1<!doctype html> 2<html lang="en-US"> 3<head> 4 <!-- Primary Meta Tags --> 5 <title>Glasgow Music City â Let Glasgow flourish as a music city.</title> 6 <meta name="title" content="Glasgow Music City â Let Glasgow flourish as a music city."> 7 <meta name="description" content="Glasgow is a world-renowned UNESCO City of Music. This website explores the cityâs rich musical heritage, and investigates current challenges and opportunities facing Glasgow and other music cities."> 8 9 <!-- Open Graph / Facebook --> 10 <meta property="og:type" content="website"> 11 <meta property="og:url" content="https://glasgowmusiccity.com/"> 12 <meta property="og:title" content="Glasgow Music City â Let Glasgow flourish as a music city."> 13 <meta property="og:description" content="Glasgow is a world-renowned UNESCO City of Music. This website explores the cityâs rich musical heritage, and investigates current challenges and opportunities facing Glasgow and other music cities."> 14 <meta property="og:image" content="https://glasgowmusiccity.com/wp-content/themes/gmc/i/meta-image.png"> 15 16 <!-- Twitter --> 17 <meta property="twitter:card" content="summary_large_image"> 18 <meta property="twitter:url" content="https://glasgowmusiccity.com/"> 19 <meta property="twitter:title" content="Glasgow Music City â Let Glasgow flourish as a music city."> 20 <meta property="twitter:description" content="Glasgow is a world-renowned UNESCO City of Music. This website explores the cityâs rich musical heritage, and investigates current challenges and opportunities facing Glasgow and other music cities."> 21 <meta property="twitter:image" content="https://glasgowmusiccity.com/wp-content/themes/gmc/i/meta-image.png"> 22 <meta charset="UTF-8"> 23 <meta name="viewport" content="width=device-width, initial-scale=1"> 24 <link rel="profile" href="https://gmpg.org/xfn/11"> 25 26 <title>The impact of music tourism on the post-pandemic live music economy – Glasgow Music City</title> 27<meta name='robots' content='max-image-preview:large' /> 28<link rel="alternate" type="application/rss+xml" title="Glasgow Music City » Feed" href="https://glasgowmusiccity.com/feed/" /> 29<link rel="alternate" type="application/rss+xml" title="Glasgow Music City » Comments Feed" href="https://glasgowmusiccity.com/comments/feed/" /> 30<link rel="alternate" type="application/rss+xml" title="Glasgow Music City » The impact of music tourism on the post-pandemic live music economy Comments Feed" href="https://glasgowmusiccity.com/the-impact-of-music-tourism-on-the-post-pandemic-live-music-economy/feed/" /> 31<link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://glasgowmusiccity.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fglasgowmusiccity.com%2Fthe-impact-of-music-tourism-on-the-post-pandemic-live-music-economy%2F" /> 32<link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://glasgowmusiccity.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fglasgowmusiccity.com%2Fthe-impact-of-music-tourism-on-the-post-pandemic-live-music-economy%2F&format=xml" /> 33<style id="wp-img-auto-sizes-contain-inline-css"> 34img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px} 35/*# sourceURL=wp-img-auto-sizes-contain-inline-css */ 36</style> 37<style id="wp-emoji-styles-inline-css"> 38 39 img.wp-smiley, img.emoji { 40 display: inline !important; 41 border: none !important; 42 box-shadow: none !important; 43 height: 1em !important; 44 width: 1em !important; 45 margin: 0 0.07em !important; 46 vertical-align: -0.1em !important; 47 background: none !important; 48 padding: 0 !important; 49 } 50/*# sourceURL=wp-emoji-styles-inline-css */ 51</style> 52<style id="wp-block-library-inline-css"> 53:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}
53.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}:root .has-text-align-center{text-align:center}:root .has-text-align-left{text-align:left}:root .has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{word-wrap:normal!important;border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-break:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style^=border-color],[style*=";border-color"],[style*="; border-color"]){border-style:solid}html :where([style^=border-top-color],[style*=";border-top-color"],[style*="; border-top-color"]){border-top-style:solid}html :where([style^=border-right-color],[style*=";border-right-color"],[style*="; border-right-color"]){border-right-style:solid}html :where([style^=border-bottom-color],[style*=";border-bottom-color"],[style*="; border-bottom-color"]){border-bottom-style:solid}html :where([style^=border-left-color],[style*=";border-left-color"],[style*="; border-left-color"]){border-left-style:solid}html :where([style^=border-width],[style*=";border-width"],[style*="; border-width"]){border-style:solid}html :where([style^=border-top-width],[style*=";border-top-width"],[style*="; border-top-width"]){border-top-style:solid}html :where([style^=border-right-width],[style*=";border-right-width"],[style*="; border-right-width"]){border-right-style:solid}html :where([style^=border-bottom-width],[style*=";border-bottom-width"],[style*="; border-bottom-width"]){border-bottom-style:solid}html :where([style^=border-left-width],[style*=";border-left-width"],[style*="; border-left-width"]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}} 54 55/*# sourceURL=/wp-includes/css/dist/block-library/common.min.css */ 56</style> 57<style id="wp-block-image-inline-css"> 58.wp-block-image>a,.wp-block-image>figure>a{display:inline-block}.wp-block-image img{box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom}@media not (prefers-reduced-motion){.wp-block-image img.hide{visibility:hidden}.wp-block-image img.show{animation:show-content-image .4s}}.wp-block-image[style*=border-radius] img,.wp-block-image[style*=border-radius]>a{border-radius:inherit}.wp-block-image.has-custom-border img{box-sizing:border-box}.wp-block-image.aligncenter{text-align:center}.wp-block-image.alignfull>a,.wp-block-image.alignwide>a{width:100%}.wp-block-image.alignfull img,.wp-block-image.alignwide img{height:auto;width:100%}.wp-block-image .aligncenter,.wp-block-image .alignleft,.wp-block-image .alignright,.wp-block-image.aligncenter,.wp-block-image.alignleft,.wp-block-image.alignright{display:table}.wp-block-image .aligncenter>figcaption,.wp-block-image .alignleft>figcaption,.wp-block-image .alignright>figcaption,.wp-block-image.aligncenter>figcaption,.wp-block-image.alignleft>figcaption,.wp-block-image.alignright>figcaption{caption-side:bottom;display:table-caption}.wp-block-image .alignleft{float:left;margin:.5em 1em .5em 0}.wp-block-image .alignright{float:right;margin:.5em 0 .5em 1em}.wp-block-image .aligncenter{margin-left:auto;margin-right:auto}.wp-block-image :where(figcaption){margin-bottom:1em;margin-top:.5em}.wp-block-image.is-style-circle-mask img{border-radius:9999px}@supports ((-webkit-mask-image:none) or (mask-image:none)) or (-webkit-mask-image:none){.wp-block-image.is-style-circle-mask img{border-radius:0;-webkit-mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-image:url('data:image/svg+xml;utf8,<svg viewBox="0 0 100 100" xmlns="http://www.w3.org/2000/svg"><circle cx="50" cy="50" r="50"/></svg>');mask-mode:alpha;-webkit-mask-position:center;mask-position:center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain}}:root :where(.wp-block-image.is-style-rounded img,.wp-block-image .is-style-rounded img){border-radius:9999px}.wp-block-image figure{margin:0}.wp-lightbox-container{display:flex;flex-direction:column;position:relative}.wp-lightbox-container img{cursor:zoom-in}.wp-lightbox-container img:hover+button{opacity:1}.wp-lightbox-container button{align-items:center;backdrop-filter:blur(16px) saturate(180%);background-color:rgba(90,90,90,.25);border:none;border-radius:4px;cursor:zoom-in;display:flex;height:20px;justify-content:center;opacity:0;padding:0;position:absolute;right:16px;text-align:center;top:16px;width:20px;z-index:100}@media not (prefers-reduced-motion){.wp-lightbox-container button{transition:opacity .2s ease}}.wp-lightbox-container button:focus-visible{outline:3px auto rgba(90,90,90,.25);outline:3px auto -webkit-focus-ring-color;outline-offset:3px}.wp-lightbox-container button:hover{cursor:pointer;opacity:1}.wp-lightbox-container button:focus{opacity:1}.wp-lightbox-container button:focus,.wp-lightbox-container button:hover,.wp-lightbox-container button:not(:hover):not(:active):not(.has-background){background-color:rgba(90,90,90,.25);border:none}.wp-lightbox-overlay{box-sizing:border-box;
58cursor:zoom-out;height:100vh;left:0;overflow:hidden;position:fixed;top:0;visibility:hidden;width:100%;z-index:100000}.wp-lightbox-overlay .wp-lightbox-close-button{align-items:center;cursor:pointer;display:flex;font-family:inherit;gap:8px;justify-content:center;line-height:1;min-height:40px;min-width:40px;padding:0 4px;position:absolute;right:calc(env(safe-area-inset-right) + 16px);top:calc(env(safe-area-inset-top) + 16px);z-index:5000000}.wp-lightbox-overlay .wp-lightbox-close-button:focus,.wp-lightbox-overlay .wp-lightbox-close-button:hover,.wp-lightbox-overlay .wp-lightbox-close-button:not(:hover):not(:active):not(.has-background){background:none;border:none}.wp-lightbox-overlay .wp-lightbox-close-button:has(.wp-lightbox-close-text:not([hidden])) .wp-lightbox-close-icon svg{height:1em;width:1em}.wp-lightbox-overlay .wp-lightbox-close-icon svg{display:block}.wp-lightbox-overlay .wp-lightbox-navigation-button-next,.wp-lightbox-overlay .wp-lightbox-navigation-button-prev{align-items:center;bottom:16px;cursor:pointer;display:flex;font-family:inherit;gap:4px;justify-content:center;line-height:1;min-height:40px;min-width:40px;padding:0 8px;position:absolute;z-index:2000002}.wp-lightbox-overlay .wp-lightbox-navigation-button-next[hidden],.wp-lightbox-overlay .wp-lightbox-navigation-button-prev[hidden]{display:none}@media (min-width:960px){.wp-lightbox-overlay .wp-lightbox-navigation-button-next,.wp-lightbox-overlay .wp-lightbox-navigation-button-prev{bottom:50%;transform:translateY(-50%)}}.wp-lightbox-overlay .wp-lightbox-navigation-button-next:focus,.wp-lightbox-overlay .wp-lightbox-navigation-button-next:hover,.wp-lightbox-overlay .wp-lightbox-navigation-button-next:not(:hover):not(:active):not(.has-background),.wp-lightbox-overlay .wp-lightbox-navigation-button-prev:focus,.wp-lightbox-overlay .wp-lightbox-navigation-button-prev:hover,.wp-lightbox-overlay .wp-lightbox-navigation-button-prev:not(:hover):not(:active):not(.has-background){background:none;border:none;padding:0 8px}.wp-lightbox-overlay .wp-lightbox-navigation-button-next:has(.wp-lightbox-navigation-text:not([hidden])) .wp-lightbox-navigation-icon svg,.wp-lightbox-overlay .wp-lightbox-navigation-button-prev:has(.wp-lightbox-navigation-text:not([hidden])) .wp-lightbox-navigation-icon svg{display:block;height:1.5em;width:1.5em}.wp-lightbox-overlay .wp-lightbox-navigation-button-prev{left:calc(env(safe-area-inset-left) + 16px)}.wp-lightbox-overlay .wp-lightbox-navigation-button-next{right:calc(env(safe-area-inset-right) + 16px)}.wp-lightbox-overlay .wp-lightbox-navigation-icon svg{vertical-align:middle}.wp-lightbox-overlay .lightbox-image-container{height:var(--wp--lightbox-container-height);left:50%;overflow:hidden;position:absolute;top:50%;transform:translate(-50%,-50%);transform-origin:top left;width:var(--wp--lightbox-container-width);z-index:2000001}.wp-lightbox-overlay .wp-block-image{align-items:center;box-sizing:border-box;display:flex;height:100%;justify-content:center;margin:0;position:relative;transform-origin:0 0;width:100%;z-index:3000000}.wp-lightbox-overlay .wp-block-image img{height:var(--wp--lightbox-image-height);min-height:var(--wp--lightbox-image-height);min-width:var(--wp--lightbox-image-width);width:var(--wp--lightbox-image-width)}.wp-lightbox-overlay .wp-block-image figcaption{display:none}.wp-lightbox-overlay button{background:none;border:none}.wp-lightbox-overlay .scrim{background-color:#fff;height:100%;opacity:.9;position:absolute;width:100%;z-index:2000000}.wp-lightbox-overlay.active{visibility:visible}@media not (prefers-reduced-motion){.wp-lightbox-overlay.active{animation:turn-on-visibility .25s both}.wp-lightbox-overlay.active img{animation:turn-on-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active){animation:turn-off-visibility .35s both}.wp-lightbox-overlay.show-closing-animation:not(.active) img{animation:turn-off-visibility .25s both}.wp-lightbox-overlay.zoom.active{animation:none;opacity:1;visibility:visible}.wp-lightbox-overlay.zoom.active .lightbox-image-container{animation:lightbox-zoom-in .4s}.wp-lightbox-overlay.zoom.active .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.active .scrim{animation:turn-on-visibility .4s forwards}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active){animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container{animation:lightbox-zoom-out .4s}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .lightbox-image-container img{animation:none}.wp-lightbox-overlay.zoom.show-closing-animation:not(.active) .scrim{animation:turn-off-visibility .4s forwards}}
58@keyframes show-content-image{0%{visibility:hidden}99%{visibility:hidden}to{visibility:visible}}@keyframes turn-on-visibility{0%{opacity:0}to{opacity:1}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible}99%{opacity:0;visibility:visible}to{opacity:0;visibility:hidden}}@keyframes lightbox-zoom-in{0%{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale))}to{transform:translate(-50%,-50%) scale(1)}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible}99%{visibility:visible}to{transform:translate(calc((-100vw + var(--wp--lightbox-scrollbar-width))/2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden}} 59/*# sourceURL=https://glasgowmusiccity.com/wp-includes/blocks/image/style.min.css */ 60</style> 61<style id="wp-block-paragraph-inline-css"> 62.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em}p.has-drop-cap.has-background{overflow:hidden}:root :where(p.has-background){padding:1.25em 2.375em}:where(p.has-text-color:not(.has-link-color)) a{color:inherit}p.has-text-align-left[style*="writing-mode:vertical-lr"],p.has-text-align-right[style*="writing-mode:vertical-rl"]{rotate:180deg} 63/*# sourceURL=https://glasgowmusiccity.com/wp-includes/blocks/paragraph/style.min.css */ 64</style> 65<style id="wp-block-embed-inline-css"> 66.wp-block-embed.alignleft,.wp-block-embed.alignright,.wp-block[data-align=left]>[data-type="core/embed"],.wp-block[data-align=right]>[data-type="core/embed"]{max-width:360px;width:100%}.wp-block-embed.alignleft .wp-block-embed__wrapper,.wp-block-embed.alignright .wp-block-embed__wrapper,.wp-block[data-align=left]>[data-type="core/embed"] .wp-block-embed__wrapper,.wp-block[data-align=right]>[data-type="core/embed"] .wp-block-embed__wrapper{min-width:280px}.wp-block-cover .wp-block-embed{min-height:240px;min-width:320px}.wp-block-group.is-layout-flex .wp-block-embed{flex:1 1 0%;min-width:0}.wp-block-embed{overflow-wrap:break-word}.wp-block-embed :where(figcaption){margin-bottom:1em;margin-top:.5em}.wp-block-embed iframe{max-width:100%}.wp-block-embed__wrapper{position:relative}.wp-embed-responsive .wp-has-aspect-ratio .wp-block-embed__wrapper:before{content:"";display:block;padding-top:50%}.wp-embed-responsive .wp-has-aspect-ratio iframe{bottom:0;height:100%;left:0;position:absolute;right:0;top:0;width:100%}.wp-embed-responsive .wp-embed-aspect-21-9 .wp-block-embed__wrapper:before{padding-top:42.85%}.wp-embed-responsive .wp-embed-aspect-18-9 .wp-block-embed__wrapper:before{padding-top:50%}.wp-embed-responsive .wp-embed-aspect-16-9 .wp-block-embed__wrapper:before{padding-top:56.25%}.wp-embed-responsive .wp-embed-aspect-4-3 .wp-block-embed__wrapper:before{padding-top:75%}.wp-embed-responsive .wp-embed-aspect-1-1 .wp-block-embed__wrapper:before{padding-top:100%}.wp-embed-responsive .wp-embed-aspect-9-16 .wp-block-embed__wrapper:before{padding-top:177.77%}.wp-embed-responsive .wp-embed-aspect-1-2 .wp-block-embed__wrapper:before{padding-top:200%} 67/*# sourceURL=https://glasgowmusiccity.com/wp-includes/blocks/embed/style.min.css */ 68</style> 69 70<style id="classic-theme-styles-inline-css"> 71/*! This file is auto-generated */ 72.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} 73/*# sourceURL=/wp-includes/css/classic-themes.min.css */ 74</style> 75 76<style id="global-styles-inline-css"> 77:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,
770) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}.wp-block-button{--wp--preset--dimension--25: 25%;--wp--preset--dimension--50: 50%;--wp--preset--dimension--75: 75%;--wp--preset--dimension--100: 100%;}:where(body) { margin: 0; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;font-style: inherit;font-weight: inherit;letter-spacing: inherit;line-height: inherit;padding-top: calc(0.667em + 2px);padding-right: calc(1.333em + 2px);padding-bottom: calc(0.667em + 2px);padding-left: calc(1.333em + 2px);text-decoration: none;text-transform: inherit;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}
77.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} 78/*# sourceURL=global-styles-inline-css */ 79</style> 80 81<link rel='stylesheet' id='contact-form-7-css' href='https://glasgowmusiccity.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=6.1.7' media='all' /> 82<link rel='stylesheet' id='gmc-style-css' href='https://glasgowmusiccity.com/wp-content/themes/gmc/style.css?ver=1.0.0' media='all' /> 83<link rel='stylesheet' id='gmc-fonts-css' href='https://glasgowmusiccity.com/wp-content/themes/gmc/css/fonts/fonts.css?ver=1.0.0' media='all' /> 84<link rel='stylesheet' id='gmc-styles-css' href='https://glasgowmusiccity.com/wp-content/themes/gmc/css/style.css?ver=1.0.0' media='all' /> 85<link rel='stylesheet' id='gmc-flickity-styles-css' href='https://glasgowmusiccity.com/wp-content/themes/gmc/css/flickity.css?ver=1.0.0' media='all' /> 86<link rel="https://api.w.org/" href="https://glasgowmusiccity.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://glasgowmusiccity.com/wp-json/wp/v2/posts/2125" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://glasgowmusiccity.com/xmlrpc.php?rsd" /> 87<meta name="generator" content="WordPress 7.1.2" /> 88<link rel="canonical" href="https://glasgowmusiccity.com/the-impact-of-music-tourism-on-the-post-pandemic-live-music-economy/" /> 89<link rel='shortlink' href='https://glasgowmusiccity.com/?p=2125' /> 90<link rel="pingback" href="https://glasgowmusiccity.com/xmlrpc.php"><style id="custom-background-css"> 91body.custom-background { background-image: url("https://glasgowmusiccity.com/wp-content/uploads/2021/11/Kris-Drever-by-Andrew-McKenna-1.jpg"); background-position: left top; background-size: auto; background-repeat: repeat; background-attachment: scroll; } 92</style> 93<link rel="icon" href="https://glasgowmusiccity.com/wp-content/uploads/2023/11/cropped-gmclogo-32x32.png" sizes="32x32" /> 94<link rel="icon" href="https://glasgowmusiccity.com/wp-content/uploads/2023/11/cropped-gmclogo-192x192.png" sizes="192x192" /> 95<link rel="apple-touch-icon" href="https://glasgowmusiccity.com/wp-content/uploads/2023/11/cropped-gmclogo-180x180.png" /> 96<meta name="msapplication-TileImage" content="https://glasgowmusiccity.com/wp-content/uploads/2023/11/cropped-gmclogo-270x270.png" /> 97</head> 98 99<body class="wp-singular post-template-default single single-post postid-2125 single-format-standard custom-background wp-theme-gmc"> 100<div id="page" class="site"> 101 <a class="skip-link screen-reader-text" href="#primary">Skip to content</a> 102 103 <header class="site-header grid-2"> 104 <div class="header-vid"> 105 <a href="/"> 106 <video src="https://glasgowmusiccity.com/wp-content/themes/gmc/i/gmc_square-540.mp4" autoplay muted loop playsinline></video> 107 </a> 108 </div> 109 <div class="menu-button button">Menu</div> 110 <nav class="menu-holder flex"> 111 <div class="social flex"> 112 <a href="https://www.instagram.com/glasgowmusiccity/"> 113 <svg 114 xmlns="http://www.w3.org/2000/svg" 115 x="0px" 116 y="0px" 117 width="36" 118 height="36"
119 viewBox="0 0 24 24" 120 > 121 <path 122 d="M 8 3 C 5.239 3 3 5.239 3 8 L 3 16 C 3 18.761 5.239 21 8 21 L 16 21 C 18.761 21 21 18.761 21 16 L 21 8 C 21 5.239 18.761 3 16 3 L 8 3 z M 18 5 C 18.552 5 19 5.448 19 6 C 19 6.552 18.552 7 18 7 C 17.448 7 17 6.552 17 6 C 17 5.448 17.448 5 18 5 z M 12 7 C 14.761 7 17 9.239 17 12 C 17 14.761 14.761 17 12 17 C 9.239 17 7 14.761 7 12 C 7 9.239 9.239 7 12 7 z M 12 9 A 3 3 0 0 0 9 12 A 3 3 0 0 0 12 15 A 3 3 0 0 0 15 12 A 3 3 0 0 0 12 9 z" 123 ></path> 124 </svg> 125 </a> 126 <a href="https://twitter.com/glasmusiccity"> 127 <svg 128 xmlns="http://www.w3.org/2000/svg" 129 x="0px" 130 y="0px" 131 width="36" 132 height="36" 133 viewBox="0 0 24 24" 134 > 135 <path 136 d="M22,3.999c-0.78,0.463-2.345,1.094-3.265,1.276c-0.027,0.007-0.049,0.016-0.075,0.023c-0.813-0.802-1.927-1.299-3.16-1.299 c-2.485,0-4.5,2.015-4.5,4.5c0,0.131-0.011,0.372,0,0.5c-3.353,0-5.905-1.756-7.735-4c-0.199,0.5-0.286,1.29-0.286,2.032 c0,1.401,1.095,2.777,2.8,3.63c-0.314,0.081-0.66,0.139-1.02,0.139c-0.581,0-1.196-0.153-1.759-0.617c0,0.017,0,0.033,0,0.051 c0,1.958,2.078,3.291,3.926,3.662c-0.375,0.221-1.131,0.243-1.5,0.243c-0.26,0-1.18-0.119-1.426-0.165 c0.514,1.605,2.368,2.507,4.135,2.539c-1.382,1.084-2.341,1.486-5.171,1.486H2C3.788,19.145,6.065,20,8.347,20 C15.777,20,20,14.337,20,8.999c0-0.086-0.002-0.266-0.005-0.447C19.995,8.534,20,8.517,20,8.499c0-0.027-0.008-0.053-0.008-0.08 c-0.003-0.136-0.006-0.263-0.009-0.329c0.79-0.57,1.475-1.281,2.017-2.091c-0.725,0.322-1.503,0.538-2.32,0.636 C20.514,6.135,21.699,4.943,22,3.999z" 137 ></path> 138 </svg> 139 </a> 140 </div> 141 142 <div class="menu-menu-1-container"><ul id="menu-menu-1" class="menu"><li id="menu-item-2051" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2051"><a href="https://glasgowmusiccity.com/features/">Features</a></li> 143<li id="menu-item-2191" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2191"><a href="https://glasgowmusiccity.com/projects/">Projects</a></li> 144<li id="menu-item-2188" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2188"><a href="https://glasgowmusiccity.com/timeline/">Timeline</a></li> 145<li id="menu-item-1935" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-1935"><a href="https://glasgowmusiccity.com/">About</a></li> 146</ul></div> </nav> 147 </header> 148 149 150 151 152 <main id="primary" class="site-main"> 153 154 a 155 156<header class="post-title centre-column pad-1"> 157 <h1>The impact of music tourism on the post-pandemic live music economy</h1> <div class="post-meta flex col "> 158 <span>by Silvana Marin Smith</span><span>Published on 14 November, 2023</span> 159 </div> 160 <ul class="tags flex gap-1"> 161 <li><a href="https://glasgowmusiccity.com/category/longer-read/" class="tag">Longer Read</a></li> </ul> 162 163 </header><!-- .entry-header --> 164<article id="post-2125" class="feature flex col post-2125 post type-post status-publish format-standard has-post-thumbnail hentry category-longer-read tag-covid tag-glasgow tag-music-tourism tag-pandemic"> 165 166 <div class="post-content centre-column pad-1"> 167 168<p class="wp-block-paragraph">Since the comeback of the live music and travel industries post-pandemic, music tourism has seen a huge increase in the UK. Scotland reportedly brought in <a href="https://www.ukmusic.org/news/music-tourism-delivers-581-million-boost-to-scottish-economy-as-harry-styles-and-calvin-harris-help-attract-1-5-million-fans-to-festivals-and-concerts/">1.5 million music tourists</a> in 2022 who attended live music events. Events ranging from festivals such as <strong>TRNSMT</strong> and <strong>Celtic Connections</strong> and arena tours like <strong>Harry Styles</strong> and <strong>Dua Lipa</strong> have attracted record numbers of fans traveling to attend shows after years of cancellations and reschedules. This increase from previous years marks significant growth in the live music sector but also highlights the importance among music fans of live show attendance.</p> 169 170 171 172<figure class="wp-block-image size-large is-resized"><img fetchpriority="high" decoding="async" width="1024" height="1024" src="https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-1024x1024.png" alt="" class="wp-image-2127" style="width:624px;height:auto" srcset="https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-1024x1024.png 1024w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-300x300.png 300w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-150x150.png 150w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-768x768.png 768w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-1536x1536.png 1536w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/F0Q1ImQXwAAmNdI-2048x2048.png 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> 173 174 175 176<p class="wp-block-paragraph">It seems that music fans value live music experiences more than ever. This value is not only reflected in higher concert ticket prices, even allowing for inflation, but also in the rise of fans traveling to see their favorite artists for the first time in years. A new <a href="https://www.ukmusic.org/news/music-tourism-boom-music-pulls-in-over-14-million-tourists-and-generates-6-6-billion-of-spending-as-harry-styles-and-dua-lipa-help-attract-fans-to-events-across-the-uk/">record</a> of 1.1 million foreign music tourists and 13.3 million domestic tourists are traveling to see live music in the UK.</p> 177 178 179 180<p class="wp-block-paragraph">A <a href="https://www.statista.com/statistics/438047/spend-generated-by-music-tourism-uk/">Statista Research study</a> showed an increase of over 40% in UK music tourism since 2019. Outside of just live music event ticket sales, spending on hotels, transportation, and restaurants have all increased and helped boost local economies, specifically Scotland. UK Musicâs <a href="https://exxfmt5ydc6.exactdn.com/wp-content/uploads/2023/07/Here-There-and-Everywhere-2023-UK-Music-1.pdf">Here, There, and Everywhere</a> report found that music tourism generated £581 million in spending for local economies across Scotland in 2022.</p> 181 182 183 184<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="657" src="https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail-1024x657.webp" alt="" class="wp-image-2126" srcset="https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail-1024x657.webp 1024w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail-300x192.webp 300w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail-768x492.webp 768w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail-1536x985.webp 1536w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/Website-Thumbnail.webp 1625w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> 185 186 187 188<p class="wp-block-paragraph">This economic bump comes after a full year free from live event COVID restrictions but also a <a href="https://www.glasgowlife.org.uk/news/new-tourism-campaign-put
188s-glasgow-in-the-spotlight-with-uk-music-fans">2022 campaign</a> from Glasgow Life launched to help fight numerous venue closures and profit losses in Glasgow. This effort included marketing material directed towards music fans as well as workshops and resources made available to local businesses.<br></p> 189 190 191 192<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> 193<iframe title="Glasgow Music Nonstop" width="640" height="360" src="https://www.youtube.com/embed/xAYbXXcLvAE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> 194</div><figcaption class="wp-element-caption">Glasgow’s Music Non-Stop tourism campaign </figcaption></figure> 195 196 197 198<p class="wp-block-paragraph">Despite the clear economic success of these measures, music tourism has not been free of concerns of negative cultural ramifications. In 2019, <a href="https://researchonline.ljmu.ac.uk/id/eprint/7951/3/Tourism%20and%20Music.pdf">Simone Krüger Bridge</a> wrote about the history of music tourism and its previous associations with âcommodification, cultural loss, staged authenticityâ and its characterization as disruptive to local traditions. </p> 199 200 201 202<p class="wp-block-paragraph"><a href="https://www.tandfonline.com/doi/epdf/10.1080/01411899808574742?needAccess=true">Ethnomusicologists</a> have questioned in previous studies the potential harm of tourism on the cultural authenticity of music scenes after catering to tourist consumer needs.<br>However, in the case of rebuilding an ecosystem post-COVID, using the culturally rich music history of Scotland to draw in more tourists has proven economically essential to the survival of these culturally significant sites, and arguably overshadowed such concerns. </p> 203 204 205 206<p class="wp-block-paragraph">Reflecting on the economic growth of music tourism reported in the Here, There, and Everywhere report, UK Music Chief Executive Jamie Njoku-Goodwin remarked on the need of tourism to protect Scotlandâs musical ecosystem. He <a href="https://www.heraldscotland.com/news/23682081.music-tourism-delivers-581-million-boost-scottish-economy/">said</a>:</p> 207 208 209 210<p class="wp-block-paragraph"><em>âPost-pandemic, the role of music in transformative placemaking is more important than ever â and this report provides a valuable toolkit for local authorities to help them seize the benefits of being a âmusic city.â By harnessing the power of music, Scotland can generate thousands more jobs, boost economic growth and attract even more visitors to the local area. This report shows how to turn that potential into reality</em><em>.â</em><br></p> 211 212 213 214<p class="wp-block-paragraph">Not only does music tourism benefit the live music industry locally, but music tourismâs growth is in part due to its increased appeal to concert goers both local and foreign. With an existing desire to travel more in general post-restrictions, the reason more people are traveling specifically for music events and local music scenes is based in their desire for an authentic music cultural experience.<br></p> 215 216 217 218<p class="wp-block-paragraph">A <a href="https://www.tandfonline.com/doi/full/10.1080/10286632.2014.987668">2014 case study</a> of the Queenâs Hall music venue in Edinburgh surveyed live music goers and established that audience members seek out live music for reasons such as the âunique atmosphere and characterâ of venues, the experience of being in a crowd, and bonding with fellow audience members. A common theme of all concert goers surveyed was a consensus that the value of live music was something not based on the monetary cost of the experience, including travel and accommodation.</p> 219 220 221 222<p class="wp-block-paragraph">Based on these values, music tourism is more appealing now than before COVID-19 for concert goers due to the prolonged abstinence from experiencing live music spaces. In the book <a href="https://www-taylorfrancis-com.ezproxy.lib.gla.ac.uk/chapter
222s/edit/10.4324/9781003254805-8/reconceiving-spatiality-value-live-music-industries-response-covid-19-iain-taylor-sarah-raine-craig-hamilton?context=ubx&refId=40a29c53-e456-4cad-801c-19776efea730">Remaking Culture and Music Spaces</a>, Ian Taylor, Sarah Raine and Craig Hamilton write about the COVID-19 pandemicâs effect on the UK live music industry as a crisis of spatiality. Remarking on live music spaces as an âinterconnected relationship between place, music, and human activity in the creation of valued (or âauthenticâ or ârealâ) musical eventsâ.</p> 223 224 225 226<p class="wp-block-paragraph">The inherent spatial value of historically significant music cities has not been diminished by the pandemic but emphasized by this recent resurgence. This uptick in consumers’ need to physically be in the space to âauthenticallyâ experience a performance, is evidenced in their increase in spending on tickets and highlights the marketable value of these spaces. This demonstrates a clear desire of consumers to not only reconnect with their communities but the importance of physical places as a way of reconnection. Traveling to culturally rich music cities, like Glasgow, is a major way the such reconnection can take place.</p> 227 228 229 230<p class="wp-block-paragraph">The current economic climate shows that local music scenes in the UK may not be able to fully recover from the pandemicâs economic impact without money spent by music tourists. The subsequent increase in music tourism highlights the cultural importance of cities like Glasgow to the global (music) community but also signifies the importance of funding and marketing investment to ensure economic sustainability and maintain local music culture. When the live music industry was first hit by mass cancellations and restrictions, it was unclear how long it would take to get the industry back to where it had been in 2019. It is now clear that music tourism has helped Glasgow’s live musicâs recovery and shown a path to continued growth.<br><br></p> 231 232 233 </div><!-- .entry-content --> 234 <ul class="footer-tags "><span>Tags</span><br><li><a href="https://glasgowmusiccity.com/tag/covid/">covid</a></li><li><a href="https://glasgowmusiccity.com/tag/glasgow/">Glasgow</a></li><li><a href="https://glasgowmusiccity.com/tag/music-tourism/">music tourism</a></li><li><a href="https://glasgowmusiccity.com/tag/pandemic/">pandemic</a></li></ul> <div class="centre-column next-prev pad-1"> 235 236 <nav class="navigation post-navigation" aria-label="Posts"> 237 <h2 class="screen-reader-text">Post navigation</h2> 238 <div class="nav-links"><div class="nav-previous"><a href="https://glasgowmusiccity.com/smalltown-boys-and-immaterial-girls-revisiting-bronski-beat-in-a-post-sophie-glasgow/" rel="prev"><div class="flex gap-1 previous"><figure><img width="640" height="427" src="https://glasgowmusiccity.com/wp-content/uploads/2023/11/j81m4im7-d5669c5d-dc3b-4e5a-8f4b-793cfd45d3cc-1024x683.webp" class="attachment-large size-large wp-post-image" alt="sophie" decoding="async" loading="lazy" srcset="https://glasgowmusiccity.com/wp-content/uploads/2023/11/j81m4im7-d5669c5d-dc3b-4e5a-8f4b-793cfd45d3cc-1024x683.webp 1024w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/j81m4im7-d5669c5d-dc3b-4e5a-8f4b-793cfd45d3cc-300x200.webp 300w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/j81m4im7-d5669c5d-dc3b-4e5a-8f4b-793cfd45d3cc-768x512.webp 768w, https://glasgowmusiccity.com/wp-content/uploads/2023/11/j81m4im7-d5669c5d-dc3b-4e5a-8f4b-793cfd45d3cc.webp 1200w" sizes="auto, (max-width: 640px) 100vw, 640px" /></figure><span class="nav-title span-2">Smalltown Boys and Immaterial Girls: Revisiting Bronski Beat in a post-SOPHIE Glasgow</span></div></a></div><div class="nav-next"><a href="https://glasgowmusiccity.com/is-glasgow-a-music-city-for-everyone/" rel="next"><div class="flex gap-1 next"><span class="nav-title span-2">Is Glasgow a music city for everyone?</span><figure><img width="640" height="388" src="https://glasgowmusiccity.com/wp-content/uploads/2025/02/Screenshot-2026-04-24-at-19.33.42.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://glasgowmusiccity.com/wp-content/uploads/2025/02/Screenshot-2026-04-24-at-19.33.42.png 644w, https://glasgowmusiccity.com/wp-content/uploads/2025/02/Screenshot-2026-04-24-at-19.33.42-300x182.png 300w" sizes="auto, (max-width: 640px) 100v
238w, 640px" /></figure></div></a></div></div> 239 </nav> </div> 240</article><!-- #post-2125 --> 241 </main><!-- #main --> 242 243 244 245 246 247 <footer id="colophon" class="site-footer pad-1 grid-2 gap-1"> 248 <div class="about"> 249 <img src="https://glasgowmusiccity.com/wp-content/themes/gmc/i/uog.svg" alt="" /> 250 <p class="small"> 251 Glasgow Music City is a project of the College of Arts at the 252 University of Glasgow 253 </p> 254 </div> 255 <div class="social flex align-r gap-1"> 256 <a href="https://www.instagram.com/glasgowmusiccity/"> 257 <svg 258 xmlns="http://www.w3.org/2000/svg" 259 x="0px" 260 y="0px" 261 width="36" 262 height="36" 263 viewBox="0 0 24 24" 264 > 265 <path 266 d="M 8 3 C 5.239 3 3 5.239 3 8 L 3 16 C 3 18.761 5.239 21 8 21 L 16 21 C 18.761 21 21 18.761 21 16 L 21 8 C 21 5.239 18.761 3 16 3 L 8 3 z M 18 5 C 18.552 5 19 5.448 19 6 C 19 6.552 18.552 7 18 7 C 17.448 7 17 6.552 17 6 C 17 5.448 17.448 5 18 5 z M 12 7 C 14.761 7 17 9.239 17 12 C 17 14.761 14.761 17 12 17 C 9.239 17 7 14.761 7 12 C 7 9.239 9.239 7 12 7 z M 12 9 A 3 3 0 0 0 9 12 A 3 3 0 0 0 12 15 A 3 3 0 0 0 15 12 A 3 3 0 0 0 12 9 z" 267 ></path> 268 </svg> 269 </a> 270 <a href="https://twitter.com/glasmusiccity"> 271 <svg 272 xmlns="http://www.w3.org/2000/svg" 273 x="0px" 274 y="0px" 275 width="36" 276 height="36" 277 viewBox="0 0 24 24" 278 > 279 <path 280 d="M22,3.999c-0.78,0.463-2.345,1.094-3.265,1.276c-0.027,0.007-0.049,0.016-0.075,0.023c-0.813-0.802-1.927-1.299-3.16-1.299 c-2.485,0-4.5,2.015-4.5,4.5c0,0.131-0.011,0.372,0,0.5c-3.353,0-5.905-1.756-7.735-4c-0.199,0.5-0.286,1.29-0.286,2.032 c0,1.401,1.095,2.777,2.8,3.63c-0.314,0.081-0.66,0.139-1.02,0.139c-0.581,0-1.196-0.153-1.759-0.617c0,0.017,0,0.033,0,0.051 c0,1.958,2.078,3.291,3.926,3.662c-0.375,0.221-1.131,0.243-1.5,0.243c-0.26,0-1.18-0.119-1.426-0.165 c0.514,1.605,2.368,2.507,4.135,2.539c-1.382,1.084-2.341,1.486-5.171,1.486H2C3.788,19.145,6.065,20,8.347,20 C15.777,20,20,14.337,20,8.999c0-0.086-0.002-0.266-0.005-0.447C19.995,8.534,20,8.517,20,8.499c0-0.027-0.008-0.053-0.008-0.08 c-0.003-0.136-0.006-0.263-0.009-0.329c0.79-0.57,1.475-1.281,2.017-2.091c-0.725,0.322-1.503,0.538-2.32,0.636 C20.514,6.135,21.699,4.943,22,3.999z" 281 ></path> 282 </svg> 283 </a> 284 </div> 285 </footer><!-- #colophon --> 286</div><!-- #page --> 287
288<script type="speculationrules"> 289{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/gmc/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} 290</script>
vendor: 1 bytes, line 290
290
291<script id="wp-hooks-js" src="https://glasgowmusiccity.com/wp-includes/js/dist/hooks.min.js?ver=f0f188028580e8dc1255"></script>
vendor: 1 bytes, line 291
291
292<script id="wp-i18n-js" src="https://glasgowmusiccity.com/wp-includes/js/dist/i18n.min.js?ver=1dfe7db3940c23ea9216"></script>
vendor: 1 bytes, line 292
292
293<script id="wp-i18n-js-after"> 294wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 295//# sourceURL=wp-i18n-js-after 296</script>
vendor: 1 bytes, line 296
296
297<script id="swv-js" src="https://glasgowmusiccity.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=6.1.7"></script>
vendor: 1 bytes, line 297
297
298<script id="contact-form-7-js-before"> 299var wpcf7 = { 300 "api": { 301 "root": "https:\/\/glasgowmusiccity.com\/wp-json\/", 302 "namespace": "contact-form-7\/v1" 303 } 304}; 305//# sourceURL=contact-form-7-js-before 306</script>
vendor: 1 bytes, line 306
306
307<script id="contact-form-7-js" src="https://glasgowmusiccity.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=6.1.7"></script>
vendor: 1 bytes, line 307
307
308<script id="gmc-navigation-js" src="https://glasgowmusiccity.com/wp-content/themes/gmc/js/navigation.js?ver=1.0.0"></script>
vendor: 1 bytes, line 308
308
309<script id="gmc-flickity-js" src="https://glasgowmusiccity.com/wp-content/themes/gmc/js/flickity.min.js?ver=1.0.0"></script>
vendor: 1 bytes, line 309
309
310<script async data-wp-strategy="async" fetchpriority="low" id="comment-reply-js" src="https://glasgowmusiccity.com/wp-includes/js/comment-reply.min.js?ver=7.1.2"></script>
vendor: 1 bytes, line 310
310
311<script id="custom-ajax-js-extra"> 312var ajax_data = {"ajax_url":"https://glasgowmusiccity.com/wp-admin/admin-ajax.php","nonce":"0dafe9e02b"}; 313//# sourceURL=custom-ajax-js-extra 314</script>
vendor: 1 bytes, line 314
314
315<script id="custom-ajax-js" src="https://glasgowmusiccity.com/wp-content/themes/gmc/js/custom-ajax.js?ver=1.0"></script>
vendor: 1 bytes, line 315
315
316<script id="page-links-to-js" src="https://glasgowmusiccity.com/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.4.1"></script>
vendor: 1 bytes, line 316
316
317<script id="wp-emoji-settings" type="application/json"> 318{"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://glasgowmusiccity.com/wp-includes/js/wp-emoji-release.min.js?ver=7.1.2"}} 319</script>
vendor: 1 bytes, line 319
319
320<script type="module"> 321/*! This file is auto-generated */ 322var e="script#wp-emoji-settings",t=document.querySelector(e);if(!(t instanceof HTMLScriptElement))throw new Error("Element missing: "+e);const r=JSON.parse(t.text),s=(window._wpemojiSettings=r,"wpEmojiSettingsSupports"),o=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(s,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const r=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===r[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,r){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!r(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,r){let a;const s=(a="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),o=(s.textBaseline="top",s.font="600 32px Arial",{});return e.forEach(e=>{o[e]=t(s,e,n,r)}),o}function a(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}r.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(s));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(o),u.toString(),c.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"});const a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=e=>{i(n=e.data),a.terminate(),t(n)})}catch(e){}i(n=f(o,u,c,p))}t(n)}).then(e=>{for(const n in e)r.supports[n]=e[n],r.supports.everything=r.supports.everything&&r.supports[n],"flag"!==n&&(r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&r.supports[n]);var t;r.supports.everythingExceptFlag=r.supports.everythingExceptFlag&&!r.supports.flag,r.supports.everything||((t=r.source||{}).concatemoji?a(t.concatemoji):t.wpemoji&&t.twemoji&&(a(t.twemoji),a(t.wpemoji)))}); 323//# sourceURL=https://glasgowmusiccity.com/wp-includes/js/wp-emoji-loader.min.js 324</script>
324 325 326</body> 327</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.