PageSourceSearch

https://yasna.ai/data-quality

html yasna.ai collected 2026-10-05 13:20:01 UTC 58,576 bytes, 238 lines download raw bytes

1<!doctype html>
2<html lang="en">
3
4<head>
5    <meta charset="UTF-8" />
6    <meta name="viewport" content="width=device-width, initial-scale=1.0" />
7    <link rel="icon" type="image/x-icon" href="/favicon.ico" />
8    <link rel="preload" href="/assets/fonts/medium/CoFoSona-Medium.woff2" as="font" type="font/woff2" crossorigin>
9    <link rel="preload" href="/assets/fonts/regular/CoFoSona-Regular.woff2" as="font" type="font/woff2" crossorigin>
10    <link rel="preload" href="/assets/fonts/bold/CoFoSona-Bold.woff2" as="font" type="font/woff2" crossorigin>
11    <link rel="canonical" href="https://yasna.ai/data-quality">
12<title>Ensuring Quality in AI-Driven Qualitative Research</title>
13<meta name="description" content="Human oversight, data controls, and strong moderation logic behind reliable AI qual.">
14<meta property="og:title" content="Ensuring Quality in AI-Driven Qualitative Research">
15<meta property="og:description" content="Human oversight, data controls, and strong moderation logic behind reliable AI qual.">
16<meta property="og:siteName" content="Yasna.ai">
17<meta property="og:url" content="https://yasna.ai/data-quality">
18<meta property="og:image" content="https://yasna.ai/og-snippets/robot.png">
19<meta property="og:locale" content="en_US">
20<style data-styled="true" data-styled-version="6.1.19">.frwUQp{font-weight:bold;color:inherit;margin:0;text-align:left;line-height:1.1;text-transform:none;letter-spacing:normal;text-wrap:wrap;font-size:32px;line-height:1.1;}/*!sc*/
21@media (min-width: 375px){.frwUQp{font-size:32px;}}/*!sc*/
22@media (min-width: 640px){.frwUQp{font-size:48px;}}/*!sc*/
23@media (min-width: 1440px){.frwUQp{font-size:54px;}}/*!sc*/
24@media (min-width: 1920px){.frwUQp{font-size:68px;}}/*!sc*/
25.dUcPsc{font-weight:bold;color:inherit;margin:0;text-align:left;line-height:1.2;text-transform:none;letter-spacing:normal;text-wrap:wrap;font-size:34pxpx;line-height:1.2;}/*!sc*/
26@media (min-width: 375px){.dUcPsc{font-size:34px;}}/*!sc*/
27@media (min-width: 640px){.dUcPsc{font-size:50px;}}/*!sc*/
28@media (min-width: 1440px){.dUcPsc{font-size:56px;}}/*!sc*/
29@media (min-width: 1920px){.dUcPsc{font-size:66px;}}/*!sc*/
30data-styled.g1[id="StyledHeading-sc-866fcd23-0"]{content:"frwUQp,dUcPsc,"}/*!sc*/
31.hZGusQ{font-style:normal;margin:0;color:inherit;text-align:inherit;line-height:120%;font-size:18px;}/*!sc*/
32@media (min-width: 375px){.hZGusQ{font-size:18px;}}/*!sc*/
33@media (min-width: 640px){.hZGusQ{font-size:22px;}}/*!sc*/
34@media (min-width: 1440px){.hZGusQ{font-size:24px;}}/*!sc*/
35@media (min-width: 1920px){.hZGusQ{font-size:28px;}}/*!sc*/
36.fsfRgn{font-style:normal;margin:0;color:inherit;text-align:inherit;line-height:1.2;font-weight:700;font-size:24px;}/*!sc*/
37@media (min-width: 375px){.fsfRgn{font-size:24px;}}/*!sc*/
38@media (min-width: 1440px){.fsfRgn{font-size:27px;}}/*!sc*/
39@media (min-width: 1920px){.fsfRgn{font-size:34px;}}/*!sc*/
40data-styled.g2[id="Paragraph-sc-aadb8dda-0"]{content:"hZGusQ,fsfRgn,"}/*!sc*/
41.fkCZyM{position:absolute;bottom:35px;right:35px;width:14px;height:20px;}/*!sc*/
42.fkCZyM svg{width:100%;height:100%;}/*!sc*/
43@media (min-width: 640px){.fkCZyM{width:14px;height:14px;bottom:20px;right:23px;}}/*!sc*/
44@media (min-width: 1440px){.fkCZyM{width:26px;height:26px;bottom:35px;right:35px;}}/*!sc*/
45data-styled.g4[id="ArrowContainerStyled-sc-819a48f6-0"]{content:"fkCZyM,"}/*!sc*/
46.ldLYxk{position:relative;display:flex;flex-direction:column;gap:35px;width:355px;height:370px;border-radius:30px;background-color:#F9DF4B;}/*!sc*/
47.ldLYxk .ArrowContainerStyled-sc-819a48f6-0{transition:transform 0.3s ease;}/*!sc*/
48.ldLYxk:hover .ArrowContainerStyled-sc-819a48f6-0{transform:rotate(45deg);}/*!sc*/
49@media (max-width: 375px){.ldLYxk{width:100%;height:300px;}}/*!sc*/
50@media (min-width: 640px){.ldLYxk{width:100%;height:369px;}}/*!sc*/
51@media (min-width: 1440px){.ldLYxk{border-radius:44px;gap:42px;width:391px;height:385px;}}/*!sc*/
52@media (min-width: 1920px){.ldLYxk{border-radius:44px;gap:42px;width:493px;height:586px;}}/*!sc*/
53data-styled.g5[id="ResourcesCardStyled-sc-819a48f6-1"]{content:"ldLYxk,"}/*!sc*/
54.kCgjaJ{display:flex;flex-direction:column;gap:16px;min-height:135px;padding:24px;border-radius:30px;border-width:2px;background:#FFFFFF;border:2px solid #F9DF4B;box-sizing:border-box;z-index:2;}/*!sc*/
55.kCgjaJ h3{font-size:24px;font-weight:700;}/*!sc*/
56@media (min-width: 640px){.kCgjaJ{gap:18px;padding:16px 24px;min-height:171px;}.kCgjaJ h3{line-height:1.2;}}/*!sc*/
57@media (min-width: 1440px){.kCgjaJ{padding:32px;}.kCgjaJ h3{font-size:30px;}.kCgjaJ p{font-size:20px;}}/*!sc*/
58@media (min-width: 1920px){.kCgjaJ{padding:40px;border-radius:44px;gap:20px;min-height:226px;box-sizing:border-box;}.kCgjaJ h3{font-size:42px;line-height:1.2;}.kCgjaJ p{font-size:22px;}}/*!sc*/
59data-styled.g6[id="CardHeaderStyled-sc-819a48f6-2"]{content:"kCgjaJ,"}/*!sc*/
60.byejFk{position:absolute;top:186px;right:50%;transform:translateX(50%);width:164px;
60height:148px;}/*!sc*/
61@media (max-width: 375px){.byejFk{top:110px;right:50%;transform:translateX(50%);width:173px;height:173px;}}/*!sc*/
62@media (min-width: 640px){.byejFk{top:188px;right:50%;transform:translateX(50%);width:166px;height:158px;}}/*!sc*/
63@media (min-width: 1440px){.byejFk{top:170px;width:207px;height:197px;}}/*!sc*/
64@media (min-width: 1920px){.byejFk{top:280px;width:293px;height:290px;}}/*!sc*/
65data-styled.g7[id="CardImageStyled-sc-819a48f6-3"]{content:"byejFk,"}/*!sc*/
66.kDbMnO{display:flex;flex-direction:column;gap:32px;margin:0 auto;max-width:100%;margin-top:20px;}/*!sc*/
67.kDbMnO .ResourcesCardContainerStyled-sc-819a48f6-4{margin:0;}/*!sc*/
68.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1{min-height:fit-content;margin:24px 0;}/*!sc*/
69.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 .ArrowContainerStyled-sc-819a48f6-0{display:none;}/*!sc*/
70.kDbMnO>:nth-child(6){display:none;}/*!sc*/
71@media (min-width: 640px){.kDbMnO{margin-top:0;max-width:600px;margin:0 auto;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1{height:100%;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 img{top:50%;transform:translateY(-50%);right:25px;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 .CardHeaderStyled-sc-819a48f6-2{max-width:465px;}}/*!sc*/
72@media (min-width: 1200px){.kDbMnO{display:grid;grid-template-columns:1fr 1fr 1fr;grid-template-areas:"breadcrumbs breadcrumbs breadcrumbs" "card        card        similar" "markdown    markdown    widgets" "continue    continue    continue";gap:20px;max-width:1040px;overflow:visible;}.kDbMnO>:first-child{grid-area:breadcrumbs;}.kDbMnO>:nth-child(2){grid-area:card;}.kDbMnO>:nth-child(3){grid-area:similar;}.kDbMnO>:nth-child(4){grid-area:markdown;}.kDbMnO>:nth-child(5){grid-area:continue;}.kDbMnO>:nth-child(6){grid-area:widgets;display:grid;gap:20px;align-self:stretch;height:100%;}.kDbMnO>:nth-child(6) .widget{display:flex;flex-direction:column;position:relative;top:40px;}.kDbMnO>:nth-child(6) .widget>div{position:sticky;top:40px;align-self:flex-start;width:100%;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1{width:100%;max-height:fit-content;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 img{right:65px;width:213px;height:210px;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 .CardHeaderStyled-sc-819a48f6-2{max-width:600px;}@media (min-width: 1440px){.kDbMnO{max-width:1340px;overflow:visible;gap:20px;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1{width:100%;max-height:fit-content;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 img{right:65px;width:213px;height:210px;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 .CardHeaderStyled-sc-819a48f6-2{max-width:600px;}}@media (min-width: 1920px){.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 img{right:40px;}.kDbMnO>.ResourcesCardStyled-sc-819a48f6-1 .CardHeaderStyled-sc-819a48f6-2{height:100%;min-height:100%;max-width:650px;}}}/*!sc*/
73data-styled.g9[id="PageContainerStyled-sc-6e78161f-0"]{content:"kDbMnO,"}/*!sc*/
74.jsxPlU{display:flex;flex-direction:column;gap:32px;}/*!sc*/
75.jsxPlU iframe{max-width:100%;margin:0 auto;}/*!sc*/
76.jsxPlU img{display:block;margin:0 auto;}/*!sc*/
77@media (min-width: 1200px){.jsxPlU{margin-top:32px;}.jsxPlU .widget{display:none;}}/*!sc*/
78.jsxPlU h2{margin-top:16px;}/*!sc*/
79data-styled.g11[id="MarkdownContainerStyled-sc-6e78161f-2"]{content:"jsxPlU,"}/*!sc*/
80.idmlxU{cursor:pointer;border:1px solid;width:100%;min-height:59px;border-radius:41px;box-sizing:border-box;user-select:none;-webkit-user-select:none;background-color:transparent;color:#000000;border-color:#000000;transition:.2s linear;}/*!sc*/
81.idmlxU:hover{color:rgba(255, 255, 255, 1);background-color:#000000;}/*!sc*/
82.eSrCsH{cursor:pointer;border:1px solid;width:100%;min-height:59px;border-radius:41px;box-sizing:border-box;user-select:none;-webkit-user-select:none;background-color:#000000;color:rgba(255, 255, 255, 1);border-color:#000000;transition:.2s linear;}/*!sc*/
83.eSrCsH:hover{background-color:#333;}/*!sc*/
84data-styled.g45[id="Button-sc-23df4450-0"]{content:"idmlxU,eSrCsH,"}/*!sc*/
85.iZNpDR{display:flex;flex-direction:column;gap:24px;align-items:center;text-align:center;margin-bottom:30px;padding:24px;border:2px solid #8BAFF7;border-radius:30px;}/*!sc*/
86data-styled.g51[id="RunContainerStyled-sc-8d3d41f3-0"]{content:"iZNpDR,"}/*!sc*/
87.ebdbXl{padding:14px 20px;font-size:24px;color:white;border-radius:41px;background-color:#8BAFF7;text-decoration:none;transition:opacity 0.2s;}/*!sc*/
88.ebdbXl:hover{opacity:0.9;}/*!sc*/
89data-styled.g52[id="RunButtonStyled-sc-8d3d41f3-1"]{content:"ebdbXl,"}/*!sc*/
90.dGAGYt{display:flex;flex-direction:column;gap:12px;list-style:none;}/*!sc*/
91.dGAGYt li{padding-left:12px;position:relative;}/*!sc*/
92.dGAGYt li::before{content:"";position:absolute;top:10px;left:0;display:block;height:5px;width:5px;background-color:black;border-radius:999px;}/*!sc*/
93@media (min-width: 640px){.dGAGYt li{padding-left:16px;}.dGAGYt li::before{height:7px;width:7px;}}/*!sc*/
94@media (min-width: 1440px){.dGAGYt{gap:16px;}.dGAGYt li{padding-left:24px;}.dGAGYt li::before{height:8px;width:8px;}}/*!sc*/
95@media (min-width: 1920px){.dGAGYt li{padding-left:24px;}.dGAGYt li::before{top:16px;height:10px;width:10px;}}/*!sc*/
96data-styled.g69[id="NonOrderedListStyled-sc-ea7334c4-1"]{content:"dGAGYt,"}/*!sc*/
97.eaAAST{margin:0 auto;}/*!sc*/
98.eaAAST:not(.vertical){max-width:100%;}/*!sc*/
99.eaAAST p{text-align:center;line-height:1.2;color:rgba(0, 0, 0, 0.4);}/*!sc*/
100.eaAAST img{display:block;margin:0 auto;max-width:100%;height:auto;}/*!sc*/
101.eaAAST p:first-child{margin-bottom:0;}
101/*!sc*/
102.eaAAST p:last-child{margin:0 auto;max-width:532px;margin-top:12px;margin-bottom:18px;font-size:14px;}/*!sc*/
103.eaAAST a{font-size:14px;}/*!sc*/
104@media (min-width: 640px){.eaAAST p:last-child{font-size:18px;margin-bottom:32px;}.eaAAST a{font-size:18px;}}/*!sc*/
105@media (min-width: 1440px){.eaAAST{display:grid;grid-template-columns:1fr;width:350px;}.eaAAST img{width:100%;object-fit:contain;object-position:center;}.eaAAST:not(.vertical){width:800px;}.eaAAST:not(.vertical) img{height:445px;max-height:fit-content;}}/*!sc*/
106@media (min-width: 1920px){.eaAAST p:last-child{font-size:22px;}.eaAAST a{font-size:22px;}}/*!sc*/
107data-styled.g70[id="ImageContainerStyled-sc-baaaf74e-0"]{content:"eaAAST,"}/*!sc*/
108.hckXAE{max-width:295px;overflow-x:auto;}/*!sc*/
109@media (min-width: 640px){.hckXAE{max-width:500px;}}/*!sc*/
110@media (min-width: 1200px){.hckXAE{max-width:770px;}}/*!sc*/
111@media (min-width: 1440px){.hckXAE{max-width:1160px;}}/*!sc*/
112data-styled.g103[id="TableWrapperStyled-sc-d5f187a1-3"]{content:"hckXAE,"}/*!sc*/
113.eQYLIu{width:100%;border-collapse:collapse;margin:1.5rem 0;font-size:0.95rem;overflow-x:scroll;}/*!sc*/
114data-styled.g104[id="TableStyled-sc-d5f187a1-4"]{content:"eQYLIu,"}/*!sc*/
115.jwplgY{border:1px solid #dee2e6;padding:12px;text-align:left;}/*!sc*/
116data-styled.g105[id="TableHeaderStyled-sc-d5f187a1-5"]{content:"jwplgY,"}/*!sc*/
117.roGUN{border:1px solid #dee2e6;padding:12px;vertical-align:top;}/*!sc*/
118data-styled.g106[id="TableCellStyled-sc-d5f187a1-6"]{content:"roGUN,"}/*!sc*/
119.gwTNRp{display:flex;flex-direction:column;gap:24px;}/*!sc*/
120@media (min-width: 640px){.gwTNRp{flex-direction:row;}}/*!sc*/
121data-styled.g115[id="ImageGroupDataQualityStyled-sc-9d3afae6-0"]{content:"gwTNRp,"}/*!sc*/
122.eSaPZR{text-wrap:nowrap;max-width:fit-content;}/*!sc*/
123data-styled.g133[id="LinkAsButtonStyled-sc-433f0e11-0"]{content:"eSaPZR,"}/*!sc*/
124.ehyrpk{display:flex;flex-direction:column;--app-wrapper-layout-padding:10px;padding:104px var(--app-wrapper-layout-padding) 10px var(--app-wrapper-layout-padding);gap:32px;overflow:hidden;}/*!sc*/
125@media (min-width: 640px){.ehyrpk{--app-wrapper-layout-padding:20px;padding:176px var(--app-wrapper-layout-padding) 20px var(--app-wrapper-layout-padding);gap:50px;overflow:visible;}}/*!sc*/
126@media (min-width: 1440px){.ehyrpk{padding:190px var(--app-wrapper-layout-padding) 20px var(--app-wrapper-layout-padding);}}/*!sc*/
127@media (min-width: 1920px){.ehyrpk{--app-wrapper-layout-padding:30px;padding:212px var(--app-wrapper-layout-padding) 125px var(--app-wrapper-layout-padding);}}/*!sc*/
128data-styled.g236[id="LayoutWrapperStyled-sc-1fc01e3d-0"]{content:"ehyrpk,"}/*!sc*/
129.eOfTAb{position:absolute;top:20px;left:50%;transform:translateX(-50%);z-index:999;box-shadow:0px 4px 41.4px 0px rgba(0,0,0,0.15);display:flex;flex-direction:column;padding:21px 15px;min-height:60px;background-color:rgba(255, 255, 255, 1);border-radius:14px;}/*!sc*/
130@media (min-width: 640px){.eOfTAb{top:40px;width:560px;min-height:86px;border-radius:18px;padding:30px 25px;}}/*!sc*/
131@media (min-width: 1200px){.eOfTAb{width:1140px;top:50px;padding:20px 24px;flex-direction:row;justify-content:space-between;}}/*!sc*/
132@media (min-width: 1440px){.eOfTAb{top:50px;flex-direction:row;justify-content:space-between;width:1340px;min-height:90px;padding:20px 24px;border-radius:18px;}}/*!sc*/
133@media (min-width: 1920px){.eOfTAb{top:60px;width:1560px;min-height:102px;padding:26px 30px;border-radius:20px;}}/*!sc*/
134data-styled.g438[id="HeaderContainerStyled-sc-6c9d03da-0"]{content:"eOfTAb,"}/*!sc*/
135.oFYqy{display:flex;align-items:center;justify-content:space-between;}/*!sc*/
136data-styled.g439[id="TopStyled-sc-6c9d03da-1"]{content:"oFYqy,"}/*!sc*/
137.hIqDRL{display:grid;grid-template-rows:0fr;opacity:0;visibility:hidden;max-height:0;margin-top:0;transform:translateY(-5px);gap:0;transition:grid-template-rows 0.4s ease,visibility 0.2s ease,max-height 0.6s ease-out,margin-top 0.4s ease,transform 0.6s ease,gap 0.4s ease,opacity 0.4s ease;}/*!sc*/
138.hIqDRL >div{overflow:hidden;}/*!sc*/
139@media (min-width: 1200px){.hIqDRL{display:flex;flex-direction:row;justify-content:end;align-items:center;transform:translateY(0);width:100%;height:100%;max-height:100%;margin-top:0;font-size:18px;opacity:1;visibility:visible;grid-template-rows:unset;gap:unset;}}/*!sc*/
140data-styled.g440[id="ClosableSectionStyled-sc-6c9d03da-2"]{content:"hIqDRL,"}/*!sc*/
141.UuiwB ul{list-style:none;}/*!sc*/
142@media (min-width: 1200px){.UuiwB{display:flex;justify-content:center;width:100%;margin-left:60px;}}/*!sc*/
143data-styled.g441[id="NavigationStyled-sc-6c9d03da-3"]{content:"UuiwB,"}/*!sc*/
144.euxbQf{display:flex;flex-wrap:wrap;gap:26px 60px;line-height:120%;margin-left:0;}/*!sc*/
145.euxbQf li ul{margin-top:20px;color:#00000066;display:grid;grid-template-columns:repeat(2,138px);gap:20px 25px;}/*!sc*/
146.euxbQf li>span{display:none;}/*!sc*/
147@media (max-width:355px){.euxbQf li ul{margin-top:20px;color:#00000066;grid-template-columns:repeat(1,1fr);}}/*!sc*/
148@media (min-width: 640px){.euxbQf{gap:32px 40px;}.euxbQf li ul{margin-top:24px;color:#00000066;grid-template-columns:repeat(3,130px);gap:16px 24px;}}/*!sc*/
149@media (min-width: 1200px){.euxbQf{gap:24px;}.euxbQf li{position:relative;display:flex;gap:6.5px;align-items:center;}.euxbQf li:hover{text-decoration:underline;}.euxbQf li div{position:absolute;
149left:50%;transform:translateX(-50%);width:0;bottom:0;}.euxbQf li ul{position:absolute;top:0;left:50%;transform:translateX(-50%);box-sizing:border-box;display:flex;flex-direction:column;gap:12px;align-items:center;width:161px;padding:20px;margin:0;border-radius:22px;border:1px solid #F0F0F0;color:#000000;background-color:rgba(255, 255, 255, 1);box-shadow:0px 4px 41.4px 0px #00000008;text-align:center;opacity:0;visibility:hidden;transition:opacity 0.3s ease,top 0.3s ease,visibility 0.3s ease;}.euxbQf li ul a{width:150px;}.euxbQf li:hover div{bottom:-75px;height:75px;width:161px;}.euxbQf li:hover span{transform:rotate(180deg);top:3px;}.euxbQf li:hover ul{visibility:visible;top:50px;opacity:1;}.euxbQf li[data-nav-item="Solutions"] ul{width:180px;}.euxbQf li>span{display:block;position:relative;transition:transform 0.3s ease,top 0.3s ease;pointer-events:none;}}/*!sc*/
150@media (min-width: 1920px){.euxbQf{gap:60px;}.euxbQf li ul{width:182px;min-width:182px;padding:24px;gap:16px;}.euxbQf li ul:hover div{width:182px;}.euxbQf li ul a{width:158px;}}/*!sc*/
151data-styled.g442[id="NavigationListStyled-sc-6c9d03da-4"]{content:"euxbQf,"}/*!sc*/
152.kYhEBi{display:flex;flex-direction:column;gap:10px;}/*!sc*/
153.kYhEBi a:first-child{border:2px solid rgba(0,0,0,0.05);}/*!sc*/
154.kYhEBi a{display:flex;align-items:center;justify-content:center;max-width:100%;padding:8px 14px;min-height:40px;}/*!sc*/
155@media (min-width: 640px){.kYhEBi{flex-direction:row;gap:12px;}.kYhEBi a{padding:16px 0;}}/*!sc*/
156@media (min-width: 1200px){.kYhEBi{width:240px;min-width:240px;}.kYhEBi a{padding:14px 18px;max-width:fit-content;}}/*!sc*/
157@media (min-width: 1920px){.kYhEBi{gap:16px;width:264px;min-width:264px;}}/*!sc*/
158data-styled.g443[id="ButtonsStyled-sc-6c9d03da-5"]{content:"kYhEBi,"}/*!sc*/
159.dHnwAI{border:0;padding:0;background-color:transparent;cursor:pointer;width:80px;height:18px;}/*!sc*/
160.dHnwAI svg{width:100%;height:100%;}/*!sc*/
161@media (min-width: 640px){.dHnwAI{width:120px;height:27px;}}/*!sc*/
162@media (min-width: 640px){.dHnwAI{width:140px;height:27px;}}/*!sc*/
163@media (min-width: 1440px){.dHnwAI{width:140px;height:32px;}}/*!sc*/
164@media (min-width: 1920px){.dHnwAI{width:160px;height:36px;}}/*!sc*/
165data-styled.g444[id="LogoButtonStyled-sc-6c9d03da-6"]{content:"dHnwAI,"}/*!sc*/
166.bVCZWU{cursor:pointer;background-color:transparent;border:0;position:relative;}/*!sc*/
167@media (min-width: 1200px){.bVCZWU{display:none;}}/*!sc*/
168data-styled.g445[id="BurgerButtonStyled-sc-6c9d03da-7"]{content:"bVCZWU,"}/*!sc*/
169.fmTgPs{width:30px;height:16px;position:relative;display:flex;}/*!sc*/
170.fmTgPs .cross-icon{position:absolute;width:100%;height:100%;left:0;top:0;opacity:0;transition:all 0.3s ease 0.3s;display:none;}/*!sc*/
171.fmTgPs .line{position:absolute;width:100%;height:100%;left:0;transition:all 0.3s ease;display:flex;align-items:center;}/*!sc*/
172.fmTgPs .line svg{width:100%;height:3px;}/*!sc*/
173.fmTgPs .top-line{top:-4px;}/*!sc*/
174.fmTgPs .bottom-line{bottom:-6px;}/*!sc*/
175data-styled.g446[id="BurgerIconStyled-sc-6c9d03da-8"]{content:"fmTgPs,"}/*!sc*/
176.jLbqJF{display:flex;flex-direction:column;gap:40px;font-size:18px;line-height:120%;box-sizing:border-box;margin:0 auto;max-width:335px;margin-top:90px;}/*!sc*/
177@media (min-width: 640px){.jLbqJF{font-size:20px;max-width:560px;margin-top:100px;}}/*!sc*/
178@media (min-width: 1440px){.jLbqJF{font-size:18px;gap:50px;max-width:1340px;margin-top:140px;}}/*!sc*/
179@media (min-width: 1920px){.jLbqJF{font-size:20px;padding:0 150px;gap:60px;max-width:1860px;margin-top:170px;}}/*!sc*/
180data-styled.g447[id="FooterContainerStyled-sc-34a52220-0"]{content:"jLbqJF,"}/*!sc*/
181.jaxbnE{display:flex;flex-direction:column;gap:44px;}/*!sc*/
182.jaxbnE ul{list-style:none;}/*!sc*/
183@media (min-width: 1440px){.jaxbnE{flex-direction:row-reverse;justify-content:flex-end;gap:100px;}}/*!sc*/
184@media (min-width: 1920px){.jaxbnE{gap:110px;}}/*!sc*/
185data-styled.g448[id="NavigationStyled-sc-34a52220-1"]{content:"jaxbnE,"}/*!sc*/
186.jvOxlN{display:flex;flex-wrap:wrap;gap:26px 66px;line-height:120%;}/*!sc*/
187.jvOxlN li ul{margin-top:20px;color:#00000066;display:grid;grid-template-columns:repeat(2,138px);gap:20px 38px;}/*!sc*/
188@media (min-width: 640px){.jvOxlN{gap:20px 40px;}.jvOxlN li ul{grid-template-columns:repeat(3,163px);gap:16px 24px;margin-top:24px;}}/*!sc*/
189@media (min-width: 1440px){.jvOxlN{display:grid;height:260px;grid-template-rows:repeat(4,22px);grid-auto-columns:198px;grid-auto-flow:column;gap:22px;text-wrap:nowrap;}.jvOxlN .hasChildren{grid-row:2 span;}.jvOxlN .hasChildren ul{grid-template-columns:repeat(3,196px);margin-top:22px;grid-auto-rows:min-content;}}/*!sc*/
190@media (min-width: 1920px){.jvOxlN{gap:24px 20px;font-size:20px;grid-auto-columns:227px;}.jvOxlN .hasChildren ul{grid-template-columns:repeat(3,222px);}}/*!sc*/
191data-styled.g449[id="NavigationListStyled-sc-34a52220-2"]{content:"jvOxlN,"}/*!sc*/
192.gpknhS{display:flex;gap:20px 18px;flex-wrap:wrap;height:100%;}/*!sc*/
193.gpknhS li{width:158px;min-width:158px;height:24px;}/*!sc*/
194@media (max-width:355px){.gpknhS{grid-template-columns:repeat(1,1fr);gap:10px;}.gpknhS li{width:100%;max-width:100%;height:100%;}}/*!sc*/
195@media (min-width: 640px){.gpknhS{display:grid;grid-template-columns:repeat(2,227px);
195gap:24px 61px;}.gpknhS li{width:100%;max-width:100%;height:100%;}}/*!sc*/
196@media (min-width: 1440px){.gpknhS{grid-template-columns:repeat(2,198px);gap:22px 31px;grid-auto-rows:min-content;}}/*!sc*/
197@media (min-width: 1920px){.gpknhS{grid-template-columns:repeat(2,227px);gap:24px 40px;}}/*!sc*/
198data-styled.g450[id="NavigationGridStyled-sc-34a52220-3"]{content:"gpknhS,"}/*!sc*/
199.dbRXZj{width:120px;height:27px;}/*!sc*/
200.dbRXZj svg{width:100%;height:100%;}/*!sc*/
201@media (min-width: 1440px){.dbRXZj{width:140px;height:31px;}}/*!sc*/
202@media (min-width: 1920px){.dbRXZj{width:160px;height:36px;}}/*!sc*/
203data-styled.g451[id="LogoButtonStyled-sc-34a52220-4"]{content:"dbRXZj,"}/*!sc*/
204.hzJKBv{display:flex;flex-direction:column;gap:20px;margin-top:-20px;font-size:14px;}/*!sc*/
205.hzJKBv hr{color:#F4F4F4;border:1px solid;}/*!sc*/
206.hzJKBv >svg{margin:0 auto;}/*!sc*/
207.hzJKBv >div{display:flex;justify-content:space-between;align-items:center;}/*!sc*/
208.hzJKBv >div >div{display:flex;gap:10px;}/*!sc*/
209@media (max-width:355px){.hzJKBv >svg{max-width:100%;max-height:100%;}}/*!sc*/
210@media (min-width: 640px){.hzJKBv{margin-top:0;font-size:16px;}.hzJKBv >svg{width:560px;height:125px;}.hzJKBv >div >div{gap:12px;}.hzJKBv >div >div svg{width:40px;height:40px;}}/*!sc*/
211@media (min-width: 1440px){.hzJKBv{margin-top:0;font-size:18px;gap:19px;}.hzJKBv >svg{width:1340px;height:299px;}.hzJKBv hr{margin-top:-10px;}.hzJKBv >div >div{gap:12px;}.hzJKBv >div >div svg{width:44px;height:44px;}}/*!sc*/
212@media (min-width: 1920px){.hzJKBv{margin-top:0;font-size:20px;gap:30px;}.hzJKBv >svg{width:1560px;height:348px;}.hzJKBv hr{margin-top:-28px;}.hzJKBv >div >div{gap:16px;}.hzJKBv >div >div svg{width:50px;height:50px;}}/*!sc*/
213data-styled.g452[id="FooterBottomContainerStyled-sc-34a52220-5"]{content:"hzJKBv,"}/*!sc*/
214*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}/*!sc*/
215html{overflow-y:scroll;}/*!sc*/
216@supports (scrollbar-gutter:stable){html{overflow-y:auto;scrollbar-gutter:stable;}}/*!sc*/
217html,body{height:100%;font-family:'CoFo Sona',sans-serif;background-color:rgba(255, 255, 255, 1);color:#000000;}/*!sc*/
218a{text-decoration:none;color:inherit;}/*!sc*/
219button{font-family:inherit;}/*!sc*/
220data-styled.g455[id="sc-global-fpprkw1"]{content:"sc-global-fpprkw1,"}/*!sc*/
221</style>
222<link rel="preload" as="image" href="/data-quality/img_data_quality_control.png">
223<link rel="preload" as="image" href="/data-quality/img_good_response_quality.png">
224<link rel="preload" as="image" href="/data-quality/img_bad_response_quality.png">
225<link rel="preload" as="image" href="/data-quality/img_web-code.png">
226<link rel="preload" as="image" href="/data-quality/img_empathy.png">
227<link rel="preload" as="image" href="/data-quality/img_scheme-2.png">
228<link rel="preload" as="image" href="/data-quality/img_scheme.png">
229<script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":{"@id":"https://yasna.ai","name":"Home"}},{"@type":"ListItem","position":2,"name":"Ensuring Quality in AI-Driven Qualitative Research","item":{"@id":"https://yasna.ai/data-quality","name":"Ensuring Quality in AI-Driven Qualitative Research"}}]}</script>
229
230  
230<script type="module" crossorigin src="/assets/index-BLgXdHvJ.js"></script>
230
231  <link rel="stylesheet" crossorigin href="/index.css">
232</head>
233
234<body>
235    <div id="root"><main class="LayoutWrapperStyled-sc-1fc01e3d-0 ehyrpk"><header class="HeaderContainerStyled-sc-6c9d03da-0 eOfTAb"><div class="TopStyled-sc-6c9d03da-1 oFYqy"><a aria-label="Yasna - Redirect to Home page" class="LogoButtonStyled-sc-6c9d03da-6 dHnwAI" href="/" data-discover="true"><svg width="80" height="18" viewBox="0 0 80 18" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_852_288)"><path d="M8.59563 7.04066C8.12198 7.4531 7.69351 7.4531 7.47928 7.4531C6.49846 7.4531 6.49846 6.40087 6.49846 5.58328V0.677734H0V5.84269C0 9.48906 2.68741 11.1242 5.60946 11.1242C6.81471 11.1242 7.78387 10.8532 8.59417 10.3868C8.41346 12.1182 7.40641 13.3672 5.28301 13.3672C4.23078 13.3672 3.01678 13.0407 2.19773 12.5496L0.491137 15.5649C1.93977 16.6171 4.46396 17.3414 6.91819 17.3414C10.4931 17.3414 14.2328 15.7296 14.3261 12.0599L14.5592 0.679192H8.53005L8.59563 7.04357V7.04066Z" fill="black"></path><path d="M24.6221 0.433098C21.6111 0.433098 18.1936 1.57277 16.0775 3.36243L17.6237 6.37338C18.7634 5.23371 20.6347 4.42049 22.2626 4.42049C23.7797 4.42049 24.2504 5.10692 24.3962 6.16644C19.1059 6.94322 15.375 9.46303 15.375 12.9666C15.375 16.0591 18.3859 17.1988 20.9087 17.1988C22.9825 17.2571 24.6483 16.5386 25.6466 15.364L30.9704 17.3606V5.72193C30.9704 2.05954 28.2845 0.431641 24.6221 0.431641V0.433098ZM21.8035 12.0717C21.8035 11.2906 22.2742 9.6248 24.4603 8.74017V12.8602C23.8846 13.1356 23.3294 13.2916 22.8616 13.2916C21.9667 13.2916 21.8035 12.6401 21.8035 12.0703V12.0717Z" fill="black"></path><path d="M39.2056 9.39031L37.9653 7.41702C37.9653 7.41702 45.825 8.87731 46.749 5.02254C47.4121 2.22145 43.4903 0.474053 39.6238 0.0820171C34.9369 -0.400376 31.2453 1.21149 31.8356 4.50954C32.5992 8.74177 39.2056 9.38885 39.2056 9.38885V9.39031Z" fill="black"></path><path d="M39.9141 8.43945L41.1543 10.4127C41.1543 10.4127 33.2946 8.95245 32.3707 12.8072C31.7076 15.6083 35.6294 17.3557 39.4958 17.7477C44.1827 18.2301 47.8743 16.6183 47.284 13.3202C46.5204 9.08799 39.9141 8.44091 39.9141 8.44091V8.43945Z" fill="black"></path><path d="M57.8159 0.536751C55.9942 0.536751 54.7102 1.15322 53.7032 2.13404L48.375 0.466797V17.0358H54.872V4.5839C55.3296 4.20644 55.7377 4.20644 55.9475 4.20644C56.9284 4.20644 56.9284 5.25867 56.9284 6.07626V17.0605H63.4254V5.8183C63.4254 2.17193 60.738 0.536751 57.8174 0.536751H57.8159Z" fill="black"></path><path d="M80.0017 5.72193C80.0017 2.05953 77.3157 0.431641 73.6533 0.431641C70.6424 0.431641 67.2248 1.57131 65.1087 3.36098L66.655 6.37192C67.7947 5.23225 69.6659 4.41903 71.2938 4.41903C72.811 4.41903 73.2817 5.10546 73.4274 6.16498C68.1371 6.94176 64.4062 9.46157 64.4062 12.9651C64.4062 16.0577 67.4172 17.1973 69.9399 17.1973C72.0138 17.2556 73.6796 16.5372 74.6779 15.3625L80.0017 17.3591V5.72193ZM70.8348 12.0703C70.8348 11.2891 71.3055 9.62334 73.4916 8.73871V12.8587C72.9159 13.1342 72.3606 13.2901 71.8928 13.2901C70.998 13.2901 70.8348 12.6387 70.8348 12.0688V12.0703Z" fill="black"></path></g><defs><clipPath id="clip0_852_288"><rect width="80" height="18" fill="white"></rect></clipPath></defs></svg></a><button class="BurgerButtonStyled-sc-6c9d03da-7 bVCZWU"><div class="BurgerIconStyled-sc-6c9d03da-8 fmTgPs"><div class="cross-icon"><svg width="30" height="16" viewBox="0 0 28 27" fill="none" xmlns="http://www.w3.org/2000/svg" style="stroke:#00000026"><path d="M2 1.5L26 25.5M26 1.5L2 25.5" stroke="currentColor"></path></svg></div><div class="line top-line"><svg viewBox="0 0 26 2"><path d="M0,1 L30,1" stroke="black" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="line bottom-line"><svg viewBox="0 0 26 2"><path d="M0,1 L30,1" stroke="black" stroke-width="2" stroke-linecap="round"></path></svg></div></div></button></div><div class="ClosableSectionStyled-sc-6c9d03da-2 hIqDRL"><nav class="NavigationStyled-sc-6c9d03da-3 UuiwB"><ul class="NavigationListStyled-sc-6c9d03da-4 euxbQf"><li data-nav-item="Approach"><a href="/approach" target="_self" data-discover="true">Approach<!-- --> </a></li><li data-nav-item="Data quality"><a href="/data-quality" target="_self" data-discover="true">Data quality<!-- -->
235 </a></li><li data-nav-item="Solutions">Solutions<!-- --> <span><svg width="15" height="8" viewBox="0 0 13 7" fill="none" xmlns="http://www.w3.org/2000/svg" style="color:currentColor"><path d="M1.5 1L6.5 6L11.5 1" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" style="fill:none"></path></svg></span><div><ul><li><a href="/discovery" target="_self" data-discover="true">Discovery</a></li><li><a href="/refinement-testing" target="_self" data-discover="true">Refinement Testing</a></li></ul></div></li><li data-nav-item="Resources">Resources<!-- --> <span><svg width="15" height="8" viewBox="0 0 13 7" fill="none" xmlns="http://www.w3.org/2000/svg" style="color:currentColor"><path d="M1.5 1L6.5 6L11.5 1" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" style="fill:none"></path></svg></span><div><ul><li><a href="https://yasna-ai.notion.site/Yasna-Handbook-1db7aee118c44de8a3f7a067fff9034c" target="_blank">Handbook</a></li><li><a href="/all-cases" target="_self" data-discover="true">Case studies</a></li><li><a href="/all-workshops" target="_self" data-discover="true">Webinars</a></li><li><a href="/all-blog" target="_self" data-discover="true">Blog</a></li><li><a href="https://trust.yasna.ai" target="_blank">Trust Center</a></li></ul></div></li><li data-nav-item="Use case webinars"><a href="/use-case-webinars" target="_self" data-discover="true">Use case webinars<!-- --> </a></li></ul></nav><div class="ButtonsStyled-sc-6c9d03da-5 kYhEBi"><a class="Button-sc-23df4450-0 LinkAsButtonStyled-sc-433f0e11-0 idmlxU eSaPZR" href="https://app.yasna.ai/#sign-in" target="_blank">Log in</a><a class="Button-sc-23df4450-0 LinkAsButtonStyled-sc-433f0e11-0 eSrCsH eSaPZR" href="/demo" target="_self" data-discover="true">Book a demo</a></div></div></header><section class="PageContainerStyled-sc-6e78161f-0 kDbMnO"><div></div><div to="" class="ResourcesCardStyled-sc-819a48f6-1 ldLYxk"><div class="CardHeaderStyled-sc-819a48f6-2 kCgjaJ"><h1 class="StyledHeading-sc-866fcd23-0 frwUQp">Ensuring Quality in AI-Driven Qualitative Research</h1><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Human oversight, data controls, and strong moderation logic behind reliable AI qual.</p></div><img loading="lazy" src="/for-research/general/brain-search.png" class="CardImageStyled-sc-819a48f6-3 byejFk"/><div class="ArrowContainerStyled-sc-819a48f6-0 fkCZyM"><svg width="24" height="24" viewBox="0 0 26 26" fill="none" xmlns="http://www.w3.org/2000/svg" style="color:currentColor"><path d="M2.07627 1.92373L24.1734 1.74695M24.1734 1.74695L23.9966 23.844M24.1734 1.74695L2.96015 22.9602" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></div><div></div><section class="MarkdownContainerStyled-sc-6e78161f-2 jsxPlU"><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Data quality is one of the first concerns research buyers raise when they evaluate AI-moderated qualitative research. The reason is understandable: decisions depend on the quality of inputs.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">Introduction: Why quality is the key question</h2><div class="widget"><div class="RunContainerStyled-sc-8d3d41f3-0 iZNpDR"><p class="Paragraph-sc-aadb8dda-0 fsfRgn">Talk to our research experts</p><a class="RunButtonStyled-sc-8d3d41f3-1 ebdbXl" href="/demo" target="_self" data-discover="true">Book a demo</a></div></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Respondent attention is fragmented nowadays. We are not only competing with other surveys or interviews - we are competing with everything else on the screen. Respondents are less patient, less focused, and more likely to disengage than they were in traditional research settings.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">In AI-moderated research, this concern becomes even sharper: clients cannot physically see respondents in most cases, raising natural questions about bots, uncontrolled participant engagement, insufficient answer depth, and the reliability of automated moderation and research outcomes.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">At Yasna, we have been treating quality as a core design problem since our foundation in 2024. Since then, we have been continuously refining both the moderation logic and the quality-control system around it through multiple iterations, project-based testing, live experiments, and expert review.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Our goal has always been to make qualitative research fundamentally more efficient without giving up responsibility for meaning, business relevance, and research quality.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">How we define quality</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Quality means five things at once: human oversight over critical stages of the process, rigorous respondent quality control, strong moderation quality, methodology that increases relevance rather than just volume, and ongoing platform testing and updates.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">
235Here is a concise description of each of those directions.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>Human-in-the-Loop.</b> Human experts remain actively involved at all stages of the process to set direction, validate interpretations, and ensure business relevance.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>Data Quality Control.</b> We use automated and manual checks to verify respondent reliability, data completeness, and the overall fitness of the output for decision-making.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>Moderation Quality.</b> We define moderation quality as the AI moderator’s ability to probe naturally, engage respondents, stay on task, adapt to responses, and collect rich, relevant, and comparable data.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>Iterative Methodology.</b> We use staged research designs where interim findings are reviewed by humans and used to refine the next step of developing ideas and the study design.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>Continuous Updates &amp; Testing.</b> We treat quality as an ongoing discipline, with moderation logic improvements, platform testing, and validation continuously informed by real project delivery.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Each of these layers is described in more detail below.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">1. The core principle: Human-in-the-Loop</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">The foundation of our approach is Human-in-the-Loop. We use AI to accelerate the parts of qualitative research that are safe to automate, while keeping human experts actively involved throughout the process, especially at stages where the responsibility for meaning is the highest.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">A useful way to understand how responsibilities are split between AI and humans is through four levels: Data, Information, Knowledge, and Decision.</p><div style="max-width:fit-content" class="TableWrapperStyled-sc-d5f187a1-3 hckXAE"><table class="TableStyled-sc-d5f187a1-4 eQYLIu"><thead><tr class="TableRowStyled-sc-d5f187a1-7 ectKPQ"><th class="TableHeaderStyled-sc-d5f187a1-5 jwplgY">Levels of knowledge creation</th><th class="TableHeaderStyled-sc-d5f187a1-5 jwplgY">Role of AI</th><th class="TableHeaderStyled-sc-d5f187a1-5 jwplgY">Role of humans</th></tr></thead><tbody><tr class="TableRowStyled-sc-d5f187a1-7 ectKPQ"><td class="TableCellStyled-sc-d5f187a1-6 roGUN"><strong>Data</strong> — raw facts and observations without context or meaning.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Conducts interviews, captures responses, cleans data, and prepares the dataset.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Designs the research: defines objectives and tasks, writes the guide, sets quality criteria, and oversees the process.</td></tr><tr class="TableRowStyled-sc-d5f187a1-7 ectKPQ"><td class="TableCellStyled-sc-d5f187a1-6 roGUN"><strong>Information</strong> — interpreted and organized data that answers basic questions such as who, what, where, and when.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Structures responses, tags and summarizes content, and ensures comparability of results.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Sets the interpretation frame and clarifies what is truly important for the task.</td></tr><tr class="TableRowStyled-sc-d5f187a1-7 ectKPQ"><td class="TableCellStyled-sc-d5f187a1-6 roGUN"><strong>Knowledge</strong> — a structured understanding of patterns and cause-and-effect relationships that makes it possible to explain phenomena and draw grounded conclusions.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Detects patterns, builds hypotheses, connects signals, and accelerates synthesis.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Validates interpretations, creates meaning, and connects conclusions to business context.</td></tr><tr class="TableRowStyled-sc-d5f187a1-7 ectKPQ"><td class="TableCellStyled-sc-d5f187a1-6 roGUN"><strong>Decision</strong> — a conscious choice of a course of action based on knowledge, including acceptance of risk and responsibility for business consequences.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Does not make decisions, but highlights options, risks, and trade-offs to support human decision-making.</td><td class="TableCellStyled-sc-d5f187a1-6 roGUN">Makes decisions and takes responsibility for the chosen direction and its business consequences.</td></tr></tbody></table></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">AI plays a stronger role at the data and information levels. It conducts interviews, structures responses, tags and summarizes content, and supports first-pass analysis.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Humans own the higher-order layers: Knowledge and Decision. They validate interpretations, connect findings to business context, create meaning, formulate recommendations, and take responsibility for the final outcome.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">However, human involvement is not limited to these final stages. Researchers remain actively embedded throughout the project lifecycle.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">2. Data Quality Control</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">The first layer of quality assurance is data quality. It is crucial because poor traffic quality cannot be fully fixed later. This includes respondent quality, answer quality, and a combination of automated and manual review.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>As for samples</b>, we work only with trusted panel providers who already have their own quality-control procedures and reconciliation processes. Partner-side standards reduce risk at the source, while our own controls add an independent layer on top.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ"><b>At the technical level</b>, on our platform side we monitor multiple signals associated with suspicious participation. These include:</p><ul class="NonOrderedListStyled-sc-ea7334c4-1 dGAGYt"><li><p class="Paragraph-sc-aadb8dda-0 hZGusQ">bot-like behavior,</p></li><li><p class="Paragraph-sc-aadb8dda-0 hZGusQ">abnormal typing patterns,</p></li><li><p class="Paragraph-sc-aadb8dda-0 hZGusQ">copy-paste behavior instead of natural input,</p></li><li><p class="Paragraph-sc-aadb8dda-0 hZGusQ">device and environment anomalies,</p></li><li><p class="Paragraph-sc-aadb8dda-0 hZGusQ">and other technical traces.</p></li></ul><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_data_quality_control.png"/><p>This respondent was responding too fast and using other AI to answer questions. This interview has been flagged with a bad quality score and will be excluded from analysis.</p></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">No single signal is treated as absolute proof. Instead, we use a combination of indicators to estimate risk more reliably. This matters because fraud detection in modern online research is probabilistic by nature and requires a multi-signal approach.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">
235A real participant can still provide weak material. That is why we also evaluate whether answers are sufficiently full, specific, meaningful, and relevant to the research task.</p><div class="ImageGroupDataQualityStyled-sc-9d3afae6-0 gwTNRp"><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_good_response_quality.png"/><p>Good response quality. Detailed sufficient answers provided.</p></div><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_bad_response_quality.png"/><p>Bad response quality. Disengaged respondent providing vague answers. The interview was automatically flagged by the platform and then manually checked by a human expert. It did not qualify for analysis.</p></div></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Conversational interviewing is, by design, a data collection format that can improve data quality. Compared to surveys, it feels more natural, keeps respondents engaged, and helps them elaborate step by step instead of asking them to produce a fully formed detailed answer in one shot.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">3. Moderation Quality</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">The next layer of quality assurance is moderation quality: how well the interview itself is conducted. Good automated moderation means full topic coverage, adequate probing, a logical flow, sufficient answer depth, and a respondent experience that keeps people engaged rather than exhausted. This matters especially in chat-based qualitative research, where superficial answers are easy to get unless the moderator knows when to go deeper.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Our moderation system is designed to work more like a solid qualitative researcher than a rigid script. It does not simply ask questions in sequence - it checks whether the necessary information has actually been collected and continues probing when needed.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">It also uses expert-defined probing patterns developed through repeated testing to identify answers that seem acceptable on the surface but still lack clarity, depth, or specificity.</p><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_web-code.png"/><p>This is one of the probing patterns used to prompt the AutoModerator.</p></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Yasna uses human-like elements that improve cooperation and comfort: addressing respondents by name, adapting wording to what they just said, keeping probes contextual rather than generic, and maintaining a conversational tone. These details matter because they help non-cooperative or tired respondents stay engaged long enough to provide meaningful depth.</p><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_empathy.png"/><p>Yasna AI agent is turning a vague answer into a specific, sufficient answer using smart probing.</p></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Moderation quality is also secured by a multi-agent architecture of our platform. Different agents contribute to different parts of the moderation task: one focuses on the logic and flow of the interview, another supports probing behavior, another evaluates whether enough useful information has been collected, and others can monitor data-quality signals in parallel. This separation helps us balance completeness, flexibility, and respondent experience. It also creates internal control points inside the moderation process itself.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">4. Iterative methodology as a quality mechanism</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">At Yasna, we treat iterative methodology as part of quality assurance. Instead of trying to solve everything in one long linear study, we run research in several focused stages.</p><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_scheme-2.png"/><p>This is the logic behind our iterative Discovery process: after each stage, we pause to review the results together with the client and align on what should be adju
235sted before the next step.</p></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">In practice, our Discovery process works as four short, focused research projects. At the beginning, when the goal is to generate innovation opportunities, we explore the territory as broadly as possible. Within a few days, we bring back a wide range of findings and discuss them with the client, jointly identifying the most promising territories for the next stage. We then explore these selected territories in more detail, develop insights together with the client, validate them quantitatively, and add illustrative evidence that helps the business better understand consumers.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">This keeps the process controllable and learning cumulative, and shorter, focused sessions tend to produce better respondent engagement than a single 40-60 minute interview.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">5. Continuous quality assurance</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">LLMs and other platform components evolve, therefore at Yasna, moderation and analytical logic are regularly tested after model updates and internal changes. Before changes go live, they are tested by experts in test projects to ensure that new behavior improves what is needed without breaking what already works.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">This process does not stop: QA specialists and research experts are constantly monitoring moderation outcomes, and corrections are applied to both automoderation logic and analytical modules.</p><div class="ImageContainerStyled-sc-baaaf74e-0 eaAAST"><img src="/data-quality/img_scheme.png"/></div><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Larger logic updates happen at the architecture level, and smaller prompt-level and workflow improvements are introduced continuously based on ongoing testing and learning from real project delivery, especially as new edge cases or weaknesses become visible.</p><h2 class="StyledHeading-sc-866fcd23-0 dUcPsc">Conclusion</h2><p class="Paragraph-sc-aadb8dda-0 hZGusQ">AI makes qualitative research fundamentally more efficient. But this does not have to come at the expense of quality. At Yasna, quality is ensured at multiple levels: through human oversight, automated and manual respondent and data-quality controls, robust human-like moderation logic, iterative methodology, and continuous testing.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">Human experts remain a core part of the quality system. They are responsible for aligning business and research objectives, designing the right methodology, overseeing the AI agent and platform, and turning outputs into interpretation and meaningful outcomes.</p><p class="Paragraph-sc-aadb8dda-0 hZGusQ">This combination of AI efficiency and human expertise is what makes AI-powered qualitative research affordable and trustworthy so researchers can use it more often, ultimately supporting better decisions and better products.</p></section><div></div><div><div class="widget"><div class="RunContainerStyled-sc-8d3d41f3-0 iZNpDR"><p class="Paragraph-sc-aadb8dda-0 fsfRgn">Talk to our research experts</p><a class="RunButtonStyled-sc-8d3d41f3-1 ebdbXl" href="/demo" target="_self" data-discover="true">Book a demo</a></div></div></div></section><footer class="FooterContainerStyled-sc-34a52220-0 jLbqJF"><div aria-label="Yasna - Redirect to Home page" class="LogoButtonStyled-sc-34a52220-4 dbRXZj"><a href="/" target="_self" data-discover="true"><svg width="80" height="18" viewBox="0 0 80 18" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_852_288)"><path d="M8.59563 7.04066C8.12198 7.4531 7.69351 7.4531 7.47928 7.4531C6.49846 7.4531 6.49846 6.40087 6.49846 5.58328V0.677734H0V5.84269C0 9.48906 2.68741 11.1242 5.60946 11.1242C6.81471 11.1242 7.78387 10.8532 8.59417 10.3868C8.41346 12.1182 7.40641 13.3672 5.28301 13.3672C4.23078 13.3672 3.01678 13.0407 2.19773 12.5496L0.491137 15.5649C1.93977 16.6171 4.46396 17.3414 6.91819 17.3414C10.4931 17.3414 14.2328 15.7296 14.3261 12.0599L14.5592 0.679192H8.53005L8.59563 7.04357V7.04066Z" fill="black"></path><path d="M24.6221 0.433098C21.6111 0.433098 18.1936 1.57277 16.0775 3.36243L17.6237 6.37338C18.7634 5.23371 20.6347 4.42049 22.2626 4.42049C23.7797 4.42049 24.2504 5.10692 24.3962 6.16644C19.1059 6.94322 15.375 9.46303 15.375 12.9666C15.375 16.0591 18.3859 17.1988 20.9087 17.1988C22.9825 17.2571 24.6483 16.5386 25.6466 15.364L30.9704 17.3606V5.72193C30.9704 2.05954 28.2845 0.431641 24.6221 0.431641V0.433098ZM21.8035 12.0717C21.8035 11.2906 22.2742 9.6248 24.4603 8.74017V12.8602C23.8846 13.1356 23.3294 13.2916 22.8616 13.2916C21.9667 13.2916 21.8035 12.6401 21.8035 12.0703V12.0717Z" fill="black"></path><path d="M39.2056 9.39031L37.9653 7.41702C37.9653 7.41702 45.825 8.87731 46.749 5.02254C47.4121 2.22145 43.4903 0.474053 39.6238 0.0820171C34.9369 -0.400376 31.2453 1.21149 31.8356 4.50954C32.5992 8.74177 39.2056 9.38885 39.2056 9.38885V9.39031Z" fill="black"></path><path d="M39.9141 8.43945L41.1543 10.4127C41.1543 10.4127 33.2946 8.95245 32.3707 12.8072C31.7076 15.6083 35.6294 17.3557 39.4958 17.7477C44.1827 18.2301 47.8743 16.6183 47.284 13.3202C46.5204 9.08799 39.9141 8.44091 39.9141 8.44091V8.43945Z" fill="black"></path><path d="M57.8159 0.536751C55.9942 0.536751 54.7102 1.15322 53.7032 2.13404L48.375 0.466797V17.0358H54.872V4.5839C55.3296 4.20644 55.7377 4.20644 55.9475 4.20644C56.9284 4.20644 56.9284 5.25867 56.9284 6.07626V17.0605H63.4254V5.8183C63.4254 2.17193 60.738 0.536751 57.8174 0.536751H57.8159Z" fill="black"></path><path d="M80.0017 5.72193C80.0017 2.05953 77.3157 0.431641 73.6533 0.431641C70.6424 0.431641 67.2248 1.57131 65.1087 3.36098L66.655 6.37192C67.7947 5.23225 69.6659 4.41903 71.2938 4.41903C72.811 4.41903 73.2817 5.10546 73.4274 6.16498C68.1371 6.94176 64.4062 9.46157 64.4062 12.9651C64.4062 16.0577 67.4172 17.1973 69.9399 17.1973C72.0138 17.2556 73.6796 16.5372 74.6779 15.3625L80.0017 17.3591V5.72193ZM70.8348 12.0703C70.8348 11.2891 71.3055 9.62334 73.4916 8.73871V12.8587C72.9159 13.1342 72.3606 13.2901 71.8928 13.2901C70.998 13.2901 70.8348 12.6387 70.8348 12.0688V12.0703Z" fill="black"></path></g><defs><clipPath id="clip0_852_288"><rect width="80" height="18" fill="white"></rect></clipPath></defs></svg></a></div><nav class="NavigationStyled-sc-34a52220-1 jaxbnE"><ul class="NavigationListStyled-sc-34a52220-2 jvOxlN"><li class=""><a href="/approach" target="_self" data-discover="true">Approach</a></li><li class=""><a href="/data-quality" target="_self" data-discover="true">Data quality</a></li><li class=""><a href="/use-case-webinars" target="_self" data-discover="true">Use case webinars</a></li><li class="hasChildren">Solutions<ul><li><a href="/discovery" target="_self" data-discover="true">Discovery</a></li><li><a href="/refinement-testing" target="_self" data-discover="true">Refinement Testing</a></li></ul></li><li class="hasChildren">
235Resources<ul><li><a href="https://yasna-ai.notion.site/Yasna-Handbook-1db7aee118c44de8a3f7a067fff9034c" target="_blank">Handbook</a></li><li><a href="/all-cases" target="_self" data-discover="true">Case studies</a></li><li><a href="/all-workshops" target="_self" data-discover="true">Webinars</a></li><li><a href="/all-blog" target="_self" data-discover="true">Blog</a></li><li><a href="https://trust.yasna.ai" target="_blank">Trust Center</a></li></ul></li></ul><ul class="NavigationGridStyled-sc-34a52220-3 gpknhS"><li><a href="/privacy" target="_self" data-discover="true">Privacy Notice</a></li><li><a href="/cookie" target="_self" data-discover="true">Cookies Policy</a></li><li><a href="/fair-use-policy" target="_self" data-discover="true">Fair use Policy</a></li><li><a href="/terms-of-service" target="_self" data-discover="true">Terms of Service</a></li><li><a href="/faqs" target="_self" data-discover="true">FAQs</a></li></ul></nav><div class="FooterBottomContainerStyled-sc-34a52220-5 hzJKBv"><svg width="335" height="76" viewBox="0 0 335 76" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_580_7903)"><path d="M167.151 36.3018C167.546 36.3413 194.834 39.1401 198.009 56.7344C200.48 70.5447 185.022 77.2944 165.396 75.2744C149.205 73.6328 132.782 66.3154 135.559 54.5859C139.428 38.4441 172.341 44.5586 172.341 44.5586L167.151 36.3018ZM103.089 2.76076C118.425 2.76076 129.673 9.5778 129.673 24.9141V73.6514L107.38 65.2901C103.199 70.2089 96.2233 73.2178 87.5391 72.9736C76.9752 72.9735 64.3672 68.2009 64.3672 55.251C64.3672 40.5799 79.9905 30.0282 102.144 26.7754C101.533 22.3387 99.5619 19.4639 93.209 19.4639C86.3924 19.4639 78.5566 22.8695 73.7842 27.6416L67.3086 15.0332C76.1697 7.53917 90.4807 2.76674 103.089 2.76661V2.76076ZM308.401 2.76076C323.738 2.76076 334.985 9.5778 334.985 24.9141V73.6445L312.692 65.2842C308.512 70.203 301.536 73.2119 292.852 72.9678C282.288 72.9677 269.68 68.1949 269.68 55.2451C269.68 40.574 285.303 30.0223 307.456 26.7695C306.846 22.3328 304.874 19.458 298.521 19.458C291.705 19.458 283.869 22.8635 279.097 27.6358L272.621 15.0274C281.482 7.53325 295.793 2.76087 308.401 2.76076ZM27.1963 24.336C27.1963 27.7595 27.1968 32.1649 31.3037 32.1651C32.2008 32.1651 33.9952 32.1655 35.9785 30.4385L35.7041 3.79982H60.9512L59.9746 51.4561C59.584 66.8229 43.9242 73.5733 28.9541 73.5733C18.6772 73.5732 8.10717 70.5399 2.04102 66.1338L9.1875 53.5068C12.6173 55.5635 17.7013 56.9307 22.1074 56.9307C30.9989 56.9305 35.2159 51.7002 35.9727 44.4502C32.5795 46.4031 28.5206 47.5381 23.4736 47.5381C11.2377 47.538 -0.0156075 40.6909 -0.015625 25.4219V3.79396H27.1963V24.336ZM224.874 9.88771C229.091 5.78054 234.468 3.19923 242.097 3.19923H242.103C254.332 3.19927 265.586 10.0464 265.586 25.3154V72.3926H238.38V26.3955C238.38 22.9719 238.38 18.5654 234.272 18.5654C233.394 18.5654 231.685 18.5659 229.769 20.1465V72.2891H202.562V2.90626L224.874 9.88771ZM102.412 37.5527C93.2579 41.2571 91.2861 48.2328 91.2861 51.5039L91.2949 51.9483C91.3837 54.2141 92.2041 56.6121 95.7168 56.6123C97.6758 56.6123 100.002 55.9591 102.412 54.8057V37.5527ZM307.725 37.5469C298.57 41.2513 296.599 48.227 296.599 51.4981L296.607 51.9424C296.696 54.2082 297.517 56.6053 301.029 56.6055C302.988 56.6055 305.314 55.9532 307.725 54.7998V37.5469ZM164.173 40.2695V40.2754L164.168 40.2686C164.171 40.2689 164.173 40.2695 164.173 40.2695ZM133.311 19.8369C130.839 6.02667 146.298 -0.722965 165.924 1.29689C182.115 2.93854 198.537 10.2558 195.761 21.9854C191.898 38.1011 159.086 32.0324 158.979 32.0127L164.168 40.2686C163.751 40.2267 136.484 37.4237 133.311 19.8369ZM167.151 36.3018C167.149 36.3016 167.148 36.3018 167.147 36.3018V36.2959L167.151 36.3018Z" fill="url(#paint0_linear_580_7903)"></path></g><defs><linearGradient id="paint0_linear_580_7903" x1="302.332" y1="2.76093" x2="302.332" y2="73.6449" gradientUnits="userSpaceOnUse"><stop stop-color="#F4F4F4"></stop><stop offset="1" stop-color="white"></stop></linearGradient><clipPath id="clip0_580_7903"><rect width="335" height="74.6736" fill="white" transform="translate(0 0.951172)"></rect></clipPath></defs></svg><hr/><div><span>2026 © Yasna AI s.r.o.</span><div><a aria-label="Youtube.com - Redirect to YasnaAI youtube channel" href="https://www.youtube.com/@yasna_ai" target="_blank"><svg width="32" height="33" viewBox="0 0 32 33" fill="none" xmlns="http://www.w3.org/2000/svg"><rect y="0.874023" width="32" height="32" rx="16" fill="black"></rect><g clip-path="url(#clip0_580_7894)"><path d="M24.2606 11.651C23.6137 10.882 22.4195 10.5684 20.1386 10.5684H11.8593C9.5263 10.5684 8.31179 10.9022 7.66736 11.7209C7.03906 12.5191 7.03906 13.6952 7.03906 15.3229V18.4253C7.03906 21.5787 7.78453 23.1798 11.8593 23.1798H20.1387C22.1166 23.1798 23.2126 22.903 23.9217 22.2244C24.6488 21.5285 24.9591 20.3923 24.9591 18.4253V15.3229C24.9591 13.6063 24.9104 12.4233 24.2606 11.651ZM18.5438 17.3024L14.7841 19.2673C14.696 19.3134 14.5975 19.336 14.4981 19.3329C14.3988 19.3298 14.3019 19.3011 14.2168 19.2496C14.1318 19.198 14.0614 19.1255 14.0127 19.0388C13.9639 18.9522 13.9383 18.8544 13.9383 18.755V14.8378C13.9383 14.7385 13.9639 14.6409 14.0126 14.5543C14.0613 14.4678 14.1314 14.3953 14.2163 14.3437C14.3011 14.2922 14.3978 14.2634 14.4971 14.2601C14.5963 14.2567 14.6947 14.279 14.7828 14.3248L18.5424 16.277C18.6363 16.3258 18.7149 16.3993 18.7699 16.4896C18.8248 16.5799 18.854 16.6836 18.8541 16.7893C18.8543 16.895 18.8254 16.9988 18.7707 17.0893C18.716 17.1797 18.6375 17.2534 18.5438 17.3024Z" fill="white"></path></g><defs><clipPath id="clip0_580_7894"><rect width="17.92" height="17.92" fill="white" transform="translate(7.03906 7.91406)"></rect></clipPath></defs></svg></a><a aria-label="Linkedin.com - Redirect to YasnaAI Linkedin Profile" href="https://www.linkedin.com/company/yasna-ai/" target="_blank"><svg width="32" height="33" viewBox="0 0 32 33" fill="none" xmlns="http://www.w3.org/2000/svg"><rect y="0.874023" width="32" height="32" rx="16" fill="black"></rect><g clip-path="url(#clip0_580_7898)"><path d="M10.8071 8.56641C9.78687 8.56641 8.9611 9.39366 8.96094 10.4116C8.96094 11.4304 9.78671 12.2575 10.8072 12.2575C11.825 12.2575 12.6519 11.4304 12.6519 10.4116C12.6519 9.3935 11.8248 8.56641 10.8071 8.56641ZM9.21479 13.6577H12.3982V23.9H9.21479V13.6577ZM20.5024 13.403C18.9539 13.403 17.9155 14.252 17.4905 15.0572H17.4479V13.6577H14.3945V23.8998H17.5751V18.833C17.5751 17.4972 17.8295 16.2033 19.4857 16.2033C21.118 16.2033 21.1398 17.7311 21.1398 18.9186V23.8997H24.3209V18.2819C24.3209 15.5243 23.7259 13.403 20.5024 13.403Z" fill="white"></path></g><defs><clipPath id="clip0_580_7898"><rect width="15.36" height="15.36" fill="white" transform="translate(8.96094 8.55371)"></rect></clipPath></defs></svg></a></div></div></div></footer></main>
235<script>window.__staticRouterHydrationData = JSON.parse("{\"loaderData\":{},\"actionData\":null,\"errors\":null}");</script>
235</div>
236</body>
237
238</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.