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128<!-- HFCM by 99 Robots - Snippet # 85: Mega Menu -->
129<style>
130@media screen and (min-width: 1440px) {
131    .header__mega-menu .mega-menu-wrap .mega-menu>.mega-menu-item>.mega-menu-link .mega-indicator::after {
132        width: 13.576px!important;
133        height: 8px!important;
134    }
135#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu > ul.mega-sub-menu li.mega-menu-column > ul.mega-sub-menu > li.mega-menu-item li.mega-menu-item > a.mega-menu-link { 
136line-height:200%!important;	
137}
138	#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-item > a.mega-menu-link {
139		padding: 4px 0px 20px 0px;
140	}
141	#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation li.mega-menu-item-has-children > a.mega-menu-link > span.mega-indicator {
142	margin: 0 0 0 8px;
143	}
144}
145
146@media screen and (max-width: 835px) {
147	#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu.mega-menu-item:first-child ul.mega-sub-menu ul.mega-sub-menu {
148    margin-bottom: -8px;
149}	
150}
151
152@media screen and (max-width: 835px) {
153#mega-menu-wrap-primary_navigation #mega-menu-primary_navigation > li.mega-menu-megamenu:first-child > ul.mega-sub-menu > li.mega-menu-row .mega-menu-column > ul.mega-sub-menu > li.mega-menu-item {
154    padding-bottom: 0;
155}
156}
157
158@media (min-width: 992px) {
159    .new-brand-investment__right .new-brand-investment__right__content p {
160        max-width: 637px;
161    }
162}
163@media (min-width: 992px) {
164    .new-brand-investment__left__heading {
165        max-width: 479px;
166    }
167}
168	.brand-fidelity-performance__description P {
169		margin: 0px;
170	}
171@media (min-width: 992px) {
172    .brand-fidelity-performance__container.container {
173        padding: 0px;
174    }
175}
176</style>
177<!-- /end HFCM by 99 Robots -->
178<!-- HFCM by 99 Robots - Snippet # 88: ChatGPT Pixel Code -->
179<script>
180  (function (w, d, s, u) {
181    if (w.oaiq) return;
182    var q = function () {
183      q.q.push(arguments);
184    };
185    q.q = [];
186    w.oaiq = q;
187    var js = d.createElement(s);
188    js.async = true;
189    js.src = u;
190    var f = d.getElementsByTagName(s)[0];
191    f.parentNode.insertBefore(js, f);
192  })(window, document, "script", "https://bzrcdn.openai.com/sdk/oaiq.min.js");
193  
194  // Set default consent state to false until the user opts in
195  oaiq("consent", false);
196
197  oaiq("init", {
198    pixelId: "<YOUR-PIXEL-ID>", // Be sure to update this!
199  });
200</script>
200
201<!-- /end HFCM by 99 Robots -->
202<link rel="alternate" hreflang="x-default" href="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" />
203<link rel="alternate" hreflang="en-US" href="https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study" />
204		
204<script>
205			document.documentElement.className = document.documentElement.className.replace('no-js', 'js');
206		</script>
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207				<style>
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209				display: none;
210			}
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212			figure.wp-block-image img.lazyloading {
213				min-width: 150px;
214			}
215
216			.lazyload,
217			.lazyloading {
218				--smush-placeholder-width: 100px;
219				--smush-placeholder-bg-max-width: 120px;
220				--smush-placeholder-aspect-ratio: 1/1;
221				width: var(--smush-image-width, var(--smush-placeholder-width)) !important;
222				aspect-ratio: var(--smush-image-aspect-ratio, var(--smush-placeholder-aspect-ratio)) !important;
223			}
224
225						.lazyload, .lazyloading {
226				opacity: 0;
227			}
228
229			.lazyloaded {
230				opacity: 1;
231				transition: opacity 400ms;
232				transition-delay: 0ms;
233			}
234
235					</style>
236		
236<script type="application/ld+json">{
237    "@context": "https://schema.org",
238    "@type": "Article",
239    "mainEntityOfPage": {
240        "@type": "WebPage",
241        "@id": "https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study"
242    },
243    "headline": "Material and Wine Market Council Release New National Study Showing Where Wine Connects – and Where It Doesn’t – in Online Media",
244    "description": "See what Material and Wine Market Council's national study reveals about wine's relevance across Gen Z, Millennial and Gen X audiences. Read the announcement",
245    "image": "https://www.materialplus.io/wp-content/uploads/2026/09/Web_WMC_Press-Release_LP.jpg",
246    "author": {
247        "@type": "Organization",
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260    "inLanguage": [],
261    "articleSection": "News",
262    "about": [
263        {
264            "@type": "Thing",
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300            "name": "Material and Wine Market Council Release New National Study Showing Where Wine Connects – and Where It Doesn’t – in Online Media",
301            "item": "https://www.materialplus.io/news/material-and-wine-market-council-release-new-national-study"
302        }
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304}</script>
304<script type='text/javascript'>window.superWebShareFallback = {"superwebshare_fallback_enable":"enable","fallback_title":"Share","fallback_modal_background":"#ffffff","fallback_layout":"1","fallback_twitter_via":"","fallback_text_color":"#000000","fallback_show_in_desktop":"false","fallback_social_networks":["facebook","twitter","linkedin","whatsapp"]} </script>
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306<link rel="apple-touch-icon" href="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-180x180.png" />
307<meta name="msapplication-TileImage" content="https://www.materialplus.io/wp-content/uploads/2023/08/cropped-Favicon-270x270.png" />
308<style id="wp-custom-css">
309.page-id-9315 p, .page-id-9315 ol li, .page-id-10330 p, .page-id-10330 ol li {
310	font-size: 24px;
311	margin-bottom: 16px !important;
312}
313.page-id-9315 ol, .page-id-10330 ol {
314	margin-bottom: 16px;
315}
316
317.page-id-9555.page-template-page-showcase .container {
318    max-width: 1440px;
319	padding: 0 40px;
320}
321/* .page-template-page-showcase .fullwidth-video {
322    max-width: 1440px;
323    margin: 0 auto;
324} */
325.page-template-page-showcase .fullwidth-video .container{
326padding: 0 !important;
327	max-width: 1360px;
328}
329.page-id-9555.page-template-page-showcase .header__inner {
330	max-width: 1440px;
331}
332
333@media only screen and (max-width: 767px) {
334	.page-id-9555.page-template-page-showcase .container {
335		padding: 0 16px;
336	}
337}
338
339
340/* Service page  start */
341.postid-9646 .two-column-roadmap__inner {
342  display: flex;
343  flex-direction: column;
344}
345
346.postid-9646 .two-column-roadmap__inner__title {
347  width: 100%;
348}
349
350.postid-9646 .two-column-roadmap__inner__grids {
351  width: 100%;
352  column-gap: 28px;
353  row-gap: 50px;
354}
355
356.postid-9646 .two-column-roadmap__inner__grids__box.grids_four {
357  border-top: 0.25px solid grey;
358  padding-top: 16px;
359  flex-basis: 100%;
360}
361
362.postid-9646 .two-column-roadmap__inner__grids__box__content_wrapper__title,
363.postid-9646
364  .two-column-roadmap__inner__grids__box__content_wrapper__description {
365  padding: 0 2rem 0 0.9375rem;
366}
367
368.postid-9646 .two-column-roadmap__inner__grids__box__content_wrapper {
369  padding: 0;
370}
371
372@media (min-width: 480px) {
373  .postid-9646 .two-column-roadmap__inner__grids__box.grids_four {
374    flex-basis: calc(50% - 14px);
375  }
376}
377
378@media (min-width: 768px) {
379  .postid-9646 .two-column-roadmap__inner {
380    flex-direction: row;
381    gap: 32px;
382  }
383
384  .postid-9646 .two-column-roadmap__inner__grids {
385    width: calc(100% - 32%);
386  }
387
388  .postid-9646 .two-column-roadmap__inner__title {
389    width: 46%;
390  }
391}
392
393@media (min-width: 992px) {
394  .postid-9646 .two-column-roadmap__inner__title {
395    width: 32%;
396  }
397}
398
399@media (min-width: 1280px) {
400  .postid-9646 .two-column-roadmap__inner__grids {
401    row-gap: 70.45px;
402  }
403}
404
405.direction-slider-main .direction-swiper-container .directionSlider .swiper-wrapper .swiper-slide .direction-image img.direction-image-img {
406	max-width: 100%;
407}
408
409/* .page-id-9960 .landing-banner {
410	background: linear-gradient(90deg, #e3ffe7 0%, #d9e7ff 100%);
411} */
412
413.page-id-9960 .landing-banner__inner__overlaytext ul, .page-id-9901 .landing-banner__inner__overlaytext ul {
414    list-style-type: disclosure-closed;
415}
416
417.page-id-9901 .landing-banner {
418	background-color: #e6e6e6;
419}
420
421/* .page-id-9901 .landing-banner {
422	background-image: linear-gradient( 90.5deg,  rgba(112,181,176,1) 1.9%, rgba(220,244,241,1) 87.7% );
423} */
424
425.page-id-9960 .two-column-grids.horizontal-view {
426    padding-top: 0;
427}
428
429@media screen and (min-width: 992px) {
430.page-id-9960.page-template-page-campaign-marketing .landing-banner h6 {
431	line-height: 32.4px;
432}
433}
434
435body.page-template-page-featured .swiper-pagination-bullet {
436    opacity: 0.2;
437}
438
439body.page-template-page-featured .swiper-pagination-bullet-active {
440	opacity: 1;
441}
442
443.page-id-12721 section a {
444		text-decoration: underline;
445    text-decoration-thickness: 2px;
446    text-underline-offset: 5px;
447    color: #fff;
448    font-weight: 600;
449}
450
451/* 	.light-mode a {
452		color: #000;
453	} */
454
455.service-detail-accordion-pro-wrapper.light-mode a {
456	text-underline-offset: 2px;
457	color: #000;
458}
459
460.postid-13751 .service-get-in-touch__section__left {
461	display: none;
462}
463
464.postid-13751 .service-get-in-touch__section {
465	justify-content: center;
466}
467
468.postid-13751 .service-get-in-touch__section__right {
469	justify-content: center;
470}
471</style>
472
473		
473<script type="text/javascript">
474			var wp_ajaxurl = "https://www.materialplus.io/wp-admin/admin-ajax.php";
475		</script>
475
476		
476<script src="https://www.materialplus.io/wp-content/themes/materialplus/static/jquery.min.js?1876895074"></script>
476
477
478			</head>
479</html>
480	
481<body
482	class="wp-singular news-template-default single single-news postid-14530 wp-theme-materialplus mega-menu-primary-navigation   " data-template="base.twig">
483				<!-- HFCM by 99 Robots - Snippet # 9: GTM(body) -->
484<!-- Google Tag Manager (noscript) -->
485
486<noscript>
487	<iframe data-src="https://www.googletagmanager.com/ns.html?id=GTM-W2T72FW" height="0" width="0" style="display:none;visibility:hidden" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" class="lazyload" data-load-mode="0"></iframe></noscript>
488
489<!-- End Google Tag Manager (noscript) -->
490<!-- /end HFCM by 99 Robots -->
491
492		
493	<a class="skip-link screen-reader-text visually-hidden" href="#main-content">Skip to content</a>
494			
495<header class="header">
496	<div class="header__inner">
497		<div class="header__primary">
498			<div class="header__branding">
499									
500	<a class="header__logo" href="https://www.materialplus.io/ " aria-current="page">
501		
502
503	
504<img class="logo-short__image lazyload"   data-src="https://www.materialplus.io/wp-content/uploads/2026/07/Growth-Intelligence.svg"  alt="Material+"    width="87"   height="26" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 87px; --smush-placeholder-aspect-ratio: 87/26;" />
505
506    
507
508	
509<img class="logo-plus__image lazyload"   data-src="https://www.materialplus.io/wp-content/uploads/2023/07/plus.png"  alt="Plus"    width="25"   height="24" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 25px; --smush-placeholder-aspect-ratio: 25/24;" />
510
511		
512
513	
514<img class="logo-full__image lazyload"   data-src="https://www.materialplus.io/wp-content/uploads/2023/06/Logo.png"  alt="Material+"    width="138"   height="24" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 138px; --smush-placeholder-aspect-ratio: 138/24;" />
515	</a>
516							</div>
517			<div id="mega-menu" class="header__mega-menu desktop_mega-menu">
518				<div id="mega-menu-wrap-primary_navigation" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-block mega-toggle-block-1' id='mega-toggle-block-1'><button aria-controls="mega-menu-primary_navigation" aria-expanded="false" aria-haspopup="true" class='mega-toggle-standard mega-toggle-label'><span class='mega-toggle-label-closed'></span><span class='mega-toggle-label-open'></span></button></div></div></div><ul id="mega-menu-primary_navigation" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover" data-effect="fade_up" data-effect-speed="200" data-effect-mobile="slide_right" data-effect-speed-mobile="200" data-mobile-force-width="false" data-second-click="disabled" data-document-click="collapse" data-vertical-behaviour="accordion" data-breakpoint="1199" data-unbind="true" data-mobile-state="expand_active" data-mobile-direction="vertical"><li class="mega-hideme mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-14730 hideme" id="mega-menu-item-14730"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-14730">INDUSTRIES<span class="mega-indicator" aria-hidden="true"></span></a>
519<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-14730'>
520<li class="mega-menu-row" id="mega-menu-14730-0">
521	<ul class="mega-sub-menu" style='--columns:12' role='presentation'>
522<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-0">
523		<ul class="mega-sub-menu">
524<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14734" id="mega-menu-item-14734"><a class="mega-menu-link" href="#" aria-label="Group 1"><span class="mega-indicator" aria-hidden="true"></span></a>
525			<ul class="mega-sub-menu" id='mega-sub-menu-14734'>
526<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14736" id="mega-menu-item-14736"><a class="mega-menu-link" href="https://www.materialplus.io/industry/consumer-products">Consumer Products</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14737" id="mega-menu-item-14737"><a class="mega-menu-link" href="https://www.materialplus.io/industry/enterprise-consumer-technology">Enterprise + Consumer Technology</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14738" id="mega-menu-item-14738"><a class="mega-menu-link" href="https://www.materialplus.io/industry/financial-services">Financial Services</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14739" id="mega-menu-item-14739"><a class="mega-menu-link" href="https://www.materialplus.io/industry/healthcare">Healthcare</a></li>			</ul>
527</li>
527		</ul>
528</li><li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-14730-0-1">
529		<ul class="mega-sub-menu">
530<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-14735" id="mega-menu-item-14735"><a class="mega-menu-link" href="#" aria-label="Group 2"><span class="mega-indicator" aria-hidden="true"></span></a>
531			<ul class="mega-sub-menu" id='mega-sub-menu-14735'>
532<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14740" id="mega-menu-item-14740"><a class="mega-menu-link" href="https://www.materialplus.io/industry/media-entertainment">Media + Entertainment</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14742" id="mega-menu-item-14742"><a class="mega-menu-link" href="https://www.materialplus.io/industry/mission-driven-and-nonprofit">Mission-Driven + Nonprofit</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14743" id="mega-menu-item-14743"><a class="mega-menu-link" href="https://www.materialplus.io/industry/pharma-biotech">Pharma + Biotech</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-14744" id="mega-menu-item-14744"><a class="mega-menu-link" href="https://www.materialplus.io/industry/travel-hospitality">Travel + Hospitality</a></li>			</ul>
533</li>		</ul>
534</li>	</ul>
535</li></ul>
536</li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-menu-grid mega-align-bottom-left mega-menu-item-8657" id="mega-menu-item-8657"><a class="mega-menu-link" href="#" aria-expanded="false" aria-controls="mega-sub-menu-8657">SERVICES<span class="mega-indicator" aria-hidden="true"></span></a>
537<ul class="mega-sub-menu" role='presentation' id='mega-sub-menu-8657'>
538<li class="mega-menu-row" id="mega-menu-8657-0">
539	<ul class="mega-sub-menu" style='--columns:12' role='presentation'>
540<li class="mega-menu-column mega-menu-columns-3-of-12" style="--columns:12; --span:3" id="mega-menu-8657-0-0">
541		<ul class="mega-sub-menu">
542<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-item-8658" id="mega-menu-item-8658"><a class="mega-menu-link" href="#">GROWTH STRATEGY<span class="mega-indicator" aria-hidden="true"></span></a>
543			<ul class="mega-sub-menu" id='mega-sub-menu-8658'>
544<li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8664" id="mega-menu-item-8664"><a class="dashicons-plus mega-menu-link" href="/services/consumer-insights">Customer + Consumer Insights</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8665" id="mega-menu-item-8665"><a class="dashicons-plus mega-menu-link" href="/services/market-strategy">Market Strategy</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8666" id="mega-menu-item-8666"><a class="dashicons-plus mega-menu-link" href="/services/data-analytics-ai">Data, Analytics + AI</a></li><li class="mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-8667" id="mega-menu-item-8667"><a class="dashicons-plus mega-menu-link" href="/services/brand-measurement">Brand Measurement</a></li>			</ul>
545</li>		</ul>
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717                      Material and Wine Market Council Release New National Study Showing Where Wine Connects – and Where It Doesn’t – in Online Media
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723        <h1 class="article-h1">Material and Wine Market Council Release New National Study Showing Where Wine Connects – and Where It Doesn’t – in Online Media</h1>
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750		<h6><i><span data-contrast="auto">–</span></i><i><span data-contrast="none"> </span></i><i><span data-contrast="auto">
750“Wine, Reframed” study identifies where consumers discover wine, what content resonates across generations and how it can be more relevant in everyday life –</span></i><span data-ccp-props="{&quot;335551550&quot;:2,&quot;335551620&quot;:2}"> </span></h6>
751<p>&nbsp;</p>
752<h6><b><span data-contrast="none">New York, NY – September 2, 2026 –</span></b><span data-contrast="none"> Today, </span><a href="https://www.materialplus.io/"><span data-contrast="none">Material,</span></a><span data-contrast="none"> an intelligent growth company, and the </span><a href="https://winemarketcouncil.com/"><span data-contrast="none">Wine Market Council</span></a><span data-contrast="none"> (WMC), the wine industry’s leading nonprofi</span><span data-contrast="auto">t consumer market res</span><span data-contrast="none">earch organization, released a new national study, “Wine, Reframed: Making the Category More Relevant for Today’s Consumers,” revealing that wine has an image most consumers already like, but its relevance in daily life needs improvement. </span><span data-ccp-props="{}"> </span></h6>
753<h6><span data-contrast="auto">
753The study paired a national consumer survey with a quantitative content analysis of major online media channels. Material surveyed 900 U.S. alcohol consumers ages 21-65, segmented into core wine drinkers, marginal drinkers and non-adopters across Gen Z, Millennial and Gen X+ audiences. The goal was to examine how consumers across generations perceive and interact with wine online. </span><span data-ccp-props="{}"> </span></h6>
754<h6><span data-contrast="none">Research shows that across every generation wine is viewed as welcoming and approachable, but is often rooted in perceptions of being traditional, for special occasions or for older generations. The study found the opportunity with younger generations, specifically Millennials and Gen Z, to reframe wine as something that is simple, easy to enjoy and relatable versus something to be learned and understood before it can be enjoyed.</span><span data-ccp-props="{}"> </span></h6>
755<h6><span data-contrast="auto">The report shares insights on how the industry and brands can tailor communications strategies, with references to specific channels and types of content, to effectively engage distinct audiences.</span><span data-ccp-props="{}"> </span></h6>
756<p>&nbsp;</p>
757<h6><strong>Additional key findings from the research include: </strong></h6>
758<ul>
759<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1">
760<h6><b><span data-contrast="none">Occasion: </span></b><span data-contrast="none">While wine is s</span><span data-contrast="auto">till seen by many as reserved</span><span data-contrast="none"> for special occasions, normalizing more casual occasions for it to be served gives consumers permission to enjoy it on their own terms.</span><span data-ccp-props="{}"> </span></h6>
761</li>
762</ul>
763<ul>
764<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="2" data-aria-level="1">
765<h6><b><span data-contrast="none">Versatility:</span></b><span data-contrast="none"> Young drinkers are experimenting with how they serve and enjoy wine, from over ice to mixed fo</span><span data-contrast="auto">rmats to new occasions. Brand</span><span data-contrast="none">s and the broader industry that embrace versatility stand to stay more relevant. </span><span data-ccp-props="{}"> </span></h6>
766</li>
767</ul>
768<ul>
769<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="3" data-aria-level="1">
770<h6><b><span data-contrast="none">Visibility:</span></b><span data-contrast="none"> W</span><span data-contrast="auto">ine has lower online visibility than ot</span><span data-contrast="none">her alcoholic beverages across major media channels. The opportunity is to increase its presence on platforms where consumers already look for inspiration.</span><span data-ccp-props="{}"> </span></h6>
771</li>
772</ul>
773<ul>
774<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="4" data-aria-level="1">
775<h6><b><span data-contrast="none">Confidence:</span></b> <span data-contrast="auto">Consumers generally do not see wine as exclusive or overly serious.</span><span data-contrast="auto"> However,</span> <span data-contrast="auto">many still don’t know what </span><span data-contrast="auto">to choose in everyday moments. Consumers need confidence, not complexity. Guidance, sampling, pairings and approachable experiences lower the barrier to exploration, making wine more accessible. </span><span data-ccp-props="{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279,&quot;335559991&quot;:360}"> </span></h6>
776</li>
777</ul>
778<ul>
779<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="5" data-aria-level="1">
780<h6><b><span data-contrast="none">Discovery:</span></b><span data-contrast="none"> Wine content needs to do a different job for different generations. Gen Z responds to relatable, human content that is approachable and appeals to their sense of humor; Millennials want personalized, exploratory content; and Gen X+ wants practical pairing and selection guides. A one-size-fits-all message won’t work across audie
780nces. </span><span data-ccp-props="{}"> </span></h6>
781</li>
782</ul>
783<ul>
784<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="6" data-aria-level="1">
785<h6><b><span data-contrast="none">Wellness:</span></b><span data-contrast="none"> Health and wellness remain a top priority for the Gen Z audience, so transparency around sourcing, nutrition, ingredients and how wine is made is a meaningful opportunity for the industry and its brands. </span><span data-ccp-props="{}"> </span></h6>
786</li>
787</ul>
788<p>&nbsp;</p>
789<h6><span data-contrast="none">“Our research found that wine doesn’t need reinventing; it needs to be recognized as something people can reach for more often than they do right now,” said Machias Turner, director at Material. “Gen Z is experimenting with wine in non-traditional, creative ways and discovering through social media, while older generations are leaning on more traditional, established sources. This research shows where those opportunities live and how to capitalize on them, generation by generation.” </span><span data-ccp-props="{}"> </span></h6>
790<h6><span data-contrast="auto">“This research gives our industry a clear and encouraging direction. Consumers already see wine as welcoming and approachable. Now we have a better understanding of where they are discovering wine, what content resonates across generations, and where wine has an opportunity to be more visible. By meeting consumers in the channels they already use with practical, relatable guidance, we can broaden wine’s role in everyday life without losing what makes it special,” said Michelle Egan, President, Wine Market Council.</span><span data-ccp-props="{&quot;335559738&quot;:240,&quot;335559739&quot;:240}"> </span></h6>
791<h6><span data-contrast="auto">The full report is available exclusively to Wine Market Council members. To access the findings and learn more about membership, visit </span><a href="https://winemarketcouncil.com/join/"><span data-contrast="none">https://winemarketcouncil.com/join/</span></a><span data-ccp-props="{}"> </span></h6>
792<p>&nbsp;</p>
793<h6><b><span data-contrast="none">About Material</span></b><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
794<h6><span data-contrast="none">Material is an intelligent growth company that is part of the Blackstone portfolio. Material has a 50-year history of helping clients build customer intelligence into brands, experiences and digital platforms that compete and win. Material works with world-class companies to drive demand-centric growth through integrated capabilities including insights-driven strategy, product design and innovation, customer engagement and digital platform engineering. In addition to serving the corporate market, through its subsidiary, Aruliden, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines. Learn more at </span><a href="https://www.materialgrowth.com/"><span data-contrast="none">www.materialgrowth.com</span></a><span data-contrast="auto">. </span><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
795<p><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></p>
796<h6><b><span data-contrast="auto">About Wine Market Council</span></b><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
797<h6><span data-contrast="auto">Wine Market Council is a nonprofit organization founded in 1996 and supported by members committed to advancing the U.S. wine market through research and education. Its mission is &#8220;to conduct forward-looking market research on U.S. wine consumer buying habits, attitudes, and trends.&#8221;</span><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
798<h6><span data-contrast="auto">Membership provides access to cutting-edge research on U.S. wine consumers, exclusive webinars, newsletters, data resources, industry statistics, and complimentary registration to the annual Wine Market Council Research Conference. Members include wineries, growers, distributors, importers, regional, national, and international trade associations, and affiliated businesses throughout the wine value chain. For membership information, visit: </span><a href="https://winemarketcouncil.com/join/"><span data-contrast="none">https://winemarketcouncil.com/join/</span></a><span data-contrast="auto">. </span><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
799<h6><span data-ccp-props="{&quot;335559739&quot;:0}"> </span></h6>
800<h6 style="text-align: center"><span data-contrast="none">
800###</span><span data-ccp-props="{&quot;335551550&quot;:2,&quot;335551620&quot;:2}"> </span></h6>
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907document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );
908</script>
908
909</p></form>
910                        </div>
911		                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_4' id='gform_ajax_frame_4' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe>
912		                
912<script>
913gform.initializeOnLoaded( function() {jQuery('#gform_ajax_frame_4').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_4');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_4').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_4').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_4').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_4').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_4').offset().top - mt); }, 50 );var current_page = jQuery('#gform_source_page_number_4').val();jQuery(document).trigger('gform_page_loaded', [4, current_page]);window['gf_submitting_4'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_4').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_4').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [4]);window['gf_submitting_4'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_4').text());}else{jQuery('#gform_4').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "4", currentPage: "current_page", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( "gform_wrapper_4" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( "span" );            visibilitySpan.id = "gform_visibility_test_4";            gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( "gform_visibility_test_4" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 4, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );
914</script>
914
915
916
917							</div>
918						</div>
919										<div class="footer__menu-inner">
920						<ul class="footer__sub-menu footer-menu-left list-unstyled">
921																																	<li>
922										<a href="https://www.materialplus.io/about-us" target="_self">
923											<span>About Us</span>
924										</a>
925									</li>
926																																									<li>
927										<a href="/industries" target="_self">
928											<span>Industries</span>
929										</a>
930									</li>
931																																									<li>
932										<a href="/services" target="_self">
933											<span>Services</span>
934										</a>
935									</li>
936																																									<li>
937										<a href="https://www.materialplus.io/case-study" target="_self">
938											<span>Client stories</span>
939										</a>
940									</li>
941																																									<li>
942										<a href="https://www.materialplus.io/perspectives" target="_self">
943											<span>Perspectives</span>
944										</a>
945									</li>
946																																									<li>
947										<a href="https://www.materialplus.io/partners" target="_self">
948											<span>Partners</span>
949										</a>
950									</li>
951																																									<li>
952										<a href="https://www.materialplus.io/news" target="_self">
953											<span>News</span>
954										</a>
955									</li>
956																																									<li>
957										<a href="https://www.materialplus.io/careers" target="_self">
958											<span>Careers</span>
959										</a>
960									</li>
961																																									<li>
962										<a href="https://www.materialplus.io/contact" target="_self">
963											<span>Contact</span>
964										</a>
965									</li>
966																					</ul>
967
968						<ul class="footer__sub-menu social-links-menu list-unstyled">
969																																	<li>
970										<a href="https://www.instagram.com/materialgrowth/" target="_blank">
971											<span>Instagram</span>
972										</a>
973									</li>
974																																									<li>
975										<a href="https://www.linkedin.com/company/materialgrowth" target="_blank">
976											<span>LinkedIn</span>
977										</a>
978									</li>
979																					</ul>
980
981						<ul class="footer__sub-menu other-footer-menu list-unstyled">
982																																	<li>
983										<a href="https://www.materialgrowth.com/privacy-policy" target="_self">
984											<span>Privacy Policy</span>
985										</a>
986									</li>
987																																									<li>
988										<a href="https://www.materialgrowth.com/informationsecurity" target="_blank">
989											<span>Information Security</span>
990										</a>
991									</li>
992																					</ul>
993					</div>
994				</div>
995			</div>
996
997			<div class="footer__bottom">
998				<div class="footer__logo">
999											
1000<a
1001  class="logo-link"
1002    href="https://www.materialplus.io/"
1003  title=""
1004  
1005>
1006  <span>
1007    	
1008
1009	
1010<img class="logo__image lazyload"   data-src="https://www.materialplus.io/wp-content/uploads/2026/06/M-logo-footer-1-scaled.png"  alt="Material+"    width="1840"   height="320" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 1840px; --smush-placeholder-aspect-ratio: 1840/320;" />
1011  </span>
1012</a>
1013									</div>
1014
1015				<div class="footer__copyright"><p>Ⓒ 2026 Material Holdings, LLC. All rights reserved | <a href="https://www.materialplus.io/material-history" target="_blank" rel="noopener">Material History</a> | <a href="https://materialplus-2.privacy.saymine.io/materialplus-2" target="_blank" rel="noopener">CCPA — Do Not Sell/Share My Information.</a> | <a href="https://materialplus-2.privacy.saymine.io/materialplus-2" target="_blank" rel="noopener">Limit the Use of My Sensitive Personal Information</a></p>
1016</div>
1017			</div>
1018		</div>
1019	</footer>
1020		
1020<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/menus/hamburger/hamburger.js?789145097"></script>
1020
1021	
1021<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/03-organisms/site/site-header/site-header.js?1363629157"></script>
1021
1022	
1022<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/00-base/03-site/common.js?1353570919"></script>
1022
1023	
1023<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/home-search/home-search.js?2027124534"></script>
1023
1024	
1024<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/00-base/00-defaults/animation.js?243741612"></script>
1024
1025	
1025<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/two-col-layout-detail-page/two-col-layout-detail-page.js?506603247"></script>
1025
1026	
1026<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/scroll-expand-video/scroll-expand-video.js?794337034"></script>
1026
1027	
1027<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/03-organisms/site/interactive-outcomes/interactive-outcomes.js?641364859"></script>
1027
1028																			
1029	
1030	
1031	
1032	
1033	
1034	
1035			
1035<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/article-audio/article-audio.js?1886262707"></script>
1035
1036		
1036<script src="https://www.materialplus.io/wp-content/themes/materialplus/dist/js/02-molecules/article-audio/article-audio-speed.js?416362442"></script>
1036
1037		
1038	
1039	
1040	
1041	
1042	
1043	
1044		
1045<script type="speculationrules">
1046{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/materialplus/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
1047</script>
1047
1048<!-- HFCM by 99 Robots - Snippet # 75: Conditional UTMs Footer -->
1049<script type="text/plain" data-usercentrics="Google Analytics">
1050    // --- PART 1: CAPTURE AND STORE UTMS & GCLID (Site Wide) ---
1051    function getQueryParam(param) {
1052        const urlParams = new URLSearchParams(window.location.search);
1053        return urlParams.get(param);
1054    }
1055
1056    function setCookie(name, value, days) {
1057        let expires = "";
1058        if (days) {
1059            let date = new Date();
1060            date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));
1061            expires = "; expires=" + date.toUTCString();
1062        }
1063        document.cookie = name + "=" + (value || "") + expires + "; path=/; domain=" + window.location.hostname;
1064    }
1065
1066    const utm_source = getQueryParam('utm_source');
1067    const utm_medium = getQueryParam('utm_medium');
1068    const utm_campaign = getQueryParam('utm_campaign');
1069    const utm_term = getQueryParam('utm_term');
1070    const utm_content = getQueryParam('utm_content');
1071    const gclid = getQueryParam('gclid');
1072
1073    if (utm_source && !document.cookie.includes('utm_source=')) setCookie('utm_source', utm_source, 30);
1074    if (utm_medium && !document.cookie.includes('utm_medium=')) setCookie('utm_medium', utm_medium, 30);
1075    if (utm_campaign && !document.cookie.includes('utm_campaign=')) setCookie('utm_campaign', utm_campaign, 30);
1076    if (utm_term && !document.cookie.includes('utm_term=')) setCookie('utm_term', utm_term, 30);
1077    if (utm_content && !document.cookie.includes('utm_content=')) setCookie('utm_content', utm_content, 30);
1078    if (gclid && !document.cookie.includes('gclid=')) setCookie('gclid', gclid, 30);
1079
1080    // --- PART 2: INJECT COOKIES INTO *ALL* PARDOT IFRAMES ---
1081    function getCookie(name) {
1082        let value = "; " + document.cookie;
1083        let parts = value.split("; " + name + "=");
1084        if (parts.length === 2) return parts.pop().split(";").shift();
1085        return "";
1086    }
1087
1088    function injectPardotUTMs() {
1089        const savedSource = getCookie('utm_source');
1090        const savedMedium = getCookie('utm_medium');
1091        const savedCampaign = getCookie('utm_campaign');
1092        const savedTerm = getCookie('utm_term');
1093        const savedContent = getCookie('utm_content');
1094        const savedGclid = getCookie('gclid');
1095
1096        // Target ANY iframe coming from your Pardot domain
1097        const iframes = document.querySelectorAll('iframe[src*="go.materialplus.io"]');
1098        
1099        iframes.forEach(function(iframe) {
1100            // Only update the iframe if we haven't already done it (prevents infinite reload loops)
1101            if (iframe.getAttribute('data-utm-injected') !== 'true') {
1102                if (savedSource || savedMedium || savedCampaign || savedTerm || savedContent || savedGclid) {
1103                    let iframeUrl = new URL(iframe.src);
1104                    
1105                    if (savedSource) iframeUrl.searchParams.set('utm_source', savedSource);
1106                    if (savedMedium) iframeUrl.searchParams.set('utm_medium', savedMedium);
1107                    if (savedCampaign) iframeUrl.searchParams.set('utm_campaign', savedCampaign);
1108                    if (savedTerm) iframeUrl.searchParams.set('utm_term', savedTerm);
1109                    if (savedContent) iframeUrl.searchParams.set('utm_content', savedContent);
1110                    if (savedGclid) iframeUrl.searchParams.set('GCLID', savedGclid);
1111                    
1112                    iframe.src = iframeUrl.toString();
1113                    iframe.setAttribute('data-utm-injected', 'true'); // Flag it as successfully injected
1114                }
1115            }
1116        });
1117    }
1118
1119    // Run the injection logic immediately, and then check every 500ms for 5 seconds
1120    // This guarantees we catch slow-loading or lazy-loaded iframes on heavy blog posts
1121    injectPardotUTMs();
1122    let checkCount = 0;
1123    let iframeInterval = setInterval(function() {
1124        injectPardotUTMs();
1125        checkCount++;
1126        if (checkCount > 10) clearInterval(iframeInterval); 
1127    }, 500);
1128
1129</script>
1129
1130<!-- /end HFCM by 99 Robots -->
1131<!-- HFCM by 99 Robots - Snippet # 76: Video Controls Safari JS -->
1132<script>
1133document.addEventListener("DOMContentLoaded", function() {
1134    // 1. Find every video on the page nested inside an <a> tag
1135    const linkedVideos = document.querySelectorAll('a video');
1136
1137    linkedVideos.forEach(video => {
1138        // 2. Identify the parent <a> tag wrapping this specific video
1139        const parentAnchor = video.closest('a');
1140        
1141        if (parentAnchor) {
1142            // 3. Remove the link destination so it becomes a dead container
1143            parentAnchor.removeAttribute('href');
1144            parentAnchor.removeAttribute('target');
1145            
1146            // 4. Change the cursor so users know it's no longer a link
1147            parentAnchor.style.cursor = 'default';
1148        }
1149    });
1150});
1151</script>
1151
1152<!-- /end HFCM by 99 Robots -->
1153<!-- HFCM by 99 Robots - Snippet # 83: Footer news letter css -->
1154<style>
1155	.footer__newsletter .gfield--input-type-hidden {
1156		display: none;
1157	}
1158</style>
1159<!-- /end HFCM by 99 Robots -->
1160<!-- HFCM by 99 Robots - Snippet # 84: Adding ID to Expand Card component -->
1161<style>
1162html {
1163    scroll-behavior: smooth;
1164}
1165</style>
1166<script>
1167document.addEventListener("DOMContentLoaded", function() {
1168    // 1. Find the specific div using your class name
1169    const targetDiv = document.querySelector('.expand-card');
1170    
1171    // 2. If the div is found on the page, add the ID to it
1172    if (targetDiv) {
1173        targetDiv.setAttribute('id', 'expand-card');
1174    }
1175});
1176</script>
1176
1177<!-- /end HFCM by 99 Robots -->
1178<div class="sws_superaction" style="right:24px">
1179			<button class="superwebshare_tada superwebshare_button superwebshare_button_svg superwebshare_prompt superwebshare-button-large superwebshare-button-curved " style="background-color: #ffffff; right:px; bottom:px;color: #000000 " aria-label="Share"><svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="currentColor" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="2"><path stroke-linecap="round" stroke-linejoin="round" d="M863.85,899.9c0-78.74,0-157.47,0-236.21c0-86.74,0-173.49,0-260.23c0-32.79,3.08-68.99-34.11-85.1
1180                c-16.75-7.26-36.77-5.03-54.67-5.03c-24.45,0-48.9,0-73.35,0c-13.09,0-26.18,0-39.26,0c-18.61,0-36.44,16.37-35.58,35.58
1181                c0.86,19.28,15.63,35.58,35.58,35.58c36.52,0,73.04,0,109.57,0c6.89,0,13.78,0,20.66,0c0,70.64,0,141.28,0,211.92
1182                c0,87.97,0,175.94,0,263.91c0,12.61,0,25.22,0,37.84c0,0.61-0.04,1.35-0.1,2.13c-5.37,0-10.75,0-16.12,0
1183                c-78.99,0-157.98,0-236.98,0c-89.55,0-179.1,0-268.64,0c-20.87,0-41.73,0-62.6,0c-0.01-0.18-0.01-0.32-0.01-0.41
1184                c0-75.2,0-150.4,0-225.59c0-86.39,0-172.78,0-259.17c0-10.21,0-20.43,0-30.64c5.83,0,11.67,0,17.5,0c23.42,0,46.85,0,70.27,0
1185                c12.72,0,25.44,0,38.16,0c18.61,0,36.44-16.37,35.58-35.58c-0.86-19.28-15.63-35.58-35.58-35.58c-38.41,0-76.82,0-115.24,0
1186                c-22.75,0-46.16-1.79-64.15,15.61c-13.61,13.16-17.7,30.34-17.7,48.37c0,73.04,0,146.07,0,219.11c0,90.62,0,181.24,0,271.86
1187                c0,18.93-3.16,41.88,1.83,60.52c7.31,27.28,31.59,42.36,58.74,42.66c8.03,0.09,16.06,0,24.09,0c81.86,0,163.72,0,245.59,0
1188                c91.29,0,182.58,0,273.87,0c21.18,0,42.41,0.41,63.58,0c32.43-0.63,57.88-23.83,59.08-56.77
1189                C864.02,909.78,863.85,904.82,863.85,899.9z M195.24,384.69c0.03,0,0.06,0.01,0.09,0.01C195.3,384.69,195.27,384.69,195.24,384.69z
1190                 M208.22,372.74C208.07,369.12,209.05,370.81,208.22,372.74L208.22,372.74z M193.8,900.31c0-0.06,0.25-0.05,0.61,0
1191                C194.19,900.31,193.8,900.3,193.8,900.31z M792.69,370.29c-0.17,0.13,0.01,1.68,0,1.88c-0.03,0.42-0.04,0.84-0.05,1.26
1192                C792.01,372.05,791.88,370.89,792.69,370.29z M805.73,900.12c0.36,0.01,0.71,0.07,1.01,0.19
1193                C806.46,900.19,806.11,900.14,805.73,900.12z" /><path stroke-linecap="round" stroke-linejoin="round" d="M372.33,243.92c30.85-31.2,61.7-62.4,92.54-93.6c0,36.7,0,73.39,0,110.09c0,93.09,0,186.17,0,279.26
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1195                c0-92.69,0-185.38,0-278.07c24.52,24.77,49.03,49.53,73.55,74.3c6.39,6.46,12.79,12.92,19.18,19.37
1196                c13.52,13.66,36.78,13.54,50.32,0c13.69-13.69,13.56-36.62,0-50.32c-44.76-45.22-89.52-90.44-134.29-135.66
1197                c-6.39-6.46-12.79-12.92-19.18-19.37c-13.46-13.6-36.83-13.64-50.32,0C430.59,83.78,385.88,129,341.17,174.22
1198                c-6.39,6.46-12.77,12.92-19.16,19.37c-13.51,13.66-13.64,36.68,0,50.32C335.58,257.49,358.78,257.62,372.33,243.92z" /></svg>  <span> Share </span></button></div>
1199<!-- Floating Button by SuperWebShare - Native Share Plugin for WordPress -->
1200			<div class="sws-modal-bg sws-layout-1">
1201				<div class="modal-container" style="background-color: #ffffff;color:#000000" >
1202						<div class="modal-title">
1203							Share						</div>
1204						
1205						<div class="sws-modal-content">
1206							<div class="sws-links" >
1207																		<a  target="_blank" href="#" data-link="https://www.facebook.com/sharer/sharer.php?u={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='facebook' rel="nofollow noreferrer noopener">
1208										<svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M617,0c26.7,0,53.7,1.5,80.3,2.6c17.4,0.7,34.8,3.2,51.1,5l-1.2,161c-5,0-8.9,0-12.8,0
1209			c-17.7,0-35.3-0.2-53-0.2c-13.2,0-26.5,0.1-39.8,0.6c-42.7,1.4-74.1,17.4-76.2,70.7c-1.4,38.4-2.3,123.1-2.4,127.6
1210			c2.2,0,44.4,0.2,86.8,0.2c21.2,0,42,0,56.4-0.2c11,0,22,0,34.5,0c-8.6,61.8-16.6,121.2
1210-25.2,180.9H563l-3.4,451.8H372.3l3.5-452.5
1211			H222.5l1.4-179.9h153.9l0.1-13.5c0.3-36.3-0.2-72.5,1.2-108.8c0.5-22.7,1.8-46.2,5.9-69c10.4-55.1,36-101.3,82.1-134.4
1212			c40.4-28.8,86.3-40.9,135-41.9C607,0,612,0,617,0z" /></svg>											<p> Facebook</p>
1213										</a> 
1214																			<a  target="_blank" href="#" data-link="http://x.com/share?text={title}&amp;url={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='twitter' rel="nofollow noreferrer noopener">
1215										<svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M786.9,48.8H940L605.6,431.1l393.6,520.1H691.1L449.7,635.8L173.8,951.2H20.4l357.7-408.8L0.9,48.8h315.9
1216            l218,288.3L786.9,48.8z M733.2,859.7H818L270.5,135.6h-91.1L733.2,859.7z" /></svg>											<p> X</p>
1217										</a> 
1218																			<a  target="_blank" href="#" data-link="https://www.linkedin.com/sharing/share-offsite?url={url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='linkedin' rel="nofollow noreferrer noopener">
1219										<svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M121.35,0A119.18,119.18,0,0,1,240.82,120.39a121.39,121.39,0,0,1-121.3,120.38A119.46,119.46,0,0,1,.05,120.39C.55,54,55,0,121.35,0Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M751.64,315.47c210.45,0,248.07,138,246.69,318.1L995.54,1000H788.16l2.47-324.69c.6-77.77-.4-177.51-106.73-177.51-108.08,0-125,84.36-125.65,171.79L555.73,1000H347.91L353,331.72H552l-.7,91.39h3.08C582.5,370.83,650.58,315.47,751.64,315.47Z" /><polyline stroke-linecap="round" stroke-linejoin="round" points="222.95 331.72 217.86 1000 10.04 1000 15.13 331.72 222.95 331.72" /></svg>											<p> LinkedIn</p>
1220										</a> 
1221																			<a  target="_blank" href="#" data-link="https://api.whatsapp.com/send?text={title}{nl}{nl}{url}" data-params='' style="color:#000000" class="sws-open-in-tab sws-social-facebook" data-type='whatsapp' rel="nofollow noreferrer noopener">
1222										<svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="#000000" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M332.71,271.94c9.43,0,19.09,1.69,28.47,3.31,5.6.74,10.77,9,13.72,14.95,13.59,31.79,27.19,63.58,38.91,96.11,6.6,17.21-5.5,33.66-30.77,62.08-7.92,9-9.48,17.58-3.58,28.05,39.87,68.44,96,117.8,170.16,147a26.18,26.18,0,0,0,9.3,1.91c6.34,0,11.61-3.09,16.56-9,31.71-38.3,40.74-55,53.59-55,3.21,0,6.66,1,10.75,3.06,99.12,47.5,106.95,49.37,107.25,60.59,2.59,79.64-66.79,110.94-113.78,110.94q-3.66,0-7.12-.25c-96.08-3.36-248.83-79.28-352.52-261.78-36.53-64.69-30.74-138.37,24.25-189.23C308.37,274.84,320.35,271.94,332.71,271.94Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M984.69,408C1032,680.26,852,938.29,581.63,985.79a510.66,510.66,0,0,1-86.29,7.44c-76.21,0-149.94-17.73-220.77-52.32a47,47,0,0,0-20.41-4.48,41,41,0,0,0-9.85,1.12C113.54,970.45,26.59,994.76,0,1000c5.77-21.32,10.78-40,15.78-58.71C32.69,881.45,50,822,65.76,762.15c2.32-9,1.66-20.57-2.4-28.79C-86.27,444.65,73.09,95,391.54,20.2A507.91,507.91,0,0,1,507.35,6.65C747.3,6.65,945.37,182.76,984.69,408ZM561.3,906.51c223.91-35.9,378.45-245,346.12-467.84C877.38,233,703.56,87.77,504.15,87.77a417.56,417.56,0,0,0-75,6.84C152,145.47,2.67,454,138.42,698.58c15.13,26.93,19.07,49.36,8.38,78.16-12.23,34.78-20,70.68-31.13,109.94C164.76,874,210.1,862.75,255.07,850a45.77,45.77,0,0,1,11.76-1.65c7.53,0,14.37,2.24,21.86,6.51C353.48,892.45,421.92,912,494.19,912a421.64,421.64,0,0,0,67.11-5.47" /></svg>											<p> WhatsApp</p>
1223										</a> 
1224																	
1225							</div>
1226							<div class="sws-copy">
1227								<a href="#" class="sws-copy-link" >
1228									<svg xmlns="http://www.w3.org/2000/svg" class="superwebshare-svg"  fill="currentColor" viewBox="0 0 1000 1000" stroke="currentColor" stroke-width="0"><path stroke-linecap="round" stroke-linejoin="round" d="M69.27,395.81c0,97.35-.46,194.69.59,292,.13,12,5,30.12,13.46,34.68,38.83,21,74-1.19,74-44.3.08-179.38.91-358.78-.76-538.15-.35-37.31,9-51,48.74-50.44,150.33,2.13,300.73-.19,451.07,1.54,36,.42,47.28-9.25,48-46.62C705.09,4.19,688.31-.28,654.9,0,499,1.36,343,.35,187.11.78,102.87,1,70.23,32.94,69.52,116.31,68.73,209.47,69.34,302.65,69.27,395.81Z" /><path stroke-linecap="round" stroke-linejoin="round" d="M930.79,592.19c0,95.94.2,191.87-.
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1229										Copy Link									</span>
1230								</a>
1231							</div>
1232
1233						</div>
1234						<a href="#" style="color:#000000" class="sws-modal-close">×</a>
1235					</div>
1236				</div>
1237				
1238		
1238<script type="text/javascript">
1239		function genesisBlocksShare( url, title, w, h ){
1240			var left = ( window.innerWidth / 2 )-( w / 2 );
1241			var top  = ( window.innerHeight / 2 )-( h / 2 );
1242			return window.open(url, title, 'toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width=600, height=600, top='+top+', left='+left);
1243		}
1244		// Open share popup via data attributes; never reads executable context from the DOM.
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1250		} );
1251	</script>
1251
1252	
1252<script id="wp-dom-ready-js" src="https://www.materialplus.io/wp-includes/js/dist/dom-ready.min.js?ver=3fe927cab37bf38d6a23"></script>
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1252
1253<script id="wp-hooks-js" src="https://www.materialplus.io/wp-includes/js/dist/hooks.min.js?ver=f0f188028580e8dc1255"></script>
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1254
1255<script id="wp-i18n-js-after">
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1258
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1259
1260<script id="gform_placeholder-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=3.1.2"></script>
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1260
1261<script id="gform_gravityforms_theme_vendors-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=0c901cb641ce64b99c20ea1a4d208cc9"></script>
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1261
1262<script id="gform_gravityforms_theme-js-extra">
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1265
1266<script id="gform_gravityforms_theme-js" defer='defer' src="https://www.materialplus.io/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=e27d9712159624c99129c8c208f022ad"></script>
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1266
1267<script defer id="akismet-frontend-js" src="https://www.materialplus.io/wp-content/plugins/akismet/_inc/akismet-frontend.js?ver=1787173021"></script>
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1267
1268<script id="super-web-share-js" async src="https://www.materialplus.io/wp-content/plugins/super-web-share/public/js/super-web-share-public.min.js?ver=2.5.2"></script>
vendor: 1 bytes, line 1268
1268
1269<script id="genesis-blocks-dismiss-js-js" src="https://www.materialplus.io/wp-content/plugins/genesis-blocks/dist/assets/js/dismiss.js?ver=1787808368"></script>
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1269
1270<script id="your-script-js-extra">
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1273
1274<script id="your-script-js" src="https://www.materialplus.io/wp-content/themes/materialplus/scripts/your-script.js?ver=1.0"></script>
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1274
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1278
1279<script id="smush-lazy-load-js" src="https://www.materialplus.io/wp-content/plugins/wp-smush-pro/app/assets/js/smush-lazy-load.min.js?ver=4.3.3"></script>
vendor: 1 bytes, line 1279
1279
1280<script id="hoverIntent-js" src="https://www.materialplus.io/wp-includes/js/hoverIntent.min.js?ver=1.10.2"></script>
vendor: 1 bytes, line 1280
1280
1281<script id="megamenu-js" src="https://www.materialplus.io/wp-content/plugins/megamenu/js/maxmegamenu.min.js?ver=3.10.8"></script>
vendor: 1 bytes, line 1281
1281
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1284
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1298
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.