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https://www.smoofl.com/about-us

html smoofl.com collected 2026-10-08 02:27:40 UTC 39,241 bytes, 487 lines download raw bytes

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130            <span role="img" aria-label="Logo of Smoofl" title="Smoofl"><img src="/web/image/website/1/logo/Smoofl?unique=3fd7727" class="img img-fluid" width="95" height="40" alt="Smoofl" loading="lazy"/></span>
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156                        
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166
167    <li role="presentation" class="nav-item ">
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169            <span>Home</span>
170        </a>
171    </li>
172
173    <li role="presentation" class="nav-item ">
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175            <span>Shop</span>
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178
179    <li role="presentation" class="nav-item ">
180        <a role="menuitem" href="/about-us" class="nav-link active">
181            <span>About</span>
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187            <span>FAQ</span>
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192        <a href="#" data-bs-toggle="dropdown" data-bs-auto-close="outside" role="menuitem" class="dropdown-toggle nav-link   ">
193            <span>Become a reseller</span>
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198
199
200    <li role="presentation" class=" ">
201        <a role="menuitem" href="https://b2b.smoofl.com/" class="dropdown-item ">
202            <span>To the B2B shop</span>
203        </a>
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206        
207    </li>
208                    
209    </ul>
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218
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224            <span role="img" aria-label="Logo of Smoofl" title="Smoofl"><img src="/web/image/website/1/logo/Smoofl?unique=3fd7727" class="img img-fluid" width="95" height="40" alt="Smoofl" loading="lazy"/></span>
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273                                
274
275    <li role="presentation" class="nav-item border-top  px-0">
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281    <li role="presentation" class="nav-item border-top  px-0">
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304                <span>Become a reseller</span>
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308
309
310    <li role="presentation" class=" px-0">
311        <a role="menuitem" href="https://b2b.smoofl.com/" class="nav-link list-group-item list-group-item-action border-0 rounded-0 px-4 text-wrap ">
312            <span>To the B2B shop</span>
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314    </li>
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319    </li>
320                            
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330                <a href="/web/login" class="nav-link o_nav_link_btn w-100 border text-center">Sign in</a>
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347        
348        <div class="container">
349            <div class="row">
350                <div class="pb32 o_colored_level col-lg-6 pt0" data-name="Box">
351                    <h1 class="display-4"><strong>ONCE UPON A TIME</strong></h1><h1 class="display-4"><strong>IN A DOG TREAT ATELIER IN BELGIUM</strong></h1>
352                    <p>Hi there! We’re Tineke, David and Bacchus — the founding family behind Smoofl.</p><p>When Bacchus joined our family in 2016, everything felt like we were welcoming a furry baby. That was until we walked into the pet shop.</p><p>With backgrounds in design, Belgian chocolate and beauty, we were used to products that are carefully made, nicely presented and a pleasure to choose. But in the pet snack aisle, we found either plain plastic bags with stickers or brightly coloured, artificial treats. None of them matched how we saw our dog: as a dear family member.</p><p>So we started experimenting at our kitchen table. From day one, our goal was simple: turn everyday dog treats into little moments of joy y
352ou actually want to share.</p><p>Two years later, Smoofl was born.</p>
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357        <div class="o_we_bg_filter" style="background-image: linear-gradient(135deg, rgba(0, 0, 0, 0.5) 0%, rgba(0, 0, 0, 0.15) 100%) !important;"></div><div class="o_we_shape o_html_builder_Connections_12" style="background-image: url(&#34;/html_editor/shape/html_builder%2FConnections%2F12.svg?c5=%23FBF1ED&#34;);"></div>
358        
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361                <div class="col-lg-6 o_colored_level pb0 pt0" data-name="Box">
362                    <h1 class="display-4" style="text-align: center;"><br/></h1><h1 class="display-4" style="text-align: center;"><br/></h1><h1 class="display-4" style="text-align: center;"><br/></h1><h1 class="display-4" style="text-align: center;"><br/></h1><h1 class="display-4" style="text-align: center;"><br/></h1><h1 class="display-4" style="text-align: center;"><font class="text-white"><span class="h3-fs"><strong>ONCE UPON A TIME</strong></span></font></h1><h1 class="display-4" style="text-align: center;"><font class="text-white"><span class="h3-fs"><strong>IN A DOG TREAT ATELIER IN BELGIUM</strong></span></font></h1>
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372                
373                <div class="o_colored_level o_grid_item g-height-11 o_grid_item_image g-col-lg-5 col-lg-5 order-lg-0" style="grid-area: 1 / 1 / 12 / 6; z-index: 1; order: 1;"><img src="/web/image/27347-ef649311/Production_01.webp" alt="Smoofl dog ice made in Belgium" data-attachment-id="27344" class="img img-fluid o_we_custom_image o_editable_media" data-format-mimetype="image/webp" data-resize-width="690" data-original-id="27344" data-original-src="/web/image/27344-37533a26/Production_01.png" data-mimetype-before-conversion="image/png" data-mimetype="image/webp" loading="lazy"/></div>
374            <div class="o_colored_level o_grid_item g-col-lg-6 g-height-6 col-lg-6 d-lg-none o_snippet_desktop_invisible order-lg-0" style="z-index: 3; grid-area: 1 / 7 / 7 / 13; order: 0;" data-invisible="1"><p>Hi there! We’re Tineke, David and Bacchus: the founding family behind Smoofl.</p><p>When Bacchus joined our family in 2016, everything felt like we were welcoming a furry baby. That was until we walked into the pet shop.</p><p>With backgrounds in design, Belgian chocolate and beauty, we were used to products that are carefully made, nicely presented and a pleasure to choose. But in the pet snack aisle, we found either plain plastic bags with stickers or brightly coloured, artificial treats. None of them matched how we saw our dog: as a dear family member.</p><p>So we started experimenting at our kitchen table. From day one, our goal was simple: turn everyday dog treats into little moments of joy you actually want to share.</p><p>Two years later, Smoofl was born.</p>
375                </div><div class="o_colored_level o_grid_item g-col-lg-6 g-height-7 col-lg-6 order-lg-0" style="z-index: 4; grid-area: 13 / 1 / 20 / 7; order: 4;"><h2><strong>TREATS FOR EVERYDAY&nbsp;NEEDS</strong></h2><p>Today, Smoofl has grown into different kinds of treats for different everyday needs.
375</p><p>We make light treats for everyday treating, functional treats with added benefits, and cooling treats for warmer days.</p><p>Whatever the need, we always come back to the same idea: a treat should be good for the dog and enjoyable for the person giving it.</p><p>That’s why we care about the recipe, the ingredients, the shape, the smell, the colour and the pack it comes in.</p><p><strong>Good to get. Fun to feed.</strong></p><p><br/></p>
376                </div><div class="o_colored_level o_grid_item g-height-5 g-col-lg-12 col-lg-12 order-lg-0" style="z-index: 5; grid-area: 22 / 1 / 27 / 13; order: 5;"><h2 style="text-align: center;"><strong>FROM BELGIUM TO THE WORLD</strong></h2><p style="text-align: center;">What started at our kitchen table has come a long way. Today, Smoofl treats are enjoyed by dog families in more than 20 countries.</p><p style="text-align: center;">But growing hasn’t changed the way we want to do things. We still develop and make our treats here in Belgium, and we still believe the little moments matter.</p><p style="text-align: center;"><strong>Let’s Smoofl, my friend.</strong></p>
377                </div><div class="o_grid_item g-col-lg-6 g-height-6 col-lg-6 o_colored_level order-lg-0" style="z-index: 6; grid-area: 1 / 7 / 7 / 13; order: 2;"><h2><strong>MADE IN OUR OWN ATELIER</strong></h2><p>We don’t just design our treats. We make them ourselves, in our own atelier in Belgium.</p><p>That means we can develop our own recipes, work in small batches and pay attention to the little details that make a treat feel different.</p><p>We also work together with a local social workplace team, creating meaningful work for people with disabilities.</p><p>For us, making the treats ourselves is an important part of what Smoofl is.</p>
378                </div><div class="o_colored_level o_grid_item o_grid_item_image g-col-lg-6 g-height-12 col-lg-6 order-lg-0" style="z-index: 2; grid-area: 10 / 7 / 22 / 13; order: 3;"><img src="/web/image/27346-84239646/odiel%20%2817%20van%2065%29.webp" alt="" data-attachment-id="27345" class="img img-fluid o_we_custom_image o_editable_media" data-format-mimetype="image/webp" data-resize-width="690" data-original-id="27345" data-original-src="/web/image/27345-2f648f6b/odiel%20%2817%20van%2065%29.jpg" data-mimetype-before-conversion="image/jpeg" data-mimetype="image/webp" loading="lazy"/></div></div>
379        </div>
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381        
382        <div class="container">
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385                <div class="o_grid_item g-height-11 o_grid_item_image g-col-lg-5 col-lg-5 o_colored_level" style="grid-area: 1 / 1 / 12 / 6; z-index: 1;"><img src="/web/image/27347-ef649311/Production_01.webp" alt="" data-attachment-id="27344" class="img img-fluid o_we_custom_image o_editable_media" data-format-mimetype="image/webp" data-resize-width="690" data-original-id="27344" data-original-src="/web/image/27344-37533a26/Production_01.png" data-mimetype-before-conversion="image/png" data-mimetype="image/webp" loading="lazy"/></div>
386            <div class="o_grid_item g-col-lg-6 g-height-6 col-lg-6 d-lg-none o_snippet_desktop_invisible o_colored_level" style="z-index: 3; grid-area: 1 / 7 / 7 / 13;" data-invisible="1"><p>Hi there! We’re Tineke, David and Bacchus: the founding family behind Smoofl.</p><p>When Bacchus joined our family in 2016, everything felt like we were welcoming a furry baby. That was until we walked into the pet shop.</p><p>With backgrounds in design, Belgian chocolate and beauty, we were used to products that are carefully made, nicely presented and a pleasure to choose. But in the pet snack aisle, we found either plain plastic bags with stickers or brightly coloured, artificial treats. None of them matched how we saw our dog: as a dear family member.</p><p>So we started experimenting at our kitchen table. From day one, our goal was simple: turn everyday dog treats into little moments of joy y
386ou actually want to share.</p><p>Two years later, Smoofl was born.</p>
387                </div><div class="o_grid_item g-col-lg-6 g-height-7 col-lg-6 o_colored_level" style="z-index: 4; grid-area: 13 / 1 / 20 / 7;"><h2><strong>TREATS FOR EVERYDAY&nbsp;NEEDS</strong></h2><p>Today, Smoofl has grown into different kinds of treats for different everyday needs.</p><p>We make light treats for everyday treating, functional treats with added benefits, and cooling treats for warmer days.</p><p>Whatever the need, we always come back to the same idea: a treat should be good for the dog and enjoyable for the person giving it.</p><p>That’s why we care about the recipe, the ingredients, the shape, the smell, the colour and the pack it comes in.</p><p><strong>Good to get. Fun to feed.</strong></p><p><br/></p>
388                </div><div class="o_grid_item g-height-5 g-col-lg-12 col-lg-12 o_colored_level" style="z-index: 5; grid-area: 22 / 1 / 27 / 13;"><h2 style="text-align: center;"><strong>FROM BELGIUM TO THE WORLD</strong></h2><p style="text-align: center;">What started at our kitchen table has come a long way. Today, Smoofl treats are enjoyed by dog families in more than 20 countries.</p><p style="text-align: center;">But growing hasn’t changed the way we want to do things. We still develop and make our treats here in Belgium, and we still believe the little moments matter.</p><p style="text-align: center;"><strong>Let’s Smoofl, my friend.</strong></p>
389                </div><div class="o_grid_item g-col-lg-6 g-height-6 col-lg-6 o_colored_level" style="z-index: 6; grid-area: 1 / 7 / 7 / 13;"><h2><strong>MADE IN OUR OWN ATELIER</strong></h2><p>We don’t just design our treats. We make them ourselves, in our own atelier in Belgium.</p><p>That means we can develop our own recipes, work in small batches and pay attention to the little details that make a treat feel different.</p><p>We also work together with a local social workplace team, creating meaningful work for people with disabilities.</p><p>For us, making the treats ourselves is an important part of what Smoofl is.</p>
390                </div><div class="o_grid_item o_grid_item_image g-col-lg-6 g-height-12 col-lg-6 o_colored_level" style="z-index: 2; grid-area: 10 / 7 / 22 / 13;"><img src="/web/image/27346-84239646/odiel%20%2817%20van%2065%29.webp" alt="" data-attachment-id="27345" class="img img-fluid o_we_custom_image o_editable_media" data-format-mimetype="image/webp" data-resize-width="690" data-original-id="27345" data-original-src="/web/image/27345-2f648f6b/odiel%20%2817%20van%2065%29.jpg" data-mimetype-before-conversion="image/jpeg" data-mimetype="image/webp" loading="lazy"/></div></div>
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410                                <li class="py-1"><strong>Pawesome bv</strong><br/>Rue Picard 7/100<br/>1000 Brussels<br/>Belgium<br/><br/>VAT: BE 0654.916.185<br/>[email protected]</li>
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413                            <p><font class="text-o-color-3">Smoofl is a Belgian dog treat brand that develops and manufactures its own natural dog treats. Our range includes Bone Broth Gummies, Puffed Rice Treats and Dog Ice Cream.</font><br/></p><ul class="list-unstyled">
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427                            <h5><font class="text-o-color-3">Shop Smoofl</font><br/></h5>
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429                                <li class="py-1"><a href="/shop/category/daily-super-chews-2" class="o_translate_inline"><font class="text-o-color-3">Daily bone Broth Chews</font></a></li>
430                                <li class="py-1"><a href="/shop/category/low-calorie-rice-treats-1" class="o_translate_inline"><font class="text-o-color-3">Puffed Rice Treats</font></a></li>
431                                <li class="py-1"><a href="/shop/category/dog-ice-3" class="o_translate_inline"><font class="text-o-color-3">Dog Ice</font></a></li>
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