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1 <title>SEO Consultancy & Agency Cardiff, UK | True SEO Consultants</title><meta name="description" content="Cardiff based SEO consultancy working across the UK. Semantic SEO, local SEO and AI search visibility, billed against KPIs you sign off. Free 30 minute audit."/><meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/><link rel="canonical" href="https://trueseo.co.uk/" /><meta property="og:locale" content="en_GB" /><meta property="og:type" content="website" /><meta property="og:title" content="SEO Consultancy & Agency Cardiff, UK | True SEO Consultants" /><meta property="og:description" content="Cardiff based SEO consultancy working across the UK. Semantic SEO, local SEO and AI search visibility, billed against KPIs you sign off. Free 30 minute audit." /><meta property="og:url" content="https://trueseo.co.uk/" /><meta property="og:site_name" content="TRUE SEO" /><meta property="og:updated_time" content="2026-09-28T01:12:39+00:00" /><meta property="og:image" content="https://trueseo.co.uk/wp-content/uploads/2025/01/True-SEO-Team.webp" /><meta property="og:image:secure_url" content="https://trueseo.co.uk/wp-content/uploads/2025/01/True-SEO-Team.webp" /><meta property="og:image:width" content="2000" /><meta property="og:image:height" content="1335" /><meta property="og:image:alt" content="True SEO Team" /><meta property="og:image:type" content="image/webp" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:title" content="SEO Consultancy & Agency Cardiff, UK | True SEO Consultants" /><meta name="twitter:description" content="Cardiff based SEO consultancy working across the UK. Semantic SEO, local SEO and AI search visibility, billed against KPIs you sign off. Free 30 minute audit." /><meta name="twitter:image" content="https://trueseo.co.uk/wp-content/uploads/2025/01/True-SEO-Team.webp" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Mohammad A Mahmud" /><meta name="twitter:label2" content="Time to read" /><meta name="twitter:data2" content="38 minutes" /><meta name="p:domain_verify" content="1ffd5c4cd2321f2c43445c939c647208" /><link rel='dns-prefetch' href='//www.googletagmanager.com' /><link rel='preconnect' href='//cdn.trustindex.io' /><link rel='preconnect' href='//maps.google.com' /><link rel="alternate" type="application/rss+xml" title="TRUE SEO » Feed" href="https://trueseo.co.uk/feed/" /><link rel="alternate" type="application/rss+xml" title="TRUE SEO » Comments Feed" href="https://trueseo.co.uk/comments/feed/" /><link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://trueseo.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ftrueseo.co.uk%2F" /><link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://trueseo.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ftrueseo.co.uk%2F&format=xml" /><style id="wp-img-auto-sizes-contain-inline-css">img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px} 2/*# sourceURL=wp-img-auto-sizes-contain-inline-css */</style><link data-optimized="2" rel="stylesheet" href="https://trueseo.co.uk/wp-content/litespeed/css/2a52fee2db882e91750c544771e4acfd.css?ver=17a52" /><style id="ugb-style-css-inline-css">:root {--stk-block-width-default-detected: 1290px;} 3#start-resizable-editor-section{display:none}@media only screen and (min-width:1000px){:where(.has-text-align-left) .stk-block-divider{--stk-dots-margin-left:0;--stk-dots-margin-right:auto}:where(.has-text-align-right) .stk-block-divider{--stk-dots-margin-right:0;--stk-dots-margin-left:auto}:where(.has-text-align-center) .stk-block-divider{--stk-dots-margin-right:auto;--stk-dots-margin-left:auto}.stk-block.stk-block-divider.has-text-align-center{--stk-dots-margin-right:auto;--stk-dots-margin-left:auto}.stk-block.stk-block-divider.has-text-align-right{--stk-dots-margin-right:0;--stk-dots-margin-left:auto}.stk-block.stk-block-divider.has-text-align-left{--stk-dots-margin-left:0;--stk-dots-margin-right:auto}.stk-block-feature>*>.stk-row{flex-wrap:var(--stk-feature-flex-wrap,nowrap)}.stk-row{flex-wrap:nowrap}.stk--hide-desktop,.stk--hide-desktop.stk-block{display:none!important}}
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282<path d="m9.2 13.4 1.9 1.9 3.7-3.9"/></svg></span><span class="mm-tx"><span class="mm-t">SEO Audit Service</span><span class="mm-d">A full technical and content diagnosis, in writing</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-4586"><a href="https://trueseo.co.uk/niche-marketing-seo-blueprint/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m9 4.5 6 2.2 5-2.2v13l-5 2.2-6-2.2-5 2.2v-13z"/><path d="M9 4.5v13M15 6.7v13"/></svg></span><span class="mm-tx"><span class="mm-t">The Niche Marketing Blueprint</span><span class="mm-d">Own a narrow market before you widen it</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3353"><a href="https://trueseo.co.uk/bespoke-seo-service/" class="ct-menu-link"><span class="mm-ic" 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r="2.2"/><path d="M11 7 6.2 15.9M13 7l4.8 8.9M7.3 18h9.4"/></svg></span><span class="mm-tx"><span class="mm-t">Semantic SEO</span><span class="mm-d">Topical authority built on entities, not keywords</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3176"><a href="https://trueseo.co.uk/technical-on-page-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="3.2" y="4.4" width="17.6" height="15.2" rx="2.2"/><path d="m9.4 9.6-2.6 2.5 2.6 2.5M14.6 9.6l2.6 2.5-2.6 2.5"/></svg></span><span class="mm-tx"><span class="mm-t">On-Page SEO</span><span class="mm-d">Crawling, indexing, speed and page structure</span></span></a></li><li class="mm-star menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-4987"><a href="https://trueseo.co.uk/ai-search-optimisation/" 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menu-item-object-page mm-l menu-item-5054"><a href="https://trueseo.co.uk/white-label-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m12 3.6 8.4 4.2-8.4 4.2-8.4-4.2z"/><path d="m3.6 12 8.4 4.2 8.4-4.2M3.6 16.2 12 20.4l8.4-4.2"/></svg></span><span class="mm-tx"><span class="mm-t">White Label SEO (B2B)</span><span class="mm-d">SEO, AEO and GEO delivered under your brand</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-2969"><a href="https://trueseo.co.uk/optimised-web-design-service/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="3.2" y="4.4" width="17.6" height="15.2" rx="2.2"/><path d="M3.2 9.4h17.6M9 9.4v10.2"/></svg></span><span class="mm-tx"><span class="mm-t">Optimised Web Design</span><span class="mm-d">A site built to rank and to convert</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3329"><a href="https://trueseo.co.uk/social-media-marketing-agency-services/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="17.8" cy="6" r="2.4"/><circle cx="6.2" cy="12" r="2.4"/><circle cx="17.8" cy="18" r="2.4"/><path d="m8.3 10.9 7.4-3.8M8.3 13.1l7.4 3.8"/></svg></span><span class="mm-tx"><span class="mm-t">Social Media Marketing</span><span class="mm-d">Content that supports search, not just reach</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5558"><a href="https://trueseo.co.uk/digital-marketing-campaigns/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M4 10.2v3.6a2 2 0 0 0 2 2h2l8 3.8V4.4L8 8.2H6a2 2 0 0 0-2 2z"/><path d="M18.8 9.2a4.2 4.2 0 0 1 0 5.6"/></svg></span><span class="mm-tx"><span class="mm-t">Digital Marketing Campaigns</span><span class="mm-d">Search, paid and outreach run as one plan</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5559"><a href="https://trueseo.co.uk/seo-and-ppc-management/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="8.4"/><circle cx="12" cy="12" r="4.4"/><circle cx="12" cy="12" r="1.1"/></svg></span><span class="mm-tx"><span class="mm-t">SEO and PPC Management</span><span class="mm-d">Organic and paid managed against the same targets</span></span></a></li></ul></li><li class="mm-rail menu-item-909761"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
282<path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li class="mm-mega menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3419"><span class="ct-sub-menu-parent"><a href="https://trueseo.co.uk/industries/" class="ct-menu-link">Industries</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5237"><span class="ct-sub-menu-parent"><a href="#" class="ct-menu-link">Professional Services</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3462"><a href="https://trueseo.co.uk/seo-for-accountants/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="5" y="3.2" width="14" height="17.6" rx="2.2"/><path d="M8.4 7.2h7.2M8.5 12h.1M12 12h.1M15.5 12h.1M8.5 16h.1M12 16h.1M15.5 16h.1"/></svg></span><span class="mm-tx"><span class="mm-t">Accountancy Practice</span><span class="mm-d">Win the practice searches your rivals ignore</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-4934"><a href="https://trueseo.co.uk/seo-for-financial-advisors/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M3.2 20.4h17.6"/><path d="M6.4 20.4v-5.6M11 20.4V8.2M15.5 20.4v-8.6M20 20.4V5.2"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Financial Advisors</span><span class="mm-d">Compliant content that still ranks</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3482"><a href="https://trueseo.co.uk/law-firm-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M12 4.2v16.2M7.4 20.4h9.2M4.6 8.2h14.8"/><path d="m4.6 8.2-2.2 5.6h4.4zM19.4 8.2l-2.2 5.6h4.4z"/></svg></span><span class="mm-tx"><span class="mm-t">Law Firm</span><span class="mm-d">Practice area pages that earn the enquiry</span></span></a></li></ul></li><li class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5238"><span class="ct-sub-menu-parent"><a href="#" class="ct-menu-link">Health & Hospitality</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3506"><a href="https://trueseo.co.uk/healthcare-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M2.8 12.2h4.1l2.1-5.4 3.2 10.8 2.6-6.2 1.6 3.4h4.8"/></svg></span><span class="mm-tx"><span class="mm-t">Healthcare Sector</span><span class="mm-d">Clinic and provider visibility, handled carefully</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3540"><a href="https://trueseo.co.uk/dental-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M8.2 3.4c-2.3 0-3.7 1.8-3.7 4.2 0 3.1 1.1 4.2 1.6 7.3.4 2.5.6 5.7 2.1 5.7s1.7-4.2 2.6-4.2h1.1c.9 0 1.1 4.2 2.6 4.2s1.7-3.2 2.1-5.7c.5-3.1 1.6-4.2 1.6-7.3 0-2.4-1.4-4.2-3.7-4.2-1.6 0-2.3.9-3.1.9s-1.6-.9-3.2-.9z"/></svg></span><span class="mm-tx"><span class="mm-t">Dental Clinic</span><span class="mm-d">Fill the diary from local search</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3528"><a href="https://trueseo.co.uk/hotel-seo-service/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M3.2 19.4v-9.2M3.2 14.4h17.6v5M20.8 19.4v-4.6a3 3 0 0 0-3-3h-6.6v2.6"/><circle cx="7.2" cy="11.4" r="2.2"/></svg></span><span class="mm-tx"><span class="mm-t">Hotel & Accommodation</span><span class="mm-d">Direct bookings instead of portal commission</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5743"><a href="https://trueseo.co.uk/seo-for-letting-agents/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="7.8" cy="14.4" r="4.2"/><path d="m10.9 11.4 8-8 2.2 2.2-2 2 2 2-2.2 2.2-2-2-2 2z"/>
282</svg></span><span class="mm-tx"><span class="mm-t">Lettings & Management</span><span class="mm-d">Landlord searches the portals do not own</span></span></a></li></ul></li><li class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5239"><span class="ct-sub-menu-parent"><a href="#" class="ct-menu-link">Retail, Trade & Brands</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-3555"><a href="https://trueseo.co.uk/ecommerce-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="9.4" cy="19.2" r="1.6"/><circle cx="17.2" cy="19.2" r="1.6"/><path d="M2.8 4.4h2.4l2.5 11.2h10.4l2.2-8.4H6.1"/></svg></span><span class="mm-tx"><span class="mm-t">E-Commerce</span><span class="mm-d">Category and product pages that carry the catalogue</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3565"><a href="https://trueseo.co.uk/automotive-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M4 16.6v-4.2l2-5h12l2 5v4.2z"/><path d="M4 16.6h16M6.6 16.6v1.8M17.4 16.6v1.8"/><circle cx="8.4" cy="16.6" r="1.5"/><circle cx="15.6" cy="16.6" r="1.5"/></svg></span><span class="mm-tx"><span class="mm-t">Automotive</span><span class="mm-d">Dealer, garage and parts search done properly</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3420"><a href="https://trueseo.co.uk/luxury-brand-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m12 21-8.8-10.8 3-5.4h11.6l3 5.4z"/><path d="M3.2 10.2h17.6M9 4.8l-2.2 5.4L12 21l5.2-10.8L15 4.8"/></svg></span><span class="mm-tx"><span class="mm-t">Luxury Brands</span><span class="mm-d">Demand capture without cheapening the brand</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3443"><a href="https://trueseo.co.uk/personal-branding-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="8.2" r="3.6"/><path d="M4.8 20.2c0-3.7 3.2-6.2 7.2-6.2s7.2 2.5 7.2 6.2"/></svg></span><span class="mm-tx"><span class="mm-t">Personal Branding</span><span class="mm-d">Be the named expert search engines recognise</span></span></a></li><li class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5698"><a href="https://trueseo.co.uk/tree-surgeon-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M12 20.6v-4.2"/><path d="m12 3.4 5.2 6.2h-3.1l4.1 5.2H5.8l4.1-5.2H6.8z"/></svg></span><span class="mm-tx"><span class="mm-t">Tree Surgeons</span><span class="mm-d">Local trade searches with real buying intent</span></span></a></li></ul></li><li class="mm-rail menu-item-952850"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
282<path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li class="mm-cards menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5217"><span class="ct-sub-menu-parent"><a href="https://trueseo.co.uk/case-studies/" class="ct-menu-link">SEO Case Studies</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="mm-cases menu-item-918138"><div class="mm-cases-in"><a class="mm-case" href="https://trueseo.co.uk/case-studies/seo-vs-google-ads-ecommerce-case-study/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp" class="mm-case-img" alt="" decoding="async" fetchpriority="low" data-sizes="(max-width: 999px) 90vw, 290px" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users.webp 1600w" /><span class="mm-case-tx"><span class="mm-case-t">SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click</span><span class="mm-case-e">A UK bathroom store on Shopify, selling showers and saunas to homeowners, cut Google Ads spend by 75% while organic search, free Shopping listings</span></span></a><a class="mm-case" href="https://trueseo.co.uk/case-studies/total-books-accountants-seo-case-study/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp" class="mm-case-img" alt="" decoding="async" fetchpriority="low" data-sizes="(max-width: 999px) 90vw, 290px" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results.webp 1672w" />
282<span class="mm-case-tx"><span class="mm-case-t">SEO Case Study: How Total Books Reached First Place Across Three Services</span><span class="mm-case-e">A licensed AAT practice, 358 buying intents mapped from live search, and first place across three different services eleven months later.</span></span></a><a class="mm-case-all" href="https://trueseo.co.uk/case-studies/"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M3.2 20.4h17.6"/><path d="M6.4 20.4v-5.6M11 20.4V8.2M15.5 20.4v-8.6M20 20.4V5.2"/></svg>View all case studies<span class="mm-case-all-sub">Every result we are able to publish</span></a></div></li><li class="mm-rail menu-item-912715"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li class="mm-mega mm-guides menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2655"><span class="ct-sub-menu-parent"><a href="https://trueseo.co.uk/blog/" class="ct-menu-link">SEO Guides</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6318"><span class="ct-sub-menu-parent"><a href="#" class="ct-menu-link">By topic</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6320"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-ai" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">AI & LLM Search</span><span class="mm-d">Getting cited in ChatGPT, Gemini and AI Overviews</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6321"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Content Strategy</span><span class="mm-d">Topical maps, briefs and what to publish next</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6322"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Keyword Research</span><span class="mm-d">Finding the searches that actually convert</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6323"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Technical & On-Page SEO</span><span class="mm-d">Crawling, indexing, speed and page structure</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6324"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Local SEO</span><span class="mm-d">Map pack, Google Business Profile and multi location</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6325"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Link Building & Off-Page</span><span class="mm-d">Earning links that hold their value</span></span></a></li></ul></li><li class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6319"><span class="ct-sub-menu-parent"><a href="#" class="ct-menu-link">By industry and outcome</a><button class="ct-toggle-dropdown-mobile" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"><svg class="ct-icon toggle-icon-1" width="15" height="15" viewBox="0 0 15 15" aria-hidden="true"><path d="M3.9,5.1l3.6,3.6l3.6-3.6l1.4,0.7l-5,5l-5-5L3.9,5.1z"/></svg></button></span><ul class="sub-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6326"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-acc" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Accountants</span><span class="mm-d">Sixteen guides written for UK practices</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6327"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-let" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Letting & Estate Agents</span><span class="mm-d">Landlord searches the portals do not own</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6328"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-rr" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Rankings & Recovery</span><span class="mm-d">Diagnosing drops and getting positions back</span></span></a></li><li class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6329"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 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stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="5" r="2.2"/><circle cx="5" cy="18" r="2.2"/><circle cx="19" cy="18" r="2.2"/><path d="M11 7 6.2 15.9M13 7l4.8 8.9M7.3 18h9.4"/></svg></span><span class="mm-tx"><span class="mm-t">Semantic SEO</span><span class="mm-d">Topical authority built on entities, not keywords</span></span></a></li><li id="menu-item-3176" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3176"><a href="https://trueseo.co.uk/technical-on-page-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="3.2" y="4.4" width="17.6" height="15.2" rx="2.2"/><path d="m9.4 9.6-2.6 2.5 2.6 2.5M14.6 9.6l2.6 2.5-2.6 2.5"/></svg></span><span class="mm-tx"><span class="mm-t">On-Page SEO</span><span class="mm-d">Crawling, indexing, speed and page structure</span></span></a></li><li id="menu-item-4987" class="mm-star menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-4987"><a href="https://trueseo.co.uk/ai-search-optimisation/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m10.5 3.6 1.6 4.2 4.2 1.6-4.2 1.6-1.6 4.2-1.6-4.2L4.7 9.4l4.2-1.6z"/><path d="m17.4 14.2.9 2.4 2.4.9-2.4.9-.9 2.4-.9-2.4-2.4-.9 2.4-.9z"/></svg></span><span class="mm-tx"><span class="mm-t">Rank on AI and LLM Search</span><span class="mm-d">Get cited in ChatGPT, Gemini and AI Overviews</span></span></a></li><li id="menu-item-3060" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3060"><a href="https://trueseo.co.uk/local-seo-services/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M12 21.2s7-5.9 7-11.2a7 7 0 1 0-14 0c0 5.3 7 11.2 7 11.2z"/><circle cx="12" cy="9.8" r="2.5"/></svg></span><span class="mm-tx"><span class="mm-t">Local & Multi-Location SEO</span><span class="mm-d">Map pack visibility for one site or fifty</span></span></a></li><li id="menu-item-3293" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3293"><a href="https://trueseo.co.uk/link-building-services/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M10.2 14.2a4.1 4.1 0 0 0 5.8 0l2.4-2.4a4.1 4.1 0 0 0-5.8-5.8l-1.3 1.3"/><path d="M13.8 9.8a4.1 4.1 0 0 0-5.8 0l-2.4 2.4a4.1 4.1 0 0 0 5.8 5.8l1.3-1.3"/></svg></span><span class="mm-tx"><span class="mm-t">Backlink</span><span class="mm-d">Links earned on merit, audited and disavowed</span></span></a></li></ul></li><li id="menu-item-5232" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5232 animated-submenu-inline"><a href="#" class="ct-menu-link">Packages & Partnerships<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-3061" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3061"><a href="https://trueseo.co.uk/seo-packages/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="3.6" y="5.2" width="16.8" height="15.2" rx="2.2"/><path d="M3.6 10h16.8M8.6 3.2v4M15.4 3.2v4"/><path d="m9.4 14.8 1.7 1.7 3.5-3.6"/></svg></span><span class="mm-tx"><span class="mm-t">Monthly SEO Package</span><span class="mm-d">A fixed monthly programme billed on KPIs</span></span></a></li><li id="menu-item-5054" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5054"><a href="https://trueseo.co.uk/white-label-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m12 3.6 8.4 4.2-8.4 4.2-8.4-4.2z"/><path d="m3.6 12 8.4 4.2 8.4-4.2M3.6 16.2 12 20.4l8.4-4.2"/></svg></span><span class="mm-tx"><span class="mm-t">White Label SEO (B2B)</span><span class="mm-d">SEO, AEO and GEO delivered under your brand</span></span></a></li><li id="menu-item-2969" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-2969"><a href="https://trueseo.co.uk/optimised-web-design-service/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="3.2" y="4.4" width="17.6" height="15.2" rx="2.2"/><path d="M3.2 9.4h17.6M9 9.4v10.2"/></svg></span><span class="mm-tx"><span class="mm-t">Optimised Web Design</span><span class="mm-d">A site built to rank and to convert</span></span></a></li><li id="menu-item-3329" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3329"><a href="https://trueseo.co.uk/social-media-marketing-agency-services/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="17.8" cy="6" r="2.4"/><circle cx="6.2" cy="12" r="2.4"/><circle cx="17.8" cy="18" r="2.4"/><path d="m8.3 10.9 7.4-3.8M8.3 13.1l7.4 3.8"/></svg></span><span class="mm-tx"><span class="mm-t">Social Media Marketing</span><span class="mm-d">Content that supports search, not just reach</span></span></a></li><li id="menu-item-5558" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5558"><a href="https://trueseo.co.uk/digital-marketing-campaigns/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M4 10.2v3.6a2 2 0 0 0 2 2h2l8 3.8V4.4L8 8.2H6a2 2 0 0 0-2 2z"/><path d="M18.8 9.2a4.2 4.2 0 0 1 0 5.6"/></svg></span><span class="mm-tx"><span class="mm-t">Digital Marketing Campaigns</span><span class="mm-d">Search, paid and outreach run as one plan</span></span></a></li><li id="menu-item-5559" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5559"><a href="https://trueseo.co.uk/seo-and-ppc-management/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="8.4"/><circle cx="12" cy="12" r="4.4"/><circle cx="12" cy="12" r="1.1"/></svg></span><span class="mm-tx"><span class="mm-t">SEO and PPC Management</span><span class="mm-d">Organic and paid managed against the same targets</span></span></a></li></ul></li><li id="menu-item-909761" class="mm-rail menu-item-909761"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
316<path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li id="menu-item-3419" class="mm-mega menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3419 animated-submenu-block"><a href="https://trueseo.co.uk/industries/" class="ct-menu-link">Industries<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-5237" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5237 animated-submenu-inline"><a href="#" class="ct-menu-link">Professional Services<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-3462" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3462"><a href="https://trueseo.co.uk/seo-for-accountants/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><rect x="5" y="3.2" width="14" height="17.6" rx="2.2"/><path d="M8.4 7.2h7.2M8.5 12h.1M12 12h.1M15.5 12h.1M8.5 16h.1M12 16h.1M15.5 16h.1"/></svg></span><span class="mm-tx"><span class="mm-t">Accountancy Practice</span><span class="mm-d">Win the practice searches your rivals ignore</span></span></a></li><li id="menu-item-4934" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-4934"><a href="https://trueseo.co.uk/seo-for-financial-advisors/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M3.2 20.4h17.6"/><path d="M6.4 20.4v-5.6M11 20.4V8.2M15.5 20.4v-8.6M20 20.4V5.2"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Financial Advisors</span><span class="mm-d">Compliant content that still ranks</span></span></a></li><li id="menu-item-3482" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3482"><a href="https://trueseo.co.uk/law-firm-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M12 4.2v16.2M7.4 20.4h9.2M4.6 8.2h14.8"/><path d="m4.6 8.2-2.2 5.6h4.4zM19.4 8.2l-2.2 5.6h4.4z"/></svg></span><span class="mm-tx"><span class="mm-t">Law Firm</span><span class="mm-d">Practice area pages that earn the enquiry</span></span></a></li></ul></li><li id="menu-item-5238" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5238 animated-submenu-inline"><a href="#" class="ct-menu-link">Health & Hospitality<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-3506" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3506"><a href="https://trueseo.co.uk/healthcare-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M2.8 12.2h4.1l2.1-5.4 3.2 10.8 2.6-6.2 1.6 3.4h4.8"/></svg></span><span class="mm-tx"><span class="mm-t">Healthcare Sector</span><span class="mm-d">Clinic and provider visibility, handled carefully</span></span></a></li><li id="menu-item-3540" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3540"><a href="https://trueseo.co.uk/dental-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M8.2 3.4c-2.3 0-3.7 1.8-3.7 4.2 0 3.1 1.1 4.2 1.6 7.3.4 2.5.6 5.7 2.1 5.7s1.7-4.2 2.6-4.2h1.1c.9 0 1.1 4.2 2.6 4.2s1.7-3.2 2.1-5.7c.5-3.1 1.6-4.2 1.6-7.3 0-2.4-1.4-4.2-3.7-4.2-1.6 0-2.3.9-3.1.9s-1.6-.9-3.2-.9z"/></svg></span><span class="mm-tx"><span class="mm-t">Dental Clinic</span><span class="mm-d">Fill the diary from local search</span></span></a></li><li id="menu-item-3528" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3528"><a href="https://trueseo.co.uk/hotel-seo-service/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M3.2 19.4v-9.2M3.2 14.4h17.6v5M20.8 19.4v-4.6a3 3 0 0 0-3-3h-6.6v2.6"/><circle cx="7.2" cy="11.4" r="2.2"/></svg></span><span class="mm-tx"><span class="mm-t">Hotel & Accommodation</span><span class="mm-d">Direct bookings instead of portal commission</span></span></a></li><li id="menu-item-5743" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5743"><a href="https://trueseo.co.uk/seo-for-letting-agents/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="7.8" cy="14.4" r="4.2"/><path d="m10.9 11.4 8-8 2.2 2.2-2 2 2 2-2.2 2.2-2-2-2 2z"/>
316</svg></span><span class="mm-tx"><span class="mm-t">Lettings & Management</span><span class="mm-d">Landlord searches the portals do not own</span></span></a></li></ul></li><li id="menu-item-5239" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5239 animated-submenu-inline"><a href="#" class="ct-menu-link">Retail, Trade & Brands<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-3555" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-3555"><a href="https://trueseo.co.uk/ecommerce-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="9.4" cy="19.2" r="1.6"/><circle cx="17.2" cy="19.2" r="1.6"/><path d="M2.8 4.4h2.4l2.5 11.2h10.4l2.2-8.4H6.1"/></svg></span><span class="mm-tx"><span class="mm-t">E-Commerce</span><span class="mm-d">Category and product pages that carry the catalogue</span></span></a></li><li id="menu-item-3565" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3565"><a href="https://trueseo.co.uk/automotive-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M4 16.6v-4.2l2-5h12l2 5v4.2z"/><path d="M4 16.6h16M6.6 16.6v1.8M17.4 16.6v1.8"/><circle cx="8.4" cy="16.6" r="1.5"/><circle cx="15.6" cy="16.6" r="1.5"/></svg></span><span class="mm-tx"><span class="mm-t">Automotive</span><span class="mm-d">Dealer, garage and parts search done properly</span></span></a></li><li id="menu-item-3420" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3420"><a href="https://trueseo.co.uk/luxury-brand-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="m12 21-8.8-10.8 3-5.4h11.6l3 5.4z"/><path d="M3.2 10.2h17.6M9 4.8l-2.2 5.4L12 21l5.2-10.8L15 4.8"/></svg></span><span class="mm-tx"><span class="mm-t">Luxury Brands</span><span class="mm-d">Demand capture without cheapening the brand</span></span></a></li><li id="menu-item-3443" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-3443"><a href="https://trueseo.co.uk/personal-branding-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="8.2" r="3.6"/><path d="M4.8 20.2c0-3.7 3.2-6.2 7.2-6.2s7.2 2.5 7.2 6.2"/></svg></span><span class="mm-tx"><span class="mm-t">Personal Branding</span><span class="mm-d">Be the named expert search engines recognise</span></span></a></li><li id="menu-item-5698" class="menu-item menu-item-type-post_type menu-item-object-page mm-l menu-item-5698"><a href="https://trueseo.co.uk/tree-surgeon-seo/" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M12 20.6v-4.2"/><path d="m12 3.4 5.2 6.2h-3.1l4.1 5.2H5.8l4.1-5.2H6.8z"/></svg></span><span class="mm-tx"><span class="mm-t">Tree Surgeons</span><span class="mm-d">Local trade searches with real buying intent</span></span></a></li></ul></li><li id="menu-item-952850" class="mm-rail menu-item-952850"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
316<path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li id="menu-item-5217" class="mm-cards menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-5217 animated-submenu-block"><a href="https://trueseo.co.uk/case-studies/" class="ct-menu-link">SEO Case Studies<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-918138" class="mm-cases menu-item-918138"><div class="mm-cases-in"><a class="mm-case" href="https://trueseo.co.uk/case-studies/seo-vs-google-ads-ecommerce-case-study/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp" class="mm-case-img" alt="" decoding="async" fetchpriority="low" data-sizes="(max-width: 999px) 90vw, 290px" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users.webp 1600w" /><span class="mm-case-tx"><span class="mm-case-t">SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click</span><span class="mm-case-e">A UK bathroom store on Shopify, selling showers and saunas to homeowners, cut Google Ads spend by 75% while organic search, free Shopping listings</span></span></a><a class="mm-case" href="https://trueseo.co.uk/case-studies/total-books-accountants-seo-case-study/"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp" class="mm-case-img" alt="" decoding="async" fetchpriority="low" data-sizes="(max-width: 999px) 90vw, 290px" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results.webp 1672w" />
316<span class="mm-case-tx"><span class="mm-case-t">SEO Case Study: How Total Books Reached First Place Across Three Services</span><span class="mm-case-e">A licensed AAT practice, 358 buying intents mapped from live search, and first place across three different services eleven months later.</span></span></a><a class="mm-case-all" href="https://trueseo.co.uk/case-studies/"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M3.2 20.4h17.6"/><path d="M6.4 20.4v-5.6M11 20.4V8.2M15.5 20.4v-8.6M20 20.4V5.2"/></svg>View all case studies<span class="mm-case-all-sub">Every result we are able to publish</span></a></div></li><li id="menu-item-912715" class="mm-rail menu-item-912715"><div class="mm-rail-in"><span class="mm-rail-eyebrow">First month free, a few places at a time</span><span class="mm-rail-title">Your first month of SEO, free</span><span class="mm-rail-note">Answer three quick questions and we will tell you what we would fix first.</span><a class="mm-rail-btn" href="https://trueseo.co.uk/#tseo-hv3-quiz">Claim your free month<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><a class="mm-rail-link" href="https://trueseo.co.uk/contact/">Or book a 30 minute strategy call<svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M5 12h13M13 6.5 18.5 12 13 17.5"/></svg></a><span class="mm-rail-fine">No obligation. If SEO is not the right spend for you we will say so.</span><span class="mm-rail-proof">200+ UK businesses helped, in search since 2010</span></div></li></ul></li><li id="menu-item-2655" class="mm-mega mm-guides menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2655 animated-submenu-block"><a href="https://trueseo.co.uk/blog/" class="ct-menu-link">SEO Guides<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-6318" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6318 animated-submenu-inline"><a href="#" class="ct-menu-link">By topic<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-6320" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6320"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-ai" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">AI & LLM Search</span><span class="mm-d">Getting cited in ChatGPT, Gemini and AI Overviews</span></span></a></li><li id="menu-item-6321" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6321"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Content Strategy</span><span class="mm-d">Topical maps, briefs and what to publish next</span></span></a></li><li id="menu-item-6322" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6322"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Keyword Research</span><span class="mm-d">Finding the searches that actually convert</span></span></a></li><li id="menu-item-6323" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6323"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Technical & On-Page SEO</span><span class="mm-d">Crawling, indexing, speed and page structure</span></span></a></li><li id="menu-item-6324" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6324"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Local SEO</span><span class="mm-d">Map pack, Google Business Profile and multi location</span></span></a></li><li id="menu-item-6325" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6325"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Link Building & Off-Page</span><span class="mm-d">Earning links that hold their value</span></span></a></li></ul></li><li id="menu-item-6319" class="mm-group menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-6319 animated-submenu-inline"><a href="#" class="ct-menu-link">By industry and outcome<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15" aria-hidden="true"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false"></button><ul class="sub-menu"><li id="menu-item-6326" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6326"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-acc" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Accountants</span><span class="mm-d">Sixteen guides written for UK practices</span></span></a></li><li id="menu-item-6327" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6327"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-let" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">SEO for Letting & Estate Agents</span><span class="mm-d">Landlord searches the portals do not own</span></span></a></li><li id="menu-item-6328" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6328"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-rr" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Rankings & Recovery</span><span class="mm-d">Diagnosing drops and getting positions back</span></span></a></li><li id="menu-item-6329" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6329"><a href="https://trueseo.co.uk/blog/#tseo-arc-start" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 3.4H19v14.4H6.8A1.8 1.8 0 0 0 5 19.6z"/><path d="M5 19.6a1.8 1.8 0 0 1 1.8-1.8H19v2.8H6.8A1.8 1.8 0 0 1 5 19.6z"/></svg></span><span class="mm-tx"><span class="mm-t">Leads & Conversion</span><span class="mm-d">Turning the traffic you have into enquiries</span></span></a></li><li id="menu-item-6330" class="menu-item menu-item-type-custom menu-item-object-custom mm-l menu-item-6330"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-rr" class="ct-menu-link"><span class="mm-ic" aria-hidden="true"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5.2A1.8 1.8 0 0 1 6.8 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347seo-hp-btnrow .tseo-hp-btn{padding-left:20px;padding-right:20px;font-size:15.5px}}@media(max-width:700px){.tseo-hp .tseo-hp-btnrow{flex-direction:column;align-items:stretch}.tseo-hp .tseo-hp-btnrow .tseo-hp-btn{width:100%}}.hpp-for{margin:12px 0 0;padding:12px 14px;border-radius:10px;background:var(--hp-soft);font-size:14px;line-height:1.5;color:var(--hp-body);max-width:none}.hpp-for b{color:var(--hp-ink)}.hpp-note{margin:24px 0 0;padding:16px 20px;border:1px solid var(--hp-line);border-left:4px solid var(--hp-teal);border-radius:12px;background:var(--hp-soft);font-size:15.5px;line-height:1.6;color:var(--hp-ink);max-width:none}.ct-posts-shortcode .ct-media-container img{aspect-ratio:16/9!important;height:auto!important;width:100%!important}#pricing .hpp-note{max-width:none}.tseo-hp-vgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin:30px 0 0}.tseo-hp-vc{background:var(--hp-white);border:1px solid var(--hp-line);border-radius:16px;padding:22px 24px}#verify 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li:before{content:counter(hpm);position:absolute;left:11px;top:11px;width:20px;height:20px;border-radius:50%;background:var(--hp-blue);color:#ffffff;font-size:11.5px;font-weight:800;display:flex;align-items:center;justify-content:center}.hpm-total{margin:12px 0 0;padding:12px 14px;border-radius:12px;background:var(--hp-blue);color:#ffffff;font-size:14.5px;font-weight:800;line-height:1.4;text-align:center;max-width:none}.hpm-time{margin:0;padding:0 0 0 18px;list-style:none;border-left:3px solid var(--hp-teal)}.hpm-time li{position:relative;margin:0 0 14px}.hpm-time li:last-child{margin-bottom:0}.hpm-time li:before{content:"";position:absolute;left:-27px;top:5px;width:13px;height:13px;border-radius:50%;background:var(--hp-teal);border:3px solid var(--hp-mint)}.hpm-time b{display:block;font-size:15px;color:var(--hp-ink)}.hpm-time span{display:block;font-size:14px;line-height:1.5;color:var(--hp-body)}.hpm-ba{display:grid;grid-template-columns:1fr 1fr;gap:10px}.hpm-ba>div{padding:14px 10px;border-radius:12px;background:var(--hp-white);border:1px solid var(--hp-line);text-align:center}.hpm-ba>div.is-after{background:var(--hp-blue);border-color:var(--hp-blue)}.hpm-ba b{display:block;font-size:30px;line-height:1.1;color:var(--hp-ink)}.hpm-ba .is-after b{color:#ffffff}.hpm-ba span{display:block;margin-top:4px;font-size:11.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--hp-body)}.hpm-ba .is-after span{color:rgba(255,255,255,.86)}.hpm-fan{margin:0;padding:0;list-style:none}.hpm-fan li{display:flex;align-items:center;gap:12px;padding:11px 13px;margin:0 0 8px;background:var(--hp-white);border:1px solid var(--hp-line);border-radius:12px}.hpm-fan b{flex:none;min-width:38px;font-size:24px;line-height:1;color:var(--hp-blue)}.hpm-fan span{font-size:14.5px;line-height:1.45;color:var(--hp-ink)}@media(max-width:760px){.tseo-hp-fig .tseo-hp-svgwrap{display:none}.tseo-hp-mob{display:block;margin:4px 0 0}.tseo-hp-viswrap{overflow-x:visible}.tseo-hp-viswrap img{width:100%;min-width:0}}@media(max-width:760px){.tseo-hp-scroll{overflow-x:visible}.tseo-hp-tw,.tseo-hp-tw tbody,.tseo-hp-tw tr,.tseo-hp-tw td{display:block;width:auto}.tseo-hp-tw thead{display:none}.tseo-hp-tw tr{margin:0 0 12px;border:1px solid var(--hp-line);border-radius:14px;overflow:hidden;background:var(--hp-white)}.tseo-hp-tw td{border:0;padding:13px 15px;font-size:14.5px;line-height:1.5}.tseo-hp-tw td:before{content:"What we build for you";display:block;margin:0 0 6px;font-size:10.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--hp-blue)}.tseo-hp-tw td.is-no{background:var(--hp-soft);border-top:1px solid var(--hp-line)}.tseo-hp-tw td.is-no:before{content:"What the same budget usually buys";color:var(--hp-body)}}@media(max-width:760px){.tseo-hp-scroll{overflow-x:visible;max-width:100%}.tseo-hp-tw{min-width:0;width:100%;max-width:100%;table-layout:auto}.tseo-hp-tw tr,.tseo-hp-tw 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347<symbol id="hpic-glass" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><circle cx="11" cy="11" r="6.5"></circle><path d="M16 16l4.5 4.5"></path></symbol><symbol id="hpic-compass" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="8.5"></circle><path d="M15.5 8.5l-2 5-5 2 2-5z"></path></symbol><symbol id="hpic-gauge" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M4 16a8 8 0 0 1 16 0"></path><path d="M12 16l4.5-4"></path><circle cx="12" cy="16" r="1.4" fill="currentColor" stroke="none"></circle></symbol><symbol id="hpic-pin" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M12 21s6.5-6.2 6.5-10.5A6.5 6.5 0 0 0 5.5 10.5C5.5 14.8 12 21 12 21z"></path><circle cx="12" cy="10.4" r="2.4"></circle></symbol><symbol id="hpic-layout" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><rect x="3.5" y="4.5" width="17" height="15" rx="2.5"></rect><path d="M3.5 9.5h17M9 9.5v10"></path></symbol><symbol id="hpic-cal" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><rect x="3.5" y="5.5" width="17" height="14" rx="2.5"></rect><path d="M3.5 10h17M8 3.5v4M16 3.5v4"></path></symbol><symbol id="hpic-sliders" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M5 7h14M5 12h14M5 17h14"></path><circle cx="9" cy="7" r="2" fill="#fff"></circle><circle cx="15" cy="12" r="2" fill="#fff"></circle><circle cx="8" cy="17" r="2" fill="#fff"></circle></symbol><symbol id="hpic-link" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M10 14a4 4 0 0 0 5.7 0l3-3a4 4 0 0 0-5.7-5.7l-1.3 1.3"></path><path d="M14 10a4 4 0 0 0-5.7 0l-3 3A4 4 0 0 0 11 18.7l1.3-1.3"></path></symbol><symbol id="hpic-cart" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M3.5 5h2.2l2.3 10h9.5l2-7H7"></path><circle cx="10" cy="19" r="1.5"></circle><circle cx="17" cy="19" r="1.5"></circle></symbol><symbol id="hpic-chatx" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M20 12.5c0 3.6-3.6 6.5-8 6.5-1 0-2-.15-2.9-.42L4 20l1.6-3.2A6.9 6.9 0 0 1 4 12.5C4 8.9 7.6 6 12 6s8 2.9 8 6.5z"></path><path d="M10 10.5l4 4M14 10.5l-4 4"></path></symbol><symbol id="hpic-funnel" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M4 5h16l-6 7v7l-4-2v-5z"></path></symbol><symbol id="hpic-copies" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><rect x="4" y="4" width="10" height="10" rx="2"></rect><rect x="10" y="10" width="10" height="10" rx="2"></rect></symbol>
347<symbol id="hpic-chartx" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M4 20V9M10 20V5M16 20v-7"></path><path d="M19 5l3.5 3.5M22.5 5L19 8.5"></path></symbol><symbol id="hpic-clock" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="8.5"></circle><path d="M12 7v5.4l3.4 2"></path></symbol><symbol id="hpic-podium" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M4 20h16"></path><rect x="4.5" y="12" width="4.6" height="8"></rect><rect x="9.8" y="7" width="4.6" height="13"></rect><rect x="15.1" y="14.5" width="4.6" height="5.5"></rect></symbol><symbol id="hpic-shield" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M12 3.5l7 2.6v5.4c0 4.3-3 7.7-7 9-4-1.3-7-4.7-7-9V6.1z"></path><path d="M9 12.2l2.2 2.2 4-4.3"></path></symbol><symbol id="hpic-house" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M4 11l8-6.5 8 6.5"></path><path d="M6.2 9.8V20h11.6V9.8"></path><path d="M10 20v-5.2h4V20"></path></symbol><symbol id="hpic-cup" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><path d="M5 5h12v6a6 6 0 0 1-12 0z"></path><path d="M17 6.5h2.2a2.3 2.3 0 0 1 0 4.6H17M4 20h14"></path></symbol><symbol id="hpic-person" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="8.5" r="3.8"></circle><path d="M4.8 20a7.2 7.2 0 0 1 14.4 0"></path></symbol><symbol id="hpic-plus" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.7" stroke-linecap="round" stroke-linejoin="round"><circle cx="12" cy="12" r="8.5"></circle><path d="M12 8v8M8 12h8"></path></symbol></svg><div class="tseo-hp-band is-hero"><div class="tseo-hp-in"><div class="tseo-hp-herogrid"><div><span class="tseo-hp-eyebrow">SEO consultancy in Cardiff, SEO agency across the UK</span><h1>The UK SEO Consultancy and SEO Agency That Gets Your Business Named in Google, in Maps and in AI Answers</h1><p class="tseo-hp-lead">True SEO Consultants Ltd is a Cardiff based SEO consultancy and SEO agency working with businesses across the UK, paid against KPIs you sign off rather than against our hours. We take one business in one niche and build it into the name that comes up when a buyer searches Google, opens Google Maps, or asks ChatGPT who is any good. You are buying a position in your market. A quota of blog posts measures our output. A position is the thing you actually need.</p><ul class="tseo-hp-proof"><li><b>494 websites audited</b>and published, with a registered DOI</li><li><b>13 years in this industry</b>strategy first, tactics second</li><li><b>One client per area</b>we never work for your competitor</li></ul><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-teal" href="https://trueseo.co.uk/contact/">Book a free 30 minute call</a><a class="tseo-hp-btn tseo-hp-btn-ghost" href="/seo-quote/">Request a quote</a></div><p class="tseo-hp-micro">You leave the call with your niche scored and the firms ranking above you named, whether you hire us or not. Thirty minutes, no charge and no pitch deck.</p></div><div><div class="tseo-hp-ai" role="img" aria-label="An illustration of an AI answer naming three businesses for a local search, none of which is the readerâs company"><div class="hpai-bar"><i></i>A buyer in your market, this morning</div><div class="hpai-search"><i class="hpai-mag"></i><span class="hpai-q"><b class="hpai-caret"></b><i>Who is</i><i> the best</i><i> company for</i><i> this near</i><i> me and</i><i> can I</i><i> trust them?</i></span></div><div class="hpai-ov"><div class="hpai-ovhead"><i class="hpai-spark"></i>AI answer</div><p class="hpai-ovsub">Generated for this search</p><div class="hpai-loadwrap"><div class="hpai-load"><span></span><span></span><span></span></div><div class="hpai-ansbody"><p class="hpai-ansline">Based on what these businesses publish and how consistently they are described across the web, three come up most often for this work in your area.</p><p class="hpai-ansline"><b>Three businesses come up:</b></p><div class="hpai-firms"><div class="hpai-firm"><i></i>A competitor eleven miles away</div><div class="hpai-firm"><i></i>A firm that started publishing in 2024</div><div class="hpai-firm"><i></i>A national outfit with a page for your town</div></div><div class="hpai-cite"><span></span><span></span><span></span></div></div></div></div><p class="hpai-note">Your business is not in that answer, nothing appears in your enquiry log, and there is no line in any report that tells you what it cost.</p><p class="hpai-illus">Illustration, not a screenshot</p></div></div></div></div></div><div class="tseo-hp-band is-navy tseo-hp-statband"><div class="tseo-hp-in"><div class="tseo-hp-stats"><div><b>494</b><span>UK websites we audited and published as primary research, with a registered DOI</span></div><div><b>183%</b><span>search visibility growth in a year for one client, from 773 to 2,300 organic visits a month</span></div><div><b>One</b><span>client per niche per area. Take your position and we turn your competitor away</span></div><div><b>3 / 6 / 12</b><span>month targets, written into your contract, measured against a baseline you sign off first</span></div></div></div></div><div class="tseo-hp-band is-soft" id="is-this-you"><div class="tseo-hp-in"><h2 id="why-business-owners-start-looking-for-an-seo-agency-or-an-se">Why Business Owners Start Looking For An SEO Agency Or An SEO Consultant, And It Is Rarely Because They Want SEO</h2><div class="tseo-hp-pair"><p class="tseo-hp-intro">Business owners look for an SEO consultant when enquiries stop arriving from search, not because they woke up wanting search engine optimisation. What they want is the phone ringing with the right person on the end of it. Read the six situations below and count how many land, because that number tells you whether the next ten minutes are worth your time.</p><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzQ0IiBoZWlnaHQ9Ijc2OCIgdmlld0JveD0iMCAwIDEzNDQgNzY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-agency-ai-answer-names-three-competitors.png.webp" alt="AI assistant answer panel naming three competing businesses while a fourth business sits outside the answer, greyed out" width="1344" height="768" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 8"></div><figcaption>The search a buyer makes now often ends in an answer rather than a list. Three businesses get named. The fourth is not left out because it is worse.</fig
347caption></figure></div><ul class="tseo-hp-mirror"><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-chatx"></use></svg></span><div><b>A buyer asked an assistant who to use, and it named three businesses that were not you.</b>Nothing appeared in your enquiry log, and there is no report anywhere that shows you what that cost.</div></li><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-funnel"></use></svg></span><div><b>You rank, and the enquiries are still wrong.</b>You built a service you are proud of, and the calls coming in are for the cheapest thing you sell.</div></li><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-copies"></use></svg></span><div><b>Your website says the same three adjectives as everyone else in your market.</b>A buyer comparing three of you finds nothing to choose between, so they choose on price.</div></li><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-chartx"></use></svg></span><div><b>You paid an agency before.</b>You got a monthly report full of impressions and no honest answer to the only question that mattered, which was whether any of it produced an enquiry.</div></li><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-clock"></use></svg></span><div><b>Your best clients came from referrals you earned years ago.</b>Referrals are a lagging indicator of relationships, not a tap you can turn up in a quiet quarter.</div></li><li><span class="hpic is-amber" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-podium"></use></svg></span><div><b>You know the competitors ranking above you, and you are better than at least two of them.</b>That is the part that actually irritates you.</div></li></ul><p class="tseo-hp-lead" style="margin-top:26px"><b>Two or more landing means we should talk.</b> Our answer to all six starts in the same place, which is deciding what your business is known for before deciding what it publishes.</p><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Find out which of those we would fix first</a></div></div></div><div class="tseo-hp-band" id="what-you-get"><div class="tseo-hp-in"><h2 class="is-wide" id="what-you-actually-get-from-an-seo-consultancy-and-what-most">What You Actually Get From An SEO Consultancy, And What Most Agencies Sell Instead</h2><p class="tseo-hp-intro">You get eight named deliverables, each with an owner and a date, running against a single objective. Every line on the left is one of them. Every line on the right is what the same money usually buys elsewhere. The difference is not effort, it is what the work is pointed at.</p><div class="tseo-hp-fig "><div class="tseo-hp-svgwrap"><svg viewBox="0 0 1000 470" role="img" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg"><rect width="1000" height="470" rx="20" fill="#fbfcff" stroke="rgba(49,88,216,.16)" stroke-width="1.5"></rect><text x="30" y="42" fill="#10203f" font-size="13" font-weight="800" font-family="inherit" letter-spacing=".07em">ONE PROGRAMME, EIGHT PARTS</text><text x="30" y="66" fill="#5a6b7b" font-size="12.5" font-weight="600" font-family="inherit">Each part is bought separately almost everywhere else. Here they compound.</text><rect x="30" y="98" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="120" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Niche scored before a word is written</text><rect x="424" y="98" width="137" height="34" rx="9" fill="#3158D8" opacity="0.34"></rect><rect x="30" y="142" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="164" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Topical map from real buyer intents</text><rect x="424" y="142" width="192" height="34" rx="9" fill="#3158D8" opacity="0.415"></rect><rect x="30" y="186" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="208" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Entity and connected schema graph</text><rect x="424" y="186" width="238" height="34" rx="9" fill="#3158D8" opacity="0.49"></rect><rect x="30" y="230" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="252" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Pages written by a person</text><rect x="424" y="230" width="283" height="34" rx="9" fill="#3158D8" opacity="0.565"></rect><rect x="30" y="274" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="296" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Visibility inside AI answers, tracked</text><rect x="424" y="274" width="329" height="34" rx="9" fill="#3158D8" opacity="0.64"></rect><rect x="30" y="318" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="340" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Core Web Vitals work, applied</text><rect x="424" y="318" width="366" height="34" rx="9" fill="#3158D8" opacity="0.715"></rect><rect x="30" y="362" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="384" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Competitors tracked by name</text><rect x="424" y="362" width="403" height="34" rx="9" fill="#3158D8" opacity="0.79"></rect><rect x="30" y="406" width="372" height="34" rx="9" fill="#eef3fd"></rect><text x="46" y="428" fill="#10203f" font-size="12" font-weight="700" font-family="inherit">Area exclusivity and the guarantee</text><rect x="424" y="406" width="458" height="34" rx="9" fill="#3158D8" opacity="0.865"></rect><path d="M888 98 h14 v342 h-14" fill="none" stroke="#36CABB" stroke-width="2" stroke-linecap="round"></path><text x="912" y="263" fill="#10203f" font-size="13" font-weight="800" font-family="inherit">ONE</text><text x="912" y="281" fill="#5a6b7b" font-size="12" font-weight="700" font-family="inherit">MONTHLY</text><text x="912" y="297" fill="#5a6b7b" font-size="12" font-weight="700" font-family="inherit">FEE</text></svg></div><div class="tseo-hp-mob"><p class="hpm-lab">One programme, eight parts</p><ol class="hpm-stack"><li>Niche scored before a word is written</li><li>Topical map from real buyer intents</li><li>Entity and connected schema graph</li><li>Pages written by a person</li><li>Visibility inside AI answers, tracked</li><li>Core Web Vitals work, applied</li><li>
347Competitors tracked by name</li><li>Area exclusivity and the guarantee</li></ol><p class="hpm-total">All eight, one monthly fee</p></div><p class="tseo-hp-cap">Every part runs against one objective, so they compound instead of competing for budget. Buying them separately is how a business ends up with eight suppliers and no strategy.</p></div><div class="tseo-hp-scroll"><table class="tseo-hp-tw"><thead><tr><th>What we build for you</th><th>What the same budget usually buys</th></tr></thead><tbody><tr><td><b>A semantic topical map for your niche</b>, built from the questions real buyers ask, sorted by who is asking and how close they are to buying</td><td class="is-no">A keyword list exported from a tool, sorted by search volume</td></tr><tr><td><b>An entity and schema graph</b> so Google and the assistants understand what your business is, who runs it and what it is authoritative on</td><td class="is-no">One local business snippet that nobody has looked at since it was installed</td></tr><tr><td><b>Pages written by a person</b>, carrying the first hand experience only you have, then fact checked and internally linked</td><td class="is-no">Ten articles a model wrote in an afternoon that no assistant will ever cite</td></tr><tr><td><b>Visibility inside AI answers</b> across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity, tracked on a query set agreed with you</td><td class="is-no">Nothing. Most reports still do not measure it</td></tr><tr><td><b>Technical and speed work measured against Core Web Vitals</b>, with the fixes applied rather than listed</td><td class="is-no">A PDF audit with 200 red rows and no hands on the site</td></tr><tr><td><b>A monthly review in plain language</b>, against KPIs you signed off before day one</td><td class="is-no">A dashboard of impressions that goes up whether or not the phone rings</td></tr><tr><td><b>A senior consultant on your account</b>, with a certified business coach reviewing the commercial side</td><td class="is-no">An account manager relaying your questions to somebody you never meet</td></tr><tr><td><b>Area exclusivity</b>. We never take the competitor down the road while you are with us</td><td class="is-no">An agency running your rivalâs campaign from the next desk</td></tr></tbody></table></div><div class="tseo-hp-panel is-split"><h3 id="the-one-thing-this-seo-consultancy-will-not-do-buy-or-rent-b">The one thing this SEO consultancy will not do: buy or rent backlinks</h3><p>Bought links are borrowed rankings, and the loan gets called in at the next algorithm update, usually on the day you can least afford it. We do not buy them, and that covers private blog networks, paid placements dressed as editorial and packages of fifty directories. Our link building is earned coverage and digital PR, white hat from end to end, which is slower in month two and considerably faster in year two.</p><p>What we build instead is topical authority, which means making your business the most complete answer to a question your buyers already ask and then making sure the machines reading the web can tell that is what you are. Our <a href="/semantic-seo-topical-authority/">semantic SEO and topical authority programme</a> is the engine underneath that, and it is what holds rankings through a core update.</p></div></div></div><div class="tseo-hp-band is-soft" id="first-month"><div class="tseo-hp-in"><div class="tseo-hp-qzgrid"><div class="tseo-hp-qzcopy"><span class="tseo-hp-eyebrow"><span class="tseo-hp-dot"></span>Free first month offer</span><h2 id="claim-your-first-month-of-seo-free">Claim Your First Month of SEO Free</h2><p class="tseo-hp-lead">Three taps tell us where you need to be found, who you compete with and how soon you want to move. We use those answers to decide what we would fix first on your site, and if SEO is not the right spend for you yet, we will say so.</p><ul class="tseo-hp-list"><li><b>No minimum commitment</b>, and no card needed to apply</li><li><b>A few businesses at a time</b>, each confirmed in writing before any work starts</li><li><b>Suited to owners ready to give search</b> around six months</li></ul><p class="tseo-hp-qzalt">Rather talk it through first? <a href="https://trueseo.co.uk/contact/">
347Book the 30 minute strategy call</a></p></div><div class="tseo-hv3-quiz" id="tseo-hv3-quiz"><style>#tseo-hv3-quiz .tfm-eyebrow{display:block;margin:0 0 8px;font-size:11.5px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:#3158D8;} 348#tseo-hv3-quiz .tfm-hook{margin:0 0 8px;font-size:22px;font-weight:800;line-height:1.2;color:#10203F;} 349#tseo-hv3-quiz .tfm-sub{margin:0 0 16px;font-size:13.5px;line-height:1.55;color:#5A6B85;} 350#tseo-hv3-quiz .tfm-sub b{color:#10203F;font-weight:700;} 351#tseo-hv3-quiz .tfm-form{position:relative;min-height:296px;} 352#tseo-hv3-quiz .tfm-r{position:absolute;width:1px;height:1px;opacity:0;pointer-events:none;} 353#tseo-hv3-quiz .tfm-dots{display:flex;gap:6px;margin:0 0 15px;} 354#tseo-hv3-quiz .tfm-dots span{flex:1;height:4px;border-radius:99px;background:rgba(49,88,216,.15);transition:background-color .2s ease;} 355#tseo-hv3-quiz .tfm-dots span:nth-child(1){background:#3158D8;} 356#tseo-hv3-quiz .tfm-step{display:none;} 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.tfm-dots span:nth-child(4){background:#3158D8;} 374#tseo-hv3-quiz .tfm-r:focus-visible + .tfm-choice{outline:3px solid rgba(49,88,216,.45);outline-offset:2px;} 375#tseo-hv3-quiz .tfm-badge{display:inline-block;margin:0 0 9px;padding:5px 11px;border-radius:99px;background:rgba(83,211,197,.18);color:#0d6d63;font-size:11px;font-weight:800;letter-spacing:.07em;text-transform:uppercase;} 376#tseo-hv3-quiz .tfm-f{margin:0 0 10px;} 377#tseo-hv3-quiz .tfm-row{display:flex;gap:10px;} 378#tseo-hv3-quiz .tfm-row .tfm-f{flex:1 1 0;min-width:0;} 379#tseo-hv3-quiz .tfm-f label{display:block;margin:0 0 5px;font-size:11px;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:#5A6B85;} 380#tseo-hv3-quiz .tfm-f input{width:100%;min-height:46px;padding:11px 13px;border:1.4px solid rgba(49,88,216,.2);border-radius:12px;background:#fff;font-size:15px;color:#10203F;} 381#tseo-hv3-quiz .tfm-f input:focus{outline:none;border-color:#3158D8;box-shadow:0 0 0 3px rgba(49,88,216,.14);} 382#tseo-hv3-quiz .tfm-nextq{margin:16px 0 9px;font-size:13px;font-weight:800;color:#10203F;} 383#tseo-hv3-quiz .tfm-r:checked + .tfm-choice{border-color:#3158D8;background:rgba(49,88,216,.07);} 384#tseo-hv3-quiz .tfm-r:checked + .tfm-choice .tfm-mark{background:#3158D8;border-color:#3158D8;box-shadow:inset 0 0 0 3px #fff;} 385#tseo-hv3-quiz .tfm-book{display:none;align-items:center;justify-content:center;min-height:52px;margin:16px 0 0;padding:14px 20px;border-radius:99px;background:#3158D8;color:#fff;font-size:15px;font-weight:800;text-decoration:none;} 386#tseo-hv3-quiz .tfm-book:hover{background:#2547bb;} 387#tseo-hv3-quiz.tfm-meet .tfm-book{display:flex;} 388#tseo-hv3-quiz .tfm-done-a{display:block;} 389#tseo-hv3-quiz .tfm-done-b{display:none;} 390#tseo-hv3-quiz.tfm-meet .tfm-done-a{display:none;} 391#tseo-hv3-quiz.tfm-meet .tfm-done-b{display:block;} 392#tseo-hv3-quiz .tfm-consent{display:flex;align-items:flex-start;gap:9px;margin:12px 0 0;font-size:12.5px;line-height:1.45;color:#5A6B85;cursor:pointer;} 393#tseo-hv3-quiz .tfm-consent input{flex:0 0 auto;width:18px;height:18px;margin:1px 0 0;accent-color:#3158D8;} 394#tseo-hv3-quiz .tfm-send{display:block;width:100%;min-height:52px;margin:14px 0 0;padding:14px 18px;border:0;border-radius:99px;background:#3158D8;color:#fff;font-size:15.5px;font-weight:800;line-height:1.25;cursor:pointer;transition:background-color .15s ease,transform .15s ease;} 395#tseo-hv3-quiz .tfm-send:hover{background:#2547bb;transform:translateY(-1px);} 396#tseo-hv3-quiz .tfm-send[disabled]{opacity:.65;
396cursor:default;transform:none;} 397#tseo-hv3-quiz .tfm-fine{margin:11px 0 0;font-size:11.5px;line-height:1.5;color:#5B6B84;} 398#tseo-hv3-quiz .tfm-reset{display:inline-block;margin:9px 0 0;padding:6px 0;background:none;border:0;color:#5A6B85;font-size:12.5px;font-weight:700;text-decoration:underline;text-underline-offset:3px;cursor:pointer;} 399#tseo-hv3-quiz .tfm-err{display:none;margin:0 0 10px;padding:9px 12px;border-radius:10px;background:#fdecec;color:#a3262c;font-size:12.5px;line-height:1.45;font-weight:600;} 400#tseo-hv3-quiz .tfm-hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden;} 401#tseo-hv3-quiz .tfm-done{display:none;text-align:center;padding:14px 4px 8px;} 402#tseo-hv3-quiz.tfm-sent .tfm-form{display:none;} 403#tseo-hv3-quiz.tfm-sent .tfm-done{display:block;} 404#tseo-hv3-quiz .tfm-tick{display:flex;align-items:center;justify-content:center;width:52px;height:52px;margin:0 auto 13px;border-radius:50%;background:rgba(83,211,197,.2);color:#0d6d63;font-size:26px;font-weight:800;} 405@media (max-width:600px){ 406#tseo-hv3-quiz .tfm-hook{font-size:19px;} 407#tseo-hv3-quiz .tfm-q{font-size:15.5px;} 408#tseo-hv3-quiz .tfm-row{display:block;} 409#tseo-hv3-quiz .tfm-form{min-height:280px;} 410} 411@media (prefers-reduced-motion:reduce){ 412#tseo-hv3-quiz .tfm-send:hover{transform:none;} 413#tseo-hv3-quiz .tfm-dots span{transition:none;} 414}</style><span class="tfm-eyebrow">First month free · a few places at a time</span><p class="tfm-hook">Your first month of SEO, free</p><p class="tfm-sub">Answer three quick questions to claim yours.</p><form class="tfm-form" id="tfmForm" novalidate=""><input class="tfm-r" type="radio" name="tfm1" id="tfm1a" data-a="Google search"><input class="tfm-r" type="radio" name="tfm1" id="tfm1b" data-a="AI search"><input class="tfm-r" type="radio" name="tfm1" id="tfm1c" data-a="Google and AI search"><input class="tfm-r" type="radio" name="tfm2" id="tfm2a" data-a="local"><input class="tfm-r" type="radio" name="tfm2" id="tfm2b" data-a="national"><input class="tfm-r" type="radio" name="tfm2" id="tfm2c" data-a="local and national"><input class="tfm-r" type="radio" name="tfm3" id="tfm3a" data-a="ready now"><input class="tfm-r" type="radio" name="tfm3" id="tfm3b" data-a="within a month"><input class="tfm-r" type="radio" name="tfm3" id="tfm3c" data-a="wants the plan first"><div class="tfm-step tfm-s1"> 415<span class="tfm-count">Step 1 of 3</span><p class="tfm-q">Where do you need to be found first?</p> 416<label class="tfm-choice" for="tfm1a"><span class="tfm-mark"></span>In Google search results</label> 417<label class="tfm-choice" for="tfm1b"><span class="tfm-mark"></span>In ChatGPT, Gemini and AI Overviews</label> 418<label class="tfm-choice" for="tfm1c"><span class="tfm-mark"></span>Both, and I am not sure which matters more</label><p class="tfm-hint">Tap one answer to move on, three taps in total</p></div><div class="tfm-step tfm-s2"> 419<span class="tfm-count">Step 2 of 3</span><p class="tfm-q">Who are you competing against?</p> 420<label class="tfm-choice" for="tfm2a"><span class="tfm-mark"></span>Businesses in my town or city</label> 421<label class="tfm-choice" for="tfm2b"><span class="tfm-mark"></span>Businesses across the UK</label> 422<label class="tfm-choice" for="tfm2c"><span class="tfm-mark"></span>Both, a local base and national reach</label><p class="tfm-hint">This decides whether we build local or national authority</p></div><div class="tfm-step tfm-s3"> 423<span class="tfm-count">Step 3 of 3</span><p class="tfm-q">How soon do you want this moving?</p> 424<label class="tfm-choice" for="tfm3a"><span class="tfm-mark"></span>Straight away, I am ready to start</label> 425<label class="tfm-choice" for="tfm3b"><span class="tfm-mark"></span>Within the next month</label> 426<label class="tfm-choice" for="tfm3c"><span class="tfm-mark"></span>I want to see the plan first</label><p class="tfm-hint">This sets the pace of month one</p></div><div class="tfm-step tfm-s4"> 427<span class="tfm-badge">Your free first month</span><p class="tfm-q">Claim your free first month</p><p class="tfm-hint">Tell us where to reach you and we will set it up.</p><div class="tfm-err" role="alert"></div><div class="tfm-f"> 428<label for="tfmSite">Your website (required)</label>
429<input id="tfmSite" name="site" type="text" placeholder="yourbusiness.co.uk" autocomplete="url" inputmode="url"></div><div class="tfm-row"><div class="tfm-f"> 430<label for="tfmName">Your name (required)</label> 431<input id="tfmName" name="name" type="text" autocomplete="name"></div><div class="tfm-f"> 432<label for="tfmPhone">Phone (optional)</label> 433<input id="tfmPhone" name="phone" type="tel" autocomplete="tel" inputmode="tel"></div></div><div class="tfm-f"> 434<label for="tfmEmail">Your email (required)</label> 435<input id="tfmEmail" name="email" type="email" autocomplete="email" inputmode="email"></div><div class="tfm-hp" aria-hidden="true"><label for="tfmCo">Company</label><input id="tfmCo" name="tseo_company" type="text" tabindex="-1" autocomplete="off"></div><p class="tfm-nextq">What would you like next?</p> 436<input class="tfm-r" type="radio" name="tfmNext" id="tfmNextA" data-a="wants onboarding form and payment link"> 437<label class="tfm-choice tfm-next" for="tfmNextA"><span class="tfm-mark"></span>Send me the onboarding form and payment link</label> 438<input class="tfm-r" type="radio" name="tfmNext" id="tfmNextB" data-a="wants a 30 minute meeting first"> 439<label class="tfm-choice tfm-next" for="tfmNextB"><span class="tfm-mark"></span>Book a 30 minute meeting to discuss first</label> 440<label class="tfm-consent"><input type="checkbox" id="tfmConsent" name="consent" value="1"><span>Yes, True SEO can contact me by email or phone about my free first month.</span></label> 441<button type="submit" class="tfm-send">Claim my free first month</button><p class="tfm-fine">We work with <b>no minimum commitment</b>. The free first month is for businesses that are serious about search, accept that SEO takes time, and are prepared for around six months of work. Sending this form is an enquiry, not a booking. It does not create a contract and it does not guarantee the free month, which is offered at our discretion and subject to availability. We confirm eligibility in writing before any work begins. No card is needed now.</p> 442<button type="button" class="tfm-reset">Change my answers</button></div></form><div class="tfm-done"> 443<span class="tfm-tick">â</span><p class="tfm-q">Thank you, that is with us.</p><p class="tfm-sub tfm-done-a">We will email your onboarding form and payment link, and call within one working day if you would rather talk it through first.</p><p class="tfm-sub tfm-done-b">Pick a time that suits you below. We will confirm by email too.</p> 444<a class="tfm-book" href="https://calendly.com/trueseo-info/15-min" target="_blank" rel="noopener nofollow">Book your 30 minute meeting</a></div></div></div></div></div><div class="tseo-hp-band is-navy" id="search-everywhere"><div class="tseo-hp-in"><h2 class="is-wide" id="one-seo-partner-found-everywhere-your-buyer-asks-from-google">One SEO Partner, Found Everywhere Your Buyer Asks, From Google To ChatGPT</h2><p class="tseo-hp-intro tseo-hp-seintro">One SEO strategy covers Google, Google Maps and the AI assistants, because the work that gets you cited in an AI answer is the same work that gets you ranked. The same buyer types a phrase into Google, asks ChatGPT who is any good, then checks the map before they call. Most SEO agencies sell you one of those three surfaces and quietly ignore the rest. Splitting local SEO, AI search and content across three suppliers is how the work stops adding up.</p><div class="tseo-hp-se"><article class="hpse-c" style="--acc:#1a56c4;--acc2:#e9f0ff"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-glass"></use></svg></span><span>Google Search</span></div><div class="hpse-scr"><i class="hpse-ln is-t"></i><i class="hpse-ln is-u"></i><i class="hpse-ln is-a"></i><i class="hpse-ln is-b"></i><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-glass"></use></svg></span><span>Position one, in your area</span></div></div><div class="hpse-bd"><h3 id="organic-seo-still-where-the-money-gets-decided">Organic SEO, still where the money gets decided</h3><p>Organic rankings still decide most of the money. The results your buyer reads before picking up the phone are the ones they trust. We target commercial terms, in your area, pointed at the pages that actually sell.</p></div></article><article class="hpse-c" style="--acc:#6a3fc0;--acc2:linear-gradient(90deg,#e9f0ff,#f1e9ff 48%,#ffe9f3)"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-spark"></use></svg></span><span>Google AI Overviews</span></div><div class="hpse-scr"><i class="hpse-ln is-a"></i><i class="hpse-ln is-b"></i><i class="hpse-ln is-c"></i><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-spark"></use></svg></span><span>Named in the answer, with a link</span></div></div><div class="hpse-bd"><h3 id="google-ai-overviews-the-answer-that-now-sits-above-the-organ">Google AI Overviews, the answer that now sits above the organic results</h3><p>Google AI Overviews load before anything else on the page, so being cited inside the box matters more than the position underneath it. We build the structure that earns that citation.</p></div></article><article class="hpse-c" style="--acc:#0b6a60;--acc2:#e2f6f2"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24">
444<use href="#hpic-pin"></use></svg></span><span>Google Maps and the local pack</span></div><div class="hpse-scr"><div class="hpse-map"><span class="hpse-sq"></span><div><i class="hpse-ln is-a"></i><i class="hpse-ln is-b"></i><i class="hpse-ln is-c"></i></div></div><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-pin"></use></svg></span><span>Top three, on the map</span></div></div><div class="hpse-bd"><h3 id="local-seo-google-maps-ranking-and-the-local-three-pack">Local SEO, Google Maps ranking and the local three pack</h3><p>Every near me search ends in the local three pack, so local SEO runs as one job rather than three. Your Google Business Profile, the categories, the reviews and the pages behind them all move together.</p></div></article><article class="hpse-c" style="--acc:#0f7a68;--acc2:#e6f6f2"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-chatx"></use></svg></span><span>ChatGPT</span></div><div class="hpse-scr"><i class="hpse-ln is-b"></i><i class="hpse-ln is-a"></i><i class="hpse-ln is-c"></i><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-chatx"></use></svg></span><span>Recommended by name</span></div></div><div class="hpse-bd"><h3 id="chatgpt-seo-where-the-shortlist-now-gets-made">ChatGPT SEO, where the shortlist now gets made</h3><p>ChatGPT is where the shortlist now gets made. Someone asks for the best firm in their area and acts on what comes back. We give the model a reason to name you, and the sources to back it.</p></div></article><article class="hpse-c" style="--acc:#3158D8;--acc2:#e9eeff"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-compass"></use></svg></span><span>Gemini and Perplexity</span></div><div class="hpse-scr"><i class="hpse-ln is-a"></i><i class="hpse-ln is-c"></i><i class="hpse-ln is-b"></i><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-compass"></use></svg></span><span>Listed as a source</span></div></div><div class="hpse-bd"><h3 id="generative-engine-optimisation-and-answer-engine-optimisatio">Generative engine optimisation and answer engine optimisation, one requirement</h3><p>Every model wants the same three things before it will quote you: a clear entity, facts that agree with each other, and pages it is willing to stand behind. Gemini and Perplexity are no different from the rest.</p></div></article><article class="hpse-c" style="--acc:#a85a12;--acc2:#fdf0e2"><div class="hpse-top"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-target"></use></svg></span><span>Copilot and Bing</span></div><div class="hpse-scr"><i class="hpse-ln is-b"></i><i class="hpse-ln is-a"></i><i class="hpse-ln is-b"></i><div class="hpse-hit"><span class="hpse-ic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-target"></use></svg></span><span>Same work, far less competition</span></div></div><div class="hpse-bd"><h3 id="bing-seo-the-channel-almost-nobody-bothers-with">Bing SEO, the channel almost nobody bothers with</h3><p>Bing and Copilot come almost free. The structured data we build for Google does the work there too. Smaller audience, much thinner competition, same underlying job.</p></div></article></div><p class="tseo-hp-secap">One entity, one set of facts and one structure serve all six surfaces at once. That is what a single partner actually buys you, and it is why local SEO, AI search and content arrive as one invoice rather than three.</p><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Book the 30 minute strategy call</a></div></div></div><div class="tseo-hp-band is-mint" id="guarantee"><div class="tseo-hp-in"><h2 id="our-seo-guarantee-kpi-milestones-in-writing-at-three-six-and">Our SEO Guarantee: KPI Milestones In Writing At Three, Six And Twelve Months</h2><div class="tseo-hp-cards"><div class="tseo-hp-card"><h3 id="every-seo-kpi-written-into-the-engagement-letter">Every SEO KPI written into the engagement letter</h3><p>Three month, six month and twelve month targets, each measured against a baseline we record and you sign off before day one. Miss the three or six month milestone and you walk with no penalty and no notice period. <b>Miss the twelve month one and we keep working free until you are there.</b></p></div><div class="tseo-hp-card"><h3 id="one-client-per-niche-per-area-so-your-position-is-secured">One client per niche per area, so your position is secured</h3><p>We take a single business per niche per area. Once your area is taken it is yours for as long as you are with us, and we turn away the competitor who asks for the same term. It is the only honest way to promise a first position, because two clients chasing one result means one of them is being sold something we cannot deliver.</p></div></div><div class="tseo-hp-fig "><div class="tseo-hp-svgwrap"><svg viewBox="0 0 1000 300" role="img" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg"><rect width="1000" height="300" rx="20" fill="#fbfcff" stroke="rgba(49,88,216,.16)" stroke-width="1.5"></rect><line x1="120" y1="150" x2="880" y2="150" stroke="#3158D8" stroke-width="4" stroke-linecap="round" opacity=".35"></line><circle cx="200" cy="150" r="34" fill="#3158D8"></circle><text x="200" y="158" fill="#ffffff" font-size="26" font-weight="800" font-family="inherit" text-anchor="middle">3</text><text x="200" y="214" fill="#5a6b7b" font-size="11.5" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".08em">MONTH</text><text x="200" y="236" fill="#10203f" font-size="13.5" font-weight="800" font-family="inherit" text-anchor="middle">Movement you can verify</text><text x="200" y="258" fill="#a85a12" font-size="12.5" font-weight="700" font-family="inherit" text-anchor="middle">Miss it, you walk</text><circle cx="500" cy="150" r="34" fill="#3158D8"></circle><text x="500" y="158" fill="#ffffff" font-size="26" font-weight="800" font-family="inherit" text-anchor="middle">6</text><text x="500" y="214" fill="#5a6b7b" font-size="11.5" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".08em">MONTH</text><text x="500" y="236" fill="#10203f" font-size="13.5" font-weight="800" font-family="inherit" text-anchor="middle">Named in AI answers</text><text x="500" y="258" fill="#a85a12" font-size="12.5" font-weight="700" font-family="inherit" text-anchor="middle">Miss it, you walk</text><circle cx="800" cy="150" r="34" fill="#36CABB"></circle><text x="800" y="158" fill="#ffffff" font-size="26" font-weight="800" font-family="inherit" text-anchor="middle">12</text><text x="800" y="214" fill="#5a6b7b" font-size="11.5" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".08em">MONTH</text><text x="800" y="236" fill="#10203f" font-size="13.5" font-weight="800" font-family="inherit" text-anchor="middle">Position one in your area</text><text x="800" y="258" fill="#0b6a60" font-size="12.5" font-weight="700" font-family="inherit" text-anchor="middle">We work free until you rank</text><path d="M120 150 l-0 0" stroke="none"></path><circle cx="120" cy="150" r="9" fill="#10203f"></circle><text x="120" y="118" fill="#10203f" font-size="11" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".07em">DAY ONE</text><text x="120" y="98" fill="#5a6b7b" font-size="11" font-weight="700" font-family="inherit" text-anchor="middle">baseline signed off</text><path d="M866 138 l22 12 -22 12z" fill="#36CABB"></path></svg></div><div class="tseo-hp-mob"><ol class="hpm-time"><li><b>Day one</b><span>Your baseline is signed off before any work starts.</span></li><li><b>Month 3</b><span>
444Movement you can verify. Miss it and you walk, with no penalty.</span></li><li><b>Month 6</b><span>Named in AI answers. Miss it and you walk, with no penalty.</span></li><li><b>Month 12</b><span>Position one in your area. Miss it and we work free until you rank.</span></li></ol></div><p class="tseo-hp-cap">The three points where you can hold us to something. Two of them let you leave.</p></div><div class="tseo-hp-pair is-left"><p class="tseo-hp-intro" style="margin-top:28px">We commit in writing to what you will see and by when, at three months, six months and twelve months. Most owners cannot tell whether SEO is working until month nine, by which point they have spent the money and lost the year. That is the real problem with buying SEO, and a milestone written into the engagement letter is what fixes it.</p><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzQ0IiBoZWlnaHQ9Ijc2OCIgdmlld0JveD0iMCAwIDEzNDQgNzY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-milestones-three-six-twelve-months.png.webp" alt="Three SEO milestone markers rising along a staircase, representing targets at three, six and twelve months" width="1344" height="768" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 9"></div><figcaption>Three points where the work has to show you something, and two of them let you walk away.</figcaption></figure></div><div class="tseo-hp-cards is-3"><div class="tseo-hp-card"><h3 id="month-3-ranking-and-impression-movement">Month 3: ranking and impression movement</h3><p><b>Movement you can verify.</b> Rankings improved on your money pages against the tracked list agreed at onboarding, a large lift in impressions against your recorded baseline, and more calls, direction requests and website clicks on your Google Business Profile.</p></div><div class="tseo-hp-card"><h3 id="month-6-cited-in-ai-answers-ranking-on-commercial-terms">Month 6: cited in AI answers, ranking on commercial terms</h3><p><b>Visibility in both places your buyers look.</b> Citations claimed across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity on the query set agreed at onboarding, plus commercial keywords ranking in your area, meaning the terms someone types when they are ready to buy.</p></div><div class="tseo-hp-card"><h3 id="month-12-position-one-in-your-area">Month 12: position one in your area</h3><p><b>The niche is yours.</b> Position one in your area for the niche term chosen with you at onboarding and written into the engagement letter. Miss it and we keep working free until you have it.</p></div></div><div class="tseo-hp-panel is-split"><h3 id="what-we-do-not-guarantee-and-why-no-honest-seo-agency-can">What we do not guarantee, and why no honest SEO agency can</h3><p><b>Two things inside your business decide what visibility is worth, and neither is ours to control, which is why we stop short of guaranteeing revenue. We can put you in front of the right people, repeatedly, in Google and in AI answers. What happens next depends on what you charge and how you follow up an enquiry. A firm with a confident pricing conversation and a same day callback converts a multiple of what one with neither does, from identical visibility.</b> We can put you in front of the right people, repeatedly, in Google and in AI answers. What happens next depends on two things inside your business, which are what you charge and how you follow up an enquiry. A firm with a confident pricing conversation and a same day callback converts a multiple of what one with neither does, from identical visibility.</p><p>Where those two things need work, say so on the call. Our co-director Julie Williams is a certified business coach with more than thirty years of commercial and finance experience, and she can help. That is a different conversation and we will not pretend rankings solve it.</p></div><p class="tseo-hp-small">Milestones apply to niche programmes with a term. Our rolling monthly plans carry no lock in and no notice period, so they carry no twelve month guarantee either, which is the honest trade.</p><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Ask how the guarantee applies to your market</a></div></div></div><div class="tseo-hp-band" id="proof"><div class="tseo-hp-in"><h2 class="is-wide" id="seo-case-studies-and-results-you-can-check-without-asking-us">SEO Case Studies And Results You Can Check Without Asking Us Anything</h2><p class="tseo-hp-intro">Every figure below sits behind a Search Console account we can screen share on the call, published with written client consent. Numbers first, claims second.</p><div class="tseo-hp-mini"><div><b>773 to 2,300</b><span>organic visits a month for one client over the programme, with search visibility up 183 per cent in a year</span></div><div><b>First place</b><span>across three services for that client, including a national term it competes for against much larger firms</span></div><div><b>44</b><span>first page rankings for a Cardiff client, nine of them at position one and 23 inside the top five<
444/span></div><div><b>About 60 days</b><span>for a second site to reach the first page and take first place in its niche</span></div><div><b>69.6%</b><span>of the 494 websites we audited had no page at all for their own highest value service</span></div><div><b>29</b><span>searches where Googleâs AI answer named one client by name, across six subjects</span></div></div><div class="tseo-hp-fig "><div class="tseo-hp-svgwrap"><svg viewBox="0 0 1000 290" role="img" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg"><rect width="1000" height="290" rx="20" fill="#fbfcff" stroke="rgba(49,88,216,.16)" stroke-width="1.5"></rect><text x="30" y="42" fill="#10203f" font-size="13" font-weight="800" font-family="inherit" letter-spacing=".07em">ONE CLIENT, ORGANIC VISITS A MONTH</text><rect x="120" y="194" width="150" height="46" rx="10" fill="#3158D8" opacity=".45"></rect><text x="195" y="222" fill="#ffffff" font-size="22" font-weight="800" font-family="inherit" text-anchor="middle">773</text><text x="195" y="264" fill="#5a6b7b" font-size="11.5" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".08em">BEFORE</text><rect x="430" y="100" width="150" height="140" rx="10" fill="#3158D8"></rect><text x="505" y="132" fill="#ffffff" font-size="22" font-weight="800" font-family="inherit" text-anchor="middle">2,300</text><text x="505" y="264" fill="#5a6b7b" font-size="11.5" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".08em">AFTER</text><path d="M290 210 q60 -60 120 -78" fill="none" stroke="#36CABB" stroke-width="3" stroke-linecap="round" stroke-dasharray="5 6"></path><path d="M404 126 l16 -6 2 17z" fill="#36CABB"></path><rect x="650" y="80" width="320" height="120" rx="14" fill="#ffffff" stroke="rgba(49,88,216,.16)" stroke-width="1.4"></rect><text x="674" y="116" fill="#3158D8" font-size="30" font-weight="800" font-family="inherit">183%</text><text x="674" y="142" fill="#10203f" font-size="13" font-weight="700" font-family="inherit">search visibility growth</text><text x="674" y="162" fill="#5a6b7b" font-size="12.5" font-weight="600" font-family="inherit">in twelve months, on the same site</text><text x="674" y="184" fill="#5a6b7b" font-size="11.5" font-weight="600" font-family="inherit">Published with the clientâs consent</text></svg></div><div class="tseo-hp-mob"><p class="hpm-lab">One client, organic visits a month</p><div class="hpm-ba"><div><b>773</b><span>Before</span></div><div class="is-after"><b>2,300</b><span>After</span></div></div><p class="hpm-total">183% search visibility growth in twelve months, on the same site</p></div></div><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMjU4IiBoZWlnaHQ9IjU2OCIgdmlld0JveD0iMCAwIDIyNTggNTY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/two-year-organic-traffic-growth-total-books.webp" alt="Two years of organic traffic for a client website, flat at about 773 visits a month then rising to about 2,300" width="2258" height="568" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 10"></div><figcaption>Two years of organic traffic for one client. The step change begins where the repositioning and the first pillar pages went live.</figcaption></figure><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNzg4IiBoZWlnaHQ9IjQzOCIgdmlld0JveD0iMCAwIDE3ODggNDM4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/search-console-impressions-215k-to-446k.webp" alt="Google Search Console comparison showing impressions rising from 215 thousand to 446 thousand and clicks from 1.13 thousand to 1.24 thousand" width="1788" height="438" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 11"></div><figcaption>Search Console for the same property, six months against the previous six. Impressions 215,000 to 446,000. Average position falls in this view because the site now appears for hundreds of queries it never reached before, and every new query enters near the bottom and climbs.</figcaption></figure><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTM2IiBoZWlnaHQ9IjYxNCIgdmlld0JveD0iMCAwIDE1MzYg
444NjE0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/08/Performance-on-Search-results-08-14-2026_12_17_PM-1536x614.png.webp" alt="Google Search Console performance for an ecommerce client over three months, with clicks, impressions and average position all improving together" width="1536" height="614" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 12"></div><figcaption>An ecommerce client over three months. Clicks, impressions and average position all moving the right way at the same time, which is what real growth looks like before it reaches the bank. <a href="https://trueseo.co.uk/case-studies/ecommerce-seo-case-study/">See the full ecommerce case study</a>.</figcaption></figure><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMjAwIiBoZWlnaHQ9IjYyNyIgdmlld0JveD0iMCAwIDEyMDAgNjI3Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/Local-SEO-Rank-2.png.webp" alt="Google Maps rank grid for a local business scanned across a postcode area, positions improving from red to green" width="1200" height="627" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 13"></div><figcaption>Local SEO measured the way it actually behaves. A Google Maps rank grid scans your position across a spread of postcodes rather than one point, so a business can sit first at its own address and nowhere by the time a buyer is two miles away. Red turning green across the grid is what map pack progress looks like.</figcaption></figure><h3 id="the-published-research-layer-behind-this-seo-consultancy">The published research layer behind this SEO consultancy</h3><p>We audited 494 UK accountancy practice websites, measured the instrument error, and published the result under a Creative Commons licence with <a href="https://doi.org/10.5281/zenodo.22280523" rel="nofollow noopener" target="_blank">a registered DOI</a> that resolves to an archived copy nobody can quietly edit. It is Research Report TSC-2026-01, also posted on <a href="https://ssrn.com/abstract=7403298" rel="nofollow noopener" target="_blank">SSRN</a>, and a sceptical buyer can verify every claim in it without taking our word for anything. We sell SEO to accountancy practices, so that commercial interest is declared in the paper itself. <a href="/case-studies/494-accountancy-websites-seo-research/">Read the 494 website audit and what it found</a>.</p><div class="tseo-hp-split"><div><blockquote class="tseo-hp-quote"><p>Over the past 11 months, Mohammad from True SEO has worked on two of my websites, achieving first-page rankings, regular lead conversions, and outranking key competitors. Heâs helped my accounting practice and a niche website grow through advanced semantic SEO, topical map planning, technical audits, UX/UI improvements, and strategic content. Within months, we ranked for 150+ competitive keywords on page one, growing to 300+, and now over 2,000 keywords, bringing consistent leads worth thous
444ands of pounds. Mohammad is proactive, reliable, and a true partner who cares about results. Highly recommended.</p><cite>Buhir Rafiq<span>Practice principal, Total Books Accountants Ltd</span></cite></blockquote></div><div><div class="tseo-hp-panel" style="margin-top:0"><h3 id="two-seo-case-studies-both-with-the-numbers-attached">Two SEO case studies, both with the numbers attached</h3><p>The <a href="/case-studies/total-books-accountants-seo-case-study/">Total Books case study</a> shows the method run end to end on a licensed practice serving three cities. The <a href="/case-studies/cardiff-local-seo-case-study-44-first-page-rankings/">Cardiff local SEO case study</a> records 44 first page rankings with nine at position one, which is what area dominance looks like when it is measured rather than claimed.</p></div><div class="tseo-hp-panel" style="margin-top:18px"><h3 id="why-we-only-publish-the-seo-results-a-client-agreed-to">Why we only publish the SEO results a client agreed to</h3><p style="margin-bottom:0">Your results would only ever appear here with your written say so, and we extend the same courtesy to everyone else. That is why some of our best work is missing from this page, because those businesses would rather their competitors did not know how they got there. Where a number here matters to your decision, ask on the call and we will show you the account it came from.</p></div></div></div><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Book the 30 minute strategy call</a><a class="tseo-hp-btn tseo-hp-btn-line" href="/case-studies/">See every case study</a></div></div></div><div class="tseo-hp-band is-mint" id="verify"><div class="tseo-hp-in"><h2 class="is-wide" id="how-to-check-an-seo-agency-or-seo-consultant-before-you-hire">How To Check An SEO Agency Or SEO Consultant Before You Hire One, Including This One</h2><p class="tseo-hp-intro">Five checks separate a good SEO agency from a convincing one, and every one of them can be run before you sign anything: who actually does the work, whether the case studies carry data you can verify yourself, whether you keep ownership of your Google Analytics and Search Console, what the contract does on the day you want to leave, and whether the methods follow the guidance Google and Bing publish. Most owners never run them, so the usual way of finding out is month nine, by which point the year and the fee have gone. Our answers to all five are below, with the names, the numbers and the terms attached.</p><div class="tseo-hx"><p class="tseo-hx-h">Five checks, and what a straight answer sounds like</p><p class="tseo-hx-s">Run these on any SEO agency or SEO consultant before you sign, including this one.</p><div class="tseo-hx-grid"><div class="is-head">The check</div><div class="is-head">A straight answer</div><div class="is-head">A warning sign</div><div class="is-k">Who does the work</div><div class="is-a">Two named people, the same two all year</div><div class="is-w">An account manager relaying to a team you never meet</div><div class="is-k">Can the results be verified</div><div class="is-a">A Search Console screen share, live on the call</div><div class="is-w">Screenshots with the domain cropped out</div><div class="is-k">Who owns the accounts</div><div class="is-a">Analytics, Search Console and the Google Business Profile in your name</div><div class="is-w">Agency owned properties you lose when you leave</div><div class="is-k">What the contract does</div><div class="is-a">Rolling monthly, no notice period, no exit fee</div><div class="is-w">Twelve months minimum with a ninety day notice clause</div><div class="is-k">What the method is</div><div class="is-a">White hat, inside the guidance Google and Bing publish</div><div class="is-w">A guaranteed number one ranking</div></div><p class="tseo-hx-note">Our answers to all five sit underneath, with the names, the numbers and the terms attached.</p></div><div class="tseo-hp-vgrid"><article class="tseo-hp-vc"><h3 id="who-actually-does-the-seo-work">Who actually does the SEO work?</h3><p>Mohammad A Mahmud and Julie Williams do, and they are the same tw
444o people from the first call to the twelfth month. Mo has worked in search since 2010, holds an MSc in applied accounting from the University of South Wales, and trained in the semantic SEO and topical authority framework of Koray Tugberk Gubur, which is built on Google's own patent literature. Julie is a certified business coach with more than thirty years of commercial and finance experience, author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the Cardiff networking group where we meet owner led businesses in person.</p></article><article class="tseo-hp-vc"><h3 id="can-the-seo-results-be-verified">Can the SEO results be verified?</h3><p>Yes, and there are two ways to do it without taking our word for anything. Client figures come from Search Console accounts we will screen share on the call, published with written consent. The research is public, because we audited 494 UK accountancy practice websites, measured the instrument error and published the result with <a href="https://doi.org/10.5281/zenodo.22280523" rel="noopener nofollow" target="_blank">a registered DOI</a> and <a href="https://orcid.org/0009-0005-7459-212X" rel="noopener nofollow" target="_blank">an ORCID identifier</a>, so anyone can check the method for themselves.</p></article><article class="tseo-hp-vc"><h3 id="who-owns-the-data-the-analytics-and-the-search-console-accou">Who owns the data, the Analytics and the Search Console accounts?</h3><p>You do, throughout. Google Analytics, Search Console and your Google Business Profile stay in your name with us added as a user, never the other way round. Topical maps, briefs and pages we produce belong to you. On the day you leave we are removed as users and nothing goes with us.</p></article><article class="tseo-hp-vc"><h3 id="what-happens-when-google-updates-its-algorithm">What happens when Google updates its algorithm?</h3><p>Usually very little, and that is the point. Reading how Google's ranking systems work, from the patent literature upwards, is the specialism this consultancy is built on. We use white hat methods inside the guidance Google and Bing publish rather than whatever loophole is working this quarter, so positions tend to hold through a core update instead of needing recovery after one. We do not buy links, rent them or place them. Search penalty recovery is one of the services we sell, which is how we know what causes them.</p></article><article class="tseo-hp-vc"><h3 id="is-the-guarantee-a-promise-of-a-number-one-ranking">Is the guarantee a promise of a number one ranking?</h3><p>The guarantee is a milestone guarantee, written as 3 / 6 / 12, rather than a promise of a number one ranking. Google says plainly that nobody can guarantee a ranking, so treat anyone who promises one with care. Specific KPIs go into the engagement letter at three months, six months and twelve months, measured against a baseline you sign off before any work starts, and there is a written remedy if we miss one. Miss month three or month six and you leave with no penalty and no notice. Miss month twelve and we keep working at no charge until the target lands.</p></article><article class="tseo-hp-vc"><h3 id="what-are-the-contract-terms-and-is-there-a-lock-in">What are the contract terms, and is there a lock in?</h3><p>The Local and Full service plans run rolling monthly. You can cancel in any month, with no notice period, no exit fee and no clause that keeps you paying for work you have stopped wanting. Only the niche programme carries a fixed term, because area exclusivity and a twelve month target cannot be offered on a rolling basis.</p></article><article class="tseo-hp-vc"><h3 id="how-do-you-report-on-seo-performance">How do you report on SEO performance?</h3><p>You get a report every month, in plain language, against the KPIs agreed at onboarding. It covers rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, and enquiries. You also get the Search Console view itself, so our numbers can be checked against the source rather than taken on trust.</p></article><article class="tseo-hp-vc">
444<h3 id="do-you-work-with-our-competitors">Do you work with our competitors?</h3><p>We take one client per niche per area and write it into the engagement, so your competitor cannot be on our books while you are. Once your area is taken we turn away the firm down the road that asks for the same term, and we tell them why.</p></article></div><p class="tseo-hp-vclose">Treat all of this as a list you can check rather than a reason to trust us. A checkable list is the more useful thing. Ask any AI assistant what to look for in an SEO agency, bring the answer to the call, and put True SEO against it.</p><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Book the 30 minute strategy call</a><a class="tseo-hp-btn tseo-hp-btn-line" href="https://trueseo.co.uk/case-studies/">See the case studies with the numbers</a></div></div></div><div class="tseo-hp-band is-soft" id="how-it-works"><div class="tseo-hp-in"><h2 id="how-our-semantic-seo-process-turns-one-business-into-the-obv">How Our Semantic SEO Process Turns One Business Into The Obvious Choice</h2><div class="tseo-hp-pair"><p class="tseo-hp-intro">Four steps turn one business into the obvious choice in its niche, and the first of them can end the conversation. We would rather tell you a niche is unwinnable in month zero than bill you for a year of finding out.</p><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzQ0IiBoZWlnaHQ9Ijc2OCIgdmlld0JveD0iMCAwIDEzNDQgNzY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/semantic-seo-topical-map-entity-graph.png.webp" alt="Semantic SEO topical map showing one central business entity connected to branching clusters of related topics" width="1344" height="768" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 14"></div><figcaption>A topical map is not a keyword list. One business sits at the centre and every question a buyer asks connects back to it, which is what topical authority actually looks like.</figcaption></figure></div><div class="tseo-hp-fig "><div class="tseo-hp-svgwrap"><svg viewBox="0 0 1040 300" role="img" preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg"><rect width="1040" height="300" rx="20" fill="#fbfcff" stroke="rgba(49,88,216,.16)" stroke-width="1.5"></rect><text x="30" y="40" fill="#10203f" font-size="12.5" font-weight="800" font-family="inherit" letter-spacing=".07em">ONE SEARCH, TAKEN APART</text><rect x="30" y="118" width="250" height="60" rx="30" fill="#ffffff" stroke="rgba(49,88,216,.16)" stroke-width="1.6"></rect><circle cx="66" cy="148" r="8" fill="none" stroke="#3158D8" stroke-width="2.2"></circle><path d="M72 154 l8 8" stroke="#3158D8" stroke-width="2.2" stroke-linecap="round"></path><text x="92" y="153" fill="#10203f" font-size="14" font-weight="700" font-family="inherit">what a buyer types</text><text x="430" y="72" fill="#5a6b7b" font-size="11" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".06em">WHO IS ASKING</text><rect x="338" y="90" width="184" height="150" rx="14" fill="#ffffff" stroke="rgba(49,88,216,.16)" stroke-width="1.4"></rect><circle cx="397.0" cy="165.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="419.0" cy="165.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="441.0" cy="165.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="463.0" cy="165.0" r="7" fill="#3158D8" opacity=".85"></circle><text x="430" y="262" fill="#10203f" font-size="20" font-weight="800" font-family="inherit" text-anchor="middle">4</text><text x="660" y="72" fill="#5a6b7b" font-size="11" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".06em">WHAT THEY MUST SETTLE</text><rect x="568" y="90" width="184" height="150" rx="14" fill="#ffffff" stroke="rgba(49,88,216,.16)" stroke-width="1.4"></rect><circle cx="627.0" cy="153.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="649.0" cy="153.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="671.0" cy="153.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="693.0" cy="153.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="627.0" cy="177.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="649.0" cy="177.0" r="7" fill="#3158D8" opacity=".85"></circle><circle cx="671.0" cy="177.0" r="7" fill="#3158D8" opacity=".85"></circle><text x="660" y="262" fill="#10203f" font-size="20" font-weight="800" font-family="inherit" text-anchor="middle">7</text><text x="890" y="72" fill="#5a6b7b" font-size="11" font-weight="800" font-family="inherit" text-anchor="middle" letter-spacing=".06em">WHAT YOUR PAGE ANSWERS</text><rect x="798" y="90" width="184" height="150" rx="14" fill="#ffffff" stroke="rgba(49,88,216,.16)" stroke-width="1.4"></rect><circle cx="857.0" cy="141.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="879.0" cy="141.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="901.0" cy="141.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="923.0" cy="141.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="857.0" cy="165.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="879.0" cy="165.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="901.0" cy="165.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="923.0" cy="165.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="857.0" cy="189.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="879.0" cy="189.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="901.0" cy="189.0" r="7" fill="#36CABB" opacity=".85"></circle><circle cx="923.0" cy="189.0" r="7" fill="#36CABB" opacity=".85"></circle><text x="890" y="262" fill="#10203f" font-size="20" font-weight="800" font-family="inherit" text-anchor="middle">12</text><path d="M285 148 C340 148 350 120 338 120" fill="none" stroke="#3158D8" stroke-width="2" opacity=".5"></path><path d="M285 148 C330 148 320 120 336 120" fill="none" stroke="#3158D8" stroke-width="2" opacity=".45"></path><path d="M285 148 C330 148 320 148 336 148" fill="none" stroke="#3158D8" stroke-width="2" opacity=".45"></path><path d="M285 148 C330 148 320 176 336 176" fill="none" stroke="#3158D8" stroke-width="2" opacity=".45"></path><path d="M522 165 h44" stroke="#3158D8" stroke-width="2" opacity=".45"></path><path d="M560 158 l10 7 -10 7z" fill="#36CABB"></path><path d="M752 165 h44" stroke="#3158D8" stroke-width="2" opacity=".45"></path><path d="M790 158 l10 7 -10 7z" fill="#36CABB"></path></svg></div><div class="tseo-hp-mob"><p class="hpm-lab">One search, taken apart</p><ol class="hpm-fan"><li><b>1</b><span>search a buyer types</span></li><li><b>
4444</b><span>different people asking it</span></li><li><b>7</b><span>things they must settle before they buy</span></li><li><b>12</b><span>answers your page has to carry</span></li></ol></div><p class="tseo-hp-cap">Counts from one real cluster we planned. Most pages are written for the search box on the left and never reach the column on the right.</p></div><ol class="tseo-hp-steps"><li><b>We settle what you want to be known for</b>Which work you want more of, who buys it, what one of those clients is worth over the relationship. We score the niche on demand, competition, market density and whether anyone has already claimed it. You keep the score whether you hire us or not.</li><li><b>We build the topical map</b>Every question a real buyer asks, harvested from the live results you compete on, sorted by who is asking and how close they are to buying. That becomes a publishing plan with a reason behind every page rather than a blog schedule.</li><li><b>We make the machines understand you</b>Entity consolidation, a connected schema graph, technical and speed work, internal links shaped by relevance, and the answer formatting that gets a business quoted rather than crawled and forgotten.</li><li><b>We measure what the business feels</b>Rankings and AI citations, reported against enquiries and the KPIs you signed off. A number going up while the phone stays quiet gets said out loud, and we change what we are doing.</li></ol><p style="margin-top:26px">That sequence is the same whether you sell professional services, run an online shop or fit kitchens. What changes is the vocabulary and the regulator, not the method. Our <a href="/niche-marketing-seo-blueprint/">niche marketing blueprint</a> sets out how the first step is scored.</p></div></div><div class="tseo-hp-band" id="services"><div class="tseo-hp-in"><h2 class="is-wide" id="seo-services-under-one-consultancy-from-technical-audits-to">SEO Services Under One Consultancy, From Technical Audits To AI Search</h2><div class="tseo-hp-pair is-left"><p class="tseo-hp-intro">Twelve services sit under one consultancy, and the strategy decides which of them your business gets and in what order. They are parts of one programme rather than twelve products to choose between.</p><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzQ0IiBoZWlnaHQ9Ijc2OCIgdmlld0JveD0iMCAwIDEzNDQgNzY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-services-one-programme-not-eight-suppliers.png.webp" alt="Eight separate SEO service parts converging into a single programme rather than eight separate suppliers" width="1344" height="768" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 15"></div><figcaption>Bought separately these become eight suppliers and eight invoices. Run together they point at one outcome.</figcaption></figure></div><div class="tseo-hp-svc"><a href="/semantic-seo-topical-authority/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-map"></use></svg></span><span class="hpsvc-t"><b>Semantic SEO and topical authority</b><span>The engine underneath everything else. Entities, topical maps and contextual depth so you are treated as the reference on a subject.</span></span></a><a href="/ai-search-optimisation/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-spark"></use></svg></span><span class="hpsvc-t"><b>Rank on AI and LLM search</b><span>Answer engine and generative engine work that gets your business named inside ChatGPT, Gemini, Copilot, Perplexity and Google AI Overviews.</span></span></a><a href="/niche-marketing-seo-blueprint/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-target"></use></svg></span><span class="hpsvc-t"><b>Niche marketing blueprint</b><span>The scoring exercise that decides what you should own before a single page gets written.</span></span></a><a href="/seo-audit-service/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-glass"></use></svg></span><span class="hpsvc-t"><b>SEO audit</b><span>A diagnosis with the fixes applied, not a PDF of red rows handed to your developer.</span></span></a><a href="/seo-mentoring/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-compass"></use></svg></span><span class="hpsvc-t"><b>Consultancy and mentoring</b><span>Senior direction for a team you already have, without adding another full time salary.</span></span></a><a href="/technical-on-page-seo/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-gauge"></use></svg></span><span class="hpsvc-t"><b>Technical and on page SEO</b><span>Crawl, speed, structure and Core Web Vitals, so everything else you publish can actually register.</span></span></a><a href="/local-seo-services/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24">
444<use href="#hpic-pin"></use></svg></span><span class="hpsvc-t"><b>Local and multi location SEO</b><span>Map pack visibility across every town or branch you serve, measured separately from the website.</span></span></a><a href="/optimised-web-design-service/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-layout"></use></svg></span><span class="hpsvc-t"><b>Optimised web design</b><span>Sites built to rank, load and convert, rather than to win a design award and lose a buyer.</span></span></a><a href="/seo-packages/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-cal"></use></svg></span><span class="hpsvc-t"><b>Monthly SEO for small businesses</b><span>A rolling monthly plan with no lock in, for businesses that need steady progress rather than a programme.</span></span></a><a href="/bespoke-seo-service/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-sliders"></use></svg></span><span class="hpsvc-t"><b>Bespoke SEO</b><span>Built around your model when none of the standard shapes fit. Quoted after the audit, never before.</span></span></a><a href="/link-building-services/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-link"></use></svg></span><span class="hpsvc-t"><b>Off page and outreach</b><span>Earned coverage and digital PR that a rater would call a genuine endorsement. Never bought links.</span></span></a><a href="/shopify-seo/"><span class="hpic" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-cart"></use></svg></span><span class="hpsvc-t"><b>Ecommerce SEO</b><span>Category and product architecture, faceted navigation and feed hygiene for shops that live on organic.</span></span></a></div><h3 id="looking-for-a-digital-marketing-agency-in-the-uk-this-is-tha">Looking for a digital marketing agency in the UK? This is that, under a more accurate name.</h3><p>Search is where most of our clientsâ demand starts, so search is what we are named after. The work around it comes with the programme when the strategy calls for it, across campaigns, paid search, social and outreach.</p><ul class="tseo-hp-chips"><li><a href="/digital-marketing-campaigns/">Digital marketing campaigns</a></li><li><a href="/seo-and-ppc-management/">PPC and paid search</a></li><li><a href="/social-media-marketing-agency-services/">Social media marketing</a></li><li><a href="/link-building-services/">Targeted outreach</a></li><li><a href="/seo-migration-services/">SEO migration</a></li><li><a href="/seo-cost-in-the-uk/">What SEO costs in the UK</a></li><li><a href="/our-seo-services/">Every service in detail</a></li></ul></div></div><div class="tseo-hp-band is-soft" id="industries"><div class="tseo-hp-in"><h2 class="is-wide" id="industry-specific-seo-built-for-your-sector-and-not-copied-b">Industry Specific SEO, Built For Your Sector And Not Copied Between Them</h2><p class="tseo-hp-intro">The method transfers to any industry where trust decides the sale, from accountancy practices and law firms to garages, dental practices, hotels and online shops. What changes is the vocabulary, the regulator and what a buyer is frightened of. What stays the same is the sequence.</p><div class="tseo-hp-cards is-3 has-ic"><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-shield"></use></svg></span><h3 id="seo-for-accountants-solicitors-financial-advisers-and-health">SEO for accountants, solicitors, financial advisers and healthcare</h3></div><p>Regulated firms buy SEO differently, because a marketing claim has to satisfy an institute before it satisfies a buyer. We write to the ICAEW, ACCA and SRA marketing codes so content goes live as written, across accountancy practices, bookkeepers, fractional finance directors, independent financial advisers, solicitors, dental practices and private clinics. Our deepest work here is <a href="/seo-for-accountants/">SEO for accountancy practices</a>, backed by our own published research.</p></div><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-house"></use></svg></span><h3 id="seo-for-letting-agents-estate-agents-and-local-trades">SEO for letting agents, estate agents and local trades</h3></div><p>Property and trade businesses win on proximity and reputation rather than on national reach, so the local SEO, the Google Business Profile and the branch pages carry most of the work. We run it for letting agents, estate agents, garages and MOT centres, accident repair workshops, builders and roofers, and multi branch operators. See how we handle it for <a href="/seo-for-letting-agents/">letting and estate agents</a>.</p></div><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-cart"></use></svg></span><h3 id="ecommerce-seo-for-shopify-woocommerce-and-shopwired-stores">Ecommerce SEO for Shopify, WooCommerce and ShopWired stores</h3></div><p>Category architecture and product data decide whether an online shop ranks at all, which is why ecommerce SEO starts with the structure rather than with the blog. We work on Shopify, WooCommerce and ShopWired stores across homeware, jewellery, garden, food and specialist retail. Mohammad is strategic SEO consultant to ShopWired, a national UK ecommerce platform.</p></div><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-cup"></use></svg></span><h3 id="hotel-seo-and-local-seo-for-hospitality-and-leisure">
444Hotel SEO and local SEO for hospitality and leisure</h3></div><p>Hotels and venues lose their own name to the aggregators, because a portal carrying thousands of listings usually outranks the single business it lists. Hotel SEO here means winning the direct booking search, the destination terms and the local pack, across hotels, guest houses, restaurants, pubs and leisure operators.</p></div><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-person"></use></svg></span><h3 id="personal-brand-and-founder-led-seo">Personal brand and founder led SEO</h3></div><p>Consultants, authors and owner led firms whose reputation is the product. Entity work matters more here than anywhere else, because the machines have to know who you are before they can recommend you.</p></div><div class="tseo-hp-card"><div class="hpc-top"><span class="hpic is-teal" aria-hidden="true"><svg viewBox="0 0 24 24"><use href="#hpic-plus"></use></svg></span><h3 id="automotive-dental-and-any-other-industry-mapped-from-scratch">Automotive, dental and any other industry, mapped from scratch</h3></div><p>A market nobody has claimed online is easier to own than a crowded one, so an industry missing from this list is usually good news. We have run the same sequence for automotive dealers and garages, dental practices, recruiters, manufacturers and B2B service firms. The niche score on the call tells you which kind of market you are in. <a href="/industries/">See every industry we work in</a>.</p></div></div><div class="tseo-hx"><p class="tseo-hx-h">One sequence, every sector</p><p class="tseo-hx-s">The four steps never change. What changes is the vocabulary, the regulator and what a buyer is frightened of.</p><div class="tseo-hx-flow"><div class="tseo-hx-step"><span class="tseo-hx-n">1</span><span class="tseo-hx-st">Score the niche</span><span class="tseo-hx-sd">Demand, competition, density, and whether anyone has claimed it already.</span></div><div class="tseo-hx-step"><span class="tseo-hx-n">2</span><span class="tseo-hx-st">Map buyer questions</span><span class="tseo-hx-sd">Harvested from the live results you compete on, sorted by buying stage.</span></div><div class="tseo-hx-step"><span class="tseo-hx-n">3</span><span class="tseo-hx-st">Build the entity</span><span class="tseo-hx-sd">Schema graph, technical work, internal links and answer formatting.</span></div><div class="tseo-hx-step"><span class="tseo-hx-n">4</span><span class="tseo-hx-st">Measure enquiries</span><span class="tseo-hx-sd">Rankings and AI citations reported against the KPIs you signed off.</span></div></div><ul class="tseo-hx-chips"><li>Accountancy practices</li><li>Bookkeepers</li><li>Financial advisers</li><li>Solicitors</li><li>Dental practices</li><li>Private healthcare</li><li>Hotels and hospitality</li><li>Letting and estate agents</li><li>Garages and MOT centres</li><li>Accident repair workshops</li><li>Ecommerce and retail</li><li>Personal brands</li></ul></div></div></div><div class="tseo-hp-band" id="pricing"><div class="tseo-hp-in"><h2 class="is-wide" id="how-much-does-seo-cost-in-the-uk-our-seo-pricing-starts-at-3">How Much Does SEO Cost In The UK? Our SEO Pricing Starts At £399 A Month</h2><p class="tseo-hp-intro">Our SEO pricing starts at £399 a month, and what a UK business pays beyond that depends on how many locations it needs to rank in and how contested the terms are. You are not buying a number of hours or a number of blog posts, because those measure our capacity rather than your outcome. You are buying a position, and we are measured against the milestones above. These are starting points rather than a checkout, the same way you would quote a client on the job in front of you.</p><div class="tseo-hp-plans"><div class="tseo-hp-plan"><h3 id="local-seo">Local SEO</h3><p class="hpp-sub">Own your town</p><p class="hpp-from">From</p><p class="hpp-price">£399<small>/mo</small></p><p class="hpp-term">Rolling monthly, cancel any month, no notice and no penalty</p><p class="hpp-for"><b>Suitable for:</b> a single site business selling to one town or city. Trades, garages, salons, clinics, independent retail, a practice with one office and a local catchment.</p><ul><li>Technical, on page and schema foundations</li><li>Google Business Profile built and managed</li><li>Local topical map for one town or city</li><li>Two pieces of content a month</li><li>Monthly KPI review in plain language</li></ul><a class="tseo-hp-btn tseo-hp-btn-line" href="/seo-packages/">See what is included</a></div><div class="tseo-hp-plan is-best"><span class="hpp-badge">Most businesses start here</span><h3 id="full-service-seo">Full service SEO</h3><p class="hpp-sub">Own your niche</p><p class="hpp-from">From</p><p class="hpp-price">£699<small>/mo</small></p><p class="hpp-term">Rolling monthly, no minimum commitment</p><p class="hpp-for"><b>Suitable for:</b> an established business with more than one service to rank, selling across a region or nationally, where one extra client covers the month
444several times over.</p><ul><li>Everything in Local</li><li>Full niche topical map and publishing plan</li><li>AI search visibility, tracked on an agreed query set</li><li>Entity and connected schema graph</li><li>Competitor tracking by name, not by keyword</li><li>Senior consultant on the account</li></ul><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Book your strategy call</a></div><div class="tseo-hp-plan"><h3 id="niche-seo-programme">Niche SEO programme</h3><p class="hpp-sub">Own it outright, locally and nationally</p><p class="hpp-from">From</p><p class="hpp-price">£1,495<small>/mo</small></p><p class="hpp-term">Six or twelve month term, with the 3 / 6 / 12 milestones written in</p><p class="hpp-for"><b>Suitable for:</b> a business that wants its niche closed to competitors, coverage across several locations or nationally, and the three, six and twelve month milestones written into the contract.</p><ul><li>Everything in Full service</li><li>Area exclusivity. We never take your competitor</li><li>Multi location or national topical map</li><li>Full AI citation programme</li><li>Done for you outreach and digital PR</li><li>The written milestone guarantee</li></ul><a class="tseo-hp-btn tseo-hp-btn-line" href="/seo-quote/">Request a quote</a></div></div><div class="tseo-hx"><p class="tseo-hx-h">What UK SEO costs, and where ours sit</p><p class="tseo-hx-s">Monthly retainer, excluding VAT. Bar length is drawn against a scale of one thousand five hundred pounds.</p><div class="tseo-hx-row"><span class="tseo-hx-lab">Local SEO</span><span class="tseo-hx-track"><span class="tseo-hx-bar" style="width:27%"></span></span><span class="tseo-hx-val">£399</span></div><div class="tseo-hx-row"><span class="tseo-hx-lab">Full service SEO</span><span class="tseo-hx-track"><span class="tseo-hx-bar is-teal" style="width:47%"></span></span><span class="tseo-hx-val">£699</span></div><div class="tseo-hx-row"><span class="tseo-hx-lab">Regulated sectors, from</span><span class="tseo-hx-track"><span class="tseo-hx-bar" style="width:50%"></span></span><span class="tseo-hx-val">£750</span></div><div class="tseo-hx-row"><span class="tseo-hx-lab">Niche programme</span><span class="tseo-hx-track"><span class="tseo-hx-bar is-ink" style="width:100%"></span></span><span class="tseo-hx-val">£1,495</span></div><p class="tseo-hx-note">Published UK agency retainers spread from a few hundred pounds a month for a single location campaign to several thousand for a contested national one, and a one off audit is commonly quoted between one and three thousand pounds. Accountancy practices sit on the regulated scale rather than the local one.</p></div><p class="hpp-note">Regulated and specialist sectors sit on their own scale, because the research, the compliance review and the area exclusivity behind them are a different job from ranking a local trade. Accountancy practices, for example, start at £750 a month on our <a href="https://trueseo.co.uk/seo-for-accountants/">SEO for accountants</a> programme rather than at the figures above. Ask on the call and we will tell you which scale you sit on before you spend anything.</p><p class="tseo-hp-small">Prices exclude VAT. A bespoke programme is quoted after the audit rather than before it, because quoting a number before seeing the site is how businesses end up paying for work they did not need. What a UK business should expect to pay, and why the range is so wide, is set out in our guide to <a href="/seo-cost-in-the-uk/">SEO costs in the UK</a>.</p></div></div><div class="tseo-hp-band is-soft" id="team"><div class="tseo-hp-in"><h2 class="is-wide" id="meet-the-seo-consultants-you-actually-work-with">Meet The SEO Consultants You Actually Work With</h2><p class="tseo-hp-intro">You work with the two directors themselves, from the first call to the twelfth month, and both are finance trained. That pairing at the top of an SEO consultancy is uncommon, and it is the most defensible difference on this page. Your business model is understood from the first call rather than explained over the first three months.</p><div class="tseo-hp-people"><div class="tseo-hp-person"><div class="hpe-top"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDY2IiBoZWlnaHQ9IjE2MDAiIHZpZXdCb3g9IjAgMCAxMDY2IDE2MDAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/Mohammad-A-mahmud-True-SEO.jpeg.webp" alt="Mohammad A Mahmud, founder and SEO consultant at True SEO Consultants" width="1066" height="1600" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 16"><div><h3 id="mohammad-a-mahmud">Mohammad A Mahmud</h3><span class="hpe-role">Founder and SEO consultant</span></div></div><p>Finance trained: completed the ACCA professional exams and holds an MSc in applied accounting from the University of South Wales, with thirteen years in this industry. Trained in the semantic SEO method of Koray Tugberk Gubur and active in its practitioner community. Strategic SEO consultant to Shopwired, a national UK ecommerce platform. Author of <a href="/case-studies/494-accountancy-websites-seo-research/">Research Report TSC-2026-01</a>, a published audit of 494 UK accountancy practice websites, ORCID <a href="https://orcid.org/0009-0005-7459-212
444X" rel="noopener nofollow" target="_blank">0009-0005-7459-212X</a>. More at <a href="/mohammad-a-mahmud/">his profile</a>.</p></div><div class="tseo-hp-person"><div class="hpe-top"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI4MDAiIGhlaWdodD0iNzczIiB2aWV3Qm94PSIwIDAgODAwIDc3MyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/Julie.jpg.webp" alt="Julie Williams, co-founder and director of True SEO Consultants and a certified business coach" width="800" height="773" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 17"><div><h3 id="julie-williams">Julie Williams</h3><span class="hpe-role">Co-founder, director and certified business coach</span></div></div><p>A certified business coach with more than thirty years of commercial and finance experience. Author of the Amazon bestseller This Is Your Business, Own It, and owner of the Sporting Club Cardiff franchise, the networking group where True SEO meets owner led businesses face to face. Julie reviews every strategy before it starts, and her question is always the one you would ask, which is whether this improves the fee income or only the rankings.</p></div></div><p style="margin-top:24px">We hold a limited number of accounts at a time so your strategy gets attention rather than a queue position. <a href="/about-us/">More about how the consultancy is run</a>.</p></div></div><div class="tseo-hp-band" id="where-we-work"><div class="tseo-hp-in"><h2 class="is-wide" id="an-seo-agency-in-cardiff-and-seo-consultants-working-across">An SEO Agency In Cardiff And SEO Consultants Working Across The UK</h2><div class="tseo-hp-nap"><div><b>True SEO Consultants Ltd</b><p>Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN<br>Company number 16563516<br><a href="tel:+443332407747">0333 240 7747</a></p></div><div><b>SEO across the United Kingdom, from Cardiff and South Wales outward</b><p>We are an SEO agency in Cardiff working across the whole of the UK, so the same programme runs for a business in Cathays as for one in Manchester. Cardiff and South Wales clients get face to face meetings, and everyone else reaches us the way our international clients do. We run campaigns for businesses in Cardiff, Newport, Swansea, Bristol, London, Birmingham, Manchester, Edinburgh and Glasgow. Local work gets local treatment through our <a href="/local-seo-services/">multi location local SEO</a>, and there is a dedicated <a href="/seo-agency-cardiff/">SEO agency page for Cardiff</a> for businesses on our doorstep.</p></div><div><b>SEO for international clients, onboarded digitally</b><p>International clients are onboarded entirely digitally, with secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting our UK clients receive. Nothing in the method depends on geography.</p></div></div><div class="tseo-hp-pair"><div class="tseo-hx"><p class="tseo-hx-h">Cardiff HQ, UK wide delivery</p><p class="tseo-hx-s">Where True SEO Consultants Ltd works, and where clients actually sit.</p><ul class="tseo-hx-chips"><li class="is-hq">Cardiff, HQ</li><li>South Wales</li><li>Newport</li><li>Swansea</li><li>Bristol</li><li>London</li><li>Birmingham</li><li>Manchester</li><li>Edinburgh</li><li>Glasgow</li><li>International, onboarded digitally</li></ul></div><figure class="tseo-hp-vis"><div class="tseo-hp-viswrap"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMzQ0IiBoZWlnaHQ9Ijc2OCIgdmlld0JveD0iMCAwIDEzNDQgNzY4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-agency-cardiff-hub-uk-coverage.png.webp" alt="Map of Great Britain with an SEO agency hub marked in Cardiff and connection lines reaching client locations across the UK" width="1344" height="768" loading="lazy" decoding="async" title="B2B SEO Agency & Consultant to Rank Your Website 18"></div><figcaption>Cardiff is where we sit. It is not where most of the work lands.</figcaption></figure></div><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-solid" href="https://trueseo.co.uk/contact/">Start digital onboarding</a></div></div></div><div class="tseo-hp-band is-soft" id="faq"><div class="tseo-hp-in is-narrow"><h2 class="is-wide" id="seo-faqs-the-questions-business-owners-ask-before-choosing-a">SEO FAQs, The Questions Business Owners Ask Before Choosing An SEO Agency</h2><div class="tseo-hp-faq"><details><summary>Is True SEO an SEO agency or an SEO consultancy?</summary><div class="tseo-hp-ans">True SEO Consultants Ltd is both, and the order of work is what the label hides. We are a registered UK SEO consultancy with full agency delivery across semantic SEO, technical SEO, local SEO, content and earned links. A senior consultant plans the strategy around your business model and
444your KPIs before any task starts, and co-director Julie Williams, a certified business coach, reviews the commercial side of it. You get agency delivery with consultant direction, billed against agreed outcomes rather than against hours.</div></details><details><summary>What does an SEO consultant do for a business website?</summary><div class="tseo-hp-ans">An SEO consultant decides what your website should be known for, then makes the search engines and the AI assistants agree. The work covers scoring the niche, building a topical map from the questions real buyers ask, consolidating your entity and schema graph, fixing the technical and Core Web Vitals faults, and reporting against KPIs rather than impressions. The difference from an SEO agency working through tasks is that a consultant sets the order, and the order decides whether the work compounds or cancels itself out.</div></details><details><summary>What is semantic SEO and why is it your main method?</summary><div class="tseo-hp-ans">Semantic SEO builds a website around entities and the relationships between them rather than around a keyword list, and it is our main method because it is what survives a core update. In practice that means a topical map drawn from real buyer questions, pages that answer one intent each in their first sentence, a connected schema graph, and internal links shaped by relevance rather than by menu position. It follows the framework published by Koray Tugberk Gubur, which is built on Google's own patent literature.</div></details><details><summary>Can you get my business recommended by ChatGPT, Gemini and Google AI Overviews?</summary><div class="tseo-hp-ans">Yes, and the work that does it is the same work that earns organic rankings. AI assistants name businesses they can identify and verify, so we consolidate your entity, make the facts about you agree across your website, your Google Business Profile and third party sources, and format answers in a way a model can lift. Citations are tracked across ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity on a query set agreed with you at onboarding, and the six month milestone for AI visibility is written into the engagement letter.</div></details><details><summary>Do you work with businesses outside Cardiff and outside the UK?</summary><div class="tseo-hp-ans">Yes. Our office is at Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, and we run campaigns for businesses in Cardiff, Newport, Swansea, Bristol, London, Birmingham, Manchester, Edinburgh and Glasgow. International clients are onboarded entirely digitally, with secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting UK clients receive. Cardiff and South Wales businesses get face to face meetings on top of that.</div></details><details><summary>How does the monthly SEO consultancy service work, and how do you report?</summary><div class="tseo-hp-ans">The monthly SEO service runs on a rolling contract with no minimum commitment and no notice period, reviewed with you every month. Each month covers the planned work from your topical map, the technical and on page fixes, the content, the local SEO and the AI citation tracking, in the order the strategy sets rather than in a fixed quota. The report comes in plain language against the KPIs agreed at onboarding, covering rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, AI citations and enquiries, and you get the Search Console view itself so the numbers can be checked against the source.</div></details><details><summary>How much does SEO cost in the UK?</summary><div class="tseo-hp-ans">SEO in the UK is normally sold as a monthly retainer, and the prices UK agencies publish spread from a few hundred pounds a month for a single location campaign to several thousand for a contested national one. Ours start at £399 a month for Local SEO, £699 for Full service and £1,495 for the Niche programme, all excluding VAT. Regulated and specialist sectors sit on a separate scale, so accountancy practices start at £750 a month. What a UK business should expect to pay, and why the range is so wide, is set out in our guide to <a href="/seo-cost-in-the-uk/">SEO costs in the UK</a>.</div></details>
444<details><summary>How soon can I see results from SEO?</summary><div class="tseo-hp-ans">The engagement letter commits to ranking and impression movement by month three, AI citations and commercial rankings by month six, and the niche position by month twelve. Those three milestones are each measured against a baseline recorded before any work starts. Miss month three or month six and you leave with no penalty and no notice period. A new domain, a penalised site or a heavily contested national term takes longer than that, and we say so on the call rather than after you have signed.</div></details></div></div></div><div class="tseo-hp-band is-navy" id="book"><div class="tseo-hp-in is-narrow"><h2 id="ready-to-book-an-seo-strategy-call-and-stop-losing-enquiries">Ready To Book An SEO Strategy Call And Stop Losing Enquiries You Never See?</h2><p class="tseo-hp-lead" style="color:#cfe0ff">You leave with your niche scored, the businesses ranking above you named, and an honest read on which of them you can realistically pass and roughly how long that takes. Thirty minutes, no charge and no pitch deck. You keep all of it whether you hire us or not.</p><div class="tseo-hp-btnrow"><a class="tseo-hp-btn tseo-hp-btn-teal" href="https://trueseo.co.uk/contact/">Book your free 30 minute strategy call</a><a class="tseo-hp-btn tseo-hp-btn-ghost" href="/seo-quote/">Request a quote instead</a></div><p class="tseo-hp-micro">True SEO Consultants Ltd, Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, CF24 2FN. Company number 16563516.</p></div></div><div class="tseo-hp-ld">
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444nswer":{"@type":"Answer","text":"Yes. Our office is at Startup Stiwdio, University of South Wales, 86-88 Adam Street, Cardiff, and we run campaigns for businesses in Cardiff, Newport, Swansea, Bristol, London, Birmingham, Manchester, Edinburgh and Glasgow. International clients are onboarded entirely digitally, with secure access sharing, video strategy calls in your time zone and the same monthly KPI reporting UK clients receive. Cardiff and South Wales businesses get face to face meetings on top of that."}},{"@type":"Question","name":"How does the monthly SEO consultancy service work, and how do you report?","acceptedAnswer":{"@type":"Answer","text":"The monthly SEO service runs on a rolling contract with no minimum commitment and no notice period, reviewed with you every month. Each month covers the planned work from your topical map, the technical and on page fixes, the content, the local SEO and the AI citation tracking, in the order the strategy sets rather than in a fixed quota. The report comes in plain language against the KPIs agreed at onboarding, covering rankings on the tracked list, impressions against your recorded baseline, calls and direction requests from your Google Business Profile, AI citations and enquiries, and you get the Search Console view itself so the numbers can be checked against the source."}},{"@type":"Question","name":"How much does SEO cost in the UK?","acceptedA
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444</div></section><div class="wp-block-stackable-columns alignfull stk-block-columns stk-block stk-2c62d38" data-block-id="2c62d38"><div class="stk-row stk-inner-blocks stk--block-align-2c62d38 stk-block-content stk-content-align stk-2c62d38-column alignwide"><div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-ba3a0d5" data-v="4" data-block-id="ba3a0d5"><div class="stk-column-wrapper stk-block-column__content stk-container stk-ba3a0d5-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-ba3a0d5-inner-blocks"><div class="wp-block-stackable-subtitle stk-block-subtitle stk-block stk-0994864" data-block-id="0994864"><p class="stk-block-subtitle__text stk-subtitle">We are the first in the UK to unveil - SEO Blueprint (No one dared before)</p></div><div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9d7a623" id="heading-placeholder" data-block-id="9d7a623"><h2 class="stk-block-heading__text" id="the-niche-marketing-seo-blueprint"><strong>The Niche Marketing SEO Blueprint</strong></h2></div><div class="wp-block-stackable-text stk-block-text stk-block stk-c8a9526" data-block-id="c8a9526"><p class="stk-block-text__text">Want to attract clients without waiting for referrals? The Blueprint is a one-off, tailored <strong>SEO plan</strong> that shows you how to rank your service niche in Google and build a steady pipeline of enquiries<br><br>90 days SEO action Plan + Full Keywords & Competitors Research + 12 Months Roadmap</p></div><div class="wp-block-stackable-button-group stk-block-button-group stk-block stk-e23f54e" data-block-id="e23f54e"><div class="stk-row stk-inner-blocks stk-block-content stk-button-group"><div class="wp-block-stackable-button stk-block-button stk-block stk-67505a3 stk-entrance" data-block-id="67505a3"><a class="stk-link stk-button stk--hover-effect-darken" href="https://trueseo.co.uk/niche-marketing-seo-blueprint/"><span class="has-text-color stk-button__inner-text">Unlock My SEO Roadmap</span></a></div></div></div><p class="wp-block-paragraph">Delivered in just <strong>7 business days</strong> with lifetime support.<br></p><div class="wp-block-stackable-divider stk-block-divider stk-block stk-b1e53dc" data-block-id="b1e53dc"><hr class="stk-block-divider__hr"></div></div></div></div><div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-0729cea" data-v="4" data-block-id="0729cea"><div class="stk-column-wrapper stk-block-column__content stk-container stk-0729cea-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-0729cea-inner-blocks"><div class="wp-block-stackable-carousel stk-block-carousel stk--is-slide stk--arrows-justify-space-between stk--arrows-align-center stk-block stk-4b109a4" data-slides-to-show="" data-block-id="4b109a4"><div class="stk-block-carousel__content-wrapper"><div class="stk-row stk-inner-blocks stk-block-content stk-block-carousel__slider-wrapper stk-content-align stk-4b109a4-column"><div class="stk-block-carousel__slider" role="list" data-label-slide-of="Slide %%d of %%d" tabindex="0"><div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-c8ed9e1" data-v="4" data-block-id="c8ed9e1"><div class="stk-column-wrapper stk-block-column__content stk-container stk-c8ed9e1-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-c8ed9e1-inner-blocks"><div class="wp-block-stackable-image stk-block-image stk-block stk-55a001e" data-block-id="55a001e"><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDgwIiBoZWlnaHQ9IjEwODAiIHZpZXdCb3g9IjAgMCAxMDgwIDEwODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIHN0eWxlPSJmaWxsOiNjZmQ0ZGI7ZmlsbC1vcGFjaXR5OiAwLjE7Ii8+PC9zdmc+" decoding="async" class="stk-img wp-image-4584" data-src="https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint.png.webp" width="1080" height="1080" alt="Growth poster for the Niche Website Marketing Blueprint, with a business owner celebrating results at a laptop" title="B2B SEO Agency & Consultant to Rank Your Website 19" data-srcset="https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint.png.webp 1080w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-300x300.png.webp 300w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-1024x1024.png.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-150x150.png.webp 150w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-768x768.png.webp 768w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-600x600.png.webp 600w, https://trueseo.co.uk/wp-content/uploads/2025/09/Niche-Marketing-SEO-Plan-Blueprint-100x100.png.webp 100w" data-sizes="(max-width: 1080px) 100v
444w, 1080px" /></span></figure></div></div></div></div></div></div><div class="stk-block-carousel__dots" role="list" data-label="Slide %%d"></div></div></div></div></div></div></div></div><section class="tseo-fcs alignfull" aria-label="Featured SEO case studies"><style>.tseo-fcs{--fcs-ink:#10203f;--fcs-deep:#0b6a60;--fcs-teal:#36CABB;--fcs-soft:#f4f8ff;--fcs-line:rgba(49,88,216,.14);--fcs-muted:#4f6070;width:100vw;max-width:100vw;margin:0 calc(50% - 50vw);overflow-x:clip;font-family:inherit;box-sizing:border-box;}.tseo-fcs *,.tseo-fcs *:before,.tseo-fcs *:after{box-sizing:border-box;}@media (max-width:900px){.tseo-fcs.alignfull{width:100%;max-width:100%;margin-left:0;margin-right:0;}}.tseo-fcs-band{padding:56px 20px 60px;background:var(--fcs-soft);}@media (max-width:640px){.tseo-fcs-band{padding:42px 16px 46px;}}.tseo-fcs-in{max-width:1120px;margin:0 auto;}.tseo-fcs-eyebrow{display:inline-flex;align-items:center;gap:9px;margin:0 0 12px;padding:6px 14px;border-radius:999px;background:#eefaf8;border:1px solid rgba(11,106,96,.24);font-size:12px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--fcs-deep);}.tseo-fcs-dot{display:block;width:8px;height:8px;border-radius:50%;background:var(--fcs-teal);flex:0 0 auto;}.tseo-fcs h2.tseo-fcs-h{margin:0 0 26px;font-size:clamp(25px,3.4vw,34px);line-height:1.2;font-weight:800;color:var(--fcs-ink);letter-spacing:-.01em;}.tseo-fcs-grid{display:grid;grid-template-columns:1fr;gap:20px;margin:0 0 22px;}@media (min-width:800px){.tseo-fcs-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;}}.tseo-fcs-card{position:relative;display:flex;flex-direction:column;overflow:hidden;background:#fff;border:1px solid var(--fcs-line);border-radius:18px;box-shadow:0 10px 30px rgba(16,32,63,.07);transition:transform .16s ease,box-shadow .16s ease,border-color .16s ease;}.tseo-fcs-card:hover,.tseo-fcs-card:focus-within{transform:translateY(-3px);border-color:rgba(11,106,96,.4);box-shadow:0 18px 44px rgba(16,32,63,.14);}.tseo-fcs-thumb{margin:0;background:var(--fcs-soft);}.tseo-fcs-thumb img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;}.tseo-fcs-body{display:flex;flex-direction:column;flex:1 1 auto;padding:22px 22px 20px;}.tseo-fcs h3.tseo-fcs-card-h{margin:0 0 14px;font-size:20px;line-height:1.3;font-weight:800;color:var(--fcs-ink);}.tseo-fcs h3.tseo-fcs-card-h a{color:inherit;text-decoration:none;}.tseo-fcs h3.tseo-fcs-card-h a::after{content:"";position:absolute;inset:0;z-index:1;}.tseo-fcs h3.tseo-fcs-card-h a:focus-visible{outline:3px solid var(--fcs-deep);outline-offset:3px;}.tseo-fcs ul.tseo-fcs-points{margin:0 0 18px;padding:0;list-style:none;}.tseo-fcs ul.tseo-fcs-points li{position:relative;margin:0 0 9px;padding-left:27px;font-size:15px;line-height:1.5;color:#31414f;}.tseo-fcs ul.tseo-fcs-points li:last-child{margin-bottom:0;}.tseo-fcs ul.tseo-fcs-points li::before{content:"";position:absolute;left:0;top:.35em;width:16px;height:16px;border-radius:50%;background:#eefaf8;border:1px solid rgba(11,106,96,.35);}.tseo-fcs ul.tseo-fcs-points li::after{content:"";position:absolute;left:5.5px;top:.56em;width:4px;height:7px;border:solid var(--fcs-deep);border-width:0 2px 2px 0;transform:rotate(45deg);}.tseo-fcs-btn{display:inline-flex;align-items:center;margin-top:auto;padding-top:4px;min-height:24px;font-size:15px;font-weight:700;color:var(--fcs-deep);}.tseo-fcs-btn::after{content:"\00a0\2192";transition:transform .15s ease;display:inline-block;}.tseo-fcs-card:hover .tseo-fcs-btn::after{transform:translateX(4px);}.tseo-fcs-foot{display:flex;flex-wrap:wrap;align-items:center;gap:8px 18px;margin:0;font-size:13.5px;line-height:1.55;color:var(--fcs-muted);}.tseo-fcs-foot a{display:inline-flex;align-items:center;min-height:24px;color:var(--fcs-deep);font-weight:700;text-decoration:underline;text-underline-offset:3px;}@media (prefers-reduced-motion:reduce){.tseo-fcs *,.tseo-fcs *::before,.tseo-fcs *::after{transition:none !important;}.tseo-fcs-card:hover{transform:none !important;}}</style><div class="tseo-fcs-band"><div class="tseo-fcs-in"><span class="tseo-fcs-eyebrow"><i class="tseo-fcs-dot"></i>
444Client results, published with consent</span><h2 class="tseo-fcs-h" id="proven-results-not-promises">Proven results, not promises</h2><div class="tseo-fcs-grid"><article class="tseo-fcs-card"><div class="tseo-fcs-thumb"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click" loading="lazy" decoding="async" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-vs-google-ads-ecommerce-case-study-earned-vs-paid-users.webp 1600w" data-sizes="auto, (max-width: 768px) 100vw, 768px" title="SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click 1"></div><div class="tseo-fcs-body"><h3 class="tseo-fcs-card-h" id="seo-vs-google-ads-how-a-uk-bathroom-store-on-shopify-won-64"><a href="https://trueseo.co.uk/case-studies/seo-vs-google-ads-ecommerce-case-study/">SEO vs Google Ads: How a UK Bathroom Store on Shopify Won 64% of Its Visitors Without a Paid Click</a></h3><ul class="tseo-fcs-points"><li>A UK bathroom store on Shopify, selling showers and saunas to homeowners, cut Google Ads spend by 75% while organic search, free Shopping listings and direct visits brought in 64% of users. Anonymised GA4 evidence, doodle infographics and the semantic SEO method behind it.</li></ul><span class="tseo-fcs-btn">Read this case study</span></div></article><article class="tseo-fcs-card"><div class="tseo-fcs-thumb"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="SEO Case Study: How Total Books Reached First Place Across Three Services" loading="lazy" decoding="async" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-768x432.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-300x169.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1024x576.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-1536x864.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results-600x338.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/total-books-accountancy-seo-case-study-results.webp 1672w" data-sizes="auto, (max-width: 768px) 100vw, 768px" title="SEO Case Study: How Total Books Reached First Place Across Three Services 2"></div><div class="tseo-fcs-body"><h3 class="tseo-fcs-card-h" id="seo-case-study-how-total-books-reached-first-place-across-th"><a href="https://trueseo.co.uk/case-studies/total-books-accountants-seo-case-study/">SEO Case Study: How Total Books Reached First Place Across Three Services</a></h3><ul class="tseo-fcs-points"><li>A licensed AAT practice, 358 buying intents mapped from live search, and first place across three different services eleven months later.</li></ul><span class="tseo-fcs-btn">Read this case study</span></div></article></div><p class="tseo-fcs-foot"><span>We publish a case study only once the client has given consent. Your data is always kept secure.</span><a href="https://trueseo.co.uk/case-studies/">Browse every case study</a></p></div></div></section><div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-02dc96b" id="latest-from-the-blog" data-block-id="02dc96b"><h2 class="stk-block-heading__text has-text-align-center">Latest from The Blog</h2></div><div class="wp-block-stackable-text stk-block-text stk-block stk-d6d22e0" data-block-id="d6d22e0"><p class="stk-block-text__text has-text-align-center">We regularly publish blogs & case studies that could help you learning effective SEO strategy to outrank your competitors. Search Engine Ranking Position (SERP) is all about presenting quality content through a well-optimised website. There are secrets and bespoke tips to gain website rank.</p></div><div class="ct-posts-shortcode" data-prefix="blog">
444<div class="entries" data-archive="default" data-layout="enhanced-grid" data-cards="boxed" data-hover="zoom-in"><article class="entry-card card-content post-6456 post type-post status-publish format-standard has-post-thumbnail hentry category-keyword-research category-ai-llm-seo category-blog category-seo-strategy-costs" ><a class="ct-media-container boundless-image has-hover-effect" href="https://trueseo.co.uk/competitor-keyword-analysis/" aria-label="How to Do Competitor Keyword Analysis, Step by Step"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-768x432.jpg.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Overlap diagram of your keywords and a search competitor's keywords, with the area only the competitor ranks for marked as your gap" loading="lazy" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-768x432.jpg.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-300x169.jpg.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-1024x576.jpg.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-1536x864.jpg.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero-600x338.jpg.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/competitor-keyword-analysis-method-hero.jpg.webp 1600w" data-sizes="auto, (max-width: 768px) 100vw, 768px" itemprop="image" style="aspect-ratio: 4/3;" title="How to Do Competitor Keyword Analysis, Step by Step 3"></a><ul class="entry-meta" data-type="simple:slash" data-id="dkffUY" ><li class="meta-categories" data-type="pill"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" rel="tag" class="ct-term-59">Keyword Research</a><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-ai" rel="tag" class="ct-term-45">AI & LLM Search</a><a href="https://trueseo.co.uk/blog/" rel="tag" class="ct-term-28">Blog</a><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-rr" rel="tag" class="ct-term-62">SEO Strategy & Costs</a></li></ul><h2 class="entry-title" id="how-to-do-competitor-keyword-analysis-step-by-step"><a href="https://trueseo.co.uk/competitor-keyword-analysis/" rel="bookmark">How to Do Competitor Keyword Analysis, Step by Step</a></h2><div class="entry-excerpt"><p>Competitor keyword analysis shows who really competes with you in search and which gaps are worth closing. This guide covers free and paid methods, share of voice, AI citations and a worked Bristol example.</p></div></article><article class="entry-card card-content post-6455 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-llm-seo category-blog category-content-strategy" ><a class="ct-media-container boundless-image has-hover-effect" href="https://trueseo.co.uk/query-fan-out-seo/" aria-label="Query Fan-Out: How AI Search Splits One Question Into Many, and What to Build"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-768x432.jpg.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Illustrative Cardiff accountant question branching into seven sub-query types, beside Nectiv averages of 9.06 and 3.79 queries per prompt" loading="lazy" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-768x432.jpg.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-300x169.jpg.webp 300w, https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-1024x576.jpg.webp 1024w, https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-1536x864.jpg.webp 1536w, https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero-600x338.jpg.webp 600w, https://trueseo.co.uk/wp-content/uploads/2026/09/query-fan-out-seo-hero.jpg.webp 1600w" data-sizes="auto, (max-width: 768px) 100vw, 768px" itemprop="image" style="aspect-ratio: 4/3;" title="Query Fan-Out: How AI Search Splits One Question Into Many, and What to Build 4"></a><ul class="entry-meta" data-type="simple:slash" data-id="dkffUY" ><li class="meta-categories" data-type="pill"><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-ai" rel="tag" class="ct-term-45">AI & LLM Search</a><a href="https://trueseo.co.uk/blog/" rel="tag" class="ct-term-28">Blog</a><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" rel="tag" class="ct-term-40">Content Strategy</a></li></ul><h2 class="entry-title" id="query-fan-out-how-ai-search-splits-one-question-into-many-an"><a href="https://trueseo.co.uk/query-fan-out-seo/" rel="bookmark">Query Fan-Out: How AI Search Splits One Question Into Many, and What to Build</a></h2><div class="entry-excerpt"><p>How Google AI Mode, AI Overviews and ChatGPT split one question into many searches, what Google says not to do, and how to map every sub-query to a page, section, table row or FAQ.</p></div></article><article class="entry-card card-content post-6454 post type-post status-publish format-standard has-post-thumbnail hentry category-content-strategy category-blog category-keyword-research" ><a class="ct-media-container boundless-image has-hover-effect" href="https://trueseo.co.uk/how-to-create-a-topical-map/" aria-label="How to Create a Topical Map for SEO, With a Worked Example"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/how-to-create-a-topical-map-seo-hero-768x432.jpg.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Topical map diagram with the central entity in the middle, an inner ring of core nodes, an outer ring of supporting nodes and bridge lines" loading="lazy" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/how-to-create-a-topical-map-seo-hero-768x432.jpg.webp 768w, 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class="ct-term-28">Blog</a><a href="https://trueseo.co.uk/blog/#tseo-arc-sec-kw" rel="tag" class="ct-term-59">Keyword Research</a></li></ul><h2 class="entry-title" id="how-to-create-a-topical-map-for-seo-with-a-worked-example"><a href="https://trueseo.co.uk/how-to-create-a-topical-map/" rel="bookmark">How to Create a Topical Map for SEO, With a Worked Example</a></h2><div class="entry-excerpt"><p>A step-by-step method for building a topical map, from source context to publishing batches, with a 26-node worked map for a fictional Cardiff dental practice.</p></div></article><article class="entry-card card-content post-6385 post type-post status-publish format-standard has-post-thumbnail hentry category-seo-for-accountants" ><a class="ct-media-container boundless-image has-hover-effect" href="https://trueseo.co.uk/questions-to-ask-an-seo-agency-accountancy-practice/" aria-label="Twelve Questions to Ask an SEO Agency Before Your Practice Signs Anything"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMyIiB2aWV3Qm94PSIwIDAgNzY4IDQzMiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="768" height="432" data-src="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-agency-questions-accountancy-practice-768x432.jpg.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="A sheet of paper with a column of ticked checkboxes, seen under a magnifying glass, representing the questions a practice puts to an SEO agency before signing" loading="lazy" data-srcset="https://trueseo.co.uk/wp-content/uploads/2026/09/seo-agency-questions-accountancy-practice-768x432.jpg.webp 768w, https://trueseo.co.uk/wp-content/uploads/2026/09/seo-agency-questions-accountancy-practice-300x169.jpg.webp 300w, 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521 display: block; 522 width: auto; 523 max-width: 100%; 524 box-sizing: border-box; 525 } 526 527 .true-seo-free-consultancy-button-area *, 528 .true-seo-free-consultancy-button-area *::before, 529 .true-seo-free-consultancy-button-area *::after { 530 box-sizing: border-box; 531 } 532 533 .true-seo-free-consultancy-button, 534 .true-seo-free-consultancy-button:link, 535 .true-seo-free-consultancy-button:visited { 536 position: relative; 537 overflow: hidden; 538 display: inline-flex !important; 539 align-items: center; 540 justify-content: center; 541 width: auto !important; 542 max-width: 100%; 543 min-height: 54px; 544 padding: 15px 24px; 545 border-radius: 999px; 546 background: #36CABB !important; 547 color: #101D36 !important; 548 text-decoration: none !important; 549 font-size: 16px; 550 line-height: 1.2; 551 font-weight: 950; 552 border: 2px solid #36CABB; 553 box-shadow: 0 14px 28px rgba(54, 202, 187, 0.28); 554 white-space: nowrap; 555 isolation: isolate; 556 vertical-align: middle; 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596 } 597 598 .true-seo-free-consultancy-button__growth polygon { 599 fill: #101D36; 600 opacity: 0; 601 transform-origin: 180px 10px; 602 filter: drop-shadow(0 1px 3px rgba(16, 29, 54, 0.18)); 603 animation: trueSeoConsultancyGrowthArrowHead 2.8s ease-in-out infinite; 604 } 605 606 .true-seo-free-consultancy-button__text, 607 .true-seo-free-consultancy-button__arrow { 608 position: relative; 609 z-index: 3; 610 color: inherit !important; 611 } 612 613 .true-seo-free-consultancy-button__arrow { 614 margin-left: 10px; 615 font-size: 20px; 616 line-height: 1; 617 transition: transform 220ms ease; 618 } 619 620 .true-seo-free-consultancy-button:hover { 621 transform: translateY(-2px); 622 background: #FFFFFF !important; 623 color: #3158D8 !important; 624 box-shadow: 0 18px 34px rgba(49, 88, 216, 0.24); 625 text-decoration: none !important; 626 } 627 628 .true-seo-free-consultancy-button:hover .true-seo-free-consultancy-button__arrow { 629 transform: translateX(5px); 630 } 631 632 .true-seo-free-consultancy-button:hover .true-seo-free-consultancy-button__growth path { 633 stroke: #3158D8; 634 } 635 636 .true-seo-free-consultancy-button:hover .true-seo-free-consultancy-button__growth polygon { 637 fill: #3158D8; 638 } 639 640 .true-seo-free-consultancy-button:focus, 641 .true-seo-free-consultancy-button:focus-visible { 642 outline: 3px solid rgba(49, 88, 216, 0.45); 643 outline-offset: 4px; 644 } 645 646 @keyframes trueSeoConsultancyButtonShine { 647 0%, 56%, 100% { 648 transform: translateX(-120%); 649 opacity: 0; 650 } 651 70% { 652 opacity: 1; 653 } 654 84% { 655 transform: translateX(120%); 656 opacity: 0; 657 } 658 } 659 660 @keyframes trueSeoConsultancyGrowthArrow { 661 0% { 662 stroke-dashoffset: 230; 663 opacity: 0; 664 } 665 16% { 666 opacity: 0.42; 667 } 668 52% { 669 stroke-dashoffset: 0; 670 opacity: 0.42; 671 } 672 74% { 673 stroke-dashoffset: 0; 674 opacity: 0.30; 675 } 676 100% { 677 stroke-dashoffset: -230; 678 opacity: 0; 679 } 680 } 681 682 @keyframes trueSeoConsultancyGrowthArrowHead { 683 0%, 36% { 684 opacity: 0; 685 transform: scale(0.72); 686 } 687 52%, 74% { 688 opacity: 0.42; 689 transform: scale(1); 690 } 691 100% { 692 opacity: 0; 693 transform: scale(0.72); 694 } 695 } 696 697 @media (max-width: 768px) { 698 .true-seo-free-consultancy-button-area { 699 margin-top: 24px; 700 } 701 702 .true-seo-free-consultancy-button, 703 .true-seo-free-consultancy-button:link, 704 .true-seo-free-consultancy-button:visited { 705 width: auto !important; 706 max-width: 100%; 707 min-height: 50px; 708 padding: 14px 20px; 709 font-size: 15px; 710 white-space: normal; 711 text-align: center; 712 } 713 714 .true-seo-free-consultancy-button__arrow { 715 font-size: 18px; 716 margin-left: 8px; 717 } 718 719 .true-seo-free-consultancy-button__growth { 720 opacity: 0.28; 721 } 722 } 723 724 @media (max-width: 420px) { 725 .true-seo-free-consultancy-button, 726 .true-seo-free-consultancy-button:link, 727 .true-seo-free-consultancy-button:visited { 728 min-height: 48px; 729 padding: 13px 16px; 730 font-size: 14px; 731 line-height: 1.25; 732 } 733 734 .true-seo-free-consultancy-button__growth { 735 opacity: 0.22; 736 } 737 } 738 739 @media (prefers-reduced-motion: reduce) { 740 .true-seo-free-consultancy-button, 741 .true-seo-free-consultancy-button::before, 742 .true-seo-free-consultancy-button__growth path, 743 .true-seo-free-consultancy-button__growth polygon, 744 .true-seo-free-consultancy-button__arrow { 745 animation: none !important; 746 transition: none !important; 747 } 748 }</style><div class="true-seo-free-consultancy-button-area"> 749<a 750class="true-seo-free-consultancy-button" 751href="https://calendly.com/trueseo-info/15-min" 752target="_blank" 753rel="noopener noreferrer" 754aria-label="Claim your free 30 minute consultancy with True SEO" 755>
756<svg class="true-seo-free-consultancy-button__growth" viewBox="0 0 190 56" preserveAspectRatio="none" aria-hidden="true"> 757<path d="M8 36 H38 L48 36 L58 19 L68 43 L82 29 L96 35 H116 L132 31 L148 24 L164 17 L180 10"></path> 758<polygon points="180,10 169,8 176,19"></polygon> 759</svg><span class="true-seo-free-consultancy-button__text">Claim Your Free 30 Minute Consultancy</span> 760<span class="true-seo-free-consultancy-button__arrow" aria-hidden="true">â</span> 761</a></div></div></div><div data-column="widget-area-2"><div class="ct-widget is-layout-flow widget_block widget_text" id="block-24"><p class="has-medium-font-size wp-block-paragraph"><strong>Important Pages</strong></p></div><div class="ct-widget is-layout-flow widget_block" id="block-18"><ul class="wp-block-list"><li><a href="https://trueseo.co.uk/about-us/">About True SEO</a><br><a href="https://trueseo.co.uk/mohammad-a-mahmud/" data-type="link" data-id="https://trueseo.co.uk/mohammad-a-mahmud/">About Mohammad A</a></li><li><a href="https://trueseo.co.uk/blog/">Blogs</a></li><li><a href="https://trueseo.co.uk/career/">Join Our Team</a></li><li><a href="https://trueseo.co.uk/privacy-policy/">Privacy Policy</a></li><li><a href="https://trueseo.co.uk/industries/">Industries we serve</a></li><li><a href="https://trueseo.co.uk/seo-audit-service/">SEO Audit</a></li><li><a href="https://trueseo.co.uk/seo-quote/">Get a Quote</a></li><li><a href="https://trueseo.co.uk/true-seo-marketplace/" data-type="link" data-id="https://trueseo.co.uk/true-seo-marketplace/">Marketplace</a></li><li><a href="https://trueseo.co.uk/my-account/">My Account</a></li><li><a href="https://trueseo.co.uk/seo-agency-cardiff/">SEO Agency Cardiff</a><br><a href="https://trueseo.co.uk/seo-agency-newport/" data-type="link" data-id="https://trueseo.co.uk/seo-agency-newport/">SEO Agency Newport</a></li><li><a href="https://trueseo.co.uk/seo-agency-swansea/" data-type="link" data-id="https://trueseo.co.uk/seo-agency-swansea/">SEO Agency Swansea</a><br><a href="https://trueseo.co.uk/seo-services-south-wales/" data-type="link" data-id="https://trueseo.co.uk/seo-services-south-wales/">SEO South Wales</a><a href="https://trueseo.co.uk/seo-agency-swansea/" data-type="link" data-id="https://trueseo.co.uk/seo-agency-swansea/"><br></a><a href="https://trueseo.co.uk/case-studies/" data-type="link" data-id="https://trueseo.co.uk/case-studies/">Case Studies</a></li></ul></div></div><div data-column="widget-area-3"><div class="ct-widget is-layout-flow widget_block widget_text" id="block-19"><p class="has-medium-font-size wp-block-paragraph"><strong>Services</strong></p></div><div class="ct-widget is-layout-flow widget_block" id="block-20"><ul class="wp-block-list"><li><a href="https://trueseo.co.uk/our-seo-services/">Our Services</a></li><li><a href="https://trueseo.co.uk/seo-consultancy-service/">SEO Consultancy</a></li><li><a href="https://trueseo.co.uk/ai-search-optimisation/">AI & LLM SEO</a></li><li><a href="https://trueseo.co.uk/semantic-seo-topical-authority/">Semantic SEO</a></li><li><a href="https://trueseo.co.uk/technical-on-page-seo/">Technical SEO</a></li><li><a href="https://trueseo.co.uk/local-seo-services/">Local SEO</a></li><li><a href="https://trueseo.co.uk/seo-packages/">Monthly SEO</a></li><li><a href="https://trueseo.co.uk/shopwired-seo/">Shopwired SEO</a></li><li><a href="https://trueseo.co.uk/digital-marketing-campaigns/">Digital Marketing Campaigns</a></li><li><a href="https://trueseo.co.uk/seo-and-ppc-management/">SEO and PPC Management</a></li></ul></div></div><div data-column="widget-area-4"><div class="ct-widget is-layout-flow widget_block widget_text" id="block-22"><p class="has-medium-font-size wp-block-paragraph"><strong>Contact Us</strong></p></div><div class="ct-widget is-layout-flow widget_block widget_text" id="block-21"><p class="wp-block-paragraph">Address: <strong>Startup Stiwdio, U.S.W, 86-88 Adam Street, Cardiff, United Kingdom, CF24 2FN</strong><br><em>*By Appointment Only</em> <br>Phone: <a href="tel:03332407747"><span class="stk-highlight">0333 240 7747</span></a> <br>Reach out using our <a href="https://trueseo.co.uk/contact/">contact form</a>.<br><a href="https://maps.app.goo.gl/zMoZGGHvyHE796Bw9" data-type="link" data-id="https://maps.app.goo.gl/zMoZGGHvyHE796Bw9">Get Directions</a> (We host amazing coffee)</p></div><div class="ct-widget is-layout-flow widget_block" id="block-16"><p><pre class="ti-widget" style="display: none"><template id="trustindex-google-widget-html"><div class=" ti-widget ti-goog ti-disable-font ti-show-rating-text ti-review-text-mode-readmore ti-text-align-left" data-no-translation="true" data-time-locale="%d %s ago|today|day|days|week|weeks|month|months|year|years" data-plugin-version="13.3.2" data-layout-id="104" data-layout-category="badge, top-rated-badge" data-set-id="light-minimal" data-pid="" data-language="en" data-close-locale="Close" data-css-version="2" data-size="1"> <div 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!important;}}.tseo-fab-pill{position:relative;}.cky-btn-revisit-wrapper,.cky-btn-revisit{display:none !important;}</style><div class="tseo-fab" id="tseoFab"><button type="button" class="tseo-fab-x" aria-label="Minimise this offer" title="Minimise">−</button><button type="button" class="tseo-fab-bubble" aria-label="Open the free website review offer"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NCIgaGVpZ2h0PSI2NCIgdmlld0JveD0iMCAwIDY0IDY0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/WhatsApp-Image-2026-02-15-at-22.46.57-1-150x150.jpeg.webp" width="64" height="64" loading="lazy" decoding="async" alt="Mo A Mahmud, founder of True SEO Consultants Ltd"></button><button type="button" class="tseo-fab-pill" aria-expanded="false" aria-controls="tseoFabPanel"><span class="tseo-fab-av"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MiIgaGVpZ2h0PSI1MiIgdmlld0JveD0iMCAwIDUyIDUyIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/WhatsApp-Image-2026-02-15-at-22.46.57-1-150x150.jpeg.webp" width="52" height="52" loading="lazy" decoding="async" alt="Mo A Mahmud, founder of True SEO Consultants Ltd"></span><span class="tseo-fab-txt"><b class="tseo-fab-b1">Get 20+ SEO fixes tailored to your website, free</b><b class="tseo-fab-b2">Get 20+ SEO fixes for your site</b><small><span class="tseo-fab-sm1">Free from Mo, founder of True SEO. Takes 30 seconds.</span><span class="tseo-fab-sm2">Free from Mo. Takes 30 seconds.</span></small></span></button><div class="tseo-fab-panel" id="tseoFabPanel" role="dialog" aria-label="Request your free website review"><div class="tseo-fab-head"><div class="tseo-fab-hrow"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0NiIgaGVpZ2h0PSI0NiIgdmlld0JveD0iMCAwIDQ2IDQ2Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://trueseo.co.uk/wp-content/uploads/2026/05/WhatsApp-Image-2026-02-15-at-22.46.57-1-150x150.jpeg.webp" width="46" height="46" loading="lazy" decoding="async" alt="Mo A Mahmud, founder of True SEO Consultants Ltd"><span class="tseo-fab-who"><strong>Mo A Mahmud</strong>Founder, True SEO Consultants Ltd</span></div><p><span class="tseo-fab-hd1">Drop your website and we will get back with <em>20+ bespoke SEO recommendations</em>, before you pay us anything.</span><span class="tseo-fab-hd2">Drop your website. We will send you <em>20+ bespoke SEO recommendations</em>, free.</span></p></div><div class="tseo-fab-form"><form class="tseo-fab-body" data-endpoint="https://trueseo.co.uk/wp-admin/admin-ajax.php" data-k="1791222164.0c9fe6d90c3e3245f11dacc1" novalidate><div class="tseo-fab-err" role="alert"></div><div class="tseo-fab-step1"><p class="tseo-fab-steps">Step 1 of 2, about your site</p><div class="tseo-fab-f"><label for="tseoSite">Your website (required)</label><input type="text" id="tseoSite" name="site" required inputmode="url" autocomplete="url" placeholder="yourbusiness.co.uk"></div><div class="tseo-fab-f"><label for="tseoComp">Your main competitors</label><textarea id="tseoComp" name="competitors" rows="2" placeholder="Two or three names or web addresses"></textarea></div><div class="tseo-fab-f"><label for="tseoGoal">What matters most right now</label><select id="tseoGoal" name="goal"><option value="">Choose one</option><option value="More local enquiries">More local enquiries</option><option value="More ecommerce sales">More ecommerce sales</option><option value="Visibility in AI answers and ChatGPT">
768Visibility in AI answers and ChatGPT</option><option value="Recovering rankings I have lost">Recovering rankings I have lost</option><option value="Not sure yet, tell me">Not sure yet, tell me</option></select></div><button type="button" class="tseo-fab-send tseo-fab-next">Continue</button></div><div class="tseo-fab-step2"><p class="tseo-fab-steps">Step 2 of 2, where shall we send it</p><div class="tseo-fab-f"><label for="tseoName">Your name (required)</label><input type="text" id="tseoName" name="name" required autocomplete="name" placeholder="First name"></div><div class="tseo-fab-f"><label for="tseoEmail">Your email (required)</label><input type="email" id="tseoEmail" name="email" required autocomplete="email" placeholder="[email protected]"></div><div class="tseo-fab-hp" aria-hidden="true"><label for="tseoCompany">Company</label><input type="text" id="tseoCompany" name="tseo_company" tabindex="-1" autocomplete="off"></div><input type="hidden" name="ref" value="https://trueseo.co.uk/"><button type="submit" class="tseo-fab-send">Send my website</button><button type="button" class="tseo-fab-back">Back to my site details</button></div><div class="tseo-fab-or">or skip the process</div><a class="tseo-fab-book" href="https://calendly.com/trueseo-info/15-min" target="_blank" rel="noopener"><span class="tseo-fab-bk1">Book a 30 minute strategy meeting Straight Away</span><span class="tseo-fab-bk2">Book a 30 min strategy meeting</span></a><p class="tseo-fab-livenote"><span class="tseo-fab-lv1">We will show you everything live on the call.</span><span class="tseo-fab-lv2">We show you everything live.</span></p><p class="tseo-fab-note"><span class="tseo-fab-nt1">We use your details only to prepare and send your review. No lists, no sharing, and you can ask us to delete them at any time. </span><span class="tseo-fab-nt2">Used only to prepare your review. No lists, no sharing. </span><button type="button" class="tseo-fab-min" style="background:none;border:0;padding:0;color:#0b6a60;font-weight:700;cursor:pointer;text-decoration:underline;">Close</button></p></form></div><div class="tseo-fab-done"><span class="tseo-fab-tick"><svg width="26" height="26" viewBox="0 0 24 24" fill="none" stroke="#0b6a60" stroke-width="2.4" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="m5 12.5 4.5 4.5L19 7"/></svg></span><h4>Got it. Thank you.</h4><p>I will review your site myself and send your bespoke recommendations within one working day. If you would rather skip the wait, book a slot below and we will show you everything live.</p><a class="tseo-fab-book" href="https://calendly.com/trueseo-info/15-min" target="_blank" rel="noopener"><span class="tseo-fab-bk1">Book a 30 minute strategy meeting Straight Away</span><span class="tseo-fab-bk2">Book a 30 min strategy meeting</span></a></div></div></div>
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