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216            </a>
217        </div>
218
219        <ul class="nav align-items-center">
220
221            
222                    <li class="nav-item dropdown d-none d-xl-block menu-dropdown">
223                        <a class="nav-link dropdown-toggle d-flex align-items-center"
224                           href="javascript:;"
225                           data-toggle="dropdown"
226                           aria-haspopup="true"
227                           aria-expanded="false">
228                            <span>Features</span>
229                            <span class="pl-1"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
230                        </a>
231                        <div class="dropdown-menu row">
232                                                            <a class="dropdown-item col-5" href="/web-ordering">
233                                                                            <div class="dropdown-img-oval">
234                                            <img src="https://www.fimble.io/admin/files/6051.svg" alt="Web Ordering" class="dropdown-img">
235                                        </div>
236                                                                        <div class="dropdown-details">
237                                         <div class="dropdown-title">
238                                            Web Ordering                                        </div>
239                                                                                    <div class="dropdown-description">
240                                                Build your fully branded, full-featured website in minutes and start accepting online orders.                                            </div>
241                                                                            </div>
242                                </a>
243                                                            <a class="dropdown-item col-5" href="/mobile-ordering">
244                                                                            <div class="dropdown-img-oval">
245                                            <img src="https://www.fimble.io/admin/files/6052.svg" alt="Mobile Ordering" class="dropdown-img">
246                                        </div>
247                                                                        <div class="dropdown-details">
248                                         <div class="dropdown-title">
249                                            Mobile Ordering                                        </div>
250                                                                                    <div class="dropdown-description">
251                                                Get your own branded native mobile application and start accepting orders.                                            </div>
252                                                                            </div>
253                                </a>
254                                                            <a class="dropdown-item col-5" href="/instore-ordering">
255                                                                            <div class="dropdown-img-oval">
256                                            <img src="https://www.fimble.io/admin/files/6053.svg" alt="In-Store Ordering" class="dropdown-img">
257                                        </div>
258                                                                        <div class="dropdown-detail
258s">
259                                         <div class="dropdown-title">
260                                            In-Store Ordering                                        </div>
261                                                                                    <div class="dropdown-description">
262                                                An intuitive point of sale system and Kiosk application to provide a next level experience for your customers.                                            </div>
263                                                                            </div>
264                                </a>
265                                                            <a class="dropdown-item col-5" href="/order-management">
266                                                                            <div class="dropdown-img-oval">
267                                            <img src="https://www.fimble.io/admin/files/6057.svg" alt="Workflow Management" class="dropdown-img">
268                                        </div>
269                                                                        <div class="dropdown-details">
270                                         <div class="dropdown-title">
271                                            Workflow Management                                        </div>
272                                                                                    <div class="dropdown-description">
273                                                Seamless omni-channel management of your orders’ and reservations’ lifecycle workflows.                                            </div>
274                                                                            </div>
275                                </a>
276                                                            <a class="dropdown-item col-5" href="/marketing">
277                                                                            <div class="dropdown-img-oval">
278                                            <img src="https://www.fimble.io/admin/files/6054.svg" alt="Marketing & CRM" class="dropdown-img">
279                                        </div>
280                                                                        <div class="dropdown-details">
281                                         <div class="dropdown-title">
282                                            Marketing & CRM                                        </div>
283                                                                                    <div class="dropdown-description">
284                                                Turn one-off buyers into loyal customers with tools that drive upsells, repeat sales, and build lasting relationships.                                             </div>
285                                                                            </div>
286                                </a>
287                                                            <a class="dropdown-item col-5" href="/inventory-management">
288                                                                            <div class="dropdown-img-oval">
289                                            <img src="https://www.fimble.io/admin/files/6058.svg" alt="Inventory Management" class="dropdown-img">
290                                        </div>
291                                                                        <div class="dropdown-details">
292                                         <div class="dropdown-title">
293                                            Inventory Management                                        </div>
294                                                                                    <div class="dropdown-description">
295                                                Stay on top of your inventory with real-time consumption, stock alerts, PO automations, and more.                                            </div>
296                                                                            </div>
297                                </a>
298                                                            <a class="dropdown-item col-5" href="/delivery">
299                                                                            <div class="dropdown-img-oval">
300                                            <img src="https://www.fimble.io/admin/files/6055.svg" alt="Delivery" class="dropdown-img">
301                                        </div>
302                                                                        <div class="dropdown-detail
302s">
303                                         <div class="dropdown-title">
304                                            Delivery                                        </div>
305                                                                                    <div class="dropdown-description">
306                                                Robust delivery management with automatic order assignment and driver tracking.                                            </div>
307                                                                            </div>
308                                </a>
309                                                            <a class="dropdown-item col-5" href="/analytics">
310                                                                            <div class="dropdown-img-oval">
311                                            <img src="https://www.fimble.io/admin/files/6056.svg" alt="Analytics & BI" class="dropdown-img">
312                                        </div>
313                                                                        <div class="dropdown-details">
314                                         <div class="dropdown-title">
315                                            Analytics & BI                                        </div>
316                                                                                    <div class="dropdown-description">
317                                                Turn data into action with insightful reports that help you make smarter decisions across your business.                                            </div>
318                                                                            </div>
319                                </a>
320                                                            <a class="dropdown-item col-5" href="/custom-solutions">
321                                                                            <div class="dropdown-img-oval">
322                                            <img src="https://www.fimble.io/admin/files/6059.svg" alt="Custom Solutions" class="dropdown-img">
323                                        </div>
324                                                                        <div class="dropdown-details">
325                                         <div class="dropdown-title">
326                                            Custom Solutions                                        </div>
327                                                                                    <div class="dropdown-description">
328                                                Out of the box solution, yet very flexible to accommodate your tailor-made needs.                                            </div>
329                                                                            </div>
330                                </a>
331                                                    </div>
332                    </li>
333
334                
335
336
337                                <li class="nav-item d-none  d-xl-block ">
338                        <a  class="nav-link" href="/#casestudies">Case Studies</a>
339                    </li>
340                
341
342
343                                <li class="nav-item d-none  d-xl-block ">
344                        <a  class="nav-link" href="/pricing">Pricing</a>
345                    </li>
346                
347
348
349                                <li class="nav-item d-none  d-xl-block ">
350                        <a  class="nav-link" href="/partners">Partners</a>
351                    </li>
352                
353
354
355            
356                    <li class="nav-item dropdown d-none d-xl-block menu-dropdown">
357                        <a class="nav-link dropdown-toggle d-flex align-items-center"
358                           href="javascript:;"
359                           data-toggle="dropdown"
360                           aria-haspopup="true"
361                           aria-expanded="false">
362                            <span>Company</span>
363                            <span class="pl-1"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
364                        </a>
365                        <div class="dropdown-menu row">
366                                                            <a class="dropdown-item no_icon" href="/trust-center">
367                                                                        <div class="dropdown-detail
367s">
368                                         <div class="dropdown-title">
369                                            Trust Center                                        </div>
370                                                                            </div>
371                                </a>
372                                                            <a class="dropdown-item no_icon" href="/contact-us">
373                                                                        <div class="dropdown-details">
374                                         <div class="dropdown-title">
375                                            Contact Us                                        </div>
376                                                                            </div>
377                                </a>
378                                                    </div>
379                    </li>
380
381                
382
383
384                                <li class="nav-item d-none  d-md-flex getStarted ">
385                        <a  class="nav-link" href="/get-started">Get Started</a>
386                    </li>
387                
388
389
390            
391
392            <li class="lang-dropdown dropdown ml-4 d-none d-xl-flex">
393                <a class="nav-link dropdown-toggle"
394                   href="#"
395                   role="button"
396                   id="dropdownMenuLink"
397                   data-toggle="dropdown"
398                   aria-haspopup="true"
399                   aria-expanded="false">
400                    <span class="dropdown-text">EN</span>
401                    <span><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
402                </a>
403                <div id="langDropdown" class="dropdown-menu" aria-labelledby="dropdownMenuLink">
404                                                <a class="dropdown-item nav-link"
405                               href="javascript:;"
406                               data-lang="el/">GR</a>
407                            
408                </div>
409            </li>
410
411        </ul>
412
413    </div>
414</nav>
415
416
417<nav id="sidebar">
418
419    <div class="container fixed-top">
420        <button class="close-btn">
421            <img src="/dist/images/close-menu.svg" alt="close-menu" class="close-menu">
422        </button>
423        <a class="navbar-brand" href="/">
424            <img src="/dist/images/fimblelogo.svg" alt="Sidebar Fimble Logo" class="logo-img">
425        </a>
426
427    </div>
428
429    <div class="container menu-container">
430
431        <ul class="nav flex-column align-items-start w-100">
432                                <li class="nav-item">
433                        <a class="nav-link d-flex align-items-center justify-content-between"
434                           data-target="children_240"
435                           href="javascript:;">
436                            <span>Features</span>
437                            <span class="px-2"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
438                        </a>
439                        <ul class="children_sidebar nav" id="children_240">
440                            <li class="nav-item">
441                                <a class="nav-link" href="javascript:;" aria-expanded="false">
442                                    <span class="pr-1"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
443                                    <span>Features</span>
444                                </a>
445                            </li>
446                                                            <li class="nav-item">
447                                    <a class="nav-link" href="/web-ordering">
448                                                                                    <div class="nav-link-oval">
449                                                <img src="https://www.fimble.io/admin/files/6051.svg" alt="Web Ordering" class="nav-link-img">
450                                            </div>
451                                                                                <div class="nav-link-details">
452                                            <div class="nav-link-title">
453                                                Web Ordering                                            </div>
454                                                                                            <div class="nav-link-description">
455                                                    Build your fully branded, full-featured website in minutes and start accepting online orders.                                                </div>
456                                                                                    </div>
457                                    </a>
458                                </li>
459                                                            <li class="nav-item">
460                                    <a class="nav-link" href="/mobile-ordering">
461                                                                                    <div class="nav-link-oval">
462                                                <img src="https://www.fimble.io/admin/files/6052.svg" alt="Mobile Ordering" class="nav-link-img">
463                                            </div>
464                                                                                <div class="nav-link-detail
464s">
465                                            <div class="nav-link-title">
466                                                Mobile Ordering                                            </div>
467                                                                                            <div class="nav-link-description">
468                                                    Get your own branded native mobile application and start accepting orders.                                                </div>
469                                                                                    </div>
470                                    </a>
471                                </li>
472                                                            <li class="nav-item">
473                                    <a class="nav-link" href="/instore-ordering">
474                                                                                    <div class="nav-link-oval">
475                                                <img src="https://www.fimble.io/admin/files/6053.svg" alt="In-Store Ordering" class="nav-link-img">
476                                            </div>
477                                                                                <div class="nav-link-details">
478                                            <div class="nav-link-title">
479                                                In-Store Ordering                                            </div>
480                                                                                            <div class="nav-link-description">
481                                                    An intuitive point of sale system and Kiosk application to provide a next level experience for your customers.                                                </div>
482                                                                                    </div>
483                                    </a>
484                                </li>
485                                                            <li class="nav-item">
486                                    <a class="nav-link" href="/order-management">
487                                                                                    <div class="nav-link-oval">
488                                                <img src="https://www.fimble.io/admin/files/6057.svg" alt="Workflow Management" class="nav-link-img">
489                                            </div>
490                                                                                <div class="nav-link-details">
491                                            <div class="nav-link-title">
492                                                Workflow Management                                            </div>
493                                                                                            <div class="nav-link-description">
494                                                    Seamless omni-channel management of your orders’ and reservations’ lifecycle workflows.                                                </div>
495                                                                                    </div>
496                                    </a>
497                                </li>
498                                                            <li class="nav-item">
499                                    <a class="nav-link" href="/marketing">
500                                                                                    <div class="nav-link-oval">
501                                                <img src="https://www.fimble.io/admin/files/6054.svg" alt="Marketing & CRM" class="nav-link-img">
502                                            </div>
503                                                                                <div class="nav-link-details">
504                                            <div class="nav-link-title">
505                                                Marketing & CRM                                            </div>
506                                                                                            <div class="nav-link-description">
507                                                    Turn one-off buyers into loyal customers with tools that drive upsells, repeat sales, and build lasting relationships.                                                 </div>
508                                                                                    </div>
509                                    </a>
510                                </li>
511                                                            <li class="nav-item">
512                                    <a class="nav-link" href="/inventory-management">
513                                                                                    <div class="nav-link-oval">
514                                                <img src="https://www.fimble.io/admin/files/6058.svg" alt="Inventory Management" class="nav-link-img">
515                                            </div>
516                                                                                <div class="nav-link-detail
516s">
517                                            <div class="nav-link-title">
518                                                Inventory Management                                            </div>
519                                                                                            <div class="nav-link-description">
520                                                    Stay on top of your inventory with real-time consumption, stock alerts, PO automations, and more.                                                </div>
521                                                                                    </div>
522                                    </a>
523                                </li>
524                                                            <li class="nav-item">
525                                    <a class="nav-link" href="/delivery">
526                                                                                    <div class="nav-link-oval">
527                                                <img src="https://www.fimble.io/admin/files/6055.svg" alt="Delivery" class="nav-link-img">
528                                            </div>
529                                                                                <div class="nav-link-details">
530                                            <div class="nav-link-title">
531                                                Delivery                                            </div>
532                                                                                            <div class="nav-link-description">
533                                                    Robust delivery management with automatic order assignment and driver tracking.                                                </div>
534                                                                                    </div>
535                                    </a>
536                                </li>
537                                                            <li class="nav-item">
538                                    <a class="nav-link" href="/analytics">
539                                                                                    <div class="nav-link-oval">
540                                                <img src="https://www.fimble.io/admin/files/6056.svg" alt="Analytics & BI" class="nav-link-img">
541                                            </div>
542                                                                                <div class="nav-link-details">
543                                            <div class="nav-link-title">
544                                                Analytics & BI                                            </div>
545                                                                                            <div class="nav-link-description">
546                                                    Turn data into action with insightful reports that help you make smarter decisions across your business.                                                </div>
547                                                                                    </div>
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551                                    <a class="nav-link" href="/custom-solutions">
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554                                            </div>
555                                                                                <div class="nav-link-details">
556                                            <div class="nav-link-title">
557                                                Custom Solutions                                            </div>
558                                                                                            <div class="nav-link-description">
559                                                    Out of the box solution, yet very flexible to accommodate your tailor-made needs.                                                </div>
560                                                                                    </div>
561                                    </a>
562                                </li>
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564                    </li>
565
566                                    <li class="nav-item">
567                        <a  class="nav-link" href="/#casestudies">Case Studies</a>
568                    </li>
569                                    <li class="nav-item">
570                        <a  class="nav-link" href="/pricing">Pricing</a>
571                    </li>
572                                    <li class="nav-item">
573                        <a  class="nav-link" href="/partners">Partners</a>
574                    </li>
575                                    <li class="nav-item">
576                        <a class="nav-link d-flex align-items-center justify-content-between"
577                           data-target="children_11081"
578                           href="javascript:;">
579                            <span>Company</span>
580                            <span class="px-2"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
581                        </a>
582                        <ul class="children_sidebar nav" id="children_11081">
583                            <li class="nav-item">
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585                                    <span class="pr-1"><img src="/dist/images/arrow-down-black.svg" alt="arrow-down" class="arrow-down"></span>
586                                    <span>Company</span>
587                                </a>
588                            </li>
589                                                            <li class="nav-item">
590                                    <a class="nav-link no_icon" href="/trust-center">
591                                                                                <div class="nav-link-details">
592                                            <div class="nav-link-title">
593                                                Trust Center                                            </div>
594                                                                                    </div>
595                                    </a>
596                                </li>
597                                                            <li class="nav-item">
598                                    <a class="nav-link no_icon" href="/contact-us">
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600                                            <div class="nav-link-title">
601                                                Contact Us                                            </div>
602                                                                                    </div>
603                                    </a>
604                                </li>
605                                                    </ul>
606                    </li>
607
608                                    <li class="nav-item getstarted d-flex d-md-none justify-content-center align-items-center">
609                        <a  class="nav-link" href="/get-started">Get Started</a>
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611                
612            <li class="sidebar-lang-dropdown dropdown sidebar-nav w-100 mt-5">
613                <a class="dropdown-toggle nav-link"
614                   href="#"
615                   role="button"
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622                </a>
623                <div id="langSidebarDropdown" class="dropdown-menu" aria-labelledby="sidebarDropdownMenuLink">
624                                                <a class="dropdown-item nav-link"
625                               href="javascript:;"
626                               data-lang="el/">GR</a>
627                                            </div>
628            </li>
629
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631
632    </div>
633
634</nav>
635<div class="container-fluid" style="position: relative;">
636    <div class="menu-open-overlay"></div>
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670</article>
671
672
673<div class="d-none">
674    <pre>NULL
675</pre></div>
676<section id="blog" class="p-header page" data-cat-id="0" data-category="" data-page="1">
677    <header>
678        <div class="container d-none">
679            <h1 class="page-header">Blog</h1>
680        </div>
681    </header>
682
683    <div class="container py-4">
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685            <div class="col-16 col-lg-11 col-xl-12">
686
687                <ul class="nav blog-category-navigation blog-card-section d-lg-none">
688                    <li class="w-100">
689                        <h5 class="blog-title">Blog Categories</h5>
690                    </li>
691                    <li class="nav-item my-2">
692                        <a href="/blog" class="category nav-link active py-0" id="category_all" data-cat-id="0">
693                            All                        </a>
694                    </li>
695                                                <li class="nav-item my-2">
696                                <a class="nav-link py-0" href="/blog/category/online-ordering" class="category" id="category_925" data-cat-id="925" data-cat-permalink="online-ordering">Online Ordering</a>
697                            </li>
698                                                    <li class="nav-item my-2">
699                                <a class="nav-link py-0" href="/blog/category/restaurant-management" class="category" id="category_927" data-cat-id="927" data-cat-permalink="restaurant-management">Restaurant Management</a>
700                            </li>
701                                                    <li class="nav-item my-2">
702                                <a class="nav-link py-0" href="/blog/category/industry-trends" class="category" id="category_928" data-cat-id="928" data-cat-permalink="industry-trends">Industry Trends</a>
703                            </li>
704                                                    <li class="nav-item my-2">
705                                <a class="nav-link py-0" href="/blog/category/customer-experience" class="category" id="category_929" data-cat-id="929" data-cat-permalink="customer-experience">Customer Experience</a>
706                            </li>
707                                                    <li class="nav-item my-2">
708                                <a class="nav-link py-0" href="/blog/category/news" class="category" id="category_934" data-cat-id="934" data-cat-permalink="news">News</a>
709                            </li>
710                                        </ul>
711
712                <div class="main-article-section"></div>
713                <div id="blog-slider" class="posts-container"></div>
714
715                <div class="custom-pagination pt-4 pb-3">
716                    <div class="item-pagination">
717                        <div class="clearfix text-right">
718                            <ul class="pl-0 nav-arrows d-flex flex-wrap justify-content-center align-items-center nav">
719                                <li class="prev">
720                                    <a href="javaScript:void(0)" id="prevSlide" class="nav-arrow-link">
721                                        <svg width="9" height="12" viewBox="0 0 9 12" fill="none">
722                                            <path d="M8.16016 1.41L3.58016 6L8.16016 10.59L6.75016 12L0.750156 6L6.75016 0L8.16016 1.41Z" fill="var(--color)"></path>
723                                        </svg>
724                                    </a>
725                                </li>
726                                <li class="next">
727                                    <a href="javaScript:void(0)" id="nextSlide" class="nav-arrow-link">
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729                                            <path d="M0.839844 1.41L5.41984 6L0.839844 10.59L2.24984 12L8.24984 6L2.24984 0L0.839844 1.41Z" fill="var(--color)"></path>
730                                        </svg>
731                                    </a>
732                                </li>
733                            </ul>
734                        </div>
735                    </div>
736                </div>
737
738
739
740                <!--                <div class="slider-pagination posts-pagination text-center">-->
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742                <!--                        <div class="slider-pagination__wrapper">-->
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752                <!--                                </svg>-->
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758                <div class="text-center d-none no-results">
759                    <h5 class="text-white">No results found</h5>
760                </div>
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762            <div class="col-16 col-lg-5 col-xl-4 mt-5 mt-lg-0">
763
764                                    <div class="blog-social-media blog-card-section">
765                        <h5 class="blog-title pb-2">Follow us</h5>
766                        <ul class="nav align-items-center">
767                                                                <li class="mb-3">
768                                        <a href="https://www.facebook.com/fimble/" target="_blank" class="social-link">
769                                            <img src="https://www.fimble.io/admin/files/4548.svg" alt="Facebook logo" class="social-icon">
770                                        </a>
771                                    </li>
772
773                                                                    <li class="mb-3">
774                                        <a href="https://www.instagram.com/fimble_/?igshid=rss0pse4wty2" target="_blank" class="social-link">
775                                            <img src="https://www.fimble.io/admin/files/4549.svg" alt="Instagram logo" class="social-icon">
776                                        </a>
777                                    </li>
778
779                                                                    <li class="mb-3">
780                                        <a href="https://www.linkedin.com/company/fimbleapp/" target="_blank" class="social-link">
781                                            <img src="https://www.fimble.io/admin/files/4550.svg" alt="Linkedin logo" class="social-icon">
782                                        </a>
783                                    </li>
784
785                                                                    <li class="mb-3">
786                                        <a href="https://www.youtube.com/channel/UCGC_6m9Z6kdmxmM5vr48DWg" target="_blank" class="social-link">
787                                            <img src="https://www.fimble.io/admin/files/4551.svg" alt="You Tube logo" class="social-icon">
788                                        </a>
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790
791                                                        </ul>
792                    </div>
793                
794                <ul class="nav blog-category-navigation blog-card-section d-none d-lg-flex">
795                    <li class="w-100">
796                        <h5 class="blog-title">Blog Categories</h5>
797                    </li>
798                    <li class="nav-item my-2">
799                        <a href="/blog" class="category nav-link active py-0" id="category_all" data-cat-id="0">
800                            All                        </a>
801                    </li>
802                                                <li class="nav-item my-2">
803                                <a class="nav-link py-0" href="/blog/category/online-ordering" class="category" id="category_925" data-cat-id="925" data-cat-permalink="online-ordering">Online Ordering</a>
804                            </li>
805                                                    <li class="nav-item my-2">
806                                <a class="nav-link py-0" href="/blog/category/restaurant-management" class="category" id="category_927" data-cat-id="927" data-cat-permalink="restaurant-management">Restaurant Management</a>
807                            </li>
808                                                    <li class="nav-item my-2">
809                                <a class="nav-link py-0" href="/blog/category/industry-trends" class="category" id="category_928" data-cat-id="928" data-cat-permalink="industry-trends">Industry Trends</a>
810                            </li>
811                                                    <li class="nav-item my-2">
812                                <a class="nav-link py-0" href="/blog/category/customer-experience" class="category" id="category_929" data-cat-id="929" data-cat-permalink="customer-experience">Customer Experience</a>
813                            </li>
814                                                    <li class="nav-item my-2">
815                                <a class="nav-link py-0" href="/blog/category/news" class="category" id="category_934" data-cat-id="934" data-cat-permalink="news">News</a>
816                            </li>
817                                        </ul>
818
819                                    <ul class="nav flex-column blog-popular-articles blog-card-section">
820                        <li>
821                            <h5 class="blog-title pb-3">Popular Articles</h5>
822                        </li>
823                                                    <li class="mb-4">
824                                                                    <a href="/blog/Most-profitable-types-of-restaurants-in-2022">
825                                        <img src="/dist/images/loader-dark.svg" data-src="https://www.fimble.io/admin/files/12819.jpg" alt="Most profitable types of restaurants in 2022" class="img-fluid">
826                                    </a>
827                                                                <div class="d-flex align-items-center my-2">
828                                    <div class="d-flex flex-wrap align-items-center">
829                                        <div class="post-category" style="color: #cc181e">Industry Trends</div>
830                                        <div class="post-date">18 Oct 2022</div>
831                                    </div>
832
833                                </div>
834                                <a href="/blog/Most-profitable-types-of-restaurants-in-2022">
835                                    <h4 class="popular-post-title">Most profitable types of restaurants in 2022</h4>
836                                </a>
837                            </li>
838                                                    <li class="mb-4">
839                                                                    <a href="/blog/8-advantages-of-online-food-ordering">
840                                        <img src="/dist/images/loader-dark.svg" data-src="https://www.fimble.io/admin/files/12853.jpg" alt="Embracing the digital ordering era: 8 advantages of online food ordering" class="img-fluid">
841                                    </a>
842                                                                <div class="d-flex align-items-center my-2">
843                                    <div class="d-flex flex-wrap align-items-center">
844                                        <div class="post-category" style="color: #5fa9dd">Online Ordering</div>
845                                        <div class="post-date">12 Jan 2020</div>
846                                    </div>
847
848                                </div>
849                                <a href="/blog/8-advantages-of-online-food-ordering">
850                                    <h4 class="popular-post-title">Embracing the digital ordering era: 8 advantages of online food ordering</h4>
851                                </a>
852                            </li>
853                                                    <li class="mb-4">
854                                                                    <a href="/blog/online-ordering-system-for-coffee-brands">
855                                        <img src="/dist/images/loader-dark.svg" data-src="https://www.fimble.io/admin/files/12822.jpg" alt="Online ordering system for coffee brands" class="img-fluid">
856                                    </a>
857                                                                <div class="d-flex align-items-center my-2">
858                                    <div class="d-flex flex-wrap align-items-center">
859                                        <div class="post-category" style="color: #5fa9dd">Online Ordering</div>
860                                        <div class="post-date">10 Jul 2022</div>
861                                    </div>
862
863                                </div>
864                                <a href="/blog/online-ordering-system-for-coffee-brands">
865                                    <h4 class="popular-post-title">Online ordering system for coffee brands</h4>
866                                </a>
867                            </li>
868                                                    <li class="mb-4">
869                                                                    <a href="/blog/pros-and-cons-of-operating-a-dark-kitchen">
870                                        <img src="/dist/images/loader-dark.svg" data-src="https://www.fimble.io/admin/files/12835.jpg" alt="Pros and cons of operating a dark kitchen" class="img-fluid">
871                                    </a>
872                                                                <div class="d-flex align-items-center my-2">
873                                    <div class="d-flex flex-wrap align-items-center">
874                                        <div class="post-category" style="color: #cc181e">Industry Trends</div>
875                                        <div class="post-date">12 Oct 2020</div>
876                                    </div>
877
878                                </div>
879                                <a href="/blog/pros-and-cons-of-operating-a-dark-kitchen">
880                                    <h4 class="popular-post-title">Pros and cons of operating a dark kitchen</h4>
881                                </a>
882                            </li>
883                                            </ul>
884                            </div>
885        </div>
886    </div>
887</section>
888
889<script>
890    var posts = [{"id":892,"account_id":1,"cat_id":929,"title":"Fimble’s effective restaurant customer communication channels","subtitle":null,"content":"<p class=\"p1\"><span style=\"font-size:11pt;\">Communication channels are a necessity for any restaurant to run smoothly. They can help increase sales, improve customer service and develop a deeper understanding of their customers. Digital channels are some of the most effective ways to communicate with your customers. They can also help you manage your business efficiently.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Let's see how Fimble can help you build effective communication channels with your restaurant business customers.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Website<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">A website is a vital part of any restaurant's operations. It should be designed to help you connect with your customers and provide them with a convenient way to interact. Customers rely on websites for information and expect websites to allow them to order online. Fimble's online ordering system can give operators powerful tools to introduce enhanced efficiency, convenience and personalization into their business.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>E-mail<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Communication through e-mail remains one of the most effective ways to connect with your customers because it’s convenient, cheap, and swift. If you have a new product or offer, you can use email to send newsletters and\/or personalized messages. <a href=\"https:\/\/www.fimble.io\/marketing-benefits\"><span class=\"s2\">With Fimble<\/span><\/a> you can dynamically edit the content of your automated email templates and monitor all communication that passes through the system. In addition, the Fimble system provides the ability to send SMS &amp; Push Notifications.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Social media<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">To enhance interaction with customers, a social media presence is essential. It can be used to announce updated products and services, share information about the restaurant, and interact with potential diners. Social media allows you to be more responsive than ever before<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/?amp\"><span class=\"s2\">. 57% of consumers follow a brand on social media<\/span><\/a> to know about updated products or stay up-to-date on company-related information. <\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Mobile Friendly Technology<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Branded eCommerce mobile application with the ability to change your logo, colors, banners, view structure and content. You can utilize menus on smartphones to manage your menu and content in real-time for both web and mobile ordering from a single platform in many languages. While some customers complain about such technology, it can help you connect with the most customers in the least amount of time. <a href=\"https:\/\/www.fimble.io\/mobile-ordering\"><span class=\"s3\">Fimble gives a total of five applications<\/span><\/a> for iPhone, iPad, Android phone, Android tablet, and Huawei phone.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Customer Contact Capture<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Customer contact information is essential because it allows you to have a communication line with your existing customers. Any successful marketing action, whether it is communication or analytics, requires the collection of customer and potential customer data from a variety of sources. Fimble automatically categorizes inactive customers who have not placed an order for X days and gives marketers the opportunity to run reactivation campaigns with a discount coupon.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Communication channels are crucial, when it comes to connecting with one another for various types of engagement and exchanges. Customers who often differ by behavior and demographics can easily receive a seamless experience from businesses that have perfected the art of communicating across several media. Understanding your customers' expectations and choosing the appropriate channels are the first steps in achieving omnichannel communication. <span class=\"s4\">Restaurants that take advantage of technological advances have access to large amounts of data. Learn <a href=\"https:\/\/www.fimble.io\/blog\/How-to-collect-and-organise-your-restaurant's-data-using-Fimble\"><span class=\"s5\">
890how to collect and organise your restaurant's data using Fimble<\/span><\/a><\/span><span class=\"s6\">.<\/span><\/span><\/p>","description":"Communication channels are a necessity for any restaurant to run smoothly. They can help increase sales, improve customer service and develop a deeper understanding of their customers","tags":"blog-page","permalink":"Fimble-effective-restaurant-customer-communication-channels","stamp":"2023-02-06 11:35:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":3645,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2023-02-03 10:43:56","cuid":1,"m_stamp":"2025-07-08 12:03:55","muid":1,"active":1,"_category":"Customer Experience","_files":[{"file_id":12818,"width":"1050","height":"600","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12818.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"06 Feb 2023","category_name":"Customer Experience","category_color":"#b1a99f"},{"id":416,"account_id":1,"cat_id":928,"title":"Most profitable types of restaurants in 2022","subtitle":null,"content":"<p class=\"p3\"><span style=\"font-size:11pt;\">The food and beverage industry is a highly competitive environment. Entrepreneurs who want to open a restaurant must, in addition to a strong business plan, have analyzed the differences and profitability offered by each type of restaurant. Although they are a popular investment, profit margins vary for each type of restaurant.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">The following are the most profitable restaurant types in 2022:<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Food Truck<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">It may surprise you but consider that food trucks can be seen everywhere! At festivals, concerts,<span class=\"Apple-converted-space\">  <\/span>sporting venues and even outside nightclubs. They are profitable due to low overhead. Food trucks have minimal labor costs, limited menus, and low or no rent. You may be wondering, how much money can you make? In a <a href=\"https:\/\/legionfoodtrucks.com\/starting-a-food-truck-business\/how-much-can-you-make-in-the-food-truck-business\/\"><span class=\"s1\">recent survey <\/span><\/a>, more than 22%<span class=\"Apple-converted-space\">  <\/span>earned between $150,000 – $199,999 per year. Therefore, the longer you own and operate the food truck, the more money you're likely to make.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>2. Dark Kitchen<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Dark kitchens, also known as ghost kitchens, are commercial kitchens optimized for food delivery or take away service. Rent is low and efficiency is high. You have your own private commercial kitchen space within a delivery hub to cook up orders. Instead of a physical location, your presence is digital. If you are already starting to wonder how it works, then read on the Pros and cons of <a href=\"https:\/\/www.fimble.io\/blog\/
890pros-and-cons-of-operating-a-dark-kitchen\"><span class=\"s1\">operating a dark kitchen<\/span><\/a>.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>3. Pasta Restaurant<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Italian restaurants or eateries that serve a lot of pasta tend to make a fair amount of profit due to food markups. For each dish's pasta, restaurants only pay a small fee. Additionally, depending on the additional special ingredients included, pasta dishes at high-end restaurants can cost $30. Pasta restaurants span a range of food service models, from fast-casual restaurants to full-service Italian restaurants.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>4. Diner<br \/><br \/><\/strong><\/span><span style=\"font-size:11pt;\">Breakfast dishes contain the cheapest ingredients of all. They're also extremely popular with customers, so if you want to open a restaurant focusing on breakfast and brunch, you will likely see very high profits.<\/span><br \/><br \/><span style=\"font-size:11pt;\">Most brunch restaurants nowadays extend their opening hours, serving all-day food options. That's right—you can get your hands on eggs and pancakes at any time of day!<strong><br \/><\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>5. Bar<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Although you need a considerable amount of investment at first to start the business, bars have one of the highest profit margins. The earnings of the bar can vary depending on the location and type of business. But restaurants that focus mainly on alcohol sales could do reasonably well, profit-wise.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>6. Vegeterians Restaurant<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Vegetarianism has increased significantly in recent years since people search for more healthy food options. Some look for vegan options for at least one meal a day. If you can grab those customers, you can make huge sales.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>Food for thought <\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Quality and service, as well as proper organization and guidance, play a key role in making a restaurant business profitable. <a href=\"https:\/\/www.fimble.io\/\"><span class=\"s1\">Fimble<\/span><\/a> is here to support every type of restaurant with powerful tools to efficiently acquire and serve customers.<\/span><\/p>","description":"Entrepreneurs who want to open a restaurant must, in addition to a strong business plan, have analyzed the differences and profitability offered by each type of restaurant. Although they are a popular investment, profit margins vary for each type of restaurant.","tags":"blog-page","permalink":"Most-profitable-types-of-restaurants-in-2022","stamp":"2022-10-18 12:50:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":11508,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-11-21 11:53:34","cuid":1,"m_stamp":"2025-07-08 12:06:02","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12819,"width":"1050","height":"600","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12819.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"18 Oct 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":412,"account_id":1,"cat_id":928,"title":"The Pros of letting customers track their order","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">Technology is an incredibly important tool for consumers because it allows them to store anytime, anywhere. It has also revolutionized the way people interact with restaurants and especially how they receive their food. Online order tracking first and foremost helps minimize customer anxiety and buyer's remorse. The order tracking system gives them confidence and a sense of control over their order.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Let us find out the benefits of allowing customers to track their order:<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Reduction of costs<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Investing in a real-time tracking system can help restaurants deliver food faster. It can help businesses that usually do not deliver on time to increase the efficiency of their deliveries. Unfortunately, delivery delays can not always be avoided. Sometimes, it's hard for the customers not to know what's going on, but by using the order tracking system, they feel like they have more control over what's happening with their order and they can check the status of their food packages and be more patient. This can result in saving time and money, allowing your customer service team to invest in other measures to improve customer satisfaction.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Meet customer expectations<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Most customers expect to be able to track their food orders at every step of the process. You risk losing customers if you do not offer this desired feature. If you set up an order tracking service that c
890onveniently provides the latest information your customers are looking for, their expectations will be met. They are more likely to leave a good review, buy again, or tell people about you in their communities. By giving your customers the ability to track their orders at every stage of the delivery process, you can significantly improve their shopping experience.<\/span><\/p>\n<p><strong style=\"font-size:14pt;font-family:'-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">Increase your visibility and trust<\/strong><\/p>\n<p><span style=\"font-size:11pt;\">When you integrate order tracking into your business processes, trust in your restaurant is enhanced. It provides transparency to customers when they communicate with your restaurant virtually and gives them confidence that you are committed to their order. This, in turn, can increase customer loyalty to your restaurant and lead to more orders in the future and greater customer retention for your business.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Attract new customers <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Every successful delivery increases the chances that your customers will continue to prefer your restaurant. But what about acquiring new customers? Look at the <a class=\"editor-rtfLink\" href=\"https:\/\/www.bizain.com\/dominos-pizza-turnaround\/\">example of Domino's Pizza,<\/a> which significantly increased its market share after implementing order tracking. The customer retention and loyalty saw an upward spike with time. This proves that using innovative technology-based ideas such as order tracking not only improves the customer experience but also increases the clientele.<\/span><\/p>\n<p><strong style=\"font-size:14pt;font-family:'-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">Food for thought<\/strong><\/p>\n<p><span style=\"font-size:11pt;\">In recent years, more and more restaurants have added <a class=\"editor-rtfLink\" href=\"..\/blog\/8-advantages-of-online-food-ordering\">online food ordering <\/a>to their services. So as the competition grows, to remain the customer's first choice, your restaurant should be constantly updated with new market trends and <a class=\"editor-rtfLink\" href=\"..\/blog\/9-tips-to-optimize-your-restaurant-menu-and-increase-online-orders\">optimizing the process of ordering meals online<\/a> to provide customers with a smooth and distinctive experience. Remember to always stay one step ahead of customer expectations.<\/span><\/p>","description":"Online order tracking first and foremost helps minimize customer anxiety and buyer's remorse. The order tracking system gives them confidence and a sense of control over their order.","tags":"blog-page","permalink":"The-pros-of-letting-customers-track-their-order","stamp":"2022-09-20 09:05:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4591,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-10-12 11:35:51","cuid":1,"m_stamp":"2025-07-08 12:07:57","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12820,"width":"1750","height":"1000","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12820.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"20 Sep 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":411,"account_id":1,"cat_id":928,"title":"Get started with restaurant email marketing","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">Email marketing for restaurants is one of the most effective forms of marketing for food and beverage companies. With a well-thought-out strategy, your newsletter can add value to customers through promotions, discounts, event alerts, loyalty programs and reservation reminders for important holidays.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">If you need help running an email marketing campaign for your restaurant, follow these steps:<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Create a list of subscribers<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">One of the first steps for your restaurant email marketing campaign is to find subscribers for your emails. These subscribers can be the people who land on your website. At this point, make sure your signup form is visible on your homepage. Customers who visit your restaurant can receive a feedback form along with their bill. Finally, ask people to sign up and offer a minimum discount for delivery orders or take-out.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Send valuable emails<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Although customers appreciate promotional emails, they don't want to re
890ceive them every single day. A monthly rhythm is most effective, but you can also send an email once a week if you've something useful to share on a regular basis. For example, you can introduce a seasonal menu, talk about new offerings, expansion plans, or your loyalty program.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Include photography<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Your emails don't need a lot of text; after all, we eat with our eyes. Pictures of your food and restaurant are always better than stock photos, even if you didn't hire a professional to take them. Get a phone that takes really good photos and do a photo shoot of your chef in the kitchen making a great dish or your bartender at the bar making an incredible cocktail.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>4. Send your restaurant marketing emails at the optimal times<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">There are many studies on <a class=\"editor-rtfLink\" href=\"https:\/\/www.drip.com\/blog\/best-time-to-send-email\">the best and worst times to send marketing emails<\/a> and the data varies greatly depending on who you ask. The best thing any company can do is test sending emails on different days and at different times. Then keep an eye on your open rates and clicks and see which days are best for you. <\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>5. Personalize your messages<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Customers like to visit small businesses because they want to support their community and their neighbors. Put a human face on your business by including a personal note from the owner featuring an outstanding employee or having the chef write to let customers know about exciting menu changes.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>6. Cultivate customer loyalty<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Many customers enjoy dining at a restaurant that cares about their needs, treats them well, and remembers their usual orders. A customer loyalty program provides all that and more. If your restaurant has a customer loyalty program, it's important that your email supports and maintains the program. In addition to loyalty program updates, include your monthly specials and events to keep your regulars coming back even more often.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Restaurant email marketing isn't only an effective way to connect with your past customers and remind them that you're open but it's also a great way to attract new customers so they can form an impression of you. Don't miss out on <a class=\"editor-rtfLink\" href=\"..\/blog\/Fimble-targeted-marketing-features-generate-both-online-and-in-store-restaurant-traffic\">Fimble's targeted marketing features <\/a>to generate both online and in-store restaurant traffic.<\/span><\/p>","description":"Email marketing for restaurants is one of the most effective forms of marketing for food and beverage companies.","tags":"blog-page","permalink":"Get-started-with-restaurant-email-marketing","stamp":"2022-08-02 09:35:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":5533,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-08-25 10:56:21","cuid":1,"m_stamp":"2025-07-08 12:10:07","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12821,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12821.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"02 Aug 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":410,"account_id":1,"cat_id":925,"title":"Online ordering system for coffee brands","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">There are numerous benefits of getting an online ordering system for coffee brands. It expands your customer base, increases your revenue, gives your customers a variety of options, and it also offers unparalleled convenience. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">If you are starting a coffee business and want to attract more customers, here is the way to do it!<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Start with online coffee orders <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">The online ordering app for coffee shops will save time for both customers and employees. With <a class=\"editor-rtfLink\" href=\"..\/mobile-ordering\">Fimble's mobile ordering<\/a>, customers can order their favorite coffee flavor via smartphone, which will be prepared by the barista. Then they can just pick up their orders at the counter without waiting for their turn in line. The customers do not have to wait long in line to order and the employees do not need to take care of a lot of orders at once. Remember that for every customer willing to join the line, there are others going to your competitors instead.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Add digital loyalty to your coffee brand<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Cafeterias with a digital loyalty program let you try new coffee flavors more often than cafeterias with the basic stamp card loyalty program. You can create different ways to earn points, give out limited-time rewards or personalize incentives. Also, digital loyalty can be strengthened by offering subscriptions to your customers. This way, you can build a database of customers and provide them with valuable content and services.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Upgrade the customers' experience with the right technology<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">In the digital age, your online presence is as important as your store presence. Customers don't prefer slow, confusing, or difficult to use apps. A how-to guide for online ordering at your coffeehouse is a good idea. Also, your online ordering system and digital channels should look and feel like your brand and never feel generic or budget-priced. They have to allow you to supply a personalized experience with intelligent recommendations, upsells, saved favorites, or instant reordering. The modern customer values convenience and quality, and therefore the right technology enables coffee shop operators to deliver more of both.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>4. Add self-service kiosks to reduce queues<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Along with quality, customers desire speedy and hassle-free service. The secret to providing excellent customer service is to effectively manage your resources and deploy automation using the appropriate technologies. <a class=\"editor-rtfLink\" href=\"https:\/\/digital.library.unt.edu\/ark:\/67531\/metadc1
890505242\/\">Self-service kiosks are a fantastic way<\/a> to streamline your operations, increase profitability, and provide world-class customer service. By using self-service kiosks, you can save money on waiting periods and free up money for more crucial activities. Also, customers can skip long queues and efficiently operate the self-serve kiosk to obtain accurate and fast services with greater privacy. Finally, kiosks offer tailored digital signage that advertises your company. The kiosks can be altered to reflect your brand's style. On the screen and TV are your brand's distinctive colors and logo. This helps you raise your brand awareness.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">In this competitive landscape, Fimble's online ordering system can give coffee houses and cafe operators powerful tools to introduce greater efficiency, convenience and personalization into their business. In addition, it enables you to gather data across your entire clientele. With this data, you'll be able to start to know and interact with your most precious customers on a whole new level and make more informed strategic decisions about the longer term of your business. If the idea of ​​dealing with data makes you anxious, check out our article \"<a class=\"editor-rtfLink\" href=\"..\/blog\/How-to-collect-and-organise-your-restaurant's-data-using-Fimble\">How to collect and organize your restaurant data using Fimble<\/a>\".<\/span><\/p>","description":"Benefits of getting an online ordering system for coffee brands.","tags":"blog-page","permalink":"online-ordering-system-for-coffee-brands","stamp":"2022-07-10 14:15:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":8262,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-08-25 10:39:43","cuid":1,"m_stamp":"2025-07-08 12:11:59","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12822,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12822.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"10 Jul 2022","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":409,"account_id":1,"cat_id":929,"title":"Fimble's smart Conversion & Upselling strategy to drive more sales","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">In this article, we'll reveal the best conversion and upselling strategy for more sales in your restaurant. The key to using suggestive selling techniques in your restaurant is to do it in a way that doesn't make the customer feel pressured to buy. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">Here are some effective tips on how fimble can discreetly suggest more products and increase the basket's value. <\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. User-friendly website<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Fimble's web design is optimized to meet your customers' expectations of your business. Images play an important role in any website. Responsive websites allow you to adapt the display to any device, regardless of the browser. A restaurant website's display changes to make it easy to read on smaller devices, so searchers convert more often. Follow the <a class=\"editor-rtfLink\" href=\"https:\/\/uxdworld.com\/2020\/01\/28\/3-click-rule-and-usability\/\">three-click rule for restaurant <\/a>websites by allowing searchers to reach any area of the site in just three clicks.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Εnable online ordering<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Integrating a smart online ordering system, like fimble, is a great way to simplify the booking process and encourage potential customers to become repeat customers. Online ordering is also a unique opportunity for restaurants to enhance their customer data. They can obtain information such as names, cell phone numbers, email addresses, house addresses, favorite dishes, and feedback on service. If used ethically, this information can be very useful for future marketing to turn casual visitors into loyal customers. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">Making it easy for customers to order online will increase restaurant conversion rates and customer satisfaction. Simplify the ordering process by sending an order confirmation email with the estimated pickup time. Also, <a class=\"editor-rtfLink\" href=\"..\/blog\/9-tips-to-optimize-your-restaurant-menu-and-increase-online-orders\">optimizing your restaurant menu<\/a> will increase online orders.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Sell complimentary items<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">For restaurant owners, you want to try and maximize the Customer Lifetime Value of each customer for every visit. And the best way to do that is by selling complementary products. Appetizers, deserts, mixed drinks, signature brews, or any other drink or plate that doesn't involve an entree can be seen as complementary. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">Suggestive Selling is one of the critical ingredients in increasing sales; this technique allows you to sell a variety of items in one transaction. For instance, when you are about to conduct a transaction, you must observe and analyze what they are purchasing. As a result, you will offer a complimentary item that will improve their overall experience. For example, to add to the last step of the order a soft drink suggested by the store for the specific food choice.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Whichever course you take, simply recall that you're hoping to sell volume. You're expanding the incentive for the client while likewise expanding the worth of the client.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Upselling in restaurants is a strategic sales and marketing technique that involves offering products with higher value. Upselling techniques are useful for improving the customer experience and increasing a restaurant's overall sales. From the photographs, the type of offers, the number of menu items, and the price, menu upselling is not easy. If you're not familiar with this topic, start optimizing your menu! Read 
890<a class=\"editor-rtfLink\" href=\"..\/blog\/Why-restaurants-with-small-menus-are-more-successful\">why restaurants with small menus are more successful.<\/a><\/span><\/p>","description":"Effective tips on how fimble can discreetly suggest more products and increase the basket's value.","tags":"blog-page","permalink":"Fimble-smart-conversion-and-upselling-strategy-to-drive-more-sales","stamp":"2022-06-21 05:51:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":3853,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-06-21 09:29:18","cuid":1,"m_stamp":"2025-07-08 12:13:38","muid":1,"active":1,"_category":"Customer Experience","_files":[{"file_id":12823,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12823.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"21 Jun 2022","category_name":"Customer Experience","category_color":"#b1a99f"},{"id":408,"account_id":1,"cat_id":927,"title":"Why restaurants with small menus are more successful","subtitle":null,"content":"<p class=\"p1\"><span style=\"font-size:11pt;\">Going small can lead to some big gains. By focusing your energy on dishes that reflect your vision for your restaurant, you can better define your brand. More products do not necessarily mean better products, quite the opposite.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Below are some tips that will illustrate why restaurants with small menus are more successful!<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>1. Quality Control<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Smaller menus give you the opportunity to serve only fresh food and avoid frozen products. You know you'll use up ingredients quickly, so there's no need to freeze them or, worse, serve spoiled or rotten food. Automatically, customers' confidence in your restaurant's cuisine increases, because they know that the quality you offer is unique.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>2. Reduces Food Waste<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">The United Nations Environment Programme's <a href=\"https:\/\/wedocs.unep.org\/bitstream\/handle\/20.500.11822\/35280\/FoodWaste.pdf\"><span class=\"s1\">2021 Food Waste Index<\/span><\/a> found that an estimated 931 million tons of food ends up in the trash each year. Reduce food waste for a more sustainable and environmentally friendly restaurant. Many of your customers will appreciate that you are taking care of the planet, and it will earn you a lot of publicity. Controlling the flow of materials in your warehouse will also save you unnecessary costs. With Fimble, you'll have your hands free in <a href=\"https:\/\/www.fimble.io\/\"><span class=\"s2\">managing your inventory<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>3. Simplifies online ordering<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Another great benefit of a small menu is that it can help you simplify your online ordering. By removing details that do not pack well or take up too much time, you can streamline the process of preparing orders for takeout and delivery. A small menu also improves the online ordering process for your guests. A long online menu is difficult for consumers to navigate on a small screen like that of a smartphone, while a small menu makes the selection process quick and easy. This is an important consideration when signing up for third-party delivery apps or integrating direct online ordering on your website.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>4. Improves the customer experience<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">With the \"less is more\" menu, restaurants can focus on preparing great, delicious food. They can offer faster service and hotter food. The menu is your restaurant's flagship. To impress your customers, it must be well-organized and carefully composed. Smaller menus offer a mix of well-written descriptions, a well-thought-out layout, and the right pricing. Bombarding your customers with a variety of dishes will definitely make them feel uncomfortable, which will negatively impact your business.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>5. Enables faster training of employees<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Your staff will quickly memorize the specifics of popular dishes. When you shorten your restaurant's menu, you save time on training and improve staff knowledge of the dishes. Plus, a smaller menu makes it easier for new employees to try each dish and form an opinion about it.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">
890Smaller menus impact many factors you may not have considered until today, making your restaurant more successful overall. From reducing significant costs to increasing the quality you offer your customers. The smaller menu is more successful in a restaurant simply because you have everything under control, cheaper and faster. When you focus on diner favorites, it's also easier to market your restaurant through multiple channels and stand out from your competitors. Learn<span class=\"Apple-converted-space\">  <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-to-use-social-media-to-encourage-online-food-ordering\"><span class=\"s2\">how to use social media to encourage online food ordering<\/span><\/a>!<\/span><\/p>","description":"By focusing your energy on dishes that reflect your vision for your restaurant, you can better define your brand. More products do not necessarily mean better products, quite the opposite.\n\nBelow are some tips that will illustrate why restaurants with small menus are more successful!","tags":"blog-page","permalink":"Why-restaurants-with-small-menus-are-more-successful","stamp":"2022-05-26 10:14:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":6678,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-05-26 13:34:01","cuid":1,"m_stamp":"2025-07-08 12:15:11","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12824,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12824.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"26 May 2022","category_name":"Restaurant Management","category_color":"#349f35"},{"id":407,"account_id":1,"cat_id":928,"title":"Increase your restaurant's revenue on game nights","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">What better way to attract more customers and raise awareness of your restaurant than game nights? To survive in the competitive restaurant industry, it's essential to come up with innovative ideas!<\/span><\/p>\n<p><span style=\"font-size:11pt;\">People feel connected through sports. So what better way to increase your restaurant's revenue than through game nights. This can be anything from football to tennis to the Olympics. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">Let me share with you some ways you can prepare your restaurant for sporting events:<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">1. Change up your menu<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">Get your guests in the mood by offering some festive, <a class=\"editor-rtfLink\" href=\"https:\/\/www.cocktailsdrinkrecipes.com\/cocktail-lists\/sports-themed-cocktail-recipes.html\">football-themed drinks<\/a>. Name a cocktail after your team or a star player. Offer food on your menu that matches the event and gives your guests a unique, memorable experience while watching their favorite sports team.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">2. Promote a discount <\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">Discounts on food and drinks are a great incentive for customers to stop by. Coupons or promo cards can also encourage customers to order more than they otherwise would. Unique promotions help attract sports enthusiasts who want to enjoy affordable, high-quality food.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">3. Speak the language of your customers<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">Give people a reason to watch the games at your restaurant. Aside from special food and drinks, creating a fun atmosphere to watch a game also helps attract customers. Have your staff wear uniforms to show their support for the home team or celebrate goals in a special way.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">4. Promote your restaurant as a destination for game night<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">To draw crowds to your restaurant for the big game, you need to promote the experience your restaurant offers on game day. Take plenty of photos during your first sporting event to share on social media. If you need marketing tools for your restaurant to boost your business, check out <a class=\"editor-rtfLink\" href=\"..\/marketing\">Fimble's powerful marketing<\/a>. Fimble's powerful <a class=\"editor-rtfLink\" href=\"..\/marketing\">marketing tools<\/a> can help you promote your business on multiple channels.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">5. Do giveaways<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\"><a class=\"editor-rtfLink\" href=\"https:\/\/www.kontentino.com\/blog\/social-media-marketing-for-restaurants\/\">Social media marketing<\/a> is one of the most important marketing mediums of the digital age. It allows you to make your business more accessible to your followers. You can use social media to promote upcoming events. For example, include your online orders for game nights in sweepstakes and give away tickets to the next big sports game in your city.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">6. Spread the word via QR Code<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">Think about targeting people at your restaurant by creating a flyer with a QR code that links to your game night menu. Hang the flyer in busy locations and give it to passersby before the event. The codes can hide things like a discount coupon, the game night schedule, and basically any information that can be uploaded to a digital form. Hang the flyer in busy locations and give it to passersby before the event.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Your restaurant does not have to be a sports restaurant or bar to host a game night. Some people prefer to dine at a traditional restaurant and watch a sporting event. Whether it's the local team or the national team playing, sporting events are a great way to increase your restaurant's revenue. Before you take the plunge to host game nights at your restaurant, you need to know y
890our customers. <a class=\"editor-rtfLink\" href=\"..\/blog\/How-to-collect-and-organise-your-restaurant's-data-using-Fimble\">Collect and organise your restaurant's data<\/a> using Fimble and plan from there.<\/span><\/p>","description":"Attract more customers and raise awareness of your restaurant on game nights.","tags":"blog-page","permalink":"Increase-your-restaurant's-revenue-on-game-nights","stamp":"2022-05-03 06:11:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":5644,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-05-03 10:14:58","cuid":1,"m_stamp":"2025-07-08 12:16:36","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12825,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12825.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"03 May 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":406,"account_id":1,"cat_id":927,"title":"Fimble's targeted marketing features generate both online and in-store restaurant traffic","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">If you want to enhance your restaurant's sales and attract new customers, you must first create a framework to guide you. By making the most of Fimble's marketing features, you can reach a wide audience, ensure broad advertising for your restaurant and, most importantly, increase traffic both online and in your store.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Take a look at some of the key features of Fimble that will lead to more sales in your restaurant.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Data collection<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Any successful marketing effort, be it communications or analytics, requires collecting multiple sources of information about active and potential customers. Fimble's data collection tools like dynamic forms, newsletter subscription options, profiling, and competitions, successfully provide valuable information.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Customer acquisition<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Customer acquisition is about attracting new customers to your business. This process aims to develop a systematic, sustainable strategy to attract new customers and increase company revenue. Fimble's offer system provides a wide range of options to meet the marketing department's needs. There are different types of offers, such as automated (activated by simply adding the products to the shopping cart), guided (with wizard), as well as offers activated with a coupon.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Segmentation of customers<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Market segmentation is basically about dividing your target market into addressable groups. <a class=\"editor-rtfLink\" href=\"https:\/\/www.yieldify.com\/blog\/types-of-market-segmentation\/\">Market segmentation<\/a> involves creating subgroups of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria to better understand the target audience. Restaurant customer segmentation is incredibly valuable to a strategic marketing plan. The more information you have about your customers, the more you can segment your database to appeal to their unique tastes.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Conversions<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">A conversion simply means that someone responded to your call to action. This could be opening an email, signing up for a newsletter, requesting a demo, or downloading your app. Mass communications communication, competitions, and coupons are some good methods.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Retention<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">One of the most common examples of customer retention is rewarding customers for doing business with a brand. Rewards programs encourage customers to return to your restaurant by offering them discounts, exclusive access, or special offers. Customer retention measures not only how successful a company restaurant is at attracting new customers, but also how successful it is at keeping existing customers happy. It also strengthens loyalty and brings in new customers.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Reengagement<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Reengaging inactive customers is greatly improved by using discount coupons. Fimble automatically categorizes inactive customers (who have not placed an order for X days) and gives marketers the opportunity to run reactivation campaigns with a discount coupon.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">The marketing tools offered by Fimble are a variety of tools for acquiring and reengaging your customers online and in-store. It also helps you learn who your best customers are in order to find your best potential customers! Want to discover more about Fimble's unique features? Check this out: <a href=\"https:\/\/www.fimble.io\/blog\/How-to-collect-and-organise-your-restaurant's-data-using-Fimble\">How to collect and organize your restaurant's data using Fimble.<\/a><\/span><\/p>","description":"By making the most of Fimble's marketing features, you can reach a wide audience, ensure broad advertising for your restaurant and, most importantly, increase traffic both online and in your store.","tags":"blog-page","permalink":"Fimble-targeted-marketing-features-generate-both-online-and-in-store-restaurant-traffic","stamp":"2022-04-13 10:25:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":3735,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-05-03 09:30:33","cuid":1,"m_stamp":"2025-07-08 12:18:19","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12826,"width":"700","height":"400","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12826.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"13 Apr 2022","category_name":"Restaurant Management","category_color":"#349f35"},{"id":405,"account_id":1,"cat_id":927,"title":"How to collect and organise your restaurant's data using Fimble","subtitle":null,"content":"<p class=\"p3\"><span style=\"font-size:11pt;\">Data collection is the new “goldmine\" in the food and beverage industry today. Restaurants that take advantage of technological advances have access to large amounts of data. With a strategic approach, your restaurant's data will help you develop every aspect of your business.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">The majority of restaurant owners have no idea where to begin. Let us start with step one. How do you gather the data your restaurant needs to grow?<span class=\"s1\"> <a href=\"https:\/\/www.fimble.io\/#keyfeatures\">Fimble is here for you!<\/a><\/span> All the features you need in a single system.<span class=\"Apple-converted-space\"> <\/span><\/span><\/p>\n<p class=\"p3\"><strong><span style=\"font-size:14pt;\">1. Start with POS system<span class=\"Apple-converted-space\"> <\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Restaurants have their specialties, and that's why they need a POS system that meets their specific needs. Modern POS systems collect an impressive amount of data that restaurants can use and increase their sales. <a href=\"https:\/\/www.fimble.io\/instore-ordering\"><span class=\"s1\">With Fimble you get a next generation point of sale system <\/span><\/a>for your PC, touchscreen PC or tablet. Fimble also supports automatic pricing, rewards, dark mode, right or left-handed interface, collapsed interface for faster browsing and much more.<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"font-size:14pt;\">2. Monitor the performance of your employees<\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Both your internal team and your delivery team are critical to your success. The safest option for evaluating your kitchen staff, servers, and delivery team, is to use restaurant data analytics. Knowing how your staff is performing not only improves the customer experience, but also helps you avoid staff churn.<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"font-size:14pt;\">3. Keep track of specific customer data.<\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">A restaurant must keep track of statistics on guest management in order to increase efficiency and customer service. There are great ways to get to know your customers. Ιnformation like name, anniversaries and <a href=\"https:\/\/restaurantclicks.com\/best-birthday-deals-discounts-restaurants\/\">birthdays to reward<\/a> them with a free meal, favorite dishes to give them a discount on a certain menu, email addresses to send them coupons and restaurant updates are quite straightforward and easy to collect.<span class=\"Apple-converted-space\"> <\/span><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>4. Use restaurant data as a competitive tool<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Once you have optimized your customers' experience, you can use this data to manage your restaurant. This way, your prices will improve. Also, many restaurants collect information about their customers through loyalty programs, which diners can join online or through an app. Customers receive points after a specific number of visits, which they can use to get discounts or free meals. Fimble's management system includes everything you need, from orders to inventory.<\/span><\/p>\n<p class=\"p3\"><strong><span style=\"font-size:14pt;\">5 . Capture your data<\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">This means advanced statistics that actually mean something and provide valuable insights into your business, including labor reports, food costs, heat maps, segmentation and more. This will help your business make the most of its resources while avoiding overspending.<span class=\"Apple-converted-s
890pace\"> <\/span><\/span><\/p>\n<p class=\"p3\"><strong><span style=\"font-size:14pt;\">Food for thought<span class=\"Apple-converted-space\"> <\/span><\/span><\/strong><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">If you ignore the data your POS collects, you are missing out on potential profits. Once you've gathered all of the essential data sets from various sources, the following step is to bring them all together in one place to get a complete picture of the data. Analyzing your restaurant data is the process of examining all of your business data and turning it into actionable insights. If you need even more information, you can check out <a href=\"https:\/\/www.fimble.io\/blog\/6-ways-to-use-restaurant-data-analytics-to-increase-revenue\">6 ways to use restaurant data analytics to increase your sales<\/a>.<\/span><\/p>","description":"Restaurants that take advantage of technological advances have access to large amounts of data. With a strategic approach, your restaurant's data will help you develop every aspect of your business.","tags":"blog-post","permalink":"How-to-collect-and-organise-your-restaurant's-data-using-Fimble","stamp":"2022-03-30 07:47:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4086,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-03-30 11:01:42","cuid":1,"m_stamp":"2025-07-08 12:20:53","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12827,"width":"700","height":"400","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12827.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"30 Mar 2022","category_name":"Restaurant Management","category_color":"#349f35"},{"id":271,"account_id":1,"cat_id":928,"title":"Drone delivery: The next big thing!","subtitle":null,"content":"<p class=\"p1\"><span style=\"font-size:11pt;\">Have you ever imagined your <span class=\"s1\">online food<\/span> order landing in your hands after a flight? Technology is evolving and with it, we are all adapting to a new reality. Drone delivery is the next big thing! It is a revolutionary idea that is already being implemented by several companies, starting with the market leader <a href=\"https:\/\/www.cnbc.com\/2016\/11\/16\/dominos-has-delivered-the-worlds-first-ever-pizza-by-drone-to-a-new-zealand-couple.html\"><span class=\"s2\">Domino’s<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">A quick look at how <span class=\"s3\">food<\/span> delivery by drone works!<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Delivery by drone is done autonomously or remotely via a ground station. Drone operators can monitor multiple flying bots simultaneously and keep an eye on each package delivered. For the customer, the process remains the same. They order their food online <span class=\"s3\">through <a href=\"https:\/\/www.fimble.io\/#keyfeatures\"><span class=\"s4\">Fimble<\/span><\/a><\/span> (<span class=\"s3\">either<\/span> web or mobile ordering) and then they meet the delivery to the designated pick-up point.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">6 reasons why drone deliveries are impressive:<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>1. Drones are environmentally friendly<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Climate change is having a profound impact on our lives. Every day, thousands of vehicles are on the roads to transport food from restaurants to customers. According to a <a href=\"https:\/\/www.eea.europa.eu\/publications\/delivery-drones-and-the-environment\/file\"><span class=\"s4\">study by the European Environment Agency<\/span><\/a>, drones have lower CO2 emissions compared to other delivery vehicles.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>2. Cheaper and faster delivery <\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">In the long run, drones are proven to be cheaper than delivery vehicles, resulting in savings on logistics costs, including labour. They guarantee faster delivery since they do not have to deal with road traffic. A product is delivered within a few minutes, depending on where the customer is located. Also, <span class=\"s3\">the food inside <\/span>the package is less likely to be damaged because drone flight is relatively smooth.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>3. Drone deliveries promote <\/strong><span class=\"s5\"><strong>the<\/strong><\/span><strong> economic development of areas<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">In many underdeveloped areas, it is difficult to get around. Drone deliveries can solve this problem of local consumption. More jobs for <span class=\"s5\">the<\/span> programming and maintenance of drones will be created as well.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>4. High level of efficiency<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">With GPS technology, the drone delivery can automatically navigate to a specific address. This technology has a higher success rate in performing the same task compared to humans. Since drones work with coordinates, they can fly -fast- anywhere to deliver food and drinks to the end-customer.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>5. Save time and energy<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">When delivery drones provide services to <span class=\"s3\">the<\/span> food and beverage retail industries, employees can focus on other important things in the purchasing process. With accurate tracking programs, this service offers the potential of a lower error rate. Consumers get their food faster, restaurants can increase sales, and that leads to higher productivity <span class=\"s3\">and more happy customers<\/span>.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>6. Provide a safer delivery system<\/strong><\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:11pt;\">Drivers who deliver <span class=\"s3\">food<\/span> packages take on a certain amount of risk. There is always a chance that they will be involved in an accident, run out of fuel, or experience delays due to road construction. In addition, delivery drivers are sometimes exposed to dangerous environments. Delivery drones make delivery safer by removing many of these factors from the equation.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\"><span class=\"s6\">
890Drone delivery was an idea that seemed to have come out of a science fiction movie. The same goes for any innovative idea based on technological data. All beginnings are hard until they become a necessity. <\/span>Does using Drone delivery seem a complicated option for your restaurant at the moment? Baby steps! Start by optimizing your current restaurant delivery service. Learn how on our blog post “<a href=\"https:\/\/www.fimble.io\/blog\/Optimizing-your-restaurant-delivery-service\"><span class=\"s4\">Optimizing your restaurant delivery service: 8 factors to consider<\/span><\/a>”.<\/span><\/p>","description":"Delivery by drone is done autonomously or remotely via a ground station. Drone operators can monitor multiple flying bots simultaneously and keep an eye on each package delivered.","tags":"blog-page","permalink":"Drone-delivery-the-next-big-thing","stamp":"2022-01-17 10:08:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":2889,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-01-17 12:18:38","cuid":1,"m_stamp":"2025-07-08 12:22:51","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12828,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12828.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"17 Jan 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":270,"account_id":1,"cat_id":927,"title":"Ways to keep your best team members","subtitle":null,"content":"<p class=\"p1\"><span style=\"font-size:11pt;\">Competition for employees and companies is fierce. Most specifically, according to a LinkedIn<a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/trends-and-research\/2018\/the-3-industries-with-the-highest-turnover-rates\"> <span class=\"s1\">study<\/span><\/a>, the restaurant industry has the highest turnover rate of 17.2%.<strong> <\/strong>The best members of your team may decide to search for a better job opportunity. Losing the MVPs of your restaurant team can be costly for many reasons. It can also affect your company's reputation.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">In a business, it is important that the best members of your team be able to reach their full potential. Both the prosperity and growth of the company gradually occur when the members of your team not only adopt but are also committed to developing the values of the company.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Here are some ways to keep your best team members:<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>1. Appreciate their work<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Show that you value your team's contribution to your business. It's not enough to just know that they are good at their job; they want to have it validated. So, show that you do not take it for granted. Even a thumbs up at the right time can make all the difference.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>2. Find the right communication code<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Communication within a team is key. No one wants to be in an environment where they cannot get their message across. Get to know the members of your team and be flexible in your approach.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>3. Inspire your team members<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Share your ideas with your team, explain your goal clearly to them and show them trust. This way, you will build a solid foundation with your team members.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>4. Reward them<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Rewards always motivate your team to keep going and achieve the goals you set together. We all need motivation to do our best and maintain interest in our work. When employees feel that they can’t live up to the employers’ expectations then they feel disappointed.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>5. Keep work-life balance<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">As stressful as work can be, do not forget that your team members have personal lives, just like you. The more you respect it, the more devotion you will gain from your employees.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>6. Make them even better<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Give your team members the opportunity to develop their skills. No one is perfect, but they can constantly grow and develop their interests. Instead of offering an impersonal bonus, you can pay for a special <a href=\"https:\/\/blog.sculpturehospital
890ity.com\/blog\/cross-utilizing-staff-why-this-is-abenefit-for-you-and-your-employees\"><span class=\"s3\">training<\/span><\/a> seminar for them.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>7. Allocate responsibility<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Even your best team members need to feel valued. So, give them tasks that allow them to grow and acquire new skills. Offer them training and promote those who deserve it.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>8. Invest in your team<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Remember, investing in your human resources from the start can save you from significant future expenses. It is good to invest time and money in your team because this way you will achieve a stable, desired result for your company.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>9. Create a healthy work environment<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Our environment affects our productivity and creativity. Healthy and content employees are more likely to feel motivated. No one wants to work in a toxic environment. Create a space that is comfortable to work in and pay attention to their needs.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>10. Encourage your team to give feedback<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Give your team members the opportunity to speak up without fear. Encourage them to set up feedback sessions and discuss their concerns.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Remember that companies are their employees. So, you always have to find ways to keep the best members of your team satisfied and convinced about your company’s goals. <span class=\"s4\">Read our post <a href=\"https:\/\/www.fimble.io\/blog\/How-to-build-a-brand-identity-for-your-restaurant\"><span class=\"s1\">How to build a brand identity for your restaurant<\/span><\/a> to learn how you can meet employees' expectations and retain your clients, at the same time.<\/span><\/span><\/p>","description":"In a business, it is important that the best members of your team be able to reach their full potential. Both the prosperity and growth of the company gradually occur when the members of your team not only adopt but are also committed to developing the values of the company.","tags":"blog-page","permalink":"Ways-to-keep-your-best-team-members","stamp":"2021-12-08 08:15:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":1610,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2021-12-08 10:25:59","cuid":1,"m_stamp":"2025-07-08 12:24:15","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12829,"width":"1024","height":"576","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12829.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"08 Dec 2021","category_name":"Restaurant Management","category_color":"#349f35"},{"id":268,"account_id":1,"cat_id":929,"title":"How restaurants should respond to bad reviews","subtitle":null,"content":"<p class=\"p3\"><span style=\"font-size:11pt;\"><span class=\"s1\">Most restaurants these days are judged by the reviews posted on various internet platforms. In other words, a business is inextricably linked to cyberspace and indeed faces its greatest fear, bad reviews. But how should restaurants respond to bad reviews? Why is it important not to ignore them? <\/span><span class=\"s2\">Below, we will provide you with tips to properly deal with even the most demanding customers.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong><span class=\"s1\">1. Convert bad reviews into a great opportunity<\/span><\/strong><\/span><span class=\"s3\"><br \/><\/span><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">A company's customer wants to be heard. Show that you are genuinely interested in listening to <span class=\"s2\">their<\/span> concerns. Let <span class=\"s2\">them<\/span> have <span class=\"s2\">their<\/span> say and allow <span class=\"s2\">them<\/span> to express how <span class=\"s2\">they<\/span> feel. Even if <span class=\"s2\">they are<\/span> very disappointed, <span class=\"s2\">they<\/span> should feel that you sympathize with <span class=\"s2\">them<\/span>.<\/span><\/p>\n<p><span class=\"s1\" style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong>2. Take matters into your own hands<\/strong><\/span><br \/><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">Bad reviews are usually very annoying, especially if they do not reflect reality or are unfair. However, part of your job is to respond in the right way to manage the situation before it gets out of hand. You can apologize for something that went wrong, for not meeting your customer's expectations, and ensure that future customers will not have the same negative experience.<\/span><\/p>\n<p><span class=\"s1\" style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong>3. Don’t respond with standard messages<\/strong><\/span><br \/><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">Every customer spends time writing a review even if it's negative. No one wants to receive non-personal standard responses <span class=\"s5\">from a machine<\/span><span class=\"s2\">. <\/span>Instead, they want to feel like they are special and that their opinion is being heard. So, pay attention and decipher every message you receive from your customers <span class=\"s2\">and<\/span> <span class=\"s2\">reply<\/span> <span class=\"s2\">accordingly.<\/span><\/span><\/p>\n<p><span class=\"s1\" style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong>4. Do not ignore bad reviews<\/strong><\/span><br \/><\/span><\/p>\n<p class=\"p10\"><span style=\"font-size:11pt;\">As difficult as it is to respond to an unpleasant customer experience, you need to do it. Ignoring bad reviews may take the pressure off you, but it will definitely cause you more problems in the future. Keep in mind, with every response, you are not only addressing the customer who made the comment but all your customer base as well as potential new customers who might read the negative review.<\/span><\/p>\n<p><span class=\"s1\" style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong>5. Keep calm<\/strong><\/span><br \/><\/span><\/p>\n<p class=\"p10\"><span style=\"font-size:11pt;\">
890In many cases, bad reviews do not match the facts. Stay calm and you will benefit. Be specific with the problem you are trying to solve. Politely and calmly ask the dissatisfied customer to tell you about their unpleasant experience, and give them a confident response that this will not happen in the future.<\/span><\/p>\n<p><span class=\"s1\" style=\"font-size:11pt;\"><span style=\"font-size:14pt;\"><strong>6. Avoid open dialogue process<\/strong><\/span><br \/><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">Your response<span class=\"s7\">s<\/span> to a bad review should be detailed, factual and not apologetic. No matter how unfair a negative review is, avoid taking the approach of defending every point, the objective is to close the case and make the customer feel content, happy and ready to dismiss what happened. Often, discussing the problem does not help solve it. Instead, the problem becomes a perpetual cycle.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong><span class=\"s1\">7. Acknowledge what the Customer has stated<\/span><\/strong><\/span><\/p>\n<p class=\"p10\"><span style=\"font-size:11pt;\">Remember one thing: mistakes are meant to be made. Learning from them is what make us better. So when you discover a mistake in your business, rectify it and announce the “changes through improvement” actions. In this way, you will show honesty, professionalism and gain the sympathy of your critics.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong><span class=\"s8\">8. Reply<\/span><span class=\"s9\"><em> <\/em><\/span><span class=\"s1\">immediately and clearly<\/span><\/strong><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">Do not let time<span class=\"s4\"><em> <\/em><\/span><span class=\"s2\">fly.<\/span><span class=\"s4\"><em> <\/em><\/span>Take a deep breath and reply to the bad review immediately! The <a href=\"https:\/\/www.fimble.io\/marketing\"><span class=\"s10\">unique marketing features of fimble <\/span><\/a>automatically turn negative or unobtrusive comments into complaints about better control and management.<\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p class=\"p7\"><span style=\"font-size:11pt;\">With the choice of a restaurant now largely dependent on reviews online, it's clear that technology and immediacy now play a crucial role in the development and progress of a business. Do not waste any more time. <a href=\"https:\/\/www.fimble.io\/\"><span class=\"s10\">Fimble<\/span><\/a> can help you start making every customer feel important and enables your restaurant to provide the best customer experience every moment.<\/span><\/p>","description":"Tips to properly deal with even the most demanding customers.","tags":"blog-page","permalink":"how-restaurants-should-respond-to-bad-reviews","stamp":"2021-11-08 12:54:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4126,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2021-11-08 13:55:00","cuid":1,"m_stamp":"2025-07-08 12:25:34","muid":1,"active":1,"_category":"Customer Experience","_files":[{"file_id":12830,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12830.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"08 Nov 2021","category_name":"Customer Experience","category_color":"#b1a99f"},{"id":243,"account_id":1,"cat_id":927,"title":"How to build a brand identity for your restaurant","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:11pt;\">In this case, it's more than having a good “reputation,” brand identity is about your restaurant having a personality.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Whether you own the cute bistro around the corner or a chain of fine dining restaurants, it’s important to decide how you want your business to be perceived by others. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">The sooner you start to build your brand identity, the better, as this means that your marketing and branding will be streamlined and addressed to the right people. Having a concrete picture of who you are -- better said, who your restaurant is -- will enable you to position your business in the market and promote it more effectively. Staying true to your brand identity and the image you’ve built as you grow will help you meet customer expectations and retain your clients. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Let’s see the steps to build a strong brand your customers will identify with and trust
890!<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Create customer profiles<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The content you share on <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-to-use-social-media-to-encourage-online-food-ordering\"><span style=\"font-weight:400;\">social media<\/span><\/a><span style=\"font-weight:400;\">, the ambient in your restaurant, your menu descriptions, your packaging, the colors and fonts in your logo, and just about every marketing decision you make should resonate with your target audience so that they can form a connection with your brand. To achieve effective marketing, you need to create customer profiles. Who are your customers? Ask yourself a few basic questions about their age, location, and financial status, and you will be more able to promote your restaurant in a way that appeals to them. <\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Study your competition<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Your competitors’ strengths and weaknesses can affect the way you build your brand identity. Mostly because you can get inspired from their strengths and learn from their weaknesses. Social media are a goldmine of information where you can learn all that your competitors are doing right -- and wrong. What type of content creates engagement? Which offers appeal the most to customers? What are some common complaints? Use this information to avoid repeating their mistakes and make business decisions that match the brand identity you are trying to shape.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Create a mission statement<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">At the heart of your brand identity lies your mission statement. Your mission statement satisfies the modern consumers’ need for a more meaningful and honest relationship with brands. They want to know what has brought you here, what motivates you every day, and what you want to offer your customers. Encompassed in your mission statement can be your values and causes you support. You can find inspiration in your mission statement or your unique characteristics to create a tagline -- a catchy phrase that sends a concrete message to your customers about what to expect from your restaurant. You can also create an “About Us” page on your website, where you will share your story and aspirations moving forward. <\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>4. Capitalize on what sets your restaurant apart<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">You don’t have to reinvent the wheel to stand apart from your competition. Offering traditional local cuisine is unique in and of itself if you create your dishes with fresh, local ingredients and follow traditional recipes. Use your strong suits and unique selling points to boost your brand identity. For example, you can advertise your restaurant as a place that offers customers “an authentic local eating experience,” and maintain a profile as such. <\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>5. Find your brand voice<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">We previously discussed how you need to know who your customers are. However, above anything else, you need to know who you are, i.e., your restaurant. So, are you fun and edgy? Elegant? Forward-thinking and bold, or traditional and “neighborly”? Find the adjectives that describe your restaurant’s personality and make sure these are present everywhere from your <\/span><a href=\"https:\/\/www.fimble.io\/blog\/9-tips-to-optimize-your-restaurant-menu-and-increase-online-orders\"><span style=\"font-weight:400;\">menu descriptions<\/span><\/a><span style=\"font-weight:400;\"> to your social media posts.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>6. Focus on customer experience<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">While brand voice concerns mostly online interaction and branding elements, customer experience is in almost every interaction, direct or indirect, with your customers. The quality of your food, the way your hostess greets your customers, and your posts on social media are only a few examples of interactions that affect the customer experience. As a result of offering a service that aligns with your brand identity and doesn’t disappoint, customers will develop a sense of familiarity, which will ultimately enhance their loyalty. <\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Millennials have a reputation for being hard to please. Is building a strong personality for your restaurant enough to get them hooked? Read our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/8-ways-restaurants-can-attract-and-engage-Millennials\"><span style=\"font-weight:400;\">8 ways restaurants can attract and engage Millennials<\/span><\/a><span style=\"font-weight:400;\"> to find out all the secrets to build loyalty with your millennial customers!<\/span><\/span><\/p>","description":"Brand identity it's more than having a good “reputation, is about your restaurant having a personality.","tags":"blog-page","permalink":"How-to-build-a-brand-identity-for-your-restaurant","stamp":"2021-03-04 16:30:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":2112,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2021-03-04 16:25:56","cuid":1,"m_stamp":"2025-07-08 12:26:55","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12831,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12831.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"04 Mar 2021","category_name":"Restaurant Management","category_color":"#349f35"},{"id":233,"account_id":1,"cat_id":928,"title":"8 ways restaurants can attract and engage Millennials","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:12pt;\">Here are a few things you should know about Millennials:<strong> Millennials, or Generation Y, are born between 1981 and 1996<\/strong>. They are known for being tech-savvy, environmentally conscious, and sensitive to social issues. They are also avid supporters of work-life balance, which has earned them a reputation of being spoilt and lazy. As consumers, Millennials remain loyal to brands they have a connection with, that is brands who share their values and engage with them often and honestly. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:12pt;\">Why this sudden interest in Millennials? Because Millennials not only are the largest consumer base in the USA but also <strong>have a strong habit of dining out and ordering in<\/strong>. With Millennials forming a significant part of your target audience, it’s in your best interest to know as much as you can about them. So let’s see how you can use this information to market your restaurant in a way that appeals to millennial consumers and win their loyalty.<\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>1. Leverage technology and digital channels<\/strong><\/span><\/h3>\n<p><span style=\"font-size:12pt;\"><span style=\"font-weight:400;\">Leverage technology to facilitate food ordering and communication, and attract your second most digitally-savvy customers (after Gen Zers, who are digital natives). If you don’t offer at least a couple of <\/span><a href=\"https:\/\/www.fimble.io\/blog\/8-digital-ordering-channels-you-need-to-keep-your-eyes-on\"><span style=\"font-weight:400;\">digital ordering channels<\/span><\/a><span style=\"font-weight:400;\"> and online payment methods, for example, your restaurant will seem rather old-fashioned and out of place to modern customers. Moreover, <strong>offering customers advanced options, like order tracking, and using tools like a driver assist app will enable you to provide faster, more reliable, and transparent services<\/strong> to a generation that appreciates speed and convenience as much<span class=\"example1\"> as it values quality.<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>2. Engage with customers on social media<\/strong><strong style=\"font-family:'-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\"><strong> <\/strong><\/strong><\/span><\/h3>\n<p><span style=\"font-size:12pt;\"><span style=\"font-weight:400;\">There’s no better place to (virtually) hang out with a Millennial than social media. Use Facebook and Instagram to <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-to-use-social-media-to-encourage-online-food-ordering\"><span style=\"font-weight:400;\">enable social media ordering<\/span><\/a><span style=\"font-weight:400;\"> while engaging with your millennial audience. You can also offer a variety of content to attract and maintain their interest. Tantalizing food photos, behind-the-scenes videos, posts with cooking tips, and influencer reviews all go amazingly with your menu and sit very well with your millennial customers.<\/span><\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>3. Be socially responsible<\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:12pt;\">Social responsibility, in all its different forms, is important to your millennial customers, who are conscious about issues like planet sustainability and the eradication of poverty. Social responsibility doesn’t concern big corporations only. Even a local restaurant can make a difference by making smart business decisions and participating in local initiatives, like using recyclable packaging, following waste management best practices, contributing to causes, and donating food or money to local shelters. Whatever you do, make sure your customers know about it (you guessed it -- social media is where the word is spread) and are encouraged to follow suit. <\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>4. Tell your story and follow through<\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:12pt;\">Who you are and why you are doing this matters a lot to Millennials, who prefer brands they can identify with. To that end, you need to <strong>be transparent and share your restaurant’s background story and business ethic<\/strong>. To prove you’re not all talk, every choice you make should reinforce your brand image and be in tandem with your story and values. Did 
890you start as a small local restaurant cooking family recipes because you believe that food is most delicious when it’s simple and fresh? Then make sure to get your supplies from local producers and use pure, unprocessed ingredients.<\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>5. Offer online food delivery<\/strong><\/span><\/h3>\n<p><span style=\"font-size:12pt;\"><span style=\"font-weight:400;\">The National Restaurant Association found that 67% of millennials say the <strong>availability of delivery<\/strong> makes them more likely to choose one restaurant over another. Not only that, but a recent <\/span><a href=\"https:\/\/restaurant.org\/downloads\/pdfs\/research\/restaurant2030.pdf\"><span style=\"font-weight:400;\">NRA report<\/span><\/a><span style=\"font-weight:400;\"> predicts that delivery and takeout will be the key drivers of the industry’s growth by 2030. With this in mind, you can see how offering food delivery, especially if you enable customers to order online, will keep you strong in the game. To enable online food ordering, you can either sign up for an aggregator or <\/span><a href=\"https:\/\/www.fimble.io\/blog\/blog-inside?id=128\"><span style=\"font-weight:400;\">build your own food ordering system<\/span><\/a><span style=\"font-weight:400;\">. Your marketing needs and finances will determine which option is the best for you. <\/span><\/span><\/p>\n<h3><span style=\"font-size:16pt;\"><strong>6. Create unique culinary experiences<\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:12pt;\">Millennials like to experiment with food and<strong> try unexpected food combinations and tastes<\/strong>. Of course, you don’t have to reinvent the wheel and offer experimental cuisine. Being inventive with your recipes, however, and adding a modern touch to a traditional dish or fusing cuisines can increase your popularity among Millennials. To complement the experience, present your dishes elegantly, use nice and sturdy packaging for food delivery, and make sure anyone who interacts with the customer is professional and friendly. <\/span><\/p>\n<p><span style=\"font-size:16pt;\"><strong>7. Don’t forget about the current food trends<\/strong><\/span><\/p>\n<p><span style=\"font-size:12pt;\"><span style=\"font-weight:400;\">According to a <\/span><a href=\"https:\/\/www.ers.usda.gov\/webdocs\/publications\/86401\/eib-186.pdf?v=43097\"><span style=\"font-weight:400;\">report by the US Department of Agriculture<\/span><\/a><span style=\"font-weight:400;\">, there has been a shift towards healthy eating in millennial households. <strong>Vegetarianism and veganism<\/strong> are also growing food trends at the moment. So, no matter your cuisine, your menu must include healthy choices and at least a few vegetarian and vegan dishes to satisfy all food preferences. In the spirit of offering healthy choices, prefer locally sourced and organic ingredients for your dishes. Your millennial customers will appreciate the fact that you don’t sacrifice the quality of your food or jeopardize their health in the name of profit.<\/span><\/span><\/p>\n<p><span style=\"font-size:16pt;\"><strong>8. Give your customers a voice<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:12pt;\">Millennials love to be heard and to feel appreciated, so <strong>actively seek their feedback<\/strong> whenever you can. A few ways you can go about it? Initiative conversations on social media about new dishes; send an email or put a note in the delivery bag reminding them to review their order; send a notification reminder via your mobile app. Ultimately, seeking feedback shows respect for your customers and a desire to improve your services. For your millennial customers, this sort of interaction is essential to build trust, provided that you respond to their feedback and take their suggestions seriously.<\/span><\/p>\n<h4><span style=\"font-size:16pt;\"><strong>Food for thought<\/strong><\/span><\/h4>\n<p><span style=\"font-size:12pt;\"><span style=\"font-weight:400;\">Millennials have grown up surrounded by technology, so they are accustomed to a certain level of convenience. <strong>Can you think of anything more convenient than a mobile app?<\/strong> Check these tips for <\/span><a href=\"https:\/\/www.fimble.io\/blog\/building-a-mobile-app-for-your-restaurant\"><span style=\"font-weight:400;\">building a mobile app for your restaurant<\/span><\/a><span style=\"font-weight:400;\"> so that you don’t leave out any must-have features.<\/span><\/span><\/p>","description":"Millennials not only are the largest consumer base in the USA but also have a strong habit of dining out and ordering in. With Millennials forming a significant part of your target audience, it’s in your best interest to know as much as you can about them. So let’s see how you can use this information to market your restaurant in a way that appeals to millennial consumers and win their loyalty.","tags":"blog-page","permalink":"8-ways-restaurants-can-attract-and-engage-Millennials","stamp":"2020-12-24 11:30:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":2562,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2021-01-13 12:01:36","cuid":1,"m_stamp":"2025-07-08 12:28:00","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12832,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12832.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"24 Dec 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":232,"account_id":1,"cat_id":929,"title":"9 tips to optimize your restaurant menu and increase online orders","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:11pt;\">Looks matter. A cluttered interface and tacky images are enough to make a customer leave your restaurant’s website and look for something more appetizing elsewhere. You must have done this too, being a customer yourself. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Will your customers stay (and order!) or leave, then? The way your restaurant menu is presented can sway them in either direction. Sure enough,you don’t want customers to close your menu in frustration, so here are 9 tips on how to create and structure your restaurant menu to increase online orders.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">1. Be descriptive <\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">People know what a chicken primavera is. What they don’t know is that your sauce is homemade, your vegetables are organic, and that the pita bread that comes with it is crunchy and warm. In other words, <\/span><strong>describe these unique characteristics<\/strong><span style=\"font-weight:400;\"> with carefully selected words that will make customers vividly imagine the texture, taste, and smell of your food. The competition is fierce, so don’t be humble. <\/span><strong>Anything that highlights the quality or character<\/strong><span style=\"font-weight:400;\"> of your dishes, like locally produced ingredients or cooking in a stone oven, should be mentioned in the dish description.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Entice with an image<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Your customers are browsing your menu because they’re hungry and ready to order. You don’t need to do much convincing, just <\/span><strong>give them something irresistible<\/strong><span style=\"font-weight:400;\"> so that they hit the order button -- with an image! You can take professional-level pictures with your smartphone, but don’t use many filters except to improve the lighting. You want your food to look <\/span><strong>perfect but real. <\/strong><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Pick what stays and what goes<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">There are two key reasons why you should choose which dishes are available for delivery and which not. One, a lengthy restaurant menu can confuse and even frustrate customers. So to <\/span><strong>keep the menu short<\/strong><span style=\"font-weight:400;\">, offer customers a nice but not extensive variety of choices. And two, <\/span><strong>some dishes are not suitable <\/strong><span style=\"font-weight:400;\">for delivery. For example, dishes that can’t be prepared beforehand will slow down your delivery times. Also, dishes that don’t travel well will arrive in poor condition, looking sloppy, and might result in a negative review and a disgruntled customer.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>4. Create several categories<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Another way to avoid confusing your customers and help them navigate the menu easily is to break it down into <\/span><strong>different categories by type of dish or main ingredient.<\/strong><span style=\"font-weight:400;\"> The latter will also help customers who don’t know what they’re in the mood for, to make up their minds faster. If your chef has created <\/span><strong>signature dishes<\/strong><span style=\"font-weight:400;\">, display those <\/span><strong>on the top <\/strong><span style=\"font-weight:400;\">of the menu.<\/span><\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">5. Highlight special dishes and tastes<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If you have any special dishes in your menu, like vegan, vegetarian, low-calorie, high-protein, spicy, etc., <\/span><strong>add a discreet icon<\/strong><span style=\"font-weight:400;\">
890 beside the dish for the customers to see. Or, if it makes more sense, instead of using icons beside every dish, create categories. A restaurant that offers salads, for example, can create different categories to distinguish between low-calorie, high-protein, and no-meat salads. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><strong><span style=\"font-size:14pt;\">6. Keep it elegant<\/span><\/strong> <\/span><\/p>\n<p><span style=\"font-size:11pt;\"><strong>Avoid cluttering your menu <\/strong><span style=\"font-weight:400;\">with indications like top-selling, new, and best deal. If you offer several combo deals, it’s best if you create a separate category with all the options. Keep icons and exclamation marks to a minimum, otherwise, your menu will look <\/span><strong>tacky <\/strong><span style=\"font-weight:400;\">and give the impression that you’re trying too hard to hold on to the customer, like a <\/span><strong>pushy<\/strong><span style=\"font-weight:400;\"> salesperson.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Also in the spirit of keeping your menu elegant, make sure you have someone proofread your menu to <\/span><strong>eliminate spelling mistakes. <\/strong><span style=\"font-weight:400;\">Although one spelling mistake is unlikely to cost you a customer, or even to be spotted, it does look unprofessional.<\/span><\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">7. Offer customization options <\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Customers have allergies, as well as likes and dislikes. Unless adding or leaving out an ingredient will ruin the taste balance of a recipe, allow your customers to <\/span><strong>bring the plate closer to their taste<\/strong><span style=\"font-weight:400;\"> so that they’re left satisfied and order again. For certain types of dishes, like pizza and salads, it’s common practice and a given for customers to create their own plate. You can turn this into a contest and reward the best <\/span><strong>customer-generated recipe<\/strong><span style=\"font-weight:400;\"> by adding it to your menu.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>8. Suggest add-ons<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Add-ons are how you can increase the average order value while improving the dining experience of your customers. Beverages, sauces, and side dishes that go well with a main dish will <\/span><strong>bring out the flavor of the food and turn a quick bite into a satisfying meal. <\/strong><\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">9. Be consistent with your brand image<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">What is your restaurant known for? Do you offer a healthy fast food alternative for younger consumers?  Is your cuisine traditional with a twist? Do you own a cozy, traditional Italian restaurant that believes the family should eat together every night? <\/span><strong>Whatever you stand for<\/strong><span style=\"font-weight:400;\">, and whatever you want your restaurant to inspire in your customers, <\/span><strong>must be evident in your menu. <\/strong><span style=\"font-weight:400;\">When customers can identify with your brand, they’re more likely to stick around. Therefore, ensure your photos, fonts, and the overall design align with your beliefs and image.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Whoever says they don’t judge a book by its cover is lying. As customers are browsing through your restaurant menu, the way your menu is laid out will drive their decision to order or pass. <\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">A mobile app for restaurants facilitates online ordering, increases orders, and builds loyalty. Read our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/building-a-mobile-app-for-your-restaurant\"><span style=\"font-weight:400;\">Building a mobile app for your restaurant? Make sure you include these 9 features!<\/span><\/a><span style=\"font-weight:400;\"> so that your mobile app becomes a hit.<\/span><\/span><\/p>","description":"You don’t want customers to close your menu in frustration, so here are 9 tips on how to create and structure your restaurant menu to increase online orders.","tags":"blog-page","permalink":"9-tips-to-optimize-your-restaurant-menu-and-increase-online-orders","stamp":"2020-11-26 09:14:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":5365,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-11-26 12:12:57","cuid":1,"m_stamp":"2025-07-08 12:29:29","muid":1,"active":1,"_category":"Customer Experience","_files":[{"file_id":12833,"width":"1024","height":"576","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12833.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"26 Nov 2020","category_name":"Customer Experience","category_color":"#b1a99f"},{"id":228,"account_id":1,"cat_id":928,"title":"9 Marketing tips for dark kitchens","subtitle":null,"content":"<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">In our previous post, <\/span><a href=\"https:\/\/www.fimble.io\/blog\/pros-and-cons-of-operating-a-dark-kitchen\"><span style=\"font-weight:400;\">Pros and cons of operating a dark kitchen<\/span><\/a><span style=\"font-weight:400;\">, we discussed how one of the biggest challenges of running a dark kitchen is attracting customers, first, and retaining them, second. In this post, we’ll explain how you can market your dark kitchen to increase visibility, target the right audience, and acquire loyal customers.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">1. Be active on social media<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Dark kitchens have few opportunities to connect with their customers offline. Lucky for you, most people are avid social media users, particularly Millennials and Generation-Zers. Therefore, staying active on social media can help a ghost restaurant <\/span><strong>stay top of mind for existing customers and become known to a wider audience<\/strong><span style=\"font-weight:400;\"> via shared content, mentions, and contests.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Most social media platforms can help in this respect, but your top choices are Instagram, Facebook, and Twitter. Instagram <\/span><strong>hashtags, stories, and photos<\/strong><span style=\"font-weight:400;\"> are an excellent recipe for keeping customers engaged with short reminders of your restaurant. Images that capture the deliciousness of your food can entice customers to order right away! Besides, Facebook and Instagram <\/span><strong>enable online ordering<\/strong><span style=\"font-weight:400;\">, so make sure you activate this option as you set up your business page. <\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">2. Develop an SEO strategy and paid ads<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Create ads for Facebook, Instagram, and Google so that your restaurant begins to pop up and people start to know you. Collect and <\/span><strong>analyze customer data<\/strong><span style=\"font-weight:400;\"> from all available resources, such as your POS and social media, <\/span><strong>to target the right audience <\/strong><span style=\"font-weight:400;\">with your ads. The geolocation feature on Facebook will also help you advertise your restaurant to people within your delivery radius. <\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">SEO is about using the right keywords so that your restaurant appears high in Google when customers make a relevant search, e.g., “Indian cuisine Williamsburg.” You must use keywords on your website and when you create Google ads as well. Given that increasing your online visibility is crucial for your restaurant’s survival, it’s worth hiring a professional to undertake your digital marketing strategy.<\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">3. Use SMS and email marketing <\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">With all these online communication platforms, messages might sound old-fashioned. But before you rush to reject them, know that <\/span><strong>SMSs have an impressive <\/strong><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/01\/roi-showdown-sms-marketing-vs-email-marketing\/#:~:text=The%20facts%2C%20statistics%2C%20and%20the,to%20respond%20to%20
890an%20email.\"><strong>98% opening rate<\/strong><\/a><strong>.<\/strong><span style=\"font-weight:400;\"> This means there’s hardly a better, more surefire way to communicate your offers to customers.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Although they have a lower opening rate, emails should also be part of your marketing strategy since they allow for more meaningful communication. Apart from current promotions, share news and videos that your customers might have missed on social media.<\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">4. Try influencer marketing<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Getting your name mentioned by someone people know and trust <\/span><strong>adds credibility to your ghost kitchen. <\/strong><span style=\"font-weight:400;\">Food bloggers have a big stream of followers whom they can influence with their reviews and opinions. Do online research to find out those closest to you and reach out to them. This extra push of advertising will give an organic boost to your online visibility and a vote of trust from popular people. <\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">5. Build a loyalty reward program<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><strong>Incentivize and show your appreciation<\/strong><span style=\"font-weight:400;\"> to customers with a loyalty reward program, and you’ll find that word about your dark kitchen will spread more quickly. However, you choose to structure your program, remember to keep it <\/span><strong>simple and fun. <\/strong><span style=\"font-weight:400;\">For more tips on building a winning loyalty program, <\/span><a href=\"https:\/\/www.fimble.io\/blog\/10-tips-or-a-successful-restaurant-loyalty-program\"><span style=\"font-weight:400;\">Keep your friends close: 10 tips for a successful restaurant loyalty program<\/span><\/a><span style=\"font-weight:400;\">.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">6. Join events<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">What better way to engage customers than letting them meet the people behind your restaurant? Stay tuned for F&amp;B events and participate so that customers can meet you in person, and more people learn about your restaurant. Apart from food festivals and other fun events, make a point of contributing to <\/span><strong>charities <\/strong><span style=\"font-weight:400;\">as well, and that you encourage your customers to do the same by promoting the cause on social media.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">7. Remind customers to leave a review<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Leaving online reviews isn’t anyone’s priority, for sure. Give customers a polite nudge by sending them an email or SMS shortly after their order to thank them and ask for a review. If you don’t have their contact details, put a <\/span><strong>“thank you” note in your delivery bag<\/strong><span style=\"font-weight:400;\">, mentioning how much you’d appreciate a review. To increase your chances of getting that much-needed review, offer customers who leave a review a <\/span><strong>special deal <\/strong><span style=\"font-weight:400;\">with the next order.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-size:14pt;\">8. Respond to customer feedback<\/span><\/strong><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Responding to customer feedback shows<\/span><strong> respect and commitment to serving your customers<\/strong><span style=\"font-weight:400;\"> well. Check your accounts every day and make sure you thank customers for their feedback. You’ll be lucky to get only positive reviews. When you receive negative feedback or even unkind comments,<\/span><strong> always answer politely <\/strong><span style=\"font-weight:400;\">and reassure those who weren’t satisfied with their experience that will act upon their feedback.<\/span><\/span><\/p>\n<h3><span style=\"font-size:14pt;\"><strong>9. Build a website<\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If you want to make an even better impression, don’t just build a business page on social media but create your own website as well. Your website should be <\/span><strong>SEO optimized with keywords<\/strong><span style=\"font-weight:400;\">. Everything on your website must be well-curated and perfected to detail <\/span><strong>according to the image you want to build<\/strong><span style=\"font-weight:400;\"> and the audience you want to attract, so even the font of your menu matters. Adding an “about us” section will also help customers <\/span><strong>
890put a face to the name<\/strong><span style=\"font-weight:400;\">, which can help tremendously with customer retention.<\/span><\/span><\/p>\n<h4><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/h4>\n<p><span style=\"font-weight:400;font-size:11pt;\">To attract your first-time customers, grab every opportunity to get your name mentioned and your business noticed. After that, there are no...dark secrets for success, only great food and service and consistent communication with customers. <\/span><\/p>\n<p><span style=\"font-size:11pt;\"><strong><span style=\"font-weight:400;\">Social media can help dark kitchens increase their outreach and any type of restaurant to increase their online orders. Read our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-to-use-social-media-to-encourage-online-food-ordering\"><span style=\"font-weight:400;\">How to use social media to encourage online food ordering<\/span><\/a><span style=\"font-weight:400;\"> to find out how.<\/span><\/strong><\/span><\/p>","description":"How you can market your dark kitchen to increase visibility, target the right audience, and acquire loyal customers.","tags":"blog-page","permalink":"9-marketing-tips-for-dark-kitchens","stamp":"2020-11-05 11:13:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":2775,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-11-05 13:49:16","cuid":1,"m_stamp":"2025-07-08 12:30:48","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12834,"width":"1024","height":"576","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12834.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"05 Nov 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":218,"account_id":1,"cat_id":928,"title":"Pros and cons of operating a dark kitchen","subtitle":null,"content":"<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">The rise of online food delivery has created a new type of restaurant. Known as dark, ghost, or cloud kitchens, restaurants that follow this business model do not accommodate dine-in customers but offer delivery or takeaway only. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Why have dark kitchens become so popular? Sure, there are many benefits that make cloud kitchens an attractive option, but there are also a few pitfalls to consider. Here’s what restaurant operators need to know before opening a dark kitchen.<\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>Dark kitchen pros<\/strong><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Should you open a dark kitchen instead of a physical restaurant? Let’s start with what you win. <\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>1. Lower costs<\/strong><\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">An obvious benefit of operating a cloud kitchen is the <\/span><strong>lower costs, both upfront and recurring.<\/strong><span style=\"font-weight:400;\"> For starters, you can forget about furniture and fancy decoration. Instead, you focus on quality kitchen equipment and technology tools. Your staff requirements will be limited to kitchen staff and drivers, since a ghost restaurant doesn’t need waiters and front end support. Your <\/span><strong>rental costs will be lower as well<\/strong><span style=\"font-weight:400;\"> -- dark kitchens occupy a smaller space and don’t need to be located in high-traffic or trendy neighborhoods.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>2. Better data<\/strong><\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">In some sense, a dark kitchen lives online because all related transactions take place online. Which means that all these transactions are automatically documented on your food ordering system, POS, and any other software you’re using. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><strong>The reports generated by these tools contain <\/strong><a href=\"https:\/\/www.fimble.io\/blog\/6-ways-to-use-restaurant-data-analytics-to-increase-revenue\"><strong>restaurant data<\/strong><\/a> <span style=\"font-weight:400;\">on everything that matters, such as popular dishes, customer loyalty, customer demographics, order frequency and average value, and more.<\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\">This information is valuable and gives you reliable feedback and insights that you can use to understand your business and your customers better and, therefore, improve your offerings and plan for the future with less risk.<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">3. Easier to expand<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Dark kitchens are <\/span><strong>highly scalable because they require a lower upfront investment and are much quicker to set up.<\/strong><span style=\"font-weight:400;\"> By opening a cloud kitchen in a new location and expanding your delivery radiu
890s, your profit increases, and you get ROI much faster than you would have if you opened a physical restaurant. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">4. You’re more competitive<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">With a dark kitchen, you’ll have a larger profit margin. This translates into <\/span><strong>more money to advertise your business, lower prices, and better offers<\/strong><span style=\"font-weight:400;\"> and deals for your customers. A dark kitchen is, therefore, more competitive than a physical restaurant that also offers delivery. <\/span><span style=\"font-weight:400;\"> <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">5. Pandemic-resistant<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">This is a benefit no one would have thought of before the COVID-19 pandemic, but now you couldn’t possibly ignore it. Restaurants that depended on dine-in customers only found themselves in dire straits during the lockdown. Many had to shut down for good and others are still struggling to stay afloat. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">At the same time, though, <\/span><strong>restaurants that had already invested in delivery <\/strong><span style=\"font-weight:400;\">weren’t hit as hard or even <\/span><strong>profited from the surge in online food orders<\/strong><span style=\"font-weight:400;\">. Hopefully, we’ll never have to face a similar situation again. But if we do, dark kitchens have a better chance of surviving.<\/span><\/span><\/p>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Dark kitchen cons<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">What’s on the other side of the coin? These are the challenges of operating a dark kitchen:<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">1. It’s harder to build customer loyalty<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">When opening a dark kitchen, <\/span><strong>can’t count on people passing by your restaurant<\/strong><span style=\"font-weight:400;\"> and noticing you. So you might struggle to attract customers, especially when a dark kitchen is your first attempt at opening a restaurant and people haven’t heard of you before. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The <\/span><strong>limited in-person interaction<\/strong><span style=\"font-weight:400;\"> makes it harder to engage with customers and build loyalty as well. You can still add a personalized touch to your customer service, with “thank you” notes in your delivery bags, for example. But gaining and retaining more clients for dark business usually requires a different approach, bringing us to our next point.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">2. It’s not as cheap as you thought<\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">To build customer loyalty, dark kitchens invest in marketing campaigns, technology tools, and excellent staff. Therefore, you will have to spend more money than you originally thought.<\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">To attract first-time customers, for example, you will need to sign up for an <\/span><strong>aggregator service <\/strong><span style=\"font-weight:400;\">and give up part of your profit. You’ll also have to develop an <\/span><strong>online marketing strategy<\/strong><span style=\"font-weight:400;\">, which usually includes paid ads and SEO. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">You’ll also need to invest in diverse and robust <\/span><strong>restaurant management software<\/strong><span style=\"font-weight:400;\"> for different purposes. A few examples? Tools streamline your processes so that you provide fast service, to process payments fast and safely, to supp
890ort a <\/span><a href=\"https:\/\/www.fimble.io\/blog\/10-tips-or-a-successful-restaurant-loyalty-program\"><span style=\"font-weight:400;\">loyalty reward program<\/span><\/a><span style=\"font-weight:400;\">, and to get access to customer feedback and data. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">As for your staff, it’s important that you hire <\/span><strong>experienced cooks<\/strong><span style=\"font-weight:400;\"> who can work fast and cook delicious meals. Consider also <\/span><strong>training your drivers<\/strong><span style=\"font-weight:400;\"> to ensure they serve your customers with professionalism. They are the only people your customers will meet, so their behavior matters.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">3. You might have to dream...smaller<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Although there’s larger room for profit with dark kitchens, there’s significantly <\/span><strong>less room for creativity and personal relationships. <\/strong><span style=\"font-weight:400;\">A dark kitchen deprives you of the joy of creating a place with character, one that you can decorate with your personal taste. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Dark kitchens work well for mainstream cuisines and everyday occasions. If you’re interested in opening a restaurant with high cuisine, however, a dark kitchen is hardly an option. Customers who seek eclectic tastes will want to enjoy their culinary experience in an elegant environment and not at home. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Last but not least, building a rapport with customers that only order online is very different to circulating your restaurant, greeting your customers, and feeling the vibe of your restaurant. If these things matter to you, then operating a cloud kitchen might feel unfulfilling.<\/span><\/p>\n<h4 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/h4>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">With online food delivery being so popular, opening a dark kitchen is a relatively safe investment in a notoriously competitive and precarious industry. That said, food operators leaning towards this option should be ready to invest in online marketing and talented staff to make up for the limitations of a dark kitchen. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Have you thought about how the rise of dark kitchens has changed online food delivery? Check our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/How-Cloud-Kitchens-Are-Shaping-The-Online-Food-Delivery-Space\"><span style=\"font-weight:400;\">How Cloud Kitchens Are Shaping The Online Food Delivery Space<\/span><\/a><span style=\"font-weight:400;\"> to find out more.<\/span><\/span><\/p>","description":"Dark, ghost, or cloud kitchens do not accommodate dine-in customers but offer delivery or takeaway only.","tags":"blog-page","permalink":"pros-and-cons-of-operating-a-dark-kitchen","stamp":"2020-10-12 09:35:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":7572,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-10-15 09:50:10","cuid":1,"m_stamp":"2025-07-08 12:32:37","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12835,"width":"960","height":"540","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12835.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"12 Oct 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":208,"account_id":1,"cat_id":928,"title":"How to use social media to encourage online food ordering","subtitle":null,"content":"<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Social media sites are immensely popular. How popular? Well, in 2019, there were <\/span><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/social-media-marketing-statistics\/#gref\"><span style=\"font-weight:400;\">3.5 billion active social media users<\/span><\/a><span style=\"font-weight:400;\"> globally. And, since 11 new people start using social media every second, it’s safe to say that this number is significantly higher as we speak (and that it will be even higher by the time you’re done reading this!). Being so popular, social media platforms were <\/span><strong>destined to turn into powerful marketing tools <\/strong><span style=\"font-weight:400;\">for modern businesses. <\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Restaurants are no exception, as they too can benefit from the exposure on social media. A strong social media presence helps you raise awareness about your restaurant and strengthen your brand image. People will notice you more, and customers will know you better. No matter which social media platform you’re using (we suggest that you use as many as you can), doing so will ultimately increase your restaurant sales. <\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If you want to increase online food ordering, social media is the right place to be. <\/span><strong>It’s online, it’s crowded, and it’s very good at influencing people.<\/strong><span style=\"font-weight:400;\"> Without further ado, let’s look at some obvious -- and other, less obvious -- ways social media encourages online food ordering. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">1. Enable social media ordering<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Let’s start with the obvious, because many restaurants have yet to use this capability. <\/span><strong>Facebook and Instagram feature an “order food” button<\/strong><span style=\"font-weight:400;\"> through which customers can place orders directly to your restaurant. First, build a business page for your restaurant including all the necessary information, like address, opening hours, website, and menu. Then don’t forget to set up food orders as well! Alternatively, if you want to promote your website or mobile app, add a link to those and offer a discount for first-time online orders. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:11pt;\"><span style=\"font-size:14pt;\">2. Create exclusive offers<\/span> <\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Facebook, Instagram, and Twitter are great for pushing customers towards online ordering with a simple, straightforward “trick.” Just create <\/span><strong>exclusive, limited-time offers around lunch and dinner for those who order online<\/strong><span style=\"font-weight:400;\">. Apart from encouraging online food orders, create offers to promote certain dishes, new lunch menus or DYI meal kits, or even to get people to download your <\/span><a href=\"https:\/\/www.fimble.io\/mobile-ordering\"><span style=\"font-weight:400;\">restaurant mobile app<\/span><\/a><span style=\"font-weight:400;\">. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">3. Create Facebook ads<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Facebook remains the <\/span><a href=\"https:\/\/spark.adobe.com\/make\/learn\/top-social-media-sites\/\"><span style=\"font-weight:400;\">largest social media platform<\/span><\/a><span style=\"font-weight:400;\"> in the world. Being on Facebook not only expands your reach but also offers you the opportunity to <\/span><strong>create targeted marketing, using geotargeting<\/strong><span style=\"font-weight:400;\">. This means that you can advertise to people in your area while you can also target people based on their age and interests. Geotargeting brings better results and has less financial risk, so definitely include Facebook ads in your strategy.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">4. Share photos<\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:11pt;\">Sharing a photo is the best way to show how amazing your food is without using any words. Visual content is powerful, and it has an immediate effect! Facebook, Twitter, and Pinterest are all great for photo sharing. But the clear winner in the photo-sharing category is Instagram.<\/span><\/p>\n<p><span style=\"font-size:11pt;\"><strong>Instagram is the virtual hanging space for food lovers<\/strong><span style=\"font-weight:400;\"> and the number one social media platform for younger audiences. <\/span><a href=\"https:\/\/blog.digimind.com\/en\/trends\/instagram-key-global-figures-2019\"><span style=\"font-weight:400;\">38% of Instagram users<\/span><\/a><span style=\"font-weight:400;\"> view food content while #food accounts for more than 250 million posts per month.  If your restaurant addresses younger age groups, don’t think twice: create an Instagram account today. You can start your own hashtag with your restaurant’s name and use existing popular hashtags like #foodporn, #instafood, and #foodlover.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\">5. Write fun tweets<\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The character limit on Twitter can work in your favor, as it motivates you to<\/span><strong> write witty, to-the-point tweets to communicate your message<\/strong><span style=\"font-weight:400;\"> to your followers. Upload photos to accompany your text and remember to use hashtags for better engagement. Choose your timing wisely -- post at noon and in the evening so that your message has the desired results and brings in more online orders on the spot.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">6. Create your own YouTube channel<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Videos are one of the most popular media, and YouTube is the best platform to host them. Creating a YouTube channel is a bold move that says you’re committed to your restaurant business and that you’re willing to invest in satisfying your customers. It’s also a fantastic way to <\/span><strong>build engagement and reach out to new customers<\/strong><span style=\"font-weight:400;\">. Upload videos with behind-the-scenes videos, new recipes, and special events to give your audience something fresh and interesting. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">7. Social media monitoring<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Do you want to know what customers are saying about your restaurant? Set a group of keywords, and let social media monitoring tools do their job! Apart from giving you <\/span><strong>amazing insights into your customers’ demographics and the overall sentiment about your business<\/strong><span style=\"font-weight:400;\">, social media monitoring also helps you drive customers your way. <\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">Let’s say that a signature dish of yours is particularly popular and gets repeatedly mentioned. You can take advantage of this to encourage online orders by offering a special discount on that dish for those ordering via your mobile app, website, or social media.<\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">8. Attract customers using social proof<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Other people’s opinions shape our own as well and affect our judgment. This is why <\/span><strong>ratings and reviews have a huge impact on sales, including those of restaurants<\/strong><span style=\"font-weight:400;\">. Social media is one more place where customers can leave reviews that will be read by hundreds near your location. <\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;\">
890Encourage customers to share their experience on social media to create some buzz and encourage more online orders. If you have recently introduced a new dish, for example, upload a photo and ask customers who have tried it to leave their comments and share it on their profiles. Include a limited-time offer for online orders, and it’s a double win for you: you have just promoted your new dish and increased online orders.<\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If you’re ready to invest more in social proof, try <\/span><strong>influencer marketing<\/strong><span style=\"font-weight:400;\">. Seek out food bloggers and vloggers who can write about you in their blogs or feature your restaurant in their videos to expand your reach to even more food lovers.<\/span><\/span><\/p>\n<h4><span style=\"font-weight:400;font-size:14pt;\">Food for thought<\/span><\/h4>\n<p><span style=\"font-weight:400;font-size:11pt;\">All modern restaurants should be attuned to social media because this is where your customers (and your competitors!) are. Using these simple social media marketing techniques, you can not only reach out to more customers but also sway them towards online food ordering. <\/span><\/p>\n<p><span style=\"font-size:11pt;\"><strong><span style=\"font-weight:400;\">Do you want to offer your customers more digital ordering channels? Then check our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/8-digital-ordering-channels-you-need-to-keep-your-eyes-on\"><span style=\"font-weight:400;\">8 digital ordering channels you need to keep your eyes on<\/span><\/a><span style=\"font-weight:400;\"> for some exciting ideas!<\/span><\/strong><\/span><\/p>","description":"Social media platforms were destined to turn into powerful marketing tools for modern businesses. \n\nRestaurants are no exception, as they too can benefit from the exposure on social media.","tags":"blog-page","permalink":"how-to-use-social-media-to-encourage-online-food-ordering","stamp":"2020-09-23 10:58:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":5386,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-09-23 14:06:36","cuid":1,"m_stamp":"2025-07-08 12:34:10","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12836,"width":"1024","height":"684","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12836.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"23 Sep 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":201,"account_id":1,"cat_id":927,"title":"Optimizing your restaurant delivery service: 8 factors to consider","subtitle":null,"content":"<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Did you know that recent, post-coronavirus market research has shown that<\/span><strong> food delivery is expected to grow to over <\/strong><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5024095\/online-food-delivery-services-global-market?utm_source=dynamic&amp;utm_medium=BW&amp;utm_code=jzdnfb&amp;utm_campaign=1388109+-+Global+Online+Food+Delivery+Services+Market+(2020+to+2030)+-+COVID-19+Growth+and+Change&amp;utm_exec=jamu273bwd\">$154.34 billion<\/a><strong> by 2023<\/strong><span style=\"font-weight:400;\">? News like that means that offering delivery services should go straight to the top of your to-do list. If you don’t know how to go about it, we’ve got you covered. This post draws your attention to 8 key points you need to focus on to offer exceptional food delivery service.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">1. Offer multiple ordering channels<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">There’s nothing wrong with tradition. But it’s time you moved past phone ordering and offered more options to your customers, don’t you think so? Online food ordering is flexible and convenient, and it’s already growing to be everyone’s preferred method of ordering food. The most common options are <\/span><strong>your restaurant’s website or mobile app or a third-party platform<\/strong><span style=\"font-weight:400;\">. <\/span><strong>Social media ordering<\/strong><span style=\"font-weight:400;\"> is another modern-day solution, with Facebook and Instagram additionally being great platforms to build hype about your restaurant.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">2. Build an online food ordering system<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">When a previously dine-restaurant throws delivery into the mix, the level of difficulty increases. To avoid confusion and manage both dine-in and delivery orders efficie
890ntly, you need to be perfectly organized. The right technology can help you with that. A full-featured online food ordering system will untie your hands by <\/span><strong>automating and simplifying all the operations<\/strong><span style=\"font-weight:400;\"> that make up the delivery process. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">First of all, your <\/span><strong>food ordering system will automatically push all incoming orders to the kitchen<\/strong><span style=\"font-weight:400;\">. The system will additionally process digital payments, automatically update your inventory, generate reports, support reward loyalty programs, and more. Creating and updating your menu will also be fast and easy.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">3. Optimize your menu for delivery<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Menus designed for delivery should be different than those for dine-in, primarily because delivery orders often come in bulks and can overload your kitchen staff. You should, therefore, <\/span><strong>eliminate dishes that require special or lengthy preparation methods<\/strong><span style=\"font-weight:400;\">, especially if they can only be prepared last minute. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Also, optimize your menu to meet the <\/span><strong>different needs of off-premise diners<\/strong><span style=\"font-weight:400;\">. Offer lunch menus, especially if you’re in a busy, urban area and DIY meal kits, which have become very popular lately.<\/span> <span style=\"font-weight:400;\">Your online menu should also take care of upselling. <\/span><strong>Suggest adds-on<\/strong><span style=\"font-weight:400;\"> that go well with your dishes and customers rarely order on their own, like side dishes, dips, and even wines for meat and fish plates.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">4. Use your kitchen staff wisely<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">When both your floor is full and online orders come in relentlessly, your staff should be able to keep their cool and maintain a steady workflow. If your space allows it, then set a <\/span><strong>separate preparation line<\/strong><span style=\"font-weight:400;\"> for delivery and takeout orders to avoid confusion and congestion in the kitchen. Because this is not easy to execute, make sure to have your most <\/span><strong>experienced kitchen staff on duty during busy hours<\/strong><span style=\"font-weight:400;\">. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">5. Choose a delivery method<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The food is ready, so now who is going to deliver it to your customers? You have three options here. The first one is to do it on your own, which means you’ll have to <\/span><strong>equip your own fleet <\/strong><span style=\"font-weight:400;\">of drivers and vehicles. The second option is to <\/span><strong>outsource delivery <\/strong><span style=\"font-weight:400;\">to a service provider. Outsourcing delivery takes significant stress and responsibility off your hands. It can, however, decrease the quality of the service if the staff isn’t properly trained. A third option, which small restaurants favor the most, is to <\/span><strong>share a delivery fleet <\/strong><span style=\"font-weight:400;\">with neighboring restaurants. You can read about this topic in our post<\/span><\/span> <span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/should-you-own-outsource-or-share-your-food-delivery-service\">Should you own, outsource, or share your food delivery service?<\/a><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">6. Use a driver assist app<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">A <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-a-driver-assist-app-makes-your-restaurant-delivery-process-more-efficient\">driver assist app<\/a><span style=\"font-weight:400;\"> is a must-have tool for busy restaurants and chains, which can significantly reduce delivery times and save you money. How? First of all, the app <\/span><strong>automatically assigns incoming orders<\/strong><span style=\"font-weight:400;\"> to the first available driver. It also <\/span><strong>calculates the best route<\/strong><span style=\"font-weight:400;\">
890 and helps drivers steer clear of traffic and arrive at their destination effortlessly and on time. Another big plus is that a driver assist app enables you to track your delivery drivers, which means you can <\/span><strong>calculate the ETA for future orders<\/strong><span style=\"font-weight:400;\"> more accurately.<\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:14pt;\">7. Deliver with care<\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Delivering food that <\/span><strong>looks and tastes like it just got out of the kitchen<\/strong><span style=\"font-weight:400;\"> is just as important as delivering it on time (if not more!). Packaging can make a world of difference in the delivery experience. A few basic things to remember are:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Choose <\/span><strong>eco-friendly packaging<\/strong><span style=\"font-weight:400;\">. Modern consumers are particularly environmentally conscious. <\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If possible, <\/span><strong>brand your packaging<\/strong><span style=\"font-weight:400;\"> to leave a lasting impression on the customers.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Place hot and cold food separately. It’s also essential to use containers that <\/span><strong>maintain food temperature to avoid spoilage<\/strong><span style=\"font-weight:400;\"> that could cause food poisoning.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Beware of <\/span><strong>small details <\/strong><span style=\"font-weight:400;\">that can ruin a dish. Pasta, for example, continues to absorb heat and is often delivered overcooked.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Use sturdy cup carriers and <\/span><strong>spill-free containers<\/strong><span style=\"font-weight:400;\"> for soups, drinks, etc. Liquid items create a mess when spilled and look really unappetizing. <\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Don’t forget to add any additional items the customer might have requested. For some, a missing dip can ruin their whole dinner. Include items that will <\/span><strong>improve the taste of the food<\/strong><span style=\"font-weight:400;\">, like slices of lemon, spices, vinegar, and sauces. For top-notch service, offer <\/span><strong>complimentary napkins and tableware<\/strong><span style=\"font-weight:400;\">. <\/span><\/span><\/p>\n<h3><span style=\"font-weight:400;font-size:11pt;\"><span style=\"font-size:14pt;\">8. Let people know<\/span> <\/span><\/h3>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Your dine-in customers will be interested to know about this new service of yours. <\/span><strong>Send out emails <\/strong><span style=\"font-weight:400;\">to inform them that food delivery service is now available, and advertise it on-site as well. You can add a note on your menu, for example, or a <\/span><strong>discreet sign<\/strong><span style=\"font-weight:400;\"> at the reception area. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The news should also be prominent on your website as well as your <\/span><strong>social media pages<\/strong><span style=\"font-weight:400;\">. <\/span><strong>SEO and paid ads<\/strong><span style=\"font-weight:400;\"> are also great options to market your delivery service and increase online visibility. The only caveat here is that you need to <\/span><strong>know your customers’ demographics <\/strong><span style=\"font-weight:400;\">well to target your ads to the right audience.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;\">Food for thought<\/span><\/p>\n<p><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">If you’re not offering food delivery, you’re missing out on significant revenue opportunities. Plus, if there’s anything the recent health crisis taught us, it’s that things can change overnight. So you always need a plan B. Next, read our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">Why you should build your own online food ordering system for your restaurant<\/a><span style=\"font-weight:400;\"> to find out why it’s best to have full control of delivery instead of turning to food aggregators. <\/span><\/span><\/p>\n<p> <\/p>","description":"Κey points you need to focus on to offer exceptional food delivery service.","tags":"blog-page","permalink":"Optimizing-your-restaurant-delivery-service","stamp":"2020-09-07 12:35:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":2308,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-09-07 15:42:12","cuid":1,"m_stamp":"2025-07-08 12:35:43","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12837,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12837.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"07 Sep 2020","category_name":"Restaurant Management","category_color":"#349f35"},{"id":200,"account_id":1,"cat_id":927,"title":"6 ways to use restaurant data analytics to increase revenue","subtitle":null,"content":"<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Who needs data analytics when you’ve been running a restaurant since forever, right? Not quite. Observation and experience aren’t always enough to identify trends, understand your customers’ behavior, or evaluate your staff. Data analysis can dig deeper and provide you with eye-opening insights. Then, you can <\/span><strong>use these insights for tweaks, improvements, and better business decisions<\/strong><span style=\"font-weight:400;\"> that will lead to more profit. But first things first...<\/span><\/span><\/p>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">What are restaurant data analytics?<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Restaurant data analytics is the <\/span><strong>process of analyzing every piece of data related to your restaurant.<\/strong><span style=\"font-weight:400;\"> Data analytics software specifically designed for restaurants imports data from your POS, online ordering system, CRM, etc. and subsequently analyzes it.<\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">And what kind of data can it be? Pretty much anything you can think of: most ordered items, time spent browsing the menu, busy hours, recipe cost, staff performance, average order value, order frequency, and much, much more.<\/span><\/p>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">How can I use restaurant data analytics to increase profit?<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Let’s see how you can use all this data to operate your restaurant more efficiently and bring in more revenue:<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">1. Monitor staff performance<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Both your in-house staff and your delivery crew are pivotal to your success. It’s impossible to know who is doing what all the time, though, and relying on “trusted” employees’ opinions is a questionable practice. Restaurant data analytics is the most <\/span><strong>reliable way to evaluate your kitchen staff, your servers, and your delivery crew.<\/strong><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Restaurant data analytics tells you everything you need to know: When and how much food is wasted (time to have a chat with your cook or your food inventory manager). Who is giving away free desserts (this could indicate slow service). Who does a great job upselling (they can teach others, too!). <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Knowing how your staff performs not only helps improve the customer experience but also prevent staff turnover. When you know who is <\/span><strong>underperforming<\/strong><span style=\"font-weight:400;\">, you can discuss and <\/span><strong>find a solution<\/strong><span style=\"font-weight:400;\">, like additional training. Identifying your <\/span><strong>top performers<\/strong><span style=\"font-weight:400;\"> is also crucial. You can arrange for them to work during <\/span><strong>special events<\/strong><span style=\"font-weight:400;\"> and busy hours and <\/span><strong>increase their compensation <\/strong><span style=\"font-weight:400;\">to reward their excellent work.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">2. Schedule shifts more efficiently<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Many restaurants seem to never have the right amount of staff on duty. But being overstaffed is bad to your team’s morale and your bottom line. Being understaffed means you overwork your employees and, still, your customers aren’t served fast enough. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Restaurant data analytics help you <\/span><strong>identify slow and busy hours and schedule shifts accordingly.<\/strong><span style=\"font-weight:400;\"> Or you might realize that at specific hours people order more drinks than food, so you can occupy less kitchen staff during these hours. By analyzing historical data, you can <\/span><strong>
890predict how busy you’ll be during holidays<\/strong><span style=\"font-weight:400;\">, and add extra shifts and part-time employees as needed. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">3. Tweak your menu<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Things aren’t always as simple as “This dish sells and this doesn’t, so this brings profit and this does not.” Sometimes a dish isn’t particularly popular. But once a customer orders it, they order it every time. So if this dish were promoted better, it could turn into a best seller and your customers’ favorite. Other dishes might be ordered frequently, but just once. This means they’re not as good as you’d like to believe, so you can try changing the recipe. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">There are many different scenarios where data analytics will help <\/span><strong>bring out dishes that have potential or discover plates that fail to impress <\/strong><span style=\"font-weight:400;\">and might even be the reason why a first-time customer doesn’t turn into repeat.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">4. Offer superior customer experience<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Use the data you collect and analyze to offer your customers better service and build a rapport with them. By knowing which items they order the most, for example, you can offer them their <\/span><strong>favorite dessert on special occasions or a sample of similar dishes<\/strong><span style=\"font-weight:400;\"> they might enjoy. Also, by knowing at which hours people order which items, you can prepare adequate quantities beforehand. And knowing when you’ll be the busiest, you can <\/span><strong>equip your shifts with more experienced staff <\/strong><span style=\"font-weight:400;\">to serve people fast. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Your <\/span><strong>off-premises customers are just as important as your dine-in<\/strong><span style=\"font-weight:400;\">, so you must ensure they’re satisfied as well. Common issues like slow delivery times or drivers choosing to serve specific customers first can be easily resolved with a <\/span><a href=\"https:\/\/www.fimble.io\/blog\/how-a-driver-assist-app-makes-your-restaurant-delivery-process-more-efficient\">driver assist app<\/a><span style=\"font-weight:400;\">. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">5. Reduce food waste<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Food waste is not only a <\/span><strong>waste of money<\/strong><span style=\"font-weight:400;\"> but, when it’s done habitually and excessively, it’s also <\/span><strong>unethical<\/strong><span style=\"font-weight:400;\">. Using restaurant data analytics, you can find out how and why you waste food. Do you often throw items with a short expiration date that weren’t consumed? Could these items be replaced with a similar product? You could try different recipes and cooking methods to reduce waste. Or you might need to eliminate certain dishes if you find out that you keep throwing away the same food. <\/span><strong>To stop losing money and wasting food, study your numbers.<\/strong><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">6. Improve your marketing <\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Restaurants spend large sums of money on marketing efforts. These are usually in the form of promotional offers or paid ads. Restaurant data analytics helps you build more accurate customer profiles and <\/span><strong>target the right demographics<\/strong><span style=\"font-weight:400;\"> for your restaurant. You can also use this information to <\/span><strong>improve your <a href=\"https:\/\/www.fimble.io\/blog\/10-tips-or-a-successful-restaurant-loyalty-program\">loyalty reward program<\/a><\/strong> <span style=\"font-weight:400;\">and offer customers the rewards they enjoy the best.<\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">With restaurant data analytics, you can know food sure whether your <\/span><strong>
890promotional campaigns bring in profitable returns.<\/strong><span style=\"font-weight:400;\"> For example, during “happy hour,” you pay an extra shift to handle the workload. During the cost vs analysis, you find out that the profit you make during happy hours doesn’t cover the cost of paying for more staff. This means that your promotion, despite looking successful at first glance, isn’t really working that well.<\/span><\/span><\/p>\n<h4 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">Food for thought<\/span><\/strong><\/h4>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><strong>Data-driven decisions are safer decisions. <\/strong><span style=\"font-weight:400;\">If you want to expand your business with less risk or simply better understand where you stand now, restaurant data analytics will give you all the answers you need. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Did you know that your online ordering system can also help you increase revenue by bringing new business in? To find out more, read our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/6-ways-an-online-food-ordering-system-helps-you-attract-new-customers\">6 ways an online food ordering system helps you attract new customers<\/a>. <\/span><\/p>","description":"Data analysis can dig deeper and provide you with eye-opening insights. Then, you can use these insights for tweaks, improvements, and better business decisions that will lead to more profit.","tags":"blog-page","permalink":"6-ways-to-use-restaurant-data-analytics-to-increase-revenue","stamp":"2020-08-13 07:31:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":6844,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-08-13 10:44:44","cuid":1,"m_stamp":"2025-07-08 12:38:02","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12838,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12838.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"13 Aug 2020","category_name":"Restaurant Management","category_color":"#349f35"},{"id":199,"account_id":1,"cat_id":928,"title":"8 digital ordering channels you need to keep your eyes on","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">You’ve read time and again how modern customers are super busy, always on the move, with little time to eat -- let alone to go through the tedious process of picking up the phone and placing an order. Now, let’s call it like it is: modern customers are spoilt. They’re spoilt for choice, speed, and, most of all, convenience. <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/6-ways-an-online-food-ordering-system-helps-you-attract-new-customers\">Online food ordering<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\"> fits the bill perfectly, satisfying their need for quick food ordering with a few taps on their smartphone. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">What about choices? Most <\/span><strong>orders are placed over the phone, via a mobile app or the restaurant’s website<\/strong><span style=\"font-weight:400;\">, but there are <\/span><strong>plenty of other options<\/strong><span style=\"font-weight:400;\"> out there. Want to take a look? These are 8 online ordering channels you need to be aware of. Some might surprise you:<\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">1. Order via social media<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">With the social media craze going strong, enabling online ordering via social media makes sense. Domino’s pizza was among the first businesses to lead the way, with their “order via tweet” option, which was more or less what it sounds.<\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Instagram also enables online food ordering with its Order Food button for restaurants with an Instagram profile. <\/span><strong>Instagram is also the<\/strong> <strong>perfect platform to attract a following of food lovers<\/strong><span style=\"font-weight:400;\"> if you upload new photos regularly and use the right hashtags. <\/span><\/span><strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Then, there’s good, old Facebook. With Facebook remaining the <\/span><\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\">most used platform<\/a><\/span><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\"> among all ages (except teens), you have no excuse not to create a business page and enable online orders.<\/span><\/span> <\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">2. Order via a virtual assistant<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">It’s no surprise that virtual assistants have gotten into the game. One example is that of Domino’s pizza, which has <\/span><strong>created a bot<\/strong><span style=\"font-weight:400;\"> named Dom. You can find Dom on <\/span><strong>Facebook messenger<\/strong><span style=\"font-weight:400;\"> to place your order or ask a question. Another example is that of Starbucks, which has integrated “My Starbucks barista” into its<\/span><strong> mobile app<\/strong><span style=\"font-weight:400;\">. Customers can order and pay by voice or text. Both Domino’s and 
890Starbucks have also <\/span><strong>activated Alexa’s “reorder skill,” <\/strong><span style=\"font-weight:400;\">enabling customers to order their favorite food and drinks even faster.<\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">3. Order via a smartwatch<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">If you thought it wasn’t possible for online ordering to be closer than on the palm of your hands, you’re wrong! Domino’s has brought online ordering to your...wrist, since they’ve enabled their customers to place their orders on their smartwatches. <\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">4. Order via a smart TV<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">OK, seriously, how much easier can it get? For Papa John’s customers, very. These lucky fellows only have to lift a finger and reach for the remote. <\/span><strong>Papa John’s app is integrated into Apple TV<\/strong><span style=\"font-weight:400;\">, so all their customers have to do is press pause for a second, jump to the restaurant’s app, and place their order.<\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">5. Order via car<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Customers can order from their smartwatch, from their smart TV, and -- coming soon from their favorite Domino’s pizza -- from their cars too. That’s right, <\/span><strong>Domino’s is developing an in-car ordering app<\/strong><span style=\"font-weight:400;\"> that will allow customers to place an order <\/span><strong>for delivery or pick up.<\/strong><span style=\"font-weight:400;\"> The app will track the location and direction of the car and direct the driver to the nearest location for pick up. Also, tracking the vehicle’s speed, the app will <\/span><strong>estimate the time of arrival<\/strong><span style=\"font-weight:400;\"> so that the order is prepared right on time and delivered at the right temperature. <\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">6. Order via a QR code<\/span><strong> <\/strong><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Now, let’s see a few options for enabling online ordering for your dine-in customers, as well. First, there are <\/span><strong>QR code menus<\/strong><span style=\"font-weight:400;\">. Digital menus are a great <\/span><strong>alternative to disposable menus <\/strong><span style=\"font-weight:400;\">(courtesy of the COVID-19). All you need to do is upload your menu in PDF format, convert it into a QR code, and there you have it -- a digital menu your customers can <\/span><strong>open by scanning the QR code on their smartphones.<\/strong><span style=\"font-weight:400;\"> Enable ordering so that customers can order right away.<\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">7. Kiosk ordering<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Self-service ordering kiosks <\/span><strong>decongest long waiting lines at the register<\/strong><span style=\"font-weight:400;\"> and allow you to work with less staff and lower cost. Several big restaurant chains, including Taco Bell And McDonald’s, have seen th<\/span><\/span><span style=\"font-size:11pt;\">e <a href=\"https:\/\/hbr.org\/2015\/03\/how-self-service-kiosks-are-changing-customer-behavior\">average order spent increase<\/a> b<\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">y up to 30% when customers are ordering via self-service apps and kiosks. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">This is partly because kiosks do an excellent job <\/span><strong>upselling<\/strong><span style=\"font-weight:400;\">, never forgetting to suggest a soda, for example, or sounding too pushy. And also because when the customer places the <\/span><strong>order without the pressure of having people waiting behind<\/strong><span style=\"font-weight:400;\">, they explore the menu more. What’s more, in the (post-)coronavirus era, you need to be thoughtful of customers who still wish to <\/span><strong>limit interactions<\/strong><span style=\"font-weight:400;\"> to a minimum. <\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">8. Table ordering<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">An option similar to kiosk ordering, table ordering enables customers to order as they’re seated using the tablet they’ll find on their table. Table ordering, though a bit expensive, significantly improves the dining experience. The customers can <\/span><strong>order (and reorder!) and pay whenever they’re ready<\/strong><span style=\"font-weight:400;\">, without having to wait for a busy waiter to notice them. <\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">
890A direct benefit for your business is that, since customers finish their meals faster, <\/span><strong>you get to serve more tables every day.<\/strong><span style=\"font-weight:400;\"> Plus, <\/span><strong>the app generates data <\/strong><span style=\"font-weight:400;\">on your customers’ ordering habits, popular items, busy hours, and more. This data will help you understand your business more and operate your restaurant better.<\/span><\/span> <\/span><\/p>\n<h4><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/span><\/h4>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">It’s good to know what’s going on in the online ordering world, even if some of the options we explored are too much for the average restaurant. Social media ordering, however, as well as kiosk self-service and QR code menus or table ordering are viable options for most restaurants. If you want to start with the basics, take a look at our post <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/Building-a-mobile-app-for-your-restaurant\">Building a mobile app for your restaurant? Make sure you include these 9 features!<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">. Here, you’ll find a comprehensive checklist for a restaurant mobile app that keeps customers happy and loyal. <\/span><\/span><\/p>","description":"Most orders are placed over the phone, via a mobile app or the restaurant’s website, but there are plenty of other options out there.","tags":"blog-page","permalink":"8-digital-ordering-channels-you-need-to-keep-your-eyes-on","stamp":"2020-07-28 07:11:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4317,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-07-28 10:36:40","cuid":1,"m_stamp":"2025-07-08 12:39:50","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12839,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12839.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"28 Jul 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":198,"account_id":1,"cat_id":925,"title":"Should you own, outsource, or share your food delivery service? The pros and cons of each option!","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">If online food delivery had been on an upward trajectory before the coronavirus outbreak, there’s certainly no stopping it now. The convenience of having nice and warm food brought to your door will be hard to resist. <\/span><strong>Customers that have grown accustomed to <\/strong><\/span><span style=\"font-size:11pt;\"><strong><a href=\"https:\/\/www.fimble.io\/web-ordering\">ordering food online<\/a><\/strong><\/span><span style=\"font-size:11pt;color:#000000;\"><strong> will continue to do so<\/strong><span style=\"font-weight:400;\">, which means you need to double down on your efforts to offer a great online ordering experience. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">So today, we’re going to look at one of the most important aspects of the online food ordering experience -- food delivery. <\/span><strong>Should you own or outsource food delivery services? <\/strong><span style=\"font-weight:400;\">Or should you share a delivery fleet with nearby restaurants? Let’s weigh the pros and cons of these three options:<\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">1. Pros and cons of owning your food delivery service<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Before you start assembling your delivery crew, consider the following pros and cons of being in charge of food delivery:  <\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You’re in the driver’s seat<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Not literally, but you’ll have <\/span><strong>full control of the delivery experience. <\/strong><span style=\"font-weight:400;\">And it starts with you determining a process that will help keep your kitchen and your delivery operations in order and serve customers fast. You’ll also decide which<\/span><strong> tools <\/strong><span style=\"font-weight:400;\">you’ll use <\/span><strong>to streamline the delivery process<\/strong><span style=\"font-weight:400;\"> and whether you’ll enable customers to <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/5-reasons-you-should-enable-order-tracking-for-online-food-orders\">track their orders<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">. And, of course, you’ll get to <\/span><strong>choose and train your drivers <\/strong><span style=\"font-weight:400;\">according to your standards so that your customers receive excellent service. <\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You might end up with too much on your plate<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">The biggest pro of having your own delivery service is also the biggest con. Why? Because you’ll have <\/span><strong>a whole new bunch of employees to manage.<\/strong><span style=\"font-weight:400;\"> This includes everything from recruiting and training a fleet of drivers to taking care of their paychecks, insurance, and leaves. When someone quits or doesn’t meet your expectations, you’ll also be the one to find a replacement. The larger your restaurant chain, the more complicated (and costly) managing extra staff can get.<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You’re signing up for a recurring expense<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Recruiting a delivery fleet is not a one-off investment but a recurring expense. For starters, you’ll need to <\/span><strong>buy the vehicles<\/strong><span style=\"font-weight:400;\">, which can be a few or many depending on how busy you are and how many locations you serve. Then, you’ll continue to pay for <\/span><strong>fuel<\/strong><span style=\"font-weight:400;\"> and vehicle <\/span><strong>maintenance<\/strong><span style=\"font-weight:400;\"> and, somewhere down the line, you might need to replace old vehicles. <\/span><strong>
890The highest cost is your human resources<\/strong><span style=\"font-weight:400;\">, though. Apart from your drivers’ regular paychecks, you’ll also be paying for their insurance and other types of compensation and benefits. <\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">2. Pros and cons of outsourcing food delivery services <\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Next, we’ll see the pros of outsourcing food delivery to a third party and the risks involved when doing so.  <\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You have one less thing to worry about <\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Like we discussed above, owning your own delivery fleet comes with recurring expenses and responsibilities. Unexpected trouble is also in the picture, though. In case a vehicle is destroyed and you need to replace it, for example. Or when a driver behaves poorly, so you have to let them go and hire a new one. By outsourcing delivery, your only job is to pay a flat fee for the service every month. <\/span><strong>Any issues that arise<\/strong> <strong>are handled by the service provider<\/strong><span style=\"font-weight:400;\"> and don’t affect your restaurant operations or your finances. <\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You risk decreasing the customer experience<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Your delivery drivers represent your restaurant. And if you operate a dark kitchen, they are the only face of your business. So if you’re going with the outsourcing option, do <\/span><strong>thorough research before deciding <\/strong><span style=\"font-weight:400;\">on a delivery service provider. Make sure their staff is well presented and polite and that the service they offer matches your restaurant’s identity. Rude delivery staff can cost you, customers. Since customers have no way of knowing your delivery drivers are not really your employees,<\/span><strong> they will blame you for anything that goes wrong<\/strong><span style=\"font-weight:400;\">. <\/span><\/span><\/p>\n<h3><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">3. Pros and cons of sharing food delivery services<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Sharing a delivery fleet with neighboring restaurants is an option that appeals to<\/span><strong> new or small restaurants.<\/strong><span style=\"font-weight:400;\"> Here’s why you should choose to share food delivery and what you need to be careful with:<br \/><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You have fewer expenses and responsibilities<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Sharing a delivery service means sharing the cost and responsibilities of managing a delivery crew. This is a relatively safe business move if you’re just opening a restaurant and can’t afford, or don’t want to risk another investment. You can <\/span><strong>test the waters with shared delivery until you gain more business and improve your finances<\/strong><span style=\"font-weight:400;\">, and then move on to assembling your own crew. Sharing your delivery service will also help you learn efficie
890nt delivery practices from more experienced restaurant operators. <\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\">\n<h4><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Too many cooks in the kitchen<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">...not only spoil the broth but also complicate things. To make shared delivery work, <\/span><strong>set clear rules since day one<\/strong><span style=\"font-weight:400;\">: How will you assign deliveries? Who and how will handle the payroll? All critical issues must be agreed upon upfront to avoid misunderstandings that might cause hard feelings among fellow restauranteurs and result in poor service for your customers. <\/span><\/span><\/p>\n<h4><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/span><\/h4>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">It seems like there’s no obvious option here. Outsourcing is a more cost-effective and painless solution, but you need to choose your partner wisely to ensure you offer a consistent (and delightful!) food delivery experience. Owning your own delivery service is worth the additional cost and responsibility if you have resources and expertise. If you own a small restaurant and want to cut down on expenses, then a shared delivery service makes the most sense. <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Are you leaning towards owning your delivery service? Then check our post <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/how-a-driver-assist-app-makes-your-restaurant-delivery-process-more-efficient\">How a driver assist app makes your restaurant delivery process more efficient<\/a><\/span> <span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">to find out how the right technology can automate and simplify your work. <\/span><\/span><\/p>","description":"Should you own or outsource food delivery services? Or should you share a delivery fleet with nearby restaurants? Let’s weigh the pros and cons of these three options.","tags":"blog-page","permalink":"should-you-own-outsource-or-share-your-food-delivery-service","stamp":"2020-07-14 05:05:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":7285,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-07-14 08:11:30","cuid":1,"m_stamp":"2025-07-08 12:41:26","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12840,"width":"1024","height":"684","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12840.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"14 Jul 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":195,"account_id":1,"cat_id":925,"title":"How a driver assist app makes your restaurant delivery process more efficient","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Starting with building an <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">online food ordering system<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">, using technology can transform the way your restaurant operates. In this post, we’re going to discuss the benefits of a tech tool addressed to your delivery drivers; namely, the driver assist app. <\/span><strong>The driver assist app streamlines and speeds up your delivery process<\/strong><span style=\"font-weight:400;\">, thereby helping you cut down on costs and offer better service to your customers. If this sounds interesting to you, read on to find out more.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Clear instructions<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">
890Background noise, rush, even messy handwriting can send your delivery drivers to the wrong address. Inevitably, your customers will receive their food late and cold. Some might want to replace food delivered in poor condition or cancel their order altogether and ask for a refund. <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Using a driver assist app alongside an online ordering system, your drivers get accurate instructions every time. This spares them from <\/span><strong>unnecessary backs and forths<\/strong><span style=\"font-weight:400;\"> and ensures your customers <\/span><strong>receive their orders fast and in excellent condition.<\/strong><span style=\"font-weight:400;\"> At the same time, you reduce costs related to fuel consumption and order replacements or cancelations.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. Route optimization<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">A driver assist app ensures your drivers will get not only accurate but, most importantly, the best directions to their destination. How? The driver assist app integrates with maps and <\/span><strong>automatically calculates the optimal route to the destination<\/strong><span style=\"font-weight:400;\">, saving your drivers from getting stuck in traffic or spending extra time on the road. Shorter delivery times mean less frustration for your drivers, less money spent on fuel, and <\/span><strong>faster service<\/strong><span style=\"font-weight:400;\"> for your customers. <\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. Real-time delivery tracking<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">The driver assist app integrates with maps to track your delivery drivers by using the GPS of their smartphone. When you know where your drivers are at any time, you can offer a more <\/span><strong>accurate estimated delivery time<\/strong><span style=\"font-weight:400;\">. This is most useful during busy hours when it’s easy to lose sight of who is doing what. What’s more, the app sends a status update when the customer has received their order and marks the driver as returning to the store, allowing for more <\/span><strong>efficient routing decisions.<\/strong><\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">4. Efficient auto-assignment<\/span> <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">The routing station will automatically assign the first order to be delivered to the first available driver. The great benefit to this is that <\/span><strong>you don’t need a person to manage the delivery orders and guide the drivers.<\/strong><span style=\"font-weight:400;\"> Keep in mind, also, that some drivers (especially the more experienced ones) prefer delivering orders to customers who tip better, even with outstanding orders waiting. Not following the right order means the food is delivered late and cold to some customers. With the routing station automatically assigning orders, you avoid this major issue that diminishes customer satisfaction and messes up the delivery process.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Restaurant reporting<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">There are always blind spots when running a business, no matter how closely you monitor your employees and your restaurant operations (which is nearly impossible for larger chains, anyway). Luckily, collecting and analyzing data can help you understand what works and what needs fixing. The driver assist app, in particular, <\/span><strong>collects data based on actual delivery times and not estimates.<\/strong><span style=\"font-weight:400;\"> This data is then used to generate reports that will help you optimize your delivery process, improve delivery times, and identify when a driver needs retraining. <\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">A driver assist app makes your drivers’ lives easier and helps your restaurant achieve fast delivery times with less effort. Why does this matter? Keeping employees happy and your processes streamlined helps your restaurant run like a clock. As for keeping customers happy, that’s pretty much the whole point of being in this business and the key to 
890surviving. If you want to take it a step further,<\/span><\/span> <span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/5-reasons-you-should-enable-order-tracking-for-online-food-orders\">enable order tracking for online food orders<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\"> so that customers get more visibility and enjoy the online ordering experience better!<\/span><\/span><\/p>","description":"The driver assist app streamlines and speeds up your delivery process, thereby helping you cut down on costs and offer better service to your customers.","tags":"blog-page","permalink":"how-a-driver-assist-app-makes-your-restaurant-delivery-process-more-efficient","stamp":"2020-06-26 03:58:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4823,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-06-26 07:52:57","cuid":1,"m_stamp":"2025-07-08 12:43:19","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12841,"width":"700","height":"400","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12841.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"26 Jun 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":193,"account_id":1,"cat_id":929,"title":"Keep your friends close: 10 tips for a successful restaurant loyalty program","subtitle":null,"content":"<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">They say that strangers are just friends waiting to happen. This is definitely true in the F&amp;B industry, where treating every customer with respect and care can help your business go a long way. If you’re running a restaurant, offering a loyalty reward program is an excellent way to<\/span><strong> make friends with your customers and thank them for keeping your business alive.<\/strong><span style=\"font-weight:400;\"> A successful restaurant loyalty program has its secrets, of course. Before we dive into those, let’s start by viewing the benefits of a loyalty reward program. <\/span><\/span><\/p>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Why should you create a restaurant loyalty program?<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">The main scope of a loyalty program is to increase customer engagement and create returning customers for your restaurant. So the real question is, what’s so special about having loyal customers? <\/span><\/p>\n<ul style=\"text-align:left;\">\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><strong>Loyal customers are the ones sustaining your business.<\/strong><span style=\"font-weight:400;\"> Loyal restaurant customers spend an average of <\/span><a href=\"https:\/\/resources.upserve.com\/restaurant-customer-service-guide.html\">67% more<\/a><span style=\"font-weight:400;\"> compared to new ones. Need we say more? <\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><strong>Acquiring new clients is expensive.<\/strong><span style=\"font-weight:400;\"> Advertising and marketing don’t come for free. As a matter of fact, it costs 6 to 7 times more to acquire a new restaurant customer than it does to take care of an old one. <\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><strong>Loyal clients are likely to recommend your restaurant to friends and family. <\/strong><span style=\"font-weight:400;\">You can also give them a little push towards that direction through your loyalty reward program. And did you know that customers referred by others have a <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/referral-marketing\/\">37% higher retention rate<\/a><\/span>? <\/li>\n<\/ul>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">10 secrets for a successful restaurant loyalty program<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">A well-executed restaurant loyalty program can help you hold on to your clients and establish your business in the restaurant industry. Here’s how to make it work: <br \/><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">1. Offer flexible rewards<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">A reward is a sort of gift. Actually, it can be better than a gift if you<\/span><strong> allow customers to pick the reward they prefer.<\/strong><span style=\"font-weight:400;\"> While it’s safe to assume that everyone will enjoy a discount or a free meal, rewarding customers with a specific dish is unnecessarily restraining. Instead, give customers different rewards to choose from so that they can get something they will really enjoy. This is the whole point of rewards, after all.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">2. Offer attainable rewards<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">There’s a reason why setting short-term goals gives us better chances of success. Short-term goals are easier to reach, so they don’t take a tremendous amount of effort or patience. In the same spirit, your reward system should <\/span><strong>satisfy the customers’ need for instant gratification.<\/strong><span style=\"font-weight:400;\"> A small reward, like a free soda with every order, is more appealing than a free dish after the customer has spent $300. Re
890wards that seem to be far off in the future or ask for too much in return will simply fail to engage or draw new customers in.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">3. Stick to your original terms<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Changing the terms of your restaurant loyalty program down the line is an efficient way to get rid of a few customers if things get too busy in your kitchen. Seriously, though, <\/span><strong>a loyalty reward program should be consistent.<\/strong><span style=\"font-weight:400;\"> Never make it harder for the customer to get a reward, or you’ll come off as cheap and greedy. If you’re in doubt, start with modest rewards and become more generous as the loyalty program catches on. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">4. Keep it simple<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Do you remember Bamboozled from the hit show Friends? It was an adventurous game show that Joey was supposed to host. Eventually, the game never aired in its original form and turned into a simple Q&amp;A game. Why? Because it was too complicated. The audience couldn’t understand it.<\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Customers shouldn’t have to solve equations to figure out how your points system is structured or when they’ll get their next reward. <\/span><strong>The path to getting a reward must be as clear as it can be. <\/strong><span style=\"font-weight:400;\">For example, customers can get 1 point for each dollar they spend, 100 points earn a free meal, etc. Are you worried that keeping it simple will make your loyalty reward program dull? Don’t be, because customers think otherwise. According to the <\/span><a href=\"https:\/\/info.bondbrandloyalty.com\/loyalty-report-2019\">2019 Bond Loyalty Report<\/a><span style=\"font-weight:400;\">, 56% said they would choose one loyalty program over another if it’s easier to use. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">5. Be creative<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Your restaurant loyalty program can still be creative while being simple. One way to achieve this is by <\/span><strong>offering rewards that few loyalty programs offer<\/strong><span style=\"font-weight:400;\">, like an exclusive dish or a cooking lesson for two. <\/span><a href=\"https:\/\/stampme.com\/how-to-engage-customers-with-scratch-and-win-campaigns\/\">Scratch &amp; win games<\/a><span style=\"font-weight:400;\"> are also popular and extremely simple in concept and execution. Just send a notification to let customers know that the game is on, for a limited time only. All they need to do is tap on the screen and instantly get their reward.<\/span><\/span><strong><strong> <\/strong><\/strong><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">6. Don’t be a stranger<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">...both in the literal and figurative sense of the phrase. A loyalty reward program is a great chance to connect with your customers and offer them a more personalized experience. Start by sending new loyalty members an email to <\/span><strong>welcome them<\/strong><span style=\"font-weight:400;\"> to the program and explain how it works. Give them a little <\/span><strong>background about your restaurant<\/strong><span style=\"font-weight:400;\"> and tell them why you chose to run a restaurant. It’s also important to <\/span><strong>remember your customers on special occasions.<\/strong><span style=\"font-weight:400;\"> Send them wishes on birthdays and holidays, along with a generous discount or free dinner.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">7. Go digital<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Common sense (based on the extensive usage of mobile devices) says that a loyalty reward program is easier to use when it’s digital. Here are a couple more reasons, though:<\/span><\/p>\n<ul style=\"text-align:left;\">\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">You’ll have access to <\/span><strong>better customer data<\/strong><span style=\"font-weight:400;\">, which means you’ll be able to personalize your offers and spot customers that are losing interest.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">You’ll be able to <\/span><strong>communicate with customers directly<\/strong><span style=\"font-weight:400;\"> and more frequently. By notifying customers when they’re close to getting a reward, you can significantly increase engagement with your program.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">It’s easier to add <\/span><strong>gamification elements on mobile to further increase engagement <\/strong><span style=\"font-weight:400;\">with a loyalty reward program.<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><strong>An increasing amount of orders is placed via mobile.<\/strong><span style=\"font-weight:400;\"> Why would your restaurant loyalty program be elsewhere?<\/span><\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-size:11pt;\"><strong>Customers prefer it this way.<\/strong><span style=\"font-weight:400;\"> According to a <\/span><a href=\"https:\/\/www.softwareadvice.com\/resources\/5-tips-for-restaurant-loyalty-programs\/\">softwareadvice<\/a><span style=\"font-weight:400;\"> survey, over 70% of customers find the ability to redeem their rewards on digital and mobile platforms “important,” “very important,” and “extremely important.” <\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Bottom line, don’t ask your customers to carry around yet another card. In this day and age, it’s irrelevant.<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">8. Reward different actions<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Use your restaurant loyalty program to<\/span> <span style=\"font-weight:400;\">reward different actions that serve different purposes. For example, with a little help from your loyalty members, you can <\/span><strong>spread the word and attract new customers. <\/strong><span style=\"font-weight:400;\">How? Reward customers not only for visiting or ordering your restaurant but also for bringing a referral, following you on social media, or leaving a review. Another idea is to <\/span><strong>reward customers for contributing to a cause<\/strong><span style=\"font-weight:400;\">. Ask them to return recyclable packages to your restaurant or donate to a charity you’re supporting. They’ll feel happy both for having made a positive contribution and for getting rewarded for it.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">9. Don’t keep it a secret<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">How can a loyalty reward program be successful if customers don’t know it exists? Let people know about it by mentioning your loyalty program on top of your printed menu and your website. Offer a reward just for signing up so that you get more customers to join. You can also<\/span><strong> promote your loyalty program on social media<\/strong><span style=\"font-weight:400;\"> by advertising your special or limited-time rewards. And, as we mentioned above, you can always get some word-of-mouth advertising going by asking for referrals and reviews. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:11pt;\">10. Gamify <\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Gamifying a process means incorporating game elements into it -- most commonly leaderboards, points, levels, rewards, and badges -- to reward specific actions. Whether in the workplace, in education, or mobile apps, gamification aims to increase motivation through rewarding a desirable behavior. The definition alone implies that <\/span><strong>a loyalty reward program is already a gamified experience.<\/strong><span style=\"font-weight:400;\"> <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">You can still spruce things up a bit, of course. If you use a tiered loyalty program, <\/span><strong>customers can level up <\/strong><span style=\"font-weight:400;\">and go from “newcomers” to “expert diners.” You can also reward different “accompl
890ishments” with different <\/span><strong>badges.<\/strong><span style=\"font-weight:400;\"> For example, reaching a certain amount of burger orders can get a customer a “The Sloppiest Joe” badge. Gamification elements are practical too. Using a <\/span><strong>progress bar<\/strong><span style=\"font-weight:400;\">, similar to a leaderboard, customers can check their progress and view their status at a glance.<\/span><\/span><\/p>\n<h4 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/h4>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><strong><span style=\"font-weight:400;\">An engaging restaurant loyalty program has the potential to transform the relationship between you and your customers. To get the most out of it, you have to meet your customers where they are and <\/span><strong>integrate your loyalty program into your restaurant mobile app.<\/strong><span style=\"font-weight:400;\"> If you’re not quite sure how to build a mobile app, our post <\/span><\/strong><a href=\"https:\/\/www.fimble.io\/blog\/Building-a-mobile-app-for-your-restaurant\">Building a mobile app for your restaurant? Make sure you include these 9 features!<\/a><strong><span style=\"font-weight:400;\"> will give you some great ideas.<\/span><\/strong><\/span><\/p>","description":"A loyalty reward program is an excellent way to make friends with your customers and thank them for keeping your business alive.","tags":"blog-page","permalink":"10-tips-or-a-successful-restaurant-loyalty-program","stamp":"2020-06-10 10:18:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4316,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-06-10 13:22:54","cuid":1,"m_stamp":"2025-07-08 12:44:33","muid":1,"active":1,"_category":"Customer Experience","_files":[{"file_id":12842,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12842.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"10 Jun 2020","category_name":"Customer Experience","category_color":"#b1a99f"},{"id":184,"account_id":1,"cat_id":928,"title":"Building a mobile app for your restaurant? Make sure you include these 9 features!","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">A mobile app is a powerful <\/span><strong>communication and marketing channel<\/strong><span style=\"font-weight:400;\"> for any business, including your restaurant. It enables you to communicate directly and interact more frequently with your customers, and it creates opportunities to reach out to prospects. If you want to know more about how a mobile app can benefit your business, check our post <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/Why-your-restaurant-needs-a-mobile-app\">Why your restaurant needs a mobile app<\/a>.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The question is, how do you build a mobile app that improves the customer experience? We believe that the following 9 features will provide true value to your customers and yield positive returns for your business:<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong style=\"font-size:11pt;\"><span style=\"font-size:14pt;\">1. Menu<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Including your menu is a no-brainer, but it would be weird not to mention it, right? The first thing to ensure is that your menu is laid out in a way that makes sense so that it’s easy to search through. Creating <\/span><strong>distinct categories<\/strong><span style=\"font-weight:400;\"> for different types of dishes, drinks, or cuisines will help with that. Customers will be able to explore your menu quickly and discover new or popular dishes. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Then, you also need to make your plates look attractive. Even if your loyal customers already know what your dishes taste like, you want them to try something new occasionally. To achieve this, create an <\/span><strong>enticing description<\/strong><span style=\"font-weight:400;\"> for each dish, highlight the key ingredients, and <\/span><strong>add a photo<\/strong><span style=\"font-weight:400;\"> to drive your point home.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Lastly, as proud of your dishes as you might be, you should allow customers to <\/span><strong>customize their orders<\/strong><span style=\"font-weight:400;\">. Let them choose their favorite side dish, assemble an item from scratch (like pizza), or eliminate ingredients they don’t like or are allergic to. <\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><strong style=\"font-size:11pt;\"><span style=\"font-size:14pt;\">2. Table reservation, online delivery, and order ahead<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Make <\/span><strong>all your services available through the mobile app <\/strong><span style=\"font-weight:400;\">to accommodate your customers’ varying needs. Enable online food ordering for customers who want their food delivered at home, order ahead for those who prefer to pick it up from your location, and table reservation for those who will dine in.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3.Geolocation<\/strong><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Geolocation will help you increase foot traffic and serve your customers better. Using related technology, your mobile app will be able to <\/span><strong>spot customers<\/strong><span style=\"font-weight:400;\"> who are <\/span><strong>close to your restaurant<\/strong><span style=\"font-weight:400;\"> and send them a notification to communicate an offer that will drive them to your restaurant. Similarly, the app can <\/span><strong>notify your staff <\/strong><span style=\"font-weight:400;\">when a customer with a pick-up order is approaching. This way, they can prepare the order in time and not keep the customer waiting.<\/span><\/span> <\/span><\/p>\n<p><span style=\"color:#000000;\"><strong style=\"font-size:11pt;\"><span style=\"font-size:14pt;\">4. Push notifications<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Push notifications will enable you to communicate a message in a <\/span><strong>fast and upbeat manner.<\/strong><span style=\"font-weight:400;\"> Let customers know of new dishes and offers, how close they are to getting their next reward when their order has left the store or is ready for pick-up, and much more. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Although push notifications are short and can be read automatically, sending too many annoys customers. To avoid making your customers hit the “disable notifications” button, <\/span><strong>use them in moderation,<\/strong><span style=\"font-weight:400;\"> and only when they really serve a purpose.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. One-click payment<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Before the rise of online shopping, we used to walk all the way to the store, speak with a salesperson, and even try the product out. We did all this without complaining. And now, having to fetch our credit card to complete an online purchase just seems outrageous! <\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The same is true for food ordering. Customers are busy, impatient, and, admittedly, a bit spoilt too. Therefore, all orders placed via your app should be completed<\/span><strong> fast and securely.<\/strong><span style=\"font-weight:400;\"> Allow customers to use the payment method of their choice and save their details so that they can complete future orders with just one click.<\/span><\/span> <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>6. Social media integration<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Social media is currently the <\/span><strong>most effective tool to advertise your business<\/strong><span style=\"font-weight:400;\">, especially to a young audience. Your social media profiles are the number one channel through which you can communicate directly with your customers, engage them, and spread the word about your restaurant. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Connect your Facebook and Instagram profiles so that customers can <\/span><strong>share photos<\/strong><span style=\"font-weight:400;\">, <\/span><strong>
890post reviews<\/strong><span style=\"font-weight:400;\">, and<\/span><strong> participate in competitions<\/strong><span style=\"font-weight:400;\">. However they engage with you on social media, their actions will be shared and <\/span><strong>viewed by their friends or followers<\/strong><span style=\"font-weight:400;\">. This is basically free advertising for your restaurant.<\/span><\/span> <\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>7. Order tracking<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">A feature that’s gaining popularity among restaurant mobile apps, order tracking gives your business a <\/span><strong>competitive advantage<\/strong><span style=\"font-weight:400;\"> and your customers one more reason to trust you. To find out more about how order tracking elevates the customer experience, read our post <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/5-reasons-you-should-enable-order-tracking-for-online-food-orders\">5 reasons you should enable order tracking for online food orders<\/a>.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>8. Feedback button <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The feedback button might not add to the customer experience in the typical sense. However, it plays an enormous role in improving it in the future. <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Find out <\/span><strong>how your customers feel about <\/strong><span style=\"font-weight:400;\">the online ordering process, the quality of your food, the dining environment, and other<\/span><strong> key aspects that affect customer satisfaction. <\/strong><span style=\"font-weight:400;\">Ask how you can improve your mobile app as well.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Soliciting feedback shows <\/span><strong>respect for your customers<\/strong><span style=\"font-weight:400;\"> and your business. It’s an implied promise that your services will continue to improve. And, after all, it’s best to listen directly to what disgruntled customers have to say before they leave a negative review for everyone to see.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>9. Loyalty reward program<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">A smart loyalty reward program coupled with a mobile app can be a real game-changer for a restaurant.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>Why?<\/strong><span style=\"font-weight:400;\"> Rewards offer your customers a tangible benefit, such as a discount. Customers who get rewarded for their loyalty feel more connected to your business and are more <\/span><strong>likely to recommend you<\/strong><span style=\"font-weight:400;\"> to others. They also tend to <\/span><strong>spend more per order<\/strong><span style=\"font-weight:400;\">, especially when they’re close to getting a reward.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>How?<\/strong><span style=\"font-weight:400;\"> Reward your customers <\/span><strong>instantly with discounts, exclusive offers, and gifts<\/strong><span style=\"font-weight:400;\"> on special occasions. Alternatively, you can work with a <\/span><strong>point collection system<\/strong><span style=\"font-weight:400;\"> and reward customers once they collect a certain amount of points.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>Think bigger: <\/strong><span style=\"font-weight:400;\">Expand the application of your loyalty reward program. Reward customers for <\/span><strong>leaving a review<\/strong><span style=\"font-weight:400;\">, <\/span><strong>referring a friend<\/strong><span style=\"font-weight:400;\"> or connecting with you on <\/span><strong>social media. <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span> <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Think of your restaurant mobile app as a tech tool that addresses a modern customer base. The
890se customers have certain expectations regarding<\/span><strong> intuitiveness, elegance, and usefulness.<\/strong><span style=\"font-weight:400;\"> Therefore, before adding or excluding a feature from your mobile app, ask yourself how it will impact the overall user experience. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">What’s the best way to offer online food delivery to your customers? Should you sign up for a third-party service or build your own system? This post explains why it’s in your best interest to <\/span><\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">build your own online food ordering system<\/a>. <\/span><\/p>","description":"A mobile app is a powerful communication and marketing channel for any business, including your restaurant. It enables you to communicate directly and interact more frequently with your customers, and it creates opportunities to reach out to prospects.","tags":"Blog-page","permalink":"building-a-mobile-app-for-your-restaurant","stamp":"2020-05-25 08:19:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":6129,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-05-25 11:30:42","cuid":1,"m_stamp":"2025-07-08 12:46:43","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12844,"width":"1023","height":"656","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12844.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"25 May 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":182,"account_id":1,"cat_id":927,"title":"How restaurants can profit using online food delivery during the coronavirus lockdown","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\">The coronavirus pandemic has brought the restaurant industry to its knees. According to a <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/restaurantsact.com\/wp-content\/uploads\/2020\/04\/Infographic-Impact-Survey-Natl-Restrnt-Assoc-4.20.20.pdf\">National Restaurant Association survey<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">, 2 out of 3 restaurant employees have lost their job, and 4 out of 10 restaurants have closed since the COVID-19 outbreak. The industry is expected to sustain $240 billion in losses by the end of 2020.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">At the same time, <strong>due to shelter-in-place restrictions, the demand for food delivery is on the rise<\/strong>. Many dine-in restaurants have shifted to delivery and take-out to avoid closure, with some turning their parking areas into pick-up points.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Restaurants that had already invested in online food delivery are not just staying afloat but have actually<\/span> <span style=\"font-size:11pt;\"><a href=\"https:\/\/hospitalitytech.com\/front-row-seat-restaurant-industry-response-covid-19\">seen their profits increase<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">. This goes to show that you can always make something good out of a bad situation if you know how to handle it correctly. Read this post to discover how you can <strong>leverage the shift towards food delivery to make a profit<\/strong> during the coronavirus lockdown.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Promote healthy eating<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Shelter-in-place has left people dealing with negative emotions and a generalized sense of uneasiness. Due to loneliness, anxiety, stress, or even boredom, many have turned to food for comfort. And not just any food -- in a <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.nrn.com\/fast-casual\/chipotle-mexican-grills-answer-pandemic-junk-food-diet-5-new-lifestyle-bowls\">survey<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"> conducted by Chipotle and YouGov, 36% of respondents said they are eating processed or junk food.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">
890What we eat affects the way we feel. Poor nutrition can worsen conditions like anxiety and depression, so try to get your customers back on track by promoting healthy eating. <strong>Enrich your menu with healthy options<\/strong>, like cereal bars, smoothies, whole-grain sandwiches with vegetables instead of meat.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Add warm salads and <strong>create healthier versions of your dishes<\/strong> so that your customers still enjoy food that feels “comfy” but is less calorie-dense. Promote your new dishes with a discount, mouth-watering photos, and by including nutritional information.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. Get creative with your offerings<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The coronavirus outbreak has forced a new lifestyle on most of us. People are working from home, children are discovering distance learning, and night-outs have turned into binge-watching weekends. You can’t go wrong with <strong>adjusting your menu accordingly to meet the consumer demands<\/strong> that have arisen from this new reality.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>Create a lunch menu<\/strong> for people working from home, for instance. You can either add new, light dishes, like salads or offer smaller portions of popular dishes at lower prices.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">You can also offer special menus, like a <strong>kids menu, power breakfast, or Netflix combos<\/strong>. Keep in mind that some might still want to cook their own food just to keep themselves occupied, so include <strong>meal kits<\/strong> to your offerings.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Adding new dishes or reinventing existing recipes doesn’t have to be complicated or expensive. Using high-quality speed-scratch ingredients, you can add an interesting flavor twist and create signature dishes.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. Partner with local restaurants and supermarkets<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>Join forces with other restaurants<\/strong> to increase your offerings, create a more attractive menu, and help a small business that might be struggling. You can team up with a local bakery, for example, to add desserts and fresh bread to your menu.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Another trend you can leverage is grocery delivery. Since going out for groceries has become sort of an adventure, people prefer to make their purchases online and have them delivered at their door.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Partnering with a local supermarket to <strong>deliver essential household supplies benefits<\/strong> all parties involved. You get to increase your profit while accommodating your customers’ needs and supporting a local business. It’s a fair deal!<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. Boost your social media presence<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">If there ever was a good time to work on your social media presence, it’s now. Your customers spend the better (or at least a good) part of their day surfing on social media. Make sure to be there and catch their attention. <strong>Post regularly<\/strong>, if not daily, to remind customers that your restaurant is up and running, following all the safety guidelines, and delivering delicious food as always.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Keep in mind that people have grown weary of the coronavirus misery. Promote donation initiatives and share significant developments, but most of your content should take their mind off the lockdown.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">There are many ways to connect with your customers and reach out to new ones. People love it when you <strong>put a different spin on a popular recipe<\/strong>, for instance, so that’s one thing you can do. Of course, let customers know they can order a meal kit from you to prepare the recipe themselves.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">You can also <strong>start a poll<\/strong> where they can pick one out of five dishes to add to your menu. Another idea is to <strong>hold competitions<\/strong> where they’ll submit their recipes, and the winner gets a free meal. Whatever you post, always remind your customers to 
890share it and offer a discount for referrals.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Lastly, don’t forget that now you have the chance to <strong>be discovered by many first-time customers<\/strong>, like those who previously ordered lunch at work. And it will happen online, through a simple Google search. Make it a priority to revisit your SEO strategy and <strong>optimize your keywords<\/strong> so that your restaurant pops up among the first results.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Show customers that you care<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">In times of crisis, feelings become more intense, and people get more sensitive. They notice who contributes and who is indifferent.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Show customers that you’re worth their dollar by joining the <strong>effort against the financial crisis and the pandemic<\/strong>. Let them know that with each order, you donate part of the profit to a coronavirus-related cause. This way, your customers can get joy from the fact that they’re contributing too.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">You can additionally <strong>offer free meals<\/strong> to a local homeless shelter or healthcare employees and other front-line workers. Promote your efforts on social media, but be careful not to flaunt. You don’t want to play the hero. You want to motivate your customers to do the same or support your effort.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Don’t forget that your customers might be struggling too. <strong>Offer discounts to the unemployed and create gift cards<\/strong> so that your customers can “treat” their friends to a meal.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>6. Give your customers some peace of mind<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Many people are just too worried about the virus and hesitate to entrust someone else with cooking their meal. Were they wearing a mask? Did they wash the food properly? How do I know the person who prepared the food is healthy? These concerns have always been there, to some extent, but now they’re more disturbing than ever.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">It’s, therefore, essential to reassure your customers that you’re taking these concerns seriously. Write a brief announcement that will pop up on your restaurant’s website, acknowledging the situation. <strong>Reassure customers that your restaurant is taking all the necessary protective measures<\/strong>, such as conducting regular health checks and disinfecting high-touch areas.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">What they see with their own eyes matters more, though. <strong>Make sure your delivery staff always wears gloves and a mask<\/strong> and carries disinfectant. Use tamper-evident packaging for an extra sense of safety.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The coronavirus has put a strain on the restaurant business, but <strong>online food delivery provides a silver lining<\/strong>. If you haven’t done so already, take quick steps to guide your dine-in customers towards <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/6-ways-an-online-food-ordering-system-helps-you-attract-new-customers\">online ordering<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">. Be on the lookout for partnership opportunities, amp up your digital presence, and adjust your menu to address new consumer needs. This is your chance to <strong>renew customer trust<\/strong> and even <strong>gain new customers<\/strong>, so make good use of it.<\/span><\/p>","description":"Due to shelter-in-place restrictions, the demand for food delivery is on the rise. Many dine-in restaurants have shifted to delivery and take-out to avoid closure, with some turning their parking areas into pick-up points.","tags":"Blog-page","permalink":"how-restaurants-can-profit-using-online-food-delivery-during-the-coronavirus-lockdown","stamp":"2020-05-04 09:26:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":1496,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-05-04 13:45:49","cuid":1,"m_stamp":"2025-07-08 12:47:58","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12845,"width":"1024","height":"586","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12845.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"04 May 2020","category_name":"Restaurant Management","category_color":"#349f35"},{"id":180,"account_id":1,"cat_id":934,"title":"Fimble has forged a new strategic partnership with ItsaCheckmate","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">Differentiate your brand from the competition with <strong>Fimble<\/strong>!<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Fimble is the most complete F&B system for your restaurant. Focus on your growth, transform your online presence and boost your digital sales by using powerful tools to efficiently acquire, serve and reengage your customers!<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Fimble has forged a new <strong>strategic partnership with <a href=\"https:\/\/www.itsacheckmate.com\/\">ItsaCheckmate<\/a><\/strong> that provides <strong>end-to-end integration between your restaurant’s POS system<\/strong> and the Fimble online ordering platform.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Fimble and ItsaCheckmate will streamline your restaurant online presence and increase your revenue potential!<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Orders are automatically accepted, entered in the restaurant POS and sent directly to the kitchen display system in the same format as all other tickets, allowing employees to <strong>focus on product quality and guest interaction, while still processing & communicating orders effectively.<\/strong><\/span><\/p>","description":"Fimble has forged a new strategic partnership with ItsaCheckmate that provides end-to-end integration between your restaurant’s POS system and the Fimble online ordering platform.","tags":"Blog-page","permalink":"new-strategic-partnership-with-ItsaCheckmate","stamp":"2020-04-23 14:38:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":1497,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-04-23 17:43:31","cuid":1,"m_stamp":"2025-07-08 12:59:19","muid":1,"active":1,"_category":"News","_files":[{"file_id":1326,"width":null,"height":null,"extension":"mp4","file_url":"https:\/\/www.fimble.io\/admin\/files\/1326.mp4"},{"file_id":12846,"width":"700","height":"400","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12846.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"23 Apr 2020","category_name":"News","category_color":"#fcd81c"},{"id":181,"account_id":1,"cat_id":928,"title":"5 reasons you should enable order tracking for online food orders","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\">The number of food orders placed online has significantly increased over the past few years. As a result, restaurants are constantly <strong>optimizing the online food ordering process<\/strong> so that their customers can enjoy a seamless experience. For this reason, many restaurant owners decide to <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/web-ordering\">build their own online food ordering systems<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">. Some take it one step further and offer more advanced features, like order tracking.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">But is the order tracking feature really worth your attention? Let’s find out 5 things that order tracking will change for your customers and your restaurant, and you may find that it’s more than a shiny object.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Improve the customer experience<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Some might argue that an accurate (and short) delivery time will suffice to offer excellent service. As long as it’s paired with delicious food delivered in excellent condition, of course.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">While that might be true, it also stands to reason that you <strong>can’t go wrong with offering one more service<\/strong> to your customers. If order tracking is available, customers will want to check their order status when they’re the most hungry and start to get impatient. And they will be relieved to know their meal is on the way!<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">What’s more, you have to factor in the fact that online food ordering is part of the eCommerce. <strong>Order tracking for online orders is a given<\/strong>. Therefore, customers are sort of expecting this feature from all modern businesses offering eCommerce services.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. Build customer loyalty<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">As a direct result of offering a superior customer experience, your client base will go strong and stable. When customers see that you <strong>go the extra mile to attend to their needs<\/strong>, you quickly become their favorite. Also, order tracking satisfies their request for more visibility into their orders and helps builds trust, both of which contribute to reinforcing customer loyalty.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><strong>Loyal customers are the best ambassadors<\/strong> for your restaurant. Word of mouth that comes from a satisfied customer is, inarguably, the most reliable and convincing advertising method any business can hope for. So, as you’re increasing customer loyalty with your top-notch service, you’re at the same time attracting new clients.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. Have a competitive advantage<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The restaurant industry has always been saturated. With the introduction of <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/How-Cloud-Kitchens-Are-Shaping-The-Online-Food-Delivery-Space\">cloud kitchens<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"> in the mix, the online delivery space has become even more competitive. To secure your spot, you need to be one step ahead in the customer experience game. And since <strong>not many restaurants are currently offering order tracking as a service<\/strong>, adding this feature gives you a competitive edge.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">See the example of Domino’s pizza, which has substantially increased its market share after adding order tracking. This goes to show that order tracking indeed adds to the customer experience. Plus, as expected, offering a feature that your competitors don’t help you gain more customers.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. Allow for more visibility<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">You’ve surely dined in a restaurant where you can see the staff preparing the food. Doesn’t this give you some extra reassurance that your food has been prepared with care? Don’t you get the message that “We have nothing to hide?” Similarly, when customers are able to track their orders, they feel like they have more control over what’s happening with their order.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Allowing customers to track their orders is like <strong>opening a virtual door to your kitchen<\/strong> and letting them take a peek. Visibility and transparency are becoming all the more important, defining where their loyalty lies and where they spend their money on. If you want to impress modern customers, give order tracking a go.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Reduce complaints<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Every restaurant kitchen occasionally turns into a hell kitchen. When orders keep coming in, there are bound to be delays from your side, and frustration from the customers’ side.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Though some will still roll their eyes in impatience, order tracking can <strong>stop most customers from picking up the phone<\/strong>, asking impatiently where their order is. Most importantly, order tracking doesn’t just refrain customers from complaining. The mere fact that you’ve cared enough to provide this service <strong>predisposes customers to trust (and like!) you more<\/strong>, making it less likely they’ll lose their patience.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Order tracking is another ingredient to your restaurant’s success. In an industry as competitive as F&amp;B, any feature that elevates the customer experience can make <strong>the difference between staying afloat and thriving.<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">Order tracking goes very well with a mobile app. Check our post on <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/Why-your-restaurant-needs-a-mobile-app\">why your restaurant needs a mobile app<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">, and offer your customers the best online food ordering experience!<\/span><\/p>","description":"Restaurants are constantly optimizing the online food ordering process so that their customers can enjoy a seamless experience. For this reason, many restaurant owners decide to build their own online food ordering systems.","tags":"Blog-page","permalink":"5-reasons-you-should-enable-order-tracking-for-online-food-orders","stamp":"2020-04-20 12:20:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":5373,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-05-04 13:07:31","cuid":1,"m_stamp":"2025-07-08 13:02:22","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12847,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12847.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"20 Apr 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":179,"account_id":1,"cat_id":925,"title":"6 ways an online food ordering system helps you attract new customers","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\">The key reason why many restaurant owners build their own <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">online food ordering system<\/a><\/span><span style=\"font-size:11pt;color:#000000;\"> instead of signing up for food aggregator services is to develop <strong>stronger customer relationships<\/strong>. As regular customers turn into loyal ones, they also ensure a steady stream of profit for their restaurant and can better plan for the future. <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">But did you know that an online food ordering system can also bring new business to your restaurant? In today’s post, you’ll find out 6 ways an online food ordering system helps you <strong>attract new customers<\/strong> and further increase your profits. <\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">1. It’s all about the data<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">If you want to know your customers better and fine-tune your business accordingly, data is the key that unlocks all the doors. Data about popular dishes, average spent per order, customer location and age, favorite deals, etc. is primarily used to personalize your marketing and retain existing customers. However, data analysis can be applied to attract new customers, as well. <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">The idea behind it is simple. By analyzing the key demographics of your customers, you can <strong>create ads to target potential customers<\/strong> that share the same characteristics and are located in your area. And by monitoring which menu items sell the most and which deals are popular among customers, you can personalize these ads even more.<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">2. You create better offers<\/span><\/strong><\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">When you have your own online food ordering app, you’re able to create better offers. One reason for this is that you can experiment with different types of deals to see which ones your customers prefer. (Are they 1+1 types or do they prefer combo menus?) <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">Also, not sharing your profit with a third party enables you to offer bigger discounts and other perks. For example, you can create a <strong>loyalty program<\/strong> to reward repeat customers and a <strong>referral program<\/strong> to acquire new ones.<\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">It’s obvious how lower prices and rewards help you retain clients, but how do they help you attract new ones? The answer is <strong>word of mouth advertising<\/strong>. People are always eager to let their friends know of bargains and offers, whether it’s about food, cars, or what-have-you. You’d lie if you said you haven’t done so yourself. <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">Even if word of mouth doesn’t bring in new customers in droves, it is still important. Offline word of mouth advertising builds the foundation for turning a local restaurant into something bigger. And it’s equally essential for an established restaurant that wants to expand its customer base slowly, steadily and securely.<\/span><br \/><br \/><span style=\"color:#000000;\"><strong><span style=\"font-size:11pt;\"><span style=\"font-size:14pt;\">3. You strengthen your restaurant brand<\/span> <\/span><\/strong><\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">While you’re listed in a food aggregator app, your potential to establish a brand is limited. That’s because a big part of the customer experience, like the order process and the online environment, is controlled by the aggregator and is streamlined according to their branding.<\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">When you own an online food ordering system, especially if you’ve built a <\/span><span style=\"font-size:11pt;\"><a href=\"https:\/\/www.fimble.io\/blog\/Why-your-restaurant-needs-a-mobile-app\">mobile restaurant app<\/a><\/span><span style=\"font-size:11pt;color:#000000;\">, you can <strong>emphasize your strong points<\/strong> and capitalize on them. You can communicate everything that makes your restaurant unique and what you stand for across all customer touchpoints. <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">The graphic design elements of your website or app, your marketing material, and even your food packaging and small details, like the fonts in your menu, play a significant role in building an image and maintaining brand consistency. And the more you stand out from the crowd, the more customers will come your way.<\/span><br \/><br \/><span style=\"font-size:14pt;color:#000000;\"><strong>4. You increase your restaurant’s visibility<\/strong><\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">A big percentage of orders are placed online and often while on the move, e.g., on the way home. So, not offering online food ordering reveals poor business sense and ignorance of modern customer trends in the first place. It also leaves you with foot traffic and word of mouth advertising as your only means to acquire new customers. Though effective, both foot traffic and word of mouth take longer to bring results. <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">When you offer online food ordering, you make it <strong>easier for new customers to find you<\/strong>. Customers type in their query including cuisine and location, and relevant restaurants pop up. What you need is a strong <strong>SEO strategy<\/strong> so that your restaurant ranks high on Google results -- and positive customer reviews, as we explain next.<\/span><br \/><br \/><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">5. Reviews build your reputation<\/span><\/strong><\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">When you have your own online food ordering system, you can ask satisfied customers to leave a positive review online. Because people are often lazy about writing reviews, you can offer them a discount in exchange. <\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">Reviews <strong>provide social proof<\/strong> and build trust in your restaurant. Since we are all influenced by the experiences and opinions of others, reviews are very effective in helping a business acquire new customers. To tap further into the power of social proof, you can seek out local foodies to try your dishes and write about your restaurant on their blogs.<\/span><br \/><br \/><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">6. When you’re online, you’re social<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">An online food ordering system paired with a strong social media presence enables you to <strong>gain new customers<\/strong>, quickly. One idea is to add a button so that customers can share on their profiles a limited-time offer for first-time orders.<\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">Marketing tricks like this can catch people’s attention and bring them to your online space. After that, whether you’ll manage to leave an impression depends on how much effort you put into building an online presence. Sharing interesting food facts, answering to comments and reviews, and posting photos indicate that you want to <strong>form a connection with your customers<\/strong> -- and modern consumers respond positively to that. <\/span><br \/><br \/><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><br \/><br \/><span style=\"font-size:11pt;color:#000000;\">Building your own online food ordering system is the best investment you can make. If until now you’d thought of it as a way to retain existing customers, which a huge deal already, today y
890ou have discovered that an online food ordering system can bring new customers in as well. <\/span><br \/><br \/><span style=\"font-size:11pt;\">What is it about ordering online that people love so much? Will it make a difference if you offer this service or not? To find out the reasons behind the hype, read our post \"<a href=\"https:\/\/www.fimble.io\/blog\/8-advantages-of-online-food-ordering\">Embracing the digital ordering era: 8 advantages of online food ordering<\/a>\".<\/span><\/p>","description":"6 ways an online food ordering system helps you attract new customers and further increase your profits.","tags":"Blog-page","permalink":"6-ways-an-online-food-ordering-system-helps-you-attract-new-customers","stamp":"2020-04-03 07:30:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":5203,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-04-23 17:25:50","cuid":1,"m_stamp":"2025-07-08 13:03:43","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12848,"width":"1024","height":"768","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12848.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"03 Apr 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":178,"account_id":1,"cat_id":925,"title":"What is an online food ordering system?","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">The number of <a href=\"https:\/\/www.nrn.com\/sponsored-content\/restaurant-takeout-and-delivery-are-taking-bite-out-dine-traffic\">digital orders<\/a><strong> has surged spectacularly<\/strong> over the past few years, and it’s expected to keep its upward trend. Attending to this growing consumer preference, most restaurants offer their customers the <strong>option to order online for pick-up, delivery or dine-in<\/strong>. Customers can place their orders either via the restaurant’s website or mobile app or via a third-party food app.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">This is where online food ordering systems come in. If you’re not thoroughly familiar with the concept, this post is a good place to start. We’ll explore what an online food ordering system does, available options and their <strong>respective<\/strong> <strong>benefits<\/strong>, and <strong>desirable functions<\/strong>. Let’s dive in:<br \/><\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>What does an online food ordering system do?<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">An <strong>online ordering system is a software<\/strong> built to facilitate online food ordering and order processing. It has two components. The first one is the website or mobile app where customers browse the menu and fill in their orders. The second one is the administrator area. On this screen, restaurants view orders and other relevant information.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">Therefore, an online food ordering system enables customers to place their orders online while it provides structure and <strong>streamlines the order management process<\/strong> for the restaurant.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">What are the different types of online food ordering systems? What are their pros and cons?<\/span><\/p>\n<p><span style=\"font-size:11pt;\">There are two main types of online food ordering systems. Here, we’ll briefly touch on their key benefits and drawbacks.<\/span><\/p>\n<p><strong><span style=\"font-size:11pt;\">1. Restaurant-controlled online food ordering systems<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">These are the online food ordering systems built by restaurant owners. They allow for a significantly <strong>larger profit margin<\/strong>, as well as better customization and <strong>brand recognition<\/strong>. <a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">Building your own ordering system<\/a> also gives you <strong>access to customer data<\/strong>, therefore enabling you to form strong customer relationships and create personalized marketing. This is the best option for more established restaurants that already <strong>have a solid client base<\/strong>.<\/span><\/p>\n<p><strong><span style=\"font-size:11pt;\">2. Online food ordering marketplaces<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">An online food ordering marketplace is a <strong>website or mobile app<\/strong> that hosts a large number of different restaurants. Also known as food aggregators, marketplaces can <strong>increase visibility<\/strong> for new restaurants, especially for those who participate in promo deals or pay an additional fee to get a higher listing. However, they come with the considerable drawbacks of cutting into your profits and not giving you access to customer data.<\/span><\/p>\n<p><strong><span style=\"font-size:14pt;\">What features should an online food ordering system include?<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">An online food ordering system should offer benefits to you and your customers alike. When it comes to customers, your primary goal is to <strong>provide an excellent customer experience<\/strong>. As for your restaurant, an online food ordering system should facilitate order management and contribute to your business growth.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">These are the features and functions of an effective online food ordering system:<\/span><\/p>\n<p><strong><span style=\"font-size:11pt;\">For the customers:<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">1. Mobile-optimized website. Mobile apps should be <strong>compatible with all operational systems<\/strong>. Both the website and the app must be easy to navigate with distinct navigation buttons. With 60% of online orders placed via a mobile app, <a href=\"https:\/\/www.fimble.io\/blog\/blog-inside?id=130\">building your own restaurant app<\/a> is an option you should contemplate moving forward.<\/span><br \/><span style=\"font-size:11pt;\">2. Customers should be able to <strong>preorder and set a delivery\/pick up\/dine-in time<\/strong>. <\/span><br \/><span style=\"font-size:11pt;\">3. Option to <strong>save credit card info<\/strong>.<\/span><br \/><span style=\"font-size:11pt;\">4. The system must save past orders and <strong>enable repeat orders<\/strong>.<\/span><br \/><span style=\"font-size:11pt;\">5. <strong>Order tracking<\/strong>.<\/span><\/p>\n<p><strong><span style=\"font-size:11pt;\">For the restaurant:<\/span><\/strong><\/p>\n<p><span style=\"font-size:11pt;\">1. Clean, <strong>simple user interface<\/strong>. You don’t need extra hassle during busy hours.<\/span><br \/><span style=\"font-size:11pt;\">2. Customization options to <strong>enhance brand recognition<\/strong>.<\/span><br \/><span style=\"font-size:11pt;\">3. Ability to choose whether you want to <strong>accept orders automatically or manually<\/strong>.<\/span><br \/><span style=\"font-size:11pt;\">4. The system should <strong>automatically update the inventory<\/strong>
890 and warn you when the stock is running low.<\/span><br \/><span style=\"font-size:11pt;\">5. A big plus if the system calculates the <strong>food preparation time<\/strong> so that you can better organize incoming orders.<\/span><br \/><span style=\"font-size:11pt;\">6. Option to automatically <strong>assign orders to your drivers and track them<\/strong>.<\/span><br \/><span style=\"font-size:11pt;\">7. Keeping a record of and analyzing data is a top priority for any business. Look for a system that automatically generates <strong>reports on customer segmentation<\/strong>, average spent per order, food cost, etc. Use this data to create <strong>targeted marketing material<\/strong> and run your restaurant more effectively. <\/span><br \/><span style=\"font-size:11pt;\">8. <strong>Customer retention<\/strong> is another main concern. Choose a system that tracks and sends email reminders to customers that haven’t used your services in a while.<\/span><\/p>\n<p><span style=\"font-size:11pt;\">It’s worth noting that most, if not all, of the features crucial to your restaurant’s growth are applicable only to online food ordering systems that are built by you. For example, marketplaces don’t allow for customization, nor do they share customer data with you.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">An online food ordering system is not just the digital equivalent of an order processor. <strong>A feature-rich system smoothes out the order experience for your customers and is like a business partner for you -- one that streamlines processes and helps expand your restaurant business.<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Now that you know the basics around online food ordering systems, check out our post on why you should <a href=\"https:\/\/www.fimble.io\/blog\/online-food-ordering-system-for-your-restaurant\">build your own online food ordering system<\/a> to serve your customers!<\/span><\/p>","description":"An online ordering system is a software built to facilitate online food ordering and order processing.","tags":"Blog-page","permalink":"what-is-an-online-food-ordering-system","stamp":"2020-03-16 09:50:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":4839,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-04-16 11:11:26","cuid":1,"m_stamp":"2025-07-08 13:06:02","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12849,"width":"1024","height":"682","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12849.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"16 Mar 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":130,"account_id":1,"cat_id":925,"title":"Why your restaurant needs a mobile app","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Off-premises dining is on the rise, and so is <strong>online ordering<\/strong>. You probably already know that much and, hopefully, offer this service to your customers.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">The question is, why build a mobile app if customers can order through your website? Well, for starters, a mobile app offers all the <\/span><strong>advantages of online food ordering<\/strong><span style=\"font-weight:400;\">. These include :<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Ability to order ahead and on the go<\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">One-click payment <\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Easy order customization and repeat orders<\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Fewer mistakes<\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Direct customer feedback<\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Increased average order value (by 20%)<\/span><\/li>\n<li style=\"font-weight:400;\"><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Accurate customer data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Then, there are more and <strong>unique benefits<\/strong> to developing a mobile app for your restaurant. A mobile app is with no exaggeration a win-win deal for restaurants and customers alike. Customers certainly seem to think so, as <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;
890\" href=\"https:\/\/www.npd.com\/wps\/portal\/npd\/us\/news\/infographics\/2018\/feeding-the-growing-appetite-for-restaurant-apps\/\"><span style=\"font-weight:400;\">60% of digital orders<\/span><\/a><\/span><span style=\"font-weight:400;\"> are currently placed via a mobile app. If popular demand is not reason enough for you, here’s what else you can accomplish when you build a mobile app for your restaurant:<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Stay top of mind<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">A restaurant app is the best way to stay top of mind and <strong>engage your customers<\/strong>. A mobile app literally within a hand’s reach, so users can view it as they browse their smartphones (and people do that a lot these days!). Plus, if your app is on their smartphone, your restaurant will <strong>be the first option that comes to mind<\/strong> when their stomach starts growling. It’s fast, convenient, and easy!<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Apart from that, you can send push notifications to customers that haven’t ordered in a while or to notify app users of <strong>offers and deals.<\/strong> Using the data you have collected, you can make <strong>personalized suggestions<\/strong> and send a notification on the day and time a customer usually places their order. The best part? You don’t need to worry about whether they’ll read it or not -- pop-up notifications can be read without having to click on them.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. Increase foot traffic<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Most online searches for restaurants are conducted on a mobile device, which means that consumers are making their dine-in <strong>decisions on the go<\/strong>. A mobile app with geolocation features gives you an excellent opportunity to <strong>attract customers<\/strong> to your restaurant. At the same time, you improve your diners’ experience and make your employees’ lives a lot easier.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For example, customers use the app to check whether there’s a table available and reserve one while on their way. This reduces the waiting lines in your restaurant, which not only looks bad but also creates a feeling of urgency among diners. Unregulated foot traffic also puts a strain on your wait staff, especially if you don’t have concierge staff to handle waiting customers.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">What’s more, iBeacon technology (which integrates with mobile apps only) enables you to <strong>locate app users<\/strong> who are nearby and send them a notification. Just remember to ask customers to share their location when they sign up.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. Loyalty reward programs go better with mobile<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Loyalty reward programs, like the name suggests, are designed to <strong>reward and retain loyal customers<\/strong>. The adoption of loyalty reward programs is low, though. Consumers are often confused about where they can find relevant information or how to redeem their rewards. Others forget altogether that they signed up.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Despite the low adoption rates, customers view loyalty programs positively. In <span style=\"color:#000000;\">a <\/span><\/span><a style=\"color:#000000;\" href=\"https:\/\/hospitalitytech.com\/effective-restaurant-loyalty-programs\"><span style=\"font-weight:400;\"><span style=\"color:#ff6600;\">HT’s Customer Engagement Technology Study<\/span><\/span><\/a><span style=\"font-weight:400;\">, 45% of diners said they would select a restaurant if they belonged to its loyalty program. But it seems that they’re willing to participate only if it’s effortless and simple. A loyalty reward program coupled with a <strong>mobile wallet payment<\/strong> option makes it as effortless as it can be. To make sure they don’t forget about it, send customers notifications prompting them to order when they’re close to getting a reward.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. Boost brand awareness<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Mobile apps are very popular thanks to their ease of access and convenience. Customers view all mobile apps as utility tools and expect them to make their lives easier. If your restaurant app is well-designed, feature-rich, and lives up to these expectations, customers will be more than happy to leave an <strong>online review<\/strong>
890 or tell their friends about it. Offering a <strong>discount or a special deal<\/strong> for referrals will help increase the number of new customers further. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">When it comes to boosting brand awareness, <strong>mobile apps and social media make for a strong pair.<\/strong> By integrating a social media sharing button, customers can share their orders on their social media profiles and advertise your restaurant. Another way to leverage these two is to develop <strong>buyer personas<\/strong> based on the data you’ve collected from your mobile app and create social media ads for your target demographics.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Meet the needs of millennial and Gen Z consumers<\/strong> <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Millennials and Gen Zers place <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.statista.com\/outlook\/374\/100\/online-food-delivery\/worldwide#market-age\"><span style=\"font-weight:400;\">58% of online orders<\/span><\/a><\/span><span style=\"font-weight:400;\">, so respecting their consumer needs and behaviors is a top priority. <\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">The first thing to keep into consideration is that both generations love the capabilities that technology offers. They like to have options, like viewing the menu and price list online before ordering or dining in. Saving time and hassle whenever possible is a prerequisite. They’re also very <strong>active on social media<\/strong>, often sharing impressive dishes on their Instagram profiles. An intuitive restaurant app is a fun tool that your <strong>digitally-savvy consumers<\/strong> will love using! <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">It’s also worth noting that Gen Z, in particular, wants to have a more <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.forbes.com\/sites\/aliciakelso\/2019\/05\/06\/gen-z-consumers-are-different-than-millennials-heres-what-that-means-for-restaurants\/#69edc40f477f\"><span style=\"font-weight:400;\">personal connection<\/span><\/a><\/span><span style=\"font-weight:400;\"> with their favorite brands. This is why many businesses are stepping up their game with <strong>loyalty rewards and mobile apps<\/strong>. Developing a restaurant mobile app will help you establish a brand personality and, therefore, a more personal relationship with the youngest generation of consumers.<\/span><\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>6. Take customer experience to a whole new level<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">If designed correctly, a mobile app is easier to navigate than a mobile-friendly website. Users can <strong>sign up with their social media account<\/strong> and never have to sign in again, repeat orders, and pay with one click. <\/span> <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Then, there are features exclusive to a restaurant mobile app, like collective orders. With the collective order feature, users share a link, and each one fills their individual order. What’s so great about that? It saves a lot of time and hassle for employees trying to place an order for 5 different people from one single restaurant. Make no mistake --- this feature is highly appreciated among busy employees around lunchtime.<\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-size:14pt;\"><strong>Final thoughts<\/strong><\/span> <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">There’s not much that a restaurant mobile app can’t do for your business. <strong>Do you want to improve the customer experience online and offline?<\/strong> Bring more clients your way? Appeal to younger consumers? And if you’ve been struggling with customer engagement and retention? <strong>A mobile app can make a huge difference<\/strong> since it helps you stay in touch with customers without becoming annoying while it works amazingly well with loyalty reward programs. <\/span><\/p>","description":"A mobile app offers all the advantages of online food ordering.","tags":"Blog-page","permalink":"Why-your-restaurant-needs-a-mobile-app","stamp":"2020-02-27 09:45:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":4805,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-02-14 08:45:47","cuid":1,"m_stamp":"2025-07-08 13:08:17","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12850,"width":"1114","height":"744","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12850.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"27 Feb 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":128,"account_id":1,"cat_id":927,"title":"Why you should build your own online food ordering system for your restaurant","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\">Many restaurant owners, especially new ones, are drawn to <strong>food aggregators<\/strong> in the hope of expanding their market reach and acquiring more customers. Could the secret to increasing business be so simple and easy? It never is.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Although a listing in a food ordering app increases exposure, what restaurant owners fail to consider is that...they’re not alone. Actually, quite the opposite. So, if they want to stand a real chance to be seen by <strong>potential customers<\/strong>, they need to pay extra to improve their ranking or cut down on their profit by participating in the deal frenzy. All this when the <strong>commission rates<\/strong> already range between 15-30%. The result? Many of these restaurants either end up locked into the food aggregator services, or they can’t break even and shut down altogether. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Time to break free. In this post, we’ll discuss the disadvantages of food aggregators and why restaurants benefit the most from building their own <strong>online food ordering system<\/strong>.<\/span> <\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. To collect valuable customer data<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Let’s just say it like it is: when you’re working with a food aggregator, your customers are not your own. And if they are, they are strangers. With limited access to information about their demographics and <strong>buying patterns<\/strong>, you know very little about them. You don’t even have their emails to communicate your news and offers. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Consumer data will point you to infinite marketing and cross-selling opportunities. You can make <strong>personalized suggestions<\/strong> to repeat customers or <strong>offer discounts<\/strong> to new ones to encourage further orders. You can contact customers that haven’t ordered in a while to see if they have a complaint. The list goes on, but you get the point. The more you know your customers, the better you can serve them and target your marketing.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. <\/strong><strong>To stop handing your customers to your competitors<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">True, a food aggregator can help you <strong>increase brand awareness<\/strong> and acquire first-time clients. But that’s just about it -- you have better chances of being discovered. Other than that, it’s extremely hard for you to not only stand out but also hold on to your existing customers. <\/span><strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Why? Well, the<strong> F&amp;B industry<\/strong> is saturated, and restaurant listings increase by the day. With limited potential to build customer loyalty and plenty of temptation around, even relatively loyal customers get swayed by offers or <strong>new listings<\/strong> and place their orders elsewhere. <\/span><span style=\"font-weight:400;\">Also, r<\/span><span style=\"font-weight:400;\">emember that customer data we mentioned before? Food aggregators use your customers’ emails to send them <strong>offers<\/strong> regardless of whether you participate in them or not.<\/span><strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Bottom line, an aggregator might help you get a first-time client. But it’s neither their responsibility nor in their best interest to turn them into repeat clients of yours. More often than not, you’re entering a losing competition with bigger and more financially robust businesses.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. To increase your profit margin<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">The profit margin in the <strong>restaurant industry<\/strong> is already minimal. Therefore, signing up food aggregator services can minimize your profits to the point it becomes an unsustainable venture.<\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">When you’re partnering with a food aggregator service, you’re not just paying a generous <strong>commission rate<\/strong>. You often pay for <strong>credit card processing fees<\/strong> or to increase your ranking, as well. In fact, the situation has become so bad that the New York City Council will soon introduce new legislation to control commission rates and also possibly to address practices like tampering with Google search results[1].<strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Then, there are also indirect ways in which collaborating with <strong>third-party ordering apps<\/strong> decrease your profits. As we mentioned above, you lose potential orders due to fierce competition. Plus, the lack of access to customer data prevents you from developing a targeted marketing strategy and increasing sales.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">When you have your own online food ordering system, your profit doesn’t suffer from outrageous commission rates. Most importantly, there are no implied or hidden costs that get money right out of your pocket without you signing up for it. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. To offer your customers a better buying experience<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">There’s no point in discussing how you can offer a positive buying experience to your customers while you are on a third-party app. The food aggregator controls everything that contributes to the <strong>user experience<\/strong>, from the app’s user interface to <strong>reward programs<\/strong> and customer service. Except for your dishes, there’s no other way you can add a more personalized touch and showcase your <strong>restaurant’s unique character<\/strong>. On top of that, if you’ve requested delivery services, any delays or mishandling will most likely be attributed to you.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Offering a great buying experience is not just a fortunate consequence as you free yourself from the aggregator’s services. It’s also necessary to drive customers to <strong>your website or app<\/strong>. For example, you can offer incentives or add features that are not available on food ordering apps. Like a loyalty reward program, personalized offers and suggestions, extra dishes, order-ahead option, and <strong>order tracking<\/strong>. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Make no mistake -- a food aggregator is a partner in name only. Their concern is to build<\/span><span style=\"font-weight:400;\"> their<\/span><span style=\"font-weight:400;\"> brand, to serve <\/span><span style=\"font-weight:400;\">their i<\/span><span style=\"font-weight:400;\">nterests, and grow<\/span><span style=\"font-weight:400;\"> their <\/span><span style=\"font-weight:400;\">clientele. As tempting as the extra exposure might be, handing over <strong>control of your business<\/strong> can take a dark turn. Your restaurant and your customers are your own, and they should always remain this way.<\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"> <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\">References<\/span><\/p>\n<p><span style=\"color:#ff6600;\"><strong><span style=\"font-weight:400;\">1. <\/span><a style=\"color:#ff6600;\" href=\"https:\/\/nypost.com\/2019\/11\/14\/city-council-eyeing-big-blow-to-grubhub-doordash-and-others\/\"><span style=\"font-weight:400;\">City Council eyeing big blow to Grubhub, Doordash and others<\/span><\/a><\/strong> <\/span><\/p>","description":"In this post, we discuss the disadvantages of food aggregators and why restaurants benefit the most from building their own online food ordering system.","tags":"Blog-page","permalink":"online-food-ordering-system-for-your-restaurant","stamp":"2020-02-10 12:50:00","from_stamp":null,"to_
890stamp":null,"featured":0,"published":1,"view_counter":6775,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-02-14 08:19:55","cuid":1,"m_stamp":"2025-07-08 13:09:48","muid":1,"active":1,"_category":"Restaurant Management","_files":[{"file_id":12851,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12851.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"10 Feb 2020","category_name":"Restaurant Management","category_color":"#349f35"},{"id":129,"account_id":1,"cat_id":928,"title":"How Cloud Kitchens Are Shaping The Online Food Delivery Space","subtitle":null,"content":"<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">As more and more consumers prefer eating at home instead of dining out, <strong>food delivery<\/strong> is growing at an unprecedentedly high rate. In the US alone, <strong>online ordering<\/strong> and delivery have been growing <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.nrn.com\/sponsored-content\/restaurant-takeout-and-delivery-are-taking-bite-out-dine-traffic\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight:400;\">300% faster<\/span><\/a><\/span><span style=\"font-weight:400;\"> than dine-in traffic since 2014. With no signs of slowing down, food delivery is expected to grow to <strong>a $200 billion industry<\/strong> by 2025. Due to this shift toward off-premises dining and digital ordering, a new restaurant business model has emerged.<\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\"><strong>Cloud kitchens<\/strong>, also known as -- the somewhat sinister -- dark or ghost kitchens, are facilities that <strong>produce food for delivery purposes<\/strong> only with no dine-in space. Cloud kitchens first appeared in 2010 and are steadily gaining momentum ever since. From an entrepreneur’s point of view, their popularity stems from their low upfront and running costs. From a customer’s perspective, cloud kitchens have improved the customer experience and pushed the prices down.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For better or worse, cloud kitchens are shaping the online food delivery space. Let’s view in more detail their impact and the changes they drive.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. The online food delivery business is blooming<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Cloud kitchens involve <strong>less hassle and cost<\/strong> than physical restaurants right from the start. For example, there’s no need to rent a venue at a high-traffic location or to pay for remodeling and decoration. As for human resources? A cloud kitchen needs nothing more (or less, for that matter) than a competent kitchen and <strong>delivery staff<\/strong>.<\/span><strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For these reasons, the concept of cloud kitchens is especially appealing to aspiring food entrepreneurs, who lack the <strong>financial capacity<\/strong> or the experience to open and manage a physical restaurant. Business ideas that would have otherwise remained unrealized are materialized into ghost kitchens.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Cloud kitchens are not only cheap and easy to set up. They are also extremely scalable. This makes them popular among experienced restaurant owners, as well, who jump at the opportunity to open multiple brands with low additional cost. In short, cloud kitchens are a promising <strong>business opportunity<\/strong> for both new and experienced restaurant operators. As such, they continue to pop up and expand the online food delivery space.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>2. More affordable at-home dining<\/strong><strong><strong> <\/strong><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">Brick and mortar restaurants have high rental costs and occupy a large staff of waiters, cooks, delivery staff, and often concierges. All these expenses inevitably reflect on their prices, which are higher than what consumers are willing to pay. In fact, <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.cognizant.com\/futureofwork\/article\/strangers-with-candy-the-state-of-food-delivery\"><span style=\"font-weight:400;\">37% of consumers<\/span><\/a><\/span><span style=\"font-weight:400;\"> say that the <strong>high cost discourages them from ordering food online. <\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">As mentioned above, cloud kitchens have significantly lower recurring costs than their physical counterparts. At the same time, they can accommodate the same, if not a bigger, number of customers. Therefore, having a <strong>larger profit margin<\/strong>, cloud kitchens can afford to offer competitive prices for quality food. This includes cuisines that address special dietary preferences and are traditionally more expensive, like vegan. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>3. Improved food quality and delivery<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">With minimum in-person interaction, cloud kitchens rely almost exclusively on the quality of their food and delivery services to build <strong>customer loyalty<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">That’s why cloud kitchens cook with <strong>quality ingredients<\/strong> and employ experienced kitchen staff that can prepare delicious dishes, fast. All this effort would go to waste though, if the food is delivered cold, smashed, or mishandled. To avoid delivering a nasty surprise instead of a delicious meal, cloud restaurants use sturdy, temperature-resistant containers that keep the food in excellent condition.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\"><strong>Fast delivery<\/strong> is also a factor that heavily influences <strong>customer satisfaction<\/strong> and, consequently, retention. Attending to this specific consumer demand, cloud kitchens work with customer-oriented delivery staff and offer competitive delivery times that can be as short as 20 minutes.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>
8904. More options for consumers<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">The cloud kitchen business model is very flexible. Previously, restaurant owners had to think twice before opening a new restaurant. Moreover, customers are usually skeptical of, let’s say, Italian restaurants that suddenly advertise their traditional curry recipes. Therefore, adding a <strong>new cuisine<\/strong> to their existing menu was also risky.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Occupying the same facilities and using the same space more efficiently, a cloud kitchen can expand and operate under <strong>different brand names<\/strong>. This has resulted in an online food delivery space where diverse types of cuisines are constantly being introduced. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Consumers can now enjoy <strong>healthier food options<\/strong>, like vegan or gluten-free dishes and mocktails. Sophisticated culinary experiences and new tastes are now a few clicks away. Additionally, dishes and meals that until recently weren’t available for delivery can now be enjoyed at home -- think brunch and cocktails.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong><strong>5. <\/strong><\/strong><strong>The competition is more fierce than ever<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For all their benefits, cloud kitchens have squeezed into an already crowded market. As a result, both physical and delivery-only restaurants need to try harder (and smarter) to<strong> stand out<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">The stiff competition will ultimately bring <strong>positive change<\/strong> in the online food delivery business, at least from a technological aspect. The food industry is long overdue to embrace the notion of building a <strong>strong online presence<\/strong>. In an era where the larger consumer base, Millennials, is digitally savvy and avid social media users, ignoring online marketing opportunities is at least problematic.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Currently, many restaurants limit their <strong>marketing efforts<\/strong> to signing up for food aggregator apps. But as the latter overflow with physical and ghost restaurants, getting those “15 minutes of fame” gets increasingly harder and expensive. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Forward-thinking restaurant owners are already looking for ways to raise brand awareness and build a <strong>profitable business<\/strong> on their own terms. That entails building a SEO optimized website to reach out to new customers and creating social media pages to stay connected to their loyal customers. <\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">In the long term, the most effective way to build a loyal client base is to create your own <span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"..\/web-ordering\">online ordering system<\/a><\/span><\/span><span style=\"font-weight:400;\">. Building <strong>your own food ordering app<\/strong> gives you full control of your business decisions and helps you solidify your presence. Restaurants that have made this investment have managed to streamline their processes, understand their clients better, and increase their sales.<\/span><\/span><strong><strong> <\/strong><\/strong><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">The future looks bright for cloud kitchens -- pun intended. While <strong>cloud kitchens continue to rise<\/strong> in number, the online food delivery landscape will change significantly. Customers will enjoy better food at more <strong>reasonable prices<\/strong>
890. Restaurant operators will have a hard time staying afloat unless they get up to speed with <strong>modern marketing strategies<\/strong> and optimize their online <strong>delivery system<\/strong>. It all remains to be seen, soon enough.<\/span><\/p>","description":"Cloud kitchens are shaping the online food delivery space. Let’s view in more detail their impact and the changes they drive.","tags":"Blog-page","permalink":"How-Cloud-Kitchens-Are-Shaping-The-Online-Food-Delivery-Space","stamp":"2020-01-24 09:10:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":7288,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-02-14 08:43:52","cuid":1,"m_stamp":"2025-07-08 13:11:12","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12852,"width":"1024","height":"684","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12852.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"24 Jan 2020","category_name":"Industry Trends","category_color":"#cc181e"},{"id":134,"account_id":1,"cat_id":925,"title":"Embracing the digital ordering era: 8 advantages of online food ordering","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online food ordering is rapidly growing in popularity. The general eCommerce growth is one reason behind this trend. Modern consumers make most of their <strong>purchases online<\/strong>, and <strong>food ordering<\/strong> is no exception. The food and beverage industry is simply one of the last wheels of the eCommerce that has started spinning.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online food ordering also addresses modern consumer needs, which are mostly the result of a <strong>fast-paced lifestyle<\/strong>. Convenience, ease and speed are now top priorities -- and online ordering successfully meets the above. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Many restaurant owners are now offering the option to order online. The surge in the number of orders placed via a restaurant’s website or app indicates they’ve made the right decision. If you’re still not sure about whether online <strong>food ordering is essential for your business<\/strong>, we’ve gathered up 8 big-time benefits to help you make up your mind.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Greater convenience <\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For the modern consumer, time is a commodity. Give them a <strong>solution to save time<\/strong> or the \"hassle\", and they will jump on the opportunity. The option to order food online, wherever they are and even hours ahead, is such an opportunity.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">People love placing their order during their commute and having their meal delivered minutes before they arrive at their destination or during their lunch break at the office. Ordering ahead of time has its benefits as well, you avoid getting flooded with orders during peak hours.<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">2. Better ordering experience<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Ordering food online provides customers with options that traditional phone ordering doesn’t. For example, customers can take their time exploring the menu, review and modify the items in their basket, and accurately calculate the final cost before finalizing their order. The <strong>digital process minimizes the human error<\/strong> or misunderstanding vs. the phone ordering process. Plus, they can store their preferred payment method, favorite orders and repeat the ordering process with one click. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Another feature that comes with online food ordering and customers seem to enjoy is <strong>order tracking<\/strong>. This process of monitoring \"your\" order from start to deliver adds a more personal touch to the event.<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">3. Fewer mistakes <\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Machines rarely make mistakes, but humans often do. It’s not unusual for a phone operator to write down the wrong address or mix up an order due to the workload or other in the workspace. Whatever mistake is made, it can’t be corrected until it’s too late and the order has already arrived at the \"wrong\" customer’s doorstep. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">On the other hand, <strong>an online ordering system fully automates your ordering process<\/strong> and minimizes mistakes. When fewer mistakes are made, the overall efficiencies increase within the business, but more importantly you have a <strong>happy customer<\/strong>.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. Honest feedback <\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Customers, more than often hesitate to express a complaint over the phone or in-person in fear of sounding picky or rude. At the same time, a <strong>digital customer<\/strong> will be more than happy to leave a <strong>positive high star review<\/strong> on the internet.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">When you have an online food ordering system in place, you can add a short survey to request your customers’ honest input. Use the <strong>feedback<\/strong> to improve your offerings and increase customer satisfaction. At the same time, timely feedback can also prevent unhappy customers from venting out online and hurting your reputation. Just make sure you answer promptly and that you redeem your \"mistake\" by offering them some form of a <strong>reward<\/strong> with their next order. <\/span> <\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Online orders = larger orders<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online orders are larger than phone orders by an estimate of +20%. No surprise there: when people buy without pressure, they buy more. It’s a well-known marketing tactic that supermarkets use. Why do you think that slow, notoriously boring music is for? It helps <strong>customers<\/strong> relax and wander around the store, see more merchandise, and eventually <strong>spend more<\/strong>. The same applies for online food ordering.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Then, there’s the unmistakable benefit of visual presentation. In an online menu, you can <strong>highlight your most popular dishes<\/strong>, add enticing photos, or pop-up reminders for a soda or dessert. Another option is to send notifications for new dishes or place them on top of the menu. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>6. Access to customer data<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">An online food ordering system allows you to collect customer data that will give you <strong>valuable insight<\/strong> into your <strong>customers’ preferences<\/strong>. Use this data to the maximum, and you’ll see a significant increase in customer satisfaction and loyalty.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Analyzing customer behavior will help you predict demand or identify potential weaknesses. For example, in the way your menu is set up or the way you <strong>communicate offers<\/strong>. You’ll also be able to further improve your strong areas and provide a personalized experience to your customers with discounts, rewards, or suggestions based on their buying habits. <\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">7. Larger customer base <\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Modern consumers, especially Millennials and Gen Z, favor the internet over other means of communication. Placing an order online is a familiar process for them while reaching for a menu and ordering over the phone feels awkward and antiquated. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You also need to consider the fact that customers can discover you by a random query while they’re searching online for a place to eat. Perhaps they are new in the neighborhood or just looking to try something new. So, basically, if you don’t have an <strong>online presence<\/strong> and offer online ordering, you’re missing out on a large demographic of <strong>potential customers<\/strong> -- and you’re generously giving them to your competitors!<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">8. It’s what people want<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">It ultimately all comes down to this: off-premises dining is on a rapid rise. More specifically, according to a <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.restaurant.org\/Downloads\/PDFs\/Research\/research_offpremises_201910\"><span style=\"font-weight:400;\">survey conducted by the National Restaurant Association<\/span><\/a><\/span><span style=\"font-weight:400;\">, consumers report that more than 60% of their dining occasions are off-premises. When it comes to online orders, 79% of consumers placed orders via a restaurant’s app or website within the past year. At the same time, 35% agree that it is easier to customize their order on a restaurant’s own site or app.<\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">
890Being in the hospitality sector, you know that you live to serve. If popular demand indicates that at-home dining is a growing trend and <strong>online ordering facilitates the process<\/strong>, it doesn’t make much business sense to ignore it. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online ordering is becoming the new norm in the <strong>food industry<\/strong>, offering a host of benefits for restaurant owners and customers alike. Whether you’re new in the restaurant business or established, it’s a business move you should seriously consider if you want to remain relevant, grow your customer base and your bottom line.<\/span><\/p>","description":"Online food ordering also addresses modern consumer needs, which are mostly the result of a fast-paced lifestyle. Convenience, ease and speed are now top priorities -- and online ordering successfully meets the above.","tags":"Blog-page","permalink":"8-advantages-of-online-food-ordering","stamp":"2020-01-12 04:55:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":8668,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-02-27 13:57:07","cuid":1,"m_stamp":"2025-07-08 13:12:52","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12853,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12853.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"12 Jan 2020","category_name":"Online Ordering","category_color":"#5fa9dd"}];
891    var popularPosts = [{"id":416,"account_id":1,"cat_id":928,"title":"Most profitable types of restaurants in 2022","subtitle":null,"content":"<p class=\"p3\"><span style=\"font-size:11pt;\">The food and beverage industry is a highly competitive environment. Entrepreneurs who want to open a restaurant must, in addition to a strong business plan, have analyzed the differences and profitability offered by each type of restaurant. Although they are a popular investment, profit margins vary for each type of restaurant.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">The following are the most profitable restaurant types in 2022:<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Food Truck<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">It may surprise you but consider that food trucks can be seen everywhere! At festivals, concerts,<span class=\"Apple-converted-space\">  <\/span>sporting venues and even outside nightclubs. They are profitable due to low overhead. Food trucks have minimal labor costs, limited menus, and low or no rent. You may be wondering, how much money can you make? In a <a href=\"https:\/\/legionfoodtrucks.com\/starting-a-food-truck-business\/how-much-can-you-make-in-the-food-truck-business\/\"><span class=\"s1\">recent survey <\/span><\/a>, more than 22%<span class=\"Apple-converted-space\">  <\/span>earned between $150,000 – $199,999 per year. Therefore, the longer you own and operate the food truck, the more money you're likely to make.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>2. Dark Kitchen<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Dark kitchens, also known as ghost kitchens, are commercial kitchens optimized for food delivery or take away service. Rent is low and efficiency is high. You have your own private commercial kitchen space within a delivery hub to cook up orders. Instead of a physical location, your presence is digital. If you are already starting to wonder how it works, then read on the Pros and cons of <a href=\"https:\/\/www.fimble.io\/blog\/
891pros-and-cons-of-operating-a-dark-kitchen\"><span class=\"s1\">operating a dark kitchen<\/span><\/a>.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>3. Pasta Restaurant<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Italian restaurants or eateries that serve a lot of pasta tend to make a fair amount of profit due to food markups. For each dish's pasta, restaurants only pay a small fee. Additionally, depending on the additional special ingredients included, pasta dishes at high-end restaurants can cost $30. Pasta restaurants span a range of food service models, from fast-casual restaurants to full-service Italian restaurants.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>4. Diner<br \/><br \/><\/strong><\/span><span style=\"font-size:11pt;\">Breakfast dishes contain the cheapest ingredients of all. They're also extremely popular with customers, so if you want to open a restaurant focusing on breakfast and brunch, you will likely see very high profits.<\/span><br \/><br \/><span style=\"font-size:11pt;\">Most brunch restaurants nowadays extend their opening hours, serving all-day food options. That's right—you can get your hands on eggs and pancakes at any time of day!<strong><br \/><\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>5. Bar<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Although you need a considerable amount of investment at first to start the business, bars have one of the highest profit margins. The earnings of the bar can vary depending on the location and type of business. But restaurants that focus mainly on alcohol sales could do reasonably well, profit-wise.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>6. Vegeterians Restaurant<\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Vegetarianism has increased significantly in recent years since people search for more healthy food options. Some look for vegan options for at least one meal a day. If you can grab those customers, you can make huge sales.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:14pt;\"><strong>Food for thought <\/strong><\/span><\/p>\n<p class=\"p3\"><span style=\"font-size:11pt;\">Quality and service, as well as proper organization and guidance, play a key role in making a restaurant business profitable. <a href=\"https:\/\/www.fimble.io\/\"><span class=\"s1\">Fimble<\/span><\/a> is here to support every type of restaurant with powerful tools to efficiently acquire and serve customers.<\/span><\/p>","description":"Entrepreneurs who want to open a restaurant must, in addition to a strong business plan, have analyzed the differences and profitability offered by each type of restaurant. Although they are a popular investment, profit margins vary for each type of restaurant.","tags":"blog-page","permalink":"Most-profitable-types-of-restaurants-in-2022","stamp":"2022-10-18 12:50:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":11508,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-11-21 11:53:34","cuid":1,"m_stamp":"2025-07-08 12:06:02","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12819,"width":"1050","height":"600","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12819.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"18 Oct 2022","category_name":"Industry Trends","category_color":"#cc181e"},{"id":134,"account_id":1,"cat_id":925,"title":"Embracing the digital ordering era: 8 advantages of online food ordering","subtitle":null,"content":"<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online food ordering is rapidly growing in popularity. The general eCommerce growth is one reason behind this trend. Modern consumers make most of their <strong>purchases online<\/strong>, and <strong>food ordering<\/strong> is no exception. The food and beverage industry is simply one of the last wheels of the eCommerce that has started spinning.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online food ordering also addresses modern consumer needs, which are mostly the result of a <strong>fast-paced lifestyle<\/strong>. Convenience, ease and speed are now top priorities -- and online ordering successfully meets the above. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Many restaurant owners are now offering the option to order online. The surge in the number of orders placed via a restaurant’s website or app indicates they’ve made the right decision. If you’re still not sure about whether online <strong>food ordering is essential for your business<\/strong>
891, we’ve gathered up 8 big-time benefits to help you make up your mind.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>1. Greater convenience <\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">For the modern consumer, time is a commodity. Give them a <strong>solution to save time<\/strong> or the \"hassle\", and they will jump on the opportunity. The option to order food online, wherever they are and even hours ahead, is such an opportunity.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">People love placing their order during their commute and having their meal delivered minutes before they arrive at their destination or during their lunch break at the office. Ordering ahead of time has its benefits as well, you avoid getting flooded with orders during peak hours.<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">2. Better ordering experience<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Ordering food online provides customers with options that traditional phone ordering doesn’t. For example, customers can take their time exploring the menu, review and modify the items in their basket, and accurately calculate the final cost before finalizing their order. The <strong>digital process minimizes the human error<\/strong> or misunderstanding vs. the phone ordering process. Plus, they can store their preferred payment method, favorite orders and repeat the ordering process with one click. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Another feature that comes with online food ordering and customers seem to enjoy is <strong>order tracking<\/strong>. This process of monitoring \"your\" order from start to deliver adds a more personal touch to the event.<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">3. Fewer mistakes <\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Machines rarely make mistakes, but humans often do. It’s not unusual for a phone operator to write down the wrong address or mix up an order due to the workload or other in the workspace. Whatever mistake is made, it can’t be corrected until it’s too late and the order has already arrived at the \"wrong\" customer’s doorstep. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">On the other hand, <strong>an online ordering system fully automates your ordering process<\/strong> and minimizes mistakes. When fewer mistakes are made, the overall efficiencies increase within the business, but more importantly you have a <strong>happy customer<\/strong>.<\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>4. Honest feedback <\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Customers, more than often hesitate to express a complaint over the phone or in-person in fear of sounding picky or rude. At the same time, a <strong>digital customer<\/strong> will be more than happy to leave a <strong>positive high star review<\/strong> on the internet.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">When you have an online food ordering system in place, you can add a short survey to request your customers’ honest input. Use the <strong>feedback<\/strong> to improve your offerings and increase customer satisfaction. At the same time, timely feedback can also prevent unhappy customers from venting out online and hurting your reputation. Just make sure you answer promptly and that you redeem your \"mistake\" by offering them some form of a <strong>reward<\/strong> with their next order. <\/span> <\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>5. Online orders = larger orders<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online orders are larger than phone orders by an estimate of +20%. No surprise there: when people buy without pressure, they buy more. It’s a well-known marketing tactic that supermarkets use. Why do you think that slow, notoriously boring music is for? It helps <strong>customers<\/strong> relax and wander around the store, see more merchandise, and eventually <strong>spend more<\/strong>. The same applies for online food ordering.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Then, there’s the unmistakable benefit of visual presentation. In an online menu, you can <strong>highlight your most popular dishes<\/strong>, add enticing photos, or pop-up reminders for a soda or dessert. Another option is to send notifications for new dishes or place them on top of the menu. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>6. Access to customer data<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">An online food ordering system allows you to collect customer data that will give you <strong>valuable insight<\/strong> into your <strong>customers’ preferences<\/strong>. Use this data to the maximum, and you’ll see a significant increase in customer satisfaction and loyalty.<\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Analyzing customer behavior will help you predict demand or identify potential weaknesses. For example, in the way your menu is set up or the way you <strong>communicate offers<\/strong>. You’ll also be able to further improve your strong areas and provide a personalized experience to your customers with discounts, rewards, or suggestions based on their buying habits. <\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">7. Larger customer base <\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Modern consumers, especially Millennials and Gen Z, favor the internet over other means of communication. Placing an order online is a familiar process for them while reaching for a menu and ordering over the phone feels awkward and antiquated. <\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">You also need to consider the fact that customers can discover you by a random query while they’re searching online for a place to eat. Perhaps they are new in the neighborhood or just looking to try something new. So, basically, if you don’t have an <strong>online presence<\/strong> and offer online ordering, you’re missing out on a large demographic of <strong>potential customers<\/strong> -- and you’re generously giving them to your competitors!<\/span><\/p>\n<p><span style=\"color:#000000;\"><strong><span style=\"font-size:14pt;\">8. It’s what people want<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;color:#000000;\"><span style=\"font-weight:400;\">It ultimately all comes down to this: off-premises dining is on a rapid rise. More specifically, according to a <\/span><span style=\"color:#ff6600;\"><a style=\"color:#ff6600;\" href=\"https:\/\/www.restaurant.org\/Downloads\/PDFs\/Research\/research_offpremises_201910\"><span style=\"font-weight:400;\">survey conducted by the National Restaurant Association<\/span><\/a><\/span><span style=\"font-weight:400;\">, consumers report that more than 60% of their dining occasions are off-premises. When it comes to online orders, 79% of consumers placed orders via a restaurant’s app or website within the past year. At the same time, 35% agree that it is easier to customize their order on a restaurant’s own site or app.<\/span><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">
891Being in the hospitality sector, you know that you live to serve. If popular demand indicates that at-home dining is a growing trend and <strong>online ordering facilitates the process<\/strong>, it doesn’t make much business sense to ignore it. <\/span><\/p>\n<p><span style=\"font-size:14pt;color:#000000;\"><strong>Final thoughts<\/strong><\/span><\/p>\n<p><span style=\"font-weight:400;font-size:11pt;color:#000000;\">Online ordering is becoming the new norm in the <strong>food industry<\/strong>, offering a host of benefits for restaurant owners and customers alike. Whether you’re new in the restaurant business or established, it’s a business move you should seriously consider if you want to remain relevant, grow your customer base and your bottom line.<\/span><\/p>","description":"Online food ordering also addresses modern consumer needs, which are mostly the result of a fast-paced lifestyle. Convenience, ease and speed are now top priorities -- and online ordering successfully meets the above.","tags":"Blog-page","permalink":"8-advantages-of-online-food-ordering","stamp":"2020-01-12 04:55:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":8668,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-02-27 13:57:07","cuid":1,"m_stamp":"2025-07-08 13:12:52","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12853,"width":"1024","height":"683","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12853.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"12 Jan 2020","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":410,"account_id":1,"cat_id":925,"title":"Online ordering system for coffee brands","subtitle":null,"content":"<p><span style=\"font-size:11pt;\">There are numerous benefits of getting an online ordering system for coffee brands. It expands your customer base, increases your revenue, gives your customers a variety of options, and it also offers unparalleled convenience. <\/span><\/p>\n<p><span style=\"font-size:11pt;\">If you are starting a coffee business and want to attract more customers, here is the way to do it!<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>1. Start with online coffee orders <\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">The online ordering app for coffee shops will save time for both customers and employees. With <a class=\"editor-rtfLink\" href=\"..\/mobile-ordering\">Fimble's mobile ordering<\/a>, customers can order their favorite coffee flavor via smartphone, which will be prepared by the barista. Then they can just pick up their orders at the counter without waiting for their turn in line. The customers do not have to wait long in line to order and the employees do not need to take care of a lot of orders at once. Remember that for every customer willing to join the line, there are others going to your competitors instead.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>2. Add digital loyalty to your coffee brand<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Cafeterias with a digital loyalty program let you try new coffee flavors more often than cafeterias with the basic stamp card loyalty program. You can create different ways to earn points, give out limited-time rewards or personalize incentives. Also, digital loyalty can be strengthened by offering subscriptions to your customers. This way, you can build a database of customers and provide them with valuable content and services.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>3. Upgrade the customers' experience with the right technology<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">In the digital age, your online presence is as important as your store presence. Customers don't prefer slow, confusing, or difficult to use apps. A how-to guide for online ordering at your coffeehouse is a good idea. Also, your online ordering system and digital channels should look and feel like your brand and never feel generic or budget-priced. They have to allow you to supply a personalized experience with intelligent recommendations, upsells, saved favorites, or instant reordering. The modern customer values convenience and quality, and therefore the right technology enables coffee shop operators to deliver more of both.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>4. Add self-service kiosks to reduce queues<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">Along with quality, customers desire speedy and hassle-free service. The secret to providing excellent customer service is to effectively manage your resources and deploy automation using the appropriate technologies. <a class=\"editor-rtfLink\" href=\"https:\/\/digital.library.unt.edu\/ark:\/67531\/metadc1
891505242\/\">Self-service kiosks are a fantastic way<\/a> to streamline your operations, increase profitability, and provide world-class customer service. By using self-service kiosks, you can save money on waiting periods and free up money for more crucial activities. Also, customers can skip long queues and efficiently operate the self-serve kiosk to obtain accurate and fast services with greater privacy. Finally, kiosks offer tailored digital signage that advertises your company. The kiosks can be altered to reflect your brand's style. On the screen and TV are your brand's distinctive colors and logo. This helps you raise your brand awareness.<\/span><\/p>\n<p><span style=\"font-size:14pt;\"><strong>Food for thought<\/strong><\/span><\/p>\n<p><span style=\"font-size:11pt;\">In this competitive landscape, Fimble's online ordering system can give coffee houses and cafe operators powerful tools to introduce greater efficiency, convenience and personalization into their business. In addition, it enables you to gather data across your entire clientele. With this data, you'll be able to start to know and interact with your most precious customers on a whole new level and make more informed strategic decisions about the longer term of your business. If the idea of ​​dealing with data makes you anxious, check out our article \"<a class=\"editor-rtfLink\" href=\"..\/blog\/How-to-collect-and-organise-your-restaurant's-data-using-Fimble\">How to collect and organize your restaurant data using Fimble<\/a>\".<\/span><\/p>","description":"Benefits of getting an online ordering system for coffee brands.","tags":"blog-page","permalink":"online-ordering-system-for-coffee-brands","stamp":"2022-07-10 14:15:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":8262,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2022-08-25 10:39:43","cuid":1,"m_stamp":"2025-07-08 12:11:59","muid":1,"active":1,"_category":"Online Ordering","_files":[{"file_id":12822,"width":"1024","height":"585","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12822.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"10 Jul 2022","category_name":"Online Ordering","category_color":"#5fa9dd"},{"id":218,"account_id":1,"cat_id":928,"title":"Pros and cons of operating a dark kitchen","subtitle":null,"content":"<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">The rise of online food delivery has created a new type of restaurant. Known as dark, ghost, or cloud kitchens, restaurants that follow this business model do not accommodate dine-in customers but offer delivery or takeaway only. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Why have dark kitchens become so popular? Sure, there are many benefits that make cloud kitchens an attractive option, but there are also a few pitfalls to consider. Here’s what restaurant operators need to know before opening a dark kitchen.<\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>Dark kitchen pros<\/strong><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Should you open a dark kitchen instead of a physical restaurant? Let’s start with what you win. <\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>1. Lower costs<\/strong><\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">An obvious benefit of operating a cloud kitchen is the <\/span><strong>lower costs, both upfront and recurring.<\/strong><span style=\"font-weight:400;\"> For starters, you can forget about furniture and fancy decoration. Instead, you focus on quality kitchen equipment and technology tools. Your staff requirements will be limited to kitchen staff and drivers, since a ghost restaurant doesn’t need waiters and front end support. Your <\/span><strong>rental costs will be lower as well<\/strong><span style=\"font-weight:400;\"> -- dark kitchens occupy a smaller space and don’t need to be located in high-traffic or trendy neighborhoods.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-size:14pt;\"><strong>2. Better data<\/strong><\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">
891In some sense, a dark kitchen lives online because all related transactions take place online. Which means that all these transactions are automatically documented on your food ordering system, POS, and any other software you’re using. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><strong>The reports generated by these tools contain <\/strong><a href=\"https:\/\/www.fimble.io\/blog\/6-ways-to-use-restaurant-data-analytics-to-increase-revenue\"><strong>restaurant data<\/strong><\/a> <span style=\"font-weight:400;\">on everything that matters, such as popular dishes, customer loyalty, customer demographics, order frequency and average value, and more.<\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\">This information is valuable and gives you reliable feedback and insights that you can use to understand your business and your customers better and, therefore, improve your offerings and plan for the future with less risk.<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">3. Easier to expand<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Dark kitchens are <\/span><strong>highly scalable because they require a lower upfront investment and are much quicker to set up.<\/strong><span style=\"font-weight:400;\"> By opening a cloud kitchen in a new location and expanding your delivery radius, your profit increases, and you get ROI much faster than you would have if you opened a physical restaurant. <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">4. You’re more competitive<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">With a dark kitchen, you’ll have a larger profit margin. This translates into <\/span><strong>more money to advertise your business, lower prices, and better offers<\/strong><span style=\"font-weight:400;\"> and deals for your customers. A dark kitchen is, therefore, more competitive than a physical restaurant that also offers delivery. <\/span><span style=\"font-weight:400;\"> <\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">5. Pandemic-resistant<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">This is a benefit no one would have thought of before the COVID-19 pandemic, but now you couldn’t possibly ignore it. Restaurants that depended on dine-in customers only found themselves in dire straits during the lockdown. Many had to shut down for good and others are still struggling to stay afloat. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">At the same time, though, <\/span><strong>restaurants that had already invested in delivery <\/strong><span style=\"font-weight:400;\">weren’t hit as hard or even <\/span><strong>profited from the surge in online food orders<\/strong><span style=\"font-weight:400;\">. Hopefully, we’ll never have to face a similar situation again. But if we do, dark kitchens have a better chance of surviving.<\/span><\/span><\/p>\n<h2 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Dark kitchen cons<\/span><\/strong><\/h2>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">What’s on the other side of the coin? These are the challenges of operating a dark kitchen:<\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">1. It’s harder to build customer loyalty<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">When opening a dark kitchen, <\/span><strong>can’t count on people passing by your restaurant<\/strong><span style=\"font-weight:400;\"> and noticing you. So you might struggle to attract customers, especially when a dark kitchen is your first attempt at opening a restaurant and people haven’t heard of you before. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">The <\/span><strong>limited in-person interaction<\/strong><span style=\"font-weight:400;\"> makes it harder to engage with customers and build loyalty as well. You can still add a personalized touch to your customer service, with “thank y
891ou” notes in your delivery bags, for example. But gaining and retaining more clients for dark business usually requires a different approach, bringing us to our next point.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">2. It’s not as cheap as you thought<\/span><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">To build customer loyalty, dark kitchens invest in marketing campaigns, technology tools, and excellent staff. Therefore, you will have to spend more money than you originally thought.<\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">To attract first-time customers, for example, you will need to sign up for an <\/span><strong>aggregator service <\/strong><span style=\"font-weight:400;\">and give up part of your profit. You’ll also have to develop an <\/span><strong>online marketing strategy<\/strong><span style=\"font-weight:400;\">, which usually includes paid ads and SEO. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">You’ll also need to invest in diverse and robust <\/span><strong>restaurant management software<\/strong><span style=\"font-weight:400;\"> for different purposes. A few examples? Tools streamline your processes so that you provide fast service, to process payments fast and safely, to support a <\/span><a href=\"https:\/\/www.fimble.io\/blog\/10-tips-or-a-successful-restaurant-loyalty-program\"><span style=\"font-weight:400;\">loyalty reward program<\/span><\/a><span style=\"font-weight:400;\">, and to get access to customer feedback and data. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">As for your staff, it’s important that you hire <\/span><strong>experienced cooks<\/strong><span style=\"font-weight:400;\"> who can work fast and cook delicious meals. Consider also <\/span><strong>training your drivers<\/strong><span style=\"font-weight:400;\"> to ensure they serve your customers with professionalism. They are the only people your customers will meet, so their behavior matters.<\/span><\/span><\/p>\n<h3 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">3. You might have to dream...smaller<\/span><\/strong><\/h3>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Although there’s larger room for profit with dark kitchens, there’s significantly <\/span><strong>less room for creativity and personal relationships. <\/strong><span style=\"font-weight:400;\">A dark kitchen deprives you of the joy of creating a place with character, one that you can decorate with your personal taste. <\/span><\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Dark kitchens work well for mainstream cuisines and everyday occasions. If you’re interested in opening a restaurant with high cuisine, however, a dark kitchen is hardly an option. Customers who seek eclectic tastes will want to enjoy their culinary experience in an elegant environment and not at home. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">Last but not least, building a rapport with customers that only order online is very different to circulating your restaurant, greeting your customers, and feeling the vibe of your restaurant. If these things matter to you, then operating a cloud kitchen might feel unfulfilling.<\/span><\/p>\n<h4 style=\"text-align:left;\"><strong><span style=\"font-size:14pt;\">Food for thought<\/span><\/strong><\/h4>\n<p style=\"text-align:left;\"><span style=\"font-weight:400;font-size:11pt;\">With online food delivery being so popular, opening a dark kitchen is a relatively safe investment in a notoriously competitive and precarious industry. That said, food operators leaning towards this option should be ready to invest in online marketing and talented staff to make up for the limitations of a dark kitchen. <\/span><\/p>\n<p style=\"text-align:left;\"><span style=\"font-size:11pt;\"><span style=\"font-weight:400;\">Have you thought about how the rise of dark kitchens has changed online food delivery? Check our post <\/span><a href=\"https:\/\/www.fimble.io\/blog\/How-Cloud-Kitchens-Are-Shaping-The-Online-Food-Delivery-Space\"><span style=\"font-weight:400;\">How Cloud Kitchens Are Shaping The Online Food Delivery Space<\/span><\/a><span style=\"font-weight:400;\"> to find out more.<\/span><\/span><\/p>
891","description":"Dark, ghost, or cloud kitchens do not accommodate dine-in customers but offer delivery or takeaway only.","tags":"blog-page","permalink":"pros-and-cons-of-operating-a-dark-kitchen","stamp":"2020-10-12 09:35:00","from_stamp":null,"to_stamp":null,"featured":0,"published":1,"view_counter":7572,"media_type":1,"media_url":null,"redirect_when_inactive":null,"c1":null,"c2":null,"c_stamp":"2020-10-15 09:50:10","cuid":1,"m_stamp":"2025-07-08 12:32:37","muid":1,"active":1,"_category":"Industry Trends","_files":[{"file_id":12835,"width":"960","height":"540","extension":"jpg","file_url":"https:\/\/www.fimble.io\/admin\/files\/12835.jpg"}],"_tags":[{"tag_id":14,"title":"Blog","icon_name":"fa-book","color":"#f2a530"}],"date":"12 Oct 2020","category_name":"Industry Trends","category_color":"#cc181e"}];
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1193 Like many websites, Fimble may also use “cookies” to collect information. A cookie is a small data file that Fimble transfers to your computer’s hard disk for record-keeping purposes. Fimble may use “persistent cookies” to save your registration ID and login password for future logins to the Site; and Fimble uses “session ID cookies” to enable certain features of the Site, to better understand how you interact with the Site and to monitor aggregate usage and web traffic routing on the Service. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Service or all functionality of Fimble services.<\/p>\n<h2 class=\"subhead\">How Personal Information is Used<\/h2>\n<p><span class=\"colored\">4.<\/span> Personal Information is or may be used for the following purposes:<\/p>\n<ul>\n<li>to provide and improve the Service, services, features and content,<\/li>\n<li>to administer your use of the Service,<\/li>\n<li>to enable you to enjoy and easily navigate the Site,<\/li>\n<li>to better understand your needs and interests,<\/li>\n<li>to fulfill requests you may make,<\/li>\n<li>to personalize your experience,<\/li>\n<li>to provide or offer software updates and product announcements, and<\/li>\n<li>to provide you with further information and offers from Fimble or third parties which you may find useful or interesting, including newsletters, marketing or promotional.<\/li>\n<\/ul>\n<p><span class=\"colored\">5.<\/span> Fimble uses information obtained by technical means (such as the automatic recording performed by Fimble servers or through the use of cookies) for the above purposes and in order to monitor and analyze use of the Service and Fimble services,<\/p>\n<ul>\n<li>for the Service’s technical administration,<\/li>\n<li>to increase the Service’s functionality and user-friendliness,<\/li>\n<li>to better tailor it to your needs,<\/li>\n<li>to generate and derive useful data and information concerning the interests, characteristics and website use behavior of users,<\/li>\n<li>and to verify that visitors to the Service meet the criteria required to process their requests.<\/li>\n<\/ul>\n<h2 class=\"subhead\">Information Sharing and Disclosure<\/h2>\n<p><span class=\"colored\">6.<\/span> Fimble will display any of your Personal Information in your own Account page in the Service. You can review and revise your Account Information at any time. Please note that the information you provide must be accurate and true.<\/p>\n<p><span class=\"colored\">7.<\/span> Fimble may employ third party companies and individuals to facilitate the Service, to provide services on Fimble’s behalf, to perform Service-related services (including but not limited to data storage, maintenance services, database management, web analytics, payment processing and improvement of the Service’s features) or to assist Fimble in analyzing how the Service is used. These third parties have access to your Personal Information only for purposes of performing these tasks on Fimble’s behalf.<\/p>\n<p><span class=\"colored\">8.<\/span> Fimble cooperates with government and law enforcement officials and private parties to enforce and comply with the law. Fimble will disclose any information about you to government or law enforcement officials or private parties as Fimble, in its sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Fimble or a third party, to protect the safety of the public or any person, or to prevent or stop any activity Fimble may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.<\/p>\n<p><span class=\"colored\">9.<\/span> Fimble may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.<\/p>\n<p><span class=\"colored\">10.<\/span> We specifically use Google Analytics to analyse how users reach and interact with our site and web application. We collect, store and analyse this information for the purpose of providing the best service and improvements to all our subscribers and visitors.<\/p>\n<p><span class=\"colored\">11.<\/span> We have specifically engaged Inspectlet to analyse the behavior of visitors of this website and of the web application. Inspectlet’s authorized use of cookies and other tracking technologies enable it to have access to Personal Information of visitors to this website and the related web application. Such access to and use of Personal Information by Ins
1193pectlet is governed by Inspectlet’s Privacy Policy Handling sensitive data.<\/p>\n<p><span class=\"colored\">12.<\/span> If you wish to opt out of such data collection by the above 2 third-parties, both Google and Inspectlet provide a browser based tool that you can install to do so. – Google Analytics opt-out browser add-on, Inspectlet opt-out cookie.<\/p>\n<h2 class=\"subhead\">Changing or Deleting Your Information<\/h2>\n<p><span class=\"colored\">13.<\/span> You may review, update, correct or delete the Personal Information provided in your registration or Account profile. But this information must be accurate and true.<\/p>\n<h2 class=\"subhead\">Security<\/h2>\n<p><span class=\"colored\">14.<\/span> Fimble is very concerned with safeguarding your information. Fimble employs reasonable measures designed to protect your information from unauthorized access.<\/p>\n<h2 class=\"subhead\">Data<\/h2>\n<p><span class=\"colored\">15.<\/span> Fimble uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage and related technology required to run the service. Although Fimble owns the code, databases and all rights to the Fimble application, you retain all rights to your files and data. Please see the corresponding articles on copyright in the Terms of Service.<\/p>","permalink":null,"identifier":"fimble-privacy-policy","target_url":"privacy-policy","target_blank":0},"_files":[]},"261":{"id":261,"title":"Terms of Use","code":null,"ordering":1,"_page":{"id":73,"title":"Terms of Use","content":"<h2 class=\"subhead\">Subscription Terms<\/h2>\n<ul>\n<li>The Service is billed in advance on a monthly or yearly basis depending on your plan and is nonrefundable. There will be no refunds or credits for partial months of service, upgrade\/downgrade refunds, or refunds for months unused with an open account.<\/li>\n<li>All fees are exclusive of all taxes, levies, or duties imposed by your taxing authorities such as Withholding Tax, and you shall be responsible for payment of all such taxes, levies or duties.<\/li>\n<li>Any additional modules not included in this proposal can be requested at any time, based on the<a href=\"https:\/\/www.fimble.io\/pricing\"> official published pricelist<\/a>.<\/li>\n<li>Downgrading your Service may cause the loss of content, features, or capacity of your account. fimble does not accept any liability for such loss.<br \/><br \/><\/li>\n<li>You can change your subscription type from monthly to yearly and vice versa by sending your written notice to [email protected] the latest 3 business days before renewal invoice is issued.<br \/><br \/><\/li>\n<li>You can cancel your subscription renewal at any time. All data can be exported from the system at any time until the subscription is cancelled.<br \/><br \/><\/li>\n<li>Fimble, in its sole discretion, has the right to suspend or terminate your account and refuse any and all current or future use of the Service at any time and without prior notice in case of (a) fraudulent, criminal, grossly negligent, willful, or otherwise intentional misconduct, or violation of any law or regulation, in connection with the performance of your obligations hereunder and\/or (b) demonstrated usage negatively impacting the performance of the Service and\/or (c) breach of the herein Service terms and conditions, (d) any outstanding balance is not paid within 60 days from invoice date. Such termination of the Service will result in the deactivation or deletion of your Account or your access to your Account, and the forfeiture and relinquishment of all content in your Account or any other similar action deemed appropriate.<br \/><br \/><\/li>\n<li>Fimble reserves the right to suspend or terminate your account if any payment is not received within 60 days, with a 30-day written notice.<br \/><br \/><\/li>\n<li>Plan features & pricing may change with a 30-day notice only comes in effect on the next billing cycle.<br \/><br \/><\/li>\n<li>Fimble shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.<\/li>\n<\/ul>\n<h2 class=\"subhead mt-5\">Account Terms<\/h2>\n<ul>\n<li>You are responsible for maintaining the security of your username and password. Fimble cannot and will not be liable for any loss or damage from your failure to comply with this security obligation.<br \/><br \/><\/li>\n<li>You may not use the Service for any illegal or unauthorized purpose. You must not, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).<br \/><br \/><\/li>\n<li>Fimble is protected by copyright laws throughout the world. Subject to your compliance with these Terms of Use, Fimble grants 
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