff;color:#000000" > 1202 <div class="modal-title"> 1203 Share </div> 1204 1205 <div class="sws-modal-content"> 1206 <div class="sws-links" > 1207 <a target="_blank" href="#" data-link="https://www.facebook.com/sharer/sharer.php?u={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='facebook' rel="nofollow noreferrer noopener"> 1208 <svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M617,0c26.7,0,53.7,1.5,80.3,2.6c17.4,0.7,34.8,3.2,51.1,5l-1.2,161c-5,0-8.9,0-12.8,0 1209 c-17.7,0-35.3-0.2-53-0.2c-13.2,0-26.5,0.1-39.8,0.6c-42.7,1.4-74.1,17.4-76.2,70.7c-1.4,38.4-2.3,123.1-2.4,127.6 1210 c2.2,0,44.4,0.2,86.8,0.2c21.2,0,42,0,56.4-0.2c11,0,22,0,34.5,0c-8.6,61.8-16.6,121.2
1210-25.2,180.9H563l-3.4,451.8H372.3l3.5-452.5 1211 H222.5l1.4-179.9h153.9l0.1-13.5c0.3-36.3-0.2-72.5,1.2-108.8c0.5-22.7,1.8-46.2,5.9-69c10.4-55.1,36-101.3,82.1-134.4 1212 c40.4-28.8,86.3-40.9,135-41.9C607,0,612,0,617,0z" /></svg> <p> Facebook</p> 1213 </a> 1214 <a target="_blank" href="#" data-link="http://x.com/share?text={title}&url={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='twitter' rel="nofollow noreferrer noopener"> 1215 <svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M786.9,48.8H940L605.6,431.1l393.6,520.1H691.1L449.7,635.8L173.8,951.2H20.4l357.7-408.8L0.9,48.8h315.9 1216 l218,288.3L786.9,48.8z M733.2,859.7H818L270.5,135.6h-91.1L733.2,859.7z" /></svg> <p> X</p> 1217 </a> 1218 <a target="_blank" href="#" data-link="https://www.linkedin.com/sharing/share-offsite?url={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='linkedin' rel="nofollow noreferrer noopener"> 1219 <svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M121.35,0A119.18,119.18,0,0,1,240.82,120.39a121.39,121.39,0,0,1-121.3,120.38A119.46,119.46,0,0,1,.05,120.39C.55,54,55,0,121.35,0Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M751.64,315.47c210.45,0,248.07,138,246.69,318.1L995.54,1000H788.16l2.47-324.69c.6-77.77-.4-177.51-106.73-177.51-108.08,0-125,84.36-125.65,171.79L555.73,1000H347.91L353,331.72H552l-.7,91.39h3.08C582.5,370.83,650.58,315.47,751.64,315.47Z" /><polyline stroke-linecap="round" stroke-linejoin="round" points="222.95 331.72 217.86 1000 10.04 1000 15.13 331.72 222.95 331.72" /></svg> <p> LinkedIn</p> 1220 </a> 1221 <a target="_blank" href="#" data-link="https://api.whatsapp.com/send?text={title}{nl}{nl}{url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='whatsapp' rel="nofollow noreferrer noopener"> 1222 <svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M332.71,271.94c9.43,0,19.09,1.69,28.47,3.31,5.6.74,10.77,9,13.72,14.95,13.59,31.79,27.19,63.58,38.91,96.11,6.6,17.21-5.5,33.66-30.77,62.08-7.92,9-9.48,17.58-3.58,28.05,39.87,68.44,96,117.8,170.16,147a26.18,26.18,0,0,0,9.3,1.91c6.34,0,11.61-3.09,16.56-9,31.71-38.3,40.74-55,53.59-55,3.21,0,6.66,1,10.75,3.06,99.12,47.5,106.95,49.37,107.25,60.59,2.59,79.64-66.79,110.94-113.78,110.94q-3.66,0-7.12-.25c-96.08-3.36-248.83-79.28-352.52-261.78-36.53-64.69-30.74-138.37,24.25-189.23C308.37,274.84,320.35,271.94,332.71,271.94Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M984.69,408C1032,680.26,852,938.29,581.63,985.79a510.66,510.66,0,0,1-86.29,7.44c-76.21,0-149.94-17.73-220.77-52.32a47,47,0,0,0-20.41-4.48,41,41,0,0,0-9.85,1.12C113.54,970.45,26.59,994.76,0,1000c5.77-21.32,10.78-40,15.78-58.71C32.69,881.45,50,822,65.76,762.15c2.32-9,1.66-20.57-2.4-28.79C-86.27,444.65,73.09,95,391.54,20.2A507.91,507.91,0,0,1,507.35,6.65C747.3,6.65,945.37,182.76,984.69,408ZM561.3,906.51c223.91-35.9,378.45-245,346.12-467.84C877.38,233,703.56,87.77,504.15,87.77a417.56,417.56,0,0,0-75,6.84C152,145.47,2.67,454,138.42,698.58c15.13,26.93,19.07,49.36,8.38,78.16-12.23,34.78-20,70.68-31.13,109.94C164.76,874,210.1,862.75,255.07,850a45.77,45.77,0,0,1,11.76-1.65c7.53,0,14.37,2.24,21.86,6.51C353.48,892.45,421.92,912,494.19,912a421.64,421.64,0,0,0,67.11-5.47" /></svg> <p> WhatsApp</p> 1223 </a> 1224 1225 </div> 1226 <div class="sws-copy"> 1227 <a href="#" class="sws-copy-link" > 1228 <svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg" fill="currentColor" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M69.27,395.81c0,97.35-.46,194.69.59,292,.13,12,5,30.12,13.46,34.68,38.83,21,74-1.19,74-44.3.08-179.38.91-358.78-.76-538.15-.35-37.31,9-51,48.74-50.44,150.33,2.13,300.73-.19,451.07,1.54,36,.42,47.28-9.25,48-46.62C705.09,4.19,688.31-.28,654.9,0,499,1.36,343,.35,187.11.78,102.87,1,70.23,32.94,69.52,116.31,68.73,209.47,69.34,302.65,69.27,395.81Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M930.79,592.19c0,95.94.2,191.87-.
12281,287.81-.27,86.71-32.11,119.43-117.58,119.67q-223.41.65-446.83-.06c-82.19-.3-116.39-34.43-116.68-117.7q-1-287.8,0-575.61c.35-91.12,33-122.92,123.6-123.13q219.24-.49,438.48,0c90.31.21,118.86,29.47,119.1,121.2C931,400.33,930.82,496.26,930.79,592.19Zm-591.16-.72c0,93.11.71,186.22-.44,279.31-.35,27.88,7.57,39.79,37.67,39.55,143.29-1.13,286.6-.85,429.9-.08,27.06.15,36.63-10.29,36.53-37q-1-281.4,0-562.8c.09-26.29-7.94-37.18-35.86-37q-214.93,1.51-429.89,0c-29.09-.21-38.9,9.6-38.46,38.65C340.48,405.25,339.6,498.37,339.63,591.47Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M69.31,395.81c0-93.16-.58-186.34.21-279.5C70.23,32.94,102.87,1,187.11.78,343,.35,499,1.36,654.9,0c33.41-.29,50.19,4.18,49.43,44.53-.69,37.37-11.93,47-48,46.62-150.34-1.73-300.74.59-451.07-1.54-39.7-.56-49.09,13.13-48.74,50.44,1.67,179.37.84,358.77.76,538.15,0,43.11-35.16,65.26-74,44.3C74.85,718,70,699.8,69.86,687.83,68.81,590.5,69.27,493.16,69.31,395.81Z" /></svg> <span data-copied-text="Link Copied â"> 1229 Copy Link </span> 1230 </a> 1231 </div> 1232 1233 </div> 1234 <a href="#" style="color:#000000" class="sws-modal-close">Ã</a> 1235 </div> 1236 </div> 1237 1238
1238<script type="text/javascript"> 1239 function genesisBlocksShare( url, title, w, h ){ 1240 var left = ( window.innerWidth / 2 )-( w / 2 ); 1241 var top = ( window.innerHeight / 2 )-( h / 2 ); 1242 return window.open(url, title, 'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width=600, height=600, top='+top+', left='+left); 1243 } 1244 // Open share popup via data attributes; never reads executable context from the DOM. 1245 document.addEventListener( 'click', function( e ) { 1246 var el = e.target && e.target.closest( '[data-gb-share-url]' ); 1247 if ( ! el ) { return; } 1248 e.preventDefault(); 1249 genesisBlocksShare( el.getAttribute( 'data-gb-share-url' ), el.getAttribute( 'data-gb-share-label' ) || '', '600', '600' ); 1250 } ); 1251 </script>
1251 1252
1252<script id="wp-dom-ready-js" src="https://www.materialplus.io/wp-includes/js/dist/dom-ready.min.js?ver=3fe927cab37bf38d6a23"></script>
vendor: 1 bytes, line 1252
1252
1253<script id="wp-hooks-js" src="https://www.materialplus.io/wp-includes/js/dist/hooks.min.js?ver=f0f188028580e8dc1255"></script>
vendor: 1 bytes, line 1253
1253
1254<script id="wp-i18n-js" src="https://www.materialplus.io/wp-includes/js/dist/i18n.min.js?ver=1dfe7db3940c23ea9216"></script>
vendor: 1 bytes, line 1254
1254
1255<script id="wp-i18n-js-after"> 1256wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 1257//# sourceURL=wp-i18n-js-after 1258</script>
vendor: 1 bytes, line 1258
1258
1259<script id="wp-a11y-js" src="https://www.materialplus.io/wp-includes/js/dist/a11y.min.js?ver=31c6cec5a4ff7aff483d"></script>
vendor: 1 bytes, line 1259
1259
1260<script id="gform_placeholder-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=3.1.2"></script>
vendor: 1 bytes, line 1260
1260
1261<script id="gform_gravityforms_theme_vendors-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=0c901cb641ce64b99c20ea1a4d208cc9"></script>
vendor: 1 bytes, line 1261
1261
1262<script id="gform_gravityforms_theme-js-extra"> 1263var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"a641571ca65cff0b9a0c3287c5c304d1"},"ajax":{"ajaxurl":"https://www.materialplus.io/wp-admin/admin-ajax.php","ajax_submission_nonce":"fd8aed35f0","i18n":{"step_announcement":"Step %1$s of %2$s, %3$s","unknown_error":"There was an unknown error processing your request. Please try again.","error_403":"The request was blocked (403 error) for unknown security reasons. Remove any code-like text (scripts or DB queries) and try again."}}}},"hmr_dev":"","public_path":"https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/","config_nonce":"c14096fcb0"}; 1264//# sourceURL=gform_gravityforms_theme-js-extra 1265</script>
vendor: 1 bytes, line 1265
1265
1266<script id="gform_gravityforms_theme-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=e27d9712159624c99129c8c208f022ad"></script>
vendor: 1 bytes, line 1266
1266
1267<script defer id="akismet-frontend-js" src="https://www.materialplus.io/wp-content/plugins/akismet/_inc/akismet-frontend.js?ver=1787173021"></script>
vendor: 1 bytes, line 1267
1267
1268<script id="super-web-share-js" async src="https://www.materialplus.io/wp-content/plugins/super-web-share/public/js/super-web-share-public.min.js?ver=2.5.2"></script>
vendor: 1 bytes, line 1268
1268
1269<script id="genesis-blocks-dismiss-js-js" src="https://www.materialplus.io/wp-content/plugins/genesis-blocks/dist/assets/js/dismiss.js?ver=1787808368"></script>
vendor: 1 bytes, line 1269
1269
1270<script id="your-script-js-extra"> 1271var wpData = {"baseUrl":"https://www.materialplus.io"}; 1272//# sourceURL=your-script-js-extra 1273</script>
vendor: 1 bytes, line 1273
1273
1274<script id="your-script-js" src="https://www.materialplus.io/wp-content/themes/materialplus/scripts/your-script.js?ver=1.0"></script>
vendor: 1 bytes, line 1274
1274
1275<script id="smush-lazy-load-js-before"> 1276var smushLazyLoadOptions = {"autoResizingEnabled":false,"autoResizeOptions":{"precision":5,"skipAutoWidth":true,"cdnBaseURL":""}}; 1277//# sourceURL=smush-lazy-load-js-before 1278</script>
vendor: 1 bytes, line 1278
1278
1279<script id="smush-lazy-load-js" src="https://www.materialplus.io/wp-content/plugins/wp-smush-pro/app/assets/js/smush-lazy-load.min.js?ver=4.3.3"></script>
vendor: 1 bytes, line 1279
1279
1280<script id="hoverIntent-js" src="https://www.materialplus.io/wp-includes/js/hoverIntent.min.js?ver=1.10.2"></script>
vendor: 1 bytes, line 1280
1280
1281<script id="megamenu-js" src="https://www.materialplus.io/wp-content/plugins/megamenu/js/maxmegamenu.min.js?ver=3.10.8"></script>
vendor: 1 bytes, line 1281
1281
1282<script id="wp-emoji-settings" type="application/json"> 1283{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://www.materialplus.io/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}} 1284</script>
vendor: 1 bytes, line 1284
1284
1285<script type="module"> 1286/*! This file is auto-generated */ 1287var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))}); 1288//# sourceURL=https://www.materialplus.io/wp-includes/js/wp-emoji-loader.min.js 1289</script>
vendor: 1 bytes, line 1289
1289
1290<script> 1291gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 4) {if(typeof Placeholders != 'undefined'){ 1292 Placeholders.enable(); 1293 }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); 1294</script>
vendor: 1 bytes, line 1294
1294
1295<script> 1296gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "4", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_4" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_4"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_4" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; gform.core.triggerPostRenderEvents( 4, 1 ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); 1297</script>
1297 1298 1299 1300 1301
1301<script>(function(){function c(){var b=a.contentDocument||(a.contentWindow&&a.contentWindow.document);if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a44545259d25608a',t:'MTc5MDk2MDQ5Nw=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script>
1301</body> 1302</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.