1 2 3 4<!DOCTYPE html> 5 6<html> 7<head><title> 8 Streaming Media - Online Video News, Trends, and Analysis 9</title><meta charset="utf-8" /><meta name="viewport" content="width=device-width, height=device-height, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0" /><meta name="theme-color" content="#333333" /><link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.0.13/css/all.css" integrity="sha384-DNOHZ68U8hZfKXOrtjWvjxusGo9WQnrNx2sqG0tfsghAvtVlRW3tvkXWZh58N9jp" crossorigin="anonymous" /><link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@fortawesome/[email protected]/css/all.css" /> 10
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78 79 80 <link href="/pages-styles?v=7-KvHsI5nXh4NmAO4IdMDrv_oq5pl_cS-xpQF8FR0NY1" rel="stylesheet"/> 81 82 <link href="/archive-styles?v=Fx2JEfPvgV6US2J9K_f2bTHHnFraOFn6JgKenDiUkFE1" rel="stylesheet"/> 83 84<link rel="alternate" type="application/rss+xml" title="Streaming Media Magazine Feed" href="http://feeds.feedburner.com/StreamingMediaMagazine-AllArticles/" /> 85<!-- ** Start Meta **--> 86<meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> 87<meta http-equiv="content-language" content="en-US" /> 88<meta name="description" content="Blog"> 89<link rel="canonical" href="https://www.streamingmedia.com/Articles/MoreNews.aspx?ContextSubtypeID=779"/> 90<!-- ** End Meta ** --> 91 92<!-- ** Start Open Graph Meta **--> 93<meta property="og:description" content="Blog"/> 94<meta property="og:url" content="https://www.streamingmedia.com/Articles/MoreNews.aspx?ContextSubtypeID=779"/> 95<meta property="fb:admins" content="1448114697"/> 96<meta property="fb:admins" content="1398034021"/> 97<meta property="fb:app_id" content="119574181444909"/> 98<!-- ** End Open Graph Meta ** --> 99<link href="/site-styles?v=ZxBOwEcwvLIFHxxGTsiFuk3Mv7ykQVWZxTdqrEg2VZs1" rel="stylesheet"/> 100</head> 101<body> 102 103
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105 106 107 108<style> 109 .content { 110 padding : 5px; 111 max-height: 300px; 112 width: 100%; 113 overflow: hidden; 114 transition: all .17s ease; 115 text-align: center; 116 display: none; 117 align-items: center; 118 position:relative; 119 top: 0 120 121 } 122 123 .content.expand { 124 width: 100%; 125 max-height: 100%; 126 transition: all 1s ease; 127 position:relative; 128 top:0 129 } 130 131 .contentmobile { 132 padding : 5px; 133 max-height: 100px; 134 width: 100%; 135 overflow: hidden; 136 transition: all 1s ease; 137 text-align: center; 138 display: none; 139 } 140 141 .contentmobile.expand { 142 width: 100%; 143 max-height: 250px; 144 transition: all 1s ease; 145 position:fixed; 146 } 147 148 149 150 151 152 </style> 153 154 155 <div class="container1"> 156 157 158 159 160 <div id="content_type" style="text-align: center;background-color: black;" class="content"> 161<!-- <center> 162 <div id="down"><font style="font-size:23px;color:white;">▼ Scroll to Site ▼</font></div> 163 <!--<div class="inner-div" id="div-gpt-ad-1562088021964-0">--> 164 </center> 165--> 166 </div> 167 168 </div> 169 170 171 <div id="bottom" style="background-color:white; height:0px"></div> 172 173 174
174<script> 175 var expanded = true; 176 var broughtToTop = false; 177 var collapsed = false; 178 179 function createAd() { 180 adStr = '<center><div class="inner-div" id="div-gpt-ad-1569599331675-0">
180<script>googletag.cmd.push(function() { googletag.display("div-gpt-ad-1569599331675-0"); });'; 181 adStr += '<\/script><\/div><\/center>'; 182 $("#content_type").html(adStr) 183 } 184 185 function addMinutes(date, minutes) { 186 return new Date(date.getTime() + minutes*60000); 187 } 188 189 function waitForElement(elementPath, callBack){ 190 window.setTimeout(function(){ 191 if($(elementPath).length){ 192 callBack(elementPath, $(elementPath)); 193 }else{ 194 waitForElement(elementPath, callBack); 195 } 196 },50) 197 } 198 199 function getCookie(cname) { 200 var name = cname + "="; 201 var decodedCookie = decodeURIComponent(document.cookie); 202 var ca = decodedCookie.split(';'); 203 for(var i = 0; i <ca.length; i++) { 204 var c = ca[i]; 205 while (c.charAt(0) == ' ') { 206 c = c.substring(1); 207 } 208 if (c.indexOf(name) == 0) { 209 return c.substring(name.length, c.length); 210 } 211 } 212 return ""; 213 } 214 215 function sameSite() { 216 var oldURL = document.referrer; 217 return oldURL.indexOf("www.speechtechmag.com") != -1; 218 } 219 220 function to_display() { 221 if (sameSite() || getCookie("streaming_visits") == "+1") { 222 return false; 223 } 224 else { 225 return true; 226 } 227 } 228 229 function getRandomInt(min, max) { 230 // Create byte array and fill with 1 random number 231 var byteArray = new Uint8Array(1); 232 window.crypto.getRandomValues(byteArray); 233 234 var range = max - min + 1; 235 var max_range = 256; 236 if (byteArray[0] >= Math.floor(max_range / range) * range) 237 return getRandomInt(min, max); 238 return min + (byteArray[0] % range); 239 } 240 241 function random_precision(precision) { 242 var precision_1 = 10**(precision-1); // 2 decimals 243 var randomnum = Math.floor(Math.random() * (10 * precision_1 - 1 * precision_1) + 1 * precision_1) / (10 * precision_1); 244 return randomnum; 245 } 246 247 function to_display_chance(chance) { 248 var number = getRandomInt(0,100)/100; 249 if (number <= chance - .01) { 250 return true 251 } 252 else { 253 return false; 254 } 255 256 } 257 258 259 260 function waitForElementID(elementID, callBack){ 261 window.setTimeout(function(){ 262 if(document.querySelector(elementID) != null){ 263 callBack(elementID, document.querySelector(elementID)); 264 }else{ 265 waitForElementID(elementID, callBack); 266 } 267 },50) 268 } 269 270 var checkScrollSpeed = (function(settings){ 271 settings = settings || {}; 272 273 var lastPos, newPos, timer, delta, 274 delay = settings.delay || 50; // in "ms" (higher means lower fidelity ) 275 276 function clear() { 277 lastPos = null; 278 delta = 0; 279 } 280 281 clear(); 282 283 return function(){ 284 newPos = window.scrollY; 285 if ( lastPos != null ){ // && newPos < maxScroll 286 delta = newPos - lastPos; 287 } 288 lastPos = newPos; 289 clearTimeout(timer); 290 timer = setTimeout(clear, delay); 291 return delta; 292 }; 293 })(); 294 295 296 window.onscroll = function(){ 297 console.log( checkScrollSpeed() ); 298 }; 299 300 301 302 303 function addVisit() { 304 if (getCookie("streaming_visits") == "") { 305 var now = new Date(); 306 var expireTime = addMinutes(now,30); 307 now.setTime(expireTime); 308 document.cookie = 'streaming_visits=+1;expires=' + now.toGMTString() + ';path=/'; 309 } 310 else { 311 var visits = getCookie("streaming_visits"); 312 if (visits == "1") { 313 var now = new Date(); 314 var expireTime = addMinutes(now,30); 315 now.setTime(expireTime); 316 document.cookie = 'streaming_visits=+1;expires=' + now.toGMTString() + ';path=/'; 317 } 318 319 } 320 } 321 322 /*function waitForExpand(callBack) { 323 window.setTimeout(function(){ 324 if(document.querySelector('.content').className == "content expand"){ 325 callBack(); 326 }else{ 327 waitForExpand(callBack); 328 } 329 },50) 330 331 332 }*/ 333 334 function sleep(miliseconds) { 335 var currentTime = new Date().getTime(); 336 337 while (currentTime + miliseconds >= new Date().getTime()) { 338 } 339 } 340 341 342 function getHeightExpand(callBack) { 343 window.setTimeout(function(){ 344 if(document.querySelector('.content').className == "content expand"){ 345 return callBack(); 346 }else{ 347 waitForExpand(callBack); 348 } 349 },50) 350 } 351 352// Does this next line control frequency of display? Changed from .2 to .7, 7-26-23, BS, then .7 to .99, 8-11-23 353 354 var to_dis = to_display_chance(.99); 355 var to_dis_main = to_display(); 356 var to_dis_width = $(window).width() > 784 357 358 359 function manipulateAd() { 360 waitForElement(".content.expand", function () { 361 $('.content.expand').css('max-height', 300); 362 $(".content.expand").css("height", 300); 363 //$(".content").css("position", "relative"); 364 }); 365 366 waitForElement(".content", function () { 367 368 369 waitForElement(".inner-div", function () { 370 371 waitForElementID('[id^="google_ads_iframe_/1067009/StreamingMedia-Billboard"]', function () { 372 /*waitForExpand(function () {*/ 373 var window_height = 300 374 console.log(window_height); 375 if (window_height > 100) { 376 console.log(window_height); 377 var height = document.querySelector('.inner-div').offsetHeight; 378 var top_pad = (window_height / 2 - height / 2); 379 document.querySelector('[id^="google_ads_iframe_/1067009/StreamingMedia-Billboard"]').style.marginTop = top_pad + "px"; 380 } 381 else { 382 //document.querySelector('[id^="google_ads_iframe_/1067009/dCRM-Billboard"]').style.marginTop = 50 + "px"; 383 } 384 385 /*});*/ 386 }); 387 }); 388 389 }); 390 391 waitForElement(".content", function () { 392 $('.content').css('visibility', "visible"); 393 $('.content').css('display', "block"); 394 $("#ctl01").css("background", "white"); 395 //$('.menu_main').css('display', "none"); 396 //$('.menu_main').css('z-index', "0"); 397 //$('.menu_secondary_top').css('display', "none"); 398 399 document.querySelector('.content').classList.toggle("expand"); 400 //$(".content").css("margin-bottom", 250); 401 402 }); 403 } 404 405 406 $(document).ready(function () { 407 addVisit(); 408 409 if ((to_dis_main || to_dis) && to_dis_width) { 410 411 setTimeout(function () { createAd(); manipulateAd(); }, 1500); 412 413 414 415 416 417 418 } 419 420 421 422 }); 423 424 var position = $(window).scrollTop(); 425 426 427 var scrollHeight = $(document).height(); 428 var scrollPosition = $(window).height() + $(window).scrollTop(); 429 430 var pastPoint = false; 431 432 433 $(document).keydown(function (e) { 434 $curHeight = parseInt($(".content.expand").css("height")); 435 var scroll = $(window).scrollTop(); 436 437 var pixelDelta_keys = $(window).height() * 0.0679; 438 439 440 switch (e.which) { 441 442 case 38: // up 443 if ((to_dis_main || to_dis) && to_dis_width) { 444 if (scroll <= 30) { 445 $(".content.expand").css("height", 300); 446 } 447 else if ($curHeight <= 300 && scroll <= 200) { 448 $(".content.expand").css("height", $curHeight + pixelDelta_keys); 449 } 450 if ($curHeight > scroll) { 451 //$('.content').css('position', "relative"); 452 } 453 } 454 break; 455 456 457 case 33: //page up 458 if ((to_dis_main || to_dis) && to_dis_width) { 459 if (scroll <= 330) { 460 $(".content.expand").css("height", 300); 461 } 462 } 463 break; 464 465 case 34: // page down 466 if ((to_dis_main || to_dis) && to_dis_width) { 467 if (!($(".menu_main_container.menu_topics").offset().top == scroll)) { 468 //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); 469 if ($curHeight > 20 && ($curHeight - $(window).scrollTop()) > 0) { 470 $(".content.expand").animate({ "height": $curHeight - pixelDelta_keys }, 10); 471 } 472 if ($curHeight < scroll) { 473 //$('.content').css('position', "fixed"); 474 } 475 } 476 } 477 break; 478 479 case 40: // down 480 if ((to_dis_main || to_dis) && to_dis_width) { 481 if (!($(".menu_main_container.menu_topics").offset().top == scroll)) { 482 //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); 483 if ($curHeight > 20 && ($curHeight - $(window).scrollTop()) > 0) { 484 $(".content.expand").animate({ "height": $curHeight - pixelDelta_keys }, 10); 485 } 486 if ($curHeight < scroll) { 487 //$('.content').css('position', "fixed"); 488 } 489 } 490 } 491 break; 492 493 default: return; // exit this handler for other keys 494 } 495 }); 496 497 498 $('body').on('mousewheel', function (e) { 499 if ((to_dis_main || to_dis) && to_dis_width) { 500 $curHeight = parseInt($(".content.expand").css("height")); 501 502 var pixelDelta_mousewheel = $(window).height() * 0.1426 503 504 505 var scroll = $(window).scrollTop(); 506 if (e.originalEvent.wheelDelta > 0) { 507 console.log('up 3'); 508 if (scroll - pixelDelta_mousewheel <= 0) { 509 $(".content.expand").css("height", 300); 510 } 511 else if ($curHeight <= 300 && scroll < 300) { 512 $(".content.expand").css("height", $curHeight + pixelDelta_mousewheel); 513 } 514 515 516 517 if ($curHeight > scroll) { 518 //$('.content').css('position', "relative"); 519 } 520 } 521 else { 522 if (!($(".menu_main_container.menu_topics").offset().top == scroll) && $(window).width() > 875) { 523 524 if ($curHeight > 20) { 525 $(".content.expand").animate({ "height": $curHeight - pixelDelta_mousewheel }, 10); 526 } 527 if ($curHeight < scroll) { 528 //$('.content').css('position', "fixed"); 529 } 530 } 531 console.log('down 3'); 532 } 533 } 534 }); 535 536 537 538 $(window).scroll(function () { 539 if ((to_dis_main || to_dis) && to_dis_width) { 540 var scroll = $(window).scrollTop(); 541 542 if (scroll == 0) { 543 $(".content.expand").css("height", 300); 544 } 545 546 547 548 549 550 $curHeight = parseInt($(".content.expand").css("height")); 551 552 if (($curHeight - $(window).scrollTop()) <= 0) { 553 $(".content.expand").css("height", 0); 554 555 } 556 } 557 558 559 //console.log("Window Scroll:"); 560 //console.log($(window).scrollTop()); 561 562 563 /*if (expanded && (to_dis_main || to_dis)) { 564 $offsetAmn = $('#bottom').offset().top - ($('#bottom').offset().top * .10);
565 } 566 else { 567 $offsetAmn = $('#bottom').offset().top + 80; 568 }*/ 569 570 571 if (expanded && (to_dis_main || to_dis)) { 572 573 //expanded = document.querySelector('.content').classList.toggle("expand"); 574 //$offsetAmn = $('#bottom').offset().top + 80; 575 576 //$('.content').css('max-height', 100); 577 //$('.content').css('display', "none"); 578 579 580 $curHeight = parseInt($(".content.expand").css("height")); 581 $marginTopofBody = parseInt($("#ctl01").css("margin-top")); 582 583 584 585 586 var scroll = $(window).scrollTop(); 587 588 589 590 //console.log(checkScrollSpeed()); 591 592 593 /* 594 595 if (scroll > position) { 596 if (!($(".menu_main_container.menu_topics").offset().top == scroll) && $(window).width() > 875) { 597 //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); 598 if ($curHeight > 20) { 599 $(".content.expand").animate({ "height": $curHeight - 100 }, 10); 600 } 601 602 603 if ($marginTopofBody > -200) { 604 //$("#ctl01").css("margin-top", $marginTopofBody - checkScrollSpeed()); 605 } 606 607 608 } 609 610 else if ($(window).width() <= 875) { 611 //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 500); 612 } 613 else { 614 if (($curHeight - 100) < 20 && !pastPoint) { 615 //$('html, body').animate({ scrollTop: 140 }, 50); 616 pastPoint = true 617 $(".content.expand").css("position", "fixed"); 618 } 619 } 620 621 //$("#ctl01").css("margin-top", $marginTopofBody-100); 622 623 } 624 625 else { 626 if (scroll == 0) { 627 $(".content.expand").css("height", 250); 628 $(".content.expand").css("position", "relative"); 629 } 630 else if (scroll <= 100 && scroll != 0) { 631 if ($curHeight <= 250) { 632 $(".content.expand").css("height", $curHeight + 100); 633 } 634 $(".content.expand").css("position", "relative"); 635 //$("#ctl01").animate({ "margin-top": $marginTopofBody - 100 }, 1500); 636 //$("#ctl01").css("margin-top", 0); 637 pastPoint = false; 638 639 if ($(window).width() <= 875) { 640 //$("#ctl01").animate({ "margin-top": 0 }, 500); 641 } 642 643 } 644 } 645 */ 646 647 648 649 650 651 652 653 } 654 655 }); 656 657 </script>
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870 <span class="article_author"> 871 </span><span class="article_date"> 872 11 Sep 2026</span> 873 </div> 874 <p class="current_issue_excerpt"> 875 Since the U.S. Supreme Court opened the door to legalized sports wagering in 2018, the sports ecosystem has evolved at a pace that rivals a two-minute drill. Legal sports betting revenue in the United States alone surpassed $10 billion in 2023, with global markets generating many times that figure. What was once a shadow industry now sits squarely inside the stadium, inside the broadcast, and inside the app in your pocket. This kind of economic gravity doesn't just sit quietly on the sidelines. It reshapes the field. 876 </p> 877 878 879 <p class="current_issue_article_title"> 880 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_2" href="https://www.streamingmedia.com/Articles/Post/Blog/Reinventing-Media-AI-Across-the-Value-Chain-176387.aspx">Reinventing Media: AI Across the Value Chain</a> 881 </p> 882 <div class="article_meta"> 883 <span class="article_author"> 884 </span><span class="article_date"> 885 31 Aug 2026</span> 886 </div> 887 <p class="current_issue_excerpt"> 888 To achieve a true competitive edge, companies need to modernize their AI workflows to unify three critical business areas that have historically operated in silos: ad sales, content creation, and customer experience. 889 </p> 890 891 892 <p class="current_issue_article_title"> 893 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_3" href="https://www.streamingmedia.com/Articles/Post/Blog/SRT-Over-the-Internet-vs.-SRT-in-the-Cloud-Where-the-Operational-Differences-Begin-176306.aspx">SRT Over the Internet vs. SRT in the Cloud: Where the Operational Differences Begin</a> 894 </p> 895 <div class="article_meta"> 896 <span class="article_author"> 897 </span><span class="article_date"> 898 25 Aug 2026</span> 899 </div> 900 <p class="current_issue_excerpt"> 901 Both SRT and RIST address the same fundamental challenge: transporting high-quality live video reliably across unpredictable, best-effort networks. Because these protocols work so well, it is easy to assume that selecting SRT or RIST largely solves the problem. In reality, selecting the transport protocol is only the first step. 902 </p> 903 904 905 <p class="current_issue_article_title"> 906 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_4" href="https://www.streamingmedia.com/Articles/Post/Blog/The-Streaming-Profitability-Reset--176304.aspx">The Streaming Profitability Reset </a> 907 </p> 908 <div class="article_meta"> 909 <span class="article_author"> 910 </span><span class="article_date"> 911 25 Aug 2026</span> 912 </div> 913 <p class="current_issue_excerpt"> 914 The streaming industry is now resetting around a new question: not how many subscribers a platform can add, but how effectively it can convert audiences, inventory, and customer relationships into sustainable revenue. 915 </p> 916 917 918 <p class="current_issue_article_title"> 919 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_5" href="https://www.streamingmedia.com/Articles/Post/Blog/The-FAST-Boom-Is-Creating-a-New-Kind-of-Streaming-Software-Buyer-176240.aspx">
919The FAST Boom Is Creating a New Kind of Streaming Software Buyer</a> 920 </p> 921 <div class="article_meta"> 922 <span class="article_author"> 923 </span><span class="article_date"> 924 20 Aug 2026</span> 925 </div> 926 <p class="current_issue_excerpt"> 927 The growth of FAST channels is bringing all sorts of new organizations into the streaming software market, attracting buyers that previously had little or no streaming infrastructure and are launching channels for the first time. 928 </p> 929 930 931 <p class="current_issue_article_title"> 932 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_6" href="https://www.streamingmedia.com/Articles/Post/Blog/Building-a-Browser-Multiview-with-Media-over-QUIC-176239.aspx">Building a Browser Multiview with Media over QUIC</a> 933 </p> 934 <div class="article_meta"> 935 <span class="article_author"> 936 </span><span class="article_date"> 937 20 Aug 2026</span> 938 </div> 939 <p class="current_issue_excerpt"> 940 Quicly turns live contribution feeds into a viewer-controlled multiview that teams can embed as one iframe. It manages media preparation, per-angle publishing, readiness, recovery, diagnostics, and the browser experience as one product. Existing encoders stay useful, Cloudflare provides distribution, and viewers get immediate control without a server-rendered composite. 941 </p> 942 943 944 <p class="current_issue_article_title"> 945 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_7" href="https://www.streamingmedia.com/Articles/Post/Blog/Why-Your-LLM-Thinks-The-Madison-Is-in-Wisconsin-176138.aspx">Why Your LLM Thinks âThe Madisonâ Is in Wisconsin</a> 946 </p> 947 <div class="article_meta"> 948 <span class="article_author"> 949 </span><span class="article_date"> 950 13 Aug 2026</span> 951 </div> 952 <p class="current_issue_excerpt"> 953 For an LLM, response accuracy is entirely dependent on optimized plausibility, not fact. Data and training can improve results, but no one should expect factual certainty from a machine trained to reply based on probability. As with popular chatbots like ChatGPT and Gemini, the LLM within any video distribution service needs grounding to verify, correct, and enhance the responses it provides. 954 </p> 955 956 957 <p class="current_issue_article_title"> 958 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_8" href="https://www.streamingmedia.com/Articles/Post/Blog/Lightweight-Production-Doesnt-Mean-Less-Why-Hybrid-IP-Is-the-Destination-not-a-Detour-176132.aspx">"Lightweight" Production Doesn't Mean Less: Why Hybrid IP Is the Destination, not a Detour</a> 959 </p> 960 <div class="article_meta"> 961 <span class="article_author"> 962 </span><span class="article_date"> 963 13 Aug 2026</span> 964 </div> 965 <p class="current_issue_excerpt"> 966 Broadcast is entering an era of resource discipline: every dollar of production capability must answer for its utilization. The industry assumes only two answers: spend more and stack equipment, or scale down to "good enough." We believe that the assumption that shifting to "lightweight" production means accepting trade-offs is false. 967 </p> 968 969 970 <p class="current_issue_article_title"> 971 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_9" href="https://www.streamingmedia.com/Articles/Post/Blog/How-Big-Can-Connected-TV-Get-176071.aspx">How Big Can Connected TV Get?</a> 972 </p> 973 <div class="article_meta">
974 <span class="article_author"> 975 </span><span class="article_date"> 976 07 Aug 2026</span> 977 </div> 978 <p class="current_issue_excerpt"> 979 At that $30 CPM, the current and near-term supply of CTV inventory translates to roughly $80 billion in annual media value in the U.S. alone. That puts connected TV in the same order of magnitude as the largest advertising channels in the world. 980 </p> 981 982 983 <p class="current_issue_article_title"> 984 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_10" href="https://www.streamingmedia.com/Articles/Post/Blog/Viewer-Initiated-Ads-Emerge-as-a-New-Category-on-CTV---176009.aspx">Viewer-Initiated Ads Emerge as a New Category on CTV </a> 985 </p> 986 <div class="article_meta"> 987 <span class="article_author"> 988 </span><span class="article_date"> 989 04 Aug 2026</span> 990 </div> 991 <p class="current_issue_excerpt"> 992 The strongest CTV opportunities are increasingly tied to viewer behavior. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behavior is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction. 993 </p> 994 995 996 <p class="current_issue_article_title"> 997 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_11" href="https://www.streamingmedia.com/Articles/Post/Blog/The-Brand-Performance-Gap-in-CTV-Is-Really-a-Data-Problem-175950.aspx">The Brand-Performance Gap in CTV Is Really a Data Problem</a> 998 </p> 999 <div class="article_meta"> 1000 <span class="article_author"> 1001 </span><span class="article_date"> 1002 30 Jul 2026</span> 1003 </div> 1004 <p class="current_issue_excerpt"> 1005 The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other. 1006 </p> 1007 1008 1009 <p class="current_issue_article_title"> 1010 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_12" href="https://www.streamingmedia.com/Articles/Post/Blog/CTV-Is-Opening-Up-To-The-Mid-Market.-Now-Comes-The-Hard-Part-175949.aspx">CTV Is Opening Up To The Mid-Market. Now Comes The Hard Part</a> 1011 </p> 1012 <div class="article_meta"> 1013 <span class="article_author"> 1014 </span><span class="article_date"> 1015 30 Jul 2026</span> 1016 </div> 1017 <p class="current_issue_excerpt"> 1018 Middle-market advertisers know their customers are watching streaming TV. The challenge has been translating that simple fact into a workable media strategy. 1019 </p> 1020 1021 1022 <p class="current_issue_article_title"> 1023 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_13" href="https://www.streamingmedia.com/Articles/Post/Blog/Where-Engaged-Audiences-Actually-Are-175931.aspx">Where Engaged Audiences Actually Are</a> 1024 </p> 1025 <div class="article_meta">
1026 <span class="article_author"> 1027 </span><span class="article_date"> 1028 29 Jul 2026</span> 1029 </div> 1030 <p class="current_issue_excerpt"> 1031 Audience data, reach, and targeting still matter. But the strongest campaigns aren't choosing between those things. They're targeting within environments where people have already told you what they care about. 1032 </p> 1033 1034 1035 <p class="current_issue_article_title"> 1036 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_14" href="https://www.streamingmedia.com/Articles/Post/Blog/Multilingual-Audio-Is-Becoming-a-Streaming-Workflow-Not-Just-a-Dubbing-Task-175925.aspx">Multilingual Audio Is Becoming a Streaming Workflow, Not Just a Dubbing Task</a> 1037 </p> 1038 <div class="article_meta"> 1039 <span class="article_author"> 1040 </span><span class="article_date"> 1041 29 Jul 2026</span> 1042 </div> 1043 <p class="current_issue_excerpt"> 1044 Why streaming teams need to connect translation, voice, subtitles, metadata, review, delivery, and measurement 1045 </p> 1046 1047 1048 <p class="current_issue_article_title"> 1049 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_15" href="https://www.streamingmedia.com/Articles/Post/Blog/Free-TV-is-Back-and-its-Better-than-you-Think-175924.aspx">Free TV is Back, and it's Better than you Think</a> 1050 </p> 1051 <div class="article_meta"> 1052 <span class="article_author"> 1053 </span><span class="article_date"> 1054 29 Jul 2026</span> 1055 </div> 1056 <p class="current_issue_excerpt"> 1057 The story of FAST's growth isn't finished yet. To capitalize on the shift, there's more work to be done. 1058 </p> 1059 1060 1061 <p class="current_issue_article_title"> 1062 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_16" href="https://www.streamingmedia.com/Articles/Post/Blog/Enhancing-the-Fan-Experience-How-Interactivity-Became-the-Locomotive-of-Sports-Streaming-175889.aspx">Enhancing the Fan Experience: How Interactivity Became the Locomotive of Sports Streaming</a> 1063 </p> 1064 <div class="article_meta"> 1065 <span class="article_author"> 1066 </span><span class="article_date"> 1067 28 Jul 2026</span> 1068 </div> 1069 <p class="current_issue_excerpt"> 1070 The latest research illustrates that interactivity is no longer optional or experimental, but a primary driver of audience growth, retention, and monetization. As a result, it is reshaping how sports are produced, distributed, and consumed. 1071 </p> 1072 1073 1074 <p class="current_issue_article_title"> 1075 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_17" href="https://www.streamingmedia.com/Articles/Post/Blog/Changing-the-Game-Female-Viewers-Gen-Z-Audiences-and-the-New-Sports-Era-175888.aspx">Changing the Game: Female Viewers, Gen Z Audiences, and the New Sports Era</a> 1076 </p> 1077 <div class="article_meta">
1078 <span class="article_author"> 1079 </span><span class="article_date"> 1080 28 Jul 2026</span> 1081 </div> 1082 <p class="current_issue_excerpt"> 1083 Two key audiences driving sports' shift in the media landscape are female viewers and Gen Z fans. Their preferences for flexibility, mobile access and digital-first experiences are forcing broadcasters, leagues, and streaming platforms to rethink not only content strategies, but also the technology that underpins live sports delivery. Understanding how these audiences watch sports, the challenges they encounter, and what they expect is now essential to the future growth of sports media. 1084 </p> 1085 1086 1087 <p class="current_issue_article_title"> 1088 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_18" href="https://www.streamingmedia.com/Articles/Post/Blog/How-Streaming-Companies-Can-Win-the-Return-Visit-175859.aspx">How Streaming Companies Can Win the Return Visit</a> 1089 </p> 1090 <div class="article_meta"> 1091 <span class="article_author"> 1092 </span><span class="article_date"> 1093 27 Jul 2026</span> 1094 </div> 1095 <p class="current_issue_excerpt"> 1096 As audiences move fluidly across streaming video, gaming, music, social platforms, and live experiences, growth will depend on experiences that are easier to access, more relevant and built to adapt. 1097 </p> 1098 1099 1100 <p class="current_issue_article_title"> 1101 <a id="MainContentPlaceHolder_rptArticles_lnkArticleTitle_19" href="https://www.streamingmedia.com/Articles/Post/Blog/Sports-Owners-Are-Compet
1101ing-for-the-Wrong-Championship--175865.aspx">Sports Owners Are Competing for the Wrong Championship </a> 1102 </p> 1103 <div class="article_meta"> 1104 <span class="article_author"> 1105 </span><span class="article_date"> 1106 27 Jul 2026</span> 1107 </div> 1108 <p class="current_issue_excerpt"> 1109 Formula 1 and Wrexham AFC have almost nothing in common. One is a worldwide sports property worth billions. The other was a struggling local club playing in relative obscurity. However, both discovered the same truth. The most valuable asset in sports is the audience. 1110 </p> 1111 1112 </div> 1113 <div id="articleFooter"> 1114 <div class="loading_animation" style="display: none;"><i class="fas fa-spinner fa-spin"></i></div> 1115 <div class="load_more" style="display: none;"> 1116 <div id="btnNextPage">Load More</div> 1117 </div> 1118 </div> 1119 </div> 1120 </div> 1121 1122 1123<div class="sidebar"> 1124 <div class="sidebar_item"> 1125 <div class="advertisement ad_box"> 1126 <div id="div-gpt-ad-1541523286597-0" style="height:250px;width:300px;"> 1127 1128
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