1<!DOCTYPE html> 2<html lang="de"> 3 <head> 4 <title> 5 Schlögl-Slavik und Schopf, Post AG: "Unsere Aufgabe ist die digitale Weiterentwicklung" 6 - Marketingclub Ãsterreich</title> 7 <meta name="viewport" content="width=device-width, initial-scale=1.0"/> 8 <link rel="icon" type="image/png" href="/img/favicon.png"/> 9 10 <meta name="keywords" content="Business, Marketing, Club, Ãsterreich"/> 11 12 <link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.8.1/css/all.css" integrity="sha384-50oBUHEmvpQ+1lW4y57PTFmhCaXp0ML5d60M1M7uH2+nqUivzIebhndOJK28anvf" crossorigin="anonymous"> 13 14
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17 18 19 <link rel="stylesheet" href="/mco.css"> 20 21 22 <meta property="og:url" content="https://marketingclub.at/podcasts/schlögl-slavik-und-schopf-post-ag-unsere-aufgabe-ist-die-digitale-weiterentwicklung"/> 23 <meta property="og:type" content="article}"/> 24 <meta property="og:title" content="Schlögl-Slavik und Schopf, Post AG: "Unsere Aufgabe ist die digitale Weiterentwicklung""/> 25 <meta property="og:description" content="Schlögl-Slavik und Schopf, Post AG im Gespräch zur Weiterentwicklung der Post als Werbeanbieterin 26 27Die Ãsterreichische Post ist ein Unternehmen mit Tradition, das die Nähe zum Kunden in ihrer Marken-DNA hat, und so auf das Vertrauen seiner KundInnen setzen kann. 28 29Nicole Schlögl-Slavik, VP Marketing & Produktmanagement und Franz Schopf, SVP Digital Advertising, informieren im MCÃ-Podcast zur Weiterentwicklung der Post als Werbeanbieterin, âim Grunde ist jedes Unternehmen in Ãsterreich unser Kunde bzw. unsere Kundin. Die Post sieht sich als Grundversorgerin, Dienstleisterin und Partnerin der Bevölkerung in vielen Bereichen von der anlogen bis zur digitalen Kommunikationâ, sagt Schlögl-Slavik. 30 31Die beiden ManagerInnen haben ihren Fokus im B2B Werbe-Geschäft und sie begleiten die stete Weiterentwicklung der analogen und digitalen Angebote. Ein Beispiel ist die digitale Prospektplattform aktionsfinder.at, das Flugblatt und dessen digitale Erweiterung oder das Angebot digitaler Out-of-Home-Screens, das Post Werbefenster. 32 33Im Gespräch mit Podcast-Host Birgit Schaller, Contentagentur BiSness, sprechen die beiden auÃerdem über die Entwicklung und Positionierung der Post, sowie den Markenauftritt und das Marketing und die Post als Gruppe über die Grenze hinaus."/> 34 <meta property="og:image" content="https://marketingclub.at/assets/Post.jpg"> 35 36 37 <meta property="og:locale" content="de_DE"/> 38 39 40 <link href="https://marketingclub.at/cpresources/eb490e2d/style.css?v=1753169149" rel="stylesheet"></head> 41 <body> 42 <section id="elc-cookie-consent" class="elc-small"> 43 <form id="elc-cookie-consent-form" action="" data-url="https://marketingclub.at/index.php?p=actions/" data-refresh=true data-refreshTime=500 data-show="https://marketingclub.at/cookie-consent/show" method="post" accept-charset="UTF-8"> 44 45 <input type="hidden" name="action" value="cookie-consent/consent/update"> 46 <input type="hidden" name="site_id" value="1"> 47 48 49 <input type="hidden" name="CRAFT_CSRF_TOKEN" value="obBv4SNYwFIWy05rpvAx5mrSOPm2yOrEFtARt-KCY1d00Nt038Z5YMSGWKdnLJd_eIJ9DPW0Zb4Sk02txqWpi1G1YPCT1hIlLLSDMoqPPwc="> 50 51 <header class="elc-header"> 52 <h3 class="elc-primary-heading">Diese Webseite verwendet Cookies.</h3> 53 <p class="elc-header-description">Wir verwenden Cookies, um Inhalte und Anzeigen zu personalisieren, unseren Datenverkehr zu analysieren und unseren Service zu verbessern.</p> 54 </header> 55 56 <div id="elc-cookie-consent-settings"> 57 <div class="elc-cookie-group"> 58 <div class="elc-row elc-cookie-headline"> 59 <input type="checkbox" id="elc-checkbox-1" class="elc-cookie-checkbox" name="group-default-necessary" disabled="disabled" checked> 60 <label class="elc-cookie-name" for="elc-checkbox-1">Notwendig <small>(Required)</small></label> 61 </div> 62 <div class="elc-row elc-cookie-description"> 63 Cookies, ohne die die Website nicht ordnungsgemäà funktioniert. 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457 </div> 458 </div> 459 460 </div> 461 462 <div id="content" class="container pt-3"> 463 <div class="row lg-4"> 464 <div class="col-md-8"> 465 <div class="row"> 466 <div class="col-md-12"> 467 <h1>Schlögl-Slavik und Schopf, Post AG: "Unsere Aufgabe ist die digitale Weiterentwicklung"</h1> 468 </div> 469 </div> 470 471 <div class="row"> 472 <div class="col-md-4"> 473 <img src="/assets/_1300xAUTO_crop_center-center_none/Post.jpg" class="rounded img-fluid" alt="Post"> 474 </div> 475 <div class="col-md-8"> 476 <p> 477 478 <strong>Schlögl-Slavik und Schopf, Post AG im Gespräch zur Weiterentwicklung der Post als Werbeanbieterin 479 480Die Ãsterreichische Post ist ein Unternehmen mit Tradition, das die Nähe zum Kunden in ihrer Marken-DNA hat, und so auf das Vertrauen seiner KundInnen setzen kann. 481 482Nicole Schlögl-Slavik, VP Marketing & Produktmanagement und Franz Schopf, SVP Digital Advertising, informieren im MCÃ-Podcast zur Weiterentwicklung der Post als Werbeanbieterin, âim Grunde ist jedes Unternehmen in Ãsterreich unser Kunde bzw. unsere Kundin. Die Post sieht sich als Grundversorgerin, Dienstleisterin und Partnerin der Bevölkerung in vielen Bereichen von der anlogen bis zur digitalen Kommunikationâ, sagt Schlögl-Slavik. 483 484Die beiden ManagerInnen haben ihren Fokus im B2B Werbe-Geschäft und sie begleiten die stete Weiterentwicklung der analogen und digitalen Angebote. Ein Beispiel ist die digitale Prospektplattform aktionsfinder.at, das Flugblatt und dessen digitale Erweiterung oder das Angebot digitaler Out-of-Home-Screens, das Post Werbefenster. 485 486Im Gespräch mit Podcast-Host Birgit Schaller, Contentagentur BiSness, sprechen die beiden auÃerdem über die Entwicklung und Positionierung der Post, sowie den Markenauftritt und das Marketing und die Post als Gruppe über die Grenze hinaus.</strong> 487 488 </p> 489 </div> 490 491 492 </div> 493 494 <div class="mt-4 row"> 495 <div class="col-md-12"> 496 497 <iframe title="Embed Player" style="border:none" src="https://play.libsyn.com/embed/episode/id/37088750/height/192/theme/modern/size/large/thumbn
497ail/yes/custom-color/d3031b/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true"></iframe> 498 </div> 499 </div> 500 501 502 <div class="mt-4 mb-5 row"> 503 504 <div class="text-center col-12"> 505 <a href="/podcasts" class="btn btn-primary">Weitere Podcasts anzeigen</a> 506 </div> 507 </div> 508 509 510 </div> 511 <div class="col-lg-4"> 512 513<div class="mt-5 sidebar mt-lg-0"> 514 515 516 <div class="row"> 517 <div class="col-md-12" style="position: relative;"> 518 <h3>Aktuelles</h3> 519 520 521 <video style="width: 100%;" 522 poster="/video/crashkurs_small.jpg" 523 controls 524 > 525 <source src="/video/crashkurs_small.mp4" type="video/mp4"> 526 </source> 527 </video> 528 529 <a href="/weiterbildung" class="mt-2 btn btn-primary btn-block">Mehr erfahren</a> 530 531 532 </div> 533 </div> 534 535 <div class="mt-5 row"> 536 <div class="col-md-12" style="position: relative;"> 537 <h3>MCà Newsletter</h3> 538 539 <form action="https://www.getdrip.com/forms/410199455/submissions" method="post" data-drip-embedded-form="410199455" id="drip-ef-410199455"> 540 <div data-drip-attribute="description"><strong>Bleib auf dem Laufenden!</strong><br> 541 <br> 542 Gleich hier für den Marketingclub Newsletter anmelden.</div> 543 544 <div class="form-group"> 545 <label class="mt-1" for="drip-email">Deine E-Mail Adresse *</label><br> 546 <input type="email" required id="drip-email" class="form-control" name="fields[email]" value=""> 547 </div> 548 549 550 <div style="display: none;" aria-hidden="true"> 551 <label for="website">Website</label><br> 552 <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value=""> 553 </div> 554 555 <div> 556 <input class="btn btn-primary" type="submit" value="Für Newsletter anmelden" data-drip-attribute="sign-up-button"> 557 </div> 558 </form> 559 560 </div> 561 </div> 562 563
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