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202				<a href="https://seelymarketing.com/" class="site-logo-link" rel="home" itemprop="url"></a>						<p class="site-title"><a href="https://seelymarketing.com/" rel="home">Shannan Seely Copywriting</a></p>
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235	
236		<div class="hero-wrapper"><h1 class="page-title">How Your Copy is Created</h1></div>
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239
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251		
252<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:20% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="150" height="150" data-attachment-id="5864" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-4/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5864 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-4.jpg?zoom=3&amp;resize=150%2C150&amp;
252ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
253<h2 class="wp-block-heading" style="font-size:29px">What You Can Expect in the Process</h2>
254</div></div>
255
256
257
258<p class="wp-block-paragraph"></p>
259
260
261
262<p class="wp-block-paragraph" style="font-size:17px">If you&#8217;ve come to this page, you want to know how I work. Great! Glad you&#8217;re here. Very important to know my process upfront.</p>
263
264
265
266<p class="wp-block-paragraph" style="font-size:17px">So let&#8217;s start at the beginning.</p>
267
268
269
270<p class="wp-block-paragraph"></p>
271
272
273
274<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="150" height="150" data-attachment-id="5845" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-1/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5845 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
275<p class="wp-block-paragraph" style="font-size:28px">Prior to the First Meeting</p>
276</div></div>
277
278
279
280<p class="wp-block-paragraph"></p>
281
282
283
284<p class="wp-block-paragraph" style="font-size:17px">How may I help you? I may ask you a few quick questions to understand what you’re looking for. </p>
285
286
287
288<p class="wp-block-paragraph" style="font-size:17px"><strong>You may be a fit if:</strong></p>
289
290
291
292<ul class="wp-block-list" style="font-size:17px">
293<li>You value copy</li>
294
295
296
297<li>Your project is $1,000+</li>
298
299
300
301<li>Your company is in the B2B, healthcare or veterinary space</li>
302
303
304
305<li>You believe following a tried-and-true copywriting process will result in happiness for you and great results for your company</li>
306</ul>
307
308
309
310<p class="wp-block-paragraph" style="font-size:17px">Sound like you? Then let’s talk.</p>
311
312
313
314<pre class="wp-block-verse" style="font-size:17px"><em><strong>Is your project under $1,000? </strong>Here's an option. Consider Book Me for a Day. It's when you need a small project done quickly. One that needs a copywriter's touch to make the copy better. Or you're curious about what it would be like to work with me, or want to peek inside the process I use to write copy that engages. <a href="https://seelymarketing.com/day-rate-info/" target="_blank" rel="noreferrer noopener">See how the day rate service works</a>.<strong>  </strong></em></pre>
315
316
317
318<p class="wp-block-paragraph"></p>
319
320
321
322<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="150" height="150" data-attachment-id="5845" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-1/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5845 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-1.jpg?zoom=3&amp;resize=150%2C150&amp;
322ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
323<p class="has-custom-lineheight wp-block-paragraph" style="font-size:28px;line-height:3">Our First Meeting</p>
324</div></div>
325
326
327
328<p class="wp-block-paragraph"></p>
329
330
331
332<p class="has-custom-weight wp-block-paragraph" style="font-size:17px;font-weight:bold">Get to Know You</p>
333
334
335
336<p class="wp-block-paragraph" style="font-size:17px">During our phone call, I’ll ask you about your company, the project you have in mind, your business challenges, budget, and timelines. I&#8217;ll ask additional questions. You can also ask me questions.</p>
337
338
339
340<p class="wp-block-paragraph" style="font-size:17px"><strong>Time</strong>: About 15 minutes</p>
341
342
343
344<p class="wp-block-paragraph" style="font-size:17px">If we agree we’re a fit, we&#8217;ll proceed …</p>
345
346
347
348<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" decoding="async" width="150" height="150" data-attachment-id="5853" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-2/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5853 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-2.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="(max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
349<p class="wp-block-paragraph" style="font-size:28px">Let&#8217;s Talk About Your Project</p>
350</div></div>
351
352
353
354<p class="wp-block-paragraph"></p>
355
356
357
358<p class="wp-block-paragraph" style="font-size:17px">In this consultation, we do a deep-deep dive into the project. I want details! Details! Details! We’ll talk about project scope, deadlines, goals and customers. What are others doing that you like? Please share examples. It&#8217;ll give me a feel for your preferences. And, sure, share examples of your dislikes too. Your project is all about you, your company, and winning more customers, of course.</p>
359
360
361
362<p class="wp-block-paragraph" style="font-size:17px">I’ll be asking a lot of questions. What do you need this project to accomplish for your company? What has worked for you in the past? What hasn’t worked? What’s your budget? Who will be involved? How will you evaluate if this project is successful?</p>
363
364
365
366<p class="wp-block-paragraph" style="font-size:17px">Once I understand your needs, then I’ll put together a quote and a statement of work. We’ll review this together. I&#8217;ll answer any questions you have.</p>
367
368
369
370<p class="wp-block-paragraph" style="font-size:17px"><strong>The statement of work will include:</strong></p>
371
372
373
374<ul class="wp-block-list" style="font-size:17px">
375<li>Phases of the project</li>
376
377
378
379<li>List of deliverables</li>
380
381
382
383<li>General timeline</li>
384
385
386
387<li>Key people involved</li>
388
389
390
391<li>Payment terms</li>
392</ul>
393
394
395
396<p class="wp-block-paragraph" style="font-size:17px">Then I’ll send you the contract to sign electronically.</p>
397
398
399
400<p class="wp-block-paragraph" style="font-size:17px">Once you accept my proposal and sign the agreement, I’ll send you an invoice. As soon as I receive your down payment, I’ll finalize your project kickoff date.</p>
401
402
403
404<p class="has-custom-weight wp-block-paragraph" style="font-size:20px;font-weight:bold">Yay!!! We&#8217;re working together!</p>
405
406
407
408<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="150" data-attachment-id="5875" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-9/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5875 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-9.jpg?zoom=3&amp;resize=150%2C150&amp;
408ssl=1 450w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
409<p class="wp-block-paragraph" style="font-size:29px">Gathering Information</p>
410</div></div>
411
412
413
414<p class="wp-block-paragraph"></p>
415
416
417
418<p class="wp-block-paragraph" style="font-size:17px">I’ll send you a Seely Marketing Communications Creative Brief Questionnaire. Completing this 5-page document is required so I can create the best messaging to attract your ideal customer. This is where I ask the nitty-gritty questions to gather data that makes great copy. You can complete with your team, or we can fill this out together.</p>
419
420
421
422<p class="wp-block-paragraph" style="font-size:17px">To deliver you great copy, I’ll need:</p>
423
424
425
426<ul class="wp-block-list" style="font-size:17px">
427<li>Customer research</li>
428
429
430
431<li>Brand guidelines for your brand</li>
432
433
434
435<li>Current marketing collateral</li>
436
437
438
439<li>Contact info for all involved (designers, web developers, social media managers, etc.)</li>
440</ul>
441
442
443
444<p class="wp-block-paragraph" style="font-size:17px">May need:</p>
445
446
447
448<ul class="wp-block-list" style="font-size:17px">
449<li>Access to data analytics</li>
450
451
452
453<li>Interview your subject matter experts</li>
454</ul>
455
456
457
458<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="150" data-attachment-id="5869" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-8/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5869 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-8.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
459<p class="wp-block-paragraph" style="font-size:28px">The Next Step: Kickoff Meeting</p>
460</div></div>
461
462
463
464<p class="wp-block-paragraph"></p>
465
466
467
468<p class="wp-block-paragraph" style="font-size:17px">Are you ready? This is where your team and I gather in a (virtual) room to get down to business. Team members are introduced. We review the project scope, timeline and objectives. We also recap my process, answer questions and clarify next steps.</p>
469
470
471
472<p class="wp-block-paragraph" style="font-size:17px"><strong>Time:</strong> 60 &#8211; 90 minutes</p>
473
474
475
476<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="150" data-attachment-id="5868" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-7/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5868 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-7.jpg?zoom=3&amp;resize=150%2C150&amp;
476ssl=1 450w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
477<p class="wp-block-paragraph" style="font-size:28px">How We Work Together</p>
478</div></div>
479
480
481
482<p class="wp-block-paragraph"></p>
483
484
485
486<p class="wp-block-paragraph" style="font-size:17px">Think of enlisting my help as a partnership. Meeting your timeline is going to take time and effort from both of us. Does the last sentence surprise you? It&#8217;s true. Creating fascinating copy requires collaboration. I know copy, but I’m in the learning phase about your company. And no one knows your company and customers better than you do.</p>
487
488
489
490<p class="wp-block-paragraph" style="font-size:17px">So what does this entail? Set aside time to provide information, answer questions and give me feedback. Definitely set aside time to review the copy. And on my end, I’ll send you regular updates to keep you informed. Following the process is absolutely essential to achieve optimal results. When clients commit to this process, they get better copy.</p>
491
492
493
494<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="150" data-attachment-id="5867" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-6/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5867 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-6.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
495<p class="wp-block-paragraph" style="font-size:28px">The Work of Writing Process</p>
496</div></div>
497
498
499
500<p class="wp-block-paragraph"></p>
501
502
503
504<h3 class="wp-block-heading">R<strong>esearch</strong></h3>
505
506
507
508<p class="wp-block-paragraph" style="font-size:17px">The high quality of the deliverable is in proportion to sufficient research done. I want to know who will be reading the copy, pain points, their perceptions of your competition, their aspirations, and their level of awareness about your product and services.</p>
509
510
511
512<p class="wp-block-paragraph" style="font-size:17px">I can work with you to obtain the customer research needed, whether we interview customers, perform surveys, interview salespeople, or do a combination of these methods. If I do the customer research, I’ll share a customer insights summary with you.</p>
513
514
515
516<h3 class="wp-block-heading">Copywriting</h3>
517
518
519
520<p class="wp-block-paragraph" style="font-size:17px">I’ll dial my copywriter brain into high gear and sitting in my office chair, or standing at my standing desk, write your copy. I’ll refer to the Seely Marketing Communications Creative Brief as the blueprint, and the Seely Marketing Communications Creative Brief Questionnaire as the guide.</p>
521
522
523
524<h3 class="wp-block-heading">Outline and Feedback</h3>
525
526
527
528<p class="wp-block-paragraph" style="font-size:17px">I’ll produce an outline with the key messages and send it to you for your approval. Sometimes, I send one page of the copy to you for feedback (before I do the entire draft) to ensure the copy matches the company’s voice. Then I’ll write the first draft of copy, with my comments and questions. </p>
529
530
531
532<p class="wp-block-paragraph" style="font-size:17px">You’ll give me feedback and then I’ll make necessary edits. I offer two rounds of revisions. You&#8217;
532ll get the final copy ON TIME, with guidance on visuals and layout. I consult with your designer to ensure the copy is placed on the page as recommended.</p>
533
534
535
536<p class="wp-block-paragraph" style="font-size:17px">When you receive the final copy, I’ll send you the final invoice.</p>
537
538
539
540<div class="wp-block-media-text alignwide is-stacked-on-mobile is-style-outline" style="grid-template-columns:15% auto"><figure class="wp-block-media-text__media"><img data-recalc-dims="1" loading="lazy" decoding="async" width="150" height="150" data-attachment-id="5866" data-permalink="https://seelymarketing.com/how-your-copy-is-created/notebook-lines-teacher-appreciation-blog-graphic-5/" data-orig-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?fit=800%2C1200&amp;ssl=1" data-orig-size="800,1200" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5" data-image-description="" data-image-caption="" data-large-file="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?fit=683%2C1024&amp;ssl=1" src="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5-150x150.jpg?resize=150%2C150&#038;ssl=1" alt="" class="wp-image-5866 size-thumbnail" srcset="https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=150%2C150&amp;ssl=1 150w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=800%2C800&amp;ssl=1 800w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=400%2C400&amp;ssl=1 400w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=200%2C200&amp;ssl=1 200w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=330%2C330&amp;ssl=1 330w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?resize=96%2C96&amp;ssl=1 96w, https://i0.wp.com/seelymarketing.com/wp-content/uploads/2021/10/Notebook-Lines-Teacher-Appreciation-Blog-Graphic-5.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w" sizes="auto, (max-width: 150px) 100vw, 150px" /></figure><div class="wp-block-media-text__content">
541<p class="wp-block-paragraph" style="font-size:28px">Results</p>
542</div></div>
543
544
545
546<p class="wp-block-paragraph"></p>
547
548
549
550<p class="wp-block-paragraph" style="font-size:17px">You&#8217;re impressed with how smooth everything went. You feel good about the project. The copy is aligned to represent your company and speak to your ideal customer. And this process helped us reach the finish line. Not only done, but well-written done! Top-notch copy draws you closer to winning new customers, retaining customers or building an audience. Great job!</p>
551
552
553
554<p class="wp-block-paragraph" style="font-size:17px">Ready to talk about your project?</p>
555
556
557
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559<div class="wp-block-button has-custom-width wp-block-button__width-25 has-custom-font-size is-style-fill has-medium-font-size"><a class="wp-block-button__link has-black-color has-pale-cyan-blue-background-color has-text-color has-background wp-element-button" href="https://seelymarketing.com/contact/" target="_blank" rel="noopener">Yes, Let&#8217;s Talk!</a></div>
560</div>
561
562
563
564<p class="wp-block-paragraph"></p>
565
566
567
568<p class="wp-block-paragraph"></p>
569
570
571
572<p class="wp-block-paragraph"></p>
573
574
575
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748												<textarea
749													name="comment"
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753												></textarea>
754												<div id="jp-carousel-comment-form-submit-and-info-wrapper">
755													<div id="jp-carousel-comment-form-commenting-as">
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757																<label for="jp-carousel-comment-form-email-field">Email (Required)</label>
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763															</fieldset>
764															<fieldset>
765																<label for="jp-carousel-comment-form-url-field">Website</label>
766																<input type="text" name="url" class="jp-carousel-comment-form-field jp-carousel-comment-form-text-field" id="jp-carousel-comment-form-url-field" />
767															</fieldset>
768																											</div>
769													<input
770														type="submit"
771														name="submit"
772														class="jp-carousel-comment-form-button"
773														id="jp-carousel-comment-form-button-submit"
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775												</div>
776											</form>
777																											</div>
778													</div>
779						<div class="jp-carousel-image-meta">
780							<div class="jp-carousel-title-and-caption">
781								<div class="jp-carousel-photo-info">
782									<div class="jp-carousel-caption" itemprop="caption description"></div>
783								</div>
784
785								<div class="jp-carousel-photo-description"></div>
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794									</g>
795								</svg>
796								<span class="jp-carousel-download-text"></span>
797							</a>
798							<div class="jp-carousel-image-map" style="display: none;"></div>
799						</div>
800					</div>
801				</div>
802			</div>
803		</div>
804
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