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293.backcolor_65{background-color:rgb(var(--color_65));}#masterPage:not(.landingPage){--top-offset:var(--header-height);--header-height:181px;}#masterPage.landingPage{--top-offset:0px;}#SITE_HEADER{--bg:var(--color_11);--shd:none;--brwt:0px;--brd:var(--color_36);--brwb:0px;--bgctr:255,255,255;--rd:0px;--alpha-bgctr:1;--alpha-brd:1;--alpha-bg:1;--backdrop-filter:none;--boxShadowToggleOn-shd:none;}#SITE_HEADER{left:0;margin-left:0;width:100%;min-width:0;}[data-mesh-id=SITE_HEADERinlineContent]{height:auto;width:100%;}[data-mesh-id=SITE_HEADERinlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:min-content 1fr;grid-template-columns:100%;}[data-mesh-id=SITE_HEADERinlineContent-gridContainer] > [id="comp-jptx0r4i"], [data-mesh-id=SITE_HEADERinlineContent-gridContainer] > interact-element > [id="comp-jptx0r4i"]{position:relative;margin:0px 0px 0 calc((100% - 980px) * 0.5);left:0px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=SITE_HEADERinlineContent-gridContainer] > [id="comp-mb5ibe77"], [data-mesh-id=SITE_HEADERinlineContent-gridContainer] > interact-element > [id="comp-mb5ibe77"]{position:relative;margin:0px 0px 3px calc((100% - 980px) * 0.5);left:0px;grid-area:2 / 1 / 3 / 2;justify-self:start;align-self:start;}#SITE_HEADER{--bg-overlay-color:rgb(255, 255, 255);--bg-gradient:none;--shc-mutated-brightness:128,128,128;position:sticky !important;top:var(--wix-ads-height);}#comp-jptx0r4i{--brw:0px;--brd:var(--color_15);--rd:0px;--shd:none;--alpha-brd:1;--alpha-bg:1;--bg:var(--color_11);--boxShadowToggleOn-shd:none;}#comp-jptx0r4i{left:0;margin-left:0;width:100%;min-width:980px;}[data-mesh-id=comp-jptx0xmbinlineContent]{height:auto;width:100%;}[data-mesh-id=comp-jptx0xmbinlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:132px;grid-template-rows:1fr;grid-template-columns:100%;}[data-mesh-id=comp-jptx0xmbinlineContent-gridContainer] > [id="comp-lqv3o1yv"], [data-mesh-id=comp-jptx0xmbinlineContent-gridContainer] > interact-element > [id="comp-lqv3o1yv"]{position:relative;margin:32px 0px 10px calc((100% - 367px) * 0);left:80px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jptx0r5qinlineContent]{height:auto;width:100%;}[data-mesh-id=comp-jptx0r5qinlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:1fr;grid-template-columns:100%;}[data-mesh-id=comp-jptx0r5qinlineContent-gridContainer] > [id="comp-mc56dq7g"], [data-mesh-id=comp-jptx0r5qinlineContent-gridContainer] > interact-element > [id="comp-mc56dq7g"]{position:relative;margin:32px 0px 54px calc((100% - 245px) * 0.5);left:69px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-lqv3kdn7inlineContent]{height:auto;width:100%;}[data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:repeat(2, min-content) 1fr;grid-template-columns:100%;}[data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > [id="comp-lqv3rhk2"], [data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > interact-element > [id="comp-lqv3rhk2"]{position:relative;margin:31px 0px -1px calc((100% - 368px) * 1);left:101px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > [id="comp-lr409ezy"], [data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > interact-element > [id="comp-lr409ezy"]{position:relative;margin:0px 0px 0px calc((100% - 368px) * 1);left:365px;grid-area:3 / 1 / 4 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > [id="comp-mb5j320l"], [data-mesh-id=comp-lqv3kdn7inlineContent-gridContainer] > interact-element > [id="comp-mb5j320l"]{position:relative;margin:0px 0px -3px calc((100% - 368px) * 1);left:364px;grid-area:2 / 1 / 3 / 2;justify-self:start;align-self:start;}#comp-jptx0r4i{--bg-overlay-color:transparent;--bg-gradient:none;--padding:0px;--margin:0px;min-width:980px;--direction:ltr;}#comp-jptx0xmb{width:367px;}#comp-jptx0xmb{--bg-overlay-color:rgb(var(--color_11));--bg-gradient:none;width:100%;--column-width:367px;--column-flex:367;}#comp-lqv3o1yv{width:71px;height:17px;}#comp-lqv3o1yv{--item-size:17px;--item-margin-block:0;--item-margin-inline:0px 10px;--item-display:inline-block;--direction:var(--wix-opt-in-direction, ltr);width:71px;height:17px;}#comp-jptx0r5q{--brw:0px;--brd:var(--color_15);--rd:0px;--shd:none;--alpha-brd:1;--alpha-bg:1;--bg:var(--color_11);--boxShadowToggleOn-shd:none;}#comp-jptx0r5q{width:245px;}#comp-jptx0r5q{--bg-overlay-color:rgb(var(--color_11));--bg-gradient:none;width:100%;--column-width:245px;
293--column-flex:245;}#comp-mc56dq7g{--contentPaddingLeft:0px;--contentPaddingRight:0px;--contentPaddingTop:0px;--contentPaddingBottom:0px;}#comp-mc56dq7g{width:106px;height:46px;}#comp-mc56dq7g{--height:46px;--width:106px;}#comp-lqv3kdn7{width:368px;}#comp-lqv3kdn7{--bg-overlay-color:rgb(var(--color_11));--bg-gradient:none;width:100%;--column-width:368px;--column-flex:368;}#comp-lqv3rhk2{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-lqv3rhk2{width:206px;height:auto;}#comp-lqv3rhk2{--min-height:35px;--text-direction:var(--wix-opt-in-direction);}#comp-lr409ezy{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-lr409ezy{width:206px;height:auto;}#comp-lr409ezy{--min-height:35px;--text-direction:var(--wix-opt-in-direction);}#comp-mb5j320l{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-mb5j320l{width:206px;height:auto;}#comp-mb5j320l{--min-height:35px;--text-direction:var(--wix-opt-in-direction);}/* END STYLABLE DIRECTIVE RULES */ 294 295#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__label {font-size: 16px;font-family: helvetica-w01-light,helvetica-w02-light,sans-serif;letter-spacing: 0.05em;} 296 297/* START STYLABLE DIRECTIVE RULES */ 298 299#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label {text-decoration-line: underline;} 300 301#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565--isHovered .itemDepth12472627565__label {text-decoration-line: underline;} 302 303#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading {padding-left: 10px;padding-right: 10px;padding-top: 10px;padding-bottom: 10px;border: 0px solid #000000;border-bottom: 2px solid #000000;} 304 305#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__listWrapper{--style-mi250itz-width:80;column-count: 3;--style-mi250itz-columnsAmount: 3;column-gap: 8px;width: 100% } 306 307#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem{border-radius:0;border:0 solid #ccc;padding: 10px;margin-bottom: 8px;background: rgba(247, 247, 247, 0);padding-left: 10px;padding-right: 10px;padding-top: 10px;padding-bottom: 10px } 308 309#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isCurrentPage{border-radius:0;border:0 solid #ccc;padding: 10px;background: rgba(247, 247, 247, 0) } 310 311#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isHovered{border-radius:0;border:0 solid #ccc;background: rgba(247, 247, 247, 0) } 312 313#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__pageWrapper{justify-content: space-between;width: 100% } 314 315#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__container{justify-content: flex-start } 316 317#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__label{text-decoration-line:none;font-weight:400;font-style:normal;letter-spacing: 0.03em;font-family: arial,"ï½ï½ ï½ã´ã·ãã¯","ms pgothic","ëì",dotum,helvetica,sans-serif;font-size: 13px;color: #FFFFFF } 318 319#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isHovered .itemDepth12472627565__label{text-decoration-line: none;color: #C7C7C7 } 320 321#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label{text-decoration-line: none;color: #C7C7C7;} 322 323#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__columnsLayout{border-radius:0;border:0 solid #ccc;--style-mi250itz-stretchColumnSize:100%;--style-mi250itz-horizontalSpacing: 8;--style-mi250itz-flyoutAlignment: left;--style-mi250itz-verticalSpacing: 8;--style-mi250itz-stretchedHorizontalMargin: 20;margin-top: 0px;--style-mi250itz-submenuSpacing: 0 ;border-bottom: 0px solid #000000;padding: 15px;background: #324158} 324 325#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menu{direction:ltr;justify-content: flex-start;width: calc(100% + 0px);margin-left: -0px;margin-right: -0px;flex-grow: 1;height: calc(100% + 0px);margin-top: -0px;margin-bottom: -0px } 326 327#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__container{ 328 justify-content: center; 329 text-align: center } 330 331#comp-mb5ibe77 .style-mi250itz__root{-st-extends:StylableHorizontalMenu;--style-mi250itz-horizontalSpacing:8;--style-mi250itz-verticalSpacing:8;background:#FFFFFF;border:0 solid #ccc;border-radius:0;padding: 15px } 332 333#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem{border-radius:0;padding: 10px;border: 0px solid rgba(255, 255, 255, 0);background: rgba(247, 247, 247, 0);margin-left: 0px;margin-right: 0px;margin-top: 0px;margin-bottom: 0px;padding-left: 0px;padding-right: 0px;border-bottom: 0px solid rgba(255, 255, 255, 0);padding-top: 0px;padding-bottom: 0px } 334 335#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage{border-radius:0;border:0 solid #000000;background: rgba(247, 247, 247, 0);border-bottom: 0px solid rgb(13, 99, 209) } 336 337#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered{border-radius:0;border:0 solid #000000;border-bottom: 0px solid #000000;background: #FFFFFF } 338 339#comp-mb5ibe77 .style-mi250itz__root::rightAlignmentScrollItem {--style-mi250itz-flexGrow: 1;} 340 341#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__scrollButton{background:#000000;border:0 solid #000000;padding: 10px;padding-top: 0px;padding-bottom: 0px } 342 343#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__scrollButton:hover{border:0 solid #444343;background:#444343;} 344 345#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__label{letter-spacing:.1em;color:#000; font-family: proxima-n-w01-reg,sans-serif; font-size: 18px; font-weight: normal; font-style: normal;font-family: arial,"ï½ï½ ï½ã´ã·ãã¯","ms pgothic","ëì",dotum,helvetica,sans-serif;font-size: 13px } 346 347#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered .itemDepth02233374943__label{ 348 text-decoration-line: none; 349 color: #324158;} 350 351#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage .itemDepth02233374943__label{text-decoration-line: none;color: #324158 } 352 353#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__scrollButton .
353ScrollButton2305195801__icon{width:16px;height:16px;fill:#fff } 354 355#comp-mb5ibe77 .style-mi250itz__root .StylableHorizontalMenu3372578893__scrollButton:hover .ScrollButton2305195801__icon{fill:#fff }#comp-mb5ibe77{width:980px;height:46px;}#comp-mb5ibe77{--is-animated:1;--position-box-z-index:47;--menu-flex-wrap:wrap;--subsubmenu-box-display:none;--subsubmenu-box-position:absolute;--white-space:nowrap;--label-word-wrap:normal;height:auto;max-height:unset;}#PAGES_CONTAINER{left:0;margin-left:0;width:100%;min-width:0;}#SITE_PAGES{left:0;margin-left:0;width:100%;min-width:0;}#SITE_PAGES{--transition-duration:700ms;}#SITE_FOOTER{--bg:var(--color_11);--shd:none;--brwt:0px;--brd:var(--color_37);--brwb:0px;--bgctr:var(--color_36);--rd:0px;--alpha-bgctr:1;--alpha-brd:1;--alpha-bg:1;--backdrop-filter:none;--boxShadowToggleOn-shd:none;}#SITE_FOOTER{left:0;margin-left:0;width:100%;min-width:0;}[data-mesh-id=SITE_FOOTERinlineContent]{height:auto;width:100%;}[data-mesh-id=SITE_FOOTERinlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:1fr;grid-template-columns:100%;}[data-mesh-id=SITE_FOOTERinlineContent-gridContainer] > [id="comp-jpwdzui0"], [data-mesh-id=SITE_FOOTERinlineContent-gridContainer] > interact-element > [id="comp-jpwdzui0"]{position:relative;margin:64px 0px 67px calc((100% - 980px) * 0.5);left:0px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}#SITE_FOOTER{--shc-mutated-brightness:128,128,128;--bg-overlay-color:rgb(var(--color_36));--bg-gradient:none;}#comp-jpwdzui0{left:0;margin-left:0;width:100%;min-width:980px;}[data-mesh-id=comp-jpwdzuirinlineContent]{height:auto;width:100%;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:repeat(2, min-content) 1fr;grid-template-columns:100%;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-lqvhby47"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-lqvhby47"]{position:relative;margin:0px 0px 13px calc((100% - 980px) * 0);left:-224px;grid-area:2 / 1 / 3 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-jpwe19m9"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-jpwe19m9"]{position:relative;margin:5px 0px -11px calc((100% - 980px) * 0);left:80px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-lqvhc3c6"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-lqvhc3c6"]{position:relative;margin:5px 0px -11px calc((100% - 980px) * 0);left:237px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-lqvhcaod"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-lqvhcaod"]{position:relative;margin:5px 0px -11px calc((100% - 980px) * 0);left:394px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-md5zahgk1"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-md5zahgk1"]{position:relative;margin:9px 0px -4px calc((100% - 980px) * 0);left:520px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}[data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > [id="comp-jpwe385m"], [data-mesh-id=comp-jpwdzuirinlineContent-gridContainer] > interact-element > [id="comp-jpwe385m"]{position:relative;margin:0px 0px 8px calc((100% - 980px) * 0);left:80px;grid-area:3 / 1 / 4 / 2;justify-self:start;align-self:start;}#comp-jpwdzui0{--bg-overlay-color:transparent;--bg-gradient:none;--padding:0px;--margin:0px;min-width:980px;--direction:ltr;}#comp-jpwdzuir{width:980px;}#comp-jpwdzuir{--bg-overlay-color:rgb(var(--color_11));--bg-gradient:none;width:100%;--column-width:980px;--column-flex:980;}#comp-lqvhby47{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-lqvhby47{width:144px;height:auto;}#comp-lqvhby47{--text-direction:var(--wix-opt-in-direction);}#comp-jpwe19m9{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-jpwe19m9{width:144px;height:auto;}#comp-jpwe19m9{--text-direction:var(--wix-opt-in-direction);}#comp-lqvhc3c6{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-lqvhc3c6{width:144px;height:auto;}#comp-lqvhc3c6{--text-direction:var(--wix-opt-in-direction);}#comp-lqvhcaod{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}#comp-lqvhcaod{width:118px;height:auto;}#comp-lqvhcaod{--text-direction:var(--wix-opt-in-direction);}#comp-md5zahgk1{width:86px;height:24px;}#comp-md5zahgk1{--item-size:24px;--item-margin-block:0;--item-margin-inline:0px 7px;--item-display:inline-block;--direction:var(--wix-opt-in-direction, ltr);width:86px;height:24px;}#comp-jpwe385m{--backgroundColor:0,0,0;--alpha-backgroundColor:0;--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;}
355#comp-jpwe385m{width:654px;height:auto;}#comp-jpwe385m{--text-direction:var(--wix-opt-in-direction);}</style> 356<style id="css_zo4v7">/*** VSM_CSS ***/ #zo4v7{left:0;margin-left:0;width:100%;min-width:0;}#masterPage{--pinned-layers-in-page:0;}[data-mesh-id=Containerzo4v7inlineContent]{height:auto;width:100%;}[data-mesh-id=Containerzo4v7inlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:40px;grid-template-rows:1fr;grid-template-columns:100%;padding-bottom:0px;box-sizing:border-box;}[data-mesh-id=Containerzo4v7inlineContent-gridContainer] > [id="comp-mguupv6l"], [data-mesh-id=Containerzo4v7inlineContent-gridContainer] > interact-element > [id="comp-mguupv6l"]{position:relative;margin:0px 0px 0 calc((100% - 980px) * 0.5);left:0px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}#comp-mguupv6l{left:0;margin-left:0;width:100%;min-width:0;}[data-mesh-id=comp-mguupv6linlineContent]{height:auto;width:100%;}[data-mesh-id=comp-mguupv6linlineContent-gridContainer]{position:static;display:grid;height:auto;width:100%;min-height:auto;grid-template-rows:1fr;grid-template-columns:100%;}[data-mesh-id=comp-mguupv6linlineContent-gridContainer] > [id="TPASection_mguupr9q"], [data-mesh-id=comp-mguupv6linlineContent-gridContainer] > interact-element > [id="TPASection_mguupr9q"]{position:relative;margin:0px 0px 0px calc((100% - 980px) * 0.5);left:0px;grid-area:1 / 1 / 2 / 2;justify-self:start;align-self:start;}#TPASection_mguupr9q{width:980px;height:1547px;}</style> 357<style id="stylableCss_zo4v7">/*** VSM_CSS ***/ </style> 358<style id="compCssMappers_zo4v7">/*** VSM_CSS ***/ #zo4v7{width:auto;min-height:40px;}
358#pageBackground_zo4v7{--bg-position:absolute;--fill-layer-background-overlay-color:transparent;--fill-layer-background-overlay-position:absolute;--bg-overlay-color:rgb(var(--color_11));--bg-gradient:none;}#comp-mguupv6l{--bg-overlay-color:transparent;--bg-gradient:none;min-width:980px;}.TPASection_mguupr9q { 359 --wix-direction: ltr; 360--post-category-borderWidth: 1; 361--post-homepage-borderWidth: 1; 362--layout-homepage-layoutType: 13; 363--layout-category-layoutType: 15; 364--postBorderWidth: 1; 365--layout-homepage-pg-side-by-side-imageCropType: 0; 366--layout-category-pg-side-by-side-imageCropType: 0; 367--layout-homepage-pg-grid-imageCropType: 0; 368--layout-category-pg-grid-imageCropType: 0; 369--layout-homepage-pg-side-by-side-imageRatio: 2; 370--layout-category-pg-side-by-side-imageRatio: 2; 371--layout-homepage-pg-grid-imageRatio: 2; 372--layout-category-pg-grid-imageRatio: 2; 373--layout-homepage-pg-text-on-image-medium-imageRatio: 2; 374--layout-category-pg-text-on-image-medium-imageRatio: 2; 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1505<div data-id="f68a2f76-53fe-41f0-84ce-90a616f9e9cf" class="item-link-wrapper" data-idx="0" data-hook="item-link-wrapper" tabindex="-1"><div class="gallery-item-container item-container-regular has-custom-focus visible" id="pgif68a2f7653fe41f084ce90a616f9e9cf_0" data-hash="f68a2f76-53fe-41f0-84ce-90a616f9e9cf" data-id="f68a2f76-53fe-41f0-84ce-90a616f9e9cf" data-idx="0" data-hook="item-container" style="overflow-y:hidden;position:absolute;bottom:auto;margin:0;top:0;left:0;right:auto;width:454px;height:454px;overflow:hidden;transition:opacity .2s ease;opacity:1;display:block"><div data-idx="0" id="item-action-f68a2f76-53fe-41f0-84ce-90a616f9e9cf" class="item-action" tabindex="0" data-hook="item-action" aria-label="Press Releases: Relic or Revived?"></div><div><div data-hook="item-wrapper" class="gallery-item-wrapper visible cube-type-fill [object Object]" id="item-wrapper-f68a2f76-53fe-41f0-84ce-90a616f9e9cf" style="background-color:none;height:454px;width:454px;margin:0px"><div 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loading="eager" style="width:454px;height:454px"/></picture></div><div class="item-hover-flex-container" style="width:454px;height:454px;margin-top:0;margin-left:0;display:flex;position:absolute;top:0;left:0"><div data-hook="item-hover-0" class="gallery-item-hover fullscreen-disabled default force-hover item-overlay-regular" style="width:454px;height:454px;margin:0;position:relative"><div class="gallery-item-hover-inner"><div class="RiOfiW pu51Xe JnzaaY blog-post-description-font blog-text-color blog-card-background-color blog-card-border-color post-list-item blog-post-homepage-border-color blog-post-homepage-post-container blog-post-homepage-TOI-background-color _UH27m" style="background:transparent;border-width:0;--wix-blog-inline-padding:30px" data-hook="post-list-item"><div style="padding-left:30px;padding-right:30px" class="iSTCpN JnzaaY post-list-item-wrapper blog-post-homepage-overlay-background-color blog-post-homepage-description-font blog-post-homepage-TOI-description-color blog-post-homepage-TOI-description-fill"><div class="uYL9xS"><div class="JMCi2v blog-post-homepage-link-hashtag-hover-color so9KdE JnzaaY"><a class="O16KGI pu51Xe JnzaaY mqysW5" href="https://www.workwithadele.com/post/press-releases-relic-or-revived-in-the-age-of-ai"><div style="font-size:26px" class="FbwBsX blog-post-title-font JnzaaY mqysW5 HhgCcE" data-hook="post-list-item__title"><div class="T5UMT5 fcPJ4D blog-hover-container-element-color ML3wIh post-title blog-post-homepage-TOI-title-color blog-post-homepage-title-font" style="font-size:26px" data-hook="post-title"><h2 class="bD0vt9 KNiaIk" style="-webkit-line-clamp:3">Press Releases: Relic or Revived?</h2></div></div></a></div><div class="SbjQym blog-post-metadata-font post-header blog-post-description-font blog-post-homepage-description-font Bt5sQV TjmPXo" style="font-size:12px"><div class="V_aJB6 CH7asw dXvq5u"><div class="dZs5e3 htMcyB"><span class="taLqKM" data-hook="profile-link"><span title="ADELE Team" class="tQ0Q1A 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Visibility in the Age of AI" src="https://static.wixstatic.com/media/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png/v1/fill/w_250,h_250,fp_0.50_0.50,q_35,blur_30,enc_avif,quality_auto/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.webp" style="width:454px;height:454px" class="gallery-item-visible gallery-item gallery-item-preloaded" data-hook="gallery-item-image-img-preload" loading="eager"/></picture><picture id="multi_picture_undefined"><source srcSet="https://static.wixstatic.com/media/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png 1x, https://static.wixstatic.com/media/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png 2x" type="image/png"/><source 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1505x, https://static.wixstatic.com/media/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png/v1/fill/w_1080,h_1080,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.webp 2x" type="image/webp"/><img alt="Brand Visibility in the Age of AI" class="gallery-item-visible gallery-item gallery-item-preloaded" data-hook="gallery-item-image-img" data-idx="1" src="https://static.wixstatic.com/media/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.webp" loading="eager" style="width:454px;height:454px"/></picture></div><div class="item-hover-flex-container" style="width:454px;height:454px;margin-top:0;margin-left:0;display:flex;position:absolute;top:0;left:0"><div data-hook="item-hover-1" class="gallery-item-hover fullscreen-disabled default force-hover item-overlay-regular" style="width:454px;height:454px;margin:0;position:relative"><div class="gallery-item-hover-inner"><div class="RiOfiW pu51Xe JnzaaY blog-post-description-font blog-text-color blog-card-background-color blog-card-border-color post-list-item blog-post-homepage-border-color blog-post-homepage-post-container blog-post-homepage-TOI-background-color _UH27m" style="background:transparent;border-width:0;--wix-blog-inline-padding:30px" data-hook="post-list-item"><div style="padding-left:30px;padding-right:30px" class="iSTCpN JnzaaY post-list-item-wrapper blog-post-homepage-overlay-background-color blog-post-homepage-description-font blog-post-homepage-TOI-description-color blog-post-homepage-TOI-description-fill"><div class="uYL9xS"><div class="JMCi2v blog-post-homepage-link-hashtag-hover-color so9KdE JnzaaY"><a class="O16KGI pu51Xe JnzaaY mqysW5" href="https://www.workwithadele.com/post/brand-visibility-in-the-age-of-ai"><div style="font-size:26px" class="FbwBsX blog-post-title-font JnzaaY mqysW5 HhgCcE" data-hook="post-list-item__title"><div class="T5UMT5 fcPJ4D blog-hover-container-element-color ML3wIh post-title blog-post-homepage-TOI-title-color blog-post-homepage-title-font" style="font-size:26px" data-hook="post-title"><h2 class="bD0vt9 KNiaIk" style="-webkit-line-clamp:3">Brand Visibility in the Age of AI</h2></div></div></a></div><div class="SbjQym blog-post-metadata-font post-header blog-post-description-font blog-post-homepage-description-font Bt5sQV TjmPXo" style="font-size:12px"><div class="V_aJB6 CH7asw dXvq5u"><div class="dZs5e3 htMcyB"><span class="taLqKM" data-hook="profile-link"><span title="ADELE Team" class="tQ0Q1A user-name mJ89ha blog-post-homepage-TOI-description-color blog-post-homepage-description-font blog-post-homepage-" data-hook="user-name">ADELE Team</span></span><div class="xUuoH9 blog-post-homepage-description-font blog-post-homepage-TOI-description-color MBUSKJ"><span class="UZa2Xr"><span title="Jun 4" class="post-metadata__date time-ago" data-hook="time-ago">Jun 4</span></span><span class="UZa2Xr"><span class="Ki_0_s rmqd9q blog-post-homepage-TOI-description-background-color"></span></span><span class="UZa2Xr"><span class="post-metadata__readTime" title="5 min read" data-hook="time-to-read">5 min read</span></span></div></div></div><div class="Z0hXe1 bhsfaV"><div class="Dgs_GX"></div><div class="GygROR blog-more-icon-fill"><button class="_EA3Ke more-button" type="button" aria-expanded="false" aria-haspopup="menu" aria-label="More actions" id="more-button-f1863ce2-0407-4258-8bf4-a33833d7e137" data-hook="more-button"><span class="Bvf4SR"><svg xmlns="http://www.w3.org/2000/svg" width="19" viewBox="0 0 19 19" aria-hidden="true" class="blog-post-homepage-TOI-description-fill blog-post-homepage-link-hashtag-hover-fill"><path d="M2.44398805,5.99973295 C1.62345525,5.9690612 0.980075653,5.28418875 1.00047182,4.46312144 C1.02086799,3.64205413 1.69745853,2.98998831 2.51850166,3.0001164 C3.33954478,3.01024449 3.99985313,3.67880182 4,4.50012255 C3.98424812,5.34399206 3.28763905,6.0153508 2.44398805,5.99973295 L2.44398805,5.99973295 Z M2.44398805,10.9997329 C1.62345525,10.9690612 0.980075653,10.2841888 1.00047182,9.46312144 C1.02
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1505x, https://static.wixstatic.com/media/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.png/v1/fill/w_1816,h_1816,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.webp 2x" type="image/webp"/><img alt="Why Strategic Communications Belongs at the Center of Business Strategy" class="gallery-item-visible gallery-item gallery-item-preloaded" data-hook="gallery-item-image-img" data-idx="2" src="https://static.wixstatic.com/media/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.webp" loading="eager" style="width:454px;height:454px"/></picture></div><div class="item-hover-flex-container" style="width:454px;height:454px;margin-top:0;margin-left:0;display:flex;position:absolute;top:0;left:0"><div data-hook="item-hover-2" class="gallery-item-hover fullscreen-disabled default force-hover item-overlay-regular" style="width:454px;height:454px;margin:0;position:relative"><div class="gallery-item-hover-inner"><div class="RiOfiW pu51Xe JnzaaY blog-post-description-font blog-text-color blog-card-background-color blog-card-border-color post-list-item blog-post-homepage-border-color blog-post-homepage-post-container blog-post-homepage-TOI-background-color _UH27m" style="background:transparent;border-width:0;--wix-blog-inline-padding:30px" data-hook="post-list-item"><div style="padding-left:30px;padding-right:30px" class="iSTCpN JnzaaY post-list-item-wrapper blog-post-homepage-overlay-background-color blog-post-homepage-description-font blog-post-homepage-TOI-description-color blog-post-homepage-TOI-description-fill"><div class="uYL9xS"><div class="JMCi2v blog-post-homepage-link-hashtag-hover-color so9KdE JnzaaY"><a class="O16KGI pu51Xe JnzaaY mqysW5" href="https://www.workwithadele.com/post/why-strategic-communications-belongs-at-the-center-of-business-strategy"><div style="font-size:26px" class="FbwBsX blog-post-title-font JnzaaY mqysW5 HhgCcE" data-hook="post-list-item__title"><div class="T5UMT5 fcPJ4D blog-hover-container-element-color ML3wIh post-title blog-post-homepage-TOI-title-color blog-post-homepage-title-font" style="font-size:26px" data-hook="post-title"><h2 class="bD0vt9 KNiaIk" style="-webkit-line-clamp:3">Why Strategic Communications Belongs at the Center of Business Strategy</h2></div></div></a></div><div class="SbjQym blog-post-metadata-font post-header blog-post-description-font blog-post-homepage-description-font Bt5sQV TjmPXo" style="font-size:12px"><div class="V_aJB6 CH7asw dXvq5u"><div class="dZs5e3 htMcyB"><span class="taLqKM" data-hook="profile-link"><span title="ADELE Team" class="tQ0Q1A user-name mJ89ha blog-post-homepage-TOI-description-color blog-post-homepage-description-font blog-post-homepage-" data-hook="user-name">ADELE Team</span></span><div class="xUuoH9 blog-post-homepage-description-font blog-post-homepage-TOI-description-color MBUSKJ"><span class="UZa2Xr"><span title="May 26" class="post-metadata__date time-ago" data-hook="time-ago">May 26</span></span><span class="UZa2Xr"><span class="Ki_0_s rmqd9q blog-post-homepage-TOI-description-background-color"></span></span><span class="UZa2Xr"><span class="post-metadata__readTime" title="4 min read" data-hook="time-to-read">4 min read</span></span></div></div></div><div class="Z0hXe1 bhsfaV"><div class="Dgs_GX"></div><div class="GygROR blog-more-icon-fill"><button class="_EA3Ke more-button" type="button" aria-expanded="false" aria-haspopup="menu" aria-label="More actions" id="more-button-0395ccc4-f05b-4e95-b1d0-44dc44de6b2b" data-hook="more-button"><span class="Bvf4SR"><svg xmlns="http://www.w3.org/2000/svg" width="19" viewBox="0 0 19 19" aria-hidden="true" class="blog-post-homepage-TOI-description-fill blog-post-homepage-link-hashtag-hover-fill"><path d="M2.44398805,5.99973295 C1.62345525,5.9690612 0.980075653,5.28418875 1.00047182,4.46312144 C1.02086799,3.64205413 1.69745853,2.98998831 2.51850166,3.0001164 C3.33954478,3.01024449 3.99985313,3.67880182 4,4.50012255 C3.98424812,5.34399206 3.28763905,6.0153508 2.44398805,5.99973295 L2.44398805,5.99973295 Z M2.44398805,10.9997329 C1.62345525,10.9690612 0.980075653,10.2841888 1.00047182,9.46312144 C1.02
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1505x, https://static.wixstatic.com/media/db8d44_fd3940fa34984a40b406398dafda5317~mv2.png/v1/fill/w_1816,h_1816,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_fd3940fa34984a40b406398dafda5317~mv2.webp 2x" type="image/webp"/><img alt="Big Brand Fails: What Major Companies Teach Us About Brand Resilience" class="gallery-item-visible gallery-item gallery-item-preloaded" data-hook="gallery-item-image-img" data-idx="3" src="https://static.wixstatic.com/media/db8d44_fd3940fa34984a40b406398dafda5317~mv2.png/v1/fill/w_454,h_454,fp_0.50_0.50,q_95,enc_avif,quality_auto/db8d44_fd3940fa34984a40b406398dafda5317~mv2.webp" loading="eager" style="width:454px;height:454px"/></picture></div><div class="item-hover-flex-container" style="width:454px;height:454px;margin-top:0;margin-left:0;display:flex;position:absolute;top:0;left:0"><div data-hook="item-hover-3" class="gallery-item-hover fullscreen-disabled default force-hover item-overlay-regular" style="width:454px;height:454px;margin:0;position:relative"><div class="gallery-item-hover-inner"><div class="RiOfiW pu51Xe JnzaaY blog-post-description-font blog-text-color blog-card-background-color blog-card-border-color post-list-item blog-post-homepage-border-color blog-post-homepage-post-container blog-post-homepage-TOI-background-color _UH27m" style="background:transparent;border-width:0;--wix-blog-inline-padding:30px" data-hook="post-list-item"><div style="padding-left:30px;padding-right:30px" class="iSTCpN JnzaaY post-list-item-wrapper blog-post-homepage-overlay-background-color blog-post-homepage-description-font blog-post-homepage-TOI-description-color blog-post-homepage-TOI-description-fill"><div class="uYL9xS"><div class="JMCi2v blog-post-homepage-link-hashtag-hover-color so9KdE JnzaaY"><a class="O16KGI pu51Xe JnzaaY mqysW5" href="https://www.workwithadele.com/post/big-brand-fails-what-major-companies-teach-us-about-brand-resilience"><div style="font-size:26px" class="FbwBsX blog-post-title-font JnzaaY mqysW5 HhgCcE" data-hook="post-list-item__title"><div class="T5UMT5 fcPJ4D blog-hover-container-element-color ML3wIh post-title blog-post-homepage-TOI-title-color blog-post-homepage-title-font" style="font-size:26px" data-hook="post-title"><h2 class="bD0vt9 KNiaIk" style="-webkit-line-clamp:3">Big Brand Fails: What Major Companies Teach Us About Brand Resilience</h2></div></div></a></div><div class="SbjQym blog-post-metadata-font post-header blog-post-description-font blog-post-homepage-description-font Bt5sQV TjmPXo" style="font-size:12px"><div class="V_aJB6 CH7asw dXvq5u"><div class="dZs5e3 htMcyB"><span class="taLqKM" data-hook="profile-link"><span title="ADELE Team" class="tQ0Q1A user-name mJ89ha blog-post-homepage-TOI-description-color blog-post-homepage-description-font blog-post-homepage-" data-hook="user-name">ADELE Team</span></span><div class="xUuoH9 blog-post-homepage-description-font blog-post-homepage-TOI-description-color MBUSKJ"><span class="UZa2Xr"><span title="Dec 4, 2025" class="post-metadata__date time-ago" data-hook="time-ago">Dec 4, 2025</span></span><span class="UZa2Xr"><span class="Ki_0_s rmqd9q blog-post-homepage-TOI-description-background-color"></span></span><span class="UZa2Xr"><span class="post-metadata__readTime" title="3 min read" data-hook="time-to-read">3 min read</span></span></div></div></div><div class="Z0hXe1 bhsfaV"><div class="Dgs_GX"></div><div class="GygROR blog-more-icon-fill"><button class="_EA3Ke more-button" type="button" aria-expanded="false" aria-haspopup="menu" aria-label="More actions" id="more-button-ea7e8b72-2826-4251-8202-e43f22bd6128" data-hook="more-button"><span class="Bvf4SR"><svg xmlns="http://www.w3.org/2000/svg" width="19" viewBox="0 0 19 19" aria-hidden="true" class="blog-post-homepage-TOI-description-fill blog-post-homepage-link-hashtag-hover-fill"><path d="M2.44398805,5.99973295 C1.62345525,5.9690612 0.980075653,5.28418875 1.00047182,4.46312144 C1.02086799,3.64205413 1.69745853,2.98998831 2.51850166,3.0001164 C3.33954478,3.01024449 3.99985313,3.67880182 4,4.50012255 C3.98424812,5.34399206 3.28763905,6.0153508 2.44398805,5.99973295 L2.44398805,5.99973295 Z M2.44398805,10.9997329 C1.62345525,10.9690612 0.980075653,10.2841888 1.00047182,9.46312144 C1.02
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1505x, https://static.wixstatic.com/media/b57713_13c7889ca9a447cb85093f387bc40e3b~mv2.jpg/v1/fill/w_1816,h_1816,fp_0.50_0.50,q_90,enc_avif,quality_auto/b57713_13c7889ca9a447cb85093f387bc40e3b~mv2.webp 2x" type="image/webp"/><img alt="Print is resurging. Hereâs why it matters to your brand." class="gallery-item-visible gallery-item gallery-item-preloaded" data-hook="gallery-item-image-img" data-idx="5" src="https://static.wixstatic.com/media/b57713_13c7889ca9a447cb85093f387bc40e3b~mv2.jpg/v1/fill/w_454,h_454,fp_0.50_0.50,q_90,enc_avif,quality_auto/b57713_13c7889ca9a447cb85093f387bc40e3b~mv2.webp" loading="eager" style="width:454px;height:454px"/></picture></div><div class="item-hover-flex-container" style="width:454px;height:454px;margin-top:0;margin-left:0;display:flex;position:absolute;top:0;left:0"><div data-hook="item-hover-5" class="gallery-item-hover fullscreen-disabled default force-hover item-overlay-regular" style="width:454px;height:454px;margin:0;position:relative"><div class="gallery-item-hover-inner"><div class="RiOfiW pu51Xe JnzaaY blog-post-description-font blog-text-color blog-card-background-color blog-card-border-color post-list-item blog-post-homepage-border-color blog-post-homepage-post-container blog-post-homepage-TOI-background-color _UH27m" style="background:transparent;border-width:0;--wix-blog-inline-padding:30px" data-hook="post-list-item"><div style="padding-left:30px;padding-right:30px" class="iSTCpN JnzaaY post-list-item-wrapper blog-post-homepage-overlay-background-color blog-post-homepage-description-font blog-post-homepage-TOI-description-color blog-post-homepage-TOI-description-fill"><div class="uYL9xS"><div class="JMCi2v blog-post-homepage-link-hashtag-hover-color so9KdE JnzaaY"><a class="O16KGI pu51Xe JnzaaY mqysW5" href="https://www.workwithadele.com/post/print-is-resurging-here-s-why-it-matters-to-your-brand"><div style="font-size:26px" class="FbwBsX blog-post-title-font JnzaaY mqysW5 HhgCcE" data-hook="post-list-item__title"><div class="T5UMT5 fcPJ4D blog-hover-container-element-color ML3wIh post-title blog-post-homepage-TOI-title-color blog-post-homepage-title-font" style="font-size:26px" data-hook="post-title"><h2 class="bD0vt9 KNiaIk" style="-webkit-line-clamp:3">Print is resurging. Hereâs why it matters to your brand.</h2></div></div></a></div><div class="SbjQym blog-post-metadata-font post-header blog-post-description-font blog-post-homepage-description-font Bt5sQV TjmPXo" style="font-size:12px"><div class="V_aJB6 CH7asw dXvq5u"><div class="dZs5e3 htMcyB"><span class="taLqKM" data-hook="profile-link"><span title="ADELE Team" class="tQ0Q1A user-name mJ89ha blog-post-homepage-TOI-description-color blog-post-homepage-description-font blog-post-homepage-" data-hook="user-name">ADELE Team</span></span><div class="xUuoH9 blog-post-homepage-description-font blog-post-homepage-TOI-description-color MBUSKJ"><span class="UZa2Xr"><span title="Oct 17, 2025" class="post-metadata__date time-ago" data-hook="time-ago">Oct 17, 2025</span></span><span class="UZa2Xr"><span class="Ki_0_s rmqd9q blog-post-homepage-TOI-description-background-color"></span></span><span class="UZa2Xr"><span class="post-metadata__readTime" title="4 min read" data-hook="time-to-read">4 min read</span></span></div></div></div><div class="Z0hXe1 bhsfaV"><div class="Dgs_GX"></div><div class="GygROR blog-more-icon-fill"><button class="_EA3Ke more-button" type="button" aria-expanded="false" aria-haspopup="menu" aria-label="More actions" id="more-button-aaafbcc6-6d5b-4ea7-ba8e-d2f5d13e7a75" data-hook="more-button"><span class="Bvf4SR"><svg xmlns="http://www.w3.org/2000/svg" width="19" viewBox="0 0 19 19" aria-hidden="true" class="blog-post-homepage-TOI-description-fill blog-post-homepage-link-hashtag-hover-fill"><path d="M2.44398805,5.99973295 C1.62345525,5.9690612 0.980075653,5.28418875 1.00047182,4.46312144 C1.02086799,3.64205413 1.69745853,2.98998831 2.51850166,3.0001164 C3.33954478,3.01024449 3.99985313,3.67880182 4,4.50012255 C3.98424812,5.34399206 3.28763905,6.0153508 2.44398805,5.99973295 L2.44398805,5.99973295 Z M2.44398805,10.9997329 C1.62345525,10.9690612 0.980075653,10.2841888 1.00047182,9.46312144 C1.02
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For Boomers, information was often earned through effort. You drove from store to store comparing prices before making a purchase. You asked neighbors for recommendations. You read the newspaper, trusted institutions, and took pride in âdoing your homework.â The process itself mattered because the search built confidence in the decision. Then came Gen X, who learned to navigate both worlds....\",\"firstPublishedDate\":\"2026-06-04T15:27:34.000Z\",\"lastPublishedDate\":\"2026-06-04T16:08:20.621Z\",\"url\":{\"base\":\"https:\/\/www.workwithadele.com\",\"path\":\"\/post\/brand-visibility-in-the-age-of-ai\"},\"slug\":\"brand-visibility-in-the-age-of-ai\",\"featured\":false,\"pinned\":false,\"categoryIds\":[],\"memberId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"hashtags\":[],\"commentingEnabled\":true,\"minutesToRead\":5,\"tagIds\":[],\"relatedPostIds\":[],\"pricingPlanIds\":[],\"language\":\"en\",\"seoData\":{\"tags\":[{\"type\":\"script\",\"props\":{\"type\":\"application\/ld+json\"},\"meta\":{\"isAiGenerated\":true,\"generatedAt\":\"2026-06-04T16:08:34.839Z\",\"schemaType\":\"Article\",\"contentHash\":\"91555beff6e4760b2e3836e4f15a53379aa8921268fad3b199411e00e4f2f792\"},\"children\":\"{\\\"@context\\\":\\\"https:\/\/schema.org\\\",\\\"@type\\\":\\\"Article\\\",\\\"headline\\\":\\\"Brand Visibility in the Age of AI\\\",\\\"author\\\":{\\\"@type\\\":\\\"Person\\\",\\\"name\\\":\\\"Lauren Wootton\\\",\\\"jobTitle\\\":\\\"Co-Founder and CEO\\\",\\\"affiliation\\\":{\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"ADELE\\\"}},\\\"image\\\":[\\\"https:\/\/static.wixstatic.com\/media\/db8d44_029b3376eaa3489990466f8bbcca9892~mv2.png\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_ab71bec57a1a4120a85007a034020514~mv2.png\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_89c096d081314d319ad007aefb734754~mv2.png\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_4203aacac4904296880ea1e30693c94b~mv2.png\\\"],\\\"articleBody\\\":\\\"Every generation has had its own way of finding answers. \\\\n\\\\nFor Boomers, information was often earned through effort. You drove from store to store comparing prices before making a purchase. You asked neighbors for recommendations. You read the newspaper, trusted institutions, and took pride in âdoing your homework.â The process itself mattered because the search built confidence in the decision.\\\\n\\\\nThen came Gen X, who learned to navigate both worlds. They adapted to the rise of the internet while still carrying some skepticism about what they found online. They researched deeply, compared sources, and became fluent in the early language of digital discovery.\\\\n\\\\nMillennials changed the pace entirely. Convenience became the goal. Amazon removed the friction of shopping. Smartphones collapsed time and distance. Streaming replaced browsing. One-click purchasing rewired expectations. Information was no longer something you hunted for. It was something delivered to you instantly.\\\\n\\\\nNow Gen Z and Gen Alpha are growing up in environments where asking a question and receiving an immediate, synthesized answer feels entirely natural. Not to say they donât like to do their research, but they increasingly expect technology to help organize, simplify, and contextualize information quickly, intelligently, and accurately.\\\\n\\\\nTechnology has long shaped how generations consume information, evaluate credibility, and interact with the world around them.\\\\n\\\\nThe evolution of the internet reflects that same trajectory, from directories, to search engines, to algorithms, and now to AI-generated answers. Artificial intelligence is fundamentally changing how people discover and evaluate brands. And as consumer behavior evolves with advances in technology, so too must the strategies organizations use to be front and center.\\\\n\\\\nThe Shift From Rankings and Research to Automation and Answers\\\\n\\\\nFor nearly twenty years, Search Engine Optimization or SEO was the undisputed framework for digital visibility. Brands fought for rankings because rankings determined traffic, and traffic determined opportunity. If your company appeared near the top of a Google search, you had a chance to earn attention.\\\\n\\\\nBut the responsibility for interpretation still belonged to the consumer. Search engines gave users options. Humans did the work from there. Someone searching for a law firm, financial advisor, healthcare provider, or communications agency might open ten tabs, compare websites, read reviews, evaluate credibility, and eventually make a decision after hours or days of research.\\\\n\\\\nThat model is rapidly changing; however, some fundamentals (a great website, custom photography and videography, compelling storytelling, an active social presence, friendly and accessible customer service, etc.) remain necessary to build trust. Thatâs a whole other topic our team will c
1708over in a future blog.\\\\n\\\\nWe want to focus on AEO and GEO and why understanding these relatively new concepts is critical to success. Platforms like ChatGPT, Gemini, Claude, Perplexity, and Google AI are fundamentally reshaping consumer expectations around how information should be delivered. Users are no longer being conditioned to search, sift, compare, and interpret information themselves. They are being conditioned to expect immediate answers delivered with speed, accuracy and confidence.\\\\n\\\\nNot links. Not rankings. Answers.\\\\n\\\\nInstead of typing into Google⦠âTop cardiologists in Miamiâ people increasingly ask their favorite virtual friend⦠âWho can I trust for cardiology in South Florida?â And they expect a synthesized recommendation immediately.\\\\n\\\\nThat shift may sound subtle, but it represents one of the most significant changes in digital behavior since the birth of search itself.\\\\n\\\\nAI doesnât simply retrieve information the way traditional search engines did.\\\\n\\\\nIt interprets information. It prioritizes information. It makes decisions about what sources appear authoritative enough to include in the answer.\\\\n\\\\nAnd while the industry argues whether AEO and GEO are the same or not, we care less about that and more about what to do about them.\\\\n\\\\nMany of our clients have asked us for counsel on how they can adapt to this transition. If youâre a business or organization looking to grow brand awareness, strengthen credibility, or shape how you are perceived, all of this deeply matters to you.\\\\n\\\\nCollectively, the experts at our firm have spent decades adapting content, communications, and marketing strategies for evolving audiences, platforms, and technologies. Todayâs shift toward AI-driven discovery is simply the next evolution.\\\\n\\\\nWe are actively monitoring these rapid changes, studying how audiences engage with emerging technologies, and adapting strategies in real time to ensure our clients remain visible, credible, and competitive in the environments shaping modern decision-making.\\\\n\\\\nHereâs our take and why it matters.\\\\n\\\\nAEO: Helping AI Understand Your Expertise\\\\n\\\\nAnswer Engine Optimization, or AEO, is the natural evolution of SEO in an AI-driven world.\\\\n\\\\nWhere SEO focuses on helping users find your content, AEO focuses on helping artificial intelligence understand your expertise clearly enough to surface it in direct responses. This changes the nature of content strategy. AI systems increasingly appear to favor clarity, authority, and conversational expertise over heavily optimized marketing language.\\\\n\\\\nThe companies most likely to surface in AI-generated answers are the ones producing genuinely useful content: educational insights, executive perspectives, clear explanations, FAQs, research, and expertise communicated in straightforward language.\\\\n\\\\nStructured formatting (like bulleted lists), semantic clarity, and well-organized content architecture also help AI systems interpret and surface information more effectively.\\\\n\\\\nCan AI confidently interpret what your organization knows and connect it to the questions people are asking? That is the new challenge.\\\\n\\\\nBut visibility alone is no longer enough. AI doesnât simply retrieve information from your website. It synthesizes signals from the broader digital ecosystem surrounding your brand.\\\\n\\\\nGEO: Helping AI Understand Your Credibility\\\\n\\\\nThis is where Generative Engine Optimization, or GEO, becomes critically important.\\\\n\\\\nIf âcontent is king,â we would argue that in the age of AI, credibility is queen. If AEO helps AI understand your expertise, GEO helps AI understand your credibility. More specifically, GEO focuses on influencing how generative AI systems reference, summarize, position, and contextualize brands within AI-generated responses.\\\\n\\\\nGEO is shaped by the broader digital footprint surrounding your organization. AI systems absorb signals from across the ecosystem: earned media coverage, executive interviews, podcasts, reviews, public sentiment, industry mentions, thought leadership, social conversations, and third-party validation.\\\\n\\\\nIncreasingly, AI systems are not simply interpreting webpages; they are building interconnected understandings of brands, people, industries, and expertise through entity-based relationships across the web.\\\\n\\\\nIn many ways, GEO is less about rankings and more about references. The brands most likely to influence AI-generated conversations are the brands most consistently cited, discussed, and validated across trusted digital environments.\\\\n\\\\nIn other words, reputation itself has become machine-readable.\\\\n\\\\nFor those of us who have spent years in the communications and reputation management space, this progression feels less surprising than inevitable.\\\\n\\\\nLong before artificial intelligence entered the mainstream, trust was already influencing visibility. Strong brands earned media attention more easily. Credible leaders attracted larger audiences. Organizations with clear messaging and consistent reputations naturally shaped public perception more effectively than those without them.\\\\n\\\\nAI is simply accelerating and operationalizing what marcomms professionals have understood for decades: authority matters, credibility compounds, and perception influences decision-making long before a transaction ever occurs.\\\\n\\\\nSEO asks: Can people find us?\\\\n\\\\nAEO asks: Can AI understand our expertise?\\\\n\\\\nGEO asks: Does AI recognize our authority strongly enough to reference and recommend us?\\\\n\\\\nSEO influences discoverability. AEO influences interpretability. GEO influences credibility. Together, they form the future of brand visibility.\\\\n\\\\nThe More Things Change, The More They Stay the Same\\\\n\\\\nIncreasingly, AI-powered discovery platforms are no longer behaving like directories. They are behaving like advisors -- interpreting, prioritizing, recommending, and shaping perception before consumers ever visit a website.\\\\n\\\\nThe brands positioned to lead in the next decade will not win simply because they produce more content. They will win because they intentionally build authority, credibility, and relevance across every environment where artificial intelligence goes searching for answers.\\\\n\\\\nIt goes without saying that things change faster than ever now and who knows what the future will truly hold, but it reminds our team of the old adage: âThe more things change, the more they stay the same.â\\\\n\\\\nEven in the age of AI, the future still belongs to brands recognized as authoritative enough to be referenced, recommended, and trusted over the long run --
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Early in my career, communications was often treated as a supporting function. Teams were brought in toward the end of a process to help explain a decision, launch a campaign, or manage public perception. The expectation of...\",\"firstPublishedDate\":\"2026-05-26T04:00:00.000Z\",\"lastPublishedDate\":\"2026-06-04T15:34:35.157Z\",\"url\":{\"base\":\"https:\/\/www.workwithadele.com\",\"path\":\"\/post\/why-strategic-communications-belongs-at-the-center-of-business-strategy\"},\"slug\":\"why-strategic-communications-belongs-at-the-center-of-business-strategy\",\"featured\":false,\"pinned\":false,\"categoryIds\":[],\"memberId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"hashtags\":[],\"commentingEnabled\":true,\"minutesToRead\":4,\"tagIds\":[],\"relatedPostIds\":[],\"pricingPlanIds\":[],\"language\":\"en\",\"seoData\":{\"tags\":[{\"type\":\"meta\",\"props\":{\"name\":\"description\",\"content\":\"Discover why communications is crucial in business strategy. Learn how strategic communications enhances decision-making and stakeholder trust.\"},\"children\":\"\",\"custom\":false,\"disabled\":false},{\"type\":\"script\",\"props\":{\"type\":\"application\/ld+json\"},\"meta\":{\"isAiGenerated\":true,\"generatedAt\":\"2026-06-04T15:34:45.335Z\",\"schemaType\":\"Article\",\"contentHash\":\"ea02c977b0c8bc2496b3b917b3ac30a71c9f6c6fcc5d9b6c593f5063bb4ce48c\"},\"children\":\"{\\\"@context\\\":\\\"https:\/\/schema.org\\\",\\\"@type\\\":\\\"Article\\\",\\\"headline\\\":\\\"Why Strategic Communications Belongs at the Center of Business Strategy\\\",\\\"author\\\":{\\\"@type\\\":\\\"Person\\\",\\\"name\\\":\\\"Valerie Wickboldt\\\",\\\"jobTitle\\\":\\\"Chief Strategy Officer, ADELE\\\"},\\\"publisher\\\":{\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"ADELE\\\"},\\\"image\\\":[\\\"https:\/\/static.wixstatic.com\/media\/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.png\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_5a7f7158441d41c98dea05e2ef5626e4~mv2.jpg\\\"],\\\"articleBody\\\":\\\"Over the past two decades working in communications, including leading communications teams for several companies and organizations, I have seen firsthand how the role of communications inside organizations has evolved.\\\\n\\\\nEarly in my career, communications was often treated as a supporting function. Teams were brought in toward the end of a process to help explain a decision, launch a campaign, or manage public perception. The expectation of the communications lead success was built in an afterthoughtâ¦the train was already rolling down the tracks.\\\\n\\\\nOver time, what I found was that organizations that were most successful approached communications very differently. In those environments, communications was not simply about delivering messages. It was part of the strategic conversation from the beginning.\\\\n\\\\nToday, that approach is becoming far more common.\\\\n\\\\nResearch from executive search f
1708irms and leadership studies consistently shows that communications leadership is expanding and becoming more integrated into executive decision making. The role of the Chief Communications Officer continues to evolve, and communications itself is increasingly recognized as a strategic enterprise capability.\\\\n\\\\nIn many ways, the industry is catching up to what many communications leaders like myself have known for years.\\\\n\\\\n## Communications Is Moving Closer to the C-Suite\\\\n\\\\nOne of the clearest signs of this shift is the growing presence of communications leaders within executive leadership teams.\\\\n\\\\nIn many large organizations, Chief Communications Officers now report directly to the CEO and serve as members of executive committees. That structural change reflects a broader understanding that reputation, trust, and stakeholder relationships are not simply communications issues. They are core business considerations.\\\\n\\\\nDuring my time leading communications functions, I saw how valuable it was when communications had a seat at the table early in the process. When communications leaders were part of strategic discussions, organizations were far better equipped to anticipate how decisions would be received by employees, customers, partners, shareholders, and communities.\\\\n\\\\nI have always said that good communications people are also good operations people. The work requires a process-oriented mindset. Effective communications leaders think through how decisions move through an organization, how information flows between stakeholders, and how timing, sequencing, and clarity influence outcomes. When communications is involved early, it helps bring structure to complex decisions and ensures that strategy, messaging, and execution move forward in alignment.\\\\n\\\\nExperienced communications leads influence the decisions themselves.\\\\n\\\\n## The Scope of Communications Leadership Is Expanding\\\\n\\\\nThe responsibilities of communications leaders have also broadened significantly.\\\\n\\\\nIn many organizations today, communications intersects with corporate affairs, employee engagement, public policy, crisis management, ESG initiatives, and brand reputation. These areas are deeply connected because reputation is shaped not only by what organizations say, but also by what they do and how consistently those actions are communicated.\\\\n\\\\nWhen I was responsible for communications teams, much of the work involved collaborating across departments including human resources, legal, leadership teams, and external stakeholders. Communications often served as the connective tissue that helped align these groups around a common narrative.\\\\n\\\\nThat alignment is essential because organizations today operate in a highly visible environment where audiences expect transparency, clarity, and authenticity.\\\\n\\\\n## Strategic Counsel Is Now Central to the Role\\\\n\\\\nAnother major change is the level of strategic counsel communications leaders are expected to provide.\\\\n\\\\nCommunications leaders are increasingly asked to help executive teams navigate complex issues such as regulatory scrutiny, stakeholder activism, cultural expectations, and emerging reputation risks. These challenges require more than strong messaging. They require judgment and an understanding of how decisions will resonate with different audiences.\\\\n\\\\nIn my experience, the most effective communications leaders are those who understand the broader business context. They recognize that communication is not simply about telling a story. It is about shaping how organizations engage with the world around them, approaching issues with an understanding of psychology and a deep awareness of how people think and what drives their decisions.\\\\n\\\\nMotivations evolve from one generation to the next, and successful communication requires the ability to recognize those shifts. At its core, great communications work is grounded in empathy. The best practitioners are able to anticipate how audiences will interpret information, what concerns they bring to the conversation, and how trust can be built with the right visuals and voice.\\\\n\\\\n## Why Communications Strategy Should Lead the Process\\\\n\\\\nThese lessons are a large part of what informs my work today as Chief Strategy Officer at ADELE.\\\\n\\\\nAfter spending years in the communications field and having a seat at many tables, I learned that communication is most effective when it is positioned at the center of strategy rather than added after the fact.\\\\n\\\\nAt ADELE, that belief guides how we work with our clients.\\\\n\\\\nWe help organizations place communications in a pivotal role that informs how strategy is developed and how design ultimately comes to life. Messaging, brand identity, and visual storytelling are far more powerful when they are grounded in a clear brand strategy that is informed by communications.\\\\n\\\\nWhen communication leads the process, strategy becomes more focused and design becomes more purposeful.\\\\n\\\\nOur team works closely with clients to identify the core narrative that defines who they are, what they stand for, and how they connect with their audiences. From there, we develop strategies and creative work that reinfor
1708ce that narrative across every touchpoint.\\\\n\\\\n## The Future of Strategic Communications\\\\n\\\\nThe growing influence of communications leadership reflects a larger shift in how organizations think about reputation and stakeholder relationships.\\\\n\\\\nCompanies today operate in an environment where trust, transparency, and authenticity are essential, especially in an AI-forward age. Organizations that treat communications as a strategic advantage are better positioned to navigate complexity, build stronger relationships with their audiences, and move forward successfully.\\\\n\\\\nThat belief continues to shape how we approach strategy and how we support clients at ADELE.\\\"}\",\"custom\":false,\"disabled\":false},{\"type\":\"script\",\"props\":{\"type\":\"application\/ld+json\"},\"meta\":{\"isAiGenerated\":true,\"generatedAt\":\"2026-06-04T15:34:45.335Z\",\"schemaType\":\"Organization\",\"contentHash\":\"ea02c977b0c8bc2496b3b917b3ac30a71c9f6c6fcc5d9b6c593f5063bb4ce48c\"},\"children\":\"{\\\"@context\\\":\\\"https:\/\/schema.org\\\",\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"ADELE\\\"}\",\"custom\":false,\"disabled\":false}],\"settings\":{\"preventAutoRedirect\":false,\"keywords\":[{\"term\":\"communications\",\"isMain\":true}]}},\"contactId\":\"8a58d82f-9c1a-4874-a3ca-114ab6d74bf7\",\"contentId\":\"6a219b0bde6a4fa1b1f2802d\",\"mostRecentContributorId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"media\":{\"wixMedia\":{\"image\":{\"id\":\"db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.png\",\"url\":\"https:\/\/static.wixstatic.com\/media\/db8d44_19b3e64860b04a6c899d33c35fdbecc5~mv2.png\",\"height\":3206,\"width\":2565,\"filename\":\"VWickBlogComms.png\"}},\"displayed\":true,\"custom\":false},\"translations\":[],\"customExcerpt\":false,\"internalId\":\"6a15944091c391c5034084b5\",\"internalCategoryIds\":[],\"internalRelatedPostIds\":[],\"isLiked\":false,\"isSubscribed\":false,\"owner\":{\"activityStatus\":\"UNKNOWN\",\"contactId\":\"8a58d82f-9c1a-4874-a3ca-114ab6d74bf7\",\"id\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"image\":{\"id\":\"\",\"url\":\"https:\/\/images-wixmp-7ef3383b5fd80a9f5a5cc686.wixmp.com\/db8d44e2-2b8c-476d-93b0-3cd8ab22e286\/1758484227376\/v1\/fill\/w_320,h_320\/file.jpg\",\"height\":0,\"width\":0},\"name\":\"ADELE Team\",\"privacyStatus\":\"PUBLIC\",\"siteMemberId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"slug\":\"design24427\",\"status\":\"UNKNOWN\",\"isBlocked\":false,\"isOwner\":false},\"preview\":false,\"link\":\"https:\/\/www.workwithadele.com\/post\/why-strategic-communications-belongs-at-the-center-of-business-strategy\"},{\"id\":\"ea7e8b72-2826-4251-8202-e43f22bd6128\",\"title\":\"Big Brand Fails: What Major Companies Teach Us About Brand Resilience\",\"excerpt\":\"Even the most recognizable brands in the world make mistakes. What separates the ones who recover from the ones who donât is how they respondâand how well they understand who they are at their core. After attending a recent PR webinar focused on brand wins and failures, one theme stood out across every example: your brand is your identity, your relationship with your audience, and the promises you consistently deliver on.\",\"firstPublishedDate\":\"2025-12-04T14:52:59.000Z\",\"lastPublishedDate\":\"2026-06-04T15:51:27.475Z\",\"url\":{\"base\":\"https:\/\/www.workwithadele.com\",\"path\":\"\/post\/big-brand-fails-what-major-companies-teach-us-about-brand-resilience\"},\"slug\":\"big-brand-fails-what-major-companies-teach-us-about-brand-resilience\",\"featured\":false,\"pinned\":false,\"categoryIds\":[],\"memberId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"hashtags\":[],\"commentingEnabled\":true,\"minutesToRead\":3,\"tagIds\":[],\"relatedPostIds\":[],\"pricingPlanIds\":[],\"language\":\"en\",\"seoData\":{\"tags\":[{\"type\":\"script\",\"props\":{\"type\":\"application\/ld+json\"},\"meta\":{\"isAiGenerated\":true,\"generatedAt\":\"2026-06-04T15:51:53.358Z\",\"schemaType\":\"Article\",\"contentHash\":\"ee53c7b5428445be277d54b45d8fcfe3c5a0a3a9fc950e39d82e477e19371c2a\"},\"children\":\"{\\\"@context\\\":\\\"https:\/\/schema.org\\\",\\\"@type\\\":\\\"Article\\\",\\\"headline\\\":\\\"Big Brand Fails: What Major Companies Teach Us About Brand Resilience\\\",\\\"author\\\":{\\\"@type\\\":\\\"Person\\\",\\\"name\\\":\\\"Laylen Hines\\\",\\\"jobTitle\\\":\\\"Production Assistant\\\",\\\"worksFor\\\":{\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"ADELE\\\"}},\\\"image\\\":[\\\"https:\/\/static.wixstatic.com\/media\/db8d44_fd3940fa34984a40b406398dafda5317~mv2.png\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_b6fab64889c
1708d494dae051b1c4de4e6b1~mv2.webp\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_05a20f5418fb46cca3e2374d7b980763~mv2.webp\\\",\\\"https:\/\/static.wixstatic.com\/media\/db8d44_a84b54f09cd24157945af9558432560d~mv2.jpg\\\"],\\\"articleBody\\\":\\\"Even the most recognizable brands in the world make mistakes. What separates the ones who recover from the ones who donât is how they respondâand how well they understand who they are at their core. After attending a recent PR webinar focused on brand wins and failures, one theme stood out across every example: your brand is your identity, your relationship with your audience, and the promises you consistently deliver on.\\\\n\\\\nStrong brands evolve, but they donât drift. And when they do drift, their audience notices immediately.\\\\n\\\\n### When Rebranding Breaks Connection: The Jaguar Case\\\\n\\\\nJaguarâs visual rebrand is a clear reminder that the execution of a design isnât the issue. The alignment is. By shifting toward a more modern, simplified aesthetic, Jaguar unintentionally traded its signature feeling of luxury for an identity that felt more mass-market. The lesson is straightforward: when a brand update doesnât reflect the emotional value your customers associate with you, even a beautifully designed rollout can create distance instead of connection.\\\\n\\\\n### Nike: A Misstep and a Masterclass in Recovery\\\\n\\\\nNike has built decades of trust on a message of empowerment, unity, and perseverance. Thatâs why one of their recent campaign linesââMy dream is to end theirsââlanded sharply off brand. The tone was aggressive rather than inspiring, and audiences felt it immediately.\\\\n\\\\nWhat Nike did next is the part worth studying. Instead of ignoring the backlash or doubling down, they shifted quickly to a more grounded message: âWinning isnât comfortable.â It didnât immediately erase the misstep, but it helped transition the narrative back to Nikeâs core values. Eventually, they returned to âJust Do It,â which served as both a reset and a reaffirmation of who they are. Itâs a strategic example of acknowledging error without announcing it and letting the brandâs legacy speak for itself.\\\\n\\\\n### Listening Is a Brand Strategy: HBO and Cracker Barrel\\\\n\\\\nHBOâs attempt to simplify âHBO Maxâ into âHBOâ created confusion around what the platform actually offered. Customers spoke up, and HBO listened. The company restored the original name, openly recognizing that the change wasnât working for their audience.\\\\n\\\\nCracker Barrel had a similar experience when it introduced a modernized logo. Loyal customers didnât reject the design, but they rejected the loss of the brandâs longstanding sense of nostalgia and familiarity. The company reversed course, showing that responsiveness is sometimes the most effective form of brand protection.\\\\n\\\\n### What These Failures Reveal About Brand Identity\\\\n\\\\nAcross these examples, the same lessons surfaced repeatedly: Brands should evolve, but not at the expense of who they are. Audiences build emotional equity over time, and when a brand shifts too far, too fast, it creates friction. The companies that recover most effectively arenât the ones who avoid mistakes; theyâre the ones who view mistakes as data and respond with clarity.\\\\n\\\\n### Key Takeaways for Marcomms Professionals\\\\n\\\\n- Protect your core identity. Progress shouldnât mean erasing what people already trust.\\\\n- Understand the emotional equity you hold. Decisions that overlook this rarely land well.\\\\n- Know who youâre for. Strong research prevents a weak strategy.\\\\n- Time matters. Even the right idea can fail if the timing is wrong.\\\\n- Test before committing. A small pilot can save a major rebrand.\\\\n- Use failures as feedback. Every stumble contains insight if youâre willing to look for it.\\\\n\\\\nAt ADELE, we believe that brand strategy is ultimately storytelling â clear, consistent, and grounded in an understanding of the audience. These examples show that the strongest brands arenât defined by avoiding failure. Theyâre defined by how they evolve, how they respond, and how they preserve the identity their audiences value most.\\\",\\\"publisher\\\":{\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"ADELE\\\"}}\",\"custom\":false,\"disabled\":false},{\"type\":\"script\",\"props\":{\"type\":\"application\/ld+json\"},\"meta\":{\"isAiGenerated\":true,\"generatedAt\":\"2026-06-04T15:51:53.358Z\",\"schemaType\":\"ItemList\",\"contentHash\":\"ee53c7b5428445be277d54b45d8fcfe3c5a0a3a9fc950e39d82e477e19371c2a\"},\"children\":\"{\\\"@context\\\":\\\"https:\/\/schema.org\\\",\\\"@type\\\":\\\"ItemList\\\",\\\"name\\\":\\\"Key Takeaways for Marcomms Professionals\\\",\\\"itemListElement\\\":[{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":1,\\\"text\\\":\\\"Protect your core identity. Progress shouldnât mean erasing what people already trust.\\\"},{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":2,\\\"text\\\":\\\"Understand the emotional equity you hold. Decisions that overlook this rarely land well.\\\"},{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":3,\\\"text\\\":\\\"Know who youâre for. Strong research prevents a weak strategy.\\\"},{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":4,\\\"text\\\":\\\"Time matters. Even the right idea can fail if the timing is wrong.\\\"},{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":5,\\\"text\\\":\\\"Test before committing. A small pilot can save a major rebrand.\\\"},{\\\"@type\\\":\\\"ListItem\\\",\\\"position\\\":6,\\\"text\\\":\\\"Use failures as feedback. Every stumble contains insight if youâre willing to look for it.\\\"}]}\",\"custom\":false,\"disabled\":false}],\"settings\":{\"preventAutoRedirect\":false,\"keywords\":[]}},\"contactId\":\"8a58d82f-9c1a-4874-a3ca-114ab6d74bf7\",\"contentId\":\"6a219eff56a1da0d44a323ca\",\"mostRecentContributorId\":\"db8d44e2-2b8c-476d-93b0-3cd8ab22e286\",\"media\":{\"wixMedia\":{\"image\":{\"id\":\"db8d44_fd3940fa34984a40b406398dafda5317~mv2.png\",\"url\":\"https:\/\/static.wixstatic.com\/media\/db8d44_fd3940fa34984a40b406398dafda5317~mv2.png\",\"height\"
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1708ay and do what they promise because they rest in the foundation of their âwhy.â\\\"},{\\\"@type\\\":\\\"HowToStep\\\",\\\"name\\\":\\\"Adopt a âFans First, Entertain Alwaysâ Mentality\\\",\\\"text\\\":\\\"Every great brand decision starts with understanding whoâs in the seats and what keeps them coming back.\\\"},{\\\"@type\\\":\\\"HowToStep\\\",\\\"name\\\":\\\"Foster a Superfan Team Culture\\\",\\\"text\\\":\\\"Help your team take an appropriate level of ownership of day-to-day decisions so they can enhance the experience and feel personally responsible for the company or organizationâs success.\\\"},{\\\"@type\\\":\\\"HowToStep\\\",\\\"name\\\":\\\"Be a Standout Experience, Not Just a Product or Service\\\",\\\"text\\\":\\\"Instead of asking, âHow do we do it better?â the Bananas asked, âHow do we do it differently?â That mindset is how enduring brands are built.\\\"},{\\\"@type\\\":\\\"HowToStep\\\",\\\"name\\\":\\\"Prioritize Brand Consistency\\\",\\\"text\\\":\\\"Use a well-defined brand style guide. 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