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1</head><body class="font-sans antialiased overflow-visible"><header class="fixed top-0 z-[10000] w-full px-3 pt-3"><nav class="w-full bg-[#ff4d25] rounded-[34px] shadow-[3px_3px_10px_rgba(0,0,0,0.75)] h-[60px] flex items-center justify-between pl-4 pr-[8%] overflow-visible"><a class="relative block h-[100px] w-auto" href="/"><img src="/images/abcom_Branding_Logo-big.png" alt="ABCOM" class="h-[100px] w-auto transition-opacity duration-500 opacity-100 lg:opacity-100"/><img src="/images/Creamos-conversaciones-que-importan.png" alt="ABCOM" class="pointer-events-none absolute top-1/2 -translate-y-1/2 left-2 h-[84px] sm:h-[90px] lg:translate-y-0 lg:top-2 lg:left-8 lg:h-[88px] w-auto max-w-[80vw] sm:max-w-none transition-opacity duration-500 hidden lg:block lg:opacity-0"/></a><ul class="hidden lg:flex items-center gap-6 xl:gap-8"><li><a class="text-xs sm:text-sm font-subtitle uppercase tracking-wider transition-colors text-white hover:text-white/70" href="/">Home</a></li><li><a class="text-xs sm:text-sm font-subtitle uppercase tracking-wider transition-colors text-white hover:text-white/70" href="/somos">Somos</a></li><li class="relative"><span class="text-xs sm:text-sm font-subtitle uppercase tracking-wider transition-colors text-white hover:text-white/70 cursor-pointer">Recursos</span></li><li class="relative"><a class="text-xs sm:text-sm font-subtitle uppercase tracking-wider transition-colors text-white hover:text-white/70" href="/#nuestros-servicios">Servicios</a></li><li><a class="text-xs sm:text-sm font-subtitle uppercase tracking-wider transition-colors text-white hover:text-white/70" href="/#contacto-form">Contacto</a></li></ul><button class="lg:hidden relative z-[60] p-2" aria-label="Toggle navigation menu" type="button"><svg class="w-6 h-6 transition-colors text-white" fill="none" viewBox="0 0 24 24" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path></svg></button></nav></header><main class="overflow-visible z-auto"><div class="relative z-0" style="background-color:#ffffff"><section class="pt-28 md:pt-12 pb-16 md:pb-0 relative overflow-hidden"><div class="section-container"><div class="grid grid-cols-1 lg:grid-cols-[3fr_1fr] gap-10 items-start"><div><h1 class="font-heading uppercase leading-[1.05]" aria-label="Marca empleadora estratégica" style="color:#57002A;font-size:clamp(2.5rem, 6vw, 8.2rem)"><div><span class="block" style="opacity:0;transform:translateX(-120px)">Marca</span></div><div><span class="block" style="opacity:0;transform:translateX(-120px)">empleadora</span></div><div><span class="block" style="opacity:0;transform:translateX(-120px)">estratégica</span></div></h1><p class="mt-4 font-subtitle text-sm md:text-base font-bold uppercase tracking-widest" style="color:#FF6A39;opacity:0;transform:translateX(-60px)">un sistema que alinea talento, cultura y resultados de negocio</p></div><div class="hidden lg:flex items-end justify-end pt-32" style="opacity:0;transform:scale(0.7)"><img src="/svg/home/estrella-footer.svg" alt="" class="w-40 md:w-56 cursor-pointer"/></div></div><div class="mt-12 md:mt-16 grid grid-cols-1 md:grid-cols-2 gap-8 md:gap-12"><div class="space-y-4 text-base md:text-lg leading-relaxed" style="color:#57002A;opacity:0;transform:translateY(24px)"><p>Atraer talento no es una cuestión de recruiting ni un problema de comunicación externa. Es la consecuencia visible de cómo funciona tu organización por dentro. La marca empleadora es el sistema que alinea lo que prometes como empleador con lo que realmente vives como cultura.</p></div><p class="text-base md:text-lg leading-relaxed" style="color:#57002A;opacity:0;transform:translateY(24px)">En ABCOM construimos marcas empleadoras que atraen talento, retienen a los mejores y convierten a los colaboradores en embajadores genuinos de tu organización.</p></div></div><div class="mt-16 md:mt-24 relative bg-burgundy"><div style="opacity:0;transform:translateY(30px)"><div class="mx-auto max-w-[1440px] px-4 sm:px-6 lg:px-10 xl:px-16 py-4 md:py-6 text-center"><p class="text-white text-xs sm:text-sm md:text-base leading-relaxed font-subtitle"><strong>La mejor marca empleadora no se anuncia. Se vive, se comparte y se defiende.</strong></p></div></div></div></section><section class="py-16 overflow-hidden"><div class="section-container"><h2 class="font-heading uppercase leading-[1.05] mb-12" aria-label="El problema no es atraer talento. Es sostenerlo." style="color:#57002A;font-size:clamp(2rem, 5vw, 5rem)"><span class="block"><span style="display:inline-block;opacity:0;transform:translateY(-60px)">E</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">l</span><span> </span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">p</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">r</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">o</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">b</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">l</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">m</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">a</span><span> </span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">n</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">o</span><span> </span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">s</span></span><span class="block"><span style="display:inline-block;opacity:0;transform:translateY(-60px)">a</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">t</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">r</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">a</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">r</span><span> </span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">t</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">a</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">l</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">n</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">t</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">o</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">.</span><span> </span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">E</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">s</span></span><span class="block"><span style="display:inline-block;opacity:0;transform:translateY(-60px)">s</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">o</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">s</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">t</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">n</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">e</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">r</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">l</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">o</span><span style="display:inline-block;opacity:0;transform:translateY(-60px)">.</span></span></h2></div><div class="mx-auto max-w-[1440px] grid grid-cols-1 md:grid-cols-2 items-stretch"><div class="px-4 sm:px-6 lg:px-10 xl:px-16 pb-8 md:pb-0 flex flex-col justify-center" style="opacity:0;transform:translateY(24px)"><p class="font-subtitle text-sm font-bold uppercase mb-3" style="color:#ffffff">Hay talento disponible, pero no está disponible para tu organización. Los datos lo confirman:</p><ul class="space-y-2 text-base" style="color:#ffffff"><li class="flex items-start gap-2"><span class="w-2 h-2 rounded-full flex-shrink-0 mt-1.5" style="background-color:#ffffff"></span><span><strong><u><a href="https://www.deloitte.com/us/en/insights/topics/talent/2025-gen-z-millennial-survey.html" target="_blank" rel="noopener noreferrer">Crisis de permanencia:</a></u></strong> El <strong>45% de los Millennials y de la Generación Z</strong> ya han dejado un trabajo porque sintieron que carecÃa de propósito. El <strong>86%</strong> rechazarÃa empleos o asignaciones que no se alineen con sus valores.</span></li><li class="flex items-start gap-2"><span class="w-2 h-2 rounded-full flex-shrink-0 mt-1.5" style="background-color:#ffffff"></span><span><strong><u><a href="https://www.globenewswire.com/news-release/2025/02/27/3033776/0/en/Latin-American-Remote-Tech-Talent-Expands-BairesDev-Sees-285-Surge-in-Remote-Applicants-in-2024.html" target="_blank" rel="noopener noreferrer">Fuga de talento hacia el mercado global:</a></u></strong> Los candidatos de LATAM que aplican a empresas extranjeras de forma remota aumentaron en un <strong>285% en los últimos 5 años</strong> (2020-2024).</span></li><li class="flex items-start gap-2"><span class="w-2 h-2 rounded-full flex-shrink-0 mt-1.5" style="background-color:#ffffff"></span><span><strong><u><a href="https://go.manpowergroup.com/talent-shortage" target="_blank" rel="noopener noreferrer">Crisis de permanencia:</a></u></strong> Escasez de talento en máximos históricos: El <strong>
174% de los empleadores del mundo</strong> reportan dificultades para encontrar el talento calificado.</span></li><li class="flex items-start gap-2"><span class="w-2 h-2 rounded-full flex-shrink-0 mt-1.5" style="background-color:#ffffff"></span><span><strong><u><a href="https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx" target="_blank" rel="noopener noreferrer">Desconexión emocional:</a></u></strong> Solo el <strong>21% de los empleados a nivel mundial</strong> está verdaderamente comprometido con su organización. <strong>Esto genera una paradoja crÃtica para el negocio:</strong></span></li></ul></div><div class="rounded-l-2xl p-8 md:p-10 cursor-default" style="background-color:#57002A;opacity:0;transform:translateX(60px)"><p class="font-subtitle text-sm font-bold uppercase text-white/70 mb-4">Sin una estrategia de marca empleadora sólida:</p><ul class="space-y-3"><li class="flex items-start gap-3 text-white text-base"><span class="text-lg leading-tight flex-shrink-0" style="color:#FF6A39">â</span><span><strong>Aumenta la rotación y su costo financiero:</strong> Reemplazar a un empleado cuesta entre el <strong>50%</strong> y el <strong>200%</strong> de su salario anual, según el nivel del cargo. <a href="https://www.gallup.com/workplace/646538/employee-turnover-preventable-often-ignored.aspx" target="_blank" rel="noopener noreferrer" class="text-blue-400 hover:underline">(Gallup, 2024)</a></span></li><li class="flex items-start gap-3 text-white text-base"><span class="text-lg leading-tight flex-shrink-0" style="color:#FF6A39">â</span><span><strong>Suben los costos de contratación:</strong> Las empresas con una marca empleadora débil pagan hasta un <strong>10%</strong> más por cada contratación para atraer candidatos. Una marca sólida puede reducir el costo de contratación hasta un 50%. <a href="https://www.glassdoor.com/employers/resources/hr-and-recruiting-stats/" target="_blank" rel="noopener noreferrer" class="text-blue-400 hover:underline">(Glassdoor, 2024)</a></span></li><li class="flex items-start gap-3 text-white text-base"><span class="text-lg leading-tight flex-shrink-0" style="color:#FF6A39">â</span><span><strong>Se diluye la cultura y la confianza:</strong> El <strong>69%</strong> de quienes buscan empleo no aceptarÃan un trabajo en una empresa con mala reputación, incluso si estuvieran desempleados. <a href="https://www.konkergroup.com/the-hidden-roi-of-employer-branding/" target="_blank" rel="noopener noreferrer" class="text-blue-400 hover:underline">(Glassdoor, 2025)</a></span></li><li class="flex items-start gap-3 text-white text-base"><span class="text-lg leading-tight flex-shrink-0" style="color:#FF6A39">â</span><span><strong>Impacto en Rentabilidad:</strong> Las organizaciones con una mala Propuesta de Valor al Empleado (EVP) tienen el doble de rotación y menor rentabilidad (Great Place to Work). <a href="https://www.greatplacetowork.com/our-model" target="_blank" rel="noopener noreferrer" class="text-blue-400 hover:underline">(Great Place to Work, 2024)</a></span></li></ul></div></div></section><div class="relative"><div class="absolute -top-8 left-2 md:-top-14 md:left-8 w-16 h-16 md:w-28 md:h-28 pointer-events-none z-30"><img src="/svg/home/escarapela-roja.svg" alt="" class="w-full h-full"/></div><section class="py-16 md:py-24 relative overflow-hidden"><div class="section-container"><div style="opacity:0;transform:translateY(30px)"><h2 class="font-heading text-white uppercase leading-[1.05] mb-10" style="font-size:clamp(2rem, 5vw, 5rem)">Una organización necesita trabajar<br/>su marca empleadora cuando</h2><div class="grid grid-cols-2 md:grid-cols-3 lg:grid-cols-6 gap-4"><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] cursor-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">Rotación 2inesperada</span></div><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] curs
2or-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">Vacantes 3difÃciles de 4cubrir</span></div><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] cursor-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">Baja 5postulación 6de perfiles 7clave</span></div><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] cursor-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">Desalineación 8cultural</span></div><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] cursor-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">Reputación 9laboral débil</span></div><div class="group relative aspect-square flex flex-col items-center justify-center text-center p-[17.2%] cursor-default"><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none transition-opacity duration-300 group-hover:opacity-0" style="filter:brightness(0) invert(1);opacity:0.85"/><div class="absolute inset-[6%] rounded-full bg-white scale-0 group-hover:scale-100 transition-transform duration-300"></div><img src="/svg/home/casos-reales.svg" alt="" class="absolute inset-0 w-full h-full pointer-events-none opacity-0 group-hover:opacity-100 transition-opacity duration-300"/><span class="relative z-10 font-subtitle text-xs sm:text-sm font-bold uppercase leading-tight whitespace-pre-line transition-colors duration-300 text-white group-hover:text-[#57002A]">LÃderes con 10dificultad 11para atraer 12talento</span></div></div><div class="mt-12 flex items-end justify-between gap-4"><p class="text-white/80 text-base text-left">Si aparece alguno, no es un problema de reclutamiento.<br/> <strong>
12Es un problema de gestión estratégica y de posicionamiento.</strong></p><div class="flex gap-1 md:gap-2 pointer-events-none opacity-80 flex-shrink-0"><img src="/svg/home/x-naranja.svg" alt="" class="w-7 h-7 md:w-10 md:h-10"/><img src="/svg/home/x-naranja.svg" alt="" class="w-7 h-7 md:w-10 md:h-10"/><img src="/svg/home/x-naranja.svg" alt="" class="w-7 h-7 md:w-10 md:h-10"/></div></div></div></div></section></div><section class="py-16 md:py-24"><div class="section-container"><div class="grid grid-cols-1 lg:grid-cols-2 gap-12 items-start"><div style="opacity:0;transform:translateY(30px)"><h2 class="font-heading text-black uppercase leading-[1.05]" style="font-size:clamp(2rem, 5vw, 5rem)">Qué es realmente<br/>la marca empleadora</h2></div><div style="opacity:0;transform:translateY(30px)"><div class="space-y-4 text-black/80 text-base md:text-lg leading-relaxed"><p>Una campaña única, tener presencia en LinkedIn o beneficios para empleados es táctica. No estrategia. Una marca empleadora estratégica es un sistema integrado que alinea:</p><ul class="space-y-1 pl-4"><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Cultura organizacional real</li><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Propuesta de valor al empleado (EVP)</li><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Experiencia del empleado (Employee Experience)</li><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Narrativa corporativa</li><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Liderazgo</li><li class="flex items-center gap-2"><span class="w-1.5 h-1.5 rounded-full bg-orange flex-shrink-0"></span>Diseño del Employee Journey</li></ul><p class="text-black font-subtitle font-bold">Su función no es âverse bienâ. <br/>Es hacer funcionar mejor la organización.</p></div></div></div></div></section><section class="py-16 md:py-24 relative"><div class="absolute top-6 right-6 w-14 h-14 md:w-20 md:h-20 pointer-events-none"><img src="/svg/home/asterisco-amarillo.svg" alt="" class="w-full h-full"/></div><div class="section-container"><div class="grid grid-cols-1 gap-2 items-center mb-16"><div style="opacity:0;transform:translateY(30px)"><div class="relative"><img src="/svg/home/cinta-arcoiris.svg" alt="" class="absolute -left-4 top-1/2 -translate-y-1/2 w-[35%] pointer-events-none select-none" style="z-index:0"/><p class="font-subtitle text-sm uppercase tracking-widest text-orange mb-3 z-10 relative">Framework ABCOM</p><h2 class="relative font-heading text-white uppercase leading-[0.9]" style="font-size:clamp(2.5rem, 5vw, 6rem);z-index:1">Marca empleadora<br/>como arquitectura<br/>organizacional</h2></div></div></div><div class="hidden lg:block"><div class="grid" style="grid-template-columns:repeat(5, 1fr)"><div class="px-4 pb-3" style="min-height:140px;display:flex;align-items:flex-end"><div style="opacity:0;transition:opacity 0.25s ease;pointer-events:none;width:100%;position:relative;z-index:10"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Diagnóstico reputacional</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Dónde está realmente parada la compañÃa?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Relevamos clima, percepción interna, reputación externa y huella digital.</p></div></div></div><div class="px-4 pb-3" style="min-height:140px;display:flex;align-items:flex-end"></div><div class="px-4 pb-3" style="min-height:140px;display:flex;align-items:flex-end"><div style="opacity:0;transition:opacity 0.25s ease;pointer-events:none;width:100%;position:relative;z-index:10"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Ecosistema de touchpoints</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Cómo vive la persona la marca en cada etapa de su journey?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Mapeamos todas las interacciones talento-marca a lo largo del ciclo completo.</p></div></div></div><div class="px-4 pb-3" style="min-height:140px;
12display:flex;align-items:flex-end"></div><div class="px-4 pb-3" style="min-height:140px;display:flex;align-items:flex-end"><div style="opacity:0;transition:opacity 0.25s ease;pointer-events:none;width:100%;position:relative;z-index:10"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Medición continua</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿La marca empleadora está generando el impacto esperado?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Monitoreamos KPIs, eNPS y métricas de percepción mediante listening organizacional continuo.</p></div></div></div></div><div style="height:100px"></div><div class="grid" style="grid-template-columns:repeat(5, 1fr)"><div class="px-4 pt-3" style="min-height:140px;display:flex;align-items:flex-start"></div><div class="px-4 pt-3" style="min-height:140px;display:flex;align-items:flex-start"><div style="opacity:0;transition:opacity 0.25s ease;pointer-events:none;width:100%;position:relative;z-index:10"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Diseño de EVP</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Qué hace que trabajar acá sea una experiencia diferencial?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Desarrollamos una propuesta de valor al empleado alineada a la estrategia y a la cultura real.</p></div></div></div><div class="px-4 pt-3" style="min-height:140px;display:flex;align-items:flex-start"></div><div class="px-4 pt-3" style="min-height:140px;display:flex;align-items:flex-start"><div style="opacity:0;transition:opacity 0.25s ease;pointer-events:none;width:100%;position:relative;z-index:10"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Activación</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Cómo se comunica y se vive la propuesta de valor?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Diseñamos storytelling, campañas y experiencias que refuerzan la coherencia entre discurso y realidad.</p></div></div></div><div class="px-4 pt-3" style="min-height:140px;display:flex;align-items:flex-start"></div></div></div><div class="lg:hidden"><div class="flex gap-5 items-start"><div class="shrink-0 flex flex-col items-center"><div class="w-11 h-11 rounded-full flex items-center justify-center font-bold text-base" style="background-color:#F0EC74;color:#FF6A39">1</div><div class="mt-2" style="width:1px;min-height:40px;flex:1;border-left:1.5px dashed #F0EC74"></div></div><div class="pb-10"><div style="opacity:0;transform:translateY(30px)"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Diagnóstico reputacional</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Dónde está realmente parada la compañÃa?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Relevamos clima, percepción interna, reputación externa y huella digital.</p></div></div></div></div><div class="flex gap-5 items-start"><div class="shrink-0 flex flex-col items-center"><div class="w-11 h-11 rounded-full flex items-center justify-center font-bold text-base" style="background-color:#F0EC74;color:#FF6A39">2</div><div class="mt-2" style="width:1px;min-height:40px;flex:1;border-left:1.5px dashed #F0EC74"></div></div><div class="pb-10"><div style="opacity:0;transform:translateY(30px)"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Diseño de EVP</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Qué hace que trabajar acá sea una experiencia diferencial?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Desarrollamos una propuesta de valor al empleado alineada a la estrategia y a la cultura real.</p></div></div></div></div><div class="flex gap-5 items-start"><div class="shrink-0 flex flex-col items-center"><div class="w-11 h-11 rounded-full flex items-center justify-center font-bold text-base" style="background-color:#F0EC74;color:#FF6A39">3</div><div class="mt-2" style="width:1px;min-height:40px;flex:1;border-left:1.5px dashed #F0EC74"></div></div><div class="pb-10"><div style="opacity:0;transform:translateY(30px)"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Ecosistema de touchpoints</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿Cómo vive la persona la marca en cada etapa de su journey?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Mapeamos todas las interacciones talento-marca a lo largo del ciclo completo.</p></div></div></div></div><div class="flex gap-5 items-start"><div class="shrink-0 flex flex-col items-center"><div class="w-11 h-11 rounded-full flex items-center justify-center font-bold text-base" style="background-color:#F0EC74;color:#FF6A39">4</div><div class="mt-2" style="width:1px;min-height:40px;flex:1;border-left:1.5px dashed #F0EC74"></div></div><div class="pb-10"><div style="opacity:0;transform:translateY(30px)"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Activación</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">
12¿Cómo se comunica y se vive la propuesta de valor?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Diseñamos storytelling, campañas y experiencias que refuerzan la coherencia entre discurso y realidad.</p></div></div></div></div><div class="flex gap-5 items-start"><div class="shrink-0 flex flex-col items-center"><div class="w-11 h-11 rounded-full flex items-center justify-center font-bold text-base" style="background-color:#F0EC74;color:#FF6A39">5</div></div><div class="pb-10"><div style="opacity:0;transform:translateY(30px)"><div class="text-left"><h3 class="font-heading uppercase leading-tight mb-1" style="font-size:clamp(1.1rem, 2vw, 1.7rem);color:#F0EC74">Medición continua</h3><p class="font-subtitle font-bold uppercase tracking-wide text-white mb-2" style="font-size:clamp(0.6rem, 0.85vw, 0.78rem);opacity:0.85">¿La marca empleadora está generando el impacto esperado?</p><p class="text-sm text-white leading-snug" style="opacity:0.72">Monitoreamos KPIs, eNPS y métricas de percepción mediante listening organizacional continuo.</p></div></div></div></div></div><div style="opacity:0;transform:translateY(30px)"><div class="mt-10 text-left text-sm md:text-base leading-relaxed max-w-3xl" style="color:#ffffff"><p><strong>La gestión de la marca empleadora trasciende al marketing;<br/>su verdadero gobierno reside en la estrategia organizacional.</strong></p></div></div></div></section><div class="relative"><div class="absolute -top-8 left-2 md:-top-14 md:left-8 w-16 h-16 md:w-28 md:h-28 pointer-events-none z-30"><img src="/svg/home/mariposa-amarilla.svg" alt="" class="w-full h-full"/></div><section class="py-16 md:py-24"><div class="section-container"><div class="grid grid-cols-1 lg:grid-cols-2 gap-12 lg:gap-16 items-start"><div style="opacity:0;transform:translateY(30px)"><div><h2 class="font-heading uppercase leading-[1.05] mb-3" style="font-size:clamp(2rem, 5vw, 5rem);color:#FF6A39">Nuestras soluciones de marca empleadora</h2><div class="w-44 h-20 md:w-56 md:h-24" style="opacity:0"></div></div></div><div class="flex flex-col divide-y divide-white/25"><div style="opacity:0;transform:translateY(30px)"><button class="w-full text-left py-6"><h3 class="font-heading uppercase leading-tight whitespace-pre-line transition-colors duration-200" style="font-size:clamp(1.1rem, 2.2vw, 2rem);color:#ffffff">Diagnóstico de percepción interna y externa</h3></button></div><div style="opacity:0;transform:translateY(30px)"><button class="w-full text-left py-6"><h3 class="font-heading uppercase leading-tight whitespace-pre-line transition-colors duration-200" style="font-size:clamp(1.1rem, 2.2vw, 2rem);color:#ffffff">Diseño de Propuesta de Valor al Empleado (EVP) y narrativa corporativa</h3></button></div><div style="opacity:0;transform:translateY(30px)"><button class="w-full text-left py-6"><h3 class="font-heading uppercase leading-tight whitespace-pre-line transition-colors duration-200" style="font-size:clamp(1.1rem, 2.2vw, 2rem);color:#ffffff">Programas de Embajadores Internos (Employee Advocacy)</h3></button></div><div style="opacity:0;transform:translateY(30px)"><button class="w-full text-left py-6"><h3 class="font-heading uppercase leading-tight whitespace-pre-line transition-colors duration-200" style="font-size:clamp(1.1rem, 2.2vw, 2rem);color:#ffffff">Activaciones y experiencias de marca</h3></button></div><div style="opacity:0;transform:translateY(30px)"><button class="w-full text-left py-6"><h3 class="font-heading uppercase leading-tight whitespace-pre-line transition-colors duration-200" style="font-size:clamp(1.1rem, 2.2vw, 2rem);color:#ffffff">Rediseño de procesos y touchpoints</h3></button></div></div></div></div></section></div><section class="pt-24 md:pt-40 pb-24 md:pb-40 overflow-hidden relative"><div class="absolute top-0 md:top-2 -right-14 md:-right-20 w-28 h-28 md:w-44 md:h-44 pointer-events-none z-10"><img src="/svg/home/escarapela-triang-naranja.svg" alt="" class="w-full 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