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115        <h3 class="gray text-center franklin" style="margin: 1em 0; text-transform: uppercase; font-size: 1rem; letter-spacing: .03rem;">
116            CHARM is A Customer Support app Coming IN 2020!
117        </h3>
118
119		<h1 class="my-4 mb-3 text-center animated heartBeat loud" style="animation-delay: 1s;">
120        Cure Customer Support Fatigue
121    </h1>
122
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126
127    <h3>
128      <span>You didn’t ever want to hate hearing from your customers.</span>
129    </h3>
130    <p>
131      You wanted to <em>do it better</em>. You wanted to <em>see</em> the difference you were making 
132      in your customers’ lives. You wanted to talk to &amp; learn from the folks who use your products every day.
133    </p>
134    
135    
136    <h3>
137      <span>And yet you find yourself avoiding (and cursing at) your support inbox.</span>
138    </h3>
139    <p>
140      It&rsquo;s full of <em>email bombs</em>: innocent-looking emails that hide a lot of work &amp; obligation &amp; delay.
141    </p>
142    <p>
143      Emails you read &amp; Mark As Unread-ed because you weren&rsquo;t sure how to solve that problem right then. Emails you left in your inbox to &ldquo;remind&rdquo; you of something you need to do, something you need to investigate, somebody you need to talk to, somebody or something you&rsquo;re waiting on.
144    </p>
145    <p>
146      It&rsquo;s incredibly frustrating when you read an email, can&rsquo;t fix it or solve it right away, and so you feel like you can&rsquo;t reply because if you do, the email will leave the inbox (without a lot of effort to bring it back). 
147    </p>
148    <p>
149      When all you see are emails to &ldquo;remind&rdquo; you, you have to waste precious cycles remembering <em>remind you of WHAT?</em>
150    </p>
151    <p>
152      Your inbox is full of festering, murky, potentially <em>explosive</em> little bombs.
153    </p>
154    <p>
155      Is it any wonder you don&rsquo;t want to look at it?
156    </p>
157    
158    
159    <h3>
160      <span>Your support process is a source of friction &amp; stress for you &amp; your team.</span>
161    </h3>
162    <p>
163      And hey, if you can’t handle the bomb, what are you forced to do? Hand it over to somebody else on your team. It’s a hot potato of guilt!
164    </p>
165    <p>
166      Of course, your team members have the same reasons for avoiding those little email bombs that you do: uncertainty, overwhelm, lack of clarity, lack of knowing what to do with it &amp; after it.
167    </p>
168    <p>
169      Even if they read the email, come up with the same course of action as you, then take that course of action — and solve the underlying <em>problem</em> that created the email… then what? Are they the best person to write the customer back? If not, how do you handle that hand-off?
170    </p>
171    <p>
172      The “finishing” of each customer support sequence is unclear. So it doesn’t get done.
173    </p>
174    <p>
175      And everybody gets ticked at everybody else.
176    </p>
177
178    
179    <h3>
180      <span>You’re forced to do the same thing over &amp; over again.</span>
181    </h3>
182    <p>
183      Say 20 customers write in with the same bug, the same question, or the same feature request. Not all at once, but over time.
184    </p>
185    <p>
186      You’re forced to treat each customer message as a separate <em>ticket</em>, aren’t you? As if it was unique.
187    </p>
188    <p>
189      What if you’ve fixed the bug, or implemented the feature, and want to let them know it’s been done? You’d have to dig through past emails using search terms and hope all those customers used the same words.
190    </p>
191    <p>
192      So the circle is left open. Opportunities for making your customers happy are lost.
193    </p>
194    <p>
195      And on top of all that…
196    </p>
197
198
199    <h3>
200      <span>You’re drowning in raw data &amp; can’t spend hours to crunch it by hand.</span>
201    </h3>
202    <p>
203      Do you know which bugs affect the most customers?
204    </p>
205    <p>
206      How many of the emails in your inbox are from free customers, paying customers, or sales prospects?
207    </p>
208    <p>
209      Which feature request has been made repeatedly by your highest-paying customers only?
210    </p>
211    
212      
213    <h3>
214      <span>We know exactly how you feel.</span>
215    </h3>
216    <p>
217      That’s how we felt 12 months ago. Every hair-pulling, anxiety-producing, guilt-avoiding second of it.
218    </p>
219    <p>
220      We were doing support for our first subscription web app, our ebook, and our training workshops. We were going <em>crazy</em>.
221    </p>
222    <p>
223      We tried every piece of software out there. They didn’t only not help, they actively <em>hurt</em>.
224    </p>
225
226    
227    <h3>
228      <span>It’s not you… it’s your tool.</span>
229    </h3>
230    <p>
231      All those problems we just talked about? The ones you nodded your head to?
232    </p>
233    <p>
234      Those are <em>problems</em> created by <em>software</em>.
235    </p>
236    <p>
237      And these problems can be <em>cured</em> by software, too.
238    </p>
239    <p>
240      So we decided to <em>make customer support better</em>.
241    </p>
242
243
244    <h2>
245      <span>Charm is the cure.</span>
246    </h2>
247    <p>
248      We designed Charm from the ground up to fix those exact problems (and more).
249    </p>
250    <p>
251      <strong>Charm does a <em>lot</em> of things, but the very first thing it does is <em>help you create a sensible process</em>.</strong>
252    </p>
253    <p>
254      Here’s how Charm will change your support life:
255    </p>
256    <ul>
257      <li>Never wait to answer a customer again</li>
258      <li>Empty your inbox… without the fear of losing your work</li>
259      <li>Learn what your customers want the most — with no extra work</li>
260      <li>Give your customers 360° support (after you fix their bug, or add their feature) — in seconds</li>
261      <li>Get absolutely clear on what needs to get done, by whom, and when</li>
262      <li>See what your team is working on (live!)</li>
263    </ul>
264    <p>
265      Charm helps you separate the act of <em>answering</em> an email from the act of <em>doing the work that email implies</em>. You’ll never have to keep an email in your inbox to remind you ever again.
266    </p>
267    
268    <p>
269      <strong>With Charm, you never have to wait to answer your customers.</strong> If there’s more work involved than a simple answer, you can create a case — which includes to-dos, messages, and multiple team members.
270    </p>
271    
272    <p>
273      <strong>Make your customers happy, &amp; get business intelligence for free.</strong> Whenever a customer has a bug, or a feature request, or an idea, you can write them back immediately — and then create a case to track the work itself.
274    </p>
275    
276    <p>
277      Then when the next 10 customers write you about the same thing, you can add them to the same case.
278    </p>
279    <p>
280      You can then see how many of your customers want a certain feature, or have a certain bug. That’ll make it so much easier to choose what to tackle next.
281    </p>
282    <p>
283      Plus, when you fix the bug (or create the feature!), you have all the customers <em>in the same place</em> so you can write them easily, at once. They’ll love it — you remembered them!
284    </p>
285    <p>
286      That’s the power of 360-degree support. Plus customer insight you can bank on. With no extra work!
287    </p>
288    
289    <p>
290      <strong>Make work clear, &amp; you’ll actually do it.</strong> Every case in Charm is its own little mini project management tool, with the power to supp
290ort how you <em>really</em> work.
291    </p>
292    <p>
293      Discuss with your team, see who’s working on what, create &amp; check off to-dos, keep the case on your menu bar (the pin!) and even poke your team members if they’ve gotten distracted.
294    </p>
295
296    <p>
297      <strong>Charm helps you stay in touch &amp; on top.</strong> Charm is designed to be <em>live</em>. You can see when your team is working on incoming customer emails. When somebody creates a case, assigns you a to-do, or adds a note to a case… it pops up on your screen immediately.
298    </p>
299    <p>
300      And when you’re deep into a case, pin it to the top of your Charm screen so it’s easy to jump to whenever you need it.
301    </p>
302
303    <p>
304      <strong>Charm leaves your customers smiling.</strong> Not only does Charm help you be <em>so much more</em> responsive to your customers, they’ll never even know you’re using it. Charm emails look just like regular old emails. They don’t have to register or stomach ugly templates, or hear that “Your case has been marked closed.”
305    </p>
306
307    <p>
308      Your customers remain blissfully ignorant of how your customer support sausage is made. The way it should be.
309    </p>
310
311    <p>
312      <strong>Charm is clean, clear, satisfying to use — and pretty.</strong>
313      Because, let’s face it: you spend a lot of time in your support tool. It should be a source of pleasure.
314    </p>
315    
316    <p>
317      <strong>And, believe it or not, a lot more.</strong> Charm can improve your support process in a million other ways, and we’re always adding more.
318    </p>
319	</div>
320
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324    
325    <h2 class="my-0">Be the first to get access to Charm</h2>
326   
327    <p class="my-2 mb-3">Join our beta invite announcement list below:</p>
328    
329    <div style="display: flex;">
330      <div style="display: flex; width:100%; padding-right: .5em; ">
331      <input type="email" placeholder="Enter Your Email" name="email" required style="width:100%; padding-left: .5em;" />
332      <span style="position: absolute; left: -5000px;" aria-hidden="true"><input type="text" name="a_password" tabindex="-1" value="" autocomplete="off" /></span>
333      </div>
334  
335      <div style="display: flex;width:100%;">
336        <button type="submit" style="width:100%; cursor: pointer;">
337          Request Access
338        </button>
339      </div>
340    </div>
341  
342    <p class="small">You'll get an email once Charm is ready, plus occasional updates about the product.</p>
343  </form>
344
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