1<!DOCTYPE html><html lang="en" class="__variable_94d495 h-full antialiased"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/12084922609e6532-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/22539d17f3707926-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/b1dca2a5d44fc7a4-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/c6d20a6ba91d97e6-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/d3f699aba1c81be7-s.p.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" as="image" href="/alchemy-logo-white.svg"/><link rel="stylesheet" href="/_next/static/css/76be70e8402022b1.css?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-891bf8c4316ee29a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY"/>
1<script src="/_next/static/chunks/4bd1b696-182b6b13bdad92e3.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/1255-f740f29db5d31fe8.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/main-app-b7ac91ae224968d9.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/app/news/page-0636055555b8602a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/5668-8526370b668c5e57.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<script src="/_next/static/chunks/app/page-b366a1f0186416af.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" async=""></script>
1<meta name="next-size-adjust" content=""/><title>Brand & Marketing Insights for SMEs | Alchemy</title><meta name="description" content="Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow."/><meta name="robots" content="index, follow"/><meta name="googlebot" content="index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1"/><link rel="canonical" href="https://alchemybranding.studio/news"/><meta property="og:title" content="Brand & Marketing Insights for SMEs"/><meta property="og:description" content="Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow."/><meta property="og:url" content="https://alchemybranding.studio/news"/><meta property="og:site_name" content="Alchemy Branding Studio"/><meta property="og:image" content="https://alchemybranding.studio/opengraph-image"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Brand & Marketing Insights for SMEs"/><meta name="twitter:description" content="Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow."/><meta name="twitter:image" content="https://alchemybranding.studio/opengraph-image"/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><link rel="icon" href="/icon.svg?5f8bc23870cf36a6" type="image/svg+xml" sizes="any"/><link rel="apple-touch-icon" href="/apple-icon.png?c22cb7efe4900e0b" type="image/png" sizes="180x180"/><link rel="stylesheet" href="https://use.typekit.net/vhr5zqe.css"/>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Alchemy Branding Studio","url":"https://alchemybranding.studio","logo":"https://alchemybranding.studio/alchemy-logo-white.svg","description":"Brand strategy, design and animation for ambitious businesses.","email":"[email protected]","sameAs":["https://www.facebook.com/alchemybrandingstudio","https://www.instagram.com/alchemybrandingstudio","https://www.linkedin.com/company/alchemy-branding-studio","https://vimeo.com/alchemybrandingstudio","https://www.youtube.com/@alchemybrandingstudio","https://www.tiktok.com/@jessalchemy"]}</script>
1<script type="application/ld+json">{"@context":"https://schema.org","@type":["LocalBusiness","ProfessionalService"],"name":"Alchemy Branding Studio","url":"https://alchemybranding.studio","image":"https://alchemybranding.studio/opengraph-image","description":"Brand strategy, design and animation for ambitious businesses.","email":"[email protected]","telephone":"+447734794779","address":{"@type":"PostalAddress","addressCountry":"GB","addressRegion":"Wales","addressLocality":"Abergavenny"},"priceRange":"££££","areaServed":[{"@type":"City","name":"Cardiff"},{"@type":"City","name":"Newport"},{"@type":"City","name":"Bristol"},{"@type":"AdministrativeArea","name":"Monmouthshire"},{"@type":"AdministrativeArea","name":"Wales"}],"sameAs":["https://www.facebook.com/alchemybrandingstudio","https://www.instagram.com/alchemybrandingstudio","https://www.linkedin.com/company/alchemy-branding-studio","https://vimeo.com/alchemybrandingstudio","https://www.youtube.com/@alchemybrandingstudio","https://www.tiktok.com/@jessalchemy"]}</script>
1<script src="/_next/static/chunks/polyfills-42372ed130431b0a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" noModule=""></script>
1</head><body class="bg-dawn text-white min-h-full flex flex-col"><div hidden=""><!--$--><!--/$--></div><header class="fixed top-0 inset-x-0 z-50 h-16 md:h-[72px] transition-colors duration-200 bg-dawn"><div class="h-full max-w-7xl mx-auto px-6 md:px-10 flex items-center justify-between"><a class="flex items-center" aria-label="Alchemy Branding Studio home" href="/"><img alt="Alchemy Branding Studio" width="128" height="32" decoding="async" data-nimg="1" class="h-8 w-auto" style="color:transparent" src="/alchemy-logo-white.svg"/></a><nav class="hidden lg:flex items-center gap-8" aria-label="Primary"><a class="text-[0.9375rem] font-medium transition-colors duration-200 text-white hover:text-dragon-fire" href="/about">About</a><a class="text-[0.9375rem] font-medium transition-colors duration-200 text-white hover:text-dragon-fire" href="/portfolio">Work</a><a class="text-[0.9375rem] font-medium transition-colors duration-200 text-white hover:text-dragon-fire" href="/services">Services</a><a class="text-[0.9375rem] font-medium transition-colors duration-200 text-dragon-fire" href="/news">Insights</a><a href="https://www.brandtoscale.co.uk" target="_blank" rel="noopener noreferrer" class="text-[0.9375rem] font-medium transition-colors duration-200 text-white hover:text-dragon-fire">Podcast</a><a class="text-[0.9375rem] font-medium transition-colors duration-200 text-white hover:text-dragon-fire" href="/contact">Contact</a></nav><div class="hidden lg:flex items-center gap-4"><a href="https://wa.me/447734794779" target="_blank" rel="noopener noreferrer" aria-label="Message us on WhatsApp" class="inline-flex items-center justify-center w-10 h-10 rounded-full bg-[#25D366] text-white transition-transform duration-200 hover:scale-105 hover:bg-[#1ebe5b] focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-[#25D366]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="w-5 h-5"><path d="M20.5 12a8.5 8.5 0 0 1-12.6 7.4L3.5 20.5l1.1-4.3A8.5 8.5 0 1 1 20.5 12Z"></path><path d="M8.5 9.5c0 4 3.5 6.5 5.5 6.5.7 0 1.4-.2 1.9-.6.3-.2.3-.6 0-.9l-1-1c-.2-.2-.5-.2-.7 0-.4.3-.9.2-1.2 0-1-.7-1.7-1.5-2.2-2.6-.1-.3 0-.7.3-.9l.4-.3c.2-.2.3-.5.1-.8L10.5 7.7c-.2-.3-.6-.3-.9-.1-.5.4-.9 1-1.1 1.9Z"></path></svg></a><a href="https://app.usemotion.com/meet/dave-morgan/discovery-call" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-5 py-2.5 text-[0.8125rem] bg-dragon-fire text-dawn hover:bg-fire-80">Book a Call</a></div><button type="button" aria-label="Open menu" aria-expanded="false" aria-controls="mobile-menu" class="lg:hidden text-white hover:text-dragon-fire transition-colors duration-200 p-2 -mr-2"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="w-6 h-6"><path d="M4 7h16M4 17h16"></path></svg></button></div></header><div id="mobile-menu" class="fixed inset-0 z-[60] bg-dawn lg:hidden transition-opacity duration-300 opacity-0 pointer-events-none" aria-hidden="true"><div class="h-full flex flex-col"><div class="h-16 px-6 flex items-center justify-between"><a class="flex items-center" aria-label="Alchemy Branding Studio home" href="/"><img alt="Alchemy Branding Studio" loading="lazy" width="156" height="32" decoding="async" data-nimg="1" class="h-8 w-auto" style="color:transparent" src="/alchemy-logo-white.svg"/></a><button type="button" aria-label="Close menu" class="text-white hover:text-dragon-fire transition-colors duration-200 p-2 -mr-2"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="w-6 h-6"><path d="M6 6l12 12M18 6L6 18"></path></svg></button></div><nav class="flex-1 flex flex-col items-start gap-6 px-8 pt-12" aria-label="Primary mobile"><a class="text-[2rem] font-bold leading-none transition-colors duration-200 text-white hover:text-dragon-fire" href="/about">About</a><a class="text-[2rem] font-bold leading-none transition-colors duration-200 text-white hover:text-dragon-fire" href="/portfolio">Work</a><a class="text-[2rem] font-bold leading-none transition-colors duration-200 text-white hover:text-dragon-fire" href="/services">Services</a><a class="text-[2rem] font-bold leading-none transition-colors duration-200 text-dragon-fire" href="/news">Insights</a><a href="https://www.brandtoscale.co.uk" target="_blank" rel="noopener noreferrer" class="text-[2rem] font-bold leading-none transition-colors duration-200 text-white hover:text-dragon-fire">Podcast</a><a class="text-[2rem] font-bold leading-none transition-colors duration-200 text-white hover:text-dragon-fire" href="/contact">Contact</a></nav><div class="px-8 pb-12 flex flex-col gap-4"><a href="https://wa.me/447734794779" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-3 text-white hover:text-dragon-fire transition-colors duration-200"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="w-5 h-5"><path d="M20.5 12a8.5 8.5 0 0 1-12.6 7.4L3.5 20.5l1.1-4.3A8.5 8.5 0 1 1 20.5 12Z"></path><path d="M8.5 9.5c0 4 3.5 6.5 5.5 6.5.7 0 1.4-.2 1.9-.6.3-.2.3-.6 0-.9l-1-1c-.2-.2-.5-.2-.7 0-.4.3-.9.2-1.2 0-1-.7-1.7-1.5-2.2-2.6-.1-.3 0-.7.3-.9l.4-.3c.2-.2.3-.5.1-.8L10.5 7.7c-.2-.3-.6-.3-.9-.1-.5.4-.9 1-1.1 1.9Z"></path></svg><span class="text-[0.9375rem] font-medium">WhatsApp</span></a><a href="https://app.usemotion.com/meet/dave-morgan/discovery-call" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dragon-fire text-dawn hover:bg-fire-80">
1Book a Call</a></div></div></div><main tabindex="-1" class="flex-1 outline-none"><section class="bg-dawn pt-[160px] md:pt-[200px] pb-[80px]"><div class="max-w-7xl mx-auto px-6 md:px-10"><p class="text-[0.8rem] font-medium uppercase tracking-[0.12em] text-dragon-fire">Insights</p><h1 class="font-display text-display mt-4 max-w-5xl leading-[1.04]"><span class="text-white">Thinking,</span> <span class="text-dusk italic">in writing.</span></h1><p class="mt-8 max-w-2xl text-[1.125rem] leading-[1.7] text-white/65">Notes from inside the studio: strategy, positioning, brand systems, motion, and the everyday craft of making businesses sound like themselves.</p></div></section><section class="bg-dawn pb-[120px]"><div class="max-w-7xl mx-auto px-6 md:px-10"><div><div role="tablist" aria-label="Filter by category" class="flex flex-wrap items-center gap-2 mb-10"><button type="button" role="tab" aria-selected="true" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dragon-fire text-dawn">All</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Team</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Brand Strategy</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Growth & Leadership</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Studio News</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Brand Identity</button><button type="button" role="tab" aria-selected="false" class="rounded-full px-4 py-2 text-[0.8125rem] font-bold uppercase tracking-[0.08em] transition-colors duration-200 bg-dawn-80 text-white/60 hover:bg-dawn-60 hover:text-white border border-dawn-60">Animation & Video</button></div><ul class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-6"><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/brand-identity-vs-brand-strategy"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave and Jess at a kitchen table, working through a planning sheet together." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand identity vs brand strategy: what each one decides</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Strategy decides who the business is for and what it stands for. Identity is how those decisions look and sound. What each one produces, and which to buy first.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">23 September 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/founder-shaped-business"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan at the studio table, turned away from his laptop." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41baab61510f03a070c83d29c8674a273ac21e74-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Growth & Leadership</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">The business only existed in my head</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Five things went wrong at my last company. Three of them were the same thing: a plan that never left my own head.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">16 September 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/do-your-own-brand-strategy"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan running a brand workshop." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Can you do your own brand strategy?</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">When you can do your own brand strategy and when you cannot. Four tests that settle it, from a studio that sells the alternative.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">2 September 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/small-business-brand-story-examples"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan in the Alchemy studio." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Small business brand story examples: seven from businesses your size</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Seven small business brand story examples from owner-run businesses, organised by where each one found its story. No Airbnb, no Nike.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">1 September 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/brand-story-vs-brand-narrative-vs-brand-messaging"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan and the team at a whiteboard during a brand workshop" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fcc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand story, brand narrative, brand messaging: which one is actually missing</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Brand story, brand narrative and brand messaging are three different jobs behind one word. Three tests to work out which one your business is missing, and what buying the wrong one costs.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">25 August 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/brand-story-framework"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan speaking on a panel at a Talk Event in Cardiff." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand Story Framework: The Structure That Holds Up</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">A brand story framework taken out of real client documents rather than borrowed from someone else's book. Four layers, the positioning formula we build against, and the three places it fails.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">19 August 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/how-to-write-a-brand-story"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Dave Morgan in the Alchemy studio, with the article title how to write a brand story without inventing one" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d
1726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F98083dfd81fecd27bc7187d4f699bd2ba2b2d726-1920x1080.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">How to Write a Brand Story</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">The process I use to pull a brand story out of a business that is certain it does not have one. Seven steps, five worked examples, and where it goes wrong.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">12 August 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/why-your-sales-team-should-be-in-the-brand-strategy-workshop"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Why your sales team should be in the brand strategy workshop" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Why your sales team should be in the brand strategy workshop</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most brand strategy is written in a room your sales team never enters. The people testing your language against real buyers every week have the evidence your positioning needs.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">28 July 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/positioning-as-commercial-infrastructure"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="The Alchemy Journal cover for 'Positioning as commercial infrastructure'," loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fe1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Positioning as commercial infrastructure: why "for everyone" costs you margin</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Staying open to everyone feels like caution, but it erodes your margin, stalls referrals and forces you to compete on price. Positioning is commercial infrastructure, read off what a business refuses.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">6 July 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/brand-strategy-versus-branding"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Branding strategy or just branding - Alchemy branding studio" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand strategy versus branding: how to tell which one you bought</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most businesses pay for branding while believing they commissioned brand strategy. Here is a simple test that tells the two apart, and why the difference decides what your business says no to.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">5 July 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/what-really-scales-a-business-tom-wood"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Tom Wood Podcast" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F960348e19a9321a0312a853c3f274c0818f82eb4-1496x785.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Growth & Leadership</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Eight acquisitions, sevenfold growth: the one thing Tom Wood says matters most</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">He scaled a business sevenfold and completed eight acquisitions. Ask Tom Wood the one thing he'd never be without and it isn't strategy or tech, it's people.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">26 June 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/outgrown-your-brand-five-questions"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Outgrown your brand?" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Outgrown your brand? Five questions every growing business should ask</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Your business has evolved, but has your brand kept up? Five honest questions to help you tell whether your positioning, website and messaging have fallen behind the business you've become.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">22 June 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/our-new-website-is-live"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="New Alchemy website on a laptop." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Studio News</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Our new website is live</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Our new website is live: a sharper look, a clearer voice and a broader offering. Why we rebuilt it, what our last business taught us about moving faster, and an honest take on using AI well.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">17 June 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/the-forgotten-part-of-sales-training-why-listening-beats-logic"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="The Forgotten Part of Sales Training: Why Listening Beats Logic" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Growth & Leadership</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">The Forgotten Part of Sales Training: Why Listening Beats Logic</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Sales training often focuses on persuasion; the perfect pitch, the confident close. But thereâs a quieter, far more powerful skill thatâs rarely taught properly. Listening.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">5 June 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/what-failure-taught-me-about-building-a-business"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Tiny Wizard Team - 2023" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Growth & Leadership</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">What failure taught me about building a business</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">The honest version of my business story: building a creative agency with Dave, closing it in December 2023, and the five things it taught me.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">4 June 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/your-audience-doesnt-need-the-whole-story-they-need-the-right-brand-messaging"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="The right brand messaging." loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fbd933108df8253de38b90007979d82cd877a54d4-5472x3648.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Your audience doesn't need the whole story, they need the right brand messaging</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most owners can explain everything they do. The trouble is it does not all matter first. How to translate complex business thinking into brand messaging people understand, remember and act on.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">28 May 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/everyone-wants-growth-hardly-anyone-builds-the-conditions-for-it"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Jessica Morgan - Alchemy Branding" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Growth & Leadership</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Everyone wants growth. Hardly anyone builds the conditions for it.</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Growth is far more sensitive to the conditions people work in than the effort they put in. On why clarity beats activity, and the conditions that make growth repeatable rather than down to luck.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">5 February 2026</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/the-cost-of-inconsistent-branding"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="We help you maintain real alignment" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ffcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">The cost of inconsistent branding</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Inconsistent branding is rarely a design problem. It is a clarity problem, and it costs you in three places.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">16 November 2025</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/rebrand-your-business-with-a-strong-branding-strategy"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Rebrand your business with a strong branding strategy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Rebrand your business with a strong branding strategy</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most businesses reach a point where the brand no longer matches the business they have become. Here is when a rebrand is the right call, what it actually involves, and why strategy has to come first.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">1 September 2025</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/beyond-the-logo-what-brand-strategy-actually-means-for-scaling"><div class="relative aspect-video overflow-hidden bg-dawn">
1<img alt="Beyond the logo" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fa282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Beyond the logo: what brand strategy means for scaling</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most businesses start with a logo. The ones that scale start with strategy. Here is what brand strategy actually covers, the five pillars we build on, and why it matters more as you grow.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">14 July 2025</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/the-importance-of-sme-brand-strategy-for-growth-and-loyalty"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Illustrated graphic showing the elements of an SME brand strategy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Why SMEs need brand strategy more, not less</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Brand strategy gets bumped down the SME priority list for the same reason it shouldn't. Here's where the absence bites, what changes when you fix it, and how to do the work on a small-business budget.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">13 November 2024</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/discover-the-key-differences-between-brand-identity-strategy-and-marketing-strategy-for-long-term-success-and-immediate-impact"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Brand Strategy vs Marketing Strategy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Feefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand Strategy vs Marketing Strategy: the long game and the short game</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Brand strategy shapes who you are over the long term. Marketing strategy converts that brand into pipeline. Here's how the two work together.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">15 March 2024</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/a-complete-guide-to-designing-an-effective-brand-identity-to-help-companies-stand-out-drive-loyalty-and-shape-market-perception"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="A complete guide to designing an effective brand identity " loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">A practical guide to designing a brand identity that holds up</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Brand identity is the visible, audible and emotional surface of your strategy. Built well, it makes you recognisable, gives your team a shared language, and earns trust before the sales call.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">15 March 2024</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/master-brand-identity-vs-image-actionable-tips"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Illustrated diagram showing the relationship between brand identity " loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand identity vs brand image: the gap is the work</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Brand identity is what you set. Brand image is what people perceive. The gap between them is the actual branding work, and most marketing problems are gap problems in disguise.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">3 February 2024</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/quality-over-cost-the-smart-investment-in-animated-explainer-videos"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Still frame from an animated explainer video showing bespoke illustration and brand-led design work" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Animation & Video</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Quality over cost: the smart investment in animated explainer videos</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">An animated explainer is a positioning call, not a budget call. The cheap version usually costs more by the end of its (short) life. </p><p class="mt-3 text-[0.8rem] font-medium text-white/35">15 November 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/5-brand-strategy-exercises-you-can-do-for-free"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="5 Brand Strategy Exercises You Can Do for Free" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand Workshop Outline: The Running Order and Five Exercises</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">The agenda I use to run a brand strategy workshop, the five exercises that do most of the work, and the four ways they go wrong.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">17 October 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/your-logo-cheat-sheet-how-to-use-logo-file-formats"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Your Logo Cheat Sheet: How To Use Logo File Formats" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Your Logo Cheat Sheet: How To Use Logo File Formats</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">AI, EPS, PDF, JPG, PNG, SVG: what each logo file format actually does and which one to use where. The cheat sheet for everyone who isn't a designer.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">13 October 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/five-reasons-no-one-will-read-your-annual-report-and-what-you-can-do-about-it"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="five-reasons-no-one-will-read-your-annual-report-and-what-you-can-do-about-it" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Five reasons no one will read your annual report</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Annual reports get a bad rap, and not without reason. Long, dense, built for an audience that was already going to read them. Here's how to fix the five things that stop everyone else from engaging.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">2 October 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/the-power-and-necessity-of-brand-discovery-workshops"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Three people around a workshop table reviewing strategy notes during an Alchemy brand discovery session" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b
16e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fb72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Brand Discovery Workshop: What It Actually Does</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">A brand discovery workshop is the working session that should happen before any design. Get the leadership team in a room, pressure-test what the brand stands for, and leave with answers.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">16 July 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/5-examples-of-tech-firms-killing-it-with-brand-driven-animated-storytelling"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="5 examples of tech firms killing it with brand-driven animated storytelling " loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Fd77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Animation & Video</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">5 examples of tech firms killing it with brand-driven animated storytelling</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Humans are hard-wired for storytelling. Five tech brands, Slack, Headspace, Pendo, Spline and Eero, that get it absolutely right with animated content that puts the customer at the heart of the story.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">2 June 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/amazing-2d-animation-styles-with-examples-and-why-they-work"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Ten 2D animation styles (with examples) and why they work" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F41af2135b7f95b013497f26b7196d24c44899011-1499x1000.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Animation & Video</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Ten 2D animation styles (with examples) and why they work</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Ten 2D animation styles we use most often: kinetic typography, vibrant nostalgia, motion graphics, monochrome, character, explainer, isometric, pixel art, vector and mix-and-match. </p><p class="mt-3 text-[0.8rem] font-medium text-white/35">23 March 2023</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/the-10-best-brand-storytelling-examples"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="The 10 Best Brand Storytelling Examples" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F03000933994268c82b5204f315024bd84bb15592-1024x565.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Strategy</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">The 10 Best Brand Storytelling Examples</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Ten brand storytelling examples worth copying, from Airbnb to a Welsh gym, plus the three tests every brand story has to pass.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">25 October 2022</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/5-reasons-brand-identity-guidelines-are-so-important-for-brands"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Studio shot of brand identity documents and design materials laid out on a desk" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Brand Identity</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">5 reasons brand identity guidelines are so important</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">You've inherited a brand and the only asset is an elderly JPG of the logo. This is the case for brand identity guidelines that nobody talks about: the work is mostly invisible until it isn't there.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">22 September 2022</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/our-work-for-the-tom-channon-safety-campaign-safety-advice-after-teens-death"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Still from the animated video produced for the Tom Channon safety campaign" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Animation & Video</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">The Tom Channon safety campaign: Stay Aware, Stay Safe, Stay Together</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">In June 2022 we launched Stay Aware, Stay Safe, Stay Together: the animated education pack made with the Channon family to help young people on their first independent trips look out for each other.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">13 June 2022</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/why-dogs-are-the-best-office-companions"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="Ruby and Indy" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2F249c7d2aa713e1342098602f737017a8147ddb38-1024x768.jpg%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Team</span><h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">Why dogs are the best office companions</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">A guest post from Ruby Morgan, Head of Sleep and Snacks at Alchemy: why office dogs make better colleagues than most humans, and how to tell if your studio is ready for one.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">20 May 2022</p></div></a></li><li><a class="group block h-full rounded-card bg-dawn-80 border border-dawn-60 overflow-hidden transition-colors duration-200 hover:border-dragon-fire/60" href="/how-style-frames-can-help-you-meet-your-video-deadline"><div class="relative aspect-video overflow-hidden bg-dawn"><img alt="A finished animation style frame showing a designed scene used to lock in the visual direction before animation begins" loading="lazy" decoding="async" data-nimg="fill" class="object-cover transition-transform duration-400 ease-out group-hover:scale-[1.04]" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="(min-width: 1024px) 33vw, (min-width: 640px) 50vw, 100vw" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=256&q=75 256w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=384&q=75 384w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fkr13x7nd%2Fproduction%2Ff88274bc08315ee7adfa006583233831593d344f-1024x756.png%3Fw%3D800%26auto%3Dformat&w=3840&q=75"/></div><div class="p-6"><span class="inline-block rounded-full bg-dragon-fire px-2.5 py-0.5 text-[0.7rem] font-bold uppercase tracking-wider text-white">Animation & Video</span>
1<h3 class="mt-3 text-white font-bold text-[1.125rem] leading-[1.3] transition-colors duration-200 group-hover:text-dragon-fire">What is a style frame, and why it saves the deadline</h3><p class="mt-2 text-[0.9rem] leading-[1.6] text-white/55 line-clamp-2">Most animation projects that slip do so because the visual direction wasn't pinned down before animation began. Style frames are the stage where that gets fixed, and the deadline gets saved.</p><p class="mt-3 text-[0.8rem] font-medium text-white/35">5 April 2022</p></div></a></li></ul></div></div></section><section aria-labelledby="final-cta-heading" class="bg-dragon-fire py-[120px]"><div class="max-w-3xl mx-auto px-6 md:px-10 text-center"><h2 id="final-cta-heading" class="font-display text-h2 text-dawn">Ready to apply this to your brand?</h2><p class="mt-6 max-w-md mx-auto text-dawn text-[1rem] leading-[1.6]">Book a discovery call. We'll talk through where you're at, what's not working, and whether the workshop's right for you.</p><div class="mt-10 flex flex-wrap items-center justify-center gap-4"><a href="https://app.usemotion.com/meet/dave-morgan/discovery-call" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dawn text-white hover:bg-dawn-80">Book a call</a><a class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-transparent text-dawn border border-dawn hover:bg-dawn hover:text-dragon-fire" href="/contact">Send a brief</a></div></div></section><!--$--><!--/$--></main><footer class="bg-dawn border-t border-dawn-80 mt-auto"><div class="relative overflow-hidden pt-20 pb-10"><div aria-hidden="true" class="pointer-events-none absolute inset-0 transition-opacity duration-[600ms] ease-out" style="opacity:0;background:radial-gradient(520px circle at 50% 50%, rgba(255, 110, 73, 0.18), transparent 70%)"></div><div class="relative"><div class="max-w-7xl mx-auto px-6 md:px-10"><div class="border-b border-dawn-80 pb-12 mb-12"><div class="grid grid-cols-1 lg:grid-cols-2 gap-8 lg:gap-16 items-start"><div><p class="text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire">The brand checklist</p><h2 class="font-display text-h3 mt-3 text-white">Find the gaps before your buyers do.</h2><p class="mt-3 text-[0.9rem] leading-[1.6] text-white/60 max-w-md">Twenty things we check before any brand build. Free, straight to your inbox.</p></div><div class="lg:pt-1"><form noValidate="" class="space-y-3"><div class="flex flex-col sm:flex-row gap-3"><input type="email" autoComplete="email" required="" placeholder="[email protected]" class="w-full rounded-card bg-dawn-80 border border-dawn-60 px-4 py-3 text-[0.9rem] text-white placeholder:text-white/35 focus:outline-none focus:border-dragon-fire transition-colors duration-200" aria-label="Email" aria-invalid="false" name="email"/><button class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dragon-fire text-dawn hover:bg-fire-80 shrink-0" type="submit">Send it over</button></div><label class="flex items-start gap-2.5 cursor-pointer"><input type="checkbox" required="" class="mt-0.5 size-4 shrink-0 accent-dragon-fire" aria-invalid="false" name="consent"/><span class="text-[0.75rem] leading-[1.5] text-white/45">Email me the checklist and the occasional brand note. No spam, unsubscribe anytime.</span></label><div class="absolute -left-[9999px] w-px h-px overflow-hidden" aria-hidden="true"><label>Company<input type="text" tabindex="-1" autoComplete="off" name="company"/></label></div></form></div></div></div><div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-12"><div><a class="inline-flex items-center" aria-label="Home" href="/"><img alt="Alchemy Branding Studio" loading="lazy" width="128" height="32" decoding="async" data-nimg="1" class="h-8 w-auto" style="color:transparent" src="/alchemy-logo-white.svg"/></a><p class="mt-5 text-[0.875rem] leading-relaxed text-white/60 max-w-xs">Brand strategy, design and animation for ambitious businesses.</p><ul class="mt-6 flex items-center gap-4" aria-label="Social media"><li><a href="https://www.facebook.com/alchemybrandingstudio" target="_blank" rel="noopener noreferrer" aria-label="Facebook" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path d="M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2
10-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z"></path></svg></a></li><li><a href="https://www.instagram.com/alchemybrandingstudio" target="_blank" rel="noopener noreferrer" aria-label="Instagram" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="w-5 h-5"><rect x="3" y="3" width="18" height="18" rx="5"></rect><circle cx="12" cy="12" r="4"></circle><circle cx="17.5" cy="6.5" r="0.6" fill="currentColor" stroke="none"></circle></svg></a></li><li><a href="https://www.linkedin.com/company/alchemy-branding-studio" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path d="M4.98 3.5a2.5 2.5 0 1 1 0 5 2.5 2.5 0 0 1 0-5ZM3 9h4v12H3V9Zm7 0h3.8v1.7h.1c.5-1 1.8-2 3.8-2 4.1 0 4.9 2.7 4.9 6.2V21h-4v-5.5c0-1.3 0-3-1.8-3-1.9 0-2.1 1.5-2.1 3V21h-4V9Z"></path></svg></a></li><li><a href="https://vimeo.com/alchemybrandingstudio" target="_blank" rel="noopener noreferrer" aria-label="Vimeo" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path d="M22 7.4c-.1 2-1.5 4.8-4.3 8.4-2.9 3.7-5.3 5.6-7.3 5.6-1.2 0-2.3-1.1-3.1-3.4l-1.7-6.3c-.6-2.3-1.3-3.4-2-3.4-.2 0-.7.3-1.6.9l-1-1.3c1-.9 2-1.8 3-2.7 1.4-1.2 2.4-1.8 3.1-1.9 1.6-.2 2.6.9 3 3.4.4 2.6.7 4.3.9 4.9.5 2.1 1 3.2 1.6 3.2.5 0 1.2-.7 2.1-2.2.9-1.5 1.4-2.6 1.5-3.4.1-1.1-.3-1.6-1.3-1.6-.5 0-1 .1-1.5.3 1-3.2 2.9-4.8 5.7-4.7 2.1.1 3 1.5 2.9 4.2Z"></path></svg></a></li><li><a href="https://www.youtube.com/@alchemybrandingstudio" target="_blank" rel="noopener noreferrer" aria-label="YouTube" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path d="M23.5 6.5a3 3 0 0 0-2.1-2.1C19.5 4 12 4 12 4s-7.5 0-9.4.4A3 3 0 0 0 .5 6.5C.1 8.4.1 12 .1 12s0 3.6.4 5.5a3 3 0 0 0 2.1 2.1C4.5 20 12 20 12 20s7.5 0 9.4-.4a3 3 0 0 0 2.1-2.1c.4-1.9.4-5.5.4-5.5s0-3.6-.4-5.5ZM9.8 15.5v-7l6.2 3.5-6.2 3.5Z"></path></svg></a></li><li><a href="https://www.tiktok.com/@jessalchemy" target="_blank" rel="noopener noreferrer" aria-label="TikTok" class="text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor" aria-hidden="true" class="w-5 h-5"><path d="M16.5 2c.26 1.92 1.34 3.5 3 4.3.8.39 1.66.62 2.5.68v3.12a8.43 8.43 0 0 1-4.5-1.4v6.4a6.2 6.2 0 1 1-6.2-6.2c.3 0 .6.02.9.07v3.2a3.1 3.1 0 1 0 2.2 2.96V2h2.1Z"></path></svg></a></li></ul></div><div><p class="text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire">Navigate</p><ul class="mt-5 space-y-2.5"><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/about">About</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/portfolio">Work</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/services">Services</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/news">Insights</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="https://www.brandtoscale.co.uk">Podcast</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/contact">Contact</a></li></ul><p class="text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire mt-10">Services</p><ul class="mt-5 space-y-2.5"><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/brand-strategy-workshop">Brand strategy workshop</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/brand-identity">Brand identity</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/website-design">Websites</a></li><li><a class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200" href="/animation">Animation & motion</a></li></ul></div><div><p class="text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire">Get in touch</p><ul class="mt-5 space-y-3"><li><a href="mailto:[email protected]" class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200 break-words">[email protected]</a></li><li><a href="https://wa.me/447734794779" target="_blank" rel="noopener noreferrer" class="text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200">WhatsApp</a></li><li class="pt-2"><a href="https://app.usemotion.com/meet/dave-morgan/discovery-call" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-5 py-2.5 text-[0.8125rem] bg-dragon-fire text-dawn hover:bg-fire-80">
1Book a Call</a></li></ul></div><div><p class="text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire">Part of the Alchemy Group</p><ul class="mt-5 space-y-4"><li><div><span class="block text-[0.9rem] font-bold text-white">Alchemy Branding Studio</span><span class="block text-[0.8rem] text-white/50">Creative agency</span></div></li><li><a href="https://www.brandtoscale.co.uk" target="_blank" rel="noopener noreferrer" class="group block"><span class="block text-[0.9rem] font-bold text-white group-hover:text-dragon-fire transition-colors duration-200">Brand to Scale</span><span class="block text-[0.8rem] text-white/50">The podcast</span></a></li><li><a href="https://www.jessicamorganconsulting.co.uk" target="_blank" rel="noopener noreferrer" class="group block"><span class="block text-[0.9rem] font-bold text-white group-hover:text-dragon-fire transition-colors duration-200">Jessica Morgan</span><span class="block text-[0.8rem] text-white/50">Commercial brand consultancy</span></a></li></ul></div></div><div class="mt-20 pt-10 border-t border-dawn-80 flex flex-col md:flex-row items-start md:items-center justify-between gap-4 text-[0.8rem] text-white/40"><p>© <!-- -->2026<!-- --> Alchemy Branding Studio. All rights reserved.</p><div class="flex items-center gap-4"><a class="hover:text-dragon-fire transition-colors duration-200" href="/privacy-policy">Privacy Policy</a><span aria-hidden="true">|</span><a class="hover:text-dragon-fire transition-colors duration-200" href="/cookie-policy">Cookie Policy</a></div><p>Design & animation by Alchemy</p></div></div></div></div></footer><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KLKH973" height="0" width="0" style="display:none;visibility:hidden" title="Google Tag Manager"></iframe></noscript>
1<script src="/_next/static/chunks/webpack-891bf8c4316ee29a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY" id="_R_" async=""></script>
1<script>(self.__next_f=self.__next_f||[]).push([0])</script>
1<script>self.__next_f.push([1,"1:\"$Sreact.fragment\"\n2:I[19099,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n3:I[21631,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n4:I[9766,[],\"\"]\n5:I[98924,[],\"\"]\n6:I[52619,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"2324\",\"static/chunks/app/news/page-0636055555b8602a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"\"]\nf:I[57150,[],\"\"]\n:HL[\"/_next/static/media/12084922609e6532-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/22539d17f3707926-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/b1dca2a5d44fc7a4-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/c6d20a6ba91d97e6-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/media/d3f699aba1c81be7-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n:HL[\"/_next/static/css/76be70e8402022b1.css?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"style\"]\n"])</script>
1<script>self.__next_f.push([1,"0:{\"P\":null,\"b\":\"u1i0u3UkhmvNhRBhgNRXx\",\"p\":\"\",\"c\":[\"\",\"news\"],\"i\":false,\"f\":[[[\"\",{\"children\":[\"news\",{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",true],[\"\",[\"$\",\"$1\",\"c\",{\"children\":[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/76be70e8402022b1.css?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\",\"nonce\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en\",\"className\":\"__variable_94d495 h-full antialiased\",\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"link\",null,{\"rel\":\"stylesheet\",\"href\":\"https://use.typekit.net/vhr5zqe.css\"}],[[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":\\\"Organization\\\",\\\"name\\\":\\\"Alchemy Branding Studio\\\",\\\"url\\\":\\\"https://alchemybranding.studio\\\",\\\"logo\\\":\\\"https://alchemybranding.studio/alchemy-logo-white.svg\\\",\\\"description\\\":\\\"Brand strategy, design and animation for ambitious businesses.\\\",\\\"email\\\":\\\"[email protected]\\\",\\\"sameAs\\\":[\\\"https://www.facebook.com/alchemybrandingstudio\\\",\\\"https://www.instagram.com/alchemybrandingstudio\\\",\\\"https://www.linkedin.com/company/alchemy-branding-studio\\\",\\\"https://vimeo.com/alchemybrandingstudio\\\",\\\"https://www.youtube.com/@alchemybrandingstudio\\\",\\\"https://www.tiktok.com/@jessalchemy\\\"]}\"}}],[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":[\\\"LocalBusiness\\\",\\\"ProfessionalService\\\"],\\\"name\\\":\\\"Alchemy Branding Studio\\\",\\\"url\\\":\\\"https://alchemybranding.studio\\\",\\\"image\\\":\\\"https://alchemybranding.studio/opengraph-image\\\",\\\"description\\\":\\\"Brand strategy, design and animation for ambitious businesses.\\\",\\\"email\\\":\\\"[email protected]\\\",\\\"telephone\\\":\\\"+447734794779\\\",\\\"address\\\":{\\\"@type\\\":\\\"PostalAddress\\\",\\\"addressCountry\\\":\\\"GB\\\",\\\"addressRegion\\\":\\\"Wales\\\",\\\"addressLocality\\\":\\\"Abergavenny\\\"},\\\"priceRange\\\":\\\"££££\\\",\\\"areaServed\\\":[{\\\"@type\\\":\\\"City\\\",\\\"name\\\":\\\"Cardiff\\\"},{\\\"@type\\\":\\\"City\\\",\\\"name\\\":\\\"Newport\\\"},{\\\"@type\\\":\\\"City\\\",\\\"name\\\":\\\"Bristol\\\"},{\\\"@type\\\":\\\"AdministrativeArea\\\",\\\"name\\\":\\\"Monmouthshire\\\"},{\\\"@type\\\":\\\"AdministrativeArea\\\",\\\"name\\\":\\\"Wales\\\"}],\\\"sameAs\\\":[\\\"https://www.facebook.com/alchemybrandingstudio\\\",\\\"https://www.instagram.com/alchemybrandingstudio\\\",\\\"https://www.linkedin.com/company/alchemy-branding-studio\\\",\\\"https://vimeo.com/alchemybrandingstudio\\\",\\\"https://www.youtube.com/@alchemybrandingstudio\\\",\\\"https://www.tiktok.com/@jessalchemy\\\"]}\"}}]]]}],[\"$\",\"body\",null,{\"className\":\"bg-dawn text-white min-h-full flex flex-col\",\"children\":[[\"$\",\"$L2\",null,{\"children\":[\"$\",\"$L3\",null,{}]}],[\"$\",\"main\",null,{\"tabIndex\":-1,\"className\":\"flex-1 outline-none\",\"children\":[\"$\",\"$L4\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L5\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"section\",null,{\"className\":\"bg-dawn min-h-[100svh] flex items-center pt-[120px] pb-20\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-4xl mx-auto px-6 md:px-10 text-center\",\"children\":[[\"$\",\"p\",null,{\"className\":\"font-display text-[clamp(6rem,16vw,12rem)] leading-[0.85] text-dragon-fire\",\"children\":\"404\"}],[\"$\",\"h1\",null,{\"className\":\"font-display text-[clamp(2.25rem,5vw,4rem)] leading-[1.05] mt-6 text-white\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-white\",\"children\":\"This page took a\"}],\" \",[\"$\",\"span\",null,{\"className\":\"text-dusk italic\",\"children\":\"wrong turn.\"}]]}],[\"$\",\"p\",null,{\"className\":\"mt-8 max-w-xl mx-auto text-[1.0625rem] leading-[1.7] text-white/65\",\"children\":\"It might have moved, or it might never have existed. Either way, here's the way back.\"}],[\"$\",\"div\",null,{\"className\":\"mt-10 flex flex-wrap items-center justify-center gap-4\",\"children\":[[\"$\",\"$L6\",null,{\"href\":\"/\",\"className\":\"inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dragon-fire text-dawn hover:bg-fire-80\",\"children\":\"Take me home\"}],\"$L7\"]}],\"$L8\"]}]}],[]],\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]}],\"$L9\",\"$La\",\"$Lb\"]}]]}]]}],{\"children\":[\"news\",\"$Lc\",{\"children\":[\"__PAGE__\",\"$Ld\",{}
1,null,false]},null,false]},null,false],\"$Le\",false]],\"m\":\"$undefined\",\"G\":[\"$f\",[]],\"s\":false,\"S\":true}\n"])</script>
1<script>self.__next_f.push([1,"10:I[57225,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n11:I[97130,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n12:I[81356,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"5668\",\"static/chunks/5668-8526370b668c5e57.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"8974\",\"static/chunks/app/page-b366a1f0186416af.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"Image\"]\n1a:I[10224,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n1b:I[41402,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"\"]\n1d:I[24431,[],\"OutletBoundary\"]\n1f:I[15278,[],\"AsyncMetadataOutlet\"]\n21:I[24431,[],\"ViewportBoundary\"]\n23:I[24431,[],\"MetadataBoundary\"]\n24:\"$Sreact.suspense\"\n7:[\"$\",\"$L6\",null,{\"href\":\"/portfolio\",\"className\":\"inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dawn text-white border border-dawn-80 hover:border-dragon-fire hover:text-dragon-fire\",\"children\":\"See the work\"}]\n"])</script>
1<script>self.__next_f.push([1,"8:[\"$\",\"div\",null,{\"className\":\"mt-16 pt-8 border-t border-dawn-80\",\"children\":[[\"$\",\"p\",null,{\"className\":\"text-[0.75rem] font-bold uppercase tracking-[0.12em] text-white/40 mb-5\",\"children\":\"Or try one of these\"}],[\"$\",\"ul\",null,{\"className\":\"flex flex-wrap items-center justify-center gap-x-6 gap-y-3\",\"children\":[[\"$\",\"li\",\"/portfolio\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/portfolio\",\"className\":\"text-[0.9375rem] font-medium text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Work\"}]}],[\"$\",\"li\",\"/services\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/services\",\"className\":\"text-[0.9375rem] font-medium text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Services\"}]}],[\"$\",\"li\",\"/about\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/about\",\"className\":\"text-[0.9375rem] font-medium text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"About\"}]}],[\"$\",\"li\",\"/news\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/news\",\"className\":\"text-[0.9375rem] font-medium text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Insights\"}]}],[\"$\",\"li\",\"/contact\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/contact\",\"className\":\"text-[0.9375rem] font-medium text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Contact\"}]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"9:[\"$\",\"$L2\",null,{\"children\":[[\"$\",\"footer\",null,{\"className\":\"bg-dawn border-t border-dawn-80 mt-auto\",\"children\":[\"$\",\"$L10\",null,{\"size\":520,\"className\":\"pt-20 pb-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-7xl mx-auto px-6 md:px-10\",\"children\":[[\"$\",\"$L11\",null,{}],[\"$\",\"div\",null,{\"className\":\"grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-12\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"$L6\",null,{\"href\":\"/\",\"className\":\"inline-flex items-center\",\"aria-label\":\"Home\",\"children\":[\"$\",\"$L12\",null,{\"src\":\"/alchemy-logo-white.svg\",\"alt\":\"Alchemy Branding Studio\",\"width\":128,\"height\":32,\"className\":\"h-8 w-auto\"}]}],[\"$\",\"p\",null,{\"className\":\"mt-5 text-[0.875rem] leading-relaxed text-white/60 max-w-xs\",\"children\":\"Brand strategy, design and animation for ambitious businesses.\"}],[\"$\",\"ul\",null,{\"className\":\"mt-6 flex items-center gap-4\",\"aria-label\":\"Social media\",\"children\":[[\"$\",\"li\",\"Facebook\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.facebook.com/alchemybrandingstudio\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"Facebook\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"viewBox\":\"0 0 24 24\",\"fill\":\"currentColor\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[\"$\",\"path\",null,{\"d\":\"M22 12a10 10 0 1 0-11.6 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.7l-.4 2.9h-2.3v7A10 10 0 0 0 22 12Z\"}]}]}]}],[\"$\",\"li\",\"Instagram\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.instagram.com/alchemybrandingstudio\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"Instagram\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"fill\":\"none\",\"viewBox\":\"0 0 24 24\",\"stroke\":\"currentColor\",\"strokeWidth\":1.75,\"strokeLinecap\":\"round\",\"strokeLinejoin\":\"round\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[[\"$\",\"rect\",null,{\"x\":\"3\",\"y\":\"3\",\"width\":\"18\",\"height\":\"18\",\"rx\":\"5\"}],[\"$\",\"circle\",null,{\"cx\":\"12\",\"cy\":\"12\",\"r\":\"4\"}],[\"$\",\"circle\",null,{\"cx\":\"17.5\",\"cy\":\"6.5\",\"r\":\"0.6\",\"fill\":\"currentColor\",\"stroke\":\"none\"}]]}]}]}],[\"$\",\"li\",\"LinkedIn\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.linkedin.com/company/alchemy-branding-studio\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"LinkedIn\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"viewBox\":\"0 0 24 24\",\"fill\":\"currentColor\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[\"$\",\"path\",null,{\"d\":\"M4.98 3.5a2.5 2.5 0 1 1 0 5 2.5 2.5 0 0 1 0-5ZM3 9h4v12H3V9Zm7 0h3.8v1.7h.1c.5-1 1.8-2 3.8-2 4.1 0 4.9 2.7 4.9 6.2V21h-4v-5.5c0-1.3 0-3-1.8-3-1.9 0-2.1 1.5-2.1 3V21h-4V9Z\"}]}]}]}],[\"$\",\"li\",\"Vimeo\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://vimeo.com/alchemybrandingstudio\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"Vimeo\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"viewBox\":\"0 0 24 24\",\"fill\":\"currentColor\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[\"$\",\"path\",null,{\"d\":\"M22 7.4c-.1 2-1.5 4.8-4.3 8.4-2.9 3.7-5.3 5.6-7.3 5.6-1.2 0-2.3-1.1-3.1-3.4l-1.7-6.3c-.6-2.3-1.3-3.4-2-3.4-.2 0-.7.3-1.6.9l-1-1.3c1-.9 2-1.8 3-2.7 1.4-1.2 2.4-1.8 3.1-1.9 1.6-.2 2.6.9 3 3.4.4 2.6.7 4.3.9 4.9.5 2.1 1 3.2 1.6 3.2.5 0 1.2-.7 2.1-2.2.9-1.5 1.4-2.6 1.5-3.4.1-1.1-.3-1.6-1.3-1.6-.5 0-1 .1-1.5.3 1-3.2 2.9-4.8 5.7-4.7 2.1.1 3 1.5 2.9 4.2Z\"}]}]}]}],[\"$\",\"li\",\"YouTube\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.youtube.com/@alchemybrandingstudio\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"YouTube\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"viewBox\":\"0 0 24 24\",\"fill\":\"currentColor\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[\"$\",\"path\",null,{\"d\":\"M23.5 6.5a3 3 0 0 0-2.1-2.1C19.5 4 12 4 12 4s-7.5 0-9.4.4A3 3 0 0 0 .5 6.5C.1 8.4.1 12 .1 12s0 3.6.4 5.5a3 3 0 0 0 2.1 2.1C4.5 20 12 20 12 20s7.5 0 9.4-.4a3 3 0 0 0 2.1-2.1c.4-1.9.4-5.5.4-5.5s0-3.6-.4-5.5ZM9.8 15.5v-7l6.2 3.5-6.2 3.5Z\"}]}]}]}],\"$L13\"]}]]}],\"$L14\",\"$L15\",\"$L16\"]}],\"$L17\"]}]}]}],\"$L18\",\"$L19\"]}]\n"])</script>
1<script>self.__next_f.push([1,"a:[\"$\",\"$L1a\",null,{}]\n"])</script>
1<script>self.__next_f.push([1,"b:[[\"$\",\"$L1b\",null,{\"id\":\"gtm-consent-init\",\"strategy\":\"afterInteractive\",\"children\":\"\\nwindow.dataLayer = window.dataLayer || [];\\nfunction gtag(){dataLayer.push(arguments);}\\ngtag('consent','default',{'ad_storage':'denied','analytics_storage':'denied','ad_user_data':'denied','ad_personalization':'denied','wait_for_update':500});\\ntry{if(navigator.globalPrivacyControl!==true \u0026\u0026 window.localStorage.getItem('alchemy-cookie-consent')==='accepted'){gtag('consent','update',{'ad_storage':'granted','analytics_storage':'granted','ad_user_data':'granted','ad_personalization':'granted'});}}catch(e){}\\n(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'\u0026l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-KLKH973');\\n\"}],[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-KLKH973\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"},\"title\":\"Google Tag Manager\"}]}]]\n"])</script>
1<script>self.__next_f.push([1,"c:[\"$\",\"$1\",\"c\",{\"children\":[null,[\"$\",\"$L4\",null,{\"parallelRouterKey\":\"children\",\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L5\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"forbidden\":\"$undefined\",\"unauthorized\":\"$undefined\"}]]}]\nd:[\"$\",\"$1\",\"c\",{\"children\":[\"$L1c\",null,[\"$\",\"$L1d\",null,{\"children\":[\"$L1e\",[\"$\",\"$L1f\",null,{\"promise\":\"$@20\"}]]}]]}]\ne:[\"$\",\"$1\",\"h\",{\"children\":[null,[[\"$\",\"$L21\",null,{\"children\":\"$L22\"}],[\"$\",\"meta\",null,{\"name\":\"next-size-adjust\",\"content\":\"\"}]],[\"$\",\"$L23\",null,{\"children\":[\"$\",\"div\",null,{\"hidden\":true,\"children\":[\"$\",\"$24\",null,{\"fallback\":null,\"children\":\"$L25\"}]}]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"26:I[85566,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n27:I[27743,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"7177\",\"static/chunks/app/layout-864ceb904ec6b165.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n13:[\"$\",\"li\",\"TikTok\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.tiktok.com/@jessalchemy\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"aria-label\":\"TikTok\",\"className\":\"text-white/60 hover:text-dragon-fire transition-colors duration-200 inline-block\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"viewBox\":\"0 0 24 24\",\"fill\":\"currentColor\",\"aria-hidden\":\"true\",\"className\":\"w-5 h-5\",\"children\":[\"$\",\"path\",null,{\"d\":\"M16.5 2c.26 1.92 1.34 3.5 3 4.3.8.39 1.66.62 2.5.68v3.12a8.43 8.43 0 0 1-4.5-1.4v6.4a6.2 6.2 0 1 1-6.2-6.2c.3 0 .6.02.9.07v3.2a3.1 3.1 0 1 0 2.2 2.96V2h2.1Z\"}]}]}]}]\n"])</script>
1<script>self.__next_f.push([1,"14:[\"$\",\"div\",null,{\"children\":[[\"$\",\"p\",null,{\"className\":\"text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire\",\"children\":\"Navigate\"}],[\"$\",\"ul\",null,{\"className\":\"mt-5 space-y-2.5\",\"children\":[[\"$\",\"li\",\"/about\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/about\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"About\"}]}],[\"$\",\"li\",\"/portfolio\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/portfolio\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Work\"}]}],[\"$\",\"li\",\"/services\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/services\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Services\"}]}],[\"$\",\"li\",\"/news\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/news\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Insights\"}]}],[\"$\",\"li\",\"https://www.brandtoscale.co.uk\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"https://www.brandtoscale.co.uk\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Podcast\"}]}],[\"$\",\"li\",\"/contact\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/contact\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Contact\"}]}]]}],[\"$\",\"p\",null,{\"className\":\"text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire mt-10\",\"children\":\"Services\"}],[\"$\",\"ul\",null,{\"className\":\"mt-5 space-y-2.5\",\"children\":[[\"$\",\"li\",\"/brand-strategy-workshop\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/brand-strategy-workshop\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Brand strategy workshop\"}]}],[\"$\",\"li\",\"/brand-identity\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/brand-identity\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Brand identity\"}]}],[\"$\",\"li\",\"/website-design\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/website-design\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Websites\"}]}],[\"$\",\"li\",\"/animation\",{\"children\":[\"$\",\"$L6\",null,{\"href\":\"/animation\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Animation \u0026 motion\"}]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"15:[\"$\",\"div\",null,{\"children\":[[\"$\",\"p\",null,{\"className\":\"text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire\",\"children\":\"Get in touch\"}],[\"$\",\"ul\",null,{\"className\":\"mt-5 space-y-3\",\"children\":[[\"$\",\"li\",null,{\"children\":[\"$\",\"a\",null,{\"href\":\"mailto:[email protected]\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200 break-words\",\"children\":\"[email protected]\"}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"a\",null,{\"href\":\"https://wa.me/447734794779\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"text-[0.9rem] text-white/70 hover:text-dragon-fire transition-colors duration-200\",\"children\":\"WhatsApp\"}]}],[\"$\",\"li\",null,{\"className\":\"pt-2\",\"children\":[\"$\",\"a\",null,{\"href\":\"https://app.usemotion.com/meet/dave-morgan/discovery-call\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-5 py-2.5 text-[0.8125rem] bg-dragon-fire text-dawn hover:bg-fire-80\",\"children\":\"Book a Call\"}]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"16:[\"$\",\"div\",null,{\"children\":[[\"$\",\"p\",null,{\"className\":\"text-[0.75rem] font-bold uppercase tracking-[0.12em] text-dragon-fire\",\"children\":\"Part of the Alchemy Group\"}],[\"$\",\"ul\",null,{\"className\":\"mt-5 space-y-4\",\"children\":[[\"$\",\"li\",\"Alchemy Branding Studio\",{\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"span\",null,{\"className\":\"block text-[0.9rem] font-bold text-white\",\"children\":\"Alchemy Branding Studio\"}],[\"$\",\"span\",null,{\"className\":\"block text-[0.8rem] text-white/50\",\"children\":\"Creative agency\"}]]}]}],[\"$\",\"li\",\"Brand to Scale\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.brandtoscale.co.uk\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"group block\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block text-[0.9rem] font-bold text-white group-hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Brand to Scale\"}],[\"$\",\"span\",null,{\"className\":\"block text-[0.8rem] text-white/50\",\"children\":\"The podcast\"}]]}]}],[\"$\",\"li\",\"Jessica Morgan\",{\"children\":[\"$\",\"a\",null,{\"href\":\"https://www.jessicamorganconsulting.co.uk\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"group block\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block text-[0.9rem] font-bold text-white group-hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Jessica Morgan\"}],[\"$\",\"span\",null,{\"className\":\"block text-[0.8rem] text-white/50\",\"children\":\"Commercial brand consultancy\"}]]}]}]]}]]}]\n"])</script>
1<script>self.__next_f.push([1,"17:[\"$\",\"div\",null,{\"className\":\"mt-20 pt-10 border-t border-dawn-80 flex flex-col md:flex-row items-start md:items-center justify-between gap-4 text-[0.8rem] text-white/40\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"© \",2026,\" Alchemy Branding Studio. All rights reserved.\"]}],[\"$\",\"div\",null,{\"className\":\"flex items-center gap-4\",\"children\":[[\"$\",\"$L6\",null,{\"href\":\"/privacy-policy\",\"className\":\"hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Privacy Policy\"}],[\"$\",\"span\",null,{\"aria-hidden\":\"true\",\"children\":\"|\"}],[\"$\",\"$L6\",null,{\"href\":\"/cookie-policy\",\"className\":\"hover:text-dragon-fire transition-colors duration-200\",\"children\":\"Cookie Policy\"}]]}],[\"$\",\"p\",null,{\"children\":\"Design \u0026 animation by Alchemy\"}]]}]\n"])</script>
1<script>self.__next_f.push([1,"18:[\"$\",\"$L26\",null,{}]\n19:[\"$\",\"$L27\",null,{}]\n"])</script>
1<script>self.__next_f.push([1,"22:[[\"$\",\"meta\",\"0\",{\"charSet\":\"utf-8\"}],[\"$\",\"meta\",\"1\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}]]\n1e:null\n"])</script>
1<script>self.__next_f.push([1,"28:I[80622,[],\"IconMark\"]\n"])</script>
1<script>self.__next_f.push([1,"20:{\"metadata\":[[\"$\",\"title\",\"0\",{\"children\":\"Brand \u0026 Marketing Insights for SMEs | Alchemy\"}],[\"$\",\"meta\",\"1\",{\"name\":\"description\",\"content\":\"Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow.\"}],[\"$\",\"meta\",\"2\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"meta\",\"3\",{\"name\":\"googlebot\",\"content\":\"index, follow, max-video-preview:-1, max-image-preview:large, max-snippet:-1\"}],[\"$\",\"link\",\"4\",{\"rel\":\"canonical\",\"href\":\"https://alchemybranding.studio/news\"}],[\"$\",\"meta\",\"5\",{\"property\":\"og:title\",\"content\":\"Brand \u0026 Marketing Insights for SMEs\"}],[\"$\",\"meta\",\"6\",{\"property\":\"og:description\",\"content\":\"Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow.\"}],[\"$\",\"meta\",\"7\",{\"property\":\"og:url\",\"content\":\"https://alchemybranding.studio/news\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:site_name\",\"content\":\"Alchemy Branding Studio\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:image\",\"content\":\"https://alchemybranding.studio/opengraph-image\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:image:width\",\"content\":\"1200\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:image:height\",\"content\":\"630\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:type\",\"content\":\"website\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:title\",\"content\":\"Brand \u0026 Marketing Insights for SMEs\"}],[\"$\",\"meta\",\"15\",{\"name\":\"twitter:description\",\"content\":\"Practical articles on brand strategy, messaging and marketing for SME founders and leaders. No jargon, just what actually helps the business grow.\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:image\",\"content\":\"https://alchemybranding.studio/opengraph-image\"}],[\"$\",\"link\",\"17\",{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"type\":\"image/x-icon\",\"sizes\":\"16x16\"}],[\"$\",\"link\",\"18\",{\"rel\":\"icon\",\"href\":\"/icon.svg?5f8bc23870cf36a6\",\"type\":\"image/svg+xml\",\"sizes\":\"any\"}],[\"$\",\"link\",\"19\",{\"rel\":\"apple-touch-icon\",\"href\":\"/apple-icon.png?c22cb7efe4900e0b\",\"type\":\"image/png\",\"sizes\":\"180x180\"}],[\"$\",\"$L28\",\"20\",{}]],\"error\":null,\"digest\":\"$undefined\"}\n"])</script>
1<script>self.__next_f.push([1,"25:\"$20:metadata\"\n"])</script>
1<script>self.__next_f.push([1,"29:I[71717,[\"2619\",\"static/chunks/2619-04bc32f026a0d946.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"1356\",\"static/chunks/1356-1482f3f7c7d4f219.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\",\"2324\",\"static/chunks/app/news/page-0636055555b8602a.js?dpl=dpl_EunQfF28WJU3GRws2V8rG9wXnccY\"],\"default\"]\n"])</script>
1<script>self.__next_f.push([1,"1c:[[\"$\",\"section\",null,{\"className\":\"bg-dawn pt-[160px] md:pt-[200px] pb-[80px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-7xl mx-auto px-6 md:px-10\",\"children\":[[\"$\",\"p\",null,{\"className\":\"text-[0.8rem] font-medium uppercase tracking-[0.12em] text-dragon-fire\",\"children\":\"Insights\"}],[\"$\",\"h1\",null,{\"className\":\"font-display text-display mt-4 max-w-5xl leading-[1.04]\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-white\",\"children\":\"Thinking,\"}],\" \",[\"$\",\"span\",null,{\"className\":\"text-dusk italic\",\"children\":\"in writing.\"}]]}],[\"$\",\"p\",null,{\"className\":\"mt-8 max-w-2xl text-[1.125rem] leading-[1.7] text-white/65\",\"children\":\"Notes from inside the studio: strategy, positioning, brand systems, motion, and the everyday craft of making businesses sound like themselves.\"}]]}]}],[\"$\",\"section\",null,{\"className\":\"bg-dawn pb-[120px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-7xl mx-auto px-6 md:px-10\",\"children\":[\"$\",\"$L29\",null,{\"posts\":[{\"_id\":\"brand-identity-vs-brand-strategy\",\"category\":\"Brand Strategy\",\"excerpt\":\"Strategy decides who the business is for and what it stands for. Identity is how those decisions look and sound. What each one produces, and which to buy first.\",\"featuredImage\":{\"alt\":\"Dave and Jess at a kitchen table, working through a planning sheet together.\",\"asset\":{\"_ref\":\"image-e9384163e1dcdf4f513f69af43f260731bd7a75f-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-09-23T15:00:00.000Z\",\"slug\":\"brand-identity-vs-brand-strategy\",\"title\":\"Brand identity vs brand strategy: what each one decides\"},{\"_id\":\"founder-shaped-business\",\"category\":\"Growth \u0026 Leadership\",\"excerpt\":\"Five things went wrong at my last company. Three of them were the same thing: a plan that never left my own head.\",\"featuredImage\":{\"alt\":\"Dave Morgan at the studio table, turned away from his laptop.\",\"asset\":{\"_ref\":\"image-41baab61510f03a070c83d29c8674a273ac21e74-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-09-16T15:46:00.000Z\",\"slug\":\"founder-shaped-business\",\"title\":\"The business only existed in my head\"},{\"_id\":\"do-your-own-brand-strategy\",\"category\":\"Brand Strategy\",\"excerpt\":\"When you can do your own brand strategy and when you cannot. Four tests that settle it, from a studio that sells the alternative.\",\"featuredImage\":{\"alt\":\"Dave Morgan running a brand workshop.\",\"asset\":{\"_ref\":\"image-10f705a133f7a0b2c90db4019014b3bbe8c74e31-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-09-02T11:45:00.000Z\",\"slug\":\"do-your-own-brand-strategy\",\"title\":\"Can you do your own brand strategy?\"},{\"_id\":\"small-business-brand-story-examples\",\"category\":\"Brand Strategy\",\"excerpt\":\"Seven small business brand story examples from owner-run businesses, organised by where each one found its story. No Airbnb, no Nike.\",\"featuredImage\":{\"alt\":\"Dave Morgan in the Alchemy studio.\",\"asset\":{\"_ref\":\"image-5450322ffcb38e39b0df87be12e26bc95764ce60-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-09-01T15:00:00.000Z\",\"slug\":\"small-business-brand-story-examples\",\"title\":\"Small business brand story examples: seven from businesses your size\"},{\"_id\":\"brand-story-vs-brand-narrative-vs-brand-messaging\",\"category\":\"Brand Strategy\",\"excerpt\":\"Brand story, brand narrative and brand messaging are three different jobs behind one word. Three tests to work out which one your business is missing, and what buying the wrong one costs.\",\"featuredImage\":{\"alt\":\"Dave Morgan and the team at a whiteboard during a brand workshop\",\"asset\":{\"_ref\":\"image-cc8fbac36d3c37ebcf39994243a28c3ef585bd48-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-08-25T14:00:00.000Z\",\"slug\":\"brand-story-vs-brand-narrative-vs-brand-messaging\",\"title\":\"Brand story, brand narrative, brand messaging: which one is actually missing\"},{\"_id\":\"brand-story-framework\",\"category\":\"Brand Strategy\",\"excerpt\":\"A brand story framework taken out of real client documents rather than borrowed from someone else's book. Four layers, the positioning formula we build against, and the three places it fails.\",\"featuredImage\":{\"alt\":\"Dave Morgan speaking on a panel at a Talk Event in Cardiff.\",\"asset\":{\"_ref\":\"image-1fd514c895fd5eac66e9058ca08f3ccda8930d41-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-08-19T08:00:00.000Z\",\"slug\":\"brand-story-framework\",\"title\":\"Brand Story Framework: The Structure That Holds Up\"},{\"_id\":\"8228117f-654c-4b10-9a26-82894fca8d05\",\"category\":\"Brand Strategy\",\"excerpt\":\"The process I use to pull a brand story out of a business that is certain it does not have one. Seven steps, five worked examples, and where it goes wrong.\",\"featuredImage\":{\"alt\":\"Dave Morgan in the Alchemy studio, with the article title how to write a brand story without inventing one\",\"asset\":{\"_ref\":\"image-98083dfd81fecd27bc7187d4f699bd2ba2b2d
1726-1920x1080-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-08-12T16:00:00.000Z\",\"slug\":\"how-to-write-a-brand-story\",\"title\":\"How to Write a Brand Story\"},{\"_id\":\"c1f68ef6-8990-4954-a5c9-5c1ac746fc20\",\"category\":\"Brand Strategy\",\"excerpt\":\"Most brand strategy is written in a room your sales team never enters. The people testing your language against real buyers every week have the evidence your positioning needs.\",\"featuredImage\":{\"alt\":\"Why your sales team should be in the brand strategy workshop\",\"asset\":{\"_ref\":\"image-965dae417d4bd46b3800f36fe540b2f4268c8201-1920x1080-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-07-28T09:00:00Z\",\"slug\":\"why-your-sales-team-should-be-in-the-brand-strategy-workshop\",\"title\":\"Why your sales team should be in the brand strategy workshop\"},{\"_id\":\"positioning-as-commercial-infrastructure\",\"category\":\"Brand Strategy\",\"excerpt\":\"Staying open to everyone feels like caution, but it erodes your margin, stalls referrals and forces you to compete on price. Positioning is commercial infrastructure, read off what a business refuses.\",\"featuredImage\":{\"alt\":\"The Alchemy Journal cover for 'Positioning as commercial infrastructure',\",\"asset\":{\"_ref\":\"image-e1b4b68a15aa6e2712480ae7e1d2ba94563c2fb9-1600x906-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-07-06T09:00:00Z\",\"slug\":\"positioning-as-commercial-infrastructure\",\"title\":\"Positioning as commercial infrastructure: why \\\"for everyone\\\" costs you margin\"},{\"_id\":\"brand-strategy-versus-branding\",\"category\":\"Brand Strategy\",\"excerpt\":\"Most businesses pay for branding while believing they commissioned brand strategy. Here is a simple test that tells the two apart, and why the difference decides what your business says no to.\",\"featuredImage\":{\"alt\":\"Branding strategy or just branding - Alchemy branding studio\",\"asset\":{\"_ref\":\"image-69f9c28ee6bf48e17129b73e2f33e80a618f59a0-1920x1080-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-07-05T09:00:00Z\",\"slug\":\"brand-strategy-versus-branding\",\"title\":\"Brand strategy versus branding: how to tell which one you bought\"},{\"_id\":\"8d791b7c-bb33-4fc4-82cd-a1e4d9b0240b\",\"category\":\"Growth \u0026 Leadership\",\"excerpt\":\"He scaled a business sevenfold and completed eight acquisitions. Ask Tom Wood the one thing he'd never be without and it isn't strategy or tech, it's people.\",\"featuredImage\":{\"alt\":\"Tom Wood Podcast\",\"asset\":{\"_ref\":\"image-960348e19a9321a0312a853c3f274c0818f82eb4-1496x785-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-06-26T09:00:00.000Z\",\"slug\":\"what-really-scales-a-business-tom-wood\",\"title\":\"Eight acquisitions, sevenfold growth: the one thing Tom Wood says matters most\"},{\"_id\":\"ea372921-c249-4c31-ab63-ebd730532750\",\"category\":\"Brand Strategy\",\"excerpt\":\"Your business has evolved, but has your brand kept up? Five honest questions to help you tell whether your positioning, website and messaging have fallen behind the business you've become.\",\"featuredImage\":{\"alt\":\"Outgrown your brand?\",\"asset\":{\"_ref\":\"image-968b8d99f13ea304a03f44686f6b0933e9c3a4a5-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-06-22T14:18:00.000Z\",\"slug\":\"outgrown-your-brand-five-questions\",\"title\":\"Outgrown your brand? Five questions every growing business should ask\"},{\"_id\":\"5e6fdb2e-22d1-4b30-8d64-359b29614176\",\"category\":\"Studio News\",\"excerpt\":\"Our new website is live: a sharper look, a clearer voice and a broader offering. Why we rebuilt it, what our last business taught us about moving faster, and an honest take on using AI well.\",\"featuredImage\":{\"alt\":\"New Alchemy website on a laptop.\",\"asset\":{\"_ref\":\"image-4664ba3d19031a6932986646cb86c68a71b71f43-4351x2901-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-06-17T09:00:00.000Z\",\"slug\":\"our-new-website-is-live\",\"title\":\"Our new website is live\"},{\"_id\":\"70f6b7f8-d5a0-4774-93b1-11b2c07e380c\",\"category\":\"Growth \u0026 Leadership\",\"excerpt\":\"Sales training often focuses on persuasion; the perfect pitch, the confident close. But thereâs a quieter, far more powerful skill thatâs rarely taught properly. Listening.\",\"featuredImage\":{\"alt\":\"The Forgotten Part of Sales Training: Why Listening Beats Logic\",\"asset\":{\"_ref\":\"image-1d894be506a21415e690c7d73a27786bb1f5986d-5472x3648-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-06-05T08:54:00.000Z\",\"slug\":\"the-forgotten-part-of-sales-training-why-listening-beats-logic\",\"t
1itle\":\"The Forgotten Part of Sales Training: Why Listening Beats Logic\"},{\"_id\":\"38defe9a-53e2-4565-a5e0-8abe30a8f830\",\"category\":\"Growth \u0026 Leadership\",\"excerpt\":\"The honest version of my business story: building a creative agency with Dave, closing it in December 2023, and the five things it taught me.\",\"featuredImage\":{\"alt\":\"Tiny Wizard Team - 2023\",\"asset\":{\"_ref\":\"image-a823c14ae9f459b8e1611351d768be5b023ad8ba-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-06-04T09:00:00.000Z\",\"slug\":\"what-failure-taught-me-about-building-a-business\",\"title\":\"What failure taught me about building a business\"},{\"_id\":\"4e354acc-885c-4ed6-ac08-e9719d3f89d2\",\"category\":\"Brand Strategy\",\"excerpt\":\"Most owners can explain everything they do. The trouble is it does not all matter first. How to translate complex business thinking into brand messaging people understand, remember and act on.\",\"featuredImage\":{\"alt\":\"The right brand messaging.\",\"asset\":{\"_ref\":\"image-bd933108df8253de38b90007979d82cd877a54d4-5472x3648-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-05-28T09:00:00.000Z\",\"slug\":\"your-audience-doesnt-need-the-whole-story-they-need-the-right-brand-messaging\",\"title\":\"Your audience doesn't need the whole story, they need the right brand messaging\"},{\"_id\":\"4c865414-f054-4359-9d97-6279bd68f6d0\",\"category\":\"Growth \u0026 Leadership\",\"excerpt\":\"Growth is far more sensitive to the conditions people work in than the effort they put in. On why clarity beats activity, and the conditions that make growth repeatable rather than down to luck.\",\"featuredImage\":{\"alt\":\"Jessica Morgan - Alchemy Branding\",\"asset\":{\"_ref\":\"image-5a8700e40066dbaec8200184a40cf81e3ae30eea-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2026-02-05T09:00:00.000Z\",\"slug\":\"everyone-wants-growth-hardly-anyone-builds-the-conditions-for-it\",\"title\":\"Everyone wants growth. Hardly anyone builds the conditions for it.\"},{\"_id\":\"5a6dfacd-99ef-4e11-a3d9-4795c10a88fd\",\"category\":\"Brand Identity\",\"excerpt\":\"Inconsistent branding is rarely a design problem. It is a clarity problem, and it costs you in three places.\",\"featuredImage\":{\"alt\":\"We help you maintain real alignment\",\"asset\":{\"_ref\":\"image-fcbfc97ce5078667e32fe6d0b30eee6b4cb6db76-1500x900-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2025-11-16T09:00:00.000Z\",\"slug\":\"the-cost-of-inconsistent-branding\",\"title\":\"The cost of inconsistent branding\"},{\"_id\":\"3b90a2c3-a058-4c86-8176-207e2b81f1dc\",\"category\":\"Brand Strategy\",\"excerpt\":\"Most businesses reach a point where the brand no longer matches the business they have become. Here is when a rebrand is the right call, what it actually involves, and why strategy has to come first.\",\"featuredImage\":{\"alt\":\"Rebrand your business with a strong branding strategy\",\"asset\":{\"_ref\":\"image-43981d4802b4b3d4ef6ac725a5635a85c5cca223-1920x1280-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2025-09-01T09:00:00.000Z\",\"slug\":\"rebrand-your-business-with-a-strong-branding-strategy\",\"title\":\"Rebrand your business with a strong branding strategy\"},{\"_id\":\"cb339702-c39f-4350-8970-57c84e537722\",\"category\":\"Brand Strategy\",\"excerpt\":\"Most businesses start with a logo. The ones that scale start with strategy. Here is what brand strategy actually covers, the five pillars we build on, and why it matters more as you grow.\",\"featuredImage\":{\"alt\":\"Beyond the logo\",\"asset\":{\"_ref\":\"image-a282bc5a50a4919c796e0178b2b719d99472eeb9-1920x1080-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2025-07-14T09:00:00.000Z\",\"slug\":\"beyond-the-logo-what-brand-strategy-actually-means-for-scaling\",\"title\":\"Beyond the logo: what brand strategy means for scaling\"},{\"_id\":\"abe59c86-38ef-43f2-8b42-a7e4c2b2fd94\",\"category\":\"Brand Strategy\",\"excerpt\":\"Brand strategy gets bumped down the SME priority list for the same reason it shouldn't. Here's where the absence bites, what changes when you fix it, and how to do the work on a
1small-business budget.\",\"featuredImage\":{\"alt\":\"Illustrated graphic showing the elements of an SME brand strategy\",\"asset\":{\"_ref\":\"image-1be0224e5940fd807013680994a7ec918f0ddf4e-1920x1080-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2024-11-13T11:48:00.000Z\",\"slug\":\"the-importance-of-sme-brand-strategy-for-growth-and-loyalty\",\"title\":\"Why SMEs need brand strategy more, not less\"},{\"_id\":\"7011fe8d-31ed-4faf-b765-93f6a7352c76\",\"category\":\"Brand Strategy\",\"excerpt\":\"Brand strategy shapes who you are over the long term. Marketing strategy converts that brand into pipeline. Here's how the two work together.\",\"featuredImage\":{\"alt\":\"Brand Strategy vs Marketing Strategy\",\"asset\":{\"_ref\":\"image-eefd14d1f9d04586149b02b040ca677c0c6850ea-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2024-03-15T15:25:00.000Z\",\"slug\":\"discover-the-key-differences-between-brand-identity-strategy-and-marketing-strategy-for-long-term-success-and-immediate-impact\",\"title\":\"Brand Strategy vs Marketing Strategy: the long game and the short game\"},{\"_id\":\"6709f0b6-b7bf-4d31-bb01-79d88c8fe9fa\",\"category\":\"Brand Identity\",\"excerpt\":\"Brand identity is the visible, audible and emotional surface of your strategy. Built well, it makes you recognisable, gives your team a shared language, and earns trust before the sales call.\",\"featuredImage\":{\"alt\":\"A complete guide to designing an effective brand identity \",\"asset\":{\"_ref\":\"image-246b15fd23b11194c9b8d14fcee4a04b20cbbc91-1997x1441-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2024-03-15T14:59:00.000Z\",\"slug\":\"a-complete-guide-to-designing-an-effective-brand-identity-to-help-companies-stand-out-drive-loyalty-and-shape-market-perception\",\"title\":\"A practical guide to designing a brand identity that holds up\"},{\"_id\":\"bf499b24-bff0-465a-9581-bf1233153cab\",\"category\":\"Brand Identity\",\"excerpt\":\"Brand identity is what you set. Brand image is what people perceive. The gap between them is the actual branding work, and most marketing problems are gap problems in disguise.\",\"featuredImage\":{\"alt\":\"Illustrated diagram showing the relationship between brand identity \",\"asset\":{\"_ref\":\"image-8989ec396a0c00ffe322c8c0dabd31507984c3c0-853x1024-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2024-02-03T15:28:00.000Z\",\"slug\":\"master-brand-identity-vs-image-actionable-tips\",\"title\":\"Brand identity vs brand image: the gap is the work\"},{\"_id\":\"1e08a430-a5e5-443b-bfee-5ba74a831d94\",\"category\":\"Animation \u0026 Video\",\"excerpt\":\"An animated explainer is a positioning call, not a budget call. The cheap version usually costs more by the end of its (short) life. \",\"featuredImage\":{\"alt\":\"Still frame from an animated explainer video showing bespoke illustration and brand-led design work\",\"asset\":{\"_ref\":\"image-b7d0904ec0fabbbd4339e0b7a591b9c9b281af49-1024x576-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-11-15T18:10:00.000Z\",\"slug\":\"quality-over-cost-the-smart-investment-in-animated-explainer-videos\",\"title\":\"Quality over cost: the smart investment in animated explainer videos\"},{\"_id\":\"b609be2b-4d57-4aa1-9683-9e7181db0813\",\"category\":\"Brand Strategy\",\"excerpt\":\"The agenda I use to run a brand strategy workshop, the five exercises that do most of the work, and the four ways they go wrong.\",\"featuredImage\":{\"alt\":\"5 Brand Strategy Exercises You Can Do for Free\",\"asset\":{\"_ref\":\"image-355ab0b1a8fd486e0c98c94fb0bfcb3453b5bffe-3446x5169-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-10-17T11:39:00.000Z\",\"slug\":\"5-brand-strategy-exercises-you-can-do-for-free\",\"title\":\"Brand Workshop Outline: The Running Order and Five Exercises\"},{\"_id\":\"d6466087-ce83-445b-8d00-aaaef60ee067\",\"category\":\"Brand Identity\",\"excerpt\":\"AI, EPS, PDF, JPG, PNG, SVG: what each logo file format actually does and which one to use where. The cheat sheet for everyone who isn't a designer.\",\"featuredImage\":{\"alt\":\"Your Logo Cheat Sheet: How To Use Logo File Formats\",\"asset\":{\"_ref\":\"image-0eb3c72777d08bba24261f88fd71418c783ac6fe-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-10-13T11:06:00.000Z\",\"slug\":\"your-logo-cheat-sheet-how-to-use-logo-file-formats\",\"title\":\"Your Logo Cheat Sheet: How To Use Logo File Formats\"},{\"_id\":\"7d24036f-3420-4771-9e76-46eb2f22b407\",\"category\":\"Brand Identity\",\"excerpt\":\"Annual reports get a bad rap, and not without reason. Long, dense, built for an audie
1nce that was already going to read them. Here's how to fix the five things that stop everyone else from engaging.\",\"featuredImage\":{\"alt\":\"five-reasons-no-one-will-read-your-annual-report-and-what-you-can-do-about-it\",\"asset\":{\"_ref\":\"image-630a1634c8b27c4357c9eff67f2c09060086a224-3912x2200-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-10-02T09:59:00.000Z\",\"slug\":\"five-reasons-no-one-will-read-your-annual-report-and-what-you-can-do-about-it\",\"title\":\"Five reasons no one will read your annual report\"},{\"_id\":\"20999e06-f760-4ac6-9408-d61e3d04814c\",\"category\":\"Brand Strategy\",\"excerpt\":\"A brand discovery workshop is the working session that should happen before any design. Get the leadership team in a room, pressure-test what the brand stands for, and leave with answers.\",\"featuredImage\":{\"alt\":\"Three people around a workshop table reviewing strategy notes during an Alchemy brand discovery session\",\"asset\":{\"_ref\":\"image-b72c1fb031b0d57370bc1e7bb60ed8338d7b6e7b-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-07-16T15:09:00.000Z\",\"slug\":\"the-power-and-necessity-of-brand-discovery-workshops\",\"title\":\"Brand Discovery Workshop: What It Actually Does\"},{\"_id\":\"76eb8a53-38ed-439a-a42d-f80b0c387b4a\",\"category\":\"Animation \u0026 Video\",\"excerpt\":\"Humans are hard-wired for storytelling. Five tech brands, Slack, Headspace, Pendo, Spline and Eero, that get it absolutely right with animated content that puts the customer at the heart of the story.\",\"featuredImage\":{\"alt\":\"5 examples of tech firms killing it with brand-driven animated storytelling \",\"asset\":{\"_ref\":\"image-d77ac74a3b11c7228a7a46eea6052ac02973eb05-1080x608-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-06-02T08:32:00.000Z\",\"slug\":\"5-examples-of-tech-firms-killing-it-with-brand-driven-animated-storytelling\",\"title\":\"5 examples of tech firms killing it with brand-driven animated storytelling\"},{\"_id\":\"e2b3172f-aadc-4b85-a07e-30257afa2680\",\"category\":\"Animation \u0026 Video\",\"excerpt\":\"Ten 2D animation styles we use most often: kinetic typography, vibrant nostalgia, motion graphics, monochrome, character, explainer, isometric, pixel art, vector and mix-and-match. \",\"featuredImage\":{\"alt\":\"Ten 2D animation styles (with examples) and why they work\",\"asset\":{\"_ref\":\"image-41af2135b7f95b013497f26b7196d24c44899011-1499x1000-j
1pg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2023-03-23T14:34:00.000Z\",\"slug\":\"amazing-2d-animation-styles-with-examples-and-why-they-work\",\"title\":\"Ten 2D animation styles (with examples) and why they work\"},{\"_id\":\"2567a179-92b1-483a-88d3-d38578311cab\",\"category\":\"Brand Strategy\",\"excerpt\":\"Ten brand storytelling examples worth copying, from Airbnb to a Welsh gym, plus the three tests every brand story has to pass.\",\"featuredImage\":{\"alt\":\"The 10 Best Brand Storytelling Examples\",\"asset\":{\"_ref\":\"image-03000933994268c82b5204f315024bd84bb15592-1024x565-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2022-10-25T12:44:00.000Z\",\"slug\":\"the-10-best-brand-storytelling-examples\",\"title\":\"The 10 Best Brand Storytelling Examples\"},{\"_id\":\"f7727305-0883-450f-9fc9-a9f4d8510221\",\"category\":\"Brand Identity\",\"excerpt\":\"You've inherited a brand and the only asset is an elderly JPG of the logo. This is the case for brand identity guidelines that nobody talks about: the work is mostly invisible until it isn't there.\",\"featuredImage\":{\"alt\":\"Studio shot of brand identity documents and design materials laid out on a desk\",\"asset\":{\"_ref\":\"image-730e6430e5cbb097a692228e5e52bf249d26b43d-1024x683-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2022-09-22T11:27:00.000Z\",\"slug\":\"5-reasons-brand-identity-guidelines-are-so-important-for-brands\",\"title\":\"5 reasons brand identity guidelines are so important\"},{\"_id\":\"ff60d935-82a3-48e6-962a-90d7963d4f97\",\"category\":\"Animation \u0026 Video\",\"excerpt\":\"In June 2022 we launched Stay Aware, Stay Safe, Stay Together: the animated education pack made with the Channon family to help young people on their first independent trips look out for each other.\",\"featuredImage\":{\"alt\":\"Still from the animated video produced for the Tom Channon safety campaign\",\"asset\":{\"_ref\":\"image-81e971fee54f57f974f621d79dcbbd4593a32e73-1024x534-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2022-06-13T13:58:00.000Z\",\"slug\":\"our-work-for-the-tom-channon-safety-campaign-safety-advice-after-teens-death\",\"t
1itle\":\"The Tom Channon safety campaign: Stay Aware, Stay Safe, Stay Together\"},{\"_id\":\"d5d556bf-db70-4e03-b5d7-3c674daa177c\",\"category\":\"Team\",\"excerpt\":\"A guest post from Ruby Morgan, Head of Sleep and Snacks at Alchemy: why office dogs make better colleagues than most humans, and how to tell if your studio is ready for one.\",\"featuredImage\":{\"alt\":\"Ruby and Indy\",\"asset\":{\"_ref\":\"image-249c7d2aa713e1342098602f737017a8147ddb38-1024x768-jpg\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2022-05-20T11:16:00.000Z\",\"slug\":\"why-dogs-are-the-best-office-companions\",\"title\":\"Why dogs are the best office companions\"},{\"_id\":\"3fd5a4c2-6671-4db1-84c1-606d5520935e\",\"category\":\"Animation \u0026 Video\",\"excerpt\":\"Most animation projects that slip do so because the visual direction wasn't pinned down before animation began. Style frames are the stage where that gets fixed, and the deadline gets saved.\",\"featuredImage\":{\"alt\":\"A finished animation style frame showing a designed scene used to lock in the visual direction before animation begins\",\"asset\":{\"_ref\":\"image-f88274bc08315ee7adfa006583233831593d344f-1024x756-png\",\"_type\":\"reference\"},\"crop\":null,\"hotspot\":null},\"publishedAt\":\"2022-04-05T12:16:00.000Z\",\"slug\":\"how-style-frames-can-help-you-meet-your-video-deadline\",\"title\":\"What is a style frame, and why it saves the deadline\"}]}]}]}],\"$L2a\"]\n"])</script>
1<script>self.__next_f.push([1,"2a:[\"$\",\"section\",null,{\"aria-labelledby\":\"final-cta-heading\",\"className\":\"bg-dragon-fire py-[120px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"max-w-3xl mx-auto px-6 md:px-10 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"final-cta-heading\",\"className\":\"font-display text-h2 text-dawn\",\"children\":\"Ready to apply this to your brand?\"}],[\"$\",\"p\",null,{\"className\":\"mt-6 max-w-md mx-auto text-dawn text-[1rem] leading-[1.6]\",\"children\":\"Book a discovery call. We'll talk through where you're at, what's not working, and whether the workshop's right for you.\"}],[\"$\",\"div\",null,{\"className\":\"mt-10 flex flex-wrap items-center justify-center gap-4\",\"children\":[[\"$\",\"a\",null,{\"href\":\"https://app.usemotion.com/meet/dave-morgan/discovery-call\",\"target\":\"_blank\",\"rel\":\"noopener noreferrer\",\"className\":\"inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-dawn text-white hover:bg-dawn-80\",\"children\":\"Book a call\"}],[\"$\",\"$L6\",null,{\"href\":\"/contact\",\"className\":\"inline-flex items-center justify-center font-bold uppercase tracking-[0.08em] rounded-full transition-all duration-200 ease-out hover:scale-[1.02] active:scale-[0.99] px-7 py-3.5 text-[0.875rem] bg-transparent text-dawn border border-dawn hover:bg-dawn hover:text-dragon-fire\",\"children\":\"Send a brief\"}]]}]]}]}]\n"])</script>
1</body></html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.