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150why we include structured data as standard in every website configuration.</p><p>It is important to know that more is not automatically better here. When an external party also adds structured data through a separate script, duplication occurs. That can actually confuse AI models and have the opposite of the intended effect. One consistent, well-maintained source works better than several sources that overlap.</p><h2>llms.txt: deliberately not yet</h2><p>A common piece of advice is to place an llms.txt file on your website, comparable to robots.txt but aimed at AI models. The idea sounds logical, but the reality is different: the major AI providers do not use it at this time. Research across hundreds of thousands of domains shows no measurable effect on how often a website is cited by AI.</p><p>That is why we deliberately do not place this file yet. It takes development time without demonstrable results, and an outdated or poorly maintained file can even work against you. As soon as the major models do start supporting llms.txt, we will of course make it available right away. We then place and manage it as a standard part of our own website technology, directly from the CMS, so that it stays in sync with the rest of the site and is always up to date.</p><h2>Where the real gains are</h2><p>The biggest gains in AI visibility do not come from a single technical file, but from the fundamentals:</p><ul><li>A technically strong, well-structured website with correct structured data</li><li>Accurate and up to date information on the external sources that AI models consult, such as review sites, guides and reference works</li><li>Clear, consistent content that describes your hotel the way you want to be found</li></ul><p>It is precisely on those external sources that we often find outdated information in practice, about ownership, team, awards or offerings. That is exactly what AI models pick up and pass on.</p><h2>Our role</h2><p>The AI landscape changes quickly. What has no effect today may be standard within six months. We continue to track these developments, test what works and advise our clients on the right choices. Have you received a request or recommendation from an external party and are you unsure whether it is worthwhile? <a href="/get-in-touch">Feel free to run it by us</a>.</p> 151 <div class="authors"> 152 </div> 153 </div> 154 </div> 155 </section> 156 157 158 <section class="main-content blog-items blog-items-sub"> 159 <div class="row" data-aos="fade-up" data-aos-duration="1000"> 160 <div class="columns column12 align-center"> 161 <h2>Next blog post</h2> 162 <br><br> 163 </div> 164 <div class="row" data-aos="fade-up" data-aos-duration="1000"> 165 <div class="columns column3"> 166 <a href="https://www.becurious.com/blog/independent-hotel-show-2026-amsterdam" class="fullwidth-img blog-img"> 167 <picture> 168 <source srcset="https://www.becurious.com/upload/heading/independent-hotel-show-2026-amsterdam-400x400_8.webp" type="image/webp"> 169 <source srcset="https://www.becurious.com/upload/heading/independent-hotel-show-2026-amsterdam-400x400_8.png"> 170 <img src="https://www.becurious.com/upload/heading/independent-hotel-show-2026-amsterdam-400x400_8.png" alt="Independent Hotel Show 2026 Amsterdam"> 171 </picture> 172 </a> 173 </div> 174 <div class="columns column9"> 175 <h3><a href="https://www.becurious.com/blog/independent-hotel-show-2026-amsterdam">Independent Hotel Show 2026 Amsterdam</a></h3> 176 <p><strong>April 13th, 2026</strong></p> 177 <a class="button" href="https://www.becurious.com/blog/independent-hotel-show-2026-amsterdam">Read more</a> 178 </div> 179 </div> 180 </div> 181 </section> 182 183 184 185 186 187 <footer class="main-footer"> 188 <div class="row"> 189 <div class="columns column3"> 190 <img class="footer-logo" src="https://www.becurious.com/images/logo-becurious-white-tagline.png" alt="Becurious. Digital Marketing Strategies for Hotels" loading="lazy" /> 191 </div> 192 <div class="columns column3"> 193 <p><strong class="green">Becurious B.V. </strong><br> 194 <span>Rietwijkerstraat 36</span><br/> 195 <span>1059 XA Amsterdam</span><br/> 196 <span>Nederland</span><br/> 197 </p> 198 </div> 199 <div class="columns column3"> 200 <p><strong>Contact</strong><br> 201 <strong>T</strong> <a href="tel:0031203880988"><span>+31 (0)20 388 09 88</span></a><br> 202 <strong>E</strong> <a href="/cdn-cgi/l/email-protection#137a7d757c5371767066617a7c66603d707c7e"><span><span class="__cf_email__" data-cfemail="2841464e47684a4d4b5d5a41475d5b064b4745">[email protected]</span></span></a></p> 203 <div class="socials"> 204 <a href="https://instagram.com/becuriousamsterdam" title="becuriousamsterdam" target="_blank"> 205 <i class="fab fa-instagram"></i> 206 </a> 207 <a href="https://www.linkedin.com/companies/becurious-amsterdam" title="becurious-amsterdam" target="_blank"> 208 <i class="fab fa-linkedin"></i> 209 </a> 210 <a href="https://www.facebook.com/BecuriousAmsterdam" title="BecuriousAmsterdam" target="_blank"> 211 <i class="fab fa-facebook"></i> 212 </a> 213 </div>
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