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64</head> 65<body> 66 <header class="site-header"> 67 <div class="container"> 68 <div class="site-header-top"> 69 <a href="/news/" class="brand"> 70 <img src="/news/assets/img/keywords-everywhere-logo.png" alt="Keywords Everywhere"> 71 <span class="brand-name">Marketing News<span class="brand-suffix">by Keywords Everywhere</span></span> 72 </a> 73 <a href="https://keywordseverywhere.com/" class="header-pill"> 74 <span>Get Keywords Everywhere</span> 75 </a> 76 </div> 77 </div> 78 </header> 79 <section class="page-hero"> 80 <div class="container"> 81 <h1>Marketing News</h1> 82 <p class="page-hero-description">SEO news, Google updates, AI search changes and social algorithm changes, tracked daily by the Keywords Everywhere team.</p> 83 </div> 84 </section> 85 <nav class="news-subnav" aria-label="Marketing News sections"><div class="container"><button type="button" class="news-subnav-toggle" aria-expanded="false" aria-controls="ke-subnav-list"><span class="news-subnav-toggle-label">All news</span><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6 9.5l6 6 6-6"/></svg></button><ul id="ke-subnav-list"><li><a href="/news/" class="is-active">All news</a></li><li class="news-navgroup"><button type="button" class="news-navgroup-btn" aria-expanded="false" aria-controls="ke-nav-google">Google<svg class="news-icon" viewBox="0 0 24 24" width="15" height="15" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6 9.5l6 6 6-6"/></svg></button><div class="news-navgroup-panel" id="ke-nav-google"><ul aria-label="Google trackers"><li><a href="/news/google-algorithm-updates/"><span class="news-navgroup-icon" style="color:#2a78d6"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 12a8 8 0 0 1 13.7-5.7L20 8.5"/><path d="M20 4v4.5h-4.5"/><path d="M20 12a8 8 0 0 1-13.7 5.7L4 15.5"/><path d="M4 20v-4.5h4.5"/></svg></span><span>Google Updates</span></a></li><li><a href="/news/google-discover/"><span class="news-navgroup-icon" style="color:#e8710a"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="17" height="8" rx="2"/><rect x="3.5" y="15" width="17" height="5.5" rx="2"/></svg></span><span>Google Discover</span></a></li><li><a href="/news/ai-overviews/"><span class="news-navgroup-icon" style="color:#1baf7a"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M11 4.5l1.7 4.3 4.3 1.7-4.3 1.7L11 16.5l-1.7-4.3L5 10.5l4.3-1.7z"/><path d="M18.5 14.5l.9 2.1 2.1.9-2.1.9-.9 2.1-.9-2.1-2.1-.9 2.1-.9z"/></svg></span><span>AI Overviews</span></a></li><li><a href="/news/google-ai-mode/"><span class="news-navgroup-icon" style="color:#4a3aa7"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8z"/></svg></span><span>AI Mode</span></a></li></ul></div></li><li class="news-navgroup"><button type="button" class="news-navgroup-btn" aria-expanded="false" aria-controls="ke-nav-ai-assistants">AI assistants<svg class="news-icon" viewBox="0 0 24 24" width="15" height="15" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6 9.5l6 6 6-6"/></svg></button><div class="news-navgroup-panel" id="ke-nav-ai-assistants"><ul aria-label="AI assistant trackers"><li><a href="/news/chatgpt-updates/"><span class="news-navgroup-icon" style="color:#b45309">
85<svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8z"/><path d="M8.5 10.5h7M8.5 13.5h4.5"/></svg></span><span>ChatGPT</span></a></li><li><a href="/news/gemini-updates/"><span class="news-navgroup-icon" style="color:#9333ea"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6.5 3.5h11l3 5.5-8.5 11.5L3.5 9z"/><path d="M3.5 9h17M9.5 3.5L12 9l2.5-5.5M12 9v11.5"/></svg></span><span>Gemini</span></a></li><li><a href="/news/perplexity-updates/"><span class="news-navgroup-icon" style="color:#0794aa"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="12" cy="12" r="8.5"/><path d="M15.2 8.8l-1.8 4.6-4.6 1.8 1.8-4.6z"/></svg></span><span>Perplexity</span></a></li><li><a href="/news/microsoft-copilot-updates/"><span class="news-navgroup-icon" style="color:#4053d0"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="7.5" height="7.5" rx="1.5"/><rect x="13" y="3.5" width="7.5" height="7.5" rx="1.5"/><rect x="3.5" y="13" width="7.5" height="7.5" rx="1.5"/><rect x="13" y="13" width="7.5" height="7.5" rx="1.5"/></svg></span><span>Microsoft Copilot</span></a></li><li><a href="/news/claude-updates/"><span class="news-navgroup-icon" style="color:#d97757"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 3.5v17M4.6 7.75l14.8 8.5M19.4 7.75l-14.8 8.5"/></svg></span><span>Claude</span></a></li><li><a href="/news/grok-updates/"><span class="news-navgroup-icon" style="color:#2a78d6"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M13.2 3.2L6 13.6h5.2L10.8 20.8L18 10.4h-5.2z"/></svg></span><span>Grok</span></a></li></ul></div></li><li class="news-navgroup"><button type="button" class="news-navgroup-btn" aria-expanded="false" aria-controls="ke-nav-social">Social<svg class="news-icon" viewBox="0 0 24 24" width="15" height="15" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6 9.5l6 6 6-6"/></svg></button><div class="news-navgroup-panel" id="ke-nav-social"><ul aria-label="Social platform trackers"><li><a href="/news/instagram-algorithm-updates/"><span class="news-navgroup-icon" style="color:#c92a8d"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="17" height="17" rx="4.5"/><circle cx="12" cy="12" r="3.8"/><path d="M16.9 7.1h.01"/></svg></span><span>Instagram</span></a></li><li><a href="/news/social-algorithm-updates/"><span class="news-navgroup-icon" style="color:#7d8a1f"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="6" cy="12" r="2.6"/><circle cx="17.5" cy="5.5" r="2.6"/><circle cx="17.5" cy="18.5" r="2.6"/><path d="M8.3 10.7l6.9-4M8.3 13.3l6.9 4"/></svg></span><span>Social Platforms</span></a></li></ul></div></li><li class="news-navgroup"><button type="button" class="news-navgroup-btn" aria-expanded="false" aria-controls="ke-nav-reference">
85Reference<svg class="news-icon" viewBox="0 0 24 24" width="15" height="15" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6 9.5l6 6 6-6"/></svg></button><div class="news-navgroup-panel" id="ke-nav-reference"><ul aria-label="Reference pages and trackers"><li><a href="/news/google-algorithm-updates/status/"><span>Is Google updating now?</span></a></li><li><a href="/news/google-algorithm-updates/history/"><span>Google update history</span></a></li><li><a href="/news/google-algorithm-updates/e-e-a-t/"><span>E-E-A-T explained</span></a></li><li><a href="/news/seo-statistics/"><span>SEO statistics</span></a></li><li><a href="/news/ai-search-statistics/"><span>AI search statistics</span></a></li><li><a href="/news/ai-crawlers/"><span>AI crawlers explained</span></a></li><li><a href="/news/ai-search-optimization/"><span>AI search optimization: the evidence</span></a></li><li><a href="/news/ai-model-releases/"><span>AI model releases</span></a></li><li><a href="/news/ai-search-lawsuits/"><span>AI search lawsuits</span></a></li></ul></div></li><li><a href="/news/archive/">Archive</a></li><li><a href="/news/methodology/">Methodology</a></li></ul></div></nav> <main class="news-main"> 86 <div class="container"> 87 <div class="news-meta-line"> 88 <span class="news-updated">Last updated: <time datetime="2026-09-24">24th Sep 2026</time></span> 89 <span class="news-checked">Last checked: <time datetime="2026-09-24">24th Sep 2026</time></span> 90 </div> 91 92 <aside class="news-what-changed news-week-box"> 93 <h2><svg class="news-icon" viewBox="0 0 24 24" width="15" height="15" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="4.5" width="17" height="16" rx="2.5"/><path d="M8 3v3.5M16 3v3.5M3.5 9.5h17"/></svg><span>This week in marketing</span></h2> 94 <p class="news-week-of">Week of 21st Sep 2026 to 27th Sep 2026 · 11 entries so far</p> 95 <p class="news-week-status">No confirmed Google ranking update is rolling out. The <a href="/news/google-algorithm-updates/august-2026-spam-update/">August 2026 spam update</a> completed on 21st Aug 2026 after 2 days 16 hours.</p> 96 <div class="news-week-rows"> 97 <a class="news-index-row" href="/news/social-algorithm-updates/#x-algorithm-thirtieth-release"> 98 <time datetime="2026-09-24">24th Sep</time> 99 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 100 <span class="news-index-row-title">X's thirtieth release moves the reply-spam split to 250,000 followers and pulls the value model into a shared crate</span> 101 </a> 102 <a class="news-index-row" href="/news/ai-overviews/#cma-user-choice-consultation"> 103 <time datetime="2026-09-23">23rd Sep</time> 104 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 105 <span class="news-index-row-title">UK CMA reopens its Google choice-screen plan to admit AI assistants, with an attribution condition</span> 106 </a> 107 <a class="news-index-row" href="/news/social-algorithm-updates/#x-algorithm-twenty-ninth-release"> 108 <time datetime="2026-09-23">23rd Sep</time> 109 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 110 <span class="news-index-row-title">X's twenty-ninth release moves the reply-spam split to 225,000 followers and gives the vm-ranker its own value model</span> 111 </a> 112 </div> 113 <details class="news-week-more"> 114 <summary>8 more entries this week</summary> 115 <div class="news-week-rows"> 116 <a class="news-index-row" href="/news/google-algorithm-updates/#crux-ad-metrics-page-experience-doc"> 117 <time datetime="2026-09-22">22nd Sep</time>
118 <span class="news-chip"><span class="news-chip-dot" style="background: #2a78d6"></span>Google Updates</span> 119 <span class="news-index-row-title">Google adds CrUX ad metrics to its page experience documentation; Mueller: "Not everything is a direct search ranking factor"</span> 120 </a> 121 <a class="news-index-row" href="/news/ai-overviews/#comscore-q2-2026-aio-share"> 122 <time datetime="2026-09-22">22nd Sep</time> 123 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 124 <span class="news-index-row-title">Comscore: AI Overviews appeared in 39.4% of US desktop Google searches in June 2026</span> 125 </a> 126 <a class="news-index-row" href="/news/google-ai-mode/#native-checkout-auto-enabled-shopify"> 127 <time datetime="2026-09-22">22nd Sep</time> 128 <span class="news-chip"><span class="news-chip-dot" style="background: #4a3aa7"></span>AI Mode</span> 129 <span class="news-index-row-title">Google auto-enrols eligible US Shopify merchants in native checkout inside AI Mode and the Gemini app</span> 130 </a> 131 <a class="news-index-row" href="/news/chatgpt-updates/#gpt-6-sol-luna"> 132 <time datetime="2026-09-22">22nd Sep</time> 133 <span class="news-chip"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</span> 134 <span class="news-index-row-title">GPT-6 Sol and Luna arrive in ChatGPT Work and Codex at half the API price, and are "not yet available in Chat"</span> 135 </a> 136 <a class="news-index-row" href="/news/gemini-updates/#native-checkout-auto-enabled-shopify"> 137 <time datetime="2026-09-22">22nd Sep</time> 138 <span class="news-chip"><span class="news-chip-dot" style="background: #9333ea"></span>Gemini</span> 139 <span class="news-index-row-title">Eligible US Shopify merchants are enrolled by default in native checkout inside the Gemini app</span> 140 </a> 141 <a class="news-index-row" href="/news/microsoft-copilot-updates/#comscore-copilot-search-share"> 142 <time datetime="2026-09-22">22nd Sep</time> 143 <span class="news-chip"><span class="news-chip-dot" style="background: #4053d0"></span>Microsoft Copilot</span> 144 <span class="news-index-row-title">Comscore: Copilot Search appeared in 17.3% of US desktop Bing searches in June 2026</span> 145 </a> 146 <a class="news-index-row" href="/news/social-algorithm-updates/#x-algorithm-twenty-eighth-release"> 147 <time datetime="2026-09-22">22nd Sep</time> 148 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 149 <span class="news-index-row-title">X's twenty-eighth release raises the coordinated-spam floor to 80,000 followers and starts logging where feed candidates come from</span> 150 </a> 151 <a class="news-index-row" href="/news/grok-updates/#grok-4-7"> 152 <time datetime="2026-09-21">21st Sep</time> 153 <span class="news-chip"><span class="news-chip-dot" style="background: #2a78d6"></span>Grok</span> 154 <span class="news-index-row-title">Grok 4.7 replaces 4.6 as the flagship, forty days on</span> 155 </a> 156 </div> 157 </details> 158 </aside> 159 160 <section class="news-hub-grid" aria-label="Topics we track"> 161 <a class="news-hub-card" href="/news/google-algorithm-updates/"> 162 <span class="news-hub-card-head">
163 <span class="news-hub-card-icon" style="color: #2a78d6; background: #2a78d61a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M4 12a8 8 0 0 1 13.7-5.7L20 8.5"/><path d="M20 4v4.5h-4.5"/><path d="M20 12a8 8 0 0 1-13.7 5.7L4 15.5"/><path d="M4 20v-4.5h4.5"/></svg></span> 164 <h2>Google Updates</h2> 165 </span> 166 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:97.7%;background:#2a78d6;opacity:0.98"></i><i style="left:82.1%;background:#2a78d6;opacity:0.88"></i><i style="left:69.9%;background:#2a78d6;opacity:0.8"></i><i style="left:68.8%;background:#2a78d6;opacity:0.8"></i><i style="left:67.7%;background:#2a78d6;opacity:0.79"></i><i style="left:62.1%;background:#2a78d6;opacity:0.75"></i><i style="left:58.8%;background:#2a78d6;opacity:0.73"></i></span><span class="news-hub-card-strip-label">7 entries in 90 days</span></span> 167 <span class="news-hub-card-updated">Updated 23rd Sep 2026</span> 168 </a> 169 <a class="news-hub-card" href="/news/google-discover/"> 170 <span class="news-hub-card-head"> 171 <span class="news-hub-card-icon" style="color: #e8710a; background: #e8710a1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="17" height="8" rx="2"/><rect x="3.5" y="15" width="17" height="5.5" rx="2"/></svg></span> 172 <h2>Google Discover</h2> 173 </span> 174 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:93.2%;background:#e8710a;opacity:0.96"></i><i style="left:91%;background:#e8710a;opacity:0.94"></i><i style="left:73.2%;background:#e8710a;opacity:0.83"></i><i style="left:61%;background:#e8710a;opacity:0.75"></i><i style="left:58.8%;background:#e8710a;opacity:0.73"></i><i style="left:53.2%;background:#e8710a;opacity:0.7"></i><i style="left:52.1%;background:#e8710a;opacity:0.69"></i><i style="left:36.6%;background:#e8710a;opacity:0.59"></i><i style="left:3.2%;background:#e8710a;opacity:0.37"></i></span><span class="news-hub-card-strip-label">9 entries in 90 days</span></span> 175 <span class="news-hub-card-updated">Updated 19th Sep 2026</span> 176 </a> 177 <a class="news-hub-card" href="/news/ai-overviews/"> 178 <span class="news-hub-card-head"> 179 <span class="news-hub-card-icon" style="color: #1baf7a; background: #1baf7a1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M11 4.5l1.7 4.3 4.3 1.7-4.3 1.7L11 16.5l-1.7-4.3L5 10.5l4.3-1.7z"/><path d="M18.5 14.5l.9 2.1 2.1.9-2.1.9-.9 2.1-.9-2.1-2.1-.9 2.1-.9z"/></svg></span> 180 <h2>AI Overviews</h2> 181 </span> 182 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:98.8%;background:#1baf7a;opacity:0.99"></i><i style="left:97.7%;background:#1baf7a;opacity:0.98"></i><i style="left:88.8%;background:#1baf7a;opacity:0.93"></i><i style="left:88.8%;background:#1baf7a;opacity:0.93"></i><i style="left:82.1%;background:#1baf7a;opacity:0.88"></i><i style="left:82.1%;background:#1baf7a;opacity:0.88"></i><i style="left:74.3%;background:#1baf7a;opacity:0.83"></i><i style="left:73.2%;background:#1baf7a;opacity:0.83"></i><i style="left:73.2%;background:#1baf7a;opacity:0.83"></i><i style="left:73.2%;background:#1baf7a;opacity:0.83"></i><i style="left:69.9%;background:#1baf7a;opacity:0.8"></i><i style="left:67.7%;background:#1baf7a;opacity:0.79"></i>
182<i style="left:66.6%;background:#1baf7a;opacity:0.78"></i><i style="left:61%;background:#1baf7a;opacity:0.75"></i><i style="left:59.9%;background:#1baf7a;opacity:0.74"></i><i style="left:58.8%;background:#1baf7a;opacity:0.73"></i><i style="left:58.8%;background:#1baf7a;opacity:0.73"></i><i style="left:57.7%;background:#1baf7a;opacity:0.72"></i><i style="left:57.7%;background:#1baf7a;opacity:0.72"></i><i style="left:53.2%;background:#1baf7a;opacity:0.7"></i><i style="left:51%;background:#1baf7a;opacity:0.68"></i><i style="left:49.9%;background:#1baf7a;opacity:0.67"></i><i style="left:44.3%;background:#1baf7a;opacity:0.64"></i><i style="left:43.2%;background:#1baf7a;opacity:0.63"></i><i style="left:37.7%;background:#1baf7a;opacity:0.59"></i><i style="left:36.6%;background:#1baf7a;opacity:0.59"></i><i style="left:34.3%;background:#1baf7a;opacity:0.57"></i><i style="left:31%;background:#1baf7a;opacity:0.55"></i><i style="left:29.9%;background:#1baf7a;opacity:0.54"></i><i style="left:28.8%;background:#1baf7a;opacity:0.54"></i><i style="left:27.7%;background:#1baf7a;opacity:0.53"></i><i style="left:26.6%;background:#1baf7a;opacity:0.52"></i><i style="left:23.2%;background:#1baf7a;opacity:0.5"></i><i style="left:23.2%;background:#1baf7a;opacity:0.5"></i><i style="left:22.1%;background:#1baf7a;opacity:0.49"></i><i style="left:21%;background:#1baf7a;opacity:0.49"></i><i style="left:19.9%;background:#1baf7a;opacity:0.48"></i><i style="left:19.9%;background:#1baf7a;opacity:0.48"></i><i style="left:19.9%;background:#1baf7a;opacity:0.48"></i><i style="left:6.6%;background:#1baf7a;opacity:0.39"></i><i style="left:5.5%;background:#1baf7a;opacity:0.39"></i></span><span class="news-hub-card-strip-label">41 entries in 90 days</span></span> 183 <span class="news-hub-card-updated">Updated 24th Sep 2026</span> 184 </a> 185 <a class="news-hub-card" href="/news/google-ai-mode/"> 186 <span class="news-hub-card-head"> 187 <span class="news-hub-card-icon" style="color: #4a3aa7; background: #4a3aa71a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8z"/></svg></span> 188 <h2>AI Mode</h2> 189 </span> 190 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:97.7%;background:#4a3aa7;opacity:0.98"></i><i style="left:89.9%;background:#4a3aa7;opacity:0.93"></i><i style="left:83.2%;background:#4a3aa7;opacity:0.89"></i><i style="left:82.1%;background:#4a3aa7;opacity:0.88"></i><i style="left:77.7%;background:#4a3aa7;opacity:0.85"></i><i style="left:77.7%;background:#4a3aa7;opacity:0.85"></i><i style="left:75.5%;background:#4a3aa7;opacity:0.84"></i><i style="left:73.2%;background:#4a3aa7;opacity:0.83"></i><i style="left:69.9%;background:#4a3aa7;opacity:0.8"></i><i style="left:68.8%;background:#4a3aa7;opacity:0.8"></i><i style="left:66.6%;background:#4a3aa7;opacity:0.78"></i><i style="left:59.9%;background:#4a3aa7;opacity:0.74"></i><i style="left:58.8%;background:#4a3aa7;opacity:0.73"></i><i style="left:57.7%;background:#4a3aa7;opacity:0.72"></i><i style="left:54.3%;background:#4a3aa7;opacity:0.7"></i><i style="left:49.9%;background:#4a3aa7;opacity:0.67"></i><i style="left:43.2%;background:#4a3aa7;opacity:0.63"></i><i style="left:36.6%;background:#4a3aa7;opacity:0.59"></i><i style="left:28.8%;background:#4a3aa7;opacity:0.54"></i><i style="left:27.7%;background:#4a3aa7;opacity:0.53"></i><i style="left:22.1%;background:#4a3aa7;opacity:0.49"></i><i style="left:21%;background:#4a3aa7;opacity:0.49"></i><i style="left:19.9%;background:#4a3aa7;opacity:0.48"></i><i style="left:4.3%;background:#4a3aa7;opacity:0.38"></i><i style="left:3.2%;background:#4a3aa7;opacity:0.37"></i></span><span class="news-hub-card-strip-label">25 entries in 90 days</span></span>
191 <span class="news-hub-card-updated">Updated 23rd Sep 2026</span> 192 </a> 193 <a class="news-hub-card" href="/news/chatgpt-updates/"> 194 <span class="news-hub-card-head"> 195 <span class="news-hub-card-icon" style="color: #b45309; background: #b453091a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M21 11.5a8.38 8.38 0 0 1-.9 3.8 8.5 8.5 0 0 1-7.6 4.7 8.38 8.38 0 0 1-3.8-.9L3 21l1.9-5.7a8.38 8.38 0 0 1-.9-3.8 8.5 8.5 0 0 1 4.7-7.6 8.38 8.38 0 0 1 3.8-.9h.5a8.48 8.48 0 0 1 8 8z"/><path d="M8.5 10.5h7M8.5 13.5h4.5"/></svg></span> 196 <h2>ChatGPT</h2> 197 </span> 198 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:97.7%;background:#b45309;opacity:0.98"></i><i style="left:91%;background:#b45309;opacity:0.94"></i><i style="left:88.8%;background:#b45309;opacity:0.93"></i><i style="left:84.3%;background:#b45309;opacity:0.9"></i><i style="left:82.1%;background:#b45309;opacity:0.88"></i><i style="left:76.6%;background:#b45309;opacity:0.85"></i><i style="left:73.2%;background:#b45309;opacity:0.83"></i><i style="left:73.2%;background:#b45309;opacity:0.83"></i><i style="left:72.1%;background:#b45309;opacity:0.82"></i><i style="left:58.8%;background:#b45309;opacity:0.73"></i><i style="left:58.8%;background:#b45309;opacity:0.73"></i><i style="left:57.7%;background:#b45309;opacity:0.72"></i><i style="left:52.1%;background:#b45309;opacity:0.69"></i><i style="left:51%;background:#b45309;opacity:0.68"></i><i style="left:51%;background:#b45309;opacity:0.68"></i><i style="left:48.8%;background:#b45309;opacity:0.67"></i><i style="left:46.6%;background:#b45309;opacity:0.65"></i><i style="left:45.5%;background:#b45309;opacity:0.65"></i><i style="left:38.8%;background:#b45309;opacity:0.6"></i><i style="left:37.7%;background:#b45309;opacity:0.59"></i><i style="left:28.8%;background:#b45309;opacity:0.54"></i></span><span class="news-hub-card-strip-label">21 entries in 90 days</span></span> 199 <span class="news-hub-card-updated">Updated 24th Sep 2026</span> 200 </a> 201 <a class="news-hub-card" href="/news/gemini-updates/"> 202 <span class="news-hub-card-head"> 203 <span class="news-hub-card-icon" style="color: #9333ea; background: #9333ea1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M6.5 3.5h11l3 5.5-8.5 11.5L3.5 9z"/><path d="M3.5 9h17M9.5 3.5L12 9l2.5-5.5M12 9v11.5"/></svg></span> 204 <h2>Gemini</h2> 205 </span> 206 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:97.7%;background:#9333ea;opacity:0.98"></i><i style="left:89.9%;background:#9333ea;opacity:0.93"></i><i style="left:88.8%;background:#9333ea;opacity:0.93"></i><i style="left:84.3%;background:#9333ea;opacity:0.9"></i><i style="left:77.7%;background:#9333ea;opacity:0.85"></i><i style="left:75.5%;background:#9333ea;opacity:0.84"></i><i style="left:69.9%;background:#9333ea;opacity:0.8"></i><i style="left:68.8%;background:#9333ea;opacity:0.8"></i><i style="left:67.7%;background:#9333ea;opacity:0.79"></i><i style="left:59.9%;background:#9333ea;opacity:0.74"></i><i style="left:58.8%;background:#9333ea;opacity:0.73"></i><i style="left:57.7%;background:#9333ea;opacity:0.72"></i><i style="left:53.2%;background:#9333ea;opacity:0.7"></i><i style="left:52.1%;background:#9333ea;opacity:0.69"></i><i style="left:51%;background:#9333ea;opacity:0.68"></i><i style="left:44.3%;background:#9333ea;opacity:0.64"></i><i style="left:37.7%;background:#9333ea;opacity:0.59"></i><i style="left:22.1%;background:#9333ea;opacity:0.49"></i><i style="left:15.5%;background:#9333ea;opacity:0.45"></i></span><span class="news-hub-card-strip-label">19 entries in 90 days</span></span>
207 <span class="news-hub-card-updated">Updated 24th Sep 2026</span> 208 </a> 209 <a class="news-hub-card" href="/news/perplexity-updates/"> 210 <span class="news-hub-card-head"> 211 <span class="news-hub-card-icon" style="color: #0794aa; background: #0794aa1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="12" cy="12" r="8.5"/><path d="M15.2 8.8l-1.8 4.6-4.6 1.8 1.8-4.6z"/></svg></span> 212 <h2>Perplexity</h2> 213 </span> 214 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:89.9%;background:#0794aa;opacity:0.93"></i><i style="left:62.1%;background:#0794aa;opacity:0.75"></i><i style="left:43.2%;background:#0794aa;opacity:0.63"></i><i style="left:38.8%;background:#0794aa;opacity:0.6"></i></span><span class="news-hub-card-strip-label">4 entries in 90 days</span></span> 215 <span class="news-hub-card-updated">Updated 16th Sep 2026</span> 216 </a> 217 <a class="news-hub-card" href="/news/microsoft-copilot-updates/"> 218 <span class="news-hub-card-head"> 219 <span class="news-hub-card-icon" style="color: #4053d0; background: #4053d01a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="7.5" height="7.5" rx="1.5"/><rect x="13" y="3.5" width="7.5" height="7.5" rx="1.5"/><rect x="3.5" y="13" width="7.5" height="7.5" rx="1.5"/><rect x="13" y="13" width="7.5" height="7.5" rx="1.5"/></svg></span> 220 <h2>Microsoft Copilot</h2> 221 </span> 222 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:97.7%;background:#4053d0;
222opacity:0.98"></i><i style="left:92.1%;background:#4053d0;opacity:0.95"></i><i style="left:73.2%;background:#4053d0;opacity:0.83"></i><i style="left:67.7%;background:#4053d0;opacity:0.79"></i></span><span class="news-hub-card-strip-label">4 entries in 90 days</span></span> 223 <span class="news-hub-card-updated">Updated 23rd Sep 2026</span> 224 </a> 225 <a class="news-hub-card" href="/news/claude-updates/"> 226 <span class="news-hub-card-head"> 227 <span class="news-hub-card-icon" style="color: #d97757; background: #d977571a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M12 3.5v17M4.6 7.75l14.8 8.5M19.4 7.75l-14.8 8.5"/></svg></span> 228 <h2>Claude</h2> 229 </span> 230 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:67.7%;background:#d97757;opacity:0.79"></i><i style="left:42.1%;background:#d97757;opacity:0.62"></i><i style="left:42.1%;background:#d97757;opacity:0.62"></i><i style="left:26.6%;background:#d97757;opacity:0.52"></i><i style="left:22.1%;background:#d97757;opacity:0.49"></i></span><span class="news-hub-card-strip-label">5 entries in 90 days</span></span> 231 <span class="news-hub-card-updated">Updated 18th Sep 2026</span> 232 </a> 233 <a class="news-hub-card" href="/news/grok-updates/"> 234 <span class="news-hub-card-head"> 235 <span class="news-hub-card-icon" style="color: #2a78d6; background: #2a78d61a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M13.2 3.2L6 13.6h5.2L10.8 20.8L18 10.4h-5.2z"/></svg></span> 236 <h2>Grok</h2> 237 </span> 238 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:96.6%;background:#2a78d6;opacity:0.98"></i><i style="left:76.6%;background:#2a78d6;opacity:0.85"></i><i style="left:71%;background:#2a78d6;opacity:0.81"></i><i style="left:67.7%;background:#2a78d6;opacity:0.79"></i><i style="left:62.1%;background:#2a78d6;opacity:0.75"></i><i style="left:59.9%;background:#2a78d6;opacity:0.74"></i><i style="left:59.9%;background:#2a78d6;opacity:0.74"></i><i style="left:52.1%;background:#2a78d6;opacity:0.69"></i><i style="left:51%;background:#2a78d6;opacity:0.68"></i><i style="left:35.5%;background:#2a78d6;opacity:0.58"></i><i style="left:31%;background:#2a78d6;opacity:0.55"></i><i style="left:28.8%;background:#2a78d6;opacity:0.54"></i></span><span class="news-hub-card-strip-label">12 entries in 90 days</span></span> 239 <span class="news-hub-card-updated">Updated 22nd Sep 2026</span> 240 </a> 241 <a class="news-hub-card" href="/news/instagram-algorithm-updates/"> 242 <span class="news-hub-card-head"> 243 <span class="news-hub-card-icon" style="color: #c92a8d; background: #c92a8d1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><rect x="3.5" y="3.5" width="17" height="17" rx="4.5"/><circle cx="12" cy="12" r="3.8"/><path d="M16.9 7.1h.01"/></svg></span> 244 <h2>Instagram</h2> 245 </span> 246 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:89.9%;background:#c92a8d;opacity:0.93"></i><i style="left:84.3%;background:#c92a8d;opacity:0.9"></i><i style="left:73.2%;background:#c92a8d;opacity:0.83"></i><i style="left:36.6%;background:#c92a8d;opacity:0.59"></i><i style="left:1%;background:#c92a8d;opacity:0.36"></i></span><span class="news-hub-card-strip-label">5 entries in 90 days</span></span>
247 <span class="news-hub-card-updated">Updated 21st Sep 2026</span> 248 </a> 249 <a class="news-hub-card" href="/news/social-algorithm-updates/"> 250 <span class="news-hub-card-head"> 251 <span class="news-hub-card-icon" style="color: #7d8a1f; background: #7d8a1f1a;"><svg class="news-icon" viewBox="0 0 24 24" width="16" height="16" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="6" cy="12" r="2.6"/><circle cx="17.5" cy="5.5" r="2.6"/><circle cx="17.5" cy="18.5" r="2.6"/><path d="M8.3 10.7l6.9-4M8.3 13.3l6.9 4"/></svg></span> 252 <h2>Social Platforms</h2> 253 </span> 254 <span class="news-hub-card-strip"><span class="news-hub-card-line" aria-hidden="true"><i style="left:99.9%;background:#7d8a1f;opacity:1"></i><i style="left:98.8%;background:#7d8a1f;opacity:0.99"></i><i style="left:97.7%;background:#7d8a1f;opacity:0.98"></i><i style="left:93.2%;background:#7d8a1f;opacity:0.96"></i><i style="left:93.2%;background:#7d8a1f;opacity:0.96"></i><i style="left:92.1%;background:#7d8a1f;opacity:0.95"></i><i style="left:91%;background:#7d8a1f;opacity:0.94"></i><i style="left:89.9%;background:#7d8a1f;opacity:0.93"></i><i style="left:86.6%;background:#7d8a1f;opacity:0.91"></i><i style="left:84.3%;background:#7d8a1f;opacity:0.9"></i><i style="left:83.2%;background:#7d8a1f;opacity:0.89"></i><i style="left:82.1%;background:#7d8a1f;opacity:0.88"></i><i style="left:82.1%;background:#7d8a1f;opacity:0.88"></i><i style="left:77.7%;background:#7d8a1f;opacity:0.85"></i><i style="left:77.7%;background:#7d8a1f;opacity:0.85"></i><i style="left:75.5%;background:#7d8a1f;opacity:0.84"></i><i style="left:74.3%;background:#7d8a1f;opacity:0.83"></i><i style="left:74.3%;background:#7d8a1f;opacity:0.83"></i><i style="left:69.9%;background:#7d8a1f;opacity:0.8"></i><i style="left:69.9%;background:#7d8a1f;opacity:0.8"></i><i style="left:67.7%;background:#7d8a1f;opacity:0.79"></i><i style="left:66.6%;background:#7d8a1f;opacity:0.78"></i><i style="left:65.5%;background:#7d8a1f;opacity:0.78"></i><i style="left:62.1%;background:#7d8a1f;opacity:0.75"></i><i style="left:61%;background:#7d8a1f;opacity:0.75"></i><i style="left:59.9%;background:#7d8a1f;opacity:0.74"></i><i style="left:58.8%;background:#7d8a1f;opacity:0.73"></i><i style="left:57.7%;background:#7d8a1f;opacity:0.72"></i><i style="left:54.3%;background:#7d8a1f;opacity:0.7"></i><i style="left:53.2%;background:#7d8a1f;opacity:0.7"></i><i style="left:42.1%;background:#7d8a1f;opacity:0.62"></i><i style="left:38.8%;background:#7d8a1f;opacity:0.6"></i><i style="left:37.7%;background:#7d8a1f;opacity:0.59"></i><i style="left:31%;background:#7d8a1f;opacity:0.55"></i></span><span class="news-hub-card-strip-label">34 entries in 90 days</span></span> 255 <span class="news-hub-card-updated">Updated 24th Sep 2026</span> 256 </a> 257 </section> 258 259 <section class="news-ref" aria-labelledby="ke-ref-title"> 260 <h2 id="ke-ref-title">Guides and reference</h2> 261 <div class="news-ref-groups"> 262 <div class="news-ref-group"> 263 <h3>Google Search</h3> 264 <ul class="news-ref-list news-ref-list--group"> 265 <li><a href="/news/google-algorithm-updates/status/">Is Google updating right now?</a><span>The live answer from Google's Search Status Dashboard, checked daily, with the last 12 months of confirmed updates.</span></li> 266 <li><a href="/news/google-algorithm-updates/history/">Google algorithm update history</a><span>Every Google update this section documents, 2010 to 2026, one table per year, each row linked to its own page.</span></li> 267 <li><a href="/news/google-algorithm-updates/e-e-a-t/">E-E-A-T: what Google actually says</a><span>Experience, expertise, authoritativeness and trust, quoted from Google's rater guidelines and documentation, with the ranking question answered in Google'
267s words.</span></li> 268 <li><a href="/news/google-io-2026-search/">Google I/O 2026: every Search announcement</a><span>What Google said about Search on 19th May 2026, in its own words, and what our trackers have recorded since.</span></li> 269 <li><a href="/news/google-discover/what-is-google-discover/">What is Google Discover?</a><span>The queryless feed that sends publishers most of their Google traffic, explained from Google's own pages. The levers that exist, and the ones that do not.</span></li> 270 <li><a href="/news/google-ai-mode/what-is-ai-mode/">What is Google AI Mode?</a><span>Google's conversational search tab, explained from Google's own posts. What it is, how to reach it, what it costs and how it differs from AI Overviews.</span></li> 271 <li><a href="/news/ai-overviews/what-are-ai-overviews/">What are Google AI Overviews?</a><span>The AI summaries above Google's results, from the 2023 SGE beta to 2.5 billion monthly users. The on-and-off question, answered honestly.</span></li> 272 </ul> 273 </div> 274 <div class="news-ref-group"> 275 <h3>AI search</h3> 276 <ul class="news-ref-list news-ref-list--group"> 277 <li><a href="/news/ai-crawlers/">AI crawlers: what each bot feeds, and what blocking it costs</a><span>GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest, from the operators' own documentation. Training bots, search bots and user fetchers are different things.</span></li> 278 <li><a href="/news/ai-search-optimization/">AI search optimization: what the studies say</a><span>GEO, AEO and LLM SEO without the sales pitch. Every measurement we have covered of how AI answers pick, cite and send traffic, each dated and sourced.</span></li> 279 <li><a href="/news/ai-model-releases/">AI model releases</a><span>Every new model across the assistants and AI search products we track. Each row is a dated entry with a primary source.</span></li> 280 <li><a href="/news/ai-search-lawsuits/">AI search lawsuits and regulation</a><span>Court cases, settlements, fines and regulatory orders touching AI search and AI assistants. One dated table, a primary source for each.</span></li> 281 </ul> 282 </div> 283 <div class="news-ref-group"> 284 <h3>Statistics</h3> 285 <ul class="news-ref-list news-ref-list--group"> 286 <li><a href="/news/seo-statistics/">SEO statistics, each with its source</a><span>Google search volume, market share, zero-click rates, CTR with AI Overviews, publisher traffic and update counts. Every number names who measured it and when.</span></li> 287 <li><a href="/news/ai-search-statistics/">AI search statistics, each with its source</a><span>User counts for ChatGPT, Gemini, AI Overviews and the rest, referral shares, AI Overviews prevalence and click effects. Every number names who measured it and when.</span></li> 288 </ul> 289 </div> 290 <div class="news-ref-group"> 291 <h3>Social platforms</h3> 292 <ul class="news-ref-list news-ref-list--group"> 293 <li><a href="/news/instagram-algorithm-updates/how-the-instagram-algorithm-works/">How the Instagram algorithm works</a><span>Instagram's ranking, per Instagram: one system per surface and the signals it names. Plus a test for the invented "algorithm updates" that circulate every month.</span></li> 294 <li><a href="/news/social-algorithm-updates/tiktok-algorithm/">The TikTok algorithm in 2026: what is actually on the record</a><span>TikTok documents governance, not ranking. What it has said, what the US joint venture terms require, and how its search results changed in 2026.</span></li> 295 <li><a href="/news/social-algorithm-updates/reddit-in-google-search/">Reddit in Google Search: the three strands</a><span>How Reddit ranks in Google, how much it depends on it, and what Reddit's own search is doing. From Reddit's filings and the studies we track.</span></li> 296 </ul> 297 </div> 298 </div> 299 </section> 300 301 <section class="news-entries" id="latest"> 302 <h2>Latest news</h2> 303 <div class="news-search" hidden data-search-src="/news/search-index.php"><div class="news-search-box">
303<svg class="news-icon" viewBox="0 0 24 24" width="17" height="17" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><circle cx="11" cy="11" r="6.5"/><path d="M15.8 15.8L20.5 20.5"/></svg><input type="search" class="news-search-input" placeholder="Search every entry and page in this section" aria-label="Search Marketing News" autocomplete="off" spellcheck="false"></div><div class="news-search-out" hidden><p class="news-search-status" role="status"></p><ol class="news-search-results"></ol></div></div> 304 <div class="news-filters" role="group" aria-label="Filter the news list by topic"> 305 <button type="button" class="news-filter-chip is-on" data-hub="all" aria-pressed="true">All topics</button> 306 <button type="button" class="news-filter-chip" data-hub="google-algorithm-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #2a78d6"></span>Google Updates</button> 307 <button type="button" class="news-filter-chip" data-hub="google-discover" aria-pressed="false"><span class="news-chip-dot" style="background: #e8710a"></span>Google Discover</button> 308 <button type="button" class="news-filter-chip" data-hub="ai-overviews" aria-pressed="false"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</button> 309 <button type="button" class="news-filter-chip" data-hub="google-ai-mode" aria-pressed="false"><span class="news-chip-dot" style="background: #4a3aa7"></span>AI Mode</button> 310 <button type="button" class="news-filter-chip" data-hub="chatgpt-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</button> 311 <button type="button" class="news-filter-chip" data-hub="gemini-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #9333ea"></span>Gemini</button> 312 <button type="button" class="news-filter-chip" data-hub="perplexity-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #0794aa"></span>Perplexity</button> 313 <button type="button" class="news-filter-chip" data-hub="microsoft-copilot-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #4053d0"></span>Microsoft Copilot</button> 314 <button type="button" class="news-filter-chip" data-hub="claude-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #d97757"></span>Claude</button> 315 <button type="button" class="news-filter-chip" data-hub="grok-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #2a78d6"></span>Grok</button> 316 <button type="button" class="news-filter-chip" data-hub="instagram-algorithm-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #c92a8d"></span>Instagram</button> 317 <button type="button" class="news-filter-chip" data-hub="social-algorithm-updates" aria-pressed="false"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</button> 318 </div> 319 <p class="news-month-label"><time datetime="2026-09">September 2026</time></p> 320 <article class="news-index-item" data-hub="social-algorithm-updates"> 321 <div class="news-entry-head"> 322 <time datetime="2026-09-24">24th Sep 2026</time> 323 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 324 </div> 325 <h3><a href="/news/social-algorithm-updates/#x-algorithm-thirtieth-release">X's thirtieth release moves the reply-spam split to 250,000 followers and pulls the value model into a shared crate</a></h3> 326 <p>X's thirtieth release, 63 files, moves the big-account reply-spam split from 225,000 to 250,000 followers. The home mixer's ranking scorer is replaced by a value-model crate shared with the vm-ranker.</p> 327 </article> 328 <article class="news-index-item" data-hub="ai-overviews"> 329 <div class="news-entry-head"> 330 <time datetime="2026-09-23">23rd Sep 2026</time>
331 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 332 </div> 333 <h3><a href="/news/ai-overviews/#cma-user-choice-consultation">UK CMA reopens its Google choice-screen plan to admit AI assistants, with an attribution condition</a></h3> 334 <p>The CMA published a second consultation on a user choice requirement for Google on 23rd Sep. AI assistants could join the choice screen if they attribute web content clearly and link to it.</p> 335 </article> 336 <article class="news-index-item" data-hub="social-algorithm-updates"> 337 <div class="news-entry-head"> 338 <time datetime="2026-09-23">23rd Sep 2026</time> 339 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 340 </div> 341 <h3><a href="/news/social-algorithm-updates/#x-algorithm-twenty-ninth-release">X's twenty-ninth release moves the reply-spam split to 225,000 followers and gives the vm-ranker its own value model</a></h3> 342 <p>X's twenty-ninth release, 92 files, moves the big-account reply-spam split from 200,000 to 225,000 followers. The vm-ranker gains a value model behind a switch that defaults to off.</p> 343 </article> 344 <article class="news-index-item" data-hub="google-algorithm-updates"> 345 <div class="news-entry-head"> 346 <time datetime="2026-09-22">22nd Sep 2026</time> 347 <span class="news-chip"><span class="news-chip-dot" style="background: #2a78d6"></span>Google Updates</span> 348 </div> 349 <h3><a href="/news/google-algorithm-updates/#crux-ad-metrics-page-experience-doc">Google adds CrUX ad metrics to its page experience documentation; Mueller: "Not everything is a direct search ranking factor"</a></h3> 350 <p>Google's page experience document now lists Chrome's experimental ad metrics as a resource. Mueller: included as site metrics, not a ranking signal.</p> 351 </article> 352 <article class="news-index-item" data-hub="ai-overviews"> 353 <div class="news-entry-head"> 354 <time datetime="2026-09-22">22nd Sep 2026</time> 355 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 356 </div> 357 <h3><a href="/news/ai-overviews/#comscore-q2-2026-aio-share">Comscore: AI Overviews appeared in 39.4% of US desktop Google searches in June 2026</a></h3> 358 <p>Comscore puts AI Overviews on 39.4% of US desktop Google searches in June 2026, up from 25.8%. Bing's Copilot Search rose from 11.8% to 17.3%.</p> 359 </article> 360 <div class="news-entry-rows"> 361 <a class="news-index-row" data-hub="google-ai-mode" href="/news/google-ai-mode/#native-checkout-auto-enabled-shopify"> 362 <time datetime="2026-09-22">22nd Sep</time> 363 <span class="news-chip"><span class="news-chip-dot" style="background: #4a3aa7"></span>AI Mode</span> 364 <span class="news-index-row-title">Google auto-enrols eligible US Shopify merchants in native checkout inside AI Mode and the Gemini app</span> 365 </a> 366 <a class="news-index-row" data-hub="chatgpt-updates" href="/news/chatgpt-updates/#gpt-6-sol-luna"> 367 <time datetime="2026-09-22">22nd Sep</time> 368 <span class="news-chip"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</span> 369 <span class="news-index-row-title">GPT-6 Sol and Luna arrive in ChatGPT Work and Codex at half the API price, and are "not yet available in Chat"</span> 370 </a> 371 <a class="news-index-row" data-hub="gemini-updates" href="/news/gemini-updates/#native-checkout-auto-enabled-shopify"> 372 <time datetime="2026-09-22">22nd Sep</time>
373 <span class="news-chip"><span class="news-chip-dot" style="background: #9333ea"></span>Gemini</span> 374 <span class="news-index-row-title">Eligible US Shopify merchants are enrolled by default in native checkout inside the Gemini app</span> 375 </a> 376 <a class="news-index-row" data-hub="microsoft-copilot-updates" href="/news/microsoft-copilot-updates/#comscore-copilot-search-share"> 377 <time datetime="2026-09-22">22nd Sep</time> 378 <span class="news-chip"><span class="news-chip-dot" style="background: #4053d0"></span>Microsoft Copilot</span> 379 <span class="news-index-row-title">Comscore: Copilot Search appeared in 17.3% of US desktop Bing searches in June 2026</span> 380 </a> 381 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-eighth-release"> 382 <time datetime="2026-09-22">22nd Sep</time> 383 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 384 <span class="news-index-row-title">X's twenty-eighth release raises the coordinated-spam floor to 80,000 followers and starts logging where feed candidates come from</span> 385 </a> 386 <a class="news-index-row" data-hub="grok-updates" href="/news/grok-updates/#grok-4-7"> 387 <time datetime="2026-09-21">21st Sep</time> 388 <span class="news-chip"><span class="news-chip-dot" style="background: #2a78d6"></span>Grok</span> 389 <span class="news-index-row-title">Grok 4.7 replaces 4.6 as the flagship, forty days on</span> 390 </a> 391 <a class="news-index-row" data-hub="google-discover" href="/news/google-discover/#discover-dive-deeper-test"> 392 <time datetime="2026-09-18">18th Sep</time> 393 <span class="news-chip"><span class="news-chip-dot" style="background: #e8710a"></span>Google Discover</span> 394 <span class="news-index-row-title">Google tests a "Dive deeper" button in Discover that opens an AI topic overview</span> 395 </a> 396 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-seventh-release"> 397 <time datetime="2026-09-18">18th Sep</time> 398 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 399 <span class="news-index-row-title">X's twenty-seventh release adds legal-demand withholding to Under the Hood reports and deletes a dwell-regret scoring mode</span> 400 </a> 401 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-sixth-release"> 402 <time datetime="2026-09-18">18th Sep</time> 403 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 404 <span class="news-index-row-title">X's twenty-sixth release grows the Brazil election filter by 69 accounts and adds delayed ads conversion heads</span> 405 </a> 406 <a class="news-index-row" data-hub="microsoft-copilot-updates" href="/news/microsoft-copilot-updates/#nyt-brief-microsoft-ctr-data"> 407 <time datetime="2026-09-17">17th Sep</time> 408 <span class="news-chip"><span class="news-chip-dot" style="background: #4053d0"></span>Microsoft Copilot</span> 409 <span class="news-index-row-title">Publishers' brief cites Microsoft's own data: click-through fell 51% to 94% from Bing web search to Bing Chat</span> 410 </a> 411 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-fifth-release"> 412 <time datetime="2026-09-17">17th Sep</time>
413 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 414 <span class="news-index-row-title">X's twenty-fifth release raises its reply-spam thresholds again and drops the search-relevance judge labels</span> 415 </a> 416 <a class="news-index-row" data-hub="google-discover" href="/news/google-discover/#search-profiles-10k-threshold-multi-account"> 417 <time datetime="2026-09-16">16th Sep</time> 418 <span class="news-chip"><span class="news-chip-dot" style="background: #e8710a"></span>Google Discover</span> 419 <span class="news-index-row-title">Search profile threshold falls again to 10,000 followers, with multi-brand logins and a site badge</span> 420 </a> 421 <a class="news-index-row" data-hub="chatgpt-updates" href="/news/chatgpt-updates/#sponsored-agents-test"> 422 <time datetime="2026-09-16">16th Sep</time> 423 <span class="news-chip"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</span> 424 <span class="news-index-row-title">OpenAI tests Sponsored Agents, ads a user can talk to, and puts ChatGPT Ads into Shopify and HubSpot</span> 425 </a> 426 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-fourth-release"> 427 <time datetime="2026-09-16">16th Sep</time> 428 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 429 <span class="news-index-row-title">X's twenty-fourth release adds a separate reply-spam model for big accounts and a ten-second click-dwell target</span> 430 </a> 431 <a class="news-index-row" data-hub="google-ai-mode" href="/news/google-ai-mode/#search-live-gemini-3-8-live"> 432 <time datetime="2026-09-15">15th Sep</time> 433 <span class="news-chip"><span class="news-chip-dot" style="background: #4a3aa7"></span>AI Mode</span> 434 <span class="news-index-row-title">Search Live now runs on Gemini 3.8 Live, for everyone globally, with web links in spoken answers</span> 435 </a> 436 <a class="news-index-row" data-hub="gemini-updates" href="/news/gemini-updates/#gemini-live-3-8-extended-thinking"> 437 <time datetime="2026-09-15">15th Sep</time> 438 <span class="news-chip"><span class="news-chip-dot" style="background: #9333ea"></span>Gemini</span> 439 <span class="news-index-row-title">Gemini Live moves to 3.8 Live Extended Thinking, a voice model that reasons while it talks</span> 440 </a> 441 <a class="news-index-row" data-hub="perplexity-updates" href="/news/perplexity-updates/#dow-jones-third-scheduling-order"> 442 <time datetime="2026-09-15">15th Sep</time> 443 <span class="news-chip"><span class="news-chip-dot" style="background: #0794aa"></span>Perplexity</span> 444 <span class="news-index-row-title">Dow Jones v. Perplexity gets a third extension: fact discovery to 10th Dec 2026, expert discovery to 16th Mar 2027</span> 445 </a> 446 <a class="news-index-row" data-hub="instagram-algorithm-updates" href="/news/instagram-algorithm-updates/#meta-one-links-in-posts"> 447 <time datetime="2026-09-15">15th Sep</time> 448 <span class="news-chip"><span class="news-chip-dot" style="background: #c92a8d"></span>Instagram</span> 449 <span class="news-index-row-title">Meta One sells clickable links in Instagram posts and Reels, up to 12 of each a month</span> 450 </a> 451 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-third-release"> 452 <time datetime="2026-09-15">15th Sep</time>
453 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 454 <span class="news-index-row-title">X's twenty-third release adds an ads purchase-value signal, feed-diversity metrics and a higher spam-filter threshold</span> 455 </a> 456 <a class="news-index-row" data-hub="ai-overviews" href="/news/ai-overviews/#ai-contribution-pilot"> 457 <time datetime="2026-09-14">14th Sep</time> 458 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 459 <span class="news-index-row-title">Google confirms an "AI contribution pilot" that pays publishers for content used in AI Overviews, AI Mode and the Gemini app</span> 460 </a> 461 <a class="news-index-row" data-hub="ai-overviews" href="/news/ai-overviews/#keene-v-google-defamation-ruling"> 462 <time datetime="2026-09-14">14th Sep</time> 463 <span class="news-chip"><span class="news-chip-dot" style="background: #1baf7a"></span>AI Overviews</span> 464 <span class="news-index-row-title">A federal judge lets a defamation claim over AI Overviews proceed against Google</span> 465 </a> 466 <a class="news-index-row" data-hub="chatgpt-updates" href="/news/chatgpt-updates/#auto-switching-thinking-retired"> 467 <time datetime="2026-09-14">14th Sep</time> 468 <span class="news-chip"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</span> 469 <span class="news-index-row-title">OpenAI retires automatic switching from Instant to Thinking for Plus and Pro users worldwide</span> 470 </a> 471 <a class="news-index-row" data-hub="gemini-updates" href="/news/gemini-updates/#ai-contribution-pilot"> 472 <time datetime="2026-09-14">14th Sep</time> 473 <span class="news-chip"><span class="news-chip-dot" style="background: #9333ea"></span>Gemini</span> 474 <span class="news-index-row-title">Google's "AI contribution pilot" counts the Gemini app among the products that pay publishers</span> 475 </a> 476 <a class="news-index-row" data-hub="social-algorithm-updates" href="/news/social-algorithm-updates/#x-algorithm-twenty-second-release"> 477 <time datetime="2026-09-12">12th Sep</time> 478 <span class="news-chip"><span class="news-chip-dot" style="background: #7d8a1f"></span>Social Platforms</span> 479 <span class="news-index-row-title">X's twenty-second release adds LLM-judged search relevance labels and refreshes the Brazil election filter</span> 480 </a> 481 <a class="news-index-row" data-hub="chatgpt-updates" href="/news/chatgpt-updates/#ad-policy-v1-6-decline-rights"> 482 <time datetime="2026-09-10">10th Sep</time> 483 <span class="news-chip"><span class="news-chip-dot" style="background: #b45309"></span>ChatGPT</span> 484 <span class="news-index-row-title">OpenAI's ad policy, version 1.6, lets it decline ads that conflict with its business interests or competitive position</span> 485 </a> 486 </div> 487 <p class="news-archive-cta"><a href="/news/archive/">Browse the full archive: all 356 entries by month</a></p> 488 </section> 489 490 <div class="news-page-foot"> 491 <div class="news-byline news-byline--avatar"><img class="news-byline-avatar" src="/news/assets/img/akash-mansukhani.jpg" alt="" width="46" height="46" loading="lazy"><span>Compiled by Claude from primary sources, checked by <a href="https://keywordseverywhere.com/news/author/akash-mansukhani/">Akash Mansukhani</a> before publication. 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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.