https://africanresponse.co.za/assets/OurServices-xLCfAysY.js

1import{c as o,u as r,r as c,j as e,A as l,S as d,a as u,e as h,f as i,C as m,L as n,g,M as p,U as v}from"./index-Nv_SK1Jp.js";import{c as b}from"./cta-village-DOwfZTut.js";import{A as x}from"./activity-DBtbp1uI.js";import{M as y,F as f,H as j}from"./megaphone-Cjz5ZYAe.js";import{T as k}from"./trending-up-CJzawyBl.js";import{M as N,S as w}from"./sparkles-D4z2L18U.js";/**
2 * @license lucide-react v0.462.0 - ISC
3 *
4 * This source code is licensed under the ISC license.
5 * See the LICENSE file in the root directory of this source tree.
6 */const C=o("Eye",[["path",{d:"M2.062 12.348a1 1 0 0 1 0-.696 10.75 10.75 0 0 1 19.876 0 1 1 0 0 1 0 .696 10.75 10.75 0 0 1-19.876 0",key:"1nclc0"}],["circle",{cx:"12",cy:"12",r:"3",key:"1v7zrd"}]]),S=[{icon:m,title:"Consumer Intelligence",body:"Flexible market research across South Africa, with partner agencies extending our reach across the African continent.",to:"/services/research"},{icon:n,title:"Knowledge Hub",body:"Our Knowledge Hub delivers ongoing insights generation and pioneers thought leadership pieces on current events and trends in South Africa.",to:"/knowledge-hub"},{icon:g,title:"Monitoring & Evaluation",body:"We use our research skills to optimise how programmes are monitored and evaluated in terms of efficiency, effectiveness, relevance and impact.",to:"/services/monitoring-evaluation"}],A=[{id:"brand-health",icon:x,title:"Brand Health Tracker",type:"Quantitative · Continuous tracking",body:"Measures the ongoing health of a brand among South African consumers across key metrics - delivered as a wave-based tracking study providing a regular dashboard of brand performance over time.",measures:["Awareness","Consideration","Preference","Usage","Brand perception"],cta:"Talk to us about Brand Health"},{id:"advertising-testing",icon:y,title:"Advertising Testing",type:"Quantitative + Qualitative",body:"Pre- and post-exposure testing of advertising creative among target South African consumer segments - combining survey scoring with qualitative depth to give both a diagnostic score and the human insight behind it.",measures:["Cut-through","Message comprehension","Emotional resonance","Brand linkage","Purchase intent"],cta:"Talk to us about Ad Testing"},{id:"concept-testing",icon:f,title:"Concept Testing",type:"Quantitative + Qualitative",body:"Evaluates new product, service, or communication concepts before launch - helping clients prioritise, refine, or retire concepts with evidence, reducing the cost of failure at launch.",measures:["Consumer appeal","Relevance","Differentiation","Purchase intent"],cta:"Talk to us about Concept Testing"},{id:"customer-satisfaction",icon:j,title:"Customer Satisfaction",type:"Quantitative · Continuous or periodic",body:"Measures customer experience, satisfaction, and loyalty across touchpoints - designed to surface the pain points and service gaps that matter most to low-to-middle-income consumers, often invisible in standard frameworks.",measures:["Satisfaction scores","NPS","Driver analysis","Verbatim feedback"],cta:"Talk to us about CX Research"},{id:"market-landscape",icon:k,title:"Market Landscape (U&A)",type:"Quantitative + Qualitative",body:"Uncovers how consumers use a category, how often, in what contexts, and which brands they choose. It also reveals the attitudes, needs, motivations, and barriers that shape behaviour - giving brands a clear roadmap for positioning, segmentation, and growth.",measures:["Category landscape","Usage behaviour","Attitudes, needs & drivers","Segmentation","Opportunities"],cta:"Talk to us about Market Landscape"},{id:"qualitative",icon:p,title:"Qualitative & Online Discussions",type:"Qualitative · IDIs, focus groups, digital communities",body:"Uncovers the deeper motivations, emotions, and lived experiences behind consumer behaviour that numbers alone cannot explain. Through real conversations, digital communities, and guided discussions, brands gain rich, human insight that reveals the 'why' behind decisions.",measures:["Motivations","Emotions","Perceptions","Experiences"],cta:"Talk to us about Qualitative Research"}],M=[{icon:v,title:"Understand Clients' Business and Needs",body:"We continuously seek to understand our clients' needs and realities",color:"var(--ar-coral)"},{icon:N,title:"Understand Clients' Customers",body:"We strive for an understanding of our clients' customers and stakeholders",color:"var(--ar-green)"}

6,{icon:n,title:"Apply Innovative Thinking",body:"We bring out of the box thinking in addressing our clients' questions and challenges",color:"var(--ar-coral)"},{icon:w,title:"Employ Dynamic Approaches",body:"We use hybrid approaches and methods to help answer our clients' questions",color:"var(--ar-green)"},{icon:C,title:"Deliver Actionable Insights",body:"We interpret findings and unearth strategic insights and direction – answering the 'So what?' question",color:"var(--ar-coral)"}],q=()=>{const{hash:t}=r();return c.useEffect(()=>{if(!t)return;const s=t.slice(1),a=document.getElementById(s);a&&setTimeout(()=>a.scrollIntoView({behavior:"smooth",block:"start"}),50)},[t]),e.jsxs(l,{children:[e.jsx(d,{title:"Solutions - Market Research, Knowledge Hub & Monitoring & Evaluation",description:"Consumer intelligence, brand health tracking, advertising testing, ongoing insights and CFE Monitoring & Evaluation for South Africa's majority market.",path:"/our-services"}),e.jsx(u,{title:"Solutions",bgImage:h}),e.jsxs("section",{className:"py-20 bg-white",children:[e.jsxs("div",{className:"ar-container max-w-4xl text-center mb-14",children:[e.jsx("h2",{className:"sr-only",children:"Core Services"}),e.jsx("p",{className:"text-[var(--ar-body)] leading-relaxed text-lg",children:"We do not believe in one-size-fits-all thinking, instead we employ a wide range of approaches, methodologies, techniques and solutions to address your needs and requirements through the following core services:"})]}),e.jsx("div",{className:"ar-container",children:e.jsx("div",{className:"grid md:grid-cols-2 lg:grid-cols-3 gap-6",children:S.map(s=>{const a=s.icon;return e.jsxs("div",{className:"ar-card",children:[e.jsx("div",{className:"icon",children:e.jsx(a,{size:36,strokeWidth:1.5})}),e.jsx("h3",{children:s.title}),e.jsx("p",{children:s.body}),e.jsx(i,{to:s.to,className:"ar-find","aria-label":`Find out more about ${s.title}`,children:"Find out more →"})]},s.title)})})})]}),e.jsx("section",{className:"py-20 bg-white border-t border-[var(--ar-line)]",children:e.jsxs("div",{className:"ar-container",children:[e.jsxs("h2",{className:"ar-section-title",children:[e.jsx("span",{className:"g",children:"Our"})," Solutions"]}),e.jsx("p",{className:"text-center text-[var(--ar-body)] max-w-3xl mx-auto mb-14",children:"Six focused solutions that turn our consumer intelligence into commissioned, named research products."}),e.jsx("div",{className:"grid sm:grid-cols-2 lg:grid-cols-3 gap-6",children:A.map(s=>{const a=s.icon;return e.jsxs("div",{id:s.id,className:"ar-solution scroll-mt-32",children:[e.jsx("div",{className:"ar-solution-icon",children:e.jsx(a,{size:28,strokeWidth:1.75})}),e.jsx("h3",{children:s.title}),e.jsx("span",{className:"ar-solution-tag",children:s.type}),e.jsx("p",{className:"ar-solution-body",children:s.body}),e.jsxs("div",{className:"ar-solution-measures",children:[e.jsx("span",{className:"lbl",children:"Measures"}),e.jsx("span",{className:"vals",children:s.measures.join(" · ")})]}),e.jsxs(i,{to:"/contact-us",className:"ar-cta ar-cta-green ar-solution-cta",children:[s.cta," →"]})]},s.title)})})]})}),e.jsx("section",{className:"py-20",style:{background:"var(--ar-bg-soft)"},children:e.jsxs("div",{className:"ar-container",children:[e.jsxs("h2",{className:"ar-section-title",children:[e.jsx("span",{className:"g",children:"Our"})," Approach"]}),e.jsx("div",{className:"grid md:grid-cols-2 lg:grid-cols-5 gap-5 mt-10",children:M.map(s=>{const a=s.icon;return e.jsxs("div",{className:"ar-approach-card",children:[e.jsx("div",{className:"ar-approach-icon",style:{color:s.color},children:e.jsx(a,{size:48,strokeWidth:1.5})}),e.jsx("h3",{children:s.title}),e.jsx("p",{children:s.body})]},s.title)})})]})}),e.jsx("section",{className:"ar-cta-banner",style:{backgroundImage:`url(${b})`},children:e.jsxs("div",{className:"ar-cta-banner-inner",children:[e.jsx("h2",{children:"Need More Information?"}),e.jsx("p",{children:"Find out more about our services and how we can help you"}),e.jsx(i,{to:"/contact-us",className:"ar-cta",children:"Get In Touch"})]})})]})};export{q as default};