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242Suchmaschinenoptimierung</span></a></li> 243 <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-752"><a href="https://www.j9-marketing.de/leistungen/beratung-strategie-konzeption/"><span class="text">Beratung, Strategie, Konzeption</span></a></li> 244 <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-737 current_page_item menu-item-776"><a href="https://www.j9-marketing.de/leistungen/employer-branding/" aria-current="page"><span class="text">Employer Branding</span></a></li> 245 <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-750"><a href="https://www.j9-marketing.de/leistungen/nachhaltigkeitsmarketing/"><span class="text">Nachhaltigkeitsmarketing</span></a></li> 246</ul> 247</li> 248<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-777"><a href="https://www.j9-marketing.de/workshops-marketing/"><span class="text">Workshops</span></a></li> 249<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-748"><a href="https://www.j9-marketing.de/ueber-j9/"><span class="text">Ãber J9</span></a></li> 250<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-747"><a href="https://www.j9-marketing.de/kontakt/"><span class="text">Kontakt</span></a></li> 251</ul></div> </div> 252 <div class="widgets-area"> 253 </div> 254 </mobile-main-navigation> 255 </div> 256 257 </div> 258 259 </div> 260</div> 261 262 <div class="page-wrapper"> 263 264 <div class="wrapper"> 265 266 <div data-elementor-type="wp-page" data-elementor-id="737" class="elementor elementor-737"> 267 <section class="elementor-section elementor-top-section elementor-element elementor-element-315fa4a6 elementor-section-stretched main-hero-section elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="315fa4a6" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 268 <div class="elementor-background-overlay"></div> 269 <div class="elementor-container elementor-column-gap-default"> 270 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24caa349" data-id="24caa349" data-element_type="column" data-settings="{"background_background":"classic"}"> 271 <div class="elementor-widget-wrap elementor-element-populated"> 272 <div class="elementor-element elementor-element-733f5e44 elementor-widget__width-inherit hero-h1 elementor-invisible elementor-widget elementor-widget-heading" data-id="733f5e44" data-element_type="widget" data-settings="{"_animation":"fadeInLeft"}" data-widget_type="heading.default"> 273 <div class="elementor-widget-container"> 274 <h1 class="elementor-heading-title elementor-size-default">EMPLOYER<br> 275BRANDING</h1> </div> 276 </div> 277 </div> 278 </div> 279 </div> 280 </section> 281 <section class="elementor-section elementor-top-section elementor-element elementor-element-22d67174 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22d67174" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 282 <div class="elementor-container elementor-column-gap-default"> 283 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28ad47bc" data-id="28ad47bc" data-element_type="column"> 284 <div class="elementor-widget-wrap elementor-element-populated"> 285 <div class="elementor-element elementor-element-54747748 elementor-widget elementor-widget-heading" data-id="54747748" data-element_type="widget" data-widget_type="heading.default"> 286 <div class="elementor-widget-container"> 287 <h2 class="elementor-heading-title elementor-size-default">Unternehmen entwickeln mit Weitblick</h2> </div>
288 </div> 289 <div class="elementor-element elementor-element-2d152489 elementor-widget elementor-widget-text-editor" data-id="2d152489" data-element_type="widget" data-widget_type="text-editor.default"> 290 <div class="elementor-widget-container"> 291 <p>Mit einem attraktiven Imageaufbau als Arbeitgeber nach innen und auÃen können Unternehmen mehr Bewerbungen für das gleiche Budget erzielen als bislang, investieren weniger Geld in den Recruiting-Funnel für die Besetzung einer vakanten Stelle oder erhöhen die Anzahl der Initiativ-Bewerbungen.</p><p>Eine klare und an die Unternehmenswerte angelehnte Positionierung als attraktiver Arbeitgeber, welche sich auch im Arbeitsalltag spiegelt, verringert die Fluktuation.</p><p>Je stärker Mitarbeitende mit ihren Fähigkeiten und ihrem Wissen im Zentrum des wirtschaftlichen Erfolgs eines Unternehmens stehen, umso höher fällt die erlebte Wertschätzung aus. Gleichzeitig erhöhen Unternehmen ihre Attraktivität und Glaubwürdigkeit gegenüber Kunden, Geschäftspartnern und Stakeholdern, was wiederum einen Beitrag zur Nachhaltigkeit im Handlungsfeld Arbeitsplatz darstellt.</p><p>Fördern Sie die wertvolle Arbeit Ihrer Personalabteilung mit Mitarbeitermarketing und wirkungsvollen Recruiting Kampagnen. Ich unterstütze den Entwicklungsprozess als Arbeitgebermarke durch:</p> </div> 292 </div> 293 </div> 294 </div> 295 </div> 296 </section> 297 <section class="elementor-section elementor-top-section elementor-element elementor-element-25b47c48 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25b47c48" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> 298 <div class="elementor-container elementor-column-gap-default"> 299 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3483ccde elementor-invisible" data-id="3483ccde" data-element_type="column" data-settings="{"animation":"fadeInRight"}"> 300 <div class="elementor-widget-wrap elementor-element-populated"> 301 <section class="elementor-section elementor-inner-section elementor-element elementor-element-36dc3de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36dc3de2" data-element_type="section"> 302 <div class="elementor-container elementor-column-gap-default"> 303 <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-377c7e19" data-id="377c7e19" data-element_type="column"> 304 <div class="elementor-widget-wrap elementor-element-populated"> 305 <div class="elementor-element elementor-element-67238a52 elementor-widget elementor-widget-image" data-id="67238a52" data-element_type="widget" data-widget_type="image.default"> 306 <div class="elementor-widget-container"> 307 <img decoding="async" width="150" height="150" src="https://www.j9-marketing.de/wp-content/uploads/2022/09/employer-branding-150x150.png" class="attachment-thumbnail size-thumbnail wp-image-1121" alt="" srcset="https://www.j9-marketing.de/wp-content/uploads/2022/09/employer-branding-150x150.png 150w, https://www.j9-marketing.de/wp-content/uploads/2022/09/employer-branding.png 188w" sizes="(max-width: 150px) 100vw, 150px" /> </div> 308 </div> 309 <div class="elementor-element elementor-element-7c2d69c0 no-margin-bottom elementor-widget elementor-widget-text-editor" data-id="7c2d69c0" data-element_type="widget" data-widget_type="text-editor.default"> 310 <div class="elementor-widget-container"> 311 <p style="font-size: 2em; margin-bottom: 0; color: #ff1a46;">+</p> </div> 312 </div> 313 <div class="elementor-element elementor-element-66e2c2f elementor-widget elementor-widget-text-editor" data-id="66e2c2f" data-element_type="widget" data-widget_type="text-editor.default"> 314 <div class="elementor-widget-container"> 315 <p>EMPLOYER VALUE Proposition<br />EMPLOYER BRAND / Arbeitgebermarke als Strategie<br />MITARBEITER binden (Retention Management)<br />CANDIDATE EXPERIENCE Bewerbungsprozesse ausgestalten als Teil der<br />EMPLOYER BRANDING STRATEGIE<br />REKRUITÃNG KAMPAGNE Employer Brand im Marketing Mix ausrollen</p> </div>
316 </div> 317 </div> 318 </div> 319 </div> 320 </section> 321 </div> 322 </div> 323 </div> 324 </section> 325 <section class="elementor-section elementor-top-section elementor-element elementor-element-7ddec48a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ddec48a" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 326 <div class="elementor-container elementor-column-gap-default"> 327 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c8d97c3" data-id="1c8d97c3" data-element_type="column"> 328 <div class="elementor-widget-wrap"> 329 </div> 330 </div> 331 </div> 332 </section> 333 <section class="elementor-section elementor-top-section elementor-element elementor-element-a9b2864 elementor-section-stretched podcast-row elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a9b2864" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> 334 <div class="elementor-background-overlay"></div> 335 <div class="elementor-container elementor-column-gap-default"> 336 <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e904d40" data-id="e904d40" data-element_type="column"> 337 <div class="elementor-widget-wrap elementor-element-populated"> 338 <div class="elementor-element elementor-element-4c1aee6 custom-h3 elementor-widget elementor-widget-text-editor" data-id="4c1aee6" data-element_type="widget" data-widget_type="text-editor.default"> 339 <div class="elementor-widget-container"> 340 <h3><strong>Hören Sie gern mal rein</strong></h3> </div> 341 </div> 342 <div class="elementor-element elementor-element-791aec1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="791aec1" data-element_type="widget" data-widget_type="text-editor.default"> 343 <div class="elementor-widget-container"> 344 <p>Bei den <a href="https://geldfreun.de/" target="_blank" rel="noopener">Geldfreunden</a> spreche ich über Employer Branding und weshalb es sich lohnt, langfristig in den Aufbau einer Arbeitgebermarke zu investieren.</p> </div> 345 </div> 346 </div> 347 </div> 348 <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edaec71" data-id="edaec71" data-element_type="column"> 349 <div class="elementor-widget-wrap elementor-element-populated"> 350 <div class="elementor-element elementor-element-a1011c3 podcast-wrap elementor-widget elementor-widget-text-editor" data-id="a1011c3" data-element_type="widget" data-widget_type="text-editor.default"> 351 <div class="elementor-widget-container"> 352 <iframe style="border-radius: 12px;" data-src="https://open.spotify.com/embed/episode/72eBuI46erEsna0HKntA1X?utm_source=generator&t=0" width="100%" height="152" frameborder="0" allowfullscreen="allowfullscreen" data-cookiegroup="externmedia"></iframe> </div> 353 </div> 354 </div> 355 </div> 356 </div> 357 </section> 358 <section class="elementor-section elementor-top-section elementor-element elementor-element-5d666d91 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default" data-id="5d666d91" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 359 <div class="elementor-container elementor-column-gap-default"> 360 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f18265d" data-id="1f18265d" data-element_type="column"> 361 <div class="elementor-widget-wrap elementor-element-populated"> 362 <div class="elementor-element elementor-element-ac90117 headline-font elementor-widget elementor-widget-heading" data-id="ac90117" data-element_type="widget" data-widget_type="heading.default"> 363 <div class="elementor-widget-container"> 364 <h3 class="elementor-heading-title elementor-size-default">
364Häufig gestellte Fragen</h3> </div> 365 </div> 366 </div> 367 </div> 368 </div> 369 </section> 370 <section class="elementor-section elementor-top-section elementor-element elementor-element-388ba925 elementor-section-full_width elementor-section-stretched faq-row elementor-section-height-default elementor-section-height-default" data-id="388ba925" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 371 <div class="elementor-container elementor-column-gap-default"> 372 <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5334da69" data-id="5334da69" data-element_type="column"> 373 <div class="elementor-widget-wrap elementor-element-populated"> 374 <section class="elementor-section elementor-inner-section elementor-element elementor-element-765dd9a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="765dd9a1" data-element_type="section" data-settings="{"background_background":"classic"}"> 375 <div class="elementor-container elementor-column-gap-default"> 376 <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f2eed25 text-box" data-id="5f2eed25" data-element_type="column"> 377 <div class="elementor-widget-wrap elementor-element-populated"> 378 <div class="elementor-element elementor-element-7f225aad elementor-widget elementor-widget-AccordionModule" data-id="7f225aad" data-element_type="widget" data-widget_type="AccordionModule.default"> 379 <div class="elementor-widget-container"> 380 <dl><dt class="elementor-repeater-item-f8b7fce"></dt><dd></dd><dt class="elementor-repeater-item-8c16e3c"></dt><dd></dd></dl> 381<div class="accordion-module"> 382 383 384 <div class="accordion"> 385 386 <div class="accordion_tab"> 387 388 <div class="title"> 389 Was ist Employer Branding? </div> 390 391 <div class="accordion_arrow"> 392 393<svg width="20" height="12" viewBox="0 0 20 12" fill="none" > 394<path d="M10 12L0 1.99998L1.4 0.599976L10 9.19998L18.6 0.599976L20 1.99998L10 12Z" fill="black"/> 395</svg> 396 </div> 397 398 </div> 399 400 <div class="accordion_content"> 401 402 <div class="content-inner"> 403 <p>Employer Branding ist die gezielte Entwicklung und Positionierung eines Unternehmens nach innen und auÃen als glaubwürdiger und attraktiver Arbeitgeber. Das Unternehmen stellt sich mit einer eigenen Werte basierten Identität auf für bessere Chancen, Talente anzuziehen und Fachkräfte zu binden.</p> </div> 404 405 </div> 406 407 </div> 408 409 410 <div class="accordion"> 411 412 <div class="accordion_tab"> 413 414 <div class="title"> 415 Was kann ich mit Employer Branding erreichen? </div> 416 417 <div class="accordion_arrow"> 418 419<svg width="20" height="12" viewBox="0 0 20 12" fill="none" > 420<path d="M10 12L0 1.99998L1.4 0.599976L10 9.19998L18.6 0.599976L20 1.99998L10 12Z" fill="black"/> 421</svg> 422 </div> 423 424 </div> 425 426 <div class="accordion_content"> 427 428 <div class="content-inner"> 429 <p>Im War for Talents können Unternehmen mit einer etablierten Arbeitgebermarke mehr Bewerbungen für vakante Stellen erhalten und die Anzahl an Initiativbewerbungen erhöhen. Für Recruiting-MaÃnahmen wird im Schnitt weniger Geld benötigt. Stellen werden meist schneller besetzt. Gleichzeitig kennen die Mitarbeitenden ihr âWhyâ â den Grund, weshalb sie gerade in diesem Unternehmen arbeiten und nicht anderswo. Eine gemeinsame Identität verbindet sie.</p> </div> 430 431 </div> 432 433 </div> 434 435 436</div> </div> 437 </div> 438 </div> 439 </div> 440 </div> 441 </section> 442 </div> 443 </div> 444 <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-426a5da5" data-id="426a5da5" data-element_type="column"> 445 <div class="elementor-widget-wrap elementor-element-populated"> 446 <section class="elementor-section elementor-inner-section elementor-element elementor-element-535f368a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="535f368a" data-element_type="section" data-settings="{"background_background":"classic"}"> 447 <div class="elementor-container elementor-column-gap-default"> 448 <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c2d3f54" data-id="5c2d3f54" data-element_type="column"> 449 <div class="elementor-widget-wrap elementor-element-populated"> 450 <div class="elementor-element elementor-element-1fe99739 elementor-widget elementor-widget-AccordionModule" data-id="1fe99739" data-element_type="widget" data-widget_type="AccordionModule.default"> 451 <div class="elementor-widget-container"> 452 <dl><dt class="elementor-repeater-item-45fd73d"></dt><dd></dd><dt class="elementor-repeater-item-4e2f296"></dt><dd></dd></dl> 453<div class="accordion-module"> 454 455 456 <div class="accordion"> 457 458 <div class="accordion_tab"> 459 460 <div class="title"> 461 Was macht eine gute Arbeitgebermarke aus? </div> 462 463 <div class="accordion_arrow"> 464 465<svg width="20" height="12" viewBox="0 0 20 12" fill="none" > 466<path d="M10 12L0 1.99998L1.4 0.599976L10 9.19998L18.6 0.599976L20 1.99998L10 12Z" fill="black"/> 467</svg> 468 </div> 469 470 </div> 471 472 <div class="accordion_content"> 473 474 <div class="content-inner"> 475 <p>Eine gute Arbeitgebermarke investiert in ihre Mitarbeiter und entwickelt ein Wertversprechen (Employer Value Proposition, EVP), das es ihnen ermöglicht, talentierte Mitarbeiter anzuziehen und Spitzenkräfte zu binden.</p> </div> 476 477 </div> 478 479 </div> 480 481 482 <div class="accordion"> 483 484 <div class="accordion_tab"> 485 486 <div class="title"> 487 Wie etabliere ich mein Unternehmen als starken Arbeitgeber? </div> 488 489 <div class="accordion_arrow"> 490 491<svg width="20" height="12" viewBox="0 0 20 12" fill="none" > 492<path d="M10 12L0 1.99998L1.4 0.599976L10 9.19998L18.6 0.599976L20 1.99998L10 12Z" fill="black"/> 493</svg> 494 </div> 495 496 </div> 497 498 <div class="accordion_content"> 499 500 <div class="content-inner"> 501 <p>Unternehmen können sich nicht mehr ausschlieÃlich auf kreative RekrutierungsmaÃnahmen und Werbung verlassen, um ihr Image als Arbeitgeber aufzubauen. Stattdessen müssen sie sich auf die Zufriedenheit der bestehenden Mitarbeiter und die Art der Befürwortung konzentrieren, die diese Personen in ihren Online-Netzwerken teilen können, um eine starke Arbeitgebermarke aufzubauen. Interne MaÃnahmen wie Umfragen, Entwicklungsprogramme und Identitätsstiftende MaÃnahmen greifen ineinander mit nach auÃen gerichteten Kampagnen.</p> </div> 502 503 </div> 504 505 </div> 506 507 508</div>
508 </div> 509 </div> 510 </div> 511 </div> 512 </div> 513 </section> 514 </div> 515 </div> 516 </div> 517 </section> 518 <section class="elementor-section elementor-top-section elementor-element elementor-element-5025c1a2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5025c1a2" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 519 <div class="elementor-container elementor-column-gap-default"> 520 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41e887ea" data-id="41e887ea" data-element_type="column"> 521 <div class="elementor-widget-wrap elementor-element-populated"> 522 <div class="elementor-element elementor-element-68574cf6 elementor-widget elementor-widget-image" data-id="68574cf6" data-element_type="widget" data-widget_type="image.default"> 523 <div class="elementor-widget-container"> 524 <img decoding="async" src="https://www.j9-marketing.de/wp-content/uploads/elementor/thumbs/goldwelle-r6c6w0gspbq05s2wxljxqdx45j8u77bal1omuudedc.png" title="goldwelle" alt="goldwelle" loading="lazy" /> </div> 525 </div> 526 </div> 527 </div> 528 </div> 529 </section> 530 <section class="elementor-section elementor-top-section elementor-element elementor-element-497871bc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="497871bc" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 531 <div class="elementor-container elementor-column-gap-default"> 532 <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-603a7036" data-id="603a7036" data-element_type="column"> 533 <div class="elementor-widget-wrap elementor-element-populated"> 534 <div class="elementor-element elementor-element-b66de1b elementor-widget elementor-widget-heading" data-id="b66de1b" data-element_type="widget" data-widget_type="heading.default"> 535 <div class="elementor-widget-container"> 536 <h2 class="elementor-heading-title elementor-size-default">Weitere Marketing Leistungen</h2> </div> 537 </div> 538 </div> 539 </div> 540 </div> 541 </section> 542 <section class="elementor-section elementor-top-section elementor-element elementor-element-3075a73c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3075a73c" data-element_type="section" data-settings="{"stretch_section":"section-stretched","background_background":"classic"}"> 543 <div class="elementor-container elementor-column-gap-default"> 544 <div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1ff5403f elementor-invisible" data-id="1ff5403f" data-element_type="column" data-settings="{"animation":"fadeInUp"}"> 545 <div class="elementor-widget-wrap elementor-element-populated"> 546 <div class="elementor-element elementor-element-6d5697be elementor-widget elementor-widget-SVGLinkCard" data-id="6d5697be" data-element_type="widget" data-widget_type="SVGLinkCard.default"> 547 <div class="elementor-widget-container"> 548 <div class="svg-link-card"> 549 550 <a href="/leistungen/nachhaltigkeitsmarketing/" class="inner-link "> 551 552 <span class="svg"> 553 554<svg preserveAspectRatio="xMidYMid meet" data-bbox="9.512 9.512 168.75 168.75" height="187.5" viewB
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