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https://www.emmajohnsonandco.com/blog

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8    <title>
9      
10        Emma Johnson Blog
11      
12    </title>
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17      <meta name="description" content="Simple, sustainable and scalable systems and strategies for your online business. " />
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23<meta property="og:title" content="Emma Johnson Blog">
24<meta name="twitter:title" content="Emma Johnson Blog">
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27<meta property="og:description" content="Simple, sustainable and scalable systems and strategies for your online business. ">
28<meta name="twitter:description" content="Simple, sustainable and scalable systems and strategies for your online business. ">
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96
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652<script type="module" src="https://cdn.jsdelivr.net/npm/@pine-ds/[email protected]/dist/pine-core/pine-core.esm.js"></script>
vendor: 1 bytes, line 652
652
653<script nomodule src="https://cdn.jsdelivr.net/npm/@pine-ds/[email protected]/dist/pine-core/index.esm.js"></script>
vendor: 1 bytes, line 653
653
654<script src="https://kajabi-app-assets.kajabi-cdn.com/vite/assets/submission_error-BPILUKDn.js" crossorigin="anonymous" type="module" defer="defer"></script>
654<script>fetch("https://app.kajabi.com/health_check/ping",{mode:"no-cors"})</script>
654
655
656  </head>
657
658  <style>
659  
660
661  
662    
663  
664</style>
665
666  <body id="encore-theme" class="background-unrecognized">
667    
668
669
670    <div id="section-header" data-section-id="header">
671
672<style>
673  /* Default Header Styles */
674  .header {
675    
676      background-color: rgba(0, 0, 0, 0);
677    
678    font-size: 14px;
679  }
680  .header a,
681  .header a.link-list__link,
682  .header a.link-list__link:hover,
683  .header a.social-icons__icon,
684  .header .user__login a,
685  .header .dropdown__item a,
686  .header .dropdown__trigger:hover {
687    color: #333333;
688  }
689  .header .dropdown__trigger {
690    color: #333333 !important;
691  }
692  /* Mobile Header Styles */
693  @media (max-width: 767px) {
694    .header {
695      
696      font-size: 14px;
697    }
698    
699    .header .hamburger__slices .hamburger__slice {
700      
701        background-color: #333333;
702      
703    }
704    
705      .header a.link-list__link, .dropdown__item a, .header__content--mobile {
706        text-align: left;
707      }
708    
709    .header--overlay .header__content--mobile  {
710      padding-bottom: 20px;
711    }
712  }
713  /* Sticky Styles */
714  
715    .header.header--fixed {
716      background-color: rgba(0, 0, 0, 0);
717      
718      
719        background-color: #ffffff;
720      
721    }
722    
723    
724    .header.header--fixed .hamburger__slice {
725      
726        background-color: ;
727      
728    }
729  
730</style>
731
732<div class="hidden">
733  
734    
735      0
736    
737  
738    
739  
740    
741  
742    
743  
744  
745  
746  
747</div>
748
749<header class="header header--static sticky   background-dark header--close-on-scroll" kjb-settings-id="sections_header_settings_background_color">
750  <div class="hello-bars">
751    
752      
753          <style>
754@media (min-width: 768px) {
755  #block-1693995815679 {
756    text-align: ;
757  }
758} 
759</style>
760
761<div 
762  id="block-1693995815679" 
763  class="header__block header__block--hello-bar header__block--show " 
764  kjb-settings-id="sections_header_blocks_1693995815679_settings_stretch"
765  
766>
767  
768
769<style>
770  #block-1693995815679 .hello-bar {
771    background-color: #f5f7f3;
772  }
773  #block-1693995815679 .hello-bar__text {
774    color: ;
775  }
776</style>
777
778<div class="block hello-bar background-light text-center" kjb-settings-id="sections_header_blocks_1693995815679_settings_text">
779  
780    <a href="https://app.kajabi.com/r/FFDgucQA/t/w9jvdyva"   target="_blank" rel="noopener" >
781  
782    <div class="container">
783      <p 
784        class="hello-bar__text" 
785        kjb-settings-id="sections_header_blocks_1693995815679_settings_text_color" 
786        
787      >
788        ✨ Try Kajabi for <strong>FREE</strong> for 30 Days + get my <strong>BONUSES</strong> ✨
789      </p>
790    </div>
791  
792    </a>
793  
794</div>
795
796</div>
797
798      
799    
800      
801    
802      
803    
804      
805    
806  </div>
807  
808    <div class="header__wrap">
809      <div class="header__content header__content--desktop background-dark">
810        <div class="container header__container media justify-content-center">
811          
812            
813          
814            
815                <style>
816@media (min-width: 768px) {
817  #block-1555988494486 {
818    text-align: left;
819  }
820} 
821</style>
822
823<div 
824  id="block-1555988494486" 
825  class="header__block header__block--logo header__block--show header__switch-content stretch" 
826  kjb-settings-id="sections_header_blocks_1555988494486_settings_stretch"
827  
828>
829  
830
831<style>
832  #block-1555988494486 {
833    line-height: 1;
834  }
835  #block-1555988494486 .logo__image {
836    display: block;
837    width: 250px;
838  }
839  #block-1555988494486 .logo__text {
840    color: #f14d57;
841  }
842</style>
843
844<a class="logo" href="/">
845  
846    
847      <img loading="auto" class="logo__image" alt="Header Logo" kjb-settings-id="sections_header_blocks_1555988494486_settings_logo" src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2159152527/settings_images/e60fa8-a067-c62-0672-b126caafb_e52f07e5-e1fd-4530-9ab3-683ba2478ff0.png" />
848    
849  
850</a>
851
852</div>
853
854              
855          
856            
857                <style>
858@media (min-width: 768px) {
859  #block-1730857057127 {
860    text-align: right;
861  }
862} 
863</style>
864
865<div 
866  id="block-1730857057127" 
867  class="header__block header__switch-content header__block--menu stretch" 
868  kjb-settings-id="sections_header_blocks_1730857057127_settings_stretch"
869  
870>
871  <div class="link-list justify-content-right" kjb-settings-id="sections_header_blocks_1730857057127_settings_menu">
872  
873    <a class="link-list__link" href="https://www.emmajohnsonandco.com/home" >HOME</a>
874  
875    <a class="link-list__link" href="https://www.emmajohnsonandco.com/wor
875k-with-emma" >WORK WITH ME</a>
876  
877    <a class="link-list__link" href="https://www.emmajohnsonandco.com/about" >ABOUT</a>
878  
879    <a class="link-list__link" href="https://www.emmajohnsonandco.com/blog" >BLOG</a>
880  
881    <a class="link-list__link" href="https://www.emmajohnsonandco.com/contact" >CONTACT</a>
882  
883    <a class="link-list__link" href="https://courses.emmajohnsonandco.com/" >COURSE PORTAL</a>
884  
885</div>
886
887</div>
888
889              
890          
891            
892                <style>
893@media (min-width: 768px) {
894  #block-1693721847928 {
895    text-align: left;
896  }
897} 
898</style>
899
900<div 
901  id="block-1693721847928" 
902  class="header__block header__switch-content header__block--user " 
903  kjb-settings-id="sections_header_blocks_1693721847928_settings_stretch"
904  
905>
906  <style>
907  /* Dropdown menu colors for desktop */
908  @media (min-width: 768px) {
909    #block-1693721847928 .dropdown__menu {
910      background: #FFFFFF;
911      color: #10447b;
912    }
913    #block-1693721847928 .dropdown__item a,
914    #block-1693721847928 {
915      color: #10447b;
916    }
917  }
918  /* Mobile menu text alignment */
919  @media (max-width: 767px) {
920    #block-1693721847928 .dropdown__item a,
921    #block-1693721847928 .user__login a {
922      text-align: left;
923    }
924  }
925</style>
926
927<div class="user" kjb-settings-id="sections_header_blocks_1693721847928_settings_language_login">
928  
929    <span class="user__login" kjb-settings-id="language_login"><a href="/login">Log In</a></span>
930  
931</div>
932
933</div>
934
935              
936          
937          
938            <div class="hamburger hidden--desktop" kjb-settings-id="sections_header_settings_hamburger_color">
939              <div class="hamburger__slices">
940                <div class="hamburger__slice hamburger--slice-1"></div>
941                <div class="hamburger__slice hamburger--slice-2"></div>
942                <div class="hamburger__slice hamburger--slice-3"></div>
943                <div class="hamburger__slice hamburger--slice-4"></div>
944              </div>
945            </div>
946          
947          
948        </div>
949      </div>
950      <div class="header__content header__content--mobile">
951        <div class="header__switch-content header__spacer"></div>
952      </div>
953    </div>
954  
955</header>
956
957</div>
958    <main>
959      <div data-dynamic-sections=blog><div id="section-1694044806208" data-section-id="1694044806208"><style>
960  
961    #section-1694044806208 {
962      background-image: url(https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2159152527/settings_images/307defb-1c-4183-603b-07c52b830a6_BLOG_BACKGROUND.jpg);
963      background-position: center;
964    }
965  
966  #section-1694044806208 .section__overlay {
967    position: absolute;
968    width: 100%;
969    height: 100%;
970    left: 0;
971    top: 0;
972    background-color: ;
973  }
974  #section-1694044806208 .sizer {
975    padding-top: 40px;
976    padding-bottom: 40px;
977  }
978  #section-1694044806208 .container {
979    max-width: calc(1260px + 20px + 20px);
980    padding-right: 20px;
981    padding-left: 20px;
982    
983      padding-left: 0 !important;
984      padding-right: 0 !important;
985    
986  }
987  #section-1694044806208 .row {
988    
989      margin: 0 !important
990    
991  }
992  #section-1694044806208 .container--full {
993    width: 100%;
994    max-width: calc(100% + 20px + 20px);
995  }
996  @media (min-width: 768px) {
997    
998      #section-1694044806208 {
999        
1000          background-attachment: fixed;
1001        
1002      }
1003    
1004    #section-1694044806208 .sizer {
1005      padding-top: 100px;
1006      padding-bottom: 100px;
1007    }
1008    #section-1694044806208 .container {
1009      max-width: calc(1260px + 40px + 0px);
1010      padding-right: 40px;
1011      padding-left: 0px;
1012    }
1013    #section-1694044806208 .container--full {
1014      max-width: calc(100% + 40px + 0px);
1015    }
1016  }
1017  
1018  
1019</style>
1020
1021
1022<section kjb-settings-id="sections_1694044806208_settings_background_color"
1023  class="section
1024  
1025  
1026   "
1027  data-reveal-event=""
1028  data-reveal-offset=""
1029  data-reveal-units="seconds">
1030  <div class="sizer sizer--full">
1031    
1032    <div class="section__overlay"></div>
1033    <div class="container container--full">
1034      <div class="row align-items-center justify-content-right">
1035        
1036          
1037
1038
1039
1040
1041<style>
1042  /* flush setting */
1043  
1044  
1045  /* margin settings */
1046  #block-1694044806208_0, [data-slick-id="1694044806208_0"] {
1047    margin-top: 0px;
1048    margin-right: 0px;
1049    margin-bottom: 0px;
1050    margin-left: 0px;
1051  }
1052  #block-1694044806208_0 .block, [data-slick-id="1694044806208_0"] .block {
1053    /* border settings */
1054    border: 0px none #10447b;
1055    border-radius: 0px;
1056    
1057
1058    /* background color */
1059    
1060    /* default padding for mobile */
1061    
1062    
1063    
1064      
1065        padding: 20px;
1066      
1067    
1068    /* mobile padding overrides */
1069    
1070    
1071    
1072    
1073      padding-bottom: 10px;
1074    
1075    
1076  }
1077
1078  @media (min-width: 768px) {
1079    /* desktop margin settings */
1080    #block-1694044806208_0, [data-slick-id="1694044806208_0"] {
1081      margin-top: 0px;
1082      margin-right: 46px;
1083      margin-bottom: 0px;
1084      margin-left: 0px;
1085    }
1086    #block-1694044806208_0 .block, [data-slick-id="1694044806208_0"] .block {
1087      /* default padding for desktop  */
1088      
1089      
1090        
1091          padding: 30px;
1092        
1093      
1094      /* desktop padding overrides */
1095      
1096      
1097        padding-top: 30px;
1098      
1099      
1100      
1101        padding-bottom: 20px;
1102      
1103      
1104    }
1105  }
1106  /* mobile text align */
1107  @media (max-width: 767px) {
1108    #block-1694044806208_0, [data-slick-id="1694044806208_0"] {
1109      text-align: center;
1110    }
1111  }
1112</style>
1113
1114
1115
1116<div
1117  id="block-1694044806208_0"
1118  class="
1119  block-type--text
1120  text-center
1121  col-6
1122  
1123  
1124  
1125    
1126  
1127  
1128  "
1129  
1130  data-reveal-event=""
1131  data-reveal-offset=""
1132  data-reveal-units="seconds"
1133  
1134    kjb-settings-id="sections_1694044806208_blocks_1694044806208_0_settings_width"
1135  
1136  
1137>
1138  <div class="block
1139    box-shadow-
1140    "
1141    
1142      data-aos="none"
1143      data-aos-delay="0"
1144      data-aos-duration="0"
1145    
1146    
1147  >
1148    
1149    <style>
1150  
1151  #block-1577982541036_0 .btn {
1152    margin-top: 1rem;
1153  }
1154</style>
1155
1156
1157  <h6 style="text-align: center;">WELCOME TO</h6>
1158<h5 style="text-align: center;"><span style="color: #333333;">The Blog</span></h5>
1159
1160
1161
1162
1163  </div>
1164</div>
1165
1166
1167        
1168      </div>
1169    </div>
1170  </div>
1171</section>
1172</div><div id="section-1742087972768" data-section-id="1742087972768"><style>
1173  
1174  #section-1742087972768 .section__overlay {
1175    position: absolute;
1176    width: 100%;
1177    height: 100%;
1178    left: 0;
1179    top: 0;
1180    background-color: ;
1181  }
1182  #section-1742087972768 .sizer {
1183    padding-top: 40px;
1184    padding-bottom: 40px;
1185  }
1186  #section-1742087972768 .container {
1187    max-width: calc(1260px + 10px + 10px);
1188    padding-right: 10px;
1189    padding-left: 10px;
1190    
1191  }
1192  #section-1742087972768 .row {
1193    
1194  }
1195  #section-1742087972768 .container--full {
1196    width: 100%;
1197    max-width: calc(100% + 10px + 10px);
1198  }
1199  @media (min-width: 768px) {
1200    
1201    #section-1742087972768 .sizer {
1202      padding-top: 100px;
1203      padding-bottom: 100px;
1204    }
1205    #section-1742087972768 .container {
1206      max-width: calc(1260px + 40px + 40px);
1207      padding-right: 40px;
1208      padding-left: 40px;
1209    }
1210    #section-1742087972768 .container--full {
1211      max-width: calc(100% + 40px + 40px);
1212    }
1213  }
1214  
1215  
1216</style>
1217
1218
1219<section kjb-settings-id="sections_1742087972768_settings_background_color"
1220  class="section
1221  
1222  
1223   "
1224  data-reveal-event=""
1225  data-reveal-offset=""
1226  data-reveal-units="seconds">
1227  <div class="sizer ">
1228    
1229    <div class="section__overlay"></div>
1230    <div class="container ">
1231      <div class="row align-items-center justify-content-center">
1232        
1233          
1234
1235
1236
1237
1238<style>
1239  /* flush setting */
1240  
1241  
1242  /* margin settings */
1243  #block-1742087972768_0, [data-slick-id="1742087972768_0"] {
1244    margin-top: 0px;
1245    margin-right: 0px;
1246    margin-bottom: 0px;
1247    margin-left: 0px;
1248  }
1249  #block-1742087972768_0 .block, [data-slick-id="1742087972768_0"] .block {
1250    /* border settings */
1251    border: 4px  black;
1252    border-radius: 4px;
1253    
1254
1255    /* background color */
1256    
1257      background-color: ;
1258    
1259    /* default padding for mobile */
1260    
1261      padding: 20px;
1262    
1263    
1264      padding: 20px;
1265    
1266    
1267      
1268        padding: 20px;
1269      
1270    
1271    /* mobile padding overrides */
1272    
1273    
1274      padding-top: 0px;
1275    
1276    
1277      padding-right: 0px;
1278    
1279    
1280      padding-bottom: 0px;
1281    
1282    
1283      padding-left: 0px;
1284    
1285  }
1286
1287  @media (min-width: 768px) {
1288    /* desktop margin settings */
1289    #block-1742087972768_0, [data-slick-id="1742087972768_0"] {
1290      margin-top: 0px;
1291      margin-right: 0px;
1292      margin-bottom: 0px;
1293      margin-left: 0px;
1294    }
1295    #block-1742087972768_0 .block, [data-slick-id="1742087972768_0"] .block {
1296      /* default padding for desktop  */
1297      
1298        padding: 30px;
1299      
1300      
1301        
1302          padding: 30px;
1303        
1304      
1305      /* desktop padding overrides */
1306      
1307      
1308        padding-top: 0px;
1309      
1310      
1311        padding-right: 0px;
1312      
1313      
1314        padding-bottom: 0px;
1315      
1316      
1317        padding-left: 0px;
1318      
1319    }
1320  }
1321  /* mobile text align */
1322  @media (max-width: 767px) {
1323    #block-1742087972768_0, [data-slick-id="1742087972768_0"] {
1324      text-align: left;
1325    }
1326  }
1327</style>
1328
1329
1330
1331<div
1332  id="block-1742087972768_0"
1333  class="
1334  block-type--text
1335  text-left
1336  col-10
1337  
1338  
1339  
1340    
1341  
1342  
1343  "
1344  
1345  data-reveal-event=""
1346  data-reveal-offset=""
1347  data-reveal-units="seconds"
1348  
1349    kjb-settings-id="sections_1742087972768_blocks_1742087972768_0_settings_width"
1350  
1351  
1352>
1353  <div class="block
1354    box-shadow-
1355    "
1356    
1357      data-aos="none"
1358      data-aos-delay="0"
1359      data-aos-duration="0"
1360    
1361    
1362  >
1363    
1364    <style>
1365  
1366  #block-1577982541036_0 .btn {
1367    margin-top: 1rem;
1368  }
1369</style>
1370
1371
1372  <h6 style="text-align: center; letter-spacing: 2px;">THE LATEST</h6>
1373
1374
1375
1376
1377  </div>
1378</div>
1379
1380
1381        
1382          
1383
1384
1385
1386
1387<style>
1388  /* flush setting */
1389  
1390  
1391  /* margin settings */
1392  #block-1742088771957, [data-slick-id="1742088771957"] {
1393    margin-top: 0px;
1394    margin-right: 0px;
1395    margin-bottom: 0px;
1396    margin-left: 0px;
1397  }
1398  #block-1742088771957 .block, [data-slick-id="1742088771957"] .block {
1399    /* border settings */
1400    border: 4px  black;
1401    border-radius: 0px;
1402    
1403
1404    /* background color */
1405    
1406    /* default padding for mobile */
1407    
1408    
1409      padding: 20px;
1410    
1411    
1412      
1413    
1414    /* mobile padding overrides */
1415    
1416      padding: 0;
1417    
1418    
1419      padding-top: 0px;
1420    
1421    
1422      padding-right: 0px;
1423    
1424    
1425      padding-bottom: 0px;
1426    
1427    
1428      padding-left: 0px;
1429    
1430  }
1431
1432  @media (min-width: 768px) {
1433    /* desktop margin settings */
1434    #block-1742088771957, [data-slick-id="1742088771957"] {
1435      margin-top: 0px;
1436      margin-right: -50px;
1437      margin-bottom: 0px;
1438      margin-left: 0px;
1439    }
1440    #block-1742088771957 .block, [data-slick-id="1742088771957"] .block {
1441      /* default padding for desktop  */
1442      
1443      
1444        
1445      
1446      /* desktop padding overrides */
1447      
1448        padding: 0;
1449      
1450      
1451        padding-top: 0px;
1452      
1453      
1454      
1455        padding-bottom: 0px;
1456      
1457      
1458    }
1459  }
1460  /* mobile text align */
1461  @media (max-width: 767px) {
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1713
1714
1715
1716
1717
1718<a class="card" href="/blog/ideal-customer-avatar">
1719  
1720    <img loading="auto" class="card__image" alt="" src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147854476/images/8dfc0cb-5c8-e1e1-1404-1410154f7cc_How_to_Define_Your_Ideal_Client_in_6_Simple_Steps_BLOG.jpg" />
1721  
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1723    <h4 class="card__title">How to Define Your Ideal Client in 6 Simple Steps</h4>
1724    
1725  </div>
1726</a>
1727
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1729</div>
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1760      padding: 20px;
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1769    
1770      padding-top: 0px;
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1961      padding: 20px;
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2026
2027
2028<div
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2067
2068
2069  <h6 style="text-align: center; letter-spacing: 2px;">MUST READS FROM THE BLOG</h6>
2070
2071
2072
2073
2074  </div>
2075</div>
2076
2077
2078        
2079      </div>
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2153    <div class="container">
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2161                
2162
2163
2164
2165
2166
2167<div class="blog-listing blog-listing--grid-2 blog-listing--has-media">
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2169    <div class="blog-listing__panel box-shadow-medium background-light">
2170  
2171    <div class="blog-listing__media">
2172      
2173        
2174          <a href="/blog/ideal-customer-avatar">
2175            <img loading="auto" alt="How to Define Your Ideal Client in 6 Simple Steps BLOG" src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2
2175147854476/images/8dfc0cb-5c8-e1e1-1404-1410154f7cc_How_to_Define_Your_Ideal_Client_in_6_Simple_Steps_BLOG.jpg" />
2176          </a>
2177        
2178      
2179    </div>
2180    <div class="blog-listing__data">
2181      <a class="h3 blog-listing__title" href="/blog/ideal-customer-avatar">How to Define Your Ideal Client in 6 Simple Steps</a>
2182      
2183        <span class="blog-listing__tags" kjb-settings-id="sections_1599589855686_settings_show_tags">
2184          
2185            
2186              <a class="tag" href="https://www.emmajohnsonandco.com/blog?tag=business+strategy">business strategy</a>
2187            
2188          
2189        </span>
2190      
2191      
2192      
2193      
2194        
2195        <a class="blog-listing__more" href="/blog/ideal-customer-avatar" kjb-settings-id="sections_1599589855686_settings_read_more">READ MORE ></a>
2196      
2197    </div>
2198  
2199    </div>
2200  
2201</div>
2202
2203              
2204                
2205
2206
2207
2208
2209
2210<div class="blog-listing blog-listing--grid-2 blog-listing--has-media">
2211  
2212    <div class="blog-listing__panel box-shadow-medium background-light">
2213  
2214    <div class="blog-listing__media">
2215      
2216        
2217          <a href="/blog/are-you-sabotaging-your-own-success">
2218            <img loading="auto" alt="Why Your Business Still 8 Sneaky Ways You Might Be Sabotaging Your Own Success BLOG Feels Hard (Even Though You’re Doing Everything “Right”) " src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147854476/images/8e0ba12-2382-0d47-ad71-017a7efddfdc_Why_Your_Business_Still_Feels_Hard_Even_Though_You_re_Doing_Everything_Right_BLOG.jpg" />
2219          </a>
2220        
2221      
2222    </div>
2223    <div class="blog-listing__data">
2224      <a class="h3 blog-listing__title" href="/blog/are-you-sabotaging-your-own-success">Why Your Business Still Feels Hard (Even Though You’re Doing Everything “Right”)</a>
2225      
2226        <span class="blog-listing__tags" kjb-settings-id="sections_1599589855686_settings_show_tags">
2227          
2228            
2229              <a class="tag" href="https://www.emmajohnsonandco.com/blog?tag=business+strategy">business strategy</a>
2230            
2231          
2232        </span>
2233      
2234      
2235      
2236      
2237        
2238        <a class="blog-listing__more" href="/blog/are-you-sabotaging-your-own-success" kjb-settings-id="sections_1599589855686_settings_read_more">READ MORE ></a>
2239      
2240    </div>
2241  
2242    </div>
2243  
2244</div>
2245
2246              
2247                
2248
2249
2250
2251
2252
2253<div class="blog-listing blog-listing--grid-2 blog-listing--has-media">
2254  
2255    <div class="blog-listing__panel box-shadow-medium background-light">
2256  
2257    <div class="blog-listing__media">
2258      
2259        
2260          <a href="/blog/determine-your-usp">
2261            <img loading="auto" alt="How to Stand Out Online When Everyone Is Saying the Same Thing BLOG" src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/blogs/2147854476/images/df4e61-efd-8f8-014e-2dddce0dfa5d_6a5ee146-c7d6-4197-a173-4169237439a7.jpg" />
2262          </a>
2263        
2264      
2265    </div>
2266    <div class="blog-listing__data">
2267      <a class="h3 blog-listing__title" href="/blog/determine-your-usp">How to Stand Out Online When Everyone Seems to Be Saying the Same Thing</a>
2268      
2269        <span class="blog-listing__tags" kjb-settings-id="sections_1599589855686_settings_show_tags">
2270          
2271            
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2651<h4 style="font-size: 20px; line-height: 1;"><strong><span style="color: #22bcb8;">Automate, Delegate, Ditch Playbook</span></strong></h4>
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2944  <div class="footer__content">
2945    <div class="container footer__container media">
2946      
2947        
2948            <div 
2949  id="block-1555988525205" 
2950  class="footer__block "
2951  
2952>
2953  <span class="copyright" kjb-settings-id="sections_footer_blocks_1555988525205_settings_copyright" role="presentation">
2954  &copy; 2026 Emma Johnson And Co Pty Ltd | All rights reserved
2955</span>
2956
2957</div>
2958
2959          
2960      
2961        
2962            
2963
2964
2965
2966
2967<style>
2968  /* flush setting */
2969  
2970  
2971  /* margin settings */
2972  #block-1745566083793, [data-slick-id="1745566083793"] {
2973    margin-top: 0px;
2974    margin-right: 0px;
2975    margin-bottom: 0px;
2976    margin-left: 0px;
2977  }
2978  #block-1745566083793 .block, [data-slick-id="1745566083793"] .block {
2979    /* border settings */
2980    border: 4px  black;
2981    border-radius: 4px;
2982    
2983
2984    /* background color */
2985    
2986      background-color: ;
2987    
2988    /* default padding for mobile */
2989    
2990      padding: 20px;
2991    
2992    
2993      padding: 20px;
2994    
2995    
2996      
2997        padding: 20px;
2998      
2999    
3000    /* mobile padding overrides */
3001    
3002    
3003      padding-top: 0px;
3004    
3005    
3006      padding-right: 0px;
3007    
3008    
3009      padding-bottom: 0px;
3010    
3011    
3012      padding-left: 0px;
3013    
3014  }
3015
3016  @media (min-width: 768px) {
3017    /* desktop margin settings */
3018    #block-1745566083793, [data-slick-id="1745566083793"] {
3019      margin-top: 0px;
3020      margin-right: 0px;
3021      margin-bottom: 0px;
3022      margin-left: 0px;
3023    }
3024    #block-1745566083793 .block, [data-slick-id="1745566083793"] .block {
3025      /* default padding for desktop  */
3026      
3027        padding: 30px;
3028      
3029      
3030        
3031          padding: 30px;
3032        
3033      
3034      /* desktop padding overrides */
3035      
3036      
3037        padding-top: 0px;
3038      
3039      
3040        padding-right: 0px;
3041      
3042      
3043        padding-bottom: 0px;
3044      
3045      
3046        padding-left: 0px;
3047      
3048    }
3049  }
3050  /* mobile text align */
3051  @media (max-width: 767px) {
3052    #block-1745566083793, [data-slick-id="1745566083793"] {
3053      text-align: center;
3054    }
3055  }
3056</style>
3057
3058
3059
3060<div
3061  id="block-1745566083793"
3062  class="
3063  block-type--link_list
3064  text-right
3065  col-
3066  
3067  
3068  
3069  
3070  "
3071  
3072  data-reveal-event=""
3073  data-reveal-offset=""
3074  data-reveal-units=""
3075  
3076    kjb-settings-id="sections_footer_blocks_1745566083793_settings_width"
3077  
3078  
3079>
3080  <div class="block
3081    box-shadow-
3082    "
3083    
3084      data-aos="-"
3085      data-aos-delay=""
3086      data-aos-duration=""
3087    
3088    
3089  >
3090    
3091    <style>
3092  #block-1745566083793 .link-list__title {
3093    color: ;
3094  }
3095  #block-1745566083793 .link-list__link {
3096    color: ;
3097  }
3098</style>
3099
3100
3101
3102<div class="link-list link-list--row link-list--desktop-right link-list--mobile-center">
3103  
3104  <div class="link-list__links" kjb-settings-id="sections_footer_blocks_1745566083793_settings_menu">
3105    
3106      <a class="link-list__link" href="https://www.emmajohnsonandco.com/terms-and-conditions" >TERMS & CONDITIONS</a>
3107    
3108      <a class="link-list__link" href="https://www.emmajohnsonandco.com/privacy-policy" >PRIVACY POLICY</a>
3109    
3110      <a class="link-list__link" href="https://www.emmajohnsonandco.com/disclaimer" >DISCLAIMER</a>
3111    
3112  </div>
3113</div>
3114
3115  </div>
3116</div>
3117
3118
3119          
3120      
3121    </div>
3122    
3123
3124  </div>
3125
3126</footer>
3127
3128</div>
3129    <div id="section-exit_pop" data-section-id="exit_pop"><style>
3130  #exit-pop .modal__content {
3131    background: ;
3132  }
3133  
3134</style>
3135
3136
3137
3138
3139
3140
3141</div>
3142    <div id="section-two_step" data-section-id="two_step"><style>
3143  #two-step .modal__content {
3144    background: ;
3145  }
3146  
3147</style>
3148
3149<div class="modal two-step" id="two-step" kjb-settings-id="sections_two_step_settings_two_step_edit">
3150  <div class="modal__content background-unrecognized">
3151    <div class="close-x">
3152      <div class="close-x__part"></div>
3153      <div class="close-x__part"></div>
3154    </div>
3155    <div class="modal__body row text- align-items-start justify-content-left">
3156      
3157         
3158              
3159
3160
3161
3162
3163<style>
3164  /* flush setting */
3165  
3166  
3167  /* margin settings */
3168  #block-1585757540189, [data-slick-id="1585757540189"] {
3169    margin-top: 0px;
3170    margin-right: 0px;
3171    margin-bottom: 0px;
3172    margin-left: 0px;
3173  }
3174  #block-1585757540189 .block, [data-slick-id="1585757540189"] .block {
3175    /* border settings */
3176    border: 4px none black;
3177    border-radius: 4px;
3178    
3179
3180    /* background color */
3181    
3182    /* default padding for mobile */
3183    
3184    
3185    
3186    /* mobile padding overrides */
3187    
3188      padding: 0;
3189    
3190    
3191    
3192    
3193    
3194  }
3195
3196  @media (min-width: 768px) {
3197    /* desktop margin settings */
3198    #block-1585757540189, [data-slick-id="1585757540189"] {
3199      margin-top: 0px;
3200      margin-right: 0px;
3201      margin-bottom: 0px;
3202      margin-left: 0px;
3203    }
3204    #block-1585757540189 .block, [data-slick-id="1585757540189"] .block {
3205      /* default padding for desktop  */
3206      
3207      
3208      /* desktop padding overrides */
3209      
3210        padding: 0;
3211      
3212      
3213      
3214      
3215      
3216    }
3217  }
3218  /* mobile text align */
3219  @media (max-width: 767px) {
3220    #block-1585757540189, [data-slick-id="1585757540189"] {
3221      text-align: ;
3222    }
3223  }
3224</style>
3225
3226
3227
3228<div
3229  id="block-1585757540189"
3230  class="
3231  block-type--image
3232  text-
3233  col-12
3234  
3235  
3236  
3237  
3238  "
3239  
3240  data-reveal-event=""
3241  data-reveal-offset=""
3242  data-reveal-units=""
3243  
3244    kjb-settings-id="sections_two_step_blocks_1585757540189_settings_width"
3245  
3246  
3247>
3248  <div class="block
3249    box-shadow-none
3250    "
3251    
3252      data-aos="-"
3253      data-aos-delay=""
3254      data-aos-duration=""
3255    
3256    
3257  >
3258    
3259    
3260
3261<style>
3262  #block-1585757540189 .block,
3263  [data-slick-id="1585757540189"] .block {
3264    display: flex;
3265    justify-content: flex-start;
3266  }
3267  #block-1585757540189 .image,
3268  [data-slick-id="1585757540189"] .image {
3269    width: 100%;
3270    overflow: hidden;
3271    
3272    border-radius: 4px;
3273    
3274  }
3275  #block-1585757540189 .image__image,
3276  [data-slick-id="1585757540189"] .image__image {
3277    width: 100%;
3278    
3279  }
3280  #block-1585757540189 .image__overlay,
3281  [data-slick-id="1585757540189"] .image__overlay {
3282    
3283      opacity: 0;
3284    
3285    background-color: #fff;
3286    border-radius: 4px;
3287    
3288  }
3289  
3290  #block-1585757540189 .image__overlay-text,
3291  [data-slick-id="1585757540189"] .image__overlay-text {
3292    color:  !important;
3293  }
3294  @media (min-width: 768px) {
3295    #block-1585757540189 .block,
3296    [data-slick-id="1585757540189"] .block {
3297        display: flex;
3298        justify-content: flex-start;
3299    }
3300    #block-1585757540189 .image__overlay,
3301    [data-slick-id="1585757540189"] .image__overlay {
3302      
3303        opacity: 0;
3304      
3305    }
3306    #block-1585757540189 .image__overlay:hover {
3307      opacity: 1;
3308    }
3309  }
3310  
3311</style>
3312
3313<div class="image">
3314  
3315    
3316        <img loading="auto" class="image__image" alt="" kjb-settings-id="sections_two_step_blocks_1585757540189_settings_image" src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2154717048/settings_images/156045-dc0f-48b-716-cd8c18813a76_Copy_of_Tina_-_Hero_Images_and_Background_1920x1080.png" />
3317    
3318    
3319  
3320</div>
3321
3322  </div>
3323</div>
3324
3325
3326            
3327      
3328         
3329              
3330
3331
3332
3333
3334<style>
3335  /* flush setting */
3336  
3337  
3338  /* margin settings */
3339  #block-1585757543890, [data-slick-id="1585757543890"] {
3340    margin-top: 0px;
3341    margin-right: 0px;
3342    margin-bottom: 0px;
3343    margin-left: 0px;
3344  }
3345  #block-1585757543890 .block, [data-slick-id="1585757543890"] .block {
3346    /* border settings */
3347    border: 4px none black;
3348    border-radius: 4px;
3349    
3350
3351    /* background color */
3352    
3353    /* default padding for mobile */
3354    
3355    
3356    
3357    /* mobile padding overrides */
3358    
3359    
3360    
3361    
3362    
3363  }
3364
3365  @media (min-width: 768px) {
3366    /* desktop margin settings */
3367    #block-1585757543890, [data-slick-id="1585757543890"] {
3368      margin-top: 0px;
3369      margin-right: 0px;
3370      margin-bottom: 0px;
3371      margin-left: 0px;
3372    }
3373    #block-1585757543890 .block, [data-slick-id="1585757543890"] .block {
3374      /* default padding for desktop  */
3375      
3376      
3377      /* desktop padding overrides */
3378      
3379      
3380      
3381      
3382      
3383    }
3384  }
3385  /* mobile text align */
3386  @media (max-width: 767px) {
3387    #block-1585757543890, [data-slick-id="1585757543890"] {
3388      text-align: center;
3389    }
3390  }
3391</style>
3392
3393
3394
3395<div
3396  id="block-1585757543890"
3397  class="
3398  block-type--form
3399  text-center
3400  col-12
3401  
3402  
3403  
3404  
3405  "
3406  
3407  data-reveal-event=""
3408  data-reveal-offset=""
3409  data-reveal-units=""
3410  
3411    kjb-settings-id="sections_two_step_blocks_1585757543890_settings_width"
3412  
3413  
3414>
3415  <div class="block
3416    box-shadow-none
3417    "
3418    
3419      data-aos="-"
3420      data-aos-delay=""
3421      data-aos-duration=""
3422    
3423    
3424  >
3425    
3426    
3427
3428
3429
3430
3431
3432
3433
3434
3435<style>
3436  #block-1585757543890 .form-btn {
3437    border-color: #f14d57;
3438    border-radius: 0px;
3439    background: #f14d57;
3440    color: #ffffff;
3441  }
3442  #block-1585757543890 .btn--outline {
3443    color: #f14d57;
3444    background: transparent;
3445  }
3446  #block-1585757543890 .disclaimer-text {
3447    font-size: 16px;
3448    margin-top: 1.25rem;
3449    margin-bottom: 0;
3450    color: #888;
3451  }
3452</style>
3453
3454
3455
3456<div class="form">
3457  <div
3458    kjb-settings-id="sections_two_step_blocks_1585757543890_settings_text"
3459    
3460  >
3461    <h4>5 Things Every Photography Needs to Know</h4>
3462<p>Simple settings that will instantly improve your imagery.</p>
3463  </div>
3464  
3465    <form data-parsley-validate="true" data-kjb-disable-on-submit="true" action="https://www.emmajohnsonandco.com/forms/2148823928/form_submissions" accept-charset="UTF-8" method="post"><input type="hidden" name="authenticity_token" value="Klo5CS71Jj2l1Kixexhe9mVjMemXrbIACknso4L76XSyGsU6UjMlOBn1w4GMhKZeJqJ_DweI04mMC0B9m-1ixA" autocomplete="off" /><input type="text" name="website_url" autofill="off" placeholder="Skip this field" style="display: none;" /><input type="hidden" name="kjb_fk_checksum" autofill="off" value="d3e37801629e942357fc36aa21b0b03e" />  <input type="hidden" name="kjb_visitor_time_zone" class="kjb-visitor-time-zone" autocomplete="off">
3466  
3466<script type="text/javascript">
3467    (function () {
3468      try {
3469        var zone = Intl.DateTimeFormat().resolvedOptions().timeZone;
3470        if (!zone) { return; }
3471
3472        var fields = document.getElementsByClassName("kjb-visitor-time-zone");
3473        for (var i = 0; i < fields.length; i++) {
3474          fields[i].value = zone;
3475        }
3476      } catch (e) {
3477        // An empty field is a no-op downstream. Never break the form.
3478      }
3479    })();
3480  </script>
3480
3481
3482      <div class="">
3483        <input type="hidden" name="thank_you_url" value="/resource_redirect/landing_pages/2150708903">
3484        
3485          <div class="text-field form-group"><input type="text" name="form_submission[name]" id="form_submission_name" value="" required="required" class="form-control" placeholder="NAME" /></div>
3486        
3487          <div class="email-field form-group"><input required="required" class="form-control" placeholder="EMAIL" type="email" name="form_submission[email]" id="form_submission_email" /></div>
3488        
3489        <div>
3490          
3491          <button
3492            id="form-button"
3493            class="form-btn btn--outline btn--auto btn--medium"
3494            type="submit"
3495            role="button"
3496            kjb-settings-id="sections_two_step_blocks_1585757543890_settings_btn_text"
3497          >Submit</button>
3498        </div>
3499      </div>
3500    </form>
3501    
3502  
3503</div>
3504
3505  </div>
3506</div>
3507
3508
3509          
3510      
3511    </div>
3512  </div>
3513</div>
3514
3515
3516
3517</div>
3518    <!-- Javascripts ======================================================= -->
3519<script src="https://kajabi-app-assets.kajabi-cdn.com/assets/encore_core-9fe29e19cccfbb623a8695d377d198840772a40b51018f5b4729aef94a99f469.js"></script>
vendor: 1 bytes, line 3519
3519
3520<script src="https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/2159152527/assets/scripts.js?1754020422627983"></script>
3520
3521
3522
3523
3524<!-- Customer JS ======================================================= -->
3525<script>
3526  /* Custom JS Added Via Theme Settings */
3527  // Changes To Downloads Product //
3528document.addEventListener("DOMContentLoaded", function() {
3529let desc = document.querySelector("p.digital-downloads-collection__description");
3530if (desc) {desc.innerHTML = desc.textContent; // Convert stripped text back to HTML
3531}
3532});
3533
3534
3535
3536</script>
3536
3537
3538
3539  </body>
3540</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.