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112<script>self.__next_f.push([1,"2 55.6 32.2 11.6 0 22.9-3.2 32.9-9.1l53.4-32L489.8 416zM584 240c-13.2 0-24-10.8-24-24s10.8-24 24-24 24 10.8 24 24-10.8 24-24 24z\"/\u003e\u003c/svg\u003e15:T44a,\u003cdiv class=\"OutlineElement Ltr SCXW11978455 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW11978455 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW11978455 BCX0\"\u003eTwo of Scotland’s most prestigious law firms, Morton Fraser \u0026amp; MacRoberts recently merged to form MFMac, a new top-tier independent firm in Scotland.\u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW11978455 BCX0\"\u003e\u003c/span\u003e\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11978455 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW11978455 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW11978455 BCX0\"\u003eRadiator was selected as MFMac’s digital partner, helping to define and grow this new brand as a new style of law firm\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW11978455 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW11978455 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW11978455 BCX0\"\u003eThis is our third iteration of MacRoberts digital presence but now supporting this larger entity through this historic merger. On the strength of our relationship to date, the renewed MFMac team required full confidence in our ability to be the gatekeeper of the new brand from a digital perspective.\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e16:T4fc,\u003cdiv class=\"OutlineElement Ltr SCXW89430794 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eThis confidence was tested early given the quick turnaround required between the merger announcement and the initial brand articulation – working in collaboration with MFMac’s team and other suppliers. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003e\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW89430794 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eOur UX Team worked on a deep interactive landing page which eased the merger transition and communicated the launch of the new MFMac brand, based on the value proposition: ‘A new style of law firm’.\u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW8"])</script>
112<script>self.__next_f.push([1,"9430794 BCX0\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW89430794 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eWe wasted no time in embedding ourselves in the new \u0026amp; wider team - embracing long held principles of trust, alignment \u0026amp; continuity. This provided Team MFMac with the space \u0026amp; assurance in knowing the key areas of brand representation \u0026amp; target user engagement were being met. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e17:T4b6,\u003cdiv class=\"OutlineElement Ltr SCXW54486561 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW54486561 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW54486561 BCX0\"\u003eOur Digital Marketing experts had a key role to play in the structure and content planning of this new site to ensure all value was preserved. Target keyword research \u0026amp; insights drive the content strategy and our team now oversees MFMac’s ongoing Digital Marketing Strategy across multiple tactics, sectors and locations. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW54486561 BCX0\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW54486561 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW54486561 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW54486561 BCX0\"\u003eThis activity which encompasses natural \u0026amp; paid search, email \u0026amp; social campaigns aligns with MFMac’s overall goals including brand / service awareness, talent attraction \u0026amp; international exposure. \u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"Paragraph SCXW54486561 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW54486561 BCX0\"\u003eMonthly performance reviews involving our client’s PR partner and a range of stakeholders ensures we all remain aligned and leverage opportunities across all marketing \u0026amp; communication disciplines. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e18:T4ad,\u003cdiv class=\"OutlineElement Ltr SCXW89430794 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003e\u003cstrong\u003eBrand Reset\u0026nbsp;\u003c/strong\u003e\u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eInvolving key stakeholders, this reset began with analysis into The Yard’s"])</script>
112<script>self.__next_f.push([1," audience and community, leading to the creation of a brand prism with our client.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eThis defines the core ethos of The Yard, its values and intrinsic emotional offering – as well as how best to reflect this across all brand touchpoints.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eFollowing an audit of existing brand identity and materials, we learned that the existing brand did not reflect the Yard’s overall positivity and community spirit.\u003c/span\u003e\u003c/p\u003e\n\u003cp class=\"Paragraph SCXW89430794 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW89430794 BCX0\"\u003eIn addition, the current brand toolkit \u0026amp; guidelines were not as flexible and supportive as our client needed going forward.\u0026nbsp; \u003c/span\u003e\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e19:T6f4,\u003cp\u003eThe morning session opened with the talk “Advertising is...?” by \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/orlando-wood-2\" target=\"_blank\"\u003eOrlando Wood\u003c/a\u003e, Chief Creative Officer at System1\u003c/strong\u003e and one of the industry's leading thinkers on advertising effectiveness. Orlando broke down the core tenets of successful creative strategy: what makes a campaign memorable, emotionally resonant, and ultimately impactful - grounding each point in iconic ad spots that brought his ideas to life.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis was followed by a panel discussion, \"Safe doesn't scale: how bold creativity wins,\" featuring \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/katie-evans\" target=\"_blank\"\u003eKatie Evans\u003c/a\u003e, Chief Marketing Officer at Burger King\u003c/strong\u003e, and \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/tanja-grubner\" target=\"_blank\"\u003eTanja Grubner\u003c/a\u003e, Global Marketing and Innovation Director at Essity\u003c/strong\u003e. The conversation explored how creative bravery can push boundaries even within large global organisations and produce work that speaks directly to the exper"])</script>
112<script>self.__next_f.push([1,"iences of female customers. Katie's campaign captured the very real, and rarely acknowledged, intensity of burger cravings following childbirth, while Tanja's work offered a flamboyant, full-spirited rendering of the menstrual experience for Essity. Both speakers fought significant internal apprehension, and some vocal online backlash, to see their campaigns realised. The result was audiences who recognised themselves in the work and championed it on the brand's behalf, illustrating what happens when a brand is brave enough to reflect its customers' real lives back at them.\u0026nbsp;\u003c/p\u003e1a:T78d,\u003cp\u003eA participatory workshop on building trust in high-stakes negotiation followed, titled \"Trust arrives on foot and leaves on horseback: build it to last\". It was led by \u003cstrong\u003eChula Rupasinha, a trainer, mediator, and former police negotiator and counter-terrorism officer\u003c/strong\u003e. The intended thematic link to creative practice was clear in principle: developing the skills to negotiate feedback and scope in commercial situations and building the kind of long-term trust that strengthens client relationships. While Finlay and Calum found the session energising at the outset, they felt that its relevance could have been more explicitly drawn out, and that the session would have benefitted from more time given to Chula's own specific anecdotes. Ultimately, our team will certainly carry forward Chula's remark that the breaking down of trust is what causes miscommunications to happen - wisdom which clearly has a home in any creative agency environment.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe morning closed on a high with the dynamic panel discussion “Building the conditions for creative excellence”. Two contributions especially stood out. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/david-lee\" target=\"_blank\"\u003eDavid Lee\u003c/a\u003e, Chief Brand and Creative Officer at Squarespace\u003c/strong\u003e, offered a refreshingly candid take on creative rigour, encouraging creatives to approach ideas with scrutiny and critically evalua"])</script>
112<script>self.__next_f.push([1,"te when they should be taken forward. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/priya-matadeen\" target=\"_blank\"\u003ePriya Matadeen\u003c/a\u003e, Brand Director at Mulberry\u003c/strong\u003e, meanwhile, made a compelling case for the role of productive \"agitation\" in shaking loose the raw, important ideas during design strategy discussions. Both perspectives offered the team a sharper lens through which to consider how culture shapes creative output.\u0026nbsp;\u003c/p\u003e1b:T860,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThe afternoon shifted focus to artificial intelligence and its evolving role in creative practice. \u003cstrong\u003eMax Fry of Shutterstock Studios\u003c/strong\u003e opened with an exclusive preview of the forthcoming D\u0026amp;AD AI and Creativity Report 2026, and three key findings struck a chord. First: that\u003cstrong\u003e 63% of respondents disagreed that AI produces original work\u003c/strong\u003e independently, with words like \"generic\" and \"derivative\" appearing frequently in responses. Second: that half of respondents are already identifying a \u003cstrong\u003egrowing \"skill atrophy\"\u003c/strong\u003e, concerned that AI's ability to take junior creatives from brief to plausible output at speed is bypassing the failure, iteration, and hands-on learning that builds genuine craft. Third: that agencies face a real \u003cstrong\u003e\"pricing fracture\"\u003c/strong\u003e, with clients reasonably asking why fees are not falling as AI accelerates production. The consensus in the room was not to cut quotes and hand more work to machines, but to ensure AI is used ethically and pragmatically: assigning repetitive and value-neutral operational tasks to AI allows for the allocation of more client budget to genuine, human-led creative output. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/rodrigo-sobral-2\" target=\"_blank\"\u003eRodrigo Sobral\u003c/a\u003e, Global Chief Creative Officer at OLIVER\u003c/strong\u003e (accompanied by Scott Herring, Senior Director of Global Brand Strategy and Marketing at NetApp), then gave a candid account of how his team used generative AI to produce a cinematic Super Bowl spot for NetApp in just three weeks. The key takeaway was how much traditional creative expertise underpinned the process: extensive moodboarding, storyboarding, and careful creative direction drove the AI, rather than the other way around. Finlay and Calum found the session compelling, though the spot's arctic setting did quietly raise a question worth the industry's attention: if AI generation at that scale became industry standard, could its intense environmental demands coexist with the preservation of the same ecosystems that the NetApp spot romanticises?\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"1c:T857,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/laura-jordan-bambach\" target=\"_blank\"\u003eLaura Jordan Bambach\u003c/a\u003e, Founder and CCO of Uncharted\u003c/strong\u003e, offered what was arguably the most practically detailed session of the afternoon, going as far as to name the specific tools she uses, where she uses them, and where they fall short. Her experience of content restrictions within AI tools used in her own creative work raised an important point: that the corporations behind these models may ultimately shape, and potentially constrain, the very creative freedom AI is widely said to democratise. When considered alongside the skill atrophy concerns raised earlier in the day, it paints a picture the team found genuinely thought-provoking.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe final session shifted the focus squarely to real-world application, with \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/wesley-ter-haar\" target=\"_blank\"\u003eWesley ter Haar\u003c/a\u003e, Chief AI and Revenue Officer at Monks\u003c/strong\u003e, arguing that \u003cem\u003e\"AI is now a change management exercise; the tools are already here and usable.\"\u003c/em\u003e Wesley detailed how Monks have embedded custom AI agents across almost every internal workflow, from brief deconstruction to brand-aligned content output, and shared how their regular \"15 minutes of AI\" check-ins have driven rapid, sustained innovation across the business. The team were pleased to recognise a \u003cstrong\u003eclear parallel with RAD's own RadLabs sessions\u003c/strong\u003e, which have been driving internal innovation since 2022. It was affirming to hear that kind of initiative championed so directly by a figure at the forefront of the global industry. Ultimately, Wesley raised an extremely poignant yet often overlooked consideration: that the true long-term potential of AI in digital ecosystems lies not in generation, but in genuine, per-user \u003cstrong\u003epersonalisation at scale\u003c/strong\u003e. The ethical questions that capability raises are ones the industry must answer carefully, and a challenge that sits at the very heart of where digital strategy is heading.\u0026nbsp;\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"1d:T550,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"The Advancement of AI in Google Search: Impacts on SEO and Marketing Strategies\",\n  \"datePublished\": \"2024-08-28\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Radiator Digital\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=128\u0026q=100\"\n    },\n    \"address\": {\n      \"@type\": \"PostalAddress\",\n      \"streetAddress\": \"Savoy Tower, 77 Renfrew St\",\n      \"addressLocality\": \"Glasgow\",\n      \"postalCode\": \"G2 3BZ\",\n      \"addressCountry\": \"GB\"\n    },\n    \"telephone\": \"+44 (0)141 332 0404\",\n    \"email\": \"[email protected]\"\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fdiwfk5vf%2Frad-googleai-01.jpg\u0026w=1920\u0026q=85\",\n  \"url\": \"https://www.radiatordigital.com/news/2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies\",\n  \"description\": \"Explore how AI is reshaping Google Search and its impact on SEO and marketing strategies. Learn about AI overviews, long-tail keywords, and content creation.\"\n}\n\u003c/script\u003e1e:T6f3,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies/\"\n  },\n  \"headline\": \"The Advancement of AI in Google Search: Impacts on SEO and Marketing Strategies\",\n  \"description\": \"Radiator Digital explores how Google's Search Generative Experience (SGE) is reshaping SEO and digital marketing, emphasizing the need for brands to adapt content strategies to AI-driven search behavior.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Rad"])</script>
112<script>self.__next_f.push([1,"iator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital analyzes the impact of Google's Search Generative Experience (SGE) on SEO and marketing strategies. As AI-generated summaries and conversational search results become more prominent, traditional keyword-based approaches are evolving. The article discusses how brands must optimize for contextual relevance, user intent, and structured data to remain visible in AI-enhanced search environments. It also highlights the importance of adapting content formats and leveraging schema markup to align with emerging search behaviors driven by generative AI.\"\n}\n\u003c/script\u003e1f:T457,\u003ch3 dir=\"ltr\"\u003eUnderstanding AI in Google Search\u003c/h3\u003e\n\u003cp dir=\"ltr\"\u003eGoogle has been utilising AI technologies such as RankBrain to enhance search results for a while now, focusing on context and intent rather than just keywords.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eKey Features of AI in Google Search\u003c/h4\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eContextual Understanding:\u003c/strong\u003e AI can grasp the nuances of language, enabling it to deliver more relevant search results based on user intent.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eConversational Search:\u003c/strong\u003e With advancements in natural language processing, users can engage in more fluid, conversational interactions with the search engine allowing for voice search in multiple languages.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMultimedia Search\u003c/strong\u003e: AI can analyse images, videos, and audio content, allowing for richer search results beyond text-based queries"])</script>
112<script>self.__next_f.push([1,".\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cstrong\u003ePersonalisation:\u003c/strong\u003e AI enables Google to provide tailored results based on user behaviour, preferences, and past searches.\u003c/li\u003e\n\u003c/ol\u003e20:T5d8,\u003ch3 dir=\"ltr\"\u003eImplications for SEO and Marketing Strategies\u003c/h3\u003e\n\u003ch4 dir=\"ltr\"\u003eChanges in Search Results and Organic Traffic\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eA website's inclusion in an AI Overview can greatly affect its visibility in search results. While some sites may see increased traffic from being featured, others may experience a decline as users find answers directly in the overview. This shift could make relevance for AI Overviews a future ranking factor in Google search. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGoogle AI Overviews pose a risk of traffic loss, especially for sites that provide purely informational content. If users can find all necessary information within the overview, they may have less incentive to visit individual websites. This situation is particularly concerning for sites with short, concise content. Large news websites may also face significant revenue losses from online ads due to reduced visitor numbers.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eGrowing Importance of Long-Tail Keywords\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eAs AI becomes better at understanding complex search queries, the importance of long-tail keywords will rise. This capability will allow AI to connect related queries and provide more comprehensive answers in response boxes.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eEnhanced Role of Social Media\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eSocial media and online communities will play a larger role as sources of information for AI. The frequent use of hashtags and content sharing will significantly influence how AI evaluates content relevance.\u003c/p\u003e21:T6dd,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/august/introducing-google-expertise-into-smart-customer-journey-mapping/\"\n  },\n  \"headline\": \"Introducing Google Expertise into Smart Customer Journey Mapping\","])</script>
112<script>self.__next_f.push([1,"\n  \"description\": \"Radiator Digital shares insights from a Google-led workshop focused on enhancing customer journey mapping through data-driven strategies, emphasizing the importance of aligning digital touchpoints with user intent.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital attended a Google-led workshop aimed at refining customer journey mapping through smarter use of data and digital strategy. The session emphasized understanding user intent, optimizing digital touchpoints, and leveraging analytics to guide users from awareness to conversion. Radiator reflects on how these insights can be applied to client projects, improving engagement and ROI by aligning content and design with customer expectations. The article encourages businesses to adopt a more strategic, data-informed approach to digital experiences.\"\n}\n\u003c/script\u003e22:T4dc,\u003ch2\u003eWhat are Customer Journeys and the sales funnel stages they support\u003c/h2\u003e\n\u003cp\u003eThe customer journey process maps the stages a prospect advances through when completing a purchase or conversion; including the early stages of the funnel (discovery and learning), the completion of a pre-determined conversion (be it a sale, subscription sign-up or enquiry) and the post-sales stage (aftercare, secondary purchases and brand advocacy).\u003c/p\u003e\n\u003cp\u003eIt also highlights the friction and challenges faced by prospects at each stage, allowing us to fine tune our recommendations so that your journeys are best set up to succeed.\u003c/p\u003e\n\u003cp\u003eHere is a descrip"])</script>
112<script>self.__next_f.push([1,"tion of the five stages with examples of typical Google queries:\u003c/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eAwareness:\u003c/strong\u003e a prospect has a need or problem and starts searching on Google. For example, they may think, “My child is coughing. How do I get rid of it?” and search for “How to stop my child coughing?”\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eInterest: \u003c/strong\u003eyour prospect looks for initial solutions to address their need. An example is “cough medicine for children aged 8”. At this stage, they will also seek alternatives (e.g. “hot sweet drink for children”).\u003c/div\u003e23:T51c,\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eDesire:\u003c/strong\u003e by becoming more informed, your prospect refines their search to find the right solution for them. They search for different attributes of the product such as segments (“infant cough medicine”) and types (“non drowsy cough medicine”) while sourcing specific brands / brand comparisons, as well as the best/cheapest/discount options given they have entered the buying mode (e.g. “best medicine for 8 year old with dry cough”).\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eAction:\u003c/strong\u003e The prospects have made their choice and are ready to take action. A typical search would be “Covonia Dry \u0026amp; Tickly Cough near me”.\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eLoyalty:\u003c/strong\u003e The prospects have turned into clients and could have questions about the newly purchased product. A typical example could be \"Covonia Dry \u0026amp; Tickly Cough side effects for children\".\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left; padding-left: 200px;\"\u003e\u003cimg src=\"/media/cs5lgwyb/loyalty.png?rmode=max\u0026amp;width=347\u0026amp;height=346\" alt=\"\" width=\"347\" height=\"346\"\u003e\u003c/div\u003e24:T783,\u003ch2\u003e\u003cstrong\u003eHow we combine SEO and UX insights to map out customer journeys\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. Define your visit"])</script>
112<script>self.__next_f.push([1,"or personas, their goals and your goals\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWorking closely with you, this stage underpins the whole process – what are the profiles of your targets, what are their desired outcomes from a visit to your site and how do these align with your overall objectives?\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Dive into the data to map out the intents\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eCombining Google Search Console with on-page data, interviews and competitor analysis, we identify the user intents that encourage users to move through your customer journey when addressed. After segmenting the intent terms by informational / commercial, we list all commercial intents on post-it notes along with search volume / average ranking to start building the picture of a successful journey map.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e3. Map the post-its in a funnel\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eWe then build up a sales funnel on a whiteboard, arranging and clustering the sticky notes logically at each stage. This stage is revisited and refined through continual data exploration to establish pathways and fill all gaps, and is typically a rapid, collaborative process. \u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e4. Content planning\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eWe now have a deeper understanding of your prospects’ intent and interactions through our combined approach. This overview allows us to plan what content to repurpose, create and then optimise – often requiring the creation of new pages, articles and sections.\u003cbr\u003eGiven most organisations we deal with don’t have unlimited resources, this customer journey mapping is a great asset to understand how to prioritise efforts. Through the project management platform Asana that we share with our clients, we assign and describe tasks, set deadlines to maintain focus and momentum in getting your customer journeys launch-ready.\u003c/p\u003e25:T69c,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2025/january/striving-to-b-better\"\n  },\n  \"he"])</script>
112<script>self.__next_f.push([1,"adline\": \"Striving To B Better | Our B Corp Status\",\n  \"description\": \"Radiator Digital reflects on its B Corp certification, emphasizing its commitment to balancing purpose and profit, supporting team growth, and contributing to a global movement for sustainable business practices.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator has demonstrated that it balances purpose and profit, and being legally required to consider the impact of our decisions on employees, customers, suppliers, our community and the environment. Choosing Radiator as your Digital Partner does not mean that as a company we are perfect, nor have we achieved our highest impact. It does show that we are part of a global community of business working collectively for economic systems change, and that in order to stay committed to this work we must meet rising standards for social and environmental performance...\"\n}\n\u003c/script\u003e26:T540,\u003ch3\u003eWhat does our B Corp status mean for you?\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eChoosing Radiator as your Digital Partner\u003c/strong\u003e does not mean that as a company we are perfect, nor have we achieved our highest impact. It does show that we are part of a global community of business working collectively for economic systems change, and that in order to stay committed to this work we must meet rising standards for social and environmental performance.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBeing B Corp accredited\u003c/strong\u003e means we now have a more organised, measured and independently verifiable approach to the iss"])</script>
112<script>self.__next_f.push([1,"ues that are important to us\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eWe are committed to supporting our team\u003c/strong\u003e to do deliver the best work of their careers - through a supportive, motivational and inclusive environment, where discovery, innovation and growth are actively encouraged\u003c/li\u003e\n\u003cli\u003ePartner with us and you’ll get a marketing agency that strives for \u003cstrong\u003epositive change\u003c/strong\u003e - an ethical and credible business partner you can trust, working together towards a more sustainable future, and motivated team who are driven to do the right thing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAt Radiator, we have always been committed to building a better future: one that is progressive, collaborative and thoughtful.\u003c/p\u003e\n\u003cp\u003eBeing B Corp certified means you don't have to take our word.\u003c/p\u003e27:T6a9,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/may/google-analytics-transition-farewell-ua/\"\n  },\n  \"headline\": \"Google Analytics Transition: Farewell UA\",\n  \"description\": \"Radiator Digital reflects on the retirement of Universal Analytics and the transition to GA4, offering insights into the benefits, challenges, and strategic considerations for businesses adapting to the new analytics landscape.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital discusses the end of Universal Analytics (UA) and the full migration to Google Analytics 4 (GA4). The article highlights ke"])</script>
112<script>self.__next_f.push([1,"y differences between UA and GA4, including event-based tracking, enhanced privacy controls, and predictive metrics. It also addresses common challenges businesses face during the transition, such as data continuity, reporting changes, and retraining teams. Radiator emphasizes the importance of strategic planning and technical expertise to ensure a smooth migration and continued data-driven decision-making.\"\n}\n\u003c/script\u003e28:T642,\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"false\"\u003e\n\u003cdiv class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"\u003e\n\u003cdiv class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"\u003e\n\u003cdiv class=\"relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto gap-3\" data-message-author-role=\"assistant\" data-message-id=\"ff247b9e-47d1-4bd9-9cec-42c16e66c5b3\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages. With the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss. This marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4. \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"-ml-1 mt-0 h-7 items-center justify-center gap-[2px] self-end text-gray-400 lg:justify-start lg:self-center md:invisible\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e29:T406,\u003cp\u003eRece"])</script>
112<script>self.__next_f.push([1,"ntly Google issued a reminder to all users that it will be discontinuing all \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/2790010?hl=en\" target=\"_blank\" title=\"Universal Analytics (UA)\" data-anchor=\"?hl=en\"\u003eUniversal Analytics (UA)\u003c/a\u003e services and APIs - this discontinuation will take place on the 1st of July 2024. As \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/10089681?hl=en\" target=\"_blank\" title=\"Google Analytics 4 (GA4)\" data-anchor=\"?hl=en\"\u003eGoogle Analytics 4 (GA4)\u003c/a\u003e properties will be fully replacing UA, access to any UA property will be unavailable, meaning that you won't be able to access any historical data. It is highly recommend that you have this historical data backed up as, not only will you not be able to access the UA property in time, Google will delete the property completely. If you have not already completed the migration from UA to GA4, please follow one of the methods we have listed below to ensure you are prepared for the end of UA.\u003c/p\u003e2a:T6ae,\u003ch3\u003eOption 1: Manually Exporting Data from UA\u003c/h3\u003e\n\u003cp\u003eTo effortlessly gather all your data in one go through Google Analytics you can use the \"Export\" feature - simply follow these straightforward steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" href=\"https://g.co/kgs/AKhBube\" target=\"_blank\" title=\"Google Analytics Login\"\u003eLog in to your Google Analytics\u003c/a\u003e account and pick the website profile you want to export data from.\u003c/li\u003e\n\u003cli\u003eHead over to the \"Reporting\" tab and choose the view containing the precise data you're interested in exporting.\u003c/li\u003e\n\u003cli\u003eSpot the \"Export\" button situated at the top right of your screen, and give it a click.\u003c/li\u003e\n\u003cli\u003eWithin the export menu, you'll find an array of options for exporting your data, including CSV, TSV, Excel, and Google Sheets. Opt for the format that aligns with your needs.\u003c/li\u003e\n\u003cli\u003eFurthermore, you can refine your export by specifying a particular date range using the date range selector.\u003c/li\u003e\n\u003cli\u003eOnce you've fine-tuned your preferences, kick off the export process b"])</script>
112<script>self.__next_f.push([1,"y hitting the \"Export\" button. With just a click, your data will be on its way.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp id=\"6166\" class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003e\u003cstrong\u003eImportant Note:\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003eYou will most likely need to complete multiple exports to ensure that you have acquired all the relevant and necessary data. This will be dependant on the date ranges you are looking for along with the dimensions and metrics that you are attempting to export.\u003c/p\u003e2b:T784,\u003ch4\u003eImplications of the Shutdown\u003c/h4\u003e\n\u003cp\u003eThe shutdown of Universal Analytics will have several implications. Once UA services end, new conversions, goals, and eCommerce transactions will no longer be measured. Audience lists will be closed, affecting ad campaign targeting. API requests associated with UA properties will fail, impacting tools like \u003ca rel=\"noopener\" href=\"https://lookerstudio.google.com/\" target=\"_blank\" title=\"Looker Studio\"\u003eLooker Studio\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eCommencement of Shutdown\u003c/h4\u003e\n\u003cp\u003eGoogle will commence the shutdown of all remaining Universal Analytics tools and services starting the 1st of July 2024. During this period, user access may be revoked, making it impossible to salvage historical data. All data stored on the UA platform will be permanently deleted by Google and will not be recoverable. At Radiator we highly recommend exporting historical data to an Excel or Google Sheet to ensure you have comparison data.\u003c/p\u003e\n\u003ch4\u003eMigration Considerations\u003c/h4\u003e\n\u003cp\u003eAs dimensions and metrics are measured differently in GA4, importing UA data directly to the new platform is not recommended. This may result in skewed data and historical misreporting, affecting GA4 reports indefinitely. This is the reason we recommend exporting to an Excel or Google Sheet so that you have historical data that won't affect the new data bei"])</script>
112<script>self.__next_f.push([1,"ng recorded in GA4.\u003c/p\u003e\n\u003ch4\u003eCollaboration and Expert Guidance\u003c/h4\u003e\n\u003cp\u003eFor those yet to migrate to GA4, it's crucial to inform all parties dependent on UA data about the imminent shutdown and collaborate on transitioning affected integrations to GA4. \u003ca rel=\"noopener\" href=\"/start-a-project/\" target=\"_blank\" title=\"Start a Project\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eGet in Touch\u003c/a\u003e with us for expert guidance on migrating to GA4 and preserving historical data to ensure a smooth departure from UA services.\u003c/p\u003e2c:T41c,\u003cscript\u003e \n  // Define dataLayer and the gtag function. \n  window.dataLayer = window.dataLayer || []; \n  function gtag(){dataLayer.push(arguments);} \n \n  // Default ad_storage to 'denied'. \n  gtag('consent', 'default', { \n        ad_storage: \"denied\", \n        analytics_storage: \"denied\", \n        functionality_storage: \"denied\", \n        personalization_storage: \"denied\", \n        security_storage: \"denied\",  \n        ad_user_data: “denied”,\n        ad_personalization: “denied”, \n'wait_for_update': 500 \n \n  }); \n\u003c/script\u003e \n\n\u003c!-- Google Tag Manager --\u003e\n\u003cscript\u003e(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;
112j.src=\n'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-P65BMP9');\u003c/script\u003e\n\u003c!-- End Google Tag Manager --\u003e\n\n\u003cmeta name=\"google-site-verification\" content=\"ukksl2ffjBB4rqbT7H8rhH3KHuRJDPdKv-kHXVPesSM\" /\u003e2d:T434,\u003c!-- Google Tag Manager (noscript) --\u003e\n\u003cnoscript\u003e\u003ciframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-P65BMP9\"\nheight=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"\u003e\u003c/iframe\u003e\u003c/noscript\u003e\n\u003c!-- End Google Tag Manager (noscript) --\u003e\n\n\n\n(function (o, u, t, b, a, s, e, p) {\n       window[b] = window[b] || {}; (e = e || [])['key'] = o; e['__obr'] = u.location.href; e['__obrf'] = u.referrer || "])</script>
112<script>self.__next_f.push([1,"0; a = [];\n        u.location.search.replace('?', '').split('\u0026').forEach(function (q) { if (q.startsWith(b) || q.startsWith('_obid')) e[q.split('=')[0]] = q.split('=')[1]; });\n       e['_obid'] = e['_obid'] || (u.cookie.match(/(^|;)\\s*_obid\\s*=\\s*([^;]+)/) || []).pop() || 0;\n       for (k in e) { if (e.hasOwnProperty(k)) a.push(encodeURIComponent(k) + '=' + encodeURIComponent(e[k])); }\n       s = u.createElement('script'); s.async = true; s.src = t + '?' + a.join('\u0026'); p = u.getElementsByTagName('script')[0]; p.parentNode.insertBefore(s, p);\n   })('05f8f301-f5ce-479c-ad77-5d5b278fcd28', document, 'https://plugin.sopro.io/hq.js', 'outbase')\n\n                        2e:T1036,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThis privacy policy sets out how Radiator uses and protects any information that you give Radiator when you use this website.\u003c/p\u003e\n\u003cp\u003eRadiator is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.\u003c/p\u003e\n\u003cp\u003eRadiator may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.\u003c/p\u003e\n\u003ch3\u003eWhat we collect  \u003c/h3\u003e\n\u003cp\u003e\u003cbr\u003eWe may collect the following information:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ename and job title\u003c/li\u003e\n\u003cli\u003econtact information including email address\u003c/li\u003e\n\u003cli\u003edemographic information such as postcode, preferences and interests\u003c/li\u003e\n\u003cli\u003eother information relevant to customer surveys and/
112or offers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cbr\u003eWhat we do with the information we gather\u003c/h3\u003e\n\u003cp\u003eWe require this information to understand your needs and provide you with a better service, and in particular for the following reasons:\u003c/p\u003e\n\u003ch4\u003eInternal Record Keeping\u003c/h4\u003e\n\u003cp\u003e\u003cbr\u003eWe may use the information to improve our products and services.\u003cbr\u003eWe may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.\u003cbr\u003eFrom time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.\u003c/p\u003e\n\u003ch4\u003e\u003cbr\u003eSecurity\u003c/h4\u003e\n\u003cp\u003e\u003cbr\u003eWe are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. \u003c/p\u003e\n\u003ch3\u003eHow we use cookies\u003c/h3\u003e\n\u003cp\u003e\u003cbr\u003eA cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. \u003c/p\u003e\n\u003cp\u003eWe use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. \u003c/p\u003e\n\u003cp\u003eOverall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. \u003c/p\u003e\n\u003cp\u003eYou can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e \u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e\u003cstrong\u003eThird Party Processors\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003eOur carefully selected partners and service providers may process personal information about you on our behalf as described below:\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e\u003cstrong\u003eDigital Marketing Service Providers\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003eWe periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.  Our appointed data processors include:\u003c/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt;\" class=\"xmsonormal\"\u003e(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: \u003ca href=\"http://sopro.io\"\u003ehttp://sopro.io\u003c/a\u003e.  Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: \u003ca href=\"mailto:[email protected]\"\[email protected]\u003c/a\u003e. \u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"2f:T8bd,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThe information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. These are typically broken down by; necessary, performance, functional \u0026amp; targeting cookies.\u003c/p\u003e\n\u003ch3\u003e1. Strictly Necessary Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.\u003c/p\u003e\n\u003ch3\u003e2. Performance Cookies\u003c/h3\u003e\n\u003cp\u003eThese 
112cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.\u003c/p\u003e\n\u003ch3\u003e3. Functional Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.\u003c/p\u003e\n\u003ch3\u003e4. Targeting Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.\u003c/p\u003e"])</script>
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112:2000,\"bytes\":1669963,\"properties\":{}}],\"summaryText\":{\"markup\":\"\u003cp\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages.\u003c/p\u003e\\n\u003cp\u003eWith the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss.\u003c/p\u003e\\n\u003cp\u003eThis marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4.\u003c/p\u003e\\n\u003cp\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/p\u003e\",\"blocks\":[]},\"newsTag1\":[{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}},\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":{}},{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}},\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":{}}],\"newsTag2\":null,\"isFeatured\":true,\"newsDate\":\"2024-05-21T00:00:00Z\",\"label\":\"Insight + Opinion\",\"newsTitle\":\"Google Analytics Transition: Farewell UA\",\"contentBlocks\":{\"items\":[{\"content\":{\"contentType\":\"contentBlock\",\"id\":\"78d8b161-259c-44db-8cdb-a95c6418ff67\",\"properties\":{\"alignment\":null,\"title\":null,\"text\":{\"markup\":\"$28\",\"blocks\":[]},\"highlighedText\":null}},\"settings\":null},{\"content\":{\"contentType\":\"imageBlock\",\"id\":\"75c89b44-0381-4f4b-9fdc-4cacce37e797\",\"properties\":{\"title\":\"Farewell UA Banner\",\"scaling\":null,\"image\":[{\"focalPoint\":null,\"crops\":[],\"id\":\"55300ae1-1ff2-4fd1-a2d3-4fabdfc36dc1\",\"name\":\"Artboard 2\",\"mediaType\":\"Image\",\"url\":\"/media/22fdavps/artboard-2.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":1000,\"bytes\":847736,\"properties\":{}}]}},\"settings\":null},{\"content\":{\"contentType\":\"contentBlock\",\"id\":\"60a81667-5c87-45b3-8517-6b3c53704101\",\"properties\":{\"alignment\":null,\"title\":null,\"text\":{\"markup\":\"$29\",\"blocks\":[]},\"highlighedText\":null}},\"settings\":null},{\"content\":{\"contentType\":\"splitTextBlock\",\"id\":\"38ff02c8-16a3-4ad1-a53a-a98c9b9b110f\",\"properties\":{\"title\":\"Option 1: Manually Exporting Data from UA\",\"text\":{\"markup\":\"$2a\",\"blocks\":[]},\"image\":[{\"focalPoint\":null,\"crops\":[],\"id\":\"62a2a5c9-2f24-4e9a-bb2e-e9d698fd5b1e\",\"name\":\"Content 1\",\"mediaType\":\"Image\",\"url\":\"/media/z4sleyre/content_1.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1389,\"bytes\":602337,\"properties\":{}}]}},\"settings\":null},{\"content\":{\"contentType\":\"contentBlock\",\"id\":\"887c6c5a-13a7-4873-95ba-e5816439201a\",\"properties\":{\"alignment\":null,\"title\":null,\"text\":{\"markup\":\"\u003ch4\u003eOption 2: Using Google Analytics Reporting API\u003c/h4\u003e\\n\u003cp\u003eGoogle Analytics Reporting API v4 allows you to access reporting data, offering users a programmatic method to access the data stored in UA. By using this API you are capable of:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSave time by automating complex reports.\u003c/li\u003e\\n\u003cli\u003eBuild custom dashboards to display data.\u003c/li\u003e\\n\u003cli\u003eIntegrate your data with other business applications.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eUsing this method allows you to pull the data from UA into a cloud storage and takes away the manual aspect of exporting all the data. If you want to learn more on how to use the API read the guide here - \u003ca rel=\\\"noopener\\\" href=\\\"https://developers.google.com/analytics/devguides/reporting/core/v4#:~:text=of%20these%20features.-,Next%20steps,read%20Creating%20a%20Report.,-Was%20this%20helpful\\\" target=\\\"_blank\\\" title=\\\"Legacy Reporting API v4\\\" data-anchor=\\\"#:~:text=of%20these%20features.-,Next%20steps,read%20Creating%20a%20Report.,-Was%20this%20helpful\\\"\u003eLegacy Reporting API v4\u003c/a\u003e.\u003c/p\u003e\",\"blocks\":[]},\"highlighedText\":null}}
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112<script>self.__next_f.push([1,"d0:I[2078,[\"922\",\"static/chunks/c15bf2b0-19ff368ffb2158b2.js\",\"886\",\"static/chunks/886-5301da99a87328c1.js\",\"639\",\"static/chunks/639-621ab61c1796714d.js\",\"798\",\"static/chunks/798-b04e87a8871076b3.js\",\"57\",\"static/chunks/57-afb256e3dad12eb0.js\",\"834\",\"static/chunks/app/news/page-03dca185bd747f78.js\"],\"default\"]\nd1:\"$Sreact.suspense\"\nd2:I[8311,[\"922\",\"static/chunks/c15bf2b0-19ff368ffb2158b2.js\",\"886\",\"static/chunks/886-5301da99a87328c1.js\",\"639\",\"static/chunks/639-621ab61c1796714d.js\",\"795\",\"static/chunks/795-a05575067ab649bc.js\",\"281\",\"static/chunks/281-84704453c1087c55.js\",\"798\",\"static/chunks/798-b04e87a8871076b3.js\",\"57\",\"static/chunks/57-afb256e3dad12eb0.js\",\"277\",\"static/chunks/app/news/%5B...slug%5D/page-60c51f461615e4a4.js\"],\"default\"]\n31:T6f4,\u003cp\u003eThe morning session opened with the talk “Advertising is...?” by \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/orlando-wood-2\" target=\"_blank\"\u003eOrlando Wood\u003c/a\u003e, Chief Creative Officer at System1\u003c/strong\u003e and one of the industry's leading thinkers on advertising effectiveness. Orlando broke down the core tenets of successful creative strategy: what makes a campaign memorable, emotionally resonant, and ultimately impactful - grounding each point in iconic ad spots that brought his ideas to life.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis was followed by a panel discussion, \"Safe doesn't scale: how bold creativity wins,\" featuring \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/katie-evans\" target=\"_blank\"\u003eKatie Evans\u003c/a\u003e, Chief Marketing Officer at Burger King\u003c/strong\u003e, and \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/tanja-grubner\" target=\"_blank\"\u003eTanja Grubner\u003c/a\u003e, Global Marketing and Innovation Director at Essity\u003c/strong\u003e. The conversation explored how creative bravery can push boundaries even within large global organisations and produce work that speaks directly to the experiences of female customers. Katie's campaign captured the very real, and rarely acknowledged, inte"])</script>
112<script>self.__next_f.push([1,"nsity of burger cravings following childbirth, while Tanja's work offered a flamboyant, full-spirited rendering of the menstrual experience for Essity. Both speakers fought significant internal apprehension, and some vocal online backlash, to see their campaigns realised. The result was audiences who recognised themselves in the work and championed it on the brand's behalf, illustrating what happens when a brand is brave enough to reflect its customers' real lives back at them.\u0026nbsp;\u003c/p\u003e32:T78d,\u003cp\u003eA participatory workshop on building trust in high-stakes negotiation followed, titled \"Trust arrives on foot and leaves on horseback: build it to last\". It was led by \u003cstrong\u003eChula Rupasinha, a trainer, mediator, and former police negotiator and counter-terrorism officer\u003c/strong\u003e. The intended thematic link to creative practice was clear in principle: developing the skills to negotiate feedback and scope in commercial situations and building the kind of long-term trust that strengthens client relationships. While Finlay and Calum found the session energising at the outset, they felt that its relevance could have been more explicitly drawn out, and that the session would have benefitted from more time given to Chula's own specific anecdotes. Ultimately, our team will certainly carry forward Chula's remark that the breaking down of trust is what causes miscommunications to happen - wisdom which clearly has a home in any creative agency environment.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe morning closed on a high with the dynamic panel discussion “Building the conditions for creative excellence”. Two contributions especially stood out. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/david-lee\" target=\"_blank\"\u003eDavid Lee\u003c/a\u003e, Chief Brand and Creative Officer at Squarespace\u003c/strong\u003e, offered a refreshingly candid take on creative rigour, encouraging creatives to approach ideas with scrutiny and critically evaluate when they should be taken forward. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creat"])</script>
112<script>self.__next_f.push([1,"ive-community/directory/priya-matadeen\" target=\"_blank\"\u003ePriya Matadeen\u003c/a\u003e, Brand Director at Mulberry\u003c/strong\u003e, meanwhile, made a compelling case for the role of productive \"agitation\" in shaking loose the raw, important ideas during design strategy discussions. Both perspectives offered the team a sharper lens through which to consider how culture shapes creative output.\u0026nbsp;\u003c/p\u003e33:T860,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThe afternoon shifted focus to artificial intelligence and its evolving role in creative practice. \u003cstrong\u003eMax Fry of Shutterstock Studios\u003c/strong\u003e opened with an exclusive preview of the forthcoming D\u0026amp;AD AI and Creativity Report 2026, and three key findings struck a chord. First: that\u003cstrong\u003e 63% of respondents disagreed that AI produces original work\u003c/strong\u003e independently, with words like \"generic\" and \"derivative\" appearing frequently in responses. Second: that half of respondents are already identifying a \u003cstrong\u003egrowing \"skill atrophy\"\u003c/strong\u003e, concerned that AI's ability to take junior creatives from brief to plausible output at speed is bypassing the failure, iteration, and hands-on learning that builds genuine craft. Third: that agencies face a real \u003cstrong\u003e\"pricing fracture\"\u003c/strong\u003e, with clients reasonably asking why fees are not falling as AI accelerates production. The consensus in the room was not to cut quotes and hand more work to machines, but to ensure AI is used ethically and pragmatically: assigning repetitive and value-neutral operational tasks to AI allows for the allocation of more client budget to genuine, human-led creative output. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/rodrigo-sobral-2\" target=\"_blank\"\u003eRodrigo Sobral\u003c/a\u003e, Global Chief Creative Officer at OLIVER\u003c/strong\u003e (accompanied by Scott Herring, Senior Director of Global Brand Strategy and Marketing at NetApp), then gave a candid account of how his team used generative AI to produce a cinematic Super Bowl spot for NetApp in just three weeks. The key takeaway was how much traditional creative expertise underpinned the process: extensive moodboarding, storyboarding, and careful creative direction drove the AI, rather than the other way around. Finlay and Calum found the session compelling, though the spot's arctic setting did quietly raise a question worth the industry's attention: if AI generation at that scale became industry standard, could its intense environmental demands coexist with the preservation of the same ecosystems that the NetApp spot romanticises?\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"34:T857,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/laura-jordan-bambach\" target=\"_blank\"\u003eLaura Jordan Bambach\u003c/a\u003e, Founder and CCO of Uncharted\u003c/strong\u003e, offered what was arguably the most practically detailed session of the afternoon, going as far as to name the specific tools she uses, where she uses them, and where they fall short. Her experience of content restrictions within AI tools used in her own creative work raised an important point: that the corporations behind these models may ultimately shape, and potentially constrain, the very creative freedom AI is widely said to democratise. When considered alongside the skill atrophy concerns raised earlier in the day, it paints a picture the team found genuinely thought-provoking.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe final session shifted the focus squarely to real-world application, with \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/wesley-ter-haar\" target=\"_blank\"\u003eWesley ter Haar\u003c/a\u003e, Chief AI and Revenue Officer at Monks\u003c/strong\u003e, arguing that \u003cem\u003e\"AI is now a change management exercise; the tools are already here and usable.\"\u003c/em\u003e Wesley detailed how Monks have embedded custom AI agents across almost every internal workflow, from brief deconstruction to brand-aligned content output, and shared how their regular \"15 minutes of AI\" check-ins have driven rapid, sustained innovation across the business. The team were pleased to recognise a \u003cstrong\u003eclear parallel with RAD's own RadLabs sessions\u003c/strong\u003e, which have been driving internal innovation since 2022. It was affirming to hear that kind of initiative championed so directly by a figure at the forefront of the global industry. Ultimately, Wesley raised an extremely poignant yet often overlooked consideration: that the true long-term potential of AI in digital ecosystems lies not in generation, but in genuine, per-user \u003cstrong\u003epersonalisation at scale\u003c/strong\u003e. The ethical questions that capability raises are ones the industry must answer carefully, and a challenge that sits at the very heart of where digital strategy is heading.\u0026nbsp;\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"35:Tf84,"])</script>
112<script>self.__next_f.push([1,"\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Any other quick tips on how to appear in AI Overviews?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When it comes to Google AI Overviews in particular, there are a few factors you can influence right now to better your chances of showing up. Keeping your page information up to date is a huge one. Too many people leave articles for months after publishing them without any updates. Another key tip is to make your information easily accessible for the reader. Think bullet point lists and tables where the information is dense.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How to get cited in AI Overviews? (as a source)\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When it comes to being a factual source of information cited in Google AI Overviews, you’ll need very well research content that is factually immaculate. For companies and businesses, the easiest way to do this is case studies or developing original research in-house and publishing this research publicly.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Does the AI Overview lie?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Not on purpose. While Google does its best to create an AI tool that doesn’t output errors, occasionally, LLM chatbots and AI Overviews can output false information. This was definitely more common in 2024 when the tools were first launched, but as a rule of thumb, you should always fact-check the replies you get from any of these AI tools. Better safe than sorry!\"\n    }\n  }]\n}\n\u003c/script\u003e\n\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2026/february/how-to-get-mentioned-in-ai-overviews-guide-for-smbs\"\n  },\n  \"headline\": \"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\n  \"description\": \"With AI pushing a new era of marketing, how to get mentioned in AI overviews is important for any SMB doing business online. Learn more with the experts.\",\n  \"image\": [\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Ftnfk444q%2Faisummarylaptop.jpg\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fiipo4gyp%2Fai-summary-examples.png\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fezdfz0dw%2Faeo-geo-exp.jpg\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvzmjsmnc%2Fai-schema.jpg\u0026w=3840\u0026q=85\"\n  ],  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Stewart Storrar\",\n    \"url\": \"https://www.radiatordigital.com/studio\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"datePublished\": \"2026-02-26\",\n  \"dateModified\": \"2026-03-12\"\n}\n\u003c/script\u003e\n\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org/\", \n  \"@type\": \"BreadcrumbList\", \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"name\": \"Hoem Page\",\n    \"item\": \"https://www.radiatordigital.com/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"name\": \"News \u0026 Insights\",\n    \"item\": \"https://www.radiatordigital.com/news\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 3, \n    \"name\": \"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\n    \"item\": \"https://www.radiatordigital.com/news/2026/february/how-to-get-mentioned-in-ai-overviews-guide-for-smbs\"  \n  }]\n}\n\u003c/script\u003e"])</script>
112<script>self.__next_f.push([1,"36:T404,\u003cp dir=\"ltr\"\u003eFor those who use Google frequently, you may have seen an AI overview box pop up when you search for something. The box that pops up, and the content that it contains, is an AI generated overview of the topic you are searching for.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https://blog.google/products-and-platforms/products/search/generative-ai-google-search-may-2024/\"\u003eSince May 2024\u003c/a\u003e, the US has been pushing these AI overviews for their searchers. It wasn’t until August of 2024 that UK searchers started to see them too.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBut with more than a year of data to develop from, AI Overviews have gotten more sophisticated and are changing how people access information online. People that don’t opt out of using AI overviews will be getting results tailored to their search intent in real time, within the search engine results pages themselves.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is a game-changer for searchers in helping them find what they need quickly, and for business owners in reaching their target audience!\u003c/p\u003e37:T94b,"])</script>
112<script>self.__next_f.push([1,"\u003cp dir=\"ltr\"\u003eAt its most basic, an AI overview provides an answer to query-based search terms, and usually appears above the fold on the Google search engine results page.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis means it has the ability to suggest websites (via its linking to various reputable sources) above the 1st ranking position on Google. A huge win for any website that can act as a reputable source.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBut it doesn’t just work for query search terms. Oftentimes, AI overviews will pop up for product searchers, informational searches, and functions almost like a search assistant to people using the Google search engine.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eRead our 2-part article series on this very idea, Google Shopping using AI:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePart one: \u003ca href=\"https://www.radiatordigital.com/news/2025/december/how-is-google-shopping-ai-changing-ecommerce\"\u003eHow is Google Shopping AI Changing eCommerce?\u003c/a\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePart two: \u003ca href=\"https://www.radiatordigital.com/news/2026/january/draft-agentic-checkout-the-smb-essentials-for-ai-checkout/\"\u003eThe SMB Essentials for AI Checkout\u003c/a\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eWhen we discuss that products and services can show up via AI search assistance, be it AI overviews or other LLMs chatbots, this left businesses and marketing professionals wondering, ‘how do I get seen in AI overviews?’\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIt is a reasonable question, and anyone familiar with search engine optimisation might assume it works in a similar way to ranking a web page.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWhile there is some truth to this, it isn’t the full picture.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSEO is important for AI overviews, but there are a range of important considerations for businesses looking to rank for AI search features. Brand reputation, user experience, site speed, and all kinds of factors influence what AI overview picks and what it doesn’t.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eA big part of ranking in AI overviews is a multi-model approach that considers not just content, but these other factors too.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eA better question to ask, instead of ‘how do I rank for AI overviews?’ would be ‘does my website serve its intent and purpose?’\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThe core values of creating a good website pre-AI and post-AI are fundamentally the same; with a key focus on strengthening certain signals.\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"38:T6a5,\u003cp dir=\"ltr\"\u003eBefore we go any further, it’s time to dispel the SEO, AEO, and GEO myth and shine some clarity on the terms (and what they mean for businesses).\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSEO is what you are likely most familiar with; \u003ca href=\"https://www.radiatordigital.com/services/digital-marketing/seo-services\"\u003esearch engine optimisation\u003c/a\u003e. SEO is the process of optimising your website for traditional search result pages. Think Google results, or Bing results pages. With SEO your website is optimised with on-page, off-page, and technical SEO best practices.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eAEO is answer engine optimisation. This is the term used for optimisng your website for things like AI Overviews and the simpler search models that ChatGPT, Gemini and Perplexity use. AEO’s goal is to give you an immediate answer to a factual question (eg. what is 456 x 32, or, what is the capital of Chile?).\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGEO is generative AI engine optimisation. This is the term used for optimising your website for deeper, research-based queries posed to LLM chatbots like ChatGPT, Google Gemini, and Perplexity. Think about Gemini’s ‘deep research’ mode, where it generates almost a document’s worth of ideas for you on a topic.\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIn a short analogy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEO is the library.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAEO is the librarian.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eGEO is the research assistant.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eIt is still crucial to point out, at this point, that answer engine and generative AI engine responses still need to be fact-checked! These models have been known to make mistakes, or confuse facts.\u003c/p\u003e39:T743,\u003cp dir=\"ltr\"\u003eBut when we mention content, we don’t mean stuffing the page full of just anything. As an SMB you’ll need accurate, precise content that provides everything a user needs to make an informed decision. And it’s not just the content itself, but how the content is structured.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eHaving a page structur"])</script>
112<script>self.__next_f.push([1,"e that makes sense visually to a human searcher might not always translate well to the machines that run the LLM chatbots like ChatGPT or Google Gemini. These machines scan the structure of the page and the meta data of a page, as well as the written content, to decide about where the page should rank (and why it should rank there). This concept also applies to LLM chatbox replies and answers in Google AI Overview.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWhat \u003ca href=\"http://pcmag.com/picks/the-best-ai-search-engines\"\u003eAI search tools\u003c/a\u003e do for SMBs is give them a chance against larger competitors that might be trying to monopolise the search engine results pages. Unlike traditional SEO, performing succinct AEO and GEO best practices on your website can help in getting you a placement in the LLM chatboxes over huge companies. It all depends on how the LLM chatbots understand your content, and how that content satisfies a searcher’s query.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eLLM chatbots and Google AI Overviews function almost like an academic. What matters isn’t just the amount of citations a paper gets, but the content of the paper and how relevant that is to their research. More citations can help with exposure, but they aren’t the sole deciding factor an academic uses to assess the paper’s validity.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eJust like an academic, LLMs and Google AI Overviews will function the same way. It’ll choose the links that best aid the searcher with their query, regardless of if it is a huge company blog or a fledgling start-up.\u003c/p\u003e3a:T634,\u003cp dir=\"ltr\"\u003eBelow is a simple bullet-point checklist of best practices to consider for improving your AEO and GEO:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate high-quality, fact-based, well-researched content for your landing pages and your blog. \u003ca href=\"https://developers.google.com/search/docs/fundamentals/creating-helpful-content\"\u003eObserve E-E-A-T\u003c/a\u003e \u0026amp; YMYL when writing content.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWork on developing a backlink and referring domain network graph that is "])</script>
112<script>self.__next_f.push([1,"accurate and curated for your industry niche.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eStructure your pages correctly using HTML mark-up.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate detailed and accurate schema mark-up and structured data for your web pages.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreated detailed and accurate meta data for a web page, including image alt tag attributes that reflect accessibility needs.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eBe sure to link out to trusted 3rd party domains when citing facts, and when the cite is relevant (such as academic papers).\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eBe sure to have a detailed FAQ section where applicable, with the appropriate formatting and mark-up.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eOptimise your business listings, such as GMB, or any local directories you are listed on.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eThis is not, by any means, an extensive checklist. However, it is a great place to start for those with little-to-no experience with AI Overviews or LLM Chatbots.\u003c/p\u003e3b:T552,\u003ch4 dir=\"ltr\"\u003eAny other quick tips on how to appear in AI Overviews?\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eWhen it comes to Google AI Overviews in particular, there are a few factors you can influence right now to better your chances of showing up. Keeping your page information up to date is a huge one. Too many people leave articles for months after publishing them without any updates. Another key tip is to make your information easily accessible for the reader. Think bullet point lists and tables where the information is dense. \u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eHow to get cited in AI Overviews? (as a source)\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eWhen it comes to being a factual source of information cited in Google AI Overviews, you’ll need very well research content that is factually immaculate. For companies and businesses, the easiest way to do this is case studies or developing original research in-house and publishing this research publicly.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eDoes the AI Overview lie?\u003c/"])</script>
112<script>self.__next_f.push([1,"strong\u003e\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eNot on purpose. While Google does its best to create an AI tool that doesn’t output errors, occasionally, LLM chatbots and AI Overviews can output false information. This was definitely more common in 2024 when the tools were first launched, but as a rule of thumb, you should always fact-check the replies you get from any of these AI tools. Better safe than sorry!\u003c/p\u003e3c:T415,\u003cp dir=\"ltr\"\u003eIn part two of our blog series on agentic checkout and AI shopping, our experts discuss and inform on what your business needs to facilitate agentic checkout when it rolls out in your locale.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRead Part One:\u003c/strong\u003e \u003ca rel=\"noopener\" href=\"/news/2025/december/how-is-google-shopping-ai-changing-ecommerce/\" target=\"_blank\" title=\"How is Google Shopping AI changing eCommerce?\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eHow is Google Shopping AI changing eCommerce?\u003c/a\u003e\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBeing prepared to \u003ca href=\"https://www.researchgate.net/publication/379429755_E-commerce_and_consumer_behavior_A_review_of_AI-powered_personalization_and_market_trends\"\u003eserve customers via AI shopping\u003c/a\u003e and agentic checkout in search tools such as Google Gemini and other Large Language Models (LLMs) will help you gain a competitive edge over your competitors.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSo, what exactly is agentic checkout, and why do businesses need to consider it?\u003c/p\u003e3d:Td1f,"])</script>
112<script>self.__next_f.push([1,"\u003cp dir=\"ltr\"\u003eGoogle Merchant Center is a \u003ca href=\"https://blog.google/products/shopping/agentic-checkout-holiday-ai-shopping/\"\u003eprerequisite for agentic search to function\u003c/a\u003e. Without it, your products cannot show in LLM chatboxes.\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you don’t already have Google Merchant Center, then you will need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSet up a \u003ca href=\"https://support.google.com/business/answer/7039811?hl=en-GB\"\u003eGoogle Merchant Center account\u003c/a\u003e.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate a complete Product Feed for all your products, that is up-to-date with real-time inventory, accurate images, detailed product specifications, and competitive pricing.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWith this set up correctly, you’ll also need your business to support the required purchase features. This means you must have Guest Checkout functionality and have Google Pay for transactions integrated. This will allow customers to buy your products directly from the LLM chat window.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eMake sure your business profile is accurate and up-to-date. This means making sure your contact information, opening hours, and business address are correct.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eNo matter if you already have a Google Merchant Center account or not, all businesses that want to be eligible for agentic search will need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eRegularly monitor metrics on Merchant Center. Keeping a close eye on your metrics will let you know how your products are performing and help you troubleshoot any inaccuracies or issues that may arise. This can be critical to gaining exposure and maintaining product exposure via agentic search.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https://business.google.com/uk/merchant-center/#:~:text=Addyourproductsandbusiness,canautomaticallysyncyourproducts.\"\u003eSetting up Google Merchant Center\u003c/a\u003e is only half the battle for getting your foundation laid, as a part of the process will involve making sure GMB (Google My Business) is fully up-to-date by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eClaiming a Google My Business account if you don’t already have one.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eProvide your business information and select a primary category that best describes your business.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eIf you have a physical location, specify the full address. Providing an area you serve is also recommended.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd contact information, such as any phone numbers or email addresses you use for the business.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eInclude your website address.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eThe verification process includes postal verification, phone verification, and email verification options - whatever is easiest for you.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWith a Google My Business Profile set up, you’ll need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd business hours\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd a business description\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd photos of your business\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd the services you provide\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAny attributes that define your business, such as “woman owned”, “LGBTQ+ friendly”, and so on.\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"3e:T545,\u003cp dir=\"ltr\"\u003eWith a solid foundation in GMB and Google Merchant Center, the next step to make sure your business is eligible for agentic checkout is to follow the ACP (Agentic Commerce Protocol).\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is where things get a bit more technical, and where you might need a developer if your website isn’t already able to support ACP.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIn layman’s terms, ACP is how LLM chatbots and AI will find your products and make them available to buy via agentic checkout. ACP structures your website and product information in a way LLMs can understand easily.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThink of ACP as a set of rules that allows AI to interact with your website to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAuthorize the purchasing of specific products via agentic checkout.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eVerify that the purchasing request is authentic.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eTo ensure that accountability is considered if something goes wrong during the checkout process.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eIn real terms, this means that as a business owner, you’ll need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWait for your chosen eCommerce platform to set up ACP for your store.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eHave your developer or agency set up ACP for you.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e3f:T746,\u003cp dir=\"ltr\"\u003eNeed to scratch up on some jargon included in this article? Some technical terms we’ve used and what they mean:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAI; artificial intelligence. An umbrella term for machine learning / large language models.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eLLMs; large language models. This is another name for AI chatbots like ChatGPT, Google Gemini, Microsoft Copilot, or Perplexity.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEM; search engine marketing. An umbrella term for all things search engine marketing, including SEO, PPC, AI LLMs, and more.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEO; \u003ca href=\"/services/digital-market"])</script>
112<script>self.__next_f.push([1,"ing/seo-services/\" title=\"Search Engine Optimisation\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003esearch engine optimisation\u003c/a\u003e. The act of optimising a website for marketing on search engines.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePPC; \u003ca href=\"/services/digital-marketing/ppc-services/\" title=\"PPC Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003epay per click\u003c/a\u003e. The act of advertising your services or products online via paid adverts.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSERPs; search engine results pages of a search engine, be it Google, Bing, or another search engine.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSearcher Query; what a person types into a search engine. For example, ‘purple cars near me’.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAgentic search/agentic checkout; the name given to an AI chatbot that helps you search for and buy products.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eACP; stands for agentic commerce protocol. This is the technology that allows your website to use AI checkout features.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e40:T6aa,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2025/april/ecosia-the-future-of-search/\"\n  },\n  \"headline\": \"What is Ecosia: The Future of Search?\",\n  \"description\": \"Radiator Digital explores Ecosia, a purpose-driven search engine challenging Google’s dominance by funding global reforestation projects and prioritizing user privacy and renewable energy.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmed"])</script>
112<script>self.__next_f.push([1,"ia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital highlights Ecosia’s mission to combat climate change through reforestation, using ad revenue to plant over 200 million trees across 30+ countries. Founded by Christian Kroll in 2009, Ecosia offers a privacy-conscious alternative to Google, running on 100% renewable energy and refusing to sell user data. The article discusses Ecosia’s impact on digital marketing, its Bing-powered infrastructure, and how businesses can align their messaging to appeal to its environmentally focused user base. It also provides simple steps for switching to Ecosia on iPhone, Android, and Chrome.\"\n}\n\u003c/script\u003e41:T481,\u003cp dir=\"ltr\"\u003eAlthough Ecosia’s percentage of the market share still remains small in comparison to the likes of Google, it does have a dedicated user base - particularly environmentally conscious users, businesses, NGOs and students. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eEcosia uses Bing’s - Microsoft’s search option - infrastructure, meaning any efforts to optimise your site’s SEO for Bing will also benefit your presence on Ecosia. It could also be argued that when users see your business appear high in Ecosia results pages, your business will benefit from the connection users make between your brand and the eco-focused branding of Ecosia.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you are already advertising on Bing then you may already be advertising on Ecosia by default; one way to improve performance on Ecosia, if you wish to do so, would be to include environmental messaging / practices carried out by your business that may appeal to Ecosia users. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIf looking to focus / appeal to users searching on Ecosia, it will be helpful to tune into the mindset of their users - often much more focused on social issues, activism and environmental causes.\u003c/p\u003e42:T69c,\u003cscript type=\"application/ld+json\""])</script>
112<script>self.__next_f.push([1,"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2025/january/striving-to-b-better\"\n  },\n  \"headline\": \"Striving To B Better | Our B Corp Status\",\n  \"description\": \"Radiator Digital reflects on its B Corp certification, emphasizing its commitment to balancing purpose and profit, supporting team growth, and contributing to a global movement for sustainable business practices.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator has demonstrated that it balances purpose and profit, and being legally required to consider the impact of our decisions on employees, customers, suppliers, our community and the environment. Choosing Radiator as your Digital Partner does not mean that as a company we are perfect, nor have we achieved our highest impact. It does show that we are part of a global community of business working collectively for economic systems change, and that in order to stay committed to this work we must meet rising standards for social and environmental performance...\"\n}\n\u003c/script\u003e43:T540,\u003ch3\u003eWhat does our B Corp status mean for you?\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eChoosing Radiator as your Digital Partner\u003c/strong\u003e does not mean that as a company we are perfect, nor have we achieved our highest impact. It does show that we are part of a global community of business working collectively for economic systems change, and that in order to stay committed to this work we must mee"])</script>
112<script>self.__next_f.push([1,"t rising standards for social and environmental performance.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBeing B Corp accredited\u003c/strong\u003e means we now have a more organised, measured and independently verifiable approach to the issues that are important to us\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eWe are committed to supporting our team\u003c/strong\u003e to do deliver the best work of their careers - through a supportive, motivational and inclusive environment, where discovery, innovation and growth are actively encouraged\u003c/li\u003e\n\u003cli\u003ePartner with us and you’ll get a marketing agency that strives for \u003cstrong\u003epositive change\u003c/strong\u003e - an ethical and credible business partner you can trust, working together towards a more sustainable future, and motivated team who are driven to do the right thing.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAt Radiator, we have always been committed to building a better future: one that is progressive, collaborative and thoughtful.\u003c/p\u003e\n\u003cp\u003eBeing B Corp certified means you don't have to take our word.\u003c/p\u003e44:T550,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"The Advancement of AI in Google Search: Impacts on SEO and Marketing Strategies\",\n  \"datePublished\": \"2024-08-28\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Radiator Digital\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=128\u0026q=100\"\n    },\n    \"address\": {\n      \"@type\": \"PostalAddress\",\n      \"streetAddress\": \"Savoy Tower, 77 Renfrew St\",\n      \"addressLocality\": \"Glasgow\",\n      \"postalCode\": \"G2 3BZ\",\n      \"addressCountry\": \"GB\"\n    },\n    \"telephone\": \"+44 (0)141 332 0404\",\n    \"email\": \"[email protected]\"\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fdiwfk5vf%2Frad-googleai-01.jpg\u0026w=1920\u0026q=85\",\n  \"url\": \"https://www.radiatordigital.com/news/"])</script>
112<script>self.__next_f.push([1,"2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies\",\n  \"description\": \"Explore how AI is reshaping Google Search and its impact on SEO and marketing strategies. Learn about AI overviews, long-tail keywords, and content creation.\"\n}\n\u003c/script\u003e45:T6f3,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies/\"\n  },\n  \"headline\": \"The Advancement of AI in Google Search: Impacts on SEO and Marketing Strategies\",\n  \"description\": \"Radiator Digital explores how Google's Search Generative Experience (SGE) is reshaping SEO and digital marketing, emphasizing the need for brands to adapt content strategies to AI-driven search behavior.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital analyzes the impact of Google's Search Generative Experience (SGE) on SEO and marketing strategies. As AI-generated summaries and conversational search results become more prominent, traditional keyword-based approaches are evolving. The article discusses how brands must optimize for contextual relevance, user intent, and structured data to remain visible in AI-enhanced search environments. It also highlights the importance of adapting content formats and leveraging schema markup to align with emerging search behaviors driven by genera"])</script>
112<script>self.__next_f.push([1,"tive AI.\"\n}\n\u003c/script\u003e46:T457,\u003ch3 dir=\"ltr\"\u003eUnderstanding AI in Google Search\u003c/h3\u003e\n\u003cp dir=\"ltr\"\u003eGoogle has been utilising AI technologies such as RankBrain to enhance search results for a while now, focusing on context and intent rather than just keywords.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eKey Features of AI in Google Search\u003c/h4\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eContextual Understanding:\u003c/strong\u003e AI can grasp the nuances of language, enabling it to deliver more relevant search results based on user intent.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eConversational Search:\u003c/strong\u003e With advancements in natural language processing, users can engage in more fluid, conversational interactions with the search engine allowing for voice search in multiple languages.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eMultimedia Search\u003c/strong\u003e: AI can analyse images, videos, and audio content, allowing for richer search results beyond text-based queries.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\u003cstrong\u003ePersonalisation:\u003c/strong\u003e AI enables Google to provide tailored results based on user behaviour, preferences, and past searches.\u003c/li\u003e\n\u003c/ol\u003e47:T5d8,\u003ch3 dir=\"ltr\"\u003eImplications for SEO and Marketing Strategies\u003c/h3\u003e\n\u003ch4 dir=\"ltr\"\u003eChanges in Search Results and Organic Traffic\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eA website's inclusion in an AI Overview can greatly affect its visibility in search results. While some sites may see increased traffic from being featured, others may experience a decline as users find answers directly in the overview. This shift could make relevance for AI Overviews a future ranking factor in Google search. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGoogle AI Overviews pose a risk of traffic loss, especially for sites that provide purely informational content. If users can find all necessary information within the overview, they may have less incentive to visit individual websites. This situation is particularly concerning for sites with short, concise content. Large news websites may also face significant revenue losses from online ads due to reduced "])</script>
112<script>self.__next_f.push([1,"visitor numbers.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eGrowing Importance of Long-Tail Keywords\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eAs AI becomes better at understanding complex search queries, the importance of long-tail keywords will rise. This capability will allow AI to connect related queries and provide more comprehensive answers in response boxes.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eEnhanced Role of Social Media\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eSocial media and online communities will play a larger role as sources of information for AI. The frequent use of hashtags and content sharing will significantly influence how AI evaluates content relevance.\u003c/p\u003e48:T6dd,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/august/introducing-google-expertise-into-smart-customer-journey-mapping/\"\n  },\n  \"headline\": \"Introducing Google Expertise into Smart Customer Journey Mapping\",\n  \"description\": \"Radiator Digital shares insights from a Google-led workshop focused on enhancing customer journey mapping through data-driven strategies, emphasizing the importance of aligning digital touchpoints with user intent.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital attended a Google-led workshop aimed at refining customer journey mapping through smarter use of data and digital strategy. The session emphasized understanding user intent, optimizing digital touchpoints, and leveraging analytics to guide users "])</script>
112<script>self.__next_f.push([1,"from awareness to conversion. Radiator reflects on how these insights can be applied to client projects, improving engagement and ROI by aligning content and design with customer expectations. The article encourages businesses to adopt a more strategic, data-informed approach to digital experiences.\"\n}\n\u003c/script\u003e49:T4dc,\u003ch2\u003eWhat are Customer Journeys and the sales funnel stages they support\u003c/h2\u003e\n\u003cp\u003eThe customer journey process maps the stages a prospect advances through when completing a purchase or conversion; including the early stages of the funnel (discovery and learning), the completion of a pre-determined conversion (be it a sale, subscription sign-up or enquiry) and the post-sales stage (aftercare, secondary purchases and brand advocacy).\u003c/p\u003e\n\u003cp\u003eIt also highlights the friction and challenges faced by prospects at each stage, allowing us to fine tune our recommendations so that your journeys are best set up to succeed.\u003c/p\u003e\n\u003cp\u003eHere is a description of the five stages with examples of typical Google queries:\u003c/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eAwareness:\u003c/strong\u003e a prospect has a need or problem and starts searching on Google. For example, they may think, “My child is coughing. How do I get rid of it?” and search for “How to stop my child coughing?”\u003c/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eInterest: \u003c/strong\u003eyour prospect looks for initial solutions to address their need. An example is “cough medicine for children aged 8”. At this stage, they will also seek alternatives (e.g. “hot sweet drink for children”).\u003c/div\u003e4a:T51c,\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eDesire:\u003c/strong\u003e by becoming more informed, your prospect refines their search to find the right solution for them. They search for different attributes of the product such as segments (“infant cough medicine”) and types (“non drowsy cough medicine”) while sourcing specific brands / brand comparisons, as well as the best/cheapest/discount options given they have entered the buying mode (e.g. “best medicine for 8 year old w"])</script>
112<script>self.__next_f.push([1,"ith dry cough”).\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eAction:\u003c/strong\u003e The prospects have made their choice and are ready to take action. A typical search would be “Covonia Dry \u0026amp; Tickly Cough near me”.\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003eLoyalty:\u003c/strong\u003e The prospects have turned into clients and could have questions about the newly purchased product. A typical example could be \"Covonia Dry \u0026amp; Tickly Cough side effects for children\".\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left; padding-left: 200px;\"\u003e\u003cimg src=\"/media/cs5lgwyb/loyalty.png?rmode=max\u0026amp;width=347\u0026amp;height=346\" alt=\"\" width=\"347\" height=\"346\"\u003e\u003c/div\u003e4b:T783,\u003ch2\u003e\u003cstrong\u003eHow we combine SEO and UX insights to map out customer journeys\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. Define your visitor personas, their goals and your goals\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWorking closely with you, this stage underpins the whole process – what are the profiles of your targets, what are their desired outcomes from a visit to your site and how do these align with your overall objectives?\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Dive into the data to map out the intents\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eCombining Google Search Console with on-page data, interviews and competitor analysis, we identify the user intents that encourage users to move through your customer journey when addressed. After segmenting the intent terms by informational / commercial, we list all commercial intents on post-it notes along with search volume / average ranking to start building the picture of a successful journey map.\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e3. Map the post-its in a funnel\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eWe then build up a sales funnel on a whiteboard, arranging and clustering the sticky notes logically at each stage. This stage is revisited and refined through continual data exploration to establish pathways and fill all gaps, and is typically a rapid, "])</script>
112<script>self.__next_f.push([1,"collaborative process. \u003c/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e4. Content planning\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cbr\u003eWe now have a deeper understanding of your prospects’ intent and interactions through our combined approach. This overview allows us to plan what content to repurpose, create and then optimise – often requiring the creation of new pages, articles and sections.\u003cbr\u003eGiven most organisations we deal with don’t have unlimited resources, this customer journey mapping is a great asset to understand how to prioritise efforts. Through the project management platform Asana that we share with our clients, we assign and describe tasks, set deadlines to maintain focus and momentum in getting your customer journeys launch-ready.\u003c/p\u003e4c:T703,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/july/esg-tech-serv-ltd-new-partnership/\"\n  },\n  \"headline\": \"New Partnership with ESG Tech Serv Ltd\",\n  \"description\": \"Radiator Digital announces a new partnership with ESG Tech Serv Ltd to develop a hybrid Umbraco/Shopify e-commerce platform showcasing their HVAC, Refrigeration, Electrical, and Catering solutions.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital is excited to announce a new partnership with ESG Tech Serv Ltd to build a cutting-edge e-commerce platform. The site will highlight ESG’s extensive product catalog and expertise in HVAC, Refrigeratio"])</script>
112<script>self.__next_f.push([1,"n, Electrical, and Catering solutions. ESG Tech Serv works with clients ranging from small businesses to large blue-chip companies and is known for its quality workmanship and customer service. Ryan McNair of ESG Tech Serv expressed enthusiasm about the collaboration, emphasizing the goal of enhancing customer experience and expanding online offerings. Radiator will deliver a hybrid Umbraco/Shopify solution tailored to ESG’s values and growth strategy.\"\n}\n\u003c/script\u003e4d:T6a9,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/may/google-analytics-transition-farewell-ua/\"\n  },\n  \"headline\": \"Google Analytics Transition: Farewell UA\",\n  \"description\": \"Radiator Digital reflects on the retirement of Universal Analytics and the transition to GA4, offering insights into the benefits, challenges, and strategic considerations for businesses adapting to the new analytics landscape.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital discusses the end of Universal Analytics (UA) and the full migration to Google Analytics 4 (GA4). The article highlights key differences between UA and GA4, including event-based tracking, enhanced privacy controls, and predictive metrics. It also addresses common challenges businesses face during the transition, such as data continuity, reporting changes, and retraining teams. Radiator emphasizes the impor"])</script>
112<script>self.__next_f.push([1,"tance of strategic planning and technical expertise to ensure a smooth migration and continued data-driven decision-making.\"\n}\n\u003c/script\u003e4e:T642,\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"false\"\u003e\n\u003cdiv class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"\u003e\n\u003cdiv class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"\u003e\n\u003cdiv class=\"relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto gap-3\" data-message-author-role=\"assistant\" data-message-id=\"ff247b9e-47d1-4bd9-9cec-42c16e66c5b3\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages. With the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss. This marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4. \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"-ml-1 mt-0 h-7 items-center justify-center gap-[2px] self-end text-gray-400 lg:justify-start lg:self-center md:invisible\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e4f:T406,\u003cp\u003eRecently Google issued a reminder to all users that it will be discontinuing all \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/2790010?hl=en\" target=\"_blank\" title=\"Universal Analytics (UA)\" data-anchor=\"?hl=en\"\u003eUniversal Analytics (UA)\u003c/a\u003e services and APIs - this dis"])</script>
112<script>self.__next_f.push([1,"continuation will take place on the 1st of July 2024. As \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/10089681?hl=en\" target=\"_blank\" title=\"Google Analytics 4 (GA4)\" data-anchor=\"?hl=en\"\u003eGoogle Analytics 4 (GA4)\u003c/a\u003e properties will be fully replacing UA, access to any UA property will be unavailable, meaning that you won't be able to access any historical data. It is highly recommend that you have this historical data backed up as, not only will you not be able to access the UA property in time, Google will delete the property completely. If you have not already completed the migration from UA to GA4, please follow one of the methods we have listed below to ensure you are prepared for the end of UA.\u003c/p\u003e50:T6ae,\u003ch3\u003eOption 1: Manually Exporting Data from UA\u003c/h3\u003e\n\u003cp\u003eTo effortlessly gather all your data in one go through Google Analytics you can use the \"Export\" feature - simply follow these straightforward steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" href=\"https://g.co/kgs/AKhBube\" target=\"_blank\" title=\"Google Analytics Login\"\u003eLog in to your Google Analytics\u003c/a\u003e account and pick the website profile you want to export data from.\u003c/li\u003e\n\u003cli\u003eHead over to the \"Reporting\" tab and choose the view containing the precise data you're interested in exporting.\u003c/li\u003e\n\u003cli\u003eSpot the \"Export\" button situated at the top right of your screen, and give it a click.\u003c/li\u003e\n\u003cli\u003eWithin the export menu, you'll find an array of options for exporting your data, including CSV, TSV, Excel, and Google Sheets. Opt for the format that aligns with your needs.\u003c/li\u003e\n\u003cli\u003eFurthermore, you can refine your export by specifying a particular date range using the date range selector.\u003c/li\u003e\n\u003cli\u003eOnce you've fine-tuned your preferences, kick off the export process by hitting the \"Export\" button. With just a click, your data will be on its way.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp id=\"6166\" class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003e\u003cstrong\u003eImportant Note:\u003c/strong\u003e\u003c/p\u003e\n\u003cp "])</script>
112<script>self.__next_f.push([1,"class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003eYou will most likely need to complete multiple exports to ensure that you have acquired all the relevant and necessary data. This will be dependant on the date ranges you are looking for along with the dimensions and metrics that you are attempting to export.\u003c/p\u003e51:T784,\u003ch4\u003eImplications of the Shutdown\u003c/h4\u003e\n\u003cp\u003eThe shutdown of Universal Analytics will have several implications. Once UA services end, new conversions, goals, and eCommerce transactions will no longer be measured. Audience lists will be closed, affecting ad campaign targeting. API requests associated with UA properties will fail, impacting tools like \u003ca rel=\"noopener\" href=\"https://lookerstudio.google.com/\" target=\"_blank\" title=\"Looker Studio\"\u003eLooker Studio\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eCommencement of Shutdown\u003c/h4\u003e\n\u003cp\u003eGoogle will commence the shutdown of all remaining Universal Analytics tools and services starting the 1st of July 2024. During this period, user access may be revoked, making it impossible to salvage historical data. All data stored on the UA platform will be permanently deleted by Google and will not be recoverable. At Radiator we highly recommend exporting historical data to an Excel or Google Sheet to ensure you have comparison data.\u003c/p\u003e\n\u003ch4\u003eMigration Considerations\u003c/h4\u003e\n\u003cp\u003eAs dimensions and metrics are measured differently in GA4, importing UA data directly to the new platform is not recommended. This may result in skewed data and historical misreporting, affecting GA4 reports indefinitely. This is the reason we recommend exporting to an Excel or Google Sheet so that you have historical data that won't affect the new data being recorded in GA4.\u003c/p\u003e\n\u003ch4\u003eCollaboration and Expert Guidance\u003c/h4\u003e\n\u003cp\u003eFor those yet to migrate to GA4, it's crucial to inform all parties dependent on UA data about the imminent shutdown and collaborate on transitioning affected 
112integrations to GA4. \u003ca rel=\"noopener\" href=\"/start-a-proj"])</script>
112<script>self.__next_f.push([1,"ect/\" target=\"_blank\" title=\"Start a Project\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eGet in Touch\u003c/a\u003e with us for expert guidance on migrating to GA4 and preserving historical data to ensure a smooth departure from UA services.\u003c/p\u003e52:T6b2,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/may/wemyss-distillers-appoint-radiator-to-form-the-perfect-blend/\"\n  },\n  \"headline\": \"Wemyss Distillers Appoint Radiator to Form the Perfect Blend\",\n  \"description\": \"Radiator Digital announces its partnership with Wemyss Family Spirits to deliver a new digital experience for their whisky brands, combining storytelling, e-commerce, and brand heritage.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital has been appointed by Wemyss Family Spirits to lead a digital transformation for their whisky portfolio, including Wemyss Malts, Kingsbarns Distillery, and Darnley's Gin. The collaboration aims to blend e-commerce functionality with immersive storytelling and brand heritage. Radiator will deliver a unified digital experience that reflects the craftsmanship and character of each brand, while supporting growth and customer engagement. The announcement marks a strategic partnership rooted in shared values and a passion for premium spirits.\"\n}\n\u003c/script\u003e53:T621,\u003ch3\u003eExciting Times Ahead for"])</script>
112<script>self.__next_f.push([1," Wemyss Distillery\u003c/h3\u003e\n\u003cp\u003eRadiator Digital is delighted to announce we have been selected to build the new \u003ca rel=\"noopener\" href=\"https://www.kingsbarnsdistillery.com/#Kingsbarns Distillery\" target=\"_blank\" title=\"Kingsbarns Distillery\" data-anchor=\"#Kingsbarns Distillery\"\u003eKingsbarns Distillery\u003c/a\u003e website. Encompassing the Kingsbarns, Wemyss Malts and Darnley's Gin brands, Radiator will be utilising the Shopify Plus platform to boost their e-comms offerings including their individual spirits brands as well as the onsite tours. \u003c/p\u003e\n\u003cp\u003ePart of Wemyss Family Spirits, the company began in 2005 when Wemyss Malts was founded and inspired by the families experiences at the family's French vineyard and with the family's Scottish roots fully engrained, decided to start blending quality whiskies to create small-batch malts.\u003c/p\u003e\n\u003cp\u003eIn 2010, the family added Darnley's Gin to the portfolio, creating this delicious spirit on site at Kingsbarns and people are able to visit the distillery in Kingsbarns and even make their own gin. \u003c/p\u003e\n\u003cp\u003eThe final member of the spirits family is the flagship Kingsbarns Whisky single malt. Established in 2014, distillery and visitor centre can be found near the Fife village of Kingsbarns. Guests can also visit the distillery and sample the spirit - which is delicious! \u003c/p\u003e\n\u003cp\u003eWe look forward to working in partnership with the Wemyss Distillery Group and to help evolve the digital offering into a one stop shop to purchase tickets and offer users the chance to see what is on at the venue.\u003c/p\u003e54:T6ff,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/february/harnessing-the-power-of-ai-in-digital-marketing-a-burns-night-case-study/\"\n  },\n  \"headline\": \"Harnessing the Power of AI in Digital Marketing: A Burns Night Case Study\",\n  \"description\": \"Radiator Digital showcases how AI tools like ChatGPT and Midjourney were used to create a compelling Bu"])</script>
112<script>self.__next_f.push([1,"rns Night campaign for The National Trust for Scotland, blending creativity with efficiency.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital partnered with The National Trust for Scotland to deliver a Burns Night campaign that leveraged AI tools like ChatGPT for copywriting and Midjourney for visual content. The campaign included a themed landing page, social media assets, and a digital quiz, all created with the help of generative AI. This case study highlights how AI can streamline creative workflows, reduce production time, and maintain brand authenticity while delivering engaging content. Radiator emphasizes the importance of human oversight in guiding AI outputs to align with brand tone and strategic goals.\"\n}\n\u003c/script\u003e55:T657,\u003cp class=\"MsoNormal\"\u003eArtificial Intelligence (AI) has emerged as a powerful tool in the realm of social media content creation, offering innovative solutions to streamline processes, enhance creativity, and boost engagement - especially for time-limited businesses who require social media to build brand awareness, connect with their customers, and boost conversions.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTo put all of the above to the test, we decided to utilise AI in the creation of a social media post celebrating \u003ca rel=\"noopener\" href=\"https://www.scotland.org/events/burns-night\" target=\"_blank\" title=\"Burns Night\"\u003eBurns’ Night\u003c/a\u003e. For this project, we leveraged AI technologies, including \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target"])</script>
112<script>self.__next_f.push([1,"=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e for creating the poem and Photoshop Native AI Tools for image creation, to craft a \u003ca rel=\"noopener\" href=\"https://www.scotland.org/events/burns-night\" target=\"_blank\" title=\"Burns Night\"\u003eBurns’ Night\u003c/a\u003e post that not only commemorated the occasion but also showcased the potential of AI in marketing services.\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fradiatordigital%2Fposts%2Fpfbid022PFLhpaRMaPQ83qLxQuDuTcc4XsgVuh6LVBhNcvyqihLa8FnxkrJDE37j6GzJTMnl\u0026amp;show_text=true\u0026amp;width=500\" width=\"500\" height=\"648\" style=\"border: none; overflow: hidden; display: inline-block;\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"\u003e\u003c/iframe\u003e\u003c/p\u003e56:T5dc,\u003ch4 class=\"MsoNormal\"\u003eThe Power of AI in Content Creation:\u003c/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eAI has revolutionised the way content is created, allowing marketers to generate high-quality, personalised content at scale. By harnessing the power of \u003ca rel=\"noopener\" href=\"https://aws.amazon.com/what-is/nlp/\" target=\"_blank\" title=\"Natural Language Processing\"\u003enatural language processing (NLP)\u003c/a\u003e and machine learning algorithms, AI can analyse vast amounts of data, identify trends, and generate compelling copy tailored to specific audiences. This enables marketers to create engaging social media posts, blog articles, ad copies, and website content that resonate with their target demographic.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor our Burns' Night post, we employed \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e (previously known as \u003ca href=\"https://www.scotland.org/inspiration/scotlands-bard\" title=\"Scotland's Bard\"\u003eBard\u003c/a\u003e 😉), a state-of-the-art language model developed by Google, to generate the content. By inputting relevant keywords and prompts related to Burns' Night, such as Robert Burns quotes, S"])</script>
112<script>self.__next_f.push([1,"cottish culture, and traditional celebrations, Google Gemini generated captivating and informative copy that captured the essence of the occasion. The AI-generated content was not only well-written but also tailored to the search intent of the target audience, ensuring maximum visibility and engagement on social media platforms.\u003c/p\u003e57:T634,\u003ch4\u003eLeveraging Advanced Image Recognition:\u003c/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eThrough AI-powered image recognition, \u003ca rel=\"noopener\" href=\"https://www.adobe.com/uk/products/photoshop/generative-fill.html\" target=\"_blank\" title=\"Photoshop Generative Fill Tool\"\u003ePhotoshop's AI Generative Fill tool\u003c/a\u003e analyse visual elements and patterns to suggest creative enhancements, enabling designers to bring their visions to life with precision and efficiency. Starting with an image of \u003ca rel=\"noopener\" href=\"https://www.britannica.com/biography/Robert-Burns\" target=\"_blank\" title=\"Robert Burns\"\u003eRabbie Burns'\u003c/a\u003e face we were able to add a body, alter the background, change scenery and add in extras.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUsing \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e we were able to generate a a set of poems in the style of Robert Burns. By 'ingesting' a wealth of previous poems by Burns and others, Google Gemini was able to generate a poem that captured Burns' style but was tailored in content and tone to our specific prompts. It is recommended when using current AI tools to generate multiple options, and edit-down or select your preferred result while keeping-an-eye-out for oddities (the AI did unfortunately mistake the Scottish term \u003ca rel=\"noopener\" href=\"https://www.urbandictionary.com/define.php?term=Shite\" target=\"_blank\" title=\"Urban Dictionary\" data-anchor=\"?term=Shite\"\u003esh*te\u003c/a\u003e as a positive term, persistently including it in its output until we tailored our prompt to explicitly avoid the term!). \u003c/p\u003e58:Tbb7,"])</script>
112<script>self.__next_f.push([1,"\u003ch3\u003eDriving Results with AI-Powered Marketing Services:\u003c/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eThe success of our Burns Night campaign demonstrates the immense potential of AI in driving results across various marketing services, including \u003ca href=\"/services/digital-marketing/paid-social-advertising/\" title=\"Paid Social Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eSocial Media\u003c/a\u003e, \u003ca href=\"/services/digital-marketing/seo-services/\" title=\"Search Engine Optimisation\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eSEO\u003c/a\u003e, \u003ca href=\"/services/digital-marketing/ppc-services/\" title=\"PPC Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003ePPC\u003c/a\u003e, and \u003ca href=\"/services/web-design-build/\" title=\"Web Design + Build\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eWeb Design/Development\u003c/a\u003e. Through innovative applications like Google Gemini for crafting the poem and Photoshop's Generative AI tools for the image, AI played a pivotal role in curating captivating content that resonated with our audience.\u003c/p\u003e\n\u003ch4\u003eEnhancing User Experiences through Personalisation:\u003c/h4\u003e\n\u003cp\u003eAI-driven personalisation techniques enable marketers to deliver tailor-made experiences to individual users, fostering deeper engagement, bolstering brand loyalty, and ultimately driving higher conversion rates. By leveraging the capabilities of AI, we can create meaningful interactions that leave a lasting impression on our audience.\u003c/p\u003e\n\u003ch4\u003eAlternative AI Image/Text Generators:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://openai.com/blog/chatgpt\" target=\"_blank\" title=\"ChatGPT\"\u003eOpenAI's Chat-GPT\u003c/a\u003e for Text Generation: \u003c/strong\u003eGPT-3 offers human-like text generation across diverse topics, making it versatile for content creation, copywriting, and translation tasks.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://openai.com/research/dall-e\" title=\"Dall-e\"\u003eOpenAI's DALL-E\u003c/a\u003e for Image Generation: \u003c/strong\u003eDALL-E translates textual descriptions into detailed and realistic images, ideal for visualization and illustration needs.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://research.nvidia.com/publication/2022-05_stylegan-nada-clip-guided-domain-adaptation-image-generators\" target=\"_blank\" title=\"StyleGAN-NADA\"\u003eNVIDIA's StyleGAN\u003c/a\u003e for Image Synthesis: \u003c/strong\u003eStyleGAN generates high-resolution, photorealistic images with fine control over visual attributes, perfect for virtual fashion, interior design, and advertising projects.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://deepdreamgenerator.com/\" target=\"_blank\" title=\"Deep Dream Generator\"\u003eDeep Dream Generator\u003c/a\u003e for Artistic Image Manipulation: \u003c/strong\u003eDeep Dream Generator transforms images into surreal artworks using deep learning algorithms, inspiring creativity in artists, designers, and photographers.\u003c/li\u003e\n\u003c/ul\u003e"])</script>
112<script>self.__next_f.push([1,"59:T6ab,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/january/what-makes-a-successful-digital-partnership/\"\n  },\n  \"headline\": \"What Makes A Successful Digital Partnership?\",\n  \"description\": \"Radiator Digital intern Harry Amphlett explores the pillars of a successful digital partnership—quality, impact, and relationships—drawing insights from his experience working across diverse brands and projects.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Harry Amphlett\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"During his internship at Radiator Digital, Harry Amphlett researched what makes a successful digital partnership. He identified three core pillars: quality of the digital product, the impact it delivers, and the strength of the client-agency relationship. Quality encompasses visual appeal, usability, and client satisfaction. Impact refers to tailored solutions that meet client goals and stand out in the market. Relationships are built on trust, communication, and mutual understanding. Harry concludes that these pillars are interdependent and essential for long-term success in digital collaborations.\"\n}\n\u003c/script\u003e5a:T7a2,\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eDuring my time interning at Radiator, I was tasked with researching and writing an article on what makes a successful digital partnership. I couldn't have found a better company than Radiat"])</script>
112<script>self.__next_f.push([1,"or Digital to explore this topic - given they have twenty years of trading experience and success across all areas of digital. \u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eOf course, there are countless amounts of different and important aspects to what makes a digital partnership successful, however I have managed to narrow those down to a select few that appeal to me more and stand out from the rest. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eThose aspects I have chosen will be referred to as ‘\u003c/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72030125 BCX0\"\u003epillars’\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e. When discussing what makes a digital partnership successful, my mind is immediately drawn to three key elements, the pillars: the quality of the product produced, the (positive) impact the product makes and, lastly, the relationship and bond between the agency and the client. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eDespite their individuality, each pillar comes into play and is interdependent throughout all digital project deliveries. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e5b:T495,\u003cdiv class=\"OutlineElement Ltr SCXW238560365 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW238560365 BCX0\"\u003ePillar number 2: Impact \u003c/span\u003e\u003c/h4\u003e\n\u003cp class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW238560365 BCX0\"\u003eSecond is the impact made through the digital asset (website or marketing campaign) – clearly a very important pillar. The impact of all digital"])</script>
112<script>self.__next_f.push([1," assets plays a key role in all successful partnerships, which is why it's paramount that Radiator maximises all resources available to achieve the maximum benefit for its clients.\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW238560365 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW238560365 BCX0\"\u003eI quickly learned that one of Radiator's most valuable offerings is the provision of a tailored product or solution – which meets the exact requirements of each client. I would say this tailored approach certainly offers Radiator and its clients with a market advantage, compared to other offerings that provide generic and off the shelf solutions that invariably force compromises or restrictions. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e5c:T5b0,\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW179072845 BCX0\"\u003ePillar number 3: Relationships\u003c/h4\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eLast but by no means least is the strength of the client relationship. The relationship between both parties could arguably be one of the most important elements to forming a good digital partnership.  \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eEffective communication within the right environment, combined with honesty, trust, being open-minded and able to listen to other people's opinions and allowing their ideas to be shared - all play major roles.   \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eHaving a clear understanding across all stakeholders involved in a project is essential. It’s also important to make clear the value that both partners will receive – and I have seen for myself that here, at Radiator, client satisfaction always comes first.  \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eGood personal connection and interactions with clients, knowing their wants and needs, maintaining communication, b"])</script>
112<script>self.__next_f.push([1,"eing as responsive as possible to help reach their goal - these are all high value aspects to a relationship that Radiator focuses on throughout all client projects. \u003c/p\u003e\n\u003c/div\u003e5d:T4c4,\u003cdiv class=\"OutlineElement Ltr SCXW198514906 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW198514906 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eWhilst each individual pillar has its own pros and cons, each contributes to forming a successful digital partnership in my view. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW198514906 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW198514906 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eThe \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003equality \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eof the digital product that’s produced, the presentation, the look and feel, the \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eimpact \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003ethat the product has - what works and what doesn't, and, of course, the \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003erelationship \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eside of all client partnerships; having a strong bond and trust between all parties - leading to consistently positive outcomes and enabling challenges to be faced and overcome together with confidence. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e60:{\"id\":18600,\"tags1\":null,\"tags2\":null,\"isFeatured\":false,\"title\":\"Draft:  AI Marketing Adoption Strategy: Future Proof Your SME\",\"text\":\"\u003cp class=\\\"p1\\\"\u003eRadiator Digital's marketing experts discuss how you can adopt your marketing strategy for AI. Future proof your business and leverage AI search for your business with practical tips! Read today.\u003c/p\u003e\",\"imageUrl\":\"\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/july/ai-marketing-adoption-strategy-future-proof-your-sme/\",\"newsDate\":\"2026-07-28T00:00:00Z\"}\n62:[\"New Work\",\"News\",\"Stories\"]\n61:{\"id\":18598,\"tags1\":\"$62\",\"tags2\":null,\"isFeatured\":fa"])</script>
112<script>self.__next_f.push([1,"lse,\"title\":\"The British Dyslexia Association\",\"text\":\"\u003cp class=\\\"p1\\\"\u003eRadiator Digital is thrilled to announce that we have been appointed by the British Dyslexia Association (BDA) to deliver a comprehensive digital redevelopment — one that we believe will make a genuine and lasting difference for the people the BDA serves.\u003c/p\u003e\",\"imageUrl\":\"\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/june/the-british-dylexia-association/\",\"newsDate\":\"2026-06-10T00:00:00Z\"}\n64:[\"Culture\"]\n63:{\"id\":18582,\"tags1\":\"$64\",\"tags2\":null,\"isFeatured\":false,\"title\":\"D\u0026AD Festival Labs 2026\",\"text\":\"\u003cp\u003eDesigners Finlay and Calum travelled to London's Southbank Centre to attend this year's event. Read our debrief and insights from the festival's Learning Labs.\u003c/p\u003e\",\"imageUrl\":\"/media/plsp1q4p/dandad26-cover.gif\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/may/debrief-dad-festival-labs-2026/\",\"newsDate\":\"2026-05-29T00:00:00Z\"}\n66:[\"News\",\"Insight \u0026 Opinion\"]\n65:{\"id\":18552,\"tags1\":\"$66\",\"tags2\":null,\"isFeatured\":false,\"title\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"text\":\"\u003cp\u003eLearn about Google's new Artificial Intelligence (AI) Overviews in Google search, and how to get mentioned in these AI overviews as a small to medium business. Capitalise on AI search using AI SEO, GEO, and AEO ranking tactics.\u003c/p\u003e\",\"imageUrl\":\"/media/tnfk444q/aisummarylaptop.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/february/how-to-get-mentioned-in-ai-overviews-guide-for-smbs/\",\"newsDate\":\"2026-02-26T00:00:00Z\"}\n68:[\"News\",\"Insight \u0026 Opinion\"]\n67:{\"id\":18534,\"tags1\":\"$68\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Agentic Checkout: The SMB Essentials for AI Checkout\",\"text\":\"\u003cp\u003eLearn about the essentials you're business will need to be AI Checkout ready in 2026!\u003c/p\u003e\",\"imageUrl\":\"/media/yjbmkgaa/rad-agenticsearchecom-2.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/january/agen"])</script>
112<script>self.__next_f.push([1,"tic-checkout-the-smb-essentials-for-ai-checkout/\",\"newsDate\":\"2026-01-21T00:00:00Z\"}\n6a:[\"News\",\"Insight \u0026 Opinion\"]\n69:{\"id\":18527,\"tags1\":\"$6a\",\"tags2\":null,\"isFeatured\":false,\"title\":\"How is Google Shopping AI changing eCommerce?\",\"text\":\"\u003cp\u003eLearn how Google Shopping AI and Agentic Checkout are changing the face of e-commerce.\u003c/p\u003e\",\"imageUrl\":\"/media/bkveo3oy/shopping-ai.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/december/how-is-google-shopping-ai-changing-ecommerce/\",\"newsDate\":\"2025-12-12T00:00:00Z\"}\n6c:[\"Insight \u0026 Opinion\"]\n6b:{\"id\":18496,\"tags1\":\"$6c\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Draft: From Chat to Checkout: The Dawn of \\\"Agentic Commerce\\\"\",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eIn late September 2025, OpenAI introduced a new feature called Instant Checkout that allows users to buy products directly within ChatGPT's interface - no redirects, no leaving the chat. Initially, the feature supports U.S. Etsy sellers, and OpenAI says over a million Shopify merchants will follow.\u003c/p\u003e\",\"imageUrl\":\"\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/october/draft-from-chat-to-checkout-the-dawn-of-agentic-commerce/\",\"newsDate\":\"2025-10-06T00:00:00Z\"}\n6e:[\"Stories\",\"News\"]\n6d:{\"id\":18416,\"tags1\":\"$6e\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Ecosia: The Future of Search?\",\"text\":\"\u003cp\u003eMeet the search engine taking on Google.\u003c/p\u003e\",\"imageUrl\":\"/media/2svjafc4/ecosia-banner.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/april/ecosia-the-future-of-search/\",\"newsDate\":\"2025-04-25T00:00:00Z\"}\n70:[\"Insight \u0026 Opinion\"]\n6f:{\"id\":18376,\"tags1\":\"$70\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Website Design Trends\",\"text\":\"\u003cp\u003eLast month, we were delighted to welcome Amy Costello as our latest intern. During her time with us, she researched website design trends and how the Radiator site has incorporated these.\u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/qbyhgkkj/website-graphic.jpg\",\"highlightText\":null,\"videoUrl\""])</script>
112<script>self.__next_f.push([1,":null,\"url\":\"https://www.radiatordigital.com/news/2025/april/website-design-trends/\",\"newsDate\":\"2025-04-04T00:00:00Z\"}\n72:[\"Culture\",\"Team\"]\n71:{\"id\":18403,\"tags1\":\"$72\",\"tags2\":null,\"isFeatured\":false,\"title\":\"British Science Week 2025 \",\"text\":\"\u003cp\u003eWe partnered with Blairdardie Primary School to celebrate British Science Week 2025.\u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/gmib1lb0/bsw_rgb_hi_pos.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/march/british-science-week-2025/\",\"newsDate\":\"2025-03-19T00:00:00Z\"}\n74:[\"News\"]\n73:{\"id\":18268,\"tags1\":\"$74\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Striving to B Better \",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eAs a B Corporation Radiator has demonstrated that it balances purpose and profit, and being legally required to consider the impact of our decisions on employees, customers, suppliers, our community and the environment.\u003c/p\u003e\",\"imageUrl\":\"/media/phibo4ef/b-corp-hero.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/january/striving-to-b-better/\",\"newsDate\":\"2025-01-22T00:00:00Z\"}\n76:[\"News\",\"Insight \u0026 Opinion\"]\n75:{\"id\":17246,\"tags1\":\"$76\",\"tags2\":null,\"isFeatured\":false,\"title\":\"The Advancement of AI in Google Search\",\"text\":\"\u003cp\u003eAI advancements in Google are reshaping how we find information and optimise online presence. With the introduction of new features like AI Overviews, search results are delivering quick, concise summaries of relevant content that are enhancing user experience, but shifting the SEO landscape.\u003c/p\u003e\",\"imageUrl\":\"/media/s3lkrdj4/rad-googleai-01-sq.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies/\",\"newsDate\":\"2024-10-28T00:00:00Z\"}\n78:[\"Insight \u0026 Opinion\"]\n77:{\"id\":15218,\"tags1\":\"$78\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Introducing Google Expertise into Smart Customer Journey Mapping \",\"text\":\"\u003cp\u003eThis article explores how we fold real user data into"])</script>
112<script>self.__next_f.push([1," online solutions for our clients. \u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/u20lz143/action.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/august/introducing-google-expertise-into-smart-customer-journey-mapping/\",\"newsDate\":\"2024-08-19T00:00:00Z\"}\n7a:[\"News\",\"New Work\"]\n79:{\"id\":15213,\"tags1\":\"$7a\",\"tags2\":null,\"isFeatured\":false,\"title\":\"ESG Tech Serv Ltd - New Partnership\",\"text\":\"\u003cp\u003eRadiator is excited to announce that we are partnering with\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" target=\\\"_blank\\\" class=\\\"c-link\\\" data-stringify-link=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" data-sk=\\\"tooltip_parent\\\"\u003eESG Tech Serv Ltd\u003c/a\u003e\u003cspan\u003e\u0026nbsp;to develop a brand new e-commence platform that will showcase their extensive product offering and expertise in HVAC, Refrigeration, Electrical and Catering solutions.\u003c/span\u003e\u003c/p\u003e\",\"imageUrl\":\"/media/jb4eu54s/esg01.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/july/esg-tech-serv-ltd-new-partnership/\",\"newsDate\":\"2024-07-23T00:00:00Z\"}\n7c:[\"News\",\"New Work\"]\n7b:{\"id\":13208,\"tags1\":\"$7c\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Wemyss Distillers Appoint Radiator to Form the Perfect Blend\",\"text\":\"\u003cp\u003eRadiator Digital is pleased to announce that we're now working in partnership with Wemyss Distillers to work on their brands.\u003c/p\u003e\",\"imageUrl\":\"/media/vluh3cfo/whatsapp-image-2024-05-24-at-131125.jpeg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/may/wemyss-distillers-appoint-radiator-to-form-the-perfect-blend/\",\"newsDate\":\"2024-05-24T00:00:00Z\"}\n7e:[\"News\",\"Insight \u0026 Opinion\"]\n7d:{\"id\":12206,\"tags1\":\"$7e\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Google Analytics Transition: Farewell UA\",\"text\":\"\u003cp\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages.\u003c/p\u003e\\n\u003cp\u003eWith the completion of UA's decommissioning on July 1, 2024, users are urged "])</script>
112<script>self.__next_f.push([1,"to migrate promptly to prevent data loss.\u003c/p\u003e\\n\u003cp\u003eThis marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4.\u003c/p\u003e\\n\u003cp\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/p\u003e\",\"imageUrl\":\"/media/uejntp2s/thumbnail.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/may/google-analytics-transition-farewell-ua/\",\"newsDate\":\"2024-05-21T00:00:00Z\"}\n80:[\"News\",\"Insight \u0026 Opinion\"]\n7f:{\"id\":11173,\"tags1\":\"$80\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eSocial media, for better and for worse, has become an integral part of our daily lives, and its growth and influence show no signs of slowing down. With millions of users engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the demand for captivating and relevant content is higher than ever.\u003c/p\u003e\",\"imageUrl\":\"/media/bx5antio/rabbie-burns.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/february/harnessing-the-power-of-ai-in-digital-marketing-a-burns-night-case-study/\",\"newsDate\":\"2024-02-27T00:00:00Z\"}\n82:[\"Culture\",\"Insight \u0026 Opinion\"]\n81:{\"id\":10140,\"tags1\":\"$82\",\"tags2\":null,\"isFeatured\":false,\"title\":\"What Makes A Successful Digital Partnership?\",\"text\":\"\u003cp\u003eFor a few weeks in December we were delighted to welcome Harry Amphlett as our latest intern. During his time with Radiator he worked closely with the whole team across a variety of brands and industries, looking into what makes a successful digital partnership.\u003c/p\u003e\",\"imageUrl\":\"/media/qomlobva/radiator-167.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/january/what-makes-a-successful-digital-partnership/\",\"newsDate\":\"2024-01-12T00:00:00Z\"}\n84:[\"Insight \u0026 Opinion\"]\n83:{\"id\":10132,\"tags1\":\"$84\",\"tags2\":nu"])</script>
112<script>self.__next_f.push([1,"ll,\"isFeatured\":false,\"title\":\"Local SEO Strategies for UK Businesses\",\"text\":\"\",\"imageUrl\":\"/media/ezjpbuxu/rad-guide-seo.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/november/local-seo-strategies-for-uk-businesses/\",\"newsDate\":\"2023-11-24T00:00:00Z\"}\n86:[\"Insight \u0026 Opinion\",\"Resources\"]\n85:{\"id\":10125,\"tags1\":\"$86\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Black Friday 2023: How to Build Your Marketing Strategy\",\"text\":\"\u003cp\u003eDid anyone say Black Friday? Yes, that’s right, one of the most anticipated shopping events of the year, offering businesses a golden opportunity to boost their sales and revenue, is on the horizon. \u003c/p\u003e\",\"imageUrl\":\"/media/rzbd4144/black_friday-thumbnail.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/october/black-friday-how-to-build-your-marketing-strategy/\",\"newsDate\":\"2023-10-20T00:00:00Z\"}\n88:[\"New Work\"]\n87:{\"id\":9075,\"tags1\":\"$88\",\"tags2\":null,\"isFeatured\":false,\"title\":\"'Planting' the Seeds for Further Success with Martin Plant Hire\",\"text\":\"\u003cp\u003eRadiator have been appointed to work in partnership with Martin Plant Hire on their new web development project.\u003c/p\u003e\",\"imageUrl\":\"/media/1uqccf1y/x.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/august/planting-the-seeds-for-further-success-with-martin-plant-hire/\",\"newsDate\":\"2023-08-23T00:00:00Z\"}\n8a:[\"Insight \u0026 Opinion\"]\n89:{\"id\":6966,\"tags1\":\"$8a\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Google Analytics 4: What You Need to Know\",\"text\":\"\u003cp\u003eExplore \u003cem\u003eGoogle Analytics 4\u003c/em\u003e, the next generation of Analytics which collects event-based data from both websites and apps\u003c/p\u003e\",\"imageUrl\":\"/media/yvkh4fzn/laptop-ga.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/may/google-analytics-4-what-you-need-to-know/\",\"newsDate\":\"2023-05-24T00:00:00Z\"}\n8c:[\"News\"]\n8b:{\"id\":2306,\"tags1\":\"$8c\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Brunton Theatre appoint Radiator Digital to Buil"])</script>
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112<script>self.__next_f.push([1,"g - 2020 Trends\",\"text\":\"\u003cp class=\\\"scroll-item\\\"\u003eAt Radiator we like experimenting with newly released features, and a recent favourite is the integration of video into Google Ads Remarketing campaigns.\u003c/p\u003e\",\"imageUrl\":\"/media/zp3baiv5/alexander-shatov-niukimzcsp8-unsplash.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2020/january/video-remarketing-2020-trends/\",\"newsDate\":\"2020-01-08T00:00:00Z\"}\nb4:[\"Insight \u0026 Opinion\",\"Stories\"]\nb3:{\"id\":2567,\"tags1\":\"$b4\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Balance for Better\",\"text\":\"\u003cp\u003eSince the first International Women's Day in 1911, women from all over the world have come together to celebrate their achievements and steer a course towards gender equality.\u003cspan\u003e \u003c/span\u003e\u003c/p\u003e\",\"imageUrl\":\"/media/flmlwlys/women-instagram-post-international-women-s-day.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2019/march/balance-for-better/\",\"newsDate\":\"2019-03-12T00:00:00Z\"}\nb6:[\"Team\"]\nb5:{\"id\":2569,\"tags1\":\"$b6\",\"tags2\":null,\"isFeatured\":false,\"title\":\"Meet Louise, Our Christmas Loving, Mario Kart Racing Developer\",\"text\":\"\u003cp\u003eSince joining Radiator in May, Louise has put her coding skills to good use as part of our development team. We caught up with Louise to quiz her on the hard-hitting issues that face developers today.\u003c/p\u003e\",\"imageUrl\":\"/media/dgdcmyjl/favicon.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2018/december/meet-louise-our-christmas-loving-mario-kart-racing-developer/\",\"newsDate\":\"2018-12-18T00:00:00Z\"}\nb8:[\"Stories\"]\nb7:{\"id\":2580,\"tags1\":\"$b8\",\"tags2\":null,\"isFeatured\":false,\"title\":\"The Scottish Design Exchange\",\"text\":\"\u003cp\u003eTo celebrate buying local this Christmas, we spoke to Mairi from the Scottish Design Exchange - a social enterprise with shops in both Edinburgh and Glasgow, which provides a space for Scottish artists and designers to sell their products and grow as independent businesses.\u003c/p\u003e\",\"imageUrl\":\"/media/5jznsd2x/sde.jpg\",\"highlight"])</script>
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112<script>self.__next_f.push([1,"a3\",\"$a5\",\"$a7\",\"$a9\",\"$ab\",\"$ad\",\"$af\",\"$b1\",\"$b3\",\"$b5\",\"$b7\",\"$b9\",\"$bb\",\"$bd\"]\nc2:{\"key\":\"5aa4ad3572b148a3918c8e535b187c24\",\"name\":\"News\"}\nc3:{\"key\":\"c7dfdaf3180c408293a676dd06d95e6a\",\"name\":\"Culture\"}\nc4:{\"key\":\"6731f0f27b554dad9b79ea493542aa03\",\"name\":\"Stories\"}\nc5:{\"key\":\"026ec2b1f06149c3b739a851955f57ae\",\"name\":\"Team\"}\nc6:{\"key\":\"629301bc0142441fa2e888b838701e02\",\"name\":\"Insight \u0026 Opinion\"}\nc7:{\"key\":\"5c79dee0540843f8a295d3b070851229\",\"name\":\"Resources\"}\nc8:{\"key\":\"ed69438172cc4712a7f3979f0dfa639e\",\"name\":\"RADLabs\"}\nc9:{\"key\":\"080314a104f0419486a0edfc9a9ee386\",\"name\":\"New Work\"}\nc1:[\"$c2\",\"$c3\",\"$c4\",\"$c5\",\"$c6\",\"$c7\",\"$c8\",\"$c9\"]\nc0:{\"name\":\"News Tag List 1\",\"filters\":\"$c1\"}\ncb:[]\nca:{\"name\":\"News Tag List 2\",\"filters\":\"$cb\"}\nbf:[\"$c0\",\"$ca\"]\n5e:{\"list\":\"$5f\",\"filters\":\"$bf\"}\ncc:T41c,\u003cscript\u003e \n  // Define dataLayer and the gtag function. \n  window.dataLayer = window.dataLayer || []; \n  function gtag(){dataLayer.push(arguments);} \n \n  // Default ad_storage to 'denied'. \n  gtag('consent', 'default', { \n        ad_storage: \"denied\", \n        analytics_storage: \"denied\", \n        functionality_storage: \"denied\", \n        personalization_storage: \"denied\", \n        security_storage: \"denied\",  \n        ad_user_data: “denied”,\n        ad_personalization: “denied”, \n'wait_for_update': 500 \n \n  }); \n\u003c/script\u003e \n\n\u003c!-- Google Tag Manager --\u003e\n\u003cscript\u003e(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;
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112<script>self.__next_f.push([1,"ame\u003e\u003c/noscript\u003e\n\u003c!-- End Google Tag Manager (noscript) --\u003e\n\n\n\n(function (o, u, t, b, a, s, e, p) {\n       window[b] = window[b] || {}; (e = e || [])['key'] = o; e['__obr'] = u.location.href; e['__obrf'] = u.referrer || 0; a = [];\n        u.location.search.replace('?', '').split('\u0026').forEach(function (q) { if (q.startsWith(b) || q.startsWith('_obid')) e[q.split('=')[0]] = q.split('=')[1]; });\n       e['_obid'] = e['_obid'] || (u.cookie.match(/(^|;)\\s*_obid\\s*=\\s*([^;]+)/) || []).pop() || 0;\n       for (k in e) { if (e.hasOwnProperty(k)) a.push(encodeURIComponent(k) + '=' + encodeURIComponent(e[k])); }\n       s = u.createElement('script'); s.async = true; s.src = t + '?' + a.join('\u0026'); p = u.getElementsByTagName('script')[0]; p.parentNode.insertBefore(s, p);\n   })('05f8f301-f5ce-479c-ad77-5d5b278fcd28', document, 'https://plugin.sopro.io/hq.js', 'outbase')\n\n                        ce:T1036,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThis privacy policy sets out how Radiator uses and protects any information that you give Radiator when you use this website.\u003c/p\u003e\n\u003cp\u003eRadiator is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.\u003c/p\u003e\n\u003cp\u003eRadiator may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.\u003c/p\u003e\n\u003ch3\u003eWhat we collect  \u003c/h3\u003e\n\u003cp\u003e\u003cbr\u003eWe may collect the following information:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ename and job title\u003c/li\u003e\n\u003cli\u003econtact information including email address\u003c/li\u003e\n\u003cli\u003edemographic information such as postcode, preferences and interests\u003c/li\u003e\n\u003cli\u003eother information relevant to customer surveys and/
112or offers\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cbr\u003eWhat we do with the information we gather\u003c/h3\u003e\n\u003cp\u003eWe require this information to understand your needs and provide you with a better service, and in particular for the following reasons:\u003c/p\u003e\n\u003ch4\u003eInternal Record Keeping\u003c/h4\u003e\n\u003cp\u003e\u003cbr\u003eWe may use the information to improve our products and services.\u003cbr\u003eWe may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.\u003cbr\u003eFrom time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.\u003c/p\u003e\n\u003ch4\u003e\u003cbr\u003eSecurity\u003c/h4\u003e\n\u003cp\u003e\u003cbr\u003eWe are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. \u003c/p\u003e\n\u003ch3\u003eHow we use cookies\u003c/h3\u003e\n\u003cp\u003e\u003cbr\u003eA cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. \u003c/p\u003e\n\u003cp\u003eWe use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. \u003c/p\u003e\n\u003cp\u003eOverall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. \u003c/p\u003e\n\u003cp\u003eYou can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e \u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e\u003cstrong\u003eThird Party Processors\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003eOur carefully selected partners and service providers may process personal information about you on our behalf as described below:\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003e\u003cstrong\u003eDigital Marketing Service Providers\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"xmsonormal\"\u003eWe periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information.  Our appointed data processors include:\u003c/p\u003e\n\u003cp style=\"margin-bottom: 12.0pt;\" class=\"xmsonormal\"\u003e(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: \u003ca href=\"http://sopro.io\"\u003ehttp://sopro.io\u003c/a\u003e.  Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: \u003ca href=\"mailto:[email protected]\"\[email protected]\u003c/a\u003e. \u003c/p\u003e"])</script>
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112<script>self.__next_f.push([1,"\u003cp\u003eThe information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. These are typically broken down by; necessary, performance, functional \u0026amp; targeting cookies.\u003c/p\u003e\n\u003ch3\u003e1. Strictly Necessary Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.\u003c/p\u003e\n\u003ch3\u003e2. Performance Cookies\u003c/h3\u003e\n\u003cp\u003eThese 
112cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.\u003c/p\u003e\n\u003ch3\u003e3. Functional Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.\u003c/p\u003e\n\u003ch3\u003e4. Targeting Cookies\u003c/h3\u003e\n\u003cp\u003eThese cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"d6:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\nd5:{\"path\":\"/news/2026/may/debrief-dad-festival-labs-2026/\",\"startItem\":\"$d6\"}\nda:[]\ndb:{}\nd9:{\"focalPoint\":null,\"crops\":\"$da\",\"id\":\"c3fde57c-4ecf-4fef-a3f2-c4c33559787f\",\"name\":\"Dandad26 Cover\",\"mediaType\":\"Image\",\"url\":\"/media/plsp1q4p/dandad26-cover.gif\",\"extension\":\"gif\",\"width\":943,\"height\":943,\"bytes\":396029,\"properties\":\"$db\"}\nd8:[\"$d9\"]\ndd:[]\ndc:{\"markup\":\"\u003cp\u003eDesigners Finlay and Calum travelled to London's Southbank Centre to attend this year's event. Read our debrief and insights from the festival's Learning Labs.\u003c/p\u003e\",\"blocks\":\"$dd\"}\ne1:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\ne0:{\"path\":\"/news/news-tag-list-1/culture/\",\"startItem\":\"$e1\"}\ne2:{}\ndf:{\"contentType\":\"newsTagItem\",\"name\":\"Culture\",\"createDate\":\"2023-03-22T07:11:24.087Z\",\"updateDate\":\"2023-06-05T11:47:12.547Z\",\"route\":\"$e0\",\"id\":\"c7dfdaf3-180c-4082-93a6-76dd06d95e6a\",\"properties\":\"$e2\"}\nde:[\"$df\"]\ne9:[]\ne8:{\"markup\":\"\u003cp\u003eOn Wednesday 20th May, RAD designers Finlay and Calum travelled to London's Southbank Centre to attend this year's \u003cstrong\u003eD\u0026amp;AD Festival\u003c/strong\u003e. \u003ca rel=\\\"noopener\\\" href=\\\"https://www.dandad.org/\\\" target=\\\"_blank\\\"\u003eD\u0026amp;AD\u003c/a\u003e (Design and Art Direction) is a globally recognised, UK-based charity and educational organisation that promotes creative excellence in design and advertising through its prestigious annual awards and wider festival programme. Finlay and Calum took part in two of the festival's immersive Learning Labs: the Creative Impact Accelerator in the morning and the AI Accelerator in the afternoon, each comprising talks, workshops, and panel discussions led by some of the world's leading creative minds. \u003c/p\u003e\",\"blocks\":\"$e9\"}\ne7:{\"alignment\":null,\"title\":null,\"text\":\"$e8\",\"highlighedText\":null}\ne6:{\"contentType\":\"contentBlock\",\"id\":\"5a7da578-a1dc-461b-9a59-95efd2928c21\",\"properties\":\"$e7\"}\ne5:{\"content\":\"$e6\",\"settings\":null}\nef:[]\nf0:{}\nee:{\"focalPoint\":null,\"crops\":\"$ef\",\"id\":\"d6e15d63-eddd-4d52-951"])</script>
112<script>self.__next_f.push([1,"b-3be26e108524\",\"name\":\"D\u0026AD Developed 11\",\"mediaType\":\"Image\",\"url\":\"/media/mvopdvw3/dad-developed-11-3.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1231,\"bytes\":752445,\"properties\":\"$f0\"}\ned:[\"$ee\"]\nec:{\"title\":\"D\u0026AD Festival 2026 at London's Southbank Centre\",\"scaling\":null,\"image\":\"$ed\"}\neb:{\"contentType\":\"imageBlock\",\"id\":\"bcd77f77-eb16-449d-90a0-ac5ad6b25fcd\",\"properties\":\"$ec\"}\nea:{\"content\":\"$eb\",\"settings\":null}\nf5:T6f4,\u003cp\u003eThe morning session opened with the talk “Advertising is...?” by \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/orlando-wood-2\" target=\"_blank\"\u003eOrlando Wood\u003c/a\u003e, Chief Creative Officer at System1\u003c/strong\u003e and one of the industry's leading thinkers on advertising effectiveness. Orlando broke down the core tenets of successful creative strategy: what makes a campaign memorable, emotionally resonant, and ultimately impactful - grounding each point in iconic ad spots that brought his ideas to life.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis was followed by a panel discussion, \"Safe doesn't scale: how bold creativity wins,\" featuring \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/katie-evans\" target=\"_blank\"\u003eKatie Evans\u003c/a\u003e, Chief Marketing Officer at Burger King\u003c/strong\u003e, and \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/tanja-grubner\" target=\"_blank\"\u003eTanja Grubner\u003c/a\u003e, Global Marketing and Innovation Director at Essity\u003c/strong\u003e. The conversation explored how creative bravery can push boundaries even within large global organisations and produce work that speaks directly to the experiences of female customers. Katie's campaign captured the very real, and rarely acknowledged, intensity of burger cravings following childbirth, while Tanja's work offered a flamboyant, full-spirited rendering of the menstrual experience for Essity. Both speakers fought significant internal apprehension, and some vocal online backlash, to see their campaigns realised. The result was audiences who recognised themselves in "])</script>
112<script>self.__next_f.push([1,"the work and championed it on the brand's behalf, illustrating what happens when a brand is brave enough to reflect its customers' real lives back at them.\u0026nbsp;\u003c/p\u003ef6:[]\nf4:{\"markup\":\"$f5\",\"blocks\":\"$f6\"}\nf3:{\"alignment\":null,\"title\":\"Creative Impact Accelerator \",\"text\":\"$f4\",\"highlighedText\":null}\nf2:{\"contentType\":\"contentBlock\",\"id\":\"e8ad2c38-fcb7-498a-9d1d-a46366464fec\",\"properties\":\"$f3\"}\nf1:{\"content\":\"$f2\",\"settings\":null}\nfc:[]\nfd:{}\nfb:{\"focalPoint\":null,\"crops\":\"$fc\",\"id\":\"ad5b0c3b-d827-4884-bef5-8026236746bc\",\"name\":\"IMG 20260520 111254719\",\"mediaType\":\"Image\",\"url\":\"/media/hugfxljh/img_20260520_111254719.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1080,\"bytes\":268394,\"properties\":\"$fd\"}\nfa:[\"$fb\"]\nf9:{\"title\":\"Orlando Wood, Chief Creative Officer at System1\",\"scaling\":null,\"image\":\"$fa\"}\nf8:{\"contentType\":\"imageBlock\",\"id\":\"3da86fa3-742d-4b11-83c9-7aca19beb84a\",\"properties\":\"$f9\"}\nf7:{\"content\":\"$f8\",\"settings\":null}\n102:T78d,\u003cp\u003eA participatory workshop on building trust in high-stakes negotiation followed, titled \"Trust arrives on foot and leaves on horseback: build it to last\". It was led by \u003cstrong\u003eChula Rupasinha, a trainer, mediator, and former police negotiator and counter-terrorism officer\u003c/strong\u003e. The intended thematic link to creative practice was clear in principle: developing the skills to negotiate feedback and scope in commercial situations and building the kind of long-term trust that strengthens client relationships. While Finlay and Calum found the session energising at the outset, they felt that its relevance could have been more explicitly drawn out, and that the session would have benefitted from more time given to Chula's own specific anecdotes. Ultimately, our team will certainly carry forward Chula's remark that the breaking down of trust is what causes miscommunications to happen - wisdom which clearly has a home in any creative agency environment.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe morning closed on a high with the dynamic panel discussion “Building the conditions for creative excellence"])</script>
112<script>self.__next_f.push([1,"”. Two contributions especially stood out. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/david-lee\" target=\"_blank\"\u003eDavid Lee\u003c/a\u003e, Chief Brand and Creative Officer at Squarespace\u003c/strong\u003e, offered a refreshingly candid take on creative rigour, encouraging creatives to approach ideas with scrutiny and critically evaluate when they should be taken forward. \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/priya-matadeen\" target=\"_blank\"\u003ePriya Matadeen\u003c/a\u003e, Brand Director at Mulberry\u003c/strong\u003e, meanwhile, made a compelling case for the role of productive \"agitation\" in shaking loose the raw, important ideas during design strategy discussions. Both perspectives offered the team a sharper lens through which to consider how culture shapes creative output.\u0026nbsp;\u003c/p\u003e103:[]\n101:{\"markup\":\"$102\",\"blocks\":\"$103\"}\n100:{\"alignment\":null,\"title\":null,\"text\":\"$101\",\"highlighedText\":null}\nff:{\"contentType\":\"contentBlock\",\"id\":\"a505a9f8-a22e-4947-9948-4abbadee9316\",\"properties\":\"$100\"}\nfe:{\"content\":\"$ff\",\"settings\":null}\n109:[]\n10a:{}\n108:{\"focalPoint\":null,\"crops\":\"$109\",\"id\":\"0fe97341-3372-4396-a211-f4bf81bd9f74\",\"name\":\"D\u0026AD Developed 9\",\"mediaType\":\"Image\",\"url\":\"/media/i3zpsd1s/dad-developed-9.jpg\",\"extension\":\"jpg\",\"width\":1600,\"height\":900,\"bytes\":278735,\"properties\":\"$10a\"}\n107:[\"$108\"]\n106:{\"title\":\"Katie Evans, Chief Marketing Officer at Burger King, and Tanja Grubner, Global Marketing and Innovation Director at Essity\",\"scaling\":null,\"image\":\"$107\"}\n105:{\"contentType\":\"imageBlock\",\"id\":\"031174ab-4a83-4e72-bef8-b8471a829ffc\",\"properties\":\"$106\"}\n104:{\"content\":\"$105\",\"settings\":null}\n10f:T860,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003eThe afternoon shifted focus to artificial intelligence and its evolving role in creative practice. \u003cstrong\u003eMax Fry of Shutterstock Studios\u003c/strong\u003e opened with an exclusive preview of the forthcoming D\u0026amp;AD AI and Creativity Report 2026, and three key findings struck a chord. First: that\u003cstrong\u003e 63% of respondents disagreed that AI produces original work\u003c/strong\u003e independently, with words like \"generic\" and \"derivative\" appearing frequently in responses. Second: that half of respondents are already identifying a \u003cstrong\u003egrowing \"skill atrophy\"\u003c/strong\u003e, concerned that AI's ability to take junior creatives from brief to plausible output at speed is bypassing the failure, iteration, and hands-on learning that builds genuine craft. Third: that agencies face a real \u003cstrong\u003e\"pricing fracture\"\u003c/strong\u003e, with clients reasonably asking why fees are not falling as AI accelerates production. The consensus in the room was not to cut quotes and hand more work to machines, but to ensure AI is used ethically and pragmatically: assigning repetitive and value-neutral operational tasks to AI allows for the allocation of more client budget to genuine, human-led creative output. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/rodrigo-sobral-2\" target=\"_blank\"\u003eRodrigo Sobral\u003c/a\u003e, Global Chief Creative Officer at OLIVER\u003c/strong\u003e (accompanied by Scott Herring, Senior Director of Global Brand Strategy and Marketing at NetApp), then gave a candid account of how his team used generative AI to produce a cinematic Super Bowl spot for NetApp in just three weeks. The key takeaway was how much traditional creative expertise underpinned the process: extensive moodboarding, storyboarding, and careful creative direction drove the AI, rather than the other way around. Finlay and Calum found the session compelling, though the spot's arctic setting did quietly raise a question worth the industry's attention: if AI generation at that scale became industry standard, could its intense environmental demands coexist with the preservation of the same ecosystems that the NetApp spot romanticises?\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"110:[]\n10e:{\"markup\":\"$10f\",\"blocks\":\"$110\"}\n10d:{\"alignment\":null,\"title\":\"AI Accelerator\",\"text\":\"$10e\",\"highlighedText\":null}\n10c:{\"contentType\":\"contentBlock\",\"id\":\"46584d20-72d1-4960-b219-d96983f6d5b7\",\"properties\":\"$10d\"}\n10b:{\"content\":\"$10c\",\"settings\":null}\n115:[]\n114:{\"markup\":\"\u003cp\u003e\u003ciframe width=\\\"100%\\\" style=\\\"aspect-ratio: 16/9;\\\" src=\\\"https://www.youtube-nocookie.com/embed/CkNGp2WLxS8?si=DVJBIx4Q-YZ3Rg96\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen=\\\"allowfullscreen\\\"\u003e\u003c/iframe\u003e\u003c/p\u003e\\n\u003cp\u003e\u003csmall\u003eNetApp's Arctic-set ad spot; realised from brief to airing during the Superbowl in only 3 weeks thanks to generative AI\u003c/small\u003e\u003c/p\u003e\",\"blocks\":\"$115\"}\n113:{\"alignment\":null,\"title\":null,\"text\":\"$114\",\"highlighedText\":null}\n112:{\"contentType\":\"contentBlock\",\"id\":\"c8f99cba-ca2f-4eff-80ce-1dd1510f57b8\",\"properties\":\"$113\"}\n111:{\"content\":\"$112\",\"settings\":null}\n11a:T857,"])</script>
112<script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/laura-jordan-bambach\" target=\"_blank\"\u003eLaura Jordan Bambach\u003c/a\u003e, Founder and CCO of Uncharted\u003c/strong\u003e, offered what was arguably the most practically detailed session of the afternoon, going as far as to name the specific tools she uses, where she uses them, and where they fall short. Her experience of content restrictions within AI tools used in her own creative work raised an important point: that the corporations behind these models may ultimately shape, and potentially constrain, the very creative freedom AI is widely said to democratise. When considered alongside the skill atrophy concerns raised earlier in the day, it paints a picture the team found genuinely thought-provoking.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe final session shifted the focus squarely to real-world application, with \u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://www.dandad.org/creative-community/directory/wesley-ter-haar\" target=\"_blank\"\u003eWesley ter Haar\u003c/a\u003e, Chief AI and Revenue Officer at Monks\u003c/strong\u003e, arguing that \u003cem\u003e\"AI is now a change management exercise; the tools are already here and usable.\"\u003c/em\u003e Wesley detailed how Monks have embedded custom AI agents across almost every internal workflow, from brief deconstruction to brand-aligned content output, and shared how their regular \"15 minutes of AI\" check-ins have driven rapid, sustained innovation across the business. The team were pleased to recognise a \u003cstrong\u003eclear parallel with RAD's own RadLabs sessions\u003c/strong\u003e, which have been driving internal innovation since 2022. It was affirming to hear that kind of initiative championed so directly by a figure at the forefront of the global industry. Ultimately, Wesley raised an extremely poignant yet often overlooked consideration: that the true long-term potential of AI in digital ecosystems lies not in generation, but in genuine, per-user \u003cstrong\u003epersonalisation at scale\u003c/strong\u003e. The ethical questions that capability raises are ones the industry must answer carefully, and a challenge that sits at the very heart of where digital strategy is heading.\u0026nbsp;\u003c/p\u003e"])</script>
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112<script>self.__next_f.push([1,"\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Any other quick tips on how to appear in AI Overviews?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When it comes to Google AI Overviews in particular, there are a few factors you can influence right now to better your chances of showing up. Keeping your page information up to date is a huge one. Too many people leave articles for months after publishing them without any updates. Another key tip is to make your information easily accessible for the reader. Think bullet point lists and tables where the information is dense.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How to get cited in AI Overviews? (as a source)\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"When it comes to being a factual source of information cited in Google AI Overviews, you’ll need very well research content that is factually immaculate. For companies and businesses, the easiest way to do this is case studies or developing original research in-house and publishing this research publicly.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Does the AI Overview lie?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Not on purpose. While Google does its best to create an AI tool that doesn’t output errors, occasionally, LLM chatbots and AI Overviews can output false information. This was definitely more common in 2024 when the tools were first launched, but as a rule of thumb, you should always fact-check the replies you get from any of these AI tools. Better safe than sorry!\"\n    }\n  }]\n}\n\u003c/script\u003e\n\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2026/february/how-to-get-mentioned-in-ai-overviews-guide-for-smbs\"\n  },\n  \"headline\": \"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\n  \"description\": \"With AI pushing a new era of marketing, how to get mentioned in AI overviews is important for any SMB doing business online. Learn more with the experts.\",\n  \"image\": [\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Ftnfk444q%2Faisummarylaptop.jpg\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fiipo4gyp%2Fai-summary-examples.png\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fezdfz0dw%2Faeo-geo-exp.jpg\u0026w=3840\u0026q=85\",\n    \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvzmjsmnc%2Fai-schema.jpg\u0026w=3840\u0026q=85\"\n  ],  \n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Stewart Storrar\",\n    \"url\": \"https://www.radiatordigital.com/studio\"\n  },  \n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"datePublished\": \"2026-02-26\",\n  \"dateModified\": \"2026-03-12\"\n}\n\u003c/script\u003e\n\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org/\", \n  \"@type\": \"BreadcrumbList\", \n  \"itemListElement\": [{\n    \"@type\": \"ListItem\", \n    \"position\": 1, \n    \"name\": \"Hoem Page\",\n    \"item\": \"https://www.radiatordigital.com/\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 2, \n    \"name\": \"News \u0026 Insights\",\n    \"item\": \"https://www.radiatordigital.com/news\"  \n  },{\n    \"@type\": \"ListItem\", \n    \"position\": 3, \n    \"name\": \"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\n    \"item\": \"https://www.radiatordigital.com/news/2026/february/how-to-get-mentioned-in-ai-overviews-guide-for-smbs\"  \n  }]\n}\n\u003c/script\u003e"])</script>
112<script>self.__next_f.push([1,"164:[]\n165:{}\n163:{\"focalPoint\":null,\"crops\":\"$164\",\"id\":\"7baf4a9d-20d0-48a4-b5d9-577c1149d58e\",\"name\":\"Aisummarylaptop\",\"mediaType\":\"Image\",\"url\":\"/media/tnfk444q/aisummarylaptop.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":1500,\"bytes\":345171,\"properties\":\"$165\"}\n162:[\"$163\"]\n167:[]\n166:{\"markup\":\"\u003cp\u003eLearn about Google's new Artificial Intelligence (AI) Overviews in Google search, and how to get mentioned in these AI overviews as a small to medium business. Capitalise on AI search using AI SEO, GEO, and AEO ranking tactics.\u003c/p\u003e\",\"blocks\":\"$167\"}\n16b:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n16a:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$16b\"}\n16c:{}\n169:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$16a\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$16c\"}\n16f:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n16e:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$16f\"}\n170:{}\n16d:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$16e\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$170\"}\n168:[\"$169\",\"$16d\"]\n178:[]\n179:{}\n177:{\"focalPoint\":null,\"crops\":\"$178\",\"id\":\"7baf4a9d-20d0-48a4-b5d9-577c1149d58e\",\"name\":\"Aisummarylaptop\",\"mediaType\":\"Image\",\"url\":\"/media/tnfk444q/aisummarylaptop.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":1500,\"bytes\":345171,\"properties\":\"$179\"}\n176:[\"$177\"]\n175:{\"title\":null,\"scaling\":null,\"image\":\"$176\"}\n174:{\"contentType\":\"imageBlock\",\"id\":\"2d42d50d-6854-4b63-9b7e-a4a88cbf119f\",\"properties\":\"$175\"}\n173:{\"content\":\"$174\",\"settings\":null}\n17e:[]\n17d:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eAnyone that owns a business will know how quickly the digital landscape can change when marketing your products or services online.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eFrom continuous algorithm updates pushed by major search engines, to new artificial intellige"])</script>
112<script>self.__next_f.push([1,"nce (AI) technologies redefining how people engage; staying ahead in the AI marketing arms race is essential for any Small to Medium Business (SMB).\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eToday \u003ca href=\\\"https://www.radiatordigital.com/studio\\\"\u003eour experts at Radiator Digital\u003c/a\u003e weigh in on new search experiences and how SEO is evolving with things such as large language model (LLM) chatbots and AI overviews. Our experts in the field discuss how to optimise for AI overviews, and by extension, how to rank in Google AI overviews to make sure your brand is front and center online with AI features.\u0026nbsp;\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eBefore we begin we need to understand;\u003c/p\u003e\",\"blocks\":\"$17e\"}\n17c:{\"alignment\":null,\"title\":null,\"text\":\"$17d\",\"highlighedText\":null}\n17b:{\"contentType\":\"contentBlock\",\"id\":\"84aacd9d-8eda-401a-a7fe-b1587f40d2ef\",\"properties\":\"$17c\"}\n17a:{\"content\":\"$17b\",\"settings\":null}\n183:T404,\u003cp dir=\"ltr\"\u003eFor those who use Google frequently, you may have seen an AI overview box pop up when you search for something. The box that pops up, and the content that it contains, is an AI generated overview of the topic you are searching for.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https://blog.google/products-and-platforms/products/search/generative-ai-google-search-may-2024/\"\u003eSince May 2024\u003c/a\u003e, the US has been pushing these AI overviews for their searchers. It wasn’t until August of 2024 that UK searchers started to see them too.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBut with more than a year of data to develop from, AI Overviews have gotten more sophisticated and are changing how people access information online. People that don’t opt out of using AI overviews will be getting results tailored to their search intent in real time, within the search engine results pages themselves.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is a game-changer for searchers in helping them find what they need quickly, and for business owners in reaching their target audience!\u003c/p\u003e184:[]\n182:{\"markup\":\"$183\",\"blocks\":\"$184\"}\n181:{\"alignment\":null,\"title\":\"What Is AI Overview?\",\"text\":\"$182\",\"highlighedText\":n"])</script>
112<script>self.__next_f.push([1,"ull}\n180:{\"contentType\":\"contentBlock\",\"id\":\"c6638950-7ab5-4a9f-ad96-8a6a827dee8f\",\"properties\":\"$181\"}\n17f:{\"content\":\"$180\",\"settings\":null}\n18a:[]\n18b:{}\n189:{\"focalPoint\":null,\"crops\":\"$18a\",\"id\":\"1bef1e44-ba0f-4dc6-8cbb-902f4df67053\",\"name\":\"AI Summary Examples\",\"mediaType\":\"Image\",\"url\":\"/media/iipo4gyp/ai-summary-examples.png\",\"extension\":\"png\",\"width\":2000,\"height\":1302,\"bytes\":288929,\"properties\":\"$18b\"}\n188:[\"$189\"]\n187:{\"title\":null,\"scaling\":\"limit-height\",\"image\":\"$188\"}\n186:{\"contentType\":\"imageBlock\",\"id\":\"91144135-891e-421d-9751-2d88333a5b6b\",\"properties\":\"$187\"}\n185:{\"content\":\"$186\",\"settings\":null}\n190:T94b,"])</script>
112<script>self.__next_f.push([1,"\u003cp dir=\"ltr\"\u003eAt its most basic, an AI overview provides an answer to query-based search terms, and usually appears above the fold on the Google search engine results page.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis means it has the ability to suggest websites (via its linking to various reputable sources) above the 1st ranking position on Google. A huge win for any website that can act as a reputable source.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBut it doesn’t just work for query search terms. Oftentimes, AI overviews will pop up for product searchers, informational searches, and functions almost like a search assistant to people using the Google search engine.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eRead our 2-part article series on this very idea, Google Shopping using AI:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePart one: \u003ca href=\"https://www.radiatordigital.com/news/2025/december/how-is-google-shopping-ai-changing-ecommerce\"\u003eHow is Google Shopping AI Changing eCommerce?\u003c/a\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePart two: \u003ca href=\"https://www.radiatordigital.com/news/2026/january/draft-agentic-checkout-the-smb-essentials-for-ai-checkout/\"\u003eThe SMB Essentials for AI Checkout\u003c/a\u003e\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eWhen we discuss that products and services can show up via AI search assistance, be it AI overviews or other LLMs chatbots, this left businesses and marketing professionals wondering, ‘how do I get seen in AI overviews?’\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIt is a reasonable question, and anyone familiar with search engine optimisation might assume it works in a similar way to ranking a web page.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWhile there is some truth to this, it isn’t the full picture.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSEO is important for AI overviews, but there are a range of important considerations for businesses looking to rank for AI search features. Brand reputation, user experience, site speed, and all kinds of factors influence what AI overview picks and what it doesn’t.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eA big part of ranking in AI overviews is a multi-model approach that considers not just content, but these other factors too.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eA better question to ask, instead of ‘how do I rank for AI overviews?’ would be ‘does my website serve its intent and purpose?’\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThe core values of creating a good website pre-AI and post-AI are fundamentally the same; with a key focus on strengthening certain signals.\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"191:[]\n18f:{\"markup\":\"$190\",\"blocks\":\"$191\"}\n18e:{\"alignment\":\"center\",\"title\":null,\"text\":\"$18f\",\"highlighedText\":null}\n18d:{\"contentType\":\"contentBlock\",\"id\":\"84a192d9-59c9-4c52-9c54-5919d8f09bf3\",\"properties\":\"$18e\"}\n18c:{\"content\":\"$18d\",\"settings\":null}\n196:T6a5,\u003cp dir=\"ltr\"\u003eBefore we go any further, it’s time to dispel the SEO, AEO, and GEO myth and shine some clarity on the terms (and what they mean for businesses).\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSEO is what you are likely most familiar with; \u003ca href=\"https://www.radiatordigital.com/services/digital-marketing/seo-services\"\u003esearch engine optimisation\u003c/a\u003e. SEO is the process of optimising your website for traditional search result pages. Think Google results, or Bing results pages. With SEO your website is optimised with on-page, off-page, and technical SEO best practices.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eAEO is answer engine optimisation. This is the term used for optimisng your website for things like AI Overviews and the simpler search models that ChatGPT, Gemini and Perplexity use. AEO’s goal is to give you an immediate answer to a factual question (eg. what is 456 x 32, or, what is the capital of Chile?).\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGEO is generative AI engine optimisation. This is the term used for optimising your website for deeper, research-based queries posed to LLM chatbots like ChatGPT, Google Gemini, and Perplexity. Think about Gemini’s ‘deep research’ mode, where it generates almost a document’s worth of ideas for you on a topic.\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIn a short analogy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEO is the library.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAEO is the librarian.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eGEO is the research assistant.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eIt is still crucial to point out, at this point, that answer engine and generative AI engine responses still need to be fact-checked! These models have been known to make mistakes, or confuse facts.\u003c/p\u003e197:[]\n195:{\"markup\":\"$196\",\"blocks\":\"$197\"}\n194:{\"alignment\":null,\"title\":\"Wha"])</script>
112<script>self.__next_f.push([1,"t is AEO and GEO, then?\",\"text\":\"$195\",\"highlighedText\":null}\n193:{\"contentType\":\"contentBlock\",\"id\":\"d1d46140-96f0-4652-a477-c2b50c9efe63\",\"properties\":\"$194\"}\n192:{\"content\":\"$193\",\"settings\":null}\n19d:[]\n19e:{}\n19c:{\"focalPoint\":null,\"crops\":\"$19d\",\"id\":\"e85c4620-fd76-414c-b266-e8d7956825e1\",\"name\":\"AEO GEO EXP\",\"mediaType\":\"Image\",\"url\":\"/media/ezdfz0dw/aeo-geo-exp.jpg\",\"extension\":\"jpg\",\"width\":1800,\"height\":1200,\"bytes\":683514,\"properties\":\"$19e\"}\n19b:[\"$19c\"]\n19a:{\"title\":null,\"scaling\":null,\"image\":\"$19b\"}\n199:{\"contentType\":\"imageBlock\",\"id\":\"0daf639c-85fe-497e-a0fe-274e723eb329\",\"properties\":\"$19a\"}\n198:{\"content\":\"$199\",\"settings\":null}\n1a3:[]\n1a2:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eContent. Content. Content. I could say it a hundred times more, but content is the key to strengthening your position for Google AI Overviews. A website with good content will likely serve the searcher’s intent, and Google will be able to deduce this from click through rate, impressions, clicks, engagement rate (and a host of other KPIs) for a particular page.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eWhile there are still other important factors to consider (that we’ll go over), without good content you won’t be able to rank very well in SEO, AEO or GEO.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eContent that matches your user’s search intent is worth its weight in gold!\u003c/strong\u003e\u003c/p\u003e\",\"blocks\":\"$1a3\"}\n1a1:{\"alignment\":null,\"title\":\"How to rank in Google AI Overviews\",\"text\":\"$1a2\",\"highlighedText\":null}\n1a0:{\"contentType\":\"contentBlock\",\"id\":\"76e15951-7b5f-40d6-a240-5b8f9294db32\",\"properties\":\"$1a1\"}\n19f:{\"content\":\"$1a0\",\"settings\":null}\n1a8:T743,\u003cp dir=\"ltr\"\u003eBut when we mention content, we don’t mean stuffing the page full of just anything. As an SMB you’ll need accurate, precise content that provides everything a user needs to make an informed decision. And it’s not just the content itself, but how the content is structured.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eHaving a page structure that makes sense visually to a human searcher might not always translate well to the mac"])</script>
112<script>self.__next_f.push([1,"hines that run the LLM chatbots like ChatGPT or Google Gemini. These machines scan the structure of the page and the meta data of a page, as well as the written content, to decide about where the page should rank (and why it should rank there). This concept also applies to LLM chatbox replies and answers in Google AI Overview.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWhat \u003ca href=\"http://pcmag.com/picks/the-best-ai-search-engines\"\u003eAI search tools\u003c/a\u003e do for SMBs is give them a chance against larger competitors that might be trying to monopolise the search engine results pages. Unlike traditional SEO, performing succinct AEO and GEO best practices on your website can help in getting you a placement in the LLM chatboxes over huge companies. It all depends on how the LLM chatbots understand your content, and how that content satisfies a searcher’s query.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eLLM chatbots and Google AI Overviews function almost like an academic. What matters isn’t just the amount of citations a paper gets, but the content of the paper and how relevant that is to their research. More citations can help with exposure, but they aren’t the sole deciding factor an academic uses to assess the paper’s validity.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eJust like an academic, LLMs and Google AI Overviews will function the same way. It’ll choose the links that best aid the searcher with their query, regardless of if it is a huge company blog or a fledgling start-up.\u003c/p\u003e1a9:[]\n1a7:{\"markup\":\"$1a8\",\"blocks\":\"$1a9\"}\n1a6:{\"alignment\":\"center\",\"title\":null,\"text\":\"$1a7\",\"highlighedText\":null}\n1a5:{\"contentType\":\"contentBlock\",\"id\":\"92469998-a539-4f90-a382-18640375719b\",\"properties\":\"$1a6\"}\n1a4:{\"content\":\"$1a5\",\"settings\":null}\n1ae:T634,\u003cp dir=\"ltr\"\u003eBelow is a simple bullet-point checklist of best practices to consider for improving your AEO and GEO:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate high-quality, fact-based, well-researched content for your landing pages and your blog. \u003ca href=\"https://developers.google.com/search/docs/fundamentals/creating-helpful-content\""])</script>
112<script>self.__next_f.push([1,"\u003eObserve E-E-A-T\u003c/a\u003e \u0026amp; YMYL when writing content.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWork on developing a backlink and referring domain network graph that is accurate and curated for your industry niche.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eStructure your pages correctly using HTML mark-up.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate detailed and accurate schema mark-up and structured data for your web pages.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreated detailed and accurate meta data for a web page, including image alt tag attributes that reflect accessibility needs.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eBe sure to link out to trusted 3rd party domains when citing facts, and when the cite is relevant (such as academic papers).\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eBe sure to have a detailed FAQ section where applicable, with the appropriate formatting and mark-up.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eOptimise your business listings, such as GMB, or any local directories you are listed on.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eThis is not, by any means, an extensive checklist. However, it is a great place to start for those with little-to-no experience with AI Overviews or LLM Chatbots.\u003c/p\u003e1af:[]\n1ad:{\"markup\":\"$1ae\",\"blocks\":\"$1af\"}\n1ac:{\"alignment\":\"center\",\"title\":\"Best-Practices Checklist for Ranking in Google AI Overviews\",\"text\":\"$1ad\",\"highlighedText\":null}\n1ab:{\"contentType\":\"contentBlock\",\"id\":\"4ccc49e8-0b7d-4c3b-a690-ec40b8c1d7a0\",\"properties\":\"$1ac\"}\n1aa:{\"content\":\"$1ab\",\"settings\":null}\n1b5:[]\n1b6:{}\n1b4:{\"focalPoint\":null,\"crops\":\"$1b5\",\"id\":\"319959a8-c6a2-4e62-888d-adbb699b82cc\",\"name\":\"AI SCHEMA\",\"mediaType\":\"Image\",\"url\":\"/media/vzmjsmnc/ai-schema.jpg\",\"extension\":\"jpg\",\"width\":1800,\"height\":1200,\"bytes\":886966,\"properties\":\"$1b6\"}\n1b3:[\"$1b4\"]\n1b2:{\"title\":null,\"scaling\":null,\"image\":\"$1b3\"}\n1b1:{\"contentType\":\"imageBlock\",\"id\":\"c5d5d1f1-c29f-45be-af86-931bb28ab60b\",\"properties\":\"$1b2\"}\n1b0:{\"content\":\"$1b1\",\"settings\":null}\n1bb:[]\n1ba:{\"markup\":\"\u003cp dir=\\\"ltr"])</script>
112<script>self.__next_f.push([1,"\\\"\u003eStaying ahead of the curve when it comes to digital marketing, and specifically the recent AI advancements, is no easy feat. But our experts at Radiator Digital are here to help. Our decades of experience in \u003ca href=\\\"https://www.radiatordigital.com/services\\\"\u003edigital marketing\u003c/a\u003e methods are at your disposal. As an extension of your team, our expertise and succinct attention to detail will help elevate your business above the competition.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eLooking to expand your online sphere of influence? \u003ca href=\\\"https://www.radiatordigital.com/start-a-project\\\"\u003eReach out to us today!\u003c/a\u003e\u003c/p\u003e\",\"blocks\":\"$1bb\"}\n1b9:{\"alignment\":\"center\",\"title\":\"Trust in the AI SEO Experts\",\"text\":\"$1ba\",\"highlighedText\":null}\n1b8:{\"contentType\":\"contentBlock\",\"id\":\"184e6ff4-73eb-4e29-a4e9-ea2c9c4222d8\",\"properties\":\"$1b9\"}\n1b7:{\"content\":\"$1b8\",\"settings\":null}\n1c0:T552,\u003ch4 dir=\"ltr\"\u003eAny other quick tips on how to appear in AI Overviews?\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eWhen it comes to Google AI Overviews in particular, there are a few factors you can influence right now to better your chances of showing up. Keeping your page information up to date is a huge one. Too many people leave articles for months after publishing them without any updates. Another key tip is to make your information easily accessible for the reader. Think bullet point lists and tables where the information is dense. \u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eHow to get cited in AI Overviews? (as a source)\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eWhen it comes to being a factual source of information cited in Google AI Overviews, you’ll need very well research content that is factually immaculate. For companies and businesses, the easiest way to do this is case studies or developing original research in-house and publishing this research publicly.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eDoes the AI Overview lie?\u003c/strong\u003e\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eNot on purpose. While Google does its best to create an AI tool that doesn’t output errors, occasionally, LLM chatbots and AI Overviews can output false information. This was defi"])</script>
112<script>self.__next_f.push([1,"nitely more common in 2024 when the tools were first launched, but as a rule of thumb, you should always fact-check the replies you get from any of these AI tools. Better safe than sorry!\u003c/p\u003e1c1:[]\n1bf:{\"markup\":\"$1c0\",\"blocks\":\"$1c1\"}\n1be:{\"alignment\":\"center\",\"title\":\"Ranking in Google AI Overviews: FAQs\",\"text\":\"$1bf\",\"highlighedText\":null}\n1bd:{\"contentType\":\"contentBlock\",\"id\":\"09237a23-3356-423e-b45b-2114c3a73920\",\"properties\":\"$1be\"}\n1bc:{\"content\":\"$1bd\",\"settings\":null}\n172:[\"$173\",\"$17a\",\"$17f\",\"$185\",\"$18c\",\"$192\",\"$198\",\"$19f\",\"$1a4\",\"$1aa\",\"$1b0\",\"$1b7\",\"$1bc\"]\n171:{\"items\":\"$172\"}\n1ca:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1c9:{\"path\":\"/global-resources/banners/contact-banners/\",\"startItem\":\"$1ca\"}\n1cb:{}\n1c8:{\"contentType\":\"multiForm\",\"name\":\"Contact Banners\",\"createDate\":\"2023-06-19T13:02:45.47Z\",\"updateDate\":\"2023-06-26T07:11:30.713Z\",\"route\":\"$1c9\",\"id\":\"92471179-4991-43e2-ae37-10290a0b4bb8\",\"properties\":\"$1cb\"}\n1c7:[\"$1c8\"]\n1c6:{\"navTitle\":null,\"title\":\"Looking for agency support? Get in touch.\",\"formPicker\":\"$1c7\"}\n1c5:{\"contentType\":\"contactBanner\",\"id\":\"c1b2432f-b40a-4c56-9137-31b40f11b7fb\",\"properties\":\"$1c6\"}\n1c4:{\"content\":\"$1c5\",\"settings\":null}\n1d3:{\"heading\":\"More like this\",\"bodyText\":null,\"headingLevel\":2,\"headingFontSize\":null,\"navTitle\":null,\"bottomSpacing\":null,\"positioning\":null,\"width\":null,\"bodyPositioning\":null,\"bodyWidth\":null}\n1d2:{\"contentType\":\"theTextBlock\",\"id\":\"a72fb536-eeba-489e-9739-25e2d612e81f\",\"properties\":\"$1d3\"}\n1d1:{\"content\":\"$1d2\",\"settings\":null}\n1d0:[\"$1d1\"]\n1cf:{\"items\":\"$1d0\"}\n1d7:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1d6:{\"path\":\"/news/\",\"startItem\":\"$1d7\"}\n1d5:{\"url\":null,\"queryString\":null,\"title\":\"View more\",\"target\":\"_blank\",\"destinationId\":\"f2418803-8e9b-4c50-867b-d23110075719\",\"destinationType\":\"newsLanding\",\"route\":\"$1d6\",\"linkType\":\"Content\"}\n1d4:[\"$1d5\"]\n1ce:{\"navTitle\":null,\"contentQueryType\":\"News\",\"introContent\":\"$1cf\",\"useLatest\":true,\"workItemPicker\":null,\"newsItemPicker\":nul"])</script>
112<script>self.__next_f.push([1,"l,\"link\":\"$1d4\",\"isSlider\":true,\"supportFeatured\":false,\"displayNewsletterBox\":false,\"supportFiltering\":false,\"showCount\":null,\"bottomSpacing\":null}\n1cd:{\"contentType\":\"contentQuery\",\"id\":\"860b28bf-11a2-460e-ad10-37a847bc10f8\",\"properties\":\"$1ce\"}\n1cc:{\"content\":\"$1cd\",\"settings\":null}\n1c3:[\"$1c4\",\"$1cc\"]\n1c2:{\"items\":\"$1c3\"}\n15b:{\"viewNext\":\"$15c\",\"hideOnThisPage\":false,\"menuTitle\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"umbracoNaviHide\":false,\"hideFromSitemap\":false,\"hideInMenu\":false,\"hideChildMenu\":false,\"hidePageFromSearch\":false,\"sitemapPriority\":null,\"sitemapFrequency\":null,\"removeSiteNameTitlePostfix\":false,\"pageMenu\":null,\"bodyClass\":null,\"pageTitle\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"metaDescription\":\"With AI pushing a new era of marketing, how to get mentioned in AI overviews is important for any SMB doing business online. Learn more with the experts.\",\"additionalMeta\":null,\"metaKeywords\":\"$160\",\"noIndex\":false,\"noFollow\":false,\"umbracoUrlAlias\":null,\"umbracoUrlName\":null,\"umbracoInternalRedirectId\":null,\"redirectTo\":null,\"googleAnalyticsOverride\":null,\"googleTagManager\":null,\"googleAds\":null,\"googleAdsScripts\":null,\"structuredDataSchema\":\"$161\",\"ogTitle\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"ogType\":\"article\",\"ogImage\":null,\"ogImageWidth\":\"1200\",\"ogImageHeight\":\"630\",\"ogUrl\":\"https://www.radiatordigital.com/\",\"ogDescription\":\"With AI pushing a new era of marketing, how to get mentioned in AI overviews is important for any SMB doing business online. Learn more with the experts.\",\"ogSite_name\":\"Radiator Digital\",\"twitterCard\":\"summary_large_image\",\"twitterSite\":\"Radiator Digital\",\"twitterTitle\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"twitterDescription\":\"With AI pushing a new era of marketing, how to get mentioned in AI overviews is important for any SMB doing business online. Learn more with the experts.\",\"twitterImage\":null,\"themeOverride\":null,\"summaryName\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"summaryI"])</script>
112<script>self.__next_f.push([1,"mage\":\"$162\",\"summaryText\":\"$166\",\"newsTag1\":\"$168\",\"newsTag2\":null,\"isFeatured\":false,\"newsDate\":\"2026-02-26T00:00:00Z\",\"label\":\"News\",\"newsTitle\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"contentBlocks\":\"$171\",\"generalBlocks\":\"$1c2\"}\n158:{\"contentType\":\"newsDetail\",\"name\":\"How To Get Mentioned In AI Overviews? (Guide for SMBs)\",\"createDate\":\"2026-02-26T10:11:58.663Z\",\"updateDate\":\"2026-03-12T16:41:29.953Z\",\"route\":\"$159\",\"id\":\"7cf74170-880e-479a-b4db-44949a8b800b\",\"properties\":\"$15b\"}\n1da:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1d9:{\"path\":\"/news/2026/january/agentic-checkout-the-smb-essentials-for-ai-checkout/\",\"startItem\":\"$1da\"}\n1df:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1de:{\"path\":\"/news/2025/december/how-is-google-shopping-ai-changing-ecommerce/\",\"startItem\":\"$1df\"}\n1dd:{\"url\":null,\"queryString\":null,\"title\":\"How is Google Shopping AI changing eCommerce?\",\"target\":null,\"destinationId\":\"2bf5bc3d-53e8-4534-9db2-57d4d2ceefb8\",\"destinationType\":\"newsDetail\",\"route\":\"$1de\",\"linkType\":\"Content\"}\n1dc:[\"$1dd\"]\n1e0:[\"search engine\",\"seo\",\"seo strategies\",\"digital marketing\",\"agentic search\",\"agentic checkout\",\"AI in Google Search\",\"google gemini\",\"google shopping\"]\n1e3:[]\n1e4:{}\n1e2:{\"focalPoint\":null,\"crops\":\"$1e3\",\"id\":\"18c542c4-a600-4bed-a1ae-48fbc06e180d\",\"name\":\"RAD Agenticsearchecom 2\",\"mediaType\":\"Image\",\"url\":\"/media/yjbmkgaa/rad-agenticsearchecom-2.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1440,\"bytes\":328144,\"properties\":\"$1e4\"}\n1e1:[\"$1e2\"]\n1e6:[]\n1e5:{\"markup\":\"\u003cp\u003eLearn about the essentials you're business will need to be AI Checkout ready in 2026!\u003c/p\u003e\",\"blocks\":\"$1e6\"}\n1ea:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1e9:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$1ea\"}\n1eb:{}\n1e8:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$1e9\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$1eb\"}\n1ee:"])</script>
112<script>self.__next_f.push([1,"{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n1ed:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$1ee\"}\n1ef:{}\n1ec:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$1ed\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$1ef\"}\n1e7:[\"$1e8\",\"$1ec\"]\n1f6:T415,\u003cp dir=\"ltr\"\u003eIn part two of our blog series on agentic checkout and AI shopping, our experts discuss and inform on what your business needs to facilitate agentic checkout when it rolls out in your locale.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRead Part One:\u003c/strong\u003e \u003ca rel=\"noopener\" href=\"/news/2025/december/how-is-google-shopping-ai-changing-ecommerce/\" target=\"_blank\" title=\"How is Google Shopping AI changing eCommerce?\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eHow is Google Shopping AI changing eCommerce?\u003c/a\u003e\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eBeing prepared to \u003ca href=\"https://www.researchgate.net/publication/379429755_E-commerce_and_consumer_behavior_A_review_of_AI-powered_personalization_and_market_trends\"\u003eserve customers via AI shopping\u003c/a\u003e and agentic checkout in search tools such as Google Gemini and other Large Language Models (LLMs) will help you gain a competitive edge over your competitors.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eSo, what exactly is agentic checkout, and why do businesses need to consider it?\u003c/p\u003e1f7:[]\n1f5:{\"markup\":\"$1f6\",\"blocks\":\"$1f7\"}\n1f4:{\"alignment\":\"center\",\"title\":\"Intro\",\"text\":\"$1f5\",\"highlighedText\":null}\n1f3:{\"contentType\":\"contentBlock\",\"id\":\"706ba344-0e0a-440a-8563-395c109012e0\",\"properties\":\"$1f4\"}\n1f2:{\"content\":\"$1f3\",\"settings\":null}\n1fd:[]\n1fe:{}\n1fc:{\"focalPoint\":null,\"crops\":\"$1fd\",\"id\":\"18c542c4-a600-4bed-a1ae-48fbc06e180d\",\"name\":\"RAD Agenticsearchecom 2\",\"mediaType\":\"Image\",\"url\":\"/media/yjbmkgaa/rad-agenticsearchecom-2.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1440,\"bytes\":328144,\"properties\":\"$1fe\"}\n1fb:[\"$1fc\"]\n1fa:{\"title\":null,\"scaling\":null,\"image\":\"$1f"])</script>
112<script>self.__next_f.push([1,"b\"}\n1f9:{\"contentType\":\"imageBlock\",\"id\":\"0f16076b-6da8-451b-9d8b-fc07bde99e5f\",\"properties\":\"$1fa\"}\n1f8:{\"content\":\"$1f9\",\"settings\":null}\n203:[]\n202:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eGoogle recently pushed a new update in November/December of 2025 that will enable searchers and potential customers to buy products directly from Google Gemini’s chat window. \u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eWhen we mention agentic checkout, this is what we mean. To break down the term, an AI ‘agent’ helps your customers checkout using an AI chatbot or LLM that is external to your website. It works in a similar way to Google Merchant center, but more on that below.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eIt is worth noting that as of December 2025, agentic checkout is only being rolled out in the US for selected merchants (but they have plans to roll-out agentic search worldwide soon).\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eWith a game changing rollout planned for UK-based businesses, it naturally leads us as marketers and business owners to ask:\u003c/p\u003e\\n\u003cp\u003e \u003c/p\u003e\",\"blocks\":\"$203\"}\n201:{\"alignment\":\"center\",\"title\":\"A Brief Overview of Agentic Checkout\",\"text\":\"$202\",\"highlighedText\":null}\n200:{\"contentType\":\"contentBlock\",\"id\":\"93eaf30f-7e9b-4958-bc42-a700e58daa5a\",\"properties\":\"$201\"}\n1ff:{\"content\":\"$200\",\"settings\":null}\n208:[]\n207:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eThe good news is that, with some minor website changes, most eCommerce clients will be able to exploit agentic checkout already, assuming they use Google Merchant Center. The main ‘new’ thing that a website will need to facilitate this new kind of checkout is a technology called ACP (agentic commerce protocol).\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eLet’s break it down and cover \u003ca href=\\\"https://cloud.google.com/transform/agentic-commerce-retailers-can-prepare-for-the-new-shopping-era-ai\\\"\u003ethe essentials\u003c/a\u003e every business will need:\u003c/p\u003e\",\"blocks\":\"$208\"}\n206:{\"alignment\":null,\"title\":\"How Do I Prepare for AI Checkout?\",\"text\":\"$207\",\"highlighedText\":null}\n205:{\"contentType\":\"contentBlock\",\"id\":\"7805ef5f-b664-4869-863c-00b60d30065f\",\"proper"])</script>
112<script>self.__next_f.push([1,"ties\":\"$206\"}\n204:{\"content\":\"$205\",\"settings\":null}\n20e:[]\n20f:{}\n20d:{\"focalPoint\":null,\"crops\":\"$20e\",\"id\":\"c5b945e0-ea70-4b32-85b7-62cc23c5ccc9\",\"name\":\"Rad Agentic Checkout D\",\"mediaType\":\"Image\",\"url\":\"/media/2zcltrlq/rad-agentic-checkout-d.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1180,\"bytes\":385843,\"properties\":\"$20f\"}\n20c:[\"$20d\"]\n20b:{\"title\":null,\"scaling\":null,\"image\":\"$20c\"}\n20a:{\"contentType\":\"imageBlock\",\"id\":\"955a9eb2-98df-4b46-92a7-d3fbca836eb7\",\"properties\":\"$20b\"}\n209:{\"content\":\"$20a\",\"settings\":null}\n214:Td1f,"])</script>
112<script>self.__next_f.push([1,"\u003cp dir=\"ltr\"\u003eGoogle Merchant Center is a \u003ca href=\"https://blog.google/products/shopping/agentic-checkout-holiday-ai-shopping/\"\u003eprerequisite for agentic search to function\u003c/a\u003e. Without it, your products cannot show in LLM chatboxes.\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIf you don’t already have Google Merchant Center, then you will need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSet up a \u003ca href=\"https://support.google.com/business/answer/7039811?hl=en-GB\"\u003eGoogle Merchant Center account\u003c/a\u003e.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eCreate a complete Product Feed for all your products, that is up-to-date with real-time inventory, accurate images, detailed product specifications, and competitive pricing.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWith this set up correctly, you’ll also need your business to support the required purchase features. This means you must have Guest Checkout functionality and have Google Pay for transactions integrated. This will allow customers to buy your products directly from the LLM chat window.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eMake sure your business profile is accurate and up-to-date. This means making sure your contact information, opening hours, and business address are correct.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eNo matter if you already have a Google Merchant Center account or not, all businesses that want to be eligible for agentic search will need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eRegularly monitor metrics on Merchant Center. Keeping a close eye on your metrics will let you know how your products are performing and help you troubleshoot any inaccuracies or issues that may arise. This can be critical to gaining exposure and maintaining product exposure via agentic search.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003ca href=\"https://business.google.com/uk/merchant-center/#:~:text=Addyourproductsandbusiness,canautomaticallysyncyourproducts.\"\u003eSetting up Google Merchant Center\u003c/a\u003e is only half the battle for getting your foundation laid, as a part of the process will involve making sure GMB (Google My Business) is fully up-to-date by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eClaiming a Google My Business account if you don’t already have one.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eProvide your business information and select a primary category that best describes your business.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eIf you have a physical location, specify the full address. Providing an area you serve is also recommended.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd contact information, such as any phone numbers or email addresses you use for the business.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eInclude your website address.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eThe verification process includes postal verification, phone verification, and email verification options - whatever is easiest for you.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eWith a Google My Business Profile set up, you’ll need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd business hours\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd a business description\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd photos of your business\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAdd the services you provide\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAny attributes that define your business, such as “woman owned”, “LGBTQ+ friendly”, and so on.\u003c/p\u003e"])</script>
112<script>self.__next_f.push([1,"215:[]\n213:{\"markup\":\"$214\",\"blocks\":\"$215\"}\n212:{\"alignment\":\"center\",\"title\":\"Google Merchant Center \u0026 Google My Business\",\"text\":\"$213\",\"highlighedText\":null}\n211:{\"contentType\":\"contentBlock\",\"id\":\"d9918c60-9187-4b79-9e06-0813eda74b68\",\"properties\":\"$212\"}\n210:{\"content\":\"$211\",\"settings\":null}\n21a:T545,\u003cp dir=\"ltr\"\u003eWith a solid foundation in GMB and Google Merchant Center, the next step to make sure your business is eligible for agentic checkout is to follow the ACP (Agentic Commerce Protocol).\u0026nbsp;\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is where things get a bit more technical, and where you might need a developer if your website isn’t already able to support ACP.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIn layman’s terms, ACP is how LLM chatbots and AI will find your products and make them available to buy via agentic checkout. ACP structures your website and product information in a way LLMs can understand easily.\u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eThink of ACP as a set of rules that allows AI to interact with your website to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAuthorize the purchasing of specific products via agentic checkout.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eVerify that the purchasing request is authentic.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eTo ensure that accountability is considered if something goes wrong during the checkout process.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp dir=\"ltr\"\u003eIn real terms, this means that as a business owner, you’ll need to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eWait for your chosen eCommerce platform to set up ACP for your store.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eHave your developer or agency set up ACP for you.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e21b:[]\n219:{\"markup\":\"$21a\",\"blocks\":\"$21b\"}\n218:{\"alignment\":null,\"title\":\"Agentic Checkout: Getting It Right\",\"text\":\"$219\",\"highlighedText\":null}\n217:{\"contentType\":\"contentBlock\",\"id\":\"01378223-8456-4e6f-9bf7-ceec597bc640\",\"properties\":\"$218\"}\n216:{\"content\":\"$217\",\"settings\":null}\n221:[]\n222:{}\n220:{\"focalPoint\":null,\"crops\":\"$221\",\"id\":\"071457eb-8ad2-479c-a06d-723701b9d842\",\"name\":"])</script>
112<script>self.__next_f.push([1,"\"Mybusinessexample\",\"mediaType\":\"Image\",\"url\":\"/media/3vlbib4s/mybusinessexample.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1440,\"bytes\":818411,\"properties\":\"$222\"}\n21f:[\"$220\"]\n21e:{\"title\":null,\"scaling\":null,\"image\":\"$21f\"}\n21d:{\"contentType\":\"imageBlock\",\"id\":\"b46e36d6-f115-438a-a40f-35ba4ac0f5fe\",\"properties\":\"$21e\"}\n21c:{\"content\":\"$21d\",\"settings\":null}\n227:[]\n226:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eAgentic checkout and AI search can be confusing, and it can be easy to feel left out or like you are lagging behind an evolving market.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eAt Radiator Digital, we are an extension of your team. From researching recent trends, to informing about emerging eCommerce technologies, our job is making your job easier.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eBe it \u003ca href=\\\"https://www.radiatordigital.com/services/web-design-build\\\"\u003ewebsite design\u003c/a\u003e to a fully integrated marketing strategy, \u003ca href=\\\"https://www.radiatordigital.com/start-a-project\\\"\u003ereach out to us today\u003c/a\u003e and have a conversation about what you need for your business and how we can make it happen together!\u003c/p\u003e\",\"blocks\":\"$227\"}\n225:{\"alignment\":\"center\",\"title\":\"Trust The Experts; Radiator Digital\",\"text\":\"$226\",\"highlighedText\":null}\n224:{\"contentType\":\"contentBlock\",\"id\":\"361ced59-98cc-425c-8b37-923884ca8964\",\"properties\":\"$225\"}\n223:{\"content\":\"$224\",\"settings\":null}\n22c:T746,\u003cp dir=\"ltr\"\u003eNeed to scratch up on some jargon included in this article? Some technical terms we’ve used and what they mean:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAI; artificial intelligence. An umbrella term for machine learning / large language models.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eLLMs; large language models. This is another name for AI chatbots like ChatGPT, Google Gemini, Microsoft Copilot, or Perplexity.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEM; search engine marketing. An umbrella term for all things search engine marketing, including SEO, PPC, AI LLMs, and more.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSEO; \u003ca href=\"/services/digital-marketing/seo-se"])</script>
112<script>self.__next_f.push([1,"rvices/\" title=\"Search Engine Optimisation\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003esearch engine optimisation\u003c/a\u003e. The act of optimising a website for marketing on search engines.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003ePPC; \u003ca href=\"/services/digital-marketing/ppc-services/\" title=\"PPC Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003epay per click\u003c/a\u003e. The act of advertising your services or products online via paid adverts.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSERPs; search engine results pages of a search engine, be it Google, Bing, or another search engine.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eSearcher Query; what a person types into a search engine. For example, ‘purple cars near me’.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eAgentic search/agentic checkout; the name given to an AI chatbot that helps you search for and buy products.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\"\u003eACP; stands for agentic commerce protocol. This is the technology that allows your website to use AI checkout features.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e22d:[]\n22b:{\"markup\":\"$22c\",\"blocks\":\"$22d\"}\n22a:{\"alignment\":\"center\",\"title\":\"Jargon Buster\",\"text\":\"$22b\",\"highlighedText\":null}\n229:{\"contentType\":\"contentBlock\",\"id\":\"653c400d-ca0a-43b6-a42d-5d46f6b73d0c\",\"properties\":\"$22a\"}\n228:{\"content\":\"$229\",\"settings\":null}\n1f1:[\"$1f2\",\"$1f8\",\"$1ff\",\"$204\",\"$209\",\"$210\",\"$216\",\"$21c\",\"$223\",\"$228\"]\n1f0:{\"items\":\"$1f1\"}\n236:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n235:{\"path\":\"/global-resources/banners/contact-banners/\",\"startItem\":\"$236\"}\n237:{}\n234:{\"contentType\":\"multiForm\",\"name\":\"Contact Banners\",\"createDate\":\"2023-06-19T13:02:45.47Z\",\"updateDate\":\"2023-06-26T07:11:30.713Z\",\"route\":\"$235\",\"id\":\"92471179-4991-43e2-ae37-10290a0b4bb8\",\"properties\":\"$237\"}\n233:[\"$234\"]\n232:{\"navTitle\":null,\"title\":\"Looking for agency support? Get in touch.\",\"formPicker\":\"$233\"}\n231:{\"contentType\":\"contactBan"])</script>
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112<script>self.__next_f.push([1,"’s impact on digital marketing, its Bing-powered infrastructure, and how businesses can align their messaging to appeal to its environmentally focused user base. It also provides simple steps for switching to Ecosia on iPhone, Android, and Chrome.\"\n}\n\u003c/script\u003e24c:[]\n24d:{}\n24b:{\"focalPoint\":null,\"crops\":\"$24c\",\"id\":\"1480abe2-de5e-4835-bac8-a73918ee070c\",\"name\":\"Ecosia Banner\",\"mediaType\":\"Image\",\"url\":\"/media/2svjafc4/ecosia-banner.png\",\"extension\":\"png\",\"width\":1740,\"height\":978,\"bytes\":46886,\"properties\":\"$24d\"}\n24a:[\"$24b\"]\n24f:[]\n24e:{\"markup\":\"\u003cp\u003eMeet the search engine taking on Google.\u003c/p\u003e\",\"blocks\":\"$24f\"}\n253:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n252:{\"path\":\"/news/news-tag-list-1/stories/\",\"startItem\":\"$253\"}\n254:{}\n251:{\"contentType\":\"newsTagItem\",\"name\":\"Stories\",\"createDate\":\"2023-03-22T07:11:35.757Z\",\"updateDate\":\"2023-06-05T11:47:18.1Z\",\"route\":\"$252\",\"id\":\"6731f0f2-7b55-4dad-9b79-ea493542aa03\",\"properties\":\"$254\"}\n257:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n256:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$257\"}\n258:{}\n255:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$256\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$258\"}\n250:[\"$251\",\"$255\"]\n260:[]\n261:{}\n25f:{\"focalPoint\":null,\"crops\":\"$260\",\"id\":\"1480abe2-de5e-4835-bac8-a73918ee070c\",\"name\":\"Ecosia Banner\",\"mediaType\":\"Image\",\"url\":\"/media/2svjafc4/ecosia-banner.png\",\"extension\":\"png\",\"width\":1740,\"height\":978,\"bytes\":46886,\"properties\":\"$261\"}\n25e:[\"$25f\"]\n25d:{\"title\":\"Ecosia\",\"scaling\":null,\"image\":\"$25e\"}\n25c:{\"contentType\":\"imageBlock\",\"id\":\"59430e0b-93b1-4c03-9228-5802bd3eabbc\",\"properties\":\"$25d\"}\n25b:{\"content\":\"$25c\",\"settings\":null}\n266:[]\n265:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eFor over two decades Google has dominated the search landscape, shaping how people browse the internet, shop, research, and connect. Since its launch in 1998, Google has grown to hold over 90% of the "])</script>
112<script>self.__next_f.push([1,"global search engine market. This domination of the market, its sophisticated algorithm and multiple advertising opportunities has made it the focus for SEO and paid marketing strategies.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eHowever, this monopoly and stranglehold Google has on the market has led many to raise concerns around privacy, to question its practices and its impact on the environment. In recent years users have begun looking for alternatives to Google, alternatives which align better with their personal morals and principles. One such search engine which has begun to stand out is Ecosia, not just a rival to Google but a purpose-driven platform aiming to turn everyday internet activity into positive climate action.\u003c/p\u003e\",\"blocks\":\"$266\"}\n264:{\"alignment\":\"center\",\"title\":\"Meet the search engine taking on Google.\",\"text\":\"$265\",\"highlighedText\":null}\n263:{\"contentType\":\"contentBlock\",\"id\":\"60edc15b-8475-420b-814c-07f2dbe1f5ab\",\"properties\":\"$264\"}\n262:{\"content\":\"$263\",\"settings\":null}\n26b:[]\n26a:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003eEcosia was launched in 2009 by founder Christian Kroll, a German entrepreneur and environmentalist. Kroll says that while travelling through Nepal and South America, after graduating, he witnessed the devastating effects of deforestation and social inequality - inspiring him to want to do something about it. Kroll decided he was going to create his own search engine, one that would use all profits from ad revenue to fund reforestation projects. \u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eToday Ecosia is now the world’s largest non-profit search engine, reporting to have funded the planting of over 200 million trees in more than 30 countries.\u003c/p\u003e\",\"blocks\":\"$26b\"}\n26e:[]\n26f:{}\n26d:{\"focalPoint\":null,\"crops\":\"$26e\",\"id\":\"2fc43d3e-4841-4606-b644-93a61077489c\",\"name\":\"Kroll\",\"mediaType\":\"Image\",\"url\":\"/media/ha4nil0b/kroll.jpg\",\"extension\":\"jpg\",\"width\":5472,\"height\":3648,\"bytes\":2077391,\"properties\":\"$26f\"}\n26c:[\"$26d\"]\n269:{\"title\":\"What Are the Origins of Ecosia? \",\"text\":\"$26a\",\"image\":\"$26c\"}\n268:{\"contentType\":\"splitTextB"])</script>
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112<script>self.__next_f.push([1,"to improve performance on Ecosia, if you wish to do so, would be to include environmental messaging / practices carried out by your business that may appeal to Ecosia users. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eIf looking to focus / appeal to users searching on Ecosia, it will be helpful to tune into the mindset of their users - often much more focused on social issues, activism and environmental causes.\u003c/p\u003e281:[]\n27f:{\"markup\":\"$280\",\"blocks\":\"$281\"}\n27e:{\"alignment\":\"center\",\"title\":\"Impact On Digital Marketing\",\"text\":\"$27f\",\"highlighedText\":null}\n27d:{\"contentType\":\"contentBlock\",\"id\":\"d1291c6b-dac6-42d1-ba3c-b965d62d95ec\",\"properties\":\"$27e\"}\n27c:{\"content\":\"$27d\",\"settings\":null}\n286:[]\n285:{\"markup\":\"\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eiPhone\u003c/strong\u003e\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eIf you or your business wants to make the switch to Ecosia, it is relatively simple. On iPhone all you need to do is go to settings \u0026gt; safari \u0026gt; search engine and choose Ecosia from the options available.\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eAndroid\u003c/strong\u003e\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eOpen Chrome app \u0026gt; tap more to the right of address bar \u0026gt; tap settings \u0026gt; under basics tap search engine \u0026gt; select Ecosia\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eChrome\u003c/strong\u003e\u003c/p\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eSelect settings \u0026gt; search engine from the left-hand menu \u0026gt; change \u0026gt; select Ecosia from the options\u003c/p\u003e\",\"blocks\":\"$286\"}\n289:[]\n28a:{}\n288:{\"focalPoint\":null,\"crops\":\"$289\",\"id\":\"d2f4bbc3-0b59-4df2-92ac-b1be77518d71\",\"name\":\"Ecosia\",\"mediaType\":\"Image\",\"url\":\"/media/yw3pjusz/ecosia.png\",\"extension\":\"png\",\"width\":1335,\"height\":590,\"bytes\":371823,\"properties\":\"$28a\"}\n287:[\"$288\"]\n284:{\"title\":\"How to Change Ecosia to Your Default Browser\",\"text\":\"$285\",\"image\":\"$287\"}\n283:{\"contentType\":\"splitTextBlock\",\"id\":\"1da92327-4635-484b-8a7b-cea372992fc5\",\"properties\":\"$284\"}\n282:{\"content\":\"$283\",\"settings\":null}\n25a:[\"$25b\",\"$262\",\"$267\",\"$270\",\"$275\",\"$27c\",\"$282\"]\n259:{\"items\":\"$25a\"}\n293:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n292:{\"path\":\"/global-resources/banners/contact-ban"])</script>
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112<script>self.__next_f.push([1," aria-level=\"1\"\u003e\u003cstrong\u003ePersonalisation:\u003c/strong\u003e AI enables Google to provide tailored results based on user behaviour, preferences, and past searches.\u003c/li\u003e\n\u003c/ol\u003e32e:[]\n32c:{\"markup\":\"$32d\",\"blocks\":\"$32e\"}\n32b:{\"alignment\":null,\"title\":null,\"text\":\"$32c\",\"highlighedText\":null}\n32a:{\"contentType\":\"contentBlock\",\"id\":\"6ce76e3f-6909-4116-b476-4f2e19785698\",\"properties\":\"$32b\"}\n329:{\"content\":\"$32a\",\"settings\":null}\n333:[]\n332:{\"markup\":\"\u003ch3 dir=\\\"ltr\\\"\u003eIntroduction of Google AI Overviews\u003c/h3\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eMore recently, Google has introduced AI overviews which allows Google’s crawlers to search through website content related to a user’s query in order to extract the most relevant content, which is then outputted in an easy to understand blurb. Google overviews often include: \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eSummarised Content:\u003c/strong\u003e Key information extracted from various sources, offering a quick answer to users' questions.\u003c/p\u003e\\n\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eContextual Insights:\u003c/strong\u003e Relevant details that provide additional context, helping users understand the topic more comprehensively.\u003c/p\u003e\\n\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\u003cstrong\u003eVisual Elements: \u003c/strong\u003eInfographics, images, or videos that enhance understanding and engagement.\u003c/li\u003e\\n\u003c/ul\u003e\",\"blocks\":\"$333\"}\n331:{\"alignment\":null,\"title\":null,\"text\":\"$332\",\"highlighedText\":null}\n330:{\"contentType\":\"contentBlock\",\"id\":\"3b367b6c-7f7c-4279-adf6-f2b675262e30\",\"properties\":\"$331\"}\n32f:{\"content\":\"$330\",\"settings\":null}\n339:[]\n33a:{}\n338:{\"focalPoint\":null,\"crops\":\"$339\",\"id\":\"d02a9ddf-daf5-479d-a53e-6b4034c713d2\",\"name\":\"Ai Local Search\",\"mediaType\":\"Image\",\"url\":\"/media/1godvuhv/ai-local-search.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1280,\"bytes\":348633,\"properties\":\"$33a\"}\n337:[\"$338\"]\n336:{\"title\":null,\"scaling\":null,\"image\":\"$337\"}\n335:{\"contentType\":\"imageBlock\",\"id\":\"b0ada88d-f007-4b79-8149-a9d934ae0dfe\",\"properties\":\"$336\"}\n334:{\"content\":\"$335\",\"settings\":null}\n33f:[]\n33e:{\"markup\":\"\u003ch3 dir=\\\"l"])</script>
112<script>self.__next_f.push([1,"tr\\\"\u003eImplications for Content Creators\u003c/h3\u003e\\n\u003cp dir=\\\"ltr\\\"\u003eThe rise of AI-powered Google Overviews brings both challenges and opportunities for content creators:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eQuality Content:\u003c/strong\u003e As Google increasingly prioritises relevant and high-quality information, content creators must focus on producing well-researched and insightful material that can be featured in overviews.\u003c/p\u003e\\n\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eStructured Data:\u003c/strong\u003e Implementing structured data can help Google better understand the context and relevance of content, increasing the chances of being included in overviews.\u003c/p\u003e\\n\u003c/li\u003e\\n\u003cli aria-level=\\\"1\\\"\u003e\\n\u003cp dir=\\\"ltr\\\"\u003e\u003cstrong\u003eEngagement Focus: \u003c/strong\u003eCreators should aim to produce content that not only informs but engages users, as more interactive and visually appealing formats may be favoured in Google’s AI algorithms.\u003c/p\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\",\"blocks\":\"$33f\"}\n33d:{\"alignment\":null,\"title\":null,\"text\":\"$33e\",\"highlighedText\":null}\n33c:{\"contentType\":\"contentBlock\",\"id\":\"8336d963-93a7-4898-a758-e1443b5274a2\",\"properties\":\"$33d\"}\n33b:{\"content\":\"$33c\",\"settings\":null}\n344:T5d8,\u003ch3 dir=\"ltr\"\u003eImplications for SEO and Marketing Strategies\u003c/h3\u003e\n\u003ch4 dir=\"ltr\"\u003eChanges in Search Results and Organic Traffic\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eA website's inclusion in an AI Overview can greatly affect its visibility in search results. While some sites may see increased traffic from being featured, others may experience a decline as users find answers directly in the overview. This shift could make relevance for AI Overviews a future ranking factor in Google search. \u003c/p\u003e\n\u003cp dir=\"ltr\"\u003eGoogle AI Overviews pose a risk of traffic loss, especially for sites that provide purely informational content. If users can find all necessary information within the overview, they may have less incentive to visit individual websites. This situation is particularly concerning for sites with short, concise content. Large news websites may also face significant re"])</script>
112<script>self.__next_f.push([1,"venue losses from online ads due to reduced visitor numbers.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eGrowing Importance of Long-Tail Keywords\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eAs AI becomes better at understanding complex search queries, the importance of long-tail keywords will rise. This capability will allow AI to connect related queries and provide more comprehensive answers in response boxes.\u003c/p\u003e\n\u003ch4 dir=\"ltr\"\u003eEnhanced Role of Social Media\u003c/h4\u003e\n\u003cp dir=\"ltr\"\u003eSocial media and online communities will play a larger role as sources of information for AI. The frequent use of hashtags and content sharing will significantly influence how AI evaluates content relevance.\u003c/p\u003e345:[]\n343:{\"markup\":\"$344\",\"blocks\":\"$345\"}\n342:{\"alignment\":null,\"title\":null,\"text\":\"$343\",\"highlighedText\":null}\n341:{\"contentType\":\"contentBlock\",\"id\":\"bc2b4375-4d9e-46fa-b534-79e1a4561e17\",\"properties\":\"$342\"}\n340:{\"content\":\"$341\",\"settings\":null}\n34a:[]\n349:{\"markup\":\"\u003ch3\u003e\u003cstrong\u003eConclusion\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003eThe implementation of AI in Google Overviews is revolutionising how users access and consume information. By providing concise, relevant, and contextually rich summaries, Google enhances user experience and facilitates more effective information retrieval.\u003c/p\u003e\\n\u003cp\u003eFor content creators, this shift emphasises the importance of quality and relevance in their material, presenting both challenges and opportunities in an evolving digital landscape. As AI continues to shape the way 
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112<script>self.__next_f.push([1,"er journey mapping through smarter use of data and digital strategy. The session emphasized understanding user intent, optimizing digital touchpoints, and leveraging analytics to guide users from awareness to conversion. Radiator reflects on how these insights can be applied to client projects, improving engagement and ROI by aligning content and design with customer expectations. The article encourages businesses to adopt a more strategic, data-informed approach to digital experiences.\"\n}\n\u003c/script\u003e360:[]\n361:{}\n35f:{\"focalPoint\":null,\"crops\":\"$360\",\"id\":\"efac35a1-5fdd-4b33-95d2-0f8b9db2190f\",\"name\":\"Action\",\"mediaType\":\"Image\",\"url\":\"/media/u20lz143/action.png\",\"extension\":\"png\",\"width\":346,\"height\":346,\"bytes\":6587,\"properties\":\"$361\"}\n35e:[\"$35f\"]\n363:[]\n362:{\"markup\":\"\u003cp\u003eThis article explores how we fold real user data into online solutions for our clients. \u0026nbsp;\u003c/p\u003e\",\"blocks\":\"$363\"}\n367:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n366:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$367\"}\n368:{}\n365:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$366\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$368\"}\n364:[\"$365\"]\n370:[]\n371:{}\n36f:{\"focalPoint\":null,\"crops\":\"$370\",\"id\":\"d56b90dc-e6f9-4113-afa5-c10b257c63d2\",\"name\":\"INITIAL\",\"mediaType\":\"Image\",\"url\":\"/media/1kigxvpz/initial.jpg\",\"extension\":\"jpg\",\"width\":1600,\"height\":900,\"bytes\":327992,\"properties\":\"$371\"}\n36e:[\"$36f\"]\n36d:{\"title\":null,\"scaling\":null,\"image\":\"$36e\"}\n36c:{\"contentType\":\"imageBlock\",\"id\":\"d36067ed-7867-463d-81e0-a464a73b324a\",\"properties\":\"$36d\"}\n36b:{\"content\":\"$36c\",\"settings\":null}\n376:[]\n375:{\"markup\":\"\u003cp\u003eMany website owners we talk to feel there is a disconnect between what they are offering and what their prospective customers are looking for at different stages of the sales engagement process.\u003c/p\u003e\\n\u003cp\u003eSuccessful websites rely on carefully planned user journeys that engage and conve"])</script>
112<script>self.__next_f.push([1,"rt more visitors. Being a fully integrated digital agency and Certified Google Partner means we combine Google research with best-practice usability to map out customer journeys that are primed for target user engagement \u0026amp; conversions.\u003c/p\u003e\\n\u003cp\u003eThis article explores how we fold real user data into online solutions for our clients.\u003c/p\u003e\",\"blocks\":\"$376\"}\n374:{\"alignment\":null,\"title\":null,\"text\":\"$375\",\"highlighedText\":null}\n373:{\"contentType\":\"contentBlock\",\"id\":\"a9437974-3853-4193-9020-81bcd3e8157f\",\"properties\":\"$374\"}\n372:{\"content\":\"$373\",\"settings\":null}\n37b:[]\n37a:{\"markup\":\"\u003ch2\u003eIncreasingly complex customer journeys\u003c/h2\u003e\\n\u003cp\u003eIn an ideal world, the journey your prospects take to becoming loyal customers is a straightforward, linear process with no distractions – they become aware of your product or service, make the purchase commitment and become regular users of your product or service.\u003c/p\u003e\\n\u003cp\u003e\u003cbr\u003eIn reality, you are faced with a range of challenges in maintaining engagement with prospects throughout the journey – convincing more to choose you and follow-through with a purchase rather than opting for one of your competitors.\u003c/p\u003e\\n\u003cp\u003e\u003cbr\u003eStaying on top of all of stages can appear overwhelming, but that is where mapping your customer journeys can help. This mapping allows us and you to grasp how your customers prefer to interact and engage with your brand, and how your products and services fit into their motivations and timeframes.\u003c/p\u003e\",\"blocks\":\"$37b\"}\n379:{\"alignment\":null,\"title\":null,\"text\":\"$37a\",\"highlighedText\":null}\n378:{\"contentType\":\"contentBlock\",\"id\":\"89632fad-65ea-4256-8609-fbb7a55a6b67\",\"properties\":\"$379\"}\n377:{\"content\":\"$378\",\"settings\":null}\n380:T4dc,\u003ch2\u003eWhat are Customer Journeys and the sales funnel stages they support\u003c/h2\u003e\n\u003cp\u003eThe customer journey process maps the stages a prospect advances through when completing a purchase or conversion; including the early stages of the funnel (discovery and learning), the completion of a pre-determined conversion (be it a sale, subscription si"])</script>
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112<script>self.__next_f.push([1,"da\"]\n3de:[]\n3dd:{\"markup\":\"\u003cp\u003eRadiator is excited to announce that we are partnering with\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" target=\\\"_blank\\\" class=\\\"c-link\\\" data-stringify-link=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" data-sk=\\\"tooltip_parent\\\"\u003eESG Tech Serv Ltd\u003c/a\u003e\u003cspan\u003e\u0026nbsp;to develop a brand new e-commence platform that will showcase their extensive product offering and expertise in HVAC, Refrigeration, Electrical and Catering solutions.\u003c/span\u003e\u003c/p\u003e\",\"blocks\":\"$3de\"}\n3e2:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n3e1:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$3e2\"}\n3e3:{}\n3e0:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$3e1\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$3e3\"}\n3e6:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n3e5:{\"path\":\"/news/news-tag-list-1/new-work/\",\"startItem\":\"$3e6\"}\n3e7:{}\n3e4:{\"contentType\":\"newsTagItem\",\"name\":\"New Work\",\"createDate\":\"2023-06-09T15:50:27.46Z\",\"updateDate\":\"2023-08-23T11:36:54.73Z\",\"route\":\"$3e5\",\"id\":\"080314a1-04f0-4194-86a0-edfc9a9ee386\",\"properties\":\"$3e7\"}\n3df:[\"$3e0\",\"$3e4\"]\n3ef:[]\n3f0:{}\n3ee:{\"focalPoint\":null,\"crops\":\"$3ef\",\"id\":\"e02206c1-34bc-4f90-8043-a1502cc7ea54\",\"name\":\"ESG2048\",\"mediaType\":\"Image\",\"url\":\"/media/y2dcfyf2/esg2048.png\",\"extension\":\"png\",\"width\":2048,\"height\":1018,\"bytes\":1408355,\"properties\":\"$3f0\"}\n3ed:[\"$3ee\"]\n3ec:{\"title\":\"  ESG Tech Serv Ltd\",\"scaling\":\"default\",\"image\":\"$3ed\"}\n3eb:{\"contentType\":\"imageBlock\",\"id\":\"7737a9bc-ec68-4726-9282-c877780db955\",\"properties\":\"$3ec\"}\n3ea:{\"content\":\"$3eb\",\"settings\":null}\n3f5:[]\n3f4:{\"markup\":\"\u003cp\u003eRadiator is excited to announce that we are partnering with \u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" target=\\\"_blank\\\" class=\\\"c-link\\\" data-stringify-link=\\\"https://www.linkedin.com/company/esg-tech-se"])</script>
112<script>self.__next_f.push([1,"rv-ltd/\\\" data-sk=\\\"tooltip_parent\\\"\u003eESG Tech Serv Ltd\u003c/a\u003e to develop a brand new e-commerce platform that will showcase their extensive product offering and expertise in HVAC, Refrigeration, Electrical and Catering solutions.\u003c/p\u003e\\n\u003cp\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" target=\\\"_blank\\\" class=\\\"c-link\\\" data-stringify-link=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" data-sk=\\\"tooltip_parent\\\"\u003eESG Tech Serv Ltd\u003c/a\u003e\u003cspan\u003e work with clients ranging from small stand-alone premises to large blue chip companies and are known for their quality workmanship and excellent customer service.\u003c/span\u003e\u003c/p\u003e\",\"blocks\":\"$3f5\"}\n3f3:{\"alignment\":null,\"title\":null,\"text\":\"$3f4\",\"highlighedText\":null}\n3f2:{\"contentType\":\"contentBlock\",\"id\":\"56b98e2e-7bd1-40f9-a583-60933760a575\",\"properties\":\"$3f3\"}\n3f1:{\"content\":\"$3f2\",\"settings\":null}\n3fc:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n3fb:{\"path\":\"/global-resources/quotes/ryan-mcnair-of-esg-tech-serv/\",\"startItem\":\"$3fc\"}\n3fd:{}\n3fa:{\"contentType\":\"testimonial\",\"name\":\"Ryan McNair of ESG Tech Serv\",\"createDate\":\"2024-07-23T16:34:20.557Z\",\"updateDate\":\"2024-07-23T16:34:20.557Z\",\"route\":\"$3fb\",\"id\":\"47012de5-5a9c-4889-90bb-329ef72a0428\",\"properties\":\"$3fd\"}\n3f9:[\"$3fa\"]\n3f8:{\"quote\":\"$3f9\",\"isRight\":false}\n3f7:{\"contentType\":\"quoteBlock\",\"id\":\"0da924a9-1bee-4764-b0a9-2b8755e5460f\",\"properties\":\"$3f8\"}\n3f6:{\"content\":\"$3f7\",\"settings\":null}\n402:[]\n401:{\"markup\":\"\u003cp\u003eWe can't wait to bring the values of ESG Tech Serv to life through a \u003ca rel=\\\"noopener\\\" href=\\\"/services/umbraco-plus-shopify/\\\" target=\\\"_blank\\\" title=\\\"Umbraco + Shopify\\\" data-start-item-path=\\\"radiator-digital\\\" data-start-item-id=\\\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\\\"\u003ehybrid Umbraco/Shopify\u003c/a\u003e solution - watch this space!\u003c/p\u003e\",\"blocks\":\"$402\"}\n400:{\"alignment\":null,\"title\":null,\"text\":\"$401\",\"highlighedText\":null}\n3ff:{\"contentType\":\"contentBlock\",\"id\":\"5be19aa8-35e7-4467-827c-a682f6913424\",\"properties\":\"$400\"}\n3fe:{\"conten"])</script>
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112<script>self.__next_f.push([1,"ms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital discusses the end of Universal Analytics (UA) and the full migration to Google Analytics 4 (GA4). The article highlights key differences between UA and GA4, including event-based tracking, enhanced privacy controls, and predictive metrics. It also addresses common challenges businesses face during the transition, such as data continuity, reporting changes, and retraining teams. Radiator emphasizes the importance of strategic planning and technical expertise to ensure a smooth migration and continued data-driven decision-making.\"\n}\n\u003c/script\u003e42d:[]\n42e:{}\n42c:{\"focalPoint\":null,\"crops\":\"$42d\",\"id\":\"bfd913a7-7092-487d-83f0-ef91a25ca504\",\"name\":\"Thumbnail\",\"mediaType\":\"Image\",\"url\":\"/media/uejntp2s/thumbnail.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":2000,\"bytes\":1669963,\"properties\":\"$42e\"}\n42b:[\"$42c\"]\n431:[]\n432:{}\n430:{\"focalPoint\":null,\"crops\":\"$431\",\"id\":\"bfd913a7-7092-487d-83f0-ef91a25ca504\",\"name\":\"Thumbnail\",\"mediaType\":\"Image\",\"url\":\"/media/uejntp2s/thumbnail.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":2000,\"bytes\":1669963,\"properties\":\"$432\"}\n42f:[\"$430\"]\n435:[]\n436:{}\n434:{\"focalPoint\":null,\"crops\":\"$435\",\"id\":\"bfd913a7-7092-487d-83f0-ef91a25ca504\",\"name\":\"Thumbnail\",\"mediaType\":\"Image\",\"url\":\"/media/uejntp2s/thumbnail.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":2000,\"bytes\":1669963,\"properties\":\"$436\"}\n433:[\"$434\"]\n438:[]\n437:{\"markup\":\"\u003cp\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages.\u003c/p\u003e\\n\u003cp\u003eWith the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss.\u003c/p\u003e\\n\u003cp\u003eThis marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4.\u003c/p\u003e\\n\u003cp\u003eIn thi"])</script>
112<script>self.__next_f.push([1,"s article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/p\u003e\",\"blocks\":\"$438\"}\n43c:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n43b:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$43c\"}\n43d:{}\n43a:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$43b\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$43d\"}\n440:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n43f:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$440\"}\n441:{}\n43e:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$43f\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$441\"}\n439:[\"$43a\",\"$43e\"]\n448:T642,\u003cdiv class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-11\" data-scroll-anchor=\"false\"\u003e\n\u003cdiv class=\"py-2 px-3 text-base md:px-4 m-auto md:px-5 lg:px-1 xl:px-5\"\u003e\n\u003cdiv class=\"mx-auto flex flex-1 gap-3 text-base juice:gap-4 juice:md:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"\u003e\n\u003cdiv class=\"relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 overflow-x-auto gap-3\" data-message-author-role=\"assistant\" data-message-id=\"ff247b9e-47d1-4bd9-9cec-42c16e66c5b3\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages. With the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss. This marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating r"])</script>
112<script>self.__next_f.push([1,"esources to GA4. \u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"-ml-1 mt-0 h-7 items-center justify-center gap-[2px] self-end text-gray-400 lg:justify-start lg:self-center md:invisible\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e449:[]\n447:{\"markup\":\"$448\",\"blocks\":\"$449\"}\n446:{\"alignment\":null,\"title\":null,\"text\":\"$447\",\"highlighedText\":null}\n445:{\"contentType\":\"contentBlock\",\"id\":\"78d8b161-259c-44db-8cdb-a95c6418ff67\",\"properties\":\"$446\"}\n444:{\"content\":\"$445\",\"settings\":null}\n44f:[]\n450:{}\n44e:{\"focalPoint\":null,\"crops\":\"$44f\",\"id\":\"55300ae1-1ff2-4fd1-a2d3-4fabdfc36dc1\",\"name\":\"Artboard 2\",\"mediaType\":\"Image\",\"url\":\"/media/22fdavps/artboard-2.jpg\",\"extension\":\"jpg\",\"width\":2000,\"height\":1000,\"bytes\":847736,\"properties\":\"$450\"}\n44d:[\"$44e\"]\n44c:{\"title\":\"Farewell UA Banner\",\"scaling\":null,\"image\":\"$44d\"}\n44b:{\"contentType\":\"imageBlock\",\"id\":\"75c89b44-0381-4f4b-9fdc-4cacce37e797\",\"properties\":\"$44c\"}\n44a:{\"content\":\"$44b\",\"settings\":null}\n455:T406,\u003cp\u003eRecently Google issued a reminder to all users that it will be discontinuing all \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/2790010?hl=en\" target=\"_blank\" title=\"Universal Analytics (UA)\" data-anchor=\"?hl=en\"\u003eUniversal Analytics (UA)\u003c/a\u003e services and APIs - this discontinuation will take place on the 1st of July 2024. As \u003ca rel=\"noopener\" href=\"https://support.google.com/analytics/answer/10089681?hl=en\" target=\"_blank\" title=\"Google Analytics 4 (GA4)\" data-anchor=\"?hl=en\"\u003eGoogle Analytics 4 (GA4)\u003c/a\u003e properties will be fully replacing UA, access to any UA property will be unavailable, meaning that you won't be able to access any historical data. It is highly recommend that you have this historical data backed up as, not only will you not be able to access the UA property in time, Google will delete"])</script>
112<script>self.__next_f.push([1," the property completely. If you have not already completed the migration from UA to GA4, please follow one of the methods we have listed below to ensure you are prepared for the end of UA.\u003c/p\u003e456:[]\n454:{\"markup\":\"$455\",\"blocks\":\"$456\"}\n453:{\"alignment\":null,\"title\":null,\"text\":\"$454\",\"highlighedText\":null}\n452:{\"contentType\":\"contentBlock\",\"id\":\"60a81667-5c87-45b3-8517-6b3c53704101\",\"properties\":\"$453\"}\n451:{\"content\":\"$452\",\"settings\":null}\n45b:T6ae,\u003ch3\u003eOption 1: Manually Exporting Data from UA\u003c/h3\u003e\n\u003cp\u003eTo effortlessly gather all your data in one go through Google Analytics you can use the \"Export\" feature - simply follow these straightforward steps:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" href=\"https://g.co/kgs/AKhBube\" target=\"_blank\" title=\"Google Analytics Login\"\u003eLog in to your Google Analytics\u003c/a\u003e account and pick the website profile you want to export data from.\u003c/li\u003e\n\u003cli\u003eHead over to the \"Reporting\" tab and choose the view containing the precise data you're interested in exporting.\u003c/li\u003e\n\u003cli\u003eSpot the \"Export\" button situated at the top right of your screen, and give it a click.\u003c/li\u003e\n\u003cli\u003eWithin the export menu, you'll find an array of options for exporting your data, including CSV, TSV, Excel, and Google Sheets. Opt for the format that aligns with your needs.\u003c/li\u003e\n\u003cli\u003eFurthermore, you can refine your export by specifying a particular date range using the date range selector.\u003c/li\u003e\n\u003cli\u003eOnce you've fine-tuned your preferences, kick off the export process by hitting the \"Export\" button. With just a click, your data will be on its way.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp id=\"6166\" class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003e\u003cstrong\u003eImportant Note:\u003c/strong\u003e\u003c/p\u003e\n\u003cp class=\"pw-post-body-paragraph my mz gt na b nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv gm bj\" data-selectable-paragraph=\"\"\u003eYou will most likely need to complete multiple exports to ensure that you have acquired all the relevant and necessary data. This will be depend"])</script>
112<script>self.__next_f.push([1,"ant on the date ranges you are looking for along with the dimensions and metrics that you are attempting to export.\u003c/p\u003e45c:[]\n45a:{\"markup\":\"$45b\",\"blocks\":\"$45c\"}\n45f:[]\n460:{}\n45e:{\"focalPoint\":null,\"crops\":\"$45f\",\"id\":\"62a2a5c9-2f24-4e9a-bb2e-e9d698fd5b1e\",\"name\":\"Content 1\",\"mediaType\":\"Image\",\"url\":\"/media/z4sleyre/content_1.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1389,\"bytes\":602337,\"properties\":\"$460\"}\n45d:[\"$45e\"]\n459:{\"title\":\"Option 1: Manually Exporting Data from UA\",\"text\":\"$45a\",\"image\":\"$45d\"}\n458:{\"contentType\":\"splitTextBlock\",\"id\":\"38ff02c8-16a3-4ad1-a53a-a98c9b9b110f\",\"properties\":\"$459\"}\n457:{\"content\":\"$458\",\"settings\":null}\n465:[]\n464:{\"markup\":\"\u003ch4\u003eOption 2: Using Google Analytics Reporting API\u003c/h4\u003e\\n\u003cp\u003eGoogle Analytics Reporting API v4 allows you to access reporting data, offering users a programmatic method to access the data stored in UA. By using this API you are capable of:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eSave time by automating complex reports.\u003c/li\u003e\\n\u003cli\u003eBuild custom dashboards to display data.\u003c/li\u003e\\n\u003cli\u003eIntegrate your data with other business applications.\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eUsing this method allows you to pull the data from UA into a cloud storage and takes away the manual aspect of exporting all the data. If you want to learn more on how to use the API read the guide here - \u003ca rel=\\\"noopener\\\" href=\\\"https://developers.google.com/analytics/devguides/reporting/core/v4#:~:text=of%20these%20features.-,Next%20steps,read%20Creating%20a%20Report.,-Was%20this%20helpful\\\" target=\\\"_blank\\\" title=\\\"Legacy Reporting API v4\\\" data-anchor=\\\"#:~:text=of%20these%20features.-,Next%20steps,read%20Creating%20a%20Report.,-Was%20this%20helpful\\\"\u003eLegacy Reporting API v4\u003c/a\u003e.\u003c/p\u003e\",\"blocks\":\"$465\"}\n463:{\"alignment\":null,\"title\":null,\"text\":\"$464\",\"highlighedText\":null}\n462:{\"contentType\":\"contentBlock\",\"id\":\"887c6c5a-13a7-4873-95ba-e5816439201a\",\"properties\":\"$463\"}\n461:{\"content\":\"$462\",\"settings\":null}\n46a:[]\n469:{\"markup\":\"\u003ch4\u003eOption 3: Using Google Sheets Analytics Add-on\u003c/h4\u003e\\n\u003cp\u003eAnother option that is recommended"])</script>
112<script>self.__next_f.push([1," by Google is to use the \u003ca href=\\\"https://workspace.google.com/marketplace/app/google_analytics/477988381226\\\"\u003eGoogle Analytics Spreadsheet Add-on\u003c/a\u003e which allows you to export your most commonly used reports. By using the The Google Analytics spreadsheet add-on you are pretty much combining both the Reporting API with the power of data manipulation in Google Spreadsheets, allowing you to do things such as:\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eQuery Data from multiple date ranges\u003c/li\u003e\\n\u003cli\u003eCreate unique dashboards with data visualisation\u003c/li\u003e\\n\u003cli\u003eSchedule reports\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eGetting Setup\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eOnce you have installed the Ad-on you can then follow the \u003ca rel=\\\"noopener\\\" href=\\\"https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on\\\" target=\\\"_blank\\\" title=\\\"Google Analytics Spreadsheet Add-on guide\\\"\u003eGoogle Analytics Spreadsheet Add-on Guide\u003c/a\u003e to get setup. \u003c/p\u003e\",\"blocks\":\"$46a\"}\n46d:[]\n46e:{}\n46c:{\"focalPoint\":null,\"crops\":\"$46d\",\"id\":\"91ef451c-8d90-4d99-8add-28dff57a8fa3\",\"name\":\"Content 2\",\"mediaType\":\"Image\",\"url\":\"/media/djcp5emq/content_2.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1394,\"bytes\":363023,\"properties\":\"$46e\"}\n46b:[\"$46c\"]\n468:{\"title\":\"Option 3: Using Google Sheets Analytics Add-on\",\"text\":\"$469\",\"image\":\"$46b\"}\n467:{\"contentType\":\"splitTextBlock\",\"id\":\"57db76de-6fe4-4269-b802-96e5e38ab1e4\",\"properties\":\"$468\"}\n466:{\"content\":\"$467\",\"settings\":null}\n473:T784,\u003ch4\u003eImplications of the Shutdown\u003c/h4\u003e\n\u003cp\u003eThe shutdown of Universal Analytics will have several implications. Once UA services end, new conversions, goals, and eCommerce transactions will no longer be measured. Audience lists will be closed, affecting ad campaign targeting. API requests associated with UA properties will fail, impacting tools like \u003ca rel=\"noopener\" href=\"https://lookerstudio.google.com/\" target=\"_blank\" title=\"Looker Studio\"\u003eLooker Studio\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eCommencement of Shutdown\u003c/h4\u003e\n\u003cp\u003eGoogle will commence the shutdown of all remaining Universal Analytics tools and services starting the"])</script>
112<script>self.__next_f.push([1," 1st of July 2024. During this period, user access may be revoked, making it impossible to salvage historical data. All data stored on the UA platform will be permanently deleted by Google and will not be recoverable. At Radiator we highly recommend exporting historical data to an Excel or Google Sheet to ensure you have comparison data.\u003c/p\u003e\n\u003ch4\u003eMigration Considerations\u003c/h4\u003e\n\u003cp\u003eAs dimensions and metrics are measured differently in GA4, importing UA data directly to the new platform is not recommended. This may result in skewed data and historical misreporting, affecting GA4 reports indefinitely. This is the reason we recommend exporting to an Excel or Google Sheet so that you have historical data that won't affect the new data being recorded in GA4.\u003c/p\u003e\n\u003ch4\u003eCollaboration and Expert Guidance\u003c/h4\u003e\n\u003cp\u003eFor those yet to migrate to GA4, it's crucial to inform all parties dependent on UA data about the imminent shutdown and collaborate on transitioning affected 
112integrations to GA4. \u003ca rel=\"noopener\" href=\"/start-a-project/\" target=\"_blank\" title=\"Start a Project\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eGet in Touch\u003c/a\u003e with us for expert guidance on migrating to GA4 and preserving historical data to ensure a smooth departure from UA services.\u003c/p\u003e474:[]\n472:{\"markup\":\"$473\",\"blocks\":\"$474\"}\n471:{\"alignment\":null,\"title\":null,\"text\":\"$472\",\"highlighedText\":null}\n470:{\"contentType\":\"contentBlock\",\"id\":\"adf15c8f-a817-4cd0-8b7c-e8b4c333ff87\",\"properties\":\"$471\"}\n46f:{\"content\":\"$470\",\"settings\":null}\n443:[\"$444\",\"$44a\",\"$451\",\"$457\",\"$461\",\"$466\",\"$46f\"]\n442:{\"items\":\"$443\"}\n47d:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n47c:{\"path\":\"/news/2024/february/harnessing-the-power-of-ai-in-digital-marketing-a-burns-night-case-study/\",\"startItem\":\"$47d\"}\n47e:{}\n47b:{\"contentType\":\"newsDetail\",\"name\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"createDate\":\"2024-02-16T12:40:15.49Z\",\"updateDate\":\"2025-10-16T14:23:07."])</script>
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112<script>self.__next_f.push([1,"g\":null,\"title\":\"What Makes A Successful Digital Partnership?\",\"target\":null,\"destinationId\":\"f69a02d8-c705-41ed-ba41-acef598dfb88\",\"destinationType\":\"newsDetail\",\"route\":\"$4e8\",\"linkType\":\"Content\"}\n4e6:[\"$4e7\"]\n4ea:[\"AI\",\"digital marketing\",\"burns night\"]\n4eb:T6ff,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/february/harnessing-the-power-of-ai-in-digital-marketing-a-burns-night-case-study/\"\n  },\n  \"headline\": \"Harnessing the Power of AI in Digital Marketing: A Burns Night Case Study\",\n  \"description\": \"Radiator Digital showcases how AI tools like ChatGPT and Midjourney were used to create a compelling Burns Night campaign for The National Trust for Scotland, blending creativity with efficiency.\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"url\": \"https://www.radiatordigital.com\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"Radiator Digital partnered with The National Trust for Scotland to deliver a Burns Night campaign that leveraged AI tools like ChatGPT for copywriting and Midjourney for visual content. The campaign included a themed landing page, social media assets, and a digital quiz, all created with the help of generative AI. This case study highlights how AI can streamline creative workflows, reduce production time, and maintain brand authenticity while delivering engaging content. Radiator emphasizes the importance of human oversight in guiding AI outputs to align with brand tone and strategic goals.\"\n}"])</script>
112<script>self.__next_f.push([1,"\n\u003c/script\u003e4ee:[]\n4ef:{}\n4ed:{\"focalPoint\":null,\"crops\":\"$4ee\",\"id\":\"cd06fe0b-cf0e-4940-831b-09fbd1fff38c\",\"name\":\"RABBIE BURNS\",\"mediaType\":\"Image\",\"url\":\"/media/bx5antio/rabbie-burns.jpg\",\"extension\":\"jpg\",\"width\":2329,\"height\":2329,\"bytes\":1101884,\"properties\":\"$4ef\"}\n4ec:[\"$4ed\"]\n4f1:[]\n4f0:{\"markup\":\"\u003cp class=\\\"MsoNormal\\\"\u003eSocial media, for better and for worse, has become an integral part of our daily lives, and its growth and influence show no signs of slowing down. With millions of users engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the demand for captivating and relevant content is higher than ever.\u003c/p\u003e\",\"blocks\":\"$4f1\"}\n4f5:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n4f4:{\"path\":\"/news/news-tag-list-1/news/\",\"startItem\":\"$4f5\"}\n4f6:{}\n4f3:{\"contentType\":\"newsTagItem\",\"name\":\"News\",\"createDate\":\"2023-03-22T07:11:03.133Z\",\"updateDate\":\"2023-06-05T11:46:54.963Z\",\"route\":\"$4f4\",\"id\":\"5aa4ad35-72b1-48a3-918c-8e535b187c24\",\"properties\":\"$4f6\"}\n4f9:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n4f8:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$4f9\"}\n4fa:{}\n4f7:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$4f8\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$4fa\"}\n4f2:[\"$4f3\",\"$4f7\"]\n501:[]\n500:{\"markup\":\"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSocial media, for better and for worse, has become an integral part of our daily lives, and its growth and influence show no signs of slowing down. With millions of users engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the demand for captivating and relevant content is higher than ever.\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\",\"blocks\":\"$501\"}\n4ff:{\"alignment\":null,\"title\":null,\"text\":\"$500\",\"highlighedText\":null}\n4fe:{\"contentType\":\"contentBlock\",\"id\":\"50396d19-9e59-4e3d-94ba-d773d76e31ad\",\"properties\":\"$4ff\"}\n4fd:{\"content\":\"$4fe\",\"settings\":null}\n507:[]\n508:{}\n506:{\"focalPoint\":null,\"crops\":\"$5"])</script>
112<script>self.__next_f.push([1,"07\",\"id\":\"5ef39127-6121-450a-ba5c-591a4ae92d1f\",\"name\":\"RABBIE GPT HERO\",\"mediaType\":\"Image\",\"url\":\"/media/egipgxrb/rabbie-gpt-hero.png\",\"extension\":\"png\",\"width\":1612,\"height\":918,\"bytes\":614151,\"properties\":\"$508\"}\n505:[\"$506\"]\n504:{\"title\":null,\"scaling\":null,\"image\":\"$505\"}\n503:{\"contentType\":\"imageBlock\",\"id\":\"b8c8b9a5-f8f6-4335-b150-2fc7df663b92\",\"properties\":\"$504\"}\n502:{\"content\":\"$503\",\"settings\":null}\n50d:T657,\u003cp class=\"MsoNormal\"\u003eArtificial Intelligence (AI) has emerged as a powerful tool in the realm of social media content creation, offering innovative solutions to streamline processes, enhance creativity, and boost engagement - especially for time-limited businesses who require social media to build brand awareness, connect with their customers, and boost conversions.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eTo put all of the above to the test, we decided to utilise AI in the creation of a social media post celebrating \u003ca rel=\"noopener\" href=\"https://www.scotland.org/events/burns-night\" target=\"_blank\" title=\"Burns Night\"\u003eBurns’ Night\u003c/a\u003e. For this project, we leveraged AI technologies, including \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e for creating the poem and Photoshop Native AI Tools for image creation, to craft a \u003ca rel=\"noopener\" href=\"https://www.scotland.org/events/burns-night\" target=\"_blank\" title=\"Burns Night\"\u003eBurns’ Night\u003c/a\u003e post that not only commemorated the occasion but also showcased the potential of AI in marketing services.\u003c/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ciframe src=\"https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fradiatordigital%2Fposts%2Fpfbid022PFLhpaRMaPQ83qLxQuDuTcc4XsgVuh6LVBhNcvyqihLa8FnxkrJDE37j6GzJTMnl\u0026amp;show_text=true\u0026amp;width=500\" width=\"500\" height=\"648\" style=\"border: none; overflow: hidden; display: inline-block;\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\"\u003e\u003c/iframe\u003e\u003c/p\u003e5"])</script>
112<script>self.__next_f.push([1,"0e:[]\n50c:{\"markup\":\"$50d\",\"blocks\":\"$50e\"}\n50b:{\"alignment\":\"center\",\"title\":null,\"text\":\"$50c\",\"highlighedText\":null}\n50a:{\"contentType\":\"contentBlock\",\"id\":\"f6b4fe3c-3f79-4de8-a4c1-2bc13ad80df1\",\"properties\":\"$50b\"}\n509:{\"content\":\"$50a\",\"settings\":null}\n513:T5dc,\u003ch4 class=\"MsoNormal\"\u003eThe Power of AI in Content Creation:\u003c/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eAI has revolutionised the way content is created, allowing marketers to generate high-quality, personalised content at scale. By harnessing the power of \u003ca rel=\"noopener\" href=\"https://aws.amazon.com/what-is/nlp/\" target=\"_blank\" title=\"Natural Language Processing\"\u003enatural language processing (NLP)\u003c/a\u003e and machine learning algorithms, AI can analyse vast amounts of data, identify trends, and generate compelling copy tailored to specific audiences. This enables marketers to create engaging social media posts, blog articles, ad copies, and website content that resonate with their target demographic.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor our Burns' Night post, we employed \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e (previously known as \u003ca href=\"https://www.scotland.org/inspiration/scotlands-bard\" title=\"Scotland's Bard\"\u003eBard\u003c/a\u003e 😉), a state-of-the-art language model developed by Google, to generate the content. By inputting relevant keywords and prompts related to Burns' Night, such as Robert Burns quotes, Scottish culture, and traditional celebrations, Google Gemini generated captivating and informative copy that captured the essence of the occasion. The AI-generated content was not only well-written but also tailored to the search intent of the target audience, ensuring maximum visibility and engagement on social media platforms.\u003c/p\u003e514:[]\n512:{\"markup\":\"$513\",\"blocks\":\"$514\"}\n511:{\"alignment\":\"center\",\"title\":null,\"text\":\"$512\",\"highlighedText\":null}\n510:{\"contentType\":\"contentBlock\",\"id\":\"f71232d4-0ef1-4c31-9fff-0fa39fb6ab73\",\"properties\":\"$511\"}\n50f:{\"content\":\"$510\",\"settings\":null}\n51a:[]\n51b:{}\n519:{\"fo"])</script>
112<script>self.__next_f.push([1,"calPoint\":null,\"crops\":\"$51a\",\"id\":\"242f4406-f5ef-4315-b577-a7cd70f5ffbc\",\"name\":\"RABBIE BURNS Anim1\",\"mediaType\":\"Image\",\"url\":\"/media/abcc4jhp/rabbie-burns-anim1.gif\",\"extension\":\"gif\",\"width\":900,\"height\":900,\"bytes\":1651689,\"properties\":\"$51b\"}\n51d:[]\n51e:{}\n51c:{\"focalPoint\":null,\"crops\":\"$51d\",\"id\":\"5b2aa354-a283-4381-ad74-395011788d29\",\"name\":\"RABBIE BURNS Anim2\",\"mediaType\":\"Image\",\"url\":\"/media/kkrduw2d/rabbie-burns-anim2.gif\",\"extension\":\"gif\",\"width\":900,\"height\":900,\"bytes\":2860494,\"properties\":\"$51e\"}\n518:[\"$519\",\"$51c\"]\n517:{\"title\":\"The Image Process\",\"padding\":null,\"images\":\"$518\"}\n516:{\"contentType\":\"splitImageBlock\",\"id\":\"bf68ed69-bd66-4a0a-b705-a6b6ac9ed780\",\"properties\":\"$517\"}\n515:{\"content\":\"$516\",\"settings\":null}\n523:[]\n522:{\"markup\":\"\u003ch3\u003eEnhancing Creativity with AI-Generated Imagery:\u003c/h3\u003e\\n\u003cp class=\\\"MsoNormal\\\"\u003eIn addition to AI-powered content creation, we also utilised \u003ca rel=\\\"noopener\\\" href=\\\"https://www.adobe.com/uk/products/photoshop/ai.html\\\" target=\\\"_blank\\\" title=\\\"Photoshop AI Editing\\\"\u003ePhotoshop Native AI Tools\u003c/a\u003e to create the image accompanying our Burns' Night post. These AI-driven tools leverage advanced image recognition and editing techniques to enhance creativity and streamline the design process.\u003c/p\u003e\",\"blocks\":\"$523\"}\n521:{\"alignment\":\"center\",\"title\":null,\"text\":\"$522\",\"highlighedText\":null}\n520:{\"contentType\":\"contentBlock\",\"id\":\"611d3a6b-f66b-4d27-925f-1b7e75aa1d0a\",\"properties\":\"$521\"}\n51f:{\"content\":\"$520\",\"settings\":null}\n529:[]\n52a:{}\n528:{\"focalPoint\":null,\"crops\":\"$529\",\"id\":\"edc01987-8b1b-45b8-9059-944b13638ee4\",\"name\":\"Photoshop Ai\",\"mediaType\":\"Image\",\"url\":\"/media/qemnb1i1/photoshop-ai.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1278,\"bytes\":224847,\"properties\":\"$52a\"}\n527:[\"$528\"]\n526:{\"title\":null,\"scaling\":null,\"image\":\"$527\"}\n525:{\"contentType\":\"imageBlock\",\"id\":\"fa5e6a24-e0d7-42fd-b3e8-4f968345cca1\",\"properties\":\"$526\"}\n524:{\"content\":\"$525\",\"settings\":null}\n52f:T634,\u003ch4\u003eLeveraging Advanced Image Recognition:\u003c/h4\u003e\n\u003cp class=\"MsoNormal\"\u003eThrough AI-p"])</script>
112<script>self.__next_f.push([1,"owered image recognition, \u003ca rel=\"noopener\" href=\"https://www.adobe.com/uk/products/photoshop/generative-fill.html\" target=\"_blank\" title=\"Photoshop Generative Fill Tool\"\u003ePhotoshop's AI Generative Fill tool\u003c/a\u003e analyse visual elements and patterns to suggest creative enhancements, enabling designers to bring their visions to life with precision and efficiency. Starting with an image of \u003ca rel=\"noopener\" href=\"https://www.britannica.com/biography/Robert-Burns\" target=\"_blank\" title=\"Robert Burns\"\u003eRabbie Burns'\u003c/a\u003e face we were able to add a body, alter the background, change scenery and add in extras.\u003c/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUsing \u003ca rel=\"noopener\" href=\"https://gemini.google.com/\" target=\"_blank\" title=\"Google Gemini\"\u003eGoogle Gemini\u003c/a\u003e we were able to generate a a set of poems in the style of Robert Burns. By 'ingesting' a wealth of previous poems by Burns and others, Google Gemini was able to generate a poem that captured Burns' style but was tailored in content and tone to our specific prompts. It is recommended when using current AI tools to generate multiple options, and edit-down or select your preferred result while keeping-an-eye-out for oddities (the AI did unfortunately mistake the Scottish term \u003ca rel=\"noopener\" href=\"https://www.urbandictionary.com/define.php?term=Shite\" target=\"_blank\" title=\"Urban Dictionary\" data-anchor=\"?term=Shite\"\u003esh*te\u003c/a\u003e as a positive term, persistently including it in its output until we tailored our prompt to explicitly avoid the term!). \u003c/p\u003e530:[]\n52e:{\"markup\":\"$52f\",\"blocks\":\"$530\"}\n52d:{\"alignment\":null,\"title\":null,\"text\":\"$52e\",\"highlighedText\":null}\n52c:{\"contentType\":\"contentBlock\",\"id\":\"03bc5ee7-1a40-4182-a775-7004bd2225f0\",\"properties\":\"$52d\"}\n52b:{\"content\":\"$52c\",\"settings\":null}\n536:[]\n537:{}\n535:{\"focalPoint\":null,\"crops\":\"$536\",\"id\":\"835948d9-615d-4aa0-b98f-1b68e9cad17a\",\"name\":\"Google Gemini\",\"mediaType\":\"Image\",\"url\":\"/media/13efta03/google-gemini.jpg\",\"extension\":\"jpg\",\"width\":1700,\"height\":1036,\"bytes\":115284,\"properties\":\"$537\"}\n534:[\"$535\"]\n533:{\"title"])</script>
112<script>self.__next_f.push([1,"\":\"Google Gemini recently replaced Google Bard\",\"scaling\":null,\"image\":\"$534\"}\n532:{\"contentType\":\"imageBlock\",\"id\":\"2a569eb5-aa43-4e2c-9d6c-5644b85f0f0a\",\"properties\":\"$533\"}\n531:{\"content\":\"$532\",\"settings\":null}\n53c:Tbb7,"])</script>
112<script>self.__next_f.push([1,"\u003ch3\u003eDriving Results with AI-Powered Marketing Services:\u003c/h3\u003e\n\u003cp class=\"MsoNormal\"\u003eThe success of our Burns Night campaign demonstrates the immense potential of AI in driving results across various marketing services, including \u003ca href=\"/services/digital-marketing/paid-social-advertising/\" title=\"Paid Social Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eSocial Media\u003c/a\u003e, \u003ca href=\"/services/digital-marketing/seo-services/\" title=\"Search Engine Optimisation\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eSEO\u003c/a\u003e, \u003ca href=\"/services/digital-marketing/ppc-services/\" title=\"PPC Advertising\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003ePPC\u003c/a\u003e, and \u003ca href=\"/services/web-design-build/\" title=\"Web Design + Build\" data-start-item-path=\"radiator-digital\" data-start-item-id=\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\"\u003eWeb Design/Development\u003c/a\u003e. Through innovative applications like Google Gemini for crafting the poem and Photoshop's Generative AI tools for the image, AI played a pivotal role in curating captivating content that resonated with our audience.\u003c/p\u003e\n\u003ch4\u003eEnhancing User Experiences through Personalisation:\u003c/h4\u003e\n\u003cp\u003eAI-driven personalisation techniques enable marketers to deliver tailor-made experiences to individual users, fostering deeper engagement, bolstering brand loyalty, and ultimately driving higher conversion rates. By leveraging the capabilities of AI, we can create meaningful interactions that leave a lasting impression on our audience.\u003c/p\u003e\n\u003ch4\u003eAlternative AI Image/Text Generators:\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://openai.com/blog/chatgpt\" target=\"_blank\" title=\"ChatGPT\"\u003eOpenAI's Chat-GPT\u003c/a\u003e for Text Generation: \u003c/strong\u003eGPT-3 offers human-like text generation across diverse topics, making it versatile for content creation, copywriting, and translation tasks.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://openai.com/research/dall-e\" title=\"Dall-e\"\u003eOpenAI's DALL-E\u003c/a\u003e for Image Generation: \u003c/strong\u003eDALL-E translates textual descriptions into detailed and realistic images, ideal for visualization and illustration needs.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://research.nvidia.com/publication/2022-05_stylegan-nada-clip-guided-domain-adaptation-image-generators\" target=\"_blank\" title=\"StyleGAN-NADA\"\u003eNVIDIA's StyleGAN\u003c/a\u003e for Image Synthesis: \u003c/strong\u003eStyleGAN generates high-resolution, photorealistic images with fine control over visual attributes, perfect for virtual fashion, interior design, and advertising projects.\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https://deepdreamgenerator.com/\" target=\"_blank\" title=\"Deep Dream Generator\"\u003eDeep Dream Generator\u003c/a\u003e for Artistic Image Manipulation: \u003c/strong\u003eDeep Dream Generator transforms images into surreal artworks using deep learning algorithms, inspiring creativity in artists, designers, and photographers.\u003c/li\u003e\n\u003c/ul\u003e"])</script>
112<script>self.__next_f.push([1,"53d:[]\n53b:{\"markup\":\"$53c\",\"blocks\":\"$53d\"}\n53a:{\"alignment\":null,\"title\":null,\"text\":\"$53b\",\"highlighedText\":null}\n539:{\"contentType\":\"contentBlock\",\"id\":\"8ca963d2-e223-44cb-bdf4-ca228f3aa3b0\",\"properties\":\"$53a\"}\n538:{\"content\":\"$539\",\"settings\":null}\n543:[]\n544:{}\n542:{\"focalPoint\":null,\"crops\":\"$543\",\"id\":\"d6d12142-7ab5-421a-9a6d-4303ac783963\",\"name\":\"Chat Gpt\",\"mediaType\":\"Image\",\"url\":\"/media/iqqndvvv/chat-gpt.jpg\",\"extension\":\"jpg\",\"width\":1920,\"height\":1256,\"bytes\":313250,\"properties\":\"$544\"}\n541:[\"$542\"]\n540:{\"title\":\"OpenAI's Chat GPT is perhaps the best-known generative AI\",\"scaling\":null,\"image\":\"$541\"}\n53f:{\"contentType\":\"imageBlock\",\"id\":\"90c7c319-d6e4-40af-ab6d-6495e491134e\",\"properties\":\"$540\"}\n53e:{\"content\":\"$53f\",\"settings\":null}\n549:[]\n548:{\"markup\":\"\u003ch3 class=\\\"MsoNormal\\\"\u003eConclusion\u003c/h3\u003e\\n\u003cp class=\\\"MsoNormal\\\"\u003eAI represents a game-changing technology that is reshaping the digital marketing landscape. By harnessing the power of AI in content creation, marketers can unlock new levels of creativity, efficiency, and effectiveness in engaging with their target audience. As we continue to explore the possibilities of AI-driven solutions at Radiator Digital, we are confident that they will play a pivotal role in shaping the future of marketing services and driving sustainable growth for businesses in Glasgow and beyond.\u003c/p\u003e\",\"blocks\":\"$549\"}\n547:{\"alignment\":\"center\",\"title\":null,\"text\":\"$548\",\"highlighedText\":null}\n546:{\"contentType\":\"contentBlock\",\"id\":\"c76e7cd9-fbf2-4072-a9df-fefb62978cc7\",\"properties\":\"$547\"}\n545:{\"content\":\"$546\",\"settings\":null}\n4fc:[\"$4fd\",\"$502\",\"$509\",\"$50f\",\"$515\",\"$51f\",\"$524\",\"$52b\",\"$531\",\"$538\",\"$53e\",\"$545\"]\n4fb:{\"items\":\"$4fc\"}\n552:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n551:{\"path\":\"/news/2024/january/what-makes-a-successful-digital-partnership/\",\"startItem\":\"$552\"}\n553:{}\n550:{\"contentType\":\"newsDetail\",\"name\":\"What Makes A Successful Digital Partnership?\",\"createDate\":\"2024-01-11T13:23:21.37Z\",\"updateDate\":\"2025-10-16T14:22:25.29"])</script>
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112<script>self.__next_f.push([1,"ht be able to benefit your content and processes? Let's chat\",\"formPicker\":\"$563\"}\n561:{\"contentType\":\"contactBanner\",\"id\":\"35b92e4a-bbb0-4412-818f-4c9114f9543e\",\"properties\":\"$562\"}\n560:{\"content\":\"$561\",\"settings\":null}\n54b:[\"$54c\",\"$560\"]\n54a:{\"items\":\"$54b\"}\n4e5:{\"viewNext\":\"$4e6\",\"hideOnThisPage\":false,\"menuTitle\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"umbracoNaviHide\":false,\"hideFromSitemap\":false,\"hideInMenu\":false,\"hideChildMenu\":false,\"hidePageFromSearch\":false,\"sitemapPriority\":null,\"sitemapFrequency\":null,\"removeSiteNameTitlePostfix\":true,\"pageMenu\":null,\"bodyClass\":null,\"pageTitle\":\"AI in Digital Marketing: Burns' Night Case Study | Radiator Digital\",\"metaDescription\":\"Discover how Radiator Digital leveraged AI to create captivating content for Burns' Night, meeting the demand for relevance in social media marketing.\",\"additionalMeta\":null,\"metaKeywords\":\"$4ea\",\"noIndex\":false,\"noFollow\":false,\"umbracoUrlAlias\":null,\"umbracoUrlName\":null,\"umbracoInternalRedirectId\":null,\"redirectTo\":null,\"googleAnalyticsOverride\":null,\"googleTagManager\":null,\"googleAds\":null,\"googleAdsScripts\":null,\"structuredDataSchema\":\"$4eb\",\"ogTitle\":null,\"ogType\":null,\"ogImage\":null,\"ogImageWidth\":null,\"ogImageHeight\":null,\"ogUrl\":null,\"ogDescription\":null,\"ogSite_name\":null,\"twitterCard\":null,\"twitterSite\":null,\"twitterTitle\":null,\"twitterDescription\":null,\"twitterImage\":null,\"themeOverride\":null,\"summaryName\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"summaryImage\":\"$4ec\",\"summaryText\":\"$4f0\",\"newsTag1\":\"$4f2\",\"newsTag2\":null,\"isFeatured\":true,\"newsDate\":\"2024-02-27T00:00:00Z\",\"label\":\"Insight + Opinion\",\"newsTitle\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"contentBlocks\":\"$4fb\",\"generalBlocks\":\"$54a\"}\n4e2:{\"contentType\":\"newsDetail\",\"name\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"createDate\":\"2024-02-16T12:40:15.49Z\",\"updateDate\":\"2025-10-16T14:23:07.137Z\",\"route\":\"$4e3\",\"id\":\"cf45a"])</script>
112<script>self.__next_f.push([1,"ca2-61e0-4770-aadb-cc87a3074191\",\"properties\":\"$4e5\"}\n56a:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n569:{\"path\":\"/news/2024/january/what-makes-a-successful-digital-partnership/\",\"startItem\":\"$56a\"}\n56f:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n56e:{\"path\":\"/news/2023/november/local-seo-strategies-for-uk-businesses/\",\"startItem\":\"$56f\"}\n56d:{\"url\":null,\"queryString\":null,\"title\":\"Local SEO Strategies for UK Businesses\",\"target\":null,\"destinationId\":\"643e0d26-da6c-4d5b-8bbf-28d8df6764dc\",\"destinationType\":\"newsDetail\",\"route\":\"$56e\",\"linkType\":\"Content\"}\n56c:[\"$56d\"]\n570:[\"digital\",\"agency\",\"marketing\",\"digital marketing\",\"digital partnerships\",\"scottish agency\",\"glasgow digital agency\"]\n571:T6ab,\u003cscript type=\"application/ld+json\"\u003e\n{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://www.radiatordigital.com/news/2024/january/what-makes-a-successful-digital-partnership/\"\n  },\n  \"headline\": \"What Makes A Successful Digital Partnership?\",\n  \"description\": \"Radiator Digital intern Harry Amphlett explores the pillars of a successful digital partnership—quality, impact, and relationships—drawing insights from his experience working across diverse brands and projects.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Harry Amphlett\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Radiator Digital\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\"\n    }\n  },\n  \"image\": \"https://www.radiatordigital.com/_next/image?url=https%3A%2F%2Fcms.radiatordedicated.co.uk%2Fmedia%2Fvopnv3fn%2Fradiator_logo.svg\u0026w=256\u0026q=100\",\n  \"articleBody\": \"During his internship at Radiator Digital, Harry Amphlett researched what makes a successful digital partnership. He identified three core pillars: quality of the digital product, the impact it de"])</script>
112<script>self.__next_f.push([1,"livers, and the strength of the client-agency relationship. Quality encompasses visual appeal, usability, and client satisfaction. Impact refers to tailored solutions that meet client goals and stand out in the market. Relationships are built on trust, communication, and mutual understanding. Harry concludes that these pillars are interdependent and essential for long-term success in digital collaborations.\"\n}\n\u003c/script\u003e574:[]\n575:{}\n573:{\"focalPoint\":null,\"crops\":\"$574\",\"id\":\"06a79985-d0a0-44a4-bdd3-fa26abec7cd7\",\"name\":\"Radiator 167\",\"mediaType\":\"Image\",\"url\":\"/media/qomlobva/radiator-167.jpg\",\"extension\":\"jpg\",\"width\":2048,\"height\":1365,\"bytes\":476542,\"properties\":\"$575\"}\n572:[\"$573\"]\n577:[]\n576:{\"markup\":\"\u003cp\u003eFor a few weeks in December we were delighted to welcome Harry Amphlett as our latest intern. During his time with Radiator he worked closely with the whole team across a variety of brands and industries, looking into what makes a successful digital partnership.\u003c/p\u003e\",\"blocks\":\"$577\"}\n57b:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n57a:{\"path\":\"/news/news-tag-list-1/culture/\",\"startItem\":\"$57b\"}\n57c:{}\n579:{\"contentType\":\"newsTagItem\",\"name\":\"Culture\",\"createDate\":\"2023-03-22T07:11:24.087Z\",\"updateDate\":\"2023-06-05T11:47:12.547Z\",\"route\":\"$57a\",\"id\":\"c7dfdaf3-180c-4082-93a6-76dd06d95e6a\",\"properties\":\"$57c\"}\n57f:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n57e:{\"path\":\"/news/news-tag-list-1/insight-opinion/\",\"startItem\":\"$57f\"}\n580:{}\n57d:{\"contentType\":\"newsTagItem\",\"name\":\"Insight \u0026 Opinion\",\"createDate\":\"2023-03-22T07:12:12.673Z\",\"updateDate\":\"2023-06-05T11:47:29.067Z\",\"route\":\"$57e\",\"id\":\"629301bc-0142-441f-a2e8-88b838701e02\",\"properties\":\"$580\"}\n578:[\"$579\",\"$57d\"]\n588:[]\n589:{}\n587:{\"focalPoint\":null,\"crops\":\"$588\",\"id\":\"06a79985-d0a0-44a4-bdd3-fa26abec7cd7\",\"name\":\"Radiator 167\",\"mediaType\":\"Image\",\"url\":\"/media/qomlobva/radiator-167.jpg\",\"extension\":\"jpg\",\"width\":2048,\"height\":1365,\"bytes\":476542,\"properties\":\"$589\"}\n586:[\"$587\"]\n585:{\"title\":\"H"])</script>
112<script>self.__next_f.push([1,"arry\",\"scaling\":\"full-width\",\"image\":\"$586\"}\n584:{\"contentType\":\"imageBlock\",\"id\":\"f15c43d3-b299-41f2-a29d-56fa7e492728\",\"properties\":\"$585\"}\n583:{\"content\":\"$584\",\"settings\":null}\n58e:[]\n58d:{\"markup\":\"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFor a few weeks in December we were delighted to welcome Harry Amphlett as our latest intern. During his time with Radiator he worked closely with the whole team across a variety of brands and industries, after which he produced the following:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\",\"blocks\":\"$58e\"}\n58c:{\"alignment\":null,\"title\":null,\"text\":\"$58d\",\"highlighedText\":null}\n58b:{\"contentType\":\"contentBlock\",\"id\":\"81408fe3-1b39-49f2-bc0e-db2fb8b63724\",\"properties\":\"$58c\"}\n58a:{\"content\":\"$58b\",\"settings\":null}\n593:T7a2,\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eDuring my time interning at Radiator, I was tasked with researching and writing an article on what makes a successful digital partnership. I couldn't have found a better company than Radiator Digital to explore this topic - given they have twenty years of trading experience and success across all areas of digital. \u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eOf course, there are countless amounts of different and important aspects to what makes a digital partnership successful, however I have managed to narrow those down to a select few that appeal to me more and stand out from the rest. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eThose aspects I have chosen will be referred to as ‘\u003c/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW72030125 BCX0\"\u003epillars’\u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e. When discu"])</script>
112<script>self.__next_f.push([1,"ssing what makes a digital partnership successful, my mind is immediately drawn to three key elements, the pillars: the quality of the product produced, the (positive) impact the product makes and, lastly, the relationship and bond between the agency and the client. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003e\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW72030125 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW72030125 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW72030125 BCX0\"\u003eDespite their individuality, each pillar comes into play and is interdependent throughout all digital project deliveries. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e594:[]\n592:{\"markup\":\"$593\",\"blocks\":\"$594\"}\n591:{\"alignment\":null,\"title\":null,\"text\":\"$592\",\"highlighedText\":null}\n590:{\"contentType\":\"contentBlock\",\"id\":\"7e9f082f-ee16-4563-b464-f36bec1140c9\",\"properties\":\"$591\"}\n58f:{\"content\":\"$590\",\"settings\":null}\n599:[]\n598:{\"markup\":\"\u003ch4\u003ePillar number 1: Quality\u003c/h4\u003e\\n\u003cp\u003eFirst of all is quality of the digital product produced - encompassing its visual appeal, functionality and usability. Key to all successful partnerships for Radiator is first ensuring that the client is delighted with what is produced.  \u003c/p\u003e\\n\u003cp\u003eMoreover, every user experience through this digital product must be smooth and enjoyable, ensuring a positive experience – and, finally, the visual impact of what is produced must be high quality and in perfect condition for engaging and converting end-users.  \u003c/p\u003e\",\"blocks\":\"$599\"}\n59c:[]\n59d:{}\n59b:{\"focalPoint\":null,\"crops\":\"$59c\",\"id\":\"55786290-8f9a-48ac-b482-45f34281698f\",\"name\":\"Radiator 28\",\"mediaType\":\"Image\",\"url\":\"/media/szrhqvm0/radiator-28.jpg\",\"extension\":\"jpg\",\"width\":2048,\"height\":1365,\"bytes\":374406,\"properties\":\"$59d\"}\n59a:[\"$59b\"]\n597:{\"title\":null,\"text\":\"$598\",\"image\":\"$59a\"}\n596:{\"contentType\":\"splitTextBlock\",\"id\":\"4e629646-e505-45ed-be15-5a7351a95b2f\",\"properties\":\"$597\"}\n595:{\"content\":\"$596\",\"settings\":null}\n5a2:T495,\u003cdiv class=\"OutlineElement Ltr SCXW238560365 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class"])</script>
112<script>self.__next_f.push([1,"=\"NormalTextRun SCXW238560365 BCX0\"\u003ePillar number 2: Impact \u003c/span\u003e\u003c/h4\u003e\n\u003cp class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW238560365 BCX0\"\u003eSecond is the impact made through the digital asset (website or marketing campaign) – clearly a very important pillar. The impact of all digital assets plays a key role in all successful partnerships, which is why it's paramount that Radiator maximises all resources available to achieve the maximum benefit for its clients.\u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW238560365 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW238560365 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW238560365 BCX0\"\u003eI quickly learned that one of Radiator's most valuable offerings is the provision of a tailored product or solution – which meets the exact requirements of each client. I would say this tailored approach certainly offers Radiator and its clients with a market advantage, compared to other offerings that provide generic and off the shelf solutions that invariably force compromises or restrictions. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e5a3:[]\n5a1:{\"markup\":\"$5a2\",\"blocks\":\"$5a3\"}\n5a0:{\"alignment\":null,\"title\":null,\"text\":\"$5a1\",\"highlighedText\":null}\n59f:{\"contentType\":\"contentBlock\",\"id\":\"1cb868de-27a1-4335-9798-8ec57ef7407b\",\"properties\":\"$5a0\"}\n59e:{\"content\":\"$59f\",\"settings\":null}\n5aa:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n5a9:{\"path\":\"/global-resources/quotes/harry-amphlett/\",\"startItem\":\"$5aa\"}\n5ab:{}\n5a8:{\"contentType\":\"testimonial\",\"name\":\"Harry Amphlett\",\"createDate\":\"2024-01-11T16:46:38.993Z\",\"updateDate\":\"2024-01-22T17:31:10.227Z\",\"route\":\"$5a9\",\"id\":\"3267756c-1edb-4650-921e-db9d6c71c784\",\"properties\":\"$5ab\"}\n5a7:[\"$5a8\"]\n5a6:{\"quote\":\"$5a7\",\"isRight\":true}\n5a5:{\"contentType\":\"quoteBlock\",\"id\":\"278cc0c3-15ae-40b2-b634-99d1991e75e0\",\"properties\":\"$5a6\"}\n5a4:{\"content\":\"$5a5\",\"settings\":null}\n5b0:T5b0,\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003ch4 class=\"Paragraph SCXW179072845 BCX0\"\u003ePillar number 3: Relationships\u003c/h4\u003e\n\u003cp class=\"Paragraph SCXW17"])</script>
112<script>self.__next_f.push([1,"9072845 BCX0\"\u003eLast but by no means least is the strength of the client relationship. The relationship between both parties could arguably be one of the most important elements to forming a good digital partnership.  \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eEffective communication within the right environment, combined with honesty, trust, being open-minded and able to listen to other people's opinions and allowing their ideas to be shared - all play major roles.   \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eHaving a clear understanding across all stakeholders involved in a project is essential. It’s also important to make clear the value that both partners will receive – and I have seen for myself that here, at Radiator, client satisfaction always comes first.  \u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW179072845 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW179072845 BCX0\"\u003eGood personal connection and interactions with clients, knowing their wants and needs, maintaining communication, being as responsive as possible to help reach their goal - these are all high value aspects to a relationship that Radiator focuses on throughout all client projects. \u003c/p\u003e\n\u003c/div\u003e5b1:[]\n5af:{\"markup\":\"$5b0\",\"blocks\":\"$5b1\"}\n5b4:[]\n5b5:{}\n5b3:{\"focalPoint\":null,\"crops\":\"$5b4\",\"id\":\"cc5f39ad-9d01-47a5-92c8-d579e8f18411\",\"name\":\"Radiator 3\",\"mediaType\":\"Image\",\"url\":\"/media/vm2f5tab/radiator-3.jpg\",\"extension\":\"jpg\",\"width\":2048,\"height\":1365,\"bytes\":567490,\"properties\":\"$5b5\"}\n5b2:[\"$5b3\"]\n5ae:{\"title\":null,\"text\":\"$5af\",\"image\":\"$5b2\"}\n5ad:{\"contentType\":\"splitTextBlock\",\"id\":\"9aa2f394-2cd3-4d0f-9486-c0c6a0faefdd\",\"properties\":\"$5ae\"}\n5ac:{\"content\":\"$5ad\",\"settings\":null}\n5ba:T4c4,\u003cdiv class=\"OutlineElement Ltr SCXW198514906 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW198514906 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eWhilst each individual pillar has its own pros and cons, each contributes to forming a successful"])</script>
112<script>self.__next_f.push([1," digital partnership in my view. \u003c/span\u003e \u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW198514906 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW198514906 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eThe \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003equality \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eof the digital product that’s produced, the presentation, the look and feel, the \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eimpact \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003ethat the product has - what works and what doesn't, and, of course, the \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003erelationship \u003c/span\u003e\u003cspan class=\"NormalTextRun SCXW198514906 BCX0\"\u003eside of all client partnerships; having a strong bond and trust between all parties - leading to consistently positive outcomes and enabling challenges to be faced and overcome together with confidence. \u003c/span\u003e \u003c/p\u003e\n\u003c/div\u003e5bb:[]\n5b9:{\"markup\":\"$5ba\",\"blocks\":\"$5bb\"}\n5b8:{\"alignment\":null,\"title\":\"In summary\",\"text\":\"$5b9\",\"highlighedText\":null}\n5b7:{\"contentType\":\"contentBlock\",\"id\":\"6f78d769-8487-4d42-9c12-18ad13e2917a\",\"properties\":\"$5b8\"}\n5b6:{\"content\":\"$5b7\",\"settings\":null}\n582:[\"$583\",\"$58a\",\"$58f\",\"$595\",\"$59e\",\"$5a4\",\"$5ac\",\"$5b6\"]\n581:{\"items\":\"$582\"}\n5c4:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n5c3:{\"path\":\"/news/2023/november/local-seo-strategies-for-uk-businesses/\",\"startItem\":\"$5c4\"}\n5c5:{}\n5c2:{\"contentType\":\"newsDetail\",\"name\":\"Local SEO Strategies for UK Businesses\",\"createDate\":\"2023-11-14T16:11:15.457Z\",\"updateDate\":\"2024-01-19T12:08:52.233Z\",\"route\":\"$5c3\",\"id\":\"643e0d26-da6c-4d5b-8bbf-28d8df6764dc\",\"properties\":\"$5c5\"}\n5c8:{\"id\":\"5d2b3a4f-7b43-4f1d-8fc1-eb9b49c93925\",\"path\":\"radiator-digital\"}\n5c7:{\"path\":\"/news/2023/october/black-friday-how-to-build-your-marketing-strategy/\",\"startItem\":\"$5c8\"}\n5c9:{}\n5c6:{\"contentType\":\"newsDetail\",\"name\":\"Black Friday: How to Build Your Marketing Strategy\",\"createDate\":\"2023-10-"])</script>
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112itle\":\"Agentic Checkout: The SMB Essentials for AI Checkout\",\"text\":\"\u003cp\u003eLearn about the essentials you're business will need to be AI Checkout ready in 2026!\u003c/p\u003e\",\"imageUrl\":\"/media/yjbmkgaa/rad-agenticsearchecom-2.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2026/january/agentic-checkout-the-smb-essentials-for-ai-checkout/\",\"newsDate\":\"2026-01-21T00:00:00Z\"},{\"id\":18527,\"tags1\":[\"News\",\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"How is Google Shopping AI changing eCommerce?\",\"text\":\"\u003cp\u003eLearn how Google Shopping AI and Agentic Checkout are changing the face of e-commerce.\u003c/p\u003e\",\"imageUrl\":\"/media/bkveo3oy/shopping-ai.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/december/how-is-google-shopping-ai-changing-ecommerce/\",\"newsDate\":\"2025-12-12T00:00:00Z\"},{\"id\":18496,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Draft: From Chat to Checkout: The Dawn of \\\"Agentic Commerce\\\"\",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eIn late September 2025, OpenAI introduced a new feature called Instant Checkout that allows users to buy products directly within ChatGPT's interface - no redirects, no leaving the chat. Initially, the feature supports U.S. Etsy sellers, and OpenAI says over a million Shopify merchants will follow.\u003c/p\u003e\",\"imageUrl\":\"\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/october/draft-from-chat-to-checkout-the-dawn-of-agentic-commerce/\",\"newsDate\":\"2025-10-06T00:00:00Z\"},{\"id\":18416,\"tags1\":[\"Stories\",\"News\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Ecosia: The Future of Search?\",\"text\":\"\u003cp\u003eMeet the search engine taking on Google.\u003c/p\u003e\",\"imageUrl\":\"/media/2svjafc4/ecosia-banner.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/april/ecosia-the-future-of-search/\",\"newsDate\":\"2025-04-25T00:00:00Z\"},{\"id\":18376,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Website Design Trends\",\"text\":\"\u003cp\u003eLast month, we were delighted to welcome Amy Costello as our latest intern. During her time with us, she researched website design trends and how the Radiator site has incorporated these.\u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/qbyhgkkj/website-graphic.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/april/website-design-trends/\",\"newsDate\":\"2025-04-04T00:00:00Z\"},{\"id\":18403,\"tags1\":[\"Culture\",\"Team\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"British Science Week 2025 \",\"text\":\"\u003cp\u003eWe partnered with Blairdardie Primary School to celebrate British Science Week 2025.\u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/gmib1lb0/bsw_rgb_hi_pos.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/march/british-science-week-2025/\",\"newsDate\":\"2025-03-19T00:00:00Z\"},{\"id\":18268,\"tags1\":[\"News\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Striving to B Better \",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eAs a B Corporation Radiator has demonstrated that it balances purpose and profit, and being legally required to consider the impact of our decisions on employees, customers, suppliers, our community and the environment.\u003c/p\u003e\",\"imageUrl\":\"/media/phibo4ef/b-corp-hero.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2025/january/striving-to-b-better/\",\"newsDate\":\"2025-01-22T00:00:00Z\"},{\"id\":17246,\"tags1\":[\"News\",\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"The Advancement of AI in Google Search\",\"text\":\"\u003cp\u003eAI advancements in Google are reshaping how we find information and optimise online presence. With the introduction of new features like AI Overviews, search results are delivering quick, concise summaries of relevant content that are enhancing user experience, but shifting the SEO landscape.\u003c/p\u003e\",\"imageUrl\":\"/media/s3lkrdj4/rad-googleai-01-sq.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/october/the-advancement-of-ai-in-google-search-impacts-on-seo-and-marketing-strategies/\",\"newsDate\":\"2024-10-28T00:00:00Z\"},{\"id\":15218,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"t
112itle\":\"Introducing Google Expertise into Smart Customer Journey Mapping \",\"text\":\"\u003cp\u003eThis article explores how we fold real user data into online solutions for our clients. \u0026nbsp;\u003c/p\u003e\",\"imageUrl\":\"/media/u20lz143/action.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/august/introducing-google-expertise-into-smart-customer-journey-mapping/\",\"newsDate\":\"2024-08-19T00:00:00Z\"},{\"id\":15213,\"tags1\":[\"News\",\"New Work\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"ESG Tech Serv Ltd - New Partnership\",\"text\":\"\u003cp\u003eRadiator is excited to announce that we are partnering with\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003ca rel=\\\"noopener noreferrer\\\" href=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" target=\\\"_blank\\\" class=\\\"c-link\\\" data-stringify-link=\\\"https://www.linkedin.com/company/esg-tech-serv-ltd/\\\" data-sk=\\\"tooltip_parent\\\"\u003eESG Tech Serv Ltd\u003c/a\u003e\u003cspan\u003e\u0026nbsp;to develop a brand new e-commence platform that will showcase their extensive product offering and expertise in HVAC, Refrigeration, Electrical and Catering solutions.\u003c/span\u003e\u003c/p\u003e\",\"imageUrl\":\"/media/jb4eu54s/esg01.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/july/esg-tech-serv-ltd-new-partnership/\",\"newsDate\":\"2024-07-23T00:00:00Z\"},{\"id\":13208,\"tags1\":[\"News\",\"New Work\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Wemyss Distillers Appoint Radiator to Form the Perfect Blend\",\"text\":\"\u003cp\u003eRadiator Digital is pleased to announce that we're now working in partnership with Wemyss Distillers to work on their brands.\u003c/p\u003e\",\"imageUrl\":\"/media/vluh3cfo/whatsapp-image-2024-05-24-at-131125.jpeg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/may/wemyss-distillers-appoint-radiator-to-form-the-perfect-blend/\",\"newsDate\":\"2024-05-24T00:00:00Z\"},{\"id\":12206,\"tags1\":[\"News\",\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Google Analytics Transition: Farewell UA\",\"text\":\"\u003cp\u003eGoogle's transition from Universal Analytics (UA) to Google Analytics 4 (GA4) is reaching its final stages.\u003c/p\u003e\\n\u003cp\u003eWith the completion of UA's decommissioning on July 1, 2024, users are urged to migrate promptly to prevent data loss.\u003c/p\u003e\\n\u003cp\u003eThis marks the conclusion of a phased-out process that began in Q1 of 2023, during which Google has been reallocating resources to GA4.\u003c/p\u003e\\n\u003cp\u003eIn this article, we provide a comprehensive overview of the transition and offer guidance on preparing for the inevitable end of Universal Analytics.\u003c/p\u003e\",\"imageUrl\":\"/media/uejntp2s/thumbnail.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/may/google-analytics-transition-farewell-ua/\",\"newsDate\":\"2024-05-21T00:00:00Z\"},{\"id\":11173,\"tags1\":[\"News\",\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Harnessing the Power of AI in Digital Marketing: A Burns' Night Case Study\",\"text\":\"\u003cp class=\\\"MsoNormal\\\"\u003eSocial media, for better and for worse, has become an integral part of our daily lives, and its growth and influence show no signs of slowing down. With millions of users engaging on platforms like Instagram, Facebook, Twitter, and TikTok, the demand for captivating and relevant content is higher than ever.\u003c/p\u003e\",\"imageUrl\":\"/media/bx5antio/rabbie-burns.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/february/harnessing-the-power-of-ai-in-digital-marketing-a-burns-night-case-study/\",\"newsDate\":\"2024-02-27T00:00:00Z\"},{\"id\":10140,\"tags1\":[\"Culture\",\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"What Makes A Successful Digital Partnership?\",\"text\":\"\u003cp\u003eFor a few weeks in December we were delighted to welcome Harry Amphlett as our latest intern. During his time with Radiator he worked closely with the whole team across a variety of brands and industries, looking into what makes a successful digital partnership.\u003c/p\u003e\",\"imageUrl\":\"/media/qomlobva/radiator-167.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2024/january/what-makes-a-successful-digital-partnership/\",\"newsDate\":\"2024-01-12T00:00:00Z\"},{\"id\":10132,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"t
112itle\":\"Local SEO Strategies for UK Businesses\",\"text\":\"\",\"imageUrl\":\"/media/ezjpbuxu/rad-guide-seo.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/november/local-seo-strategies-for-uk-businesses/\",\"newsDate\":\"2023-11-24T00:00:00Z\"},{\"id\":10125,\"tags1\":[\"Insight \u0026 Opinion\",\"Resources\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Black Friday 2023: How to Build Your Marketing Strategy\",\"text\":\"\u003cp\u003eDid anyone say Black Friday? Yes, that’s right, one of the most anticipated shopping events of the year, offering businesses a golden opportunity to boost their sales and revenue, is on the horizon. \u003c/p\u003e\",\"imageUrl\":\"/media/rzbd4144/black_friday-thumbnail.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/october/black-friday-how-to-build-your-marketing-strategy/\",\"newsDate\":\"2023-10-20T00:00:00Z\"},{\"id\":9075,\"tags1\":[\"New Work\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"'Planting' the Seeds for Further Success with Martin Plant Hire\",\"text\":\"\u003cp\u003eRadiator have been appointed to work in partnership with Martin Plant Hire on their new web development project.\u003c/p\u003e\",\"imageUrl\":\"/media/1uqccf1y/x.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/august/planting-the-seeds-for-further-success-with-martin-plant-hire/\",\"newsDate\":\"2023-08-23T00:00:00Z\"},{\"id\":6966,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Google Analytics 4: What You Need to Know\",\"text\":\"\u003cp\u003eExplore \u003cem\u003eGoogle Analytics 4\u003c/em\u003e, the next generation of Analytics which collects event-based data from both websites and apps\u003c/p\u003e\",\"imageUrl\":\"/media/yvkh4fzn/laptop-ga.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/may/google-analytics-4-what-you-need-to-know/\",\"newsDate\":\"2023-05-24T00:00:00Z\"},{\"id\":2306,\"tags1\":[\"News\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Brunton Theatre appoint Radiator Digital to Build New Website\",\"text\":\"\u003cp\u003eBrunton Theatre appoint Radiator Digital to Build New Website\u003c/p\u003e\",\"imageUrl\":\"/media/pk0fjvdx/brunton.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/april/brunton-theatre-appoint-radiator-digital-to-build-new-website/\",\"newsDate\":\"2023-04-11T00:00:00Z\"},{\"id\":1275,\"tags1\":[\"Team\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Meet Russell, our new SEO Specialist\",\"text\":\"\u003cp\u003eCome and say hello to our new SEO expert, Russell.\u003c/p\u003e\",\"imageUrl\":\"/media/blxbpfoy/artboard-1.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/april/meet-russell-our-new-seo-specialist/\",\"newsDate\":\"2023-04-10T00:00:00Z\"},{\"id\":6967,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Interview with Louise from North East Scotland Pension Fund\",\"text\":\"\u003cp\u003eWe were delighted when Louise from NESPF agreed to a coffee and chat and open up on our recent re-brand and website redevelopment work - we hope you find Louise's experience insightful.\u003c/p\u003e\",\"imageUrl\":\"/media/hzkb00hr/nespf-phone-sq.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/april/interview-with-louise-from-north-east-scotland-pension-fund/\",\"newsDate\":\"2023-04-04T00:00:00Z\"},{\"id\":1277,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Access Gamma - The Perfect CRM Partner for Attraction Websites\",\"text\":\"\u003cp\u003eWe have experience in a number of different CRM solutions and our partnership with Access Gamma goes from strength to strength.\u003c/p\u003e\",\"imageUrl\":\"/media/bflpouxx/access-gama-stack-8.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/march/access-gamma-the-perfect-crm-partner-for-attraction-websites/\",\"newsDate\":\"2023-03-20T00:00:00Z\"},{\"id\":6968,\"tags1\":[\"Insight \u0026 Opinion\",\"Culture\"],\"tags2\":null,\"isFeatured\":false,\"t
112itle\":\"International Women's Day 2023\",\"text\":\"\u003cp\u003eThis year we sat down with Molly, Christina and Louise and asked what IWD means to them, and how we can all help make the digital industry more inclusive.\u003c/p\u003e\",\"imageUrl\":\"/media/flmlwlys/women-instagram-post-international-women-s-day.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/march/international-womens-day-2023/\",\"newsDate\":\"2023-03-08T00:00:00Z\"},{\"id\":2557,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Umbraco 11: The Time is Now\",\"text\":\"\u003cp class=\\\"scroll-item\\\"\u003e\u003cstrong\u003eThe time to upgrade to the latest Umbraco version 11 is now.\u003c/strong\u003e Enhanced performance, tighter security, even more content flexibility, and a range of accessibility options are just some of the feature update highlights that will make your content editor's life easier and boost your online presence further.  \u003c/p\u003e\\n\u003cp class=\\\"scroll-item\\\"\u003e \u003c/p\u003e\",\"imageUrl\":\"/media/ndhbrp3j/umbraco-v11-thumb.png\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2023/february/umbraco-11-the-time-is-now/\",\"newsDate\":\"2023-02-08T00:00:00Z\"},{\"id\":2559,\"tags1\":[\"Culture\",\"News\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Radiator Turns 20: An Interview with Our Founders\",\"text\":\"\u003cp\u003eHow time flies! It was in 2002, while working in the design department of the Picardy media agency, that co-founders Stephen Hunter and Fraser Hogg took the leap into entrepreneurship and together set up Radiator Digital.\u003c/p\u003e\",\"imageUrl\":\"/media/oa1bako0/1c7b63294405690ce5ea3d08c0b0663d-xxlarge.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2022/october/radiator-turns-20-an-interview-with-our-founders/\",\"newsDate\":\"2022-10-26T00:00:00Z\"},{\"id\":2560,\"tags1\":[\"Culture\",\"RADLabs\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"RadLabs - August '22\",\"text\":\"\u003cp\u003eWelcome to RadLabs, where our team of experts delve a little deeper into areas of the industry they’re keen to learn more about!\u003c/p\u003e\",\"imageUrl\":\"/media/fo0d1wkm/361a6429.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2022/august/radlabs-august-22/\",\"newsDate\":\"2022-08-17T00:00:00Z\"},{\"id\":2578,\"tags1\":[\"Culture\",\"News\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Radiator Beach Day '22\",\"text\":\"\u003cp\u003eTime to break out the office and celebrate, with our annual summer day out.\u003c/p\u003e\",\"imageUrl\":\"/media/4kafzigj/361a7218.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2022/august/radiator-beach-day-22/\",\"newsDate\":\"2022-08-12T00:00:00Z\"},{\"id\":2568,\"tags1\":[\"Team\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Meet Conner, our new Gordon-Ramsay-wannabe developer!\",\"text\":\"\u003cp\u003eCome say hello to our new front end developer, Conner.\u003c/p\u003e\",\"imageUrl\":\"/media/ukjhmiet/connor.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2021/february/meet-conner-our-new-gordon-ramsay-wannabe-developer/\",\"newsDate\":\"2021-02-10T00:00:00Z\"},{\"id\":2561,\"tags1\":[\"New Work\"],\"tags2\":null,\"isFeatured\":false,\"title\":\"Award Winning Digital Branding for BOHO\",\"text\":\"\u003cp\u003eWe’re delighted to see BOHO pick up ‘SME Creative Client of the Year’ at this year’s NODS, with International recognition for our broad range of online and offline work with BOHO and with a particular focus on differentiation, culture and performance.\u003c/p\u003e\",\"imageUrl\":\"/media/50klvwzs/boho_image.jpg\",\"highlightText\":null,\"videoUrl\":null,\"url\":\"https://www.radiatordigital.com/news/2020/october/award-winning-digital-branding-for-boho/\",\"newsDate\":\"2020-10-15T00:00:00Z\"},{\"id\":2562,\"tags1\":[\"Insight \u0026 Opinion\"],\"tags2\":null,\"isFeatured\":false,\"t
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