PageSourceSearch

https://marketingclub.at/podcasts/schl%C3%B6gl-slavik-und-schopf-p…-aufgabe-ist-die-digitale-weiterentwicklung

html marketingclub.at collected 2026-10-05 18:09:38 UTC 47,505 bytes, 959 lines download raw bytes

1<!DOCTYPE html>
2<html lang="de">
3	<head>
4		<title>
5				Schlögl-Slavik und Schopf, Post AG: &quot;Unsere Aufgabe ist die digitale Weiterentwicklung&quot;
6			- Marketingclub Österreich</title>
7		<meta name="viewport" content="width=device-width, initial-scale=1.0"/>
8		<link rel="icon" type="image/png" href="/img/favicon.png"/>
9
10		<meta name="keywords" content="Business, Marketing, Club, Österreich"/>
11
12		<link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.8.1/css/all.css" integrity="sha384-50oBUHEmvpQ+1lW4y57PTFmhCaXp0ML5d60M1M7uH2+nqUivzIebhndOJK28anvf" crossorigin="anonymous">
13
14		
14<script
15			  src="https://code.jquery.com/jquery-3.7.1.min.js"
16			  integrity="sha256-/JqT3SQfawRcv/BIHPThkBvs0OEvtFFmqPF/lYI/Cxo="
17			  crossorigin="anonymous"></script>
17
18
19		<link rel="stylesheet" href="/mco.css">
20
21
22						<meta property="og:url" content="https://marketingclub.at/podcasts/schlögl-slavik-und-schopf-post-ag-unsere-aufgabe-ist-die-digitale-weiterentwicklung"/>
23	<meta property="og:type" content="article}"/>
24	<meta property="og:title" content="Schlögl-Slavik und Schopf, Post AG: &quot;Unsere Aufgabe ist die digitale Weiterentwicklung&quot;"/>
25	<meta property="og:description" content="Schlögl-Slavik und Schopf, Post AG im Gespräch zur Weiterentwicklung der Post als Werbeanbieterin
26
27Die Österreichische Post ist ein Unternehmen mit Tradition, das die Nähe zum Kunden in ihrer Marken-DNA hat, und so auf das Vertrauen seiner KundInnen setzen kann. 
28
29Nicole Schlögl-Slavik, VP Marketing &amp; Produktmanagement und Franz Schopf, SVP Digital Advertising, informieren im MCÖ-Podcast zur Weiterentwicklung der Post als Werbeanbieterin, „im Grunde ist jedes Unternehmen in Österreich unser Kunde bzw. unsere Kundin. Die Post sieht sich als Grundversorgerin, Dienstleisterin und Partnerin der Bevölkerung in vielen Bereichen von der anlogen bis zur digitalen Kommunikation“, sagt Schlögl-Slavik.
30
31Die beiden ManagerInnen haben ihren Fokus im B2B Werbe-Geschäft und sie begleiten die stete Weiterentwicklung der analogen und digitalen Angebote. Ein Beispiel ist die digitale Prospektplattform aktionsfinder.at, das Flugblatt und dessen digitale Erweiterung oder das Angebot digitaler Out-of-Home-Screens, das Post Werbefenster. 
32
33Im Gespräch mit Podcast-Host Birgit Schaller, Contentagentur BiSness, sprechen die beiden außerdem über die Entwicklung und Positionierung der Post, sowie den Markenauftritt und das Marketing und die Post als Gruppe über die Grenze hinaus."/>
34			<meta property="og:image" content="https://marketingclub.at/assets/Post.jpg">
35	
36		
37		<meta property="og:locale" content="de_DE"/>
38
39
40	<link href="https://marketingclub.at/cpresources/eb490e2d/style.css?v=1753169149" rel="stylesheet"></head>
41	<body>
42	<section id="elc-cookie-consent" class="elc-small">
43    <form id="elc-cookie-consent-form" action="" data-url="https://marketingclub.at/index.php?p=actions/" data-refresh=true data-refreshTime=500 data-show="https://marketingclub.at/cookie-consent/show" method="post" accept-charset="UTF-8">
44
45        <input type="hidden" name="action" value="cookie-consent/consent/update">
46        <input type="hidden" name="site_id" value="1">
47
48        
49        <input type="hidden" name="CRAFT_CSRF_TOKEN" value="obBv4SNYwFIWy05rpvAx5mrSOPm2yOrEFtARt-KCY1d00Nt038Z5YMSGWKdnLJd_eIJ9DPW0Zb4Sk02txqWpi1G1YPCT1hIlLLSDMoqPPwc=">
50
51        <header class="elc-header">
52            <h3 class="elc-primary-heading">Diese Webseite verwendet Cookies.</h3>
53            <p class="elc-header-description">Wir verwenden Cookies, um Inhalte und Anzeigen zu personalisieren, unseren Datenverkehr zu analysieren und unseren Service zu verbessern.</p>
54        </header>
55
56        <div id="elc-cookie-consent-settings">
57                            <div class="elc-cookie-group">
58                    <div class="elc-row elc-cookie-headline">
59                        <input type="checkbox" id="elc-checkbox-1" class="elc-cookie-checkbox" name="group-default-necessary" disabled="disabled" checked>
60                        <label class="elc-cookie-name" for="elc-checkbox-1">Notwendig <small>(Required)</small></label>
61                    </div>
62                    <div class="elc-row elc-cookie-description">
63                        Cookies, ohne die die Website nicht ordnungsgemäß funktioniert. Dies umfasst Cookies für den Zugriff auf sichere Bereiche und die CSRF-Sicherheit. Bitte beachten Sie, dass die Standard-Cookies keine persönlichen, sensiblen Informationen oder IP Adressen sammeln. Die von ihnen gespeicherten Informationen werden nicht an Dritte gesendet.
64                    </div>
65                                            <div class="elc-cookie">
66                            <div class="elc-cookie-field">
67                                <strong>Name</strong>: CraftSessionId
68                            </div>
69                            <div class="elc-cookie-field">
70                                <strong>Description</strong>: Craft relies on PHP sessions to maintain sessions across web requests. That is done via the PHP session cookie. Craft names that cookie “CraftSessionId” by default, but it can be renamed via the phpSessionId config setting. This cookie will expire as soon as the session expires.
71                            </div>
72                            <div class="elc-cookie-field">
73                                <strong>Provider</strong>: this site
74                            </div>
75                            <div class="elc-cookie-field">
76                                <strong>Expiry</strong>: Session
77                            </div>
78                        </div>
79                                            <div class="elc-cookie">
80                            <div class="elc-cookie-field">
81                                <strong>Name</strong>: *_identity
82                            </div>
83                            <div class="elc-cookie-field">
84                                <strong>Description</strong>: When you log into the Control Panel, you will get an authentication cookie used to maintain your authenticated state. The cookie name is prefixed with a long, randomly generated string, followed by _identity. The cookie only stores information necessary to maintain a secure, authenticated session and will only exist for as long as the user is authenticated in Craft.
85                            </div>
86                            <div class="elc-cookie-field">
87                                <strong>Provider</strong>: this site
88                            </div>
89                            <div class="elc-cookie-field">
90                                <strong>Expiry</strong>: Persistent
91                            </div>
92                        </div>
93                                            <div class="elc-cookie">
94                            <div class="elc-cookie-field">
95                                <strong>Name</strong>: *_username
96                            </div>
97                            <div class="elc-cookie-field">
98                                <strong>Description</strong>: If you check the &quot;Keep me logged in&quot; option during login, this cookie is used to remember the username for your next authentication.
99                            </div>
100                            <div class="elc-cookie-field">
101                                <strong>Provider</strong>: this site
102                            </div>
103                            <div class="elc-cookie-field">
104                                <strong>Expiry</strong>: Persistent
105                            </div>
106                        </div>
107                                            <div class="elc-cookie">
108                            <div class="elc-cookie-field">
109                                <strong>Name</strong>: CRAFT_CSRF_TOKEN
110                            </div>
111                            <div class="elc-cookie-field">
112                                <strong>Description</strong>: Protects us and you as a user against Cross-Site Request Forgery attacks.
113                            </div>
114                            <div class="elc-cookie-field">
115                                <strong>Provider</strong>: this site
116                            </div>
117                            <div class="elc-cookie-field">
118                                <strong>Expiry</strong>: Session
119                            </div>
120                        </div>
121                                    </div>
122                            <div class="elc-cookie-group">
123                    <div class="elc-row elc-cookie-headline">
124                        <input type="checkbox" id="elc-checkbox-2" class="elc-cookie-checkbox" name="group-default-statistics">
125                        <label class="elc-cookie-name" for="elc-checkbox-2">Statistik</label>
126                    </div>
127                    <div class="elc-row elc-cookie-description">
128                        Statistik-Cookies helfen uns zu verstehe
128n, wie Besucher mit Websites interagieren, indem sie Informationen anonym sammeln und melden.
129                    </div>
130                                            <div class="elc-cookie">
131                            <div class="elc-cookie-field">
132                                <strong>Name</strong>: _ga
133                            </div>
134                            <div class="elc-cookie-field">
135                                <strong>Description</strong>: Dieser Cookie-Name ist mit Google Universal Analytics verknüpft. Dies ist eine wichtige Aktualisierung des am häufigsten verwendeten Analysedienstes von Google. Dieses Cookie wird verwendet, um eindeutige Benutzer zu unterscheiden, indem eine zufällig generierte Nummer als Client-ID zugewiesen wird. Es ist in jeder Seitenanforderung auf einer Site enthalten und wird zur Berechnung von Besucher-, Sitzungs- und Kampagnendaten für die Site-Analyseberichte verwendet. Standardmäßig läuft es nach 2 Jahren ab, obwohl dies von Website-Eigentümern angepasst werden kann.
136                            </div>
137                            <div class="elc-cookie-field">
138                                <strong>Provider</strong>: .gstatic.com
139                            </div>
140                            <div class="elc-cookie-field">
141                                <strong>Expiry</strong>: 6 Monate
142                            </div>
143                        </div>
144                                    </div>
145                            <div class="elc-cookie-group">
146                    <div class="elc-row elc-cookie-headline">
147                        <input type="checkbox" id="elc-checkbox-3" class="elc-cookie-checkbox" name="group-default-marketing">
148                        <label class="elc-cookie-name" for="elc-checkbox-3">Marketing</label>
149                    </div>
150                    <div class="elc-row elc-cookie-description">
151                        Marketing-Cookies werden verwendet, um Besucher über Websites hinweg zu verfolgen. Ziel ist es, Anzeigen zu schalten, die für den einzelnen Nutzer relevant und ansprechend und damit für Publisher und Werbekunden von Drittanbietern wertvoller sind.
152                    </div>
153                                            <div class="elc-cookie">
154                            <div class="elc-cookie-field">
155                                <strong>Name</strong>: _fbp
156                            </div>
157                            <div class="elc-cookie-field">
158                                <strong>Description</strong>: Wird von Facebook verwendet, um eine Reihe von Werbeprodukten zu liefern, z. B. Echtzeit-Gebote von Werbekunden Dritter
159                            </div>
160                            <div class="elc-cookie-field">
161                                <strong>Provider</strong>: facebook.com
162                            </div>
163                            <div class="elc-cookie-field">
164                                <strong>Expiry</strong>: 3 Monate
165                            </div>
166                        </div>
167                                    </div>
168                    </div>
169
170        <div class="button-container">
171            <a href="#" id="elc-detail-link" class="elc-text-link">Details</a>
172            <a href="#" id="elc-hide-detail-link" class="elc-text-link">Hide Details</a>
173
174            <button id="elc-save-link" class="elc-secondary-button-link" type="submit">Save</button>
175                            <button id="elc-accept-link" class="elc-secondary-button-link" type="submit">Save</button>
176                <button id="elc-accept-all-link" class="elc-button-link" type="submit">Accept All</button>
177                    </div>
178
179    </form>
180</section>
181<div id="elc-cookie-tab" class="elc-hidden">
182    <a href="#" id="elc-tab-link">COOKIES</a>
183</div>
184
185				<!-- Facebook Pixel Code -->
186
187		
188
189					<div class="container text-right registration fixed-bottom">
190				<div class="row">
191					<div class="col-12 cto-bar">
192						<a id="trial" class="text-white btn btn-primary" href="/register-trial"><img src="/img/icon-trial-white.png">
193							Jetzt schnuppern</a>
194						<a id="register" class="text-white btn btn-primary" href="/register-member"><img src="/img/icon-member-white.png">
195							Mitglied werden</a>
196					</div>
197				</div>
198			</div>
199				<div class="container" id="main-container">
200
201			<div class="row header">
202
203				<div class="pt-2 pb-2 text-center col-12 col-md-2 logo">
204					<button class="navbar-toggler d-block d-md-none collapsed" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation">
205						<span class="navbar-toggler-icon"></span>
206					</button>
207					<div class="inner" style="display: flex; justify-content: center; align-items: center; padding: 5px 10px;">
208						<a href="/">
209															<img src="/img/mcoe_logo.svg" style="width: 100%;">
210													</a>
211					</div>
212
213
214				</div>
215
216				<div class="col-12 d-block d-md-none mobile-nav">
217					<nav class="navbar navbar-expand-md pr-0">
218
219
220  <div class="collapse navbar-collapse justify-content-end" id="navbarSupportedContent">
221
222    
223    
224
225    <ul class="navbar-nav nav-fill w-100 mr-auto">
226                          
227      <li class="nav-item ">
228        <a style="text-transform: uppercase;"
229           class="nav-link text-primary " href="/news" >News</a>
230
231              </li>
232    
233                          
234      <li class="nav-item ">
235        <a style="text-transform: uppercase;"
236           class="nav-link text-primary " href="/event" >Events</a>
237
238              </li>
239    
240                          
241      <li class="nav-item  dropdown ">
242        <a style="text-transform: uppercase;"
243           class="nav-link text-primary  dropdown-toogle" href="#"
244           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
245           aria-expanded="false" >Awards</a>
246
247                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
248            <a class="dropdown-item" href="https://marketingclub.at/seiten/awards">Awards</a>
249                          <a class="dropdown-item" href="https://www.vamp-award.at/">VAMP Award</a>
250                          <a class="dropdown-item" href="https://marketingleader.at/">Marketing Leader</a>
251                          <a class="dropdown-item" href="https://staatspreis-marketing.at/">Staatspreis Marketing</a>
252                      </div>
253              </li>
254    
255                          
256      <li class="nav-item  dropdown ">
257        <a style="text-transform: uppercase;"
258           class="nav-link text-primary  dropdown-toogle" href="#"
259           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
260           aria-expanded="false" >Weiterbildung</a>
261
262                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
263            <a class="dropdown-item" href="https://marketingclub.at/seiten/weiterbildungsformate">Weiterbildung</a>
264                          <a class="dropdown-item" href="/weiterbildung">Digital Marketing Booster</a>
265                          <a class="dropdown-item" href="https://weiterbildung.landing.marketingclub.at/">Certified Sustainability Experts-Program</a>
266                      </div>
267              </li>
268    
269                          
270      <li class="nav-item  dropdown ">
271        <a style="text-transform: uppercase;"
272           class="nav-link text-primary  dropdown-toogle" href="#"
273           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
274           aria-expanded="false" >Service</a>
275
276                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
277            <a class="dropdown-item" href="#">Service</a>
278                          <a class="dropdown-item" href="/studien">Studien</a>
279                          <a class="dropdown-item" href="/podcasts">Podcasts</a>
280                          <a class="dropdown-item" href="https://marketingclub.at/seiten/rechtsberatung">Rechtsberatung</a>
281                          <a class="dropdown-item" href="https://marketingclub.at/seiten/handbuch-digitalisierung">&quot;Handbuch für Digitalisierung&quot;</a>
282                      </div>
283              </li>
284    
285                          
286      <li class="nav-item ">
287        <a style="text-transform: uppercase;"
288           class="nav-link text-primary " href="/galerie" >Galerien</a>
289
290              </li>
291    
292                          
293      <li class="nav-item  dropdown ">
294        <a style="text-transform: uppercase;"
295           class="nav-link text-primary  dropdown-toogle" href="#"
296           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
297           aria-expanded="false" >Über uns</a>
298
299                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
300            <a class="dropdown-item" href="https://marketingclub.at/seiten/ueber-uns">Über uns</a>
301                          <a class="dropdown-item" href="https://marketingclub.at/seiten/der-mcö-vorstand">Vorstand, Beirat, Geschäftsführung &amp; Team</a>
302                          <a class="dropdown-item" href="https://marketingclub.at/seiten/unsere-partner">Unsere Partner</a>
303                          <a class="dropdown-item" href="https://marketingclub.at/seiten/firmenmitglieder">MCÖ Firmenmitglieder</a>
304                          <a class="dropdown-item" href="https://marketingclub.at/seiten/downloads">Downloads</a>
305                          <a class="dropdown-item" href="https://marketingclub.at/seiten/statuten">Statuten</a>
306                          <a class="dropdown-item" href="https://marketingclub.at/seiten/kosten-einer-mitgliedschaft">Kosten einer Mitgliedschaft</a>
307                          <a class="dropdown-item" href="https://marketingclub.at/seiten/geschichte">Geschichte</a>
308                      </div>
309              </li>
310    
311                </ul>
312
313
314    
315
316  </div>
317
318</nav>
319
320				</div>
321				<div class="text-right col-12 mobile-center col-md-10">
322					<div class="login">
323
324																				<a href="https://marketingclub.at/login" class="pr-3 ">
325								<span class="icon user"></span>
326								Login</a>
327
328																		<a href="/suche" class="pr-3">
329							<i class="fas fa-search"></i>
330							Suche
331						</a>
332					</div>
333
334					<div class="social-links">
335
336						<a href="https://www.facebook.com/Marketingclub.at/" target="_blank">
337							<span class="fa-stack">
338								<i class="fas fa-circle fa-stack-1x text-primary"></i>
339								<i class="fab fa-facebook-f fa-stack-1x fa-inverse"></i>
340							</span>
341						</a>
342						<a href="https://www.instagram.com/marketingclub.at/?hl=en" target="_blank">
343							<i class="fab fa-instagram"></i>
344						</a>
345
346						<a href="https://www.linkedin.com/company/marketing-club-%C3%B6sterreich" target="_blank">
347							<i class="fab fa-linkedin"></i>
348						</a>
349					</div>
350					<div class="d-none d-md-block">
351						<nav class="navbar navbar-expand-md pr-0">
352
353
354  <div class="collapse navbar-collapse justify-content-end" id="navbarSupportedContent">
355
356    
357    
358
359    <ul class="navbar-nav nav-fill w-100 mr-auto">
360                          
361      <li class="nav-item ">
362        <a style="text-transform: uppercase;"
363           class="nav-link text-primary " href="/news" >News</a>
364
365              </li>
366    
367                          
368      <li class="nav-item ">
369        <a style="text-transform: uppercase;"
370           class="nav-link text-primary " href="/event" >Events</a>
371
372              </li>
373    
374                          
375      <li class="nav-item  dropdown ">
376        <a style="text-transform: uppercase;"
377           class="nav-link text-primary  dropdown-toogle" href="#"
378           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
379           aria-expanded="false" >Awards</a>
380
381                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
382            <a class="dropdown-item" href="https://marketingclub.at/seiten/awards">Awards</a>
383                          <a class="dropdown-item" href="https://www.vamp-award.at/">VAMP Award</a>
384                          <a class="dropdown-item" href="https://marketingleader.at/">Marketing Leader</a>
385                          <a class="dropdown-item" href="https://staatspreis-marketing.at/">Staatspreis Marketing</a>
386                      </div>
387              </li>
388    
389                          
390      <li class="nav-item  dropdown ">
391        <a style="text-transform: uppercase;"
392           class="nav-link text-primary  dropdown-toogle" href="#"
393           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
394           aria-expanded="false" >Weiterbildung</a>
395
396                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
397            <a class="dropdown-item" href="https://marketingclub.at/seiten/weiterbildungsformate">Weiterbildung</a>
398                          <a class="dropdown-item" href="/weiterbildung">Digital Marketing Booster</a>
399                          <a class="dropdown-item" href="https://weiterbildung.landing.marketingclub.at/">Certified Sustainability Experts-Program</a>
400                      </div>
401              </li>
402    
403                          
404      <li class="nav-item  dropdown ">
405        <a style="text-transform: uppercase;"
406           class="nav-link text-primary  dropdown-toogle" href="#"
407           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
408           aria-expanded="false" >Service</a>
409
410                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
411            <a class="dropdown-item" href="#">Service</a>
412                          <a class="dropdown-item" href="/studien">Studien</a>
413                          <a class="dropdown-item" href="/podcasts">Podcasts</a>
414                          <a class="dropdown-item" href="https://marketingclub.at/seiten/rechtsberatung">Rechtsberatung</a>
415                          <a class="dropdown-item" href="https://marketingclub.at/seiten/handbuch-digitalisierung">&quot;Handbuch für Digitalisierung&quot;</a>
416                      </div>
417              </li>
418    
419                          
420      <li class="nav-item ">
421        <a style="text-transform: uppercase;"
422           class="nav-link text-primary " href="/galerie" >Galerien</a>
423
424              </li>
425    
426                          
427      <li class="nav-item  dropdown ">
428        <a style="text-transform: uppercase;"
429           class="nav-link text-primary  dropdown-toogle" href="#"
430           id="navbarDropdown" role="button" data-toggle="dropdown" aria-haspopup="true"
431           aria-expanded="false" >Über uns</a>
432
433                  <div class="dropdown-menu" aria-labelledby="navbarDropdown">
434            <a class="dropdown-item" href="https://marketingclub.at/seiten/ueber-uns">Über uns</a>
435                          <a class="dropdown-item" href="https://marketingclub.at/seiten/der-mcö-vorstand">Vorstand, Beirat, Geschäftsführung &amp; Team</a>
436                          <a class="dropdown-item" href="https://marketingclub.at/seiten/unsere-partner">Unsere Partner</a>
437                          <a class="dropdown-item" href="https://marketingclub.at/seiten/firmenmitglieder">MCÖ Firmenmitglieder</a>
438                          <a class="dropdown-item" href="https://marketingclub.at/seiten/downloads">Downloads</a>
439                          <a class="dropdown-item" href="https://marketingclub.at/seiten/statuten">Statuten</a>
440                          <a class="dropdown-item" href="https://marketingclub.at/seiten/kosten-einer-mitgliedschaft">Kosten einer Mitgliedschaft</a>
441                          <a class="dropdown-item" href="https://marketingclub.at/seiten/geschichte">Geschichte</a>
442                      </div>
443              </li>
444    
445                </ul>
446
447
448    
449
450  </div>
451
452</nav>
453
454					</div>
455
456
457				</div>
458			</div>
459
460		</div>
461		
462		<div id="content" class="container pt-3"> 
463	<div class="row lg-4">
464		<div class="col-md-8">
465			<div class="row">
466				<div class="col-md-12">
467					<h1>Schlögl-Slavik und Schopf, Post AG: &quot;Unsere Aufgabe ist die digitale Weiterentwicklung&quot;</h1>
468				</div>
469			</div>
470
471							<div class="row">
472					<div class="col-md-4">
473						<img src="/assets/_1300xAUTO_crop_center-center_none/Post.jpg" class="rounded img-fluid" alt="Post">
474					</div>
475					<div class="col-md-8">
476						<p>
477
478							<strong>Schlögl-Slavik und Schopf, Post AG im Gespräch zur Weiterentwicklung der Post als Werbeanbieterin
479
480Die Österreichische Post ist ein Unternehmen mit Tradition, das die Nähe zum Kunden in ihrer Marken-DNA hat, und so auf das Vertrauen seiner KundInnen setzen kann. 
481
482Nicole Schlögl-Slavik, VP Marketing &amp; Produktmanagement und Franz Schopf, SVP Digital Advertising, informieren im MCÖ-Podcast zur Weiterentwicklung der Post als Werbeanbieterin, „im Grunde ist jedes Unternehmen in Österreich unser Kunde bzw. unsere Kundin. Die Post sieht sich als Grundversorgerin, Dienstleisterin und Partnerin der Bevölkerung in vielen Bereichen von der anlogen bis zur digitalen Kommunikation“, sagt Schlögl-Slavik.
483
484Die beiden ManagerInnen haben ihren Fokus im B2B Werbe-Geschäft und sie begleiten die stete Weiterentwicklung der analogen und digitalen Angebote. Ein Beispiel ist die digitale Prospektplattform aktionsfinder.at, das Flugblatt und dessen digitale Erweiterung oder das Angebot digitaler Out-of-Home-Screens, das Post Werbefenster. 
485
486Im Gespräch mit Podcast-Host Birgit Schaller, Contentagentur BiSness, sprechen die beiden außerdem über die Entwicklung und Positionierung der Post, sowie den Markenauftritt und das Marketing und die Post als Gruppe über die Grenze hinaus.</strong>
487
488						</p>
489					</div>
490
491
492				</div>
493			
494			<div class="mt-4 row">
495				<div class="col-md-12">
496
497					<iframe title="Embed Player" style="border:none" src="https://play.libsyn.com/embed/episode/id/37088750/height/192/theme/modern/size/large/thumbn
497ail/yes/custom-color/d3031b/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true"></iframe>
498				</div>
499			</div>
500
501
502			<div class="mt-4 mb-5 row">
503
504				<div class="text-center col-12">
505					<a href="/podcasts" class="btn btn-primary">Weitere Podcasts anzeigen</a>
506				</div>
507			</div>
508
509
510		</div>
511		<div class="col-lg-4">
512					
513<div class="mt-5 sidebar mt-lg-0">
514
515
516	<div class="row">
517		<div class="col-md-12" style="position: relative;">
518			<h3>Aktuelles</h3>
519
520
521			<video style="width: 100%;"
522			poster="/video/crashkurs_small.jpg"
523			controls
524			>
525				<source src="/video/crashkurs_small.mp4" type="video/mp4">
526				</source>
527			</video>
528
529			<a href="/weiterbildung" class="mt-2 btn btn-primary btn-block">Mehr erfahren</a>
530
531
532		</div>
533	</div>
534
535	 <div class="mt-5 row">
536    <div class="col-md-12" style="position: relative;">
537      <h3>MCÖ Newsletter</h3>
538
539      <form action="https://www.getdrip.com/forms/410199455/submissions" method="post" data-drip-embedded-form="410199455" id="drip-ef-410199455">
540        <div data-drip-attribute="description"><strong>Bleib auf dem Laufenden!</strong><br>
541          <br>
542          Gleich hier für den Marketingclub Newsletter anmelden.</div>
543
544        <div class="form-group">
545          <label class="mt-1" for="drip-email">Deine E-Mail Adresse *</label><br>
546          <input type="email" required id="drip-email" class="form-control" name="fields[email]" value="">
547        </div>
548
549
550        <div style="display: none;" aria-hidden="true">
551          <label for="website">Website</label><br>
552          <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="">
553        </div>
554
555        <div>
556          <input class="btn btn-primary" type="submit" value="Für Newsletter anmelden" data-drip-attribute="sign-up-button">
557        </div>
558      </form>
559
560    </div>
561  </div>
562
563	
563<script>
564		var imageVideo = document.getElementById("imagevideo");
565
566function playPause() {
567var el = document.getElementById("playButton");
568if (imageVideo.paused) {
569imageVideo.play();
570el.className = "stop";
571} else {
572
573imageVideo.pause();
574el.className = "play";
575}
576}
577
578
579if(imageVideo){
580	imageVideo.addEventListener("click", playPause, false);
581
582imageVideo.addEventListener("play", function () {
583var el = document.getElementById("playButton");
584el.className = "stop";
585}, true);
586
587imageVideo.addEventListener("pause", function () {
588var el = document.getElementById("playButton");
589el.className = "play";
590}, true);
591
592imageVideo.addEventListener("stop", function () {
593var el = document.getElementById("playButton");
594el.className = "play";
595}, true);
596}
597
598	</script>
598
599
600			
601
602	
603	
604
605	
605<script src="https://cdnjs.cloudflare.com/ajax/libs/Glide.js/3.2.0/glide.min.js" integrity="sha512-IkLiryZhI6G4pnA3bBZzYCT9Ewk87U4DGEOz+TnRD3MrKqaUitt+ssHgn2X/sxoM7FxCP/ROUp6wcxjH/GcI5Q==" crossorigin="anonymous" referrerpolicy="no-referrer"></script>
605
606	
607	
608			<div class="mt-4 row">
609			<div class="col-md-12">
610
611				
612				<div class="mt-2 mb-4 row">
613					<div class="col-12">
614						<h3>MCÖ Akademie</h3>
615
616						<a href="https://marketingclub.at/weiterbildung/digitaler-marketing-booster-sommer-2026">
617							<div class="galery-teaser sidebar square" style="position: relative;  background-position: center; background-size: cover; background-image:url('/assets/_800xAUTO_crop_center-center_none/mcoe_magdas-2_web_379.jpg');">
618								<div class="overlay bottom-bar">
619									<div class="badge-overlay" style="width: 110px;">
620										<span>Weiterbildung</span>
621									</div>
622									<div class="text-overlay">
623										Digital Marketing Booster | Weiterbildung für Führungskräfte | Sommer 2027
624									</div>
625								</div>
626
627
628							</div>
629						</a>
630					</div>
631
632				</div>
633
634			</div>
635		</div>
636	
637
638	
639			<div class="mt-5 row">
640			<div class="col-md-12">
641				<h3>Neue Podcasts</h3>
642			</div>
643		</div>
644		<div class="glide1">
645			<div class="glide__track" data-glide-el="track">
646				<ul class="glide__slides">
647											
648						<li style="min-width: 350px !important; margin-right: 20px;">
649														<a href="https://marketingclub.at/podcasts/victor-vecsei-agentur-marswalk-wir-dürfen-für-ein-neues-zeitalter-bereit-sein">
650								<div style="height: 350px;width: 350px; background-position: center; background-repeat: no-repeat; background-size: contain; background-image:url('/assets/_500xAUTO_crop_center-center_none/Victor-Vecsei-Marswalk-Bild.jpg')"></div>
651							</a>
652
653						</li>
654
655											
656						<li style="min-width: 350px !important; margin-right: 20px;">
657														<a href="https://marketingclub.at/podcasts/john-oakley-ikea-austria-das-zuhause-ist-unser-safe-space">
658								<div style="height: 350px;width: 350px; background-position: center; background-repeat: no-repeat; background-size: contain; background-image:url('/assets/_500xAUTO_crop_center-center_none/IKEA_Oakley_Podcast.png')"></div>
659							</a>
660
661						</li>
662
663											
664						<li style="min-width: 350px !important; margin-right: 20px;">
665														<a href="https://marketingclub.at/podcasts/saskia-gutmann-coca-cola-hbc-wir-produzieren-520-millionen-liter-getränke-im-jahr">
666								<div style="height: 350px;width: 350px; background-position: center; background-repeat: no-repeat; background-size: contain; background-image:url('/assets/_500xAUTO_crop_center-center_none/cc-podcast.png')"></div>
667							</a>
668
669						</li>
670
671											
672						<li style="min-width: 350px !important; margin-right: 20px;">
673														<a href="https://marketingclub.at/podcasts/reinhard-herok-die-klimakrise-macht-keine-pause">
674								<div style="height: 350px;width: 350px; background-position: center; background-repeat: no-repeat; background-size: contain; background-image:url('/assets/_500xAUTO_crop_center-center_none/MCOE_Podcast_Herok_500x500_RZ_DNA9197.jpg')"></div>
675							</a>
676
677						</li>
678
679											
680						<li style="min-width: 350px !important; margin-right: 20px;">
681														<a href="https://marketingclub.at/podcasts/schlögl-slavik-und-schopf-post-ag-unsere-aufgabe-ist-die-digitale-weiterentwicklung">
682								<div style="height: 350px;width: 350px; background-position: center; background-repeat: no-repeat; background-size: contain; background-image:url('/assets/_500xAUTO_crop_center-center_none/Post.jpg')"></div>
683							</a>
684
685						</li>
686
687									</ul>
688
689			</div>
690
691		</div>
692		<a class="mb-2 btn btn-block btn-primary" href="/podcasts">Zur Podcast Übersicht</a>
693
694
695	
696				
697
698	
699	
700	<div class="row" style="display: none;">
701		<div class="col-md-12">
702			<h3>Unsere Partner</h3>
703			
704			<div class="glide">
705				<div class="glide__track" data-glide-el="track" style="margin-bottom: 30px;">
706					<ul class="glide__slides">
707													
708							<li class="glide__slide" data-glide-autoplay="3000">
709								<a href="https://www.wko.at/branchen/w/information-consulting/werbung-marktkommunikation/start.html" target="_blank"><img src="/assets/703_werbung_wi4.jpg" class="img-fluid" alt="703 werbung wi4"></a>
710							</li>
711													
712							<li class="glide__slide" data-glide-autoplay="3000">
713								<a href="https://www.henkel.at/" target="_blank">
713<img src="/assets/HENKEL_LogoFilled_Red_sRGB.png" class="img-fluid" alt="HENKEL Logo Filled Red s RGB"></a>
714							</li>
715													
716							<li class="glide__slide" data-glide-autoplay="3000">
717								<a href="/www.schlumberger.at" target="_blank"><img src="/assets/schlumberger-logo.png" class="img-fluid" alt="Schlumberger logo"></a>
718							</li>
719													
720							<li class="glide__slide" data-glide-autoplay="3000">
721								<a href="https://biteme.digital/" target="_blank"><img src="/assets/bjoern_fig.png" class="img-fluid" alt="Bjoern fig"></a>
722							</li>
723													
724							<li class="glide__slide" data-glide-autoplay="3000">
725								<a href="https://www.fh-wien.ac.at/" target="_blank"><img src="/assets/Fhwien-Logo_2025-09-22-215730_vsjc.png" class="img-fluid" alt="Fhwien Logo"></a>
726							</li>
727													
728							<li class="glide__slide" data-glide-autoplay="3000">
729								<a href="https://www.pixelart-agency.com/de/" target="_blank"><img src="/assets/Pixelart-Logo-Reinzeichnung_d.png" class="img-fluid" alt="Pixelart Logo Reinzeichnung d"></a>
730							</li>
731													
732							<li class="glide__slide" data-glide-autoplay="3000">
733								<a href="https://www.green-marketing-award.at/" target="_blank"><img src="/assets/Logo-GMA-claim.png" class="img-fluid" alt="Logo GMA claim"></a>
734							</li>
735													
736							<li class="glide__slide" data-glide-autoplay="3000">
737								<a href="https://www.observer.at" target="_blank"><img src="/assets/OBSERVER-Brand-Intelligence-2023.png" class="img-fluid" alt="OBSERVER Brand Intelligence 2023"></a>
738							</li>
739													
740							<li class="glide__slide" data-glide-autoplay="3000">
741								<a href="https://www.brainds.com" target="_blank"><img src="/assets/BRAINDS_Logo_01_black_rgb.png" class="img-fluid" alt="BRAINDS Logo 01 black rgb"></a>
742							</li>
743													
744							<li class="glide__slide" data-glide-autoplay="3000">
745								<a href="https://medianet.at/home/" target="_blank"><img src="/assets/medianet_logo.jpg" class="img-fluid" alt="Medianet logo"></a>
746							</li>
747													
748							<li class="glide__slide" data-glide-autoplay="3000">
749								<a href="https://momentum.wien" target="_blank"><img src="/assets/Momentum-Logo.jpg" class="img-fluid" alt="Momentum Logo"></a>
750							</li>
751													
752							<li class="glide__slide" data-glide-autoplay="3000">
753								<a href="https://www.gewista.at" target="_blank"><img src="/assets/Gewista_Logo_glatt_RGB_72dpi-1_2026-01-30-001458_hdvu.png" class="img-fluid" alt="Gewista Logo glatt RGB 72dpi 1"></a>
754							</li>
755													
756							<li class="glide__slide" data-glide-autoplay="3000">
757								<a href="https://havasvillage.wien/#hero" target="_blank"><img src="/assets/logo-new.png" class="img-fluid" alt="Logo new"></a>
758							</li>
759													
760							<li class="glide__slide" data-glide-autoplay="3000">
761								<a href="https://www.dieimagemacher.at/" target="_blank"><img src="/assets/logo-rgb72ppi.png" class="img-fluid" alt="Logo-rgb72ppi"></a>
762							</li>
763													
764							<li class="glide__slide" data-glide-autoplay="3000">
765								<a href="https://www.derstandard.at/" target="_blank"><img src="/assets/DER_STANDARD_schwarz.svg" class="img-fluid" alt="DER STANDARD schwarz"></a>
766							</li>
767													
768							<li class="glide__slide" data-glide-autoplay="3000">
769								<a href="https://lsz.at/kongress/future-of-marketing" target="_blank"><img src="/assets/LSZ_Logo_black_mit_Slogan.png" class="img-fluid" alt="LSZ Logo black mit Slogan"></a>
770							</li>
771													
772							<li class="glide__slide" data-glide-autoplay="3000">
773								<a href="https://www.otago.at/" target="_blank"><img src="/assets/OT_logo_RGB.png" class="img-fluid" alt="OT logo RGB"></a>
774							</li>
775													
776							<li class="glide__slide" data-glide-autoplay="3000">
777								<a href="https://www.leadersnet.at/" target="_blank"><img src="/assets/logo_oln-leadersnet_72dpi_rgb.png" class="img-fluid" alt="Logo oln leadersnet 72dpi rgb"></a>
778							</li>
779													
780							<li class="glide__slide" data-glide-autoplay="3000">
781								<a href="https://at.coca-colahellenic.com/de" target="_blank"><img src="/assets/CC-HBC.png" class="img-fluid" alt="CC HBC"></a>
782							</li>
783													
784							<li class="glide__slide" data-glide-autoplay="3000">
785								<a href="https://bankaustria.at" target="_blank">
785<img src="/assets/800px-Bank_Austria-logo.svg.png" class="img-fluid" alt="800px-Bank_Austria-logo.svg"></a>
786							</li>
787													
788							<li class="glide__slide" data-glide-autoplay="3000">
789								<a href="http://www.post.at" target="_blank"><img src="/assets/Post_Horn_RGB.png" class="img-fluid" alt="Post Horn RGB"></a>
790							</li>
791											</ul>
792				</div>
793
794			</div>
795		</div>
796	</div>
797
798	<div class="row" style="">
799
800		<div class="mt-5 col-md-12">
801			<h3>Weitere Branchenevents</h3>
802
803			
803<script type='text/javascript'></script>
803
804			<div id='eventoncontent' style="margin-bottom: 5px; width:100%"></div>
805			<p class="small">powered by
806				<a href="https://marketinglive.events" target="_blank">MARKETINGLIVE.EVENTS</a>
807			</p>
808		</div>
809	</div>
810
811</div>
812		</div>
813	</div>
814
815
816			</div>
817
818			<div class="pt-3 pb-2 mt-5 partners bg-light" style="border-top: solid 1px #eee;">
819				<div class="container">
820					<div class="row">
821																																	<div class="mt-3 mb-3 text-center col-3 col-lg">
822								<a href="http://www.post.at" target="_blank"><img src="/assets/Post_Horn_RGB.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Post Horn RGB"></a>
823							</div>
824																											<div class="mt-3 mb-3 text-center col-3 col-lg">
825								<a href="https://www.otago.at/" target="_blank"><img src="/assets/OT_logo_RGB.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="OT logo RGB"></a>
826							</div>
827																											<div class="mt-3 mb-3 text-center col-3 col-lg">
828								<a href="https://havasvillage.wien/#hero" target="_blank"><img src="/assets/logo-new.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Logo new"></a>
829							</div>
830																											<div class="mt-3 mb-3 text-center col-3 col-lg">
831								<a href="https://www.pixelart-agency.com/de/" target="_blank"><img src="/assets/Pixelart-Logo-Reinzeichnung_d.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Pixelart Logo Reinzeichnung d"></a>
832							</div>
833																											<div class="mt-3 mb-3 text-center col-3 col-lg">
834								<a href="https://www.henkel.at/" target="_blank"><img src="/assets/HENKEL_LogoFilled_Red_sRGB.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="HENKEL Logo Filled Red s RGB"></a>
835							</div>
836																											<div class="mt-3 mb-3 text-center col-3 col-lg">
837								<a href="https://www.gewista.at" target="_blank"><img src="/assets/Gewista_Logo_glatt_RGB_72dpi-1_2026-01-30-001458_hdvu.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Gewista Logo glatt RGB 72dpi 1"></a>
838							</div>
839																												<div class="w-100 d-none d-md-block"></div>
840														<div class="mt-3 mb-3 text-center col-3 col-lg">
841								<a href="https://at.coca-colahellenic.com/de" target="_blank"><img src="/assets/CC-HBC.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="CC HBC"></a>
842							</div>
843																											<div class="mt-3 mb-3 text-center col-3 col-lg">
844								<a href="https://www.wko.at/branchen/w/information-consulting/werbung-marktkommunikation/start.html" target="_blank"><img src="/assets/703_werbung_wi4.jpg" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="703 werbung wi4"></a>
845							</div>
846																											<div class="mt-3 mb-3 text-center col-3 col-lg">
847								<a href="https://www.dieimagemacher.at/" target="_blank"><img src="/assets/logo-rgb72ppi.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Logo-rgb72ppi"></a>
848							</div>
849																											<div class="mt-3 mb-3 text-center col-3 col-lg">
850								<a href="https://www.derstandard.at/" target="_blank"><img src="/assets/DER_STANDARD_schwarz.svg" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="DER STANDARD schwarz"></a>
851							</div>
852																											<div class="mt-3 mb-3 text-center col-3 col-lg">
853								<a href="https://www.brainds.com" target="_blank"><img src="/assets/BRAINDS_Logo_01_black_rgb.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="BRAINDS Logo 01 black rgb"></a>
854							</div>
855																											<div class="mt-3 mb-3 text-center col-3 col-lg">
856								<a href="https://www.observer.at" target="_blank"><img src="/assets/OBSERVER-Brand-Intelligence-2023.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="OBSERVER Brand Intelligence 2023"></a>
857							</div>
858																											<div class="mt-3 mb-3 text-center col-3 col-lg">
859								<a href="https://momentum.wien" target="_blank"><img src="/assets/Momentum-Logo.jpg" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Momentum Logo"></a>
860							</div>
861																												<div class="w-100 d-none d-md-block"></div>
862														<div class="mt-3 mb-3 text-center col-3 col-lg">
863								<a href="https://bankaustria.at" target="_blank">
863<img src="/assets/800px-Bank_Austria-logo.svg.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="800px-Bank_Austria-logo.svg"></a>
864							</div>
865																											<div class="mt-3 mb-3 text-center col-3 col-lg">
866								<a href="https://www.green-marketing-award.at/" target="_blank"><img src="/assets/Logo-GMA-claim.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Logo GMA claim"></a>
867							</div>
868																											<div class="mt-3 mb-3 text-center col-3 col-lg">
869								<a href="/www.schlumberger.at" target="_blank"><img src="/assets/schlumberger-logo.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Schlumberger logo"></a>
870							</div>
871																											<div class="mt-3 mb-3 text-center col-3 col-lg">
872								<a href="https://medianet.at/home/" target="_blank"><img src="/assets/medianet_logo.jpg" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Medianet logo"></a>
873							</div>
874																											<div class="mt-3 mb-3 text-center col-3 col-lg">
875								<a href="https://www.leadersnet.at/" target="_blank"><img src="/assets/logo_oln-leadersnet_72dpi_rgb.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="Logo oln leadersnet 72dpi rgb"></a>
876							</div>
877																											<div class="mt-3 mb-3 text-center col-3 col-lg">
878								<a href="https://lsz.at/kongress/future-of-marketing" target="_blank"><img src="/assets/LSZ_Logo_black_mit_Slogan.png" class="img-fluid" style="max-width: 100%; max-height: 50px;" alt="LSZ Logo black mit Slogan"></a>
879							</div>
880						
881					</div>
882				</div>
883			</div>
884			<footer class="pt-5 pb-5 bg-primary text-light ">
885				<div class="container">
886
887					<div class="row">
888						<div class="col-md-5">
889							<strong>&copy;
890								2026
891								MARKETING CLUB ÖSTERREICH</strong><br>
892							Wohllebengasse 4/6+7<br>
893							A-1040 Wien<br><br>
894
895							Telefon: +43 676 911 43 22<br>
896							E-Mail: [email protected]<br><br>
897
898
899						</div>
900						<div class="col-md-4">
901							<h4>Utilities</h4>
902							
903							<ul class="list-unstyled">
904																	<li>
905										<a class="text-light" href="https://marketingclub.at/seiten/presseunterlagen-und-kontakt">Presse</a>
906									</li>
907																	<li>
908										<a class="text-light" href="https://marketingclub.at/seiten/ueber-uns">Über uns</a>
909									</li>
910																	<li>
911										<a class="text-light" href="https://marketingclub.at/seiten/schutz">Datenschutz</a>
912									</li>
913																	<li>
914										<a class="text-light" href="https://marketingclub.at/seiten/formulare">Formulare</a>
915									</li>
916																	<li>
917										<a class="text-light" href="https://marketingclub.at/seiten/impressum">Impressum</a>
918									</li>
919																	<li>
920										<a class="text-light" href="https://marketingclub.at/seiten/entities">Entitäten</a>
921									</li>
922								
923							</ul>
924
925						</div>
926						<div class="col-md-3">
927							<h4>Social Media</h4>
928							<a style="margin-right: 5px;" href="https://www.facebook.com/Marketingclub.at/" target="_blank">
929								<i class="fab fa-3x fa-facebook fa-inverse"></i>
930							</a>
931							<a style="margin-right: 5px;" href="https://www.instagram.com/marketingclub.at/?hl=en" target="_blank">
932								<i class="fab fa-3x fa-instagram fa-inverse"></i>
933							</a>
934
935
936							<a style="margin-right: 5px;" href="https://www.linkedin.com/company/marketing-club-%C3%B6sterreich" target="_blank">
937								<i class="fab fa-3x fa-linkedin fa-inverse"></i>
938							</a>
939
940						</div>
941
942					</div>
943
944
945				</div>
946			</footer>
947			
947<script src="/mco.js"></script>
947
948
949						
950			<style>
951				label[for="form-input-drip"],
952				#form-input-drip {
953					display: none;
954				}
955			</style>
956
957
958		
958<script src="https://marketingclub.at/cpresources/eb490e2d/script.js?v=1753169149"></script>
958</body>
959	</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.