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} 123 124 #nwd-site-shell { 125 --nwd-ink: #2e3142; 126 --nwd-white: #fefefe; 127 --nwd-edge: clamp(20px, 3.75vw, 64px); 128 --nwd-duration: 550ms; 129 font-family: 'Rajdhani', sans-serif; 130 } 131 132 #nwd-site-shell *, 133 #nwd-site-shell *::before, 134 #nwd-site-shell *::after { box-sizing: border-box; } 135 136 #nwd-site-header { 137 position: fixed; 138 inset: 0 0 auto; 139 z-index: 99990; 140 display: flex; 141 align-items: center; 142 justify-content: space-between; 143 gap: 24px; 144 padding: max(16px, env(safe-area-inset-top)) var(--nwd-edge) 16px; 145 color: var(--nwd-ink); 146 pointer-events: none; 147 } 148 149 #nwd-site-header > * { pointer-events: auto; } 150 #nwd-site-header[data-tone="white"] { color: var(--nwd-white); } 151 #nwd-site-shell[data-menu-open] #nwd-site-header { visibility: hidden; } 152 153 #nwd-site-shell .nwd-site-brand { 154 position: relative; 155 display: block; 156 flex: 0 0 auto; 157 width: clamp(82px, 8vw, 120px); 158 height: clamp(34px, 3.5vw, 50px); 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326 width: fit-content; 327 padding: 4px 0; 328 color: var(--nwd-white); 329 font-size: 16px; 330 line-height: 1.4; 331 text-decoration: none; 332 } 333 334 #nwd-site-menu .nwd-site-detail-link:hover { text-decoration: underline; } 335 336 /* Keep controls below the WordPress toolbar when logged in. */ 337 body.admin-bar #nwd-site-header { top: 32px; } 338 body.admin-bar #nwd-site-menu .nwd-site-menu-top { padding-top: 48px; } 339 340 @media (max-width: 782px) { 341 body.admin-bar #nwd-site-header { top: 46px; } 342 body.admin-bar #nwd-site-menu .nwd-site-menu-top { padding-top: 62px; } 343 } 344 345 @media (prefers-reduced-motion: reduce) { 346 #nwd-site-shell *, #nwd-site-shell *::before, #nwd-site-shell *::after { 347 transition: none !important; 348 animation: none !important; 349 } 350 } 351</style> 352 353<div id="nwd-site-shell"> 354 <header id="nwd-site-header" aria-label="Site header" data-tone="blue"> 355 <a class="nwd-site-brand" href="/" aria-label="Nichols WD home"> 356 <img loading="lazy" class="nwd-site-logo-white" src="https://media.nicholswd.com/NWDWHILOGO.svg" alt="" width="120" height="50" decoding="async"> 357 <img loading="lazy" class="nwd-site-logo-blue" src="https://media.nicholswd.com/NWDLOGO.svg" alt="" width="120" height="50" decoding="async"> 358 </a> 359 <button id="nwd-site-open" class="nwd-site-button" type="button" aria-haspopup="dialog" aria-controls="nwd-site-menu" aria-expanded="false">MENU</button> 360 </header> 361 362 <dialog id="nwd-site-menu" aria-label="Main menu"> 363 <div class="nwd-site-menu-scroll"> 364 <div class="nwd-site-menu-top"> 365 <a class="nwd-site-brand" href="/" aria-label="Nichols WD home"> 366 <img loading="lazy" src="https://media.nicholswd.com/NWDWHILOGO.svg" alt="" width="120" height="50" decoding="async"> 367 </a> 368 <button id="nwd-site-close" class="nwd-site-button" type="button" autofocus>CLOSE</button> 369 </div> 370 371 <nav aria-label="Main navigation"> 372 <ul> 373 <li><a class="nwd-site-nav-link" href="/about/">About</a></li> 374 <li><a class="nwd-site-nav-link" href="/our-work/">Our Work</a></li> 375 <li><a class="nwd-site-nav-link" href="/insights/">Insights</a></li> 376 <li><a class="nwd-site-nav-link" href="https://sitecontrol.nicholswd.com/">SiteControl</a></li> 377 <li><a class="nwd-site-nav-link" href="/contact/">Custom Project</a></li> 378 </ul> 379 </nav> 380 381 <div class="nwd-site-menu-bottom"> 382 <div> 383 <p class="nwd-site-label">Contact us</p> 384 <a class="nwd-site-detail-link" href="tel:+13204336284">(320) 433-6284</a> 385 </div> 386 <div> 387 <p class="nwd-site-label">Legal</p> 388 <a class="nwd-site-detail-link" href="/terms-of-service/">Terms of Service</a> 389 <a class="nwd-site-detail-link" href="/privacy-policy/">Privacy Policy</a> 390 </div> 391 </div> 392 </div> 393 </dialog> 394</div></div></div> 395</div> 396</div> 397</div> 398 </div> 399 </header> 400 <div id="et-main-area"> 401 402<div id="main-content"> 403 404 405 406 <article id="post-305888" class="post-305888 page type-page status-publish hentry"> 407 408 409 <div class="entry-content"> 410 <div class="et-l et-l--post"> 411 <div class="et_builder_inner_content"> 412 <div class="et_pb_section_0 et_pb_section et_section_regular et_flex_section" data-logo="light"> 413<div class="et_pb_row_0 et_pb_row et_flex_row"> 414<div class="et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"> 415<div class="et_pb_heading_0 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h1 class="et_pb_module_header">NWD Insights</h1></div></div> 416</div> 417</div> 418</div> 419 420<div class="et_pb_section_1 et_pb_section et_section_regular et_flex_section" data-logo="light"> 421<div class="et_pb_row_1 et_pb_row et_flex_row"> 422<div class="et_pb_column_1 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone"> 423<div class="et_pb_group_0 et_pb_group et-last-child et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough"><div class="et_pb_heading_1 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h3 class="et_pb_module_header">Browse by Category</h3></div></div><div class="et_pb_heading_2 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="0" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Business Strategy</h6></div></div><div class="et_pb_heading_3 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="1" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Community Involvement</h6></div></div><div class="et_pb_heading_4 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="2" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Content Strategy</h6></div></div><div class="et_pb_heading_5 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="3" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Drones</h6></div></div><div class="et_pb_heading_6 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="4" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Innovation</h6></div></div><div class="et_pb_heading_7 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="5" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Marketing Basics</h6></div></div><div class="et_pb_heading_8 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="6" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">SEO</h6></div></div><div class="et_pb_heading_9 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="7" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Social Media</h6></div></div><div class="et_pb_heading_10 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="8" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Tools and Resources</h6></div></div><div class="et_pb_heading_11 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="9" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Visual Storytelling</h6></div></div><div class="et_pb_heading_12 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="10" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Web Design</h6></div></div><div class="et_pb_heading_13 et_pb_heading et_clickable et_pb_module et_flex_module" data-loop-item="11" data-loop-key="loop-ep3tifk5mz" data-loop-source="loop-ep3tifk5mz"><div class="et_pb_heading_container"><h6 class="et_pb_module_header">Workspace</h6></div></div></div> 424</div> 425 426<div class="et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_16_24 et_flex_column_16_24_tablet et_flex_column_24_24_phone"><div class="et_pb_group_1 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="0" data-loop-key="loop-vh8dw8wqth" data-loop-source="loop-vh8dw8wqth"> 427<div class="et_pb_heading_14 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Greater Saint Cloud’s Top 5 Websites</h5></div></div> 428 429<div class="et_pb_heading_15 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">This is probably counterintuitive for a web designer to do, but I appreciate the hard […] <a href="https://nicholswd.com/top-st-cloud-sites/">...</a></h5></div></div> 430 431<a class="et_pb_icon_0 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/top-st-cloud-sites/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 432</div><div class="et_pb_group_2 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="1" data-loop-key="loop-vh8dw8wqth" 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People are […] <a href="https://nicholswd.com/which-cms-is-right-for-you-deep-dives-into-wordpress-squarespace-wix-more/">...</a></h5></div></div> 454 455<a class="et_pb_icon_4 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/which-cms-is-right-for-you-deep-dives-into-wordpress-squarespace-wix-more/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 456</div><div class="et_pb_post_nav_0 et_pb_posts_nav nav-single et_pb_module et_flex_module" data-target-loop="loop-vh8dw8wqth"><span class="nav-next"><a href="https://nicholswd.com/nwd-insights/?loop-vh8dw8wqth=2" rel="next" class=""><span class="nav-label">Next</span><span class="meta-nav"> →</span></a></span></div></div> 457</div> 458 459<div class="et_pb_row_2 et_pb_row et-vb-row--no-module et_flex_row"> 460<div class="et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"></div> 461</div> 462</div> 463 464<div class="et_pb_section_2 et_pb_section et_section_regular et_flex_section" data-logo="light"> 465<div class="et_pb_row_3 et_pb_row et_flex_row"> 466<div class="et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"><div class="et_pb_group_6 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="0" data-loop-key="loop-hixj4ar89p" data-loop-source="loop-hixj4ar89p"> 467<div class="et_pb_heading_24 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Greater Saint Cloud’s Top 5 Websites</h5></div></div> 468 469<div class="et_pb_heading_25 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">This is probably counterintuitive for a web designer to do, […]...</h5></div></div> 470 471<a class="et_pb_icon_5 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/top-st-cloud-sites/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 472</div><div class="et_pb_group_7 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="1" data-loop-key="loop-hixj4ar89p" data-loop-source="loop-hixj4ar89p"> 473<div class="et_pb_heading_26 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Why Most Agencies Donât Understand Small Businesses</h5></div></div> 474 475<div class="et_pb_heading_27 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">There is a quiet frustration that shows up again and […]...</h5></div></div> 476 477<a class="et_pb_icon_6 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/why-agencies-dont-understand-small-businesses/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 478</div><div class="et_pb_group_8 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="2" data-loop-key="loop-hixj4ar89p
478" data-loop-source="loop-hixj4ar89p"> 479<div class="et_pb_heading_28 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">The Problem With âGrowth at All Costsâ Marketing</h5></div></div> 480 481<div class="et_pb_heading_29 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">The idea of growth at all costs has become deeply […]...</h5></div></div> 482 483<a class="et_pb_icon_7 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/growth-at-all-costs-marketing/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 484</div><div class="et_pb_group_9 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="3" data-loop-key="loop-hixj4ar89p" data-loop-source="loop-hixj4ar89p"> 485<div class="et_pb_heading_30 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Stop Chasing Clicks: Start Building a Marketing System That Scales</h5></div></div> 486 487<div class="et_pb_heading_31 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">More Than Just Visibility I recently met with one of […]...</h5></div></div> 488 489<a class="et_pb_icon_8 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/marketing-system-that-scales/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 490</div><div class="et_pb_group_10 et_pb_group et_pb_module et_flex_group et_pb_css_mix_blend_mode_passthrough" data-loop-item="4" data-loop-key="loop-hixj4ar89p" data-loop-source="loop-hixj4ar89p"> 491<div class="et_pb_heading_32 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Which CMS is Right for You? Deep Dives into WordPress, Squarespace, Wix & More</h5></div></div> 492 493<div class="et_pb_heading_33 et_pb_heading et_pb_module et_flex_module"><div class="et_pb_heading_container"><h5 class="et_pb_module_header">Choosing a CMS in 2025 is a bit like choosing […]...</h5></div></div> 494 495<a class="et_pb_icon_9 et_pb_icon et_clickable et_pb_module et_flex_module" href="https://nicholswd.com/which-cms-is-right-for-you-deep-dives-into-wordpress-squarespace-wix-more/"><span class="et_pb_icon_wrap"><span class="et-pb-icon">$</span></span></a> 496</div><div class="et_pb_post_nav_1 et_pb_posts_nav nav-single et_pb_module et_flex_module" data-target-loop="loop-vh8dw8wqth"><span class="nav-next"><a href="https://nicholswd.com/nwd-insights/?loop-vh8dw8wqth=2" rel="next" class=""><span class="nav-label">Next</span><span class="meta-nav"> →</span></a></span></div></div> 497</div> 498</div> 499 </div> 500 </div> 501 </div> 502 503 504 </article> 505 506 507 508</div> 509 510 <footer class="et-l et-l--footer"> 511 <div class="et_builder_inner_content"> 512 <div class="et_pb_section_0_tb_footer et_pb_section et_section_regular et_flex_section"> 513<div class="et_pb_row_0_tb_footer et_pb_row et_flex_row"> 514<div class="et_pb_column_0_tb_footer et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone"> 515<div class="et_pb_code_0_tb_footer et_pb_code et_pb_module"><div class="et_pb_code_inner"><footer class="nwd-site-footer"> 516 <div class="nwd-container nwd-footer__container"> 517 518 <nav 519 class="nwd-footer__social-nav" 520 aria-label="Nichols WD social media" 521 > 522 <ul class="nwd-footer__socials"> 523 524 <li> 525 <a 526 class="nwd-footer__social-link" 527 href="https://www.youtube.com/@nicholswd" 528 target="_blank" 529 rel="noopener noreferrer" 530 aria-label="Nichols WD on YouTube" 531 > 532 <svg
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