1<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><title>About Us | General People</title><meta name="viewport" content="height=device-height,width=device-width, initial-scale=1.0, minimum-scale=1.0"/><meta name="msapplication-TileColor" content="#da532c"/><meta name="theme-color" content="#ffffff"/><link rel="apple-touch-icon" sizes="180x180" href="/favicon/apple-touch-icon.png"/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png"/><link rel="manifest" href="/site.webmanifest"/><meta name="title" content="About Us | General People"/><meta name="description" content="General People is a values-driven business based in London, providing workspaces for all kinds of businesses. Read how we are inspired by flexibility, local communities, giving back and sustainability."/><link rel="canonical" href="https://generalpeople.com/about/"/><meta name="google-site-verification" content="cMH1ki2esoM7xJdRph8zJPy7DMMkYxwjvekUdi-IFcw"/><meta name="og:type" property="og:type" content="website"/><meta name="og:title" property="og:title" content="About Us | General People"/><meta name="og:description" property="og:description" content="General People is a values-driven business based in London, providing workspaces for all kinds of businesses. Read how we are inspired by flexibility, local communities, giving back and sustainability."/><meta name="og:site_name" property="og:site_name" content="General People"/><meta name="og:url" property="og:url" content="https://generalpeople.com/about/"/><meta name="og:image" property="og:image" content="https://a.storyblok.com/f/260316/1200x630/fd7b230d4d/og-image.png"/><meta name="twitter:card" property="twitter:card" content="summary_large_image"/><meta name="twitter:title" property="twitter:title" content="About Us | General People"/><meta name="twitter:description" property="twitter:description" content="General People is a values-driven business based in London, providing workspaces for all kinds of businesses. Read how we are inspired by flexibility, local communities, giving back and sustainability."/><meta name="twitter:image" property="twitter:image" content="https://a.storyblok.com/f/260316/1200x630/fd7b230d4d/og-image.png"/><meta name="next-head-count" content="23"/><link rel="preload" href="/_next/static/css/48be56edcddb8ac5.css" as="style"/><link rel="stylesheet" href="/_next/static/css/48be56edcddb8ac5.css" data-n-g=""/><link rel="preload" href="/_next/static/css/55307f18bc6a2eea.css" as="style"/><link rel="stylesheet" href="/_next/static/css/55307f18bc6a2eea.css" data-n-p=""/><noscript data-n-css=""></noscript>
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1<div class="SecondaryHero_parent__k8mgT SecondaryHero_white__t2HRY"><h1 class="u-mono-l">About us</h1><p class="u-h3">At General people, weâre inspired by four guiding ideas. They give us focus, purpose and direction.</p></div><div class="Charter_parent__JTrjn"><div class="Charter_s4Wrap__jrA1P"><div class="Charter_s4__G6_lw"><span class="u-h2"><span>One</span><span id="fits" class="u-h1">fits</span><span id="noone" class="u-h1">no one</span><span>size</span></span></div><div class="Charter_contentWrap__WaVMj"><h2 class="u-mono-m">Charter No. 1</h2><h3 class="u-h5">Workspaces customised for all kinds of businesses</h3><p class="u-body-m">Because no two businesses are the same, we offer options â from contemporary studios and heritage workspaces to maker workshops and multi-use warehouses. 2 3We believe in crafting truly unique spaces that give every business an edge. 4 5Being able to pivot and work flexibly is key, so our management teams are always ready to adapt to your needs and enhance the way you choose to work.</p></div></div><div class="Charter_s2DoubleWrap__OxiAz"><div class="Charter_s2Wrap__d0Lwc"><div class="Charter_s2__jkipo"><div id="s2-content" class="Charter_contentWrap__WaVMj"><h2 class="u-mono-m">Charter No. 2</h2><h3 class="u-h5">Building a shared vision</h3><p class="u-body-m">No work is done in isolation. Our spaces are only as strong as their communal links. That's why at General People every building is unique and is deeply connected with the local area and people. 6 7So weâve created a community wealth-building programme that connects our occupiers with the people who live around their place of work. When people get together, good things happen.</p></div><div class="Charter_s2Right__IMkjh"><div><span class="u-h2"><span>Local</span><span>Action</span><span id="is">Global Ambition</span></span></div></div></div></div></div><div class="Charter_s3DoubleWrap__QAdBI"><div class="Charter_s3Wrap__8JBHi"><div class="Charter_s3__8Ggp6"><div id="s3-yellow" class="Charter_s3Yellow__dq6kl"></div><div id="circle-text-wrap" class="Charter_circleTextWrap__0tl5W"><div class="Charter_circleText__S9RKm"><div id="rot-mask-wrap-top" class="Charter_rotMaskWrap__DrSgT Charter_top__MH6fm"><div class="Charter_rotMask__WmIky"><div id="image-mask-wrap-top" class="Charter_imageMaskWrap__BYkVF"><div class="Charter_imageMask__pLaDh"><span class="Charter_circleTextImage__PJO2k Image_image__tzQM0 "><img alt="circulate value" src="/img/circulate-value.svg" loading="eager"/></span></div></div></div></div><div id="rot-mask-wrap-bottom" class="Charter_rotMaskWrap__DrSgT Charter_bottom__PtlLo"><div class="Charter_rotMask__WmIky"><div id="image-mask-wrap-bottom" class="Charter_imageMaskWrap__BYkVF"><div class="Charter_imageMask__pLaDh"><span class="Charter_circleTextImage__PJO2k Image_image__tzQM0 "><img alt="circulate value" src="/img/circulate-value.svg" loading="eager"/></span></div></div></div></div></div></div><div id="s3-content" class="Charter_contentWrap__WaVMj"><h2 class="u-mono-m">Charter No. 3</h2><h3 class="u-h5">Taking inspiration from, and giving back to, our community</h3><p class="u-body-m">It is part of our social contract to foster positive impact in our local neighbourhoods.â¨From our pioneering incubator programme to local school initiatives, we circulate value back to the community to support local innovation and talent.</p></div></div></div></div><div class="Charter_s1Wrap__aTIYi"><div class="Charter_s1Bottom__H5hkW"><div class="Charter_contentWrap__WaVMj"><h2 class="u-mono-m">Charter No. 4</h2><h3 class="u-h5">
7Beautiful spaces that go the extra mile</h3><p class="u-body-m">Second to location, design is the most important thing. That is why we challenge the notion that beautifully designed spaces cannot be sustainable. 8 9We also understand that sustainability, to be meaningful, needs to be implemented across all our operations. That is why we partner with local suppliers and work with them every step of the way. This means our on-site facilities crew can handle problems quickly, without costing the earth.</p></div></div><div class="Charter_s1__3IUdl"><div><span class="u-h2"><span>Sustainable</span><span id="by">by</span><span id="design">design</span></span></div></div></div></div><div class="SignpostBanner_parent__r2ho3 "><a href="/impact/"><div class="Marquee_marquee__sogE9 "><div class="Marquee_track__xn07n" style="--item-count:10;transform:translateX(NaNpx) translateZ(0)"><div class="u-h4">Read about our impact<svg class="SignpostBanner_default__NlE6f" width="64" height="64" viewBox="0 0 64 64" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M33.4988 14.0029L51.4988 32.0029L33.4988 50.0029" stroke="white" stroke-width="4" stroke-linecap="square"></path><path d="M49.0005 32.0034H12.5005" stroke="white" stroke-width="4" stroke-linecap="square"></path></svg><svg class="SignpostBanner_bold__Wbcc1" xmlns="http://www.w3.org/2000/svg" width="40" height="40" viewBox="0 0 40 40" 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9<script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"story":{"name":"About","created_at":"2023-11-01T15:21:17.488Z","published_at":"2026-09-18T15:25:54.206Z","updated_at":"2026-09-18T15:25:54.223Z","id":400143659,"uuid":"77071792-75de-4227-89f8-be9649716023","content":{"SEO":{"_uid":"11d471c4-d0c1-4d2f-a296-c6d1917aca0f","title":"About Us | General People","plugin":"seo_metatags","og_image":"https://a.storyblok.com/f/260316/1200x630/fd7b230d4d/og-image.png","og_title":"","description":"General People is a values-driven business based in London, providing workspaces for all kinds of businesses. Read how we are inspired by flexibility, local communities, giving back and sustainability.","twitter_image":"https://a.storyblok.com/f/260316/1200x630/fd7b230d4d/og-image.png","twitter_title":"","og_description":"","twitter_description":""},"_uid":"b6101990-691c-47ed-b976-35379a5d3ba9","body":[{"tag":"About us","_uid":"d8e88209-4df8-4286-9b29-67b2b030b874","color":"white","header":"At General people, weâre inspired by four guiding ideas. They give us focus, purpose and direction.","tagIsH1":true,"component":"SecondaryHero"},{"_uid":"a812e765-33f4-4a09-b5c2-a05d24066a56","component":"Charter","chapter1Header":"Beautiful space
9s that go the extra mile","chapter2Header":"Building a shared vision","chapter3Header":"Taking inspiration from, and giving back to, our community","chapter4Header":"Workspaces customised for all kinds of businesses","chapter1Paragraph":"Second to location, design is the most important thing. That is why we challenge the notion that beautifully designed spaces cannot be sustainable. \n\nWe also understand that sustainability, to be meaningful, needs to be implemented across all our operations. That is why we partner with local suppliers and work with them every step of the way. This means our on-site facilities crew can handle problems quickly, without costing the earth.","chapter2Paragraph":"No work is done in isolation. Our spaces are only as strong as their communal links. That's why at General People every building is unique and is deeply connected with the local area and people.\n\nSo weâve created a community wealth-building programme that connects our occupiers with the people who live around their place of work. When people get together, good things happen.","chapter3Paragraph":"It is part of our social contract to foster positive impact in our local neighbourhoods.\u2028From our pioneering incubator programme to local school initiatives, we circulate value back to the community to support local innovation and talent.","chapter4Paragraph":"Because no two businesses are the same, we offer options â from contemporary studios and heritage workspaces to maker workshops and multi-use warehouses.\n\nWe believe in crafting truly unique spaces that give every business an edge.\n\nBeing able to pivot and work flexibly is key, so our management teams are always ready to adapt to your needs and enhance the way you choose to work."},{"_uid":"eb98053e-6139-4463-a712-cbd333b18ba9","link":{"id":"30345932-edd1-4c37-bc73-30fcd3af82b1","url":"","linktype":"story","fieldtype":"multilink","cached_url":"impact"},"text":"Read about our impact","component":"SignpostBanner"},{"_uid":"7e7b48d2-b403-4dbb-a363-9d7889b13f73","image":{"id":91773041908067,"alt":"A group of people, professionally dressed, pose in a bright room with high arches and a skylight, featuring two women seated in front.","name":"","focus":"","title":"","source":"","filename":"https://a.storyblok.com/f/260316/8256x5504/e4eeae9b9d/highres-dsc_5236.jpg","copyright":"","fieldtype":"asset","meta_data":{"alt":"A group of people, professionally dressed, pose in a bright room with high arches and a skylight, featuring two women seated in front.","title":"","source":"","copyright":""},"content_type":"jpg","is_external_url":false},"component":"Team","teamMembers":[{"bio":"Jacob is the co-founder of General People. Prior to this, he was a Principal at General Projects, where he led the acquisition, development, and management of over 300,000 sqft of properties that General People operates.\n\nSince founding General People, Jacob has launched Compound, a real estate investor and developer that delivers operational real estate strategies in urban environments.\n\nJacob believes in integrating social responsibility into every aspect of his work, challenging the notion that profit, social, and environmental responsibility cannot co-exist. ","_uid":"6043c52a-3fda-4044-bad9-ce63cd3c2653","name":"Jacob Sandelson","image":{"id":13816038,"alt":"Jacob Sandelson","name":"","focus":"","title":"","source":"","filename":"https://a.storyblok.com/f/260316/2048x1843/e40b10ed45/jacob-s.jpg","copyright":"","fieldtype":"asset","meta_data":{},"is_private":"","content_type":"jpg","is_external_url":false},"title":"Co-founder","component":"TeamMember"},{"bio":"Jacob is the co-founder of General People and CEO of General Projects. Over his career he has led the acquisition and development of over £1.5bn of real estate spanning over 2m sq ft of mixed-use projects, winning several notable industry awards in the process.\n \nPrior to foun
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