1import{j as e}from"./vendor-react-B9zYIx_v.js";const d={title:"Actimel Immunity Walk",slug:"actimel-immunity-walk",client:"Actimel",year:"2021",role:"Design & Development",tech:["Kirby CMS","PHP","JavaScript","QR Codes"],tags:["Web Design","Development","Creative Technology"],intro:"An interactive walking experience for Actimel, developed together with Native Nation. Participants followed a route with QR codes that revealed fun facts about the immune system and bees.",image:"/projects/actimel/hero.webp",imageAlt:"Actimel Immunity Walk campaign"};function s(i){const t={h2:"h2",p:"p",...i.components},{CTA:a,FeatureList:l,ImageGrid:r,TwoColumn:c,VideoEmbed:o}=t;return a||n("CTA"),l||n("FeatureList"),r||n("ImageGrid"),c||n("TwoColumn"),o||n("VideoEmbed"),e.jsxs(e.Fragment,{children:[e.jsxs(c,{imagePosition:"left",imageAlt:"Immunity Walk website",imageSrc:"/projects/actimel/1.webp",children:[e.jsx(t.h2,{children:"Walk and learn"}),e.jsx(t.p,{children:"Join Actimel on the Immunity Walk: an interactive walk you can do together with your bubble. Follow the Actimel signs and scan the QR codes during your walk to discover cool facts about your immune system and bees."}),e.jsx(t.p,{children:"The website combined a walking route with educational content, where physical and digital elements blended together seamlessly."})]}),` 2`,e.jsx(l,{items:["QR code driven walking experience","Educational content about immunity","Campaign website with route map","Mobile-first design"]}),` 3`,e.jsx(t.h2,{children:"Impressions"}),` 4`,e.jsx(r,{images:[{src:"/projects/actimel/2.webp",alt:"Walking route page"},{src:"/projects/actimel/3.webp",alt:"QR code fun fact"}]}),` 5`,e.jsx(t.h2,{children:"Video"}),` 6`,e.jsx(o,{title:"Project video (mobile)",url:"https://player.vimeo.com/video/548127588"}),` 7`,e.jsx(o,{title:"Project video (desktop)",url:"https://player.vimeo.com/video/548127636"}),` 8`,e.jsx(a,{title:"A phygital campaign?",description:"We combine physical and digital experiences.",linkText:"Get in touch"})]})}function p(i={}){const{wrapper:t}=i.components||{};return t?e.jsx(t,{...i,children:e.jsx(s,{...i})}):s(i)}function n(i,t){throw new Error("Expected component `"+i+"` to be defined: you likely forgot to import, pass, or provide it.")}export{p as default,d as frontmatter};
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