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148<!-- End Google Tag Manager (noscript) --> 149 <!-- Header --> 150 <header class="header"> 151 <div class="container"> 152 <div class="header-items flex"> 153 <a href="https://adsider.com/" class="logo" data-wpel-link="internal"><img src="https://adsider.com/wp-content/themes/blog/assets/images/svg/logo.svg" alt="logo"></a> 154 <nav class="header-nav flex"> 155 <ul id="menu-top-menu" class="reset flex header-nav-list hide__md"><li id="menu-item-1452" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1452 menu-category-1"><a href="https://adsider.com/news/" data-wpel-link="internal">News</a></li> 156<li id="menu-item-1453" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor menu-item-1453 menu-category-4"><a href="https://adsider.com/cases/" data-wpel-link="internal">Cases</a></li> 157<li id="menu-item-1454" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1454 menu-category-3"><a href="https://adsider.com/trends/" data-wpel-link="internal">Trends</a></li> 158<li id="menu-item-1455" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-1455 menu-category-5"><a href="https://adsider.com/analytics/" data-wpel-link="internal">Analytics</a></li> 159<li id="menu-item-1457" class="opinion menu-item menu-item-type-post_type_archive menu-item-object-opinions menu-item-1457"><a href="https://adsider.com/opinion/" data-wpel-link="internal">Opinions</a></li> 160<li id="menu-item-9529" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9529"><a href="https://adsider.com/adsider-live-conferences/" data-wpel-link="internal">Events</a></li> 161</ul> </nav> 162 <ul class="reset flex header-actions align-items-center"> 163 164 165 <li> 166 167 168 <div class="wpml-ls-statics-shortcode_actions wpml-ls header-lang wpml-ls-statics-shortcode_actions wpml-ls"> 169 <div class="header-lang-current"> 170 <div class="header-lang-item">en</div> 171 </div> 172 <div class="header-lang-items"> 173 <a href="https://adsider.com/ua/vsia-sprava-v-danykh-data-driven-marketynh-i-nova-kul-tura-spozhyvannia/" class="wpml-ls-link header-lang-item" > 174 ua 175 </a> 176 </div> 177 </div> 178 179 180 </li> 181 <li> 182 <div class="header-search"> 183 <button class="header-search-button"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M495 466.2L377.2 348.4c29.2-35.6 46.8-81.2 46.8-130.9C424 103.5 331.5 11 217.5 11 103.4 11 11 103.5 11 217.5S103.4 424 217.5 424c49.7 0 95.2-17.5 130.8-46.7L466.1 495c8 8 20.9 8 28.9 0 8-7.9 8-20.9 0-28.8zm-277.5-83.3C126.2 382.9 52 308.7 52 217.5S126.2 52 217.5 52C308.7 52 383 126.3 383 217.5s-74.3 165.4-165.5 165.4z"/></svg></button> 184 <div class="header-search-form"> 185 <div class="homepage-widget-block"><div class="wgs_wrapper"><div class="gcse-searchbox-only" data-resultsUrl="https://adsider.com/search_gcse/"></div></div></div> 186 </div> 187 </div> 188 </li> 189 <li class="show_md"><a href="#" class="header-toggle-nav"><svg width="18" height="12" viewBox="0 0 18 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M0 12H18V10H0V12ZM0 7H18V5H0V7ZM0 0V2H18V0H0Z" fill="black"/></svg></a></li> 190 </ul> 191 </div> 192 </div> 193 </header> 194 <!-- end Header --> 195 196
196<script> 197 var allcats = 'a:4:{i:0;i:5;i:1;i:4;i:2;i:172;i:3;i:3;}'; 198 </script>
198 199 200 201 <div class="tilda-section"> 202 <!--allrecords--> 203<div id="allrecords" class="t-records" data-hook="blocks-collection-content-node" data-tilda-project-id="1952426" data-tilda-page-id="11144124" data-tilda-formskey="2919708a08f211b9fd664e4bba9cefe2" > 204 205<div id="rec188283201" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3" > 206<!-- T107 --> 207<div class="t107"> 208 <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"><meta itemprop="image" content="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3931-3761-4735-a435-646462626662__fedorov-ivan.png"> <img src="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3931-3761-4735-a435-646462626662__-__empty__fedorov-ivan.png" data-original="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3931-3761-4735-a435-646462626662__fedorov-ivan.png" class="t107__width t-width t-width_10 t-img" imgfield="img" /> 209 </div> 210</div> 211</div> 212 213 214<div id="rec188283202" class="r t-rec t-rec_pt_45 t-rec_pb_45" style="padding-top:45px;padding-bottom:45px; " data-record-type="33" > 215<!-- T017 --> 216<div class="t017"> 217 <div class="t-container t-align_center"> 218 <div class="t-col t-col_10 t-prefix_1"> 219 <div class="t017__title t-title t-title_xxs" field="title" style=""> It's All About Data: Data-driven Marketing and the New Consumer Culture <br /></div> </div> 220 </div> 221</div> 222</div> 223 224 225<div id="rec188283203" class="r t-rec t-rec_pt_0 t-rec_pb_45" style="padding-top:0px;padding-bottom:45px; " data-record-type="127" > 226<!-- T119 --> 227<div class="t119"> 228 <div class="t-container "> 229 <div class="t-col t-col_8 t-prefix_2"> 230 <div class="t119__preface t-descr t-opacity_70" style="opacity:0.70;" field="text"><div style="font-size:24px;font-family:'PT Sans';" data-customstyle="yes">Interview with Ivan Fedorov, New Business Director at Admixer <br /></div></div> 231 </div> 232 </div> 233</div> 234</div> 235 236 237<div id="rec188283204" class="r t-rec t-rec_pt_0 t-rec_pb_15" style="padding-top:0px;padding-bottom:15px; " data-record-type="106" > 238<!-- T004 --> 239<div class="t004"> 240 <div class="t-container "> 241 <div class="t-col t-col_8 t-prefix_2"> 242 <div field="text" class="t-text t-text_md " style=""> <a href="https://admixer.com/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Admixer</a> has been creating advertising technology since 2009. Its SaaS product pipeline includes technical solutions for advertisers, advertising agencies, media, and publishers. In addition to technology, Admixer offers services on launching and optimization of advertising campaigns, connecting data, and monetization of traffic. <br /><br />On Thursday, May 21, Admixer's New Business Director Ivan Fedorov will speak at the <a href="https://live.adsider.com/" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">Adsider LIVE</a> conference. We spoke with Ivan about data-driven marketing, strategies, and the transformation of consumption in a flash interview.</div> 243 </div> 244 </div> 245</div> 246</div> 247 248 249<div id="rec188283205" class="r t-rec" style=" " data-animationappear="off" data-record-type="396" > 250<!-- T396 --> 251<style>#rec188283205 .t396__artboard{height: 80px;background-color: #ffffff;}#rec188283205 .t396__filter{height: 80px;}#rec188283205 .t396__carrier{height: 80px;background-position: center center;background-attachment: scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width: 1199px){#rec188283205 .t396__artboard{}#rec188283205 .t396__filter{}#rec188283205 .t396__carrier{background-attachment:scroll;}}@media screen and (max-width: 959px){#rec188283205 .t396__artboard{height: 80px;}#rec188283205 .t396__filter{height: 80px;}#rec188283205 .t396__carrier{height: 80px;}}@media screen and (max-width: 639px){}@media screen and (max-width: 479px){#rec188283205 .t396__artboard{height: 50px;}#rec188283205 .t396__filter{height: 50px;}#rec188283205 .t396__carrier{height: 50px;}}#rec188283205 .tn-elem[data-elem-id="1470210033144"]{z-index:4;top: 21px;left: calc(50% - 600px + 580px);width:40px;}#rec188283205 .tn-elem[data-elem-id="1470210033144"] .tn-atom{background-position:center center;border-color:transparent;border-style:solid;}@media screen and (max-width: 1199px){#rec188283205 .tn-elem[data-elem-id="1470210033144"]{top: 21px;left: calc(50% - 480px + 460px);}}@media screen and (max-width: 959px){#rec188283205 .tn-elem[data-elem-id="1470210033144"]{top: 21px;left: calc(50% - 320px + 300px);width:40px;}}@media screen and (max-width: 639px){#rec188283205 .tn-elem[data-elem-id="1470210033144"]{top: 21px;left: calc(50% - 240px + 220px);}}@media screen and (max-width: 479px){#rec188283205 .tn-elem[data-elem-id="1470210033144"]{top: 11px;
251left: calc(50% - 160px + 145px);width:30px;}}</style> 252 253 254 255 256<div class='t396'> 257 258 <div class="t396__artboard" data-artboard-recid="188283205" 259 data-artboard-height="80" 260 data-artboard-height-res-640="80" data-artboard-height-res-320="50" 261 data-artboard-height_vh="" 262 263 data-artboard-valign="center" 264 265 data-artboard-ovrflw="" 266 > 267 268 <div class="t396__carrier" data-artboard-recid="188283205"></div> 269 270 <div class="t396__filter" data-artboard-recid="188283205"></div> 271 272 273 <div class='t396__elem tn-elem tn-elem__1882832051470210033144 t-animate' data-elem-id='1470210033144' data-elem-type='image' 274 data-field-top-value="21" 275 data-field-top-res-960-value="21" data-field-top-res-640-value="21" data-field-top-res-480-value="21" data-field-top-res-320-value="11" 276 277 data-field-left-value="580" 278 data-field-left-res-960-value="460" data-field-left-res-640-value="300" data-field-left-res-480-value="220" data-field-left-res-320-value="145" 279 280 281 282 data-field-width-value="40" 283 data-field-width-res-640-value="40" data-field-width-res-320-value="30" 284 285 data-field-axisy-value="top" 286 287 288 data-field-axisx-value="left" 289 290 291 data-field-container-value="grid" 292 293 294 data-field-topunits-value="" 295 296 297 data-field-leftunits-value="" 298 299 300 data-field-heightunits-value="" 301 302 303 data-field-widthunits-value="" 304 305 306 data-animate-style="fadeinup" 307 data-animate-duration="1" 308 309 data-animate-distance="100" 310 311 312 313 314 315 316 317 318 319 data-animate-mobile="y" 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 > 341 342 343 344 345 346 347 348 <div class='tn-atom' > 349 <img class='tn-atom__img t-img' data-original='https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3338-3863-4261-a263-363138336132__mixer.png' imgfield='tn_img_1470210033144'> 350 </div> 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 </div> 374 375 376 </div> 377 378</div> 379 380
381<script> 382jQuery( document ).ready(function() { 383 t396_init('188283205'); 384}); 385</script>
385 386 387 388 389<!-- /T396 --> 390</div> 391 392 393<div id="rec188283206" class="r t-rec t-rec_pt_15 t-rec_pb_0" style="padding-top:15px;padding-bottom:0px; " data-record-type="106" > 394<!-- T004 --> 395<div class="t004"> 396 <div class="t-container "> 397 <div class="t-col t-col_8 t-prefix_2"> 398 <div field="text" class="t-text t-text_md " style=""> <strong>What transformation is data-driven marketing going through? <br /></strong><br /> The data-driven approach in marketing is nowadays becoming imperative for most advertisers. There are several reasons why advertisers are benefiting from this approach. The first of them being that the shopping cycle of the user is divided between different channels, and to communicate with clients effectively at all stages, companies need to collect and use data from all points of contact between the buyer and the brand. <br /><br /> The second reason is that modern advertising instruments and systems of content management allow for precise targeting and personalizing messages for specific users. Accordingly, the brands have an opportunity to do what is called personalization at scale. <br /><br /> Combining the first and second tendency allows for a considerable increase in the effectiveness of interactions with clients. The current situation where most transactions move to digital channels only promotes a quicker transition to the data-driven approach. <br /><br /> <strong>What influence may the global crisis have on consumer habits? <br /></strong><br /> We already see this influence, as consumer habits have transformed a lot, and after the end of quarantine, some of the users may not go back to the previous way of consumption. <br /><br /> The share of digital sales in retail will grow, people will use delivery services more â during the times of quarantine many will get used to having goods delivered to their homes. Also, some people will be satisfied with working online and not needing to travel around the city. If the crisis extends, and we have the second wave of the epidemic, it may impact some areas of business long-term (sports, tourism, entertainment) and remove these expenses from the consumer basket. <br /><br /> All expensive purchases and luxury goods may also be put on hold. For marketologists, this will primarily mean that they will need to rebuild trigger chains, change attribution models, and accumulate new data to build the sales process â as both sales cycles and communication channels with the users will change. <br /></div> 399 </div> 400 </div> 401</div> 402</div> 403 404 405<div id="rec188283207" class="r t-rec" style=" " data-record-type="396" > 406<!-- T396 --> 407<style>#rec188283207 .t396__artboard{height: 243px;background-color: #ffffff;}#rec188283207 .t396__filter{height: 243px;}#rec188283207 .t396__carrier{height: 243px;background-position: center center;background-attachment: scroll;background-size:cover;background-repeat:no-repeat;}@media screen and (max-width: 1199px){#rec188283207 .t396__artboard{height: 190px;}#rec188283207 .t396__filter{height: 190px;}#rec188283207 .t396__carrier{height: 190px;background-attachment:scroll;}}@media screen and (max-width: 959px){#rec188283207 .t396__artboard{height: 170px;}#rec188283207 .t396__filter{height: 170px;}#rec188283207 .t396__carrier{height: 170px;}}@media screen and (max-width: 639px){#rec188283207 .t396__artboard{height: 180px;}#rec188283207 .t396__filter{height: 180px;}#rec188283207 .t396__carrier{height: 180px;}}@media screen and (max-width: 479px){#rec188283207 .t396__artboard{height: 166px;}#rec188283207 .t396__filter{height: 166px;}#rec188283207 .t396__carrier{height: 166px;}}#rec188283207 .tn-elem[data-elem-id="1470210011265"]{color:#000000;text-align:center;z-index:8;top: 61px;left: calc(50% - 470px + 0px);width:940px;}#rec188283207 .tn-elem[data-elem-id="1470210011265"] .tn-atom{color:#000000;font-size:36px;font-family:'Pragmatica',Arial,sans-serif;line-height:1.5;font-weight:700;background-position:center center;border-color:transparent;border-style:solid;}@media screen and (max-width: 1199px){#rec188283207 .tn-elem[data-elem-id="1470210011265"]{top: 52px;left: calc(50% - 450px + 0px);width:900px;}#rec188283207 .tn-elem[data-elem-id="1470210011265"] .tn-atom{font-size:33px;line-height:1.35;}}@media screen and (max-width: 959px){#rec188283207 .tn-elem[data-elem-id="1470210011265"]{top: 38px;left: calc(50% - 309px + -1px);width:618px;}#rec188283207 .tn-elem[data-elem-id="1470210011265"] .tn-atom{font-size:25px;}}@media screen and (max-width: 639px){#rec188283207 .tn-elem[data-elem-id="1470210011265"]{top: 37px;left: calc(50% - 225px + 0px);width:450px;}#rec188283207 .tn-elem[data-elem-id="1470210011265"] .tn-atom{font-size:24px;line-height:1.4;}}@media screen and (max-width: 479px){#rec188283207 .tn-elem[data-elem-id="1470210011265"]{top: 33px;left: calc(50% - 150px + 0px);width:300px;}#rec188283207 .tn-elem[data-elem-id="1470210011265"] .tn-atom{font-size:20px;line-height:1.35;}}#rec188283207 .tn-elem[data-elem-id="1474283545813"]{z-index:4;top: 37px;left: calc(50% - 480px + 0px);width:960px;height:2px;}#rec188283207 .tn-elem[data-elem-id="1474283545813"] .tn-atom{background-color:#d31f35;background-position:center center;border-color:transparent;border-style:solid;}@media screen and (max-width: 1199px){#rec188283207 .tn-elem[data-elem-id="1474283545813"]{top: 28px;left: calc(50% - 470px + 0px);width:940px;}}@media screen and (max-width: 959px){#rec188283207 .tn-elem[data-elem-id="1474283545813"]{top: 23px;left: calc(50% - 310px + 0px);width:620px;}}@media screen and (max-width: 639px){#rec188283207 .tn-elem[data-elem-id="1474283545813"]{top: 25px;left: calc(50% - 230px + 0px);width:460px;}}@media screen and (max-width: 479px){#rec188283207 .tn-elem[data-elem-id="1474283545813"]{top: 17p
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class="t396__artboard" data-artboard-recid="188283207" 415 data-artboard-height="243" 416 data-artboard-height-res-960="190" data-artboard-height-res-640="170" data-artboard-height-res-480="180" data-artboard-height-res-320="166" 417 data-artboard-height_vh="" 418 419 data-artboard-valign="center" 420 421 data-artboard-ovrflw="" 422 > 423 424 <div class="t396__carrier" data-artboard-recid="188283207"></div> 425 426 <div class="t396__filter" data-artboard-recid="188283207"></div> 427 428 429 <div class='t396__elem tn-elem tn-elem__1882832071470210011265 t-animate' data-elem-id='1470210011265' data-elem-type='text' 430 data-field-top-value="61" 431 data-field-top-res-960-value="52" data-field-top-res-640-value="38" data-field-top-res-480-value="37" data-field-top-res-320-value="33" 432 433 data-field-left-value="0" 434 data-field-left-res-960-value="0" data-field-left-res-640-value="-1" data-field-left-res-480-value="0" data-field-left-res-320-value="0" 435 436 437 438 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739<script> 740jQuery( document ).ready(function() { 741 t396_init('188283207'); 742}); 743</script>
743 744 745 746 747<!-- /T396 --> 748</div> 749 750 751<div id="rec188283208" class="r t-rec t-rec_pt_0 t-rec_pb_60" style="padding-top:0px;padding-bottom:60px; " data-record-type="106" > 752<!-- T004 --> 753<div class="t004"> 754 <div class="t-container "> 755 <div class="t-col t-col_8 t-prefix_2"> 756 <div field="text" class="t-text t-text_md " style=""><strong>What strategic focus should advertisers and publishers have in 2020? <br /></strong><br /> I would recommend advertisers and publishers to focus on working with their own data about clients and users as much as possible. <br /><br /> Consumer habits change rapidly, that's why during this period it is important to closely follow new preferences and use this information to build a new format of communication with regular and new customers. And in the light of the coming <a href="https://adsider.com/ua/smert-kuki-shans-dlya-pablisheriv-roman-vrublivskij-pro-anonimizacziyu-mobajl-ta-perevagi-full-stack-format/" data-wpel-link="internal">Cookiepocalypse</a> working with the 1st party data of publishers is especially relevant. <br /><br /> <strong>What will you speak about at the Adsider Conference? <br /></strong><br /> The advertising industry, like all other industries, is going through some changes that follow the shifts in user preferences. Accordingly, the approach to planning and placement of advertising campaigns, automatization of marketing activities, and working with data and user information will also change. <br /><br /> I will explain how advertisers can stay on top of these changes and use the maximum potential of their resources as much as possible through a data-driven approach. <br /><br /> <strong>Please name three things that one definitely needs during Cookiepocalypse. </strong><br /><br /> Admixer DSP, Admixer SSP, and Admixer DMP. Only joking! <br /><br /> But seriously though, our technological stack has features set to both manage advertising campaigns and manage data and connecting various instruments. That's why, with our solution, we may cover several tasks at once, and in times of crisis and saving this is important for many companies. <br /></div> 757 </div> 758 </div> 759</div> 760</div> 761 762 763<div id="rec188283209" class="r t-rec t-rec_pt_0 t-rec_pb_0" style="padding-top:0px;padding-bottom:0px; " data-record-type="3" > 764<!-- T107 --> 765<div class="t107"> 766 <div class="t-align_center" itemscope itemtype="http://schema.org/ImageObject"><meta itemprop="image" content="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3466-6563-4036-a332-366266616466__banerc-i.png"> <a href="https://live.adsider.com/?utm_source=adsidermedia&utm_medium=article&utm_campaign=speaker" target="_blank" data-wpel-link="external" rel="external noopener noreferrer"><img src="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3466-6563-4036-a332-366266616466__-__empty__banerc-i.png" data-original="https://adsider.com/wp-content/uploads/tilda/1952426/pages/11144124/tild3466-6563-4036-a332-366266616466__banerc-i.png" class="t107__width t-width t-width_8 t-img" imgfield="img" /></a> 767 </div> 768</div> 769</div> 770 771 772<div id="rec188283210" class="r t-rec t-rec_pt_75 t-rec_pb_60" style="padding-top:75px;padding-bottom:60px; " data-record-type="151" > 773 774<div class="t-container_100 t014" style="overflow:hidden;"> 775<div style="position: relative; right: 50%; float: right;"> 776<div style="position: relative; z-index: 1; right: -50%;" class=" t014__black-white">
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