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157                    <img
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159                            alt="PLEXGROUP | Strategic Brand Design"
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164<div class="main-area home"><a name="943" id="943"></a><article class="entry big first-entry" id="943" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-image" id="hero-image-943"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop"  muted="muted"  controls="controls"><source src="/binaries/content/943/20250224_Plex_Showreel_Header_de.mp4?t=1782912062"></video></div><div class="entry-headlines text-center"><h1 class="entry-title"><span class="text-wrap ">Strategic <br />
165Brand <br />
166Design </span></h1></div></header></article><a name="51" id="51"></a><article class="entry no-media" id="51" style="background-color:#1E73FF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #FFFFFF;">
167                    <span class="text-wrap white-on-black">Wir führen Marken von der Strategie in die Wirkung</span>
168                  </h2><div class="entry-text white-on-black"><p>Wir entwickeln Marken aus der Strategie heraus. Auf dieser Grundlage entwickeln wir Design, planen und realisieren Markenerlebnisse und bauen Markenräume. <br />
169So entstehen Marken, die klar führen, konsistent wirken und langfristig Wert schaffen.<br />
170</p></div></div></header></article><a name="1725" id="1725"></a><article class="entry no-media" id="1725" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-fullwidth"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
171                    <span class="text-wrap ">Lösungen, die Marken nachhaltig mit Menschen verbinden</span>
172                  </h2></div></header></article><a name="1724" id="1724"></a><article class="entry big" id="1724" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-image no-crop-image" id="hero-image-1724"><img src="//media.plexgroup.com/uploads/2026/07/Element-56-small_1620x912.png?t=1783063444" alt="" /></div></header></article><a name="1624" id="1624"></a><article class="entry medium" id="1624" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
173                    <span class="text-wrap ">Unsere Services</span>
174                  </h2><div class="entry-text " style="color: #000000;">
175                    <p>Activating brands through strategy.<br />
176Wir entwickeln Marken aus einer klaren strategischen Grundlage – als Basis für fundierte Entscheidungen, konsistente Kommunikation und nachhaltige Differenzierung.</p>
177                  </div><div class="accordion"><a name="1712" 
178             id="1712" 
179             data-id="1712" 
180             data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1712" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Strategy<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 
181            style="display: none; color: #000000;" 
182            data-text-class="">Wir schaffen strategische Klarheit, die Entscheidungen vereinfacht und Marken differenziert</h2><div class="entry-text" 
183            style="display: none; color: #000000;" 
184            data-text-class=""><ul>
185<li>Positionierung &amp; Markenstrategie</li>
186<li>Markenarchitektur</li>
187<li>Narrative &amp; Wording</li>
188<li>Naming</li>
189<li>Content- &amp; Kommunikationsstrategie</li>
190</ul></div></div><a name="1713" 
191             id="1713" 
192             data-id="1713" 
193             data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1713" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Design<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 
194            style="display: none; color: #000000;" 
195            data-text-class="">Wir übersetzen Strategie in konsistentes Design, das Marken aktiviert</h2><div class="entry-text" 
196            style="display: none; color: #000000;" 
197            data-text-class=""><ul>
198<li>Visuelle Identitäten</li>
199<li>Designsysteme &amp; Guidelines</li>
200<li>UX/UI &amp; Interface Design</li>
201<li>Motion &amp; Bewegtbild</li>
202<li>Editorial &amp; Print Design</li>
203</ul></div></div><a name="1714" 
204             id="1714" 
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207            style="display: none; color: #000000;" 
208            data-text-class="">Wir bringen Marken in Anwendung und lassen sie performen</h2><div class="entry-text" 
209            style="display: none; color: #000000;" 
210            data-text-class=""><ul>
211<li data-section-id="i7x37d" data-start="449" data-end="484">Websites &amp; digitale Plattformen</li>
212<li data-section-id="19fu5rm" data-start="485" data-end="514">Kampagnen &amp; Aktivierungen</li>
213<li data-section-id="q72m48" data-start="515" data-end="541">Content &amp; Social Media</li>
214<li data-section-id="12f2wf3" data-start="542" data-end="577">Digitale Services &amp; Anwendungen</li>
215<li data-section-id="1dpt72v" data-start="578" data-end="605">Publikationen &amp; Formate</li>
216</ul></div></div><a name="1715" 
217             id="1715" 
218             data-id="1715" 
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220            style="display: none; color: #000000;" 
221            data-text-class="">Wir bauen Marken im Raum und schaffen Erlebnisse, die bleiben und verbinden</h2><div class="entry-text" 
222            style="display: none; color: #000000;" 
223            data-text-class=""><ul>
224<li data-section-id="1f2992s" data-start="626" data-end="659">Architektur &amp; Interior Design</li>
225<li data-section-id="kttuv4" data-start="660" data-end="691">Markenräume &amp; Arbeitswelten</li>
226<li data-section-id="1khv4ea" data-start="692" data-end="714">
226Showrooms &amp; Messen</li>
227<li data-section-id="xrphh3" data-start="715" data-end="743">Signaletik &amp; Leitsysteme</li>
228<li data-section-id="12dgyys" data-start="744" data-end="773">Szenografie &amp; Ausstellung</li>
229</ul></div></div></div>
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239</div></header></article><a name="93" id="93"></a><article class="entry medium" id="93" style="background-color:#C7CAFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
240                    <span class="text-wrap ">Perspectives on branding</span>
241                  </h2></div><div class="teaserbox"><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="wie-marken-mit-ai-wachsen-ohne-ihr-profil-zu-verlieren"><img src="//media.plexgroup.com/uploads/2026/07/Kachel-AI-Technologie-V3_750x426-crop.png?t=1783072359" alt="" /></a></div></div><h2 class="" style="color:#000000;">Wie Marken mit AI wachsen ohne ihr Profil zu verlieren</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="warum-investitionen-in-die-marke-gerade-in-krisen-den-umsatz-staerken"><img src="//media.plexgroup.com/uploads/2026/07/20260701-int-plex-website-illus-insights-2026-Transformation-Resilienz_750x426-crop.png?t=1783063496" alt="" /></a></div></div><h2 class="" style="color:#000000;">Warum Investitionen in die Marke gerade in Krisen den Umsatz stärken<br />
242</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="wie-design-systeme-globales-wachstum-effizienter-machen"><img src="//media.plexgroup.com/uploads/2026/07/20260701-int-plex-website-illus-insights-2026-B2B-Vertrieb-Wachstum_750x426-crop.png?t=1783063511" alt="" /></a></div></div><h2 class="" style="color:#000000;">Wie Design-Systeme globales Wachstum effizienter machen</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div></div></header></article><a name="1243" id="1243"></a><article class="entry video_big_total" id="1243" style="background-color:#C7CAFF;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-image" id="hero-image-1243"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop"  muted="muted" ><source src="/binaries/content/1243/20240224_Plex_Showreel_2025_de.mp4?t=1783064354"></video></div></header></article><a name="1420" id="1420"></a><article class="entry no-media-teaser-big" id="1420" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container text-teaser-big center"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
243                    <span class="text-wrap ">Spotlights</span>
244                  </h2></div><div class="teaserbox_big teaserbox_big_3col"><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper"><a href="haworth-ausstellungsdesign-und-kommunikation"><img src="//media.plexgroup.com/uploads/2024/11/hwt-makers2024-keyvisual-16zu9-2_450x326-crop.png?t=1783063958" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Ausstellungsdesign & Brand Communication</h2><h1 class="entry-title" style="color:#000000;"><a href="haworth-ausstellungsdesign-und-kommunikation" style="color:#000000; text-decoration:none;">Haworth</a></h1><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Cases</span></div></div></div><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper"><a href="https://vimeo.com/1034839008" target="_blank"><img src="//media.plexgroup.com/uploads/2024/12/plexgroup-tatjana-2zu11_450x326-crop.png?t=1781604061" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Mitglied des Monats beim IDZ</h2><h1 class="entry-title" style="color:#000000;"><a href="https://vimeo.com/1034839008" target="_blank" style="color:#000000; text-decoration:none;">Tatjana im Interview</a></h1></div></div><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper">
244<a href="draexlmaier-virtueller-showroom"><img src="//media.plexgroup.com/uploads/2025/06/drx-d-space-raum2-1_450x326-crop.png?t=1783063990" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Virtueller Showroom</h2><h1 class="entry-title" style="color:#000000;"><a href="draexlmaier-virtueller-showroom" style="color:#000000; text-decoration:none;">DRÄXLMAIER</a></h1><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Cases</span></div></div></div></div></header></article><a name="94" id="94"></a><article class="entry big" id="94" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-image" id="hero-image-94"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop"  muted="muted" ><source src="/binaries/content/94/20230522_Plexgroup_Website_Design_Banner_de.mp4?t=1782717321"></video></div><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
245                    <span class="text-wrap ">Cases</span>
246                  </h2><div class="entry-text"><p>Wir machen Kommunikation für Menschen.<br />
247Unsere Projekte entstehen branchenübergreifend: von Industrie, Energie und Automotive über Immobilien und Interior Design bis hin zu Stiftungen, Kultur und Ausstellungen.</p></div><div class="outer-home-link"><a href="projekte" class="home-link" style="background-color:#000000; color:#FFFFFF;"><span style="background-color:#000000; color:#FFFFFF;">Zu allen Cases</span></a></div></div></header></article><a name="1719" id="1719"></a><article class="entry no-media" id="1719" style="background-color:#DEDE00;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-center"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
248                    <span class="text-wrap ">Unabhängig und interdisziplinär</span>
249                  </h2><div class="entry-text"><p>Wir verbinden Strategie, Design, Entwicklung und Architektur unter einem Dach.</p></div><div class="outer-home-link"><a href="team" class="home-link" style="background-color:#FFFFFF; color:#000000;"><span style="background-color:#FFFFFF; color:#000000;">Unser Team</span></a></div></div></header></article><a name="1167" id="1167"></a><article class="entry embedded" id="1167" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
250                    <span class="text-wrap ">Bleiben Sie auf dem Laufenden.</span>
251                  </h2><div class="entry-text">			<section>
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256							<p>Zur PLEXGROUP Newsmail anmelden</p>
257							<div class="newsletter-input">
258								<div class="newsletter-input-item">
259									<div class=""><label class="" for="BvrRdSfs">E-Mail</label></div>
260									<div class=""><input class="form-control required" type="email" required="" id="BvrRdSfs"></div>
261								</div>
262								<div class="newsletter-input-item">
263									<div class=""><label class="" for="qXxcGyBx">Vorname</label></div>
264									<div class=""><input class="form-control required" type="text" required="" id="qXxcGyBx"></div>
265								</div>
266								<div class="newsletter-input-item">
267									<div class=""><label class="" for="Zb4F5IZT">Nachname</label></div>
268									<div class=""><input class="form-control required" type="text" required="" id="Zb4F5IZT"></div>
269								</div>
270							</div>
271							<div class="checkbox-inline" >
272								<div class=""><span><input class=" required" type="checkbox" value="" id="PL7LcSdi_0" name="PL7LcSdi" required=""><label class="" for="PL7LcSdi_0">Ich habe die <a href="https://www.newsletter2go.de/datenschutz/" target="_blank">Datenschutzbestimmungen</a> gelesen und erkenne diese ausdrücklich an.</label></span></div>
273							</div>
274							<div class=""><button class="home-link newsletter-submit" type="submit">Anmelden</button></div>
275
276						</form>
277						
277<script id="n2g_script">!function (e, t, n, c, r, a, i) { e.Newsletter2GoTrackingObject = r, e[r] = e[r] || function () { (e[r].q = e[r].q || []).push(arguments) }, e[r].l = 1 * new Date, a = t.createElement(n), i = t.getElementsByTagName(n)[0], a.async = 1, a.src = c, i.parentNode.insertBefore(a, i) }(window, document, "script", "//static.newsletter2go.com/utils.js", "n2g");
278                            n2g('create', decodeURIComponent((new RegExp('[?|&]n2g=' + '([^&;]+?)(&|#|;|$)').exec(location.search) || [, ""])[1].replace(/\+/g, '%20')).split("-")[0] || null, true);
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316                            n2g('subscribe_createForm', config);
317						</script>
317
318					</div>
319				</div>
320			</section></div></div></header></article></div><footer class="site-footer">
321    <div class="site-footer-wrapper">
322        <nav class="sitemap">
323			<ul class="nav-main-level1" id="sortable-nav-main-level-1"><li class="pcox-fixed-edit-element"  id="sortid_1739" data-id="1739"><a href="./">Home</a></li><li class="pcox-fixed-edit-element"  id="sortid_21" data-id="21"><a href="/projekte">Cases</a></li><li class="pcox-fixed-edit-element"  id="sortid_488" data-id="488"><a href="/loesungen">Lösungen &amp; Insights</a></li><li class="pcox-fixed-edit-element"  id="sortid_1328" data-id="1328"><a href="/team">Team</a></li><li class="pcox-fixed-edit-element"  id="sortid_210" data-id="210"><a href="/kunden">Kunden</a></li><li class="pcox-fixed-edit-element"  id="sortid_1391" data-id="1391"><a href="/plexgroup-anfaenge">Heritage</a></li><li class="pcox-fixed-edit-element"  id="sortid_26" data-id="26"><a href="/jobs">Jobs</a></li><li class="pcox-fixed-edit-element"  id="sortid_27" data-id="27"><a href="/kontakt">Kontakt</a></li></ul>        </nav>
324        <nav class="meta-nav">
325			<ul class="nav-meta-level1" id="sortable-nav-meta-level-1"><li class="pcox-fixed-edit-element"  id="sortid_183" data-id="183"><a href="/impressum">Impressum</a></li><li class="pcox-fixed-edit-element"  id="sortid_237" data-id="237"><a href="/datenschutz">Datenschutz</a></li></ul>                <ul class="language-nav">
326					<li><a href="/" class="active">De</a></li><li><a href="/en/">En</a></li>                </ul>
327			        </nav>
328        <div class="social">
329            <h1>Folgen Sie uns</h1>
330            <ul>
331                <li><a href="https://www.facebook.com/PLEXGROUP" class="image" target="_blank">
332                        <img src="/img/icon-facebook.svg" alt="Newsletter">
333                    </a>
334                </li>
335                <li><a href="https://www.linkedin.com/company/plexgroup/" class="image" target="_blank">
336                        <img src="/img/icon-linkedin.svg" alt="Newsletter">
337                    </a>
338                </li>
339                <li><a href="https://www.instagram.com/plexgroup/" class="image" target="_blank">
340                        <img src="/img/icon-instagram.svg" alt="Newsletter">
341                    </a>
342                </li>
343                <li><a href="https://www.youtube.com/channel/UC4HB3DPeEp_ucVG9CPcuGnw" class="image" target="_blank">
344                        <img src="/img/icon-youtube.svg" alt="Newsletter">
345                    </a>
346                </li>
347                <li><a href="https://subscribe.newsletter2go.com/?n2g=r7s06fyv-3saudlxz-4yd&_ga=2.255826056.165449404.1538381715-1645376425.1526915243" class="image" target="_blank">
348                        <img src="/img/icon-newsletter-abo.svg" alt="Newsletter">
349                    </a>
350                </li>
351            </ul>
352        </div>
353        <div class="copyright">© PLEXGROUP 2026</div>
354    </div>
355</footer>
356
357    <div class="cookie-message">
358        <div class="inner">
359            <div class="cookie-text">
360				<p>Cookies erleichtern die Bereitstellung unserer Dienste. Mit der Nutzung unserer Dienste erklären Sie sich damit einverstanden, dass wir Cookies verwenden. <a href="datenschutz" target="_blank">Mehr Infos</a></p>            </div>
361			<button role="button" class="close-cookie-message">Einverstanden!</button>        </div>
362    </div>
363
364    
364<script>
365        $(document).on('click', '.close-cookie-message', function(event) {
366            event.preventDefault();
367
368            var d = new Date();
369            d.setTime(d.getTime() + (365*24*60*60*1000));
370            var expires = "expires="+ d.toUTCString();
371            document.cookie = "hide_cookie_message=true;" + expires + ";path=/";
372            $('.cookie-message').hide();
373
374        });
375    </script>
375
376	
377
378
379
380<script>
381    $(document).ready(function() {
382        $('body').bind('touchstart', function() {});
383        var top_padding = 20;
384
385        if($('.plexframe-tool').length > 0)
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387
388        if(window.location.hash) {
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415                'de' : {
416                    CLOSE       : 'Schließen'
417                }
418            }
419        });
420
421
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423        $(window).scroll(function(event){
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462</script>
462
463    </body>
464    </html>

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