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141 142</head> 143<body class="content-half page_20"> 144<header class="site-header"> 145 <button id="user-menu-button"> 146 <span class="first"></span> 147 <span class="second"></span> 148 <span class="third"></span> 149 </button> 150 <nav class="site-navigation"> 151 <ul class="nav-main-level1" id="sortable-nav-main-level-1"><li class="pcox-fixed-edit-element" id="sortid_1739" data-id="1739"><a href="./">Home</a></li><li class="pcox-fixed-edit-element" id="sortid_21" data-id="21"><a href="/projekte">Cases</a></li><li class="pcox-fixed-edit-element" id="sortid_488" data-id="488"><a href="/loesungen">Lösungen & Insights</a></li><li class="pcox-fixed-edit-element" id="sortid_1328" data-id="1328"><a href="/team">Team</a></li><li class="pcox-fixed-edit-element" id="sortid_210" data-id="210"><a href="/kunden">Kunden</a></li><li class="pcox-fixed-edit-element" id="sortid_1391" data-id="1391"><a href="/plexgroup-anfaenge">Heritage</a></li><li class="pcox-fixed-edit-element" id="sortid_26" data-id="26"><a href="/jobs">Jobs</a></li><li class="pcox-fixed-edit-element" id="sortid_27" data-id="27"><a href="/kontakt">Kontakt</a></li></ul> <ul class="language-nav"> 152 <li><a href="/" class="active">De</a></li><li><a href="/en/">En</a></li> </ul> 153 </nav> 154 155 <div class="site-logo"> 156 <a href="/"> 157 <img 158 src="//media.plexgroup.com/uploads/2023/04/plexgroup-logo-weiss-mini.svg?t=1783081325" 159 alt="PLEXGROUP | Strategic Brand Design" 160 > 161 </a> 162 </div> 163 </header> 164<div class="main-area home"><a name="943" id="943"></a><article class="entry big first-entry" id="943" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-image" id="hero-image-943"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop" muted="muted" controls="controls"><source src="/binaries/content/943/20250224_Plex_Showreel_Header_de.mp4?t=1782912062"></video></div><div class="entry-headlines text-center"><h1 class="entry-title"><span class="text-wrap ">Strategic <br /> 165Brand <br /> 166Design </span></h1></div></header></article><a name="51" id="51"></a><article class="entry no-media" id="51" style="background-color:#1E73FF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #FFFFFF;"> 167 <span class="text-wrap white-on-black">Wir führen Marken von der Strategie in die Wirkung</span> 168 </h2><div class="entry-text white-on-black"><p>Wir entwickeln Marken aus der Strategie heraus. Auf dieser Grundlage entwickeln wir Design, planen und realisieren Markenerlebnisse und bauen Markenräume. <br /> 169So entstehen Marken, die klar führen, konsistent wirken und langfristig Wert schaffen.<br /> 170</p></div></div></header></article><a name="1725" id="1725"></a><article class="entry no-media" id="1725" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-fullwidth"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 171 <span class="text-wrap ">Lösungen, die Marken nachhaltig mit Menschen verbinden</span> 172 </h2></div></header></article><a name="1724" id="1724"></a><article class="entry big" id="1724" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-image no-crop-image" id="hero-image-1724"><img src="//media.plexgroup.com/uploads/2026/07/Element-56-small_1620x912.png?t=1783063444" alt="" /></div></header></article><a name="1624" id="1624"></a><article class="entry medium" id="1624" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;">
173 <span class="text-wrap ">Unsere Services</span> 174 </h2><div class="entry-text " style="color: #000000;"> 175 <p>Activating brands through strategy.<br /> 176Wir entwickeln Marken aus einer klaren strategischen Grundlage â als Basis für fundierte Entscheidungen, konsistente Kommunikation und nachhaltige Differenzierung.</p> 177 </div><div class="accordion"><a name="1712" 178 id="1712" 179 data-id="1712" 180 data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1712" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Strategy<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 181 style="display: none; color: #000000;" 182 data-text-class="">Wir schaffen strategische Klarheit, die Entscheidungen vereinfacht und Marken differenziert</h2><div class="entry-text" 183 style="display: none; color: #000000;" 184 data-text-class=""><ul> 185<li>Positionierung & Markenstrategie</li> 186<li>Markenarchitektur</li> 187<li>Narrative & Wording</li> 188<li>Naming</li> 189<li>Content- & Kommunikationsstrategie</li> 190</ul></div></div><a name="1713" 191 id="1713" 192 data-id="1713" 193 data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1713" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Design<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 194 style="display: none; color: #000000;" 195 data-text-class="">Wir übersetzen Strategie in konsistentes Design, das Marken aktiviert</h2><div class="entry-text" 196 style="display: none; color: #000000;" 197 data-text-class=""><ul> 198<li>Visuelle Identitäten</li> 199<li>Designsysteme & Guidelines</li> 200<li>UX/UI & Interface Design</li> 201<li>Motion & Bewegtbild</li> 202<li>Editorial & Print Design</li> 203</ul></div></div><a name="1714" 204 id="1714" 205 data-id="1714" 206 data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1714" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Experience<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 207 style="display: none; color: #000000;" 208 data-text-class="">Wir bringen Marken in Anwendung und lassen sie performen</h2><div class="entry-text" 209 style="display: none; color: #000000;" 210 data-text-class=""><ul> 211<li data-section-id="i7x37d" data-start="449" data-end="484">Websites & digitale Plattformen</li> 212<li data-section-id="19fu5rm" data-start="485" data-end="514">Kampagnen & Aktivierungen</li> 213<li data-section-id="q72m48" data-start="515" data-end="541">Content & Social Media</li> 214<li data-section-id="12f2wf3" data-start="542" data-end="577">Digitale Services & Anwendungen</li> 215<li data-section-id="1dpt72v" data-start="578" data-end="605">Publikationen & Formate</li> 216</ul></div></div><a name="1715" 217 id="1715" 218 data-id="1715" 219 data-parent-id="1624"></a><div class="accordion_item pcox-fixed-edit-element" id="sortid_1715" style="--border-color: #000000;"><button class="entry-toggle"><h1 class="entry-title" style="color: #000000;">Spaces<svg class="bild_arrow" xmlns="http://www.w3.org/2000/svg" width="46" height="24" viewBox="0 0 46 24" fill="none"><path d="M1 0.999997L23 23L45 1" stroke="currentColor"/></svg></h1></button><h2 class="entry-subtitle" 220 style="display: none; color: #000000;" 221 data-text-class="">Wir bauen Marken im Raum und schaffen Erlebnisse, die bleiben und verbinden</h2><div class="entry-text" 222 style="display: none; color: #000000;" 223 data-text-class=""><ul> 224<li data-section-id="1f2992s" data-start="626" data-end="659">Architektur & Interior Design</li> 225<li data-section-id="kttuv4" data-start="660" data-end="691">Markenräume & Arbeitswelten</li> 226<li data-section-id="1khv4ea" data-start="692" data-end="714">
226Showrooms & Messen</li> 227<li data-section-id="xrphh3" data-start="715" data-end="743">Signaletik & Leitsysteme</li> 228<li data-section-id="12dgyys" data-start="744" data-end="773">Szenografie & Ausstellung</li> 229</ul></div></div></div>
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239</div></header></article><a name="93" id="93"></a><article class="entry medium" id="93" style="background-color:#C7CAFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 240 <span class="text-wrap ">Perspectives on branding</span> 241 </h2></div><div class="teaserbox"><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="wie-marken-mit-ai-wachsen-ohne-ihr-profil-zu-verlieren"><img src="//media.plexgroup.com/uploads/2026/07/Kachel-AI-Technologie-V3_750x426-crop.png?t=1783072359" alt="" /></a></div></div><h2 class="" style="color:#000000;">Wie Marken mit AI wachsen ohne ihr Profil zu verlieren</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="warum-investitionen-in-die-marke-gerade-in-krisen-den-umsatz-staerken"><img src="//media.plexgroup.com/uploads/2026/07/20260701-int-plex-website-illus-insights-2026-Transformation-Resilienz_750x426-crop.png?t=1783063496" alt="" /></a></div></div><h2 class="" style="color:#000000;">Warum Investitionen in die Marke gerade in Krisen den Umsatz stärken<br /> 242</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div><div class="teaserbox_item 12"><div class="pcox-fixed-edit-element"><div class="img-wrapper no-headline"><a href="wie-design-systeme-globales-wachstum-effizienter-machen"><img src="//media.plexgroup.com/uploads/2026/07/20260701-int-plex-website-illus-insights-2026-B2B-Vertrieb-Wachstum_750x426-crop.png?t=1783063511" alt="" /></a></div></div><h2 class="" style="color:#000000;">Wie Design-Systeme globales Wachstum effizienter machen</h2><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Insight</span></div></div></div></header></article><a name="1243" id="1243"></a><article class="entry video_big_total" id="1243" style="background-color:#C7CAFF;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-image" id="hero-image-1243"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop" muted="muted" ><source src="/binaries/content/1243/20240224_Plex_Showreel_2025_de.mp4?t=1783064354"></video></div></header></article><a name="1420" id="1420"></a><article class="entry no-media-teaser-big" id="1420" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="text-position-container text-teaser-big center"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 243 <span class="text-wrap ">Spotlights</span> 244 </h2></div><div class="teaserbox_big teaserbox_big_3col"><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper"><a href="haworth-ausstellungsdesign-und-kommunikation"><img src="//media.plexgroup.com/uploads/2024/11/hwt-makers2024-keyvisual-16zu9-2_450x326-crop.png?t=1783063958" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Ausstellungsdesign & Brand Communication</h2><h1 class="entry-title" style="color:#000000;"><a href="haworth-ausstellungsdesign-und-kommunikation" style="color:#000000; text-decoration:none;">Haworth</a></h1><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Cases</span></div></div></div><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper"><a href="https://vimeo.com/1034839008" target="_blank"><img src="//media.plexgroup.com/uploads/2024/12/plexgroup-tatjana-2zu11_450x326-crop.png?t=1781604061" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Mitglied des Monats beim IDZ</h2><h1 class="entry-title" style="color:#000000;"><a href="https://vimeo.com/1034839008" target="_blank" style="color:#000000; text-decoration:none;">Tatjana im Interview</a></h1></div></div><div class="teaserbox_big_item"><div class="pcox-fixed-edit-element"><div class="img-wrapper">
244<a href="draexlmaier-virtueller-showroom"><img src="//media.plexgroup.com/uploads/2025/06/drx-d-space-raum2-1_450x326-crop.png?t=1783063990" alt="" /></a></div></div><div class="text-wrapper"><h2 class="entry-subtitle" style="color:#000000;">Virtueller Showroom</h2><h1 class="entry-title" style="color:#000000;"><a href="draexlmaier-virtueller-showroom" style="color:#000000; text-decoration:none;">DRÃXLMAIER</a></h1><div class="tags"><span class="tag-pill" style="color:#000000; border-color:#000000;">Cases</span></div></div></div></div></header></article><a name="94" id="94"></a><article class="entry big" id="94" style="background-color:#FFFFFF;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-image" id="hero-image-94"><video width="1620" height="912" webkit-playsinline playsinline aria-hidden="true" preload="metadata" autoplay loop="loop" muted="muted" ><source src="/binaries/content/94/20230522_Plexgroup_Website_Design_Banner_de.mp4?t=1782717321"></video></div><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 245 <span class="text-wrap ">Cases</span> 246 </h2><div class="entry-text"><p>Wir machen Kommunikation für Menschen.<br /> 247Unsere Projekte entstehen branchenübergreifend: von Industrie, Energie und Automotive über Immobilien und Interior Design bis hin zu Stiftungen, Kultur und Ausstellungen.</p></div><div class="outer-home-link"><a href="projekte" class="home-link" style="background-color:#000000; color:#FFFFFF;"><span style="background-color:#000000; color:#FFFFFF;">Zu allen Cases</span></a></div></div></header></article><a name="1719" id="1719"></a><article class="entry no-media" id="1719" style="background-color:#DEDE00;"><header class="entry-header pcox-fixed-edit-element"><div class="pic-background"></div><div class="entry-headlines text-center"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 248 <span class="text-wrap ">Unabhängig und interdisziplinär</span> 249 </h2><div class="entry-text"><p>Wir verbinden Strategie, Design, Entwicklung und Architektur unter einem Dach.</p></div><div class="outer-home-link"><a href="team" class="home-link" style="background-color:#FFFFFF; color:#000000;"><span style="background-color:#FFFFFF; color:#000000;">Unser Team</span></a></div></div></header></article><a name="1167" id="1167"></a><article class="entry embedded" id="1167" style="background-color:#FFF0B4;"><header class="entry-header pcox-fixed-edit-element"><div class="entry-headlines text-left"><h2 class="entry-subtitle custom-border" style="--border-color: #000000;"> 250 <span class="text-wrap ">Bleiben Sie auf dem Laufenden.</span> 251 </h2><div class="entry-text"> <section> 252 <div class="panel"> 253 <div class="panel-body"> 254
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