PageSourceSearch

https://exodus-digital-marketing.co.uk/content-marketing/

html exodus-digital-marketing.co.uk collected 2026-10-06 22:06:25 UTC 46,577 bytes, 488 lines download raw bytes

1<!DOCTYPE html>
2<html lang="en-US" prefix="og: http://ogp.me/ns#">
3<head>
4  <meta charset="utf-8">
5  <title>2015 Content Marketing for Small Businesses Blog</title>
6  <meta name="viewport" content="width=device-width, initial-scale=1">
7  
8  <meta name="description" content="2015 Content Marketing for Small Businesses Blog - Offering valuable advice, tools, and case studies to help your business in belfast, Northern Ireland.">
9  <link rel="canonical" href="/content-marketing/">
10  
11  <meta property="og:locale" content="en_US">
12  <meta property="og:type" content="object">
13  <meta property="og:title" content="2015 Content Marketing for Small Businesses Blog">
14  <meta property="og:description" content="2015 Content Marketing for Small Businesses Blog - Offering valuable advice, tools, and case studies to help your business in belfast, Northern Ireland.">
15  <meta property="og:url" content="https://exodus-digital-marketing.co.uk/content-marketing/">
16  <meta property="og:site_name" content="Exodus Digital Marketing">
17  <meta property="og:image" content="https://exodus-digital-marketing.co.uk/wp-content/uploads/2015/05/exodus-digital-marketing-belfast-northern-ireland-uk-.png">
18  <meta name="twitter:card" content="summary_large_image">
19  <meta name="twitter:description" content="2015 Content Marketing for Small Businesses Blog - Offering valuable advice, tools, and case studies to help your business in belfast, Northern Ireland.">
20  <meta name="twitter:title" content="2015 Content Marketing for Small Businesses Blog">
21  <meta name="twitter:site" content="">
22  <meta name="twitter:domain" content="Exodus Digital Marketing">
23  <meta name="twitter:image" content="https://exodus-digital-marketing.co.uk/wp-content/uploads/2015/05/exodus-digital-marketing-belfast-northern-ireland-uk-.png">
24  
25  
26  
27  
28  <style type="text/css">
29  img.wp-smiley,
30  img.emoji {
31  display: inline !important;
32  border: none !important;
33  box-shadow: none !important;
34  height: 1em !important;
35  width: 1em !important;
36  margin: 0 .07em !important;
37  vertical-align: -0.1em !important;
38  background: none !important;
39  padding: 0 !important;
40  }
41  </style>
42  <link rel="stylesheet" id="wpt-css-default-css" href="/wp-content/plugins/kento-pricing-table-free/themes/default/style.css" type="text/css" media="all">
43  <link rel="stylesheet" id="wpt-css-css" href="/wp-content/plugins/kento-pricing-table-free/css/style.css" type="text/css" media="all">
44  <link rel="stylesheet" id="wp-color-picker-css" href="/wp-admin/css/color-picker.min.css" type="text/css" media="all">
45  <link rel="stylesheet" id="jquery.prettyphoto-css" href="/wp-content/plugins/wp-video-lightbox/css/prettyPhoto.css" type="text/css" media="all">
46  <link rel="stylesheet" id="video-lightbox-css" href="/wp-content/plugins/wp-video-lightbox/wp-video-lightbox.css" type="text/css" media="all">
47  <link rel="stylesheet" id="minimum-pro-theme-css" href="/wp-content/themes/enterprise-pro/style.css" type="text/css" media="all">
48  <link rel="stylesheet" id="cptch_stylesheet-css" href="/wp-content/plugins/captcha/css/style.css" type="text/css" media="all">
49  <link rel="stylesheet" id="contact-form-7-css" href="/wp-content/plugins/contact-form-7/includes/css/styles.css" type="text/css" media="all">
50  <link rel="stylesheet" id="ebs-seo-cp-style-css" href="/wp-content/plugins/local-search-seo-contact-page/seo-contact-page-style.css" type="text/css" media="all">
51  <link rel="stylesheet" id="tt-public-css-main-css" href="/wp-content/plugins/tweetthis/assets/css/public-main.css" type="text/css" media="all">
52  <link rel="stylesheet" id="tt-public-css-theme-css" href="/wp-content/plugins/tweetthis/assets/css/themes/light.css" type="text/css" media="all">
53  <link rel="stylesheet" id="usp_style-css" href="/wp-content/plugins/user-submitted-posts/resources/usp.css" type="text/css" media="all">
54  <link rel="stylesheet" id="woocommerce-layout-css" href="/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css" type="text/css" media="all">
55  <link rel="stylesheet" type="text/css" href="/wp-content/cache/wpfc-minified/09e9e21e048e8da831e18c295012fdb9/1443041113index.css" media="only screen and (max-width: 768px)">
56  <link rel="stylesheet" type="text/css" href="/wp-content/cache/wpfc-minified/b99c43d9fa0f5aefb2f5999bb4941f05/1443041113index.css" media="all">
57  
57<script type="text/javascript">
58  window.ParsleyConfig = { excluded: ".exclude" };
59  var usp_case_sensitivity = "false";
60  var usp_challenge_response = "2";
61  </script>
61
62  
62<script src="/wp-content/cache/wpfc-minified/faf9b6303a2e431102722ec1e5934250/1442421892index.js" type="text/javascript"></script>
62
63  
63<script type="text/javascript">
64  /* <![CDATA[ */
65  var wpt_ajax = {"wpt_ajaxurl":"http:\/\/exodus-digital-marketing.co.uk\/wp-admin\/admin-ajax.php"};
66  /* ]]> */
67  </script>
67
68  
68<script src="/wp-content/cache/wpfc-minified/e615aa05d6d6198a450c2cf6860b6262/1444317384index.js" type="text/javascript"></script>
68
69  
69<script type="text/javascript">
70  /* <![CDATA[ */
71  var vlpp_vars = {"prettyPhoto_rel":"wp-video-lightbox","animation_speed":"fast","slideshow":"5000","autoplay_slideshow":"false","opacity":"0.80","show_title":"true","allow_resize":"true","allow_expand":"true","default_width":"640","default_height":"480","counter_separator_label":"\/","theme":"pp_default","horizontal_padding":"20","hideflash":"false","wmode":"opaque","autoplay":"false","modal":"false","deeplinking":"false","overlay_gallery":"true","overlay_gallery_max":"30","keyboard_shortcuts":"true","ie6_fallback":"true"};
72  /* ]]> */
73  </script>
73
74  
74<script src="/wp-content/cache/wpfc-minified/31e4a2100be89f01906c10d78dd2d956/1444325625index.js" type="text/javascript"></script>
74
75  
75<script type="text/javascript" src="https://zor.livefyre.com/wjs/v3.0/javascripts/livefyre.js"></script>
75
76  
76<script src="/wp-content/cache/wpfc-minified/d7b728c27061cc1cea25569ae700485d/1443041113index.js" type="text/javascript"></script>
76
77  <link rel="EditURI" type="application/rsd+xml" title="RSD" href="/xmlrpc.php">
78  <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="/wp-includes/wlwmanifest.xml">
79  <style type="text/css">
80  .wpsdc-drop-cap {
81  float : left;                           
82  padding : 0.25em 0.05em 0.25em 0;                               
83  font-size : 5em;
84  line-height : 0.4em;}
85  </style>
86  <style type="text/css">
87  body .a-tabs>ul.a-tab-nav>li.a-tab-active a{ color: #000000; text-shadow: none;}
88  </style>
89  <link rel="Shortcut Icon" href="/wp-content/uploads/2015/04/favicon.ico" type="image/x-icon">
90  <link rel="pingback" href="/xmlrpc.php">
91  
92  <meta itemprop="name" content="Exodus Digital Marketing, Belfast, Northern Ireland">
93  <meta itemprop="description" content="We specialise in local business growth. Services include responsive web design, SEO, PPC, Adwords, social media marketing, & content marketing.">
94  <meta itemprop="image" content="https://exodus-digital-marketing.co.uk/wp-content/uploads/2015/05/exodus-digital-marketing-belfast-northern-ireland-uk-.png">
95  <meta property="fb:admins" content="100008947862833">
96   <noscript><img height="1" width="1" style="display:none;" alt="" src="//t.co/i/adsct?txn_id=l65k6&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0"></noscript>
97<?php if (function_exists('user_submitted_posts')) user_submitted_posts(); ?>
98  <noscript></noscript>
99  <style type="text/css">
100  .site-title a { background: url(/wp-content/uploads/2015/05/cropped-exodus-digital-marketing-belfast-northern-ireland-logo-small.png) no-repeat !important; }
101  </style>
102  <style type="text/css" media="screen">
103  .simple-social-icons ul li a, .simple-social-icons ul li a:hover { background-color: #eeeeee !important; border-radius: 0px; color: #666666 !important; border: 0px #ffffff solid !important; font-size: 25px; padding: 13px; }  .simple-social-icons ul li a:hover { background-color: #666666 !important; border-color: #ffffff !important; color: #ffffff !important; }
104  </style>
105  <style type="text/css" class="options-output">
106  .active-color{color:#000000;}
107  </style>
108  <style type="text/css">
109
110  .su-frame-align-left {
111  float: left;
112  margin: 1em 1em 1em 0;
113  </style>
114</head>
115<body>
116  <div id="fb-root"></div>
117  
118  <div class="site-container">
119    <header class="site-header" itemscope itemtype="http://schema.org/WPHeader">
120      <div class="wrap">
121        <div class="title-area">
122          <p class="site-title" itemprop="headline"><a href="/">Exodus Digital Marketing</a></p>
123          <p class="site-description" itemprop="description">Internet Advertising Consultant | Northern Ireland</p>
124        </div>
125        <div class="widget-area header-widget-area">
126          <section id="nav_menu-3" class="widget widget_nav_menu">
127            <div class="widget-wrap">
128              <nav class="nav-header" itemscope itemtype="http://schema.org/SiteNavigationElement">
129                <ul id="menu-secondary-navigation" class="menu genesis-nav-menu">
130                  <li id="menu-item-5867" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-5867">
131                    <a href="/digital-advertising-blog/" itemprop="url"><span itemprop="name">Digital Advertising Blog</span></a>
132                    <ul class="sub-menu">
133                      <li id="menu-item-6076" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6076">
134                        <span itemprop="name">Search Engine Optimisation</span>
135                      </li>
136                      <li id="menu-item-6083" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6083">
137                        <a title="Small Business Conversion Optimisation" href="/conversion-rate-optimisation/" itemprop="url"><span itemprop="name">Conversion Rate Optimisation</span></a>
138                      </li>
139                      <li id="menu-item-6191" class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-item menu-item-6191">
140                        <a title="2015 Content Marketing for Small Businesses Blog" href="/content-marketing/" itemprop="url"><span itemprop="name">Content Marketing</span></a>
141                      </li>
142                    </ul>
143                  </li>
144                  <li id="menu-item-4673" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-4673">
145                    <span itemprop="name">Case Studies</span>
146                    <ul class="sub-menu">
147                      <li id="menu-item-6711" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6711">
148                        <a href="/restaurant-marketing-advertising-promotion-ideas-belfast-northern-ireland/" itemprop="url"><span itemprop="name">Restaurant Marketing</span></a>
149                      </li>
150                      <li id="menu-item-4680" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4680">
151                        <a href="/belfast-business-startup-case-study/" itemprop="url"><span itemprop="name">Plumbing Company</span></a>
152                      </li>
153                    </ul>
154                  </li>
155                  <li id="menu-item-4113" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4113">
156                    <a href="/contact" itemprop="url"><span itemprop="name">Contact</span></a>
157                  </li>
158                  <li id="menu-item-6220" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6220">
159                    <a title="Website Package Prices" href="/web-design-package-prices-belfast/" itemprop="url"><span itemprop="name">Prices</span></a>
160                  </li>
161                </ul>
162              </nav>
163            </div>
164          </section>
165          <section id="text-18" class="widget widget_text">
166            <div class="widget-wrap">
167              <div class="textwidget">
168                <p style="margin-top:40px;">Enquire Now</p>
169              </div>
170            </div>
171          </section>
172        </div>
173      </div>
174    </header>
175    <nav class="nav-primary" itemscope itemtype="http://schema.org/SiteNavigationElement">
176      <div class="wrap">
177        <ul id="menu-services" class="menu genesis-nav-menu menu-primary">
178          <li id="menu-item-6598" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6598">
179            <span itemprop="name">Web Design</span>
180            <ul class="sub-menu">
181              <li id="menu-item-6597" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6597">
182                <a href="/user-experience-ux-web-design-belfast/" itemprop="url"><span itemprop="name">User Experience</span></a>
183              </li>
184              <li id="menu-item-6592" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6592">
185                <a href="/content-management-systems-belfast/" itemprop="url"><span itemprop="name">Content Management</span></a>
186              </li>
187              <li id="menu-item-6595" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6595">
188                <a href="/mobile-responsive-web-design-belfast-northern-ireland/" itemprop="url"><span itemprop="name">Mobile Responsiveness</span></a>
189              </li>
190            </ul>
191          </li>
192          <li id="menu-item-6593" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6593">
193            <a href="/ecommerce-web-design-belfast-northern-ireland/" itemprop="url"><span itemprop="name">eCommerce</span></a>
194          </li>
195          <li id="menu-item-6602" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-6602">
196            <a href="/strategy-belfast/" itemprop="url"><span itemprop="name">Digital Marketing</span></a>
197            <ul class="sub-menu">
198              <li id="menu-item-6594" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6594">
199                <span itemprop="name">Local SEO</span>
200              </li>
201            </ul>
202          </li>
203        </ul>
204      </div>
205    </nav>
206    <div class="site-inner">
207      <div class="wrap">
208        <div class="content-sidebar-wrap">
209          <main class="content">
210            <div class="breadcrumb" itemscope itemtype="http://schema.org/BreadcrumbList">
211              <span xmlns:v="http://rdf.data-vocabulary.org/#"><span typeof="v:Breadcrumb"><a href="/" rel="v:url" property="v:title">Home</a> » <span class="breadcrumb_last">2015 Content Marketing for Small Businesses Blog</span></span></span>
212            </div>
213            <div class="archive-description taxonomy-archive-description taxonomy-description">
214              <h1 class="archive-title">Content Marketing Strategy for Small Business 2015</h1>
215              <p><img src="/wp-content/uploads/2015/05/content-marketing-company-uk.png"><br>
216              Welcome to the content marketing strategy section for small businesses. Here you will find actionable steps to improve your traffic, headline tips, web psychology, content creation and curation as well as tips on ranking your content on major search engines. Alternatively, we offer content marketing services around the world from our home town in Belfast and Northern Ireland.</p>
217            </div>
218            <article class="post-4450 post type-post status-publish format-standard has-post-thumbnail category-content-marketing tag-content-marketing-tips category-sticky entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
219              <h2 class="entry-title" itemprop="headline">4 Content Marketing Techniques from Real Case Studies That Will Have Your Boss Kissing Your Ass!</h2>
220              <div class="entry-content" itemprop="text">
221                <img width="300" height="169" src="/wp-content/uploads/2015/03/4-quick-copywriting-techniques-for-dummies-that-create-insanely-profitable-content-300x169.png" class="alignleft post-image entry-image" alt="4 Content Marketing Techniques from Real Case Studies That Will Have Your Boss Kissing Your Ass!" itemprop="image">
222                <p>4 Content Marketing Techniques from Real Case Studies That Will Have Your Boss Kissing Your Ass! 1) Include Your Call to Actions (CTA) Natively in the Body of Your Text, NOT in the Side Bars. Imagine for a minute you are going to social clubs or bars to meet new people and to find a […]</p>
223              </div>
224              <footer class="entry-footer">
225                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span> <span class="entry-tags">Tagged With: Content Marketing Tips</span></p>
226              </footer>
227            </article>
228            <article class="post-6522 post type-post status-publish format-standard has-post-thumbnail category-content-marketing category-small-business-internet-marketing-advertising-blog tag-content-marketing-tips tag-lead-generation tag-marketing-consultant entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
229              <h2 class="entry-title" itemprop="headline"><a href="/learn-how-why-to-use-interviews-for-top-quality-content-leads/" rel="bookmark">Learn How & Why to Use Interviews for Top Quality Content & Leads</a></h2>
230              <div class="entry-content" itemprop="text">
231                <a href="/learn-how-why-to-use-interviews-for-top-quality-content-leads/" aria-hidden="true"><img width="300" height="150" src="/wp-content/uploads/2015/08/4-300x150.jpg" class="alignleft post-image entry-image" alt="Learn How & Why to Use Interviews for Top Quality Content & Leads" itemprop="image"></a>
232                <p>Learn How & Why to Use Interviews for Top Quality Content & Leads “Joe, give me 500 words on the challenges of stainless steel ball bearings in pre-NAFTA single engine whirlygigs.” (WHAT!!??)“All over it, boss. Who’s the target?” (WHAT???!!!) “Cmon, Joe, it’s Millenial hiring managers in top-10 population growth areas in the South!” (AAAGGH!) “Oh […]</p>
233              </div>
234              <footer class="entry-footer">
235                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a>, <a href="/small-business-internet-marketing-advertising-blog/" rel="category tag">Small Business Internet Advertising & Marketing Blog</a></span> <span class="entry-tags">Tagged With: Content Marketing Tips, Lead Generation, marketing consultant</span></p>
236              </footer>
237            </article>
238            <article class="post-6492 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
239              <h2 class="entry-title" itemprop="headline"><a href="/7-ways-to-never-run-out-of-fresh-content-ideas/" rel="bookmark">7 Ways to Never Run Out of Fresh Content Ideas</a></h2>
240              <div class="entry-content" itemprop="text">
241                <a href="/7-ways-to-never-run-out-of-fresh-content-ideas/" aria-hidden="true"><img width="300" height="169" src="/wp-content/uploads/2015/08/7-ways-to-never-run-out-of-fresh-content-ideas-300x169.png" class="alignleft post-image entry-image" alt="7 Ways to Never Run Out of Fresh Content Ideas" itemprop="image"></a>
242                <p>7 Ways to Never Run Out of Fresh Content Ideas You are convinced now, more than ever, that you made a good decision to blog. Your blogging experience has made you a better writer and you have interacted with more people than you would have done had you sat back and just said to yourself […]</p>
243              </div>
244              <footer class="entry-footer">
245                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
246              </footer>
247            </article>
248            <article class="post-5450 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
249              <h2 class="entry-title" itemprop="headline">What is Long Tail Keyword Research & How to Do It in 2015</h2>
250              <div class="entry-content" itemprop="text">
251                <img width="300" height="235" src="/wp-content/uploads/2014/11/keyword-reseach-300x235.jpg" class="alignleft post-image entry-image" alt="What is Long Tail Keyword Research & How to Do It in 2015" itemprop="image">
252                <p>Keyword Research: The Best Way To Magnetically Generate Traffic That Converts into Sales in 2015? When I first started with keyword research and search engine optimisation, I wasted a lot of time and money by generating content for visitors that weren’t targeted. Once I learned how to attract “ready-to-buy” prospects through keyword research, I was […]</p>
253              </div>
254              <footer class="entry-footer">
255                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
256              </footer>
257            </article>
258            <article class="post-5445 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
259              <h2 class="entry-title" itemprop="headline">How Solution Selling Can Grow Your Business</h2>
260              <div class="entry-content" itemprop="text">
261                <img width="300" height="103" src="/wp-content/uploads/2015/04/solution-selling-300x103.jpg" class="alignleft post-image entry-image" alt="How Solution Selling Can Grow Your Business" itemprop="image">
262                <p>How Solution Selling Can Grow Your Business I’ve come across companies that don’t believe in the internet. They think that competing on the internet means they have to give their products and services away. I admit, if they don’t create a unique selling point and deliver their products and services through solution based selling then […]</p>
263              </div>
264              <footer class="entry-footer">
265                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
266              </footer>
267            </article>
268            <article class="post-5436 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
269              <h2 class="entry-title" itemprop="headline"><a href="/the-art-of-sales-copy/" rel="bookmark">Would you like to uncover the secrets to epic content and viral shares?</a></h2>
270              <div class="entry-content" itemprop="text">
271                <a href="/the-art-of-sales-copy/" aria-hidden="true"><img width="300" height="144" src="/wp-content/uploads/2015/04/hidden-secrets-of-viral-content-300x144.png" class="alignleft post-image entry-image" alt="Would you like to uncover the secrets to epic content and viral shares?" itemprop="image"></a>
272                <p>Would you like to uncover the secrets to epic content and viral shares right now? Is your content just NOT converting visitors into sales no matter what you do? Are you getting poor bounce rates and zero sharing of your content? When I started digital marketing over a decade ago, I knew there was something […]</p>
273              </div>
274              <footer class="entry-footer">
275                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
276              </footer>
277            </article>
278            <article class="post-5412 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
279              <h2 class="entry-title" itemprop="headline">3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology</h2>
280              <div class="entry-content" itemprop="text">
281                <img width="300" height="169" src="/wp-content/uploads/2014/12/Psychology-of-online-sales-300x169.jpg" class="alignleft post-image entry-image" alt="3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology" itemprop="image">
282                <p>3 Ways to Engage Visitors and Create Explosive Online Sales with Psychology How would you feel if you were having an intimate conversation in public with friends and family, and someone belligerently interrupted the group conversation saying “look at me, listen to me, I’m great?” You’ve experienced this? Annoying right? There are still so many […]</p>
283              </div>
284              <footer class="entry-footer">
285                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
286              </footer>
287            </article>
288            <article class="post-5399 post type-post status-publish format-standard has-post-thumbnail category-content-marketing entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
289              <h2 class="entry-title" itemprop="headline">What is The Consumer Purchasing Decision?</h2>
290              <div class="entry-content" itemprop="text">
291                <img width="300" height="182" src="/wp-content/uploads/2015/04/consumer-purchasing-decision-300x182.jpg" class="alignleft post-image entry-image" alt="What is The Consumer Purchasing Decision?" itemprop="image">
292                <p>The Psychology of Online Selling: Harness the Power of The Consumer Purchasing Decisions Process It’s one thing to stick a website up on the internet and another to create a website that can segment your customers psychology based on their needs, engage with them and then sell to them based on their emotional desires. I’ve […]</p>
293              </div>
294              <footer class="entry-footer">
295                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span></p>
296              </footer>
297            </ar
297ticle>
298            <article class="post-4443 post type-post status-publish format-standard has-post-thumbnail category-content-marketing tag-content-marketing-tips entry" itemscope itemtype="http://schema.org/BlogPosting" itemprop="blogPost">
299              <h2 class="entry-title" itemprop="headline">Short Copy is Handy, No Doubt, But Here’s 4 Shocking Benefits to Longer Copy That Will Make You Think Twice</h2>
300              <div class="entry-content" itemprop="text">
301                <img width="300" height="210" src="/wp-content/uploads/2015/03/blogging-300x210.jpeg" class="alignleft post-image entry-image" alt="Short Copy is Handy, No Doubt, But Here’s 4 Shocking Benefits to Longer Copy That Will Make You Think Twice" itemprop="image">
302                <p>Short Copy is Handy, No Doubt, But Here’s 4 Shocking Benefits to Longer Copy That Will Make You Think Twice Here are the major benefits to longer copy that is geared towards building a relationship and educating an audience. I used to to write posts purely for SEO reasons, It was pivotal in helping me […]</p>
303              </div>
304              <footer class="entry-footer">
305                <p class="entry-meta"><span class="entry-categories">Filed Under: <a href="/content-marketing/" rel="category tag">2015 Content Marketing for Small Businesses Blog</a></span> <span class="entry-tags">Tagged With: Content Marketing Tips</span></p>
306              </footer>
307            </article>
308          </main>
309          <aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar" itemscope itemtype="http://schema.org/WPSideBar">
310            <section id="text-34" class="widget widget_text">
311              <div class="widget-wrap">
312                <h4 class="widget-title widgettitle">Ranked 13th out of Top 500 UK Social Media Marketing Agencies</h4>
313                <div class="textwidget">
314                  <a href="http://www.marketme.co.uk/the-digital-marketing-agencies-uk-leaderboard-smauk100/" class="external" rel="nofollow" target="_blank"><img src="http://www.marketme.co.uk/wp-content/uploads/2013/12/smauk2.png"></a>
315                </div>
316              </div>
317            </section>
318            <section id="text-35" class="widget widget_text">
319              <div class="widget-wrap">
320                <div class="textwidget">
321                  <div class="g-plus" style="float:left; data-action=" data-width="300" data-height="24"></div>
322                  <div class="fb-page" data-width="300" data-small-header="true" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true" data-show-posts="false">
323                    <div class="fb-xfbml-parse-ignore">
324                      
325                    </div>
326                  </div> 
327                  
328                </div>
329              </div>
330            </section>
331            <section id="text-32" class="widget widget_text">
332              <div class="widget-wrap">
333                <div class="textwidget">
334                  <img src="/wp-content/uploads/2015/06/Business-growth-marketing-advice.png">
335                </div>
336              </div>
337            </section>
338            <section id="text-31" class="widget widget_text">
339              <div class="widget-wrap">
340                <div class="textwidget">
341<img src="/wp-content/uploads/2015/06/2.png" alt="Only 5% of Businesses Succeed" rel="nofollow"> <img src="/wp-content/uploads/2015/06/interior-designer-marketing-business-development-course.png" alt="Interior Design Business Marketing" rel="nofollow"> <img src="/wp-content/uploads/2015/06/martial-arts-web-design-marketing-business.png" alt="mixed martial arts web development trainee" rel="nofollow"> <img src="/wp-content/uploads/2015/06/restaurant-web-design-business-growth-marketing.png" alt="Restaurant Marketing Northern Ireland" rel="nofollow"> <img src="/wp-content/uploads/2015/06/twitter-marketing-course-trainee.png" alt="Twitter Business Marketing Course" rel="nofollow"> <img src="/wp-content/uploads/2015/06/business-development-marketing-course.png" alt="Start Up Business Development Course" rel="nofollow">
342</div>
343              </div>
344            </section>
345            <section id="mc4wp_widget-2" class="widget widget_mc4wp_widget">
346              <div class="widget-wrap">
347                <div id="mc4wp-form-1" class="form mc4wp-form">
348                  
349                </div>
350              </div>
351            </section>
352            <section id="text-29" class="widget widget_text">
353              <div class="widget-wrap">
354                <div class="textwidget">
355                  <blockquote class="twitter-tweet" lang="en">
356                    <p lang="en" dir="ltr"> Success is NOT Measured by The Number of Followers, It's by The Quality of Their ENGAGEMENT.
357
358 </p>— Robert Jones () 
359                  </blockquote>
360                  
361                </div>
362              </div>
363            </section>
364          </aside>
365        </div>
366      </div>
367    </div>
368    <footer class="site-footer" itemscope itemtype="http://schema.org/WPFooter">
369      <div class="wrap">
370        <nav class="nav-secondary" itemscope itemtype="http://schema.org/SiteNavigationElement">
371          <div class="wrap">
372            <ul id="menu-secondary-navigation-1" class="menu genesis-nav-menu menu-secondary">
373              <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-5867">
374                <a href="/digital-advertising-blog/" itemprop="url"><span itemprop="name">Digital Advertising Blog</span></a>
375              </li>
376              <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-4673">
377                <span itemprop="name">Case Studies</span>
378              </li>
379              <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4113">
380                <a href="/contact" itemprop="url"><span itemprop="name">Contact</span></a>
381              </li>
382              <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6220">
383                <a title="Website Package Prices" href="/web-design-package-prices-belfast/" itemprop="url"><span itemprop="name">Prices</span></a>
384              </li>
385            </ul>
386          </div>
387        </nav>
388        <p>Copyright 2015 © 2015 <a href="/">Exodus Digital Marketing</a> · Privacy Policy · </p>
389      </div>
390    </footer>
391  </div>
392  
392<script>
393  window.__bp_session_timeout = '900';
394  window.__bp_session_freezing = 0;
395  (function(){if(!window.bizpanda)window.bizpanda={};window.bizpanda.bp_can_store_localy=function(){if(!window.localStorage||!window.localStorage.getItem||!window.localStorage.setItem)return false;var salt=''+Math.floor((Math.random()*1000)+1);try{window.localStorage.setItem('bp_ut_test',salt);var checkSalt=window.localStorage.getItem('bp_ut_test');window.localStorage.removeItem('bp_ut_test');return checkSalt===salt}catch(e){return false}};window.bizpanda.bp_ut_get_cookie=function getCookie(cname){var name=cname+"=";var ca=document.cookie.split(';');for(var i=0;i<ca.length;i++){var c=ca[i];while(c.charAt(0)==' ')c=c.substring(1);if(c.indexOf(name)==0)return c.substring(name.length,c.length)}return false};window.bizpanda.bp_ut_set_cookie=function(cname,cvalue,days){var d=new Date();d.setTime(d.getTime()+(days*24*60*60*1000));var expires="expires="+d.toUTCString();document.cookie=cname+"="+cvalue+"; "+expires};window.bizpanda.bp_ut_get_obj=function(timeout){var obj=null;if(window.bizpanda.bp_can_store_localy()){obj=window.localStorage.getItem('bp_ut_session')}else{obj=window.bizpanda.bp_ut_get_cookie('bp_ut_session')}if(!obj)return false;obj=JSON.parse(obj);if((obj.started+timeout*1000)<new Date().getTime())obj=null;return obj};window.bizpanda.bp_ut_set_obj=function(obj,timeout){if(!obj.started||!window.__bp_session_freezing){obj.started=new Date().getTime()}var obj=JSON.stringify(obj);if(window.bizpanda.bp_can_store_localy()){window.localStorage.setItem('bp_ut_session',obj)}else{window.bizpanda.bp_ut_set_cookie('bp_ut_session',obj,5000)}};window.bizpanda.bp_ut_count_pageview=function(){var obj=window.bizpanda.bp_ut_get_obj(window.__bp_session_timeout);if(!obj)obj={};if(!obj.pageviews)obj.pageviews=0;if(obj.pageviews===0){obj.referrer=document.referrer;obj.landingPage=window.location.href;obj.pageviews=0}obj.pageviews++;window.bizpanda.bp_ut_set_obj(obj)};window.bizpanda.bp_ut_count_locker_pageview=function(){var obj=window.bizpanda.bp_ut_get_obj(window.__bp_timeout);if(!obj)obj={};if(!obj.lockerPageviews)obj.lockerPageviews=0;obj.lockerPageviews++;window.bizpanda.bp_ut_set_obj(obj)};window.bizpanda.bp_ut_count_pageview()})();
396  </script>
396 
397  
397<script type="text/javascript" data-lf-domain="livefyre.com" id="ncomments_js" src="https://zor.livefyre.com/wjs/v1.0/javascripts/CommentCount.js"></script>
397
398  <div id="om-tqak7cli1ccxyo5j-holder"></div>
399  
399<script>
400  var tqak7cli1ccxyo5j,tqak7cli1ccxyo5j_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){tqak7cli1ccxyo5j_poll(function(){if(window['om_loaded']){if(!tqak7cli1ccxyo5j){tqak7cli1ccxyo5j=new OptinMonsterApp();return tqak7cli1ccxyo5j.init({u:"7927.214628",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;tqak7cli1ccxyo5j=new OptinMonsterApp();tqak7cli1ccxyo5j.init({u:"7927.214628",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
401  </script>
401
402  <div id="om-n7mwssyui6kzlqee-holder"></div>
403  
403<script>
404  var n7mwssyui6kzlqee,n7mwssyui6kzlqee_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){n7mwssyui6kzlqee_poll(function(){if(window['om_loaded']){if(!n7mwssyui6kzlqee){n7mwssyui6kzlqee=new OptinMonsterApp();return n7mwssyui6kzlqee.init({u:"7927.212978",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;n7mwssyui6kzlqee=new OptinMonsterApp();n7mwssyui6kzlqee.init({u:"7927.212978",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
405  </script>
405
406  <div id="om-tluhp5lpckud0rbq-holder"></div>
407  
407<script>
408  var tluhp5lpckud0rbq,tluhp5lpckud0rbq_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){tluhp5lpckud0rbq_poll(function(){if(window['om_loaded']){if(!tluhp5lpckud0rbq){tluhp5lpckud0rbq=new OptinMonsterApp();return tluhp5lpckud0rbq.init({u:"7927.184873",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;tluhp5lpckud0rbq=new OptinMonsterApp();tluhp5lpckud0rbq.init({u:"7927.184873",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
409  </script>
409
410  <div id="om-pug7jdyww3n5svpp-holder"></div>
411  
411<script>
412  var pug7jdyww3n5svpp,pug7jdyww3n5svpp_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){pug7jdyww3n5svpp_poll(function(){if(window['om_loaded']){if(!pug7jdyww3n5svpp){pug7jdyww3n5svpp=new OptinMonsterApp();return pug7jdyww3n5svpp.init({u:"7927.169257",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;pug7jdyww3n5svpp=new OptinMonsterApp();pug7jdyww3n5svpp.init({u:"7927.169257",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
413  </script>
413
414  <div id="om-hqm7cyepcqvsdbza-holder"></div>
415  
415<script>
416  var hqm7cyepcqvsdbza,hqm7cyepcqvsdbza_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){hqm7cyepcqvsdbza_poll(function(){if(window['om_loaded']){if(!hqm7cyepcqvsdbza){hqm7cyepcqvsdbza=new OptinMonsterApp();return hqm7cyepcqvsdbza.init({u:"7927.169242",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;hqm7cyepcqvsdbza=new OptinMonsterApp();hqm7cyepcqvsdbza.init({u:"7927.169242",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
417  </script>
417
418  <div id="om-dnwdfidaep9iwn2h-holder"></div>
419  
419<script>
420  var dnwdfidaep9iwn2h,dnwdfidaep9iwn2h_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){dnwdfidaep9iwn2h_poll(function(){if(window['om_loaded']){if(!dnwdfidaep9iwn2h){dnwdfidaep9iwn2h=new OptinMonsterApp();return dnwdfidaep9iwn2h.init({u:"7927.169235",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;dnwdfidaep9iwn2h=new OptinMonsterApp();dnwdfidaep9iwn2h.init({u:"7927.169235",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
421  </script>
421
422  <div id="om-affj66bmaonj4v6h-holder"></div>
423  
423<script>
424  var affj66bmaonj4v6h,affj66bmaonj4v6h_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){affj66bmaonj4v6h_poll(function(){if(window['om_loaded']){if(!affj66bmaonj4v6h){affj66bmaonj4v6h=new OptinMonsterApp();return affj66bmaonj4v6h.init({u:"7927.169226",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;affj66bmaonj4v6h=new OptinMonsterApp();affj66bmaonj4v6h.init({u:"7927.169226",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
425  </script>
425
426  <div id="om-ob9on8emv5dj1cjo-holder"></div>
427  
427<script>
428  var ob9on8emv5dj1cjo,ob9on8emv5dj1cjo_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){ob9on8emv5dj1cjo_poll(function(){if(window['om_loaded']){if(!ob9on8emv5dj1cjo){ob9on8emv5dj1cjo=new OptinMonsterApp();return ob9on8emv5dj1cjo.init({u:"7927.168032",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;ob9on8emv5dj1cjo=new OptinMonsterApp();ob9on8emv5dj1cjo.init({u:"7927.168032",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
429  </script>
429
430  <div id="om-gi0kvatgrvgr6wzy-holder"></div>
431  
431<script>
432  var gi0kvatgrvgr6wzy,gi0kvatgrvgr6wzy_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){gi0kvatgrvgr6wzy_poll(function(){if(window['om_loaded']){if(!gi0kvatgrvgr6wzy){gi0kvatgrvgr6wzy=new OptinMonsterApp();return gi0kvatgrvgr6wzy.init({u:"7927.167338",staging:0,dev:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src="//a.optinmonster.com/app/js/api.min.js",o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){try{d=om_loaded=true;gi0kvatgrvgr6wzy=new OptinMonsterApp();gi0kvatgrvgr6wzy.init({u:"7927.167338",staging:0,dev:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName("head")[0]||document.documentElement).appendChild(o)}(document,"script","omapi-script");
433  </script>
433 
434  
434<script>
435
436  window._popup_data = {"ajaxurl":"http:\/\/exodus-digital-marketing.co.uk\/wp-admin\/admin-ajax.php","do":"get_data","ajax_data":{"orig_request_uri":"\/content-marketing\/"}};
437  </script>
437 
438   
439   
440   
441   
442   
443  
443<script type="text/javascript" src="/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js"></script>
443 
444   
445   
446  
446<script type="text/javascript" src="/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js"></script>
446 
447  
447<script type="text/javascript">
448
449
450  /* <![CDATA[ */
451  var wc_cart_fragments_params = {"ajax_url":"\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/content-marketing\/?wc-ajax=%%endpoint%%","fragment_name":"wc_fragments"};
452  /* ]]> */
453  </script>
453 
454   
455  
455<script type="text/javascript" src="/wp-content/plugins/wp-author-box-lite/lib/js/jquery.a-tab.js"></script>
455 
456  
456<script type="text/javascript" src="/wp-content/plugins/wp-author-box-lite/lib/js/jquery.wpautbox.js"></script>
456 
457  
457<script type="text/javascript" src="/wp-content/plugins/wordpress-popup/js/public.min.js"></script>
457 
458  
458<script type="text/javascript">
459
460  (function() {
461  function addSubmittedClassToFormContainer(e) {
462  var form = e.target.form.parentNode;
463  var className = 'mc4wp-form-submitted';
464  (form.classList) ? form.classList.add(className) : form.className += ' ' + className;
465  }
466  var forms = document.querySelectorAll('.mc4wp-form');
467  for (var i = 0; i < forms.length; i++) {
468  (function(f) {
469  /* add class on submit */
470  var b = f.querySelector('[type="submit"]');
471  if(b.length > 0 ) {
472  if(b.addEventListener) {
473  b.addEventListener('click', addSubmittedClassToFormContainer);
474  } else {
475  b.attachEvent('click', addSubmittedClassToFormContainer);
476  }
477  }
478  })(forms[i]);
479  }
480  })();
481  </script>
481 
482  
482<script type="text/javascript">
483
484  var omapi_localized = { ajax: 'https://exodus-digital-marketing.co.uk/wp-admin/admin-ajax.php?optin-monster-ajax-route=1', nonce: '89a1d68c5c' };
485  </script>
vendor: 1 bytes, line 485
485
486<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"186beabcaebf4cb09c2f6323d2308ef5","r":1,"spa":2}' crossorigin="anonymous"></script>
486
487</body>
488</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.