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26<script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","@id":"https://blueoceanstrategyaustralia.com.au/#andrew-nelson","name":"Andrew Nelson","jobTitle":"Founder & Principal Strategist","worksFor":{"@id":"https://blueoceanstrategyaustralia.com.au/#organization"},"url":"https://blueoceanstrategyaustralia.com.au/contact","sameAs":["https://www.linkedin.com/in/andrewnelsonau/"],"address":{"@type":"PostalAddress","addressLocality":"Melbourne","addressCountry":"AU"},"description":"Authorised Blue Ocean Strategy practitioner with over 17 years of experience across 20+ industries and 15+ countries; creator of the Comparative Commitment strategic planning framework; has trained over 1,000 individuals in Blue Ocean Strategy tools."}</script>
26 27 </head> 28 <body> 29 <div id="root"><link rel="preload" as="image" href="/assets/bos_logo_horizontal_light_2x_1786582084709-DqgwQt90.png"/><link rel="preload" as="image" href="/assets/bos_logo_horizontal_dark_2x_1786582084704-7xWBlQCu.png"/><div class="min-h-screen flex flex-col bg-background font-sans text-foreground"><header class="fixed top-0 w-full z-50 transition-all duration-500 motion-reduce:transition-none bg-white/98 backdrop-blur-md shadow-[0_1px_0_0_rgba(0,0,0,0.06)] py-3"><div class="w-full px-5 md:px-8 lg:px-5 xl:px-8 flex items-center justify-between gap-4 xl:gap-8"><a href="/" class="shrink-0"><img src="/assets/bos_logo_horizontal_light_2x_1786582084709-DqgwQt90.png" alt="Blue Ocean Strategy Australia â Make Your Competition Irrelevant" class="h-14 w-auto "/></a><nav class="hidden xl:flex items-center gap-4 2xl:gap-7" aria-label="Primary navigation"><a href="/" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Home<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/about" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">About<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/strategy-consulting-australia" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Strategy<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/workshops" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Workshops<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/what-is-bos" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">What is BOS?<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/commitment" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Commitment<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/insights" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Insights<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/sydney-marketing-community" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Events<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a href="/ebooks" class="text-[13px] font-medium tracking-wide whitespace-nowrap transition-colors duration-200 motion-reduce:transition-none relative group text-primary hover:text-accent">Ebooks<span class="absolute -bottom-1 left-0 h-[2px] bg-accent transition-all duration-200 motion-reduce:transition-none w-0 group-hover:w-full"></span></a><a aria-label="Contact Blue Ocean Strategy Australia" href="/contact" class="inline-flex items-center justify-center gap-2 whitespace-nowrap focu
29s-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 hover-elevate active-elevate-2 border border-primary-border min-h-8 ml-2 shrink-0 rounded-none px-5 h-9 text-[13px] font-semibold transition-all duration-300 motion-reduce:transition-none bg-accent text-primary hover:bg-accent/90">Contact Us</a></nav><button class="xl:hidden p-2 -mr-2 transition-colors motion-reduce:transition-none text-primary" aria-label="Toggle menu" aria-expanded="false" aria-controls="mobile-navigation"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></div></header><main class="flex-1 flex flex-col pt-[80px] lg:pt-[88px]"><section class="bg-gradient-navy text-white py-20 md:py-32 relative overflow-hidden"><div aria-hidden="true" class="absolute top-0 right-0 w-1/2 h-full opacity-10 pointer-events-none"><svg viewBox="0 0 100 100" preserveAspectRatio="none" class="w-full h-full text-accent fill-current"><path d="M0,100 C20,50 50,80 100,0 L100,100 Z"></path></svg></div><div aria-hidden="true" class="absolute bottom-0 left-0 w-1/2 h-full opacity-5 pointer-events-none"><svg viewBox="0 0 100 100" preserveAspectRatio="none" class="w-full h-full text-white fill-current"><path d="M100,0 C80,50 50,20 0,100 L0,0 Z"></path></svg></div><div class="container mx-auto px-4 md:px-6 relative z-10 text-center max-w-4xl"><h1 class="text-4xl md:text-5xl lg:text-6xl font-serif font-bold mb-6 text-balance" style="opacity:0;transform:translateY(20px)">Start the Conversation</h1><p class="text-lg md:text-xl text-white/80 max-w-2xl mx-auto font-light leading-relaxed" style="opacity:0;transform:translateY(20px)">We typically respond within one business day. Reach out to discuss how we can help your organisation create uncontested market space.</p></div></section><section id="andrew-nelson" aria-labelledby="andrew-heading" class="py-16 md:py-24 bg-secondary scroll-mt-24"><div class="container mx-auto px-4 md:px-6 max-w-5xl"><div class="flex flex-col md:flex-row gap-10 md:gap-16 items-start"><div class="w-full max-w-sm md:w-1/3 shrink-0"><img src="/assets/IMG_3686_1786585129898-BfIhb9cm.jpeg" alt="Andrew Nelson" loading="lazy" class="w-full h-auto object-cover border border-border/50 shadow-lg"/></div><div class="flex-1"><h2 id="andrew-heading" class="text-4xl font-serif font-bold text-primary mb-2">Andrew Nelson</h2><p class="text-accent font-semibold tracking-wider uppercase text-sm mb-2">Founder & Principal Strategist</p><p class="text-muted-foreground text-sm mb-6 flex flex-wrap items-center gap-4">Based in Melbourne, Australia<a href="https://www.linkedin.com/in/andrewnelsonau/" target="_blank" rel="noopener noreferrer" aria-label="Andrew Nelson on LinkedIn" class="text-primary hover:text-accent transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-linkedin w-5 h-5" aria-hidden="true"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"></path><rect width="4" height="12" x="2" y="9"></rect><circle cx="4" cy="4" r="2"></circle></svg></a></p><div class="space-y-6 text-lg text-muted-foreground leading-relaxed font-light"><p>Andrew is Australia's most experienced Blue Ocean Strategy practitioner, with over 17 years of experience applying the methodology in Australia and globally. Working across 20+ industries and 15+ countries, he has supported more than 250 organisationsâranging from large incumbents and boards to agile growth businessesâin navigating strategic change and creating uncontested market space.</p><p>A passionate educator as well as a practitioner, Andrew has trained over 1,000 individuals in Blue Ocean Strategy tools and frameworks. His approach marries deep methodological rigour with practical commercial reality, ensuring teams not only understand the strategy conceptually but are genuinely committed to executing it.</p><p>Recognising a critical gap in modern competitive strategy, Andrew developed Comparative
29Commitmentâa proprietary framework designed to re-surface the concept of Comparative Advantage. This concept was largely sidelined by mainstream strategy practices over 40 years ago, yet it remains fundamental to discovering and maintaining true differentiation.</p></div></div></div></div></section><section class="py-24 bg-white"><div class="container mx-auto px-4 md:px-6"><div class="grid lg:grid-cols-2 gap-16 lg:gap-24 max-w-6xl mx-auto"><div style="opacity:0;transform:translateX(-20px)"><h2 class="text-3xl font-serif font-bold text-primary mb-8">Send an Enquiry</h2><form class="space-y-6"><div class="space-y-2"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 text-primary font-semibold" for="«Rd69»-form-item">Name <span class="text-accent">*</span></label><input class="flex w-full border px-3 py-1 text-base shadow-sm transition-colors file:border-0 file:bg-transparent file:text-sm file:font-medium file:text-foreground placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:cursor-not-allowed disabled:opacity-50 md:text-sm rounded-none h-12 bg-secondary/50 border-border" placeholder="Jane Doe" id="«Rd69»-form-item" aria-describedby="«Rd69»-form-item-description" aria-invalid="false" name="name" value=""/></div><div class="space-y-2"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 text-primary font-semibold" for="«Rl69»-form-item">Organisation (Optional)</label><input class="flex w-full border px-3 py-1 text-base shadow-sm transition-colors file:border-0 file:bg-transparent file:text-sm file:font-medium file:text-foreground placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:cursor-not-allowed disabled:opacity-50 md:text-sm rounded-none h-12 bg-secondary/50 border-border" placeholder="Company Pty Ltd" id="«Rl69»-form-item" aria-describedby="«Rl69»-form-item-description" aria-invalid="false" name="organisation" value=""/></div><div class="grid grid-cols-1 md:grid-cols-2 gap-6"><div class="space-y-2"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 text-primary font-semibold" for="«R2t69»-form-item">Email <span class="text-accent">*</span></label><input type="email" class="flex w-full border px-3 py-1 text-base shadow-sm transition-colors file:border-0 file:bg-transparent file:text-sm file:font-medium file:text-foreground placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:cursor-not-allowed disabled:opacity-50 md:text-sm rounded-none h-12 bg-secondary/50 border-border" placeholder="[email protected]" id="«R2t69»-form-item" aria-describedby="«R2t69»-form-item-description" aria-invalid="false" name="email" value=""/></div><div class="space-y-2"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 text-primary font-semibold" for="«R4t69»-form-item">Phone (Optional)</label><input type="tel" class="flex w-full border px-3 py-1 text-base shadow-sm transition-colors file:border-0 file:bg-transparent file:text-sm file:font-medium file:text-foreground placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:cursor-not-allowed disabled:opacity-50 md:text-sm rounded-none h-12 bg-secondary/50 border-border" placeholder="+61 400 000 000" id="«R4t69»-form-item" aria-describedby="«R4t69»-form-item-description" aria-invalid="false" name="phone" value=""/></div></div><div class="space-y-2"><label class="text-sm leading-none peer-disabled:cursor-not-allowed peer-disabled:opacity-70 text-primary font-semibold" for="«R1569»-form-item">What are you looking to achieve? <span class="text-accent">*</span></label><textarea class="flex w-full border px-3 py-2 text-base shadow-sm placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:cursor-not-allowed disabled:opacity-50 md:text-sm rounded-none min-h-[150px] resize-y bg-secondary/50 border-border" placeholder="Briefly describe your strategic challenges or objectives..." name="message" id="«R1569»-form-item" aria-describedby="«R1569»-form-item-description" aria-invalid="false"></textarea></div><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap focu
29s-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 hover-elevate active-elevate-2 border border-primary-border min-h-10 px-8 w-full bg-accent hover:bg-primary text-white rounded-none h-14 text-base font-bold transition-colors disabled:opacity-60" type="submit">Submit Enquiry</button></form></div><div class="space-y-12" style="opacity:0;transform:translateX(20px)"><div class="bg-[#0A1628] text-white p-10 border border-[#0F203D]"><h3 class="text-2xl font-serif font-bold mb-6 flex items-center"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-calendar text-accent mr-4 w-6 h-6" aria-hidden="true"><path d="M8 2v4"></path><path d="M16 2v4"></path><rect width="18" height="18" x="3" y="4" rx="2"></rect><path d="M3 10h18"></path></svg>Book a Discovery Call</h3><p class="text-white/70 font-light mb-8">The fastest way to get started. Pick a time below for a free discovery call with our principal strategist â no obligation, no sales pitch.</p><iframe src="https://calendly.com/andrewnelson_au/meeting-call-video-60mins" width="100%" height="600" frameBorder="0" title="Book a discovery call" class="w-full min-h-[600px] bg-white"></iframe></div><div><h3 class="text-xl font-serif font-bold text-primary mb-6">Contact Details</h3><ul class="space-y-6"><li class="flex items-start"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-map-pin text-accent mt-1 mr-4 w-5 h-5 shrink-0" aria-hidden="true"><path d="M20 10c0 4.993-5.539 10.193-7.399 11.799a1 1 0 0 1-1.202 0C9.539 20.193 4 14.993 4 10a8 8 0 0 1 16 0"></path><circle cx="12" cy="10" r="3"></circle></svg><div><strong class="block text-primary mb-1">Location</strong><span class="text-muted-foreground font-light text-sm">Melbourne, Australia</span></div></li><li class="flex items-start"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-mail text-accent mt-1 mr-4 w-5 h-5 shrink-0" aria-hidden="true"><path d="m22 7-8.991 5.727a2 2 0 0 1-2.009 0L2 7"></path><rect x="2" y="4" width="20" height="16" rx="2"></rect></svg><div><strong class="block text-primary mb-1">Email</strong><a href="mailto:[email protected]" class="text-muted-foreground font-light text-sm hover:text-accent transition-colors break-all">[email protected]</a><br/><a href="mailto:[email protected]" class="text-muted-foreground font-light text-sm hover:text-accent transition-colors break-all mt-1 inline-block">[email protected]</a></div></li><li class="flex items-start"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-phone text-accent mt-1 mr-4 w-5 h-5 shrink-0" aria-hidden="true"><path d="M13.832 16.568a1 1 0 0 0 1.213-.303l.355-.465A2 2 0 0 1 17 15h3a2 2 0 0 1 2 2v3a2 2 0 0 1-2 2A18 18 0 0 1 2 4a2 2 0 0 1 2-2h3a2 2 0 0 1 2 2v3a2 2 0 0 1-.8 1.6l-.468.351a1 1 0 0 0-.292 1.233 14 14 0 0 0 6.392 6.384"></path></svg><div><strong class="block text-primary mb-1">Phone</strong><a href="tel:+61404870305" class="text-muted-foreground font-light text-sm hover:text-accent transition-colors">+61 404 87 0305</a></div></li></ul></div></div></div></div></section></main><footer class="bg-[#0A1628] text-white pt-16 pb-8 border-t-[4px] border-accent"><div class="container mx-auto px-4 md:px-6"><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-12 lg:gap-8 mb-16"><div class="lg:col-span-1"><img src="/assets/bos_logo_horizontal_dark_2x_1786582084704-7xWBlQCu.png" alt="Blue Ocean Strategy Australia â Make Your Competition Irrelevant" class="h-14 w-auto mb-6"/><p class="text-white/70 text-sm leading-relaxed mb-6">Make Your Competition Irrelevant. Helping organisations stop competing and start creating uncontested market space across Australia and beyond.</p><div class="flex flex-wrap gap-2"><a href="https://www.linkedin.com/company/1728877/" target="_blank" rel="noopener noreferrer" aria-label="Blue Ocean Strategy Australia company page on LinkedIn" title="Blue Ocean Strategy Australia company page on LinkedIn" class="h-9 px-3 gap-2 border border-white/20 flex items-center justify-center text-xs text-white/70 hover:text-primary hover:bg-accent hover:border-accent transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-linkedin w-4 h-4 shrink-0" aria-hidden="true"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"></path><rect width="4" height="12" x="2" y="9"></rect><circle cx="4" cy="4" r="2"></circle></svg><span>Company</span></a><a href="https://www.linkedin.com/in/andrewnelsonau/" target="_blank" rel="noopener noreferrer" aria-label="Andrew Nelson'
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29Book a Discovery Call</a></li><li>Melbourne, Australia</li><li class="pt-2"><a href="mailto:[email protected]" class="hover:text-accent transition-colors break-all">[email protected]</a></li><li><a href="mailto:[email protected]" class="hover:text-accent transition-colors break-all">[email protected]</a></li><li><a href="tel:+61404870305" class="hover:text-accent transition-colors">+61 404 87 0305</a></li></ul></div></div><div class="border-t border-white/10 pt-8 flex flex-col md:flex-row justify-between items-center gap-4 text-xs text-white/50"><p>© <!-- -->2026<!-- --> Blue Ocean Strategy Australia. All rights reserved.</p><div class="flex gap-6"><a href="/privacy" class="hover:text-white transition-colors">Privacy Policy</a><a href="/terms" class="hover:text-white transition-colors">Terms of Service</a></div></div></div></footer></div><div role="region" aria-label="Notifications (F8)" tabindex="-1" style="pointer-events:none"><ol tabindex="-1" class="fixed top-0 z-[100] flex max-h-screen w-full flex-col-reverse p-4 sm:bottom-0 sm:right-0 sm:top-auto sm:flex-col md:max-w-[420px]"></ol></div></div> 30 </body> 31</html>
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