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8 <link rel="alternate" type="application/rss+xml" title="Debbie Benstein&#039;s Marketing Morsels" href="https://marketingmorsels.com/feed/podcast/" /></head><body class="home blog custom safari webkit responsive-grid-enabled responsive-grid-active layout-index layout-using-index" itemscope itemtype="http://schema.org/WebPage"><div id="whitewrap"><div id="wrapper-wkq551db3613cd5e" class="wrapper wrapper-fixed wrapper-fixed-grid grid-fluid-24-30-10 responsive-grid wrapper-last" data-alias=""><div class="grid-container clearfix"><section class="row row-1"><section class="column column-1 grid-left-0 grid-width-24"><header id="block-1" class="block block-type-header block-fixed-height" data-alias="" itemscope="" itemtype="http://schema.org/WPHeader"><div class="block-content"> <a href="https://marketingmorsels.com" class="banner-image"><img src="https://marketingmorsels.com/wp-content/uploads/2012/10/blog-header-with-headshot-plus-gray-marble-bkgrnd.jpg" alt="marketingmorsels.com" /></a></div></header></section></section><section class="row row-2"><section class="column column-1 grid-left-0 grid-width-24"><nav id="block-2" class="block block-type-navigation block-fluid-height" data-alias="" itemscope="" itemtype="http://schema.org/SiteNavigationElement"><div class="block-content"><div class="nav-horizontal nav-align-left"><ul id="menu-main-nav" class="menu"><li class="menu-item-home headway-home-link current_page_item"><a href="https://marketingmorsels.com">Home</a></li><li id="menu-item-496" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-496"><a href="https://marketingmorsels.com/about/">About Debbie</a></li><li id="menu-item-497" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-497"><a title="Marketing Essentials" href="#">Meat &#038; Potatoes</a><ul class="sub-menu"><li id="menu-item-514" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-514"><a href="https://marketingmorsels.com/category/marketing-plans/">Marketing Plans</a></li><li id="menu-item-516" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-516"><a href="https://marketingmorsels.com/category/copywriting/">Copywriting</a></li><li id="menu-item-521" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-521"><a href="https://marketingmorsels.com/category/customers-and-clients/">Customers and Clients</a></li><li id="menu-item-523" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-523"><a href="https://marketingmorsels.com/category/marketing-education/">Marketing Education</a></li><li id="menu-item-517" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-517"><a href="https://marketingmorsels.com/category/market-research/">Market Research</a></li><li id="menu-item-519" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-519"><a href="https://marketingmorsels.com/category/marketing-tactics/">Marketing Tactics</a></li><li id="menu-item-529" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-529"><a href="https://marketingmorsels.com/category/publicity/">Publicity</a></li></ul></li><li id="menu-item-524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-524"><a href="#">Gourmet Marketing</a><ul class="sub-menu"><li id="menu-item-525" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-525"><a href="https://marketingmorsels.com/category/budgeting/">Budgeting</a></li><li id="menu-item-528" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-528"><a href="https://marketingmorsels.com/category/competitors/">Competitors</a></li><li id="menu-item-526" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-526"><a href="https://marketingmorsels.com/category/marketing-strategy/">Marketing Strategy</a></li><li id="menu-item-527" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-527"><a href="https://marketingmorsels.com/category/pricing/">Pricing</a></li><li id="menu-item-530" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-530"><a href="https://marketingmorsels.com/category/target-markets/">Target Markets</a></li></ul></li><li id="menu-item-535" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-535">
8<a href="http://marketingmorsels.com/work-with-me/">Work With Me</a></li><li id="menu-item-536" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-536"><a href="http://marketingmorsels.com/products-3/">Products</a><ul class="sub-menu"><li id="menu-item-1460" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1460"><a href="https://marketingmorsels.com/bite-size-guides/">Bite Size Guides</a></li><li id="menu-item-1459" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1459"><a href="https://marketingmorsels.com/workshops/">Workshops</a></li></ul></li><li id="menu-item-537" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-537"><a href="http://marketingmorsels.com/reviews/">Reviews</a></li><li id="menu-item-495" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-495"><a href="https://marketingmorsels.com/contact/">Contact Me</a></li></ul></div></div></nav></section></section><section class="row row-3"><section class="column column-1 grid-left-0 grid-width-16"><div id="block-134" class="block block-type-excerpts-plus block-fluid-height" data-alias=""><div class="block-content"><div class="ep-block-title" style="">Featured Articles</div><div class="block-type-content excerpts-plus" style=""><div class="excerpts-plus-row noslider-slide" style="margin-bottom:10px;"><div class="excerpts-plus-excerpt inner-right" style="width:100%;margin-right:px;;;;"><div class="ep-cell cell-no-1 cell-no-1-block-id-134  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style=""><div class="ep-cellcol1" style="width:0%"></div><div class="ep-cellcol2" style="width:100%"><div class="ep-cellrow1" style=""><div class="excerpt-title" style="width:100% "><h2 class="entry-title stock-title"> <a href="https://marketingmorsels.com/why-trust-matters-more-than-anything-else-in-marketing-part-1/" rel="bookmark" class="ep-the-title ep-permalink" title="Go to: Why Trust Matters More Than Anything Else in Marketing (Part 1)" ><span class="excerpt-title-bullet" ></span> Why Trust Matters More Than Anything Else in Marketing (Part 1) </a></h2></div></div><div class="ep-cellrow2" style=""><div class="hentry excerpt-entry entry-content excerpt-content " ><div class="image-display-left" style="float:left;width:250px;"><a href="https://marketingmorsels.com/why-trust-matters-more-than-anything-else-in-marketing-part-1/" rel="bookmark" class="ep-the-image-in-content ep-permalink" title="Go to: Why Trust Matters More Than Anything Else in Marketing (Part 1)"><img class="pzep_image" src="http://marketingmorsels.com/wp-content/uploads/cache/pizazzwp/eplus/eplus-block-134-post-2003-width250px.jpg" alt="Why Trust Matters More Than Anything Else in Marketing (Part 1)"/></a></div><div class="excerpt-content" style="">I've been thinking a lot about trust lately.  These days, I look at anything and everything through trust-colored glasses.  If I'm considering a purchase, I think twice, three times even, before I put down any money. Before I buy, I want to know that I'm buying the right product for my needs and that the product creators or manufacturers will stand behind the product if there are any problems.  In short, I need to trust the product or servic<span class="ep-more-indicator">&#8230; </span> <a  class="excerpt-read-more" style="" href="https://marketingmorsels.com/why-trust-matters-more-than-anything-else-in-marketing-part-1/">[more]</a></div></div></div><div class="ep-cellrow3" style=""></div><div class="ep-cellrow4" style=""></div><div class="ep-cellrow5" style=""></div></div><div class="ep-cellcol3" style="width:0%"></div></div></div><div class="ep-cell-footer" style=""></div></div></div><div class="excerpts-plus-row noslider-slide" style="margin-bottom:10px;"><div class="excerpts-plus-excerpt inner-right" style="width:100%;margin-right:px;;;;"><div class="ep-cell cell-no-2 cell-no-2-block-id-134  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style="">
8<div class="ep-cellcol1" style="width:0%"></div><div class="ep-cellcol2" style="width:100%"><div class="ep-cellrow1" style=""><div class="excerpt-title" style="width:100% "><h2 class="entry-title stock-title"> <a href="https://marketingmorsels.com/why-you-dont-matter/" rel="bookmark" class="ep-the-title ep-permalink" title="Go to: Why You Don&#8217;t Matter&#8230;" ><span class="excerpt-title-bullet" ></span> Why You Don&#8217;t Matter&#8230; </a></h2></div></div><div class="ep-cellrow2" style=""><div class="hentry excerpt-entry entry-content excerpt-content " ><div class="image-display-left" style="float:left;width:250px;"><a href="https://marketingmorsels.com/why-you-dont-matter/" rel="bookmark" class="ep-the-image-in-content ep-permalink" title="Go to: Why You Don&#8217;t Matter&#8230;"><img class="pzep_image" src="http://marketingmorsels.com/wp-content/uploads/cache/pizazzwp/eplus/eplus-block-134-post-1891-width250px.png" alt="Why You Don&#8217;t Matter&#8230;"/></a></div><div class="excerpt-content" style="">It's true.  You don't matter to me.  *I* matter to me.  I know, I know, that sounds plain selfish. But you know what? I don't care. I just don't.  Let me clarify.  It's not that I don't care about you, it's just that I care about me more. And that, in a marketing context, is how it should be.  Here's what I know about you: You want to sell me something. And when I buy that something, you'll want to sell me something else. And somethin<span class="ep-more-indicator">&#8230; </span> <a  class="excerpt-read-more" style="" href="https://marketingmorsels.com/why-you-dont-matter/">[more]</a></div></div></div><div class="ep-cellrow3" style=""></div><div class="ep-cellrow4" style=""></div><div class="ep-cellrow5" style=""></div></div><div class="ep-cellcol3" style="width:0%"></div></div></div><div class="ep-cell-footer" style=""></div></div></div></div></div></div><div id="block-9" class="block block-type-excerpts-plus block-fluid-height" data-alias=""><div class="block-content"><div class="ep-block-title" style="">News & Views</div><div class="block-type-content excerpts-plus" style=""><div class="excerpts-plus-row noslider-slide" style="margin-bottom:10px;"><div class="excerpts-plus-excerpt inner-right" style="width:32.2734%;margin-right:1.5898%;;;;"><div class="ep-cell cell-no-1 cell-no-1-block-id-9  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style=""><div class="ep-cellcol1" style="width:0%"></div><div class="ep-cellcol2" style="width:100%"><div class="ep-cellrow1" style=""><div class="excerpt-image excerpt-title-image-left" style="height:100%;float:left;"><a href="https://marketingmorsels.com/just-get-your-marketing-done/" rel="bookmark" class="ep-the-image-in-title ep-permalink" title="Go to: Just Get Your Marketing Done!"><img class="pzep_image" src="http://marketingmorsels.com/wp-content/uploads/cache/pizazzwp/eplus/eplus-block-9-post-475-width175px.png" alt="Just Get Your Marketing Done!"/></a></div><div class="excerpt-title" style="width:-2px; "><h2 class="entry-title stock-title"> <a href="https://marketingmorsels.com/just-get-your-marketing-done/" rel="bookmark" class="ep-the-title ep-permalink" title="Go to: Just Get Your Marketing Done!" ><span class="excerpt-title-bullet" ></span> Just Get Your Marketing Done! </a></h2></div></div><div class="ep-cellrow2" style=""><div class="hentry excerpt-entry entry-content excerpt-content " ><div class="excerpt-content" style="">Here's the thing about marketing. It's never done.  So yes, the title of this post is deliberately<span class="ep-more-indicator">&#8230; </span> <a  class="excerpt-read-more" style="" href="https://marketingmorsels.com/just-get-your-marketing-done/">[more]</a></div></div></div><div class="ep-cellrow3" style=""></div><div class="ep-cellrow4" style=""></div><div class="ep-cellrow5" style=""></div></div><div class="ep-cellcol3" style="width:0%"></div></div></div><div class="ep-cell-footer" style=""></div></div><div class="excerpts-plus-excerpt inner-right" style="width:32.2734%;margin-right:1.5898%;;;;"><div class="ep-cell cell-no-2 cell-no-2-block-id-9  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style="">
8<div class="ep-cellcol1" style="width:0%"></div><div class="ep-cellcol2" style="width:100%"><div class="ep-cellrow1" style=""><div class="excerpt-image excerpt-title-image-left" style="height:100%;float:left;"><a href="https://marketingmorsels.com/my-favorite-marketing-word/" rel="bookmark" class="ep-the-image-in-title ep-permalink" title="Go to: My Favorite Marketing Word&#8230;"><img class="pzep_image" src="http://marketingmorsels.com/wp-content/uploads/cache/pizazzwp/eplus/eplus-block-9-post-452-width175px.png" alt="My Favorite Marketing Word&#8230;"/></a></div><div class="excerpt-title" style="width:-2px; "><h2 class="entry-title stock-title"> <a href="https://marketingmorsels.com/my-favorite-marketing-word/" rel="bookmark" class="ep-the-title ep-permalink" title="Go to: My Favorite Marketing Word&#8230;" ><span class="excerpt-title-bullet" ></span> My Favorite Marketing Word&#8230; </a></h2></div></div><div class="ep-cellrow2" style=""><div class="hentry excerpt-entry entry-content excerpt-content " ><div class="excerpt-content" style="">I doubt you'll guess what my favorite marketing word is. In fact, it's not a word that's specific to<span class="ep-more-indicator">&#8230; </span> <a  class="excerpt-read-more" style="" href="https://marketingmorsels.com/my-favorite-marketing-word/">[more]</a></div></div></div><div class="ep-cellrow3" style=""></div><div class="ep-cellrow4" style=""></div><div class="ep-cellrow5" style=""></div></div><div class="ep-cellcol3" style="width:0%"></div></div></div><div class="ep-cell-footer" style=""></div></div><div class="excerpts-plus-excerpt inner-right" style="width:32.2734%;margin-right:px;;;;"><div class="ep-cell cell-no-3 cell-no-3-block-id-9  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style=""><div class="ep-cellcol1" style="width:0%"></div><div class="ep-cellcol2" style="width:100%"><div class="ep-cellrow1" style=""><div class="excerpt-image excerpt-title-image-left" style="height:100%;float:left;"><a href="https://marketingmorsels.com/marketing-power-of-saying-thankyou/" rel="bookmark" class="ep-the-image-in-title ep-permalink" title="Go to: The Marketing Power of Saying &#8220;Thank-You&#8221;"><img class="pzep_image" src="http://marketingmorsels.com/wp-content/uploads/cache/pizazzwp/eplus/eplus-block-9-post-404-width175px.png" alt="The Marketing Power of Saying &#8220;Thank-You&#8221;"/></a></div><div class="excerpt-title" style="width:-2px; "><h2 class="entry-title stock-title"> <a href="https://marketingmorsels.com/marketing-power-of-saying-thankyou/" rel="bookmark" class="ep-the-title ep-permalink" title="Go to: The Marketing Power of Saying &#8220;Thank-You&#8221;" ><span class="excerpt-title-bullet" ></span> The Marketing Power of Saying &#8220;Thank-You&#8221; </a></h2></div></div><div class="ep-cellrow2" style=""><div class="hentry excerpt-entry entry-content excerpt-content " ><div class="excerpt-content" style=""> Saying "thank-you" isn't just good manners. It's actually an incredibly powerful marketing tacti<span class="ep-more-indicator">&#8230; </span> <a  class="excerpt-read-more" style="" href="https://marketingmorsels.com/marketing-power-of-saying-thankyou/">[more]</a></div></div></div><div class="ep-cellrow3" style=""></div><div class="ep-cellrow4" style=""></div><div class="ep-cellrow5" style=""></div></div><div class="ep-cellcol3" style="width:0%"></div></div></div><div class="ep-cell-footer" style=""></div></div></div></div></div></div><div id="block-14" class="block block-type-excerpts-plus block-fluid-height" data-alias=""><div class="block-content"><div class="ep-block-title" style="">Marketing Recipes</div><div class="block-type-content excerpts-plus" style=""><div class="excerpts-plus-row noslider-slide" style="margin-bottom:10px;"><div class="excerpts-plus-excerpt inner-right" style="width:32.2734%;margin-right:1.5898%;;;;"><div class="ep-cell cell-no-1 cell-no-1-block-id-14  valign-default" style=""><div class="ep-cell-container valign-default  tint-bg" style=""><div class="ep-cellcol1" style="width:0%"></div>
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