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1<!DOCTYPE html><html lang="en-GB" class="text-white bg-bg -z-50"><head><noscript>Your browser does not support JavaScript! This site works best with javascript ( and by best only ).</noscript><title>AI Transformation Consulting | Antler Digital</title><meta name="description" content="Expert AI transformation consulting that uncovers root problems and delivers strategic AI solutions. Beyond automation, real business transformation."/><meta name="viewport" content="width=device-width, initial-scale=1"/><meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"/><link rel="canonical" href="https://antler.digital/ai-transformation"/><meta name="keywords" content="AI transformation consultant, AI strategy consulting, AI digital transformation, AI business transformation"/><meta property="og:url" content="https://antler.digital/ai-transformation"/><meta property="og:type" content="website"/><meta property="og:title" content="AI Transformation Consulting | Antler Digital"/><meta property="og:description" content="Expert AI transformation consulting that uncovers root problems and delivers strategic AI solutions. Beyond automation, real business transformation."/><meta property="og:site_name" content="Antler Digital"/><meta property="og:locale" content="en_GB"/><meta property="og:image" content="https://antler.digital/images/antler-og-image.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="AI Transformation Consulting | Antler Digital"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:url" content="https://antler.digital/ai-transformation"/><meta name="twitter:title" content="AI Transformation Consulting | Antler Digital"/><meta name="twitter:description" content="Expert AI transformation consulting that uncovers root problems and delivers strategic AI solutions. Beyond automation, real business transformation."/><meta name="twitter:site" content="@antlerdigital"/><meta name="twitter:creator" content="@AntlerDigital"/><meta name="twitter:image" content="https://antler.digital/images/antler-og-image.png"/><meta name="twitter:image:alt" content="AI Transformation Consulting | Antler Digital"/><link rel="alternate" hrefLang="en-GB" href="https://antler.digital/ai-transformation"/><link rel="alternate" hrefLang="en" href="https://antler.digital/ai-transformation"/>
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1<section class="relative overflow-hidden bg-gradient-to-b from-[#1a1a1a] via-[#121212] to-black text-white"><div class="absolute inset-0 pointer-events-none"><div class="absolute -top-24 left-1/2 h-[480px] w-[480px] -translate-x-1/2 rounded-full bg-gradient-to-r from-pink-500/40 via-purple-500/30 to-orange-400/40 bg-[length:220%_220%] animate-gradient-slow blur-3xl" style="opacity:0;transform:scale(0.9)"></div><div class="absolute bottom-0 left-0 right-0 h-40 bg-gradient-to-t from-black/90 to-transparent" style="opacity:0;transform:translateY(40px)"></div></div><div class="relative mx-auto max-w-6xl px-6 pb-24 pt-32 sm:px-8 sm:pt-40"><div class="mx-auto flex max-w-4xl flex-col items-center text-center"><span class="mb-6 inline-flex items-center rounded-full border border-white/20 bg-white/5 px-4 py-1 text-sm uppercase tracking-[0.2em] text-white/80" style="opacity:0;transform:translateY(-10px)">Strategic AI Transformation</span><h1 class="__variable_75c5d5 font-serif text-4xl sm:text-5xl md:text-6xl" style="opacity:0;transform:translateY(20px)">Let’s transform your business with AI (the right way)</h1><p class="mt-8 max-w-3xl text-lg text-white/80 sm:text-xl" style="opacity:0;transform:translateY(20px)">Here’s the thing about AI transformation: most companies do it backwards. They buy the shiniest AI tool and then frantically search for problems to solve with it. That’s like buying a sports car and then figuring out where you need to go.</p><p class="mt-4 max-w-3xl text-lg text-white/80 sm:text-xl" style="opacity:0;transform:translateY(20px)">We start with your actual business problems (the ones keeping you up at 3am) and then work out if AI is genuinely the answer. Sometimes it is. Sometimes it spectacularly isn’t. Either way, you’ll know.</p><div class="mt-12 flex w-full flex-col items-center gap-4 sm:flex-row sm:justify-center" style="opacity:0;transform:translateY(20px)"><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap focus-visible:outline-none disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg]:size-4 [&amp;_svg]:shrink-0 dark:focus-visible:ring-neutral-300 bg-neutral-900 hover:bg-neutral-900/90 dark:bg-neutral-50 dark:text-neutral-900 dark:hover:bg-neutral-50/90 h-10 relative w-full sm:w-auto !h-auto rounded-full bg-gradient-to-r from-pink-500 via-purple-500 to-orange-400 px-8 py-3 text-base font-semibold text-white shadow-[0_25px_60px_-25px_rgba(236,72,153,0.75)] transition-all duration-300 ease-out [background-size:220%_220%] hover:[background-position:100%_0] hover:shadow-[0_35px_80px_-25px_rgba(236,72,153,0.85)] hover:scale-[1.02] focus-visible:ring-2 focus-visible:ring-pink-400 focus-visible:ring-offset-2 focus-visible:ring-offset-black">Let’s Talk About Your Actual Problems</button><a class="inline-flex items-center justify-center gap-2 whitespace-nowrap focus-visible:outline-none disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg]:size-4 [&amp;_svg]:shrink-0 dark:focus-visible:ring-neutral-300 dark:bg-neutral-50 dark:text-neutral-900 dark:hover:bg-neutral-50/90 h-10 relative w-full sm:w-auto !h-auto rounded-full border border-white/30 bg-white/10 px-8 py-3 text-base font-semibold text-white shadow-[0_20px_50px_-30px_rgba(255,255,255,0.65)] transition-all duration-300 ease-out hover:border-white/60 hover:bg-white/15 hover:shadow-[0_30px_60px_-35px_rgba(255,255,255,0.75)] hover:scale-[1.02] focus-visible:ring-2 focus-visible:ring-pink-300 focus-visible:ring-offset-2 focus-visible:ring-offset-black" aria-label="Learn how we actually work with AI transformation" href="/ai-transformation#approach">How We Actually Work</a></div><p class="mt-6 text-sm text-white/50" style="opacity:0;transform:translateY(20px)">Prefer email?<!-- --> <button type="button" class="underline hover:text-white">Meet the team</button> <!-- -->and see how we embed alongside your people.</p></div></div><div class="relative mx-auto flex max-w-5xl justify-center px-6 pb-16 sm:px-8"><div class="relative w-full overflow-hidden rounded-3xl border border-white/10 bg-gradient-to-r from-pink-500/20 via-purple-500/20 to-orange-400/20 p-[1px]" style="opacity:0;transform:scale(0.95)"><div class="h-full w-full rounded-[22px] bg-black/60 p-8 text-left shadow-[0_0_40px_-10px_rgba(255,255,255,0.4)] sm:p-12"><p class="text-sm uppercase tracking-[0.3em] text-white/50">
1What partners say</p><p class="__variable_75c5d5 mt-4 font-serif text-2xl text-white sm:text-3xl">“Sam and the team embedded like an internal squad. Their ability to translate messy business problems into pragmatic AI solutions is rare. It’s strategy and delivery in the same conversation.”</p><p class="mt-6 text-sm font-semibold text-white/60">Trusted by venture-backed teams across the UK, EU, USA, and the Middle East</p></div></div></div></section><section class="bg-black py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-16 px-6 sm:px-8"><div class="mx-auto max-w-4xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Most AI projects fail. Let’s talk about why.</h2><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">Look, we need to be honest with each other here. About 70% of AI projects completely fail. It’s not a “didn’t quite meet expectations” outcome. It’s a properly crash-and-burn failure, and it’s almost never because the technology wasn’t clever enough.</p><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">It’s because someone started with “we need AI” instead of “we need to solve this specific, painful problem that’s costing us money/time/sanity.” Real AI transformation isn’t about making your current processes faster. That’s just expensive automation with extra steps. It’s about fundamentally rethinking how your business works.</p><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">And here’s what nobody tells you: sometimes the answer isn’t AI at all. Sometimes it’s just better processes. Or different people. Or admitting that the problem you think you have isn’t actually the problem. We’ll tell you the truth, even when it’s not what you want to hear. Especially then.</p></div><div class="grid gap-6 md:grid-cols-3"><div class="rounded-3xl border border-white/10 bg-white/5 p-8 text-left shadow-[0_10px_40px_-20px_rgba(255,255,255,0.4)]" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-4xl text-white">70%</p><p class="mt-4 text-base text-white/80">of AI projects fail because they started with the technology instead of the problem</p></div><div class="rounded-3xl border border-white/10 bg-white/5 p-8 text-left shadow-[0_10px_40px_-20px_rgba(255,255,255,0.4)]" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-4xl text-white">3-6 months</p><p class="mt-4 text-base text-white/80">to figure out what you’re actually trying to solve (and whether AI is the answer)</p></div><div class="rounded-3xl border border-white/10 bg-white/5 p-8 text-left shadow-[0_10px_40px_-20px_rgba(255,255,255,0.4)]" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-4xl text-white">10-20-70</p><p class="mt-4 text-base text-white/80">BCG’s formula for AI success: 10% algorithms, 20% technology, 70% people and processes (yes, really)</p></div></div></div></section><section class="bg-gradient-to-b from-black to-[#0c0c0c] py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-16 px-6 sm:px-8"><div class="mx-auto max-w-3xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Why we’re different (without the usual consultant nonsense)</h2></div><div class="grid gap-6 md:grid-cols-3"><article class="group flex justify-between h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8 backdrop-blur" style="opacity:0;transform:translateY(40px)"><div><h3 class="__variable_75c5d5 font-serif text-2xl text-white">We diagnose first, prescribe later</h3><div class="mt-4 space-y-4 text-base text-white/80"><p>Remember when doctors actually listened to you before prescribing things? That’s us, but for your business problems.</p><p>We spend the first few weeks just... listening. Understanding your constraints, your politics (yes, office politics matter), your real opportunities, not the ones in your pitch deck. Only then do we even mention AI.</p><p>Because honestly? If your problem is that nobody talks to each other, AI won’t fix that. But if your problem is analyzing 10,000 data points that humans physically cannot process... well, now we’re talking.</p></div></div><div class="mt-6 rounded-2xl border border-dashed border-white/10 bg-white/[0.02] p-6 text-sm text-white/60 shadow-inner"><p>Let’s talk about the messy reality of your organisation.<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">See how we embed with teams like yours.</a></p></div></article><article class="group flex justify-between h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8 backdrop-blur" style="opacity:0;transform:translateY(40px)"><div><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Strategy that actually makes sense</h3><div class="mt-4 space-y-4 text-base text-white/80"><p>Every AI project should start with one simple question: “What specific competitive advantage will this create?”</p><p>
1Not “it’ll be cool” or “our competitors are doing it” or “the CEO read an article.” What. Specific. Advantage.</p><p>We define success metrics before writing a single line of code. We identify what capabilities you need (and which ones you are missing). We work out what this will actually cost versus what it will actually return.</p></div></div><div class="mt-6 rounded-2xl border border-dashed border-white/10 bg-white/[0.02] p-6 text-sm text-white/60 shadow-inner"><p>Let’s talk about the messy reality of your organisation.<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">See how we embed with teams like yours.</a></p></div></article><article class="group flex justify-between h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8 backdrop-blur" style="opacity:0;transform:translateY(40px)"><div><h3 class="__variable_75c5d5 font-serif text-2xl text-white">We build what we recommend</h3><div class="mt-4 space-y-4 text-base text-white/80"><p>Here’s where we’re genuinely different from traditional consultancies: we don’t hand you a 200-slide deck and wave goodbye.</p><p>Our team actually integrates with yours. We design it, we build it, we deploy it, we make sure it actually works in your chaotic real-world environment (not just in a pristine demo).</p><p>Your AI transformation doesn’t end with a PowerPoint. It ends with working software that solves real problems.</p></div></div><div class="mt-6 rounded-2xl border border-dashed border-white/10 bg-white/[0.02] p-6 text-sm text-white/60 shadow-inner"><p>Let’s talk about the messy reality of your organisation.<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">See how we embed with teams like yours.</a></p></div></article></div></div></section><section id="approach" class="bg-black py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-16 px-6 sm:px-8"><div class="mx-auto max-w-3xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">How we actually work (the honest version)</h2><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">We have a five-phase process. Before you roll your eyes (yes, every consultancy has a five-phase process). The difference is ours actually makes sense, and we’ll happily skip phases if they’re not relevant to you.</p></div><div class="space-y-8"><article class="flex flex-col gap-8 rounded-3xl border border-white/10 bg-white/[0.04] p-8 shadow-[0_20px_60px_-30px_rgba(255,255,255,0.5)] sm:flex-row sm:items-start sm:gap-12" style="opacity:0;transform:translateY(40px)"><div class="flex-shrink-0"><span class="inline-flex h-16 w-16 items-center justify-center rounded-full border border-white/20 bg-white/10 text-lg font-semibold text-white">01</span></div><div class="space-y-4"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Strategic diagnosis (or: “What’s actually wrong here?”)</h3><p class="text-base text-white/80">We start by digging into your business model, your competitive position, and your operational constraints. Not the sanitized version you’d tell investors; the real version, warts and all.</p><div class="rounded-2xl bg-black/40 p-6"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">What you get</p><ul class="mt-4 space-y-2 text-sm text-white/80"><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>A brutally honest business capability audit</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>AI readiness assessment (you might not like the answer)</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Opportunity prioritization matrix (with the politics factored in)</span></li></ul></div></div></article><article class="flex flex-col gap-8 rounded-3xl border border-white/10 bg-white/[0.04] p-8 shadow-[0_20px_60px_-30px_rgba(255,255,255,0.5)] sm:flex-row sm:items-start sm:gap-12" style="opacity:0;transform:translateY(40px)"><div class="flex-shrink-0"><span class="inline-flex h-16 w-16 items-center justify-center rounded-full border border-white/20 bg-white/10 text-lg font-semibold text-white">02</span></div><div class="space-y-4"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Value hypothesis (or: “Will this actually work?”)</h3><p class="text-base text-white/80">For each opportunity, we develop a hypothesis: what specific business outcome improves, by how much, with what investment, and (this is important) what’s the likelihood we’re completely wrong? Because sometimes we are! Better to find out now than after spending six months building something.</p><div class="rounded-2xl bg-black/40 p-6"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">What you get</p><ul class="mt-4 space-y-2 text-sm text-white/80"><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Strategic AI roadmap (with backup plans)</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Investment vs. return analysis (including the &quot;this might fail&quot; scenario)</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>
1Success metrics everyone actually agrees on (harder than it sounds)</span></li></ul></div></div></article><article class="flex flex-col gap-8 rounded-3xl border border-white/10 bg-white/[0.04] p-8 shadow-[0_20px_60px_-30px_rgba(255,255,255,0.5)] sm:flex-row sm:items-start sm:gap-12" style="opacity:0;transform:translateY(40px)"><div class="flex-shrink-0"><span class="inline-flex h-16 w-16 items-center justify-center rounded-full border border-white/20 bg-white/10 text-lg font-semibold text-white">03</span></div><div class="space-y-4"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Rapid prototyping (or: “Does this work in the real world?”)</h3><p class="text-base text-white/80">We build a focused prototype. Not a full working version; a working-enough-to-validate-the-idea version. This is where we figure out if the technology actually does what we hope it does, or if we’ve all been wildly optimistic.</p><div class="rounded-2xl bg-black/40 p-6"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">What you get</p><ul class="mt-4 space-y-2 text-sm text-white/80"><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>A proof-of-concept you can actually test</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Technical feasibility report (in English, not jargon)</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Scaled implementation plan (or a pivot plan if the prototype revealed problems)</span></li></ul></div></div></article><article class="flex flex-col gap-8 rounded-3xl border border-white/10 bg-white/[0.04] p-8 shadow-[0_20px_60px_-30px_rgba(255,255,255,0.5)] sm:flex-row sm:items-start sm:gap-12" style="opacity:0;transform:translateY(40px)"><div class="flex-shrink-0"><span class="inline-flex h-16 w-16 items-center justify-center rounded-full border border-white/20 bg-white/10 text-lg font-semibold text-white">04</span></div><div class="space-y-4"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Full implementation (or: “Let’s build this properly”)</h3><p class="text-base text-white/80">Our development team embeds with yours. We handle architecture, integration, security, and compliance: all the un-glamorous stuff that determines whether your AI actually works or becomes an expensive science experiment.</p><div class="rounded-2xl bg-black/40 p-6"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">What you get</p><ul class="mt-4 space-y-2 text-sm text-white/80"><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Production-grade AI systems that handle real-world chaos</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Integration with your existing platforms (yes, even that legacy system from 2003)</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Training and documentation your team will actually use</span></li></ul></div></div></article><article class="flex flex-col gap-8 rounded-3xl border border-white/10 bg-white/[0.04] p-8 shadow-[0_20px_60px_-30px_rgba(255,255,255,0.5)] sm:flex-row sm:items-start sm:gap-12" style="opacity:0;transform:translateY(40px)"><div class="flex-shrink-0"><span class="inline-flex h-16 w-16 items-center justify-center rounded-full border border-white/20 bg-white/10 text-lg font-semibold text-white">05</span></div><div class="space-y-4"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Continuous evolution (or: “It’s never really done”)</h3><p class="text-base text-white/80">AI transformation isn’t a project. It’s a capability. The models drift, the business changes, competitors adapt. You need ongoing monitoring, feedback loops, and continuous improvement.</p><div class="rounded-2xl bg-black/40 p-6"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">What you get</p><ul class="mt-4 space-y-2 text-sm text-white/80"><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Performance monitoring dashboards that catch problems early</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Regular optimization recommendations</span></li><li class="flex items-start gap-3"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>
1Strategic guidance as your needs evolve</span></li></ul></div></div></article></div></div></section><section class="relative overflow-hidden py-24"><div aria-hidden="true" class="pointer-events-none absolute inset-0 bg-gradient-to-r from-pink-500/30 via-purple-500/25 to-orange-400/30 bg-[length:220%_220%] animate-gradient-slow"></div><div class="absolute inset-0 bg-[radial-gradient(circle_at_top,_rgba(255,255,255,0.08),_transparent_60%)]" aria-hidden="true"></div><div class="relative mx-auto max-w-5xl px-6 sm:px-8"><div class="overflow-hidden rounded-3xl border border-white/15 bg-black/60 px-8 py-12 text-white shadow-[0_40px_120px_-60px_rgba(0,0,0,0.8)] sm:px-12" style="opacity:0;transform:translateY(32px)"><div class="mx-auto flex max-w-3xl flex-col items-center text-center gap-6"><span class="inline-flex items-center rounded-full border border-white/20 bg-white/10 px-4 py-1 text-xs uppercase tracking-[0.3em] text-white/70" style="opacity:0;transform:translateY(-10px)">Honest AI conversations</span><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Tell us what’s keeping you up at 3am</h2><p class="text-base text-white/75 sm:text-lg" style="opacity:0;transform:translateY(20px)">Drop the buzzwords and share the messy version of the challenge. We’ll map a path forward, whether that’s AI, process change, or a mix of both, and we’ll turn it around quickly so momentum doesn’t stall.</p><div class="flex w-full flex-col gap-4 sm:flex-row sm:justify-center" style="opacity:0;transform:translateY(20px)"><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap focus-visible:outline-none disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg]:size-4 [&amp;_svg]:shrink-0 dark:focus-visible:ring-neutral-300 bg-neutral-900 hover:bg-neutral-900/90 dark:bg-neutral-50 dark:text-neutral-900 dark:hover:bg-neutral-50/90 h-10 relative w-full sm:w-auto !h-auto rounded-full bg-gradient-to-r from-pink-500 via-purple-500 to-orange-400 px-8 py-3 text-base font-semibold text-white shadow-[0_25px_60px_-25px_rgba(236,72,153,0.75)] transition-all duration-300 ease-out [background-size:220%_220%] hover:[background-position:100%_0] hover:shadow-[0_35px_80px_-25px_rgba(236,72,153,0.85)] hover:scale-[1.02] focus-visible:ring-2 focus-visible:ring-pink-400 focus-visible:ring-offset-2 focus-visible:ring-offset-black">Start a transformation conversation</button><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap focus-visible:outline-none disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg]:size-4 [&amp;_svg]:shrink-0 dark:focus-visible:ring-neutral-300 dark:bg-neutral-50 dark:text-neutral-900 dark:hover:bg-neutral-50/90 h-10 relative w-full sm:w-auto !h-auto rounded-full border border-white/30 bg-white/10 px-8 py-3 text-base font-semibold text-white shadow-[0_20px_50px_-30px_rgba(255,255,255,0.65)] transition-all duration-300 ease-out hover:border-white/60 hover:bg-white/15 hover:shadow-[0_30px_60px_-35px_rgba(255,255,255,0.75)] hover:scale-[1.02] focus-visible:ring-2 focus-visible:ring-pink-300 focus-visible:ring-offset-2 focus-visible:ring-offset-black">Send your context asynchronously</button></div><p class="text-sm text-white/60" style="opacity:0;transform:translateY(20px)">Prefer to read first? Explore our<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/about">approach to embedded teams</a> <!-- -->and how we stay accountable from strategy to launch.</p></div></div></div></section><section class="bg-[#0c0c0c] py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-16 px-6 sm:px-8"><div class="mx-auto max-w-4xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Where AI transformation actually creates value (real examples, no hype)</h2></div><div class="grid gap-6 md:grid-cols-2 xl:grid-cols-3"><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Revenue intelligence command centre</h3><p class="mt-4 text-base text-white/80">Unify CRM, billing and marketing data so leadership sees pipeline health, pricing opportunities and cash flow threats in one place, updated hourly, not quarterly.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: surfaced £2.3m in upsell potential by ranking existing accounts by expansion likelihood and automating follow-up workflows for sales.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Customer retention early-warning system</h3><p class="mt-4 text-base text-white/80">Combine product analytics, support transcripts and contract data to flag at-risk customers weeks before renewal conversations begin. Arm success teams with the next best action, not generic playbooks.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: reduced churn by 18% for a SaaS client by pushing personalised 
1save-offers into their internal success console and syncing updates back to HubSpot.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Margin guardrails for operations</h3><p class="mt-4 text-base text-white/80">Map every operational touchpoint (inventory, logistics, finance) to spot cost leakage automatically and trigger approvals when spend deviates from plan.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: protected £640k in annual margin by auto-adjusting supplier allocations when live data flagged shipping delays that would have incurred rush fees.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Product delivery accelerators</h3><p class="mt-4 text-base text-white/80">Embed AI assistants directly into your internal tooling so engineering, product and design teams ship faster, with automated requirements breakdowns, QA triage and documentation clean-up.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: shortened feature delivery cycles by 32% by integrating backlog summarisation and release note generation into an existing Linear + Notion workflow.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Market and competitor radar</h3><p class="mt-4 text-base text-white/80">Monitor analyst reports, news, social chatter and tender portals, then translate it into board-ready insights about where to invest or defend.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: informed a mid-market executive team about an emerging competitor play three months earlier than manual monitoring, guiding a pricing response that protected pipeline.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article><article class="flex h-full flex-col rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Risk &amp; compliance autopilot</h3><p class="mt-4 text-base text-white/80">Ingest policy updates, transaction logs and comms trails to run compliance checks continuously, with explainable outputs your auditors will actually accept.</p><p class="mt-6 rounded-2xl bg-black/40 p-4 text-sm text-white/70">Result we’ve driven: removed 400 hours of manual review time each quarter by automating AML exception handling while keeping the risk team firmly in control.</p><div class="mt-6 text-sm text-white/60"><p>Curious what this looks like in practice?<!-- --> <a class="text-highlight underline-offset-2 hover:underline" href="/clients">Explore the Wiserfunding, SportsIcon, OneTribe and Knorr case studies.</a></p></div></article></div></div></section><section class="bg-black py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-16 px-6 sm:px-8"><div class="mx-auto max-w-4xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">We’re technologists who understand strategy (rare combination, apparently)</h2><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">Here’s our unfair advantage: we bridge strategy consulting and technical execution. We bring both the strategic clarity to define what to build and the engineering expertise to build it properly.</p></div><div class="grid gap-10 lg:grid-cols-2"><div class="rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Our AI technology stack (in plain English)</h3><ul class="mt-6 space-y-4"><li class="rounded-2xl bg-black/40 p-4 text-sm text-white/80"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">Large Language Models</p><p class="mt-2 text-base text-white">GPT-5, Claude, Llama families, domain-tuned models</p></li><li class="rounded-2xl bg-black/40 p-4 text-sm text-white/80"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">Vector Databases</p><p class="mt-2 text-base text-white">Pinecone, Weaviate, Qdrant</p></li><li class="rounded-2xl bg-black/40 p-4 text-sm text-white/80"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">Orchestration</p><p class="mt-2 text-base text-white">LangChain, LlamaIndex, Mastra AI, custom pipelines</p></li><li class="rounded-2xl bg-black/40 p-4 text-sm text-white/80"><p class="text-sm font-semibold uppercase tracking-[0.3em] text-white/50">
1Infrastructure</p><p class="mt-2 text-base text-white">AWS, Azure, GCP AI services, Serverless</p></li></ul><p class="mt-6 text-sm text-white/60">We always pick the stack that serves your requirements and lets us move fast without inflating costs. That means battle-tested tools when you need stability and cutting-edge models when they unlock advantage. No vendor lock-ins, just pragmatic speed.</p></div><div class="flex flex-col gap-6 rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><div><h3 class="__variable_75c5d5 font-serif text-2xl text-white">Security (because your data is your competitive advantage)</h3><p class="mt-4 text-base text-white/80">AI systems handle your most sensitive business data. One security breach could undo years of competitive advantage. We architect every solution with security-first principles.</p></div><ul class="space-y-3 text-sm text-white/80"><li class="flex items-start gap-3 rounded-2xl bg-black/40 p-4"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>GDPR and data protection compliance (actual compliance, not checkbox compliance)</span></li><li class="flex items-start gap-3 rounded-2xl bg-black/40 p-4"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>End-to-end encryption (your data stays yours)</span></li><li class="flex items-start gap-3 rounded-2xl bg-black/40 p-4"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Model security and prompt injection protection (yes, AI systems can be hacked)</span></li><li class="flex items-start gap-3 rounded-2xl bg-black/40 p-4"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Comprehensive audit logging (you’ll know exactly what happened if something goes wrong)</span></li><li class="flex items-start gap-3 rounded-2xl bg-black/40 p-4"><span class="mt-1 h-2 w-2 flex-shrink-0 rounded-full bg-highlight" aria-hidden="true"></span><span>Secure deployment pipelines (no cowboy deployments)</span></li></ul><p class="text-sm text-white/60">Want to dig deeper into our engineering practices?<!-- --> <button type="button" class="text-highlight underline-offset-2 hover:underline">Meet the multidisciplinary team that delivers the work.</button></p></div></div></div></section><section class="bg-[#0c0c0c] py-24 text-white"><div class="mx-auto flex max-w-6xl flex-col gap-12 px-6 sm:px-8"><div class="mx-auto max-w-3xl text-center"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">What our clients say about us</h2><p class="mt-4 text-lg text-white/70" style="opacity:0;transform:translateY(20px)">The best way to understand our partnership style is to hear from the founders and operators who trust us with their biggest initiatives.</p></div><div class="grid gap-6 md:grid-cols-2"><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->My working relationship with Sam and Antler team has been ongoing for over three years. It started with the redesign and build of our marketing site and has progressed to him and the team handling the design and development of the frontend of our bespoke risk management platform. We’d recommend the team to others looking for talent to take their product to the next level.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Gabriele Sabato</p><p>CEO &amp; Co-Founder<!-- -->, Wiserfunding</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->The team at Antler Digital was able to take our complex ideas and turn them into a functional and user-friendly SaaS app. They brilliantly handle the frontend of our fintech both with design and development. We love working with them as an in-house team where they bring the expertise we needed.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Jeremy Taylor</p><p>CTO<!-- -->, Wiserfunding</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->We’ve been working with Sam and the team at Antler for nearly two years. They’ve upgraded and improved our core website as well as built out entire new sections of the site with the state-of-the-art Jamstack approach. They’ve done and continue to do a brilliant job.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Nick Morss</p><p>General Manager<!-- -->, DeZaan</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->From design to building the Label LIVE website, Antler saw the vision I was trying to put across and brought it into reality. With adaptable technical solutions and modern tools they’ve built a blazingly fast, modern and secure marketing site for Label LIVE.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Caylan Larson</p><p>Founder<!-- -->, Label LIVE</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->The SportsIcon platform is a testament to Antler’s ability to build modern, scalable web applications. Their attention to detail and commitment to excellence are evident in every aspect of the platform, from its design to its functionality. I would highly recommend them to anyone looking to build a cutting-edge digital solution.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Alexi Yovanoff</p><p>COO &amp; Co-Founder<!-- -->, SportsIcon</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->We needed a modern site for our agency that we couldn’t get with a prebuilt site. Antler team built this fantastic, fast, secure and most importantly stunning site for us. Working with them was a breeze and having access to their knowledge and experience really helped us get the best from our site.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Jordan Doughty</p><p>Founder<!-- -->, Open House Media</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->We wanted a full-blown new brand for our medical agency. We weren’t sure where to start and whether we needed a website designer, developer, or just a normal designer. When we came to Sam and his team we got everything we needed. They guided us through the branding process, developing it into a full website with some incredible unique design features that we hadn’t seen elsewhere.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Ellie Collins</p><p>Founder &amp; CEO<!-- -->, Synthesis</p></div></article><article class="flex h-full flex-col justify-between rounded-3xl border border-white/10 bg-white/[0.04] p-8" style="opacity:0;transform:translateY(30px)"><p class="__variable_75c5d5 font-serif text-xl text-white">“<!-- -->I was impressed by the way Antler approached the design and development of the SportsIcon platform. They took the time to understand our vision and built a solution that exceeded our expectations. They communicated efficie
1ntly and easily, and we felt completely comfortable letting them improve on the design whilst developing the platform. They did a brilliant job.<!-- -->”</p><div class="mt-6 text-sm text-white/70"><p class="font-semibold text-white">Riku Sarkinen</p><p>CTO<!-- -->, SportsIcon</p></div></article></div></div></section><section class="bg-black py-16 text-white"><div class="mx-auto max-w-4xl px-6 text-center sm:px-8"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Real projects, real outcomes</h2><p class="mt-6 text-lg text-white/80" style="opacity:0;transform:translateY(20px)">We’ve worked across fintech, blockchain, environmental tech, and major consumer brands. Each project taught us something new about what works, and what spectacularly doesn’t.</p></div></section><div id="clients" class="py-12 md:py-24 overflow-hidden bg-black"><div class="max-w-screen-lg px-4  sm:px-8  mx-auto space-y-24 xl:px-0"><h2 class="__variable_75c5d5 font-serif text-5xl text-center" style="opacity:0">Some of our clients</h2><div class="flex-col-reverse md:flex-row flex justify-center items-center md:justify-between relative gap-8"><div class="md:w-[52%]" style="opacity:0;transform:translateX(-100%)"><p class="border-green px-3 py-1 uppercase border-2 rounded-xl w-fit">FinTech</p><h3 class="__variable_75c5d5 font-serif my-4 text-3xl">Designing and Building the Frontend of Wiserfunding’s New Platform</h3><p class="mb-4">Discover how we overhauled Wiserfunding’ platform frontend to enhance user experience, with a seamless and intuitive design.</p><a class="group" href="/clients/designing-and-building-the-frontend-of-wiserfundings-new-platform"><p>Read the case study</p><hr class="mt-1 border-t border-highlight w-[105px] group-hover:w-[170px] duration-300"/></a></div><div class="relative w-full md:w-[60%] min-h-[150px] sm:min-h-[200px]" style="opacity:0;transform:translateX(100%)"><div class="absolute flex flex-col w-screen gap-8 top-[750px] -left-[150px] origin-left items-start"><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div></div><a class="group" href="/clients/designing-and-building-the-frontend-of-wiserfundings-new-platform"><div class="relative w-full object-contain w-full h-full"><img alt="Designing and Building the Frontend of Wiserfunding’s New Platform - client project" loading="lazy" width="500" height="250" decoding="async" data-nimg="1" class="mx-auto bg-gradient-to-r from-transparent via-white/10 to-transparent blur-2xl 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class="flex-col-reverse md:flex-row-reverse flex justify-center items-center md:justify-between relative gap-8"><div class="md:w-[52%]" style="opacity:0;transform:translateX(100%)"><p class="border-yellow px-3 py-1 uppercase border-2 rounded-xl w-fit">Crypto</p><h3 class="__variable_75c5d5 font-serif my-4 text-3xl">Building an NFT Platform on the Flow Blockchain</h3><p class="mb-4">Jumping headfirst into blockchain with SportsIcon as the dedicated frontend team when developing their cutting edge Sports NFT Platform. See how we overcame challenges with Flow and produced a market leading NFT platform.</p><a class="group" href="/clients/building-an-nft-platform-on-the-flow-blockchain"><p>Read the case study</p><hr class="mt-1 border-t border-highlight w-[105px] group-hover:w-[170px] duration-300"/></a></div><div class="relative w-full md:w-[60%] min-h-[150px] sm:min-h-[200px]" style="opacity:0;transform:translateX(-100%)"><div class="absolute flex flex-col w-screen gap-8 top-[750px] -right-[150px] origin-right items-end"><div class="-rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="-rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="-rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div></div><a class="group" href="/clients/building-an-nft-platform-on-the-flow-blockchain"><div class="relative w-full object-contain w-full h-full"><img alt="Building an NFT Platform on the Flow Blockchain - client project" loading="lazy" width="500" height="250" decoding="async" data-nimg="1" class="mx-auto bg-gradient-to-r from-transparent via-white/10 to-transparent blur-2xl animate-pulse}" style="color:transparent;object-fit:contain" 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class="flex-col-reverse md:flex-row flex justify-center items-center md:justify-between relative gap-8"><div class="md:w-[52%]" style="opacity:0;transform:translateX(-100%)"><p class="border-blue px-3 py-1 uppercase border-2 rounded-xl w-fit">Environmental</p><h3 class="__variable_75c5d5 font-serif my-4 text-3xl">Rebuilding and Improving an Environmental SaaS P
1latform Tackling Saving the World</h3><p class="mb-4">Learn how we took on the challenge of rebuilding and improving an environmental SaaS platform. See how we integrated into the company to handle platform improvements and help the company continue to its mission of creating a more sustainable future.</p><a class="group" href="/clients/rebuilding-and-improving-an-environmental-saas-platform-tackling-saving-the-world"><p>Read the case study</p><hr class="mt-1 border-t border-highlight w-[105px] group-hover:w-[170px] duration-300"/></a></div><div class="relative w-full md:w-[60%] min-h-[150px] sm:min-h-[200px]" style="opacity:0;transform:translateX(100%)"><div class="absolute flex flex-col w-screen gap-8 top-[750px] -left-[150px] origin-left items-start"><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div><div class="rotate-45 h-4 bg-white/20 -z-40" style="width:2500px;opacity:0"></div></div><a class="group" href="/clients/rebuilding-and-improving-an-environmental-saas-platform-tackling-saving-the-world"><div class="relative w-full object-contain w-full h-full"><img alt="Rebuilding and Improving an Environmental SaaS Platform Tackling Saving the World - client project" loading="lazy" width="500" height="250" decoding="async" data-nimg="1" class="mx-auto bg-gradient-to-r from-transparent via-white/10 to-transparent blur-2xl animate-pulse}" style="color:transparent;object-fit:contain" 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class="flex-col-reverse md:flex-row-reverse flex justify-center items-center md:justify-between relative gap-8"><div class="md:w-[52%]" style="opacity:0;transform:translateX(100%)"><p class="border-red px-3 py-1 uppercase border-2 rounded-xl w-fit">Digital Brand Book</p><h3 class="__variable_75c5d5 font-serif my-4 text-3xl">Building an Internal, Editable Static Style Guide For Knorr</h3><p class="mb-4">Working with a partner learn about our meticulous construction of a style guide for major brand Knorr. </p><a class="group" href="/clients/building-an-internal-editable-static-style-guide-for-knorr"><p>Read the case study</p><hr class="mt-1 border-t border-highlight w-[105px] group-hover:w-[170px] duration-300"/></a></div><div class="relative w-full md:w-[60%] min-h-[150px] sm:min-h-[200px]" style="opacity:0;transform:translateX(-100%)"><div class="absolute flex flex-col w-screen gap-8 top-[750px] -right-[150px] origin-right items-end"><div class="-rotate-45 h-4 bg-white/20 -z-40" 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1<script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What actually is AI transformation consulting?","acceptedAnswer":{"@type":"Answer","text":"It’s helping businesses fundamentally redesign how they operate using artificial intelligence, but starting with the business problems, not the technology. We identify the strategic challenge, decide if AI is the right lever, and design implementation that doesn’t derail your organisation."}},{"@type":"Question","name":"How is this different from digital transformation?","acceptedAnswer":{"@type":"Answer","text":"Digital transformation is usually about modernising infrastructure and digitising existing processes. AI transformation creates entirely new capabilities: predictive, adaptive systems that unlock competitive advantage instead of simply making current workflows faster."}},{"@type":"Question","name":"How long does this actually take?","acceptedAnswer":{"@type":"Answer","text":"Strategic diagnosis and roadmap: 4-6 weeks. Proof-of-concept: 4-8 weeks. Full production implementation: 3-9 months depending on complexity and regulation. But AI transformation becomes an ongoing capability, and we keep optimising as your market evolves."}},{"@type":"Question","name":"Do we need a big AI team internally?","acceptedA
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1<div class="mx-auto max-w-4xl px-6 sm:px-8"><div class="text-center"><h2 class="__variable_75c5d5 font-serif text-3xl text-white sm:text-4xl">Questions people actually ask us</h2><p class="mt-6 text-lg text-white/70">These are the real questions we get in discovery calls. Better to answer them here than pretend they never come up.</p></div><div class="mt-12 divide-y divide-white/10 rounded-3xl border border-white/10 bg-black/40"><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="true" aria-controls="faq-1-content"><span class="__variable_75c5d5 font-serif text-xl text-white">What actually is AI transformation consulting?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-highlight"><path stroke-linecap="round" stroke-linejoin="round" d="m4.5 15.75 7.5-7.5 7.5 7.5"></path></svg></button><div id="faq-1-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-[400px] opacity-100"><p>It’s helping businesses fundamentally redesign how they operate using artificial intelligence, but starting with the business problems, not the technology. We identify the strategic challenge, decide if AI is the right lever, and design implementation that doesn’t derail your organisation.</p></div></div><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="false" aria-controls="faq-2-content"><span class="__variable_75c5d5 font-serif text-xl text-white">How is this different from digital transformation?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-white/60"><path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5"></path></svg></button><div id="faq-2-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-0 overflow-hidden opacity-0"><p>Digital transformation is usually about modernising infrastructure and digitising existing processes. AI transformation creates entirely new capabilities: predictive, adaptive systems that unlock competitive advantage instead of simply making current workflows faster.</p></div></div><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="false" aria-controls="faq-3-content"><span class="__variable_75c5d5 font-serif text-xl text-white">How long does this actually take?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-white/60"><path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5"></path></svg></button><div id="faq-3-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-0 overflow-hidden opacity-0"><p>Strategic diagnosis and roadmap: 4-6 weeks. Proof-of-concept: 4-8 weeks. Full production implementation: 3-9 months depending on complexity and regulation. But AI transformation becomes an ongoing capability, and we keep optimising as your market evolves.</p></div></div><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="false" aria-controls="faq-4-content"><span class="__variable_75c5d5 font-serif text-xl text-white">Do we need a big AI team internally?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-white/60"><path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5"></path></svg></button><div id="faq-4-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-0 overflow-hidden opacity-0"><p>Not at all. We embed alongside your people and operate as your AI team until you’re ready to build one. Some clients build internal 
1capability with our help; others keep us as their external squad. Both models work.</p></div></div><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="false" aria-controls="faq-5-content"><span class="__variable_75c5d5 font-serif text-xl text-white">How do you measure ROI on AI transformation?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-white/60"><path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5"></path></svg></button><div id="faq-5-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-0 overflow-hidden opacity-0"><p>Every initiative starts with a measurable business hypothesis: revenue growth, cost reduction, retention, time saved. If we can’t quantify the impact, we shouldn’t build it. We monitor those metrics continuously once the solution goes live.</p></div></div><div><button class="flex w-full items-center justify-between gap-6 px-6 py-6 text-left" aria-expanded="false" aria-controls="faq-6-content"><span class="__variable_75c5d5 font-serif text-xl text-white">What industries do you work in?</span><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor" aria-hidden="true" data-slot="icon" class="h-5 w-5 text-white/60"><path stroke-linecap="round" stroke-linejoin="round" d="m19.5 8.25-7.5 7.5-7.5-7.5"></path></svg></button><div id="faq-6-content" class="px-6 pb-6 text-base text-white/70 transition-all duration-300 ease-in-out max-h-0 overflow-hidden opacity-0"><p>We specialise in problem types more than industries: decision intelligence, customer experience, operational efficiency and product innovation. We’ve delivered for fintech, SaaS, climate tech and consumer brands, and we’ll introduce you to partners better suited if your challenge sits outside our sweet spot.</p></div></div></div><div class="mt-8 text-center text-sm text-white/60">Still have questions?<!-- --> <button type="button" class="text-highlight underline-offset-2 hover:underline">Book a conversation</button>.</div></div></section><section class="bg-gradient-to-b from-[#0c0c0c] to-black py-24 text-white"><div class="mx-auto flex max-w-4xl flex-col items-center gap-6 px-6 text-center sm:px-8"><h2 class="__variable_75c5d5 font-serif text-3xl sm:text-4xl" style="opacity:0;transform:translateY(20px)">Let’s have an honest conversation about AI</h2><p class="max-w-3xl text-lg text-white/80" style="opacity:0;transform:translateY(20px)">No pressure, no sales pitch, no vendor nonsense. Just an honest conversation about your business challenges and whether AI transformation creates genuine strategic value for you. Worst case, you get clarity. Best case, we build something brilliant together.</p><div style="opacity:0;transform:translateY(20px)"><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap focus-visible:outline-none disabled:pointer-events-none disabled:opacity-50 [&amp;_svg]:pointer-events-none [&amp;_svg]:size-4 [&amp;_svg]:shrink-0 dark:focus-visible:ring-neutral-300 bg-neutral-900 hover:bg-neutral-900/90 dark:bg-neutral-50 dark:text-neutral-900 dark:hover:bg-neutral-50/90 h-10 relative w-full sm:w-auto !h-auto rounded-full bg-gradient-to-r from-pink-500 via-purple-500 to-orange-400 px-8 py-3 text-base font-semibold text-white shadow-[0_25px_60px_-25px_rgba(236,72,153,0.75)] transition-all duration-300 ease-out [background-size:220%_220%] hover:[background-position:100%_0] hover:shadow-[0_35px_80px_-25px_rgba(236,72,153,0.85)] hover:scale-[1.02] focus-visible:ring-2 focus-visible:ring-pink-400 focus-visible:ring-offset-2 focus-visible:ring-offset-black">Book a conversation</button></div><p class="text-sm text-white/60" style="opacity:0;transform:translateY(20px)">Prefer async? Share your brief via our<!-- --> <button type="button" class="text-highlight underline-offset-2 hover:underline">work-with-us form</button> <!-- -->
1and we’ll follow up with next steps.</p></div></section><noscript><img height="1" width="1" style="display:none" alt="" src="https://px.ads.linkedin.com/collect/?pid=6559058&amp;fmt=gif"/></noscript></main></div><div class="py-12 bg-black"><div class="max-w-screen-lg mx-auto"><div class="flex flex-col justify-between gap-8 px-4 md:px-12 md:flex-row text-center md:text-left"><div class="md:w-4/5"><p class="__variable_75c5d5 font-serif max-w-md mb-6 text-2xl md:text-4xl leading-normal underline decoration-highlight underline-offset-8">How far could your business soar if we took care of the tech?</p><button class="bg-highlight hover:bg-bg text-white font-sans __variable_96d275 border border-highlight px-4 py-2 rounded-lg uppercase w-fit duration-150 text-white focus:border-highlight/50 focus:ring-2 focus:ring-offset-2 focus:ring-offset-bg focus:ring-highlight focus:outline-none hover:shadow-lg hover:shadow-highlight/50 text-sm md:text-base">LETS BUILD SOMETHING</button></div><div class="grid grid-cols-1 md:grid-cols-2 w-full"><div><ul class="flex flex-col space-y-2 justify-between md:pl-4  md:border-l-2 relative left-2 md:border-white max-w-xm"><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/#clients">Our Clients</a></li><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/services">Our Services</a></li><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/blog">Blog</a></li><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/work-with-us">Work With Us</a></li></ul></div><div><ul class="flex flex-col space-y-2 justify-between md:pl-4  md:border-l-2 relative left-2 md:border-white max-w-xm"><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/ai-transformation">AI Transformation</a></li><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/marketing">Marketing</a></li><li><a class="__variable_75c5d5 font-serif text-2xl duration-150 hover:text-highlight" href="/finance">Finance</a></li></ul></div></div></div><div class="flex flex-col-reverse justify-center gap-2 px-12 mt-8 text-sm text-center md:flex-row md:text-right md:justify-end text-white/50 items-center"><div class="flex justify-center gap-4"><p>Copyright 2026 Antler Digital</p><span class="hidden md:flex"> | </span></div><div class="flex justify-center gap-4"><a class="duration-150 hover:text-highlight" href="/cookie-policy">Cookie Policy</a><span> | </span><a class="duration-150 hover:text-highlight" href="/privacy-policy">Privacy Policy</a></div><div class="sm:ml-4 mb-4 sm:mb-0g " id="shadow-badge"></div></div></div></div></div>
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1irm. The company's goal is to build a community where sports memorabilia collectors can buy, sell, and exchange items, all while getting rewarded for their participation.\nMembers of the team have extensive backgrounds in business and technology, and share a love of both sports and cutting-edge innovation. Athletes, teams, and creators alike can create profiles on SportsIcon and mint their own NFTs on the Flow blockchain, making it the first user-generated content platform of its kind.\nSportsIcon stands apart from the competition because of the innovative way it facilitates communication between fans and their favourite teams and athletes. The site provides sports enthusiasts with a novel opportunity to amass and trade digital artefacts based on their most cherished athletes, teams, and moments. Dapper Wallet makes it simple for sports lovers to play NBA Top Shot, UFC Strike, and NFL All Day. SportsIcon gives fans the opportunity to buy, sell, and trade a wide variety of sports memorabilia.\nThe likes of Roham Gharegozlou (creator of Dapperlabs, NBA Top Shot, and FLOW) and Andrew Masanto (co-creator of Hedera Hashgraph) are behind SportsIcon because they know how important a merger between Web3 and sports can be.\nNotable investors also include ARGO Blockchain creator Mike Edwards and YouTube co-creator Chad Hurley.\nSportsIcon has amassed a stellar group of backers, setting the company prepared for future expansion and innovation in the sports memorabilia industry.","href":null},{"type":"text","text":{"content":"\nAntler’s Role","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nAntler’s Role","href":null},{"type":"text","text":{"content":"\n• Reached out to ask us to help develop their marketplace functionality.\n• They had developed the backend systems on the Flow Blockchain and they needed us to integrate a functional, beautiful market place to realise their product vision.\n• We had to implement functionality for both the creators to add their NFTs and the customers to purchase / sell those they had bought.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• Reached out to ask us to help develop their marketplace functionality.\n• They had developed the backend systems on the Flow Blockchain and they needed us to integrate a functional, beautiful market place to realise their product vision.\n• We had to implement functionality for both the creators to add their NFTs and the customers to purchase / sell those they had bought.","href":null},{"type":"text","text":{"content":"\nThe problems","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nThe problems","href":null},{"type":"text","text":{"content":"\n1. There were no designs of exactly what they wanted, we were left to infer from minimal information\n2. The backend API was incomplete and buggy resulting in problematic connections with the frontend\n3. Dapper Wallet functionality didn’t allow for the required authentication details to use the API as both a customer and creator.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n1. There were no designs of exactly what they wanted, we were left to infer from minimal information\n2. The backend API was incomplete and buggy resulting in problematic connections with the frontend\n3. Dapper Wallet functionality didn’t allow for the required authentication details to use the API as both a customer and creator.","href":null},{"type":"text","text":{"content":"\nThe solutions\nInferring the Designs","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nThe solutions\nInferring the Designs","href":null},{"type":"text","text":{"content":"\n• Often we find clients have either ideas of what they want to do or examples of similar ideas\n• This means we are well versed in creating from minimal information\n• With the minimal designs from SportsIcon we took the design language and updated it across wireframes to give an idea of where we were heading\n• These were openly viewable on a shared Figma so their team could leave comments or review the direction we were heading.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• Often we find clients have either ideas of what they want to do or examples of similar ideas\n• This means we are well versed in creating from minimal information\n• With the minimal designs from SportsIcon we took the design language and updated it across wireframes to give an idea of where we were heading\n• These were openly viewable on a shared Figma so their team could leave comments or review the direction we were heading.","href":null},{"type":"text","text":{"content":"\nBackend Complexity","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nBackend Complexity","href":null},{"type":"text","text":{"content":"\n• Whilst the backend API was poorly documented and prone to bugs, through trial and error and in depth code reviews of the backend API we managed to ascertain what should happen and therefore what was wrong\n• As we were only bought on for the frontend implementation and didn’t have direct flow smart contract experience we let their backend team handle those processes. But we could effectively communicate exactly what needed to be changed and confirm easily with our own test criteria whether those items had been actioned correctly\n• This saved SportsIcon days of time as the feedback cycle was significantly shortened from our side.\n• Our investigations, testing and bug identification has led to a strong backend API which is significantly more reliable and usable than the original product that was handed over.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• Whilst the backend API was poorly documented and prone to bugs, through trial and error and in depth code reviews of the backend API we managed to ascertain what should happen and therefore what was wrong\n• As we were only bought on for the frontend implementation and didn’t have direct flow smart contract experience we let their backend team handle those processes. But we could effectively communicate exactly what needed to be changed and confirm easily with our own test criteria whether those items had been actioned correctly\n• This saved SportsIcon days of time as the feedback cycle was significantly shortened from our side.\n• Our investigations, testing and bug identification has led to a strong backend API which is significantly more reliable and usable than the original product that was handed over.","href":null},{"type":"text","text":{"content":"\nDapper Wallet","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nDapper Wallet","href":null},{"type":"text","text":{"content":"\n• The flow connection has two options for authenticating requests. However, the wallet that Dapper had created was only for one version of authentication at a time.\n• This was fine for the customer marketplace or the creator but if a creator wanted to access the marketplace, take any action bar create on the platform it wouldn’t work\n• After much experimentation we managed to introduce a technique that automatically switched the users authentication when they went to undertake certain actions. It required confirmation from them in the form of a modal but it provided a much simpler process than showing errors and asking them to sign in and out again.\n• Shortly after launch Dapper updated their wallet and allow simultaneously authentication parameters. This meant that we could remove the functionality and greatly improve the user experience.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• The flow connection has two options for authenticating requests. However, the wallet that Dapper had created was only for one version of authentication at a time.\n• This was fine for the customer marketplace or the creator but if a creator wanted to access the marketplace, take any action bar create on the platform it wouldn’t work\n• After much experimentation we managed to introduce a technique that automatically switched the users authentication when they went to undertake certain actions. It required confirmation from them in the form of a modal but it provided a much simpler process than showing errors and asking them to sign in and out again.\n• Shortly after launch Dapper updated their wallet and allow simultaneously authentication parameters. This meant that we could remove the functionality and greatly improve the user experience.","href":null},{"type":"text","text":{"content":"\nBenefits of an in house team","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nBenefits of an in house team","href":null},{"type":"text","text":{"content":"\n• Working as an in house team allowed flexibility to adapt to changing requirements\n• We could get started immediately rather than a long pre development cycle that would have led to further delays\n• Being on hand and working closely with their CTO allowed problems to be resolved quickly and effectively.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• Working as an in house team allowed flexibility to adapt to changing requirements\n• We could get started immediately rather than a long pre development cycle that would have led to further delays\n• Being on hand and working closely with their CTO allowed problems to be resolved quickly and effectively.","href":null}]},"Description":{"id":"H%5C%7DD","type":"rich_text","rich_text":[{"type":"text","text":{"content":"Jumping headfirst into blockchain with SportsIcon as the dedicated frontend team when developing their cutting edge Sports NFT Platform. 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We direct funds to high grade certified and verified carbon offset and conservation focused projects.\n• They have a platform that allows users to integrate their eCommerce stores and protect the environment (rainforest and carbon offset) through donations automatically taken on every purchase.\n• We completed an initial assessment on the scale of rebuilding versus refactoring the platform which isolated a number of problems.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• One Tribe's mission is to become one of the world's largest protectors of forests and biodiversity by providing indigenous tribes and smallholders with funding for stewardship and the protection of their forests.\n• They will achieve this by enabling global brands to fund biodiversity protection as part of their ESG campaigns, carbon offset strategy and Net-Zero journey. We direct funds to high grade certified and verified carbon offset and conservation focused projects.\n• They have a platform that allows users to integrate their eCommerce stores and protect the environment (rainforest and carbon offset) through donations automatically taken on every purchase.\n• We completed an initial assessment on the scale of rebuilding versus refactoring the platform which isolated a number of problems.","href":null},{"type":"text","text":{"content":"\nProblems","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nProblems","href":null},{"type":"text","text":{"content":"\n• They needed a team to come in and revamp their product, it was outdated and had many many bugs. They needed architectural guidance to update they’re platform.\n• Coupled public facing APIs and internal APIs so that development cycles were slow and complicated.\n• They had many different aspects of the business using many different tools which makes it difficult for a small team to manage.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• They needed a team to come in and revamp their product, it was outdated and had many many bugs. They needed architectural guidance to update they’re platform.\n• Coupled public facing APIs and internal APIs so that development cycles were slow and complicated.\n• They had many different aspects of the business using many different tools which makes it difficult for a small team to manage.","href":null},{"type":"text","text":{"content":"\nPlatform Refactor","link":null},"annotations":{"bold":true,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\nPlatform Refactor","href":null},{"type":"text","text":{"content":"\n• The company was already using NextJS to handle the client interactions but it was 4/5 versions behind the latest at the point we came on.\n• We needed to update the app, and utilise NextJs what it was meant for, static page generation, incremental static updates and the backend API to proxy requests securely.\n• They had not used any of these features.\n• We removed the reliance on the external Google Cloud functions leaving that to handle the webhook requests from their customers and the respective integrations;\n\n    ◦ We moved all the endpoints that mattered for the application into the NextJs app.\n    ◦ This significantly improved the ability to debug issues and updating the app was decoupled from updating the Google Cloud functions thus improving development cadence.\n    ◦ It also improved the user experience by allowing us to utilise the Firebase SDK on the NextJs API routes and speeding up the fetching and management of data.","link":null},"annotations":{"bold":false,"italic":false,"strikethrough":false,"underline":false,"code":false,"color":"default"},"plain_text":"\n• The company was already using NextJS to handle the client interactions but it was 4/5 versions behind the latest at the point we came on.\n• We needed to update the app, and utilise NextJs what it was meant for, static page generation, incremental static updates and the backend API to proxy requests securely.\n• They had 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