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href="https://www.kloos.at/team/"><span>Team</span></a> 205</li> 206<li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-8055"> 207<a target="" href="https://www.kloos.at/blog/"><span>Blog</span></a> 208</li> 209<li class=" menu-item menu-item-type-post_type menu-item-object-page menu-item-8056"> 210<a target="" href="https://www.kloos.at/kontakt/"><span>Kontakt</span></a> 211</li> 212</ul> 213</div> 214</div> 215</div> 216</div> 217</div> 218<style> 219.main-menu > .menu-items > .menu-item.menu-item-has-children > a:after { 220content: url('https://www.kloos.at/wp-content/uploads/menu-arrow-down-white.svg'); 221height: 1em; 222width: 0.75em; 223display: inline-block; 224padding-left: 0.5em; 225} 226.main-menu > .menu-items > .menu-item.menu-item-has-children > a:hover:after { 227content: url('https://www.kloos.at/wp-content/uploads/menu-arrow-down-yellow.svg'); 228} 229</style><header> 230<div class="pe header"> 231<div class="pe-ow header-ow"> 232<div class="header-iw"> 233<div class="header-logo"> 234<a href="https://www.kloos.at"> 235<img loading="lazy" alt =".kloos - Digital Marketing & SEO Agentur" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos.svg" /> 236</a> 237</div> 238<div class="main-menu-button main-menu-button-style-black"> 239<div class="main-menu-button-ow"> 240<div class="main-menu-button-iw"> 241<div class="main-menu-button-flexed-content"> 242<div class="main-menu-icon"> 243</div> 244<div class="main-menu-label"> 245Leistungen 246</div> 247</div> 248</div> 249</div> 250</div> 251</div> 252</div> 253</div> 254</header> 255<section id="content" role="main" class="content content-wrapper"> 256<div class="content-ow"> 257<div class="content-iw"> 258<div class="pe page-hero-leistungen"> 259<div class="pe-ow page-hero-leistungen-ow"> 260<div class="pe-iw page-hero-leistungen-iw"> 261<div class="page-hero-heading-with-goals"> 262<div class="page-hero-heading"> 263<h1 class="heading ">SEA Agentur â<br> Google Ads</h1> 264</div> 265<div class="hero-goals"> 266<div 267class="hero-goals-box bg-color-yellow font-color-black"> 268<p>Werbung, die gesehen wird.</p> 269<p>Von den richtigen Personen.</p> 270<p>Im richtigen Moment. </p> 271</div> 272</div> 273</div> 274<div class="hero-image-ow"> 275<div class="hero-image-iw"> 276<div class="hero-text"> 277<blockquote class="hero-quote-blockquote"> 278Mit SEA erreichen Sie potenzielle Kunden schnell, gezielt und effektiv. 279</blockquote> 280<div class="hero-image" style="" data-responsive-background-image> 281<img class="responsive-background-image" src="https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc.jpg" srcset="https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc.jpg 1880w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-300x135.jpg 300w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-1024x461.jpg 1024w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-768x346.jpg 768w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-1
281536x692.jpg 1536w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-1280x577.jpg 1280w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-320x144.jpg 320w, https://www.kloos.at/wp-content/uploads/hero-leistungen-ppc-150x68.jpg 150w" sizes="(max-width: 1880px) 100vw, 1880px"> 282</div> 283<cite class="hero-quote-source-wrapper"> 284<span class="hero-quote-source"><span class="dash">- </span>Mag. Andrea Hofmaier.</span> 285<span class="hero-quote-source-note">Head of Google Ads</span> 286</cite> 287<div class="cta-button-wrapper"> 288<a class="cta-button" href="https://www.kloos.at/kontakt/"> 289<span class="caption">Jetzt kontaktieren</span> 290<img loading="lazy" class="arrow" src="https://www.kloos.at/wp-content/uploads/2020/09/cta-arrow-1.svg" alt=""/> 291</a> 292</div> 293</div> 294</div> 295<div class="body-text-wrapper"> 296<div class="body-text"><p>Ãber bezahlte Werbung auf Google, Bannerschaltung im Google Ads Display Netzwerk und mit Video Ads auf YouTube erreichen Sie Menschen schnell, gezielt und effektiv.</p> 297<p>Wir erstellen individuelle Strategien, um Ihre bezahlten Anzeigen (Paid Ads) als hilfreiche Information und nicht als lästige Werbung zu platzieren. Am Ende bekommen Sie Klicks von genau jenen Menschen, die ein echtes Interesse an Ihrem Angebot haben.</p> 298<p>Als zertifizierte Google Ads Agentur in Wien investieren wir Ihr Budget verantwortungsvoll und gewinnorientiert.</p> 299</div> 300</div> 301</div> 302</div> 303</div> 304</div> 305<div class="pe call-to-action-contact"> 306<div class="pe-ow call-to-action-contact-ow"> 307<div class="pe-iw call-to-action-contact-iw"> 308<div class="pe-level-header-abs-wrap"> 309<div class="pe-level-header"> 310<div class="pe-level-header-ow"> 311<div class="pe-level-header-iw"> 312<div class="logo showing"> 313<a href="https://www.kloos.at"> 314<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 315</a> 316</div> 317<div class="main-menu-button main-menu-button-style-white"> 318<div class="main-menu-button-ow"> 319<div class="main-menu-button-iw"> 320<div class="main-menu-button-flexed-content"> 321<div class="main-menu-icon"> 322</div> 323<div class="main-menu-label"> 324Leistungen 325</div> 326</div> 327</div> 328</div> 329</div> </div> 330</div> 331</div> 332</div> <div class="flexed-content "> 333<div class="image-and-text"> 334<div class="text-with-icon"> 335<img loading="lazy" class="icon" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg" alt="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg"/> 336<h2 class="heading">Erzählen Sie uns von Ihrem Projekt</h2> 337</div> 338</div> 339<a class="link-to-post" href="https://www.kloos.at/kontakt/"> 340<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_arrow.svg"/> 341</a> 342</div> 343</div> 344</div> 345</div> 346<div class="pe rich-content"> 347<div class="pe-ow rich-content-ow"> 348<div class="pe-iw rich-content-iw"> 349<div class="html-block-content-wrapper style-body-text"> 350<div class="html-block-content-area"> 351<div class="html-block-heading"> 352<h2 class="heading ">Einige Referenzen aus dem Bereich SEA / Google Ads</h2> 353</div> 354</div> 355</div> 356<div class="html-block-content-wrapper style-body-text "> 357<div class="html-block-content-area"> 358<div class="html-block-content"> 359</div> 360</div> 361</div> 362<div class="above-page-element-padding"></div> 363<div class="pe references-logos-listing "> 364<div class="pe-ow references-logos-listing-ow"> 365<div class="pe-iw references-logos-listing-iw"> 366<div class="reference-logo"> 367<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/greenpeace-logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/greenpeace-logo.jpg 300w, https://www.kloos.at/wp-content/uploads/greenpeace-logo-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px"/> 368</div> 369<div class="reference-logo"> 370<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/Coface-logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/Coface-logo.jpg 300w, https://www.kloos.at/wp-content/uploads/Coface-logo-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px"/> 371</div> 372<div class="reference-logo"> 373<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/arval_Logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/arval_Logo.jpg 300w, https://www.kloos.at/wp-content/uploads/arval_Logo-150x150.jpg 150w" sizes="(max-width: 300px) 100v
373w, 300px"/> 374</div> 375<div class="reference-logo"> 376<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/energy-hero-logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/energy-hero-logo.jpg 300w, https://www.kloos.at/wp-content/uploads/energy-hero-logo-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px"/> 377</div> 378<div class="reference-logo"> 379<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/rockwool-logo.png" alt="" srcset="https://www.kloos.at/wp-content/uploads/rockwool-logo.png 300w, https://www.kloos.at/wp-content/uploads/rockwool-logo-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px"/> 380</div> 381<div class="reference-logo"> 382<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/alicat-logo.png" alt="" srcset="https://www.kloos.at/wp-content/uploads/alicat-logo.png 300w, https://www.kloos.at/wp-content/uploads/alicat-logo-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px"/> 383</div> 384<div class="reference-logo"> 385<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/tangible-logo.png" alt="" srcset="https://www.kloos.at/wp-content/uploads/tangible-logo.png 300w, https://www.kloos.at/wp-content/uploads/tangible-logo-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px"/> 386</div> 387<div class="reference-logo"> 388<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/wiesmayr_Logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/wiesmayr_Logo.jpg 300w, https://www.kloos.at/wp-content/uploads/wiesmayr_Logo-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px"/> 389</div> 390<div class="reference-logo"> 391<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/wegrostek-logo.png" alt="" srcset="https://www.kloos.at/wp-content/uploads/wegrostek-logo.png 300w, https://www.kloos.at/wp-content/uploads/wegrostek-logo-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px"/> 392</div> 393<div class="reference-logo"> 394<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/vhs_wien_Logo.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/vhs_wien_Logo.jpg 300w, https://www.kloos.at/wp-content/uploads/vhs_wien_Logo-150x150.jpg 150w" sizes="(max-width: 300px) 100vw, 300px"/> 395</div> 396<div class="reference-logo"></div> 397<div class="reference-logo"></div> 398<div class="reference-logo"></div> 399<div class="reference-logo"></div> 400</div> 401</div> 402</div> 403<div class="below-page-element-padding"></div> 404<div class="above-page-element-padding"></div> 405<div class="pe quote"> 406<div class="pe-level-header-abs-wrap"> 407<div class="pe-level-header"> 408<div class="pe-level-header-ow"> 409<div class="pe-level-header-iw"> 410<div class="logo showing"> 411<a href="https://www.kloos.at"> 412<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 413</a> 414</div> 415<div class="main-menu-button main-menu-button-style-white"> 416<div class="main-menu-button-ow"> 417<div class="main-menu-button-iw"> 418<div class="main-menu-button-flexed-content"> 419<div class="main-menu-icon"> 420</div> 421<div class="main-menu-label"> 422Leistungen 423</div> 424</div> 425</div> 426</div> 427</div> </div> 428</div> 429</div> 430</div> 431<div class="pe-ow quote-ow"> 432<div class="pe-iw quote-iw"> 433<div class="quote-text"> 434<p>Der Google Ads Workshop hat uns klare, konstruktive und vor allem umsetzbare MaÃnahmen gegeben, wie wir unsere Ads Kampagnen optimieren können. GroÃartige Leistung!</p> 435</div> 436<div class="quote-source"> 437<p>Tina Johansen<br /> 438NAGRA Kudelski</p> 439</div> 440</div> 441</div> 442</div> 443<div class="below-page-element-padding"></div> 444<div class="html-block-content-wrapper style-grey-box use-note-box"> 445<div class="html-block-content-area"> 446<div class="html-block-content"> 447<ul> 448<li><a href="#was-ist-google-ads">Was ist Google Ads & SEA</a></li> 449<li><a href="#der-ablauf">Der Ablauf eines Google Ads Projekts</a> 450<ul> 451<li><a href="#der-plan-die-keyword-strategie">Der Plan: Die Keywords Strategie</a></li> 452<li><a href="#Kampagnensetup">Kampagnensetup</a></li> 453<li><a href="#text-anzeige-in-der-suche">Die Text-Anzeige in der Suche</a></li> 454<li><a href="#weitere-anzeigenformate">Weitere Anzeigenformate</a></li> 455<li><a href="#targeting">Das Targeting</a></li> 456</ul> 457</li> 458<li><a href="#strategische-fragen">Strategische Fragen</a></li> 459<li><a href="#unser-angebot-fuer-google-ads">Google Ads Angebote & Preise</a></li> 460<li><a href="#branchen-erfahrung">Branchen, in denen wir Erfahrung haben</a></li> 461</ul> 462</div> 463</div> 464</div> 465<div class="anchor-id" id="was-ist-google-ads" data-name="was-ist-google-ads"/></div> 466<div class="html-block-content-wrapper style-body-text"> 467<div class="html-block-content-area"> 468<div class="html-block-heading"> 469<h2 class="heading ">Was ist Google Ads & SEA?</h2> 470</div> 471</div> 472</div> 473<div class="html-block-content-wrapper style-body-text use-note-box"> 474<div class="html-block-content-area"> 475<div class="html-block-content"> 476<p>Im deutschen Sprachraum wird SEA (Search Engine Advertising) meist als Synonym für Google Ads (das bis Mitte 2018 âGoogle AdWordsâ hieÃ) verwendet. In anderen Ländern, wo Google nicht nahezu 95% Marktanteil hat, spielen auch andere PPC (Pay per Click)-Anbieter, wie Bing Ads, eine wichtige Rolle.</p> 477<p><strong>Anzeigen auf Suchergebnissen, im Display-Netzwerk & anderswo</strong><br /> 478Ãber das Suchnetzwerk liefern Sie Ihre Anzeigen direkt auf den Suchergebnisseiten von Google und Partner-Suchmaschinen aus. Die Steuerung funktioniert über Keywords. Wenn ein potenzieller Kunde eine relevante Suchphrase bei Google eingibt, können Sie ihm oder ihr dort Ihre Anzeige präsentieren.<br /> 479<strong>Mit einer guten Keyword-Strategie und optimal strukturierten Kampagnen ist diese Werbemöglichkeit eine der besten, die uns heute zur Verfügung steht.</strong> Der User wird nicht berieselt oder sieht unerwünschte Werbung. Er drückt aktiv einen Wunsch aus â und Sie erfüllen diesen Wunsch. Ihre Anzeige ist keine lästige Werbung, sondern hilft dem User, an sein Ziel zu gelangen. Die Conversion-Rate, oder Abschlussrate, die man mit gezielten Google Ads Anzeigen erreichen kann, ist dadurch enorm hoch.<br /> 480Ãber Google Ads können Sie aber nicht nur in den Suchergebnissen Anzeigen schalten, sondern auch auf anderen Websiten, Blogs & Apps. Google liefert Bild-, Video- und Textanzeigen auf über 2 Millionen Websites und in mehr als 650.000 Apps aus.</p> 481<p>Mit klassischer Bannerwerbung erreichen Sie Leute, die nicht aktiv nac
481h Ihnen suchen, oder noch gar nicht wissen, dass es Ihr Produkt oder Ihre Dienstleistung gibt. Dieser Kanal eignet sich besonders gut dafür, einen starken Branding-Effekt zu erzielen.</p> 482<p>Google Ads können in sehr vielen Bereichen gewinnbringend eingesetzt werden. <strong>Ãber Such-Anzeigen, Banner-Ads oder Shopping-Anzeigen bringen Sie Ihr Angebot schnell und effektiv direkt an Ihre potenziellen Kunden.</strong> Dabei haben Sie volle Kontrolle darüber, für wen, wann und wo Ihre Anzeigen ausgespielt werden. â¨Bei qualifizierteren Leads, also für Leute, die sich am Ende des Entscheidungsprozesses befinden, können Sie Ihre Gebote erhöhen und damit eine bessere Platzierung und Frequenz erreichen. Bei eher informativen Suchen, die früher im Entscheidungsprozess stattfinden, können Sie mit niedrigen Geboten Budget einsparen und trotzdem genügend Reichweite erzielen.</p> 483</div> 484<div class="note-box style-blue-box position-top"> 485<div class="note-box-content"> 486<div class="pe-level-header-wrapper"> 487<div class="pe-level-header-abs-wrap"> 488<div class="pe-level-header"> 489<div class="pe-level-header-ow"> 490<div class="pe-level-header-iw"> 491<div class="logo showing"> 492<a href="https://www.kloos.at"> 493<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 494</a> 495</div> 496<div class="main-menu-button main-menu-button-style-white"> 497<div class="main-menu-button-ow"> 498<div class="main-menu-button-iw"> 499<div class="main-menu-button-flexed-content"> 500<div class="main-menu-icon"> 501</div> 502<div class="main-menu-label"> 503Leistungen 504</div> 505</div> 506</div> 507</div> 508</div> </div> 509</div> 510</div> 511</div> </div> 512<div class="heading">Die Strategie</div> 513<div class="note-text">Ihre Anzeige ist keine lästige Werbung, sondern hilft dem User, an sein Ziel zu gelangen.</div> 514</div> 515</div> 516</div> 517</div> 518<div class="above-page-element-padding"></div> 519<div class="pe call-to-action-product-teaser"> 520<div class="pe-ow call-to-action-product-teaser-ow"> 521<div class="pe-iw call-to-action-product-teaser-iw"> 522<div class="flexed-content-wrapper"> 523<div class="flexed-content-area"> 524<div class="pe-level-header-abs-wrap"> 525<div class="pe-level-header"> 526<div class="pe-level-header-ow"> 527<div class="pe-level-header-iw"> 528<div class="logo showing"> 529<a href="https://www.kloos.at"> 530<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 531</a> 532</div> 533<div class="main-menu-button main-menu-button-style-white"> 534<div class="main-menu-button-ow"> 535<div class="main-menu-button-iw"> 536<div class="main-menu-button-flexed-content"> 537<div class="main-menu-icon"> 538</div> 539<div class="main-menu-label"> 540Leistungen 541</div> 542</div> 543</div> 544</div> 545</div> </div> 546</div> 547</div> 548</div> 549<div class="flexed-content"> 550<div class="text-part"> 551<h2 class="heading">Die klare Einführung in Google Ads</h2> 552<div class="body-text">In diesem Buch lernen Sie alle wichtigen Grundlagen zur Werbung mit Google Ads, sowie einige fortgeschrittene Tipps und Tricks. </div> 553<img loading="lazy" class="image" src="https://www.kloos.at/wp-content/uploads/ads-ebook.jpg" alt="" srcset="https://www.kloos.at/wp-content/uploads/ads-ebook.jpg 400w, https://www.kloos.at/wp-content/uploads/ads-ebook-233x300.jpg 233w, https://www.kloos.at/wp-content/uploads/ads-ebook-320x412.jpg 320w, https://www.kloos.at/wp-content/uploads/ads-ebook-150x193.jpg 150w" sizes="(max-width: 400px) 100vw, 400px"/> 554<div class="cta-button-wrapper"> 555<a class="cta-button" href="https://www.kloos.at/google-ads-buch/"> 556<span class="caption">Gratis download</span> 557<img loading="lazy" class="arrow" src="https://www.kloos.at/wp-content/uploads/2020/09/cta-arrow-1.svg" alt=""/> 558</a> 559</div> 560</div> 561<div class="image-part"> 562</div> 563</div> 564</div> 565</div> 566</div> 567</div> 568</div> 569<div class="below-page-element-padding"></div> 570<div class="anchor-id" id="der-ablauf" data-name="der-ablauf"/></div> 571<div class="html-block-content-wrapper style-body-text"> 572<div class="html-block-content-area"> 573<div class="html-block-heading"> 574<h2 class="heading ">Google Ads Agentur - der Projektablauf</h2> 575</div> 576</div> 577</div> 578<div class="html-block-content-wrapper style-body-text use-note-box"> 579<div class="html-block-content-area"> 580<div class="html-block-content"> 581<p>Im ersten Schritt definieren wir Ihre Ziele und die Ressourcen, die Ihnen zur Verfügung stehen. Wir entscheiden, wie wir Ihnen den gröÃten Mehrwert bieten können. <strong>Unsere Expertise können Sie einsetzen für:</strong></p> 582<ul> 583<li><strong>Einmalige Analyse</strong> Ihres Google Ads Kontos und Erstellung eines MaÃnahmenkatalogs.</li> 584<li><strong>Consulting & Schulungen</strong> für Ihr Team, damit Sie Ihre Kampagnen inhouse besser betreuen können.</li> 585<li><strong>Laufende Betreuung &
585 Optimierung</strong> Ihrer Kampagnen. Hier übernehmen wir als Agentur alle laufenden Tätigkeiten in Zusammenhang mit Ihrem Google Ads Konto. Auch die Verantwortung für den Erfolg.</li> 586</ul> 587<p>Bezahlte Anzeigen haben einen enormen Vorteil gegenüber anderen Online Marketing-Kanälen: Sie wissen genau, was Sie hineinstecken und was Sie dafür herausbekommen. Als zertifizierte Google Ads Agentur unterstützen wir Sie dabei, Ihre Investition so gewinnbringend wie möglich zu machen.</p> 588</div> 589<div class="note-box style-blue-box position-top"> 590<div class="note-box-content"> 591<div class="pe-level-header-wrapper"> 592<div class="pe-level-header-abs-wrap"> 593<div class="pe-level-header"> 594<div class="pe-level-header-ow"> 595<div class="pe-level-header-iw"> 596<div class="logo showing"> 597<a href="https://www.kloos.at"> 598<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 599</a> 600</div> 601<div class="main-menu-button main-menu-button-style-white"> 602<div class="main-menu-button-ow"> 603<div class="main-menu-button-iw"> 604<div class="main-menu-button-flexed-content"> 605<div class="main-menu-icon"> 606</div> 607<div class="main-menu-label"> 608Leistungen 609</div> 610</div> 611</div> 612</div> 613</div> </div> 614</div> 615</div> 616</div> </div> 617<div class="heading">Ihr Vorteil</div> 618<div class="note-text">Sie wissen genau, was Sie hineinstecken und was Sie dafür herausbekommen. </div> 619</div> 620</div> 621</div> 622</div> 623<div class="anchor-id" id="der-plan-die-keyword-strategie" data-name="der-plan-die-keyword-strategie"/></div> 624<div class="html-block-content-wrapper style-body-text"> 625<div class="html-block-content-area"> 626<div class="html-block-heading"> 627<h2 class="heading ">Der Plan: Die Keyword-Strategie</h2> 628</div> 629</div> 630</div> 631<div class="html-block-content-wrapper style-body-text "> 632<div class="html-block-content-area"> 633<div class="html-block-content"> 634<p>Bei Google Ads ist eine genaue Definition der Zielgruppe und der Keywords noch wichtiger als bei SEO. Sie bezahlen für jeden einzelnen Klick. Hier wollen Sie, dass jeder Klick zählt.</p> 635<p>Wir recherchieren, nach welchen Keywords Ihre Zielgruppe überhaupt sucht, welche Intention sich dahinter verbirgt und wie hoch der Wettbewerb für diese Suchbegriffe ist.<br /> 636In der Strategie definieren wir, für welche Suchanfragen Ihre Ads erscheinen, welche Anzeigen die User ausgespielt bekommen und auf welche Landing Pages User nach einem Klick geleitet werden sollen.</p> 637</div> 638</div> 639</div> 640<div class="anchor-id" id="kampagnensetup" data-name="kampagnensetup"/></div> 641<div class="html-block-content-wrapper style-body-text"> 642<div class="html-block-content-area"> 643<div class="html-block-heading"> 644<h2 class="heading ">Kampagnensetup</h2> 645</div> 646</div> 647</div> 648<div class="html-block-content-wrapper style-body-text use-note-box"> 649<div class="html-block-content-area"> 650<div class="html-block-content"> 651<p>Ein gut strukturiertes Google Ads Konto ist die Basis für den Erfolg. Die Kampagnenstruktur ergibt sich aus der Keyword-Strategie und ermöglicht uns eine genaue Kostenkontrolle, eine gezielte Ausrichtung und die Auslieferung höchst relevanter Anzeigentexte. â¨Wir planen und strukturieren Google Ads-Kampagnen so, dass sie auf einen maximalen ROI (Return on Investment) ausgelegt sind.</p> 652<p><strong>In jedem Google Ads-Konto gibt es drei Ebenen:</strong></p> 653<ul> 654<li><strong>Konto</strong></li> 655<li><strong>Kampagnen</strong></li> 656<li><strong>Anzeigengruppen</strong></li> 657</ul> 658<p>In den Anzeigengruppen steckt das wahre Potenzial. Je detaillierter man hier arbeitet, desto mehr Relevanz kann man mit den Anzeigen erreichen. So können Sie dem User genau das Produkt zeigen, nach dem er gesucht hat. Sie haben die beste Antwort auf die an Google gestellte Frage. Sowohl Google als auch die User werden Sie dafür belohnen.</p> 659<p>Wir optimieren alle zur Verfügung stehenden Faktoren wie Gebotsstrategien, Zeitpläne, geographische Ausrichtung, Fokus auf Mobile oder Desktop, Positionen und Ausrichtung nach weiteren externen Faktoren.</p> 660<p>Beim Setup und der Optimierung Ihres Kontos legen wir ein <strong>besonderes Augenmerk auf den Qualitätsfaktor Ihrer Anzeigen.</strong> Dieser bestimmt, wie viel Sie pro Klick für eine bestimmte Position zahlen müssen.</p> 661</div> 662<div class="note-box style-quote position-top"> 663<div class="note-box-content"> 664<div class="note-text">Je besser die Struktur Ihrer Kampagnen, desto gezielter erreichen Sie Ihre Zielgruppe.</div> 665</div> 666</div> 667</div> 668</div> 669<div class="above-page-element-padding"></div> 670<div class="pe call-to-action-contact"> 671<div class="pe-ow call-to-action-contact-ow"> 672<div class="pe-iw call-to-action-contact-iw"> 673<div class="pe-level-header-abs-wrap"> 674<div class="pe-level-header"> 675<div class="pe-level-header-ow"> 676<div class="pe-level-header-iw"> 677<div class="logo showing"> 678<a href="https://www.kloos.at"> 679<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 680</a> 681</div> 682<div class="main-menu-button main-menu-button-style-white"> 683<div class="main-menu-button-ow"> 684<div class="main-menu-button-iw"> 685<div class="main-menu-button-flexed-content"> 686<div class="main-menu-icon"> 687</div> 688<div class="main-menu-label"> 689Leistungen 690</div> 691</div> 692</div> 693</div> 694</div> </div> 695</div> 696</div> 697</div> <div class="flexed-content "> 698<div class="image-and-text"> 699<div class="text-with-icon"> 700<img loading="lazy" class="icon" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg" alt="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg"/> 701<h2 class="heading">Erzählen Sie uns von Ihrem Projekt</h2> 702</div> 703</div> 704<a class="link-to-post" href="https://www.kloos.at/kontakt/"> 705<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_arrow.svg"/> 706</a> 707</div> 708</div> 709</div> 710</div> 711<div class="below-page-element-padding"></div> 712<div class="anchor-id" id="text-anzeige-in-der-suche" data-name="text-anzeige-in-der-suche"/></div> 713<div class="html-block-content-wrapper style-body-text"> 714<div class="html-block-content-area"> 715<div class="html-block-heading"> 716<h2 class="heading ">Die Text-Anzeige in der Suche</h2> 717</div> 718</div> 719</div> 720<div class="html-block-content-wrapper style-body-text use-note-box"> 721<div class="html-block-content-area"> 722<div class="html-block-content"> 723<p>Eine gute Anzeige erfüllt nicht nur die wichtigsten Best-Practices: Keyword im Anzeigentext, klare Formulierung, Verzicht auf Worthülsen, Autorität durch GröÃe (Anzeigenerweiterungen), Call to Action, optimierte Display-URLs, und so weiter.</p> 724<p>Eine gute Anzeige muss in erster Linie einen Zweck erfüllen: <strong>Sie zieht die Aufmerksamkeit der richtigen Leute an.</strong></p> 725<p>Sie bezahlen für jeden Klick. Die Anzeige muss also auch als Filter dienen und nur relevante User anziehen, indem sie auf andere verzichtet.</p> 726<p>Wir formulieren Ihre Anzeigen so, dass nur jene Leute darauf klicken, die auch tatsächlich an Ihrem Produkt interessiert sind.</p> 727</div> 728<div class="note-box style-blue-box position-top"> 729<div class="note-box-content"> 730<div class="pe-level-header-wrapper"> 731<div class="pe-level-header-abs-wrap"> 732<div class="pe-level-header"> 733<div class="pe-level-header-ow"> 734<div class="pe-level-header-iw"> 735<div class="logo showing"> 736<a href="https://www.kloos.at"> 737<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 738</a> 739</div> 740<div class="main-menu-button main-menu-button-style-white"> 741<div class="main-menu-button-ow"> 742<div class="main-menu-button-iw"> 743<div class="main-menu-button-flexed-content"> 744<div class="main-menu-icon"> 745</div> 746<div class="main-menu-label"> 747Leistungen 748</div> 749</div> 750</div> 751</div> 752</div> </div> 753</div> 754</div> 755</div> </div> 756<div class="heading">Eine gute Anzeige</div> 757<div class="note-text">... hebt sich von anderen ab.⨠Sie fällt auf.⨠Sie ist ein Magnet für Klicks.</div> 758</div> 759</div> 760</div> 761</div> 762<div class="anchor-id" id="weitere-anzeigenformate" data-name="weitere-anzeigenformate"/></div> 763<div class="html-block-content-wrapper style-body-text"> 764<div class="html-block-content-area"> 765<div class="html-block-heading"> 766<h2 class="heading ">Weitere Anzeigenformate</h2> 767</div> 768</div> 769</div> 770<div class="html-block-content-wrapper style-body-text use-note-box"> 771<div class="html-block-content-area"> 772<div class="html-block-content"> 773<p>
773Statische oder dynamische Banner-Anzeigen bieten eine gute Möglichkeit, um ein Produkt oder eine Marke visuell ansprechend zu präsentieren. Sie werden über das Displaynetzwerk auf anderen Websiten, in Apps und Portalen ausgespielt. Klicks auf Banner-Anzeigen sind deutlich günstiger als Klicks auf Text-Anzeigen im Suchnetzwerk. Besonders lohnenswert sind Banner im <strong>Remarketing-Bereich</strong>.</p> 774<p>Ãber Google Ads lassen sich auch <strong>Gmail-Anzeigen</strong> ausliefern. Diese Werbeanzeigen werden in Gmail-Posteingängen angezeigt und können nicht nur Bilder, Text oder Videos enthalten, sondern auch interaktive Formulare.</p> 775<p><strong>Videoanzeigen</strong> im Displaynetzwerk und auf YouTube sind ein groÃartiges Mittel, um die Bekanntheit Ihrer Marke zu steigern. Sie können Ihre Videobotschaft vor anderen Videos oder als Werbeunterbrechung bei langen Videos schalten.<br /> 776Diese Videoanzeigen sind wie Fernsehwerbungen, mit einem sehr wichtigen Unterschied: Sie können entscheiden, wer Ihre Werbung sieht und wer nicht.</p> 777<p><strong>Google-Shopping Anzeigen</strong> sind eine besondere Art von Anzeigen direkt in den Suchergebnissen und für Onlineshops interessant. Anders als bei den klassischen Text-Anzeigen werden sie nicht über Keywords gesteuert, sondern über einen Datenfeed Ihres Onlineshops generiert. Die Aufbereitung der Infos unterliegt dabei genauen Vorgaben von Google, damit die Anzeigen überhaupt angenommen und auch richtig dargestellt werden können.</p> 778</div> 779<div class="note-box style-quote position-center"> 780<div class="note-box-content"> 781<div class="note-text">Videoanzeigen auf YouTube sind ein groÃartiges Mittel, um die Bekanntheit Ihrer Marke zu steigern.</div> 782</div> 783</div> 784</div> 785</div> 786<div class="anchor-id" id="targeting" data-name="targeting"/></div> 787<div class="html-block-content-wrapper style-body-text"> 788<div class="html-block-content-area"> 789<div class="html-block-heading"> 790<h2 class="heading ">Das Targeting</h2> 791</div> 792</div> 793</div> 794<div class="html-block-content-wrapper style-body-text use-note-box"> 795<div class="html-block-content-area"> 796<div class="html-block-content"> 797<p>Abhängig von den gewählten Zielen sind verschiedene Targeting-Strategien möglich:</p> 798<ul> 799<li><strong>Keywords<br /> 800</strong> Das âklassischeâ Google Ads Targeting: Ihre Text-Anzeigen erscheinen genau dann, wenn Nutzer auf Google nach definierten Suchphrasen suchen.</li> 801<li><strong>Placement Targeting</strong><br /> 802Wir wählen bestimmte Websites aus, auf denen Ihre Anzeigen erscheinen sollen. Für Video-Anzeigen können auch bestimmte YouTube-Kanäle oder einzelne Videos definiert werden.</li> 803<li><strong>Remarketing</strong><br /> 804User, die bereits Ihre Website besucht haben oder sich dort auf eine bestimmte Weise verhalten haben, bekommen Ihre Anzeigen als Erinnerung ausgespielt.</li> 805<li><strong>Interessenskategorien</strong><br /> 806Sie zielen auf Nutzer, die sich für bestimmte Themen interessieren wie beispielsweise Reisen, Sport oder Unterhaltung.</li> 807<li><strong>Themenbezogen</strong><br /> 808Ihre Anzeigen erscheinen auf Websites zu bestimmten Themen.</li> 809<li><strong>Benutzerdefinierte Zielgruppen mit gemeinsamen Interessen</strong><br /> 810User, die nach bestimmten Begriffen gesucht haben, oder auf bestimmten Websites waren (z.B. Konkurrenzwebsiten), bekommen Ihre Anzeigen zu sehen.</li> 811<li><strong>Geografische und sprachliche Ausrichtung</strong><br /> 812Sie können Ihre Anzeigen auf bestimmte Länder, Städte und Sprachen ausrichten.</li> 813<li><strong>Demografische Ausrichtung</strong><br /> 814Hier können Sie beispielsweise Geschlecht, Alter und Elternstatus auswählen.</li> 815<li><strong>Kontext-Targeting</strong><br /> 816Nur wenn auf einer Website im Display-Netzwerk von uns definierte Keywords vorkommen, werden Ihre Anzeigen dort geschaltet.</li> 817</ul> 818</div> 819<div class="note-box style-blue-box position-top"> 820<div class="note-box-content"> 821<div class="pe-level-header-wrapper"> 822<div class="pe-level-header-abs-wrap"> 823<div class="pe-level-header"> 824<div class="pe-level-header-ow"> 825<div class="pe-level-header-iw"> 826<div class="logo showing"> 827<a href="https://www.kloos.at"> 828<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 829</a> 830</div> 831<div class="main-menu-button main-menu-button-style-white"> 832<div class="main-menu-button-ow"> 833<div class="main-menu-button-iw"> 834<div class="main-menu-button-flexed-content"> 835<div class="main-menu-icon"> 836</div> 837<div class="main-menu-label"> 838Leistungen 839</div> 840</div> 841</div> 842</div> 843</div> </div> 844</div> 845</div> 846</div> </div> 847<div class="heading">Die Ausrichtung</div> 848<div class="note-text">Ihre Ziele geben vor, welche Ausrichtungsmethoden wir für Ihre Kampagnen wählen.</div> 849</div> 850</div> 851</div> 852</div> 853<div class="anchor-id" id="strategische-fragen" data-name="strategische-fragen"/></div> 854<div class="html-block-content-wrapper style-body-text"> 855<div class="html-block-content-area"> 856<div class="html-block-heading"> 857<h2 class="heading ">Strategische Fragen</h2> 858</div> 859</div> 860</div> 861<div class="html-block-content-wrapper style-body-text use-note-box"> 862<div class="html-block-content-area"> 863<div class="html-block-content"> 864<p>Zwischen Suchmaschinenoptimierung (SEO) und SEA gibt es Synergien, aber es kann auch Kannibalisierungseffekte geben.<br /> 865Lohnen sich Google Ads Anzeigen für Suchbegriffe â beispielsweise für die Brand â bei denen Sie bereits ein organisches Platz 1 Ranking haben?<br /> 866Kommunizieren Sie über Ihre organischen Rankings die gleiche Botschaft wie über die Google Ads Anzeigen? Oder nutzen Sie diese zwei Kanäle, um unterschiedliche Zielgruppen anzusprechen?</p> 867<p>Wir testen Strategien und beantworten diese Fragen anhand von Zahlen und Fakten. Bei Google Ads geht es nicht darum, Recht zu haben. Es geht darum, das beste Ergebnis zu erzielen.</p> 868</div> 869<div class="note-box style-quote position-center"> 870<div class="note-box-content"> 871<div class="note-text">Bei Google Ads geht es nicht darum, Recht zu haben. Es geht darum, das beste Ergebnis zu erzielen.</div> 872</div> 873</div> 874</div> 875</div> 876<div class="html-block-content-wrapper style-body-text"> 877<div class="html-block-content-area"> 878<div class="html-block-heading"> 879<h2 class="heading ">Unser Angebot als SEA Agentur</h2> 880</div> 881</div> 882</div> 883<div class="html-block-content-wrapper style-body-text "> 884<div class="html-block-content-area"> 885<div class="html-block-content"> 886<p>Wenn Sie bereits ein Google Ads Konto mit aktiven Kampagnen haben, <strong>starten wir mit einer â für Sie kostenlosen â Erstanalyse, um Potenziale, Ziele und Arbeitsauf
886wand zu definieren.</strong></p> 887<p>Im Anschluss legen wir Ihnen ein <strong>Angebot mit Empfehlungen</strong> dafür, was Ihnen den gröÃten Mehrwert bringt.</p> 888<p>Wenn Sie Ihr Konto selbst verwalten möchten, kommen wir gerne als Berater hinzu. Wir erarbeiten Strategien, die Sie umsetzen können und geben Schulungen, um Ihnen die nötigen Werkzeuge für die Verwaltung Ihrer Kampagnen in die Hand zu geben.</p> 889<p>Wenn Sie sich aber lieber auf Ihre Kernkompetenz konzentrieren, übernehmen wir die Betreuung und laufende Optimierung Ihrer Ads-Kampagnen. Durch regelmäÃige Reports haben Sie jederzeit Einblick in unsere Arbeit. Für aktive Konten mit höherem Medienbudget richten wir ein Google Data Studio Dashboard für Sie ein, in dem Sie jederzeit die aktuellen Daten Ihrer Kampagnen einsehen können.</p> 890<p><strong>Wir freuen uns auf Ihre Anfrage und auf eine neue Herausforderung!</strong></p> 891</div> 892</div> 893</div> 894<div class="above-page-element-padding"></div> 895<div class="pe call-to-action-contact"> 896<div class="pe-ow call-to-action-contact-ow"> 897<div class="pe-iw call-to-action-contact-iw"> 898<div class="pe-level-header-abs-wrap"> 899<div class="pe-level-header"> 900<div class="pe-level-header-ow"> 901<div class="pe-level-header-iw"> 902<div class="logo showing"> 903<a href="https://www.kloos.at"> 904<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 905</a> 906</div> 907<div class="main-menu-button main-menu-button-style-white"> 908<div class="main-menu-button-ow"> 909<div class="main-menu-button-iw"> 910<div class="main-menu-button-flexed-content"> 911<div class="main-menu-icon"> 912</div> 913<div class="main-menu-label"> 914Leistungen 915</div> 916</div> 917</div> 918</div> 919</div> </div> 920</div> 921</div> 922</div> <div class="flexed-content "> 923<div class="image-and-text"> 924<div class="text-with-icon"> 925<img loading="lazy" class="icon" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg" alt="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg"/> 926<h2 class="heading">Erzählen Sie uns von Ihrem Projekt</h2> 927</div> 928</div> 929<a class="link-to-post" href="https://www.kloos.at/kontakt/"> 930<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_arrow.svg"/> 931</a> 932</div> 933</div> 934</div> 935</div> 936<div class="below-page-element-padding"></div> 937<div class="anchor-id" id="unser-angebot-fuer-google-ads" data-name="unser-angebot-fuer-google-ads"/></div> 938<div class="html-block-content-wrapper style-body-text"> 939<div class="html-block-content-area"> 940<div class="html-block-heading"> 941<h2 class="heading ">Google Ads Angebote & Preise</h2> 942</div> 943</div> 944</div> 945<div class="html-block-content-wrapper style-body-text "> 946<div class="html-block-content-area"> 947<div class="html-block-content"> 948<h3>Google Ads Audit: Optimierungspotentiale erkennen</h3> 949<p><strong>Perfekt für â¦</strong><br /> 950Unternehmen, die bereits ein Google Ads-Konto haben und Anzeigen schalten, aber mehr aus ihren Kampagnen herausholen möchten.</p> 951<p><strong>Was wir machen:</strong><br /> 952Wir analysieren Ihre Kampagnen und die Ihrer Konkurrenz, decken Stärken und Schwächen auf und liefern eine Strategie für die nächsten 6â12 Monate.</p> 953<p><strong>Ihr Vorteil:</strong><br /> 954Gezielte MaÃnahmen und eine klare Strategie â kostengünstig und ohne langfristige Bindung.</p> 955<p><strong>Kosten: einmalig ab 1.500,00 Euro</strong></p> 956<h3>Google Ads Setup: Ihr Startschuss für starke Kampagnen</h3> 957<p><strong>Perfekt für â¦</strong><br /> 958Unternehmen, die noch kein Google Ads-Konto haben und diesen Kanal zukünftig für Werbezwecke nutzen möchten.</p> 959<p><strong>Was wir machen:</strong><br /> 960Wir erstellen Ihr Konto sowie eine Keyword-Strategie, planen die Kontostruktur, richten alle Kampagnen und Anzeigengruppen für Sie ein und verfassen sämtliche Anzeigentexte.</p> 961<p><strong>Ihr Vorteil:</strong><br /> 962Sie behalten jederzeit die volle Kontrolle über Ihr Google Ads-Konto, während wir die Arbeit für Sie erledigen.</p> 963<p><strong>Kosten: einmalig ab 1.500,00 Euro</strong></p> 964<h3>Laufende Google Ads Betreuung: Maximale Performance</h3> 965<p><strong>Perfekt für â¦</strong><br />
966Unternehmen, die das Beste aus ihrem Medienbudget herausholen wollen.</p> 967<p><strong>Was wir machen:</strong><br /> 968Wir optimieren Ihre Kampagnen laufend und setzen die notwendigen MaÃnahmen direkt um â von Keywords über Anzeigentexte bis hin zu Gebotsstrategien.</p> 969<p><strong>Ihr Vorteil:</strong><br /> 970Mehr Conversions, ein optimal genutztes Budget und monatliches Reporting.</p> 971<p><strong>Kosten: ab 750,00 Euro pro Monat</strong></p> 972<h3>Google Ads Consulting und einzelne Arbeitspakete: Flexibilität pur</h3> 973<p><strong>Perfekt für â¦</strong><br /> 974Unternehmen, die punktuelle Unterstützung oder strategisches Know-how bei einem klar abgegrenzten Projekt brauchen.</p> 975<p><strong>Was wir machen:</strong><br /> 976Ob Strategieentwicklung, eine zweite Meinung oder Team-Schulungen â wir definieren Arbeitspakete oder ein Stundenkontigent, das genau auf Ihre Bedürfnisse zugeschnitten ist.</p> 977<p><strong>Ihr Vorteil:</strong><br /> 978Unterstützung durch unsere Google Ads-Experten nach Bedarf, ohne langfristige Bindung.</p> 979<p><strong>Kosten: 150 Euro pro Stunde</strong></p> 980</div> 981</div> 982</div> 983<div class="above-page-element-padding"></div> 984<div class="pe call-to-action-contact"> 985<div class="pe-ow call-to-action-contact-ow"> 986<div class="pe-iw call-to-action-contact-iw"> 987<div class="pe-level-header-abs-wrap"> 988<div class="pe-level-header"> 989<div class="pe-level-header-ow"> 990<div class="pe-level-header-iw"> 991<div class="logo showing"> 992<a href="https://www.kloos.at"> 993<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 994</a> 995</div> 996<div class="main-menu-button main-menu-button-style-white"> 997<div class="main-menu-button-ow"> 998<div class="main-menu-button-iw"> 999<div class="main-menu-button-flexed-content"> 1000<div class="main-menu-icon"> 1001</div> 1002<div class="main-menu-label"> 1003Leistungen 1004</div> 1005</div> 1006</div> 1007</div> 1008</div> </div> 1009</div> 1010</div> 1011</div> <div class="flexed-content "> 1012<div class="image-and-text"> 1013<div class="text-with-icon"> 1014<img loading="lazy" class="icon" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg" alt="https://www.kloos.at/wp-content/uploads/2020/07/ic_speech.svg"/> 1015<h2 class="heading">Erzählen Sie uns von Ihrem Projekt</h2> 1016</div> 1017</div> 1018<a class="link-to-post" href="https://www.kloos.at/kontakt/"> 1019<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/ic_arrow.svg"/> 1020</a> 1021</div> 1022</div> 1023</div> 1024</div> 1025<div class="below-page-element-padding"></div> 1026<div class="anchor-id" id="branchen-erfahrung" data-name="branchen-erfahrung"/></div> 1027<div class="html-block-content-wrapper style-body-text"> 1028<div class="html-block-content-area"> 1029<div class="html-block-heading"> 1030<h2 class="heading ">Branchen, in denen wir Erfahrung mit Google Ads / SEA haben:</h2> 1031</div> 1032</div> 1033</div> 1034<div class="html-block-content-wrapper style-body-text "> 1035<div class="html-block-content-area"> 1036<div class="html-block-content"> 1037<p>Potenzielle Kunden fragen uns oft: âHaben Sie bereits Erfahrung in unserer Branche?â<br /> 1038Aus unserer Sicht ist das kein wichtiges Kriterium. Wir sehen uns als Experten-Agentur für Google Ads, nicht als Spezialisten für SEA beschränkt auf eine bestimmtes Branche.</p> 1039<p>Die Prinzipien und Techniken der Suchmaschinenwerbung bleiben gleich, wenn auch die einzelnen MaÃnahmen je nach Thema anders gewichtet werden. In den letzten 15 Jahren haben wir uns als Agentur in sehr viele verschiedene Branchen eingearbeitet.</p> 1040</div> 1041</div> 1042</div> 1043<div class="html-block-content-wrapper style-grey-box "> 1044<div class="html-block-content-area"> 1045<div class="html-block-content"> 1046<p><strong>Wir haben SEA Expertise in folgenden Bereichen:</strong></p> 1047<ul> 1048<li>Webshops, E-Commerce, Handel</li> 1049<li>Ãrzte, Kliniken und Psychotherapeuten</li> 1050<li>Rechtsanwälte</li> 1051<li>Tourismus, Hotels</li> 1052<li>Immobilienportale, Entwickler, Makler</li> 1053<li>Telecom</li> 1054<li>Finanzdienstleister, Banken und Versicherungen</li> 1055<li>Internationale & multilinguale SEO Projekte</li> 1056<li>B2B</li> 1057</ul> 1058</div> 1059</div> 1060</div> 1061<div class="above-page-element-padding"></div> 1062<div class="pe references-slider"> 1063<div class="pe-level-header-abs-wrap"> 1064<div class="pe-level-header"> 1065<div class="pe-level-header-ow"> 1066<div class="pe-level-header-iw"> 1067<div class="logo showing"> 1068<a href="https://www.kloos.at"> 1069<img loading="lazy" src="https://www.kloos.at/wp-content/uploads/2020/07/logo_kloos_white.svg" alt=""/> 1070</a> 1071</div> 1072<div class="main-menu-button main-menu-button-style-white"> 1073<div class="main-menu-button-ow"> 1074<div class="main-menu-button-iw"> 1075<div class="main-menu-button-flexed-content"> 1076<div class="main-menu-icon"> 1077</div> 1078<div class="main-menu-label"> 1079Leistungen 1080</div> 1081</div> 1082</div> 1083</div> 1084</div> </div> 1085</div> 1086</div> 1087</div> <div class="pe-ow references-slider-ow"> 1088<div class="pe-iw references-slider-iw"> 1089<h2 class="heading">Wir haben Ziele erreicht für:</h2> 1090<div class="quotes-wrapper swiper-container"> 1091<div class="quotes swiper-wrapper"> 1092<div class="swiper-slide"> 1093<div class="quote"> 1094<blockquote class="body-text">â.kloos beschreibe ich als <b>die SEO Agentur</b>. Das Team nimmt sich Zeit, um das Geschäftsfeld, den Markt und die Ziele zu verstehe
1094n. Daraus entwickeln sie brillante Strategien und Inhalte. Ich kann .kloos allen Organisationen empfehlen, die ihr Geschäft schnell und nachhaltig auf das nächste Level bringen wollen.â</blockquote> 1095<cite class="signature">Britta Steele, Chief Marketing Officer <br>Sixsentix Group</cite><br> 1096</div> 1097</div> 1098<div class="swiper-slide"> 1099<div class="quote"> 1100<blockquote class="body-text">âWenn ich mit Agenturen arbeite, ist mir sehr wichtig, dass wir keine Kunde-Agentur-Beziehung, sondern ein Team-Feeling haben. Mit .kloos habe ich das Gefühl, dass sie gleich stark an unserem Erfolg interessiert sind wie wir selber. Durch dieses Vertrauen und die Qualität der Arbeit von .kloos konnten wir uns auf ein neues Niveau steigern.â</blockquote> 1101<cite class="signature">Vanja Lazic, CMO <br>Store Room</cite><br> 1102</div> 1103</div> 1104<div class="swiper-slide"> 1105<div class="quote"> 1106<blockquote class="body-text">"Wir waren superzufrieden mit allen Workshops, die wir bei .kloos gemacht haben. Wir konnten viele nützliche Infos zum Thema SEO für die tägliche Praxis mitnehmen. Daniel hat mit uns gemeinsam an ganz konkreten Beispielen von unserer eigenen Website durchgespielt, auf was wir achten müssen und was wir besser machen können. Insgesamt war es super hilfreich und ist jedenfalls empfehlenswert. Vielen Dank!"</blockquote> 1107<cite class="signature">Sonja Kohlreiter <br>WienXtra</cite><br> 1108</div> 1109</div> 1110<div class="swiper-slide"> 1111<div class="quote"> 1112<blockquote class="body-text">"kloos geht auf alle unsere Bedürfnisse prompt und effektiv ein. Das Team hat unsere Website so optimiert, dass wir in allen Zielmärkten und Sprachen deutliche Verbesserungen sehen. Gleichzeitig konnte .kloos unsere Google Ads Kampagnen effizienter und gewinnbringender machen.â</blockquote> 1113<cite class="signature">Paul Duff, CEO <br>BIZ Courier</cite><br> 1114</div> 1115</div> 1116<div class="swiper-slide"> 1117<div class="quote"> 1118<blockquote class="body-text">âDer Google Ads Workshop hat uns klare, konstruktive und vor allem umsetzbare MaÃnahmen gegeben, wie wir unsere Ads Kampagnen optimieren können. GroÃartige Leistung!â</blockquote> 1119<cite class="signature">Tina Johansen <br>NAGRA Kudelski</cite><br> 1120</div> 1121</div> 1122</div> 1123<div class="prev-next-arrows-area"> 1124<a class="prev-next-arrows arrow-prev swiper-button-prev" href="#"></a> 1125<a class="prev-next-arrows arrow-next swiper-button-next" href="#"></a> 1126</div> 1127</div> 1128<div class="featured-logos"> 1129<img loading="lazy" class="feature-logo" src="https://www.kloos.at/wp-content/uploads/coface-logo-greyscale-1.svg" alt=""/> 1130<img loading="lazy" class="feature-logo" src="https://www.kloos.at/wp-content/uploads/VODclub-logo-greyscale.svg" alt=""/> 1131<img loading="lazy" class="feature-logo" src="https://www.kloos.at/wp-content/uploads/adamah-logo-greyscale.svg" alt=""/> 1132<img loading="lazy" class="feature-logo" src="https://www.kloos.at/wp-content/uploads/noe-versicherung-logo-white.svg" alt=""/> 1133<img loading="lazy" class="feature-logo" src="https://www.kloos.at/wp-content/uploads/RBI-logo-white.svg" alt=""/> 1134</div> 1135</div> 1136</div> 1137</div>
1138<script> 1139var referencesSwiper; 1140jQuery( document ).ready(function() { 1141setTimeout(function(){ 1142referencesSwiper = new Swiper('.swiper-container', { 1143speed: 400, 1144slidesPerView: 1, 1145navigation: { 1146nextEl: '.swiper-button-next', 1147prevEl: '.swiper-button-prev', 1148}, 1149}); 1150}, 2000); 1151}); 1152</script>
1152 1153<div class="below-page-element-padding"></div> 1154<div class="above-page-element-padding"></div> 1155<div class="pe blog-articles-listing"> 1156<div class="pe-ow blog-articles-listing-ow"> 1157<div class="pe-iw blog-articles-listing-iw"> 1158<div class="flexed-header"> 1159<h2 class="heading ">Blogbeiträge zum Thema</h2> 1160<div class="cta-button-wrapper"> 1161<a class="cta-button" href="https://www.kloos.at/blog/"> 1162<span class="caption">Alle Artikel</span> 1163<img loading="lazy" class="arrow" src="https://www.kloos.at/wp-content/uploads/2020/09/cta-arrow-1.svg" alt=""/> 1164</a> 1165</div> 1166</div> 1167<div class="articles-listing"> 1168<div class="article-thumb style-hero-image "> 1169<div class="article-thumb-area"> 1170<a class="thumb-image" href="https://www.kloos.at/blog/google-ad-grants-wer-kann-teilnehmen-welche-bedingungen-muessen-eingehalten-werden/" style="background-image: url(https://www.kloos.at/wp-content/uploads/Google_Grants_342px.jpg); padding-top: 41.8128654971%;" ></a> 1171<div class="categories-listing"> 1172<div class="category">Google Ads</div> 1173</div> 1174<h3 class="heading"> 1175<a href="https://www.kloos.at/blog/google-ad-grants-wer-kann-teilnehmen-welche-bedingungen-muessen-eingehalten-werden/">Google Ad Grants â Wer kann teilnehmen & welche Bedingungen müssen eingehalten werden â Update 2021<br></a> 1176</h3> 1177<div class="text-for-thumbnail"> 1178</div> 1179<div class="read-more-link"> 1180<a href="https://www.kloos.at/blog/google-ad-grants-wer-kann-teilnehmen-welche-bedingungen-muessen-eingehalten-werden/">Weiterlesen<br></a> 1181</div> 1182</div> 1183</div> 1184<div class="article-thumb style-color bg-color-keppel"> 1185<div class="article-thumb-area"> 1186<div class="categories-listing"> 1187<div class="category">Google Ads</div> 1188</div> 1189<h3 class="heading"> 1190<a href="https://www.kloos.at/blog/werbung-bei-baidu-und-yandex/">Werbung bei Baidu und Yandex<br></a> 1191</h3> 1192<div class="text-for-thumbnail"> 1193In China hat Baidu mit mehr als 80% Marktanteil Google weit überholt, und auch in Russland liegt Yandex mit über 60% Anteil ebenfalls weit vor Google. 1194</div> 1195<div class="read-more-link"> 1196<a href="https://www.kloos.at/blog/werbung-bei-baidu-und-yandex/">Weiterlesen<br></a> 1197</div> 1198</div> 1199</div> 1200<div class="article-thumb style-color bg-color-keppel"> 1201<div class="article-thumb-area"> 1202<div class="categories-listing"> 1203<div class="category">Google Ads</div> 1204</div> 1205<h3 class="heading"> 1206<a href="https://www.kloos.at/blog/demografisches-targeting-im-adwords-suchnetzwerk/">Demografisches Targeting im AdWords Suchnetzwerk<br></a> 1207</h3> 1208<div class="text-for-thumbnail"> 1209</div> 1210<div class="read-more-link"> 1211<a href="https://www.kloos.at/blog/demografisches-targeting-im-adwords-suchnetzwerk/">Weiterlesen<br></a> 1212</div> 1213</div> 1214</div> 1215</div> 1216</div> 1217</div> 1218</div> 1219<div 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Inbox:</h2> 1251<div class="flexed-content"> 1252<div class="wpforms-container wpforms-container-full form-subscribe-newsletter" id="wpforms-329"><form id="wpforms-form-329" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="329" method="post" enctype="multipart/form-data" action="/ppc-google-ads/" data-token="582791213fb41b0050a2a7462c327c48" data-token-time="1791369620"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-field-container"><div id="wpforms-329-field_1-container" class="wpforms-field wpforms-field-text form-input-name" data-field-id="1"><label class="wpforms-field-label wpforms-label-hide" for="wpforms-329-field_1">Name <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-329-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" placeholder="Name" required></div><div id="wpforms-329-field_2-container" 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1641Essenzielle Cookies ermöglichen grundlegende Funktionen und sind für die einwandfreie Funktion der Website erforderlich.</p> 1642<p class="text-center"> 1643<a 1644href="#" 1645class="_brlbs-cursor d-block" 1646tabindex="0" 1647role="button" 1648data-cookie-accordion-target="essential" 1649> 1650<span data-cookie-accordion-status="show"> 1651Cookie-Informationen anzeigen </span> 1652<span data-cookie-accordion-status="hide" class="borlabs-hide"> 1653Cookie-Informationen ausblenden </span> 1654</a> 1655</p> 1656</div> 1657<div 1658class="borlabs-hide" 1659data-cookie-accordion-parent="essential" 1660> 1661<table> 1662<tr> 1663<th scope="row">Name</th> 1664<td> 1665<label> 1666Borlabs Cookie </label> 1667</td> 1668</tr> 1669<tr> 1670<th scope="row">Anbieter</th> 1671<td>Owner of this website</td> 1672</tr> 1673<tr> 1674<th scope="row">Zweck</th> 1675<td>Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.</td> 1676</tr> 1677<tr> 1678<th scope="row">Cookie Name</th> 1679<td>borlabs-cookie</td> 1680</tr> 1681<tr> 1682<th scope="row">Cookie Laufzeit</th> 1683<td>1 Year</td> 1684</tr> 1685</table> 1686<table> 1687<tr> 1688<th scope="row">Name</th> 1689<td> 1690<label> 1691Matomo Tag Manager </label> 1692</td> 1693</tr> 1694<tr> 1695<th scope="row">Anbieter</th> 1696<td>.kloos</td> 1697</tr> 1698<tr> 1699<th scope="row">Zweck</th> 1700<td>Matomo Tag Manager wird verwendet, um die erweiterte Skript- und Ereignisbehandlung zu steuern.</td> 1701</tr> 1702<tr> 1703<th scope="row">Datenschutzerklärung</th> 1704<td class="_brlbs-pp-url"> 1705<a 1706href="https://www.kloos.at/datenschutzerklaerung/" 1707target="_blank" 1708rel="nofollow noopener noreferrer" 1709> 1710https://www.kloos.at/datenschutzerklaerung/ </a> 1711</td> 1712</tr> 1713</table> 1714</div> 1715</div> 1716<div class="bcac-item"> 1717<div class="d-flex flex-row"> 1718<label class="w-75"> 1719<span role="heading" aria-level="4" class="_brlbs-h4">Marketing (1)</span> 1720</label> 1721<div class="w-25 text-right"> 1722<label class="_brlbs-btn-switch"> 1723<span class="sr-only">Marketing</span> 1724<input 1725tabindex="0" 1726id="borlabs-cookie-group-marketing" 1727type="checkbox" 1728name="cookieGroup[]" 1729value="marketing" 1730checked data-borlabs-cookie-switch 1731/> 1732<span class="_brlbs-slider"></span> 1733<span 1734class="_brlbs-btn-switch-status" 1735data-active="An" 1736data-inactive="Aus"> 1737</span> 1738</label> 1739</div> 1740</div> 1741<div class="d-block"> 1742<p>Marketing-Cookies werden von Drittanbietern oder Publishern verwendet, um personalisierte Werbung anzuzeigen. 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Diese Informationen helfen uns zu verstehe
1853n, wie unsere Besucher unsere Website nutzen.</p> 1854<p class="text-center"> 1855<a 1856href="#" 1857class="_brlbs-cursor d-block" 1858tabindex="0" 1859role="button" 1860data-cookie-accordion-target="statistics" 1861> 1862<span data-cookie-accordion-status="show"> 1863Cookie-Informationen anzeigen </span> 1864<span data-cookie-accordion-status="hide" class="borlabs-hide"> 1865Cookie-Informationen ausblenden </span> 1866</a> 1867</p> 1868</div> 1869<div 1870class="borlabs-hide" 1871data-cookie-accordion-parent="statistics" 1872> 1873<table> 1874<tr> 1875<th scope="row">Akzeptieren</th> 1876<td> 1877<label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> 1878<span class="sr-only">Google Analytics</span> 1879<input 1880id="borlabs-cookie-google-analytics" 1881tabindex="0" 1882type="checkbox" data-cookie-group="statistics" 1883name="cookies[statistics][]" 1884value="google-analytics" 1885checked data-borlabs-cookie-switch 1886/> 1887<span class="_brlbs-slider"></span> 1888<span 1889class="_brlbs-btn-switch-status" 1890data-active="An" 1891data-inactive="Aus" 1892aria-hidden="true"> 1893</span> 1894</label> 1895</td> 1896</tr> 1897<tr> 1898<th scope="row">Name</th> 1899<td> 1900<label> 1901Google Analytics </label> 1902</td> 1903</tr> 1904<tr> 1905<th scope="row">Anbieter</th> 1906<td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> 1907</tr> 1908<tr> 1909<th scope="row">Zweck</th> 1910<td>Cookie von Google für Website-Analysen. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> 1911</tr> 1912<tr> 1913<th scope="row">Datenschutzerklärung</th> 1914<td class="_brlbs-pp-url"> 1915<a 1916href="https://policies.google.com/privacy?hl=de" 1917target="_blank" 1918rel="nofollow noopener noreferrer" 1919> 1920https://policies.google.com/privacy?hl=de </a> 1921</td> 1922</tr> 1923<tr> 1924<th scope="row">Cookie Name</th> 1925<td>_ga,_gat,_gid</td> 1926</tr> 1927<tr> 1928<th scope="row">Cookie Laufzeit</th> 1929<td>2 Jahre</td> 1930</tr> 1931</table> 1932</div> 1933</div> 1934<div class="bcac-item"> 1935<div class="d-flex flex-row"> 1936<label class="w-75"> 1937<span role="heading" aria-level="4" class="_brlbs-h4">Externe Medien (1)</span> 1938</label> 1939<div class="w-25 text-right"> 1940<label class="_brlbs-btn-switch"> 1941<span class="sr-only">Externe Medien </span> 1942<input 1943tabindex="0" 1944id="borlabs-cookie-group-external-media" 1945type="checkbox" 1946name="cookieGroup[]" 1947value="external-media" 1948checked data-borlabs-cookie-switch 1949/> 1950<span class="_brlbs-slider"></span> 1951<span 1952class="_brlbs-btn-switch-status" 1953data-active="An" 1954data-inactive="Aus"> 1955</span> 1956</label> 1957</div> 1958</div> 1959<div class="d-block"> 1960<p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardmäÃig blockiert. 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2176 2177<script type="text/javascript" defer async="async" src="https://www.google.com/recaptcha/api.js?onload=wpformsRecaptchaLoad&render=explicit" id="wpforms-recaptcha-js"></script>
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2207
2208<script type="text/javascript" src="https://www.kloos.at/wp-content/plugins/wpforms/assets/js/frontend/fields/address.min.js?ver=1.9.9.2" id="wpforms-address-field-js"></script>
vendor: 1 bytes, line 2208
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Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.