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https://arubahealthmonitor.com/agp-article/942330281-studionorth-expands-tom-index-beyond-top-100-rankings

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361  <h1 class="mb-3 text-3xl font-bold leading-tight md:text-5xl">StudioNorth expands TOM Index beyond Top 100 rankings</h1>
362  <div class="mb-5 flex items-center gap-4 text-base">
363    <span class="text-gray-600">Sep. 15, 2026</span>
364  </div>
365  <div class="leading-normal mb-4 text-near-black markdown-content">
366    By AI, Created 11:00 UTC, Sep 15, 2026, <a target="_blank" rel="noopener noreferrer" href="https://www.affinitygrouppublishing.com/">AGP</a> - <p>StudioNorth has expanded its TOM Index from four categories to nine, adding new healthcare and enterprise technology views that surface every brand found in AI research. The update is meant to show how brands rank in both human awareness and AI-driven visibility, not just the top 100.</p>
367<p><strong>Why it matters:</strong>
368- The TOM Index is moving from a narrow leaderboard to a broader market visibility signal.
369- The shift matters because AI systems now influence which brands buyers see first in early shortlist formation.
370- Marketing and sales leaders can use the expanded view to spot visibility gaps, category movement, and identity fragmentation.</p>
371<p><strong>What happened:</strong>
372- StudioNorth expanded the TOM Index from four categories to nine.
373- The update adds five healthcare and enterprise technology categories: Diagnostic Imaging, Clinical Documentation, Revenue Cycle, Patient Engagement, and Enterprise Applications.
374- The TOM Index now shows every brand surfaced by the large language models used in the research, not just the top 100.
375- Each surfaced brand appears by name with a composite TOM Score.
376- StudioNorth said the rankings are editorially independent and cannot be bought, boosted, or removed.</p>
377<p><strong>The details:</strong>
378- TOM stands for Top of Mind and Top of Model.
379- Top of Mind measures how clearly people recognize, understand, trust, and choose a brand.
380- Top of Model measures how accurately AI systems surface and compare a brand in buying-context prompts.
381- The TOM Index uses hundreds of buying-context prompts across Claude, ChatGPT, and Gemini.
382- The Index combines those prompts with publicly verifiable market signals to create each TOM Score.
383- New interactive sorting lets visitors explore each category from different angles.
384- Each TOM Score Snapshot shows a brand’s latest published rank and scores.
385- The snapshots break out all five Top of Mind dimensions, three Top of Model dimensions, and comparisons with category leaders.
386- The expanded view can expose when AI systems split one brand family across multiple identities.
387- In August Networking results, the HPE family appeared under six labels, including HPE, Aruba, HPE Aruba Networking, and Hewlett Packard Enterprise.
388- StudioNorth reports those labels as surfaced to show identity fragmentation that standard rankings can hide.</p>
389<p><strong>Between the lines:</strong>
390- The expansion reflects a broader change in how brand visibility is measured.
391- Traditional Top 100 lists show rank, but they can miss brands that are present in AI outputs without making the cutoff.
392- The new format gives more weight to visibility patterns and score movement inside a category.
393- The example of WWT shows that a brand can rise because of AI visibility even if awareness metrics slip.
394- In Solutions Providers, WWT moved from No. 10 in June to No. 3 in August.
395- WWT’s Top of Mind score edged down from 78.33 to 76.67.
396- WWT’s Top of Model score nearly doubled from 15.14 to 29.89.
397- The full gain in WWT’s composite TOM Score came from AI visibility.</p>
398<p><strong>What's next:</strong>
399- StudioNorth plans to publish trend data and insights on market movers as the TOM Index evolves.
400- The company will track visibility shifts, category momentum, and brands changing position as new LLMs surface results.
401- The rankings will be updated regularly.
402- StudioNorth will add new healthcare and enterprise technology categories month by month.
403- StudioNorth also offers a Brand Visibility Audit for a brand-specific view against competitors.
404- The audit applies the same Top of Mind and Top of Model framework across human and AI-driven buying environments.
405- The TOM Index is available at <a target="_blank" rel="noopener noreferrer" href="https://TOMIndex.com">TOMIndex.com</a>.
406- StudioNorth shared social links for LinkedIn, Instagram, Facebook, and X.</p>
407  </div>
408  <p class="text-sm text-neutral-500">
409    Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on
410    <a target="_blank" href="https://www.einpresswire.com/article/942277102?promo=4400" class="underline text-blue-600 hover:no-underline">original source content</a>
411    and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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755      </div>
756      <form data-action="submit->alert-dialog#submit" method="POST" action="/alerts" class="flex flex-col gap-[10px]">
757  <input type="hidden" name="authenticity_token" value="3Jd8WPg74HNfn_aqDkG6aHNOqLxorg4jDZH7hUE8_qA=">
758
759  <input data-alert-dialog-target="fullnameInput" type="text" name="fullname" aria-label="full name" id="alert-dialog-fullname" autocomplete="off" tabindex="-1">
760  <label class="inline-block self-start rounded-control bg-brand-yellow px-2.5 py-0.5 text-base leading-none" for=alert-dialog-email-subscribe>Email Address</label>
761  <input
762    data-alert-dialog-target="emailInput"
763    id=alert-dialog-email-subscribe
764    placeholder="Your email..."
765    name="email"
766    type="email"
767    class="block h-10 w-full rounded-control border border-mid-gray bg-transparent px-2.5 text-base text-near-black placeholder:text-near-black focus:outline-none focus:ring-1 focus:ring-near-black"
768    autofocus
769    required
770  >
771  <div class="text-sm text-red-600 empty:hidden" data-alert-dialog-target="errorMessage"></div>
772  <input data-alert-dialog-target="timestampInput" type="hidden" name="timestamp" value="1791241797" autocomplete="off" tabindex="-1">
773  <button type="submit" class="h-10 w-full rounded-control bg-near-black px-2.5 text-xl font-semibold text-white transition-opacity hover:opacity-90 disabled:cursor-not-allowed disabled:opacity-60">
774    Sign up for free
775  </button>
776  <p class="text-sm">
777    By signing up, you agree to our
778    <a href="/legal/terms" class="underline hover:no-underline" target="_blank">Terms &amp; Conditions.</a>
779  </p>
780</form>
781
782    </div>
783
784    <div data-alert-dialog-target="checkEmail" class="hidden flex flex-col gap-5">
785      <h3 class="text-3xl font-bold leading-tight">Check Your Email!</h3>
786      <p class="text-base">We sent a one-time activation link to <b data-alert-dialog-target="userEmail"></b>. <br/><br/>  Confirm it's you by clicking the email link. <br/><br/>  If the email is not in your inbox, check spam or <a class="underline hover:no-underline" data-action="click->alert-dialog#showForm" href="#">try again</a>.</p>
787    </div>
788
789    <div data-alert-dialog-target="welcomeBack" class="hidden flex flex-col gap-5">
790      <h3 class="text-3xl font-bold leading-tight">Welcome back!</h3>
791      <p class="text-base"><b data-alert-dialog-target="welcomeBackEmail"></b> is already signed up. Check your inbox for updates.</p>
792    </div>
793
794    <div data-alert-dialog-target="activated" class="hidden flex flex-col gap-5">
795      <h3 class="text-3xl font-bold leading-tight">Success!</h3>
796      <p class="text-base">You have successfully confirmed your email and are subscribed to <b>Aruba Health Monitor</b> daily news alert.</p>
797    </div>
798
799    <div data-alert-dialog-target="alreadyActivated" class="hidden flex flex-col gap-5">
800      <h3 class="text-3xl font-bold leading-tight">Already activated</h3>
801      <p class="text-base">It looks like you have already confirmed and are receiving the <b>Aruba Health Monitor</b> daily news alert.</p>
802    </div>
803
804    <div data-alert-dialog-target="activateErrorMessage" class="hidden flex flex-col gap-5">
805      <h3 class="text-3xl font-bold leading-tight">Oops!</h3>
806      <p class="text-base">It looks like something went wrong. Please try again.</p>
807      <form data-action="submit->alert-dialog#submit" method="POST" action="/alerts" class="flex flex-col gap-[10px]">
808  <input type="hidden" name="authenticity_token" value="3Jd8WPg74HNfn_aqDkG6aHNOqLxorg4jDZH7hUE8_qA=">
809
810  <input data-alert-dialog-target="fullnameInput" type="text" name="fullname" aria-label="full name" id="alert-dialog-fullname" autocomplete="off" tabindex="-1">
811  <label class="inline-block self-start rounded-control bg-brand-yellow px-2.5 py-0.5 text-base leading-none" for=alert-dialog-email-error>Email Address</label>
812  <input
813    data-alert-dialog-target="emailInput"
814    id=alert-dialog-email-error
815    placeholder="Your email..."
816    name="email"
817    type="email"
818    class="block h-10 w-full rounded-control border border-mid-gray bg-transparent px-2.5 text-base text-near-black placeholder:text-near-black focus:outline-none focus:ring-1 focus:ring-near-black"
819    autofocus
820    required
821  >
822  <div class="text-sm text-red-600 empty:hidden" data-alert-dialog-target="errorMessage"></div>
823  <input data-alert-dialog-target="timestampInput" type="hidden" name="timestamp" value="1791241797" autocomplete="off" tabindex="-1">
824  <button type="submit" class="h-10 w-full rounded-control bg-near-black px-2.5 text-xl font-semibold text-white transition-opacity hover:opacity-90 disabled:cursor-not-allowed disabled:opacity-60">
825    Sign up for free
826  </button>
827  <p class="text-sm">
828    By signing up, you agree to our
829    <a href="/legal/terms" class="underline hover:no-underline" target="_blank">Terms &amp; Conditions.</a>
830  </p>
831</form>
832
833    </div>
834
835    <div data-alert-dialog-target="deactivated" class="hidden flex flex-col gap-5">
836      <h3 class="text-3xl font-bold leading-tight">You are Unsubscribed!</h3>
837      <p class="text-base">You are no longer receiving the <b>Aruba Health Monitor</b> daily news alert.</p>
838    </div>
839
840    <div data-alert-dialog-target="alreadyDeactivated" class="hidden flex flex-col gap-5">
841      <h3 class="text-3xl font-bold leading-tight">Already unsubscribed</h3>
842      <p class="text-base">You are no longer receiving the <b>Aruba Health Monitor</b> daily news alert.</p>
843    </div>
844
845    <div data-alert-dialog-target="deactivateErrorMessage" class="hidden flex flex-col gap-5">
846      <h3 class="text-3xl font-bold leading-tight">Oops!</h3>
847      <p class="text-base">Try clicking the Unsubscribe link in the email again and if it still doesn't work, <a href="/contact" class="underline hover:no-underline">contact us</a>.</p>
848    </div>
849    </div>
850  </dialog>
851</div>
852
853
854<script type="module" src="/js/app.js?v55f0ece6a03518a165037e4b2fb8d138bf614a7a"></script>
854
855</body>
856</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.