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146<script type="application/ld+json">{"@context":"https://schema.org","@type":"AboutPage","mainEntityOfPage":{"@type":"WebPage","@id":"https://www.freestoneproperties.com/about/"},"headline":"About Us","description":"Our History\r\nFreestone Properties was founded in 2016 by Scott and Lisa Russell. After working for other real estate companies (both small and large) since 2005, Scott and Lisa decided it was time to start their own company. Named for the freestone mountain streams for which the Asheville, North Carolina area is famous, Freestone Properties is a small and innovative real estate firm that takes a modern and adaptable approach to real estate marketing.\r\nOur Partnership with Allen Tate/Beverly-Hanks\r\nIn the Fall of 2024, Freestone Properties partnered with Allen Tate/Beverly-Hanks to form a âbest of both worldsâ partnership. As a hyper-local, family owned real estate firm with the backing of the largest real estate company in the Carolinas, we created a collaboration of two companies focused on delivering exceptional service to our clients. This partnership has enabled us to combine our expertise with additional tools and resources of a large company while still maintaining our boutique approach.\r\nWhy the Name Freestone Properties?\r\n\r\n\r\nThe name Freestone Properties comes from the type of the mountain streams located all over Western North Carolina. \"Freestone\" streams are the result of rocks and boulders eroding and becoming rounded by the constant flow of water. These rocks often become dislodged, and such \"free stones\" contribute to the ever-changing nature of the stream.\r\nAs a fly fisherman, I have always been intrigued by the many moving parts within each stream's ecosystem, and the ways that these parts work together. My idea for the name Freestone Properties was originally a way to incorporate my passion for the outdoors into our business. But then the connection between freestone mountain streams and real estate also became apparent. Just like freestone streams, the real estate industry is always changing. And when all the pieces work together to help our clients reach their goals, it is a very rewarding experience. - Scott Russell, Founder\r\nWhy Work With Us?\r\nExperience\r\nThe real estate market is always changing. From the real estate bubble days to the Great Recession, weâve been through it all. Sellers and buyers are best served by a real estate firm that knows how to market different types of properties, how to negotiate contracts, and how to overcome challenges to closing the sale. This expertise doesnât happen overnight, and itâs not taught in real estate school. It takes years of being active in the real estate business.\r\n\r\nOur backgrounds include Master's degrees in business, marketing, and economics; career experience in health care management, construction management, commercial and residential lending, hospitality and resort services, information technology and e-commerce, and even several summers working at local summer camps. All of these experiences have shaped who we are and have taught us the most important lesson about real estate - that it is a people business. We may sell homes, buildings, and lots, but our relationships are why we love what we do and why we are able to succeed.\r\n\r\n\r\nThe Latest Technology\r\nWe embrace technology, especially when it makes the selling or buying process easier for our clients. Selling or buying real estate can take up a lot of your time, but the right technology helps our agents work more efficiently and helps our clients make informed decisions. Almost all real estate marketing is technology-driven as well, and experimenting with new forms of media gives our sellers' properties maximum exposure in a competitive market. Technology also enables our buyers to stay informed of new listings and market trends, so they can make educated purchase decisions.\r\nInnovative Real Estate Marketing\r\nEvery property is different, and the market is always changing. Therefore, every property deserves to be marketed in a dynamic way. We use tried- and-true methods, while always experimenting with new ways to attract buyers to our listings.\r\n\r\nThe number of tools available to help price and advertise real estate today is overwhelming. Thatâs why it makes sense to only use the tools that provide measurable results, so that there is a proven track record. We evaluate every marketing effort we use to ensure that our clients are seeing real results, and not just a bunch of smoke and mirrors.\r\nBuyer Consulting\r\nBuying a home or investment property involves its own challenges. Our experience has made us experts at planning a course of action to inspect and evaluate a propertyâs condition as well as its potential future value. Nothing is more rewarding than helping a client make a good buying decision.","image":{"@type":"ImageObject","url":"https://www.freestoneproperties.com/wp-content/uploads/2018/10/trout-stream-1024x682.jpeg","width":1024,"height":471},"publisher":{"@type":"organization","name":"","url":"https://www.freestoneproperties.com"}}</script>
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After working for other real estate companies (both small and large) since 2005, Scott and Lisa decided it was time to start their own company. Named for the freestone mountain streams for which the Asheville, North Carolina area is famous, Freestone Properties is a small and innovative real estate firm that takes a modern and adaptable approach to real estate marketing.</p> 224<h2>Our Partnership with Allen Tate/Beverly-Hanks</h2> 225<p>In the Fall of 2024, <a href="https://www.freestoneproperties.com/blog/freestone-properties-allen-tate-beverly-h
225anks/">Freestone Properties partnered with Allen Tate/Beverly-Hanks</a> to form a âbest of both worldsâ partnership. As a hyper-local, family owned real estate firm with the backing of the largest real estate company in the Carolinas, we created a collaboration of two companies focused on delivering exceptional service to our clients. This partnership has enabled us to combine our expertise with additional tools and resources of a large company while still maintaining our boutique approach.</p> 226<h2>Why the Name Freestone Properties?</h2> 227<p><img decoding="async" class="alignright wp-image-11229" src="https://www.freestoneproperties.com/wp-content/uploads/2018/10/freestone-stream-1024x683.jpeg" alt="This image shows a flowing river in North Carolina." width="600" height="276" srcset="https://www.freestoneproperties.com/wp-content/uploads/2018/10/freestone-stream-1024x683.jpeg 1024w, https://www.freestoneproperties.com/wp-content/uploads/2018/10/freestone-stream-1024x683-300x138.jpeg 300w, https://www.freestoneproperties.com/wp-content/uploads/2018/10/freestone-stream-1024x683-768x353.jpeg 768w" sizes="(max-width: 600px) 100vw, 600px" /></p> 228<p>The name Freestone Properties comes from the type of the mountain streams located all over Western North Carolina. “Freestone” streams are the result of rocks and boulders eroding and becoming rounded by the constant flow of water. These rocks often become dislodged, and such “free stones” contribute to the ever-changing nature of the stream.</p> 229<blockquote><p>As a fly fisherman, I have always been intrigued by the many moving parts within each stream’s ecosystem, and the ways that these parts work together. My idea for the name Freestone Properties was originally a way to incorporate my passion for the outdoors into our business. But then the connection between freestone mountain streams and real estate also became apparent. Just like freestone streams, the real estate industry is always changing. And when all the pieces work together to help our clients reach their goals, it is a very rewarding experience. <em>– Scott Russell, Founder</em></p></blockquote> 230<h2>Why Work With Us?</h2> 231<h3>Experience</h3> 232<p>The real estate market is always changing. From the real estate bubble days to the Great Recession, weâve been through it all. Sellers and buyers are best served by a real estate firm that knows how to market different types of properties, how to negotiate contracts, and how to overcome challenges to closing the sale. This expertise doesnât happen overnight, and itâs not taught in real estate school. It takes years of being active in the real estate business.</p> 233<p>Our backgrounds include Master’s degrees in business, marketing, and economics; career experience in health care management, construction management, commercial and residential lending, hospitality and resort services, information technology and e-commerce, and even several summers working at local summer camps. All of these experiences have shaped who we are and have taught us the most important lesson about real estate – <em>that it is a people business</em>. We may sell homes, buildings, and lots, but <em>our relationships are why we love what we do</em> and why we are able to succeed.</p> 234<p><iframe loading="lazy" src="https://player.vimeo.com/video/299118371" width="640" height="360" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></p> 235<h3>The Latest Technology</h3> 236<p>We embrace technology, especially when it makes the selling or buying process easier for our clients. Selling or buying real estate can take up a lot of your time, but the right technology helps our agents work more efficiently and helps our clients make informed decisions. Almost all real estate marketing is technology-driven as well, and experimenting with new forms of media gives our sellers’ properties maximum exposure in a competitive market. Technology also enables our buyers to stay informed of new listings and market trends, so they can make educated purchase decisions.</p> 237<h3>Innovative Real Estate Marketing</h3> 238<p>Every property is different, and the market is always changing. Therefore, every property deserves to be marketed in a dynamic way. We use tried- and-true methods, while always experimenting with new ways to attract buyers to our listings.</p> 239<p>The number of tools available to help price and advertise real estate today is overwhelming. Thatâs why it makes sense to only use the tools that provide measurable results, so that there is a proven track record. We evaluate every marketing effort we use to ensure that our clients are seeing real results, and not just a bunch of smoke and mirrors.</p> 240<h3>Buyer Consulting</h3> 241<p>Buying a home or investment property involves its own challenges. Our experience has made us experts at planning a course of action to inspect and evaluate a propertyâs condition as well as its potential future value. Nothing is more rewarding than helping a client make a good buying decision.</p> 242</div></article></main><aside class="sidebar sidebar-primary widget-area" role="complementary" aria-label="Primary Sidebar"><section id="custom_html-13" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><div class="agent_info_box"> 243 <div class="md_sidebar_fl"> <div class="md_sidebar_fl_cont"> <div class="md_sidebar_fl_cont_wrap"> <h3>Freestone Properties</h3> <h4>Featured Listings</h4> <a class="ao_fl_primary_link" href="https://www.freestoneproperties.com/listings/30-laurel-branch-drive-black-mountain-nc/"> <div class="ao_fl_image_container"> <img class="ao_fl_image" src="https://www.freestoneproperties.com/wp-content/gallery/30-laurel-branch-drive/cache/P1018621.jpg-nggid046726-ngg0dyn-0x0x60-00f0w010c011r110f110r010t010.jpg?t=1783625008" alt="30 Laurel Branch Dr, Black Mountain"/> </div> <div class="sidebar_fl_details"> <div class="sidebar_fl_details_wrapper"><span class="ao_fl_price">$995,000</span> <span class="ao_fl_city_state_zip">Black Mountain</span></div> <span class="ao_fl_info_line1">Beds: 3 | Baths: 5 | SqFt: 4,955</span> </div></div> </a> <a href="https://www.freestoneproperties.com/listings/30-laurel-branch-drive-black-mountain-nc/" class="cta_button">Learn More</a> </div> </div> 244</div> 245 246 247<div class="cta_sidebar_block"> 248<a href="https://www.freestoneproperties.com/neighborhoods/" class="ctab_sidebar_phoenix">Neighborhoods</a> 249<a href="https://www.freestoneproperties.com/asheville-real-estate-trends/" class="ctab_sidebar_phoenix">Real Estate Trends</a> 250 <a href="https://www.freestoneproperties.com/register-new-listing-alerts/" class="ctab_sidebar_phoenix">New Listing Notifications</a> 251<a href="https://www.freestoneproperties.com/whats-my-home-worth/" class="ctab_sidebar_phoenix">What's Your Home Worth</a> 252 <a href="https://www.freestoneproperties.com/contact-us/" class="ctab_sidebar_phoenix">Contact an Agent</a> 253</div> 254</div></div></section> 255<section id="categories-4" class="widget widget_categories"><div class="widget-wrap"><h4 class="widget-title widgettitle">Categories</h4> 256 257 <ul> 258 <li class="cat-item cat-item-8"><a href="https://www.freestoneproperties.com/blog/category/asheville-area-information/">Asheville Area Information</a> 259</li> 260 <li class="cat-item cat-item-9"><a href="https://www.freestoneproperties.com/blog/category/asheville-real-estate-market/">Asheville Real Estate Market</a> 261</li> 262 <li class="cat-item cat-item-5"><a href="https://www.freestoneproperties.com/blog/category/buying-tips/">Buying Tips</a> 263</li> 264 <li class="cat-item cat-item-11"><a href="https://www.freestoneproperties.com/blog/category/construction/">Construction</a> 265</li> 266 <li class="cat-item cat-item-10"><a href="https://www.freestoneproperties.com/blog/category/financing-mortgages/">Financing & Mortgages</a> 267</li> 268 <li class="cat-item cat-item-12"><a href="https://www.freestoneproperties.com/blog/category/neighborhoods-and-communities/">Neighborhoods and Communities</a> 269</li> 270 <li class="cat-item cat-item-6"><a href="https://www.freestoneproperties.com/blog/category/real-estate-marketing/">Real Estate Marketing</a> 271</li> 272 <li class="cat-item cat-item-7"><a href="https://www.freestoneproperties.com/blog/category/selling-tips/">Selling Tips</a> 273</li> 274 <li class="cat-item cat-item-29"><a href="https://www.freestoneproperties.com/blog/category/things-to-do/">Things to Do</a> 275</li> 276 <li class="cat-item cat-item-1"><a href="https://www.freestoneproperties.com/blog/category/uncategorized/">Uncategorized</a> 277</li> 278 </ul> 279 280 </div></section> 281<section id="custom_html-12" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"> <h3 class="featured_headline">
281What Clients Are Saying<span>Testimonials</span></h3> <div class="md_testimonials"> <div class="md_testimonials_cont"> <div class="md_testimonials_cont_wrap"> <div class="cta_icon_wrapper"><i class="fa fa-quote-left" aria-hidden="true"></i></div> <div class="md_testimonials_excerpt"><span class="md_testimonials_rightquote">"</span>We have bought and sold seven homes so far with these being located all over the United States, including Hawaii. During the buying and selling process,...<span> <a href="https://www.freestoneproperties.com/testimonials/jim-and-linda-w-black-mountain-nc/" class="md_morelink_in">continued</a></span><span class="md_testimonials_leftquote">"</span></div> <div class="md_testimonials_title_cont"><span class="md_testimonials_sigmark">- </span>Jim and Linda W., Black Mountain, NC</div> <div class="clearfix"></div> </div> </div></div> 282 283<a href="https://www.freestoneproperties.com/testimonials/" class="cta_button">View All</a></div></div></section> 284</aside></div></div></div><div class="home_feature_row home_feature_7"><div class="wrap"><section id="custom_html-23" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><h3 class="featured_headline">Subscribe & Stay Informed<span>Real Estate Newsletter</span></h3></div></div></section> 285<section id="gform_widget-2" class="widget gform_widget"><div class="widget-wrap"><link rel='stylesheet' id='gforms_reset_css-css' href='https://www.freestoneproperties.com/wp-content/plugins/gravityforms/legacy/css/formreset.min.css?ver=3.1.3' media='all' /> 286<link rel='stylesheet' id='gforms_formsmain_css-css' href='https://www.freestoneproperties.com/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css?ver=3.1.3' media='all' /> 287<link rel='stylesheet' id='gforms_ready_class_css-css' href='https://www.freestoneproperties.com/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css?ver=3.1.3' media='all' /> 288<link rel='stylesheet' id='gforms_browsers_css-css' href='https://www.freestoneproperties.com/wp-content/plugins/gravityforms/legacy/css/browsers.min.css?ver=3.1.3' media='all' />
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345<input 346 class="apbct_special_field apbct_email_id__gravity_form" 347 name="apbct__email_id__gravity_form" 348 aria-label="apbct__label_id__gravity_form" 349 type="text" size="30" maxlength="200" autocomplete="off" 350 value="" 351 /></form> 352 </div></div></section> 353</div></div><div class="footer-widgets"><div class="wrap"><div class="widget-area footer-widgets-1 footer-widget-area"><section id="custom_html-24" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><div class="iul_group icc_logo_group" style="margin-top:0;"> 354 <div class="fs_flex_container" style="margin-bottom:15px"> 355 <div class="icc_logo icc_logo1"> 356 <img src="https://www.freestoneproperties.com/wp-content/uploads/freeston-properties-logo.png" alt="Freestone logo" style="max-width:203px;"> 357 </div> 358 <div class="icc_logo icc_logo2"> 359 <img src="https://www.freestoneproperties.com/wp-content/uploads/howard-hanna-real-estate-logo.png" alt="Howard Hanna logo" style="max-width:203px;"> 360 </div> 361 </div> 362 <div class="fs_flex_container" style="margin-bottom:30px"> 363 <div class="icc_logo icc_logo3"> 364 <img src="https://www.freestoneproperties.com/wp-content/uploads/logo-leading.png" alt="Leading Real Estate Companies of the World logo" > 365 </div> 366 <div class="icc_logo icc_logo4"> 367 <img src="https://www.freestoneproperties.com/wp-content/uploads/luxury-portfolio-international-logo.png" alt="Luxury Portfolio International logo" > 368 </div> 369 </div> 370</div> 371 372<div class="agent_bio_tagline"><span class="idxc_no_break"><a href="tel:18284190444" class="hu_link hu_phone">(828) 419-0444</a></span><span class="separator_line">|</span><span class="idxc_no_break"><a href="https://www.freestoneproperties.com/contact-us/">Contact Us</a></span></div> 373<span class="icc_office_address">706 NC Highway 9</span><span class="separator_line">|</span><span class="icc_office_city">Black Mountain, NC 28711</span></div></div></section> 374<section id="simple-social-icons-2" class="widget simple-social-icons"><div class="widget-wrap"><ul class="alignleft"><li class="ssi-email"><a href="mailto:[email protected]" ><svg role="img" class="social-email" aria-labelledby="social-email-2"><title id="social-email-2">Email</title><use xlink:href="https://www.freestoneproperties.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-email"></use></svg></a></li><li class="ssi-facebook"><a href="https://www.facebook.com/freestoneproperties/" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-facebook" aria-labelledby="social-facebook-2"><title id="social-facebook-2">Facebook</title><use xlink:href="https://www.freestoneproperties.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-facebook"></use></svg></a></li><li class="ssi-instagram"><a href="https://www.instagram.com/ashevillemarketupdate" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-instagram" aria-labelledby="social-instagram-2"><title id="social-instagram-2">Instagram</title><use xlink:href="https://www.freestoneproperties.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-instagram"></use></svg></a></li><li class="ssi-linkedin"><a href="https://www.linkedin.com/company/freestone-properties?trk=public_profile_topcard-current-company" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-linkedin" aria-labelledby="social-linkedin-2"><title id="social-linkedin-2">LinkedIn</title><use xlink:href="https://www.freestoneproperties.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-linkedin"></use></svg></a></li><li class="ssi-youtube"><a href="https://www.youtube.com/@FreestonePropertiesnc" target="_blank" rel="noopener noreferrer"><svg role="img" class="social-youtube" aria-labelledby="social-youtube-2"><title id="social-youtube-2">YouTube</title><use xlink:href="https://www.freestoneproperties.com/wp-content/plugins/simple-social-icons/symbol-defs.svg#social-youtube"></use></svg></a></li></ul></div></section> 375<section id="custom_html-25" class="widget_text widget widget_custom_html"><div class="widget_text widget-wrap"><div class="textwidget custom-html-widget"><div id="re-logos-footer"> 376 <img src="https://www.freestoneproperties.com/wp-content/uploads/2018/10/re-logos-footer.jpg"> 377</div></div></div></section> 378</div></div></div><footer class="site-footer"><div class="wrap"> <p><a href="https://www.freestoneproperties.com/sitemap/">Sitemap</a> • <a href="https://www.freestoneproperties.com/privacy-policy/">Privacy Policy</a> • ©2026 All Rights Reserved </p> 379 </div></footer></div><img alt="Cleantalk Pixel" title="Cleantalk Pixel" id="apbct_pixel" style="display: none;" src="https://moderate6-v4.cleantalk.org/pixel/3a18bc375a6eed15178ba19706539989.gif">
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