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54 55 <noscript><img alt="" src="http://www.qlzn6i1l.com/122650.png" style="display:none;" /></noscript> 56 57 58 <!--[if lt IE 9]><p class="browsehappy"><i class="fa fa-warning"></i> You are using an <strong>outdated</strong> browser. Please <a href="http://browsehappy.com/" target="_blank">upgrade your browser</a> to improve your experience.</p><![endif]--> 59 60 61 <div id="container"> 62 63 <header id="header"> 64 65 66 <div class="inner clearfix"> 67 <a id="header-logo" class="scroll-to" href="/"><img src="/assets/images/logo_nexus_white.png" alt="Nexus B2B"></a> 68 69 <nav id="nav-primary" class="clearfix"> 70 <a id="nav-button" href="#"><i class="fa fa-bars"></i></a> 71 <div id="nav-wrapper"> 72 <ul class="nav-main"><li class="nav-main-item active"><a class="nav-main-link" href="/what-we-do">What we do</a></li><li class="nav-main-item"><a class="nav-main-link" href="/about">About us</a></li><li class="nav-main-item"><a class="nav-main-link" href="/blog">Blog</a></li><li class="nav-main-item"><a class="nav-main-link" href="/ideas">Ideas</a></li><li class="nav-main-item"><a class="nav-main-link" href="/contact">Contact us</a></li></ul> <span id="header-telephone"><i class="fa fa-phone"></i>020 8044 0944</span> 73 </div> 74 </nav> 75 76 </div> 77 78 </header> 79 <div id="banner"> 80 <div class="banner-image parallax" data-parallax-speed="1.2" style="background-image: url(/perch/resources/tap-2.jpg);"></div> 81 <div class="banner-inner inner"> 82 <span class="breadcrumb">What we do</span> 83 <h1>Supercharge Your Campaigns with Accurate, Bespoke Marketing Data</h1> 84 </div> 85 </div> 86 <div id="main"> 87 <div class="inner clearfix"> 88 <div class="main-body"> 89 <div class="content-main highlight-first"> 90 91<p>You need accurate marketing data for an outbound campaign, but you donât want tired lists from stale databases, or you have a niche requirement that traditional marketing list companies canât provide. Maybe your existing CRM data is out-of-date and needs refreshing.</p> 92<p>Thatâs where Target Account Profiling comes in.</p> 93<p>Target Account Profiling is a specialised marketing data service that researches and compiles bespoke, actionable contact lists for your outbound campaigns. 94We provide you with a list of markets, companies and contacts that meet your specific criteria:</p> 95<ul> 96<li>Market</li> 97<li>Company type (or individual companies)</li> 98<li>Geography (global coverage)</li> 99<li>Contact titles</li> 100<li>IP ownership (e.g. <a href="http://www.nexusb2b.com/what-we-do/oem-partner-recruitment-for-technology-vendors" title="OEM Partner Recruitment Campaigns">for OEM campaigns</a>)</li> 101</ul> 102<p>Data is gathered specifically for you, from rich sources such as social networks, business publications, company websites, blogs, industry portals, and many more, by expert compilers using market leading technology. Many of our sources are maintained by the contacts themselves, so data is as current and accurate as possible.</p> 103<h2>Your Challenges</h2> 104<ul> 105<li>Do you still use expensive mass mailing or tele-cleansing activities to refresh contact details <a href="http://www.nexusb2b.com/what-we-do/outbound-lead-generation" title="Outbound lead generation">for outbound campaigns</a>?</li> 106<li>Maintaining high quality, accurate customer data on your CRM system is time-consuming and expensive. But without clean data, you increase your cost-of and time-to-sale and risk overlooking up-sell or cross-sell opportunities.</li> 107<li>Data from list brokers is often outdated and overused. Data providers working off tired databases struggle to service bespoke requirements.</li> 108<li>Your sales and marketing teams need accurate, actionable, qualified contacts at their fingertips. The challenge for marketing is how to maximise the effectiveness of demand generation to service this need.</li> 109<li>You need an existing contact database or CRM data refresh</li> 110</ul> 111<h2>How does Nexusb2b Target Account Profiling work?</h2> 112<ol> 113<li>You define your ideal target group in terms of market, company and contact type, as well as geographical location and other key information (such as what IP a company owns); you can even give us your existing data for cleansing.</li> 114<li>We will research and compile high quality data that meets your criteria using expert compilers and market leading technology.</li> 115<li>Results: the right selection of companies for your demand generation goals. Accurate, up-to-date information on the best targets for your product or service.</li> 116<li>Additionally, our ongoing service means that your data is always fresh and actionable.</li> 117</ol> 118<h2>
118On Target. Quick. Cost Effective</h2> 119<p>The information we collate about individuals is accurate, up-to-date and more detailed than standard brokered lists. Weâre searching where contacts maintain their own details.</p> 120<p>Our technology can capture additional information that other providers canât offer â all custom made for your specific needs.</p> 121<p>Target Account Profiling is the perfect base for executing highly successful marketing or sales campaigns. Our accurate, bespoke contact lists ensure that your message is delivered precisely to those people who can make decisions to purchase your products and services.</p> </div> 122 <ul class="content-social"><li><a rel="nofollow" href="https://www.linkedin.com/cws/share?url=http%3A%2F%2Fnexusb2b.com%2Fwhat-we-do%2Ftarget-account-profiling-aka-i-need-accurate-marketing-data"><i class="fa fa-linkedin"></i><span>LinkedIn</span></a></li><li><a rel="nofollow" href="https://plus.google.com/share?url=http%3A%2F%2Fnexusb2b.com%2Fwhat-we-do%2Ftarget-account-profiling-aka-i-need-accurate-marketing-data"><i class="fa fa-google-plus"></i><span>Google+</span></a></li><li><a rel="nofollow" href="http://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fnexusb2b.com%2Fwhat-we-do%2Ftarget-account-profiling-aka-i-need-accurate-marketing-data&text=Supercharge+Your+Campaigns+with+Accurate,+Bespoke+Marketing+Data&url=http%3A%2F%2Fnexusb2b.com%2Fwhat-we-do%2Ftarget-account-profiling-aka-i-need-accurate-marketing-data&via=smartsalesthink"><i class="fa fa-twitter"></i><span>Twitter</span></a></li><li><a rel="nofollow" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fnexusb2b.com%2Fwhat-we-do%2Ftarget-account-profiling-aka-i-need-accurate-marketing-data&t=Supercharge+Your+Campaigns+with+Accurate,+Bespoke+Marketing+Data"><i class="fa fa-facebook"></i><span>Facebook</span></a></li></ul> </div> 123 <aside class="sidebar sidebar-grey"> 124 <h2>Our services</h2> 125 <nav class="nav-sidebar"> 126 <ul><li class="nav-parent"><a href="/what-we-do/outbound-lead-generation"><strong class="uppercase"> </strong><strong class="uppercase">Senior-level Telemarketing: Build Pipeline Fast</strong></a></li><li class="nav-child"><a href="/what-we-do/oem-partner-recruitment-for-technology-vendors"><strong class="uppercase"> </strong><strong class="uppercase">Channel Partner Recruitment for Technology Vendors</strong></a></li><li class="nav-parent active"><a href="/what-we-do/target-account-profiling-aka-i-need-accurate-marketing-data"><strong class="uppercase"> </strong><strong class="uppercase">Supercharge Your Campaigns with Accurate, Bespoke Marketing Data</strong></a></li><li class="nav-parent"><a href="/what-we-do/inbound-marketing"><strong class="uppercase"> </strong><strong class="uppercase">Inbound Marketing: Get More Leads Online</strong></a></li><li class="nav-child"><a href="/what-we-do/marketing-content-bureau-marketing-content-to-attract-and-win-your-new-customers"><strong class="uppercase"> </strong><strong class="uppercase">Need Killer Marketing Content to Attract and Win New Customers?</strong></a></li><li class="nav-parent"><a href="/what-we-do/hybrid-inbound-marketing-and-outbound-sales"><strong class="uppercase"> </strong><strong class="uppercase">Inbound Sales: Build a Lead Generation Engine with Inbound and Outbound Tactics</strong></a></li><li class="nav-child"><a href="/what-we-do/marketing-webinars-that-win-new-customers"><strong class="uppercase"> </strong><strong class="uppercase">Create and Run Powerful Webinars That Win New Customers</strong></a></li><li class="nav-child"><a href="/what-we-do/web-and-graphic-design"><strong class="uppercase"> </strong><strong class="uppercase">Web and Graphic Design: Supercharge Your Brand's Perception</strong></a></li><li class="nav-parent"><a href="/what-we-do/hubspot-return-on-investment-content-strategy-and-services"><strong class="uppercase"> </strong><strong class="uppercase">Got HubSpot? Maximise Your Inbound Leads with Hands-on Assistance</strong></a></li></ul> 127 </nav> 128 </aside> 129 </div> 130 </div> 131 132<aside class="consultation"> 133 <div class="inner clearfix"> 134 <div class="consultation-inner"> 135 <h2 class="consultation-title">Free assessment</h2> 136 <div class="consultation-body"><p><strong>Get in touch</strong>, and start attracting leads and winning new customers today</p></div> 137 <a class="consultation-cta" href="/download/free-lead-generation-inbound-marketing-assessment">I want a Free Lead Generation Assessment<i class="fa fa-chevron-circle-right"></i></a> 138 </div> 139 </div> 140</aside> 141 142 <footer id="footer" class="clearfix"> 143 <div id="footer-upper"> 144 <div class="inner clearfix"> 145 146 <nav class="column-third"> 147 <h2>What we do</h2> 148 <ul><li class="nav-parent"><a href="/what-we-do/outbound-lead-generation">Senior-level Telemarketing: Build Pipeline Fast</a></li><li class="nav-child"><a href="/what-we-do/oem-partner-recruitment-for-technology-vendors">Channel Partner Recruitment for Technology Vendors</a></li><li class="nav-parent active"><a href="/what-we-do/target-account-profiling-aka-i-need-accurate-marketing-d
148ata">Supercharge Your Campaigns with Accurate, Bespoke Marketing Data</a></li><li class="nav-parent"><a href="/what-we-do/inbound-marketing">Inbound Marketing: Get More Leads Online</a></li><li class="nav-child"><a href="/what-we-do/marketing-content-bureau-marketing-content-to-attract-and-win-your-new-customers">Need Killer Marketing Content to Attract and Win New Customers?</a></li><li class="nav-parent"><a href="/what-we-do/hybrid-inbound-marketing-and-outbound-sales">Inbound Sales: Build a Lead Generation Engine with Inbound and Outbound Tactics</a></li><li class="nav-child"><a href="/what-we-do/marketing-webinars-that-win-new-customers">Create and Run Powerful Webinars That Win New Customers</a></li><li class="nav-child"><a href="/what-we-do/web-and-graphic-design">Web and Graphic Design: Supercharge Your Brand's Perception</a></li><li class="nav-parent"><a href="/what-we-do/hubspot-return-on-investment-content-strategy-and-services">Got HubSpot? Maximise Your Inbound Leads with Hands-on Assistance</a></li></ul> 149 </nav> 150 <nav class="column-third"> 151 <h2>Latest blog posts</h2> 152 <ul><li><a href="/blog/article/114-the-hidden-risks-of-intent-data" rel="bookmark" class="entry-title">The Hidden Risks of Intent Data</a></li> 153<li><a href="/blog/article/113-why-ror-is-your-best-strategy-for-b2b-success" rel="bookmark" class="entry-title">Why RoR is Your Best Strategy for B2B Success</a></li> 154<li><a href="/blog/article/105-planning-cluster-topics-for-inbound-campaigns" rel="bookmark" class="entry-title">Planning Cluster Topics for Inbound Campaigns</a></li> 155<li><a href="/blog/article/110-how-b2b-marketers-are-using-chatgpt-to-write-marketing-blog-posts" rel="bookmark" class="entry-title">How B2B Marketers Are Using ChatGPT to Write Marketing Blog Posts</a></li> 156<li><a href="/blog/article/108-why-chatgpt-might-be-the-tool-b2b-marketing-has-been-waiting-for" rel="bookmark" class="entry-title">Why ChatGPT Might Be The Tool B2B Marketing Has Been Waiting For</a></li> 157</ul> 158 </nav> 159 <div class="column-third column-last"> 160 <h2>Register for updates</h2> 161 <div class="ac-form form-register"> 162 <div class="ac-form"><div class="_form_5"></div>
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