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1<link rel="preload" href="/fonts/fonts.css" as="style"/><title>ARS MAGNA â коммÑникаÑионное BTL-агенÑÑÑво полного Ñикла в ÐоÑкве</title><meta name="description" content="ARS MAGNA â ÑоÑÑийÑкое BTL-агенÑÑÑво ÑоÑгового, поÑÑебиÑелÑÑкого и ÑобÑÑийного маÑкеÑинга. ÐÑганизаÑÐ¸Ñ Ð¼ÐµÑопÑиÑÑий, пÑомо-акÑий и маÑкеÑинговÑÑ
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1</head><body><div hidden=""><!--$--><!--/$--></div><header class="Header-module__hT0xxG__header"><div class="Header-module__hT0xxG__bar"><a class="Header-module__hT0xxG__logoLink" aria-label="ARS MAGNA â на главнÑÑ" href="/"><img src="/brand/logo/ars-magna-white.webp" alt="ARS MAGNA" class="Header-module__hT0xxG__logo" width="378" height="160"/></a><nav class="Header-module__hT0xxG__nav" aria-label="ÐÑÐ½Ð¾Ð²Ð½Ð°Ñ Ð½Ð°Ð²Ð¸Ð³Ð°ÑиÑ"><a class="Header-module__hT0xxG__navlink " href="/">ÐлавнаÑ</a><span class="Header-module__hT0xxG__hasDrop "><a class="Header-module__hT0xxG__navlink " href="/uslugi/">УÑлÑги<!-- --> <span aria-hidden="true">â¾</span></a><div class="Header-module__hT0xxG__drop"><div class="Header-module__hT0xxG__dropPanel"><a class="Header-module__hT0xxG__dropItem" href="/torgovyj-marketing/"><span class="Header-module__hT0xxG__dropName">ТоÑговÑй маÑкеÑинг</span></a><a class="Header-module__hT0xxG__dropItem" href="/potrebitelskij-marketing/"><span class="Header-module__hT0xxG__dropName">ÐоÑÑебиÑелÑÑкий маÑкеÑинг</span></a><a class="Header-module__hT0xxG__dropItem" href="/sobytijnyj-marketing/"><span class="Header-module__hT0xxG__dropName">СобÑÑийнÑй маÑкеÑинг</span></a><a class="Header-module__hT0xxG__dropItem" href="/autsorsing/"><span class="Header-module__hT0xxG__dropName">ÐÑÑÑоÑÑинг пеÑÑонала</span></a><a class="Header-module__hT0xxG__dropAll" href="/uslugi/">ÐÑе ÑÑлÑги â</a></div></div></span><a class="Header-module__hT0xxG__navlink " href="/keisy/">ÐейÑÑ</a><a class="Header-module__hT0xxG__navlink " href="/otzyvy-i-blagodarnosti/">ÐÑзÑвÑ</a><a class="Header-module__hT0xxG__navlink Header-module__hT0xxG__active" href="/blog/">Ðлог</a><a class="Header-module__hT0xxG__navlink " href="/vakansii/">ÐаканÑии</a><a class="Header-module__hT0xxG__navlink " href="/kontakty/">ÐонÑакÑÑ</a></nav><div class="Header-module__hT0xxG__ctaWrap"><a class="Header-module__hT0xxG__cta" href="/kontakty/">ÐбÑÑдиÑÑ Ð¿ÑоекÑ<!-- --> <span aria-hidden="true">â</span></a><button type="button" class="Header-module__hT0xxG__burger" aria-label="ÐÑкÑÑÑÑ Ð¼ÐµÐ½Ñ" aria-expanded="false"><span class="Header-module__hT0xxG__burgerBox "><span></span><span></span><span></span></span></button></div></div><div class="Header-module__hT0xxG__mobile "><button type="button" aria-label="ÐакÑÑÑÑ Ð¼ÐµÐ½Ñ" style="position:absolute;top:calc(env(safe-area-inset-top, 0px) + 20px);right:clamp(20px, 7vw, 48px);width:48px;height:48px;display:inline-flex;align-items:center;justify-content:center;background:transparent;border:none;color:var(--am-cloud);font-size:32px;line-height:1;padding:0;cursor:pointer;z-index:2">â</button><nav class="Header-module__hT0xxG__mobileNav" aria-label="ÐобилÑÐ½Ð°Ñ Ð½Ð°Ð²Ð¸Ð³Ð°ÑиÑ"><a class="Header-module__hT0xxG__mobileLink " href="/">ÐлавнаÑ</a><a class="Header-module__hT0xxG__mobileLink " href="/uslugi/">УÑлÑги</a><a class="Header-module__hT0xxG__mobileLink " href="/keisy/">ÐейÑÑ</a><a class="Header-module__hT0xxG__mobileLink " href="/otzyvy-i-blagodarnosti/">ÐÑзÑвÑ</a><a class="Header-module__hT0xxG__mobileLink Header-module__hT0xxG__active" href="/blog/">Ðлог</a><a class="Header-module__hT0xxG__mobileLink " href="/vakansii/">ÐаканÑии</a><a class="Header-module__hT0xxG__mobileLink " href="/kontakty/">ÐонÑакÑÑ</a><div class="Header-module__hT0xxG__mobileServices"><a class="Header-module__hT0xxG__mobileSub" href="/torgovyj-marketing/">ТоÑговÑй маÑкеÑинг</a><a class="Header-module__hT0xxG__mobileSub" href="/potrebitelskij-marketing/">ÐоÑÑебиÑелÑÑкий маÑкеÑинг</a><a class="Header-module__hT0xxG__mobileSub" href="/sobytijnyj-marketing/">СобÑÑийнÑй маÑкеÑинг</a><a class="Header-module__hT0xxG__mobileSub" href="/autsorsing/">ÐÑÑÑоÑÑинг пеÑÑонала</a></div><a class="Header-module__hT0xxG__mobileCta" href="/kontakty/">ÐбÑÑдиÑÑ Ð¿ÑоекÑ<!-- --> <span aria-hidden="true">â</span></a></nav></div></header><main>
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1<main id="page-blog"><section style="position:relative;margin-top:calc(-66px - clamp(12px,1.6vw,18px));min-height:clamp(440px,52vw,640px);display:flex;align-items:flex-end;overflow:hidden;background:var(--am-ink)"><img src="/wp-content/uploads/2023/04/12-1-jpg.webp" alt="Ðлог Ñекламного агенÑÑÑва ARS MAGNA" style="position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;opacity:0.72"/><div style="position:absolute;inset:0;background:linear-gradient(90deg, rgba(23,12,19,.9) 0%, rgba(23,12,19,.62) 40%, rgba(23,12,19,.28) 100%)"></div><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.6), rgba(23,12,19,0) 50%)"></div><span style="position:absolute;left:clamp(14px,2.4vw,30px);top:50%;transform:translateY(-50%) rotate(180deg);writing-mode:vertical-rl;font-family:var(--font-mono);font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:rgba(241,240,235,.62)">ÐобÑо пожаловаÑÑ Ð²</span><img src="/assets/icons/corner-tl.svg" alt="" style="position:absolute;top:clamp(20px,3vw,40px);right:clamp(24px,4vw,56px);width:28px;height:28px;opacity:0.7;filter:brightness(0) invert(1)"/><div style="position:relative;z-index:1;max-width:1200px;width:100%;margin:0 auto;padding:0 clamp(20px,5vw,56px) clamp(48px,6vw,84px);padding-left:clamp(56px,8vw,104px)"><div style="display:flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--am-crimson);margin-bottom:22px"><span style="width:40px;height:1px;background:var(--am-crimson)"></span>Ðлог</div><h1 style="font-family:var(--font-display);font-weight:900;text-transform:uppercase;letter-spacing:-.03em;line-height:0.92;font-size:clamp(2.4rem,6vw,4.8rem);margin:0;max-width:18ch;color:var(--am-cloud)">Ðлог Ñекламного <span style="font-family:var(--font-accent);font-style:italic;font-weight:600;text-transform:none;color:var(--am-crimson)">агенÑÑÑва</span></h1><p style="max-width:50ch;font-size:clamp(1.1rem,1.7vw,1.4rem);line-height:1.5;color:rgba(241,240,235,.86);margin:26px 0 0">ЧиÑайÑе, как ÑÑÑекÑивно пÑодвигаÑÑ Ñвой Ð±Ð¸Ð·Ð½ÐµÑ Ð¸ пÑивлекаÑÑ Ð½Ð¾Ð²ÑÑ
клиенÑов.</p></div></section><section style="padding-block:clamp(26px,3vw,40px);border-bottom:1px solid var(--border-hairline)"><div style="max-width:1200px;margin:0 auto;padding-inline:clamp(20px,5vw,56px);display:flex;align-items:center;flex-wrap:wrap;gap:12px"><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--text-muted);margin-right:6px">Ð¢ÐµÐ¼Ñ ÑÑаÑей</span><span style="font-family:var(--font-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--am-ink);border:1px solid var(--border-hairline);border-radius:999px;padding:8px 16px;background:var(--am-cloud-raise)">ТенденÑии ÑозниÑной ÑоÑговли</span><span style="font-family:var(--font-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--am-ink);border:1px solid var(--border-hairline);border-radius:999px;padding:8px 16px;background:var(--am-cloud-raise)">РозниÑнÑй маÑкеÑинг</span><span style="font-family:var(--font-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--am-ink);border:1px solid var(--border-hairline);border-radius:999px;padding:8px 16px;background:var(--am-cloud-raise)">ÐаÑкеÑинг Ð´Ð»Ñ Ð¿Ð¾ÐºÑпаÑелей</span><span style="font-family:var(--font-mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--am-ink);border:1px solid var(--border-hairline);border-radius:999px;padding:8px 16px;background:var(--am-cloud-raise)">ÐаÑкеÑинг в магазине</span></div></section><section style="padding-top:clamp(40px,5vw,68px);padding-bottom:var(--section-y)"><div style="max-width:1200px;margin:0 auto;padding-inline:clamp(20px,5vw,56px)"><div class="reveal rg BlogView-module__jnsZxW__postsGrid" style="display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(18px,2.4vw,28px)"><a class="am-postcard" style="cursor:pointer;display:flex;flex-direction:column;background:var(--am-cloud-raise);border:1px solid var(--border-hairline);border-radius:2px;overflow:hidden;min-height:300px;text-decoration:none;color:inherit;transition:transform .25s var(--ease-standard), box-shadow .25s var(--ease-standard)" href="/taktika-loyalnosti-k-brendu-dlya-fmgg-brendov/"><div style="position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--am-ink)"><img src="/wp-content/uploads/2023/04/6-2-min-jpg.webp" alt="ТакÑика лоÑлÑноÑÑи к бÑÐµÐ½Ð´Ñ Ð´Ð»Ñ FMCG-бÑендов" loading="lazy" style="width:100%;height:100%;object-fit:cover;display:block;opacity:0.92"/><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.55), rgba(23,12,19,0) 55%)"></div><span style="position:absolute;top:14px;left:16px;font-family:var(--font-display);font-weight:900;font-size:2rem;line-height:0.9;color:var(--am-cloud);letter-spacing:-.03em;text-shadow:0 2px 12px rgba(23,12,19,.5)">01</span><span style="position:absolute;top:18px;right:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--am-cloud);background:rgba(206,44,84,.92);padding:5px 9px;border-radius:2px">РозниÑнÑй маÑкеÑинг</span></div><div style="display:flex;flex-direction:column;gap:14px;padding:clamp(20px,2.4vw,28px);flex:1"><h2 style="font-family:var(--font-display);font-weight:800;letter-spacing:-.01em;line-height:1.08;font-size:clamp(1.15rem,1.7vw,1.45rem);margin:0">ТакÑика лоÑлÑноÑÑи к бÑÐµÐ½Ð´Ñ Ð´Ð»Ñ FMCG-бÑендов</h2><p style="margin:0;font-size:.98rem;line-height:1.5;color:var(--text-secondary)">Ð ÑÑой конкÑÑенÑной оÑÑаÑли кÑайне важно поддеÑживаÑÑ Ð»Ð¾ÑлÑнÑÑ
клиенÑов. У покÑпаÑелей ÑлиÑком много ваÑианÑов â ÑазбиÑаем, как добиÑÑÑÑ Ð¿ÑивеÑженноÑÑи бÑендÑ.</p><div style="margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:14px"><div style="display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)"><span>19.04.2023</span><span style="width:4px;height:4px;border-radius:999px;background:var(--am-crimson)"></span><span>7 мин</span></div><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--am-crimson);display:inline-flex;align-items:center;gap:7px">ЧиÑаÑÑ <span>â</span></span></div></div></a><a class="am-postcard" style="cursor:pointer;display:flex;flex-direction:column;background:var(--am-cloud-raise);border:1px solid var(--border-hairline);border-radius:2px;overflow:hidden;min-height:300px;text-decoration:none;color:inherit;transition:transform .25s var(--ease-standard), box-shadow .25s var(--ease-standard)" href="/kak-uvelichit-peshehodnyj-trafik-v-vashem-produktovom-magazine-luchshie-praktiki/"><div style="position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--am-ink)"><img src="/wp-content/uploads/2023/04/3.jpg" alt="Ðак ÑвелиÑиÑÑ Ð¿ÐµÑеÑ
однÑй ÑÑаÑик в пÑодÑкÑовом магазине" loading="lazy" style="width:100%;height:100%;object-fit:cover;display:block;opacity:0.92"/><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.55), rgba(23,12,19,0) 55%)"></div><span style="position:absolute;top:14px;left:16px;font-family:var(--font-display);font-weight:900;font-size:2rem;line-height:0.9;color:var(--am-cloud);letter-spacing:-.03em;text-shadow:0 2px 12px rgba(23,12,19,.5)">02</span><span style="position:absolute;top:18px;right:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--am-cloud);background:rgba(206,44,84,.92);padding:5px 9px;border-radius:2px">ÐаÑкеÑинг в магазине</span></div><div style="display:flex;flex-direction:column;gap:14px;padding:clamp(20px,2.4vw,28px);flex:1"><h2 style="font-family:var(--font-display);font-weight:800;letter-spacing:-.01em;line-height:1.08;font-size:clamp(1.15rem,1.7vw,1.45rem);margin:0">Ðак ÑвелиÑиÑÑ Ð¿ÐµÑеÑ
однÑй ÑÑаÑик в пÑодÑкÑовом магазине</h2><p style="margin:0;font-size:.98rem;line-height:1.5;color:var(--text-secondary)">ÐеÑеÑ
однÑй ÑÑаÑик â клÑÑевой показаÑÐµÐ»Ñ Ð¿Ñи опÑеделении обÑÑма пÑодаж. ÐÑÑÑие пÑакÑики пÑивлеÑÐµÐ½Ð¸Ñ Ð¸ ÑдеÑÐ¶Ð°Ð½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелей в ÑоÑговой ÑоÑке.</p><div style="margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:14px"><div style="display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)"><span>12.04.2023</span><span style="width:4px;height:4px;border-radius:999px;background:var(--am-crimson)"></span><span>9 мин</span></div><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--am-crimson);display:inline-flex;align-items:center;gap:7px">ЧиÑаÑÑ <span>â</span></span></div></div></a><a class="am-postcard" style="cursor:pointer;display:flex;flex-direction:column;background:var(--am-cloud-raise);border:1px solid var(--border-hairline);border-radius:2px;overflow:hidden;min-height:300px;text-decoration:none;color:inherit;transition:transform .25s var(--ease-standard), box-shadow .25s var(--ease-standard)" href="/rasskazyvanie-istorij-v-roznichnoj-torgovle-kak-sdelat-eto-pravilno-v-torgovoj-tochke/"><div style="position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--am-ink)"><img src="/wp-content/uploads/2023/04/group-35.jpg" alt="ÐовеÑÑвование иÑÑоÑий в ÑозниÑной ÑоÑговле" loading="lazy" style="width:100%;height:100%;object-fit:cover;display:block;opacity:0.92"/><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.55), rgba(23,12,19,0) 55%)"></div><span style="position:absolute;top:14px;left:16px;font-family:var(--font-display);font-weight:900;font-size:2rem;line-height:0.9;color:var(--am-cloud);letter-spacing:-.03em;text-shadow:0 2px 12px rgba(23,12,19,.5)">03</span><span style="position:absolute;top:18px;right:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--am-cloud);background:rgba(206,44,84,.92);padding:5px 9px;border-radius:2px">ÐаÑкеÑинг Ð´Ð»Ñ Ð¿Ð¾ÐºÑпаÑелей</span></div><div style="display:flex;flex-direction:column;gap:14px;padding:clamp(20px,2.4vw,28px);flex:1"><h2 style="font-family:var(--font-display);font-weight:800;letter-spacing:-.01em;line-height:1.08;font-size:clamp(1.15rem,1.7vw,1.45rem);margin:0">ÐовеÑÑвование иÑÑоÑий в ÑозниÑной ÑоÑговле</h2><p style="margin:0;font-size:.98rem;line-height:1.5;color:var(--text-secondary)">ÐÑе лÑбÑÑ Ð¸ÑÑоÑии. Ðак пÑавилÑно вÑÑÑÑоиÑÑ ÑÑоÑиÑеллинг бÑенда в ÑоÑговой ÑоÑке â на полке и в зоне пÑодаж.</p><div style="margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:14px"><div style="display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)"><span>12.04.2023</span><span style="width:4px;height:4px;border-radius:999px;background:var(--am-crimson)"></span><span>5 мин</span></div><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--am-crimson);display:inline-flex;align-items:center;gap:7px">ЧиÑаÑÑ <span>â</span></span></div></div></a><a class="am-postcard" style="cursor:pointer;display:flex;flex-direction:column;background:var(--am-cloud-raise);border:1px solid var(--border-hairline);border-radius:2px;overflow:hidden;min-height:300px;text-decoration:none;color:inherit;transition:transform .25s var(--ease-standard), box-shadow .25s var(--ease-standard)" href="/idei-dlya-roznichnoj-torgovli-chtoby-privlech-pokupatelej-v-magazine/"><div style="position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--am-ink)"><img src="/wp-content/uploads/2023/04/1-2-1.jpg" alt="Ðдеи ÑозниÑной ÑоÑговли Ð´Ð»Ñ Ð¿ÑивлеÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелей" loading="lazy" style="width:100%;height:100%;object-fit:cover;display:block;opacity:0.92"/><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.55), rgba(23,12,19,0) 55%)"></div><span style="position:absolute;top:14px;left:16px;font-family:var(--font-display);font-weight:900;font-size:2rem;line-height:0.9;color:var(--am-cloud);letter-spacing:-.03em;text-shadow:0 2px 12px rgba(23,12,19,.5)">04</span><span style="position:absolute;top:18px;right:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--am-cloud);background:rgba(206,44,84,.92);padding:5px 9px;border-radius:2px">ТенденÑии ÑозниÑной ÑоÑговли</span></div><div style="display:flex;flex-direction:column;gap:14px;padding:clamp(20px,2.4vw,28px);flex:1"><h2 style="font-family:var(--font-display);font-weight:800;letter-spacing:-.01em;line-height:1.08;font-size:clamp(1.15rem,1.7vw,1.45rem);margin:0">Ðдеи ÑозниÑной ÑоÑговли Ð´Ð»Ñ Ð¿ÑивлеÑÐµÐ½Ð¸Ñ Ð¿Ð¾ÐºÑпаÑелей</h2><p style="margin:0;font-size:.98rem;line-height:1.5;color:var(--text-secondary)">ТоÑговÑе диÑплеи игÑаÑÑ ÐºÐ»ÑÑевÑÑ ÑÐ¾Ð»Ñ Ð² пÑивлеÑении и вовлеÑении клиенÑов. ХоÑоÑо ÑпÑоекÑиÑованнÑй диÑплей ÑоздаÑÑ Ð·Ð°Ð¿Ð¾Ð¼Ð¸Ð½Ð°ÑÑийÑÑ Ð¾Ð¿ÑÑ Ð¿Ð¾ÐºÑпок.</p><div style="margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:14px"><div style="display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)"><span>11.04.2023</span><span style="width:4px;height:4px;border-radius:999px;background:var(--am-crimson)"></span><span>11 мин</span></div><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--am-crimson);display:inline-flex;align-items:center;gap:7px">ЧиÑаÑÑ <span>â</span></span></div></div></a><a class="am-postcard" style="cursor:pointer;display:flex;flex-direction:column;background:var(--am-cloud-raise);border:1px solid var(--border-hairline);border-radius:2px;overflow:hidden;min-height:300px;text-decoration:none;color:inherit;transition:transform .25s var(--ease-standard), box-shadow .25s var(--ease-standard)" href="/fotoaudit-torgovyh-tochek/"><div style="position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--am-ink)"><img src="/assets/blog/fotoaudit/hero.webp" alt="ФоÑоаÑÐ´Ð¸Ñ ÑоÑговÑÑ
ÑоÑек" loading="lazy" style="width:100%;height:100%;object-fit:cover;display:block;opacity:0.92"/><div style="position:absolute;inset:0;background:linear-gradient(to top, rgba(23,12,19,.55), rgba(23,12,19,0) 55%)"></div><span style="position:absolute;top:14px;left:16px;font-family:var(--font-display);font-weight:900;font-size:2rem;line-height:0.9;color:var(--am-cloud);letter-spacing:-.03em;text-shadow:0 2px 12px rgba(23,12,19,.5)">05</span><span style="position:absolute;top:18px;right:16px;font-family:var(--font-mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--am-cloud);background:rgba(206,44,84,.92);padding:5px 9px;border-radius:2px">ÐаÑкеÑинг в магазине</span></div><div style="display:flex;flex-direction:column;gap:14px;padding:clamp(20px,2.4vw,28px);flex:1"><h2 style="font-family:var(--font-display);font-weight:800;letter-spacing:-.01em;line-height:1.08;font-size:clamp(1.15rem,1.7vw,1
1.45rem);margin:0">ФоÑоаÑÐ´Ð¸Ñ ÑоÑговÑÑ
ÑоÑек</h2><p style="margin:0;font-size:.98rem;line-height:1.5;color:var(--text-secondary)">РегионалÑнÑй Ð¼ÐµÐ½ÐµÐ´Ð¶ÐµÑ Ð´Ð¾ÐºÐ»Ð°Ð´ÑÐ²Ð°ÐµÑ Â«Ð²ÑÑ Ð²Ñполнено» â а ÑеалÑное ÑооÑвеÑÑÑвие ÑÑандаÑÑам 55â65%. РазбиÑаем, как ÑоÑоаÑÐ´Ð¸Ñ Ð²ÑкÑÑÐ²Ð°ÐµÑ Ð¿Ð¾ÑеÑи пÑодаж и деÑÐ¶Ð¸Ñ ÑÑандаÑÑ Ð½Ð° ÑоÑнÑÑ
ÑоÑек.</p><div style="margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:14px"><div style="display:flex;align-items:center;gap:14px;font-family:var(--font-mono);font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted)"><span>27.07.2026</span><span style="width:4px;height:4px;border-radius:999px;background:var(--am-crimson)"></span><span>7 мин</span></div><span style="font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--am-crimson);display:inline-flex;align-items:center;gap:7px">ЧиÑаÑÑ <span>â</span></span></div></div></a></div></div></section><section style="padding-bottom:var(--section-y)"><div style="max-width:1200px;margin:0 auto;padding-inline:clamp(20px,5vw,56px)"><div class="reveal BlogView-module__jnsZxW__newsletter" style="position:relative;overflow:hidden;background:var(--am-ink);color:var(--am-cloud);border-radius:4px;padding:clamp(36px,5vw,64px) clamp(28px,5vw,72px);display:flex;flex-wrap:wrap;gap:clamp(24px,4vw,56px);align-items:center;justify-content:space-between"><img src="/assets/kv/figure-nike.png" alt="" aria-hidden="true" style="position:absolute;top:50%;right:2%;transform:translateY(-50%);height:150%;width:auto;opacity:0.12;filter:grayscale(1) brightness(1.1) contrast(1.04);-webkit-mask-image:linear-gradient(to left, #000 40%, transparent 92%);mask-image:linear-gradient(to left, #000 40%, transparent 92%);pointer-events:none"/><div style="position:relative;z-index:1;max-width:38ch"><div style="display:flex;align-items:center;gap:10px;font-family:var(--font-mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--am-crimson);margin-bottom:18px"><span style="width:40px;height:1px;background:var(--am-crimson)"></span>РаÑÑÑлка</div><h2 style="font-family:var(--font-display);font-weight:800;text-transform:uppercase;letter-spacing:-.02em;line-height:1.04;font-size:clamp(1.6rem,3vw,2.5rem);margin:0">ÐовоÑÑи, идеи и <span style="font-family:var(--font-accent);font-style:italic;font-weight:600;text-transform:none;color:var(--am-crimson)">ÑазбоÑÑ</span></h2><p style="margin:18px 0 0;font-size:1.05rem;line-height:1.55;color:rgba(241,240,235,.78)">ÐодпиÑиÑеÑÑ Ð½Ð° оповеÑÐµÐ½Ð¸Ñ Ð¾ новÑÑ
ÑÑаÑÑÑÑ
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агенÑÑÑва â без Ñпама, ÑолÑко по делÑ.</p></div><form style="position:relative;z-index:1;display:flex;flex-wrap:wrap;gap:12px;align-items:center;flex:1;min-width:280px;max-width:440px"><input type="email" required="" placeholder="ÐÐ°Ñ e-mail" style="flex:1;
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