1<!doctype html><html lang="en"><head> 2 <meta charset="utf-8"> 3 <title>Harnessing the Power of the EHR to Drive New Patient Starts</title> 4 <link rel="shortcut icon" href="https://www.connectiverx.com/hubfs/CRx%20logos/logo-mark.svg"> 5 <meta name="description" content="Learn how to leverage EHR messaging campaigns to identify patients and enhance prescriber decision-making, driving new patient starts effectively."> 6 <link rel="stylesheet" href="https://use.typekit.net/gql0qsl.css"> 7 8 9 10 11 12 13 <meta name="viewport" content="width=device-width, initial-scale=1"> 14 15 16 <meta property="og:description" content="Learn how to leverage EHR messaging campaigns to identify patients and enhance prescriber decision-making, driving new patient starts effectively."> 17 <meta property="og:title" content="Harnessing the Power of the EHR to Drive New Patient Starts"> 18 <meta name="twitter:description" content="Learn how to leverage EHR messaging campaigns to identify patients and enhance prescriber decision-making, driving new patient starts effectively."> 19 <meta name="twitter:title" content="Harnessing the Power of the EHR to Drive New Patient Starts"> 20 21 22 23 24 <style> 25a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'âº';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} 26</style> 27 28<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/template_assets/1/55524012575/1789347658165/template_main.min.css"> 29<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/template_assets/1/137671131510/1789347657126/template_blog-post.min.css"> 30<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/55666739470/1746031721881/module_header_menu.min.css"> 31<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/137640532487/1790082261707/module_blog_post_hero.min.css"> 32<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/186563707923/1744139274681/module_accordion.min.css"> 33<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/137658220043/1741870661865/module_blog_post_cta.min.css"> 34<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/137658058891/1782158569165/module_blog_post_author.min.css"> 35<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/56443323722/1785876867239/module_related_posts.min.css"> 36<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/55642821538/1746031605972/module_footer_menu.min.css"> 37<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/55657908391/1746030535501/module_footer_connect.min.css"> 38<link rel="stylesheet" href="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/55661510182/1741870469749/module_footer_links.min.css"> 39 40 41 42<!-- Added by GoogleAnalytics integration -->
43<script> 44var _hsp = window._hsp = window._hsp || []; 45_hsp.push(['addPrivacyConsentListener', function(consent) { if (consent.allowed || (consent.categories && consent.categories.analytics)) {
vendor: 335 bytes, lines 45-50
45 46 (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ 47 (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), 48 m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) 49})(window,document,'script','//www.google-analytics.com/analytics.js','ga'); 50 ga('create','
50UA-124944392-1
vendor: 36 bytes, lines 50-51
50','auto'); 51 ga('send','pageview');
52}}]); 53</script>
53 54 55<!-- /Added by GoogleAnalytics integration --> 56 57<!-- Added by GoogleTagManager integration -->
58<script> 59var _hsp = window._hsp = window._hsp || []; 60window.dataLayer = window.dataLayer || []; 61function gtag(){dataLayer.push(arguments);} 62 63var useGoogleConsentModeV2 = true; 64var waitForUpdateMillis = 1000; 65 66if (useGoogleConsentModeV2) { 67 68 gtag('set','developer_id.dZTQ1Zm',true); 69 70 gtag('consent', 'default', { 71 'ad_storage': 'denied', 72 'analytics_storage': 'denied', 73 'ad_user_data': 'denied', 74 'ad_personalization': 'denied', 75 'wait_for_update': waitForUpdateMillis 76 }); 77} 78 79var hsLoadGtm = function loadGtm() { 80 if(window._hsGtmLoadOnce) { 81 return; 82 } 83 84 if (useGoogleConsentModeV2) { 85 _hsp.push(['useGoogleConsentModeV2']) 86 }
vendor: 349 bytes, lines 86-92
86 87 88 (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 89 new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], 90 j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 91 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 92 })(window,document,'script','dataLayer','
92GTM-T5CRGP2
vendor: 9 bytes, lines 92-94
92'); 93 94
94window._hsGtmLoadOnce = true; 95}; 96 97_hsp.push(['addPrivacyConsentListener', function(consent){ 98 if(consent.allowed || (consent.categories && consent.categories.analytics)){ 99 hsLoadGtm(); 100 } 101}]); 102 103</script>
103 104 105<!-- /Added by GoogleTagManager integration --> 106 107 108<!-- Hotjar Tracking Code for https://www.connectiverx.com -->
109<script>
vendor: 125 bytes, lines 109-112
109 110 (function(h,o,t,j,a,r){ 111 h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; 112 h._hjSettings={hjid:
1122435589
vendor: 258 bytes, lines 112-117
112,hjsv:6}; 113 a=o.getElementsByTagName('head')[0]; 114 r=o.createElement('script');r.async=1; 115 r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; 116 a.appendChild(r); 117 })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');
118</script>
118 119<!-- End of Hotjar Tracking Code Embed Code --> 120<!-- Start of Microsoft Advertising Tracking Code Embed Code --> 121<!-- Microsoft Advertising Tracking Code for https://www.connectiverx.com/ -->
122<script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"134619228"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>
122 123<!-- End of Microsoft Advertising Tracking Code Embed Code --> 124<!-- TikTok Advertising Tracking Code for https://www.connectiverx.com -->
vendor: 991 bytes, lines 125-132
125<script> 126!function (w, d, t) { 127 w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];ttq.methods=["page","track","identify","instances","debug","on","off","once","ready","alias","group","enableCookie","disableCookie"],ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e},ttq.load=function(e,n){var i="https://analytics.tiktok.com/i18n/pixel/events.js";ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=i,ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},ttq._o[e]=n||{};var o=document.createElement("script");o.type="text/javascript",o.async=!0,o.src=i+"?sdkid="+e+"&lib="+t;var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(o,a)}; 128 129 ttq.load('CB47LBJC77U9V9OUJ1HG'); 130 ttq.page(); 131}(window, document, 'ttq'); 132</script>
132 133<!-- End of TikTok Advertising Tracking Code Embed Code --> 134<!-- StackAdapt Pixel for https://www.connectiverx.com -->
135<script>!function(s,a,e,v,n,t,z){if(s.saq)return;n=s.saq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!s._saq)s._saq=n;n.push=n;n.loaded=!0;n.version='1.0';n.queue=[];t=a.createElement(e);t.async=!0;t.src=v;z=a.getElementsByTagName(e)[0];z.parentNode.insertBefore(t,z)}(window,document,'script','https://tags.srv.stackadapt.com/events.js');saq('ts', 'e1Hm5J1znavvueho8QkNfw');</script>
135 136<!-- End of StackAdapt Embed Code --> 137<!-- Reddit Pixel -->
138<script> 139!function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document);rdt('init','a2_fjkd1r8skas2');rdt('track', 'PageVisit'); 140</script>
140 141<!-- DO NOT MODIFY UNLESS TO REPLACE A USER IDENTIFIER --> 142<!-- End Reddit Pixel --> 143<meta property="og:image" content="https://www.connectiverx.com/hubfs/Little%20Worlds/07%20Village%20Scene%20New%20Hero%20Simplified%20Horizontal%20%26%20Vertical_RGB.jpg"> 144<meta property="og:image:width" content="7359"> 145<meta property="og:image:height" content="6046"> 146 147<meta name="twitter:image" content="https://www.connectiverx.com/hubfs/Little%20Worlds/07%20Village%20Scene%20New%20Hero%20Simplified%20Horizontal%20%26%20Vertical_RGB.jpg"> 148 149 150<meta property="og:url" content="https://www.connectiverx.com/blog/power-ehr-new-patients"> 151<meta name="twitter:card" content="summary_large_image"> 152 153<link rel="canonical" href="https://www.connectiverx.com/blog/power-ehr-new-patients"> 154<style> 155 #hs_cos_wrapper_post_body h2[id] { 156 scroll-margin-top: 20px !important; 157 } 158</style> 159<meta property="og:type" content="article"> 160<link rel="alternate" type="application/rss+xml" href="https://www.connectiverx.com/blog/rss.xml"> 161<meta name="twitter:domain" content="www.connectiverx.com">
162<script src="//platform.linkedin.com/in.js" type="text/javascript"> 163 lang: en_US 164</script>
164 165 166<meta http-equiv="content-language" content="en"> 167 168 169 170 171 172 173 <meta name="generator" content="HubSpot"></head> 174 <body> 175<!-- Added by GoogleTagManager integration -->
vendor: 68 bytes, lines 175-176
175 176<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
176GTM-T5CRGP2
vendor: 84 bytes, lines 176-177
176" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> 177
178<!-- /Added by GoogleTagManager integration --> 179 180 <div class="body-wrapper hs-content-id-220980552211 hs-blog-post hs-blog-id-39371363783 "> 181 182 <div data-global-resource-path="CRx_2021/templates/partials/header.html"><header class="header"> 183 <div class="header__inner"> 184 <a href="https://www.connectiverx.com/" class="header__logo"> 185 <img src="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=315&height=73&name=Wordmark_RGB_Color-1.png" alt="ConnectiveRx" class="header__logo-logo" width="315" height="73" loading="eager" srcset="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=158&height=37&name=Wordmark_RGB_Color-1.png 158w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=315&height=73&name=Wordmark_RGB_Color-1.png 315w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=473&height=110&name=Wordmark_RGB_Color-1.png 473w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=630&height=146&name=Wordmark_RGB_Color-1.png 630w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=788&height=183&name=Wordmark_RGB_Color-1.png 788w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_Color-1.png?width=945&height=219&name=Wordmark_RGB_Color-1.png 945w" sizes="(max-width: 315px) 100vw, 315px"> 186 <img src="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=104&height=104&name=Monogram_RGB_Gradient-1.png" alt="ConnectiveRx" class="header__logo-mark" width="104" height="104" loading="eager" srcset="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=52&height=52&name=Monogram_RGB_Gradient-1.png 52w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=104&height=104&name=Monogram_RGB_Gradient-1.png 104w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=156&height=156&name=Monogram_RGB_Gradient-1.png 156w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=208&height=208&name=Monogram_RGB_Gradient-1.png 208w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=260&height=260&name=Monogram_RGB_Gradient-1.png 260w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Monogram_RGB_Gradient-1.png?width=312&height=312&name=Monogram_RGB_Gradient-1.png 312w" sizes="(max-width: 104px) 100vw, 104px"> 187 </a> 188 <div id="hs_cos_wrapper_module_16321633932828" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="header-menu"> 189 190 <div class="header-menu__cta"> 191 192 193 194 195 <a href="https://www.connectiverx.com/connect" class="btn btn--tertiary"> 196 Connect 197 </a> 198 </div> 199 <div class="header-menu__menu"> 200 <a href="#" class="header-menu__toggle bg-purple-light" aria-label="Menu"> 201 <div class="header-menu__bars"> 202 <span></span> 203 <span></span> 204 <span></span> 205 <span></span> 206 </div> 207 </a> 208 <div class="header-menu__flyout bg-purple"> 209 <div class="header-menu__primary-menu"> 210 <span id="hs_cos_wrapper_module_16321633932828_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_16321633932828_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> 211 <ul role="menu"> 212 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com" role="menuitem" target="_self">Home</a></li> 213 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/crx-story" role="menuitem" target="_self">The CRx Story</a></li> 214 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/hub-services" role="menuitem" target="_self">Personalized Solutions</a></li> 215 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/thought-leadership" role="menuitem" target="_self">Industry Smarts</a></li> 216 </ul> 217</div></span> 218 </div> 219 220 <div class="header-menu__secondary-menu"> 221 <span id="hs_cos_wrapper_module_16321633932828_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_16321633932828_" class="hs-menu-wrapper active-branch flyout
221s hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> 222 <ul role="menu"> 223 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/careers" role="menuitem" target="_self">Careers</a></li> 224 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/connect" role="menuitem" target="_self">Connect</a></li> 225 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/rfp-submission" role="menuitem" target="_self">Submit an RFP</a></li> 226 </ul> 227</div></span> 228 </div> 229 230 </div> 231 </div> 232</div> 233
234<script> 235 236</script>
236</div> 237 </div> 238</header></div> 239 240 241 242 243 244<main id="main-content" class="body-container-wrapper"> 245 <div id="hs_cos_wrapper_post_options" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">
245<script> 246 window.blogPostOptions = { 247 addTOC: false 248 } 249 console.log(window.blogPostOptions); 250 251</script>
251</div> 252 253 <article class="blog-post"> 254 <div id="hs_cos_wrapper_blog_post_hero" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 255 256<header class="blog-post-hero container bg-purple"> 257 <div class="blog-post-hero__content"> 258 <div class="blog-post-hero__content-inner"> 259 <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Harnessing the Power of the EHR to Drive New Patient Starts</span></h1> 260 261 262 263 264 265 <aside class="blog-post__author"> 266 267 <div class="person__portrait"> 268 <img src="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=70&height=70&name=MariaOMara.png" class="person__portrait" width="70" height="70" alt loading="lazy" srcset="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=35&height=35&name=MariaOMara.png 35w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=70&height=70&name=MariaOMara.png 70w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=105&height=105&name=MariaOMara.png 105w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=140&height=140&name=MariaOMara.png 140w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=175&height=175&name=MariaOMara.png 175w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=210&height=210&
268name=MariaOMara.png 210w" sizes="(max-width: 70px) 100vw, 70px"> 269 </div> 270 271 272 <div class="person__details"> 273 <h5 class="person__name"> 274 Maria O'Mara, SVP, Business Development and Sales Ops 275 </h5> 276 277 278 </div> 279 </aside> 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 <div class="blog-post-hero__category blog-post-hero-v2__category card-tags"> 322 323 <span class="card-tags__item"> 324 <a href="https://www.connectiverx.com/blog/tag/awareness-and-adherence" class="btn btn--tertiary btn--blog-heading">Awareness and Adherence</a> 325 </span> 326 327 </div> 328 329 330 </div> 331 </div> 332 333 334</header></div> 335 336 <div class="blog-post__inner"> 337 <div class="blog-post__share"> 338 <div class="blog-post__share-inner"> 339 <span>Share</span> 340 <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.connectiverx.com/blog/power-ehr-new-patients" aria-label="Share on LinkedIn" target="_blank"> 341 <svg width="18" height="17" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M4.437 16.442H1.028V5.465h3.41v10.977ZM2.731 3.967c-1.09 0-1.974-.902-1.974-1.992a1.974 1.974 0 1 1 3.948 0c0 1.09-.884 1.992-1.974 1.992Zm14.464 12.475h-3.401v-5.344c0-1.273-.026-2.906-1.772-2.906-1.773 0-2.044 1.383-2.044 2.815v5.435H6.573V5.465h3.269v1.497h.048c.455-.862 1.566-1.772 3.225-1.772 3.45 0 4.084 2.271 4.084 5.222v6.03h-.004Z" fill="currentColor" /></svg> 342 </a> 343 344 <a href="http://www.facebook.com/share.php?u=https://www.connectiverx.com/blog/power-ehr-new-patients" aria-label="Share on Facebook" target="_blank"> 345 <svg width="11" height="19" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="m9.768 10.57.522-3.4H7.027V4.961c0-.93.456-1.837 1.917-1.837h1.483V.23S9.082 0 7.795 0C5.107 0 3.35 1.629 3.35 4.577V7.17H.363v3.401H3.35v8.221h3.677V10.57h2.741Z" fill="currentColor" /></svg> 346 </a> 347 348 <a href="https://www.instagram.com/connectiverx/" target="_blank" aria-label="View on Instagram"> 349 <svg aria-hidden="true" focusable="false" data-prefix="fab" data-icon="instagram" class="icon icon--social icon--instagram" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" width="20" height="20"> 350 <path fill="currentColor" d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z"> 351 </path> 352 </svg> 353 </a> 354 </div> 355 </div> 356 357 <div class="blog-post__body"> 358 <div class="blog-post__indexable"> 359 <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="text-align: center;"><span><em style="color: #707078; text-align: center;">Second in a three-part series on maximizing the strategic value of EHR messaging campaigns (<a href="https://pm360online.com/medication-adherence-ehrs-can-drive-new-patients/" rel="noopener" target="_blank">as published in PM360 magazine</a>) <br></em></span></p> 360<!--more--> 361<p>Your medicationâs brand and marketing teams are fully aligned and have a strong plan, but concrete reasons exist for a prescriber to not think of or choose your brand in the moment. Maybe theyâre struggling with diagnosing the patient? Perhaps a long-standing therapy is simply their default first prescription? Or, what if theyâre concerned your brand will be expensive, opening administrative burden for both the patient and their office? You can hit these potential roadblocks head on.</p> 362<blockquote> 363<p>Aim your messaging campaigns to conquer real pain points and prove that your strategies are increasing market share.</p> 364</blockquote> 365<h2 style="font-weight: bold;">When Brand Awareness Meets Its Limits</h2> 366<p>Every pharma company invests heavily to build awareness. Sales reps, journals, conferences, television, digital campaigns and peer-to-peer education all play an important role in introducing prescribers to new therapies and building confidence in the clinical data. Those investments remain essential.<br><br>But prescribers make treatment decisions in the middle of busy clinic days, often seeing dozens of patients while balancing clinical guidelines, payer requirements and limited time. They develop preferences for therapies they know well and therapies that have worked. A prescriber who read about a new treatment over the weekend doesnât necessarily have it top of mind when they are seeing their fifth patient of the day on a Tuesday afternoon. So the question isn't whether your brand made an impression; it's whether it surfaced in the prescriberâs mind at the exact moment it was needed.<br><br>That's where patient identification changes the equation. The EHR reliably houses the rich data you need: patient demographics, family history, vital signs, diagnosis, medication history, lab valuesâthe list goes on. Leveraging that data, you can help HCPs identify patients who may be suffering from an undiagnosed disease. For patients who are already diagnosed, you can ensure that your brand surfaces to the HCP at the exact moment they are making a treatment decision. These messages surpass reach and frequency because they are contextual, behavior-based, and action-oriented.</p> 367<blockquote> 368<p>Sophisticated point-of-care campaigns can approach patient identification in many ways, depending on the therapy, disease state and patient population. This is a critical bottom-of-the-funnel opportunity where marketing planning culminate in measurable results. </p> 369</blockquote> 370<h2 style="font-weight: bold;">Three Real-World Examples</h2> 371<p><span>Technology itself isn't the differentiator, as most vendors have similar capabilities. What separates a high-performing program is how a partner designs trigger events and uses contextual data to surface what's already in the record.<br><br>Take metabolic dysfunction-associated steatohepatitis (MASH), a progressive liver disease. For years, there were few meaningful treatment options, so identifying patients wasn't always a clinical priority. As new therapies have emerged, thatâs changed. A high-performing campaign embeds clinical scoring tools inside the EHR to help identify patients who warrant additional evaluation based on medical record
371information, making it easier to recognize candidates for therapy before the disease progresses.<br><br>The same concept applies in more familiar disease states. Consider a patient with type 2 diabetes who is already taking two oral medications, yet whose most recent A1C remains elevated. The prescriber has everything needed to recognize that the current regimen isn't adequately controlling the disease, but connecting those pieces of data in real time isn't always easy. An EHR campaign designed to look at the full set of rich data for a patient will surface that signal right inside the prescriberâs clinical workflow, so they don't have to identify those data patterns manually during a busy day of patient visits.<br><br>The same idea applies in rare diseases, where diagnosis can take years. No single symptom may point to the underlying condition, but fatigue, tingling and other seemingly unrelated findings can begin to tell a different story when viewed together. Well-designed EHR campaigns can help bring those signals together, giving prescribers an opportunity to ask additional questions, order appropriate testing and potentially shorten the path to therapy. <br><a href="https://www.connectiverx.com/blog/hubs-ai-new-era-of-revenue-protection-patient-access" rel="noopener" target="_blank"></a></span></p> 372<h2 style="font-weight: bold;">When a Campaign Becomes Clinical Decision Support</h2> 373<p>Campaign opportunities that stay in prescriber workflow deserve a much larger role in commercial planning. Prescribers have no shortage of digital resources across the internet, from clinical calculators to AI-powered search tools to brand educational sites. But every time a prescriber has to leave the workflow to find that information, you're adding another step.<br><br>This changes how brands should think about targeting. Commercial planning often begins with a familiar question: Which prescribers should we reach? That's still important, but it's only part of the strategy. An equally important question is: Which patients are the best candidates for this therapy?</p> 374<blockquote> 375<p>Therapeutic categories are becoming more competitive, so that question becomes increasingly valuable. In COPD, for example, prescribers have multiple treatment options available today, with additional therapies on the horizon. Success will come from helping prescribers determine which therapy fits the specific patient in front of them.</p> 376</blockquote> 377<p>Ultimately, driving new patient starts isn't about reaching more prescribers. It's about helping the right prescriber recognize the right patient at the right moment. When EHR campaigns are built this way, they stop functioning like a media channel and start functioning like a clinical decision support tool â one that helps translate immense brand investment into a prescription.<br><br><em>The final article in this series picks up where a written prescription leaves off. That gap between what gets prescribed, which patients start therapy, and how patients stay on therapy is larger than most brands realize, and the EHR has a meaningful role there too.</em></p> 378<h2 style="font-weight: bold;">Five Questions Your EHR Partner Should Be Able to Answer</h2> 379<p><span>If you're evaluating a point-of-care EHR program for new patient starts, push past reach and frequency metrics. Ask:</span></p> 380<ol> 381<li> 382<p><span>What patient-level data points will trigger our messaging, and how are those triggers defined?<br></span></p> 383</li> 384<li> 385<p><span>Can our campaign distinguish between a patient who is newly diagnosed and one who has been on therapy for two years?<br></span></p> 386</li> 387<li> 388<p><span>How does your platform handle disease states where diagnosis itself is the barrier, not just prescribing?<br></span></p> 389</li> 390<li> 391<p><span>Can messaging respond to real-time clinical signals, like a lab value or a change in medication history, rather than just prescriber specialty?<br></span></p> 392</li> 393<li> 394<p><span>What does the workflow experience look like for the prescriber? Are they required to leave the EHR to act on the information?</span></p> 395</li> 396</ol> 397<p><span>If the answers stay at the level of impressions and reach, the program is being designed like a media buy. The EHR can do considerably more.<br></span><span></span><span></span></p> 398<div id="hs_cos_wrapper_widget_426c5798-bf4e-4eea-a568-c7eae647affe" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="accordion-group"> 399 400 <h2> 401 FAQs about Non-Personal Promotion 402 </h2> 403 404
405 406 <details class="accordion" open> 407 <summary class="accordion__title"> 408 <span>What is an EHR messaging campaign?</span> 409 </summary> 410 411 <div class="accordion__content"> 412 <p style="font-size: 16px;">An EHR messaging campaign delivers relevant information to healthcare providers directly within their electronic health record workflow. Unlike broad awareness campaigns, EHR campaigns can use patient-level clinical signals to surface timely, contextual messages when a provider is diagnosing a patient or making a treatment decision.</p> 413 </div> 414 </details> 415 416 <details class="accordion" open> 417 <summary class="accordion__title"> 418 <span>How can EHR campaigns help identify appropriate patients for therapy?</span> 419 </summary> 420 421 <div class="accordion__content"> 422 <p style="font-size: 16px;">EHR campaigns can evaluate available patient informationâsuch as diagnoses, medication history, lab values, vital signs and demographicsâto identify patterns that may indicate a patient should be evaluated for a particular condition or therapy. This helps providers recognize potential treatment candidates without having to connect every data point manually during a patient visit.</p> 423 </div> 424 </details> 425 426 <details class="accordion" open> 427 <summary class="accordion__title"> 428 <span>Why are point-of-care EHR campaigns more effective than awareness alone?</span> 429 </summary> 430 431 <div class="accordion__content"> 432 <p style="font-size: 16px;">Brand awareness helps providers become familiar with a therapy, but it does not guarantee the brand will be top of mind during a treatment decision. Point-of-care EHR campaigns build on those awareness efforts by presenting relevant information within the clinical workflow at the moment a provider is evaluating an appropriate patient.</p> 433 </div> 434 </details> 435 436 <details class="accordion"> 437 <summary class="accordion__title"> 438 <span>Can EHR campaigns support earlier diagnosis of rare or underdiagnosed diseases?</span> 439 </summary> 440 441 <div class="accordion__content"> 442 <p style="font-size: 16px;">Yes. A well-designed EHR campaign can bring together symptoms, test results, medication history and other clinical findings that may not appear significant on their own. By surfacing these patterns, the campaign can prompt providers to ask additional questions, consider appropriate testing and potentially shorten a patientâs path to diagnosis and treatment.</p> 443 </div> 444 </details> 445 446 <details class="accordion"> 447 <summary class="accordion__title"> 448 <span>What should pharmaceutical brands look for in an EHR campaign partner?</span> 449 </summary> 450 451 <div class="accordion__content"> 452 <p style="font-size: 16px;">Brands should look for a partner that can define meaningful patient-level triggers, respond to real-time clinical signals and tailor messaging to different stages of the patient journey. The partner should also be able to explain how the campaign fits naturally into the providerâs workflow and how performance will be measured beyond impressions and reach.</p> 453 </div> 454 </details> 455 456</div></div> 457<div id="hs_cos_wrapper_widget_e0a6cbda-bc76-411f-a845-9dcb29f79aea" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 458 <div class="blog-post__cta bg-purple"> 459 <div class="blog-post__cta-content"> 460 <h2>Great Copay Program. Does Anyone Know it Exists?</h2> 461<p>Is a decision being made without your brand's voice? You paid for the coverage. You funded the copay support. You built the hub. But does is all show up at the exact moment a script gets written? Get in there!</p> 462 </div> 463 <div class="blog-post__cta-button"> 464 465 <a href="https://www.connectiverx.com/guide-great-copay-program-does-anyone-know-it-exists" class="btn btn--tertiary blog-feed__featured-post-btn" target="_blank"> 466 Get the scoop 467 <svg width="18" height="19" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false">
467<path d="M3.75 9.5h10.5M9 4.25l5.25 5.25L9 14.75" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /></svg> 468 </a> 469 470 </div> 471 </div> 472</div></span> 473 </div> 474 475 <div id="hs_cos_wrapper_post_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> 476 477 <span id="hs_cos_wrapper_bottom_content" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span> 478 479 <div id="hs_cos_wrapper_post_author" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> 480 481 482 483 484 485 <aside class="person blog-post__author"> 486 487 <div class="person__portrait"> 488 <img src="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=140&name=MariaOMara.png" class="person__portrait" width="140" alt loading="lazy" srcset="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=70&name=MariaOMara.png 70w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=140&name=MariaOMara.png 140w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=210&name=MariaOMara.png 210w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=280&name=MariaOMara.png 280w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=350&name=MariaOMara.png 350w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Headshots/MariaOMara.png?width=420&name=MariaOMara.png 420w" sizes="(max-width: 140px) 100vw, 140px"> 489 </div> 490 491 <div class="person__details"> 492 <h5 class="person__name"> 493 Maria O'Mara, SVP, Business Development and Sales Ops 494 </h5> 495 496 497 498 499 500 <div class="person__social"> 501 <a href="https://www.linkedin.com/in/mariagiampino/" aria-label="View on Maria O'Mara, SVP, Business Development and Sales Ops on Linkedin" target="_blank"> 502 <svg width="18" height="17" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M4.437 16.442H1.028V5.465h3.41v10.977ZM2.731 3.967c-1.09 0-1.974-.902-1.974-1.992a1.974 1.974 0 1 1 3.948 0c0 1.09-.884 1.992-1.974 1.992Zm14.464 12.475h-3.401v-5.344c0-1.273-.026-2.906-1.772-2.906-1.773 0-2.044 1.383-2.044 2.815v5.435H6.573V5.465h3.269v1.497h.048c.455-.862 1.566-1.772 3.225-1.772 3.45 0 4.084 2.271 4.084 5.222v6.03h-.004Z" fill="currentColor" /></svg> 503 </a> 504 </div> 505 506 </div> 507 </aside> 508 509</div> 510 511 <div class="blog-post-related-posts"> 512 <div id="hs_cos_wrapper_module_16330089817272" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="related-posts"> 513 <hr class="related-posts__divider"> 514 <div class="content-wrapper"> 515 <h2 class="related-posts__heading">Related Posts</h2> 516 <div class="related-posts__posts"> 517 518 519 520 521 522 523 524 525 526 <div class="related-posts__post bg-white type-article"> 527 <span class="related-posts__type purple">ARTICLE</span> 528 529 <ul class="related-posts__tags"> 530 531 <li><a href="https://www.connectiverx.com/blog/tag/awareness-and-adherence" class="related-posts__tag">Awareness and Adherence</a></li> 532 533 </ul> 534 535 <h3 class="related-posts__title"><a href="https://www.connectiverx.com/blog/roi-moment-pharma-keeps-missing-point-of-care-revenue-protection">ROI Moment Pharma Keeps Missing: Point of Care as Revenue Protection</a></h3> 536 <span class="btn btn--primary btn--sm related-posts__read-more">Read More</span> 537 </div> 538 539 540 541 <div class="related-posts__post bg-white type-news"> 542 <span class="related-posts__type purple">NEWS</span> 543 544 <ul class="related-posts__tags"> 545 546 <li><a href="https://www.connectiverx.com/blog/tag/awareness-and-adherence" class="related-posts__tag">Awareness and Adherence</a></li> 547 548 </ul> 549 550 <h3 class="related-posts__title"><a href="https://www.connectiverx.com/blog/press-release-connectiverx-1.2-million-providers-point-of-care-network">ConnectiveRx Activates 1.2 Million Providers Through Clinically Embedded Point-of-Care Network</a></h3>
551 <span class="btn btn--primary btn--sm related-posts__read-more">Read More</span> 552 </div> 553 554 555 556 <div class="related-posts__post bg-white type-article"> 557 <span class="related-posts__type purple">ARTICLE</span> 558 559 <ul class="related-posts__tags"> 560 561 <li><a href="https://www.connectiverx.com/blog/tag/awareness-and-adherence" class="related-posts__tag">Awareness and Adherence</a></li> 562 563 </ul> 564 565 <h3 class="related-posts__title"><a href="https://www.connectiverx.com/blog/poc-optimal-strategies-to-promote-trust-loyalty-usage">POC Marketing: Optimal Strategies to Promote Trust, Loyalty, & Usage</a></h3> 566 <span class="btn btn--primary btn--sm related-posts__read-more">Read More</span> 567 </div> 568 569 570 571 </div> 572 </div> 573</section></div> 574 </div> 575 </div> 576 </div> 577 578 </article> 579</main> 580 581 582 583 <div data-global-resource-path="CRx_2021/templates/partials/footer.html"><footer class="footer bg-purple"> 584 <div class="content-wrapper"> 585 <div class="footer__top"> 586 <div id="hs_cos_wrapper_module_16321512021134" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-menu"> 587 <span id="hs_cos_wrapper_module_16321512021134_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_16321512021134_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> 588 <ul role="menu"> 589 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com" role="menuitem" target="_self">Home</a></li> 590 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/crx-story" role="menuitem" target="_self">The CRx Story</a></li> 591 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/hub-services" role="menuitem" target="_self">Personalized Solutions</a></li> 592 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/thought-leadership" role="menuitem" target="_self">Industry Smarts</a></li> 593 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/careers" role="menuitem" target="_self">Careers</a></li> 594 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/diversity-equity-inclusion" role="menuitem" target="_self">Diversity, Equity & Inclusion</a></li> 595 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/sustainability" role="menuitem" target="_self">Sustainability</a></li> 596 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://security.connectiverx.com/" role="menuitem" target="_self">Security Trust Center</a></li> 597 </ul> 598</div></span> 599</div> 600
601<script> 602 603</script>
603</div> 604 <div class="footer__cta"> 605 <a href="https://www.connectiverx.com/rfp-submission" class="btn btn--tertiary">Submit an RFP</a> 606 </div> 607 <div class="footer__company"> 608 <a href="https://www.connectiverx.com/" class="footer__logo"> 609 <img src="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=220&height=40&name=Wordmark_RGB_White-1.png" alt="ConnectiveRx" width="220" height="40" loading="lazy" srcset="https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=110&height=20&name=Wordmark_RGB_White-1.png 110w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=220&height=40&name=Wordmark_RGB_White-1.png 220w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=330&height=60&name=Wordmark_RGB_White-1.png 330w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=440&height=80&name=Wordmark_RGB_White-1.png 440w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=550&height=100&name=Wordmark_RGB_White-1.png 550w, https://www.connectiverx.com/hs-fs/hubfs/CRx%20Logos/Wordmark_RGB_White-1.png?width=660&height=120&name=Wordmark_RGB_White-1.png 660w" sizes="(max-width: 220px) 100vw, 220px"> 610 </a> 611 <div class="footer__copyright">Copyright ©2026 ConnectiveRx. All rights reserved.</div> 612 </div> 613 </div> 614 <hr> 615 <div class="footer__bottom"> 616 <div id="hs_cos_wrapper_module_163215569490411" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-connect"> 617 <div class="footer-connect__social"> 618 619 620 621 622 623 624 625 626 627 <a href="http://linkedin.com/company/connectiverx/" target="_blank" rel="nofollow noopener"> 628 <span id="hs_cos_wrapper_module_163215569490411_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="LinkedIn In1_layer"><path d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z" /></g></svg></span> 629 <span class="screen-reader-text">Follow on LinkedIn</span> 630 </a> 631 632 633 634 635 636 637 638 639 640 <a href="https://www.facebook.com/ConnectiveRx/" target="_blank" rel="nofollow noopener"> 641 <span id="hs_cos_wrapper_module_163215569490411_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 320 512" aria-hidden="true"><g id="Facebook F2_layer"><path d="M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z" /></g></svg></span> 642 <span class="screen-reader-text">Follow on Facebook</span> 643 </a> 644 645 646 647 648 649 650 651 652 653 <a href="https://www.instagram.com/connectiverx/" target="_blank" rel="nofollow noopener"> 654 <span id="hs_cos_wrapper_module_163215569490411_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" aria-hidden="true"><g id="Instagram3_layer"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /></g></svg></span>
655 <span class="screen-reader-text">Follow on Instagram</span> 656 </a> 657 658 659 660 661 662 663 664 665 666 <a href="https://youtube.com/@ConnectiveRx" target="_blank" rel="nofollow noopener"> 667 <span id="hs_cos_wrapper_module_163215569490411_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_icon" style="" data-hs-cos-general-type="widget" data-hs-cos-type="icon"><svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 576 512" aria-hidden="true"><g id="YouTube4_layer"><path d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" /></g></svg></span> 668 <span class="screen-reader-text">Follow on Youtube</span> 669 </a> 670 671 </div> 672 <a href="tel:+1%20908-809-6100" class="footer-connect__phone">+1 908-809-6100</a> 673</div></div> 674 <div id="hs_cos_wrapper_module_16321613142763" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="footer-links"> 675 <span id="hs_cos_wrapper_module_16321613142763_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_16321613142763_" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> 676 <ul role="menu"> 677 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/privacy-policy" role="menuitem" target="_self">Privacy Policy</a></li> 678 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/terms-and-conditions" role="menuitem" target="_self">Terms and Conditions</a></li> 679 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/california-residents" role="menuitem" target="_self">California Residents</a></li> 680 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.connectiverx.com/connectiverx-supplemental-privacy-notice-cpra-" role="menuitem" target="_self">Supplemental Privacy Notice</a></li> 681 <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://transparency-in-coverage.uhc.com/" role="menuitem" target="_self">Transparency in Coverage</a></li> 682 </ul> 683</div></span> 684</div></div> 685 </div> 686 </div> 687</footer></div> 688 689 </div> 690 691 692 693<!-- HubSpot performance collection script -->
694<script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script>
vendor: 1 bytes, line 694
694
695<script src="https://www.connectiverx.com/hubfs/hub_generated/template_assets/1/55520642318/1789347653187/template_main.min.js"></script>
vendor: 1 bytes, line 695
695
696<script> 697var hsVars = hsVars || {}; hsVars['language'] = 'en'; 698</script>
698 699
700<script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script>
vendor: 1 bytes, line 700
700
701<script src="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/55666739470/1746031721881/module_header_menu.min.js"></script>
vendor: 1 bytes, line 701
701
702<script src="https://www.connectiverx.com/hubfs/hub_generated/module_assets/1/137640532396/1782220230251/module_blog_post_options.min.js"></script>
702 703 704<!-- Start of HubSpot Analytics Code -->
705<script type="text/javascript"> 706var _hsq = _hsq || []; 707_hsq.push(["setContentType", "blog-post"]); 708_hsq.push(["setCanonicalUrl", "https:\/\/www.connectiverx.com\/blog\/power-ehr-new-patients"]); 709_hsq.push(["setPageId", "220980552211"]); 710_hsq.push(["setContentMetadata", { 711 "contentPageId": 220980552211, 712 "legacyPageId": "220980552211", 713 "contentFolderId": null, 714 "contentGroupId": 39371363783, 715 "abTestId": null, 716 "languageVariantId": 220980552211, 717 "languageCode": "en", 718 719 720}]); 721</script>
721 722
723<script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/8150749.js"></script>
723 724<!-- End of HubSpot Analytics Code --> 725 726
727<script type="text/javascript"> 728var hsVars = { 729 render_id: "592d4681-5d30-4dbd-87a1-dc59cb215a50", 730 ticks: 1790082311506, 731 page_id: 220980552211, 732 733 content_group_id: 39371363783, 734 portal_id: 8150749, 735 app_hs_base_url: "https://app.hubspot.com", 736 cp_hs_base_url: "https://cp.hubspot.com", 737 language: "en", 738 analytics_page_type: "blog-post", 739 scp_content_type: "", 740 741 analytics_page_id: "220980552211", 742 category_id: 3, 743 folder_id: 0, 744 is_hubspot_user: false 745} 746</script>
746 747 748
749<script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js"></script>
749 750
751<script type="text/javascript"> 752_linkedin_partner_id = "3217092"; 753window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; 754window._linkedin_data_partner_ids.push(_linkedin_partner_id); 755</script>
755<script type="text/javascript"> 756(function(l) { 757if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; 758window.lintrk.q=[]} 759var s = document.getElementsByTagName("script")[0]; 760var b = document.createElement("script"); 761b.type = "text/javascript";b.async = true; 762b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; 763s.parentNode.insertBefore(b, s);})(window.lintrk); 764</script>
764 765<noscript> 766<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3217092&fmt=gif"> 767</noscript> 768 769<div id="fb-root"></div> 770
770<script>(function(d, s, id) { 771 var js, fjs = d.getElementsByTagName(s)[0]; 772 if (d.getElementById(id)) return; 773 js = d.createElement(s); js.id = id; 774 js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v3.0"; 775 fjs.parentNode.insertBefore(js, fjs); 776 }(document, 'script', 'facebook-jssdk'));</script>
776
776<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
776 777 778 779 780 781</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.