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With full-funnel PPC, AI automation, and strategic content optimization, they achieved a ~38x growth jump in revenue while slashing ACoS.</span>',buttonAction:"",rightImgDetails:{url:"https://cdn.sellerapp.com/img/website-v2/other-pages/case-study-pages/nuobell/nuobell-landing.png",alt:"geomag ppc growth with sellerapp",width:850,ratio:10/7,class:"ml-auto",isLazyDisabled:!0},class:"ecommerce-agency lg:pb-0 pb-0"},this.firstContentSection={class:"center",content:[{heading:"The Nuobell Story",description:["Born in Sweden, Nuobell reimagined strength training with its sleek, space-saving adjustable dumbbells, a product that blended Scandinavian design with serious performance. Beloved in Europe, the brand set its sights on the US, launching on Amazon with high hopes but little experience. <br><br>Just two months in, they faced reseller crowding, weak A+ content, and virtually no reviews, making it hard to stand out. Leading the charge were CEO Per Svenberg and business owner Stephanie Probasco, determined to turn early traction into dominance."]}]},this.secondContentSection={class:"center",content:[{heading:"Summary",description:["In under a year on Amazon US, Nuobell moved from a crowded, reseller-heavy landscape to one of the best in its category.<br><br>Starting just two months post-launch, SellerApp re-architected its advertising, sharpened keyword focus, upgraded A+ content, and used AI to make thousands of smart bidding decisions automatically.<br><br>Thus, ad revenue increased by 10,050%, total sales grew by 3,756%, ACoS fell to 11.15% (from as high as ~42\u201348%), and the Hero SKU earned the Amazon\u2019s Choice badge. Monthly sales increased by up to 80% during peak seasonal periods.<br><br>In August 2025, total sales had increased by 3,756% since the time Nuobell joined SellerApp."]}]},this.thirdContentSection={class:"center",content:[{heading:"Challenges Nuobell Faced Before SellerApp",description:["When Nuobell first stepped into the US Amazon market, it faced a series of hurdles that threatened to stall its growth.<br><br>","<span class=font-semibold>Reseller crowding & zero differentiation</span><br>Multiple sellers were listing the same adjustable dumbbells, making it difficult for shoppers to identify the authentic Nuobell brand. This diluted brand equity, confused customers, and created intense price-based competition, preventing Nuobell from establishing a unique presence.<br>","<span class=font-semibold>Non-uniform sales</span><br>Revenue was inconsistent, with unpredictable spikes and drops. Without a repeatable system for ads, content, and conversion optimization, Nuobell struggled to create a stable sales baseline.<br>","<span class=font-semibold>Early-stage Amazon presence</span><br>The brand was only 60 days into selling on Amazon. Limited data and visibility, coupled with low brand trust, made it challenging to optimize campaigns or compete effectively with established players.<br>","<span class=font-semibold>Content gaps</span><br>A+ content was incomplete or underperforming, and one ASIN lacked A+ entirely. This reduced shopper engagement, lowered conversion rates, and limited organic ranking potential, since Amazon rewards informative and visually appealing product pages.<br>","<span class=font-semibold>No reviews at join</span><br>With zero social proof, customers were hesitant to purchase. Reviews are critical on Amazon for credibility, conversion, and ranking, so this lack created a barrier to growth.<br>","<span class=font-semibold>Manual ad management</span><br>Ads were being managed manually, which was time-consuming and inefficient. Constant tweaks without strategic insights led to wasted effort and suboptimal campaign performance.<br>","<span class=font-semibold>Inefficient ads & high ACoS</span><br>Ads had ACoS of <b>42\u201348%</b> despite manual optimization. Poor targeting, absence of negative keywords, and no insight into top-performing search terms meant money was spent on low-converting traffic.<br>","<span class=font-semibold>Inadequate performance of tools</span><br>Existing tools like Helium 10 were in place, but they weren\u2019t translating into actionable improvements for Amazon Ads. Nuobell lacked a cohesive system that connected analytics to campaign performance.<br><br>Amazon\u2019s algorithm rewards relevance, conversion consistency, and shopper engagement. Without <b>differentiated content, authentic reviews, and precise ad targeting</b>, Nuobell was paying for traffic it couldn\u2019t convert, while resellers captured valuable brand search visibility and dominated customer attention."],imageDetails:{url:"https://cdn.sellerapp.com/img/website-v2/other-pages/case-study-pages/nuobell/nuobell-performance.svg",alt:"sellerapp improves nuobell cpc",width:1e3,ratio:2.25,isLazyDisabled:!0}}]},this.featuresStatisticsSection={cardStyle:"transparent",list:[{value:"+10,050%",heading:"Ad Revenue"},{value:"3,756%",heading:"Total Sales"},{value:"\u219373.4%",heading:"ACoS"},{value:"\u219329.2%",heading:"TACoS"}]},this.fourthContentSection={class:"compact",content:[{heading:"SellerApp\u2019s Solution that Skyrocketed Nuobell\u2019s Performance",description:['<span class="font-bold">1. Full-Funnel PPC Strategy & Execution</span>',"We also created a <b>granular campaign taxonomy:</b>","Nuobell\u2019s initial campaigns were mostly auto-generated, meaning the ads weren\u2019t strategically segmented. Our Amazon PPC advertisers rebuilt the
1ir campaigns across <b>Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD)</b> to intentionally cover the full purchase funnel:<br><br><ul><li><b>Brand campaigns:</b> Capture existing demand efficiently, leveraging low CPC and high intent.</li><li><b>Core category campaigns:</b> Scale across relevant search terms like \u201cadjustable dumbbells\u201d and close variants to capture active buyers.</li><li><b>Competitor campaigns:</b> Target rival brand terms to intercept shoppers mid-decision.</li><li><b>Permutation sets in SB/SD campaigns:</b> Broaden reach across multiple combinations of keywords and product sets to capture qualified traffic.</li></ul> <br><br>Funnel coverage stabilizes sales by ensuring that the brand is visible at every stage of the buyer journey. Granularity allows precise budget allocation, so money flows to high-performing, high-potential segments instead of being wasted across broad, low-converting traffic.",'<span class="font-bold">2. AI Automation (Bids & Budgets)</span>',"The SellerApp team enabled AI-driven bid automation to continuously adjust CPCs based on performance metrics. This leveraged <b>Nuobell\u2019s high Average Order Value (AOV)</b> against low CPC opportunities, allowing campaigns to scale impressions efficiently without overspending. Automation handled real-time bid tuning, freeing the team to focus on <b>strategic growth initiatives</b> and campaign expansion.<br><br>At Nuobell\u2019s price point, small bid misalignments can lead to disproportionately high costs. Hour-by-hour adjustments by AI ensured <b>maximized efficiency</b> and reduced wasted ad spend. It also saved ~12 hours per week for strategic, higher-leverage work, making human effort more impactful.",'<span class="font-bold">3. Search Term Analysis, SQP-Led Optimizations & Negatives</span>',"Using <b>Search Query Performance (SQP) insights</b>, our PPC experts identified high-value search terms that were driving conversions and eliminated unproductive queries through negative targeting. We also performed <b>aggressive bid rebalancing by query class</b> (brand, core, competitor, long-tail) to ensure spend matched potential.<br><br>Lowering ACoS starts with <b>stopping spend on irrelevant clicks</b> while increasing investment where returns are strong. This ensures every ad dollar drives measurable performance and that campaigns focus on qualified, high-converting traffic.",'<span class="font-bold">4. Listing Optimization & A+ Content Uplift</span>',"Our PPC experts revamped Nuobell\u2019s A+ content to <b>highlight the brand story, engineering, and product benefits</b> in a way resellers could not replicate. Titles, bullets, and images were optimized around <b>purchase-deciding factors</b> such as weight ranges, grip/lock mechanisms, compact design, and warranty assurances.<br><br>Optimized content improves <b>relevance, leading to lower CTR, further making a higher conversion rate (CVR) possible</b>. It signals to Amazon\u2019s algorithm that the listing is high-quality, increasing impressions while lowering CPC. Strong content also differentiates the brand in a crowded market, increasing shopper trust and purchase confidence.",'<span class="font-bold">5. Keyword Research, Rank Tracking & Competitor Intelligence</span>',"We conducted continuous <b>keyword research and rank tracking</b> for core and long-tail queries, adjusting budgets where high-ranking keywords correlated with strong CVR. Competitor targeting was used to <b>capture share-of-voice on rival product pages</b>, intercepting shoppers in the decision phase.<br><br>Ranking momentum plus strategic competitor conquesting compounds over time, improving organic visibility and reducing reliance on paid ads. It ensures that the brand benefits from both <b>paid efficiency and long-term organic growth</b>, creating a sustainable competitive advantage.",'<span class="font-bold">6. Custom Dashboards & Strategic Consultations</span>',"SellerApp built live dashboards for budget pacing, search term ROAS, and rank movements. Bi-weekly strategic consultations allowed the team to make <b>data-driven, high-confidence decisions</b> quickly.<br><br>When both the brand and agency share real-time insights, decisions are faster, more precise, and aligned. Transparency reduces guesswork, empowers agile optimization, and ensures every strategic adjustment is rooted in measurable performance."]}]},this.fifthContentSection={class:"center",content:[{heading:"Results & Business Impact",description:["Partnering with SellerApp transformed Nuobell\u2019s Amazon presence from a fledgling, reseller-crowded listing into a <b>high-performing, revenue-generating powerhouse</b>. The results weren\u2019t just numbers, they reflected <b>strategic execution, optimized spend, and brand differentiation</b>.<br><br>","<ul><li><b>Ad Revenue:</b> Increased by <b>10,050%</b> through full-funnel PPC campaigns and AI-powered bid automation. Nuobell captured more qualified traffic and scaled impressions efficie
1ntly, converting more clicks into purchases.</li><li><b>Total Sales:</b> Increased by <b>3,756%</b>. This dramatic growth came from combining <b>enhanced content, A+ pages, and targeted campaigns</b>, which improved conversions while also driving organic visibility and repeat purchases.</li><li><b>ACoS:</b> Dropped from <b>41.88% to 11.15%</b>. Using <b>negative keyword targeting, bid automation, and search term optimization</b>, the brand reduced wasted ad spend, focusing on high-intent traffic with a measurable return on investment.</li><li><b>TACoS:</b> Fell from <b>10.40% to 7.36%</b>, showing that organic and paid channels worked synergistically. Improved listings and better ad targeting meant that every dollar spent on advertising also amplified organic performance.</li><li><b>Conversion Rate:</b> Rose from <b>0.55% to 1.93%</b>. Upgraded A+ content, optimized images, and clear product messaging reassured customers, turning more clicks into purchases.</li><li><b>CTR:</b> Slightly decreased from 0.23% to 0.18%, reflecting a shift from broad, inefficient traffic to more qualified and intent-driven clicks, which ultimately increased overall efficiency and conversions.</li><li><b>Impressions:</b> Skyrocketed from <b>1.1M to over 30M</b>. Expanding campaigns across brand, category, competitor, and long-tail terms increased visibility exponentially, while granular budget allocation ensured that every impression had a high probability of converting.</li><li><b>Organic Rank & Amazon Choice Badge:</b> The Hero SKU, previously lost in the competitive crowd, earned the <b>Amazon Choice badge</b>. PPC strategy combined with optimized content built the algorithmic momentum necessary for this recognition.</li><li><b>Time Saved:</b> ~12 hours per week. AI bid automation and structured campaign management freed human resources for strategy and expansion, creating <b>operational efficiency</b> that allowed focus on growth rather than manual tasks.</li><li><b>New Market Revenue Growth & Product Launch Success:</b> The structured, data-driven approach enabled Nuobell to successfully <b>enter new segments and expand US sales</b>, while laying the foundation for future launches with a scalable model.</li></ul><br><br>","Every result was the product of a <b>cohesive strategy where content, ads, and analytics worked together</b>. 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