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114<div id="root"><link rel="preload" as="image" href="/assets/img/Lucrative-Logo-VN7TK3GL.svg"/><link rel="preload" as="image" href="/assets/img/crm-WRS5BGCB.svg"/><link rel="preload" as="image" href="/assets/img/marketing-3U2HQ6DJ.svg"/><link rel="preload" as="image" href="/assets/img/integrations-IYPRIJZB.svg"/><link rel="preload" as="image" href="/assets/img/automation-B3E4E6FX.svg"/><link rel="preload" as="image" href="/assets/img/experience-S3MICDH3.svg"/><link rel="preload" as="image" href="/assets/img/services-DM74IBEC.svg"/><link rel="preload" as="image" href="/assets/img/analytics-B7I6DEF2.svg"/><link rel="preload" as="image" href="/assets/img/governance-MXSYF2VH.svg"/><link rel="preload" as="image" href="/assets/img/quotes-OU3WKZ6P.svg"/><link rel="preload" as="image" href="/assets/img/Lucrative-Icon-V7QG4ESL.svg"/><a class="skip-link" href="/#main-content">Skip to main content</a><header class="nav "><div class="container"><a href="/" class="logo"><img src="/assets/img/Lucrative-Logo-VN7TK3GL.svg" alt="Lucrative"/></a><nav class="nav-links" aria-label="Primary navigation"><div class="nav-dropdown nav-dropdown--mega"><button type="button" class="nav-dropdown-trigger" aria-expanded="false" aria-controls="platform-menu"><span>Platform</span><span class="dropdown-arrow " aria-hidden="true">↓</span></button><div id="platform-menu" class="nav-mega-menu  nav-mega-menu--platform" aria-hidden="true"><div class="nav-mega-group"><p>Ways to work</p><a href="/platform/revenue-engine" class="nav-mega-item" tabindex="-1"><span><strong>Revenue Engine</strong></span><em>See how the whole suite works together.</em></a><a href="/platform/ai-native-mode" class="nav-mega-item" tabindex="-1"><span><strong>AI Mode</strong></span><em>Work through agents instead of navigating modules. Growth and above.</em></a><a href="/platform/revenue-blueprint" class="nav-mega-item" tabindex="-1"><span><strong>Revenue Blueprint</strong></span><em>Set up the suite around your business and processes.</em></a><a href="/platform/mcp" class="nav-mega-item" tabindex="-1"><span><strong>ChatGPT and Claude via MCP</strong></span><em>Use supported AI clients with your Lucrative permissions.</em></a></div><div class="nav-mega-group"><p>Customers and revenue</p><a href="/lucrative-sales" class="nav-mega-item" tabindex="-1"><span><strong>CRM</strong></span><em>Give every lead a next move.</em></a><a href="/lucrative-marketing" class="nav-mega-item" tabindex="-1"><span><strong>Marketing</strong></span><em>Turn interest into sales conversations.</em></a><a href="/solutions/customer-success" class="nav-mega-item" tabindex="-1"><span><strong>Services</strong></span><em>Solve the issue. Keep the relationship.</em></a><a href="/lucrative-analytics" class="nav-mega-item" tabindex="-1"><span><strong>Analytics</strong></span><em>Ask a question. Understand the business.</em></a><a href="/lucrative-quote" class="nav-mega-item" tabindex="-1"><span><strong>Quotes &amp; CPQ</strong></span><em>Move from a deal to a ready quote.</em></a></div><div class="nav-mega-group"><p>Connections, experiences, and control</p><a href="/platform/integration-cloud" class="nav-mega-item" tabindex="-1"><span><strong>Integrations Cloud</strong></span><em>Connect tools without another tool.</em></a><a href="/platform/automation-cloud" class="nav-mega-item" tabindex="-1"><span><strong>Automation Cloud</strong></span><em>One workflow. Across your systems.</em></a><a href="/platform/knowledge-and-experience" class="nav-mega-item" tabindex="-1"><span><strong>Knowledge &amp; Experience</strong></span><em>Give customers a place to get things done.</em></a><a href="/platform/governance-control-plane" class="nav-mega-item" tabindex="-1"><span><strong>Governance</strong></span><em>Make your rules work across the stack.</em></a></div></div></div><div class="nav-dropdown nav-dropdown--mega"><button type="button" class="nav-dropdown-trigger" aria-expanded="false" aria-controls="solutions-menu"><span>Solutions</span><span class="dropdown-arrow " aria-hidden="true">↓</span></button><div id="solutions-menu" class="nav-mega-menu  nav-mega-menu--solutions" aria-hidden="true"><div class="nav-mega-group"><p>Revenue outcomes</p><a href="/solutions/campaign-to-sales-handoff" class="nav-mega-item" tabindex="-1"><span><strong>Marketing to Sales Handoff</strong></span><em>Carry qualification, intent, ownership, and seller context forward.</em></a><a href="/solutions/lead-and-account-qualification" class="nav-mega-item" tabindex="-1"><span><strong>AI Lead and Account Qualification</strong></span><em>Make fit, engagement, and prioritization explainable.</em></a><a href="/solutions/opportunity-to-governed-quote" class="nav-mega-item" tabindex="-1"><span><strong>Opportunity to Governed Quote</strong></span><em>Move commercial context into controlled pricing and approval.</em></a><a href="/solutions/executive-revenue-intelligence" class="nav-mega-item" tabindex="-1"><span><strong>Executive Revenue Intelligence</strong></span><em>Give leaders governed answers with source context attached.</em></a></div><div class="nav-mega-group"><p>Operations and control</p><a href="/solutions/revenue-workflow-orchestration" class="nav-mega-item" tabindex="-1"><span><strong>Revenue Workflow Automation</strong><small>Available</small></span><em>Design connected work with approvals, retries, and telemetry.</em></a><a href="/solutions/cross-system-governance" class="nav-mega-item" tabindex="-1"><span><strong>CRM and Governance Across Systems</strong><small>Available</small></span><em>Inspect dependencies and evidence before material changes.</em></a><a href="/solutions/revenue-data-consolidation" class="nav-mega-item" tabindex="-1"><span><strong>Revenue Data Consolidation</strong></span><em>Unify records without losing the operating model.</em></a><a href="/solutions/customer-health-and-renewal" class="nav-mega-item" tabindex="-1"><span><strong>Customer Health and Renewal</strong><small>Available</small></span><em>Turn customer signals into accountable retention action.</em></a></div></div></div><a href="/pricing" class="">Pricing</a><div class="nav-dropdown nav-dropdown--mega"><button type="button" class="nav-dropdown-trigger" aria-expanded="false" aria-controls="industries-menu"><span>Industries</span><span class="dropdown-arrow " aria-hidden="true">↓</span></button><div id="industries-menu" class="nav-mega-menu  nav-mega-menu--industries" aria-hidden="true"><div class="nav-mega-group"><p>Customer and consumer</p><a href="/solutions/automotive" class="nav-mega-item" tabindex="-1"><span><strong>Automotive</strong></span><em>Connect buyers, vehicles, dealers, service, and lifetime value.</em></a><a href="/solutions/communications" class="nav-mega-item" tabindex="-1"><span><strong>Communications</strong></span><em>Coordinate acquisition, subscriptions, service, and retention.</em></a><a href="/solutions/consumer-goods" class="nav-mega-item" tabindex="-1"><span><strong>Consumer Goods</strong></span><em>Connect channels, promotions, accounts, and field activity.</em></a><a href="/solutions/media" class="nav-mega-item" tabindex="-1"><span><strong>Media</strong></span><em>Unify audiences, advertisers, subscriptions, and renewals.</em></a><a href="/solutions/retail-and-ecommerce" class="nav-mega-item" tabindex="-1"><span><strong>Retail and Ecommerce</strong></span><em>Connect customer journeys, commerce, loyalty, and service.</em></a><a href="/solutions/travel-transportation-and-hospitality" class="nav-mega-item" tabindex="-1"><span><strong>
114Travel, Transportation and Hospitality</strong></span><em>Coordinate demand, bookings, accounts, and guest service.</em></a></div><div class="nav-mega-group"><p>Regulated and public</p><a href="/solutions/education" class="nav-mega-item" tabindex="-1"><span><strong>Education</strong></span><em>Connect recruitment, enrollment, engagement, and advancement.</em></a><a href="/solutions/financial-services-and-insurance" class="nav-mega-item" tabindex="-1"><span><strong>Financial Services and Insurance</strong></span><em>Build governed workflows around data and review requirements.</em></a><a href="/solutions/healthcare" class="nav-mega-item" tabindex="-1"><span><strong>Healthcare</strong></span><em>Coordinate relationships, outreach, service, and controlled data use.</em></a><a href="/solutions/life-sciences" class="nav-mega-item" tabindex="-1"><span><strong>Life Sciences</strong></span><em>Connect accounts, stakeholders, engagement, and governed evidence.</em></a><a href="/solutions/nonprofit" class="nav-mega-item" tabindex="-1"><span><strong>Nonprofit</strong></span><em>Unify supporters, programs, fundraising, and impact context.</em></a><a href="/solutions/public-sector" class="nav-mega-item" tabindex="-1"><span><strong>Public Sector</strong></span><em>Connect constituents, programs, cases, and accountable service.</em></a></div><div class="nav-mega-group"><p>Industrial and services</p><a href="/solutions/b2b-saas-and-technology" class="nav-mega-item" tabindex="-1"><span><strong>B2B SaaS and Technology</strong></span><em>Connect product-led signals, pipeline, expansion, and renewal.</em></a><a href="/solutions/construction-and-real-estate" class="nav-mega-item" tabindex="-1"><span><strong>Construction and Real Estate</strong></span><em>Connect properties, projects, pursuits, buyers, and handoffs.</em></a><a href="/solutions/energy-and-utilities" class="nav-mega-item" tabindex="-1"><span><strong>Energy and Utilities</strong></span><em>Coordinate accounts, programs, projects, and service context.</em></a><a href="/solutions/professional-services" class="nav-mega-item" tabindex="-1"><span><strong>Professional Services</strong></span><em>Coordinate demand, pursuits, commercial scope, and delivery context.</em></a><a href="/solutions/manufacturing-and-distribution" class="nav-mega-item" tabindex="-1"><span><strong>Manufacturing and Distribution</strong></span><em>Connect account demand, channel work, quoting, and fulfillment context.</em></a><a href="/solutions#industries" class="nav-mega-item" tabindex="-1"><span><strong>Explore All Industries</strong></span><em>See how Revenue Blueprint adapts to every market.</em></a></div></div></div><a href="/enterprise" class="">Enterprise</a><div class="nav-dropdown nav-dropdown--mega"><button type="button" class="nav-dropdown-trigger" aria-expanded="false" aria-controls="resources-menu"><span>Resources</span><span class="dropdown-arrow " aria-hidden="true">↓</span></button><div id="resources-menu" class="nav-mega-menu  nav-mega-menu--resources" aria-hidden="true"><div class="nav-mega-group"><p>Learn and evaluate</p><a href="https://www.lucrative.ai/blog/updates/" class="nav-mega-item" tabindex="-1"><span><strong>Product Updates</strong></span><em>New capabilities and platform improvements.</em></a><a href="https://www.lucrative.ai/blog/" class="nav-mega-item" tabindex="-1"><span><strong>Blog</strong></span><em>Revenue operations, AI, and platform thinking.</em></a><a href="/about-us" class="nav-mega-item" tabindex="-1"><span><strong>Our Story</strong></span><em>Why Lucrative was built.</em></a><a href="/partner-design-program" class="nav-mega-item" tabindex="-1"><span><strong>Partner Design Program</strong></span><em>Scope a complex workflow with the Lucrative team.</em></a><a href="/contact" class="nav-mega-item" tabindex="-1"><span><strong>Contact</strong></span><em>Talk to product and solution specialists.</em></a></div><div class="nav-mega-group"><p>Trust and procurement</p><a href="/service-level-agreement" class="nav-mega-item" tabindex="-1"><span><strong>Service Level Agreement</strong></span><em>Review the published service commitments.</em></a><a href="/privacy-policy" class="nav-mega-item" tabindex="-1"><span><strong>Privacy and AI Policies</strong></span><em>Review privacy, acceptable use, and AI terms.</em></a><a href="/accessibility" class="nav-mega-item" tabindex="-1"><span><strong>Accessibility</strong></span><em>Review our accessibility approach and contact path.</em></a><a href="/enterprise" class="nav-mega-item" tabindex="-1"><span><strong>Enterprise Readiness</strong></span><em>Architecture, implementation, and evaluation.</em></a></div></div></div></nav><div class="nav-right"><a href="https://app.lucrative.ai/login" class="nav-signin">Sign in</a><a href="/pricing#plans" class="btn btn-primary btn-sm nav-trial">Start 14 Day Trial</a><button type="button" class="nav-burger " aria-label="Open menu" aria-expanded="false" aria-controls="mobile-menu"><span></span><span></span><span></span></button></div></div></header><button type="button" class="consent-strip" aria-expanded="false" aria-controls="privacy-choices-panel">Privacy choices</button><section hidden="" id="privacy-choices-panel" class="consent-bar" role="dialog" aria-modal="false" aria-labelledby="privacy-choices-title"><div class="consent-bar-row"><p id="privacy-choices-title">We use cookies to understand how the site is used.<!-- --> <a href="/privacy-policy">Privacy policy</a></p><div class="consent-bar-actions"><button type="button" class="consent-manage" aria-expanded="false">Manage</button><button type="button" class="consent-btn consent-btn--secondary">Decline</button><button type="button" class="consent-btn consent-btn--primary">Accept</button></div></div></section>
114<main id="main-content" class="ds-v2"><section class="suite-hero" id="top" data-playing="false" aria-labelledby="suite-hero-title"><div class="suite-hero-layout"><div class="suite-hero-copy"><p class="suite-eyebrow">What is Lucrative?</p><h1 id="suite-hero-title">CRM? Marketing? Service?<br/><span>Yes. All in one.</span></h1><p class="suite-hero-description">Stop stitching tools together. Run nine modules as one revenue engine. Work in the suite or through agents in AI Mode, with Governance built in.</p><div class="suite-hero-actions"><a href="/pricing#plans" class="btn btn-primary">Start 14 Day Trial</a><a href="/contact#demo-form" class="btn suite-demo-cta">Book a demo</a></div><p class="suite-buying-note">Plans from $<!-- -->90<!-- -->/month. AI Mode from Growth.</p><a href="#product-story" class="suite-link">See what’s inside<!-- --> <span aria-hidden="true">↓</span></a></div><div class="suite-visual suite-visual--switchable"><div class="suite-mode-switch" role="group" aria-label="Choose how to use Lucrative"><button type="button" aria-pressed="true" aria-controls="suite-mode-preview product-story">Classic Suite</button><button type="button" aria-pressed="false" aria-controls="suite-mode-preview product-story"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="revenue-icon"><path d="m12 3 2.5 6.5L21 12l-6.5 2.5L12 21l-2.5-6.5L3 12l6.5-2.5L12 3Z"></path></svg>AI Mode</button></div><div id="suite-mode-preview" class="suite-mode-preview"><div class="suite-module-grid" role="group" aria-label="Choose a module to see its use case below"><button type="button" aria-controls="product-story" aria-pressed="true" style="--module-color:#2459ad;--module-bg:#edf3ff" class="suite-module is-lit"><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/crm-WRS5BGCB.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>CRM</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#a63b6e;--module-bg:#fceef5" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/marketing-3U2HQ6DJ.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Marketing</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#6950ac;--module-bg:#f2edfc" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/integrations-IYPRIJZB.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Integrations Cloud</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#a14c1c;--module-bg:#fff0e5" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/automation-B3E4E6FX.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Automation Cloud</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#087c78;--module-bg:#e4f7f4" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/experience-S3MICDH3.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Knowledge &amp; Experience</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#a13e48;--module-bg:#ffedf0" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/services-DM74IBEC.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Services</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#266c4e;--module-bg:#eaf6ef" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/analytics-B7I6DEF2.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Analytics</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#8a6113;--module-bg:#fff5dc" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/governance-MXSYF2VH.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Governance</span></button><button type="button" aria-controls="product-story" aria-pressed="false" style="--module-color:#4c59a6;--module-bg:#eef0fc" class="suite-module "><span class="suite-module-icon"><img class="module-brand-icon" src="/assets/img/quotes-OU3WKZ6P.svg" width="43" height="43" alt="" aria-hidden="true"/></span><span>Quotes &amp; CPQ</span></button></div><div class="suite-connection" aria-hidden="true"><i></i><span><img src="/assets/img/Lucrative-Icon-V7QG4ESL.svg" alt="" aria-hidden="true" class="revenue-icon revenue-icon--mark" width="24" height="24"/></span><i></i></div><div class="suite-visual-foot"><span>Choose a module. See it in action.</span><button type="button" aria-pressed="false" aria-label="Pause module animation">Ⅱ</button></div></div>
114<p class="suite-mode-caption" aria-live="polite">Work directly in nine connected modules.</p></div></div></section><section id="product-story" class="home-product-explorer" aria-label="Explore the classic suite"><div class="explorer-switch-row"><p>One platform. Choose how you work.</p><div class="suite-mode-switch" role="group" aria-label="Switch product walkthrough"><button type="button" aria-pressed="true" aria-controls="product-walkthrough">Classic Suite</button><button type="button" aria-pressed="false" aria-controls="product-walkthrough">AI Mode</button></div></div><div id="product-walkthrough"><header class="ai-explorer-heading"><p class="suite-eyebrow">Classic Suite</p><h2>Nine modules. One place to work.</h2><p>Manage customers, campaigns, service, and the work between them.</p></header><div id="module-options" class="classic-explorer-options" role="group" aria-label="Choose a module"><button type="button" aria-pressed="true" aria-controls="module-detail">CRM</button><button type="button" aria-pressed="false" aria-controls="module-detail">Marketing</button><button type="button" aria-pressed="false" aria-controls="module-detail">Integrations Cloud</button><button type="button" aria-pressed="false" aria-controls="module-detail">Automation Cloud</button><button type="button" aria-pressed="false" aria-controls="module-detail">Knowledge &amp; Experience</button><button type="button" aria-pressed="false" aria-controls="module-detail">Services</button><button type="button" aria-pressed="false" aria-controls="module-detail">Analytics</button><button type="button" aria-pressed="false" aria-controls="module-detail">Governance</button><button type="button" aria-pressed="false" aria-controls="module-detail">Quotes &amp; CPQ</button></div><section class="suite-story suite-story--module suite-story--workspace" id="module-detail" data-playing="false" style="--module-color:#2459ad;--module-bg:#edf3ff" aria-labelledby="suite-story-title"><div class="suite-story-copy"><div class="suite-story-kicker"><img class="module-brand-icon" src="/assets/img/crm-WRS5BGCB.svg" width="43" height="43" alt="" aria-hidden="true"/><span>CRM</span><span>01 / 09</span></div><h2 id="suite-story-title" tabindex="-1">Give every lead a next move.</h2><p>Keep contacts, deals, and conversations together. Hand qualified leads to Sales with the context to act.</p><a href="/lucrative-sales" class="suite-link">Explore CRM<!-- --> <span aria-hidden="true">→</span></a><div class="suite-story-next"><a href="/contact#demo-form" class="suite-link">See it with your team <span aria-hidden="true">→</span></a></div><div class="suite-module-return"><a href="#module-options" class="suite-link">Choose another module<!-- --> <span aria-hidden="true">↑</span></a></div><div class="suite-module-paging"><button type="button" aria-label="Previous module">←</button><span>Explore the suite</span><button type="button" aria-label="Next module">→</button></div></div><div class="suite-workspace-view"><figure class="product-detail-capture" style="--capture-width:3000px"><figcaption>CRM · Sales dashboard</figcaption><img src="/assets/img/module-sales-homepage-LDZS37UG.webp" width="3000" height="1692" alt="Sales dashboard with the work queue, the leads that need an owner, and the sales queue listing each lead&#x27;s fit, next step, ageing and owner." loading="lazy"/></figure><div class="suite-workspace-note"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="revenue-icon"><path d="m12 2 8 3v6c0 6-8 11-8 11S4 17 4 11V5l8-3Z"></path><path d="m8 11 3 3 5-6"></path></svg><span>Apply your qualification and assignment rules.</span></div></div></section></div></section><section class="suite-benefits" id="platform" aria-labelledby="suite-experience-title"><div class="suite-experience-intro"><h2 id="suite-experience-title">Built from the problems teams actually face.</h2><p>We built Lucrative after years of fixing broken handoffs, disconnected data, and workflows that made teams do more work. That experience shapes the blueprints, agents, and controls inside the product.</p></div><article><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="revenue-icon"><rect x="3" y="3" width="18" height="18" rx="2"></rect><path d="M3 10h18M10 10v11m5-6h3m-3 3h3M7 6h3"></path></svg><h3>Built around your business.</h3><p>
114Set up your customer model and processes around how your company works.</p><a href="/platform/revenue-blueprint" class="suite-link">Explore Revenue Blueprint<!-- --> <span aria-hidden="true">→</span></a></article><article><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="revenue-icon"><path d="m9 8 2-2a5 5 0 0 1 7 7l-2 2m-1 1-2 2a5 5 0 0 1-7-7l2-2m0 7 8-8"></path></svg><h3>Keep the tools you need.</h3><p>Connect your other systems. You can also work with Lucrative through ChatGPT or Claude.</p><a href="/platform/mcp" class="suite-link">See how it connects<!-- --> <span aria-hidden="true">→</span></a></article><article><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.6" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true" class="revenue-icon"><path d="m12 2 8 3v6c0 6-8 11-8 11S4 17 4 11V5l8-3Z"></path><path d="m8 11 3 3 5-6"></path></svg><h3>Your rules still apply.</h3><p>Set the policies, permissions, and approvals for people and agents, inside Lucrative and across connected systems.</p><a href="/platform/governance-control-plane" class="suite-link">See Governance at work<!-- --> <span aria-hidden="true">→</span></a></article></section><section class="home-use-cases" id="workflows" aria-labelledby="home-use-cases-title"><header><p class="suite-eyebrow">Start with a familiar job</p><h2 id="home-use-cases-title">What would you like to work better?</h2><p>Start with the work your team needs. Then explore the rest of the suite.</p></header><div><article><span class="home-use-case-number">0<!-- -->1</span><h3>Get Marketing and Sales working together.</h3><p>Pass the interest, qualification, and next action to the person who will follow up.</p><a class="suite-link" href="/solutions/campaign-to-sales-handoff">See the handoff<!-- --> <span aria-hidden="true">→</span></a></article><article><span class="home-use-case-number">0<!-- -->2</span><h3>Prepare a quote without starting again.</h3><p>Use the deal information, product pricing, and approval rules already in your system.</p><a class="suite-link" href="/solutions/opportunity-to-governed-quote">See the quote workflow<!-- --> <span aria-hidden="true">→</span></a></article><article><span class="home-use-case-number">0<!-- -->3</span><h3>Keep rules consistent across your tools.</h3><p>Find process and policy problems across connected systems and give each one an owner.</p><a class="suite-link" href="/solutions/cross-system-governance">See cross system Governance<!-- --> <span aria-hidden="true">→</span></a></article></div><p class="home-use-case-fit">Different industry? Shape the customer model and workflows around your business. <a href="/solutions#industries">Explore industries</a></p></section><section class="home-pricing" id="pricing" aria-labelledby="home-pricing-title"><div class="home-pricing-heading"><div><p class="suite-eyebrow">Plans and pricing</p><h2 id="home-pricing-title">Start with what you need.</h2><p>Choose a plan. Try Lucrative for 14 days.</p></div><a href="/pricing#plans" class="suite-link">Compare all plan details <span aria-hidden="true">→</span></a></div><div class="home-pricing-grid"><article class=""><p class="home-plan-for">For working in the classic suite</p><h3>Starter</h3><p class="home-pricing-price"><strong>$<!-- -->90</strong><span>USD / month</span></p><p>Bring your sales and marketing work together.</p><p>Classic Suite. Upgrade to Growth for AI Mode.</p><p class="home-pricing-inclusion">5 user seats included · 500 AI execution credits</p><a href="/pricing#plan-starter" class="btn suite-demo-cta home-plan-cta">Choose Starter<!-- --> <span aria-hidden="true">→</span></a></article><article class="home-plan-ai"><p class="home-plan-for">For working with AI agents</p><h3>Growth</h3><p class="home-pricing-price"><strong>$<!-- -->199</strong><span>USD / month</span></p><p>Work through agents in AI Mode, with deeper qualification and analytics.</p><p>AI Mode included. Usage allowances apply.</p><p class="home-pricing-inclusion">5 user seats included · 1,500 AI execution credits</p><a href="/pricing#plan-growth" class="btn btn-primary home-plan-cta">Choose Growth<!-- --> <span aria-hidden="true">→</span></a></article><article class=""><p class="home-plan-for">For custom requirements</p><h3>Enterprise</h3><p class="home-pricing-price"><strong>Let’s talk</strong></p><p>Configure the platform for a more complex business.</p><p>AI Mode with custom pricing and scope.</p><p class="home-pricing-inclusion">Users, usage, and implementation scoped with you</p><a href="/contact#demo-form" class="btn suite-demo-cta home-plan-cta">Talk to our team<!-- --> <span aria-hidden="true">→</span></a></article></div><p class="home-pricing-note">Monthly base prices. All modules are visible in the suite. Features outside your plan prompt an upgrade. AI Mode starts with Growth. Extra usage and services may cost more. <a href="/pricing">See allowances and terms.</a></p></section><section class="section section--grey" id="faq"><div class="container faq-layout"><div class="reveal"><h2>Before you get started.</h2><p class="sub">Plans, setup, and working with AI.</p></div><div class="reveal"><div class="faq-item open"><button type="button" class="faq-q" aria-expanded="true" aria-controls="faq-answer-0"><span class="icon" aria-hidden="true">+</span><span class="faq-title">Is Lucrative a CRM or a marketing platform?</span></button><div class="faq-a" id="faq-answer-0" role="region">Both. Lucrative combines CRM, Marketing, Services, Analytics, Quotes &amp; CPQ, Integrations Cloud, Automation Cloud, Knowledge &amp; Experience, and Governance in one revenue engine. You can work in the modules or use agents in AI Mode.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-1"><span class="icon" aria-hidden="true">+</span><span class="faq-title">What changes when I switch to AI Mode?</span></button><div class="faq-a" id="faq-answer-1" role="region" hidden="">Instead of moving between modules, you give an agent or a team a job. The suite works behind the scenes. Agents use the tools and data they are allowed to access, with the approval checkpoints you configure. AI Mode starts with Growth.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-2"><span class="icon" aria-hidden="true">+</span><span class="faq-title">Do I get every feature on every plan?</span></button><div class="faq-a" id="faq-answer-2" role="region" hidden="">No. Every plan shows the full suite, but a feature outside your plan prompts an upgrade. Starter uses the Classic Suite. AI Mode is available from Growth, with custom pricing for larger requirements. Compare the plan details before starting your trial.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-3"><span class="icon" aria-hidden="true">+</span><span class="faq-title">Do we have to replace our existing tools?</span></button><div class="faq-a" id="faq-answer-3" role="region" hidden="">No. Start with the work you need to improve. Integrations Cloud can connect existing systems, and Automation Cloud coordinates work across them. Your required connections and setup are confirmed for your account.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-4"><span class="icon" aria-hidden="true">+</span><span class="faq-title">Can agents send messages or change records without review?</span></button><div class="faq-a" id="faq-answer-4" role="region" hidden="">That depends on the permissions and checkpoints you configure. You set which tools agents can use and which actions need human review. Governance helps you oversee activity and investigate issues.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-5"><span class="icon" aria-hidden="true">+</span><span class="faq-title">Can I use Lucrative through ChatGPT or Claude?</span></button><div class="faq-a" id="faq-answer-5" role="region" hidden="">Yes, through configured MCP connections. Supported actions still follow your workspace permissions. We confirm the connection and setup needed for your account.</div></div><div class="faq-item "><button type="button" class="faq-q" aria-expanded="false" aria-controls="faq-answer-6"><span class="icon" aria-hidden="true">+</span><span class="faq-title">What happens when I request a demo?</span></button><div class="faq-a" id="faq-answer-6" role="region" hidden="">Our team contacts you to arrange a demonstration around your needs. Bring one process you want to improve and the systems you use today. We can discuss the relevant modules, AI Mode, setup, and plan options.
114</div></div></div></div></section><section class="home-closing" aria-labelledby="home-closing-title"><div class="home-closing-copy"><h2 id="home-closing-title">See it with your workflow.</h2><p>Bring one process you want to improve. We’ll show the relevant modules, agents, and controls, then discuss the right plan.</p><p class="home-closing-expectation">Send a request. Our team will contact you to arrange the demo.</p><div class="home-closing-actions"><a href="/contact#demo-form" class="btn btn-primary">Request your demo</a></div></div><div class="bc-cluster" aria-hidden="true"><style>
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209
210.lb-waving .lb-arm-r{transform-origin:152px 160px;translate:2px -48px;
211  animation:lb-wave .7s ease-in-out infinite}
212@keyframes lb-wave{0%,100%{rotate:-8deg}50%{rotate:24deg}}
213
214.lb-sleeping .lb-head{animation:lb-bob 5.5s ease-in-out infinite;rotate:-9deg}
215.lb-sleeping .lb-body{animation:lb-breathe 5.5s ease-in-out infinite}
216.lb-zzz{animation:lb-float 2.6s ease-in-out infinite}
217@keyframes lb-float{0%{opacity:0;translate:0 6px}40%{opacity:.85}100%{opacity:0;translate:6px -14px}}
218
219.lb-tassel{transform-origin:146px 16px;animation:lb-swing 2.8s ease-in-out infinite}
220@keyframes lb-swing{0%,100%{rotate:-7deg}50%{rotate:9deg}}
221
222.lb-loading .lb-head{animation:lb-bob 1.6s ease-in-out infinite}
223.lb-dot{animation:lb-pulse 1s ease-in-out infinite}
224.lb-dot1{animation-delay:.15s}.lb-dot2{animation-delay:.3s}
225@keyframes lb-pulse{0%,100%{opacity:.25;scale:.75}50%{opacity:1;scale:1.15}}
226
227.lb-poke .lb-head{animation:lb-squish .6s cubic-bezier(.3,1.5,.5,1)}
228@keyframes lb-squish{0%{scale:1}30%{scale:1.12 .88}60%{scale:.94 1.06}100%{scale:1}}
229
230@media (prefers-reduced-motion:reduce){
231  .lb-root *{animation:none!important}
232}
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