https://theuxshop.com/assets/js/f7095dfa.a79d1fb2.js

1"use strict";(self.webpackChunktheuxshop=self.webpackChunktheuxshop||[]).push([[2615],{223:(e,t,n)=>{n.r(t),n.d(t,{assets:()=>h,contentTitle:()=>o,default:()=>u,frontMatter:()=>a,metadata:()=>i,toc:()=>x});const i=JSON.parse('{"id":"tools/content-audit","title":"Content Audit Tool","description":"A template and framework for cataloging and evaluating existing content.","source":"@site/.tmp/docs-published/tools/content-audit.mdx","sourceDirName":"tools","slug":"/tools/content-audit","permalink":"/tools/content-audit","draft":false,"unlisted":false,"tags":[],"version":"current","sidebarPosition":3,"frontMatter":{"id":"content-audit","title":"Content Audit Tool","description":"A template and framework for cataloging and evaluating existing content.","sidebar_position":3},"sidebar":"toolsSidebar","previous":{"title":"Heuristic Review Tool","permalink":"/tools/heuristic-review"},"next":{"title":"Usability Test Script Tool","permalink":"/tools/usability-test-script"}}');var s=n(4848),r=n(8453),l=n(9176),d=n(5920),c=n(5388);const a={id:"content-audit",title:"Content Audit Tool",description:"A template and framework for cataloging and evaluating existing content.",sidebar_position:3},o="Content Audit Tool",h={},x=[{value:"When to conduct a content audit",id:"when-to-conduct-a-content-audit",level:2},{value:"Audit types",id:"audit-types",level:2},{value:"Quantitative audit (inventory)",id:"quantitative-audit-inventory",level:3},{value:"Qualitative audit (assessment)",id:"qualitative-audit-assessment",level:3},{value:"Strategic audit",id:"strategic-audit",level:3},{value:"Content inventory template",id:"content-inventory-template",level:2},{value:"Basic information",id:"basic-information",level:3},{value:"Metadata",id:"metadata",level:3},{value:"Metrics (if available)",id:"metrics-if-available",level:3},{value:"Content assessment criteria",id:"content-assessment-criteria",level:2},{value:"Accuracy",id:"accuracy",level:3},{value:"Usefulness",id:"usefulness",level:3},{value:"Quality",id:"quality",level:3},{value:"Findability",id:"findability",level:3},{value:"Accessibility",id:"accessibility",level:3},{value:"Brand alignment",id:"brand-alignment",level:3},{value:"Recommended actions",id:"recommended-actions",level:2},{value:"Conducting the audit",id:"conducting-the-audit",level:2},{value:"Step 1: Define scope",id:"step-1-define-scope",level:3},{value:"Step 2: Inventory",id:"step-2-inventory",level:3},{value:"Step 3: Assess",id:"step-3-assess",level:3},{value:"Step 4: Analyze",id:"step-4-analyze",level:3},{value:"Step 5: Prioritize",id:"step-5-prioritize",level:3},{value:"Step 6: Document and track",id:"step-6-document-and-track",level:3},{value:"Content audit spreadsheet structure",id:"content-audit-spreadsheet-structure",level:2}];function j(e){const t={em:"em",h1:"h1",h2:"h2",h3:"h3",header:"header",hr:"hr",li:"li",p:"p",strong:"strong",table:"table",tbody:"tbody",td:"td",th:"th",thead:"thead",tr:"tr",ul:"ul",...(0,r.R)(),...e.components};return(0,s.jsxs)(s.Fragment,{children:[(0,s.jsx)(t.header,{children:(0,s.jsx)(t.h1,{id:"content-audit-tool",children:"Content Audit Tool"})}),"\n",(0,s.jsx)(t.p,{children:"A content audit helps you understand what content exists, its quality, and what should happen to it. This tool provides a framework for conducting and organizing your audit."}),"\n",(0,s.jsx)(t.p,{children:(0,s.jsx)(t.em,{children:"Last updated: September 2025"})}),"\n",(0,s.jsx)(t.h2,{id:"when-to-conduct-a-content-audit",children:"When to conduct a content audit"}),"\n",(0,s.jsxs)(t.ul,{children:["\n",(0,s.jsxs)(t.li,{children:[(0,s.jsx)(t.strong,{children:"Redesign or migration"}),": Before moving content to a new system"]}),"\n",(0,s.jsxs)(t.li,{children:[(0,s.jsx)(t.strong,{children:"Content strategy work"}),": When developing or refining content strategy"]}),"\n",(0,s.jsxs)(t.li,{children:[(0,s.jsx)(t.strong,{children:"Quality assessment"}),": To evaluate content health across a site"]}),"\n",(0,s.jsxs)(t.li,{children:[(0,s.jsx)(t.strong,{children:"Governance setup"}),": When establishing content maintenance processes"]}),"\n",(0,s.jsxs)(t.li,{children:[(0,s.jsx)(t.strong,{children:"SEO review"}),": To identify content gaps and opportunities"]}),"\n"]}),"\n",(0,s.jsx)(t.h2,{id:"audit-types",children:"Audit types"}),"\n",(0,s.jsx)(t.h3,{id:"quantitative-audit-inventory",children:"Quantitative audit (inventory)"}),"\n",(0,s.jsx)(t.p,{children:"What exists? A comprehensive list of all content:"}),"\n",(0,s.jsxs)(t.ul,{children:["\n",(0,s.jsx)(t.li,{children:"URLs/locations"}),"\n",(0,s.jsx)(t.li,{children:"Content types"}),"\n",(0,s.jsx)(t.li,{children:"Metadata"}),"\n",(0,s.jsx)(t.li,{children:"Basic metrics"}),"\n"]}),"\n",(0,s.jsxs)(t.p,{children:[(0,s.jsx)(t.strong,{children:"Good for"}),": Understanding scope, identifying orphan content, migration planning"]}),"\n",(0,s.jsx)(t.h3,{id:"qualitative-audit-assessment",children:"Qualitative audit (assessment)"}),"\n",(0,s.jsx)(t.p,{children:"How good is it? 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Analysis of content against strategy:"}),"\n",(0,s.jsxs)(t.ul,{children:["\n",(0,s.jsx)(t.li,{children:"User journey coverage"}),"\n",(0,s.jsx)(t.li,{children:"Business goal alignment"}),"\n",(0,s.jsx)(t.li,{children:"Competitor comparison"}),"\n",(0,s.jsx)(t.li,{children:"Gap analysis"}),"\n"]}),"\n",(0,s.jsxs)(t.p,{children:[(0,s.jsx)(t.strong,{children:"Good for"}),": Content strategy development, prioritization"]}),"\n",(0,s.jsx)(l.A,{variant:"note",title:"Scope wisely",children:(0,s.jsx)(t.p,{children:"Full audits of large sites take significant time. Consider auditing a representative sample or focusing on high-traffic/high-priority areas first."})}),"\n",(0,s.jsx)(t.hr,{}),"\n",(0,s.jsx)(t.h2,{id:"content-inventory-template",children:"Content inventory template"}),"\n",(0,s.jsx)(t.p,{children:"For each piece of content, capture:"}),"\n",(0,s.jsx)(t.h3,{id:"basic-information",children:"Basic information"}),"\n",(0,s.jsxs)(t.table,{children:[(0,s.jsx)(t.thead,{children:(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.th,{children:"Field"}),(0,s.jsx)(t.th,{children:"Description"}),(0,s.jsx)(t.th,{children:"Example"})]})}),(0,s.jsxs)(t.tbody,{children:[(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"ID"}),(0,s.jsx)(t.td,{children:"Unique identifier"}),(0,s.jsx)(t.td,{children:"C-001"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"URL"}),(0,s.jsx)(t.td,{children:"Page location"}),(0,s.jsx)(t.td,{children:"/about/team"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Title"}),(0,s.jsx)(t.td,{children:"Page/content title"}),(0,s.jsx)(t.td,{children:"Our Team"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Content type"}),(0,s.jsx)(t.td,{children:"Article, landing page, etc."}),(0,s.jsx)(t.td,{children:"About page"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Format"}),(0,s.jsx)(t.td,{children:"Text, video, PDF, etc."}),(0,s.jsx)(t.td,{children:"Text with images"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Owner"}),(0,s.jsx)(t.td,{children:"Responsible person/team"}),(0,s.jsx)(t.td,{children:"Marketing"})]})]})]}),"\n",(0,s.jsx)(t.h3,{id:"metadata",children:"Metadata"}),"\n",(0,s.jsxs)(t.table,{children:[(0,s.jsx)(t.thead,{children:(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.th,{children:"Field"}),(0,s.jsx)(t.th,{children:"Description"}),(0,s.jsx)(t.th,{children:"Example"})]})}),(0,s.jsxs)(t.tbody,{children:[(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Created date"}),(0,s.jsx)(t.td,{children:"When first published"}),(0,s.jsx)(t.td,{children:"2023-06-15"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Last updated"}),(0,s.jsx)(t.td,{children:"Most recent edit"}),(0,s.jsx)(t.td,{children:"2024-01-20"})]}),(0,s.jsxs)(t.tr,{children:[(0,s.jsx)(t.td,{children:"Author"}),(0,s.jsx)(t.td,{children:"Who created it"}),(0,s.jsx)(t.td,{children:"J. 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