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186 187 188 <div class="site-container"> 189 190 191<aside class="sidebar"> 192 193 <div class="mobile-header"> 194 195 <a href="/" class="mobile-header-avatar"> 196 <img src="https://doughatcher.com/img/avatar.jpg" alt="Doug Hatcher"> 197 </a> 198 199 <div class="mobile-header-content"> 200 <h1 class="mobile-site-title"> 201 <a href="/">Doug Hatcher</a> 202 </h1> 203 204 <p class="mobile-bio">Enterprise architecture and tech junkie</p> 205 206 </div> 207 </div> 208 209 <div class="sidebar-content"> 210 211 <div class="profile-section"> 212 213 214 <a href="/"> 215 <img src="https://doughatcher.com/img/avatar.jpg" alt="Doug Hatcher" class="profile-avatar"> 216 </a> 217 218 219 220 <h1 class="profile-name"> 221 <a href="/">Doug Hatcher</a> 222 </h1> 223 224 225 226 <p class="profile-bio">Enterprise architecture and tech junkie</p> 227 228 229 </div> 230 231 232 233 234 235<div class="social-links"> 236 237 238 239 240 241 <a href="https://linkedin.com/in/doughatcher" class="social-link" rel="me" target="_blank" title="LinkedIn"> 242 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"/></svg> 243 </a> 244 245 246 247 248 249 250 251 252 253 254 <a href="https://doughatcher.com/@hatcher" class="social-link" rel="me" target="_blank" title="Mastodon"> 255 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24"><path d="M23.268 5.313c-.35-2.578-2.617-4.61-5.304-5.004C17.51.242 15.792 0 11.813 0h-.03c-3.98 0-4.835.242-5.288.309C3.882.692 1.496 2.518.917 5.127.64 6.412.61 7.837.661 9.143c.074 1.874.088 3.745.26 5.611.118 1.24.325 2.47.62 3.68.55 2.237 2.777 4.098 4.96 4.857 2.336.792 4.849.923 7.256.38.265-.061.527-.132.786-.213.585-.184 1.27-.39 1.774-.753a.057.057 0 0 0 .023-.043v-1.809a.052.052 0 0 0-.02-.041.053.053 0 0 0-.046-.01 20.282 20.282 0 0 1-4.709.545c-2.73 0-3.463-1.284-3.674-1.818a5.593 5.593 0 0 1-.319-1.433.053.053 0 0 1 .066-.054c1.517.363 3.072.546 4.632.546.376 0 .75 0 1.125-.01 1.57-.044 3.224-.124 4.768-.422.038-.008.077-.015.11-.024 2.435-.464 4.753-1.92 4.989-5.604.008-.145.03-1.52.03-1.67.002-.512.167-3.63-.024-5.545zm-3.748 9.195h-2.561V8.29c0-1.309-.55-1.976-1.67-1.976-1.23 0-1.846.79-1.846 2.35v3.403h-2.546V8.663c0-1.56-.617-2.35-1.848-2.35-1.112 0-1.668.668-1.67 1.977v6.218H4.822V8.102c0-1.31.337-2.35 1.011-3.12.696-.77 1.608-1.164 2.74-1.164 1.311 0 2.302.5 2.962 1.498l.638 1.06.638-1.06c.66-.999 1.65-1.498 2.96-1.498 1.13 0 2.043.395 2.74 1.164.675.77 1.012 1.81 1.012 3.12z"/></svg> 256 </a> 257 258 259 260 261 262 263 <a href="https://x.com/superterran" class="social-link" rel="me" target="_blank" title="Twitter / X"> 264 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24"><path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"/></svg> 265 </a> 266 267 268 269 270 271 272 <a href="https://github.com/doughatcher" class="social-link" rel="me" target="_blank" title="GitHub"> 273 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24"><path d="M12 0C5.374 0 0 5.373 0 12 0 17.302 3.438 21.8 8.207 23.387c.599.111.793-.261.793-.577v-2.234c-3.338.726-4.033-1.416-4.033-1.416-.546-1.387-1.333-1.756-1.333-1.756-1.089-.745.083-.729.083-.729 1.205.084 1.839 1.237 1.839 1.237 1.07 1.834 2.807 1.304 3.492.997.107-.775.418-1.305.762-1.604-2.665-.305-5.467-1.334-5.467-5.931 0-1.311.469-2.381 1.236-3.221-.124-.303-.535-1.524.117-3.176 0 0 1.008-.322 3.301 1.23A11.509 11.509 0 0112 5.803c1.02.005 2.047.138 3.006.404 2.291-1.552 3.297-1.23 3.297-1.23.653 1.653.242 2.874.118 3.176.77.84 1.235 1.911 1.235 3.221 0 4.609-2.807 5.624-5.479 5.921.43.372.823 1.102.823 2.222v3.293c0 .319.192.694.801.576C20.566 21.797 24 17.3 24 12c0-6.627-5.373-12-12-12z"/></svg> 274 </a> 275 276 277 278 279 280 281 282 283 <a href="https://instagram.com/_doughatcher" class="social-link" rel="me" target="_blank" title="Instagram"> 284 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24">
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763ails/2025/11/25/doughatcher.com/a76147fa879c88fc9b32c139eac111c9.png" alt="Getting Started with Adobe Commerce Storefront" loading="lazy"> 764 </a> 765 </div> 766 767 768 <div class="publication-content-wrapper"> 769 <h2 class="publication-title"> 770 <a href="https://www.blueacornici.com/blog/getting-started-with-adobe-commerce-storefront" target="_blank" rel="noopener noreferrer"> 771 Getting Started with Adobe Commerce Storefront 772 773 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 774 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 775 </svg> 776 777 </a> 778 </h2> 779 780 781 782 783 <div class="publication-description"> 784 An in-depth guide to getting started with Adobe Commerce Storefront development. 785 </div> 786 787 788 <div class="publication-meta"> 789 790 <time datetime="2025-04-11">April 11, 2025</time> 791 792 793 <a href="https://www.blueacornici.com/blog/getting-started-with-adobe-commerce-storefront" target="_blank" rel="noopener noreferrer" class="read-more"> 794 Learn more on www.blueacornici.com â 795 </a> 796 797 798 </div> 799 </div> 800 </article> 801 802 803 804 805 806 807 808 809 810 811 812 813 814 815 816 817 818 819 820 821 822 823 824 825 826 827 828 829 830 831 832 <article class="publication-item" data-external-url="https://www.blueacornici.com/blog/the-funnel-podcast-how-you-can-become-enterprise-ready" data-content-length="39"> 833 834 835 836 837 838 839 <div class="publication-thumbnail"> 840 <a href="https://www.blueacornici.com/blog/the-funnel-podcast-how-you-can-become-enterprise-ready" target="_blank" rel="noopener noreferrer"> 841 <img src="https://s3.amazonaws.com/micro.blog/thumbnails/2025/11/02/doughatcher.com/000427ee70df2f0804ca477e4db0a1fa.png" alt="The Funnel Podcast: How You Can Become Enterprise Ready" loading="lazy"> 842 </a> 843 </div> 844 845 846 <div class="publication-content-wrapper"> 847 <h2 class="publication-title"> 848 <a href="https://www.blueacornici.com/blog/the-funnel-podcast-how-you-can-become-enterprise-ready" target="_blank" rel="noopener noreferrer"> 849 The Funnel Podcast: How You Can Become Enterprise Ready 850 851 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 852 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 853 </svg> 854 855 </a> 856 </h2> 857 858 859 860 861 <div class="publication-description"> 862 A discussion with Doug and Sarah on what it takes to become enterprise-ready in the world of e-commerce and digital transformation. 863 </div> 864 865 866 <div class="publication-meta"> 867 868 <time datetime="2024-12-14">December 14, 2024</time> 869 870 871 <a href="https://www.blueacornici.com/blog/the-funnel-podcast-how-you-can-become-enterprise-ready" target="_blank" rel="noopener noreferrer" class="read-more"> 872 Learn more on www.blueacornici.com â 873 </a> 874 875 876 </div> 877 </div> 878 </article> 879 880 881 882 883 884 885 886 887 888 889 890 891 892 893 894 895 896 897 898 899 900 901 902 903 904 905 906 907 908 909 910 <article class="publication-item" data-external-url="https://www.blueacornici.com/blog/understanding-generative-commerce-and-the-future-of-brands" data-content-length="39"> 911 912 913 914 915 916 <div class="publication-content-wrapper"> 917 <h2 class="publication-title"> 918 <a href="https://www.blueacornici.com/blog/understanding-generative-commerce-and-the-future-of-brands" target="_blank" rel="noopener noreferrer"> 919 The Next Wave: Understanding Generative Commerce and the Future of Brands 920 921 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 922 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 923 </svg> 924 925 </a> 926 </h2> 927 928 929 930 931 <div class="publication-description"> 932 Curious how this new AI era will impact the way brands connect with their audiences? Check out my latest blog post, where I break down what Generative Commerce is and how itâs set to transform the future of commerce and retail 933 </div> 934 935 936 <div class="publication-meta"> 937 938 <time datetime="2024-10-04">October 4, 2024</time> 939 940 941 <a href="https://www.blueacornici.com/blog/understanding-generative-commerce-and-the-future-of-brands" target="_blank" rel="noopener noreferrer" class="read-more"> 942 Learn more on www.blueacornici.com â 943 </a> 944 945 946 </div> 947 </div> 948 </article> 949 950 951 952 953 954 955 956 957 958 959 960 961 962 963 964 965 966 967 968 969 970 971 972 973 974 975 976 977 978 979 980 <article class="publication-item" data-external-url="https://www.brighttalk.com/webcast/20368/621519?utm_source=BlueAcorn&amp;utm_medium=brighttalk&amp;utm_campaign=621519" data-content-length="37"> 981 982 983 984 985 986 <div class="publication-content-wrapper"> 987 <h2 class="publication-title"> 988 <a href="https://www.brighttalk.com/webcast/20368/621519?utm_source=BlueAcorn&amp;utm_medium=brighttalk&amp;utm_campaign=621519" target="_blank" rel="noopener noreferrer"> 989 From Setup to Success: How to leverage payments to enhance the Adobe Commerce journey 990 991 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 992 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 993 </svg> 994 995 </a> 996 </h2> 997 998 999 1000 1001 <div class="publication-description"> 1002 Blue Acorn iCi's Doug Hatcher teams up with Adobe's Nitu Walker to guide you through setting up and onboarding Payment Services on Adobe Commerce. They'll cover practical use cases and highlight the out-of-the-box features that can elevate your experience. 1003 </div> 1004 1005 1006 <div class="publication-meta"> 1007 1008 <time datetime="2024-08-04">August 4, 2024</time> 1009 1010 1011 <a href="https://www.brighttalk.com/webcast/20368/621519?utm_source=BlueAcorn&amp;utm_medium=brighttalk&amp;utm_campaign=621519" target="_blank" rel="noopener noreferrer" class="read-more"> 1012 Learn more on www.brighttalk.com â 1013 </a> 1014 1015 1016 </div> 1017 </div> 1018 </article> 1019 1020 1021 1022 1023 1024 1025 1026 1027 1028 1029 1030 1031 1032 1033 1034 1035 1036 1037 1038 1039 1040 1041 1042 1043 1044 1045 1046 1047 1048 1049 1050 <article class="publication-item" data-external-url="https://business.adobe.com/resources/sdk/2024-b2b-commerce-trends-and-data-report.html" data-content-length="37"> 1051 1052 1053 1054 1055 1056 <div class="publication-content-wrapper"> 1057 <h2 class="publication-title"> 1058 <a href="https://business.adobe.com/resources/sdk/2024-b2b-commerce-trends-and-data-report.html" target="_blank" rel="noopener noreferrer"> 1059 Adobe's 2024 B2B Commerce Trends & Data Report 1060 1061 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 1062 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 1063 </svg> 1064 1065 </a> 1066 </h2> 1067 1068 1069 1070 1071 <div class="publication-description"> 1072 I was asked to present the technical perspective for Adobe's 2024 edition of their B2B trends report 1073 </div> 1074 1075 1076 <div class="publication-meta"> 1077
1078 <time datetime="2024-07-24">July 24, 2024</time> 1079 1080 1081 <a href="https://business.adobe.com/resources/sdk/2024-b2b-commerce-trends-and-data-report.html" target="_blank" rel="noopener noreferrer" class="read-more"> 1082 Learn more on business.adobe.com â 1083 </a> 1084 1085 1086 </div> 1087 </div> 1088 </article> 1089 1090 1091 1092 1093 1094 1095 1096 1097 1098 1099 1100 1101 1102 1103 1104 1105 1106 1107 1108 1109 1110 1111 1112 1113 1114 1115 1116 1117 1118 1119 1120 <article class="publication-item" data-external-url="https://www.futurecommerce.com/podcasts/step-by-step-what-does-fully-integrated-mean-in-the-dxp-era" data-content-length="41"> 1121 1122 1123 1124 1125 1126 1127 <div class="publication-thumbnail"> 1128 <a href="https://www.futurecommerce.com/podcasts/step-by-step-what-does-fully-integrated-mean-in-the-dxp-era" target="_blank" rel="noopener noreferrer"> 1129 <img src="https://cdn.uploads.micro.blog/264500/2025/6476289e79fa88c82942fc7d-step-by-step-season-12-episode-3-square.jpg" alt="[STEP BY STEP] What Does âFully-Integratedâ Mean in the DXP Era?" loading="lazy"> 1130 </a> 1131 </div> 1132 1133 1134 <div class="publication-content-wrapper"> 1135 <h2 class="publication-title"> 1136 <a href="https://www.futurecommerce.com/podcasts/step-by-step-what-does-fully-integrated-mean-in-the-dxp-era" target="_blank" rel="noopener noreferrer"> 1137 [STEP BY STEP] What Does âFully-Integratedâ Mean in the DXP Era? 1138 1139 <svg width="16" height="16" fill="currentColor" viewBox="0 0 24 24" style="display: inline-block; margin-left: 0.25rem; vertical-align: middle;"> 1140 <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6m4-3h6v6m-11 5L21 3"/> 1141 </svg> 1142 1143 </a> 1144 </h2> 1145 1146 1147 1148 1149 <div class="publication-description"> 1150 Rebecca Hall and I talk about Digital Experience Platforms with the crew of Future Commerce 1151 </div> 1152 1153 1154 <div class="publication-meta"> 1155 1156 <time datetime="2023-04-30">April 30, 2023</time> 1157 1158 1159 <a href="https://www.futurecommerce.com/podcasts/step-by-step-what-does-fully-integrated-mean-in-the-dxp-era" target="_blank" rel="noopener noreferrer" class="read-more"> 1160 Learn more on www.futurecommerce.com â 1161 </a> 1162 1163 1164 </div> 1165 </div> 1166 </article> 1167 1168 </div> 1169</div> 1170 1171 </div> 1172 </div> 1173 </main> 1174 </div> 1175 1176 <footer class="site-footer"> 1177 <div class="container"> 1178 1179 <div class="mobile-profile"> 1180 1181 1182 <img src="https://doughatcher.com/img/avatar.jpg" alt="Doug Hatcher" class="profile-avatar"> 1183 1184 1185 <h2 class="mobile-profile-name"> 1186 <a href="/">Doug Hatcher</a> 1187 </h2> 1188 1189 1190 1191 1192<div class="social-links"> 1193 1194 1195 1196 1197 1198 <a href="https://linkedin.com/in/doughatcher" class="social-link" rel="me" target="_blank" title="LinkedIn"> 1199 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24"><path d="M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z"/></svg> 1200 </a> 1201 1202 1203 1204 1205 1206 1207 1208 1209 1210 1211 <a href="https://doughatcher.com/@hatcher" class="social-link" rel="me" target="_blank" title="Mastodon"> 1212 <svg width="20" height="20" fill="currentColor" viewBox="0 0 24 24">
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