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996 <main id="content" class="has-cell-right two-cells"> 997 998 <nav class="breadcrumbs"><ol><li class="back-to-home"><a href="/" target="_top">IFJ</a></li><li><a href="/media-centre/news" target="_top">Media centre</a></li><li><a href="/media-centre/news" target="_top">News</a></li><li class="last active">Webinar: Artificial intelligence and journalism - audiences, guidelines and products</li></ol></nav> 999 <div class="cols-a"> 1000 <article> 1001 <!--TYPO3SEARCH_begin--> 1002 1003 1004 1005<div id="c48" class="frame frame-default frame-type-list frame-list-news_pi1 frame-layout-0 "><div class="news news-single"><div class="article" itemscope="itemscope" itemtype="http://schema.org/Article"><div class="cols-a a inv"><article><div class="news-single-top"><div class="news-single-view"><span class="news-date"><time datetime="2026-09-22"> 1006 22 September 2026 1007 <meta itemprop="datePublished" content="2026-09-22" /></time></span><h1 class="news-title h2 m0-t m20"><span itemprop="headline">Webinar: Artificial intelligence and journalism - audiences, guidelines and products</span></h1><!-- teaser --><div class="teaser-text" itemprop="description"><p><strong>How can journalists smartly integrate the newest technologies in their work, while mitigating the risks AI can pose to job safety and the quality of journalism? The fourth online event of the M4CD â Media for Citizens and Democracy in the Digital Age training will be held on 29 September from 9am to 6pm CET.</strong></p></div><!-- media files --><div class="news-img-wrap"><div class="first-item"><div class="outer"><div class="mediaelement mediaelement-image"><a href="/fileadmin/user_upload/AI_-_Tim_quote_.png" title="" class="fancybox" rel="fancybox" data-caption="" data-fancybox="gallery"><img src="/fileadmin/_processed_/e/8/csm_AI_-_Tim_quote__d3b5c74c12.png" width="540" height="453" alt="" /></a></div></div></div></div><!-- main text --><div class="news-text-wrap" itemprop="articleBody"><p class="text-justify"><span style="color:#222222"><span style="color:#131516">The event starts with a discussion of guidelines for ethical AI use and insights from recent research, followed by a lecture on recent scholarly insights about audiencesâ perception of AI use in journalism. Finally, representatives of technology companies will explain how their products can be effectively integrated into the work of journalists and newsrooms.</span></span></p><p class="text-justify"><span style="color:#222222"><span style="color:#131516">Check full programme <strong><a href="https://cmpf.eui.eu/events-centre-for-media-pluralism/?id=589308" target="_blank" rel="noreferrer"><span style="color:#222222"><span style="color:#131516"><strong>here</strong></span></span></a></strong></span></span></p><p class="text-justify"><span style="color:#222222">Feel free to<a href="https://cmpf.eui.eu/events-centre-for-media-pluralism/?id=589308" target="_blank" rel="noreferrer"><span style="color:#222222"> register.</span></a> The event is in <strong>English only.</strong></span></p><p class="text-justify">The<strong><a href="https://www.ifj.org/actions/projects/europe/m4cd" target="_blank"> M4CD - The Media for Citizens and Democracy in the Digital Age</a></strong> project aims to strengthen media pluralism in the EU. It will do this by enhancing the sustainability and diversity of the media sector, improving journalistsâ working conditions and safety, promoting the ethical use of generative AI, and addressing the threats posed by SLAPPs.</p></div></div><div class="ifj-signature"><p><strong>
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