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1ding-common">About ODOP Programme</h1><p style="text-align:center;font-weight:500">The <strong>One District One Product (ODOP)</strong> Programme is a flagship initiative of the Government of Uttar Pradesh aimed at promoting and developing the unique traditional products and industries of each district. The programme focuses on preserving heritage crafts, generating employment, empowering artisans and entrepreneurs, and strengthening market access through financial assistance, skill development, branding, infrastructure, and export promotion.</p></div></div></div></section><section class="about-section" style="padding-top:0;padding-bottom:32px"><div class="container"><div style="display:flex;align-items:center;gap:18px;flex-wrap:wrap;justify-content:space-between;padding:0 0 8px;overflow-anchor:none"><div style="flex:1 1 340px;min-width:0"><div style="width:100%;max-width:840px;margin:0 auto;contain:layout style paint;-webkit-backface-visibility:hidden;backface-visibility:hidden"><svg role="img" aria-label="ODOP Charkha Wheel â five programme pillars" viewBox="-80 -80 1000 1000" width="100%" xmlns="http://www.w3.org/2000/svg"><title>ODOP Programme Pillars</title><defs><clipPath id="cp-heritage"><path d="M420,140 A280,280,0,0,1,686.3,333.48 L549.34,377.97 A136,136,0,0,0,420,284 Z"></path></clipPath><clipPath id="cp-artisan"><path d="M686.3,333.48 A280,280,0,0,1,584.58,646.52 L499.94,530.03 A136,136,0,0,0,549.34,377.97 Z"></path></clipPath><clipPath id="cp-enterprise"><path d="M584.58,646.52 A280,280,0,0,1,255.42,646.52 L340.06,530.03 A136,136,0,0,0,499.94,530.03 Z"></path></clipPath><clipPath id="cp-market"><path d="M255.42,646.52 A280,280,0,0,1,153.7,333.48 L290.66,377.97 A136,136,0,0,0,340.06,530.03 Z"></path></clipPath><clipPath id="cp-economic"><path d="M153.7,333.48 A280,280,0,0,1,420,140 L420,284 A136,136,0,0,0,290.66,377.97 Z"></path></clipPath><filter id="f-badge" x="-50%" y="-50%" width="200%" height="200%"><feDropShadow dx="0" dy="2" stdDeviation="5" flood-opacity="0.28"></feDropShadow></filter><filter id="f-center" x="-30%" y="-30%" width="160%" height="160%"><feDropShadow dx="0" dy="4" stdDeviation="10" flood-opacity="0.12"></feDropShadow></filter></defs><g><g style="cursor:pointer"><image href="/assets/img/about_odop/heritage_entity.jpg" x="307.26" y="16.72" width="470" height="470" preserveAspectRatio="xMidYMid slice" clip-path="url(#cp-heritage)"></image><path d="M420,140 A280,280,0,0,1,686.3,333.48 L549.34,377.97 A136,136,0,0,0,420,284 Z" fill="rgba(6,137,130,0.30)" stroke="white" stroke-width="4.5"></path></g><g style="cursor:pointer"><image href="/assets/img/about_odop/artisan_empowerment.jpg" x="382.82000000000005" y="249.27999999999997" width="470" height="470" preserveAspectRatio="xMidYMid slice" clip-path="url(#cp-artisan)"></image><path d="M686.3,333.48 A280,280,0,0,1,584.58,646.52 L499.94,530.03 A136,136,0,0,0,549.34,377.97 Z" fill="rgba(178,5,184,0.60)" stroke="white" stroke-width="3"></path></g><g style="cursor:pointer"><image href="/assets/img/about_odop/enterprise_infrastructure.jpg" x="185" y="393" width="470" height="470" preserveAspectRatio="xMidYMid slice" clip-path="url(#cp-enterprise)"></image><path d="M584.58,646.52 A280,280,0,0,1,255.42,646.52 L340.06,530.03 A136,136,0,0,0,499.94,530.03 Z" fill="rgba(0,106,204,0.60)" stroke="white" stroke-width="3"></path></g><g style="cursor:pointer"><image href="/assets/img/about_odop/market_export_promotion.jpg" x="-12.819999999999993" y="249.27999999999997" width="470" height="470" preserveAspectRatio="xMidYMid slice" clip-path="url(#cp-market)"></image><path d="M255.42,646.52 A280,280,0,0,1,153.7,333.48 L290.66,377.97 A136,136,0,0,0,340.06,530.03 Z" fill="rgba(0,55,127,0.60)" stroke="white" stroke-width="3"></path></g><g style="cursor:pointer"><image href="/assets/img/about_odop/economic_growth.jpg" x="62.74000000000001" y="16.72" width="470" height="470" preserveAspectRatio="xMidYMid slice" clip-path="url(#cp-economic)"></image><path d="M153.7,333.48 A280,280,0,0,1,420,140 L420,284 A136,136,0,0,0,290.66,377.97 Z" fill="rgba(200,160,0,0.60)" stroke="white" stroke-width="3"></path></g></g><g>
1<circle cx="420" cy="420" r="131" fill="white" filter="url(#f-center)"></circle><image href="/assets/img/logo-o.png" x="332" y="332" width="176" height="176" preserveAspectRatio="xMidYMid meet"></image></g><g style="transform:translate(593.98px, 180.53px)"><g filter="url(#f-badge)" style="cursor:pointer;transform-origin:0px 0px"><circle cx="0" cy="0" r="41" fill="white"></circle><circle cx="0" cy="0" r="36" fill="#00AFA5"></circle><image href="/assets/img/about_odop/2.png" x="-23.400000000000002" y="-23.400000000000002" width="46.800000000000004" height="46.800000000000004" preserveAspectRatio="xMidYMid meet"></image></g></g><g style="transform:translate(701.51px, 511.47px)"><g filter="url(#f-badge)" style="cursor:pointer;transform-origin:0px 0px"><circle cx="0" cy="0" r="41" fill="white"></circle><circle cx="0" cy="0" r="36" fill="#AC25B0"></circle><image href="/assets/img/about_odop/1.png" x="-23.400000000000002" y="-23.400000000000002" width="46.800000000000004" height="46.800000000000004" preserveAspectRatio="xMidYMid meet"></image></g></g><g style="transform:translate(420px, 716px)"><g filter="url(#f-badge)" style="cursor:pointer;transform-origin:0px 0px"><circle cx="0" cy="0" r="41" fill="white"></circle><circle cx="0" cy="0" r="36" fill="#148EFF"></circle><image href="/assets/img/about_odop/enterprise-ico.png" x="-23.400000000000002" y="-23.400000000000002" width="46.800000000000004" height="46.800000000000004" preserveAspectRatio="xMidYMid meet"></image></g></g><g style="transform:translate(138.49px, 511.47px)"><g filter="url(#f-badge)" style="cursor:pointer;transform-origin:0px 0px"><circle cx="0" cy="0" r="41" fill="white"></circle><circle cx="0" cy="0" r="36" fill="#2764B4"></circle><image href="/assets/img/about_odop/export-ico.png" x="-23.400000000000002" y="-23.400000000000002" width="46.800000000000004" height="46.800000000000004" preserveAspectRatio="xMidYMid meet"></image></g></g><g style="transform:translate(246.02px, 180.53px)"><g filter="url(#f-badge)" style="cursor:pointer;transform-origin:0px 0px"><circle cx="0" cy="0" r="41" fill="white"></circle><circle cx="0" cy="0" r="36" fill="#E2A900"></circle><image href="/assets/img/about_odop/3.png" x="-23.400000000000002" y="-23.400000000000002" width="46.800000000000004" height="46.800000000000004" preserveAspectRatio="xMidYMid meet"></image></g></g><g style="transform:translate(632.19px, 119.44px)"><text text-anchor="start" font-family="Inter, system-ui, -apple-system, sans-serif" font-weight="700" font-size="13.5" fill="#0f172a" style="pointer-events:none"><tspan x="0" y="0">Heritage &</tspan><tspan x="0" y="17">Identity</tspan></text></g><g style="transform:translate(763.33px, 523.06px)"><text text-anchor="start" font-family="Inter, system-ui, -apple-system, sans-serif" font-weight="600" font-size="13.5" fill="#1a1a2e" style="pointer-events:none"><tspan x="0" y="0">Artisan</tspan><tspan x="0" y="17">Empowerment</tspan></text></g><g style="transform:translate(420px, 780.5px)"><text text-anchor="middle" font-family="Inter, system-ui, -apple-system, sans-serif" font-weight="600" font-size="13.5" fill="#1a1a2e" style="pointer-events:none"><tspan x="0" y="0">Enterprise &</tspan><tspan x="0" y="17">Infrastructure</tspan></text></g><g style="transform:translate(76.67px, 523.06px)"><text text-anchor="end" font-family="Inter, system-ui, -apple-system, sans-serif" font-weight="600" font-size="13.5" fill="#1a1a2e" style="pointer-events:none"><tspan x="0" y="0">Market &</tspan><tspan x="0" y="17">Export Promotion</tspan></text></g><g style="transform:translate(207.81px, 119.44px)"><text text-anchor="end" font-family="Inter, system-ui, -apple-system, sans-serif" font-weight="600" font-size="13.5" fill="#1a1a2e" style="pointer-events:none"><tspan x="0" y="0">Economic</tspan><tspan x="0" y="17">Growth</tspan></text></g></svg></div></div><div style="flex:1 1 400px;max-width:540px"><div style="background:transparent;border-radius:20px;overflow:visible;opacity:0"><div class="about-detail-media" style="position:relative"><div class="about-detail-imgwrap" style="position:relative;height:200px;width:100%;border-radius:20px 20px 0 0"><img src="/assets/img/about_odop/heritage_right.png" alt="Heritage & Identity" style="width:100%;height:100%;object-fit:contain"/></div><div class="about-detail-notch" style="position:absolute;top:0;left:0;width:62%;height:68px;background:transparent;border-bottom-right-radius:22px;display:flex;align-items:center;gap:10px;padding:0 16px 0 12px;transform:translate(-18px, -14px)"><div style="width:54px;height:54px;border-radius:50%;background:#00AFA5;display:flex;align-items:center;justify-content:center;flex-shrink:0;box-shadow:0 2px 12px #00AFA555"><img alt="" loading="lazy" width="28" height="28" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fassets%2Fimg%2Fabout_odop%2F2.png&w=32&q=75 1x, /_next/image?url=%2Fassets%2Fimg%2Fabout_odop%2F2.png&w=64&q=75 2x" src="/_next/image?url=%2Fassets%2Fimg%2Fabout_odop%2F2.png&w=64&q=75"/></div><h3 style="margin:0;font-size:1.15rem;font-weight:700;color:#0f172a;font-family:Inter, sans-serif;line-height:1.3;white-space:pre-line">Heritage & Identity</h3></div></div><div class="charkha-cards-grid" style="padding:16px 0 20px;background:transparent"><div style="background:#cdf0f3;border-radius:12px;padding:14px 14px 16px;min-width:0"><div style="font-size:1.4rem;font-weight:800;color:#00AFA5;font-family:Inter, sans-serif;line-height:1;margin-bottom:10px">01</div><div style="font-size:0.74rem;color:#334155;font-family:Inter, sans-serif;line-height:1.5;white-space:normal;overflow-wrap:anywhere;word-break:normal">District-specific traditional products</div></div><div style="background:#cdf0f3;border-radius:12px;padding:14px 14px 16px;min-width:0"><div style="font-size:1.4rem;font-weight:800;color:#00AFA5;font-family:Inter, sans-serif;line-height:1;margin-bottom:10px">02</div><div style="font-size:0.74rem;color:#334155;font-family:Inter, sans-serif;line-height:1.5;white-space:normal;overflow-wrap:anywhere;word-break:normal">GI-tagged & indigenous crafts (44 ODOP GI Products)</div></div><div style="background:#cdf0f3;border-radius:12px;padding:14px 14px 16px;min-width:0"><div style="font-size:1.4rem;font-weight:800;color:#00AFA5;font-family:Inter, sans-serif;line-height:1;margin-bottom:10px">03</div><div style="font-size:0.74rem;color:#334155;font-family:Inter, sans-serif;line-height:1.5;white-space:normal;overflow-wrap:anywhere;word-break:normal">Cultural preservation</div></div></div></div></div><style> 2 .charkha-cards-grid { 3 display: grid; 4 grid-template-columns: repeat(auto-fit, minmax(140px, 1fr)); 5 gap: 12px; 6 align-items: stretch; 7 } 8 @media (max-width: 768px) { 9 .charkha-cards-grid { 10 grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); 11 } 12 } 13 @media (max-width: 480px) { 14 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