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1<meta property="og:title" content="Writings â Danny Kinz"><meta name="description" content="Ideas and thoughts on product design, AI workflows, and building better products â written by Danny Kinz, Design Engineer."><meta property="og:description" content="Essays on product design, AI workflows, and building better products."><meta name="twitter:card" content="summary_large_image"><link rel="canonical" href="https://dannykinz.com/writings"><meta property="og:url" content="https://dannykinz.com/writings"><meta property="og:site_name" content="Danny Kinz â Design Engineer"></head><body><div id="__nuxt"><div><div></div><div class="preloader" aria-hidden="true"><div class="preloader_half preloader_half_top"></div><div class="preloader_half preloader_half_bottom"></div><div class="preloader_center"><span class="preloader_count">0<span class="preloader_count_symbol">%</span></span><span class="preloader_line" style="transform:scaleX(0);"></span></div></div><header class="navbar"><div class="navbar_inner"><a href="/#home" class="navbar_logo" aria-label="Danny Kinz home"><img src="/nav-logo.svg" alt="DK" class="navbar_logo"></a><nav class="navbar_pills" aria-label="Primary"><!--[--><a href="/#home" class="navbar_pill navbar_pill_inactive">Home</a><a href="/#about" class="navbar_pill navbar_pill_inactive">About</a><a href="/works" class="navbar_pill navbar_pill_inactive">Works</a><a aria-current="page" href="/writings" class="router-link-active router-link-exact-active navbar_pill navbar_pill_active">Writings</a><!--]--></nav><a href="https://cal.com/dannykinz/15min" class="navbar_cta" target="_blank" rel="noopener noreferrer">Book a Call</a><button type="button" class="navbar_toggle" aria-label="Toggle menu" aria-expanded="false"><span class="navbar_toggle_bar"></span><span class="navbar_toggle_bar"></span><span class="navbar_toggle_bar"></span></button></div><!----></header><main class="page_wrapper"><section class="page_section"><div class="content_container blog"><header class="reveal post_header"><h1 class="post_title">Writings</h1><p class="post_excerpt"> A selection of ideas and thoughts to inspire, learn, and create. </p></header><a href="/how-much-does-gohighlevel-cost" class="reveal blog_featured"><span class="post_badge blog_featured_badge">New</span><div class="blog_featured_media"><img src="https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784670422614-6b8bd6e6.webp" alt="How Much Does GoHighLevel Cost in 2026? 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1<script type="application/json" data-nuxt-data="nuxt-app" data-ssr="true" id="__NUXT_DATA__">[["ShallowReactive",1],{"data":2,"state":142,"once":155,"_errors":156,"serverRendered":152,"path":158},["ShallowReactive",3],{"public_posts":4},[5,60,82,102,122],{"slug":6,"title":7,"category":8,"date":9,"excerpt":10,"image":11,"blocks":12},"how-much-does-gohighlevel-cost","How Much Does GoHighLevel Cost in 2026? Real Pricing Breakdown (No Surprises)","Tools","July 21, 2026","GoHighLevel costs $97, $297, or $497 per month. But that is not the full bill. Here is every plan, every hidden fee, and what you will actually pay in 2026.","https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784670422614-6b8bd6e6.webp",[13,16,19,22,24,26,28,30,32,34,36,38,40,42,44,46,48,50,52,54,56,58],{"alt":6,"src":14,"type":15},"https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784670869975-32754f27.webp","img",{"text":17,"type":18},"GoHighLevel costs $97 per month for the Starter plan, $297 per month for the Unlimited plan, and $497 per month for the SaaS Pro plan.\n\nThat is the answer everyone gives you. And it is technically true. But if you sign up expecting your card to get charged exactly $97 and nothing else, you are in for a surprise. GoHighLevel bills email, SMS, phone calls, and most AI features separately on top of your plan.\n\nSo let me give you the full picture. The base prices, the usage fees, the add-ons, and what your bill actually looks like once you start using the platform for real.","p",{"text":20,"type":21},"GoHighLevel Pricing at a Glance","h2",{"text":23,"type":18},"Plan\tMonthly Price\tAnnual Price\tBest For\nStarter\t$97/month\t~$970/year (2 months free)\tSolo operators and small businesses\nUnlimited\t$297/month\t~20% off annually\tGrowing agencies with multiple clients\nSaaS Pro\t$497/month\t~20% off annually\tAgencies reselling GHL as their own software",{"text":25,"type":18},"All three plans come with a free trial, and every plan includes the core CRM, funnel builder, automation workflows, and communication tools.\n\nNow let us break each one down properly.",{"text":27,"type":21},"GoHighLevel Starter Plan: $97/Month",{"text":29,"type":18},"The Starter plan is the entry point. At $97 a month, you get:\n\nUnlimited users and contacts\n3 sub-accounts (1 for you, 2 for clients)\nThe full CRM\nFunnel and website builder\nEmail and SMS marketing\nAutomation workflows\nFunnel and email split testing\nCourse builder included\n\nWho it is for: Freelancers, solo business owners, and brand new agencies with one or two clients.\n\nThe catch: That 3 sub-account limit hits fast. The moment you land your third client, you are forced to upgrade. Also, most AI features on Starter are pay-as-you-go, not included.\n\nAnnual billing drops the effective cost to roughly $77 to $81 per month depending on the current promo, which is basically two months free.",{"text":31,"type":21},"GoHighLevel Unlimited Plan: $297/Month",{"text":33,"type":18},"This is the plan most agencies actually run on. For $297 a month you get everything in Starter, plus:\n\nUnlimited sub-accounts (unlimited clients)\nWhite-label desktop app (your branding, not theirs)\nAPI access\nBundled AI features like the AI content assistant and AI review responder, which used to cost extra\n\nWho it is for: Agencies managing anywhere from 3 to 20+ clients.\n\nThe math that matters: If you charge each client even $200 a month for marketing services powered by GHL, you break even at 2 clients. Everything after that is margin. This is why agencies love this plan.",{"text":35,"type":21},"GoHighLevel SaaS Pro Plan: $497/Month",{"text":37,"type":18},"The top tier is a different animal. At $497 a month, GoHighLevel stops being a tool and becomes a product you can sell.\n\nEverything in Unlimited, plus:\n\nSaaS mode: rebrand the entire platform and sell it under your own name at whatever price you want\nRebilling: mark up SMS, email, and AI usage and profit on every message your clients send\nFull white-label SaaS configuration\n\nWho it is for: Agencies building recurring software revenue. You are essentially launching a SaaS company without writing a line of code. Most SaaS products cost serious money to build. This one costs $497 and a Stripe account.",{"text":39,"type":21},"The Real Costs Nobody Puts in the Headline",{"text":41,"type":18},"Here is where most pricing articles go quiet. Your base plan is not your bill. GoHighLevel charges usage fees on top, and depending on your volume, these typically add $20 to $150 per month.\n\nEmail, SMS, and Phone\nEmail: about $0.675 per 1,000 sends\nSMS: about $0.0079 per segment (US/Canada)\nPhone calls: about $0.014 per minute\nLocal phone number: $1.15/month\nToll-free number: $2.15/month\n\nOne thing that trips people up: SMS is billed per segment, not per message. A long text with emojis can count as 2 or 3 segments. Watch that if you run heavy SMS campaigns.\n\nAI Features\n\nAI is where bills quietly balloon. As of 2026:\n\nAI Employee Unlimited add-on: $97/month per sub-account. Not per agency. Per sub-account. If 10 clients use it, that is $970/month on top of your plan.\nPay-as-you-go rates: Conversation AI around $0.02 per message, Voice AI around $0.163 per minute all-in, Reviews AI around $0.08 per automated response.\n\nThe good news: in early 2026, GHL bundled several AI features into the Unlimited and SaaS Pro plans at no extra base cost. Users who had been paying for those as add-ons saved around $47/month on average.\n\nOptional Add-Ons\nBranded client portal mobile app: $49/month (resellable at any price you set)\nWhatsApp integration: around $10/month per location at agency cost, commonly resold at $29.99\nSetup services: $300 to $1,000 one-time if you want it done for you",{"text":43,"type":21},"What Will You Actually Pay? Three Real Scenarios",{"text":45,"type":18},"Solo freelancer on Starter: $97 base + light email and SMS usage. Expect around $110 to $130/month.\n\nAgency with 10 clients on Unlimited: $297 base + moderate usage across accounts. Expect around $350 to $450/month. Add AI Employee for a few clients and it climbs from there, but rebilling can turn that cost into profit.\n\nSaaS Pro reselling to 20 clients: $497 base + usage, but with rebilling margins on SMS, email, WhatsApp, and the branded app, many agencies run this tier at a net profit before they even count service fees.",{"text":47,"type":21},"Annual vs Monthly: Should You Commit?",{"text":49,"type":18},"Annual billing saves roughly 20% across all plans. Starter drops from $97 to around $77 to $81/month effective.\n\nMy honest take: do not start annual. Run monthly for 60 to 90 days first. Confirm the platform fits your workflow and your clients actually use it. Then switch to annual and pocket the discount. Locking in a year of software you have not stress-tested is how people end up paying for shelf-ware.",{"text":51,"type":21},"Is GoHighLevel Worth the Cost?",{"text":53,"type":18},"Depends entirely on what you are replacing. GHL bundles what would otherwise be separate subscriptions: a CRM, a funnel builder, email marketing, SMS, booking calendars, course hosting, and automation. Stack those tools individually and you are easily past $300/month.\n\nIf you are an agency, the math is even simpler. Unlimited sub-accounts at $297 means your cost per client shrinks with every client you add. Your competitors are paying per-seat pricing on other platforms. You are not.\n\nWhere it is NOT worth it: if you only need one thing. If you just want email marketing, cheaper dedicated tools exist. If your course is your entire business, dedicated course platforms give students a better experience. GHL wins when you need the full stack, not one slice of it.",{"text":55,"type":21},"FAQ",{"text":57,"type":18},"How much does GoHighLevel cost per month? $97 for Starter, $297 for Unl
1imited, and $497 for SaaS Pro. Usage fees for email, SMS, calls, and AI are billed separately and usually add $20 to $150/month.\n\nIs there a free trial? Yes. GoHighLevel offers a free trial with full feature access. A credit card is required to start. Trial length varies by promo, with 14-day and 30-day offers both circulating.\n\nDoes GoHighLevel charge transaction fees? No platform transaction fees. Standard Stripe processing (2.9% + $0.30) applies to payments you collect.\n\nDid GoHighLevel prices go up in 2026? No. The core prices held steady from 2025 into 2026 at $97, $297, and $497. What changed is that more AI features got bundled into the two higher tiers.\n\nWhat is the cheapest way to use GoHighLevel? Starter plan on annual billing, roughly $77 to $81/month effective, with usage kept low.\n\nCan I make money with GoHighLevel? Yes, and that is the whole pitch. The SaaS Pro plan lets you white-label and resell the platform at your own prices, and rebilling lets you mark up usage costs. Many agencies turn GHL from an expense into a revenue line.",{"text":59,"type":18},"Prices verified as of July 2026. GoHighLevel adjusts add-on pricing and AI bundling periodically, so check their official pricing page before committing.",{"slug":61,"title":62,"category":63,"date":64,"excerpt":65,"image":66,"blocks":67},"entropy-physics-guide-to-growth","Entropy physics guide to growth","Growth","July 16, 2026","What a law of physics taught me about why everything drifts toward chaos, and how builders push back.","https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784468183319-b6c78869.webp",[68,70,72,74,76,78,80],{"alt":62,"src":69,"type":15},"https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784468234717-f265e6cf.webp",{"text":71,"type":18},"Entropy is the tendency of every system to drift from order to disorder. Left alone, a garden grows weeds, a codebase grows debt, and a skill you stop practicing quietly decays. Physics says this is not bad luck. It is the default direction of the universe.",{"text":73,"type":18},"The moment that clicked for me, growth stopped looking like a ladder and started looking like a fight against drift. You are not climbing toward something. You are constantly injecting energy into a system that wants to fall apart the second you stop.",{"text":75,"type":21},"Order is rented, never owned",{"text":77,"type":18},"Every founder I work with feels this without naming it. The product that was clean at launch gets messy. The routine that worked in January is gone by March. None of that is failure. It is entropy doing its job, and the answer is not guilt but systems that make re-ordering cheap.",{"text":79,"type":18},"Small consistent inputs beat heroic bursts, because bursts fade and entropy never does. A daily review beats a yearly overhaul. A weekly cleanup beats a rewrite. The math of disorder favors whoever shows up most often, not whoever pushes hardest once.",{"text":81,"type":18},"So my growth strategy is boring on purpose: decide what must stay ordered, automate or ritualize the energy that keeps it ordered, and let everything else drift guilt-free. You cannot fight entropy everywhere. You can absolutely beat it where it matters.",{"slug":83,"title":84,"category":85,"date":86,"excerpt":87,"image":88,"blocks":89},"design-still-worth-it-now","Design still worth it now","Design","June 6, 2026","When AI can generate a decent screen in seconds, what exactly are you paying a designer for?","https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784468885572-fa2f4902.webp",[90,92,94,96,98,100],{"alt":84,"src":91,"type":15},"https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784468896708-34ef3ef0.webp",{"text":93,"type":18},"AI can now produce a passable landing page in under a minute. So a fair question keeps landing in my inbox: is design still worth paying for? My honest answer is that the value never lived in the pixels. It lived in the decisions behind them.",{"text":95,"type":18},"A generated screen answers \"what could this look like.\" It cannot answer \"what should we not build,\" \"what will confuse a first-time user on a bad day,\" or \"which of these five flows matches how y
1our customers actually think.\" Those answers come from judgment, and judgment comes from humans who have watched real people struggle with real products.",{"text":97,"type":21},"The bar moved, the job did not",{"text":99,"type":18},"What changed is the floor. Average design is now free, which means average design is now invisible. The only work worth paying for is work that is deliberate: opinionated structure, ruthless clarity, and details that make a product feel inevitable instead of assembled.",{"text":101,"type":18},"I use AI in almost every project, and it has made me faster at the parts that were never the point. The parts that were the point, understanding people and making calls, are worth more than ever, because now they are the only differentiator left.",{"slug":103,"title":104,"category":105,"date":106,"excerpt":107,"image":108,"blocks":109},"maybe-in-time-i-will","Maybe in time, I will","Personal","May 16, 2026","On the goals I keep postponing, and why \"not yet\" might be an honest answer instead of a failure.","https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784469074250-15a6d0f4.webp",[110,112,114,116,118,120],{"alt":104,"src":111,"type":15},"https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784469055569-9e642b94.webp",{"text":113,"type":18},"There is a list I keep of things I am supposedly going to do. Write the book. Learn the instrument. Build the product that is mine and not a client's. Every year the list survives another December, and every year I feel a little worse about it.",{"text":115,"type":18},"This year I tried something different. Instead of asking why I had not done these things, I asked whether I actually wanted them now, at the price they cost now. Some of them I did not. I wanted the identity, not the work. Crossing those off was not quitting. It was telling the truth.",{"text":117,"type":21},"Seasons, not deadlines",{"text":119,"type":18},"The ones that remained, I stopped assigning deadlines to and started assigning seasons. There is a version of my life where the book gets written, but it is not the version where I am building a studio and shipping client work I am proud of. Both cannot be this season. Pretending otherwise just converts ambition into shame.",{"text":121,"type":18},"\"Maybe in time, I will\" used to sound like defeat to me. Now it sounds like patience with a plan. Not everything unfinished is abandoned. Some of it is just waiting for its season, and I am learning to be okay with that.",{"slug":123,"title":124,"category":125,"date":126,"excerpt":127,"image":128,"blocks":129},"can-ai-still-take-my-place","Can AI still take my place","AI","March 11, 2026","I use AI every day to do my job faster. Here is my honest audit of whether it is coming for the job itself.","https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784469615233-3c6648a6.webp",[130,132,134,136,138,140],{"alt":124,"src":131,"type":15},"https://hzbbveidjuezkquyjidi.supabase.co/storage/v1/object/public/media/posts/1784469597293-10bb7a80.webp",{"text":133,"type":18},"I have used AI daily for years now, so I decided to run an honest audit: of everything I get paid to do, how much could the tools do without me? The uncomfortable answer is more than half. The interesting answer is which half.",{"text":135,"type":18},"Production is mostly gone. First drafts, variations, boilerplate code, resizing, documentation, all of it is faster with AI and getting faster. If your job is only production, the honest answer is yes, it can take your place, and pretending otherwise is not a strategy.",{"text":137,"type":21},"What was never production",{"text":139,"type":18},"But clients have never actually paid me for production. They pay me to sit with a vague, contradictory idea and turn it into something specific enough to build. They pay me to say no, to notice the question behind their question, and to care whether the thing works for a stressed human on a small screen.",{"text":141,"type":18},"AI has not touched that work. If anything it has exposed it, because now everyone can generate output, and output was never the scarce thing. Judgment is. So can AI take my place? It already took the part of my place that was easiest to stand in. What is left is the part I actually chose this career for.",["Reactive",143],{"$snuxt-seo-ut
1ils:routeRules":144,"$ssite-config":145},{"head":-1,"seoMeta":-1},{"_priority":146,"defaultLocale":149,"description":150,"env":151,"indexable":152,"name":153,"url":154},{"env":147,"url":148,"name":148,"description":148,"defaultLocale":148,"indexable":148},-15,-3,"en","Senior Product Designer and Design Engineer helping B2B companies and early-stage startups ship fast. UI/UX Design, Framer Development, Vue.js/Nuxt.js Frontend.","production",true,"Danny Kinz â Design Engineer","https://dannykinz.com",["Set"],["ShallowReactive",157],{"public_posts":-1},"/writings"]</script>
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