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333    <div id="si-sp" class="sp"><div id="menu-option-5" data-bid="menu-option-5" class="sb sib-menu-option-5"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="menu-option-5_0" class="sie-menu-option-5_0 se"><nav class="se-t sie-menu-option-5_0-text st-m-paragraph st-d-paragraph se-rc"><a href="https://marissapane.com/" target="_self">Home&nbsp; &nbsp; &nbsp; </a>&nbsp; <a href="https://marissapane.com/about" target="_self">About&nbsp; &nbsp; &nbsp;</a> &nbsp;<a href="https://marissapane.com/our-services" target="_self">work with me&nbsp; &nbsp;</a> &nbsp;<a href="https://marissapane.com/portfolio" target="_self">PORTFOLIO</a>&nbsp; &nbsp; &nbsp;<a href="https://blog.marissapane.com/" target="_self">Blog</a>&nbsp; &nbsp; &nbsp; &nbsp;<a href="https://open.spotify.com/show/5dkXPO0idcuCc83nGS8LEo?si=687a3cf9ad1440d2" target="_blank">podcast</a><a href="https://open.spotify.com/show/5dkXPO0idcuCc83nGS8LEo" target="_blank">&nbsp; &nbsp;&nbsp;</a></nav></div><div data-sid="menu-option-5_1" class="sie-menu-option-5_1 se"><p class="se-t sie-menu-option-5_1-text st-m-subheading st-d-heading se-rc"><a href="https://marissapane.com/" target="_self">Home</a>&nbsp; &nbsp; &nbsp;<a href="https://marissapane.com/about" target="_self">About</a>&nbsp; &nbsp; &nbsp;<a href="https://marissapane.com/our-services" target="_self">work with me</a>&nbsp;<br><a href="https://blog.marissapane.com/" target="_blank">Blog</a>&nbsp; &nbsp; <a href="https://open.spotify.com/show/5dkXPO0idcuCc83nGS8LEo?si=687a3cf9ad1440d2" target="_blank">podcast</a>&nbsp; &nbsp;<a href="https://marissapane.com/portfolio" target="_self">PORTFOLIO</a></p></div><a href="https://marissapane.com/" target="_self" class="sie-menu-option-5_2 se" data-sid="menu-option-5_2"><div style="width:100%;height:100%" data-img="menu-option-5_2" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/400/DQTBcFG8VokZ8SR7hfku_A/172673/pane_marketing_secondary_logo_v2_1.png" class="se-img" alt="" title="Pané Marketing Secondary Logo V2 1"/></noscript></a></div></div></div><div id="header" data-bid="header" class="sb sib-header"><div class="ss-s ss-bg"><div class="sb-m ssp-d"></div><div class="sc" style="width:1200px"><div data-sid="header_0" class="sie-header_0 se"><h1 class="se-t sie-header_0-text st-m-title st-d-title se-rc">The Groundwork<br></h1></div><div data-sid="header_1" class="sie-header_1 se"><h2 class="se-t sie-header_1-text st-m-subheading st-d-subheading se-rc"><span style="font-weight: normal;">The Groundwork is where we strip everything down, get to the root of who you are and what you do, and rebuild your brand-led content strategy so it actually reflects the level of work you deliver.</span><br></h2></div></div></div></div><div id="your-brand-is-the-foundation" data-bid="your-brand-is-the-foundation" class="sb sib-your-brand-is-the-foundation"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="your-brand-is-the-foundation_0" class="sie-your-brand-is-the-foundation_0 se"><div style="width:100%;height:100%" data-img="your-brand-is-the-foundation_0" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/800/MjtckzjsBBPn3mMv8ZRkPQ/172673/fullsuitemarketing.jpg" class="se-img" alt="" title="fullsuitemarketing"/></noscript></div><div data-sid="your-brand-is-the-foundation_1" class="sie-your-brand-is-the-foundation_1 se"><div class="se-t sie-your-brand-is-the-foundation_1-text st-m-paragraph st-d-paragraph se-t-list se-rc">You didn’t build a business this good just to:<br><ul><li>Be “booked out” with clients who drain you</li><li>Stare at a blinking cursor wondering what to post</li><li>Have your digital presence undersell your actual expertise</li></ul><br>If your brand feels fuzzy, your content feels scattered, and you’re tired of marketing like you’re still at square one… you don’t need more posts.<br><br>You need a <b>clear foundation</b>.<br></div></div><div data-sid="your-brand-is-the-foundation_2" class="sie-your-brand-is-the-foundation_2 se"><div class="se-t sie-your-brand-is-the-foundation_2-text st-m-paragraph st-d-paragraph se-t-list se-rc">In just 3 weeks, we’ll develop:<br><ul><li><b>Your Brand Strategy</b> → clarity on your positioning, messaging, audience, and differentiators</li><li><b>Your Content Strategy</b> → a mapped system that takes that clarity and turns it into sustainable, strategic visibility</li></ul><br>Think of this as your blueprint for all your marketing moving forward. The foundation that finally connects your brand to your content so your marketing starts working for you.<br></div></div><div data-sid="your-brand-is-the-foundation_3" class="sie-your-brand-is-the-foundation_3 se"><h3 class="se-t sie-your-brand-is-the-foundation_3-text st-m-subheading st-d-subheading se-rc">The Groundwork is my signature brand and content strategy intensive.<br><br></h3></div></div></div></div><div id="what-is-brand-strategy-1" data-bid="what-is-brand-strategy-1" class="sb sib-what-is-brand-strategy-1"><div class="ss-s ss-bg"><div class="sc" style="width:1200px"><div data-sid="what-is-brand-strategy-1_0" class="sie-what-is-brand-strategy-1_0 se"><h3 class="se-t sie-what-is-brand-strategy-1_0-text st-m-title st-d-title se-rc">What You’ll Walk Away With:<br></h3></div><div data-sid="what-is-brand-strategy-1_1" class="sie-what-is-brand-strategy-1_1 se"><p class="se-t sie-what-is-brand-strategy-1_1-text st-m-paragraph st-d-paragraph se-rc">By the end of our time together, you'll confidently...&nbsp;<br><br><b>Know who the hell you are (and how to own it)</b><br>No more “I help kinda everyone with kinda everything.” You’ll walk away with a clear understanding of your positioning, purpose, and brand story—aka the real stuff that fuels your business decisions and makes you stand out (without sounding like everyone else in your industry).<br><b><br>Attract the right clients (without begging, chasing, or pretending)<br></b>The ones who see your content and immediately think “Yep, this is the one.” We’ll make sure your brand speaks directly to them and repels the ones who drain you.<br><b><br>Understand your audience on a psychological level<br></b>Because knowing your “ideal client is a 32-year-old coffee lover named Sarah” isn’t enough. You’ll learn how to tap into what actually drives their decisions: their desires, fears, frustrations, and what they really need to hear to trust you.<br><b><br>Say the right things and show up the right way</b><br>Messaging and visuals aren’t two separate jobs—they work together. After The Groundwork, you’ll know how to communicate your brand clearly and consistently across every platform, touchpoint, and marketing move you make.<br></p></div><div data-sid="what-is-brand-strategy-1_2" class="sie-what-is-brand-strategy-1_2 se"><div style="width:100%;height:100%" data-img="what-is-brand-strategy-1_2" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/800/P0zIZA7ULL__g44XRRcwXA/172673/pane_marketing-walk_large.jpg" class="se-img" alt="" title="Pane Marketing-walk Large"/></noscript></div><div data-sid="what-is-brand-strategy-1_3" class="sie-what-is-brand-strategy-1_3 se-bd se-bm se"><div class="se-simple"></div></div><div data-sid="what-is-brand-strategy-1_4" class="sie-what-is-brand-strategy-1_4 se"><div class="se-t sie-what-is-brand-strategy-1_4-text st-m-paragraph st-d-paragraph se-t-list se-rc">When your foundation is in place, you’ll:<br><ul><li>Stop attracting <i>meh</i> clients who waste your time and energy</li><li>See what to post (and why) to attract your best-fit clients</li><li>Have a marketing system you can actually sustain (whether you DIY or hand it to your team)</li><li>Feel confident raising your rates because your brand finally looks as good as your work</li></ul><br>Your expertise deserves more than a “good enough” brand.<br><br>The Groundwork makes sure everything about your online presence says:<b> "This is the one you’ve been looking for."</b><br></div></div><div data-sid="what-is-brand-strategy-1_5" class="sie-what-is-brand-strategy-1_5 se"><div style="width:100%;height:100%" data-img="what-is-brand-strategy-1_5" class="se-img se-gr slzy"></div><noscript><img src="//static.showit.co/800/NEsAImEyPonaEWheaIypuQ/172673/styled_stock_society_designer_workspace_12.jpg" class="se-img" alt="" title="Styled Stock Society De
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